#future of air transport

[upes-online]

The Future of Airline Industry: Trends and Insights for Air Business Managers

The airline industry's future is a topic of significant interest and importance for air business managers. As the industry evolves, it becomes crucial for these managers to understand the trends and insights that will shape the future of their businesses. This introduction sets the stage for exploring the airline industry's future and highlights the need for proactive management strategies.

Current Trends in Airline Marketing

In today's digital age, effective marketing strategies are essential for airlines to reach their target audience, build brand loyalty, and drive customer engagement. This section will delve into the current aviation industry trends in marketing, highlighting the critical approaches and techniques that air business managers should consider to stay competitive in the evolving landscape.

A. Digital marketing strategies and social media engagement

The increasing reliance on digital platforms: Airlines are using digital marketing platforms to engage with customers and broaden their reach, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media.

Social media as a powerful tool: Airlines are actively engaging with their audience through platforms like Facebook, Instagram, Twitter, and YouTube. They use visually appealing content, interactive features, and real-time customer support to foster engagement and build relationships.

Influencer collaborations: Collaborating with social media influencers with a strong following in the travel and aviation niche allows airlines to tap into their audience and benefit from their credibility and reach.

B. Personalized offers and loyalty programs

Targeted marketing based on customer data: Airlines utilize customer data to personalize their marketing messages and offers. Airlines can tailor their promotions and recommendations by understanding individual preferences, travel history, and purchasing behavior, leading to higher customer satisfaction and increased conversions.

Loyalty programs and rewards: Airlines are enhancing loyalty programs to offer frequent flyers more personalized rewards and benefits. They leverage data analytics to identify customer preferences and provide targeted incentives, including exclusive access to airport lounges, priority boarding, and customized travel experiences.

C. Embracing data analytics for targeted marketing

Utilizing big data: Airlines leverage big data analytics to gain actionable insights into customer behavior, market trends, and operational efficiency. Airlines can refine their marketing strategies, optimize pricing, and improve customer segmentation by analyzing vast amounts of data.

Predictive analytics: Airlines use predictive modeling and machine learning algorithms to forecast demand, anticipate customer preferences, and optimize revenue management. This enables them to offer competitive pricing, personalized recommendations, and targeted promotions.

D. Enhancing the digital customer experience

Seamless booking and travel journey: Airlines invest in user-friendly websites and mobile apps that offer a seamless booking experience. They implement features like one-click booking, personalized itineraries, and real-time notifications to enhance customer satisfaction.

Virtual and augmented reality (VR/AR): Airlines are exploring VR/AR technologies to provide immersive experiences and virtual tours of cabins, destinations, and travel experiences. This allows customers to visualize their journey and make more informed choices.

By staying current with these aviation industry trends, air business managers can develop effective marketing strategies that resonate with customers, enhance brand loyalty, and drive business growth. Therefore, it is essential to continuously monitor industry developments and adapt marketing approaches to meet travelers' evolving needs and expectations in the digital era.

Does Aviation Management Have a Future?

Aviation management plays a crucial role in overseeing the operations, strategic planning, and overall success of airlines and aviation organizations. However, as the industry continues to evolve, it is natural to question the prospects of aviation management. This section aims to explore the relevance and potential of aviation management in the years to come.

Only 359.3 billion U.S. dollars, or 56 percent less than the previous year, were allocated to the industry's global market size.

A. Importance of effective aviation management

Complex and dynamic industry: The aviation industry operates in a highly regulated and competitive environment. Effective management is crucial to navigating complexities, ensuring compliance with safety standards, and optimizing operational efficiency.

Strategic decision-making: air business managers are responsible for making strategic decisions that shape the future direction of airlines. These decisions encompass fleet planning, route optimization, cost management, partnerships, and enhancement of customer experience.

Risk management and safety: Safety is a paramount concern in aviation. Competent aviation managers are critical in establishing and maintaining robust safety protocols, managing risks, and ensuring regulatory compliance.

B. Evolving role of aviation managers in a changing industry

Embracing technological advancements: Aviation managers must stay abreast of technological advances and understand how they can be integrated into operations. This includes automation, artificial intelligence, data analytics, and digital transformation.

Sustainability considerations: With an increasing focus on environmental sustainability,  airline management must navigate the transition towards greener operations. This involves adopting sustainable practices, exploring alternative fuels, and implementing carbon offset initiatives.

Adapting to changing customer expectations: Aviation managers must understand evolving customer preferences and adjust their strategies to meet these expectations. This includes offering personalized experiences, seamless travel journeys, and incorporating health and safety considerations.

C. Opportunities for growth and innovation in aviation management

Emerging markets and routes: As global connectivity expands, there are opportunities for air business managers to identify emerging markets and routes. Airlines can drive growth and expand their customer base by tapping into new markets.

Collaboration and partnerships: Aviation managers can foster collaboration with stakeholders such as airports, government agencies, technology providers, and other airlines. Strategic alliances enable innovation, resource sharing, and mutual growth.

Talent management and workforce transformation: Aviation managers must focus on talent management and workforce transformation to thrive in the future. This involves upskilling employees, fostering a culture of innovation, and attracting diverse talent.

The Future of Air Transportation

The future of air transportation is undergoing significant transformation with emerging technologies, changing mobility patterns, and evolving business models. This section explores the key drivers shaping the future of air transportation concisely.

A. Emerging technologies:

 The future of air transportation will be influenced by technologies such as electric aircraft, uncrewed aerial vehicles (UAVs), and advanced air traffic management systems. These innovations aim to improve efficiency, reduce environmental impact, and enable new forms of urban air mobility.

B. Urban air mobility:

Urban areas are witnessing the rise of electric vertical takeoff and landing aircraft, which could revolutionize transportation within cities. In addition, these vehicles offer the potential for on-demand air taxi services, reducing congestion and providing faster travel options.

C. New business models and partnerships:

Air transportation is evolving with the emergence of new business models and partnerships. This includes concepts like shared mobility, ride-sharing services, and intermodal integration, enabling seamless travel experiences across different modes of transport.

Conclusion

In conclusion, the airline industry's future holds challenges and opportunities for air business managers. Managers must adapt to technological advancements, prioritize sustainability, meet changing customer expectations, and capitalize on growth opportunities.

By staying proactive and forward-thinking, air business managers can navigate the airline industry's future and shape a promising future for their organizations.

[nando161mando]

[anik211]

🚀 Evaluating the PM E-DRIVE Scheme: A Game-Changer for India's Electric Mobility! 🔋

The newly launched PM E-DRIVE scheme is a bold move by the Indian government to accelerate the adoption of electric vehicles (EVs) across the country. 💪 With a substantial budget of ₹10,900 crore and a targeted approach, this scheme aims to revolutionize the way we commute and reduce our carbon footprint. 🌍 Key Highlights 🔑 Targeted Support: The scheme focuses on incentivizing the purchase of…

[brewscoop]

Check out the latest update on the Seattle craft beer scene! The partnership marks a significant milestone in SHG’s ongoing commitment to supporting the craft beer community in Seattle Dive into how Pike Brewing and Fremont Brewing are joining forces to push the boundaries of quality, innovation, and community. Get ready for a new era of brewing excellence and growth 🍻 #CraftBeerSeattle #PikeBrewing #FremontBrewing

[techninja]

Urban Air Mobility Market: Trends, Challenges, and Future Prospects

The urban air mobility (UAM) market is poised for significant growth, driven by the need for sustainable and efficient transportation solutions in urban areas. The market size is projected to exceed USD 15533.29 million by 2028, growing at a CAGR of 11.13% during the forecast period. This growth is attributed to the increasing demand for fast and effective transportation, rising environmental concerns, and advancements in technology for the UAM industry.

Market Size and Growth

The global UAM market size was valued at USD 3.8 billion in 2023 and is expected to reach USD 28.5 billion by 2030, growing at a CAGR of 33.5% from 2023 to 2030

This rapid growth is driven by the need for fast and effective transportation, rising environmental concerns, and advancements in technology for the UAM industry. The market is driven by factors such as growing smart city initiatives, a rise in environmental concerns, and increasing advancements in technology for UAM Industry.

Key Players

The key players in the UAM market include Airbus SE (Netherlands), Lilium Aviation Gmbh (Germany), EHang (China), Eve Holding Inc(Brazil), Vertical Aerospace (UK), and Textron Inc(US)

These companies are investing heavily in research and development, product launches, mergers & acquisitions, collaborations, partnerships, and refurbishing of existing technology to stay ahead in the market.

Challenges

Despite the growth prospects, the UAM market faces several challenges, including higher initial investment required for research & development and for developing required infrastructure development for UAM

The industry players are investing a lot of effort in the research and development of smart and unique strategies for sustainable transportation systems. However, safety concerns and public trust are critical factors for UAM adoption, and the market growth is expected to be hampered by these challenges

Future Prospects

The future of UAM looks promising, with the market expected to reach USD 30.7 billion by 2031, growing at a CAGR of 30.2% from 2022 to 2031

The UAM market is expected to transform the way we commute, deliver goods, and experience cities. The concept of UAM has taken flight in recent years, promising a revolution in urban transportation. As cities continue to expand and traffic congestion worsens, the need for innovative solutions for efficient, fast, and sustainable transportation within urban environments becomes increasingly pressing.

Infrastructure Development

One of the most significant challenges in implementing UAM lies in the development of a comprehensive infrastructure

This includes the creation of landing pads, charging infrastructure, and air traffic management systems. The development of infrastructure is critical for the widespread adoption of UAM.

Regulatory Landscape

The regulatory landscape is also a significant challenge for the UAM market. Governments and regulatory bodies need to establish clear guidelines and regulations for the operation of UAM vehicles, including issues such as noise pollution, air traffic control, and safety standards.

Public Acceptance

Public acceptance is another critical factor for the growth of the UAM market. The public needs to be educated about the benefits of UAM, including reduced congestion, reduced emissions, and increased efficiency. Public acceptance is critical for the widespread adoption of UAM.

Conclusion

In conclusion, the UAM market is poised for significant growth, driven by the need for sustainable and efficient transportation solutions in urban areas The market size is projected to exceed USD 15533.29 million by 2028, growing at a CAGR of 11.13% during the forecast period The key players in the UAM market are investing heavily in research and development, product launches, mergers & acquisitions, collaborations, partnerships, and refurbishing of existing technology to stay ahead in the market. However, the market faces several challenges, including higher initial investment required for research & development and for developing required infrastructure development for UAM The future of UAM looks promising, with the market expected to reach USD 30.7 billion by 2031, growing at a CAGR of 30.2% from 2022 to 2031The UAM market is expected to transform the way we commute, deliver goods, and experience cities.

[techdriveplay]

The Green Revolution: Eco-Friendly Cars and Their Benefits

Eco-friendly cars have emerged not just as a trend but as a necessity to combat environmental challenges and reduce our carbon footprint.

In the 21st century, the automotive industry has seen a significant shift towards sustainability, marking the advent of the green revolution. Eco-friendly cars have emerged not just as a trend but as a necessity to combat environmental challenges and reduce our carbon footprint. This comprehensive guide delves into the world of eco-friendly cars, highlighting their benefits, innovations, and the…

[sherunsittt]

Creating better future together in logistics

Creating a better future together in logistics requires a collective commitment to innovation, sustainability, and efficiency. Collaborative efforts among industry stakeholders, from shippers to carriers and technology providers, are essential to streamline supply chains, reduce emissions, and enhance overall operational resilience. By harnessing emerging technologies like AI, IoT, and blockchain, we can optimize route planning, minimize waste, and promote transparency. Embracing sustainable practices, such as electrification and green packaging, is crucial for reducing our environmental footprint. Together, we can build a logistics ecosystem that not only meets the demands of today but also paves the way for a more sustainable and prosperous tomorrow.

[aquatic-dusk]

this is so exciting you have no idea how much i simp for airships shsbebrbjdkekdowvwvjtosowjrb

[defencestar]

Leonardo bags 18 research project under European Defence Fund

Leonardo bags 18 research project under European Defence Fund #India #defence #defense #Italy #leonardo #europe #nato #defencenews #defencestar #industry #research #science #engineering

Leonardo bags 18 research and development project under EDF: Leonardo, a leading global high-tech company in Aerospace Defence and Security, has been awarded 18 research and development projects (R&D), including ten capacitive development and eight research projects, under the European Defence Fund (EDF) WP22 (Work Program 2022). The EDF is the European Commission’s flagship for promoting defence…

[titan-fanatic]

On January 10, 2004, the Teen Titans episode titled "How Long is Forever?" first premiered. In that episode, Starfire is transported 20 years into a twisted future where the Titans have all separated because she disappeared.

Since the episode aired 20 years ago, that would mean that today is the day she came back.

[thedesignair]

Thinking outside the tube, what could blended wing interiors look like?

Let’s be honest, we’ve been doing the same thing for almost a century. We get on an aircraft that has the same key features, a metal tube with a front and a back and seats in between. It’s been the formula that new aircraft have followed for decades. But as our understanding of aerodynamics increase, and computing allows us to create greater efficiencies, the actual aircraft shapes could go…

[techninja]

Urban Air Mobility Market: Trends, Challenges, and Future Prospects

The urban air mobility (UAM) market is poised for significant growth, driven by the need for sustainable and efficient transportation solutions in urban areas. The market size is projected to exceed USD 15533.29 million by 2028, growing at a CAGR of 11.13% during the forecast period. This growth is attributed to the increasing demand for fast and effective transportation, rising environmental concerns, and advancements in technology for the UAM industry.

Market Size and Growth

The global UAM market size was valued at USD 3.8 billion in 2023 and is expected to reach USD 28.5 billion by 2030, growing at a CAGR of 33.5% from 2023 to 2030

This rapid growth is driven by the need for fast and effective transportation, rising environmental concerns, and advancements in technology for the UAM industry. The market is driven by factors such as growing smart city initiatives, a rise in environmental concerns, and increasing advancements in technology for UAM Industry.

Key Players

The key players in the UAM market include Airbus SE (Netherlands), Lilium Aviation Gmbh (Germany), EHang (China), Eve Holding Inc(Brazil), Vertical Aerospace (UK), and Textron Inc(US)

These companies are investing heavily in research and development, product launches, mergers & acquisitions, collaborations, partnerships, and refurbishing of existing technology to stay ahead in the market.

Challenges

Despite the growth prospects, the UAM market faces several challenges, including higher initial investment required for research & development and for developing required infrastructure development for UAM

The industry players are investing a lot of effort in the research and development of smart and unique strategies for sustainable transportation systems. However, safety concerns and public trust are critical factors for UAM adoption, and the market growth is expected to be hampered by these challenges

Future Prospects

The future of UAM looks promising, with the market expected to reach USD 30.7 billion by 2031, growing at a CAGR of 30.2% from 2022 to 2031

The UAM market is expected to transform the way we commute, deliver goods, and experience cities. The concept of UAM has taken flight in recent years, promising a revolution in urban transportation. As cities continue to expand and traffic congestion worsens, the need for innovative solutions for efficient, fast, and sustainable transportation within urban environments becomes increasingly pressing.

Infrastructure Development

One of the most significant challenges in implementing UAM lies in the development of a comprehensive infrastructure

This includes the creation of landing pads, charging infrastructure, and air traffic management systems. The development of infrastructure is critical for the widespread adoption of UAM.

Regulatory Landscape

The regulatory landscape is also a significant challenge for the UAM market. Governments and regulatory bodies need to establish clear guidelines and regulations for the operation of UAM vehicles, including issues such as noise pollution, air traffic control, and safety standards.

Public Acceptance

Public acceptance is another critical factor for the growth of the UAM market. The public needs to be educated about the benefits of UAM, including reduced congestion, reduced emissions, and increased efficiency. Public acceptance is critical for the widespread adoption of UAM.

Conclusion

In conclusion, the UAM market is poised for significant growth, driven by the need for sustainable and efficient transportation solutions in urban areas The market size is projected to exceed USD 15533.29 million by 2028, growing at a CAGR of 11.13% during the forecast period The key players in the UAM market are investing heavily in research and development, product launches, mergers & acquisitions, collaborations, partnerships, and refurbishing of existing technology to stay ahead in the market. However, the market faces several challenges, including higher initial investment required for research & development and for developing required infrastructure development for UAM The future of UAM looks promising, with the market expected to reach USD 30.7 billion by 2031, growing at a CAGR of 30.2% from 2022 to 2031The UAM market is expected to transform the way we commute, deliver goods, and experience cities.

[dipnots]

The Devastating Impact of Fossil Fuels: Why We Need to Transition to Renewable Energy

Fossil fuels have been the primary source of energy for decades, but their use is causing significant harm to our planet. The burning of fossil fuels, such as coal, oil, and natural gas, is a major contributor to climate change, air pollution, and environmental degradation. In this blog post, we will explore the damage that fossil fuels are causing to the world and why it is important to…

[hisui-dreamer]

he lives in you

Characters: Leona, Floyd, Jamil, Lilia

Synopsis: You shared a night of passion with your lover before you left for the other side of the mirror, but fate's cruel hands strike once again as you realise you have to raise his child alone in your original world. Thankfully, your child is incredibly drawn to magic, and they opened a portal...?

Tags: slight angst, fluffy end because im a sap, fem reader, reader gives birth to a child, reunions, bot proofread

Word count: 2.4k+

Notes: uh i was practicing Japanese and researching Japanese names before writing this, so all my name ideas ended up in japanese? if it makes you uncomfortable, you can imagine that reader is japanese hehe

right in time for mother's day, so here's to a celebration of the motherly figures in our lives, blood related or not, for being there for us<3

Part 2✧Part 3✧Part 4✧Masterlist

A few months passed as you settled back into your routine at home. Eventually, with the noticeable changes in your body, it dawned on you that you were with child—his child, your lover from the other side of the mirror whom you could no longer reach.

Days turned into weeks, and weeks turn into months. You had adapted to the trials and tribulations of parenthood. Juggling the responsibilities of work, childcare, and household chores was no easy feat, but you found solace in the small moments of your child's growth and development.

Your child was a true joy to behold, a mirror image of their father in many ways, and you often see the ghost of your past lover in them. Having inherited his magic, your child experimented with their powers, leaving you to support them with what limited knowledge of magic that remained from your NRC days.

On one such experiment, your environment started to shift as a wave of magical energy engulfed you. When you opened your eyes again, he was there, right in front of you—

Hina (日来) with 日 meaning "sun, day" and 来 meaning "coming, future"

Leona reminded you of a shining sun that radiated warmth and light in your life, of how the it would surely shine again no matter how dark the night seemed, and so you named your daughter after that image

your daughter has the clearest emerald eyes and flowing dark brown locks that you often braided in a similar style to her father's

she's very energetic, always curious and asking questions, eager to learn more about the world around her

she's an obedient child, although she's eager to seek your affection and may whine a bit when things don't go her way

if there was one thing that was similar to the Leona you knew, it's that she's extremely clingy and constantly seeks physical affection, hugging your legs and asking for you to carry them any chance she has

and also the fact that she enjoyed her naps a bit too much

her lion ears are a bit of an issue in our world, but you often hide them with hoods, clever hair styling, or simply saying it's a costume

when you told her about the brilliant man her father is, she grew really excited about the possibility of meeting him, and started playing around with magic more to be like the intelligent mage he is

and then it happened, just an ordinary afternoon practicing magic had the two of you transported back to twisted wonderland, face to face to Leona

somehow, he had grown even more handsome in the years you hadn't seen him, but instead of his lazy smile, he looked confident and powerful, like the leader he was always meant to be

A sudden gust of magic swept through the air behind him as he raised his staff in response, only to immediately drop it in shock as your figure came into sight, and beside you, a small child that he had never seen before.

"Herbivore..." he whispered.

Without a second thought, Leona rushed towards you, his heart beating wildly in his chest. He felt a lump forming in his throat as he reached out to embrace you tightly.

"This better not be a dream," he murmured into the crook of your neck as he inhaled your scent. "It's really you."

after a tearful reunion and introduction, Leona quickly excuses himself from his duties with a quick meeting with Falena, and helps you and Hina settle into the palace

since you left, Leona's been working hard to do what he can do as per your promise with him

he's now in charge of foreign affairs and on better terms with his brother after much needed communication

he showers you in affection, he's even clingier than before that it almost starts a rivalry with your daughter

he puts in a lot of effort to spend time with Hina, learning her likes and dislikes and bonding over magic

uncle jack and ruggie are always fun to be around and play with her

though it wasn't his fault, leona feels guilty you had to bare the responsibility on your own for so long, and he puts in a lot of effort to make amends for any mistakes work to build a strong relationship with you two

he has a family now, and you're damn sure he'll protect it with his life

Leona looked down at Hina, feeling a sense of pride and wonder at the little girl standing before him. "Hey there," he said, his voice gentle. "Nice to meet ya, kiddo."

Hina stared at him, her eyes searching his face. "Are you my dad?" she asked, her voice small and uncertain.

Leona's heart ached at the question, knowing that he had missed so much of her life. "Yeah, I'm your dad," he said, reaching out to take her hand.

Hina looked at him for a moment before a smile spread across her face. "Can you show me magic?" she asked, her eyes lighting up with excitement.

Leona felt a sense of joy at her words, feeling a connection with her that he had never felt before. "Of course I can," he said, standing up and taking her hand. "What do you wanna see?"

Sakura (桜) meaning "cherry blossoms"

your daughter has sleek teal hair that reminds you of the sea, a single strand of dark hair, and mismatched eyes in the same manner as Floyd

Floyd had lovingly given you the nickname "Shrimpy", and it only felt right for your daughter to be named Sakura, after the tiny sakura-shrimp

she's incredibly mischievous and there's not a moment of silence with her, she's spontaneous and playful and you've got your hands full

though she is very considerate of you and will listen to your words, she's uncontrollable when she's bored and in need of a spark of interest

she's also a squeezer, much like her father, and hugs you every time she sees you or anyone she likes, and you're thankful her strength hasn't developed too much yet

she enjoys biting you, albeit gently, and you find your arms littered with bite marks, but it's her unique way of showing affection

her eel form won't show unless she's been in the water for too long (thankfully), and she enjoys squeezing you in her eel form even more

ever so curious, she's asked about her father many times, and you've told her how carefree and easygoing her father is, and that he'd love her the moment she saw her

which leads you to her magic actually teleporting you to him, her spontaneous idea having manifested itself, and you found in a dimly lit room similar to the Mostro Lounge

Floyd looked matured, his hair sleeked back and his features sharpened, though his wry smile that you loved had stayed the same

Floyd's eyes widened with shock and disbelief, and his steps quickened as he rushes towards you, his long arms outstretched in a gesture of longing. As he got closer, he noticed the beautiful and curious-looking child standing close to you.

"Shrimpy?" he said, his voice barely above a whisper. "No way... It's really you!"

Floyd pulled you close, holding you tightly as if he never wanted to let go. "I missed ya so much, I wish I hadn't let ya go," he said, his voice choked with emotion as tears threatened to spill. "You're not allowed to leave again, okay?"

Floyd is so ecstatic he can't stand still, once he's calmed down a bit, be immediately carries Sakura and drags you to Jade and Azul

Azul and Jade are pleasantly surprised at your return, and it's a warm welcome back

the two of them are glad Floyd won't be moping any time soon

the trio have now expanded into a franchise and divulged into many businesses, though Floyd largely acts as Azul's right-hand man

Now that you're back, he refuses to be apart from you, always holding onto you tightly and afraid you might disappear just like how suddenly you appeared

he does get mood swings where he's upset or angry, not at you though, just at how unfair things were and how he couldn't be there for you

he's a good eel who does everything to make sure you and Sakura are happy and comfortable, often cooking meals for you two

he's so curious about Sakura and enjoys playing with her and lifting her high up in the air

don't worry, he's extremely careful, this precious gem is why you got back to him!

Jade is the best uncle and Sakura wants to marry him??? (honestly same)

poor Azul is getting pranked by the daughter- father duo, though Sakura does comfort him afterwards with squeezes and kissss

Floyd looked down at Sakura, and he saw her staring back at him with wide, curious eyes in the opposite colours of his eyes. Though she resembled him physically, there was an air about her that was so distinctly his Shrimpy.

"Heya," Floyd said, trying to sound friendly. "I'm your dad."

Sakura giggled and reached out to him, her tiny hands grasping at his hands. Floyd froze, not sure what to do, letting her yand his hand forward. But then, she opened her mouth and bit down on finger.

"Hey!" Floyd cried, pulling back in surprise.

Sakura just laughed, her eyes sparkling with mischief. Floyd couldn't help but laugh too, despite the pain in his finger.

"Yer a feisty one, aren't ya, Sakura-shrimpy?" he teased, grinning down at her as he ruffled her hair. "You know," he whispered, "you can't just go around biting people like that. But I like your style."

Isami (功己) 功 meaning "achievement, credit, honour, merits" and 己 meaning "self, serpent, snake."

your son has smooth ebony locks and sharp grey eyes that make him look slightly intimidating

Jamil had shown you how much he valued his achievements over his social status, so you chose a name the could embody him

he's a quiet child who's always attentive and careful

he's rather shy in front of other people, but when it's you he'll soak up all of your affection and stare at you with longing eyes seeking praise

he's a cute helper at home too! he always volunteers to help you with chores and cook in the kitchen, though you're careful he's not close to anything sharp or dangerous

he does have an inherent fear of bugs, something he's inherited from Jamil, but thankfully you've taught him to be less destructive than his father

do expect screams and for him to be crying as a little fly chases him around though

he's incredibly smart and talented at magic, easily grasping the concepts of magic you can only teach him theoretically

when you told him about his father, you've told him about the diligent man that his father is, and how would let his guard down around those he treasured

he had listened quietly without much of a change in his expression, but you could tell there was a bubbling excitement building up in his eyes

and no long after that, he managed to teleport the two of you to a warm, airy room of marble walls

Jamil's features had sharpened, he seemed more openly confident and comfortable with himself

Jamil's heart skipped a beat as he saw you. It had been five years since he bid your farewell at the mirror chamber and lost you forever. And yet here you were standing here in front of him with a child in tow, a child who resembled him so much.

"It can't be..." he murmurs.

Without hesitation, Jamil dropped all the papers and rushed towards you, his heart pounding furiously. His eyes locked with yours, and in that moment, time seemed to stand still. He could see the love and longing still shining in your eyes, and he knew deep down that he had never stopped loving you.

Jamil couldn't stop the tears that began streaming down his face. "I've missed you so much," he said, his voice raspy. "Letting you go is the worst decision I've ever made." He reached out and pulling you into a tight embrace, his arms shaking with emotions.

he's a bit overwhelmed but still so thankful you're back in his life

Kalim barges in at this time and exclaims in surprise at your return and ??? OMG JAMIL YOU HAVE A SON?!!

Jamil has half a mind to dissuade him from holding a banquet immediately to welcome you back, and instead take things slow to not overwhelm you or Isami

asks Kalim for some privacy and the second he's away, he melts into your embrace

he hasn't felt so at ease in so long

if he wakes up in the morning and you're not right there beside him, he's panicking and searching all over the place for some confirmation you're still here

he's very curious about Isami and asks him all sorts of questions to piece together his development and personality

they definitely have a rivalry over who's braver over bugs but it just ends up with the two hugging you for safety

he's a bit awkward with how careful he is with his emotions, so it takes Isami some time to fully trust him

but trust me, Jamil will go above and beyond for his family and there's no way Isami will have to endure what Jamil did in his childhood

Jamil's eyes widened in surprise and wonder. He couldn't believe that they had created a life together. He knelt down to the Isami' eye level and looked into his eyes. "Hello there," he said, his voice gentle and warm. "What's your name?"

Isami starred back at him, his eyes wide with distrust and caution before he buried his face in your legs. Jamil chuckled softly. "It's okay," he comforted. "You don't have to be shy around me. I'm your dad."

Isami looked up at him again, this time with a mix of curiosity and wonder. "Daddy?" they said, testing the word out.

Jamil smiled warmly as nodded, his heart swelling with love and joy. "Yes, daddy," he parroted. "And I promise I'm never going to leave you or your mommy again."

Yuri (百合) meaning "lily"

Lilia's name always reminded you for lily flowers, and what better name for your daughter to embody him?

your daughter has straight raven hair with some of the hair flipping upwards resembling two horns, angular fae ears, and bright crimson eyes

she's always up for pranks and mischief, it's rare to see her without a smile

she loves exploring places, if you keep your eyes off her for one second, she's letting her curiosity take her to whatever she wants

if you're serious and stern though, she will listen to you, she wouldn't dare make her mother upset!

she's friendly with everyone and isn't shy to say hi to neighbors or absolute strangers

she's not overly affectionate, but she definitely enjoys hugs and kisses from you

she has an odd habit of taking stray animals back home in an attempt to adopt them, so you have little adventures with her trying to find an owner

do not let her in the kitchen

she has surely inherited her father's cooking abilities, somehow, she can render even a piece of toast beyond human consumption

magic comes as second nature to her, and she's always standing on ceilings

gosh her eyes absolutely sparkled when you told her about the teasing and mischievous fae that is her father

and soon, the portal opened and you found yourself in a gothic castle lit up by green candles

He's a lot taller, his hair longer and reaching his waist, and more enchanting than ever

Lilia stood in shock as your family figure come into sight. In all his years of living, he had never been so utterly stunned. After all these years, you had finally returned to him.

"Beastie..." Lilia gasped, his voice catching in his throat.

With a surge of energy, Lilia broke free from the trance-like state and hurried towards you, his hair streaming behind him like a dark flag as he enveloped you tightly in his embrace. "After all these years, you've truly come back to me?"

Carefully, Lilia held you at arm's length, studying your matured features, etching them into his memory like a cherished work of art. His eyes traced the lines and contours of your face, memorizing every detail that time had etched upon you.

"My, how you've grown," Lilia murmured, a mix of pride and wistfulness coloring his words. "The years have shaped you into a remarkable individual."

it's family reunion time!!!

he immediately drags you to the throne room where malleus, silver and sebek are

malleus is now king with two incredibly reliable bodyguards, and Lilia's his most trusted advisor

malleus is so glad his dear human friend is back, silver is satisfied that his father will have someone to be with, and sebek is screaming about Yuri, though she enjoys his loudness

for a while, Lilia is extremely affectionate, trying to make up for all the years that had gone by

when you're sleeping together at night, he hugs you tightly and it's difficult to leave his embrace

he definitely tries to cook for you two, going on and on about how the two of you need to stay healthy and need lots of nutrients

you always volunteer your portion for Yuri, and she'll gladly eat whatever her father has cooked for her

silver is an older brother often on babysitting duty, and Yuri loves watching him spar with sebek and also wants to learn

Sebek is quite fond of Yuri, and he sees his half-fae self in her

Lilia is always trying to fun with Yuri, bouncing her high up in the air and teaching her to hang upside down and swing around

plans so many family vacations, he can't wait to be exploring places with his two darlings

"Is she... ours?" Lilia asked. At your nod, he reached out to caress Yuri's cheek, his touch gentle as if he were touching fragile porcelain.

"Well, I'll be damned," Lilia chuckled, his voice cracking with emotion. "I never thought I'd be a father again. But I'm glad to meet you, little one. What's your name?"

Yuri giggled and and beamed at his touch. "My name's Yuri," she said, her voice sweet as honey.

"Yuri," Lilia repeated, his heart swelling with emotion. "What a beautiful name for my beautiful girl," he reached up to fondle her hair. "You know, Yuri," Lilia said, his voice growing serious. "I may not have been there for you when you were born, but I promise I'll always be here for you from now on. No matter what happens, I'm your father, and I'll always love you darling."

Part 2✧Part 3✧Part 4✧Masterlist

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India's Electric Vehicle Revolution: Charged Up for the Future

Share your thoughts! What excites you most about India's EV revolution? What questions do you have? Let's discuss!

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