#emotionaldesign

[everythingaboutbiotech]

THE PSYCHOLOGY OF SHAPES

Simple geometric shapes contain innate psychological properties that we instinctively recognize.

CIRCLE

Community, love, unity, inclusiveness. Positive emotions.

SQUARE

Stability, balance, strength, efficiency, professionalism.

TRIANGLE

Mystery, power. Used for sci-fi, religious, or law themes.

VERTICAL LINE

Commitment, strength, progress, goals.

HORIZONTAL LINE

Movement through time, futuristic, tech-savviness.

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[studiocryo]

Poster series — Palmės Diskoteka ‘18-19-20 — Master Phil — 2020

[kerryanncleaver]

One of the most interesting design aspects that I discovered through my MA was the theory of Kiki and Bouba. Which links up everything from shapes, sounds to typography.

🔺 Kiki — Spiky, sharp, edgy.

🔵 Bouba — Round, soft, flowing.

Research has found this is a universal phenomenon, transcending language and cultures. This is SO important to understand in ethical design, as it could be the key aspect that could help something be a success. In design, we don’t just create for functionality—we create for human experience. The Kiki-Bouba effect reminds us of the subconscious cues we send.

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Here's how this influences ethical design:

Accessibility:

Designing for inclusivity means understanding how shapes, sounds, and even visual elements trigger emotional or sensory responses.

🟢 Rounded buttons may feel more inviting and safe than sharp, angular ones.

Emotional Design:

Want users to feel calm? Opt for "Bouba-like" visuals—soft, rounded, and smooth. Need urgency? “Kiki” elements can create a sense of action or alertness.

😌 Calm = Rounded shapes.

⚠️ Alert = Angular shapes.

Avoid Manipulation:

Ethical design is about trust. Misusing these associations to manipulate user behavior (e.g., making aggressive designs to cause anxiety or urgency) can harm users’ well-being.

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By understanding Kiki & Bouba, we can craft experiences that feel intuitive, fostering empathy and trust in our designs. Let’s build with intention, not manipulation. ✨ (looking at you marketing teams)

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I also wanted to share some interesting research that presents animals understanding this theory! Which in itself is so fascinating and could be used to design for ecology, conservation and a resilient future.

[fennessyofficial]

Space is more than just a container—it's an emotional journey. Furniture and decor speak volumes, narrating the life story within. 🏡✨

[biswadeepdas]

Psychology of Color in Digital Marketing: How It Affects Consumer Behavior

Colors have a profound impact on human emotions and behavior, making them a crucial element in digital marketing strategies. Whether you're designing a website, creating social media graphics, or crafting email campaigns, understanding the psychology of color can significantly influence how consumers perceive your brand and ultimately drive conversions. Here's a deep dive into the psychology of color and its role in digital marketing:

1. The Emotional Impact of Colors:

Different colors evoke various emotions and associations. For instance:

Red: Often associated with energy, passion, and urgency. It can be used to grab attention and encourage action.

Blue: Conveys trust, stability, and professionalism. It's commonly used by tech companies and financial institutions.

Green: Represents growth, health, and nature. It's often used for eco-friendly or wellness-related brands.

Yellow: Radiates positivity and optimism. It can be attention-grabbing and suitable for highlighting deals.

Black: Signifies luxury, sophistication, and power. It's commonly used by high-end brands.

2. Cultural and Contextual Considerations:

Colors can have different meanings in various cultures. For instance, while white symbolizes purity in Western cultures, it's associated with mourning in some Eastern cultures. Additionally, color context matters. A color that works well in one industry might not have the same impact in another. Understanding your target audience and their cultural background is crucial.

3. Creating Brand Identity:

Consistent use of colors in your branding helps in building brand recognition and identity. Think of Coca-Cola's red or McDonald's yellow. These colors have become synonymous with their respective brands. Choose colors that align with your brand's personality and values.

4. Calls to Action (CTAs):

The color of your CTAs can influence click-through rates. Choose a color that contrasts with your website's primary colors to make the CTA button stand out. However, ensure that the chosen color still aligns with your brand's overall color palette.

5. Color Combinations:

Creating visually appealing color combinations is essential. Complementary colors (opposite on the color wheel) can create a striking contrast, while analogous colors (adjacent on the color wheel) provide a harmonious and soothing feel. Using too many colors can be overwhelming, so sticking to a few key colors is often more effective.

6. Testing and Iteration:

Don't be afraid to experiment with different color variations. A/B testing different color schemes for landing pages, email templates, and ads can provide insights into which colors resonate better with your audience and drive higher engagement.

In conclusion, the psychology of color is a potent tool in your digital marketing arsenal. By understanding the emotions and associations different colors evoke, you can strategically use them to connect with your audience, build a strong brand presence, and drive desired actions. Remember that there's no one-size-fits-all approach, and it's essential to tailor your color choices to your specific audience and industry.

What are your thoughts on using color psychology in digital marketing? Have you noticed any particular colors that seem to work well for your brand? Let's discuss!

[issacts]

🎨 The Magic of Colors in Interior Design: Exploring Emotional Impacts ✨

Colors hold the key to unlocking the perfect interior design. 🏡 Their power lies in their ability to shape emotions, alter moods, and redefine spaces. 🎨 In this captivating journey, let's dive into the world of color psychology, unveiling how different shades influence our minds and feelings, guiding us through a design wonderland. 🌟

The Enchanting World of Color Psychology 🧠🌈

Color psychology is like a palette of emotions, revealing the hidden effects of colors on our minds and perceptions. 🧙‍♂️ In interior design, it's like wielding a magical paintbrush. 🖌️ Each color brings a unique energy that can energize or soothe, transform our sense of space, and even make us feel warmer or cooler.

Warm Colors: Vibes of Energy and Warmth 🌞🔥

Imagine red, orange, and yellow – the warm color trio that ignites excitement. 🔥❤️ Red brings the heat of passion and social fun, making it perfect for lively living rooms and entertainment areas. 🛋️🥳 Orange offers a warm and enthusiastic embrace, creating inviting kitchens or cozy reading nooks. 💃📚 Yellow, the embodiment of sunshine, adds optimism to kitchens, breakfast nooks, and creative spaces. Balance is key to keeping the coziness intact. 🧘‍♀️🔥

Cool Colors: Tranquility and Chill Vibes 🌊❄️

Think blue, green, and purple – the cool colors that wash over us like a calming wave. 🌊💆‍♂️ Blue whispers serenity, making it your go-to for peaceful bedrooms and bathroom sanctuaries. 💤🚿 Green brings nature's balance and harmony indoors, making it a refreshing choice for bedrooms, home offices, and relaxation corners. Purple hints at luxury and sparks creativity, making it an alluring pick for artistic spaces or cozy sitting areas. These colors even have the superpower to make tight spaces feel breezy. 🚪🪟

Neutral Colors: Timeless Canvas for Creativity 🎨⏳

Neutrals like white, beige, and gray are the blank canvas of design, ready for your creative masterpiece. 🎨🖌️ White symbolizes purity and cleanliness, often gracing kitchens and bathrooms. Beige and gray set the stage for timeless elegance, seamlessly pairing with any style and awaiting your personal touch. 🏰✨ These neutrals create a versatile backdrop for accent colors to shine.

Accent Colors: Pop of Wow and Focus 🎉🎯

Accent colors are the spotlight of design, injecting personality and pizzazz. 🎉💃 Bold and vibrant, they shout "look here!" Whether through art, furniture, or accessories, these colors throw a spotlight on specific areas or elements, creating visual fireworks that tie the entire design together. 🎨🌟 Use accent colors in statement furniture, artwork, throw pillows, or even an accent wall for maximum impact.

In the captivating realm of interior design, colors blend creativity and emotion, sculpting spaces that speak to our hearts and minds. 🎨💓 Colors aren't just eye candy – they're emotional enchanters. By understanding the dance of color psychology, designers can summon spaces that elevate spirits, spark creativity, and offer relaxation galore. The symphony of colors transforms mere rooms into enchanting havens that sing to our souls. 🎶✨ Choose your colors wisely, and let the magic unfold in every corner of your home. 🏡✨

[homebrewandhacking]

Empathy-Lead Design

That’s not a title you see every day is it? I should probably clarify some things. “Empathy is experiencing the frame of reference of another, as if it were your own, but without ever losing that “as if” quality.” – Carl Rogers That definition is very important and needs to be considered as a whole. If you see something from someone else’s “point of view”, their “frame of reference” than you…

[artesostenible]

Hola a todos, ¡acabamos de lanzar un nuevo episodio del podcast de @reinherit_ “Museum’s Up” titulado "Emotional Museums"! En este episodio, Elisa Bruttini, profesora de la Universidad de Siena (Italia) y directora científica de la Fundación Musei Senesi, explica el papel de las emociones en el diseño de museos: cómo las emociones son una condición previa para el aprendizaje y cómo facilitan las experiencias emocionales e incluso tienen como objetivo fomentar la empatía en los visitantes. Escúchalo ahora en Museums Up!: https://rss.com/podcasts/museumsup-reinherit/ y también en las plataformas de podcast Spotify, Apple, Google, Amazon y Samsung #reinherit #horizonproject #culturalheritage #museisenesifoundation #podcast #sienauniversity #emotionaldesign #visitorengagement #emotionalmuseum #museographicdesign #digitalhumanities #museumstudies #museumexhibitiondesign #artesostenible #museologia

[tutmee]

Storytelling in Design: How I Build Brands That Tell a Story

🌟 Good day, everyone! In today’s competitive market, a brand that stands out is one that tells a compelling story. 📖 My goal with every project is to design visual identities that go beyond aesthetics — brands that connect emotionally and communicate a unique narrative. Today, I’d like to share my approach to building brands that resonate deeply with audiences. 🎯 Understanding the Brand’s Heartbeat Every brand has a story waiting to be told. 🌍 Before starting any design, I dive into the brand’s core values, mission, and vision. This understanding shapes every design decision, ensuring that the visuals reflect the brand’s unique character and goals. 🎨 Designing for Emotion Elements like color, typography, and layout each contribute to the brand’s story. I select elements that evoke the right emotions and create a lasting impression. For me, effective branding is about making the audience feel something memorable. 💡 🚀 Why Storytelling Matters A brand that tells a story creates trust and loyalty. When people connect emotionally, they’re more likely to engage and stick around. Storytelling transforms a brand from just a logo into a meaningful experience, creating a deeper connection with customers. 📈 If you want a brand that tells your unique story and makes a lasting impact, let’s work together! I’ll help bring your vision to life through design. 💼 🌐 tutmee.ru | Telegram: @tutmee #BrandStorytelling #EmotionalDesign #TutMee #MikhailLopatin

[kazuttora]

DS - Buried alive by love

[guillermotblog]

what is life without friendship? May be nothing... falconry is our excuse to meet and share our feelings and stories. Thanks @franbolinchesgt for meeting us in an environment with such good vibes #falconry #friendship #feelings #goodvibes #vibes #emotionaldesign #aigle #fredperry #fredperrytshirt #menswear #guillermotorrent https://www.instagram.com/p/CB-SAyPFZHT/?igshid=181bc4o55mfmg

[studiocryo]

Poster and exibition design — Vyras su tamsiais plaukais ir saulėlydžio fone / A man with dark hair and a sunset in the background — Project by Paul Paper — Event curated Lokomotif — 2019 — MORE INFO

[itstheresearchlab-blog]

“Making things too easy will eventually lose value and interest. Instead, when designing make sure that you leave enough room for discovery.”

[annalobergh]

Non potevamo spiegarvi a parole il valore di una progettazione di Design4Pet, così abbiamo deciso di farvela vivere. Vet Lounge Design4Pet project 35° Congresso Internazionale SCIVAC 24, 25, 26 Maggio 2019 Palacongressi Rimini #design4pet #design4pets #petdesign #petdesigner #emotionaldesign #vetlounge #scivac #scivacrimini2019 #anmvi #veterinary #veterinari #medicinaveterinaria #habitat #benessereanimale #rimini #palacongressirimini #lovemypets #loceanimals https://www.instagram.com/p/Bxh5tP0CQc0/?igshid=3t3othrncxmk

[shichao-luo]

The Death of Apollo - teapot, paper clay, 2019, Shichao

Statement As its form presented, the teapot is a rooster which symbolises vigilance, the power of light and an attribute of Apollo in Orthodox literature. Ironically, some associate the bird with lust because of its belligerent character. The missing head, one foot and one wing allude the taken half which is deliberately hidden is a surreptitiously unsayable open secret.

In representations of a grief and terror emotion - while the upside-down foot on the lid suggests the death of the rooster, the stretched-wing-shaped handle appears to have a flying trend and inviting audiences to give a hand for its movement. Trapped in the closed-loop of promising and disappointing towards tomorrows, the belly fulfiled with lust simply dragged the creature and froze it, never daring to move on.

Moreover, the chosen glaze indicates that the contagious darkness and its irremovable stains which are predictable to be lasting forever…