#how to use ai in marketing

[liveblackinc]

AI and Digital Marketing: A New Era of Engagement

AI in digital marketing — a journey to explore the possibility of artificial intelligence in digital marketing. ChatGPT can do lots of things as you know very well, but have you thought about how AI is capable of being a helping hand to digital marketers? How do we get that human touch while working with an AI?

Now, let’s dig deep into what is AI in marketing and what it brings to the digital sphere.

AI in marketing aims at enhancing the company’s marketing strategy, performance, and effectiveness. AI will help you plan, execute, and optimize your efforts in marketing to save cost and time to achieve the targeted outcomes. Checking on how AI works, we’ll get the answer for it as it uses machine learning, large-language models(LLM), neural networks, etc. to analyze the data.

AI can communicate with the users who visit your website or perform a particular action. This means you can analyze and track your audience’s behavior and personalize the marketing content. There are loads of new AI tools coming every single day rising with more benefits, and more potential to ease our daily tasks.

These new bunch of AI tools promise to help marketers do their jobs in quick and smart ways that simplify work strategies.

Artificial intelligence and digital marketing go hand in hand. AI helps companies to analyze data and automate tasks to improve their marketing plans. The power of AI can be utilized across multiple digital platforms and wide-ranging sectors.

Benefits of AI in marketing

As the world has come a long way, technology has flourished in every aspect. As far as we all know AI has lots of benefits and has become the most essential part of our world. This is the best way for a brand and a marketer to save time in understanding their audience with the help of artificial intelligence.

Increased ROI -

Instead of running unproductive ad campaigns, you can check out analytics and insights with the help of AI to use better marketing strategies. The goal of any marketing campaign is to increase performance and ROI and AI will get you covered. This will save you time and money and allow marketers to work more efficiently and maximize revenue.

Better user experience -

The most advantageous thing we can have when we use AI in digital marketing is that it will improve the brand’s relationship with its customers. AI can help you prepare personalized content and recommendations that can build trust between a company and its customers. By this approach, a brand can turn them into repetitive shoppers.

AI has the potential to re-engage customers by putting them in an automated marketing campaign.

Data-based decisions -

Scale your marketing or ad campaign through AI and dive deeper into the analytics to check what outcomes you have received. Making data-based decisions with the help of AI is crucial to crafting marketing strategies that are worth it. Use data to analyze, understand, predict, and create marketing resources that capture the audience’s attention.

Increase productivity -

Artificial intelligence helps you decrease the work of multiple repetitive tasks. This will save a lot of time and you can focus on crafting new ideas and strategies. AI-driven tools help you cut down manual tasks, enhance decision-making, and streamline workflows that give you a solid chance to work on other necessary tasks.

When you have time to work on crucial tasks, you will end up brainstorming for new ideas, that’s where you find ways to be more creative.

AI has set up its pace in every industry, let’s have a captain cook on how to use AI in marketing.

Explore ways to deploy artificial intelligence in your digital marketing strategies to see how it eliminates tedious tasks. This is the time you can integrate AI tools into your marketing strategy to streamline your work and be free to kick ideas around. Figure out how AI tools integrate with your daily process.

Define your goals

Analyze current tools & find opportunities to take up AI as your working partner

Train your staff to work with AI

Choice the right AI tools to be effective in your organization

Build an atmosphere where everyone can welcome innovation with open arms

After implementing AI tools in your organization, test, analyze, and compare the outcomes

Primarily, AI boosts marketing strategies by utilizing data-driven insights to design more effective marketing campaigns. The role of AI in digital marketing is essential to aim at getting more accurate results.

Data analysis and insights given by AI tools play an integral role in crafting digital marketing strategies. AI is capable enough to analyze data compared with the traditional analysis methods. The advanced algorithms provide you with accurate and meaningful insights. As AI finds patterns, behaviors, interests, trends etc. to get substantial outcomes, you will get to know your audience better.

Free your valuable time through automation as it efficiently reduces the hustle and bustle of performing monotonous tasks. AI-powered automation streamlines operations such as social media scheduling, customer service communication, ad placements and campaign management. Use your free time to focus on designing strategies that generate more revenue.

When implementing AI in your digital marketing, you’ll gather a huge amount of data from various sources, for example, the audience’s past purchase/search history, demographics, patterns, and browsing behavior, across various digital channels. Personalized customer experience can build trustable relationships with customers. Understanding users’ requirements, AI will recommend products or services according to customers’ interests, and send them personalized emails and messages to grab their attention.

AI has evolved so much in recent years. The use of AI in digital marketing comes with advantages that drive growth and customer engagement, deliver meaningful data insights, create detailed customer profiles, improve performance, etc. Marketers can measure performance using AI tools to enhance future work. However, we have to understand the limitations of AI. As we know, every technology gets better with time but has its limitations that need to be understood.

Advertising and artificial intelligence are closely related in this era. AI is used in everything we do in our daily lives to be more creative and stress-free to complete burdensome tasks.

As AI reshapes the world for the better, leverage AI tools to encourage advancements. When you have a broad understanding of artificial intelligence in digital marketing it helps you plan strategies that can be the reason to engage your audience. Prepare marketing strategies that will resonate with a worldwide audience.

[puppppppppy]

i have to say its a strange experience taking classes on branding and marketing while being vehemently anticapitalist and scorning the economic system

[gingaswag]

Literally if artists as a majority could stop thinking that they are inherently special and can claim random shit as their own art spaces wouldn’t be nearly as toxic.

[birdy-bird27]

Not me catching my parents trying out ai images 😭😭 I had to step away for a moment without blowing up and going on a long winded passionate rant

[zarafey]

Truly not allowed to have fun at my university anymore bc every group project is just done by ai now so why am I even here

[tvmblrsillyman]

still salty that a random tech startup bought a beloved tumblrina playlist maker from inevitable shutdown, failed to relaunch the site, left it abandoned for years only relaunch it as their own thing at the corpse of a website/brand they have bought

[nerdy-hyperfixations]

It is genuinely a weird feeling to have been tracking AI development since 2014 and seeing all the people just find out about it in the past 4 years because the same people that will call you a horrible degenerate for going anywhere near AI are literally the same people who praise Tiktok for its algorithm and they don't even know. They don't even *know* what the algorithm is.

[unfriendlyamazon]

inzoi dropped their character creator demo i'm very fascinated

[scholarhect]

there is apparently a new spotify feature that tries to build you a playlist using “ai” (which in this case means you ask the chatbot for a playlist and it gives you one) and some people are mad they’re like “spotify why would you add an ai feature ai is bad why don’t you add different ways to recommend music” i don’t know how to tell you this, but

[humofnight]

so. i'm a member of a student organization with the initials MSPA. i'm working on some pretty generic ad callouts to work on recruitment & getting the word out about an event we host, and so I wanted to use a statistical language model/AI to help me rearrange words i asked it for a callout to join MSPA and it fucking wrote one about homestuck i'm crying

[bmpmp3]

i am a synthv user primarily because 1) i was always kind of a moresampler main on utau already :3c and 2) i am easily swayed by affordable pricing and extremely user friendly interfaces BUT the one problem with synthv studios focus on realism is how instead of just distorting vocals that are too high or low out of range, instead they just get breathier and REALLY quiet, you can get around it okay with parameter shenanigans but thats one think i really prefer about voisona and utau or sv editor - this is purely a preference thing, but I do love putting a synth far below its range and have it still functional (albeit robotic) LIKE go into c2. i know you sound like a broken jackhammer. go into c2.

[loadsofcats]

Hate hate hate digitalisation hate only being able to pay with credit cards hate touchscreens instead of people hate cashierless shops hate how ai is causing less jobs and less privacy and hate generated art and generated stories and aaaaaaaaagggghhhhhhhh

[earlgreytea68]

Okay. It's time for an AI rant.

My nephew is 13 years old. Whenever he writes a paper for school, I check it over and fix all of his mistakes for him. He said to me, "Maybe I'll proofread your paper for you in exchange," meaning one of the scholarly articles I write for work. I said, "Cool," and gave him the file. And he said, "Well, this is full of errors! See, you always say you have a lot to correct on my stuff, and look at all the stuff you got wrong!" And I said, surprised, "What? Where?" Because I'm sure there are typos in the draft I sent him, but not, like, that many.

And then he pointed to the screen and said, "Look at all the blue and red lines you have."

And I said, "Yeah, but those are wrong. Like, those are blue and red lines I'm ignoring because the computer is wrong." And then I paused and added, "You know you can't proofread a paper by just looking at the red and blue lines, right?" And he gave me the blankest look, because that clearly is EXACTLY what he thinks. And it became even clearer suddenly why, whenever I correct something on his paper, his immediate reaction is, "It didn't have a blue or red line."

There's a very good reason for that: THAT'S BECAUSE THE COMPUTER ISN'T SMART ENOUGH TO KNOW THAT IT WAS WRONG.

I am so tired of being sold the idea that computers are better than humans and so we should just outsource everything to them, which is clearly the lesson my nephew is absorbing in U.S. middle school. COMPUTERS ARE NOT BETTER THAN HUMANS. Like, maybe they are better at humans at crawling through rubble to find people trapped inside. They are also better at preserving things in a searchable format. Things like that. Very limited circumstances.

I don't want to sound alarmist but everything I hear about people using generative AI freaks me out. It's not just that I'm freaked out by people being like, "I use it to write novels!" (Although I don't see how they do, I have tried to have it write fiction for me and the output was truly terrible.) But I recognize my bias around creative writing and so no one needs to credit my views on artificial writing. But! Other things are alarming, too! "I use it to brainstorm x, y, or z." But...why? Why not just...use your own brain...to...brain...storm? The computer doesn't even have a brain to brainstorm with! And you might be like, "But it comes up with things that my brain would never think of!" So would other people! You could also brainstorm with other people! Or even through Google to see what other people have thought before you (not AI). Please don't belittle the wonder of thinking.

I just feel like the marketing around generative AI boils down to "Wouldn't it be easier not to use your own brain to think about things?" Everyone. No. It would not be. Please just trust me on this. I'm not just an old person who is out of touch with technology or something. I promise. USE YOUR BRAINS. IT WILL BE OKAY.

[manmishra]

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[sufficientlylargen]

In the category of "useful use cases for generative art", I came across this blog post a while ago by James Ernest, where he talks about how he used midjourney + photoshop to generate art for playtest versions of games he was working on - he could cheaply and quickly generate art for his playtest cards that properly set the tone for the game, and this could also be a starting point for a human artist if the game panned out.

How can you consider yourself any sort of leftist when you defend AI art bullshit? You literally simp for AI techbros and have the gall to pretend you're against big corporations?? Get fucked

I don't "defend" AI art. I think a particular old post of mine that a lot of people tend to read in bad faith must be making the rounds again lmao.

Took me a good while to reply to this because you know what? I decided to make something positive out of this and use this as an opportunity to outline what I ACTUALLY believe about AI art. If anyone seeing this decides to read it in good or bad faith... Welp, your choice I guess.

I have several criticisms of the way the proliferation of AI art generators and LLMs is making a lot of things worse. Some of these are things I have voiced in the past, some of these are things I haven't until now:

Most image and text AI generators are fine-tuned to produce nothing but the most agreeable, generically pretty content slop, pretty much immediately squandering their potential to be used as genuinely interesting artistic tools with anything to offer in terms of a unique aesthetic experience (AI video still manages to look bizarre and interesting but it's getting there too)

In the entertainment industry and a lot of other fields, AI image generation is getting incorporated into production pipelines in ways that lead to the immiseration of working artists, being used to justify either lower wages or straight-up layoffs, and this is something that needs to be fought against. That's why I unconditionally supported the SAG-AFTRA strikes last year and will unconditionally support any collective action to address AI art as a concrete labor issue

In most fields where it's being integrated, AI art is vastly inferior to human artists in any use case where you need anything other than to make a superficially pretty picture really fast. If you need to do anything like ask for revisions or minor corrections, give very specific descriptions of how objects and people are interacting with each other, or just like. generate several pictures of the same thing and have them stay consistent with each other, you NEED human artists and it's preposterous to think they can be replaced by AI.

There is a lot of art on the internet that consists of the most generically pretty, cookie-cutter anime waifu-adjacent slop that has zero artistic or emotional value to either the people seeing it or the person churning it out, and while this certainly was A Thing before the advent of AI art generators, generative AI has made it extremely easy to become the kind of person who churns it out and floods online art spaces with it.

Similarly, LLMs make it extremely easy to generate massive volumes of texts, pages, articles, listicles and what have you that are generic vapid SEO-friendly pap at best and bizzarre nonsense misinformation at worst, drowning useful information in a sea of vapid noise and rendering internet searches increasingly useless.

The way LLMs are being incorporated into customer service and similar services not only, again, encourages further immiseration of customer service workers, but it's also completely useless for most customers.

A very annoyingly vocal part the population of AI art enthusiasts, fanatics and promoters do tend to talk about it in a way that directly or indirectly demeans the merit and skill of human artists and implies that they think of anyone who sees anything worthwile in the process of creation itself rather than the end product as stupid or deluded.

So you can probably tell by now that I don't hold AI art or writing in very high regard. However (and here's the part that'll get me called an AI techbro, or get people telling me that I'm just jealous of REAL artists because I lack the drive to create art of my own, or whatever else) I do have some criticisms of the way people have been responding to it, and have voiced such criticisms in the past.

I think a lot of the opposition to AI art has critstallized around unexamined gut reactions, whipping up a moral panic, and pressure to outwardly display an acceptable level of disdain for it. And in particular I think this climate has made a lot of people very prone to either uncritically entertain and adopt regressive ideas about Intellectual Propety, OR reveal previously held regressive ideas about Intellectual Property that are now suddenly more socially acceptable to express:

(I wanna preface this section by stating that I'm a staunch intellectual property abolitionist for the same reason I'm a private property abolitionist. If you think the existence of intellectual property is a good thing, a lot of my ideas about a lot of stuff are gonna be unpalatable to you. Not much I can do about it.)

A lot of people are suddenly throwing their support behind any proposal that promises stricter copyright regulations to combat AI art, when a lot of these also have the potential to severely udnermine fair use laws and fuck over a lot of independent artist for the benefit of big companies.

It was very worrying to see a lot of fanfic authors in particular clap for the George R R Martin OpenAI lawsuit because well... a lot of them don't realize that fanfic is a hobby that's in a position that's VERY legally precarious at best, that legally speaking using someone else's characters in your fanfic is as much of a violation of copyright law as straight up stealing entire passages, and that any regulation that can be used against the latter can be extended against the former.

Similarly, a lot of artists were cheering for the lawsuit against AI art models trained to mimic the style of specific artists. Which I agree is an extremely scummy thing to do (just like a human artist making a living from ripping off someone else's work is also extremely scummy), but I don't think every scummy act necessarily needs to be punishable by law, and some of them would in fact leave people worse off if they were. All this to say: If you are an artist, and ESPECIALLY a fan artist, trust me. You DON'T wanna live in a world where there's precedent for people's artstyles to be considered intellectual property in any legally enforceable way. I know you wanna hurt AI art people but this is one avenue that's not worth it.

Especially worrying to me as an indie musician has been to see people mention the strict copyright laws of the music industry as a positive thing that they wanna emulate. "this would never happen in the music industry because they value their artists copyright" idk maybe this is a the grass is greener type of situation but I'm telling you, you DON'T wanna live in a world where copyright law in the visual arts world works the way it does in the music industry. It's not worth it.

I've seen at least one person compare AI art model training to music sampling and say "there's a reason why they cracked down on sampling" as if the death of sampling due to stricter copyright laws was a good thing and not literally one of the worst things to happen in the history of music which nearly destroyed several primarily black music genres. Of course this is anecdotal because it's just One Guy I Saw Once, but you can see what I mean about how uncritical support for copyright law as a tool against AI can lead people to adopt increasingly regressive ideas about copyright.

Similarly, I've seen at least one person go "you know what? Collages should be considered art theft too, fuck you" over an argument where someone else compared AI art to collages. Again, same point as above.

Similarly, I take issue with the way a lot of people seem EXTREMELY personally invested in proving AI art is Not Real Art. I not only find this discussion unproductive, but also similarly dangerously prone to validating very reactionary ideas about The Nature Of Art that shouldn't really be entertained. Also it's a discussion rife with intellectual dishonesty and unevenly applied definition and standards.

When a lot of people present the argument of AI art not being art because the definition of art is this and that, they try to pretend that this is the definition of art the've always operated under and believed in, even when a lot of the time it's blatantly obvious that they're constructing their definition on the spot and deliberately trying to do so in such a way that it doesn't include AI art.

They never succeed at it, btw. I've seen several dozen different "AI art isn't art because art is [definition]". I've seen exactly zero of those where trying to seriously apply that definition in any context outside of trying to prove AI art isn't art doesn't end up in it accidentally excluding one or more non-AI artforms, usually reflecting the author's blindspots with regard to the different forms of artistic expression.

(However, this is moot because, again, these are rarely definitions that these people actually believe in or adhere to outside of trying to win "Is AI art real art?" discussions.)

Especially worrying when the definition they construct is built around stuff like Effort or Skill or Dedication or The Divine Human Spirit. You would not be happy about the kinds of art that have traditionally been excluded from Real Art using similar definitions.

Seriously when everyone was celebrating that the Catholic Church came out to say AI art isn't real art and sharing it as if it was validating and not Extremely Worrying that the arguments they'd been using against AI art sounded nearly identical to things TradCaths believe I was like. Well alright :T You can make all the "I never thought I'd die fighting side by side with a catholic" legolas and gimli memes you want, but it won't change the fact that the argument being made by the catholic church was a profoundly conservative one and nearly identical to arguments used to dismiss the artistic merit of certain forms of "degenerate" art and everyone was just uncritically sharing it, completely unconcerned with what kind of worldview they were lending validity to by sharing it.

Remember when the discourse about the Gay Sex cats pic was going on? One of the things I remember the most from that time was when someone went "Tell me a definition of art that excludes this picture without also excluding Fountain by Duchamp" and how just. Literally no one was able to do it. A LOT of people tried to argue some variation of "Well, Fountain is art and this image isn't because what turns fountain into art is Intent. Duchamp's choice to show a urinal at an art gallery as if it was art confers it an element of artistic intent that this image lacks" when like. Didn't by that same logic OP's choice to post the image on tumblr as if it was art also confer it artistic intent in the same way? Didn't that argument actually kinda end up accidentally validating the artistic status of every piece of AI art ever posted on social media? That moment it clicked for me that a lot of these definitions require applying certain concepts extremely selectively in order to make sense for the people using them.

A lot of people also try to argue it isn't Real Art based on the fact that most AI art is vapid but like. If being vapid definitionally excludes something from being art you're going to have to exclude a whooole lot of stuff along with it. AI art is vapid. A lot of art is too, I don't think this argument works either.

Like, look, I'm not really invested in trying to argue in favor of The Artistic Merits of AI art but I also find it extremely hard to ignore how trying to categorically define AI art as Not Real Art not only is unproductive but also requires either a) applying certain parts of your definition of art extremely selectively, b) constructing a definition of art so convoluted and full of weird caveats as to be functionally useless, or c) validating extremely reactionary conservative ideas about what Real Art is.

Some stray thoughts that don't fit any of the above sections.

I've occassionally seen people respond to AI art being used for shitposts like "A lot of people have affordable commissions, you could have paid someone like $30 to draw this for you instead of using the plagiarism algorithm and exploiting the work of real artists" and sorry but if you consider paying an artist a rate that amounts to like $5 for several hours of work a LESS exploitative alternative I think you've got something fucked up going on with your priorities.

Also it's kinda funny when people comment on the aforementioned shitposts with some variation of "see, the usage of AI art robs it of all humor because the thing that makes shitposts funny is when you consider the fact that someone would spend so much time and effort in something so stupid" because like. Yeah that is part of the humor SOMETIMES but also people share and laugh at low effort shitposts all the time. Again you're constructing a definition that you don't actually believe in anywhere outside of this type of conversations. Just say you don't like that it's AI art because you think it's morally wrong and stop being disingenuous.

So yeah, this is pretty much everything I believe about the topic.

I don't "defend" AI art, but my opposition to it is firmly rooted in my principles, and that means I refuse to uncritically accept any anti-AI art argument that goes against those same principles.

If you think not accepting and parroting every Anti-AI art argument I encounter because some of them are ideologically rooted in things I disagree with makes me indistinguishable from "AI techbros" you're working under a fucked up dichotomy.