#everything is constantly being advertised to them or pushed by an algorithm

[v0iddr0id]

I don't know if I've already made a post about this or not, but I'm really frustrated that there's virtually no safe online space for kids anymore.

I used to play games on neopets and webkinz and my friends used to play things like club penguin. I also used to love playing free flash games for kids online, but now all the sites I used to frequent are either defunct or shitty now.

All I see aimed at kids now are weird mobile games that give me the creeps.

[ameliapples]

I see people on other platforms talking about cohost going down and I generally see the same few complaints being trotted out over and over as the reasons why it failed and was doomed to fail from the start. "It kept logging me out", "there was no app", "my timeline was always dead", "I got so little engagement", "I had to wait how long before I could post??". It's the stuff people have complained about with the platform forever, and while I think these complaints are generally a bit silly, they do arrive at what's probably the real reason we're all mourning the impending death of eggbug without realizing it.

A big part of what made cohost so different from other social media platforms is that it was the only platform where you had to actually want to be there. Every other platform is basically designed to hold you at gunpoint and force your attention and engagement 24/7. The gun in this situation being mostly fomo - everything is happening so rapidly, there's so much to keep track of, what if you miss something? what if it's something really big and you don't tweet about it within the first 5 minutes of it happening? what if you miss the next Main Character? there's a new one every day and they're forgotten as quickly as they arrive, but a month from now someone's gonna bring it up as a joke and you won't get it and you'll look lame and cringe! you don't want to look Lame and also Cringe, do you?

cohost never felt that way. If you were there, it was because you genuinely wanted to be. The site was designed to ensure that, even. You had to wait about a week after you made an account to ensure you weren't a spam bot before you could post at all. Once you could post, there was no algorithm. None. Nothing was fed into your feed that wasn't directly posted to a tag you follow or a person you follow. If you wanted to see something outside of that, you'd have to do the legwork browsing tags yourself. For budgetary reasons, there was never an app, so you had to either learn to set up a shortcut icon on your phone or else open it manually in a browser. It also logged you out every 30 days as a privacy and security measure. You had to want to jump through all these hoops to use cohost.

And what did you get for doing the effort? Peace. A social media environment that didn't feel like you were constantly stood in the center of Time Square with all the noise and marquees and heckling voices focused directly at you at all times. It didn't try to be a news site, or an advertising platform. No algorithm meant you only got what you actively chose to see, and nothing more. You could say in your head "lemme check cohost real quick", and you could be up-to-date on your timeline in under 5 minutes. It was a place you would willingly go to check in on friends or look at cool art or play around with html like it was 2004 again, not get sucked into for hours doom scrolling. Because there was no algorithm, no push for engagement, no numbers that publicly went up, no one was competing for attention or clout. No one I ever met on cohost was immediately antagonistic, or rude, or trying to dunk someone. People were chill, FRIENDLY even, in a way I have never seen on twitter or tumblr even back in "the good ol days". The adversarial, cliquey, petty nonsense we all expect from social media was almost entirely absent. It was peaceful, quiet. It was the only social media platform I've used to not give me anxiety, or a migraine.

So of course it fell apart. We live in a world where things require money to simply exist, and cohost was designed basically not to make any by virtue of having virtues. It refused to advertise, sell user data in any way, open a weird shop where you can put microscopic pngs next to your name, or force people's worst impulses in order to keep them on the site for as long as possible. It ran off merch purchases and cohost plus, which was meant to give you premium features but never got the chance to do much more than upping your file size limit on uploads. It was essentially a $5 a month donation. It wasn't enough, clearly.

So now it's going, but I don't really think saying it "failed" is right. If anything, it's made it clear what a failure the rest of the social media ecosystem is. Usually when a platform is dying, or looks to be dying (in the case of twitter, or tumblr post 2018), people immediately make plans to jump ship to a new one. But upon hearing that cohost was shutting down, my reaction, as well as that of a pretty large portion of the user base, was that we'd rather spend time on other things. Cohost was so different an atmosphere it seems to have had a healing property on people who used it. It wasn't perfect, moderation was spotty at times due to the limited staff, people had their blind spots and biases they sometimes struggled to work through. But it was better than what we've grown to expect. It made you realize how tiring the rest of the internet has become, and that you don't need to deal with it. You can better spend that time, doing things you enjoy with people you enjoy. Maybe even outside, if you can muster it. You might even meet some cool people out there, wearing cool patches, eulogizing a cool little website, with a funny lil bug shaped like an egg.

[mdmaayon]

10 Digital Marketing Tips and Tricks from Top Brands

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers.

Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds.

When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.

What is Digital Marketing Today?

Digital marketing is the use of the internet and electronic devices to make your business known to your existing and new customers both locally and internationally. It is a means of advertising done through digital platforms like social media, email, mobile apps, websites and search engines.

It today’s digital world, marketing is about connecting with your prospective customers in the right place and at the desired time, selling them with goods and service they need at the right time. This means that you need to target them where they spend most of their time and in this case, it is the internet. Digital marketing encompasses a range of marketing activities such as content marketing, email marketing, search engine optimization, mobile marketing and more.

That being said, below, we’ve compiled a list of the digital marketing tricks used by all the famous business brands in the world.

1. Combine SEO and Content Marketing

SEO used to be a function of coding. Today, most of the metrics included in Google’s algorithm have to do with content and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

More content – As more businesses embrace content marketing, competition continues to get tougher. Everything you do online is drowned in noise and information overload. If it’s SEO many businesses are doing it. If it’s posting good and original content, many are doing it. So, to beat them, you need to publish better and more content. According to HubSpot data, publishing at least once a week is critical for ROI and ROI drops pretty precipitously when you publish less frequently. However, it’s not about quantity or quality, but an ideal mix of both.

Valuable content – Content should be entertaining, informative, or make the reader feel something. Valuable content encourages subscription to your email, sharing, comments, and other actions that contribute to ROI.

Original content – Content can be audio, video or text but when you decide to use one or all of these digital content, ensure it is good and original. If you can’t create unique, compelling and good content by yourself, you can hire an expert to create content for your website and social media platforms. This is where you will need a powerful content marketing plan like never before.

Appropriate content – As you can see from this infographic from Occam’s Razor, you need to produce content that’s right for each stage in the conversion process (and your metrics need to match your goal with each piece of content).

Knowing where a visitor is in the conversion process isn’t always easy, but, if you’ve done a good job of coding content (applying tracking codes so you know what type of content drove them to visit your site) and use tools that let you track where visitors have been before, you can make an educated guess as to what content they need. By delivering the right content at the right time, you’re more likely to convert visitors.

Reach is important. The more visitors you bring to your site, all things being equal, the higher your ROI. This is one of the reasons it’s important to have several social platforms and have links on your content so visitors can easily share your content. You should share your content once it’s published and here’s a schedule recommended by Kissmetrics:

In addition to sharing your own content, you should share content created by other great companies/ experts. Many experts recommend you share 20% your promotional content and 80% other valuable content you find.

2. Have a Visible Presence on Relevant Social Media Platforms

Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd. For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.

3. Optimize Your Website for Mobile-First Browsing

To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are currently using smartphones and tablets to access the web. So, it is crucial to make your website and content accessible to users on all screen sizes.

4. Use the Right Tools

Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.

5. Be Awesome at Design

Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.

Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.

Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.

Kuler – If mixing colors isn’t your forte, then Adobe Color is for you. It lets you import an image and get the colors used or you can choose a color to get colors that coordinate well with it.

6. Create an Email List

This should be done from the beginning of your business. If you are on the startup phase, you need to make an email list when planning. Ensure to gather people’s emails where you will be sending them any updates and progress of your business. Send them useful information but avoid spamming them.

7. Spend on Digital Advertising

Online advertising, including PPC (pay per click) campaigns such as Google Ads, Microsoft Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, and mobile ads are great to support digital marketing success.

8. Use Infographics

People love infographics because they are attractive. Note that our brains can process pictures must quicker than text. A picture is worth a thousand words, and people will share them more often than texts.

Here are some examples of the best content infographics that awesome marketers have created and used to resonate with their audience.

9. Closely Watch Your Analytics

Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing success. Google Analytics is perfect for understanding critical elements of your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.

For analytics outside of Google Analytics, a number of great tools exist. You can use individual analytics from each social network (ie. Facebook, Pinterest, etc), you can bring them all to one place by using a dashboard program such as Cognos (from IBM), or you can pay for a more powerful tool to gain more insights.

10. Integrate Strategies and Campaigns Across Channels

Integrating across these tactics can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social. But, integrate you must to achieve true digital marketing success.

[huber1jc]

Week 4 Blog Post 2

The first reasoning behind the spread of “Junk News” is algorithms. These algorithms are so powerful now and can show a mass amount of people exactly what they think they want to see or what they should see. On all social medias there is a “Trending” page that you can see the most popular posts from right now. These pages are controlled on the backend to show everyone posts that hit very close to home because of their data that has been analyzed. I remember when Instagram used to show followers posts in chronological order a few years ago until they changed it to show the most popular or “Relevant” posts first. If you spend 5 minutes on social media you will only see a few posts so the advertisers and creators want to show you anything they can in that time to get into your head.

Advertising is another way Junk News is spread. Advertisers pay for an ad slot on a certain social media and that will force millions of people to see that ad. That specific ad could be tearing someone else down or spreading news that is not true at all. The problem is it is not from anyone you are following, it is the site itself so you cannot avoid it. 

The final reason is exposure. With the data gained with data mining and algorithms, computers are able to learn what you see and what you believe and can tailor you feed to fit that scope and make your beliefs stronger. If you already have a belief, you will see and follow posts that are similar and do not challenge you beliefs and can then build on those, in negative or positive ways. We as people try to understand something as best as possible with the information we have as quick as we can. Without doing a ton of other research, people can be swayed to believe on thing or another based on what they have believed in the past.

Individuals need to be aware of what news is real and what news is fake. Everything has a bit of fake news in the information we get nowadays so no snap judgements can be made without doing further research and seeing all sides. Avoiding interacting with junk news posts or unfollow people that you know post bad things and do not give them the attention they are trying top get. That is the best way to respond to the junk news propaganda being pushed at you constantly.

[gronjon44]

Welp... here we go...

If you dont want spoilers then I recommend you skip this entire post because I do not respect this film at all to not talk about the shit that happens in this film.

⚠️AFTER THIS LINE ITS ALL SPOILERS⚠️

This films wants to be an emotional gut punch but it is so... I your face about it. Emotional beats are either predictable or just... they don't hit. And the ultimate sacrifice from Bhgs at the end while sad just doesn't hit anything. And the plot of "Oh the main villain manipulates the kid to go against his dad and the villain ultimately joins the rival team" is really predictable. And I know that in the end this is a film targeted to kids and thats fine. But this film felt like it was trying to be too hip and too aware (the entire joke about LeBron acting hip and the 'don't dab' comment is just not funny)

The jokes

The jokes in this film do not land for me, albeit 2 (the joke about Sylvestar grabbing Michael B Jordan instead of the actual Michael Jordan was ok and the fact Wiley Coyote was in Mad Max was really cool) ; most the jokes either fell flat or completely missed the mark (this film tried to be hip and modern with its humor and honestly it was more cringe than anything else.

Also idk if this was intentional or not, but can we stop making jokes about how companies are stealing our info and spying on us? We get it Zuckerberg is trash Facebook and other big companies are taking our personal info but seriously it does get old. Mitchell's vs the Machines was at least clever because it was about a big tech company abusing it's power. Space Jam: A New Legacy is about an A.I trying to make himself feel better cause he doesn't feel appreciated and is projecting his issues on a kid he cyberstalked for a whopping 3 minutes.

The Plot

The films Plot is predictable, short, and a around not engaging. The idea of bringing another pro basketball player to aid the Tunes in another wild game for their survival isn't the problem, it's the rest of the Plot that's the problem.

The first film had a simple enough Plot that worked really well (The Tunes have to win a basketball game against roided up aliens or they'll become Amusement Park attractions, and they need a bow retired player to hp them win) Its short and sweet and it works.

This film felt the need to overcomicate it by forcing a dramatic subplot into the fold which, can work. You can have a dramatic subplot while still being a Zany and fun film. But SJ:NL can't seem to decide which to focus on; it goes from zany and over the top one moment moment then gives you tonal whiplash when it jumps to the dramatic bits in the plot.

I genuinely think that this film would've benefited from focusing on the zaniness over the drama, since frankly that's always been the focus of the Looney Tunes

Loony Tunes: Back in Action and Space Jam 1 are two tonaly similar films but both have better comedy and each have their respective dramatic beats, though their both saved for the climax of the film.

LT:BIA and SJ1 both have they're own dramatic subplots (M.J makes the deal with Smackhammer to raise the stakes of the game and J.D has to save his father from the Chairman and his plans. The difference here is that these films, while adding a level of drama, don't let the drama overshadow what tnis film is actually about (the Looney Tunes)

SJ:NL let's the drama completely overshadow the actual Tunes and isn't really engaging (to me anyway)

Also I'd like to say that, while giving this film a video game feel was an interesting concept it just reminded me more of Pixels or The Emoni Movie (though this wasn't NEARLY as bad as the Emoji movie I'll say that)

That's something else about this film. It feels like one big advertisement for everything WB owns (much like how Emoji Movie was one big Smartphone ad) and while that isn't inherently a bad thing it can be a hinderence to the film as well (I wanted to watch the films that cameod in this film more than the actual film itself)

The Characters

Look this is the Tom and Jerry film again, we don't go to this film for LeBron and his fictional family (if some people do then that's fine) but most of us go to see the film for the Tunes and the cartoon asthetic, and there's plenty of that here. But I'd like to actually care about the human characters in this film frankly.

Let's just get this out of the way, LeBron is not a great actor. He tries his best yes but he is not a great actor in this film; he reminds me more of Vin Deisel when he acts (he has a voice yes but he doesn't act physically. It's like he's trying to have his voice match the film but his body isn't in tune with it.

Now I don't wanna hate on kid actors, they do what they can and they're kids. But listen this kid was not interesting at all, and id have rathered the film not include him (or very least make him more interesting other than the "Gosh Dad stop pushing your ways and beliefs onto me" archetype.

The Tunes are fine I have no beef with how they treated the Tunes (all for ONE detail)

The way thsi film treats the Tunes in this film bothers me on so many levels. "Send him to the Rejects" "Losers" The fact that they treat the Looney Tunes like they're some forgotten property is really unsettling to me. The Tunes have never been forgotten the notion that they ARE forgotten bothers me so much, regardless if it's a plot point for the film. The Looney Tunes are some of the most recognizable faces in ask of media, and I get this is supposed to be a "New School vs Old School" message like with the Father vs Son but my God I do not like how this protrays the Tunes.

Speaking of the rejects, let's talk about AL G Rythm.

My God this is the most uninteresting villain and his whole plan is so easy to spot from the start of the film. "Oh look at me, I have a bruised ego cause I feel unappreciated in my time and im gonna project my issues on this kid I cyberstalked while praying KING JAMES would bless me with his support." Holy shit my guy you have a bigger ego than Tony Stark and its more bruised than Bruce Wayne's back after Bane was finished. He is one of the most bland villains I've seen in awhile, and the Goon Squad is no better. The Goon Squad is nothing but cool designs and a refderence to more popular Basketball players (and yeah they're supposed to be cronies but at least make them cronies with personality; the Nerdlucks were funny, had personality, and were an integral part of the story (also the fact that they ACTUALLY HAD THE NERDLUCKS CAMEO in in film but they were rooting against the Tunes just... Ehhhhhhhhhh) And the Goon Squad was boring and didn't add anything say for AL G. stealing the kids algorithm to make his own team.

Also sidenote, them constantly calling him "King James" got really annoying really fast. Like we get you gave yourself that nickname, you're the current too NBA player rn and all that but you don't have to keep saying it my God.

Now what did I actually like about this film. Well quite a bit actually.

For starters, the animation was top notch and everything looked great. I thought the 2D models were a little odd at first (too shiny compared to the faded sleek of the original) but they grew on me. All the CGI models of the Tunes looked really great, say for Sam who just looked really weird to me (probably cause he loses his hat by the end and a CGI Yosemeti Sam without a hat just looks strange)

The Tunes also felt exactly how they should in a Space Jam film, Bugs especially. Yes Daffy was his usual comedic self and I like how they had him try and be the manager of the team instead of a player, and every other Tune was just as zany as usual; honestly of all the Tunes I'm genuinely impressed with how they treated Bugs (till the end)

Bugs was the most interesting to see in the film, wherein every character left Tune World except Bugs and he kinda became this Castaway parody (with his own makeshift Porky Pig dummy) and he was just really lonely and stayed true to the Looney Way and he just wants his family back. That entire subplot is the most interesting part of this film hands down; the only thing about Bugs's arc I didn't like was the end which was predictable, but i was still more invested in Bugs's arc than anyone else's.

Also when they showed the Tunes on the other WB worlds in the Warnerverse that's not the name ik but it's basically the Warnerverse the only Movie refferences that i thought were clever were Mad Max, Austin Powers, and Themyscira. And as much as it pains me to admit it the Rick and Morty Gag with Taz was probably the funniest of them, and I don't even like Rick and Morty anymore.

The Matrix was just eh, Yosemite Sam just didn't land, Game of Thrones was just not funny and I won't apologize. As far as the cameos/refferences in the end I'll say it again, I wanted to watch the movies and shows that cameod more than the film itself. I'm not gonna try to list them off but some highlights were seeing Gremlins, the Mask, every Tim Burton Batman villain/Adam West Batman, Thundercats, and Scooby Doo. Aside from that this was all just one big add for Warner Bros.

So I'm gonna try end this on a note that I know alot of people are gonna bring up or use to say shouldn't be brought up: Nostalgia.

Listen. This film has the same issue that alot of modern film reboots tend to have, which is the fact that it has to match the same hype as the film that came before it.

Now I'd like to say that this isn't gonna be a Power Point on reboots, God knows this is long enough as is, but the issue with alot of reboots is that they try to remake something that more often than not did the media justice the first time around. Robocop, Nightmare on Elm Street, Ghostbusters 2016, litterally every Disney L.A Remake. This isn't to say these films can't be good, or even surpass their predecessors. But more often than not they tend to miss the mark either just barely or drastically.

And here's the thing, this argument can also apply to sequel films that are following up an iconic film that for fhe most part is still very prominent in modern media.

Space Jam has, for better or for worse, remained one of the most iconic films every made, if not for its premise alone. And when they announced a sequel it was only inevitable that people compare it to the original because, let's face it, we want the new film to live up to the original.

We want this new shiny film to live up to the film we all knew growing up as kids and adults, seeing the Tunes on a basketball court for the first time back in the 90s. And frankly, this film did not do that for me.

This film, to me, wants to be what Space Jam already is. But it felt the need to try and thats the first step it failed; it wanted to be hip and aware and make loads of refferences to the original

This film has a similar issue to Ghostbusters:Answer the Call I think, where in it wants to stand on its own two feet, but jt cant help but constantly remind us of a much superior film. We know they've done this before you don't have to keep saying it "We need help with a basketball game Lola!" Been there! Done that!" "So you want me to help you win a high stakes basketball game? One that could very well decide both our fates? Hmmmmm where have I seen that before?"

This film is like that one kid in class who already proved he was right, and is still trying to prove he was right.

If you think this film is great and you enjoy it just as much as the original that's perfectly fine, I'm not gonna try to overshadow your opinions, I just want to share mine.

In the end, I'm gonna rate this film a solid 4/10 (and most of that 4 is the comedy and the animation and the Tunes themselves.) Can you watch this just for the Tunes? Absolutely. Can you like this film more than me? Also absolutely. Do I think this film would've been worth it if I'd have seen it in theaters? No not at all I'm glad I waited for HBO Max.

[martina-watts-bcu]

Social Changes Effect On The Fashion Industry

Cause and effect 

is a relationship between events or things, where one is the result of the other or others. This is a combination of action and reaction.

- Your Dictionary 2018

POLITICS AND POWER

According to Forbes, these are the top 10 most powerful people in the world in 2020:

Evident growth of nationalistic nations, how will this impact the fashion industry?

When nationalism first emerged, around the time of the French Revolution, patriots in that period opposed ‘fashion’, and most wanted people instead to dress simply and not waste money on frivolities. However, later in the 19th century, fashion and certain styles became a means by which to promote the nation. In my opinion, it will affect the fashion industry as the clothes we wear says a lot about our personality, occupation, wealth, and nationality, every item we decide to wear and how we present ourselves says something about our beliefs. For example, someone who is conservative is less likely to wear bright, edgy clothes and have tattoos and piercings.

If freedom of choice is controlled, will this also start to control the design industries?

I think the decisions of politicians and people in power can have an effect on what design industries produce, however I also think it could go the other way with people rebelling against the decisions that are made to try and control the public.

 The decisions of the top three most powerful people in the world in 2020 (according to Forbes),  Xi Jinping, Vladimir Putin, and Donald Trump appear to be selfish as they have all made attempts to ensure they are in power for longer, rather than focusing on what would be best for the general public. The red hats supporting Trump with “make America great again” sewn onto the front has caused a massive divide between democrats and republicans, as they are boldly stating their political views to the rest of the world, which has caused many public arguments. This is an example of how people in power can influence the fashion industry, and may also represent the intentions of the people in power.

 “HyperNormalisation is a word that was coined by a brilliant Russian historian who was writing about what it was like to live in the last years of the Soviet Union. What he said, which I thought was absolutely fascinating, was that in the 80s everyone from the top to the bottom of Soviet society knew that it wasn’t working, knew that it was corrupt, knew that the bosses were looting the system, knew that the politicians had no alternative vision. And they knew that the bosses knew they knew that. Everyone knew it was fake, but because no one had any alternative vision for a different kind of society, they just accepted this sense of total fakeness as normal.”

-          Adam Curtis

Is the fashion industry controlled?

I believe that two of the main groups controlling the fashion industry is the consumers and publishers. As the demand for quick and cheap buying has increased, fast fashion has dominated the fashion industry, with new products constantly dropping, as opposed to the five seasons a year in which new season clothes used to be brought out. I also believe that the publishing industry has a massive influence as people who are in charge determine what goes into magazines, defining trends and what the key items are for the upcoming season. Celebrities, public figures and social media all have a big influence as well, with social media being a main tool to spread trends quickly, accessing a large number of the population.

Are trends a form of manipulation?

Although there are definitely manipulation techniques to encourage consumers to buy more and entice them onto online and into physical stores, I don’t think the trends themselves are manipulative, it’s the attempts after the trends are released that are manipulative.

 DIVISION OF WEALTH

“With reference to the World’s inequality report, as Barloni states (2019) “Economic inequality is widespread and to some extent inevitable. It is our belief, however, that if rising inequality is not properly monitored and addressed, it can lead to various sorts of political, economic, and social catastrophes. Especially in countries where the gap between the rich and poor is wider.”

How will this inequality effect the fashion industry?

It will affect the fashion industry if people address the difference in how much the wealthier population have in comparison to the poorer. For example, the people who have many expensive items that aren’t needed and the people who can’t afford the bare minimum.

THE WORLDS RICHEST 1% HAVE MORE THAN TWICE AS MUCH WEALTH AS 6.9 BILLION PEOPLE!

Will this 1% of the population control the fashion industry, and if so what will it be like in 2030?

I think the majority of the public will still have the main influence on the fashion industry as they are the consumers of the product, the supply and demand will be based on what the general public desires, which is why fast fashion has grown so rapidly.

CONSUMERISM

The rise of fast fashion- consumers’ unsustainable habits

Consumerism habits can be destructive and dangerous, with the demand for new clothes so often, it is leaving the planet with mountains of landfills full of our quick buys that get discarded after being worn once. In 2018, around 350,000 tonnes of clothing was sent to landfill, broken down, it works out that of every 30kg of clothing disposed of, only 4.5kg of it is recycled.

with the fast-fashion business model of “see now, buy now” to sell as much as possible, as fast as possible, it leaves no hope for the planet, unless consumers start thinking more sustainably, considering quality, longevity, and having a relationship with their clothes, rather than wearing them once and then throwing them away. Wearing your clothes nine months longer can help reduce your carbon footprint for the garment by 30 percent. 

INNOVATION

Artificial intelligence

Robotic technology- the use of computer controlled robots to perform manual tasks.

Boston Dynamics has created four robots:

·       Pick- enables box unloading from both single and mixed SKU pallets.

·       Spot- navigates terrain with unprecedented mobility, allowing you to automate routine inspection tasks and data capture safely, accurately, and frequently.

·       Handle-  unload trucks, build pallets, and move boxes

·        Atlas- humanoid robot, Atlas is a research platform designed to push the limits of whole-body mobility. Atlas’s advanced control system and state-of-the-art hardware give the robot the power and balance to demonstrate human-level agility.

Is there a future for fashion and textiles with growth of robotic technology?

I believe that there will always be a future for fashion and textiles as there will be people constantly creating innovative ideas, designs, materials, and although robots are helpful with practical and manual tasks, they don’t have the ability to be creative.

Anifa Mvuemba, the designer of the brand Hanifa, showed us what the future of fashion shows could look like as she debuted her latest collection on Instagram live via 3D models. She had plans to show her new collection with augmented reality before COVID and national lockdowns were in place, but it was a very innovative way to show a collection with people not being able to attend a physical show.

 SOCIAL MEDIA

Social media is a powerful and dangerous tool, that can have many positive but also many negative effects. We are constantly bombarded with advertisements for products we have recently looked at or similar items, showing us that everything we look at on the internet is recorded and used to try and get us to spend money. There are many ways we are manipulated by social media; big digital media companies use algorithms to discover things about you that you haven’t revealed directly. Their business model involves finding the ways of attracting and holding your attention so that you can be influenced by advertisers, politicians and other paid clients for their purposes, not yours. A vast amount of data is collected about you, moment to moment, who you know, what you read, where you go, what you eat, and your likely susceptibility to assorted attempts at persuasion.  Social media has become an addiction for many people, which is characterized as being overly concerned about social media, driven by an uncontrollable urge to log on to or use social media, and devoting so much time and effort to social media that it impairs other important life areas.

How does the fashion industry use social media?

The fashion industry uses social media to promote brands, companies can let a large number of people know if they are having a sale or new stock coming in. social media also allows trends to spread incredibly quickly with celebrities posting on apps such as Instagram, it allows people worldwide to see what they are wearing and follow on the trend. Celebrities posting their outfits, also allows fast fashion brands to mimic their outfits and sell them at a cheap price to the general public.

SUSTAINABILITY

In 2015, world leaders agreed to 17 Global Goals (officially known as the Sustainable Development Goals or SDGs). It's now five years on, and we have more work than ever to do. These goals have the power to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change. Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

[consagous]

HOW AI APPLICATION DEVELOPMENT SERVICES ENHANCE MOBILE MARKETING

Competition today knows no bounds- it’s more intense and cut-throat than ever before. With the coronavirus pandemic changing the way things work, every new technology is considered as an opportunity to bring something better- something that can provide an upward push to our digital lives.

Artificial Intelligence or AI is one such kind of technology. The term AI is constantly being attached to growth and something that enables companies to punch a lot above their weight. In fact, companies are banking on AI to provide the users with absolutely cutting-edge AI application development services, that are different and have the potential to offer something highly unique to the users. As far as the relevance of mobile apps goes, there are no second guesses as to how they have completely transformed the way we live our lives. The World of Mobile Marketing with AI With AI, brands now have a number of new and better opportunities to market their product or service through mobile marketing. There are no two opinions that AI has huge potential to deliver something better for everyone, and any innovative brand will surely take note of this potential to edge ahead of the competition. AI and machine learning development services empower companies to understand buyer behavior and bring them suitable results later on that are based on their preferences and selections. With the amount of time that people are spending on their mobile phones, there is a huge amount of data waiting for marketers to derive insights from it, leading to some of the best instances of user experience that people will come across. How Development with AI Makes Mobile Marketing Better     AI-based Content Generation If a business is critically dependent on amazing content to engage with the market audience, creating such content manually will bring a creative block due to exhaustion sooner rather than later. With AI application development services, content generation gets easily powered with the help of sophisticated tools that automate the content creation process. To make the user experience more exemplary, the content takes the hyper-personalized approach, where content can get specifically designed for each and every single user. This also results in higher productivity as teams can focus on other strategies and operations, leaving ‘intelligent technology’ to do its work. More Clickable Ads, Thanks To Relevant Targeting

Artificial Intelligence has completely transformed the way through which marketers plan and execute their marketing campaigns. Embedding automated AI-based platforms to an app brings an intelligent targeting system that relies on previously collected user data. This knowledge about the previous data helps in making informed decisions about how an end-user would react under a similar situation in the future. With such a sophisticated targeting system in place, the user segmentation is pretty well-informed, which subsequently translates into a highly effective advertising campaign. The simplest instance of AI can be the predictive analysis that delivers better recommendations to customers on e-commerce websites like Amazon, and even streaming services like Netflix that employ various ML algorithms for relevant search results for a nice user experience. Bringing Chatbots in the Midst Given the competition today, it’s not wrong to say that customer experience is everything. A great customer experience will bring users back, and that’s for sure. If it dwindles even a little bit, customers will ensure that they don’t make the mistake of visiting ever again. This is where chatbots are now becoming a crucial factor in delivering a better customer experience. From answering the most basic queries to substituting human interaction, chatbots enrich the entire user experience immensely, contributing to better mobile marketing in the process. Conclusion The above points are just the starters in what will be a very long relationship between AI and mobile and mobile app marketing. Every AI and machine learning solutions provider has the road ahead clearly marked. With AI as the driving force for technology today, mobile marketing needs to embrace this one as soon as possible. Consagous Technologies is a pretty renowned AI application development company in USA, that has a highly seasoned team of professionals to create some amazing AI-based solutions for better marketing of your product or service.

[brianobrienny]

10 Digital Marketing Tips and Tricks from Top Brands

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers.

Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds.

When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.

What is Digital Marketing Today?

Digital marketing is the use of the internet and electronic devices to make your business known to your existing and new customers both locally and internationally. It is a means of advertising done through digital platforms like social media, email, mobile apps, websites and search engines.

It today’s digital world, marketing is about connecting with your prospective customers in the right place and at the desired time, selling them with goods and service they need at the right time. This means that you need to target them where they spend most of their time and in this case, it is the internet. Digital marketing encompasses a range of marketing activities such as content marketing, email marketing, search engine optimization, mobile marketing and more.

That being said, below, we’ve compiled a list of the digital marketing tricks used by all the famous business brands in the world.

1. Combine SEO and Content Marketing

SEO used to be a function of coding. Today, most of the metrics included in Google’s algorithm have to do with content and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

More content – As more businesses embrace content marketing, competition continues to get tougher. Everything you do online is drowned in noise and information overload. If it’s SEO many businesses are doing it. If it’s posting good and original content, many are doing it. So, to beat them, you need to publish better and more content. According to HubSpot data, publishing at least once a week is critical for ROI and ROI drops pretty precipitously when you publish less frequently. However, it’s not about quantity or quality, but an ideal mix of both.

Valuable content – Content should be entertaining, informative, or make the reader feel something. Valuable content encourages subscription to your email, sharing, comments, and other actions that contribute to ROI.

Original content – Content can be audio, video or text but when you decide to use one or all of these digital content, ensure it is good and original. If you can’t create unique, compelling and good content by yourself, you can hire an expert to create content for your website and social media platforms. This is where you will need a powerful content marketing plan like never before.

Appropriate content – As you can see from this infographic from Occam’s Razor, you need to produce content that’s right for each stage in the conversion process (and your metrics need to match your goal with each piece of content).

Image courtesy of Occam’s Razor

Knowing where a visitor is in the conversion process isn’t always easy, but, if you’ve done a good job of coding content (applying tracking codes so you know what type of content drove them to visit your site) and use tools that let you track where visitors have been before, you can make an educated guess as to what content they need. By delivering the right content at the right time, you’re more likely to convert visitors.

Reach is important. The more visitors you bring to your site, all things being equal, the higher your ROI. This is one of the reasons it’s important to have several social platforms and have links on your content so visitors can easily share your content. You should share your content once it’s published and here’s a schedule recommended by Kissmetrics:

In addition to sharing your own content, you should share content created by other great companies/ experts. Many experts recommend you share 20% your promotional content and 80% other valuable content you find.

2. Have a Visible Presence on Relevant Social Media Platforms

Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd. For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.

3. Optimize Your Website for Mobile-First Browsing

To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are currently using smartphones and tablets to access the web. So, it is crucial to make your website and content accessible to users on all screen sizes.

4. Use the Right Tools

Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.

5. Be Awesome at Design

Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.

Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.

Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.

Kuler – If mixing colors isn’t your forte, then Adobe Color is for you. It lets you import an image and get the colors used or you can choose a color to get colors that coordinate well with it.

6. Create an Email List

This should be done from the beginning of your business. If you are on the startup phase, you need to make an email list when planning. Ensure to gather people’s emails where you will be sending them any updates and progress of your business. Send them useful information but avoid spamming them.

7. Spend on Digital Advertising

Online advertising, including PPC (pay per click) campaigns such as Google Ads, Microsoft Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, and mobile ads are great to support digital marketing success.

8. Use Infographics

People love infographics because they are attractive. Note that our brains can process pictures must quicker than text. A picture is worth a thousand words, and people will share them more often than texts.

Here are some examples of the best content infographics that awesome marketers have created and used to resonate with their audience.

9. Closely Watch Your Analytics

Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing success. Google Analytics is perfect for understanding critical elements of your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.

For analytics outside of Google Analytics, a number of great tools exist. You can use individual analytics from each social network (ie. Facebook, Pinterest, etc), you can bring them all to one place by using a dashboard program such as Cognos (from IBM), or you can pay for a more powerful tool to gain more insights.

10. Integrate Strategies and Campaigns Across Channels

Integrating across these tactics can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social. But, integrate you must to achieve true digital marketing success.

A big part of conversion is frequency and unless efforts are coordinated, you lose out on frequency.

Let’s talk about how you go about integrating across these tactics that contribute to digital marketing success.

Strategic planning

The first step in integration is to have a strategic plan. Don’t have one, here’s a link to creating a digital marketing plan.

Coordination comes from strategic elements such as messaging, but even elements such as mission and goals help integrate efforts by creating an umbrella under which teams create posts, infographics, and the metrics used to assess them.

Creative meetings

Bringing everyone together is important. Everyone should have time to share elements they’re working on and get input from the group about ways to extend a particular effort across multiple platforms and creative efforts.

Having a style guide is a must. In the style guide, list the color palette, fonts, and approved variations so there’s consistency across your marketing efforts (including traditional advertising). Copies of various sizes and types of logos, images of the leadership team, and other graphic elements may be part of the style guide.

A master plan

There needs to be a point person in charge of digital marketing success and that person is key to coordinating efforts across teams. Some organizations have an approval process where the top person must approve everything before it goes live. I’m not a big fan of this approach because it can slow the process down and, unlike traditional advertising, digital media is a fast-flowing river where putting in a dam causes the flow to back up and allows accumulation of a lot of flotsam and jetsam, which is both stinky and further jams the pipeline.

A better strategy is to use a digital master calendar or another device, such as an app, to allow everyone to post what they’re working on, the assets they plan to use, and when the creative effort will go live. But, it’s not enough to post plans, but everyone should be required to check this master calendar every day to see where their plans fit into those already in the works.

For instance, reusing a graphic created by another team not only saves time and money, it creates a visual that helps consumers (customers and potential customers) associate the two efforts–and increases frequency.

Your Turn

Digital marketing is a must for your business success, and we hope our list of tricks will keep you headed in the right direction. These tricks are tried and tested and when you implement them effectively, you can get ahead of your competition.

If you want your business to succeed online in today’s digital world, then these digital marketing tricks will come in handy. What tips would you add to this list? Tell us in the comments below!

The post 10 Digital Marketing Tips and Tricks from Top Brands appeared first on Marketing Insider Group.

10 Digital Marketing Tips and Tricks from Top Brands published first on http://rssmix.com/u/11592782/rss.xml

[fictionaljournalofbbwomans-blog]

05.03.4040

J’VOUDRAI BIEN VOUS Y VOIR (https://www.youtube.com/watch?v=d8arj5hJ7do)

BB Womans’ day went down pretty harmoniously, her and Luxus levitated through Berlin in the sunshine, soundtracked by Lee Gamble’s NTS old 2019’s shows. Trying to give way to her previous obsessions, not to get smashed in the one the Masters lock her in. 

Carrying CVs and a little cash, she’s out to try and find work! she has long pushed this idea away, as she feels getting brain sucked to understand how to properly read minds should set her up for a life salary, but it looks like this big rich thieves or professors aren’t considering to pay her for all these stollen years, cells and advertisement ideas, for all these unpaid porn acting hours or for using the result of their undercover study to lock the rest of the population in new social media algorithms. She will probably never get what she deserves and it fucks her off big time! But what ever she’ll try and make some cash money. Lets see what happens, Ideally she would love to do building work but does not know where to actually look or if they will hire a woman to break walls down, but she will try, the easiest and fastest being getting behind a coffee machine she will start by that… At least try. 

While riding smoothly up and down the city, loosing her stack of cv and meeting a couple of old friends on her way, she warms up with the idea that life is not so bad, and maybe she could do it… Maybe she can even do it under constant harassment, their voices are slowly becoming some background noise, like when you have building work going on next door all day, you end up forgetting about it if it’s not too loud and always the same thing. If this has to happen, her discipline needs to be up up UP, she needs to keep on writing everyday, work, work, work, make art, make music, get her Radio project out and not drop a second for this Bastards to breath! 

She gets 2 application down and rides back from wedding, wondering what she need to write for her second entry of the day, as she decided to go up in numbers, since it is obviously helping her rid of a lot of the harassment. For example the other day she wrote about not being able to download Catalina… Surprise, the next day she could, “Ha ha ha HAAAAA”. Further more since she wrote about being remotely raped, insulted and mocked about her desires and fantasy, it has also stopped, the only thing that is absolutely #not ok that remains is the body shaming and the harassment of her food disorder, lets see maybe todays entry will do it! Who knows… The same happens with taking screenshots and snaps of hack and bugs on her device, once it is documented it stops happening… The other day her phone would not pick up on network, she only had to go in the phone shop and show her phone to a member of the staff for it to start working! If you don’t call that magic… what do you call it? Psychic… Electronic??? Now doesn’t it seem strange they are not dropping the voice to skull… since it’s written and everybody knows…? Isn’t strange her BB twin bro, 33 Fam husband isn’t allowed to be by her side? Isn’t strange she still has the feeling her thoughts and actions are still shared out in bias ways that do not come close to whom she is or what she has to say and how. Where do you think they expect this is going? 

BB Womans is puzzled by different attitude to adopt while going out from her flat. she THINKS: “I should look well, I should smile, I should do everything possible for people to see I am holding up, not worry or feel any urge to call the cops or the firepeople on me… But then, what the fuuuck! Do I have to put on a smile for being harassed? Or does this just make it look ok to be sexually assaulted and shamed… Like don’t worry people, do not take that in the cosy conforts of your home, I am handling it fine on my own… I LIKE it even??? Don’t ask me… Ask yourselves… Would you?”. At this stage of the story there are something BB Womans wants to make clear, she wants to write a fiction to protect herself, and some of this fact are romanticised, but she also want her reader to be fully aware of what is picked out from reality and what is reality, so she THINKS she will have to risk her freedom and make it clearer; The harassment, the voice to skull, the gang stalking, the remote limb jarring and sexual harassment could not be LESS fictional than a dog taking a dump in the middle of Neukölln and their owner not picking it up. 

Getting closer to home her head storms up with images of scenes she lived for years and recently… People passing by anywhere; in the street, in clubs in shops and adopting 2 major attitudes, one of them is laughing, the other staring in a disappointed way. She feels the need to ask people to try and enter 2 simple thinking patterns to maybe get closer to understanding her and her everyday life and put themselves for even just a few minutes in her shoes.  

First pattern would be to imagine you have had to endure such treatment for years, and when to harassing isn’t present you feel yourself surveilled and permanently performing, people come to you out of nowhere to tell you very weird stuffs, aggressive or not but definitely increasing your self-awareness and weariness. How would you hold yourself in public? Would you maybe, like her, put your head down, squint your eyes like a witch at every being passing by, where a cap to hide your face and risk to look angry and mean? Do you know BB Womans? Have you talked to her ever? Do you know her friends? Do you feel like laughing at them? Do you trust their judgement? Would you want to arm or bully them? Could that apply to her? 

What are your sources on who she is, what she says and what she thinks? How do you read the news? Do you swallow everything that is written and said out in the medias? Do you know who is diffusing the infos? Are you aware of how easy it is to manipulate words to manipulate you?

The second pattern is this one; Now imagine that a group of people is paid to sit confortable behind some high tech machinery and remotely read your thought while bullying you using chatter voices from your family, in her case; Her brother, sister and mother. Now dive deep into your inner self and find this thought about yourself you battle everyday to forget about. the reason why you put make up on, the reason why you wear certain clothes, the weird limb twitch you developed along your existence because you can not cope with certain things, the awkward positions you find yourself in when confronted with that self of yours you can not stand, the reason why you tell certain lies, the things you repeat over and over to make yourself sound good, etc… etc… Now imagine that this thing or things, as I am sure it should not be limited to one shame, are constantly reminded to you… How would you feel? 

BB Womans is not here to enact some self promotion, she is who she is, likes who she likes and loves what she loves, she is not perfect and has no wish to become so. She does not want everybody to love her as if that was the case that would mean something is very wrong. She will not compromise herself, her ideas and who she is to please everybody either. She just THINK that there is a certain level of respect and this is in the realm of possible human kindness to adopt regarding her… She takes it all and suffers in silence, try as best as she can to keep a smile on and a nice attitude towards beings she encounters and is tired to meet laughs and screams when painfully going out to the supermarket to fill her fucking fridge… Would you have written that in a kinder way? It does not matter… what matters is yourself! What matters to them is to take her down and keep her silent! What matters to her is to make sure this does not happen to anyone else! Do you believe her? WHO CARES? 

[brockli3]

Just How Negative SEO Functions

The technique of SEO, is recognized by many internet-based firms. Particularly in today's Internet, in which gain access to is supervised nearly completely by an internet search engine like Google, Yahoo, and Microsoft's Bing, being able to optimize your web page to achieve a high position is synonymous with success. The methods related to optimization, such as sharing web links, meta tag usage, cautious use of keyword web content, and a decent website map for search engines to crawl, are vital for any kind of budding Net entrepreneur who wishes to make money at it. Certainly, these methods are also essential for a well-established business that merely wish to reinforce their internet presence in a competitive market.

Why Make Use Of Negative SEO?

Any kind of effective service is most likely to become the target of adverse testimonials, strikes, and even outright smears, from disgruntled consumers, competitors, or individual adversaries. If an adverse testimonial is integrated with efficient SEO, it can properly make the front web page of Google or an additional online search engine (SE) when potential consumers search for your firm. Having such a highly-ranked negative evaluation out there is, undoubtedly, poor for your brand photo. That's where negative SEO backlinks methods originate from. Words "unfavorable" has less to do with any kind of idea of "aggressive" or "combative" and also extra to do with decreasing a page's online search engine positions. Instead of SEO, Negative SEO is much more like internet search engine diminishment.

Various Other Types of Negative SEO

Simply to be clear, these techniques aren't the only methods negative SEO can be done, nor is it always done to effect a competitor. This essence of this strategy is to function at hiding negative comments and websites (such as bad BBB documents, or upset customer blog posts) by concurrently functioning to decrease the ranking of these "unfavorable" websites while likewise attempting to push more "friendly" sites above them in the rankings.

1) Tattletale - It is prohibited to purchase web links from other reputable websites, to hide links by themselves site or any among a hundred various other points. By informing an internet search engine that your competitor did something forbidden, they can be penalized.

2) Insulation - By creating a lot of positive write-ups for your web site or item and then running favorable SEO methods on each one, they can push the unfavorable evaluation down in the rankings.

3) Copyright Takedown Notice - If you alert a SE that an annoying website is in breach of copyright, the online search engine is needed to remove it from its positions for ten days, no questions asked. This can be a way to rebuild your online reputation, yet be careful. Unlawful copyright takedown notices can be grounds for a claim.

4) Duplicating Material - If your website is currently much more SE pleasant, you can release a duplicate of the unfavorable post or website to your internet site. If 2 or more web pages have the very same details, many SEs automatically "prefer" the higher-ranked web pages (which ought to generally adversely affect the positions of the "other" page).

What's the Difference Between Standard Negative Ad Campaigns as well as Negative SEO?

Ad campaigns can obtain nasty. And also currently we have the Web opening up all kinds of brand-new means to get even nastier.

Just because a new avenue has been opened up to us, does that mean we instantly have to take it? Does that mean we instantly have to examine the limits of the law, the algorithms, or the limits of honest methods? In brief ... no.

The standard negative advertising campaign has been around for as long as there have been numerous celebrations promoting multiple items. It's an all-natural outgrowth of having two products that are so similar you can not convince anyone you have obtained something better, so you attempt to convince everyone that they have got something even worse.

We see this a great deal in national politics ... we even expect it. It is still done in various other markets fairly usually. However they take care to use a specific amount of tact, or danger having it backfire or attract lawful consequences.

As well as now we've got the Internet making brand-new techniques of negative marketing campaign feasible. And several of the SEO's with a particular feeling of moral compassion are doing their best to take advantage of them.

Search Engine Optimization, or SEO, has had to do with discovering the internet search engine techniques or rules to discern what it will take to move a site to the top of the online search engine outcomes. It needs careful monitoring as well as rigorous adherence to the rules to successfully (and ethically) position an offered internet site.

Of program, as some companies learn the guidelines as well as methods to fairly perform Search Engine Optimization, they start to find some techniques. As well as from the techniques they discover technicalities. As well as these technicalities provide the means to unnaturally control the results. These techniques were jointly classified black-hat Search Engine Optimization, as well as the online search engine, do every little thing they can to discover these practices, consisting of punishing a site and even banning it outright.

However, it is particularly as a result of these procedures that a brand-new form of underhanded Search Engine Optimization has cropped up - normally referred to as Negative SEO.

Negative SEO, like a standard adverse marketing campaign, is everything about tearing down others rather than building yourself up. Negative SEO can be available in several forms, every one of which has the function of doing severe damage to someone else.

Numerous of these practices are just harmful, while some of them result from brand-new search engine policies (like in the case of Google Bowling). These techniques include performing black-hat Search Engine Optimization - not for your very own site, however for your competitors' site.

Does this function? Some say yes, others no. Google itself says: "There's virtually absolutely nothing a rival can do to damage your position or have your website eliminated from our index."

Of course, there's something dubious concerning that "almost" as well as unethical Search Engine Optimization have acquired it as proof that it can be done (although it more than likely refers to destructive hacker assaults and also identity theft than it does search engine results manipulation).

So what is the difference between typical negative marketing campaigns as well as negative SEO?

One: some laws control aspersion and also libel that secures the desired victim from standard projects. You do not have that high-end against negative SEO. All you can do is wish the search engine in some way has you covered.

Two: traditional campaigns attempt to persuade viewpoint. Negative SEO efforts to get rid of a competitor from the running. You can not select to overlook negative ads as well as click their internet site if there isn't a website to click.

As the Internet remains to progress, these new and unethical techniques will continue to appear. The choice constantly remains the same: do you want to make yourself much better, or tear others down?

[waqasblog2]

47 Experts on the Top SEO Trends That Will Matter in 2018

Want to up your SEO game and be more successful in 2018?

Good! You’ve come to the right place.

Below, you’ll find tips from some of the top SEO professionals. They will tell you just about everything you need to know to succeed in 2018.

However, before we get to our main event, I must note that after our 2017 edition of SEO trends launched last year on Search Engine Journal, we heard a couple of complaints about how long it was.

Well, you’ll be happy to know that this year’s SEO trends post is a mere 13,014 words, down from 13,839 last year.

10+ SEO Trends That Will Dominate 2018

As an added bonus, this year we’ve added this helpful TL;DR section for those of you with extremely short-attention spans who care not about context or details but simply want to know what the most important SEO trends tricks will be in 2018.

If this sounds like you, here you go:

Mobile-first

Voice search

Schema

Featured snippets

Content

Machine learning and AI

Speed

Technical SEO

Links

A whole lot more! (TIE)

So go focus on all those things and I’m sure you’ll be just fine.

For those of you who plan to read on, we’ve got some amazing insights in store for you about why all these things (and many others) will matter so much in 2018 – as well as what you need to do and how to do it.

So what SEO trends should you focus on in 2018?

Here’s what you need to know, according to 47 SEO experts.

Dawn Anderson, Managing Director, Move It Marketing

It feels that this year has very much been around “fast is the only speed,” given we know that mobile search is now so prominent and the forthcoming mobile-first index draws ever closer. Certainly, amongst the technical SEOs out there, there has been a huge focus on TTFB (time to first byte). This will continue into 2018 as sites begin to be increasingly judged on their performance on smaller screens and slower connections.

On the subject of speed, at the beginning of 2017 there was still much resistance to AMP in the SEO community overall, but as we head toward 2018 that feels to be dissipating now somewhat with a reluctant acceptance that AMP looks as though it’s not going away any time soon. Google have worked very hard at pushing forward with AMP, both from a development and a PR perspective given the education of the masses needed to encourage implementation.

There have been some impressive case studies for larger sites reported, however the ‘out of the box’ plugins are still trailing which still leaves the majority of businesses without considerable dev budget somewhat behind for now. One thing I would note is that the AMP for WP plugin on WordPress looks to have come on leaps and bounds this year, which could affect millions of smaller organizations positively in the future. Not perfect yet, but definitely getting there, and like anything else in a minimum viable product world things should begin to trickle through, and with them, adoption over time.

In 2018 there will be an even bigger focus on machine learning and “SEO from data.” Of course, the amplification side of things will continue to integrate increasingly with genuine public relations exercises rather than shallow-relationship link building, which will become increasingly easy to detect by search engines.

Something which was troubling about 2017, and as we head into 2018, is the new wave of organizations merely bolting on SEO as a service without any real appreciation of structuring site architectures and content for both humans and search engine understanding. While social media is absolutely essential as a means of reaching influencers and disrupting a conversation to gain traction, grow trust and positive sentiment, those who do not take the time to learn about how information is extracted for search too may be disappointed.

Furthermore, this will be particularly evident if organizations who don’t invest in educating on SEO decide it’s “too difficult” and pull SEO budget, failing to realize that all of these channels must work together to gain the maximum halo-effect, given the always-connected nature of the modern searcher.

It’s not a case of pulling budget from one channel and putting it into another or eliminating another altogether. A blended-approach is absolutely essential nowadays, with SEO as a key part of that mix.

Voice search will continue to pick up pace and optimization for this new type of search will become increasingly important as spoken word device uptake continues. Brand sentiment will become increasingly important as the trusted source of data and “single answers” in a voice search environment, but understanding the technology behind this wave will also be essential.

Olga Andrienko, Head of Global Marketing, SEMrush

Fast, secure, mobile-optimized websites are the future. Websites should reflect the clear purpose of the company and have an easy-to-use interface.

In 2018, your SEO success won’t depend on how well you optimize your website for Google. Google now looks beyond content and all technical requirements. These are now simply a must.

You have to build your brand. A strong brand ensures trust, greater user engagement, and bigger success in search.

So, on top of content marketing, SEO now should be deeply aligned with your company’s PR efforts. They have impacted SEO in the past as well by bringing backlinks, and now it’s even more. Now bigger brand authority is crucial to your SEO success.

Technical SEO and on-page SEO will get you to SERPs, but it’s the strong PR game that will get you to the top.

Loren Baker, Founder, Search Engine Journal

From a technical SEO perspective, we’re going to see microdata and schema markup be important for Google indexing. But also expect Google’s AI to incorporate that data into more rich snippets and featured snippets for mobile, desktop, and other users who may not necessarily click directly to a site but take action upon that data and other forms of calls to action.

I feel that page content naturally answering user questions and expectations of user intent is going to be more important as well. It’s not just about having content that ranks for keywords but also making sure that that content is exactly what the searcher is looking for. Recently I’ve noticed the sites improving their rankings are those that address user intent and answer questions correctly and efficiently, even sites that are new or have few links built to them.

I would not be surprised to see Google replace featured snippets with advertisements, rich internal data, or with AI-built answers that are a mash-up of all of the relevant information to the query, which is being fed into Google in tables, bulleted lists, publicly accessible information, and content that has been curated from multiple sources.

I feel that technical SEO mistakes that affect crawl budget – and also pollute Google with non-SEO-friendly content such as social landing pages, WordPress media archives, offer pages and cloned e-commerce product pages – will have a more detrimental effect on sites moving forward.

In the upcoming year content budgets that are established purely for link acquisition will need to become multimedia marketing efforts and strategies that will attract targeted users via multiple different formats in an effort to build quality traffic and quality interaction, which will become more of a quality standard moving forward. Links and technical SEO are the largest pieces of the pie, but multimedia efforts such as video, photos, and podcasts will be the game changer and differentiator in many competitive markets.

Last but not least, I predict we will see a rise in consumer brand-oriented companies acquiring traditional media companies as an alternative to the outdated advertising models that are failing those media companies today. I think we’ll see this as a strategy used by companies to fast-track their content marketing efforts and acquire targeted audiences. I would not be surprised to see this start with media companies that have recently been in the news for tremendous drops in revenue.

Aleh Barysevich, Founder & CMO, SEO PowerSuite and Awario

In my opinion, the biggest three SEO trends for 2018 will be:

Mobile-first indexing: Google announced it will be switching to mobile-first index in 2018. The best practice is to make a responsive website, and there’s no excuse to avoid doing that in the coming year. Otherwise, your site’s rankings and user experience may suffer.

Semantic search: This is about returning meaningful results based on user intent, location, search history, and other parameters. To win in the world of semantic search, you need two things: to understand the user intent and have quality and crawlable content to match this intent.

Position zero: This is a complex topic, but I’ll try to make it as simple as possible. First, you need to identify a simple question and provide a straightforward and valuable answer. Second, you need to make it easy for Google and users to find, which is to be achieved by adding the structured data markup.

Beyond the three trends above, it’s crucial to zoom out of the SEO buzzwords and remind yourself of your ultimate SEO goal. And the goal is not to master the trends, but rather to build a reliable SEO process that will bring organic traffic to your particular website. This circles us back to understanding the Google algorithm and competition analysis.

The SEO trends for 2018 and the years to come are not some detached concepts you need to tackle separately. On the contrary, these trends are part of one Google algorithm, a constantly evolving and very sophisticated system, which works differently in different niches, with different languages, in different countries, and on different devices.

The only way to outsmart the algorithm is to see how it actually works today, in your particular niche, for the market leaders. In other words, whatever the trends for the current year are, my tip is to always start with competition analysis.

Andy Betts, Global Marketing Adviser & Consultant

Over recent years, organic search has become the largest driver of website traffic. However, opportunity has brought challenge. The changing and dynamic visual SERP has meant that organic results can appear below the fold and, in many instances, paid results can take prominence.

In 2018, SEO marketers need to up their game and shift their focus beyond rank and towards revenue. Having experience that spans multiple channels with an integrated mindset – especially on SEO and PPC synergy, combined with a performance mentality—sets up people who are new to the market for success. For marketers who were brought up in the ‘traditional SEO market,’ 2018 is a time to adapt or die.

Algorithmic chasers, technical SEOs, and Google Doodle followers should hone their technical skills to focus on emerging voice search technologies and AI applications. Content is key but content alone is no longer king; content, context, and relevance will drive performance of content and digital marketing, and SEO is part but not full parcel.

From a strategic and development perspective, a new era of customer-first marketing means that SEO marketers need to find new ways to understand preferences and communicate with audiences in multiple and meaningful ways and across all channels. SEO is part of a new and complex way of building authentic relationships with customers and brands.

In 2018, marketers can no longer be lazy with the content they create and the campaigns they optimize. And, to elevate personal and professional performance, marketers must learn how to up-level conversations across their organization and across multiple departments. To get executive buy-in, SEOs need to talk a different language – a CMO is not interested in a list of rankings, they want to know the impact of SEO on performance. In 2018, SEO is content and content is SEO, content is digital and digital is content. Don’t be left behind.

Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting

Every year we come out with views on trends. Every year site owners ignore what matters.

This year, however, it’s going to be more of the same.

Mobile. Security. Speed. Some people will claim PWAs when they’re really full of crap or just don’t understand scale limitations and the harm PWAs cause.

As the SERPs continue to get more competitive, brands must be prepared for voice and mobile and should also have high-quality content and links as these are going to be the most influential factors on search visibility in 2018.

As much as we’ve heard it before, content is very important. With Google using intent as a signal of the quality and usefulness of your content, you must act like a publisher that creates high-quality content that is not only relevant but useful in the moment of need and meets end user intent. If you have low-quality content and the content is not engaging, you might get impacted by Panda.

Google is big on the user experience. With users moving away from desktop and using mobile phones and other devices and desktop usage declining, it is imperative you have a fast-loading website that provides a great experience across all devices and platforms so users can find what they are looking for quickly and easily.

Over 20 percent of queries are via voice search, according to Google, and users are asking more “how to”- questions along with other question-related content. This means brands must have sound content strategies that dominate quick answers.

Voice search is changing the way users are communicating with Google and other search engines to find relevant answers to their questions and it is becoming an integral part of the Google experience. SEMrush and other providers offer tools that show you what traffic is from featured snippets, etc. and it is rumored Google is working on something for voice searches in Google Analytics.

You should also use structured data to provide search engines with the information they need to better understand what’s on your site to maximize clicks, visits, and conversions. The Schema Tester can help with testing your markup.

And, at the end of the day, links are still at the heart of Google’s algorithm. Having high-quality links from different referring and followed domains is still important. If you make a great site with great content and your site is a resource people gain value from, you should not have a problem getting links naturally.

Voice search is going to be more important in 2018. With the expansion of mobile and new home assistance devices like Alexa, Echo, and Google Home being developed into home products, voice search is going to grow exponentially.

Smart marketers will be seeking ways to prepare for this development and will need to optimize to find their way into the answer for voice searches. Voice searches tend to be more verbose so delivering more relevant responses may require different strategies.

Accountability of your SEO efforts is another area that is growing in importance. Going forward SEOs need to be able to quantitatively show the value of their online marketing by identifying and implementing Key Performance Indicators (KPIs) which will demonstrate the value added by their SEO initiatives. If you haven’t already done so, 2018 is a good year to get certified in Google Analytics.

Dave Davies, CEO, Beanstalk Internet Marketing

The biggest shift I think we’re going to functionally see is in content.

Historically, as marketers, we’ve looked at content from the perspective of driving people into the funnel we want them traveling down or as a link building/social media tool. I think what we’re going to see in 2018 is a significant shift in how content is laid out and what content is put on a page or site.

As machine learning improves, we’re seeing a rapid growth in Google’s ability to understand not just language, but user intent. As these both advance, what we’re really seeing is Google’s ability to judge a page/site’s ability to fulfill the searcher’s intent improve dramatically.

And so when a user searches for “asparagus bicycle” Google is no longer just judging the authority of the page and it’s content but what type of content it contains, and what various types of content the query may be requesting.

Is the user looking to buy such a bicycle? Is the user looking for the cooking utensil? Or do they just want to know the history of such an obscure phrase?

It’s the page that offers the highest probability of matching possible intents that will win, meaning we as content producers will be looking at ways to maximize those odds by answering multiple intents. We’ll be looking to attract and serve even those visitors who aren’t looking for our products or services because serving them allows us to improve our probability of ranking the query that is entered by those who will convert.

And let’s not forget media types. Do those various personas have different media preferences? If they do we’ll be looking to cater to that as well.

2018 is going to be a pivotal year in how to approach and understand content and how content is digested by searchers and what their expectations become.

Darrell Davis, SEO Manager, The Penny Hoarder

The 5,000-word ultimate guide-type article continues to be valuable for users while also ranking well. However, the length is not practical in every scenario. In some cases, creating several pieces of related content is the better option to cover a topic.

Several models exist for this method, but in my experience, there are three keys to creating clusters that rank well and promote a positive user experience:

Start with keyword research to determine what information the target audience is looking for.

Format the cluster so all the articles in the series are readily accessible to users. A related links section can work for a smaller cluster, but you can also use internal linking and anchor text to tie the series together. This also helps Google connect your content, increasing rankings across all the articles.

I think the single biggest trend we’ll see in 2018 is businesses trying to figure out how to integrate AI into their content marketing strategies.

A lot of companies will spring up purporting to produce cheap, AI-driven content. These will likely be little more than advanced content spinners.

Much of the early adopters of AI-produced content will be disappointed, except for those that are happy with slightly better versions of the cheaply spun content that is being produced today.

Ultimately, by the end of 2018 or mid-2019, we’ll see a swing back to “natural” content produced by real humans who can produce valuable content that actually provides value.

Google has been hit hard this year with accusations that their algorithm is too forgiving of “fake news.” It mirrors the accusations they were getting hit with about content farms shortly before Panda, only now it’s happening in a hostile political climate.

They’ve had a patent on the books for a couple years now for an algorithm called “knowledge-based trust” that is supposed to help them identify which information is factual, and they’ve never had a stronger incentive to implement something like that than they have now. I wouldn’t be at all surprised if sites with a reputation for publishing fake news started getting hit hard next year.

2017 also saw a long list of “Phantom” updates that targeted sites with thin content, ads above the fold, misleading links, deceptive advertising, interstitials, and other interface-breaking forms of manipulation. We can expect that trend to continue in full stride.

Finally, Google issued an outright warning this year about manipulative guest posting, which isn’t the kind of thing they typically bring up without having something in the works. There’s been a bit of resurgence in old-school “article marketing” style “guest posting,” and I’ve been around long enough to see that this kind of manipulation never lasts. So keep your eyes out for a guest-posting algorithm in 2018.

Eric Enge, CEO, Stone Temple Consulting

Two big SEO trends to watch in 2018:

Trend 1: You Need to do More With Content

You want to know one of the most important consequences of machine learning? For Google, I believe that it’s an ever-increasing ability to better understand content relevance, quality, and overall value on a topical basis.

This is going to shake up the search results over the next couple of years, particularly on informational topic. As a result, nearly all of us are underinvested in content creation and promotion.

So one thing you should do in 2018 is invest more in the content your publishing on your site, the content you publish off-site, and how you promote both.

In particular, focus on content that addresses specific user needs, and don’t be afraid to address a number of very specific topics. If you execute this the right way, you’ll get a strong payoff in the long run.

Trend 2: Featured Snippets

Yes, people talk about these a lot already, but I don’t think they realize that they will be far more important in the near future. By 2020, one estimate (from Andrew Ng, Chief Scientist at Baidu) says that 50 percent of all searches will be via voice or image. Data that we’ve published at Stone Temple says that two-thirds of people already use voice commands with their phone at least some of the time.

And, according to Strategy Analytics, by 2020, 75 percent of all Internet-connected devices will be something other than a PC, smartphone, or tablet. That means that most devices will be driven by voice interaction. While many of these may have companion screens, people will get used to interacting with them via voice, and receiving their answers back via voice.

The practical upshot of this is that you’ll be getting one single canonical answer. That coming reality is the reason that Google and Bing are pushing featured snippets so aggressively.

They are striving to be able to determine the one best canonical answer, as in this new reality, it will be critical to the quality of their service, far more so than is the case today (where the first reason being wrong is not a crisis if the second one is right).

That means it needs to be a huge priority for you, too. If most of the info searchers receive will be in a list of results containing only one answer, either you’re the source of that answer, or you’re not. And, yes, you want it to be you, and not your competitor.

Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot

Three things stick out to make big movements in 2018:

Integration with Paid Media/Marketing

If you ask five brands where their SEO team sits, you’re going to get five different answers. As an industry, we’ve had a hard time figuring out where to “put” SEO in the org – Is it IT? Is it .com? Is it marketing? Is it PR? – because SEO is really all of those things.

While that won’t get solved in 2018, we need integrate the SEO team alongside other marketing, both paid and owned initiatives. The brands that give their channels visibility into what the other channels are doing will be the brands that win.

There Are Other Engines Out There

Google gets our lion share of attention, but it’s not the only kid on the block. Customers have more options to choose from, and they’re looking to social networks to start that searching, places like Pinterest, Houzz, Next Door, Facebook, and Trivago.

Paid placements exist to buy our way into these platforms, but we have to start thinking (and prioritizing) how we can improve our organic rankings in these. Let’s also not forget that some 55 percent of U.S. online shoppers are starting their product searches on Amazon, too.

Optimizing for New Search Methods

Just like Google isn’t the only search engine anymore, written, text search isn’t the only way people are searching. Voice search and image search are becoming the new norm.

Shelly Fagin, Founder, Highly Searched

2018 will continue to focus on preparing websites for the shift to a mobile-first index. Google is giving us plenty of time to address issues before the switch occurs in 2018 and even then we are told, it will be a gradual rollout.

In the meantime, we should focus on continually improving essential factors such as mobile UX, page load times, and content analysis.

If you’re not in an industry where there’s an advantage to using AMP, take some valuable tips away from the project instead. Focus on clean, simple design free of unnecessary fancy animations and effects and do your best to load those pages as instant as possible.

You should be reading through your pages and remove any “fluff” content that doesn’t need to be there. Mobile real estate is way too valuable to waste space that’s not meeting the needs of our searchers. Focus on providing a clear and concise call-to-action. Let’s keep it simple.

Aside from mobile, in the past, our primary focus may have been to solely drive relevant traffic via search engines to our websites, today that is no longer enough. Our SERP competition becomes more fierce daily; personalized search influences rankings, Instant Answers, featured snippets, and more ads are occupying our organic space than ever before.

Getting the number one spot on Google doesn’t hold the same value we fondly remember from the past. As marketers, we need to be equally focused on converting the traffic we do get and making sure we provide an exceptional customer experience overall.

I’ve seen a massive increase in the usage of chat functionality by visitors who are expecting instant answers or assistance to meet their needs. Some sites may need a knowledgeable, well-spoken individual responding to questions while other customers are happy to book appointments or confirm purchase ship dates with a bot, it’s going to vary from site to site.

In an industry whose primary product/service can be confusing or overwhelming, try reaching out first to site visitors and offer to help answer their questions. This tactic is especially useful if you’ve noticed they’ve been on a particular page for a while. Searchers today have been conditioned to want info fast and if you don’t give it to them, your competitors will.

The role of an SEO is continually expanding and evolving, and it’s crucial to recognize how to send the right messages at the right time. Take the time to learn about the sales journey our customers or clients may take.

If you’re in front of a cold audience with your “Buy Now” button directly in their face, you might be missing opportunities, especially for more significant ticket items. Consumers need to become familiar with your brand and build a level of trust before making that purchase.

Learning how to interpret your data and identify critical missing elements in your sales funnel. Also, see this as an excellent opportunity to open up communications with and learn from our paid search or social partners. Let’s take full advantage of that opportunity.

Casie Gillette, Senior Director of Digital Marketing, KoMarketing

What has been really interesting to me over the past couple of years is watching answer boxes, featured snippets, and knowledge panels take over more space in search results. It’s had a big influence on our content marketing objectives and – for many of our clients – we were able to take advantage early.

Heading into 2018, I see the search results further growing and changing. As a result, understanding our users, the intent of their searches, and what the search results are showing is more important than ever.

You may not want to create top of the funnel content. However, if your audience is looking a particular phrase and it’s top of the funnel, you need to think about what content you really need.

Damon Gochneaur, Founder, Aspiro Digital Marketing Agency

We spend a lot of time working with local businesses, and by far one of the biggest areas we see for improvement comes with the implementation of Schema. With new restaurant Schema types released this year, it’s obvious Google leans more and more on structured data as it seeks to provide the most relevant answers.

And surprisingly enough, links still matter. Local businesses, maybe more so than any other business type, can reap some of the largest SERP ranking improvements from link building, yet are often times completely ignoring link building.

From sponsoring local events to discounts for local organizations and associations, many local businesses spend immense resources on being part of the fabric of the community but fail to take advantage and extend those efforts to their digital footprints.

If local businesses spent time implementing Schema and making link building a priority for 2018, they’d reap the rewards of improved rankings and increased site traffic for years to come.

Brian Harnish, SEO Consultant, Site Objective

In 2018, if the removal of net neutrality passes, it will likely be an even greater challenge to find traffic. While an SEO’s job will likely not change much, there may be major changes and even much less granularity in terms of segmented audience channels in analytics reporting and SEO audience targeting.

As networks (presumably) increase prices and take away the ability of others without access to see those traffic streams, it will be even harder for an SEO to identify methods of optimization to attract quality traffic to their clients’ websites. Much of it could end up being at the hands of the network, filtering down to the search engines as appropriate.

Under the removal of net neutrality, people with spending dollars will prioritize their more favorite network packages (like Facebook and Twitter vs. Pinterest and Tumblr) over those who are less important to them, which can likely create greater insight into audience consumption behavior. But, the reporting will come at an ever-skyrocketing cost, likely greater than if net neutrality were left alone.

Aside from the speculation of the passing of net neutrality removal, mediums for organic reach will continue to shift towards mobile, with mobile increasingly becoming a focus of online marketing efforts. Even better site speed, responsive design, and mobile-focused elements will be more important to optimize for.

Local search and voice search will continue to be on the rise, as greater emphasis on “near me” searches increase, and people continue to use voice search as an easier means to accomplish their objective.

It will be even more important to focus on things like AMP, mobile site speed optimization, mobile UX optimization, along with local and mobile audience targeting. Conversational search keyword phrases will also be an important consideration as voice search continues to grow. These are not going away, and likely will end up becoming deeper and more diverse as time goes on.

Christopher Hart, Head of Client Development, U.S., ScribbleLive Linkdex

Without a doubt, one of the biggest trends that has already begun to take place and will continue well into 2018 is the consolidation of niche MarTech players by larger content cloud vendors, with the role and importance of SEO increasing significantly throughout this transformation.

Last year, I discussed the rise of the CDO “Chief Digital Officer” and the transformative role this position would have, specifically around turning siloed organizations into customer-centric digital first operations. While I still see this trend in play with many enterprises still in the midst of their digital transformation, the convergence in the MarTech space is creating many synergies and opportunities and this should be seen as a welcome development for brands and agencies who are looking for an edge in regards to their SEO driven content marketing or outreach strategies.

In this new environment, the digital marketer who views SEO in a broader context will certainly come out ahead of the competition in 2018 and beyond. By expanding SEO from just a tactic or strategy, to become more of a role that encompasses the entire buyer journey, digital marketers will find that their SEO initiatives can be far more effective.

What would this look like?

A more holistic approach to SEO would begin in the content ideation and planning phases, and extend into content creation, publishing, distribution, and promotion, covering all content and outreach across the entire end to end buyer journey. SEO that encompasses all stages of the content lifecycle and embeds itself into every step of the buyer journey is a far superior approach, and will reveal incredible actionable insights with the right reporting in place.

While this may have seemed unrealistic in the past, content cloud vendors are making it easier for digital marketers to break out of a channel mindset and keep the end user clearly in focus across the entire buyer journey, over every channel, and from any device.

Fairly recently, I’ve seen a resurgence of on-page SEO factors making a difference in search engine rankings. While links are still important and it’s incredibly difficult to rank well without links from other websites, content and on-page SEO is becoming increasingly important.

For 2018, I recommend making sure you have your website’s link profile in the best shape it can be: devoid of spammy, low-quality links. Have a good link acquisition plan in place. Then, for 2018, focus on on-page and on-site SEO.

Focus on your website structure first, then work on reviewing your individual pages’ on-page SEO. Optimizing each individual webpage, adding additional content when needed, and using proper markup (heading tags, bulleted and numbered lists, tables, etc.) when appropriate.

Schema markup opportunities should be reviewed, as well. Having the right combination of great content, on a page that’s properly optimized for visitors, can lead to great search engine rankings.

Featured snippets, for example, are one of the rewards of properly marked up and optimized content that helps visitors answer questions or helps them get the information they are looking for.

Take a look at your current pages that are underperforming on your website (not getting as many visits as other pages), and ask the following questions:

Is the content on this page outdated and can it be revised?

Does the page go in-depth enough to answer questions visitors could have about the topic? Could you add more content (text, images, photos, graphics, quotes) to the page?

Is the web page linked enough from other pages on the site? Does it have the appropriate number of internal links?

Is the page optimized (as in SEO)?

Does the page reference a main keyword, a secondary keyword, and related keywords? If not, you can find those secondary and related keywords fairly easily. Look at the bottom of the Google search results for the main keyword under “searches related to”, and then review the Google auto-complete search for the main keyword.

Are you using the appropriate heading tags on the page, such as H1, H2, H3, and H4 tags?

Are you using a proper title tag and meta description tag on the page?

Those are just some of the on-page optimizations that can be done that are often overlooked. The emphasis now should be on on-site and on-page search engine optimization for 2018, especially if you have overlooked it in the past and previously just focused on links.

Jim Hedger, Creative Partner, Digital Always Media

This is the weirdest year to try to write predictions about technology and search. Many others have written about voice search and mobile-everything, please read each one carefully, and assume I agree.

I have to write about politics. I think the business environment will have a greater impact on our world than any changes Google or Facebook might make.

However one might feel about the Trump administration and for whatever reasons Mr. Trump was elevated to the Oval Office, the tech community in the United States, like virtually every other sector of the population and economy, is going to suffer. The year-old Trump administration has isolated America and the detrimental effects of that isolation are beginning to show.

America is losing its grip on the tech world. The Trump administration is actively preventing some of the smartest technical brains from learning or working in the United States because of their places of origin.

Now many of the biggest tech businesses are relocating teams to Toronto and Singapore and Zurich and Vancouver rather than setting them up in California, Texas, or Washington State. Alphabet alone is investing tens of billions in several projects spread throughout the Greater Toronto Area and the surrounding region.

Uber, Bing, Amazon, and Tesla have also refocused billions away from the United States and into other nations because the high-level R&D they’re doing is simply too critical and way too expensive to place them in what has essentially become an unstable environment.

In the final weeks of 2017, the FCC repealed the protections that enshrined Net Neutrality in law. Ultimately this will make everything on the American Internet more expensive.

It won’t make the Internet more expensive in Canada, Europe, Asia, or in the South Pacific. The Swedes, Danes, Nords, and Finns will not pay more for the Internet because the American FCC canceled Net Neutrality, but Americans will.

Every American will, including American tech businesses.

Voting for incompetent administrators has consequences. Increased business costs are apparently going to be among them. Some business will not be able to continue operating in the United States and will either shutter, move, or simply not open in that environment, to begin with.

Because the Trump administration has stopped engaging in multilateral international agreements the most successful trade arrangements in history, NAFTA is likely to be abrogated. This will have extraordinary effects on the manufacturing supply chain and likely cause economic dislocation in several industries, including tech.

As it stands right now, the tech, business, and academic worlds are relatively seamless between Canada, the United States, and Mexico. While specialized visas are still necessary to work between the countries, those visas are relatively easy to obtain, most often at the point of entry. We might revert to a system where we have to apply for a working visa to simply speak at a conference on the other side of the border.

The Internet is too important for the global economy. It is very likely that 2018 will be the year the International community actively worked specifically to remove responsibilities for it from American hands.

American businesses will have to work harder to beat the bottom line next year. Consumers will have less spending money and businesses reliant on the Internet will have higher capital costs to bear each month.

It stinks and it’s unfair and it’s not the near-term future the American people deserve but it’s the one a sufficient number voted for to make it a reality for all of us. And so it goes.

America will rebound. It always does. But the nation will have to go through a rough time first.

Jon Henshaw, Senior SEO Analyst, CBS Interactive

Google will continue to consume and find more ways to use structured data in 2018. Brands and businesses have an opportunity to create more search visibility by increasing their use of structured data on all of their pages.

I recommend using as many relevant Schema.org item types as possible. There should also be liberal use of lists and tables to better position content for featured snippets.

UX will also continue to be important to Google. Brands and businesses need to focus on site speed, above-the-fold rendering, and reducing their bounce rate from search engine result pages (SERPs).

Going forward, we should assume that if any part of our pages creates a poor user experience, Google will eventually turn their attention toward it. Focusing on good UX not only future-proofs your site for Google, it can also increase repeat visits and grow your site beyond the SERPs.

Bill Hunt, Global Strategy Consultant, Back Azimuth Consulting

For 2018, I believe there are three key areas of opportunity for SEOs.

Understanding Searcher Intent

Everything – from Hummingbird to machine learning – is pointing to the requirement to really understand why a person did a query, what type of content they were expecting to get and ensuring it returns your content that matches that interest.

When companies take the time to understand this ecosystem, we can see exponential gains in performance. The days of bait and switching content to achieve the marketer’s goals are over.

You can no longer hijack a searcher looking for basic information and try to get them to download your sales-oriented white paper. Smart companies are asking an additional question of “If I show the user this content what is my opportunity and how do I nurture them to the next step?”

This will be critical to be successful in the new AI world, especially with some of the rudimentary rules that are prevalent. If we take the time to understand these key steps and adjust we can reap the awards. I have seen cases where just changing a snippet or a landing page header has improved conversion by 10 to 40 percent.

Unfortunately, SEO – and search in general – is typically soloed into focusing on “The Google” and not really considered for other tactics. Depending on your industry you need to optimize for Instagram, Facebook and especially Pinterest.

We also need to think about alignment across mediums. I have a few clients that are seeing significant searches after a specific tweet or Facebook post. Since it is nearly impossible find that content in those mediums they turn to a search engine.

By simply monitoring Google Search Console, you can often see the collaborative impact of social media increasing awareness that prompts search. A great practice is to review the other campaigns and ask the question “If I need to find this later how might I search for it, and do I show up? ”

HREFLanguage Implementation

A number of sites are missing out on significant conversion opportunities since the wrong page shows in a local market.

For example, we had a client that realized their Argentina pages were ranking in Peru and while the rank report showed a high ranking they were not getting clicks. Once they implemented HREFLang and the Argentine page was replaced with the Peruvian page, they had an 80 percent increase in clicks and similar sales increase in the first month.

Unfortunately, as many as 76 percent of companies are implementing HREFLang incorrectly based on a recent SEMRush study. Many companies are making some very basic mistakes. If you sell globally, you should invest the time to ensure the right country or language version is showing in each market and make the appropriate adjustments if not.

Mark Jackson, President & CEO, Vizion Interactive

Google is trying to move from being such a link-based algorithm (has for some time), but things will continue to be sorted out. Google has tried to address link-based spamming by way of Penguin, but how so might they address spamming targeted towards creating signals, outside of link spam?

For example: Click-through-rate may be an indication of why Google might want to surface a particular website/webpage for a set of queries. However, what if someone were artificially inflating those numbers by way of a bot or macro? (Yes, I have evidence of an SEO firm doing this for themselves). How so might Google correct that type of spam?

All along, Google has tried to emulate human behavior. Google’s RankBrain is supposed to do this.

What if a human (SEO) is not human, after all, but has created mechanisms that “look/act human” (much like RankBrain)? Battle of the machines?

Google is evolving to try and incorporate more “human-like” signals (Click-through-rate; brand; social signals), but many of these can be artificially influenced. It’s pretty easy to create a mechanical method of “human-looking” machines searching for a brand, or finding their domain (or a particular page) and clicking or pumping up “engagement” with social posts.

We call this whack-a-mole. Fix the link spam issue and create other (more complex?) issues.

So, I would say that 2018 is a challenge for Google, as much as it might be for SEOs.

For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). We should also focus on the user experience and conversion rate within the websites, to – again – focus on things more in our direct control.

By optimizing the websites to ensure that they are mobile friendly (same content on the mobile version as the desktop?) and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.

Now Google needs to do their part to ensure that artificial signals don’t prevent “the right thing” from working.

Dixon Jones, Global Brand Ambassador, Majestic

I think the big “OH MY GOD!” moment will start around May. That’s when Europe (including the United Kingdom) starts to enact new legislation known as “General Data Protection Regulation” (or GDPR, as it will be known).

To start with, U.S. companies won’t care – just like drinking and driving was not seen as important in the ’60s or smoking in public places was acceptable until the ’90s.

But when a U.S. company, selling to an EU citizen, is seen to tread on that individual’s personal data, and when that US company realizes the fine is 5 percent of their worldwide revenues – per instance – then I rather think this could reframe the mindset of digital marketers.

2018 will be the year where Google’s machine learning algorithm RankBrain becomes increasingly smarter. Expect Google to get more and more intelligent at automatically sniffing out content and links that are unnatural.

As an SEO, this means that you have to significantly raise your standards around quality content and links in order to achieve top search engine rankings. Moreover, Google will continue to elevate the importance of usability and technical SEO factors, such as site security, page speed, mobile friendliness, and navigability.

SEOs will need to collaborate closely with designers and developers to prioritize technical SEO and usability search engine ranking factors to gain a competitive edge.

Ryan Jones, SEO Director, SapientRazorfish

Mobile! Things like AMP and PWAs are still very young and offer lots of opportunity. Plus there’s Google’s mobile-first index, which hasn’t officially launched yet. So yeah, mobile is still big.

But if we’re looking for a bigger trend it’s that SEO and what we call “real marketing” will continue to blur the lines between them as the job of an SEO becomes that of a traditional marketer – having to understand the user, the competitors, the marketplace and also the implementation side.

I started off talking about AMP and PWAs and those are very technical things – so technical SEO will continue to be more important as well.

Julie Joyce, Owner, Str0ud LLC and Link Fish Media

Just as I was concerned with mobile last year, I’m still trying to make sure clients understand the importance of it for 2018. I really think that looking at your traffic/conversions from mobile is critical now.

In addition to this, I’d expand that to trying to really get better at tracking and analyzing how people are finding you and what they’re doing on your site. I still deal with some clients who almost never look at their Analytics or Search Console, and a few people haven’t set it up! If you aren’t watching, find someone who will watch for you.

I recently did an audit where I discovered that a large percentage of visitors were visiting the contact page but apparently the client was not getting any contacts. A quick contact form check revealed that there was some broken code so nothing was being sent.

We all need to be better about making sure that processes that once worked still work! Anytime something seems off, you really need to dive in and see if you can figure out what’s happening before things get worse.

I’ve seen people block their whole site with robots.txt files for the last 10 years and that’s still happening. They’re not blocking staging sites.

It makes me think that with so many bits and bobs to focus on, it’s easy to lose sight of the really simple ones.

Michael King, Managing Director, iPullRank

Frankly, I don’t think there are too many remarkable changes that will dramatically impact what we’re doing that are on the horizon.

If your site is fast, your data is well structured and marked up, your content speaks to specific audiences in alignment with their expectations and it’s all well-linked both internally and externally, then you’re positioned to continue to perform.

One of the trends I expect to see in 2018, which will have a significant impact on all aspects of SEO, is the increasing role of artificial intelligence.

AI will force marketers to shift away from tricks, traditional “keyword phrase” thinking, and manipulative linking practices, instead focusing on solving their visitors’ needs.

While this holistic approach will eventually eliminate a lot of the issues created by some SEO practitioners over the years, I suspect that search engines’ engineers will initially overestimate the precision of their AI, leading to Penguin-level collateral damage.

If you’ve been following artificial intelligence for any length of time, you’ve probably already heard about some of the unintended consequences it’s produced. That’s exactly what I expect to see when it starts trying to evaluate content on a large scale to determine where webpages should be ranked. Even though humans can fairly easily evaluate a piece of content, it’s still incredibly difficult for AI to understand it in the same way we do.

For marketers, this means producing amazing content — and providing additional context to help the search engines understand that content. This could include things we’re already familiar with, like URL structure and structured data, as well as things that have yet to be invented.

Ultimately, success in SEO in 2018 and forward will depend on creating amazing content and making it as easy as possible for search engines to understand exactly what that content is about.

Mobile SEO in 2018 is going to be all about Progressive Web Apps (PWAs). Google has begun to treat PWAs just like normal apps in their Android OS, and has also started spinning off some of their specific-interest knowledge-graph style resources into PWAs; this includes Sports, Restaurants, Weather, Contribute and Traffic PWAs.

PWAs are especially important as fewer people seem to be actively searching or browsing for apps. While the number of apps being created and maintained keeps going up, the number of people searching for apps is not keeping pace. PWAs may help companies build a bridge between the discoverability of the web and the engagement and satisfaction that users experience with apps.

They have unofficially indicated that PWAs will be added to their Google Play app store, and Windows has done the same. There are also indications that Google may begin to test sponsored App Pack rankings.

Google’s mobile-first indexing update will hopefully launch in 2018. It may be a stretch, but my new prediction is that this is more about moving the web into Google Play, rather than moving apps into more search results.

This is important for desktop too, because everyone is starting to realize how useful PWAs are on desktop too, especially as Windows pushes their desktop OS to be more app-oriented and phone-like.

It is also relevant for iOS – If you missed it, in 2017 Apple made it clear that Safari would soon support the ServiceWorker files that make PWAs so fast, so it seems like they have flipped, and really see the benefits. Just this month (on the 12th), in their quest to eliminate the use of app templating services, Apple endorsed PWA’s as a better option for companies with limited budgets than templated native apps!

AMP will probably have to make major changes or face a reckoning in 2018; despite the faster speeds, there are still significant problems that need to be resolved in terms of UX and measurement.

Other things to keep watch on are the push to mark up everything, including product databases and other kinds of databases into Schema, so that the information can be parsed and presented on non-traditional devices, through voice search and interaction – like with Google Assistant, Google Home, Android Auto. This is also a big deal with non-Google products like Amazon Alexa, Siri, and voice-enabled TV remotes.

Joe Laratro, President, Tandem Interactive

Answer box results are powerful. Answer box results drive lots of traffic. Answer box results are the Holy Grail for organic search optimizers right now. Answer box results are not forever.

The competition is heating up for “position 0” results. The basic strategies for obtaining this type of result are well agreed upon. We need great content that answers the question on an optimized platform (good site speed, mobile-friendly, etc.).

Answer box results are getting sniped by someone writing a better piece of content that better answers the question, on a more optimized platform. Google created an all-out war for generating amazing content!

The net result of this content war makes the search landscape on Google much brighter, but the online world changed dramatically in 2017. We saw the swift shift from desktop to mobile, consumer behavior tilted from email towards voice calls (not counting e-commerce sites), and voice search is impeccable with the rise of screen-less devices like Alexa and Google Home.

What do these changes mean for organic search? Commitment.

The path to success is a steady commitment to holistic SEO. The smartest brands must constantly focus on improving their content, streamlining their user experience, and utilizing the most innovative trends to stay top-of-mind, all of which will help them crush SERPs.

Final thought: Watch for the integration of screen-less devices like Amazon’s Alexa and Google Home with smart TVs and phones. Paid search and organic search win when there are ways to choose the result.

Roger Montti, Owner, Martinibuster.com

There should be two big trends for 2018:

Content Optimization, Focused on User Needs

Answer Box Optimized Content: This is critical for all sites, whether you’re an e-commerce or advertising based publisher. While the search queries that trigger an answer box typically do not lead to sales, these kinds of queries represent an opportunity for the merchant to gain visibility with an audience that may need or recommend their products somewhere in the future.

Images: Images are increasingly important for ranking.

Video: Video is exploding and the good thing about video is that you don’t have to spend a fortune on production software to make good videos. If you’re not producing videos, go check if your competition is already there and see if that convinces you of the importance of this kind of content.

WordPress Optimization: As good as Yoast is, there is no single plugin that can make your WordPress SEO decisions. There is no button to push for this one. Yet many plugins and themes come with features built-in that are very unhelpful to your optimization efforts. Page Builders, plugin developers, and theme designers are years behind our needs for SEO. If you’re not analyzing every plugin and theme for improvements then you’re not going to be properly optimized.

Link Alternatives, in the Form of User Satisfaction

SEO is conducted on the understanding that webpages rank because of how relevant a webpage is to a search query and how many links point to that webpage.

But that’s not the reason why webpages rank anymore. Site speed, geography, content that fits the format of the Answer Box, mobile friendliness – none of that has to do with keyword relevance or links.

Nor does it have anything to do with 200 ranking factors. In fact, set aside the notion of 200 ranking factors if you really want to understand why site A ranks and Site B does not. The site with the most links doesn’t always rank at the top.

This is bad for traditional SEO. Traditional SEO is focused on building (keyword relevant) links and (keyword relevant) content. But search engines aren’t ranking sites that way anymore.

The reason any site is ranked is based on how likely that page is going to satisfy a user. How popular or well known a site is can also influence the search engine.

I have doubts about how much a keyword popularity tool, anchor text ratios, and other “traditional” kinds of ranking metrics might help one understand why the search engines rank a site.

The reason the top three rank at the top are often different from the reasons why positions four through six are ranked. The sites are so different the reasons why they’re ranked can’t be in the same ballpark. No current SEO tool can punch you out of that paper bag.

It all comes back to user satisfaction, satisfying different groups. When you look at the SERPs through that filter, they begin to make more sense. Which is why I say that consideration of user satisfaction will be a major trend for 2018.

Britney Muller, SEO & Content Architect, Moz

Search is changing at an alarming rate. New SERP Features will occur, voice will get better, and traditional SEO fundamentals (like the recent longer meta descriptions) will shift.

In order to stay ahead in 2018, SEOs will need to stay informed, be nimble, execute changes quickly, and test often.

Lee Odden, CEO, TopRank Marketing

One area of focus for greater marketing and SEO performance in 2018 is the confluence of content, influence, and social.

In the way that customer-centric topic focus works in search to provide clear signals to people and search engines what the best answer is for a query, the same is true with integrated social signals, media coverage, and influence.

Brands that architect topically specific content programs that are optimized, socialized, publicized, advertised, and influencer activated will create a superior “best answer” experience, wherever customers are looking.

Chuck Price, Founder, Measurable SEO

Thanks to the increasing role of machine learning and artificial intelligence in the Google search algorithm, successful marketers will be focused on user intent in 2018. By matching search results to user intent, Google provides a better user experience. Google’s interest in providing the best user experience is far from altruistic – it’s what keeps users coming back to the platform and drives ad revenue.

That said, there is no indication that top ranking factors are going to be any different in 2018. Still, a well-reasoned and thought out approach will be needed.

Measuring the impact of what you are doing is also key. This will give you the insights necessary to develop and execute strategies for improvement.

Ranking Factor #1 (or #2): Content

Think about the purpose of the content that you are creating.

Is it genuinely useful? Does it meet a user’s needs or intent? How does is stack up against the competition? Are there any gaps to fill?

For measuring purposes, I recommend adding Avinash Kaushik’s to your Google Analytics account.

Ranking Factor #2 (or #1): Backlinks

Link building in 2018 isn’t about numbers, but quality. Link relevance replaced PageRank years ago as being the most important consideration when building links.

The best links are those that appear on pages where it would be natural for a user to have an interest in clicking on it.

Rather than obsess on whether link building improves the ranking of a particular keyword, a better measure is impact on the overall number of keywords that rank and improvements in organic search traffic.

Ranking Factor #3: RankBrain

This isn’t something that one optimizes for independently. Think of RankBrain as a form of artificial intelligence that connects the dots.

By focusing on user intent and relevance, you will be aligned with the missive of RankBrain.

Patrick Reinhart, Senior Director of Digital Strategy, Conductor

Voice search will continue to be included in discussions around the industry and not only its impact on the space, but what the best way to track it is.

Moving ahead we will see a slew of new technologies come out that we will interact with, one more advanced than the next.

I have always said that the Echo, Google Home, and Home Pod are the Wii’s of voice search, or v1, whereas the Google Glass was v0. v0 introduced the concept and made it real, where as v1 brought it to the masses and made it commonplace.

Even though most Wii’s are sitting in a corner collecting dust, they made motion control a must-have for all gaming consoles. I believe these devices will work the same for voice search.

The big question that remains here, again, is how should we track it? Is there a difference between a voice command and a voice search (maybe)? Do we report on each individual device (yes)? What will the device mix become for everyone and do we report on those clusters as a new type of demographic (only time will tell)?

Meanwhile, websites will continue to trend in the direction of becoming online experiences, rather than destinations to simply gain information or buy something. With an increased focus on user experience, Google has challenged the SEO community to pay more attention to the overall experience of a website and how the content interacts with users, rather than just the basic elements that most optimize toward.

A larger focus on the design and structure of a site – and how it affects page speed, user interaction, clickthrough, and conversion rates – will continue to be larger parts of the discussions in 2018, where they were always a day two project for most folks over the last couple of years.

Google will continue to push webmasters toward having a better holistic experience between devices and sites that comply will be rewarded with higher user engagement and performance within Google’s SERPs.

2018 will be a year of change for SEO. Make sure you are proactively adapting your strategies to address these shifts:

This will be the largest shift in Google’s approach to organic results since the move from strings to things. If you are using responsive design, you probably won’t have to do much to prepare. If not, however, you’ll want to make sure you’ve checked your site for any potential issues.

With the mobile results adding more features (carousels, knowledge panels, etc.), sites will want to make sure they are using more than just the basics as the traditional “10 blue links” get pushed further down the page.

Know how they work and understand how they affect your bottom line. With home devices use surging, are you prepared?

Eli Schwartz, Director of Organic Product, SurveyMonkey

I believe that 2018 is going to be the year where voice search transforms how users search and SEOs need to optimize.

In 2016, Google declared that 20 percent of all Android searches in the Google app were conducted by voice. They have not updated this stat since then but that percentage is likely to have grown significantly given the growth in functionality of voice search.

As an additional point, if you look at Google’s holiday promotions from this, they ran some very aggressive deals on their Google Home Devices which saw discounts of up to 50 percent. At the same time, Amazon which is the other significant driver of voice search devices also dropped prices on their Echo devices for the holiday season.

Flooding the market with voice search devices will encourage people to conduct voice searches as they find uses for their new toys. Users that talk to their home devices will invariably end up searching by voice on their phones too. (Disclosure: I am speaking from experience as my Google Home led me to search via Google Assistant on my phone even more.)

Over the last year, the results/responses surfaced by these devices have been getting better as more people used them, and the Google, Apple and Amazon search engineers built in more integrations.

This new paradigm of users relying on voice search for many of their search needs will be a game changer for SEO.

Getting a website ranked in the top 10 is no longer good enough when users are looking for quick answers. A successful SEO effort needs to move beyond building content to rank on highly searched keywords and should have a heavy focus on providing answers for genres of unique queries that many people might search by voice.

This means that popularity of a topic as measured by trends, social media, and seasonality will become the new metric that drives content creation rather than just keyword search volume.

Grant Simmons, VP of Search Marketing, Homes.com

2018 (I believe) will be a lot of catch up on current SEO themes, with the biggest “trends” occurring around voice queries to search results.

With voice search comes two areas of interest to SEO folks wishing to connect with consumers: intent and context.

Neither are new concepts, but both will gain more importance as voice query search results become a standard, and search engines seek to provide the best answer in the most easily consumable format.

Fully understanding intent and context in a voice-as-the-primary-search-interface world means understanding; where the user question is being asked, what the best result would be based on location influence, and which is the best format to present the best result based on the available screen or interface.

Key to the last point I believe that automotive screens and voice responses will be a major battleground for advertisers in 2018, with many cities considering autonomous vehicles policies, the “connected commuter” will be primed for search and content consumption.

For SEOs this means an even more granular understanding of location relevance and the probable emergence of new (or better) tools and beacon technology to help target the commuter wherever they may be with intent-aware, location-relevant, and context-driven results – and these results may be presented as voice, visual (think inside the windshield), AR (think overlaid on the real world outside the car), or sent to a screen inside vehicles – in a hands-off driving experience, everything can be distracted driving!

#CommuterIntent – you heard it here first!

And where is Google in all of this? In car, they have Android Auto, Google Maps, Google My Business, Google Assistant (on many screens) and the ubiquitous Waze (which is used by many local governments for traffic analysis too!)

And as far as voice, in the past few weeks, even Google has acknowledged the value in understanding and reporting voice queries with the potential of integrating voice query data into Google Search Console.

Lastly, Amazon will dominate e-commerce queries in 2018 via Alexa voice, touch, and other innovative interfaces, leaving many e-commerce SEOs to focus in on the content-side of their marketing. This will be a growth opportunity for content marketing-specific agencies and a necessary and justified budget line item for in-house SEO teams.

Bill Slawski, Director of Research, Go Fish Digital

I have a couple of trends that I see coming for better SEO success.

1. A Growing Importance for Structured Data

Google announced this year that they will be offering the ability to perform searches by photography, using Google Lens, which seems very similar to Google Goggles, but may be an improvement upon that technology. One of the reasons why it may work better is that it will rely upon Schema. So, using Schema to describe entities on your website, such as brands and products and businesses is a good idea for businesses.

Make sure that Google knows what your business looks like, or that you publish event information in schema markup, and product information. This way, if someone searches using a photo of your business, they may get a lot of information back in response.

If they take a picture of a product you offer, they might receive some rich results in response to that search. Schema can help lead to richer search results and rich snippets as well, so if you haven’t got into using structured data on your website, it’s time to start.

Schema.org has a way of allowing extensions for different industry types of be added, so if yours isn’t yet, it may be soon. Schema allows you to provide more precise data.

2. Explaining Context on Pages Better

I am seeing more information in patents from Google that talk about collecting contextual information related to query terms.

If you are optimizing pages for terms that might have more than one meaning (such as Java, or Jaguar, or Bank, or horses) make sure you look at knowledge bases such as Wikipedia and what types of words or phrases are used on those to explain the context of the meanings behind those words.

If you are optimizing a page for a person’s name, include information that is unique to that individual to let the search engine understand which person you are talking about (because many people share names with other folks.)

Aleyda Solis, Founder & International SEO Consultant, Orainti

The biggest SEO change and trend I see already happening in 2018 is Google’s switch to a mobile-first index, so if a site is not yet mobile-friendly and optimized for it, it’s critical to prioritize this as it is now fundamental for its SEO success.

Another important trend that has already started and I can only see to become more important next year for success is AMP. Whether we like it or not, AMP is here to stay (unless our own sites become dramatically faster all of the sudden), not only to help improve mobile site speed of informational sites, but also as a way to easily implement dynamic content functionality and interactivity to transactional ones, through components like amp-bind; and ultimately, facilitating as well PWAs implementation with PWAMP.

Last but not least, will be the evolution of how Google accesses and assess JavaScript content, especially with the popularization of JavaScript frameworks usage as well as the latest news about Google not using anymore the previously required AJAX crawling scheme.

Dan Taylor, Senior Account Manager, SALT.agency

I’m really excited about the advancing changes being made within SERPs themselves and the changes in Knowledge Panels, featured snippets, and other special content results blocks (SRCBs). While to Google this is a relatively new change, anyone used to optimizing for Baidu will be well versed in dealing with fewer organic results on a given SERP (thanks to Baidu Baike and other features).

Google is getting better at understanding and recognizing search intent and common interpretations of phrases, and as a result SCRB’s will become more common and take up a lot of SERP real estate.

I think it’s also important to stop seeing featured snippets and other features as “position 0”. These features attract clicks, and traffic, and are viable optimization targets – and in a lot of SERPs, there aren’t 10 blue links anymore.

While there is no golden rule to optimizing for featured snippets, making sure your webpages are technically sound is a good start – utilizing semantic HTML markup for example. It then comes down to your content and your content’s layout.

Explaining these changes to clients, and getting them engaged with this strategy, will be vital to seeing results.

A key part of this comes down to reporting and how information is portrayed – for example, showing how the longer-tail keywords with a more focused search interpretations drive more enquiries than the big high search volume marquee phrases with multiple common interpretations.

Marcus Tober, Founder & CTO, Searchmetrics

In 2018, I think the smartest brands will be focusing more closely on how they define their market. We already see this trend in lots of places, like extremely precise targeting of social ads – but a lot of brands still approach SEO and content creation with a one-size-fits all attitude. This is why a lot of brands are losing out in organic search.

The more granular search engines get and the more factors affect the results displayed, the more closely brands have to define the portion of the market they want to own. With all the plug-ins and cheap SEO tools out there, anyone can apply a few basic, general SEO rules. And if anyone can do it, doing it isn’t enough to be successful.

This means the companies that will succeed in 2018 are the ones that do the most work in precisely defining their market and their users, and producing content that is specifically built to meet these users’ needs.

The smartest companies won’t necessarily produce the most content or the longest content, they’ll produce the content that most closely reflects the requirements of the most precisely defined market.

To me the answer to SEO success in 2018 and beyond is to pay close attention to where marketing in general is going. We can see an overarching trend of technological integration to help improve both recognition and personalization. So how does that apply to SEO?

Google Analytics is amazing. But it’s time to invest in and incorporate CRMs and tracking programs that better monitor and attribute user behaviors from all channels, but particularly organic search.

This includes keywords driving a user’s visit, their entry point and their journey through the site. This intelligence should also be used to recognize organic search visitors who engage across multiple touchpoints.

Users are increasingly prone to change devices and channels throughout the course of their brand engagements forcing us to attribute and analyze all points of action. It’s the same notion as “the assist” but we must consider all of a user’s interactions between first and last click.

Using search data to better understand the user’s original intent, and subsequent actions, provides essential insight into their needs. This in turn can drive the presentation of content for frequent organic entry points. Particularly as it relates to non-branded search. This can also inform the creation of content.

Speaking of creating content we can also use content strategies that better align with predictive and suggestive search. This also includes amping up the implementation of content pathways that anticipate a user’s next search before they make it.

Mindy Weinstein, Founder & President, Market MindShift

SEO isn’t going away and will evolve with the search engines and searchers. Here are my top two predictions:

1. SEO Will Become Even More Technical

SEO has always been technical, but with more technologies available for web developers, it is going to require an even more advanced knowledge on the part of the SEO analyst.

Take JavaScript as an example. With all of the various types of frameworks and libraries that exist, it’s critical to understand the impact they have on the search-friendliness of a website. That is just one example.

Let’s consider mobile-first. We have to ensure there are no underlying technical issues that are bogging down the mobile experience.

2. We Will Need to Focus on Voice Search

Voice search is all around us. We can talk to our watches, phones, computers and voice-activated speakers. We rely on personal assistants to find what we need. This technology has found its place in our society and it is only going to grow.

In terms of SEO, that means you can’t just focus on the traditional one-word, two-word and three-word keyword phrases. You also have to consider the questions people might ask and how they are going to describe their problems.

In 2018, we’ll most likely finally see a true mobile-first index. This is going to cause a lot of folks some issues if they haven’t figured out mobile yet. To the readers of SEJ, having figured out mobile by now seems like a no-brainer, but when I look at the vast majority of small, median (and even large) businesses, their mobile presence is abysmal.

Speaking of mobile, I don’t think that anyone who is doing content marketing can afford to ignore AMP in 2018. AMP pages rank. Period. If (and it’s a big if) Google continues with its AMP strategy, SEOs can’t ignore it.

With Danny Sullivan at Google, I’m hoping that 2018 will be the year Google gets a bit more transparent. The current communication from Google on all things SEO feels a bit haphazard.

We sometimes get conflicting answers or answers that can be interpreted in several different ways. Sullivan’s communication skills will be invaluable to all of us if he can work on streamlining the information coming out of Mountain View.

As always, good content is important. But I think we’ll see a continuation of 2017 next year where technical SEO can make a huge impact in a short amount of time for most folks.

We consistently see the quickest and largest gains in SERPs just by fixing technical items. Page speed, proper schema, use of H tags – all the basics we’ve been doing for years are still showing amazing results.

In 2018, I think we’ll continue to see less real estate for true organic results. It’s so important that SEOs understand this and diversify tactics. You need to know how to show up in all the different parts of SERPs. Ten blue links doesn’t exist anymore.

I believe 2018 will not be the year of voice search. For most companies, optimizing for voice search doesn’t make sense yet. And this year we’re going to see some fierce competition in Voice – and that won’t bode well for optimizing voice search queries. There will be too many variables.

And who knows where the majority are going to flock – Echo, Google Home, Siri or something we haven’t even seen yet. Voice search is coming – but not this year.

Think of voice search like mobile. Every year since 2005 or so, people would predict, “this will be the year of mobile.” When mobile actually did take off, we realized it wasn’t the year of mobile, but a seismic shift in audience behavior. That will happen in voice search too – but not this year.

Final bold prediction: I think we might get some clarity on some additional signals Google is using for rankings. Maybe confirm that CTR is a fact. Or dwell time. Or many other factors that some have been saying are factors – but no one really knows definitively.

Perhaps Sullivan will tell us. We can only hope.

Image Credits Featured Image: Paulo Bobita

This content was originally published here.

[analiecious]

11 SEO Myths Explained

SEARCH ENGINE OPTIMIZATION consultant services are varied plus have diverse services that offer mainly with seo. SEO means lookup engine optimization. Should you be within the process of developing your own search engine optimization strategy in order to increase your search ranking, We encourage you to check out there the SEO shortcuts” in this particular post first. If you do not really upgrade your SEO strategy plus simply stick to traditional strategies, you will probably find this difficult to push your web site pages in top 10 outcomes, and even worst, get punished by Google for continuing intense and forceful SEO tactics in order to gain ranking. Along with solid content, the overall user encounter of your website is associated with crucial importance for SEO within 2018. Instead, insert keywords and carry out an SEO overhaul around the overarching category pages. Even though plenty of SEOs focus upon ranking factors that get their own happy to the top place in the search results, much less many focus on keeping their particular content ranked high. When your video stinks, it is not going to rank…no matter how optimized this is for SEO. SEO specialists have to look for new tricks and techniques to promote a website because Google methods take into account not only key phrases, but also context, among other things. How do you know that will these are the very greatest SEO companies out there, plus how did you know our own SEO company rankings are proper? You may audit your page's SEO wellness, compare SEO metrics for the number of pages, and evaluate both external and internal hyperlinks on any given web web page. SEARCH ENGINE OPTIMIZATION will also help your company thrive through higher exposure (also known as page 'ranking'). Whilst researching latest SEO marketing techniques SEO 2019 Slide and techniques that are impacting on the search engine rankings associated with websites in the current situation, it has been realized that will SEO is changing fast. If you are severe about improving search traffic plus are unfamiliar with SEO, all of us recommend reading this guide front-to-back. Choosing the correct keywords is the real starting of any SEO effort. Ultimately, success within SEO in 2018 and ahead will depend on creating incredible content and making it simply because easy as possible for research engines to understand exactly exactly what that content is about. Rank high requires keeping up along with the present and changing SEO styles and constantly adjusting your method to suit any new protocol updates. As the marketing strategy for increasing website's relevance, SEO consultants consider just how search algorithms work and exactly what people search for. This indicates, if your website is not really cellular friendly, it could have the serious effect on your SEARCH ENGINE OPTIMIZATION, as Google want to guarantee mobile users are receiving appropriate and optimised search engine outcomes. Essential search engine optimization (SEO) is so important. Keyword Stuffing” was the bad practice and it affected simpler and easy to change Google search algorithm back after that enabled SEO people to wrong use Google rankings for marketing objective. Yet one failure that stands away and it is relevant, will be when I attempted to position for the keyword SEO company ”. The particular great news for business proprietors is that you may not really need to focus too extremely on your ongoing SEO attempts (such as link building) whenever you have this strong basis. LSI keywords, normally known as latent semantic indexing keywords, are necessary for SEARCH ENGINE OPTIMIZATION in 2018. Already, 76% entrepreneurs use Social Media to help and boost SEO, cites a good article published at In 2017, marketers will do everything achievable to make their Facebook articles or tweets rank higher upon the SERPs. The particular following 2018 SEO trends are regarding to peak - or already are. The panel of nearby SEO and marketing experts is definitely here to help feed a person some nuggets of wisdom plus well your confidence in the particular arena, in addition to expand your present understanding of Local Search's operating parts. As a companion towards the particular table, Search Engine Land's Guidebook To SEO explains the rating factors much more depth, within a tutorial providing tips upon implementing them. As Google performs more criteria updates to keep up along with user behavior, we'll start in order to see major shifts in exactly how we do SEO. SEO, or search motor optimization, ย are the methods plus or strategies used to position a website and content increased in search engines like Search engines, Bing, and Yahoo, to outcome in more organic traffic.

A slow web site is bad not only for your end-user, it is also poor for SEO (search engine optimization), so we share some essential ways by which you may make your site load extremely fast. These types of SEO tactics could boomerang upon you and affect your rating on Google. We're the particular main one Stop for just about all your 2018 SEO marketing initiatives, so get in touch along with one of our experienced professionals today and let's plan regarding a brighter future for the particular company. Even more significantly, the tool should give a person enough data points, guidance, plus recommendations to verify whether or even not that particular keyword, or even a related keyword or lookup phrase, is an SEO fight worth fighting (and, if you do, just how to win). The strategies that were the simplest (reciprocal links or directory submissions) perform not work anymore, so the particular SEOs spend a lot associated with time trying different approaches. In my above instance, the keyword that I utilized is best SEO agency within Manila The trick here will be to use the site: research operator plus the keyword -- e. g. site: best A in Y” to generate focused discussion pages. Simply by optimizing Youtube videos, your web site will get traffic from Search engines as well as the movie publishing platform, so make certain your video titles and explanations are SEO friendly to create them rank on search. It might be the case (and We surmise this) that the introduction of the certain SEO technique initially synthetically raised your rankings for your own pages in a way that will Google's algorithms do not accept of, and once that issue is spread out throughout your own site, traffic begins to degrade or is slammed in the future algorithm update. Technical optimization consists of every thing that SEOs do to create it easier for search motors to find a website. Our SEO company search positions are based off of points like affordability, the other providers they provide, and the history they have with their present and past clients. Together with the quality content, the relevance of inbound links will also be a main aspect of SEO 2018 in order to consider. Yes, I agree along with you Karthikeyan Maruthai, We Need to Know Above Off-page SEO Methods to Achieve Very Good Rating. You know essential it is in these days to write excellent content and optimize blog posts for SEO. The most essential aspect of SEO is that will you must have quality articles You should provide value in order to readers with your engaging content material. You post a great details, could you suggest me exactly how to improve website ranking with no doing any off page search engine optimization. Surprisingly plenty of, a lot of SEOs away there do tend to undervalue the power of Google Tendencies The tool has a distinct "YouTube search" feature, which covers under the "Web search" choice. With each new yr, exciting new trends emerge within SEO that are important in order to catch onto in order in order to stay ahead of the shape and make sure that your own content is the most appropriate. Link Exchange, Bookmarking of internet pages etc are good methods of improve your web web page ranking and thereby build SEARCH ENGINE OPTIMIZATION. This is usually where SEO tools show the magic by improving a web site to achieve great web search ranks.

And as soon as you have a handle upon that, it's time to enhance your site for the fresh SEO trends that I discussed in this guide. Videos can also increase customers time-on-page, making Video SEO the major consideration for 2018. By making use of SEO software, you can ultimate end up being able to tell what functions, what doesn't, and how a person can rank full of the SERP's (Search Engine Result Pages). The particular battle for users is accelerating, and companies should pay also more focus on optimizing their particular visual content for SEO. Through incorporation of greatest SEO techniques, you can enhance your online visibility greatly, which usually will rank you between the particular searches on first page, plus perhaps with the right methods you can even outrank your own competitor. To assist your e-commerce website stay forward of your competitors, one requirements to make sure that their particular website follows these top five SEO trends of 2018. Moreover, it is stated that the typing search will probably be over after a few a lot more years which is why this is important for you in order to select a whole another fixed of keywords when it arrives to SEO. Incorporating schema markup to a web site is one of the greatest practices in SEO which enables search engines to show related information to the user. Along with this change happening at normal intervals, the major search motors optimization (SEO) trends are furthermore shifting. One region of focus for greater marketing and advertising and SEO performance in 2018 is the confluence of articles, influence, and social. They will are low-hanging fruit because if you're already on the first web page, which means it must end up being fairly easy to rank increased with proper on-page SEO plus maybe even some link developing (more on that within the particular on-page SEO and link creating sections ). They are mind-boggling case studies which show that will video optimisation would be the particular prime concern to pace along with future SEO trends. Away page SEO refers to methods that can be used in order to improve the position of the website in the search motor results page (SERPs). We possess gathered the most important ecommerce SEO trends in 2018, therefore let us cut to the particular chase and begin elaborating upon them one by one.

SEO or search engine optimisation is a complex science amongst all other dominant Google algorithm's 200 or more factors. Nevertheless, the bottom collection is that SEO is accountable for bringing you on best of the search engine ranks as well as the increased you rank, the more guests and customers you end upward with. If I say voice lookup optimization will be among the particular top five SEO trends within 2018, I wouldn't be exaggerating the fact. Intended for example: I used to make use of a web dev company, plus one of our own clients suddenly tanked on Google search listings, on further investigation an unscrupulous SEARCH ENGINE OPTIMIZATION company had purposely been by means of directory listings and purposely transformed the name of the company and the address, and furthermore went through creating a group of unrelated duplicate listings upon those sites. Sometimes, this can be hard to figure out which updates will actually impact our SEO efforts and straight impact rankings. Despite several concerns AMP is generating among some bigs news sites, internet owners, and SEOs, it does not seem that Google will decrease pressure for a large amount of websites to adopt this. Off-page SEO refers in order to the techniques that can become used to improve the place of the website in the particular Search Engine Results Page (SERP). With a little little bit of trial and error nevertheless, you can most likely perform your SEO search engine optimisation for free. Identifying your user foundation, and custom-tailoring everything about your own SEO campaign (from keyword study to Schema markup to content material creation) should help you arrive out on top. As with any kind of industry, it really is the responsibility to stay aware associated with any emerging SEO trends therefore that we are able in order to incorporate them into our methods and ensure we are delivering our clients with creative, industry-leading strategies and business advice. And also you certainly didn't require to worry about how your own site looked on a cellular device or how to obtain your site found with SEARCH ENGINE OPTIMIZATION (search engine optimization). If you want to include meta keywords for your Wp site posts and pages a person can enable it in the particular Yoast SEO plugin by subsequent the steps below. Many business individuals find checking up on the particular "moving target" of SEO distracts them from daily priorities a lot more than they ever imagined, as a result it is good to appearance closely at why is feeling for each business. Your readers are always the almost all important part in regards in order to a blog post, so never ever compromise writing quality for SEARCH ENGINE OPTIMIZATION benefit. But mobile SEO is various in terms of search conduct, quality signals, levels of consumer engagement, and above all, rank algorithms. For this particular to happen a variety associated with local SEO strategies, need in order to be implemented to obtain the site positioned on search engines like Search engines, business directories such as Yelp, Superpages, Google My Business record etc. This will be a development opportunity for content marketing-specific companies and a necessary and validated budget line item for in-house SEO teams. According to experts, Content is definitely the most critical element associated with SEO trends in 2018. In case a person are reading this blog today, you'd probably understand what Lookup Engine Optimization” is. It is definitely quite commonly called SEO Now i'm giving you a fast short on Search Engine Optimization, forms of SEO techniques, the techniques involved in these processes and so on. With recent Google changes, failing to look after mobile SEARCH ENGINE OPTIMIZATION could cause search invisibility, plus mobile's bringing other changes likely to need to be ready regarding. We all know that testimonials and social proofing are important in online marketing and business in general, but they are a lot more crucial in case of local business SEO. By enhancing knowledge graph under SEO you happen to be giving helpful information to customers to make best decision. In 2018, we'll see search engines make use of that data to serve customized digital experiences to individual customers and SEOs will seek in order to find a method to change that algorithm to find a benefit for their clients. If you want to properly optimise the SEO of your local business website and keep growing and getting stronger in the search engine rankings, you will have to regularly operate a Local SEO audit on your website. I needed in order to become an seo expert, this particular really is just awesome plus very helpful in knowing therefore much about Search Engine Optimisation. Proven SEARCH ENGINE OPTIMIZATION techniques such as for instance quality content, focused keywords plus link building are still because effective, yet there are several more trends emerging which will push us to change our technique of search engine optimization. For illustration, if you're a bakery, and you also want to rank highly intended for the term chocolate coconut cookies, ” your SEO company will certainly be sure to create articles based on that keyword plus include it in your titles and meta descriptions. Therefore, your Local SEO strategies should be to first target as many high quality and authoritative websites as you can. If you would like to get more traffic through SEO in 2018, I suggest creating and optimizing content particularly for YouTube. Since the competition to obtain on top of search motors gets tougher, the need in order to adapt to these shifts within SEO also increases.

SEO Wise Links can automatically link key phrases and phrases in your articles and comments with corresponding content, pages, categories and tags upon your blog. Search engine search engine optimization strategies and SEO best procedures that were once effective final year may not be helpful today. Because of this, SEOs increasingly adopt sped up mobile pages and optimize the particular user experience for mobile: through page load time for a person to navigation, information architecture, plus design. Get into your competitor's URL into the particular SEMRush search bar and you will be provided with a listing of SEO keywords, along along with their rankings and traffic. Your own SEO strategy should think regarding how people consume visual content material and the enhancements in just how search engines like google come back results. Content is key yet content alone is no much longer king; content, context, and meaning will drive performance of articles and digital marketing, and SEARCH ENGINE OPTIMIZATION is part however, not full package.

In 2017, using the introduction associated with new SEO techniques it arrived to light that using a good Alt image can proof in order to be quite effective in improving your ranking on the internet. Within case you are struggling along with the search engine optimization with regard to your internet store, please feel free of charge to fill out our on-line form and we will offer you with a free SEARCH ENGINE OPTIMIZATION analysis of your website together with improvement suggestions. In brief, SEO drives two things -- rankings and visibility. It comes with an SEO industry debate as in order to the validity of PA plus DA, and exactly how very much influence the PageRank algorithm nevertheless holds in Google results (more on that in a bit), but outside of Google's very own analytics, they're the most broadly accepted metrics around. Just go via the list of Best SEARCH ENGINE OPTIMIZATION Agencies compiled by the study team of GoodFirms and employ the main one you think can modify the game of SEO intended for your business. For instance, pictures to show which you got best position on Google's first web page for high competitive keywords would certainly definitely help to talk regarding the search engines optimization (SEO) tool. More significantly, you can track exactly exactly how much traffic, leads, and clients you are getting via Nearby SEO and organic search visitors. Rankwatchโ€ A simple SEO Management Platform with geo-specific results allowing users to optimize their local SEO. On-Page SEO is the particular practice of optimizing various internet pages for high rank plus earning more relevant traffic looking engines. In 2018, SEO's ought to answer this question: Would I actually be accomplishing this if search motors didn't exist? Google's mentioned mission has been to offer worth to users, and this furthermore lies at the core associated with great SEO. Showing up during these lookup features is critical for prosperous SEO in 2018. Businesses, therefore, ought to align their work frame plus campaigns that complement the most recent SEO updates If you are usually searching for optimizing your site that speaks the true vocabulary of internet marketing, e mail us We all will be there to help you. If you might like some further help dealing with SEO trends for 2018 after that you can always knock for the CX Marketing door. Although few might not think about adding XML sitemaps as upon page SEO technique, if a person own a new blog along with very less external links after that adding an XML sitemap will certainly make it easier for research engines like google to discover your page. The Search algorithms may detect such SEO tactics. There are usually many new techniques and systems marked by the history associated with algorithm updates at the best of search engine results webpages (SERPs) and win real property, most of the SEO specialists chomp at the bit in order to predict the trending updates that will will shape the futures associated with any businesses. Mobile SEARCH ENGINE OPTIMIZATION in 2018 is going in order to be all about Progressive Internet Apps (PWAs). Gathering in the above chart, proving the Income (ROI) to the stakeholders plus ranking a single web web page for multiple keywords turned away to be the most harrowing pains for that SEO wizards forward of the others identified within the research. Well, I hope you don't have got accustomed to this concept over the past two several weeks, because according to Christoph D. Cemper of LinkResearchTools, 301 diverts might actually harm your SEARCH ENGINE OPTIMIZATION by intervening in how web pages pass their topical relevance through anchor texts. Content advertising could be the cheapest and most efficient way to do SEO these types of days. It will be hard part for just about any SEO guy in order to implement the necessary steps within getting on search results trough voice. Thus, SEO is used simply by individuals and businesses to enhance websites for search engine rating results based on either recognized or actual knowledge related to the particular functions, directions, retrieved website information and instructions utilized by web search engine algorithms to figure out a website's search engine results positioning for key phrases or keyword phrases. To optimize their tone of voice SEO strategy, business will require to begin thinking in conditions of how people speak plus interact with one another, instead than the way they communicate with the keyboard.

[ginnyzero]

Book Marketing: A Quick Take Away

*Take away being the British term for take out.

I ran across this post by Jane Friedman through a Blog on Tumblr. It's called  Book Marketing Resources the best of 2016. And being someone who knows nothing about book marketing, seeing a list of links was one of those "Oh, yes!" So, I dove in and tried to make some sense of all the information. Which somehow led me to the funny but apt advice of Catherine Howard.

I'd thought I'd share briefly (at least for me) some of the things I learned.

The number of people who see your work matter.

Reviews are nice. They're like a confirmation for the reader that someone else found your book to be a decent read. But what matters the most is getting your book to be viewed by as many eyes as possible. Whether it's someone popular on Goodreads rating your book, hosting a giveaway through Goodreads or Instafreebie. The more eyes that see your book, the bigger chance someone will buy it. And it takes about 3 times of someone seeing your book for them to want to buy it. It doesn't matter how few books you give away, as long as there are people who can see your giveaway.

Buy ads only where your "tribe" of genre lovers hang.

If you write crime novels or thrillers and have more than one. Then sure, buy ads on facebook. Crime and thrillers do well there! If you're into young adult writing and romance, you're more likely to be hanging out on Instagram. So, promote your books there. Because it's not only the number of eyes that matter, it's the type of eyes that matter. For goodness sake, very few people who are into mysteries are going to cross over to the science fiction and fantasy section to look for a book. (Even though the scifi/fantasy section is flooded and I do mean flooded with urban fantasy mysteries. Thank you, LKH, Kim Harrison and Jim Butcher.)

On that note, does anyone know on the internet where the scifi/fantasy people hang out? I can't seem to find them. (It used to be LiveJournal.)

Become an accountant.

If you're paying for ads, you should open a spreadsheet and start keeping tabs of the cost of ads going out versus the amount of revenue from book sales coming in. That way, you can tell if your ads are actually being monetarily successful. If the ads aren't working or if you're paying out too much for ads versus what is coming in, you can adjust accordingly.

Market where your book is sold.

If your book is only available (like mine) on the internet. Then market on the internet. Have book blogs review your book, do guests posts on blogs, take blog tours and do blog interviews and podcasts. If your book is available through bookstores everywhere, or at least in your local book shop, then market off the internet. Sure, you can send your available only on the internet book to your local newspaper and do interviews on the radio. Just, don't expect a ton of sales from it.

Steady Sales and Reviews are Best.

Amazon is constantly changing their algorithms for who gets to the top of the bestseller lists. And we all know that to some extent that these algorithms are based on the number of books sold and the number and quality of reviews. If you have a lot of one star reviews, your book will be buried just as much as if your book has no reviews and no sales. What isn't known quite as much anymore is that Amazon has change the algorithms about these sales and reviews. It used to be that you could push your book up the ranks by having a bunch of people buy and review it.

And sure, that probably still works for a short period of time, but in order to make the top 100 for the week or month. That doesn't matter anymore because Amazon is now averaging the number of sales over the number of days in the period (as well as reviews.) So you can have a your book sell a lot on one day and you may make the list for that week or month of top sellers, but the next week or month you'll drop right off the list again. It's better to have a bunch of steady sales over time in order to keep your book higher in the rankings and on the charts/first pages.

Of course, take this whole Amazon stuff with a grain of salt, they could change everything next week. (And now you know why this makes indie authors hyperventilate when they do. Their livelihoods depend on those algorithms.)

Don't Spam Your Social Media with Ads of your Book.

I know this seems contradictory to market where your books are sold. I mean, what else is your twitter, instagram, blog, website and so on if not to remind people that hey, you wrote a book and you can buy it at Amazon etc! Well, to be fair, yes, that's part of social media when you're a writer. But that can't be all your social media is about. People don't follow other people for ads. They follow for content. Now most of the articles talked about "quality" content without saying what "quality" content really meant.

My understanding turned into well, things like this blog post. Bits of advice, funny stories about your life, news about upcoming projects, videos, memes and interesting bits of news or causes that you're passionate about. If you go to a convention or an event, blog about it, tweet, and post photos on your website or instagram. Book reviews or movie reviews and recommendations are quality content.

Constantly promoting your book is spam and soon people tune you out and stop following you. If you need to promote your book or a giveaway on your blog, then restrain yourself to once or twice a week at most. (Once a week is really the most recommended.) And space your advertisements with other types of posts.

Pace yourself. Breathe! I mean, we know you're excited. But a constant barrage of excited advertising is tiring.

There was also advice about email lists and building a following of readers and reviewers. Which is nice but that actually takes marketing and finding your readers first.  Give Jane Friedman's post a look through. Maybe you'll find something I didn't. (I didn't look at bookbub for instance.)

[suzanneshannon]

Interview with a Pornhub Web Developer

Regardless of your stance on pornography, it would be impossible to deny the massive impact the adult website industry has had on pushing the web forward. From pushing the browser’s video limits to pushing ads through WebSocket so ad blockers don’t detect them, you have to be clever to innovate at the bleeding edge of the web.

I was recently lucky enough to interview a Web Developer at the web’s largest adult website: Pornhub. I wanted to learn about the tech, how web APIs can improve, and what it’s like working on adult websites. Enjoy!

Note: The adult industry is very competitive so there were a few questions they could not answer.  I respect their need to keep their tricks close to the vest.

Adult sites obviously display lots of graphic content.  During the development process, are you using lots of placeholder images and videos?  How far is the development content and experience from the end product?  

We actually don’t use placeholders when we are developing the sites! In the end, what matters is the code and functionality, the interface is something we are very used to at this point. There’s definitely a little bit of a learning curve at first, but we all got used to it pretty quickly. 

When it comes to cam streams and third party ad scripts, how do you mock such important, dynamic resources during site and feature development?

For development, the player is broken into two components.  The basic player implements the core functionality and fires events.  Development is done in a clean room. For integration on the sites, we want those third-party scripts and ads running so we can find problems as early in the process as possible.  For special circumstances we’ll work with advertisers to allow us to manually trigger events that might normally be random.

An average page probably has at least one video, GIF advertisements, a few cam performer previews, and thumbnails of other videos.  How do you measure page performance and how do you keep the page as performant as possible? Any tricks you can share?

We use a few measurement systems. 

Our player reports metrics back to us about video playback performance and general usage

A third-party RUM system for general site performance.

WebpageTest private instances to script tests in the available AWS data centers.  We use this mostly for seeing what might have been going on at a given time. It also allows us to view the “waterfall” from different locations and providers.

I have to assume the most important and complex feature on the front-end is the video player.  From incorporating ads before videos, marking highlight moments of the video, changing video speed, and other features, how do you maintain the performance, functionality, and stability of this asset?

We have a dedicated team working strictly on the video player, their first priority is to constantly monitor for performance and efficiency. To do so we use pretty much everything that is available to us; browsers performance tools, web page tests, metrics  etc. The stability and quality is assured by a solid QA round for any updates we do. 

How many people are on the dedicated video team?  How many front-end developers are on the team?

I’d say given the size of the product the team size is lean to average. 

During your time working on adult websites, how have you seen the front-end landscape change?  What new Web APIs have made your life easier?

I’ve definitely seen a lot of improvements on every single aspect of the frontend world;

From plain CSS to finally using LESS and Mixins, to a flexible Grid system with media queries and picture tags to accommodate different resolutions and screen sizes

jQuery and jQueryUI are slowly moving away, so we are going back to more efficient object oriented programming in vanilla JS. The frameworks are also very interesting in some cases

We love the new IntersectionObserver API, very useful for a more efficient way to load images

We started playing with the Picture-in-Picture API  as well, to have that floating video on some of our pages, mainly to get user feedback about the idea.

Looking forward, are there any Web APIs that you’d love changed, improved, or even created?

Some of them that we would like changed or improved; Beacon, WebRTC, Service Workers and Fetch:

Beacon: some IOS issues where it doesn’t quite work with pageHide events

Fetch:  No download progress and doesn’t provide a way to intercept requests

WebRTC:  Simulcast layers are limited even for screenshare, if the resolution is not big enough

Service Workers: Making calls to navigator.serviceWorker.register isn’t intercepted by any service worker’s Fetch event handlers

WebVR is has been improving in the past few years — how useful is WebVR in its current state and how much of an effort are adult sites putting into support for VR content?  Do haptics have a role in WebVR on your sites?

We’re investigating webXR and how to best adapt to emerging spatial computing use cases, and as the largest distribution platform we need to support creators and users however they want to experience our content. But we’re still exploring what content and platforms should be like in these new mediums.

We were the first major platform to support VR, computer vision, and virtual performers, and will continue to push new technology and the open web. 

With so many different types of media and content on each page, what are the biggest considerations when it comes to desktop vs. mobile, if any? 

Functionality restricted by operating system and browsers type mainly. iOS vs Android is the perfect example when it comes to a completely different set of access and features. 

For example, some iOS Mobile devices don’t allow us to have a custom video player while in Fullscreen, they force the native QuickTime player. That has to be considered when we develop new ideas. Android on the other hand gives us complete control and we can push our features to the Fullscreen mode.

Adaptive streaming in HLS is also another example, IE and Edge are picky when it comes to HLS streaming quality, in that we need to prevent certain of the higher qualities, otherwise the video would constantly stutter and have artifacts.

What is the current minimum browser support for the adult sites you work on?  Is Internet Explorer phased out?

We supported IE for a very long time but recently dropped support for anything older than IE11. With it we also stopped working with Flash for the video player. We are focusing on Chrome, Firefox and Safari mainly. 

More broadly, can you share a little about the typical adult site’s stack?  Server and/or front-end? Which libraries are you using?

Most of our sites use the following as a base:

Nginx

PHP

MySQL

Memcached and/or Redis

Other technologies like Varnish, ElasticSearch, NodeJS, Go, Vertica are used where appropriate.

For frontend, we run mostly vanilla Javascript, we’re slowly getting rid of jQuery and we are just beginning to play with frameworks, mostly Vue.js

From an outsider’s perspective, adult sites generally seem to be very much alike:  lots of video thumbnails, aggregated video content, cam performers, adverts. As someone who works on them, what are the differentiating features that make adult sites unique?

We work very hard to give each brand some uniqueness at different levels; content library, UX and features sets, and across a lot of different algorithms. 

Before applying and interviewing for your current employer, what were your thoughts on potentially working on adult sites?  Did you have any hesitations? If so, how were your fears to put rest?

It never really bothered me, in the end the challenge was so appealing. The idea of millions of people potentially interacting with features I worked on was really motivating. That proved to be true very quickly, the first time something I worked on went live, I was super proud, and I indeed told all my friends to go check it out! The fact that porn will never die is reassuring for job stability as well!

In as far as end product, sharing that you work on adult sites may not be the same as working at a local web agency.  Is there a stigma attached to telling friends, family, and acquaintances you work on adult sites? Is there any hesitance in telling people you work on adult sites?

I’m very proud to work on these products, those close to me are aware and fascinated by it. It’s always an amazing source of conversation, jokes and is genuinely interesting. 

Having worked at agencies outside the adult industry, is there a difference in atmosphere when working on adult sites?

The atmosphere here is very relaxed and friendly. I don’t notice any major differences with respect to work culture at other agencies, other than the fact that it’s much bigger here than anywhere I have worked previously. 

Being a front-end developer, which teams do you work most closely with?  What are the most common daily communication methods?

We work equally with backend developers, QA testers and product managers – most of the time we simply go up to each other’s desk and talk. If not, chat (MS Teams) is very common. Then come emails.

Lastly, is there anything you’d like to share as a front-end developer working on adult sites?

It’s really exciting being a part of creating how users experience such a widely used product. We are generally at the forefront of trends and big changes in tech as they roll out, which keeps it fun and challenging.

Interview end

I found our interview really enlightening. I was a bit surprised they didn’t use images while developing features and designs. It’s exciting to see that Pornhub continues to push the bleeding edge of the web with WebXR, WebRTC, and Intersection Observer. I was also happy to see that they consider the current set of web APIs sufficient to start dropping jQuery.

I really wish I’d have been able to get more specific tech tips out of them; performance and clever hacks especially. I’m sure there’s a wealth of knowledge to be learned behind their source code! What questions would you have asked?

The post Interview with a Pornhub Web Developer appeared first on David Walsh Blog.

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[alliance-recruitment-agency-blog]

Head Hunting Firms - How do you find head hunters for graphic design?

 You Can See Some Answer Here

A recruiter is basically the middle man between you and an employer. There are many recruiters that deal specifically with design and advertising agencies. 

They’re in close contact with a number of employers, so they’re often the first to know about freelance and permanent Head Hunting Firms jobs that are coming up. They also know exactly what’s going on at a large number of agencies; who’s hiring, who’s firing etc.

When a job brief comes through from an employer, a recruiter kind of does the ‘screening process’ for the employer, sending them what they consider to be the top candidates for an interview.

Recruitment agencies also have a wide network of contacts. So even if an agency doesn’t have many jobs on the books when you meet them, they may be able to get you in front of potential employers with a lot more ease than you could if you had to contact them yourself.

Should you get a job through a recruiter, they will also negotiate your salary and day rate, as well as all the details regarding your contract.

Advanced ability arrangement organization for organizations looking to enlist visual craftsmen. Hardly any organizations offer the preparation and advantages Head Hunting Firms to visual craftsmen looking for positions as we do; thus, our office has a profound seat of expertly fulfilled computerized, print and video specialists prepared to apply their aptitudes to your next task. 

When you band together with our office, we work with you and your group to comprehend the particular visual craftsman aptitudes required for your organization's undertaking. Our computerized, print and video fashioners consolidate best in class specialized aptitudes, brand models, shading hypothesis, realistic components and typography to propel your group of onlookers to activity. 

Our visual communication enrollment office interviews competitors, check references and handle all the desk work (legitimate, finance and medical advantages). We are so certain about our visual computerization enlistment office's procedure that we offer a full unconditional promise. 

Our visual fashioner scouts constantly look for and place visual craftsmen and other computerized ability who have the learning and aptitudes in the most recent programming devices. For more details Visit Here

Author Name:- Shreya Mehta

Address:- 104 Esplanade ave 120, 

                 Pacifica, CA

Mobile No:- +1 917-668-8461

Web site: https://www.alliancerecruitmentagency.com/

Conclusion: Nearly 8 million people lost their jobs during the past algorithm update recession, according to "CNN Money." Lots of these jobs are lost forever, in addition a number of them belonged to people age 50 and. It can be difficult to find a job when you reach 50. It could be tough on you mentally, as you may have to settle less expensive pay. And associated with what employers say, age discrimination are still able to factor in a mature person's job search. The key to finding a job at 50 uses the right job search techniques.

The point is that we're doing everything faster today - everything refund guarantee . includes forming first final thoughts. If you're a professional salesman and specializing in growing your business it probably requires selling to new sales prospects.

The choice? Take charge of your career. Recruiting is a fantastic career along with a great deal of fun once guess what YOU'RE Doing. You also have the ability different vast sums of capital.

Interview the search firm as in case you was being hiring a professional assistant. Soon after all, purchase some designer swimwear to be investing time with this search organisation. Don't forget, that you are employing their reach to place your profile in front with proper contacts for an interview and site.

Look in the role or position and just listen how preserving the earth . portrayed. Merchandise in your articles can, find someone within the machines that is your position and ask them about the role. Does the role fit your personality? The actual the objectives for extremely first 24 various? Was the position you'd like to at newly created? If not, how come the position open? When the previous position holder failed, you will manage to benefit from learning from their discrepancies. Make sure this position will set you up or push you further in your employment path. When the position is a step back, it can hurt your resume and potential jobs in the for anxiety about incompetence.

Practice it is important to to be articulate considering that it would also help to find a sales recruit consulting situate. Sales recruit talent is not always latent in individuals embarking on a sales line of business. They have to be created and nurtured on the fullest. A sales recruit head hunting firms can be be most important to spot the talent in your soul and industry to smooth talk route out. Practice pronouncing each word carefully and clearly for an even more lasting impact.

One point, don't ever pay just for a job! That cost is often passed for your client. Without the pain . unemployment figures up, you'll find plenty of "fly-by-night" companies/individuals able to money in on people desperately looking for employment.

This is my favorite benefit. I have great satisfaction from keeping that in mind I have brightened somebody else's life. We an executive come a good deal me after one of my humor seminars and say, 'You opened up a whole new world for me personally.' I almost cried right straight away. I'll never forget thought.

Visit Here: Alliance Recruitment Agency

[i-am-very-very-tired]

// Google search Lainey Gossip Drake gets cut off February 11, 2019 at 3:31 PM by Kathleen Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331327 This is the Grammys. Set those words to the tune of Childish Gambino’s “This Is America.” The track won Song of the Year and Record of the Year last night, making it the first rap song in HISTORY to win those categories. In its 60-year history, the Grammys only now found a rap song they deemed worthy of two of their biggest honours. These are Grammys that Drake has never won. He’d won 3 previous to this year’s show, but all had been in the “Rap” categories. Last night, “God’s Plan” won Best Rap Song. This is the Grammys. Drake’s history with the Grammys has been tepid at best. He did not submit More Life for consideration. In 2017, he didn’t show up to the ceremony to collect his two awards, again both for rap categories. Here’s what he said then about his Grammys. “Even though ‘Hotline Bling’ is not a rap song, the only category they can manage to fit me in is a rap category. Maybe because I’ve rapped in the past, or because I’m black, I can’t figure out why… I won two awards last night, but I don’t even want them. … It feels weird for some reason.” We’ve written about this in the past in reference to Jay-Z and Beyoncé, two living legends, two artists who put out two of the greatest albums of the past decade. Jay and Bey are constantly relegated to the “urban” categories. They didn’t show up to this year’s Grammys but they did win Best Urban Contemporary Album for Everything is Love. Drake has called out the Grammys in the past for their blatant disrespect of a genre that has kept the music industry afloat for years and their lack of reverence for a genre they use to make their show more entertaining through performances but rarely through awards. Cut to last night. Drake accepts his award and calls the Grammys out to their face. He wasn’t sitting in the audience. He refused to play the ‘stand in the crowd and give you cutaways’ game. He was waiting backstage when his name was called. He walked out smiling, clearly with his own plan in place. An early shot fired: “It’s actually the first time in Grammys history I actually am who I thought I was.” I didn’t know how to interpret that line at first. It was Lainey who suggested Drake was calling out the show for constantly relegating him to the Rap column. Then, I revisited his statement above. “The only category they can manage to fit me in is a rap category.” So, what he’s sarcastically getting at is that with this song – an ACTUAL rap song – it’s the first time the Grammys gave him recognition for “who [he] thought [he] was.” That was his first jab. His next swings were more deliberate. They landed, without any need for interpretation. “All my peers that make music from their heart that do things pure and tell the truth, I wanna let you know we're playing in an opinion-based sport, not a factual-based sport. So, it's not the NBA where at the end of the year you're holding a trophy because you made the right decisions or won the games... This is a business where sometimes it's up to a bunch of people who might not understand what a mixed race kid from Canada has to say or a fly Spanish girl from New York or anybody else… But my point is you've already won if you have people singing your songs word for word, if you're a hero in your hometown. Look, if there's people who have regular jobs who are coming out in the rain, in the snow, spending their hard-earned money to buy tickets to come to your shows, you don't need this right here. I promise you, you already won." Drake tries to say more but before he can throw another punch, the Grammys cut to commercial. The producers may try to say it wasn’t deliberate but up until that point in the show, the other winners were not cut off as abruptly. And you can’t ignore that just as Drake was reading the Grammys, it was conveniently time for a commercial break. Listen, Drake could have sat out the show altogether, like he’s done before and like Childish Gambino did last night, and Frank Ocean has done before them. No, he showed up with something to say. Drake turned down performing at the Grammys this year, as did Kendrick Lamar and Childish. Hip-hop artists seem to be fed up with the Recording Academy’s bullsh-t. I’m glad that Drake showed up to say his piece. I’m glad he stood up for a genre that he currently dominates. If the charts are any indication, Drake is the most relevant artist of today. He’s been criticized in the past for not using his platform to say anything substantial. Last night, Drake stepped up and dropped the mic. FINALLY. If I’m being picky, I just wish he had really gone for the jugular. If Drake was trying to say that the Grammys don’t care about black artists, I almost wish he had just said it – with gusto. In his own words, he said the Grammys weren’t relevant. He told his peers that these awards don’t matter and that they shouldn’t be looking to this show to validate them. He’s right. He shouted out Travis Scott and Cardi B, two black artists who put out two of the most pertinent albums of the year but were still pushed into their lanes of Rap or “Urban.” (Cardi was nominated for Album of the Year but didn’t win.) If Drake had been given more time to talk, maybe he would have called these injustices out by name. But instead of letting the man have his moment, the Grammys silenced him like they’ve been doing to the biggest artists in pop culture for years. Sounds like a real solid strategy in staying relevant. The Grammys cut off DRAKE. This is the Grammys. It’s poetic that Childish Gambino’s song about racial injustice in America is the first rap song to break the Grammys’ shutout of the genre. The song is telling America about itself. It won two of the Big Four awards on a night that Drake told the show about itself. It may be my favourite thing Drake has ever done. I’ll leave you with Hannah Giorgis for The Atlantic breaking down what Drake’s chess move says for the future of this flailing show. If Drake, that goofy and algorithm-friendly genre-bender of a rapper, is no longer willing to feign appreciation for the award, then who in hip-hop will care about its future? A WORD. Photos: Kevin Winter/ Kevin Mazur/ Robyn Beck/ Getty Images Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331328Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331329Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331330Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331331Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331332Drake accepts the award for Best Rap Song for 'Gods Plan' during the 61st Annual Grammy Awards on February 10, 2019, in Los Angeles 331333  Tags: Drake , Grammy Awards 2019 , Maple Leaf , Music Smut Brad Pitt and Jennifer Aniston, 2004 331317 Jennifer Aniston’s two birthday exes Today is Jennifer Aniston’s 50th birthday. Her party was on Saturday, at the Sunset Tower. And as yo February 11, 2019 at 3:12 PM by Lainey meghan-thomas-11feb19.jpg 331334 Thomas Markle’s weekend dump I mean, it’s not like you weren’t expecting it, right? I was expecting it. Last week, when PEOPLE’s February 11, 2019 at 3:53 PM by Lainey Related on LaineyGossip Drake/Kanye 328675 Kanye reignites feud with Drake in Twitter rant Drake on his birthday 326175 Drake celebrates his birthday with 2000s themed party Matt Haag or “Nadeshot” and Drake 326124 Intro for October 24, 2018 drake-pusha-17oct18.JPG 325698 Pusha T brings the receipts for his side to Drake beef during Joe Budden interview Need a Distraction? Featured On LaineyGossip Rihanna joins Drake on stage in Los Angeles and he tells crowd she holds him down|Lainey Gossip Entertainment Update LaineyGossip|Drake and Rihanna reportedly stayed together at luxe rental in Malibu following LA concert Lainey Gossip Husband Illustrates Everyday Life With Wife In 19 Pictures. Try Not To Cry! Cosmo Womens | Sponsored Finally! South Africans Get Super Cheap Car Insurance Deals MzansiReview | Sponsored How To Look Amazing As An Older Woman Healthy, Sporty & Beautiful | Sponsored 30 Foods That Should Never Be Put In The Refrigerator healthyandpretty | Sponsored Featured On LaineyGossip Drake celebrates his birthday with 2000s themed party Lainey Gossip Drake's Scorpion album review Lainey Gossip Katie Holmes and Jamie Foxx attend Clive Davis' annual pre-Grammys gala together Lainey Gossip We're ready for Rihanna's new album and for more of her in 2019 Lainey Gossip Top 30 Most Beautiful Women in the World PrettyWomanMag.com | Sponsored ContactTermsPrivacyCookiesArchivesFAQsPressPartnersView Desktop SiteCookie Settings © Copyright 2004-2019, Lainey Gossip Entertainment Inc. X Contact Terms & Privacy Cookies Advertise Bios FAQ