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tinystepsforward · 4 months ago

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autocrattic (more matt shenanigans, not tumblr this time)

I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.

If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.

the background

So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.

FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:

Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;

Conflicts between volunteer contributors and for-profit contributors;

Annoying founders who get way too much credit for everything the project has become.

the WordPress ecosystem

A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.

Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)

Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.

There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.

Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.

Matt being Matt, tech being tech

As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)

But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.

ok tony that's enough. tell me what's actually happening

WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.

There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.

Sep 17

Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.

Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital. So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?

(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)

Sep 20 (WCUS final day)

WP Engine puts out a blog post detailing their contributions to WordPress.

Matt devotes his keynote/closing speech to slamming WP Engine.

He also implies people inside WP Engine are sending him information.

For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus — Twitter I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support. — Tumblr

Matt also puts out an offer live at WordCamp US:

“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.” — source tweet, RTed by Matt

He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.

Sep 21

Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.

He opens this blog post by claiming his mom was confused and thought WP Engine was official.

The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)

Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:

Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash

TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers

Sep 23 onward

Okay, time zones mean I can't effectively sequence the rest of this.

Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.

Also here's a decent writeup from someone involved with the community that may be of interest.

WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.

Twitter link | Direct PDF link

This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.

Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.

He also continues to post on Reddit, Twitter, and on the Core contributor Slack.

Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.

Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"

At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.

Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Sep 25: Automattic puts up their own legal response.

anyway this fucking sucks

This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".

Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)

I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.

So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.

Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.

And people don't want to deal with any of this.

The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.

But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.

Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.

#tony muses #tumblr meta #again just bc that's my tag for all this #automattic #wordpress #this is probably really incoherent i apologise lmao #i may edit it

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why-animals-do-the-thing · 2 months ago

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do you have any posts already or if not would you be willing to share any information about what the process of getting the website up and running was like? i'm really interested in getting a site going for some other photo/record keeping projects and i know a decent amount about website design and basic html, but not that much about the process of actually getting it online;^;

Happy to share!

To be clear, my level of coding skill began with teaching myself html for neopets and ended with cobbling together vaguely custom css for my OG personal tumblr in 2011. So in terms of the physical backend of the website… it’s just Squarespace.

Getting it online is pretty simple if you’re not writing the code yourself, but there’s some stuff you’ve got to figure out first: what the name of your site will be, what url (domain) you want it to have, where to buy it, and where you want to host the site (like squarespace or Wordpress).

Once you’ve got the details sorted, you get an account on the hosting platform you want to use, and then set up the site and connect a domain. Squarespace lets you buy domains directly through their interface, but it tends to be more expensive than buying it directly from a registrar company like Namecheap or GoDaddy. If you’re comfortable teaching yourself to navigate basic internet stuff via Google, it isn’t too hard to learn how to tell a domain you bought elsewhere to point at your site. (Everything I’ve done to run all my websites has been self-taught via Google and Reddit, with the assistance of some very patient techie friends).

Once you’ve got the crunchy stuff set up, you build the site! I use Squarespace preferentially over Wordpress because a) I like the aesthetic of the templates and b) it’s what I know how to use. Wordpress is cheaper but trying to navigate the visual layout of the site annoyed me to the point it wasn’t fun anymore, so I personally will pay for ease of access on layout and design stuff.

To build the site, I thought through what I wanted the user experience to be, and how I wanted people to navigate, and I built with that in mind. For the photo repository, my goal was very clean visuals that really showcased the photos, and I wanted people to be able to navigate the taxonomy both visually and from a list. Honestly, just play with it, and try different things until you find a layout you like.

Then you try to break the site you’ve built. Because there will be errors and bugs and as much as I do appreciate it when y’all send me problems you encounter, I’d rather fix it first. I always check a new site on a desktop computer, tablet, and phone, and then ask a couple friends running different operating systems to do the same. That’s a good time to get feedback on things like layout and font size and readability, too.

The biggest time sink for the project has actually just been the photo management. I had to figure out how I needed things organized to build the site, and then taking the time to upload them all is the major rate-limiting factor.

You can launch the site so it’s “online” at any point during this process after you’ve paid for hosting and the domain and set it up, but I tend to wait until I’ve built the site and beta tested it sufficiently.

I’m happy to answer other questions, I’m just not sure what else would be helpful!

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stjohnstarling · 8 months ago

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do you have any basic pointers for writers who might want to try out doing a serialised story online but have no idea where to start?

I'm hesitant to give too much general advice because every situation is specific - what you should do depends on what you're writing, your goals with your book, and where you're at with regards to community, connections, and followers. There isn't a lot of one-size-fits-all advice I can give that isn't me making up scenarios and speculating about them. That being said I can point you towards a couple platforms.

I serialize my novels via a newsletter hosted on Substack, though I have VERY mixed feelings about Substack as a platform. I am a fan of newsletters in general though. They have some significant benefits - for instance you can download and keep your subscriber list, so you don't have the problem of being trapped on any individual platform. They're free below certain subscriber thresholds, however most services do cost money once you get a large enough audience, they can be a bit involved to set up, and you have to do the heavy lifting of getting people to subscribe. Off the top of my head, newsletter hosts include: Beehiiv, Buttondown, Ghost, Substack, Mailchimp, GoDaddy, and ConvertKit, but there’s loads more out there.

I am aware of Wattpad, Ream, RoyalRoad, and Radish as serial platforms but have not explored them and cannot speak to how they work. Some of those cater to specific kinds of books. Wattpad is the biggest and most general one.

If you consider your book broadly "fannish" you can serialize it on AO3 (it's a grey area, I would read that page before deciding.)

You can also always host it on your own website and link to there from whatever social media you use. I'm less familiar with web hosts though. (Neocities is popular but you'd have to want to play with HTML. If you don't want to do that, maybe Wordpress?)

I hear a lot of people talking about feeling abandoned and ignored when making the jump from fanfiction to original writing. So, breaking my own rule immediately, (you can see I'm making an assumption here based on this being Tumblr) one piece of advice I'll give is that if you're starting from scratch BUT you're in a fandom, writing something original that still appeals to other fans is a good way of bridging the gap between fanfiction and original writing - e.g. if you're into OFMD and you write an original novel about gay pirates, you're a Good Omens fan and you write a novel about angels and demons, etc.

Oops that ended up super long. Followers let me know if there are any platforms I missed!

#original post #asks

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ineffablefool · 10 months ago

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Anyone out there have their own website and want to rec their host?

I'm looking for domain registration and managed hosting for a domain or three, good connection speed and bandwidth caps and such but no need for the leading edge. Preferably includes managed SSL (might as well join the 2020s I guess), database services (relational preferred but not required), and some kind of control panel interface (please don't make me relearn the command line), all preferably in the same package. Honestly everything should ideally be managed/hidden behind slick interfaces, so I can just click some buttons to upload my own content and then let everything else be taken care of by the professionals.

Don't care if it's Linux or Windows but it 100% must allow server-side scripting so I can toss up like a springboot site or something. (Nothing WordPress-only; I do not currently feel like learning that ecosystem.)

Very important that the domain registration piece be through a company where you can actually get your domain back from them relatively easily if you decide to move to somewhere else. I've heard horror stories.

Does not need to be free -- I actually specifically would like to pay professionals to do all the boring stuff for me -- but I'm hoping to stay under a couple hundred USD per year.

I am aware that GoDaddy exists, is very common, and will do the whole shebang, but I don't know if it's actually a good experience for a fairly technical but very lazy person. And I mean, I could google to see what else is out there these days, but [points at last three words of previous sentence], so! A post hurled into the Tumblr void it is. Hopefully it will not immediately land in one of the many dumpster infernos.

If you read any part of this post (even just this one sentence) then I hope your tomorrow will be unexpectedly wonderful.

#ineffablefool original post #not good omens

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juealhossain · 3 months ago

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direct-actions · 1 year ago

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Liberate the Internet -- Levels of Control

I've been thinking a lot about the way the internet has shrunk to just a few major platforms that can boost or silence us at a moment's notice.

I wanted to make a post talking about different types of platforms and the ways that they control what we see or say.

(disclaimer: I'm not an expert on this and am trying to start a conversation, so if you have more information or corrections please reblog and add / put in the comments / message me)

I'm not saying everyone needs to become experts on self-hosting (I don't know too much about it myself). There are options for people at all levels. So let's take a look.

Algorithms and Rules

This is your TikToks and your Facebooks. Here, all it takes is the algorithm being tweaked to suppress keywords or accounts and suddenly your content isn't being seen.

The pros here of course is that when you're not actively being suppressed, you have a much higher chance at reaching new people vs other options.

Moderated Spaces

Today, these platforms are generally separated into individual communities (think, MightyNetworks/Circle, Discord, forums, etc.). Reach is limited and niche, and content moderation is generally done by human beings instead of algorithms (with some exceptions).

The pros in these spaces are that you have stronger connections to people who will see your content, but your reach is narrower. As a community you get to decide what happens inside your group, but with the platform itself still in control, they could easily shut down an entire community if they wanted to.

Website Builders / Hosting

This is your Wordpress blogs, Blogger, and even Neocities, etc. Here, the website is mostly yours. You get to decide what's on it. Your content isn't being directly moderated or censored. But you're still part of a larger platform that helps connect / promote your site to others.

Pros here are of course you have MUCH more leeway in what you can post / share. Cons are that there is a lot less chance compared to some others for your website content to reach people. Also, your blog / site can in theory be disabled by the host platform if they decided to.

There's also using something like GoDaddy or IONOS or some other website hosting thing. There's a lot of variety and crossover in this area but basically the website belongs to you more than say a Wordpress Blog would. In theory the web host could decide to drop you but I think that's pretty rare.

Self-Hosting

This is now territory I'm not very familiar with but you could in theory fully host your own stuff making it harder for anyone to shut you down. There's even creating your own internet networks but that's way beyond me. (Really cool tho, I'd love to learn.)

Email Lists

This one is very different but I think really important. Email lists / mailing lists are not just for businesses wanting to promote their latest sale or latest online course. This is one of the most DIRECT ways you can have access to your followers if they're interested in what you have to say. No matter what happens to any platform, if you have their emails you will likely retain the ability to contact them (unless email is somehow destroyed but at that point I think we'll be having very different conversations)

(This could even be physical addresses or an old-school mailing list)

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I bring this up because I'm really interested in moving toward a more autonomous and networked internet, and I think it's going to be necessary in the years to come.

Look up digital gardens for an example.

And if you're hoping to create / share anything online, consider diversifying the kinds of platforms you use, and pushing followers to places where you have more control over what you can share, and getting their emails.

#leftist #global liberation #total liberation #revolution #internet #censorship #liberate the internet

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