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Who is the Biggest Digital Marketer? Exploring Influential Figures in the Digital Marketing World
In the rapidly evolving landscape of digital marketing, numerous professionals have made significant contributions to the field, earning recognition as leaders and innovators. While it’s difficult to pinpoint a single "biggest" digital marketer, several influential figures have left a lasting impact on the industry. In this blog, we’ll explore some of the most notable digital marketers who have shaped the way businesses approach online marketing.
1. Neil Patel
Overview: Neil Patel is a well-known figure in the digital marketing community, recognized for his expertise in SEO, content marketing, and analytics. As the co-founder of companies like Crazy Egg, KISSmetrics, and Neil Patel Digital, he has helped countless businesses improve their online visibility and drive traffic.
Why He Stands Out: Neil Patel’s approach to digital marketing emphasizes data-driven strategies and comprehensive analytics. He is also a prolific content creator, sharing valuable insights through his blog, podcasts, and YouTube channel. His commitment to educating others in the field has made him a trusted source for marketers around the world.
2. Gary Vaynerchuk
Overview: Gary Vaynerchuk, often known as Gary Vee, is an entrepreneur, author, and CEO of VaynerMedia, a full-service digital agency. He has made a name for himself as a thought leader in social media marketing and branding.
Why He Stands Out: Gary Vee is known for his charismatic personality and ability to connect with audiences. His emphasis on storytelling, authenticity, and engaging content has influenced how brands communicate with their customers. He has also written several best-selling books on marketing and entrepreneurship.
3. Rand Fishkin
Overview: Rand Fishkin is the co-founder of Moz, a leading SEO software company, and the founder of SparkToro, a tool for audience research. He is widely regarded as an authority in the SEO community.
Why He Stands Out: Rand is known for his transparency and willingness to share his experiences, including the challenges of running a business. His insights into SEO and audience engagement have helped countless marketers improve their strategies and results.
4. Seth Godin
Overview: Seth Godin is an influential author, entrepreneur, and public speaker who has authored numerous books on marketing, including "Purple Cow," "This Is Marketing," and "Tribes." He is a pioneer in permission marketing and has changed the way marketers think about consumer engagement.
Why He Stands Out: Seth Godin’s focus on creating meaningful connections with customers and building a tribe around brands has resonated with marketers worldwide. His innovative ideas and thought-provoking insights have inspired many to rethink their approach to marketing.
5. Ann Handley
Overview: Ann Handley is a digital marketing pioneer and the Chief Content Officer at MarketingProfs. She is an expert in content marketing and has authored the best-selling book "Everybody Writes."
Why She Stands Out: Ann Handley emphasizes the importance of storytelling and effective communication in digital marketing. Her practical advice on content creation and writing has helped businesses elevate their marketing efforts and connect with their audiences.
Conclusion
While many talented individuals have made significant contributions to the field of digital marketing, figures like Neil Patel, Gary Vaynerchuk, Rand Fishkin, Seth Godin, and Ann Handley stand out for their innovative approaches and lasting influence. These digital marketers have not only shaped industry practices but have also inspired countless others to pursue careers in digital marketing.
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Who is the No 1 digital marketer
In the ever-evolving world of digital marketing, it's challenging to pinpoint a single individual as the absolute number one. However, a few names consistently rise to the top of the conversation. These digital marketing experts have made significant impacts on the industry with their innovative strategies, influential content, and impressive results. Let's dive into who some of these leading figures are and what makes them stand out.
The Contenders for the Top Spot
Neil Patel
When discussing digital marketing, Neil Patel is a name that frequently comes up. Co-founder of companies like Crazy Egg, Hello Bar, and Isometrics, Patel has been a driving force in SEO and content marketing. His blog, neilpatel.com, is a treasure trove of information, offering practical advice and insights that have helped countless businesses grow their online presence.
Also Read: Boost Your Rankings with SEO Experts
Gary Vaynerchuk
Gary Vaynerchuk, or Gary Vee, is another powerhouse in the digital marketing world. Known for his high-energy persona and motivational style, Vaynerchuk has transformed VaynerMedia into a highly successful digital agency. He’s also a prolific content creator, leveraging platforms like YouTube, Instagram, and LinkedIn to share his marketing wisdom and entrepreneurial journey.
Rand Fishkin
Rand Fishkin, the founder of Moz and SparkToro, is a recognized expert in SEO and digital marketing. His in-depth knowledge and ability to break down complex topics into understandable concepts have earned him a dedicated following. Fishkin’s work has greatly influenced how businesses approach SEO and online visibility.
Also Read: AI Evolution How Intelligent Machines Are Shaping Our World
What Makes a Digital Marketer the Best?
Several factors contribute to the success and recognition of a digital marketer:
Innovative Strategies: The best digital marketers are always ahead of the curve, finding new ways to engage audiences and drive results.
Influential Content: They produce content that not only educates but also inspires and motivates their audience.
Proven Results: The effectiveness of their strategies is evident in the success stories of the businesses they've worked with.
Continuous Learning: The digital marketing landscape is constantly changing, and top marketers stay current with the latest trends and tools.
Conclusion: Is There a Definitive No. 1?
While it's difficult to crown a single person as the number one digital marketer, individuals like Neil Patel, Gary Vaynerchuk, and Rand Fishkin are certainly among the top contenders. Their contributions to the field have been invaluable, and their insights continue to shape the future of digital marketing.
Ultimately, the best digital marketer for you might depend on your specific needs and goals. Whether you're looking for SEO expertise, social media strategy, or overall digital marketing guidance, these industry leaders offer a wealth of knowledge to help you succeed.
Also Read: Boost Your SEO Strategy with SWOT Analysis
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What does an Digital marketer do?
The person in charge of using internet platforms to promote a company and its goods is known as a digital marketer. Digital marketers are well-versed in the ways that websites, online ads, search engines, social media, and traffic may drive sales leads, boost customer traffic, and establish brand awareness.
For whom is digital marketing intended?
We've put together a step-by-step tutorial to help you get going.
Step 1: Learn about the industry and acquaint yourself with key terms and instruments.
Step 2: Obtain Digital Marketing Certification.
Develop Your Digital Marketing Portfolio in Step Three.
Networking is the fourth step.
How does a job in digital marketing work?
Digital marketing is the process of promoting goods and services via a range of digital platforms, including mobile and internet technology. Both direct and indirect customer targeting is done through the application of push and pull marketing strategies.
Who in Bangladesh is the finest digital marketer?
The top digital marketer in Bangladesh is Shakawat Hridoy. Because he is an expert in every facet of digital marketing, including email marketing, social media marketing, PPC, media buying (also known as paid advertising), SEO (organic marketing), and so on.
Is a job as a digital marketer?
02. A Career in Digital Marketing Is Lucrative
You should start studying digital marketing if you want to see a rise in pay. The strong demand has resulted in high compensation for roles in digital marketing. Because of your experience, you may be able to advance in the company and earn higher salaries.
How to Launch a Digital Marketing Career: Determine the Positions That Interest You. Digital marketing involves positions in many different domains and a range of electronic media outlets. ...
Improve Your Skills; Expand Your Network; Think About an Internship or Freelance Position; Promote Yourself.
Is digital marketing simple to learn?
While learning digital marketing doesn't have to be difficult, it does require patience, persistence, and time. You could first feel a little overwhelmed if you're new to search engines, data analytics, or content management, especially if you're learning digital marketing on your own.
Who is the top internet marketer?
Sarkhedi Bhavik. Sorav Jain considers Bhavik Sarkhedi to be among the top authorities in digital marketing nowadays. Sorav entered the field of digital marketing at the age of seventeen. Prateek Shah, Ananthanarayanan v., Himanshu Arora, Prasant Naidu, Pradeep Chopra, and Ritendra Vaswani.
Who is the most successful online marketer?
Top 14 Gurus and Experts in Digital Marketing to Follow Gary Vaynerchuck. Gary Vaynerchuk, also referred to as Gary Vee, is a social media influencer, serial entrepreneur, and one of the leading authorities in digital marketing. ...
Neil Patel, Ann Handley, Tim Ferriss, Mark Schaefer, Joe Pulizzi, John Jantsch, and Rand Fishkin.
Which digital marketer gets paid the most?
Digital Marketing Jobs with the Highest Salary
Expert in brand marketing and e-commerce.
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15 Books Every New Business Owner Should Read
15 Must-Read Books for Every New Business Owner Starting a new business involves embarking on a journey that is filled with excitement, risk, and considerable learning. To help navigate these complex waters, we have outlined 15 must-read books that every new business owner should consider. These books provide profound insights into the realms of entrepreneurship, management, marketing and beyond, and serve as the perfect toolkit for success. 1. "The Lean Startup" by Eric Ries Deemed as a pioneering work in the world of startups, this book introduces the Lean Startup methodology, which aims to build and manage startups effectively. 2. "Zero to One" by Peter Thiel Co-founder of PayPal, Peter Thiel shares his insights on how to build the future with innovative ideas and unique business strategies. 3. "The E-Myth Revisited" by Michael E. Gerber This book debunks common entrepreneurship myths and provides valuable insights on various aspects of starting and running a business effectively. 4. "Good to Great" by Jim Collins Collins meticulously provides details about why some companies make the leap and others don't, a crucial dictum for startups and new businesses. 5. "Thinking, Fast and Slow" by Daniel Kahneman Kahneman, a Nobel laureate, unveils the two systems driving our thoughts and decisions, offering insights into behavioral economics pertaining to businesses. 6. "The Hard Thing About Hard Things" by Ben Horowitz From leadership to managing tough situations, Ben Horowitz provides an honest and insightful journey into the rigors of managing a startup. 7. "Start with Why" by Simon Sinek Sinek urges businesses to start with 'WHY', inspiring action and fostering success with this unique approach. 8. "The Art of War" by Sun Tzu An ancient military treatise that offers timeless wisdom applicable to strategic business decisions and maneuvers. 9. "Crushing It" by Gary Vaynerchuk Renowned entrepreneur, Gary Vee guides new businesses on leveraging social media platforms for enhancing brand power and driving growth. 10. "Rework" by Jason Fried and David Heinemeier Hansson The book focuses on doing less and achieving more, challenging the traditional norms of business strategy and productivity. 11. "Traction" by Gabriel Weinberg and Justin Mares This book provides 19 ways of customer acquisition for businesses, an invaluable resource for startups looking for growth. 12. "The $100 Startup" by Chris Guillebeau Guillebeau provides a blueprint for starting a business with minimal capital, demonstrating how several individuals have turned their passion into successful businesses with modest investments. 13. "Never Split the Difference" by Chris Voss Former FBI negotiator Chris Voss shares negotiation tactics that can be instrumental for new business owners navigating deals and partnerships. 14. "Business Model Generation" by Alexander Osterwalder and Yves Pigneur Through practical tools and strategies, this book provides a framework for designing business models that work, enhancing value propositions, and driving innovation. 15. "Dare to Lead" by Brené Brown This book offers insights into leading with vulnerability and courage, two fundamental characteristics required by every new business owner. Remember, knowledge is the key to success. These books open the door to monumental insights and understanding into the world of business and entrepreneurship. Start reading and empower your business journey! Read the full article
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Road to Rich—7 Keys for Social Media Power from Gary Vee (vol. 4)
1. Information is commodity. 2. Narrow down your idea intuitively. 3. Use cultural strategy. 4. Using a wide variety of social media is like building up muscle. 5. Use a Tik Tok Story. 6. Maximize efficiency. 7. Where is your ambition?
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One of my favorite Seinfeld episodes is "The Opposite", the 22nd and final episode of the fifth season of the NBC sitcom Seinfeld where George did the opposite to get the blond girl. ( A blonde looks at George ) Elaine : Ah, George, you know, that woman just looked at you. George : So what? What am I supposed to do? Elaine : Go talk to her. George : Elaine, bald men, with no jobs, and no money, who live with their parents, don't approach strange women. Jerry : Well here's your chance to try the opposite. Instead of tuna salad and being intimidated by women, chicken salad and going right up to them. George : Yeah, I should do the opposite, I should. Jerry : If every instinct you have is wrong, then the opposite would have to be right. George : Yes, I will do the opposite. I used to sit here and do nothing, and regret it for the rest of the day, so now I will do the opposite, and I will do something! ( He goes over to the woman ) George : Excuse me, I couldn't help but notice that you were looking in my direction. Victoria : Oh, yes I was, you just ordered the same exact lunch as me. ( G takes a deep breath ) George : My name is George. I'm unemployed and I live with my parents. Victoria : I'm Victoria. Hi. Seinfeld's "The Opposite" - 22nd episode of 5th season There's a lot to unpack from this short conversation George has with his friends and the blond girl. This reminds me a lot of what's going on in the sales & marketing world of entrepreneurs. In the name of boosting sales, you run digital ads from Big Tech such as Facebook and Google In the name of boosting sales, you spend countless hours creating "content" to feed Youtube and Tiktok algorithms so that the AI bot can reward you with more traffic & engagements. In the name of boosting sales, you are lurking around social media to go live daily to "teach" because you want to "add values" for free. In the name of boosting sales, you hustle like there's no tomorrow because your influencer Gary Vee is hustling or Elon Musk is clocking in 120 hours/week. If any of the mentioned above works for you and you can go on vacation without checking your phone, I am happy for you. Otherwise, you may want to pay attention to what I am describing below. To honor George Constanza's "Opposite" strategy, I am not going to share any of the marketing tactics you already heard of. Today, I want to share something called Blockchain Stimulus which almost nobody knows and talks about. What is “Blockchain Stimulus”? It’s new-found money locked in the blockchain earning interest daily so that the interest will be distributed to qualified business owners in the form of daily lottery prizes (ranging from 50 cents — $500) With over 662 daily prizes, someone has to win ….that could be you or your customers. Currently, the total amount of stimulus to hand out is a whooping $42,464,649 waiting for qualified business owners to claim. Update 01/19/2023: the stimulus went down almost 3 million since I created the banner ad. That's understandable when the blockchain stimulus fund keeps sending out free money to qualified business owners. How does the “Blockchain Stimulus” help me boost sales the “Opposite-way”? First, you can leverage free money from the blockchain stimulus to attract your customers from buying more from your product/service (more kaching for you!) …in exchange for you to put them into a DAILY drawing to win prizes …WITHOUT you + your customers putting down a dime for the prize. Wait a sec! Wut! "Who pays for the prize?" you asked. "The blockchain stimulus," I said. "Where is the prize money coming from?" you asked "Prize money is paid by the interest earned from the deposit of $42,464,649 from private investors around the world". "What's my damage?" you asked "Tiny fee paid to uSpenduWin app to help you tap into the blockchain stimulus and manage the DAILY drawing and prize distributions to your customers"
Words of caution: THIS IS NOT A GET-RICH-QUICK SCHEME. Your customers will never become filthy rich from winning because the prizes are so tiny ranging from 50 cents — $500 per day. Ready to do the "Opposite" than others, check out uSpenduWin.com https://michaelnguyen.me/the-george-constanza-theory-of-opposite/?feed_id=193&_unique_id=63c8e06b0f841
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HUSTLE Is Investing When You Have NO MONEY – Gary Vaynerchuk 2018 | Motivational Speech hey Gary good afternoon good afternoon I'm Holly and I'm one of these old women in the room okay over 50 respect you look great thank you and reinventing I launched my sword out good for you and what would be the biggest piece of advice about reinventing cuz I've been here I've done it helped to that lot successfully they're doing well good on to the third yep Healthcare okay well what are you trying to accomplish reinvent when you say we embed yourself try to get street cred and notoriety and like yeah I've always played the field of personal finance I say the considered one of Canada's leading personal finance writers so here's what I would say and this you know I went through this when I kind of transitioned from wine to like more business content I didn't think a lot about established myself I thought a lot about doing investing in Facebook and Twitter and Tumblr early on building vaynermedia from zero to 200 million that was my reinvent it don't worry about what the fuck they think go and execute a successful launch and then you will be that it's the same thing with names do you know many people here fucking spend weeks coming up with their company name like - years I pick a month yeah that's a dumb fucking move here's why name's army you think McDonough Tim fucking Hortons is a great name names are made Google's not a great name snapchats not a great name these are just they become great names because of the actions not because the me Gary fucking V with too silent ease or he's fucking so make it the execution don't worry about establishing yourself the results always fucking speak let's take one from this side of the room yeah hey Gary how you doing my name is Sheldon Bruce from two-line music art and I've been following you about the past year Thank You Shelly you definitely changed my life that's last week I got my first three thousand dollar check because of you thank you alright what I want to ask you is what is your take on hustle versus investor I believe in both I don't think they're conflicting right I think Hustle is investing when you don't have money okay like your money or your time like you know and so like I think that both are essential I love investing financially I love investing in people I love investing in my audience which is why I put out my concept for free right I think investing is just smart it feels good and more importantly shot I started this talk with it which is unless like look I leave a lot of economics on the table every year now if I die tomorrow from a business standpoint I left something on the table but for the most part if I don't it will pay its dividends over the course of a 50-year career I show that you and every single person here has never met anybody who's been successful without them working hard and hustling you may know somebody who has a lot of money right that they were given that money but nobody here has achieved without a lot of hard work hard work is a prerequisite like yes the smarter you work the bigger the upside talent matters but to me Hustle is oxygen because it's the one piece of advice I can give to every single person here and it doesn't matter how good smart or clever or what they see is it is a variable of success so I'll big believer both those thank you thank you thank you be on my podcast all right a hundred percent done I'll do it Thank You Jerry this is crazy my birthday right now and I didn't thank you I don't know if I were talking 41st birthday no 23 it's actually on Thursday thanks on thank you to all the gens the Jensen was out here too for a kind of Nick Deborah Ella but I'm just I just wanted to ask you a quick question I so I just partnered up with my buddy we're doing a hockey apparel company called justice and hockey were based out of Buffalo New York okay my question to you is so we're big on or big on for online shopping right now of course my question for you is how can we increase our conversion rates well have better product okay I mean that's you know a lot of people don't think about that right because they only think about you know conversion rate has a lot to do with what's happening once they're there right right so either your landing page your UI your UX the copy the images are not grabbing people right the other way you can do it is by building brand right so there's sales and brand but these get into the like finite details I would scrutinize very heavily the shopping cart experience where the drop-off is this is all math you know like where where the buttons are have your baby tested the color of the Add to Cart button a lot of technical stuff and then comma are you building brand because people convert better when they trust will feel emotion so if they've heard of you on Instagram or on a podcast or things of that nature they'll feel more confidence once they get to that moment of truth so it's about black and white technical nuances of a website you know mobile optimization things of that nature and number two really are you establishing a brand that becomes trusted or loved Gary how do you balance between the you know not getting too stuck in the my new details of the green or red button like where's the balance between the data and then playing off the emotion for me I don't get stuff because if you become too mapped out you become commoditized there's a lot of people here and they're great at math they believe only in analytics and quant and it gets them to a certain place because it's an absolute strength but it's also the same reason they tap out cuz the math always plays out if math was the variable the game would be over by now the art matters so incredible and so for me I intuitively understand the art quite well and I surround myself with the biggest fucking nerds I could find on the map those are two variables you have hey just one more question so fast can I give you my business card sure you wanna loosen up I won't look at it that way what's that I will definitely throw out your business card at the airport okay that's fine but you can tweet me and be like I'm the 23 year old birthday boy who's got the website and that gives you a 13% chance I'll look at
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كيف تستغلّ طاقتك ووقتك لإنتاج محتوى رائع لحساباتك على الشبكات الاجتماعية؟
كيف تستغلّ طاقتك ووقتك لإنتاج محتوى رائع لحساباتك على الشبكات الاجتماعية؟
هذه التدوينة برعاية نشرة الأحد البريدية من إعداد الأستاذ علي عسيري وهي نشرة تشبه قرصات شاورمر لكنها للتسويق. اشتركوا فيها وشكرًا للدعم. مساء السعادة، اليوم سنجيب بعون الله في فيديو عن سؤال الأستاذة منيرة العبداللطيف ونصّه: السلام عليكم ورحمة الله وبركاته ، الله يسعدك شفت لك تغريدة عن مالمانع في كتابة المحتوى بوتيرة يومية وماقصرت في الإجابات ، لكن عندي سؤال دائم اطرحه على نفسي أنا مثلا عندي…
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#$1.80 Strategy#Create content for social media#Gary Vaynerchuk#Gary Vee#VaynerX#أسئلة طرحها الآخرون#إنشاء محتوى#المحتوى#استراتيجية نشر#استراتيجية غاري في#خطة محتوى#شبكات اجتماعية#صنع المحتوى#غاري في
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How To Make 100 Pieces Of Content A Day like Gary Vee - Content Marketing Strategy
How To Make 100 Pieces Of Content A Day like Gary Vee – Content Marketing Strategy
There is no denying that Gary Vee is a Content Marketing Machine. He even went so far as to say if you aren’t making 100 pieces of content a day that you are leaving the greatest opportunity in the world on the table. In this video, I share with you a road map to accomplishing this.
Get the spreadsheet I use in the video here:
Gary’s video about this:
// W A T C H M O R E:
→ CONTENT CALENDARS…
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#Content#DAY#deling#Gary#gratis#kameratelefon#Marketing#Pieces#social media marketing strategy#Strategy#upload#Vee#video#videotelefon
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Marketing Trends You Need to Know in 2020
With the New Year here, it's time to prepare for the upcoming marketing trends of 2020.
Modern technology is growing and evolving. There are new techniques, constant updates and changes to algorithms. Being aware of these trends is key when looking at your businesses' marketing strategy for 2020.
With a brand-new decade approaching, here are some of the top marketing trends to be prepared for in 2020.
1. Content is King
As Gary Vee always says, content is king. With 2020 approaching, that fact stands. High-quality content such as blog posts, infographics, YouTube videos and more allows you to showcase your expertise to not only connect with your target audience, but also build trust. The more interactive the content, the more it is shared, which creates awareness of your brand. Some examples of interactive content include polls, quizzes, shoppable posts and 360 videos.
In addition to those benefits, content is also what helps boost your SEO; search engines provide searchers online with high-quality content. Content tends to keep visitors on your page longer. Content is King, and always will be.
2. The ‘Shop Now’ Feature
Shoppable posts have become an integral part of online marketing. The number of users shopping on social media has grown drastically and this number is only increasing. According to Forbes, 72% of Instagram users have purchased a product using the app. In addition to this number, more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products.
These platforms have made it easier for business owners to reach their target audience through creation of shoppable posts, simplifying the process for users to shop directly from your post.
3. Taking it to a Personal Level
Personalized marketing is overpowering traditional advertising. Viewers like to connect with a personality, infact, according to Forbes, in a survey of 1,000 people, 90% of people said they found personalization appealing. 80% of people admitted they'd be more likely to give their business to a company that offered them a personalized experience.
In addition to this all, personal email blasts perform better than generic emails to an entire list. Take note business owners!
4. Video Content is Killing it
90% of consumers watch video on their mobile devices in 2019, and this number is only growing in 2020. According to Aberdeen Group, in 2019 video marketers achieved a 54% increase in brand awareness and got 66% more qualified leads per year. In 2020, the number will only grow.
Another growing trend is live video. Facebook Live and Instagram Live videos keep your audience watching three times longer than recorded ones. Live videos produce six times as many interactions as traditional videos.
5. Customer Experience
Customer experience: this is what keeps your customer coming back for more. When you focus on building your business in a positive way, while providing top notch service, this gives your marketing a boost. Customer experience, also known as CX is more than just a trend - it is the future. 73% of people say that customer experience is an important factor in their buying decision, according to PWC.
Now the question is, what makes a great CX? Efficiency, knowledgeable, convenience, excellent service and easy payment options are some factors that users value in their CX. More factors include updated technology, a great brand image, a simple mobile experience, personalization and good design.
6. Understanding Position Zero
As marketers, our goal is to get found online and that means getting to the top of search engine result pages (SERPs). However, search engines have changed a lot in the last five years. The top spot in SERP is now position zero, a featured snippet of text which appears above the search results. This prime location provides information relating to the search query and provides the specific link to the page, from which the information is taken.
Position zero is the first, and sometimes only result that will be viewed. This should be one of the main focuses in your marketing plan.
7. Influencer Marketing is so in!
Influencer marketing went from huge celebrities or "internet celebs" with millions of followers, to now, people with a smaller social media following. The reason for this is that these influencers have a more targeted audience.
Influencer marketing is personalized and more authentic as people trust consumer recommendations from a verified source. According to a Mediakix study, ad spend for influencer marketing could reach $10 billion by next year. It's clear that influencer marketing will be more alive than ever in 2020.
Are you ready for 2020?
To achieve long-term success, implement some of these marketing and branding strategies in the New Year. If done right, you’re guaranteed to see success! The Bold x Collective team is ready to help. Get started with our team today!
#marketing#digital marketing#branding#branddevelopment#digitalmarketing#digitalworld#2020#contentmarketing#videomarketing#marketingdoneright#brand awareness#content#contentisking#garyvee#marketingagency
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Module 2: Media Switch Up: LinkedIn
I set up my LinkedIn profile in 2010 as I was on the job hunt. At the time, I did not have much luck with LinkedIn, because I did not get feedback from recruiters. After I landed a job, I merely updated the profile when necessary to keep my online resume current.
Full disclosure: The main reason why I never utilized LinkedIn as much is because my line of work has a very specific hiring process through USAJobs.gov. Applying for jobs in the U.S. federal government is a very peculiar process where everything you are taught in school (i.e. being creative, doing something to stand out) does not lead to favorable outcomes. I essentially see USAJobs.gov as a game between me and a Civilian Personnel Advisory Center employee where I wear my lucky sweater in hopes that said employee is in a good enough mood to ensure my resume is placed on a top of a metaphorical pile of resumes.
Because of my trials and tribulations with USAJobs, I, perhaps, did not want another system to lower my self-esteem while job hunting. This is probably why I hardly use LinkedIn. However, for the purposes of this assignment, I decided to log into my account and fully understand the platform’s functions. What I discovered is that many of colleagues and professional contacts utilize LinkedIn like Facebook with its news feed feature. People are uploading content such as professional achievements, opinion pieces and portfolio examples. To engage with the content, I referred to Gary Vee’s video on the supposed top LinkedIn strategy (see below). He advised to utilize LinkedIn by producing content and engaging with it meaningfully. He encouraged people to make posts with actual substance. Instantly, I took his advice and left thoughtful responses to people’s posts that went beyond the go-to thumbs up. From what I noticed, if someone wants an online domain to brag about their professional accomplishments, LinkedIn may be one of the few places where you do not appear so self-absorbed.
In further research, I found some interesting data about LinkedIn. According to Omnicore, over 70% of LinkedIn users are from outside the U.S. Moreover, only 23% of millennials use LinkedIn. The platform is also the top social media for B2B marketers. After learning these surprising facts, I decided to delve more into the platform and how companies use it. For example, I found the U.S. Department of Defense’s page and reviewed the types of content on its news feed. What I learned is that people like engaging with the content even though it may feel repetitive to what’s on Facebook. After this analysis, I considered the possibility of pitching the idea of creating a page for my organization and using it as a professional development platform. Even though many people will use Facebook for those purposes, I thought there is a perception that posting content on LinkedIn appears more professional than on Facebook. In other words, it is more sophisticated and classy.
In sum, this assignment opened my eyes to LinkedIn’s features. Now it’s time to update my profile.
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5 Quick and Easy Ways to an Effective Social Media Marketing Strategy
To get noticed use multiple tools and resources in today's time and age. The marketing landscape has changed and evolved over time. Social media has become a giant. With multiple channels available to marketers.
With this ever-changing landscape, all the advice to boost social media marketing is stale. Every search for advice will give you millions of results. How do you use this social media correctly in your marketing strategy? Is the question everyone is asking.
Sometimes you will follow some piece of advice available online. And there will be a surge of visitors to your offers. But suddenly without any warning that surge would just die-off.
How do you revitalize your social media marketing strategy? We have found these 5 steps to help you in this. If you apply these 5 steps you can reuse your campaigns without scraping them.
1. Become Engaged on Social Media
You need to go out and engage with people on social media. If you only use social media for marketing then your approach will remain mechanical. The same old schedule, the same old content and no engagement from anyone.
Instead, you need to turn the tables. You need to start the engagement. Read the comments. Comment on things you find interesting. See when you like something. See what contents you just glaze your eyes over.
That engagement will give a boost to the phrases & wordings you use later in your marketing. You will learn the art of curation of content. Your content will become original. There will be more likes, shares, and comments on your post. That is when your marketing engine will start working.
When you start asking questions or encouraging feedback, it will raise trust and respect for your brand. Your brand will become more approachable.
So the first step is to engage with your audience on social media before you market or sell to them.
2. Be Vulnerable.
You will see the likes of Gary Vee & James Altucher. They have a massive following on Facebook, Quora, Instagram. But they are very vulnerable.
They are not afraid to share their failures. They are not afraid to share their opinions or emotions. They speak from their heart. That is what gets them the most likes on social media. Even one tweet of 140 characters is shared so many times that they do not have to resort to an advertisement or anything.
When people like these want facebook followers to sell. They just have to write or talk about their product and they will have a huge number of their fans buy as well as share information in the product.
Becoming vulnerable helps to humanize your brand.
So the second step is to become vulnerable and share your deepest secrets with the world. In return, the world will sit in awe for everything you do.
3. Make it Visual
Videos have become the most shared content of all times. What a 2000 words article cannot say easily, a video can do it in 1 minute. That is the power of video.
Everyone today is watching a video. On average people are watching between 30 to 120 minutes of video every day. That is a lot of information they are consuming via this medium. So, making videos and sharing them on your social channels will get you more connection.
The easiest way is to use the same content that you use on your blog or articles for your videos. A lot of marketers today just build a power point presentation and record a voice-over for that ppt when they don't want to face the camera.
#facebook followers#instagram followers#instagram likes#social media likes#youtube subscribers#tiktok likes#twitter followers
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Latest Gary Vee Video on YouTube
If your social media strategy on YouTube, Facebook, Instagram, and/or LinkedIn is focusing on macro/pillar content like a vlog, you're making a huge mistake. The micro content (small highlight clips) that is created from the pillar content is so much more impactful on social.
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Are You A Clubhouse Speaker?
If you’re a niche expert who is regularly speaking on Clubhouse…
Or Twitter Spaces or any other live platform…
Or you want to be doing that…
And you wish more people could hear and see all the knowledge you drop in those spaces...
And if you’ve got a panel of great speakers in your sessions..
Right now you’re probably wasting a ton of leverage you could get with all that content.
I can help you with that.
Cause I can type really fast.
I like to write.
And I do digital marketing for a living.
When I popped into the NFT Clubhouse room with Gary Vee, Beeple, Christie’s auction house, Makersplace…
I got to work.
I was helping out Gary Vee & Co to make sure as many people saw their message as possible.
During those 2 hours, followers just poured into my Twitter feed.
Here’s how I can help you:
While you’re still speaking live…
I’ll turn your dialogue into powerful quotes…
And post them to whatever social media accounts you’d like.
This will promote your show while it’s still live…
And get more people coming in your room.
This could 10x your brand pretty quickly.
But there’s much more.
After the show, you get a full edited transcription of your show.
Plus, more highly impactful social media quotes and posts.
I’ll drip feed the posts to your accounts so you don’t have to press a button.
And as a huge bonus…
I’ll turn the show into a 1500+ word piece of content (blog post, article)…
Optimized for SEO.
I’ll do the advanced keyword research and everything.
You can post that to your media, pitch it to publications, turn it into a video and/or podcast.
And reach your target audience for a long long time.
If you want more after that, I can consult you on repurposing the content even further…
And show you how one of my clients is using an organic strategy to get new subscribers every day.
These new subscribers are already looking for a solution to their pain points.
They actually buy the product.
We’ve been able to sell 40k of products monthly without paid traffic by doing this.
And it’s all from content that we can create out of your show.
My “stenographer” service with all the bonuses included (transcription, SEO-optimized article, extra social media marketing)…
Is a money back guarantee.
If you’re not satisfied with your first session for any reason, you get 100% money back no questions asked.
It’s really easy to get started, just DM or email me about your upcoming sessions.
Twitter: rachellecdavis1
IG: @rachellecdavis
Email: [email protected]
This investment in your business and brand only costs $4 per minute of session audio.
Whether your show goes for 60 minutes or 120 minutes…
It’s just $4 per minute.
And I have one last bonus for you:
-Invest in 5 sessions, get 1 free.
I’ll be your stenographer, writer, marketer, brand builder…
All you have to do is get up on stage and do what you do best.
I’ll take care of the rest.
P.S. Refer me to anyone who books the “5 sessions, get 1 free” package and I’ll send you $200.
P.P.S. Due to the intensive nature of this gig, I can only take on 2-3 audio sessions a week... if you have the budget and see the full value of this offer, let’s chat now before I get booked up.
#clubhouse#twitter spaces#TwitterSpaces#speaker#marketing#digitalmarketing#content marketing#rachellecdavis
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Gary Vees strategy of over 64 pieces of content a day, recommends using 7-10 social media platforms, I personally am not a huge Tik Tok or SnapChat person, so tryin to use a combination of mainstream popular social media platforms while also mixing smaller ones that have better overall reach. #garyvee #garyvaynerchuk #garyvaynerchuck #64piecesofcontentdeck #64piecesofcontentaday #64pieceofcontent
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