#effective marketing research

[dionysus-complex]

there's no time like a Sunday evening in late July when the window in your apartment is open and you're listening to The Gaslight Anthem to think about making a major change in your life

[jcmarchi]

The Proliferation and Problem of the ✨ Sparkles ✨ Icon

New Post has been published on https://thedigitalinsider.com/the-proliferation-and-problem-of-the-sparkles-icon/

The Proliferation and Problem of the ✨ Sparkles ✨ Icon

Kate Kaplan hits on something over at Nielsen Norman Group’s blog that’s been bugging me:

The challenge with this icon is sparkle ambiguity: Participants in our recent research study generally agreed that it represented something a little special. But, what was that something? And why was it special? That was less obvious. We encountered widely and wildly varied interpretations.

Man, I hate those sparkles. Correction: I loathe it as an icon but I use the heck out the ✨ emoji. I may even go so far as to say that my favorite thing about Dave Rupert’s introduction to web components is that it is littered with ✨ emoji every time the word “superpower” is evoked.

(Correction for the correction: I love everything about Dave’s introduction to web components. Take the full course!)

Sparkles get closer to becoming the unofficial AI icon every time a new one makes its way into some new app’s UI �� the same way some menus became hamburgers and others became kebabs.

It’s ambiguous, right? I will say that I was stoked to see Notion roll out a fresh new icon for their AI feature just this week:

A face is interesting! I find human heads less compelling, especially when they’re realistic. Same deal with robot heads, which is another theme you can spot in the wild. But a face, particularly one that’s on the whimsical side as a line drawing, looks like it could work in this context that’s specific to Notion. I imagine another company or app having a tough time pulling off the same icon because this one is so closely tied to Notion’s overall branding:

See how nice it is next to the rest of Notion’s icons?

I also like how Notion has several versions of the icon for use in different situations.

And, yes, it animates as well:

It’s the button that persists in the bottom-right corner.

I’m not saying Notion’s landed on a silver bullet. What I am saying is that they’re doing a great job transitioning from an ambiguous one to a more meaningful one, something that Kate articulates extremely well:

[S]parkles are used frequently to represent not only AI features and capabilities but also completely unrelated features and content, such as visual effects, deals or rewards, personalized ads, and new content.

I get worked up about this because I own a pessimistic and assumptive view that the proliferation of sparkles icons reeks of marketing. There’s no way for me to know this, of course, but I’ll unabashedly don my tinfoil hat for this one.

Anyway, Kate’s article is a much more thorough investigation that’s worth the deep dive — it’s a selection pulled from an entire book on the topic of successful icon design. I’ll leave you with a sobering quote:

Finally, I also predict that the icon’s association with AI-driven features will get stronger in the immediate future. So, for the time being, using it to indicate AI-driven features (or even simply new features) may be useful. Over time, as AI-driven features become more common or even expected across interfaces, there will be less of a need to call them out. It won’t matter that the features are AI-driven; it will matter only that they are present and meet user needs.

[dogcollarpunk]

being in my final year of uni has me waking up everyday like good god, I need to do 3497978 things before I graduate.

[youthoughtiwasserious]

Is anyone else experiencing mobile ads that are unmuted & start playing audio as soon as they come on your feed?

I keep hitting the mute button, but each ad I get still shows as unmuted & starts playing whatever music/audio it has in it. I'm almost positive I remember being able to mute one ad, then all other ads that pop up on my feed were muted, too. That no longer seems to be the case.

I wonder if this is a glitch or intentional. Somehow I have the feeling it's the latter, and if that's the case, that's scummy.

I'm less concerned about the minor inconvenience of having to lower/raise my volume whenever I want to watch a video then reminding myself to lower my volume again so I don't get jump scared by an ad later, & more concerned that it is an ad that is automatically unmuted & starts playing whenever it shows up on my feed.

I should have the option to keep my Tumblr browsing experience silent without having to lower my phone's volume all the way down. If I want to hear something play on my feed, I should have to unmute it myself vs. having it be unmuted for me unexpectedly.

Come to think of it, I feel like since I've started experiencing this issue, I've noticed more ads on my feed. Maybe I'm noticing them more bc now they have audio and catch my attention more often, or it could also be that they've just added more ads recently in addition to making all ads play sound whether you muted the previous ad or not.

[ethiack]

The Fake Genius: a $30 BILLION Fraud.

Sam Bankman-Fried (SBF) was supposed to be a billionaire genius running the world's largest Crypto exchange: FTX. In only a few weeks, his $32B empire crumbled, leading to his arrest. In this video, we unravel one of the decade's most significant cases of financial fraud.

UPDATE: SAM BANKMAN-FRIED FOUND GUILTY OF ALL COUNTS OF FRAUD AND CONSPIRACY, after a month-long trial.

[poddar123]

How to Progress ahead with Mathematics?

[kmrealtygroup]

Is Chicago, Illinois Cheap or Expensive? Here’s the Answer.

If you’re mulling over a move to this bustling metropolis and scanning the “real estate for sale in Chicago, Illinois”, you’re likely curious: Is Chicago cheap or expensive?

Housing Costs in Chicago

When it comes to the housing market, the prices are as diverse as the city itself. A general consensus shows moderate costs compared to coastal cities.

Chicago’s Real Estate Market

From luxury condos downtown to single-family houses in the suburbs, Chicago has a range of accommodation styles. Naturally, the cost varies depending on the type and location.

Luxury Living in Chicago

If you opt for the high-end spectrum of “new properties for sale in the Chicagoland area and surrounding suburbs,” prices can reach into the millions.

Middle-of-the-pack Living

For more modest budgets, homes outside the hub can be attractively priced, providing excellent value in terms of space and amenities.

Cost of Living Index

Considering other living costs, Chicago’s index stands at 106.9, slightly above the U.S. average of 100. While some areas could be expensive, others are surprisingly affordable.

Food and Leisure Prices

Dining out in Chicago can be both a bargain and a splurge. Street food is wallet-friendly, whereas fine dining experiences can be quite steep.

Transportation Costs in Chicago

Getting around Chicago with public transit systems is reasonable. Meanwhile, parking and gas prices can significantly increase the commuting costs for car owners.

Verdict: Cheap or Expensive?

As seen, it completely depends on your lifestyle and where you choose to live and dine. By researching and budgeting, it’s possible to find cost-effective solutions.

Find Your Preferred Lifestyle

The housing options align with a wide range of budgets, whether you’re browsing budget-friendly homes or looking for extravagant properties for sale in the Chicagoland area and surrounding suburbs.

In Summary

Ultimately, living in Chicago can be cheap, expensive, or somewhere in between, factoring in your individual budget, lifestyle, and specific choices — particularly in housing.

KM Realty Group LLC — your trusted source for all your real estate needs in Chicago, Illinois!

[nittyagi]

Step-by-Step Content Marketing Guide for Business Success

Content marketing is vital for businesses to connect with their audience and drive profitable action. This guide covers essential strategies, from setting clear goals and identifying the target audience, to content creation, distribution, and measuring

Content marketing has become an indispensable tool for businesses aiming to attract and engage their target audience. In this comprehensive guide, we’ll walk you through step-by-step content marketing strategies that can elevate your brand’s online presence. Whether you’re a seasoned marketer or just starting, this guide will provide valuable insights and practical steps to create an effective…

[panaromicinoftechs]

Mastering Mobile App Localization: The Ultimate Guide

[evening-rose-309]

to not spoil it, they quietly killed off the ncr for absolutely no reason and made the BOS victors for some reason.

house is not dead, but for majority fucked over at the battle of the hoover dam. how it is not stated yet.

but you’re pretty much correct everything else, so real “let’s wipe the slate clean bullshit”.

Of course he lost the dam.

The NCR was the main force behind Hoover Dam's acquisition in the first place, wrenching it out from under Caesar at the last second when Hanlon and the Rangers pulled their hail mary.

Without the Bear of the West, the Three Families probably defected into Caesar or fell to the Legion or just straight up deserted House once they realized a couple hundred tanks on tricycles would never be able to stand up to the Several Thousand Trained Berserkers that make up Caesar's Legion by year 2277.

I'm just curious as to what the Tin Can Buffoons will do to him when they find him. Or if he's made contact with Boston yet as his own last stand hail mary, though that part's purely wishful thinking.

[karel565]

Product Description

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It’s true…limiting beliefs are temporary things that you make permanent by choice! What you need is a map to get you out of the fog that limiting beliefs create. Fortunately, there’s one that you can have in your hands right now. Only if you are willing to embark on the journey that lies ahead of you.

A journey that starts where you are now in life…and ends in a place where you have improved in several areas. Where you are proud to be after that long road. And where you can look back and say “Wow, I can’t believe how far I’ve come”.

This roadmap has a framework that you can design in accordance to your own goals and aspirations. And the sooner you grab this for yourself, the better.

Within this package you will find the following modules:

Module 1 - Videos

Module 2 - Upsell Page

Module 3 - 7 Day Autoresponder Series

Module 4 - Affiliates Toolbox Page

Module 5 - Social Media Swipe Kit

Module 6 - Motivational Quotes

Module 7 - Keywords

Module 8 - Feature Images

Module 9 - Video Transcripts

Module 10 - Audio Files

[genderandcriticaltheory]

Is the Marlboro Man the Only Alternative?

The present research shows that male responses to male models in advertising are influenced by their gender identity, self-construal [a person’s self-concept or self-view[1]], and the perceived gender identity of the model. The findings contribute to research on gender effects in marketing. We show that considering model gender identity in isolation only applies to masculine men. In contrast, the…

[marketxcel]

Understanding Consumer Behavior in Marketing: Patterns, Types, and Segmentation

Explore the intricate world of consumer behavior in marketing. Uncover patterns, types, and segmentation strategies to gain valuable insights and tailor your marketing efforts effectively.