#filmmarkets

[yotko97]

Here are the ways you can maximise on marketing and advertise your next film

Artists and filmmakers, we can be honest with ourselves here. Marketing and sales is not our strong suit by default. Even with our producers there’s always seems to be this ick about promoting our short films for a lot of reasons. The main reasons I can pick out are to potentially coming off as a shill or a sellout, fearing that doing so can turn off our potential audience and people that surrounds us, thinking that word of mouth alone is enough and that by some miracle that doesn’t involve the actors or the director or the cinematographer that our short film will be most popular around the world amongst the rest . Another big potential reason is this air of cynicism that no one would be interested in seeing our films except fo other filmmakers or these small, niche groups of people who tend to go to film festivals; that your film has no place in a commercial sphere. This is especially true for filmmakers with their short films.

However, the reality is that without some form of marketing budget or plan in place with your short film, with the exception of applying to “insert film festival name here” then your short film will only be known by a few people at best and will get lost within this ever expanding pool of other short films being produced around the world. Now I’ll also give you the benefit of the doubt. Maybe you’re a first time indie filmmaker that is actually enthusiastic about getting your short film seen and known across the globe but not sure or confident in how to effectively do it or what the best methods are due to not being well informed in films school or whatever. In these cases, not to worry. I had the same concerns before I started on filming my first short film FULL CIRCLE. A majority of what I learned was from Alex Ferrari’s book “rise of the filmtrepeneur” as well as being an avid listener to his “Indie Film Hustle Podcast”, along with first hand anecdotal accounts of implementing these techniques you’ll know later on in this blog.

Here are the essential ways to maximise your marketing for your short film(s);

Know Your Audience

This is an imperative to know and learn for your productions here on out as every film and every genre caters to some sort of niches or even a group of niches. Trying to cater to most amount of people possible that is limited to a specific genre or two is only applicable to big budget features that already are already popular like the marvel cinematic universe or Disney due to having million and millions available in their advertising budgets and for being in the game for nearly a century. The trick for short films to have a fighting chance to get seen by people is to answer this question “Who is this film for?” It’s not enough to just say yourself. What would help is to analyse your script and uncover what key identifying features are present in your script, genre and plot, then correspond to existing or emerging niches that exist in this world. Here’s a personal example. For my short film FULL CIRCLE is about an assassin on the job who only realises something’s wrong when it’s too late. It was colour graded into black and white and the genres it fits into are noir, action and drama. My audience from my analysis were people who are interested in the following;

Noir films

Black and white videography

Hitman/assassin lore (from Hitman game series to Assassin’s creed series)

Femme fatale characters

Australian short films

Bloody scenes

Experimental and artistic

Short films

Guns

Action

Drama

Spies

That’s 12 niches I identified that I also marketed my short film to. Doing this will give a clearer direction in who are the right audiences for your short film and will be most receptive/loyal to your future productions.

Have a budget for social media ads

This may sound obvious but I stress this as it’s essential for any project, for any production no matter the scale or type of film. Think about it. How else is anyone going to know outside elf your cast + crew that your short film exists. In any other project in any other business in any other industry, there are marketing budgets for brand awareness, otherwise they would go bankrupt or they would be rejected by every single investor before they could pitch their start up. For all films, including short films it’s no different. Luckily, more than ever before we have a wider reach of people to promote your short films thanks to the vast internet and social media where instead of the olden days you were limited to word of mouth, local film festivals and marketing firms that are out price range for the average indie filmmaker. Nowadays you can set the budget to virtually any capacity affordable in your budget. Here are the social medias you can place paid ads onto or to boost posts for wider promotion;

Facebook

Posts = min: $2 per day — max: $500 per day

Ads = min: $2 per day — max: $200 per day

Stories = min: $2 per day — max: $500 per day

Days = min: 4 — max: 36

Instagram

Posts = min:$2 — max:$1000 per day

Reels= min:$2 — max:$1000 per day

Stories = min:$2 — max:$1000 per day

Days = min: 4 — max: 36

Linkedin = min: $350

Days = min: 4 — max: 31

X/Twitter = min:$20 — max:$8000 per day

Days = min: 1 — max: 30

Tiktok = min:$20 — max:$74,000 per day

Days = min: 1 — max: 7

Tiktok Ads manager = min:$50 — max:$10,000,000

Days = min: 1 — max: 364

Google ads = min:$2 — max:$1000 per day

Days = min: 1 — max: 364

Reddit = $20-$10,000 per day

Days = min: 1 — max: 364

Create a marketing plan within your production at the start

It’s essential to maximise the marketing and economic advantages early on in your filmmaking progress, as boring and icky it night sound to creatives. Let’s make an analogy here. If we view a film production akin to a startup venture, then any businessman worth their salt would do their research and planning on how to sell and showcase their product/services in the most efficient way possible. It would be a display of great ignorance to skip this step or overwrite it due to lack of interest based in its antithetically practical nature compared to creativity that naturally comes to filmmakers. It’s all well and good to come up with a great and cool narrative, setting and maybe even a message underlying your film idea; after all, it’s the whole basis to filmmaking. However, marketing despite its recent lazy and borderline cynical, sleazy undertones in modern examples at its very core is just a way to tell the masses “Hey! This cool thing exists, this can benefit your life in this way, you like it?, here it is available for $X amount”. Marketing if done right and ethically is not a dirty word in my opinion.

Create Behind the scenes Content

You know how common this is right know growing with indie fans bug budget productions showcase what went on into making their films. This can garner interest and some educational insight for your audience to see the journey through and through your short film production. You can also in tandem release it onto your social media platforms across the board for maximum exposure as well as help you identify your potential audience for your short film at a deeper level.

Create unique content related to your short film

One interesting route is to create a certain type of content that’s related to your primary short film or production. One example is a short documentary of mine about a middle aged bodybuilder that’s also a stay at home mom. We created a cooking video detailing and cooking recipes in her book containing dishes she ate during her training period. This in tandem will help drive traffic to the short documentary once both are finished and uploaded for my audience.

Use indirect or unconventional methods to promote your short film

There are many, many ways to promote or showcase your film than ever before and it never hurts to think outside the box when it comes to getting the word out. Her are some ideas if you’re struggling to come up with examples;

. Podcasts = They have been booming in popularity since 2017 and have exponentially been listened to around the world since the global lockdowns during 2020–2022. There are ever-growing amount of podcasts existing around the world with each one fitting into multiple interests/genres, from filmmaking to medical podcasts. It would be wise to not just research and contact on filmmaking podcasts, but also podcasts who entire theme aligns with any niches/genres your short film fall under. My suggestion would be to listen to a few podcasts you’re interested to feature in, then try to contact them via insta DM or even better, email if you can, then see which ones are interested in interviewing you about your short and go from there. For filmmaking podcasts, I’ve developed a list here to save you the trouble and time. For other themed podcasts, Feedspot is a good source. Happy hunting.

. PR Firms/Radio stations = Just like in big budget films, there are PR firms around the world that specialise in promoting and exposing independent films, no matter the project and budget level. I’m also currently compiling a list of PR firms and radio stations around the world that specialise in film marketing and PR. Stick around for that soon.

. Merch = Yeah, you heard me. Indie filmmakers reading this might be turned off on this prospect due to uncertainty, no knowledge on how to make Merch online or may think it maybe a tacky and unfit decision to associate with your genre of short film production. Those can be understandable reasons but almost any film production, whether is a feature, short or even a documentary can attach a type of appropriate Merch such as the universal tactic of putting a films poster on a T-shirt and further spread the word by selling online or even in person. I did this with my first short “FULL CIRCLE”. Some good drop shipping sites like Printful, Printify or shopify are good Print on demand sites to use if you want to have a crack at it with a wide range of customisable apparel/accessories.

. Blogs/Articles = I know I sort of covered blogs and articles in my short film monetisation blog but they’re also a great way to further spread the word about your short film in text form to your audiences. Many filmmakers I personally know kinda sleep on blogs since they think its reserved for awkward fan fiction you’d find on Tumblr or were a passing online trend sometime in the 2010’s but died out. Rest assured people still like to read and potentially hear about your short film with would further grow and funnel your personal audience for your shorts in the near future. These are the blog sites I’d recommend;

Medium

Substack

Your own blog form on your own website

Ghost.io

Patreon

Buy me a coffee

Blogger

Tumblr

I hope these ideas help you in your next short film productions. Any feedback ,no matter how positive or negative are most welcomed.

[todayonglobe]

Aquaman 2 Teaser Raises Questions About Marketing Strategy

Read more:👇

[jakesealorwo]

In today's digital age, Jake Seal Orwo emerges as a trailblazer in the film industry, spearheading transformative strategies that have reshaped film marketing and distribution. In this podcast, we delve into the groundbreaking approaches adopted by Jake Seal Orwo, showcasing their profound impact in the digital era. Explore the visionary techniques employed by this prominent player, as we uncover the secrets behind their success and examine how their forward-thinking strategies have revolutionized the landscape of film promotion and distribution. Discover the future of the industry through the lens of Jake Seal Orwo's innovative mindset.

[amnglobalmedia]

[FYI 🌍📍] United States (AMNG) Are you a new comer #creative in the #filmmaking , #performancearts, #dance or #theater industries and looking to take your digital marketing to the next level? Look no further! Book a consultation with @amnglobal, an experienced analyst in marketing solutions, and get the help you need to succeed in today's digital landscape. @amnglobal offers top services such as email marketing, social media marketing, events marketing, and more. Don't miss out on this opportunity to take your business to new heights. Contact Cortez today to schedule your consultation! Visit amnglobal.com #artsculture #filmmarketing #photographymarketing #artsconsulting #baltimore (at United States of America) https://www.instagram.com/p/Cn9pM69uXJP/?igshid=NGJjMDIxMWI=

[kvibestudios]

Mastering Film Festivals: Your Guide to NJ & NY Success

TITLE: Unleashing Potential: Navigating Film Festivals in New Jersey and New York

The excitement indie filmmakers experience when attending a film festival is unparalleled. It's a vibrant arena where creativity meets opportunity, providing filmmakers with the chance to display their work and interact with industry experts. Particularly in New Jersey and New York, grasping the nuances of the local festival scene is essential for making a significant impact.

Festival Landscape in New Jersey and New York

Film festivals in New Jersey and New York present distinct opportunities. Prominent events in New Jersey include the New Jersey Independent Film Festival, Montclair Film Festival, New Jersey Film Festival, and Garden State Film Festival. Each offers unique platforms for filmmakers to showcase their stories and participate in fruitful networking ventures. In New York, festivals are more competitive yet rewarding, often providing films with greater acknowledgment and potential career leaps.

Selective Festival Submission

The initial vital step for filmmakers is to choose festivals with care. Every festival is not suited for every film, making research crucial. Understanding each festival's demographic, accepted film styles, and selection criteria helps in customizing submissions. Ensuring that films adhere to eligibility requirements and recognize submission deadlines is key to a successful entry.

Networking and Community Engagement

Film festivals offer more than just screenings; they serve as centers for interacting with fellow film buffs. Attending panels, networking gatherings, and gala wings can open doors. Filmmakers embedding themselves in local film circles can gain inspiration and forge important connections. For instance, the Garden State Film Festival hosts social events that foster potential partnerships.

Marketing and Promotion

Once selected for a festival, filmmakers should craft effective marketing strategies. Social media plays a crucial role in building excitement, alongside engaging video clips featuring teasers or behind-the-scenes footage. Leveraging festival websites and apps can broaden audience reach, while maintaining an active online presence enhances credibility and interest.

Ensuring Accessibility and Inclusivity

Maximizing influence also involves ensuring accessibility, such as providing subtitles and offering tickets at reasonable prices. This expanded reach is further increased through online distribution, with many festivals adopting hybrid models, boosting accessibility and extending audience reach beyond physical venues.

Seeking Financial Support and Grants

To address the financial hurdles of festival involvement, indie filmmakers should apply for grants and submission fee waivers. Initiatives like the Tarkovski Grant offer valuable aid, helping alleviate the financial burdens of entering prestigious festivals.

Real Stories and Success Stories

Using these strategies, indie filmmakers have successfully navigated festival circuits. The film 'Ala Kachuu – Take and Run,' selected by the New Jersey Independent Film Festival, demonstrates how festival buzz can lead to prestigious accolades, such as an Oscar nomination.

Actionable Insights

Filmmakers should compile meticulous submission packages, including high-quality screeners and comprehensive film bios, to secure favorable feedback. Utilizing festival-provided resources like workshops and networking sessions can offer industry insights, enhancing professional development.

Maintaining a dynamic digital presence keeps audiences engaged beyond the festival, cultivating a loyal following as filmmakers pursue post-festival distribution.

By comprehending the festival scene in New Jersey and New York and strategically engaging with it, indie filmmakers can tap into the boundless potential of cinema.

#FilmFestival #IndieFilm #Networking #FilmMarketing #NJNYCinema

Make your mark on the film festival circuit with these expert strategies. Discover more at https://www.kvibe.com

[theomenmedia]

'Beetlejuice Beetlejuice': Michael Keaton Faces Off with Beetlejuice in Spicy Parody

https://www.theomenmedia.com/post/beetlejuice-beetlejuice-michael-keaton-faces-off-with-beetlejuice-in-spicy-parody

#BeetlejuiceBeetlejuice #MichaelKeaton #Beetlejuice #NotOnes #HotOnesParody #WarnerBros #MoviePromo #SpicyInterview #FilmMarketing #BeetlejuiceSequel #TimBurton #JennaOrtega #WinonaRyder #MoviePremiere #VeniceFilmFestival

[swivaller]

How to Make Your Films Earn Big Bucks! 💰

Unlock the secrets to financial success in filmmaking with our comprehensive guide! 🌟 Dive into the importance of focusing on the financial aspect of filmmaking, and discover strategies to make your films profitable without Hollywood backing. Learn how to leverage social media, master marketing, and understand film distribution to achieve box office success. Explore multiple revenue streams like merchandise, streaming deals, and international distribution rights. Uncover creative financing options and the power of building genuine connections on social media. Perfect for indie filmmakers, this video will equip you with the tools to turn your filmmaking dreams into reality! #Filmmaking #IndieFilm #FilmFinance #BoxOfficeSuccess #FilmMarketing #Crowdfunding If you found this video helpful, don’t forget to like and share! 🎬✨See Less OUTLINE: 00:00:00 Lights, Camera, Profits! 00:00:48 The Filmmaker's Dream 00:01:47 The Money Game 00:02:42 Get Ready to Hustle 00:03:32 The Competition is Real 00:04:04 Money Talks, But It Doesn't Grow on Trees 00:04:55 The Marketing Maze 00:05:51 Don't Believe the Hype 00:06:44 Hashtag Hype 00:07:47 Riding the Viral Wave 00:08:55 Finding Your Tribe 00:09:58 Don't Just Trend, Connect 00:11:03 The Dark Side of the Biz 00:11:34 Don't Feed the Trolls 00:11:59 Fight Back with Facts 00:13:03 Turn Lemons into Lemonade 00:14:07 The Power of Authenticity 00:15:13 Old School, New Game 00:15:30 Lights, Camera, Press Release! 00:16:27 Reaching the Right Eyes 00:16:52 Making it Count 00:17:55 Behind the Curtain 00:18:59 Fool's Gold 00:19:58 The Right Stuff 00:21:05 Building Your A-Team 00:21:58 The Indie Advantage 00:22:58 The Hustle is Real 00:23:50 Lights, Camera, Action...Profit! 00:24:41 Go Make Your Masterpiece

[backtobackreviews]

The European Filmmarket EFM -busy busy busy

[market-insider]

Optical Film Market's Influence on the Future of Display Systems

The global optical film market size is anticipated to reach USD 48.35 billion by 2030, according to a new report by Grand View Research, Inc., growing at a CAGR of 8.7% over the forecast period. Increasing demand for consumer electronics devices is expected to significantly drive the industry during the forecast period. Increasing demand for better visibility, optimum brightness, and lower power consumption for illuminating automotive instrument panels and displays is creating lucrative opportunities for optical film in automotive display applications. In addition, properties, such aslight control & enhancement, increased brightness, improved contrast, better sunlight durability, and others, are propelling the product demand in various applications.

Optical Film Market Report Highlights

In terms of revenue, the polarizing film segment accounted for the maximum share in 2021. The segment is expected to grow further at a steady CAGRover the forecast period

The smartphones application segment accounted for a significant revenue share in 2021 and will retain its industry position throughout the forecast period

The rising middle-class population, shifting spending priorities, and changing consumption patterns towards more discretionary spending are driving the segment growth

The Asia Pacific region led the global industry and accounted for the largest share of the overall revenue in 2021

Strong manufacturing bases of consumer electronics companies and the presence of several end-use industries in the region are anticipated to fuel the product demand over the forecast period

For More Details or Sample Copy please visit link @: Optical Film Market Report

These applications include automotive displays, televisions, desktops & laptops, smartphones, tablets, signage & advertising display boards. Moreover, the rising adoption of digital & advertising display boards in commercial verticals, increasing infrastructural development, especially in emerging countries, and technological advancement in display products are projected to create product demand in signage & advertising display boards. Asia Pacific is anticipated to progress at the fastest CAGR over the forecast period. China led the APAC regional market in 2021 owing to the rising demand for the product in applications including automotive display, televisions, desktops & laptops, smartphones, tablets, signage & advertising display boards.

In addition, a well-established manufacturing base for consumer electronics in Taiwan, China, and South Korea is anticipated to provide further impetus to the region’s growth. However, the recent outbreak of COVID-19 in countries, such as India, China, and Japan,is impacting the product demand in signage & advertising display boards, smartphones, and otherapplications.Declining demand from end-use consumers, nationwide or partial city lowdown, and a slowdown in manufacturing activities as a result of the pandemic further hampered the region’s growth in the short term.

OpticalFilm #DisplayTechnology #VisualInnovation #ScreenEnhancement #FilmicPrecision #DisplaySolutions #VisualExcellence #TechTrends #DisplayQuality #FilmTechnology #VisualCommunication #InnovationInDisplay #ScreenInnovation #DisplayTech #ClarityInVision #VisualPerformance #DisplayFilm #OpticalInnovation #FilmMarket #HighPerformanceDisplays

[globalfilmexhibition]

🎬 Global Film Exhibition Virtual Film Market, Oct 27, 1-3pm CST! Entry is free; support LifeLine Service Dogs with a donation. Showcase your masterpiece & make a difference. Reserve: https://filmfreeway.com/globalfilmexhibition/tickets 🎥🐾 #FilmMarket 🌍

[iannisaliferis2000]

"Only Love Matters" behind the scenes: #romantic #drama #featurefilm at Frith Manor Equestrian Centre, #london, #uk #director #kamranqureshi #producer #driramqureshi #screenwriter iannisaliferis #onlylovemattersmovie #kqmovies #behindthescenes #filmdistribution #reddigitalcinema #distribution #filmmarkets #saleagents #behindthescenes #reddigitalcinema #dramedy https://www.instagram.com/p/CVCzNZxIXKq/?utm_medium=tumblr

[noahawatersiii]

Please join us on #Clubhouse for #FunWithFilmMakersOnAFriday where we will@be discussing #FilmFESTIVALS AND #FilmMARKETS #Filmmaker #Filmmaking #Filmmakers #FilmmakersOfInstagram #LearnFilmMaking #FilmMarketing #publicrelations (at Beverly Hills, California) https://www.instagram.com/p/CL3OSxjJfmz/?igshid=3z3mwu9q8cbn

[virtualciti]

International Chambers of Service Industry and MESC INDIA (Media and Entertainment Skill Council), under NSDC and Skill India Campaign bring to you a talk by Associate Academic Head at SXILL, Pankaj Sehjowalia. He has mentored 100s of students successfully to great careers. Do not miss to listen to this great teacher. Do join us and celebrate our SXILL! #sxill #sxillmentors #acefair #animationchandigarh #animationcourse #uiuxcourse #animationprogram #uiuxprogram #filmmarkets #filmmarketing #filmfestival #contentmarketing #gamemarketing #ottplatform #sellfilm (at Chandigarh, India) https://www.instagram.com/p/CIBBkXup6vr/?igshid=c05ddm5i23sh

[iworshipdigitalmonsters]

Warner Animation Group’s Cats and Dogs Four Plague of the Pugs

Plot Spoilers For Cats and Dogs Four  = 

one second long = bakring sound effects

one minute long = a pug against a cat footage

One Hour Long = Lou the Legendary Agent of Dogs from Cats and Dogs One is Reborn as a Doglike Emperor on top of A Chinese Dirt Mound Pyramid

Epilogue Marvel Style = A Pug Army from China enters a Balleen Whale Dropship attack of the clones from 2002 A.D. Style

[buyimdbratings2021]

Buy IMDB Ratings @ https://www.filmmakerseo.com/imdb/imdbratings.html.

They all the great services for all your film-marketing needs!!!