#effective marketing research

[dionysus-complex]

there's no time like a Sunday evening in late July when the window in your apartment is open and you're listening to The Gaslight Anthem to think about making a major change in your life

[jcmarchi]

The Proliferation and Problem of the ✨ Sparkles ✨ Icon

New Post has been published on https://thedigitalinsider.com/the-proliferation-and-problem-of-the-sparkles-icon/

The Proliferation and Problem of the ✨ Sparkles ✨ Icon

Kate Kaplan hits on something over at Nielsen Norman Group’s blog that’s been bugging me:

The challenge with this icon is sparkle ambiguity: Participants in our recent research study generally agreed that it represented something a little special. But, what was that something? And why was it special? That was less obvious. We encountered widely and wildly varied interpretations.

Man, I hate those sparkles. Correction: I loathe it as an icon but I use the heck out the ✨ emoji. I may even go so far as to say that my favorite thing about Dave Rupert’s introduction to web components is that it is littered with ✨ emoji every time the word “superpower” is evoked.

(Correction for the correction: I love everything about Dave’s introduction to web components. Take the full course!)

Sparkles get closer to becoming the unofficial AI icon every time a new one makes its way into some new app’s UI — the same way some menus became hamburgers and others became kebabs.

It’s ambiguous, right? I will say that I was stoked to see Notion roll out a fresh new icon for their AI feature just this week:

A face is interesting! I find human heads less compelling, especially when they’re realistic. Same deal with robot heads, which is another theme you can spot in the wild. But a face, particularly one that’s on the whimsical side as a line drawing, looks like it could work in this context that’s specific to Notion. I imagine another company or app having a tough time pulling off the same icon because this one is so closely tied to Notion’s overall branding:

See how nice it is next to the rest of Notion’s icons?

I also like how Notion has several versions of the icon for use in different situations.

And, yes, it animates as well:

It’s the button that persists in the bottom-right corner.

I’m not saying Notion’s landed on a silver bullet. What I am saying is that they’re doing a great job transitioning from an ambiguous one to a more meaningful one, something that Kate articulates extremely well:

[S]parkles are used frequently to represent not only AI features and capabilities but also completely unrelated features and content, such as visual effects, deals or rewards, personalized ads, and new content.

I get worked up about this because I own a pessimistic and assumptive view that the proliferation of sparkles icons reeks of marketing. There’s no way for me to know this, of course, but I’ll unabashedly don my tinfoil hat for this one.

Anyway, Kate’s article is a much more thorough investigation that’s worth the deep dive — it’s a selection pulled from an entire book on the topic of successful icon design. I’ll leave you with a sobering quote:

Finally, I also predict that the icon’s association with AI-driven features will get stronger in the immediate future. So, for the time being, using it to indicate AI-driven features (or even simply new features) may be useful. Over time, as AI-driven features become more common or even expected across interfaces, there will be less of a need to call them out. It won’t matter that the features are AI-driven; it will matter only that they are present and meet user needs.

[dogcollarpunk]

being in my final year of uni has me waking up everyday like good god, I need to do 3497978 things before I graduate.

[youthoughtiwasserious]

Is anyone else experiencing mobile ads that are unmuted & start playing audio as soon as they come on your feed?

I keep hitting the mute button, but each ad I get still shows as unmuted & starts playing whatever music/audio it has in it. I'm almost positive I remember being able to mute one ad, then all other ads that pop up on my feed were muted, too. That no longer seems to be the case.

I wonder if this is a glitch or intentional. Somehow I have the feeling it's the latter, and if that's the case, that's scummy.

I'm less concerned about the minor inconvenience of having to lower/raise my volume whenever I want to watch a video then reminding myself to lower my volume again so I don't get jump scared by an ad later, & more concerned that it is an ad that is automatically unmuted & starts playing whenever it shows up on my feed.

I should have the option to keep my Tumblr browsing experience silent without having to lower my phone's volume all the way down. If I want to hear something play on my feed, I should have to unmute it myself vs. having it be unmuted for me unexpectedly.

Come to think of it, I feel like since I've started experiencing this issue, I've noticed more ads on my feed. Maybe I'm noticing them more bc now they have audio and catch my attention more often, or it could also be that they've just added more ads recently in addition to making all ads play sound whether you muted the previous ad or not.

[ethiack]

The Fake Genius: a $30 BILLION Fraud.

Sam Bankman-Fried (SBF) was supposed to be a billionaire genius running the world's largest Crypto exchange: FTX. In only a few weeks, his $32B empire crumbled, leading to his arrest. In this video, we unravel one of the decade's most significant cases of financial fraud.

UPDATE: SAM BANKMAN-FRIED FOUND GUILTY OF ALL COUNTS OF FRAUD AND CONSPIRACY, after a month-long trial.

[poddar123]

How to Progress ahead with Mathematics?

[kmrealtygroup]

Is Chicago, Illinois Cheap or Expensive? Here’s the Answer.

If you’re mulling over a move to this bustling metropolis and scanning the “real estate for sale in Chicago, Illinois”, you’re likely curious: Is Chicago cheap or expensive?

Housing Costs in Chicago

When it comes to the housing market, the prices are as diverse as the city itself. A general consensus shows moderate costs compared to coastal cities.

Chicago’s Real Estate Market

From luxury condos downtown to single-family houses in the suburbs, Chicago has a range of accommodation styles. Naturally, the cost varies depending on the type and location.

Luxury Living in Chicago

If you opt for the high-end spectrum of “new properties for sale in the Chicagoland area and surrounding suburbs,” prices can reach into the millions.

Middle-of-the-pack Living

For more modest budgets, homes outside the hub can be attractively priced, providing excellent value in terms of space and amenities.

Cost of Living Index

Considering other living costs, Chicago’s index stands at 106.9, slightly above the U.S. average of 100. While some areas could be expensive, others are surprisingly affordable.

Food and Leisure Prices

Dining out in Chicago can be both a bargain and a splurge. Street food is wallet-friendly, whereas fine dining experiences can be quite steep.

Transportation Costs in Chicago

Getting around Chicago with public transit systems is reasonable. Meanwhile, parking and gas prices can significantly increase the commuting costs for car owners.

Verdict: Cheap or Expensive?

As seen, it completely depends on your lifestyle and where you choose to live and dine. By researching and budgeting, it’s possible to find cost-effective solutions.

Find Your Preferred Lifestyle

The housing options align with a wide range of budgets, whether you’re browsing budget-friendly homes or looking for extravagant properties for sale in the Chicagoland area and surrounding suburbs.

In Summary

Ultimately, living in Chicago can be cheap, expensive, or somewhere in between, factoring in your individual budget, lifestyle, and specific choices — particularly in housing.

KM Realty Group LLC — your trusted source for all your real estate needs in Chicago, Illinois!

[nittyagi]

Step-by-Step Content Marketing Guide for Business Success

Content marketing is vital for businesses to connect with their audience and drive profitable action. This guide covers essential strategies, from setting clear goals and identifying the target audience, to content creation, distribution, and measuring

Content marketing has become an indispensable tool for businesses aiming to attract and engage their target audience. In this comprehensive guide, we’ll walk you through step-by-step content marketing strategies that can elevate your brand’s online presence. Whether you’re a seasoned marketer or just starting, this guide will provide valuable insights and practical steps to create an effective…

[panaromicinoftechs]

Mastering Mobile App Localization: The Ultimate Guide

[evening-rose-309]

to not spoil it, they quietly killed off the ncr for absolutely no reason and made the BOS victors for some reason.

house is not dead, but for majority fucked over at the battle of the hoover dam. how it is not stated yet.

but you’re pretty much correct everything else, so real “let’s wipe the slate clean bullshit”.

Of course he lost the dam.

The NCR was the main force behind Hoover Dam's acquisition in the first place, wrenching it out from under Caesar at the last second when Hanlon and the Rangers pulled their hail mary.

Without the Bear of the West, the Three Families probably defected into Caesar or fell to the Legion or just straight up deserted House once they realized a couple hundred tanks on tricycles would never be able to stand up to the Several Thousand Trained Berserkers that make up Caesar's Legion by year 2277.

I'm just curious as to what the Tin Can Buffoons will do to him when they find him. Or if he's made contact with Boston yet as his own last stand hail mary, though that part's purely wishful thinking.

[karel565]

Product Description

How to Break Free from Limiting Beliefs and Live Your Best Life. Now You Can Get Instant Access To a 10-part Training Series To Help You Get Ahead Even More. Download And Start Playing These Videos Tutorials Right From The Comfort Of Your Home!

It’s true…limiting beliefs are temporary things that you make permanent by choice! What you need is a map to get you out of the fog that limiting beliefs create. Fortunately, there’s one that you can have in your hands right now. Only if you are willing to embark on the journey that lies ahead of you.

A journey that starts where you are now in life…and ends in a place where you have improved in several areas. Where you are proud to be after that long road. And where you can look back and say “Wow, I can’t believe how far I’ve come”.

This roadmap has a framework that you can design in accordance to your own goals and aspirations. And the sooner you grab this for yourself, the better.

Within this package you will find the following modules:

Module 1 - Videos

Module 2 - Upsell Page

Module 3 - 7 Day Autoresponder Series

Module 4 - Affiliates Toolbox Page

Module 5 - Social Media Swipe Kit

Module 6 - Motivational Quotes

Module 7 - Keywords

Module 8 - Feature Images

Module 9 - Video Transcripts

Module 10 - Audio Files

[genderandcriticaltheory]

Is the Marlboro Man the Only Alternative?

The present research shows that male responses to male models in advertising are influenced by their gender identity, self-construal [a person’s self-concept or self-view[1]], and the perceived gender identity of the model. The findings contribute to research on gender effects in marketing. We show that considering model gender identity in isolation only applies to masculine men. In contrast, the…

[marketxcel]

Understanding Consumer Behavior in Marketing: Patterns, Types, and Segmentation

Explore the intricate world of consumer behavior in marketing. Uncover patterns, types, and segmentation strategies to gain valuable insights and tailor your marketing efforts effectively.

[spadesurvey]

CATI Surveys: Best Practices for Effective Surveys

Table of Content:

What Is CATI?CATI Surveys

How Is The CATI Survey Conducted?

How Does CATI Research Work?

How Spade Survey Work

Summary

Companies need essential data on their sectors, marketplaces, and the overall business landscape to stay ahead of their competitors in today’s hyper-competitive business world. When it comes to obtaining access to important data, market research is essential.

Because of the availability of various technologies, such as AI and computerized learning methods, data collection has become more accessible and efficient than it was a few decades ago. CATI, or Computer-Assisted Telephone Interviewing, is a survey approach used by the majority of popular quantitative market research firms.

In this blog, we will discuss everything you need to know about the CATI surveys so you can decide if they’re the right choice for you.

What Is CATI?

Computer-assisted Telephone Interviewing (CATI) is a type of automated survey that employs software to deliver a script to the interviewer. It is a phone-based data collection method that allows the interviewer to educate respondents on the necessity of timely and correct data collection.

CATI has replaced traditional telephone interviews in the same way that computers have replaced clipboards and questionnaires in face-to-face research. The interview takes place over the phone and is guided by a questionnaire that displays on the computer screen. CATI interviewers use the keyboard to enter responses that correspond to the pre-coded answers that show on the screen.

CATI Surveys

A CATI survey is an example of quantitative market and public opinion research that uses computer-assisted technologies. CATI research is one of the most common quantitative research methods. Over the phone, a trained interviewer asks a respondent a series of questions.

Companies that select to outsource CATI services can save time spent communicating with diverse responses and reduce operating costs associated with data processing problems.

Spade Survey’s CATI Market Research services will take care of all your market research needs while working under strict deadlines and diving headfirst into obstacles with exceptional caution.

How Is The CATI Survey Conducted?

Companies use a computer script that has been meticulously crafted to ensure that it is properly prepared. Using an automated questionnaire, the interviewer can keep track of all questions asked during a phone call. The CATI survey approach contains a number of tools for controlling and utilising information about respondents in order to adapt questions correctly.

A well-structured survey questionnaire avoids inaccurate or nonsensical answers that may have been provided inadvertently. This is a huge advantage over standard spread sheets because it helps you to avoid errors, reducing the possibility of irrelevant surveys.

How Does CATI Research Work?

Telephone interviews are guided by a questionnaire provided on the computer screen. The interviewer uses a keyboard and mouse to record responses that correspond to the pre-coded responses displayed on the screen. The CATI program handles any questionnaire routing or complicated survey logic.

CATI research has considerable advantages:

The interviewer is free to focus on the interview because the routing instructions are handled.

Structured data is entered directly into the survey database. Additional data processing is no longer required. This reduces costs and errors.

The interviewing process is sped up since data is input as it is collected.

Because feedback is collected in real time, researchers and analysts can query the survey dataset while fieldwork is still on-going. This includes displaying survey results in live dashboards.

Modern CATI platforms incorporate telephone interviewing and internet surveys, allowing for mixed-mode approaches. This is especially significant in business-to-business research studies, when many data collection methods may be required to maximise response rates.

How Spade Survey Helps On the CATI Market Research Services

CATI surveys help your business by detecting client sentiments and market demography, allowing you to make educated decisions. Working with an experienced quantitative research business is critical for getting the most out of your CATI survey programme. Working with top market research firms in India with proven knowledge will help you take your market research to the next level.

The search for the best quantitative market research firms is coming to an end. Spade Survey is one of India’s leading market research firms in India, with extensive expertise functioning in a wide range of industries, countries, and languages.

Through CATI Survey Services, we have assisted countless clients from various domains in increasing their business revenue; finding out what made them successful. We also provide various services to assist you in improving your ROI and market awareness. We provide Data Analysis, Global Survey Sampling, Market Research Support Services, and other services.

Summary:

In conclusion, CATI surveys have been a significant tool for data collecting for many years, providing organisations with accurate and representative data.

CATI surveys are essential in survey research and are particularly valuable in market research. Using their computer-assisted technology, researchers simplify data collection and provide a cost-effective method of obtaining important insights from phone calls.

CATI provide a systematic and standardised approach to data gathering, which contributes to the accuracy and dependability of research findings. CATI is becoming required in social sector research. This is the moment to consider data collection methods, and CATI has a strong possibility of being a game changer in this scenario.

We recognise the value of reliable and representative data at Spade Survey, and we’re here to assist you move into the empire of digital surveys.

Contact us right away to outsource your CATI Services and achieve an impressive ROI on the fly!