#heinekin

[dreamingamongthestars]

Whoever at Heinekin decided to put this on Max's car is so right and deserves a raise bc he is indeed baby

[sunrizef1]

Max Verstappen being a united fan has thoroughly disappointed me

[thefrontofmymind]

matty healy x reader ig blurb

FC: Rachel Sennott

yninstagram 🙄🙄

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ynfan1 slayyyy

ynfan2 is this yn saying she’s gay??? (not to speculate on people’s sexuality!!)

>yninstagram only like 50% of the time lol

yninstagram i’m a pretty pretty princess, suck on that. 💕

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ynfan1 she is literally so gorgeous

1975fan1 lmao why did matty like this post????

>1975ynfan1 yn is friends with charli so they probably met at some point

ynfan2 OMG I HAVE THAT TOP

>yninstagram twinsssss

~~~

yninstagram via stories:

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charli_xcx reshared story:

Caption: sexy bitchessss

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yninstagram vegas babyyyyy

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trumanblack stop eating snacks in my bed

>yninstagram i will when you eat this snack in bed

>ynfan1 YN OMG 

ynfan2 she’s literally so hot

ynfan3 yall ever been jealous of a rose???

yninstagram doing my best matty healy mirror selfie pose

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ynfan1 im SO obsessed with those pants

trumanblack you failed.

>yninstagram well you’ll have to give me some more coaching

1975ynfan1 a yn/1975 was not on my bingo card for 2023 but im not mad about it

yninstagram been cooking almost naked for years now when will i get wifed up??

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ynfan1 I AM BEGGING LET IT BE ME

charli_xcx sexxiiii

trumanblack be patient

>1975fan1 ok so should we just assume that yn and matty are together then??

>1975fan2 seems like it!

yninstagram rockstar girlfriend but make it slutty ballerina

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ynfan1 im so obsessed with this look

rass1975 ew gross heinekin

>yninstagram fuck u 2 then

ynfan2 NEED this dress

1975fan1 IS THIS A CONFIRMATION????

>1975fan2 I THINK SO????

yninstagram save a horse (a.k.a. lewk for the Hollywood Bowl)

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ynfan1 truly the fashion icon of our generation

ynfan2 omg its rockstar girlfriend doing rockstar girlfriend things

1975fan1 she is truly so iconic i love her so much

charli_xcx I hope Matthew can fight

[illitotey]

Heinekin, lol

[lyolisa]

Put a Lime in it

I'm not a beer snob. Sure, I enjoy a cold beer on a summer day during a boat ride or after a long hike when I finally sit down but I couldn't even tell you the difference betwen an ale or an IPA. Can a beer be both?? Actually, I think the 'A' stands for ale? You get my point; I don't know much about beer. When asked, I request "something light". Often, especially in the summer, I have a Corona with a lime. I've rarely (if ever) have had a Heinekin. Prior to reading this case, I've never thought about why. Now, as I take a step back, Corona has done an excellent job of communicating how they want me to perceive their brand: 'Fun, Sun, and Beach' and 'what you see is what you get'' I consider Corona to be an easy beer to drink.

In contrast, I don't think much of Heinekin. I wouldn't have ever realized it, but I have no idea what to expect of Heinekin. The green bottle intimidates me and I'm not sure the occasion where I would choose it. I realize that I'm only one type of beer drinker but I think my reaction to Heinekin shows the truth in the idea that Heineken didn't have a marketing function, only an advertising function. There wasn't a brand the same way. (I do want to note that I recognize this comment was made in the 90s but I think it likely trickled to how my parents think of these beers and therefore how I saw them growing up).

Thinking about how Corona vs. Heineken has communicated to their consumers, I think that may have played a large part in my perception of these two products. With Corona having a more national brand/marketing campaign while Heineken focusing more on regional campaigns, I wonder if consumers felt that Heineken didn't have a singular brand/mission. It's true that beer drinkers in california will be different than up north michigan, but sincerity comes through with consistency. We talked about in class how that consistency often leads to trust which is ultimately what makes a strong brand. As a very moderate beer drinker, Corona is reliable, Heineken still needs to help me understand what they're all about.

[rishabh-goyal]

Heineken vs Corona

Corona and Heineken are competing brands in the US which adopted a different band positioning in the market. While both competeted in the premium import beer brand category, Heineken was able to command a higher market share and status

Heineken’s Vulnerabilities

Driven by a stronger dutch guild and a weaker dollar, it was becoming expensive to import Heineken to the US. The sales were declining YoY. It can also be inferred from the case that Heineken was not targeting young drinkers as a target market

Heineken had also traditionally focused on a product driven approach to marketing always focusing on the brand quality and brand superiority rather than on the regional nuances. 

Heineken’s vulnerabilities can be protected by implementing a regionalised approach to marketing. Setting up regional offices will help Heineken efficiently tap into these markets and target consumer groups such as young drinkers . Additionally, Heinken should focus on the product experience rather than product quality in its brand advertising 

Brand Meanings 

Corona had a fun element to its brand. It positioned itself as (Fun, Sun and Beach) and consumers associated it with a relaxed, cool and “fresh” vibe. The lemon squeeze on the top of the corona bottle was one such element that added to this brand positioning. It was also associated with being Mexican. Corona could also be reckoned with consistent pricing given that it absorbed the increases in taxes that were introduced 

On the other hand, Heinekin positioned its brand as #1 or superior to any other brand. Its brand campaigns focused on product quality over the experience. In my opinion, consumers associated Heineken as a premium, superior, and a serious brand

@deepelorm

[heineken2023]

Non-Traditional Touchpoint - Heinz Puzzle

During the pandemic, whilst brands used an understanding and sombre tone of voice with their customers, Heinz gave customers something fun to do with the Heinz puzzle. Utilising Heinz's USP of being the slowest ketchup, they invented the slowest puzzle with 570 pieces (57 recipes), in Heinz ketchup red, with each piece shaped similarly to the iconic ‘H’ typeface. A great example that considers competitor brands (not necessarily food based) references their USP and considers current events, such as non-essential workers at home during lockdown and boardgames becoming popular to pass the time.  

https://www.dandad.org/awards/professional/2021/235002/heinz-ketchup-puzzle/

Non-Traditional Touchpoint - Heinz Label 

Another example that utilises Heinz's USP is rotating the label to outline the perfect angle to effectively pour Heinz ketchup. This simple campaign effectively draws your attention, especially with Heinz's packaging being iconic and recognisable on supermarket shelves. This tactic is important for our response, especially when looking back at our primary research of how Heinekin bottles/packaging sits alongside other brands on the shelf and how we can consider adjusting the packaging to convey our message as a form of non-traditional touchpoint. 

- Jenny 

[minorphrases]

[trophiesinc-blog]

Enjoy the Margarita Clip this 4th of July!

[lynchgirl90]

@Kyle_MacLachlan They didn't have Heineken gloves. #bluevelvet #pabstblueribbon

[cupcraft]

I knew he'd spit it out. Something told me that a kid who drinks coke and ginger shots would not like beer.

[unproduciblesmackdown]

undefined

will roland as winston in billions 6x07

[freelanews-blog]

Heineken introduces New Green Crown Cork to refresh identity

In a bid to continually refresh its identity, Heinekin the world’s premier international beer brand has unveiled its new all-green crown cork. This change presents the next subtle step in the evolution of the Heineken identity, expressing the fresh and natural character of the Heineken lager beer, while retaining its same great taste. This new change maintains the brand’s contemporary and progressive identity, highlighting Heineken’s most iconic design elements. Heineken’s unique red star is bolder, its dominant green color is more prominent and the word “Quality” has also been replaced with “Original”, further referencing Heineken’s claim of being one of the most authentic brands in the world. The new look is in line with Heineken’s green identity which takes effect this May. With this change, the old silver crown cork will be phased out gradually, leaving the same beer and same great taste. Commenting on the reason for changing the design of the Heineken crown cork, the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi expounded their joy and confidence. “We at Heineken are very excited about this new modification to our crown cork. Just as with the limited edition bottle, we are very confident that our proud consumers will share in the euphoria of this new change.” Explaining further, he said “this year has been exciting for Heineken in Nigeria. Through our carefully thought out campaigns, we have reinforced strong connections with our loyal consumers by gifting them unique, remarkable and unforgettable experiences. As we strive to consistently raise the bar in our consumer experience, this new crown cork design re-establishes our resolve to stay prominent above other brands, while maintaining that same originality and great taste.” This is not the first time Heineken would be changing its look, as the brand changed its crown cork in 2014. This new launch comes hot on the heels of Heineken���s ongoing riveting UEFA Champions League Campaign. This year, with the UCL campaign, the premium viewing experiences, the UEFA Champions League tour, the unmissable match, a trip to the UCL semi-finals lucky consumers and now the limited edition UCL bottles, Heineken has continued to connect with its consumers with a commitment to continually reward them with more exciting encounters in the coming months. With a global presence in 192 countries worldwide, Heineken remains one of the world’s most consumed international beer brands, consistently upping the ante in providing fans with unique, remarkable and unmissable moments. Read the full article

[chuckandchow]

Dinner 14 April 2017.  Pizza night!  Have a beer!

[foodisthenewrock]

Funk legend George Clinton: Favorite food? "Beans - I guess beans of some kind. And if you're in NY, get a hot dog!"

[darkficsyouneveraskedfor]

A Birthday to Remember

Summary: You're birthday celebration is crashed by an unexpected guest. (Steve Rogers)

Warnings: noncon/dubcon, fingering, flirting, public canoodles

Note: @punishmepunisher said Evans was rocking a suburban dad who drinks applebee's margaritas and listens to Jimmy Buffett so this happened.

Please enjoy and let me know what you think. Please also reblog because it's a lot longer than I intended.

You laugh over the rim of your appletini. The overly sweet drink goes down too easy as Charlotte calls for another round. It’s not exactly the thirtieth birthday you dreamed of, but you can’t complain for the company.

It’s almost fitting as you enter your third decade, the downhome atmosphere of the Applebee’s; the staticy classic rock buzzing from the speakers, televisions playing sports games over the bar, where men in golf shirts and khakis nurse Heinekins and cheer on their favourite batters. The old jokes don’t stop as Charlotte and Tatiana hide behind the few months until they cross the line of the big three-o.

“You think you can handle another round, grandma?” Tat giggles as she looks around for the waiter.

“Shut up,” you grumble and roll your eyes, “just you wait, you’ll regret it.”

“She’s getting cranky in her old age,” Charlotte cracks and drains the last of her pina colada.

You harrumph and cross your arms as you sit back against the plastic cushion. The waiter stops by as Tat calls for another order.

“I shouldn’t have trusted you two with planning this,” you bemoan, “I mean, really?”

“Oh, come on, you said no clubs,” Charlotte taunts, “so we went with something more your speed.”

“Let me guess, we’re hitting the funeral home next?” You scoff.

“That’s next year,” Tat cackles.

You shake your head and sit through their roast, the waiter bringing you a second appletini as you thank them. You’re gonna need at least half a dozen to get through the night, especially with these two.

The bright green liquid dwindles as you gulp it down eagerly, listening to Charlotte chatter about her new Tinder match. A cute redhead she claims. You haven’t had much luck on the app despite her many flings. You feel as if you’re doing something wrong and Tat is once more in her on-and-off hookup with her old college roommate.

As you’re ready for a third, pondering changing up the flavour, a sudden lull goes up as the crackle of a sparkler breaks the din. Several waiters approach singing happy birthday as you cringe and sink down in your seat. Charlotte and Tatiana join in out of tune, drawing out the song annoyingly as the cake is placed on the table before you.

You growl before you blow out the candles and the servers proclaim you next drink on the house. You smile and thank them, holding back your humiliation and ordering one of the blue drinks on special.

“Right,” you say as you’re finally left to wallow with your so-called friends, “I’m gonna break the seal.”

“Already? Oh, shoot, there goes her bladder, we should’ve brought the depends,” Tat jokes and you give her another snarl.

You leave them to their laughter as you climb down from the booth and head towards the signs beside the kitchen. You take your time, hiding in the stall as the alcohol flows into your veins and gives a bit of a tint to your vision. You wash your hands and stare at your reflection.

You don’t look older. You don’t feel it either. Thirty isn’t so bad. Give it a couple years and your few strands of grey will be streaks. You twist off the tap and yank out some paper towel to dry off.

It’s a bit louder as you come out into the restaurant. The bar’s growing raucous as bottles clink onto the wood top and the avid ball fans cheer for their team in the ninth inning. As you pass behind the stools, a body stumbles into you as he slides off a tall stool.

A large hand catches your lower back, steadying you before retracting abruptly.

“Oop, sorry about that, I didn’t see ya there,” the man takes a step back, resting his hand on the leather of his vacated seat, “oh, you’re the birthday girl, huh?”

“Oh, uh,” you glance over at Charlotte and Tat as they speak over the table, slurping from their thin straws, “yeah, my friends are a bit dramatic.”

“Here, let me buy you a drink,” he offers.

“Oh, no, no, that’s fine. It’s nice of you but–”

“I insist, come on,” he waves to the bartender, “what are you drinking?”

“Really, I can’t, I gotta get back to my friends,” you insist.

“Bah, make them wait, they don’t seem to miss you,” he peeks at them over his shoulder, “Steve, by the way.”

You nod, uncertain about the man. He’s older than you. Forty at least judging from the patches of silver at his temples that weave back into his golden hair. Even so, he’s not bad looking.

You return your name, another wary look to your table, and you fold your hands anxiously.

“Another margarita,” he orders over the bar and turns to you, “well?”

“Um, vodka soda,” you say, sticking to the same liquor. If you don’t feel your age, you definitely feel the alcohol.

“Here, all yours,” he pats the stool and steps away as the bartender begins his mixing.

“No, it’s fine–”

“I insist,” he points to the seat, his voice firm, fatherly almost, “sit.”

You hold back a sigh and step on the crossbar and haul yourself up. He stands beside you, his elbow on the bar as he digs out his wallet. He pays as your drinks are set down and tells the bartender to keep the change.

“You’re too nice,” you say, “buying a complete stranger a drink.”

“Stranger? I know your name, you know mine,” he says smoothly.

“Right,” you put your fingers on the cold glass, “I guess.”

“So, how old are you now? Wait, wait,” he raises his large hands, “let me guess,” he taps his chin as he thinks, eyes roving over you, “twenty-three?”

You nearly choke as you suck on the straw and scoff, “try again.”

“Hmmm, up or down?” he asks. You point at the ceiling and his brows shoot up, “oh, I see, aging gracefully.” He pauses to drink from the tall green neck of his beer bottle, “Twenty-five?”

You shake your head and give him a doubtful look, “you don’t have to lie, it’s not working.”

“Twenty-six?” He tries again, the same glower aimed back at him, “no? Shit, uh,” he hooks his thumb in his belt and hovers his glass before his lips. He squints at you and takes a slow drink, popping his lips off the rim as he thinks, “don’t tell me you’re thirty.”

You nod, “yep, thirty.”

“Jeez, well, you look good for thirty, trust me, I know,” he chuckles, “damn, I’m old.”

“Are you?” You wonder.

“Take a guess,” he leans on the bar as he crosses one foot over the other.

“I don’t want to,” you say, “I wouldn’t want to offend you.”

“What? Come on, I can’t look that old, I’m sure you can get it.”

“Steve,” you pluck his name out of your mind after a moment of grasping, “I don’t know.”

“Come on,” he goads.

You press your lips together and take another sip. You peer over at Charlotte and Tatianna. They’ve noticed and they’re watching none too subtly.

“I should get back to my friends,” you say again.

“You guess my age and you can go,” he says, “so?”

“Uh, I don’t know… thirty?” You utter weakly.

He laughs, “be serious,” he slides closer, brushing against your legs.

“Forty,” you resign in a stony voice.

His cheek ticks, “warmer.”

“Okay, er, forty-two?”

“Getting there,” he tilts his head.

“Higher or lower?” You ask impatiently and slide to the edge of the stool, wanting to get back to the table. 

“Higher,” his tone rolls in his throat smokily.

“Um, forty-five?” You bluster helplessly.

“Bingo,” he wiggles his glass at you, “fifteen years, huh? Not that much but enough.”

“Sure,” you say, confused, “well, I–”

“Hey,” Charlotte interrupts, “hate to butt in but we were getting a bit antsy so we cut the cake.”

“Here,” Tatiana hands you a plate with a slice, then offers another to Steve, “we figured we bring you some.”

“I’m coming back, it’s–”

“Thanks,” Steve takes it and sets down his drink, “you guys have some wild plans for the rest of the night?”

Tat gives a prolonged glance in his direction before her and Charlotte share a coded look, “well, that’s the thing. I have a girl waiting for me at my apartment and Char here has a guy blowing up her phone, but our friend, single as the day she was born.”

“Tat,” you hiss under your breath as Steve laughs.

“And she’s thirty. Tick tock,” Charlotte adds, “she won’t be able to score a sexy older man for much longer.”

“Shut up,” you growl.

“So, we’ve had our cake and ate it too,” Charlotte smirks, “so the table is all yours.”

You blink at her as you try not to seethe in anger. 

“Go on, enjoy the rest of your birthday, babe,” Tat adds as she adjusts her purse, “we’re just gonna share a cab.”

‘I hate you,’ you mouth over your glass before you take another drink.

They giggle and give a wave, “see you later, you can tell us all about it tomorrow,” Charlotte chimes as they strut away.

You gulp down the last of the bitter vodka soda and place it on the bar, “well, that was not uncomfortable at all. I’m gonna go grab my things and disappear.”

“Wait,” he says as you drop off the stool, your plate nearly toppling out of your hand, “you gotta have your cake. It’s your birthday.”

“I… guess,” you bite your lip, “but you don’t have to–”

“I think it’s pretty obvious that I want to,” he says, “so?”

You feel bad saying no, even if you’re uncertain about him. He’s friendly enough but you don’t exactly go for the suburban Applebee local. He did buy you a drink though so the least you can do is be polite.

“Sure,” you say, “I can’t eat all that cake alone.”

He grins and turns back for his margarita. You lead him to the table and sidle onto the bench. He slides in beside you to your surprise as you set down your plate. He’s close as he sits next to you and settles in.

“I prefer vanilla,” he says as he jabs his fork into the chocolate sponge.

“I don’t mind either,” you say as you mirror him. This is going to be an awkward night. Charlotte and Tatianna are going to pay.

“So, you must be from town?” he asks before taking a bite.

“Yeah, east end,” you answer.

“Ah, I live up in Chester,” he swallows, “pretty tame over there.”

“That’s close,” you say awkwardly, never very good at the whole conversation with a stranger thing.

“I look like the type, eh?” He glances down at his striped golf shirt.

“I didn’t think about it,” you lie, focusing on your cake as sweat beads on your scalp. He smells like bergamot and citrus,

“You don’t have to lie to me,” he says as he stretches his arm behind your head, his fork clinking against the plate.

“I’m not,” you reach for the forgotten blue cocktail you ordered before your venture to the toilets, “really.”

“So what do you do? You seem like a teacher type.”

“I do? Didn’t you think I was twenty-three?”

“Well, now I know you’re not. Maybe you’re a lawyer? You like to argue.”

“I’m not arguing,” you stop yourself, leaving the last bit of your slice untouched as you twirl your fork nervously, “I work in curriculum development. Not quite a teacher.”

“Ah, I knew it was something like that,” he puts his fork down on his empty plate and takes a napkin to wipe his lips, crumpling it up and tossing it with the silver. “You must work hard, no time for guys?”

“Just haven’t gotten to that,” you shrug as his arm falls onto your shoulder. You wriggle and try to shrug him off, “it’s warm in here,” you fan yourself as the fork shakes in your hand.

“Well, you’re damn hot, aren’t you?” he purrs as he leans in.

“Wha– I– Can you back up?” you choke out, “please.”

“Come on, baby, just a little fun for your birthday,” he turns towards you on the seat, blocking out the restaurant with his shoulders.

“Okay, no, you’re too–”

He shoves his hands between your legs and you gasp, clamping your thighs around his fingers.

“Hey,” you grab his wrist, “don’t do that–”

He curls his arm around your head and smothers your mouth with his other hand. You murmur into his palm as he forces his hands up to the seam of your leggings. Your eyes round as heat surrounds the pressure of his rough touch. His breath fills the tight space as he pulls your against him.

You’re almost in his lap as he places his chin on top of your head, hugging you to him as he rocks his hand. It’s painful as the coil winds within, the weight of his hand against your clit twists it tighter and tighter. You garble as he shakes your whole body with his rhythm and hushes you.

“Doesn’t that feel good, honey? Hm?” he keeps two fingers against your folds as he presses the heel of his hand against your bud, “fuck, I feel you getting wet through these things.”

You whimper as you latch onto his thick forearm, his scent drowning you as the alcohol laces through your hazy mind. He moves his fingers up and down, tracing the seam and pushes on the stitches with his nail. The fabric split and he tears the hole a little at a time.

You tremble as you claw at him, begging him in muffled sniffles to stop. He feels along the edge of your panties and inches them aside, delving between your wet lips. You bat your lashes in horror as he coos at you under his breath.

“Fuck, you are wet, honey, hm? You like being my little slut. With all these people around too…” he dips his fingers into you, wiggling his hand against your clit as he curls his knuckles, “yeah, you’re gonna cum already, aren’t you?”

The noise all around blurs; voices, the radio, the television, and the clatter of plates from behind the kitchen doors. You suck in air as your eyes roll back, the tingle spreading across your thighs as your hips rock without thinking. He squeezes as the fire bloom and smatters across your pelvis, an orgasm spiking against your will.

You puff against his hand as you squeeze his wrist and shudder through your climax. He eases you through, your walls twitching around him in rebellion. Slowly, he slips out and lets you go. You pants as you brace yourself against the cushion as he untangles his arm form your neck.

He puts his elbow on the table and admires his glistening fingers. You reach between your legs to feel the tear in your leggings, your cunt tender to the touch. He winks at you as he licks his fingers and pushes them into his mouth with a hum.

He pulls them out in a deliberate motion, “tasty,” he smirks and turns his hand, checking the time on his watch, “damn, I told the wife I’d be home at ten.”

You gape at him as he takes a deep swig from the curved glass and slides off the seat. You quiver as you sit up, watching him dumbly as you try to understand what just happened.

“See ya, honey,” he waves with the two fingers he just fucked you with, “happy birthday.”