#fundraising services in india

[fundraising-services-startups]

[csrconsultants]

Fiinovation CSR Company : 13 Years of Creating Positive Impact

Our commitment towards creating positive social impact gets stronger with each passing year.

A heartfelt thank you to all our partners, associates and members for being a part of our success story.

[sightsaversin]

Transform Lives with Sightsavers India Donation - Support Our Vision Today

Sightsavers India is a non-profit organization dedicated to preventing blindness and promoting equality for people with disabilities. Sightsavers India Donation can help them provide essential eye care services, education, and advocacy programs to those in need. Join us in the fight against avoidable blindness and make a difference today.

[unravelingwires]

Indigencies

My father grew up dirt-poor in a village in India. My grandmother valued education, and with her prompting, he managed to get an engineering degree and an educated wife, coming to the United States.

Alternatively: my mother’s mother was the most hardworking woman in the world, running multiple businesses, doing the housework, and raising her children. As a high schooler, she held an (unsuccessful) hunger strike to promote her right to an education. She passed on that determination to her daughter. Between my mother’s ludicrous work ethic and terrifying ambition, she found a husband with her goals and gained a medical degree in two countries, settling in the United States. 

Either way, my mother and father, through luck and hard work, came here with the skills to better this great country. My mother maintained throughout my childhood that there was nowhere to gain success like the US. She worked at a hospital until the administrators determined that an endocrinologist wasn’t profitable enough to justify on staff, at which point she opened her own practice. My father worked at a bank until one of his college friends suggested an entrepreneurial software-producing business, and as such, Multicoreware was born. Both of them brought new jobs to Sunset Hills and provided a necessary service that wouldn’t have existed if they weren’t there. 

The word “indigenous” means “native to the land one is living on,” but the term “indigency” simply means “poor.” My family is, under some definitions, indigenous to India, but according to all definitions, we suffer indigence nowhere. We have, in fact, never suffered indigence in our lifetimes. My dad got his education through scholarships, but he did get his education. My mother was even more privileged. Don’t get me wrong, she didn’t have air conditioning or pasteurized milk. She was still wealthy by most Indian metrics, though, and that wealth allowed her to get a degree, which was fundamentally important in getting her green card.

That’s important. Regardless of how you spin their rags-to-riches story, neither of my parents literally started in rags. My father got closer than my mother, but ultimately, neither of them were starving on the street, and there are a lot of people in India starving on the street. Those people don’t end up in the US. 

Did you know that not all Asian Americans are wealthy? I don’t mean that literally, obviously some Indians start gambling recklessly or get trapped by a lack of universal healthcare. I mean that “Asian American” is a demographic so large as to be useless. If you break down the overall group, you’ll find we’re harshly divided between people who immigrated like my parents and refugees, making up the top 10% and bottom 10% of US earners. Isn’t that funny? 

My family’s from Missouri, Saint Louis specifically. 

In the meantime, my parents bought a suburban house and had two daughters. Becoming a doctor or engineer is well-known in India as a ticket to success, but my parents taught my sister and I to value the opportunities this country had, so we followed our hearts instead. My sister bounced around for a while, studying psychology and sociology, but she settled on educational nonprofit work, helping kids in India succeed. She works in fundraising, convincing potential philanthropists that their cause is a good enough one to sponsor. My sister is, I’ve been told, very good at her job; listening to all the office politics is always amusing. I became an ecologist and conservationist. It’s less of a non-sequitor than you’d think: my family adores national parks and hiking, and there’s something so fundamentally beautiful about this continent. Come to the Midwest: we have the best thunderstorms in the world. My job is something I would never get to do in India, and it’s good chunk of the reason I’m so grateful for this country.

On a related note, I said that indigenous means “native to the land one is living on,” but it is more complicated than that. Indians living in India, for example, are rarely called indigenous. It’s a specific kind of colonization that creates the concept of indigeneity. The settling of other people on your land is a necessary step of the process. 

Even if that wasn’t true, I wouldn’t be indigenous anywhere. I was born in Missouri: even if I return to India, I will be an American returning to the place of her forefathers, not an India returning to their home country. 

There’s actually a thriving Tamilian community in Saint Louis. That’s the reason my parents chose to move there. Of course, by the time I was old enough to really notice social atmospheres, we’d ended up alienated from said community through common drama, so that didn’t affect me much. 

By the time I was born, my family had established a pattern of traveling to visit India every year or every other year. Though it is important to understand your roots, we go there for more practical reasons. My grandparents deserve to know me, and my mother runs a charity organization.

The organization has warped over time. At first, we helped fund a school. Then, my mother began running diabetes clinics for rural Tamilians. Nowadays, my mother has been campaigning for an increase in millet-based diets instead of white rice-based diets. 

I don’t think either of my parents want to move back to India. It’s still important to take what we’ve learned in the US and return it to India. We owe the country that much. 

The result of all of this is that it’s accurate to say my family is from a colonized culture, not an indigenous one, but I am from neither. Within the US, we are primarily aligned with a colonizer culture, enjoying its luxuries and upholding its narratives. I’ve been saying for years that I am more American—using “American” to mean “from the United States,” which is its own can of worms—than I am Indian. I was born in the US, and I was brought up here. These are the opportunities that I have most enjoyed. This means that, regardless of my genuine love for this country, I am a colonizer that has put down roots. 

I wonder, sometimes, if I would have connected more with India if I connected more with the community in Saint Louis. I probably would have, I think. I barely know how to celebrate Diwali, and I don’t know any of our other holidays. I’m Hindu in a lazy, abstract way. I don’t speak Tamil.

On the other hand, I’m Indian enough that I don’t get to be American, not all the way. I’m not a pie chart—70% American, 25% Indian, 5% something else—but I might as well have been, the way people used to talk to me. 

I’ve gotten something else from our trips to India, though. I’ve knelt in stone temples and before my great-grandmother. I’ve wandered through drip-irrigated farmland and watched my mother bring reusable bags from India because there was nothing like our woven bags in this country. Frugality, sustainability, humility, and spirituality all mean the same thing to me, nowadays. As we were bringing our Western education to our home country, I brought pieces of my home country back to the West. 

As an ecologist, this is tricky. In a lot of ways, my field is simply an attempt to gather the knowledge that indigenous people already knew, and we have a bad habit of writing off their credits or overwriting their narrative. On the other hand, my family is from a colonized culture, and there’s a chance my perspective will be worth something because of that. I cannot turn my back on this field. It’s my duty, as somebody who has a chance of understanding the tangles in the connection between culture and conservation, to remain in this field, attempting to help where I can and uplift marginalized voices. 

I went to India in high school then again just after the pandemic, and I think I found something worthwhile there. I mean, at first I had to really search for it; I don’t know how my sister finds it so easy to love that country. I really did try, though, and I did find something. I went to this farm vaguely connected to the school my family used to help fund—I don’t think we’re involved anymore, and my mom’s current charity efforts are leaning more chaotic than anything—and I noticed that they were using drip irrigation. After that, I started looking for that sort of thing, and I found it absurdly common. The average Indian I’ve met has no concept of conservation, but they do understand waste and how to avoid it, and often there’s heavy overlap. There are also cultural values surrounding the concept of duty, mindfulness, and practicality that I think really are valuable: I doubt Rama would have much time for fast fashion, prince or no. 

As an adult who knows how to look at the world through a cultural lens, I’ve been trying to learn about other culture’s views on conservation as I do my research. UC Davis is trying to include more information on Native American views on sustainability in its curriculum, and I’ve been reading Braiding Sweetgrass in my free time. It’s important to weave scientific methods with indigenous knowledge when promoting sustainability. 

Still, I’m worried that I’ll become as complicit, as academia isn’t always built to further true understanding. We have a way of talking as though we have knowledge and indigenous groups have practices, when in reality it’s much more complicated than that.

After that, I started putting real effort in, and I think I’m doing a good job of it. I read the Gita, which was a very good book, and Sundara Kanda, which really wasn’t. I’ve been wearing churidars the last few years, and I bought a Saraswati statue to put next to my Ganeshas. I started meditating. I learned to make chapathi. How many pieces can you put together before you’ve made one whole Indian?

And I really am trying to take this understanding of why culture is important and use it to reach out to others. Solidarity is really important. Did you know that it’s an Indian who attacked affirmative action most recently, the idiot? How do they not realize that racism chips at us all—

Anyways. I inexplicably started with Judaism—well, not inexplicably, I got guilty when I realized I knew more about Nazis than Jewish people—trying to get a shape of what cultural practices look like in the US. I don’t think I did an amazing job, but there’s only so much you can get from books. After that, I started reading more international authors, which I’m not certain did anything, but I enjoyed The Locked Tomb series immensely, so maybe it’s alright. 

Cultural understanding is incredibly important work and, in ecology, time bound time bound. We are embedded in a mass extinction of our own making, and we need to work immediately to prevent everything from getting worse. As such, I’m getting a Masters degree, the a PhD, then I’ll get an entry-level government position and work steadily to— 

Of course, leaving academia and moving to direct activism would be the most morally correct thing to do, but I’m not certain I have the personality matrix for it. Perhaps I should invest more of my free time into volunteer work. 

Most importantly, I really am trying to understand the Native American perspective on the United States, specifically from within California because understanding one culture well seems better than stereotyping a million, but that’s such a massive undertaking, and I really don’t want to come off too white savoir-like as I do it, and if understanding Judaism from a book is impossible I don’t know why I’m trying with Potawatomi culture, Jesus Christ at least I’ve met a Jewish person before—

It’s not about understanding every culture on earth; I understand that. My curiosity drives me to understand everything, but from most people, all that I have are whispers. An rudimentary understanding of Chi from Iron Widow overlaid with giant mechs and messy polyamory. The Peruvian Sacsayhuaman, meaning vulture feast, after the mass of bodies that lay there after the conquistadors had finished their work. The layer of powder on temples in India, leftovers from the stuff that’s supposed to go on your forehead.

It just feels wrong to know so little about the land I’m walking on. A’nowara’kó:wa means Turtle Island, and according to Braiding Sweetgrass, that’s the actual name for North America. I learned that a month ago.

I kind of hate India, but I know it’s mine. It’s not like the US which I’ve had to claim over and over again. The US had to be imprinted on to me through birth certificates and accents and yelling “I am a patriot!” at disruptive times. I was Indian the moment I was born; the land itself is pressed into my skin. 

The land I was born on belongs to someone else. It’ll always belong to someone else. That’s not okay, but it has to be.

The work we’re doing is difficult, but it’s the only practical way to make a difference. 

We need a revolutionary change, and soon. Continually spinning my wheels like this is useless. 

You know how the word “Indian” doesn’t mean actual Indians in the US? I mean, it might be different nowadays, but when I was a kid, “Indian” meant Native American first. I have, in the 20 years of my life, refused to refer to Native Americans as Indians, even when that was their preference. I don’t care that it wasn’t their fault, that “Indian” was as imposed on them as it was stolen from us. It’s our word.

Well, recently I learned that “Indian” wasn’t created by Indians either. The Greeks saw people living around the Indus River and started calling them Indians, but even “The Indus River” was a Greek term: the original word for it was Sindhu.

That’s not why my parents named me Sindhu. They wanted a Tamil name, and for us, Sindhu means “music,” and music is something transcendentally meaningful. It’s funny: that’s not an Indian thing, I don’t think, but it still feels Indian. All of this feels Indian. When I think of India, I think of grime and exhaustion, but when I think of Indians, I think of bright colors and music and how God connects us to the natural cycle. No wonder their country was named after a river, after music. No wonder I am named after my country.

One of the frustrating things about engaging with culture is that it’s the kind of work that’s never finished. It feels like mental health upkeep: it’s vitally important, and if you ignore it long enough you collapse, but lord is it exhausting. We need to put the work in to understanding each other, and colonialism is so baked into the fabric of the US that I don’t think we can progress without addressing it. That doesn’t make it easier to lose and gain appreciation for your country on loop. When an immigrant assimilates, how do they differ from the colonizers that surround them? 

I don’t think I’ll ever be happy with my relationship to India. There’s always something more I could be doing, another revelation on the horizon. I don’t think I’ll ever be happy with my relationship to A’nowara’kó:wa either. I just live on it.

[nirmala7210]

Charity Donations: Transforming Lives and Communities

Charity donations, also known as philanthropic contributions, are voluntary acts of giving that aim to support a cause or organization deemed worthy of assistance. These donations can be in the form of money, goods, or services, and they play a vital role in addressing societal challenges, promoting social justice, and empowering individuals and communities.

The Significance of Charity Donations

In a world grappling with complex issues ranging from poverty and hunger to environmental degradation and healthcare disparities, charity donations stand as a beacon of hope, providing a means to alleviate suffering, promote sustainable development, and foster a more equitable society.

Charitable giving extends far beyond the immediate impact on beneficiaries. It serves as a catalyst for positive change, inspiring individuals and organizations to collaborate in addressing critical societal issues. The collective power of charity donations can drive innovation, mobilize resources, and amplify the voices of marginalized communities.

The Impact of Charity Donations

Across diverse sectors and causes, online donations have a profound impact on lives and communities. Here are a few examples:

Education: Charity donations support educational initiatives, providing scholarships, funding teacher training, and expanding access to quality education for underprivileged children.

Healthcare: Donations fund medical research, support healthcare infrastructure, and enable access to essential healthcare services for those in need.

Environmental Protection: Charitable contributions support conservation efforts, promote sustainable practices, and raise awareness about environmental issues.

Disaster Relief: Donations provide immediate assistance to communities affected by natural disasters, offering food, shelter, and medical aid.

Social Welfare: Charity donations support organizations working to combat poverty, provide food assistance, and promote social welfare programs.

Types of Charity Donations

Charity donations can be made in various forms, each with its own advantages and considerations:

Monetary Donations: The most common form of charitable giving, monetary donations provide organizations with the flexibility to allocate funds to their most pressing needs. Online donation platforms have made it easier than ever to make secure and convenient monetary donations to a wide range of causes.

In-Kind Donations: Donations of goods, such as food, clothing, and medical supplies, can provide direct and tangible support to those in need. In-kind donations require careful coordination and logistics to ensure they reach intended beneficiaries effectively.

Volunteerism: Volunteering time and skills is a valuable form of charity donation, providing organizations with human resources and expertise. Volunteer opportunities exist in diverse areas, from mentoring and tutoring to fundraising and event management.

80G Tax Benefits in India

In India, charity donations are recognized for their positive impact on society and are encouraged through tax incentives. Donations made to specified charitable organizations are eligible for tax deductions under Section 80G of the Income Tax Act.

80G deductions reduce an individual's taxable income, thereby lowering their tax liability. This tax benefit serves as an incentive for individuals to contribute to charitable causes, supporting social development and empowering organizations to make a difference.

Making a Difference Through Charity Donations

Every act of charity, no matter the size, contributes to a larger movement of compassion and collective action. Individuals and organizations can make a difference by:

Choosing Reputable Charities: Researching and selecting reputable charities with a clear mission, transparent operations, and demonstrated impact.

Donating What You Can: Contributing what is financially feasible, whether it's a small monthly donation or a one-time gift.

Spreading Awareness: Encouraging others to donate and support causes they care about, amplifying the impact of charity.

Volunteering Time and Skills: Sharing time and expertise to support organizations directly, making a personal contribution to the cause.

Conclusion

Charity donations, in their diverse forms, are a powerful tool for positive change. By supporting worthy causes, individuals and organizations can contribute to a more just, equitable, and sustainable world. The act of giving, whether through monetary contributions, in-kind donations, or volunteering, is a testament to the inherent compassion and collective spirit that drives positive transformation. As we navigate the challenges and opportunities of the 21st century, online donations will continue to play a pivotal role in shaping a brighter future for all.

[barricadescon]

Charity Announcement: SWARM

Barricades: A Les Mis Convention is dedicated to using our influence to help those in need. Last year, we were able to raise over £1,300 for Just Detention International. This year, proceeds from our event will go to support SWARM (Sex Worker Advocacy and Resistance Movement)! 

SWARM is a grassroots sex worker-led collective fighting criminalisation, supporting sex workers, & engaging in solidarity across issues of justice. They campaign for the rights and safety of everyone who sells sexual services. They are UK based and part of the global sex worker led movement advocating the full decriminalisation of sex work. 

They run pop up health clinics, a hardship fund for sex workers impacted during covid and other crises, mutual-aid projects for sex workers by sex workers; sex worker only spaces, gatherings and events; public education workshops and resources about sex worker lives and the struggle for sex workers’ rights; and the political fight for the full decriminalisation of sex work.

Their current work includes fundraising for the National Network of Sex Workers, India (NNSW) legal aid fund; collaborating with Hookers against Hardship to campaign for more support for sex workers during the cost of living crisis;  supporting the London Renter's Union; opposing police and border cruelty; sharing up-to-date information on monkeypox.

If you want to learn more about SWARM and their mission, visit their website. 

[mariacallous]

In 2020, Nazia was working at a data entry office in Hyderabad, but dreamed of being a beautician. Then, on YouTube, she saw a video about Urban Company, a platform similar to the US site TaskRabbit, which promises to connect workers—plumbers, electricians, painters, beauticians, and others—with clients who need their services. Workers who join the platform as beauticians often pay upward of $500 to register and receive a salon equipment kit. For Nazia, it felt like an investment worth taking.

When it launched in 2014, Urban Company was revolutionary for India’s disjointed home services market, providing customers with vetted and trained workers through an easy-to-use interface. Nazia was one of tens of thousands of workers who joined the platform, which grew and grew thanks to consecutive rounds of fundraising from investors including Tiger Global and Prosus Ventures, becoming the largest home services provider in India, valued at almost $3 billion. Then it expanded into the United Arab Emirates and Singapore. In 2023, it launched in the US.

For workers it promised an opportunity to work flexibly, and earn well. In 2020, Fair Work, a research group that studies gig work companies, rated the company the best for workers in India, giving it a score of eight out of 10 on parameters that include fair pay and working conditions. (Uber scored one out of 10).

Nazia got stellar ratings and reviews from customers on the platform—so much so that she was invited to pay $300 to upgrade her account to Prime, which gave her access to better-paying jobs.

“Everything was going great,” she says. “With the money I made, I was able to help my family, buy a two-wheeler, and save money for my wedding.”

Urban Company fostered an identity for itself that was different from other gig work platforms, particularly for women. But since the start of the year, things have gone downhill, fast. Thousands of workers have found themselves arbitrarily dumped from the platform for not meeting new targets that they say have been set unattainably high. Nazia is among them. The platform, it seems, is subject to the same cycle of “enshittification” as its peers, sacrificing the incentives it had offered to get workers onto the platform in order to turn a profit—and abandoning its promises of flexibility in the process.

Urban Company declined to comment.

The first sign of trouble at Urban Company started in 2021, as the pandemic hit the home services business. The company slipped in Fairwork’s rankings, scoring five out of 10. Workers twice held protests demanding lower commissions and safer working conditions. After a media storm, Urban Company published a Medium blog introducing a “12 point program” to “improve partner earnings and livelihood”—which included lowering commissions and introducing an SOS helpline for women’s safety. In an attempt to be more transparent, the company started publishing a partner earnings index, but it also filed lawsuits against four protesters for “illegal and unlawful” actions.

But things got really difficult for Urban Company’s workers in 2023. The platform introduced a new rule stipulating that workers had to maintain an acceptance rate of at least 70 percent, a customer rating of at least 4.7 out of 5, and cancel fewer than four jobs per month. Failure meant being blocked from the app. Nazia managed to keep her ratings above 4.8 until May 2023, when they slipped to 4.69. She was temporarily blocked and put into “retraining”—an online video course followed by 10 bookings that she had to take free of charge in an attempt to boost her rating. Unfortunately, for Nazia, her rating did not budge from 4.69. Since then, she’s been out of work.

“It all happened so quickly,” Nazia says. Now she’s stuck with $2,500 in loans.

I spoke to more than a dozen women like Nazia, all of whom asked for anonymity to protect themselves from retribution and say they were blocked by the platform after failing to meet what they believe were unrealistic expectations.

In Bengaluru, Shabnam—who used a friend’s credit card to pay the $500 joining fee—found that Urban Company started assigning her jobs farther and farther away from home. With rising costs and high commissions, taking these distant trips was “as good as earning nothing,” she says. She turned down the jobs that weren’t economically viable, and soon her response rate—the number of jobs she accepted—dropped to 20 percent. In June, she was dropped from the platform.

Seema, who had worked for Urban Company for five years, had a miscarriage earlier this year. As she was being rushed to the hospital, she didn’t have time to mark in the Urban Company app that she wasn’t able to work that day. Her acceptance rate of bookings fell to 30 percent. She couldn’t get her rate back up to the mandated 80 percent, and she was permanently suspended from the platform. “I went to the office with the doctor’s prescription and everything. They still did not agree to reinstate my account,” Seema says.

In Hyderabad, Sunanda says her account was deactivated earlier this year after a death in the family meant she had to cancel some jobs. She pleaded with a company representative on its helpline and in person—she even submitted the death certificate, but she’s still blocked. “They said they cannot reinstate my account because my rating is not 4.7 or above. I told them my rating is 4.69 and if they give me a chance I will bring it back up, but they refused,” Sunanda, 42, said. “They have given the customers this one weapon: ratings.”

As well as the stick of targets and quotas, Urban Company also offered a carrot for workers: shares in the business.

In 2022, the company announced its Partner Stock Options Program (PSOP), granting shares worth $18 million over the next five to seven years. The following November, they awarded stocks worth approximately $635,000 to 500 partners. But while the PSOPs seemed to be almost guaranteed for workers, the process of accessing them is heavily gamified.

Pratima, an Urban Company beautician, was very excited at the end of 2022 when she realized she’d made it to the top 10 list of workers in her category in Bengaluru. If she continued to stay in the top 10 until April, she was told she’d be granted the company’s stock options that following November. “They call us partners, but don’t treat us like it,” said Pratima, requesting to be referred to under a pseudonym. “I was hoping that if I get a share in the company, maybe then I will be treated like a partner.”

By February, Pratima had completed more than 200 jobs, and she was still in the top 10. Then, a series of low ratings by disgruntled customers pulled down her overall rating, blocking her temporarily and dropping her off the leaderboard. She kept at it, worked back-to-back jobs, and got herself unblocked and back into the rankings. April came around, and she was in the top 10. But then the company seemed to have extended the contest—the leaderboard has kept on counting, but the workers don’t know what’s going on. “It’s like they are making us run a marathon in the name of shares,” she says.

For women who were sold Urban Company’s promises of flexibility and empowerment, the shock of losing their livelihood or being forced to work longer and longer hours has been exacerbated by a sense of betrayal.

“For women especially, a lot of times they have care responsibilities at home, and so there’s hope to find work that’s flexible, that allows them to pick up their kids from school or take junior to the doctor,” says Alexandrea Ravenelle, an author of two books on gig work and a sociology assistant professor at the University of North Carolina Chapel Hill. “A lot of these platforms are playing off of that need for flexibility because, for many of the workers who are coming to these platforms, an alternative isn’t a white-collar job in a tech office where they can bring the play pen and set the kid up.”

The mismatch between the promise of these platforms and their reality becomes clear when the businesses move from their early growth phase, in which they are able to burn investors’ cash, to one where they have to start to turn a profit.

When two-sided marketplaces that match workers with clients grow, they try to make things as comfortable as possible for workers to create a deep pool of available services. “The shortcut way to do this is to offer incentives to them—be it sellers, drivers, or other gig workers—showing them that this is a lucrative business,” says Rutvik Doshi, a general partner at VC firm Athera Venture Partners.

Companies spend big on marketing as they try to grow as fast as possible (during the 2021–2022 financial year, Urban Company spent close to $30 million on marketing and clocked a loss of over $60 million), working on the assumption that one day the demand for their services will become organic, the suppliers will start making enough money without incentives, and the platform will be able to raise the commissions it takes off its workers.

But when this doesn’t happen, companies desperately rework their models. When they need to curb spending, or when they struggle to raise new funding, marketing is the first thing they cut. Demand drops, creating an oversupply of workers on the platform. “And the excessive supply on the platforms feels the pinch. That’s the typical cycle with a two-sided marketplace,” Doshi says.

On July 10, Urban Company CEO Abhiraj Bahl released a video to the company’s workers explaining the new strict policies. He said that each year, 45 percent of customers use the platform just once and don’t make a second booking, while 15 to 20 percent of workers leave. “And as a result of all of this, Urban Company is still a loss-making company,” he said in the video, part of which has been viewed by WIRED. “So we are losing customers and we are also losing money.”

He blamed the decline in customers on “poor quality service” and “off-platform jobs”—that is, workers making private arrangements with clients and taking their work off Urban Company, something that’s a serious risk to the company’s model. “It’s kind of an existential question: They need the workers and the customers to stay on their platform in order to remain an intermediary,” says Ambika Tandon, a tech and labor researcher at the Center for Internet and Society think tank.

All of this has led the company to push its workers into a mold that essentially has all the downsides of regular employment but few of the benefits. For workers who joined the platform for its flexibility and autonomy, this reality of platform work becomes difficult to reconcile with.

“Urban Company is trying to imagine an ideal worker for this particular model to be someone who is always available, gives their 100 percent, [doesn’t] cancel at all, has no family responsibilities,” Tandon says. “But a lot of these workers are single parents, who have family responsibility and children to take care of. These are not folks who will fit into this model of having a 80 percent, 90 percent acceptance rate.”

In June, WhatsApp groups used by Urban Company workers were flooded with messages about one of their peers, who had reportedly died by suicide after the company deactivated her account—leaving her with no source of income. Several workers I spoke with said that while the news was shocking, none of them knew the victim. “We were vexed,” Seema from Bengaluru says, “But the problem is that all of us are so isolated from each other. The platform doesn’t have any get-togethers, nothing. We all don’t have any relationships, which is a plus point for Urban Company.”

But, like their peers across the platform economy, Urban Company workers are now getting organized. In June and July, hundreds of Urban Company workers took to the streets in Mumbai, Delhi, Bengaluru, and Kolkata. Shabnam was present at one of the protests last month in Bengaluru, demanding that the company reinstate her account. With this, they have joined thousands of Indian gig workers from Uber, Ola, Swiggy, Blinkit and more.

There have been at least half a dozen such protests across different cities in India since the beginning of the year—all of them essentially fighting for the same reasons: better pay and working conditions, a ban on unfair practices, and laws governing gig work that workers can lean on for safety and protection. “It’s not just Urban Company that has been blocking accounts,” said Shaik Salauddin, founder of Telangana Gig and Platform Worker Union. “Ola, Uber, Swiggy, Zomato, Amazon, Flipkart—all aggregator companies are doing this.”

Rikta Krishnaswamy, a coordinator with the All India Gig Workers Union, said that the union has had conversations with the labor departments across different cities, including Delhi and Pune. Another meeting is coming up in Mumbai. “We have raised complaints against these illegal dismissals, and the labor departments in Delhi, Noida, and Gurugram have sent notices to the company for a meeting,” she said. “Let’s see if they actually show up.”

Some of the workers whose accounts were blocked have been able to get it reinstated, provided their rating was not lower than 4.7 and they weren’t blocked for trust and safety issues. But, if the video shared by Bahl is any indication, things are only going to get worse by the end of the year. The company has launched a salon quality improvement program called Project Shakti, under which, by December, the performance metrics are going to get even stricter for beauticians: an acceptance rate greater than 80 percent, no more than three monthly cancellations, and “100 percent orders delivered on UC app only.” The rating threshold will continue to be at a minimum of 4.7.

The new policy is being hammered home. Workers whose accounts have been reinstated and those already active on the platform are being called for a meeting to the Urban Company office in small groups of around 10. Some have to watch Bahl’s video. Then they are presented with new terms and conditions to sign, which include consent for them to be permanently blocked from the platform if they miss their targets.

[oppvenuz4456]

How to Book Shraddha Kapoor for Your Event: A Guide

Shraddha Kapoor, one of Bollywood’s most versatile and popular actresses, has a massive fan following not just in India, but across the globe. Known for her performances in blockbuster films like Aashiqui 2, Stree, and Chhichhore, Shraddha is also a talented singer and dancer, making her an ideal choice for a variety of events. Whether it's a corporate event, a wedding, a brand launch, or a charity function, booking Shraddha Kapoor for your event can add glamour, excitement, and star power. Here’s a comprehensive guide on how you can book Shraddha Kapoor for your next big event.

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1. Why Shraddha Kapoor is a Great Choice for Events

Shraddha Kapoor’s versatility as an entertainer makes her a great fit for almost any kind of event. From her acting talent to her captivating dance performances and her soulful singing, she brings a lot to the table. She has proven her ability to connect with audiences of all ages, and her presence can significantly elevate the overall experience of an event.

Whether you're hosting a corporate gala, product launch, or wedding celebration, having a celebrity like Shraddha Kapoor at your event can create buzz and generate media attention, ensuring that your event leaves a lasting impression.

2. Types of Events You Can Book Shraddha Kapoor For

Corporate Events and Brand Launches: Shraddha is a perfect fit for brand endorsements, product launches, and corporate events where star power is essential. Her association with brands like Lakmé, Veet, and The Body Shop has made her a favorite in the world of endorsements. Having her launch a product or make an appearance at a corporate event can significantly enhance brand visibility.

Wedding Performances: Shraddha’s dancing and singing abilities make her a great option for wedding performances. Whether it’s performing at a sangeet or making a grand entrance as a celebrity guest, her presence adds a special touch to weddings.

Charity and Fundraising Events: As someone who has participated in various social causes, Shraddha’s presence can bring attention to charitable causes and help boost the impact of fundraising events. Her participation can increase donations and bring much-needed awareness to important social issues.

Entertainment Shows and Concerts: Given her success in Bollywood music and dance, Shraddha can perform at large-scale entertainment shows or concerts, thrilling audiences with her live performances.

3. Steps to Book Shraddha Kapoor for Your Event

Booking a high-profile celebrity like Shraddha Kapoor requires a structured approach. Here’s how you can go about it:

Get in Touch with Her Management: Like most celebrities, Shraddha Kapoor works through a team of managers and agents who handle her event bookings. The first step is to contact her management team. You can usually find these contacts on her official social media pages, website, or via the talent management agency she is associated with. Make sure to clearly state your event's purpose, date, location, and any specific requests, such as performances or appearances.

Specify the Event Details: It’s essential to have a well-defined plan for the event. Provide details about the type of event, audience size, venue, and her role in the event (whether she will be a performer, guest, or speaker). This helps the management team assess the scope of work and determine whether the event aligns with Shraddha’s schedule and brand.

Budget Considerations: Booking a celebrity like Shraddha Kapoor can be a significant investment, so it’s important to have a clear budget in place. Depending on her availability, the type of event, and the specific services required (performance, appearance, etc.), the cost can vary. Be transparent about your budget from the beginning, and be prepared to negotiate based on her fee structure and event requirements.

Legal and Contractual Aspects: Once the terms are agreed upon, the next step involves signing a contract. This document will outline all the key details, including the payment structure, her obligations, and any other terms you need to be aware of. It’s advisable to have a legal representative go through the contract to ensure that everything is in order and that both parties are protected.

Promotion and Publicity: If Shraddha Kapoor’s appearance is a key element of your event, her involvement should be leveraged for maximum exposure. You can coordinate with her team to promote the event on social media, through press releases, or other marketing channels. Ensure that her team is aware of how her image and name will be used in promotions to avoid any miscommunication.

4. Key Considerations When Booking Shraddha Kapoor

Availability: Given her busy shooting schedule, Shraddha Kapoor’s availability may be limited, especially during peak filming periods. It’s best to approach her team well in advance to secure her participation.

Event Alignment: Ensure that the theme and tone of your event align with Shraddha Kapoor’s brand image. If you’re organizing a charity event or something related to social causes, highlighting her prior involvement in similar initiatives could work in your favor when negotiating.

Travel and Accommodation: If your event is outside of Mumbai, you’ll need to cover travel and accommodation expenses for Shraddha and her team. Make sure to clarify these details in the contract to avoid any last-minute surprises.

5. Conclusion

Booking Shraddha Kapoor for your event can elevate it to a whole new level of glamour and excitement. Her immense popularity, combined with her charm and talent, makes her a fantastic choice for a wide range of events. By following the right steps and planning ahead, you can ensure a smooth and successful booking process, creating a memorable experience for all involved.

[fundraising-services-startups]

Fundraising Consultant | Best Funding Solutions for Startups in India | StartupFino

StartupFino offers expert fundraising consulting services for startups in India. As a leading fundraising consultant, we help businesses secure capital by crafting effective business plans and financial projections. Our Virtual CFO services ensure streamlined operations and optimized financial performance.

[ngofundraising]

How OYO turn profitable in india

In the bustling world of hospitality, few names have made as significant an impact as OYO. What started as a humble venture has transformed into one of India's most recognized brands in budget accommodations. With its innovative approach to hotel management and a tech-driven model, OYO Rooms has navigated through various challenges, including market fluctuations and fierce competition.

But what truly sets this company apart? How did it manage to turn profitable after years of aggressive expansion? And why did it choose to skip the much-anticipated IPO? These questions pique curiosity not just among industry insiders but also aspiring entrepreneurs looking for lessons from a successful startup journey.

Join us as we delve into the fascinating history of OYO, explore its path towards profitability in FY 2024, and uncover valuable insights that can inspire future business endeavors. Whether you're interested in digital fundraising strategies or simply want to learn more about successful startups, there's plenty here for everyone.

History of OYO

OYO was founded in 2013 by Ritesh Agarwal, a young entrepreneur with a vision to transform the budget hotel sector in India. Initially, it started as Oravel Stays, aimed at helping travelers find affordable accommodations. Soon after, Ritesh pivoted to rebrand the venture as OYO Rooms.

Key innovations included standardizing room quality and creating a seamless booking experience through technology. This approach quickly gained traction among customers seeking reliable lodging options at reasonable rates.

The company expanded rapidly across India and ventured into international markets like China, Malaysia, and Europe. With aggressive marketing strategies and digital fundraising efforts from various investors, OYO became one of the largest hotel chains worldwide.

However, its journey hasn't been without challenges. Competition intensified while maintaining consistent service quality proved difficult amid rapid growth—a balancing act that would shape its future trajectory significantly.

Why OYO skipped its IPO

OYO's decision to skip its IPO was strategic and multifaceted. The hospitality industry faced significant challenges, especially post-pandemic. Investors became cautious, prompting OYO to reassess its timing.

Market conditions were volatile. Many potential investors were looking for stability rather than risk during uncertain times. A public offering might not have reflected the true value of OYO Hospitality at that moment.

Additionally, the company focused on strengthening its core operations over expanding through public markets. With digital fundraising options available, OYO prioritized flexible funding avenues that could adapt to their immediate needs.

By delaying an IPO, they also aimed to fine-tune their business model further, ensuring robust profitability metrics before making such a significant leap into public trading. This calculated approach highlights OYO's intent to create lasting value rather than seeking quick financial gains from stock market exposure.

How OYO turns profitable in FY 2024 and its future prospect

OYO Hospitality has made significant strides toward profitability in FY 2024, showcasing a robust business model that adapts to market demands. The company focused on optimizing its operations and reducing costs while enhancing customer experience.

With the rise of digital fundraising strategies, OYO leveraged innovative funding solutions to strengthen its financial position. Collaborating with experienced fundraising consultants helped them navigate complex investment landscapes effectively.

The hospitality sector is evolving rapidly, and OYO's agility allows it to seize new opportunities. Their expansion into tier-2 and tier-3 cities has opened doors for increased occupancy rates and revenue streams.

Looking ahead, OYO aims to diversify its offerings beyond traditional hotel rooms. This strategic pivot positions them well within the competitive landscape of travel and hospitality services.

Things to learn for from OYO

OYO's journey provides several valuable lessons for aspiring entrepreneurs and startups looking to make their mark in the hospitality sector.

First, adaptability is key. OYO transformed its business model multiple times in response to market needs, showcasing a willingness to pivot when necessary. This flexibility allowed them to innovate and stay relevant.

Second, leveraging technology can drive significant growth. OYO effectively utilized digital solutions for booking management, customer engagement, and data analysis. Investing in tech not only streamlines operations but also enhances user experience.

Third, understanding your audience matters immensely. OYO focused on providing affordable and quality accommodations tailored to budget travelers—a segment often overlooked by larger players in the industry.

Next comes the importance of strategic partnerships. Collaborations with property owners helped scale the brand quickly while reducing risks associated with owning real estate directly.

Fundraising strategies play a crucial role for any startup aiming for rapid expansion. Digital fundraising methods have proven effective for numerous companies like OYO that seek financial backing without traditional barriers.

These insights underscore how dynamic thinking combined with modern approaches can lead any venture toward success—even within competitive markets like hospitality.

[space-edge-technology]

Engagement for Local Non-Profit Events: Promotional SMS Marketing in India

Promotional SMS is a marketing tool used to send messages directly to recipients' mobile phones to promote products, services, or events.

For non-profits, promotional sms india can be a powerful tool to spread the word about community events, fundraising campaigns, and volunteer opportunities. The simplicity and immediacy of SMS make it an effective way to reach a wide audience, even those who may not be active on social media or check their emails frequently.

How Does SMS Marketing Work for Non-Profits?

Building a Contact List

To start with SMS marketing, non-profits need a well-maintained contact list. This list should include supporters, past donors, volunteers, and anyone interested in the organization’s work. Collecting phone numbers can be done through events, online sign-ups, or partnerships with local businesses.

Crafting Your Message

The effectiveness of an SMS campaign relies on the clarity and appeal of the message. For non-profits, the message should be concise, compelling, and include a clear call-to-action. Whether it's an invitation to a fundraising event, a reminder for a volunteer shift, or an update on a campaign, the message should be designed to prompt immediate engagement.

Scheduling and Sending

Once the message is crafted, it needs to be scheduled and sent. SMS marketing platforms allow organizations to schedule messages to be sent at specific times, ensuring that they reach recipients when they are most likely to engage. For example, reminders for an upcoming event should be sent a few days before the event date.

Tracking and Analyzing

After sending out the SMS, it’s crucial to track its performance. Metrics such as delivery rates, open rates, and response rates provide insights into the effectiveness of the campaign. Non-profits can use this data to refine future campaigns and improve engagement strategies.

How to Start an SMS Marketing Campaign for Your Non-Profit

Choose an SMS Marketing Platform

Select a reliable SMS marketing platform that offers features suited to non-profit needs, such as bulk messaging, scheduling, and analytics. Some platforms even offer special pricing or features tailored for non-profits.

Define Your Goals

Before launching a campaign, clearly define your goals. Are you aiming to increase attendance at an event, raise funds, or recruit volunteers? Having specific objectives will guide the content of your messages and help measure the success of the campaign.

Segment Your Audience

Segmentation involves dividing your contact list into specific groups based on criteria such as past involvement, interests, or location. Tailoring messages to different segments can make your communications more relevant and engaging.

Create Engaging Content

Craft messages that are engaging and provide value to the recipients. Include information about the event or opportunity, how it benefits the community, and how recipients can get involved. Don’t forget to add a call-to-action, such as a link to register or donate.

Launch Your Campaign

With everything in place, launch your SMS campaign. Monitor the delivery and response rates to gauge the effectiveness of the campaign. Be prepared to make adjustments based on feedback and performance metrics.

Conclusion

SMS marketing offers a direct and personal way for non-profits in India to engage with their communities.

SpaceEdge Technology: Digital Marketing Service Provider

SpaceEdge Technology prides itself on being India’s leading marketing service provider, delivering innovative, results-driven solutions tailored to help businesses grow and thrive in the digital age. Our mission is to empower brands, whether large or small, by providing comprehensive marketing services that blend creativity, technology, and data-driven strategies.

[bclindia]

Scaling Your Startup with the Power of Virtual CFO Services

Startups face unique challenges as they work to establish themselves in competitive markets. From managing cash flow to ensuring regulatory compliance, financial management is critical to a startup’s success. However, not all startups have the resources to hire a full-time Chief Financial Officer (CFO). This is where Virtual CFO Services come into play. For startups in Bangalore and across India, BCL India, a leading chartered accountancy firm, offers comprehensive Virtual CFO solutions that can help you scale your business efficiently and strategically.

What Are Virtual CFO Services?

A Virtual CFO provides high-level financial guidance on an outsourced or part-time basis. This allows startups to access the expertise of a seasoned financial professional without the expense of hiring a full-time CFO. A Virtual CFO can help with financial planning, cash flow management, fundraising, budgeting, compliance, and more.

For startups, the role of a Virtual CFO is critical as it helps navigate the financial complexities that come with rapid growth. With Virtual CFO Services from BCL India, startups can gain the financial insight needed to make data-driven decisions that fuel long-term success.

Key Benefits of Virtual CFO Services for Startups

Scaling a startup is no easy feat, and having a strategic financial partner can make all the difference. Below are some key Virtual CFO benefits that can empower your startup to grow sustainably and compete effectively in the market.

1. Strategic Financial Planning

One of the most important Virtual CFO benefits is strategic financial planning. A Virtual CFO will help you craft a financial roadmap that aligns with your business goals. This includes forecasting revenues, budgeting, and planning for growth. By having a clear financial plan in place, your startup can make informed decisions that support long-term success.

At BCL India, we provide customized Virtual CFO solutions to help startups plan for the future. Our team works closely with you to understand your business model, market dynamics, and growth aspirations, ensuring that your financial strategy supports your overall business objectives. With expert guidance, you can allocate resources efficiently and stay on track to achieve your goals.

2. Efficient Cash Flow Management

Cash flow is the lifeblood of any startup, and managing it effectively is key to survival and growth. A Virtual CFO can help optimize your cash flow by ensuring that your revenues are managed effectively and that you’re not overspending. Proper cash flow management also means forecasting future needs, ensuring you have enough liquidity to invest in growth opportunities.

With BCL India’s Virtual CFO Services, you can streamline your cash flow management, ensuring that your business remains solvent and ready to scale. Our experts help you analyze cash flow patterns, identify potential bottlenecks, and implement strategies that optimize working capital. This ensures that you have sufficient cash reserves to weather financial challenges and seize opportunities as they arise.

3. Cost Optimization

Startups often operate with limited resources, making cost optimization critical. A Virtual CFO helps identify areas where you can cut costs without sacrificing quality or growth. Whether it’s negotiating better deals with suppliers or reducing unnecessary expenditures, a Virtual CFO ensures that every rupee is spent wisely.

At BCL India, our Virtual CFO solutions include detailed financial analysis to help you pinpoint areas where cost savings can be achieved. We focus on improving your startup’s operational efficiency, allowing you to reinvest those savings into growth initiatives such as marketing, product development, or hiring key talent.

4. Fundraising and Investor Relations

Securing funding is one of the biggest challenges for startups, and having the right financial guidance can make or break your fundraising efforts. A Virtual CFO plays a crucial role in preparing financial statements, developing investor pitches, and providing the financial insights investors need to make decisions. They also assist in identifying the right funding options, whether it be venture capital, angel investment, or loans.

BCL India’s Virtual CFO Services are designed to help startups navigate the complexities of fundraising. We assist you in creating a compelling financial story that resonates with investors and ensures that your business is financially sound and ready for investment. With our support, you can approach investors confidently, knowing that your financials are in order and aligned with your growth strategy.

5. Risk Management and Compliance

In the fast-paced world of startups, it’s easy to overlook compliance and risk management. However, failing to adhere to regulations or ignoring financial risks can derail your growth. A Virtual CFO ensures that your startup complies with all statutory requirements, reducing the risk of penalties and legal complications.

At BCL India, we offer comprehensive risk management and compliance as part of our Virtual CFO solutions. Our team stays up-to-date with the latest regulations and industry standards to ensure that your startup remains compliant. By proactively identifying and managing financial risks, we help safeguard your business against potential challenges.

6. Real-Time Financial Insights

In the dynamic world of startups, timely decision-making is crucial. A Virtual CFO provides real-time financial insights, enabling you to make swift and informed decisions. With access to accurate financial data, you can quickly identify trends, opportunities, and potential risks.

At BCL India, our Virtual CFO Services include cutting-edge financial reporting tools that provide you with real-time data on your startup’s financial health. This empowers you to respond to market changes, capitalize on growth opportunities, and pivot your strategy when necessary.

How Virtual CFO Services Support Startup Growth

Startups need flexibility, agility, and strategic financial planning to grow successfully. By leveraging Virtual CFO Services, startups can access the financial expertise needed to scale efficiently while maintaining control over their finances. The ability to have a part-time CFO on board allows businesses to focus on growth without the overhead costs of hiring a full-time executive.

At BCL India, we understand the unique challenges startups face, and our Virtual CFO solutions are designed to provide the financial leadership necessary for success. Whether you need help with budgeting, cash flow management, or investor relations, our team is equipped to support your growth journey.

Why Choose BCL India for Virtual CFO Services?

As one of Bangalore’s premier chartered accountancy firms, BCL India is committed to helping startups thrive with our tailored Virtual CFO Services. We provide cost-effective and scalable solutions that allow you to focus on building your business while we handle the complexities of financial management.

Our Virtual CFO solutions are not one-size-fits-all. We customize our approach to meet the specific needs of your startup, ensuring that you receive the best possible financial guidance. With a proven track record of helping startups across various industries, BCL India is the partner you can trust to help scale your business.

Conclusion

Scaling a startup requires a solid financial foundation, strategic planning, and expert guidance. Virtual CFO Services provide startups with the financial leadership they need to grow, without the overhead costs of hiring a full-time CFO. By partnering with BCL India, you can unlock the full potential of your startup through customized Virtual CFO solutions that support sustainable growth, optimize cash flow, and enhance operational efficiency.

If you’re ready to take your startup to the next level, contact BCL India today to learn how our Virtual CFO Services can help you achieve your business goals and navigate the challenges of scaling in a competitive market.

[forblogmostly]

Motilal Oswal's Strategic Investment in PTC Industries: A Significant Boost as the Company Raises ₹700 Crore via QIP

In a significant financial move, PTC Industries Limited, a key player in the manufacturing and technology sectors, has successfully raised ₹700 crore through a Qualified Institutional Placement (QIP). This fundraising effort marks a crucial milestone in the company’s growth strategy, with a notable investment of over ₹210 crore coming from the prominent financial services firm Motilal Oswal. This investment highlights the growing confidence in PTC Industries' business prospects and its strategic importance in the market.

The QIP, which saw the issuance of 5.3 lakh equity shares, was conducted at an issue price of ₹13,199.7 per share. This price represented a 5% discount to the floor price, making it an attractive opportunity for institutional investors. The significant participation of Motilal Oswal underscores the firm's belief in the long-term potential of PTC Industries. Specifically, Motilal Oswal’s Large and Midcap Fund acquired 1 lakh shares, while its Long Term Equity Fund purchased an additional 59,236 shares. This combined acquisition, totaling 1.59 lakh shares, amounted to an investment of just over ₹210 crore, effectively giving Motilal Oswal a 30 percent stake in the total QIP issue.

The participation of Motilal Oswal in the QIP is not only a vote of confidence in PTC Industries' current operations but also a strategic move that aligns with the fund’s long-term investment objectives. Alongside Motilal Oswal, other significant players in the financial sector, including HSBC and Societe Generale, also participated in the QIP. HSBC invested ₹130 crore, while Societe Generale contributed ₹60 crore, further diversifying the investor base and adding to the financial strength of PTC Industries.

PTC Industries is known for its extensive manufacturing capabilities, particularly in the production of earth-moving equipment, fork and machine tools, pumps, and spare parts. The company is also a significant exporter of stainless steel castings and non-ferrous alloys, supplying critical components to various industries worldwide. This diverse portfolio has positioned PTC Industries as a reliable supplier in both domestic and international markets.

The timing of this QIP is particularly noteworthy given the current performance of PTC Industries' stock. At the time of the QIP announcement, the stock was trading at ₹14,470.70 per share on the National Stock Exchange (NSE), reflecting a marginal increase of 0.31 percent. The company’s stock has been on an impressive upward trajectory, rising by 72.47 percent over the last six months. Moreover, in 2024 alone, PTC Industries has delivered a remarkable 118.04 percent return on the Bombay Stock Exchange (BSE), solidifying its status as a multibagger stock. Over the past year, the stock has appreciated by 141.72 percent, demonstrating the company’s robust financial performance and the market’s positive sentiment towards its future growth.

PTC Industries’ recent success is not limited to financial achievements. In June 2024, the company announced a strategic partnership with leading defense entities under the Defence Testing Infrastructure Scheme (DTIS). This collaboration is part of the Indian government’s 'Make in India' initiative, aimed at bolstering domestic production capabilities in the defense and aerospace sectors. As part of this initiative, PTC Industries is developing a state-of-the-art greenfield defense testing facility at the Lucknow Node of the Uttar Pradesh Defence Industrial Corridor. This facility is expected to play a crucial role in enhancing India’s defense manufacturing infrastructure, further positioning PTC Industries as a key contributor to the nation’s strategic objectives.

The successful QIP, coupled with strategic investments and partnerships, places PTC Industries on a strong footing for future growth. The infusion of ₹700 crore will likely be used to expand the company’s manufacturing capabilities, invest in new technologies, and explore new market opportunities. For investors, the strong performance of PTC Industries’ stock, combined with its strategic initiatives, makes it a compelling investment opportunity.

As PTC Industries continues to build on its successes, the involvement of institutional investors like Motilal Oswal will be crucial in supporting the company’s long-term vision. With its diverse portfolio, strategic partnerships, and robust financial performance, PTC Industries is well-positioned to continue its upward trajectory in the competitive landscape of manufacturing and technology.

[klubwork]

Startup Fundraising: How to Attract Private Funding for Your Business

In today's competitive business environment, securing adequate funding is crucial for startups to grow and succeed. While there are many avenues for financing, startup fundraising remains one of the most critical aspects of building a new venture. Entrepreneurs often find themselves navigating through various funding options, with private funding for business becoming increasingly popular. This blog will cover strategies to attract private funding for business and provide insights into how to appeal to Indian investors for startups, especially for funding for startup businesses.

The Importance of Startup Fundraising

For any business to thrive, the infusion of capital is essential. Startup fundraising helps entrepreneurs gather the funds needed to scale their operations, build their products, and expand their teams. Effective fundraising allows startups to stay ahead of the competition, execute innovative ideas, and achieve long-term sustainability.

In India, the startup ecosystem has flourished, with Indian investors for startups playing a significant role in providing funding for startup businesses. From angel investors to venture capitalists, there are numerous ways to tap into private funding for business, but knowing where to start can be a challenge.

How to Attract Private Funding for Your Startup

Securing private funding for business requires strategic preparation and planning. Here are several steps entrepreneurs can take to increase their chances of attracting the right investors:

Develop a Compelling Business Plan The foundation of any successful startup fundraising campaign is a well-crafted business plan. A business plan should highlight the core aspects of your business, including your vision, mission, market analysis, financial projections, and competitive edge. Investors want to see a clear roadmap and understand how you plan to generate returns on their investments. This is especially important when seeking funding for startup businesses.

Build a Strong Network Networking is critical when trying to attract private funding for business. Attend industry events, pitch competitions, and investor meetups to connect with potential investors. Building relationships with mentors, advisors, and successful entrepreneurs can also open doors to Indian investors for startups. The more visibility you create within the investor community, the higher your chances of securing funding for startup businesses.

Perfect Your Pitch One of the most vital elements in startup fundraising is the pitch. Entrepreneurs should practice their pitches until they can present their business confidently, succinctly, and persuasively. A successful pitch highlights not just the product or service but also the value proposition and the team behind it. Make sure your pitch addresses what makes your startup unique and why it’s an excellent opportunity for Indian investors for startups.

Leverage Technology and Platforms In recent years, numerous platforms have emerged to support startup fundraising efforts. Websites and apps designed to connect startups with private funding for business have become popular, making it easier to access potential investors. Additionally, startups can explore online crowdfunding platforms as alternative avenues for funding for startup businesses.

Demonstrate Traction and Growth Potential Indian investors for startups are always looking for businesses that show potential for growth. Demonstrating early traction, such as increasing user numbers, rising revenue, or market expansion, can make your startup more attractive to private investors. Prove that your business is scalable and that there is a demand for what you offer in the market.

The Role of Indian Investors in Private Funding

Indian investors for startups have become key players in the country’s growing entrepreneurial landscape. These investors are often eager to support promising ventures and are looking for businesses that solve real-world problems with innovative solutions. They are particularly interested in sectors such as technology, fintech, health tech, and consumer goods. By aligning your business with the interests of these investors, you can boost your chances of securing private funding for your business.

Beyond traditional startup fundraising, platforms like Klub offer innovative financing options. Klub specialises in providing revenue-based financing, which allows startups to secure capital without giving up equity. This model appeals to entrepreneurs who wish to retain full control of their businesses while still benefiting from the flexibility of private funding for business.

Conclusion

Attracting private funding for business requires a combination of preparation, networking, and strategic planning. By focusing on creating a solid business plan, building strong connections, and perfecting your pitch, entrepreneurs can increase their chances of securing funding for startup businesses. Whether you are looking for Indian investors for startups or considering alternative financing methods like those offered by Klub, the key to success is staying persistent and adaptable in your approach to startup fundraising.