#emotionaldesign

[everythingaboutbiotech]

THE PSYCHOLOGY OF SHAPES

Simple geometric shapes contain innate psychological properties that we instinctively recognize.

CIRCLE

Community, love, unity, inclusiveness. Positive emotions.

SQUARE

Stability, balance, strength, efficiency, professionalism.

TRIANGLE

Mystery, power. Used for sci-fi, religious, or law themes.

VERTICAL LINE

Commitment, strength, progress, goals.

HORIZONTAL LINE

Movement through time, futuristic, tech-savviness.

Follow @everythingaboutbiotech for useful posts.

[studiocryo]

Poster series — Palmės Diskoteka ‘18-19-20 — Master Phil — 2020

[ysryo]

Shadowed Love in the Darkness

Chapter 2: The Wounds That Bind

In the hushed corridors of the underground gallery, where shadows danced like specters on the damp walls, Raven and Lyra found solace in each other's broken whispers. The air was thick with the scent of old paint and forgotten memories, a canvas of decay that mirrored their wounded souls.

Night after night, they convened beneath the fractured moonlight that seeped through the cracked ceiling, their stories weaving a tapestry of sorrow and resilience. Raven’s voice, a low melody tinged with the haunting cadence of loss, filled the cavernous space.

“My family,” he began, his eyes lost in the swirling abyss of a half-finished painting, “was consumed by flames. A fire so fierce it devoured every trace of them, leaving me to wander in the ashes of a life that once was.”

His words dripped like the melancholic notes of a forlorn symphony, each one carrying the weight of a past that refused to fade. The fire, a ravenous beast, had not only claimed his family but had etched its fiery claws into his heart, branding him with a solitude that could not be extinguished.

Lyra listened, her gaze fixed on a sculpture that seemed to bleed stone tears, a silent testament to her own familial curse. “My family,” she whispered, her voice a fragile thread weaving through the darkness, “is shackled by a curse as ancient as the stones of this gallery. Anyone who dares to love a Lyra is destined to meet a tragic end.”

Her words hung in the air, delicate and deadly, like the fragile petals of a rose with thorns as sharp as daggers. She had seen it unfold, a relentless cycle of love and loss, each suitor falling into the abyss of fate’s cruel design. The curse was a specter, ever-present, its shadow a constant companion.

“And yet,” Raven’s voice broke through the silence, “you remain here, alone, waiting.”

Lyra’s eyes glistened with unshed tears, each one a prism reflecting the pain of a hundred broken hearts. “It is better to be alone,” she said, her voice a brittle whisper, “than to watch the people I love be swallowed by the darkness.”

Their pain, once isolated, now intertwined, like two rivers of sorrow merging into a single stream that flowed through the gallery, carving its way through the bedrock of their hearts. The gallery, with its walls steeped in the echoes of their anguish, became a sanctuary where they could bleed their truths, unburdened by the weight of the outside world.

Nail Art Inspired by Chapter 2: "The Wounds That Bind"

The nail art inspired by Chapter 2, "The Wounds That Bind," captures the melancholic beauty and haunting emotions of Raven and Lyra’s shared pain. This design blends somber hues with symbolic elements, reflecting the tragic stories they unveil within the shadowy gallery.

Color Palette: A mix of deep charcoals, muted blues, and smudges of ash gray dominate the nails, mirroring the dark, oppressive atmosphere of the underground gallery where the characters meet. These colors create a canvas of sorrow and solitude, underscoring the weight of their respective pasts.

Design Elements:

Flaming Silhouette: One nail features the delicate silhouette of a flame, flickering in muted tones of red and orange, representing the fire that consumed Raven’s family. The flame is enclosed in blackened edges, symbolizing the eternal scars of his loss.

Cursed Vines: Another nail showcases a twisted vine in metallic silver, curling and encircling like the curse that binds Lyra’s family. The vines bear small, thorn-like details that subtly suggest the danger and inevitability of tragedy for those who come too close.

Cracked Porcelain Effect: Several nails have a cracked porcelain texture, symbolizing the fragile yet beautiful nature of both Raven and Lyra’s hearts. These cracks are highlighted with shimmering silver to indicate the glimmers of strength that still reside within their brokenness.

Tear Drops: Clear, glassy droplets adorn some nails, representing the unshed tears and emotional weight both characters carry. These droplets are strategically placed to evoke the sensation of rain or weeping stone, reflecting the gallery’s somber ambiance.

Moonlit Glow: A few nails are finished with a subtle, pearlescent sheen, reminiscent of moonlight filtering through the gallery’s cracks. This glow symbolizes the faint hope and connection between Raven and Lyra, even amidst their overwhelming darkness.

Finishes: The combination of matte and gloss finishes creates a dynamic interplay of textures, representing the duality of beauty and sorrow. Matte nails convey the depth of their pain, while glossy accents add a touch of ethereal light, balancing the darkness with a hint of dreamlike melancholy.

This nail art design not only embodies the essence of Chapter 2 but also transforms the narrative into a wearable work of art, allowing the story of Raven and Lyra to be carried and cherished in a uniquely personal way.

[kerryanncleaver]

One of the most interesting design aspects that I discovered through my MA was the theory of Kiki and Bouba. Which links up everything from shapes, sounds to typography.

🔺 Kiki — Spiky, sharp, edgy.

🔵 Bouba — Round, soft, flowing.

Research has found this is a universal phenomenon, transcending language and cultures. This is SO important to understand in ethical design, as it could be the key aspect that could help something be a success. In design, we don’t just create for functionality—we create for human experience. The Kiki-Bouba effect reminds us of the subconscious cues we send.

.

Here's how this influences ethical design:

Accessibility:

Designing for inclusivity means understanding how shapes, sounds, and even visual elements trigger emotional or sensory responses.

🟢 Rounded buttons may feel more inviting and safe than sharp, angular ones.

Emotional Design:

Want users to feel calm? Opt for "Bouba-like" visuals—soft, rounded, and smooth. Need urgency? “Kiki” elements can create a sense of action or alertness.

😌 Calm = Rounded shapes.

⚠️ Alert = Angular shapes.

Avoid Manipulation:

Ethical design is about trust. Misusing these associations to manipulate user behavior (e.g., making aggressive designs to cause anxiety or urgency) can harm users’ well-being.

.

.

By understanding Kiki & Bouba, we can craft experiences that feel intuitive, fostering empathy and trust in our designs. Let’s build with intention, not manipulation. ✨ (looking at you marketing teams)

.

I also wanted to share some interesting research that presents animals understanding this theory! Which in itself is so fascinating and could be used to design for ecology, conservation and a resilient future.

[fennessyofficial]

Space is more than just a container—it's an emotional journey. Furniture and decor speak volumes, narrating the life story within. 🏡✨

[biswadeepdas]

Psychology of Color in Digital Marketing: How It Affects Consumer Behavior

Colors have a profound impact on human emotions and behavior, making them a crucial element in digital marketing strategies. Whether you're designing a website, creating social media graphics, or crafting email campaigns, understanding the psychology of color can significantly influence how consumers perceive your brand and ultimately drive conversions. Here's a deep dive into the psychology of color and its role in digital marketing:

1. The Emotional Impact of Colors:

Different colors evoke various emotions and associations. For instance:

Red: Often associated with energy, passion, and urgency. It can be used to grab attention and encourage action.

Blue: Conveys trust, stability, and professionalism. It's commonly used by tech companies and financial institutions.

Green: Represents growth, health, and nature. It's often used for eco-friendly or wellness-related brands.

Yellow: Radiates positivity and optimism. It can be attention-grabbing and suitable for highlighting deals.

Black: Signifies luxury, sophistication, and power. It's commonly used by high-end brands.

2. Cultural and Contextual Considerations:

Colors can have different meanings in various cultures. For instance, while white symbolizes purity in Western cultures, it's associated with mourning in some Eastern cultures. Additionally, color context matters. A color that works well in one industry might not have the same impact in another. Understanding your target audience and their cultural background is crucial.

3. Creating Brand Identity:

Consistent use of colors in your branding helps in building brand recognition and identity. Think of Coca-Cola's red or McDonald's yellow. These colors have become synonymous with their respective brands. Choose colors that align with your brand's personality and values.

4. Calls to Action (CTAs):

The color of your CTAs can influence click-through rates. Choose a color that contrasts with your website's primary colors to make the CTA button stand out. However, ensure that the chosen color still aligns with your brand's overall color palette.

5. Color Combinations:

Creating visually appealing color combinations is essential. Complementary colors (opposite on the color wheel) can create a striking contrast, while analogous colors (adjacent on the color wheel) provide a harmonious and soothing feel. Using too many colors can be overwhelming, so sticking to a few key colors is often more effective.

6. Testing and Iteration:

Don't be afraid to experiment with different color variations. A/B testing different color schemes for landing pages, email templates, and ads can provide insights into which colors resonate better with your audience and drive higher engagement.

In conclusion, the psychology of color is a potent tool in your digital marketing arsenal. By understanding the emotions and associations different colors evoke, you can strategically use them to connect with your audience, build a strong brand presence, and drive desired actions. Remember that there's no one-size-fits-all approach, and it's essential to tailor your color choices to your specific audience and industry.

What are your thoughts on using color psychology in digital marketing? Have you noticed any particular colors that seem to work well for your brand? Let's discuss!

[issacts]

🎨 The Magic of Colors in Interior Design: Exploring Emotional Impacts ✨

Colors hold the key to unlocking the perfect interior design. 🏡 Their power lies in their ability to shape emotions, alter moods, and redefine spaces. 🎨 In this captivating journey, let's dive into the world of color psychology, unveiling how different shades influence our minds and feelings, guiding us through a design wonderland. 🌟

The Enchanting World of Color Psychology 🧠🌈

Color psychology is like a palette of emotions, revealing the hidden effects of colors on our minds and perceptions. 🧙‍♂️ In interior design, it's like wielding a magical paintbrush. 🖌️ Each color brings a unique energy that can energize or soothe, transform our sense of space, and even make us feel warmer or cooler.

Warm Colors: Vibes of Energy and Warmth 🌞🔥

Imagine red, orange, and yellow – the warm color trio that ignites excitement. 🔥❤️ Red brings the heat of passion and social fun, making it perfect for lively living rooms and entertainment areas. 🛋️🥳 Orange offers a warm and enthusiastic embrace, creating inviting kitchens or cozy reading nooks. 💃📚 Yellow, the embodiment of sunshine, adds optimism to kitchens, breakfast nooks, and creative spaces. Balance is key to keeping the coziness intact. 🧘‍♀️🔥

Cool Colors: Tranquility and Chill Vibes 🌊❄️

Think blue, green, and purple – the cool colors that wash over us like a calming wave. 🌊💆‍♂️ Blue whispers serenity, making it your go-to for peaceful bedrooms and bathroom sanctuaries. 💤🚿 Green brings nature's balance and harmony indoors, making it a refreshing choice for bedrooms, home offices, and relaxation corners. Purple hints at luxury and sparks creativity, making it an alluring pick for artistic spaces or cozy sitting areas. These colors even have the superpower to make tight spaces feel breezy. 🚪🪟

Neutral Colors: Timeless Canvas for Creativity 🎨⏳

Neutrals like white, beige, and gray are the blank canvas of design, ready for your creative masterpiece. 🎨🖌️ White symbolizes purity and cleanliness, often gracing kitchens and bathrooms. Beige and gray set the stage for timeless elegance, seamlessly pairing with any style and awaiting your personal touch. 🏰✨ These neutrals create a versatile backdrop for accent colors to shine.

Accent Colors: Pop of Wow and Focus 🎉🎯

Accent colors are the spotlight of design, injecting personality and pizzazz. 🎉💃 Bold and vibrant, they shout "look here!" Whether through art, furniture, or accessories, these colors throw a spotlight on specific areas or elements, creating visual fireworks that tie the entire design together. 🎨🌟 Use accent colors in statement furniture, artwork, throw pillows, or even an accent wall for maximum impact.

In the captivating realm of interior design, colors blend creativity and emotion, sculpting spaces that speak to our hearts and minds. 🎨💓 Colors aren't just eye candy – they're emotional enchanters. By understanding the dance of color psychology, designers can summon spaces that elevate spirits, spark creativity, and offer relaxation galore. The symphony of colors transforms mere rooms into enchanting havens that sing to our souls. 🎶✨ Choose your colors wisely, and let the magic unfold in every corner of your home. 🏡✨

[homebrewandhacking]

Empathy-Lead Design

That’s not a title you see every day is it? I should probably clarify some things. “Empathy is experiencing the frame of reference of another, as if it were your own, but without ever losing that “as if” quality.” – Carl Rogers That definition is very important and needs to be considered as a whole. If you see something from someone else’s “point of view”, their “frame of reference” than you…

[artesostenible]

Hola a todos, ¡acabamos de lanzar un nuevo episodio del podcast de @reinherit_ “Museum’s Up” titulado "Emotional Museums"! En este episodio, Elisa Bruttini, profesora de la Universidad de Siena (Italia) y directora cient��fica de la Fundación Musei Senesi, explica el papel de las emociones en el diseño de museos: cómo las emociones son una condición previa para el aprendizaje y cómo facilitan las experiencias emocionales e incluso tienen como objetivo fomentar la empatía en los visitantes. Escúchalo ahora en Museums Up!: https://rss.com/podcasts/museumsup-reinherit/ y también en las plataformas de podcast Spotify, Apple, Google, Amazon y Samsung #reinherit #horizonproject #culturalheritage #museisenesifoundation #podcast #sienauniversity #emotionaldesign #visitorengagement #emotionalmuseum #museographicdesign #digitalhumanities #museumstudies #museumexhibitiondesign #artesostenible #museologia

[tutmee]

Storytelling in Design: How I Build Brands That Tell a Story

🌟 Good day, everyone! In today’s competitive market, a brand that stands out is one that tells a compelling story. 📖 My goal with every project is to design visual identities that go beyond aesthetics — brands that connect emotionally and communicate a unique narrative. Today, I’d like to share my approach to building brands that resonate deeply with audiences. 🎯 Understanding the Brand’s Heartbeat Every brand has a story waiting to be told. 🌍 Before starting any design, I dive into the brand’s core values, mission, and vision. This understanding shapes every design decision, ensuring that the visuals reflect the brand’s unique character and goals. 🎨 Designing for Emotion Elements like color, typography, and layout each contribute to the brand’s story. I select elements that evoke the right emotions and create a lasting impression. For me, effective branding is about making the audience feel something memorable. 💡 🚀 Why Storytelling Matters A brand that tells a story creates trust and loyalty. When people connect emotionally, they’re more likely to engage and stick around. Storytelling transforms a brand from just a logo into a meaningful experience, creating a deeper connection with customers. 📈 If you want a brand that tells your unique story and makes a lasting impact, let’s work together! I’ll help bring your vision to life through design. 💼 🌐 tutmee.ru | Telegram: @tutmee #BrandStorytelling #EmotionalDesign #TutMee #MikhailLopatin

[kazuttora]

DS - Buried alive by love

[studiocryo]

Poster and exibition design — Vyras su tamsiais plaukais ir saulėlydžio fone / A man with dark hair and a sunset in the background — Project by Paul Paper — Event curated Lokomotif — 2019 — MORE INFO

[guillermotblog]

what is life without friendship? May be nothing... falconry is our excuse to meet and share our feelings and stories. Thanks @franbolinchesgt for meeting us in an environment with such good vibes #falconry #friendship #feelings #goodvibes #vibes #emotionaldesign #aigle #fredperry #fredperrytshirt #menswear #guillermotorrent https://www.instagram.com/p/CB-SAyPFZHT/?igshid=181bc4o55mfmg

[ysryo]

Shadowed Love in the Darkness

Chapter 1: Encounter Beneath the Gloomy Sky

In the heart of a small town veiled in a shroud of rain, Raven's footsteps echoed softly against the wet cobblestones. The night was an endless expanse of shadows, pierced only by the dim glow of flickering streetlights. His guitar, cradled against his back, seemed to hum with the melancholic tunes that filled his mind. It was as if the strings themselves had guided him to this hidden gallery, tucked away in a narrow alley, whispering secrets only he could hear.

Inside, the gallery was a sanctuary of shadows, each corner a cocoon of darkness where the faint glow of dim sconces barely penetrated. Lyra stood at the center of this twilight realm, a ghostly figure in the half-light, her silhouette framed by the haunting canvases that adorned the walls. The paintings were windows into another world—a world of anguish and shadows, where figures twisted and writhed as though caught in an eternal scream.

Their eyes met across the expanse of the room, and in that fleeting moment, the universe seemed to pause. Time hung suspended like a breath held too long, the world narrowing to just the two of them amid the consuming dark.

"Who are you?" Lyra’s voice was a melody of rough edges and soft whispers, a symphony of night winds caressing ancient trees.

"Raven," he replied, the single word heavy with untold stories and unseen wounds.

"And you?" His eyes, pools of stormy gray, searched hers as if trying to decipher the enigma she presented.

"Lyra."

With that simple exchange, their fates were intricately entwined, threads of darkness weaving an inescapable tapestry of destiny. They both sensed it, an unspoken understanding that this night marked the beginning of something profound and inescapable.

The origin of nail art design ideas

The "emo darkness" themed nail art design inspired by the tragic love story of Raven and Lyra is a stunning artistic manifestation, blending visual elements from their story with a dark and meaningful aesthetic. This design is not only visually captivating but also conveys a profound narrative through the details and symbolism used.

Color Palette and Atmosphere

The chosen color palette—a mix of deep black, dark gray, and midnight blue—perfectly captures the ambiance of a rain-soaked night and the eerie atmosphere of the underground gallery where Raven and Lyra meet. These dark colors create a mysterious and melancholic mood, reflecting the deep feelings and emotions that are central to their story. The use of dark shades also strengthens the emo darkness theme, giving depth and richness to the visual, almost transporting us into a world full of shadows and secrets.

Design Elements and Symbolism

Each nail in this design features a unique element reflecting important aspects of the story:

Raven Silhouette: A nail with a silhouette of a crow flying under the moonlight not only reinforces Raven's character identity but also symbolizes the freedom lost to the past and the curse that haunts him. This silhouette adds a dramatic touch and becomes a focal point in the overall design.

Abstract Brush Strokes: The abstract brushstroke patterns on some nails reflect the haunting art of Lyra's gallery. These patterns create a chaotic and emotional impression, highlighting the artistic link between the two characters. This touch adds texture and dimension, giving a more lively and dynamic visual effect.

Dripping Paint: The dripping paint texture carries profound symbolism, representing the despair and darkness enveloping their relationship. This element adds an intense emotional layer, as though each drop of paint symbolizes the tears and suffering they endure.

Accents of Silver and Matte Finishes: Small silver accents and matte layers on some nails provide a gothic, elegant touch, offering a subtle contrast against the dark background. The soft silver sheen evokes a mystical aura, as though representing hope and a small light in the midst of darkness. The matte finish also lends a smooth and modern appearance, completing the overall aesthetic.

Overall Aesthetic and Emotion

This design is not only beautiful but also full of meaning. Each element works together to create a visual narrative that portrays the complex and tumultuous relationship between Raven and Lyra. The combination of dark and elegant elements creates a balance between beauty and sadness, depicting the emotional journey they experience.

This nail art design demonstrates how art can be used as a medium to tell a deep, nuanced story. Through the choices of colors, textures, and symbolism, this nail art successfully captures the essence of the emo darkness theme, paying homage to the melancholic and tragic love story of Raven and Lyra. It is a perfect example of how nail art can transcend mere decoration and become a work of art that tells an emotional and profound tale.

[itstheresearchlab-blog]

“Making things too easy will eventually lose value and interest. Instead, when designing make sure that you leave enough room for discovery.”