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tryslora · 1 year ago

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Practice retirement day...

Yesterday I had a holiday from work, and for the first time in a long time, it was just a day off. I didn’t have anything planned (and the one appointment I did have scheduled was moved to a non-holiday date). I was home alone—no kids, no spouse.

I decided that it would be a great time to trial acting like I’m retired. What does that mean? Well, it means setting an alarm (yes, an alarm) and getting up and getting myself ready as if I’m working from home. Because when I’m retired, that’s exactly what I’ll be doing, but instead of Current Day Job, I’ll be writing.

And I did.

I moved between productive writing-related times and doing tasks around the house that needed to be done. I did the dishes, folded the weekend laundry and put it away, dealt with phone calls and some vacation planning. I also reviewed more self-publishing information, completed the basic layout for FTR (as much as I can do until I get the IBSNs and cover), created a layout template for the Seven Lakes books in general, and created a logo for my indie-pub company.

I even made time for PT for my neck, back, and hips, and for snuggling of kitties. And for anime.

My focused writing time was only about 3 hours total, but I got a LOT done, and I was relaxed.

It was freakin’ bliss.

Being back to the day job is hard. I’m quite honestly daydreaming about when writing IS my day job. When I’m able to do the things I love, and get a lot done AND relax at the same time.

When spouse worries that he’ll never retire, I remind him that if I can actually make money at this writing gig, while we also have retirement money saved, then YES, he can retire. We’ll have an income. It’ll work out.

Right now I’m just thrilled to have finally been able to pilot a properly organized day. I want to create a schedule that I can adapt to weekends to see if I can get better about protecting my writing time then, too. It’s harder when there are more outside demands. But maybe I can do it, by demonstrating how well it works when I’m alone.

What this does mean is that I’m getting closer to being able to put Finding Their Roots out into the world. I have the next steps on my to-do list (which I’ll hopefully be attacking tonight).

Then it’s time to start planning books. And writing.

I think once the first book is out, it’ll get easier. It’s the publishing/marketing/etc. process that is harming my ability to write. I think if I can create a procedure, map it out and be able to repeat it later, it won’t be so overwhelming.

It’s a thought, anyway.

And hey, if you might be interested in getting an ebook as a review copy of the first book in a new MLM series, let me know. It’s paranormal romance, and slightly spicy. Small fictional magical community in the Adirondacks, and a POV character who… keeps forgetting that magic exists, to the point where he doesn’t know it exists at all. Which is interesting, considering growing up he was a member of a werewolf pack…

I love this series, and I hope readers will too. I’m happy to provide some copies of the ebook, once it’s fully packaged, in exchange for honest reviews.

I have… digressed.

But see, that’s the thing. Getting to focus on writing and writing-related tasks makes me excited about it again.

Counting the years. A little under five to go.

#writing #retirement

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bloodmaarked · 1 year ago

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where sleeping girls lie // faridah àbíké-íyímídé

first published: 2024 [to be released 14 march] read: 17 january 2024 – 24 january 2024 pages: 576 format: ebook [ARC]

genres: fiction, young adult, mystery, light romance (lesbian) favourite character(s): elizabeth least favourite character(s): baz (sorry!)

rating: 🌕🌕🌗🌑🌑 thoughts: so. i read ace of spades as an ARC back in 2021 and i can't really explain the way i was truly obsessed with this book (you can read my original review here). i read it in four days, bought a physical copy when it came out, talked about it to other people, etc. it was one of my favourite reads that year and it put faridah very firmly on my list of authors to watch. imagine my excitement when i was offered a chance to read her sophomore book early.

well. where sleeping girls lie just didn't hit the same. it's hard not to compare to her debut because there are a lot of shared elements and themes between the two, but i couldn't help noticing that WSGL lacked the spark, the excitement, and the punch of AOS.

one of the major faults is just how uneventful it was. the pacing felt so slow and only by around 80% in did i find myself thinking "oh, something's actually happening now". threads are picked up and then dropped for so long that by the time they came back around, i didn't care anymore. or things went unexplained for so long that i feel they became largely irrelevant to the plot. i wasn't necessarily bored but i did feel like i was in a perpetual state of waiting for the story to pick up. the overall plot was not as groundbreaking or exciting as the one in AOS, but i appreciated what it wanted to say.

the characters were also a little lacklustre. chiamaka and devon from AOS felt well-written, they were relatable in ways, and they had personality. sade, as the main character in WSIG, didn't really have much personality outside of her trauma. who was she, as a person? i don't really know. the side characters were okay, although i will say that i really liked the sense of intrigue and duplicity written into the male characters like august and jude. this will probably be an unpopular opinion but i didn't care for baz as the best friend at all; his manic pixie dream boy schtick got tired real quick.

i'm not so sure about how good the writing was in general. the whole book felt like it could have done with another thorough edit, and definitely a cut down in length by at least 100 pages. some of the dialogue also felt stilted and clunky. the story ultimately had an interesting and relevant message but i struggled to feel much depth from the writing.

i didn't dislike this book, i think i just had very high expectations following AOS and with the similarities between the two i wasn't expecting quite so many differences in quality. i would absolutely still go ahead and read more books by faridah (i've still got four eids and a funeral on my reading list) and would love to see her branch out to stories perhaps with an older cast, set outside of high school, or not focused on elite teens.

massive thanks to Usborne Publishing and NetGalley for providing me with an advanced digital copy in exchange for an honest review!

#where sleeping girls lie #faridah àbíké íyímídé #2024 reads #2.5 stars #fiction #mystery #book review #booklr #bookblr #bookworm

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billconrad · 2 years ago

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Bill’s Guide to Book Marketing

I am a self-published author and have attempted to market my books, but the results have been less than successful. So why read a book marketing guide by somebody like me? The principles I will describe still apply, and I have made many mistakes that you will know how to avoid. Remember, you learn more from failure than from success. Does that mean I have learned a lot in my life? Hmm.

At this point, you have written a book, had it professionally edited, a professional cover designed, an ISBN, an Amazon AISN, it’s formatted for ebook and print on demand. It is for sale on Amazon, Kubo, Apple Play, Google reads, Smashwords, Barns, and Nobel. Wow, quite an accomplishment! The problem is that 200+ people a month also released their first book. (Plus, established books are re-released as “new.” So annoying!) Many new books belong to authors with multiple books, and their readers are eager to read more. YOUR GOAL is to convince people to click “buy it now,” and here are the basic book marketing steps (not necessarily in the proper order):

To get attention, you must attack this problem on several fronts. Let’s start with the most important one. YOU NEED AMAZON REVIEWS! LOTS OF THEM! The first part of the plan is to send a copy of your work to every friend you have. Then, two months later, pester them for a review. This initial foundation of positive reviews is critical to your success.

Put your book info on Goodreads and any other site hosting information about your work.

Get a disposable email account like Yahoo. Search for free book promotion sites and put your book there. They will need a bio, picture, ISBN, amazon link, AISN number, Kubo, Apple Play, Google Reads, Smashwords, and Barns Nobel link. Important tip. I have one file with all this information, including all the links. Note that these free sites will spam the email account you provide to death. Here are a few areas to check out:

Sneaky tip. Go to Barns and Nobel every week and load your book onto all their Nook readers. Perhaps write a five-star review… Perhaps one on each tablet… Perhaps if you are on vacation… Perhaps if you have friends or relatives in other cities…

Should you buy book reviews? I found one site (I will not provide the link because it looks shady) where you can buy Amazon reviews. $300 gets up to 10 (why not an exact number?) badly written reviews. Should you do this?

I do not recommend buying reviews unless you use a professional review service ($1K) that Amazon will allow a “review transfer.” Also, Amazon will likely find and sue these shady sites. Then Amazon will ban all the authors. Or they could try to shake you down. “Hey, you paid us for a review. Now pay us $$, or we will tattle to Amazon!”

If you read and followed my previous blog, you have written at least 200 book reviews on Goodreads and Amazon. Consider posting these reviews to Barns and Nobel, and Kubo. Your new goal is to get more reviews, and there is a group of motivated people who will do a review exchange. Authors!

How to find willing (desperate) authors? First, look for new books on Amazon with a few reviews. Then, comb through them to see if they have a website or some other external way (Facebook) of contacting the author. Email/message them and ask them to do a review exchange. This means you offer to buy their book/ebook on Amazon, read their book, and write a review on Amazon and Goodreads. The other (potential) author will look at your 200 reviews and feel they are getting a good deal.

Is this ethical? Yes, because you are only doing a review exchange. No money is changing hands. Both people paid for the book and are writing an honest review. But, do not contact authors through Goodreads or Amazon because both sites monitor their internal communications for review exchanges.

Look for Facebook review exchange groups.

Keep a log of all your reviews. Keep in yearly contact with your old review exchange authors. That way, you can contact them again when you come out with a new book.

Develop a dedicated website for your work. On it will be your books, your extended biography, a way to contact you, sample pages of your book, updates, and your blog. Many great website hosting companies have great online free website building programs—for example, Godaddy.

Of course, I chose not to use a free online website builder. Why? I am old school and wanted to make a site on my computer that I could endlessly edit offline. My other motivation was that if the hosting company did not work out (like upping their cost), I could move my = domain to any other web hosting company. Yes, I am a control freak.

So, my quest began. My first stop was to buy a copy of the gold standard for website development, Microsoft Front Page. To my utter surprise, it is no longer supported. What the heck? Well, I still had the silver standard Corel website creator. Wow, it has become awful. So, I went through every program from Adobe, Google, and many others. Pure junk. (How do companies make their sites? I do not know.) Fortuitously, I found a free program called Rocketcake. It was easy to use, fast, and produced excellent results. The downside is the lack of power. (It did not support splashy features. Only basic website stuff.) But there was an exciting upside. It generates tiny webpages that display lightning fast.

There was another benefit to Rocketcake that no other website builder had. It (accurately) showed how my website looked on mobile devices, and I could tweak the pages to look good on all platforms. Godaddy and other online-generated web pages look awful on small devices. Do people browse the web on their phones? Hmm. Perhaps there was some logic to my crazy decision.

Then I needed a hosting company and found WHP. Incidentally, WHP is the least expensive, and their service is decent. Coincidence?

Get a Facebook personal account and then make a separate page for your author’s activities. Make it look professional by examining what other authors have made their page look like.

Generate buzz on popular social sites groups like Twitter and Instagram. How does this work? I do not know. Twitter and Instagram are not my scene, but I know there are promoting guides on these sites.

Send out free books/ebooks. Several sites let you post your work for free to generate buzz. KDP select allows you to do this, but in my case, fifteen people downloaded my book and… Nothing.

There are a few (odd) free sites. The deal is that if you post an Amazon review, you get to read more free books. The problem is that all reviews read “…good book… I posted this review to claim the free book on XXX site, and this review is of my own volition.” What the heck? Stay away from those sites. Amazon will eventually take down all those phony reviews and punish the author.

Hire a publicist. I have investigated several and failed to find a good one. Why? When you hire somebody, you need a measure of their success. “You are a housepainter? Can you give me the address of a recently painted house so I can look at it?” Makes sense. “You are a publicist. Can you show me a book that somebody paid you $100 to promote, and they got $1000 in sales? You can’t?” Hmm.

I find publicists are glorified spammers. They take your $ and send out spam, Twitter spam, Instagram spam, text spam, website banners, or other spammy muck. There is no way they can directly show how our hard-earned $$ leads to reader interest or sales. Plus, spam angers potential customers.

I read stories of miracle publicists on the Facebook group Writers Helping Writers. After inquiring with the author about them and contacting the publicist, I learned they were riding on the coattails of a successful book.

Side note. There is a business here, but I have yet to crack the nut that will lead to successful promotion.

Start a blog on your website, Facebook, Goodreads, and any other site you can find. Keep your blog fresh, post at least once a week, and mention your book often. Your topics should be books, writing, life, and light topical subjects—no heavy stuff like politics.

Make a YouTube promotion video of your book. Or beg your famous YouTube friend who knows the trade. The problem is that ~10K videos come out weekly, making it hard to stand out.

There are Facebook groups for authors and books. For example, Writers Helping Writers. Post as often as you can, but don’t be a pest, and do not directly plug your book, or you will be booted off.

There are online reading groups. Tread lightly when you make your plug so they don’t kick you off.

Pay for an advertising campaign on Amazon to up your search ranking. Paying them seems counterintuitive. Amazon is supposed to do this for free because they are the retailer. If they promote new books and authors, they will sell more books.

Alas, no. Amazon makes you fork over money to up your search rankings. I have not tried paying Amazon because I want 100 reviews first. Nobody will buy an unreviewed book, no matter how often it appears in searches.

Do an advertising campaign on Barns and Nobel or Kubo. They seem to be much better at promoting books.

Keep a record of all your advertising efforts for taxes and understanding what works and what does not.

Last but not least, write more books. The more you have, the more you can market on the same dime. It only takes one success! “Hey, I loved Bill’s book Interviewing Immortality. Why not read his other book, Pushed to the Edge of Success or Cable Ties.” See what I did there? I snuck in a plug. Plug, plug, plug! Everywhere you can! This is a numbers game!

Unfortunately, that’s all I have about book promotion, and I feel your anger. “There have to be more options. When I search on ‘book promoting,’ I get a hundred hits.”

Let’s explore what these sites offer. 90% do two things. First, they spam. Do you read spam? Do you want your brilliant book to be associated with that kind of “gray” marketing? Second, they “tweet to 10,000 followers.” How does this help you? Having 10,000 nobody’s Tweet to 10,000 nobody’s. Do these people even speak English? Are computers tweeting to computers? Where is the proof they did what they claim? A computer printout? An angry letter from Twitter telling them to stop spamming?

When paying for advertising or promoting, understand the Return On Investment. This is the relationship for advertisement payments and your profit. All established marketing companies 100% understand this question, and 40% can competently answer it. If they cannot, you are wasting your money.

You may find a website that offers to promote your book on their “heavily visited site.” When you pay, you will see your book on their front page. Here is the issue. The only place readers go to find out about what books to read is Goodreads or Smashwords. (Umm, perhaps Amazon.) They do not care about other sites. Those “heavily visited sites” only exist to extract money from authors. If you look, you will see they all look the same, and I suspect one company runs them.

Many sites offer package deals. A combination of the Tweet/spam/put your book on their worthless site. Or they “manage” your Amazon advertising campaign. Or they “promote you on Google.” You can pay Google and Amazon directly to up your rank and do not need help.

Side note. If you have a unique title like Interviewing Immortality (see, I plugged my book again), then it will usually pop up first. Having your book for sale on many sites greatly helps. For example, I pay nothing, and my book is the first hit when I google “Interviewing Immortality.” See, I plugged my book a third time. This is a numbers game!!

I was Facebook messaged today by a guy who wanted to “up my brand awareness.” Here is his run-on sentence pitch:

I will do a strategic awareness your brand on some high-score social media platforms to increase awareness of your brand, generate real, active, and organic traffic from any country of your choice (USA, UK, Germany, Spain), and so on targeting those who will be particularly interested in the genre of book of your book . You will also gain a wide range of other effective results through my work.

“High-score social media platforms” = SPAM And the mathematically backed return on investment report is… Did you spot the extra space before the period?

What about book bloggers? They certainly can promote your work. The problem is that they require $$ without guaranteeing they will even read your book. Plus, they are arrogant and will give you a rotten review even after you pay. If you read/watch one of their negative reviews, you will see their sense of pride as they tear a book apart. Study their online content first, and be careful!

What about getting your book on a list of “100 outstanding books you have to read.” Hard to say, but it is worth investigating. Make sure you are not paying for this option. Your work should stand on its own.

In 2021 somebody reached out to interview me on the radio! Of course, I was interested!!! Turns out… For only $60, they would turn my book cover into a 3D animation that loops on a YouTube video. The audio (read by a computer) was me answering (over email) six questions I asked myself.

I searched YouTube and found several videos posted by the person who messaged me. She uploaded the first in 2015. Guess how many views it got by 2021? Two! This person’s most popular video (an odd religious rant in English and Italian) received eight views. (It was eight because I accidentally clicked on it twice.) The lesson is to be careful. Many people want to separate you from your cash.

Wait, I know what you are thinking. “Bill probably does not know a thing about internet marketing because his sales are in the toilet.” Well, I am not bragging, but I do.

The entire purpose of those patents was to define, clarify, justify, quantify, and improve one number. Return On Investment (ROI) And, if my boneheaded partner did not have a mental breakdown because he feared success, I would be a multi-billionaire. Yes, this is 100% true. Did I mention he was a BONEHEAD!!!!! I want to repeat it. John, you are a complete BONEHEAD!!!!! Hey blog readers, thanks for letting me vent.

I know, not inspiring you. Book promoting is a tough road. More challenging than selling a product or service. I started this journey with the idea that I would instantly get popular (because I wrote a fantastic book), and the checks would roll in. I now understand how profound this fantasy was. Yet, things are not as bad as they seem. You now know the pitfalls, the questions to ask, where to market, and how much effort is required.

You’re the best -Bill

April 08, 2023

Hey book lovers, I published three! Please check them out.

Interviewing Immortality is a psychological thriller about a 500-year-old woman who forces a disgraced author to interview her.

Pushed to the Edge of Survival is a drama, romance, and science fiction story about two unlikely people surviving a shipwreck and living with the consequences.

Cable Ties is a classic spy novel about two hunters discovering that government communications are being recorded and the ensuing FBI investigation.

These books are available in soft-cover on Amazon and eBook format everywhere.

#writing #publishing #marketing #Promoting

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devoqdesign · 17 hours ago

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How to Create a Landing Page That Captivates and Converts

In the digital age, a well-crafted landing page is an essential tool for businesses, entrepreneurs, and marketers aiming to capture leads, drive sales, and enhance user engagement. A high-converting landing page is more than just a visually appealing design; it requires a strategic approach that combines compelling content, persuasive design, and clear calls to action (CTAs). In this comprehensive guide, we will explore the key elements of a successful landing page and provide actionable insights to help you create one that captivates visitors and converts them into customers.

1. Understanding the Purpose of a Landing Page

A landing page is a standalone web page created specifically for marketing or advertising purposes. Unlike a homepage, which serves as an entry point to various sections of a website, a landing page is focused on a single objective, such as generating leads, promoting a product, or encouraging sign-ups.

Types of Landing Pages

Lead Generation Landing Pages — Used to collect visitor information, such as names and email addresses, in exchange for an offer (e.g., eBook, webinar, discount).

Click-Through Landing Pages — Designed to persuade users to click through to another page, often leading to a checkout process or product details.

Sales Landing Pages — Specifically created to drive direct sales of a product or service.

Event Registration Landing Pages — Encourage visitors to sign up for a webinar, seminar, or any other event.

Coming Soon or Pre-Launch Pages — Build anticipation for an upcoming product or service and gather early sign-ups.

2. Crafting a Compelling Headline

The headline is the first thing visitors see when they land on your page. It should be attention-grabbing, clear, and aligned with the visitor’s intent. A great headline:

Communicates the core benefit of your offer.

Sparks curiosity or urgency.

Is concise and easy to understand.

Example Headlines:

“Boost Your Business with Our Free Marketing Guide!”

“Get 50% Off — Limited Time Offer!”

“Discover the Secret to Doubling Your Sales in 30 Days!”

3. Writing Persuasive Copy

Your landing page copy should be engaging, benefit-driven, and easy to scan. Here’s how you can achieve that:

Focus on Benefits, Not Just Features: Instead of listing features, explain how they solve the visitor’s problem.

Use Bullet Points for Readability: Highlight key points to make the content easy to digest.

Address Pain Points: Show empathy by understanding the visitor’s struggles and presenting your solution.

Use Social Proof: Customer testimonials, reviews, and case studies build credibility and trust.

4. Designing an Eye-Catching Layout

A cluttered landing page can overwhelm visitors, causing them to leave. Keep your design clean, visually appealing, and aligned with your brand.

Design Best Practices:

Use High-Quality Images & Videos: A compelling image or video can increase engagement and conversion rates.

Ensure Mobile Responsiveness: More users access websites via mobile; make sure your page looks great on all devices.

Follow a F-Pattern Layout: Users typically scan content in an F-shape pattern; position key elements accordingly.

Use Ample White Space: A clutter-free layout makes content more readable and digestible.

5. Creating a Strong Call to Action (CTA)

A CTA guides users toward the desired action, whether it’s signing up, purchasing, or downloading content.

CTA Best Practices:

Make It Stand Out: Use contrasting colors to draw attention.

Be Action-Oriented: Use words that drive action, such as “Get Started Now” or “Claim Your Free Trial.”

Create a Sense of Urgency: Words like “Limited Time Offer” or “Only a Few Spots Left” can encourage immediate action.

6. Implementing Trust Elements

Users are more likely to convert if they trust your brand. Adding credibility elements can boost confidence in your offer.

Trust Elements to Include:

Customer Testimonials: Real user reviews create authenticity.

Security Badges: If collecting payments, display security seals.

Money-Back Guarantees: Reduce risk perception by offering a refund policy.

Media Mentions & Certifications: Showcase any press coverage or industry accreditations.

7. Optimizing for SEO and Load Speed

A slow-loading landing page can drive potential customers away. Ensure your page loads quickly and ranks well on search engines.

Optimization Tips:

Compress Images: Reduce file size without sacrificing quality.

Use Lazy Loading: Load images as users scroll to improve speed.

Write SEO-Friendly Content: Include relevant keywords in headlines, descriptions, and alt text.

Enable Caching: Helps store assets to enhance page speed for returning visitors.

8. A/B Testing and Continuous Improvement

Creating an effective landing page is an ongoing process. A/B testing helps refine elements for better performance.

What to Test:

Headlines: Test different variations to see what resonates most.

CTA Placement: Experiment with positioning for higher engagement.

Colors & Design: See which colors drive more conversions.

Form Length: Shorter forms generally perform better, but test different field numbers.

9. Integrating Analytics and Tracking

Use tracking tools to monitor performance and identify areas for improvement.

Recommended Tools:

Google Analytics: Track visitor behavior and conversion rates.

Heatmaps (e.g., Hotjar, Crazy Egg): Understand how users interact with your page.

A/B Testing Tools (e.g., Optimizely, VWO): Test variations and improve conversion rates.

Conclusion

A well-designed landing page is a powerful tool that can significantly impact your marketing success. By focusing on a clear objective, compelling content, user-friendly design, and continuous optimization, you can create a landing page that not only captivates visitors but also drives conversions. Implement these strategies and start seeing higher engagement and better results today!

#ui ux design #wireframe design #web design

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techiegigs · 5 days ago

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Understanding the Digital Marketing Funnel: A Beginner’s Guide

If you’re new to digital marketing, you’ve probably heard the term “marketing funnel” thrown around. But what exactly is it, and why is it crucial for your business’s success? The digital marketing funnel is a powerful concept that helps guide potential customers from their first interaction with your brand all the way to making a purchase (and hopefully becoming a loyal customer). Understanding this funnel is essential for designing effective marketing strategies and boosting your conversion rates.

In this beginner’s guide, we’ll break down what the digital marketing funnel is, its stages, and how you can use it to nurture leads and drive sales.

What Is the Digital Marketing Funnel?

The digital marketing funnel is a visual representation of the journey a potential customer takes, from becoming aware of your brand to ultimately making a purchase or taking a desired action. Think of it as a filter that narrows down a broad audience into a smaller group of highly qualified leads who are ready to convert.

The funnel is divided into several stages, each of which requires different strategies and tactics to move prospects closer to conversion. The three main stages of the funnel are:

Top of the Funnel (TOFU)

Middle of the Funnel (MOFU)

Bottom of the Funnel (BOFU)

Let’s dive into each stage in detail.

Stage 1: Top of the Funnel (TOFU) — Awareness

The top of the funnel is where potential customers first discover your brand. At this stage, people might not even know they have a problem that your product or service can solve. Your goal in this phase is to capture their attention and make them aware of your business.

Tactics for TOFU:

Content Marketing: Create blog posts, infographics, and videos that educate your audience about topics related to your industry. The goal is to provide value and build trust.

Social Media Marketing: Engage with a broad audience on platforms like Instagram, Facebook, and LinkedIn. Share helpful content and interact with followers to raise awareness.

Paid Ads: Use display ads or social media ads to target a wide audience and direct them to your website or landing page.

SEO: Optimize your content for search engines so people can find your website when searching for topics related to your products or services.

At the TOFU stage, it’s important to focus on brand visibility and creating content that resonates with a large audience.

Stage 2: Middle of the Funnel (MOFU) — Consideration

Once prospects are aware of your brand, they move to the middle of the funnel. This stage is all about nurturing relationships and providing more specific information to guide potential customers through their decision-making process. At this point, they know they have a problem, and they’re actively researching solutions.

Tactics for MOFU:

Email Marketing: Send targeted emails to leads that offer helpful resources, product information, or special offers. Email marketing is a great way to keep your brand top-of-mind.

Webinars & Online Demos: Offer more in-depth content like webinars or product demonstrations to educate prospects on how your product or service can solve their pain points.

Lead Magnets: Provide downloadable resources like eBooks, whitepapers, or checklists in exchange for contact information, such as email addresses, to further nurture leads.

Case Studies and Testimonials: Showcase customer success stories and reviews to build credibility and demonstrate the value of your offering.

At the MOFU stage, your goal is to move prospects closer to making a decision by offering more tailored information and demonstrating how your solution meets their needs.

Stage 3: Bottom of the Funnel (BOFU) — Conversion

The bottom of the funnel is where potential customers are ready to make a decision. They’ve done their research and are comparing different options. At this stage, your primary goal is to convert them into paying customers.

Tactics for BOFU:

Special Offers and Discounts: Encourage prospects to make a purchase by offering time-sensitive discounts, promotions, or limited-time offers.

Free Trials or Demos: Provide free trials or product demos to give prospects a hands-on experience of your product or service, helping them see its value firsthand.

Strong Calls-to-Action (CTAs): Use clear, compelling CTAs on your website, landing pages, and emails to prompt prospects to take the next step—whether that’s making a purchase or booking a consultation.

Sales Conversations: In some cases, it may be necessary to engage with prospects directly through phone calls or live chat to answer any final questions and close the sale.

At the BOFU stage, you’re focused on removing any remaining obstacles to conversion and encouraging leads to take action.

Why Is the Digital Marketing Funnel Important?

The digital marketing funnel helps you organize and optimize your marketing efforts. By understanding the stages your customers go through, you can create targeted content and strategies for each stage of the journey, improving your chances of converting leads into customers.

Here are some key benefits of the funnel approach:

Improved Lead Nurturing: By understanding where a lead is in the funnel, you can provide the right content and messaging to move them to the next stage.

Better Customer Insights: The funnel allows you to track customer behavior at each stage, giving you valuable insights into what’s working and where you may need to adjust your strategy.

Increased Conversions: Tailoring your marketing efforts to each stage of the funnel leads to a higher likelihood of converting leads into paying customers.

Efficient Use of Resources: By focusing on specific strategies for each stage, you can allocate your marketing resources more effectively and avoid wasting effort on tactics that aren’t relevant to a particular stage.

How to Optimize Your Digital Marketing Funnel

To get the best results from your funnel, it’s essential to continuously analyze and optimize your approach. Here are a few tips for improving the performance of each stage:

Use Analytics Tools: Tools like Google Analytics, HubSpot, and Hotjar can help you track user behavior and identify where leads are dropping off in the funnel.

A/B Testing: Regularly test different messaging, designs, and CTAs to see what resonates best with your audience and drives conversions.

Segment Your Audience: Create different marketing campaigns for different segments of your audience to ensure that each group receives the most relevant content.

Create Clear Pathways: Ensure that each stage of the funnel has a clear call to action, guiding leads toward the next step in their journey.

Conclusion

Understanding the digital marketing funnel is essential for creating a marketing strategy that effectively guides potential customers from awareness to conversion. By tailoring your marketing efforts to each stage, you can improve engagement, nurture leads, and increase sales. The key to success lies in understanding your audience, offering value, and guiding them through each stage with the right content and messaging.

If you’re just starting with digital marketing, keep experimenting and optimizing your funnel to see what works best for your business. Over time, you'll be able to build a funnel that turns prospects into loyal customers, fueling your growth and success.

#DigitalMarketingFunnel #MarketingStrategy #LeadGeneration #ContentMarketing #SEO #ConversionOptimization #MarketingTips #SalesFunnel #EmailMarketing #DigitalMarketingBeginners #Marketing101 #CustomerJourney

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react-js-state-1 · 5 days ago

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How Social Media Can Help You Grow Your Business

Introduction

In the digital era, social media has proven to be a strong and effective tool for any business organization wishing to extend its reach, enhance brand awareness, and boost sales. From a small startup to a corporate giant, leveraging social media channels can help benefit a business organization in multiple ways. With billions of active users on sites like Facebook, Instagram, Twitter, LinkedIn, and TikTok, businesses have an enormous scope to reach millions of people by advertising their goods and services. In this blog, we shall explore how social media can fuel your business and practical tips for tapping into this potential.

1. Brand Awareness Gains

It makes possible for business companies to engage their audience daily to create a brand awareness presence. High-quality posting, update sharing, and engaging with the followers help business companies establish their strong online presence.

How to Raise Brand Awareness:

Consistent Branding: Maintain one uniform color scheme, logo, and tone of voice on every platform.

Engaging Content: Share content which is valuable to and relevant for your target market.

Use trends and participate in challenges to increase visibility.

Influencer Marketing: Partner with influencers to reach a wider audience.

2. Increasing Website Traffic

Social media is an excellent channel for driving traffic to your business website. Sharing blog posts, product pages, and promotions with a compelling call-to-action (CTA) encourages users to visit your website.

How to Drive Traffic Using Social Media:

Link in Bio: Put your website link in your profile bio on Instagram, Twitter, and TikTok.

Engaging Captions: Use storytelling and persuasive language to attract clicks.

Live Sessions & Webinars: Host live Q&A sessions and webinars to discuss your offerings.

Social Media Ads: Invest in paid social media ads to target potential customers effectively.

3. Lead Generation & Sales Growth

Social media provides a multitude of ways to create leads and then convert them into customers. With features such as Facebook Lead Ads, Instagram Shopping, and LinkedIn Forms, businesses can capture leads' information and nurture them down the sales funnel.

Best Practices for Lead Generation:

Offer free resources like eBooks, webinars, or checklists in exchange for contact information.

Host contests and give prizes in return for engaging with your brand.

Personalized Messaging: Utilize chatbots and direct messaging to engage with customers on a personal level.

Showcase testimonials and reviews of customer success stories.

4. Customer Relationship Building

Social media enables direct communication between businesses and customers, fostering strong relationships. Prompt responses to comments, messages, and reviews show customers that your business values their opinions.

Please visit our website to know more about this blog:-

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geraniums-red · 5 months ago

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Frances Hardinge - The Forest of a Thousand Eyes

With illustrations by Emily Gravett

This story is set in a land that has suffered a very green apocalypse - a magical forest that grows extremely fast, where both the plants and the creatures that live within it are deadly. Humans now live in the remaining sections of a fortified wall that was built to keep the Forest contained. Feather has lived her whole life in a small group of familiar people, but the actions of a Stranger lead her to embark on a perilous journey along the Wall.

It's not a long book - I'm not much good at guessing how long ebooks are, but I think it would either be a short novella or a long short story. The ebook formatting works very poorly with the illustrations, but the illustrations themselves are wonderfully atmospheric, and I think that the physical book should be a beautiful object.

The length of the book means the plot is quite simple, but the setting is well thought out and gives the impression of a world that stretches far beyond the bounds of the story. Although the Forest is objectively dangerous, most of the book is told from the perspective of a child who has grown up around the danger, and knows how to protect herself from it, so the overall tone is not particularly ominous. (There are also a few sections told from the point of view of her scaled ferret, who is possibly even better equipped for Forest life.)

Recommended, but not in ebook form, as the illustrations don't mix well with ereader formatting.

#review #spoilers #frances hardinge #the forest of a thousand eyes #Ebook provided in exchange for a review

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signaturecusine1234 · 13 days ago

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Digital Marketing Content Ideas

Here’s a list of effective content types you can create to engage your audience and grow your brand using digital marketing:

1. Blog Posts and Articles

Tips and tricks (e.g., “10 SEO Hacks for Small Businesses”)

Industry trends (e.g., “The Future of Digital Marketing in 2025”)

How-to guides (e.g., “A Beginner’s Guide to Facebook Ads”)

2. Social Media Content

Infographics highlighting statistics or quick tips

Short videos (Instagram Reels, TikTok, YouTube Shorts)

Polls, quizzes, and interactive stories

User-generated content and testimonials

3. Video Marketing

Tutorials and demos showcasing your product or service

Behind-the-scenes videos of your team or operations

Live Q&A sessions or webinars on trending topics

Animated explainer videos

4. Email Marketing Campaigns

Weekly newsletters with curated content and updates

Personalized recommendations based on user behavior

Special offers, discounts, and loyalty rewards

Event invitations and follow-ups

5. Case Studies and Success Stories

Detailed accounts of how your product or service helped a customer succeed

Highlight measurable results (e.g., “Increased Website Traffic by 200%”)

6. eBooks and Whitepapers

In-depth research and analysis of a topic relevant to your industry

Downloadable guides or reports in exchange for lead information

7. Podcasts

Discuss topics with industry experts

Share actionable advice and stories

Create a series on specific themes like marketing trends

8. Interactive Content

Quizzes (e.g., “What Type of Marketer Are You?”)

Calculators (e.g., ROI calculators for campaigns)

Surveys and feedback forms to engage audiences

9. SEO-Optimized Landing Pages

Dedicated pages for specific campaigns, promotions, or services

Include compelling CTAs (Call-to-Actions) for lead generation

10. Influencer Collaborations

Sponsored posts or reviews on social media

Video collaborations with popular figures in your niche

11. Webinars and Online Events

Host live sessions on topics like “Maximizing PPC Campaign ROI”

Record and share as on-demand content later

12. Seasonal Campaigns

Create content tailored to holidays or special occasions

Use hashtags or trends to boost visibility

13. Memes and Trending Content

Create shareable memes relevant to your industry

Tap into current events or viral trends with timely content

14. Educational Content

Step-by-step guides or tutorials

Online courses or certification programs

15. FAQ and Problem-Solving Content

Answer common customer questions through blog posts or videos

Provide solutions to pain points (e.g., “How to Optimize Your Website for Mobile Users”)

Would you like assistance creating specific types of content for your business?

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inabooknook · 6 months ago

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Don't Let the Forest In by CG Drews

Just finished Don't Let the Forest In by @paperfury. What a stunningly beautiful, touching, amazingly written book - I loved every moment. A wonderful story of love, monsters, horror and obsession which I could not stop reading. It was so well written, the author has such an amazing turn of phrase that it transported you to this dark, gothic place and didn't let go until you were done. I loved this book and didn't want it to end. But it did.

However, I will be picking up anything I can find by them and reading it voraciously until their next release. I give it five stars, because there are no more, but I would give it a million if I could.

This ebook was provided by NetGalley and the publisher in exchange for an honest review.

#reading #books #netgalley #book recommendations #booklr #fiction #book reviews #book review #bookstagram #booktok #cg drews #don't let the forest in #lgbtqia #lgbtq community

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eloreenmoon · 4 months ago

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Waylaid by JM Snyder #Audiobook #LGBT #Review #MMRomance #Fantasy

Erryn reviews ‘Waylaid’ by JM Snyder. This ebook was released on May 4, 2024 and is 172 pgs long. The audiobook version of this story was released August 19, 2024 and was narrated by Nick Johnson. Run time of 5 hours and 20 minutes. A copy was provided in exchange for an honest review. Why I read this book: I was intrigued. It’s only supposed to be one night. Until it isn’t. When the Queen’s…

#Audiobook #fantasy #gay romance #JM Snyder #LGBT #mm romance #Nick Johnson #Review

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typesofdigitalmarketing · 15 days ago

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Types of Digital Marketing

https://digitalpranjal.co.in/wp-content/uploads/2024/12/gd9318e0576493c2b164e5a20eb5cf5363d0065a040a7ea5104d5315ab46e55a8f940072b0c0c3e546fda68b8b7edfcf777c309d742a0016df65130f493d7e520_1280-1246457.jpg

1. Search Engine Optimization (SEO)

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). It involves using targeted keywords, improving site speed, creating valuable content, and building quality backlinks. By optimizing a site for search engines, businesses can attract organic traffic, meaning people who find their site naturally without paying for ads. SEO can be broken down into three main components: on-page SEO (optimizing content), off-page SEO (building backlinks), and technical SEO (improving website structure and performance).

2. Content Marketing

Content marketing is the practice of creating and distributing valuable, relevant content to attract and engage a specific audience. The goal is to provide useful information that answers questions, solves problems, or entertains. Examples of content marketing include blogs, eBooks, whitepapers, infographics, podcasts, and videos. Content marketing helps establish a brand as an authority in its field while fostering long-term relationships with customers. Consistent and quality content also plays a critical role in SEO.

3. Social Media Marketing

Social media marketing involves using social platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products and services. It enables businesses to directly interact with their audience, build brand awareness, and foster customer loyalty. Social media marketing includes organic strategies like posting engaging content, as well as paid advertising campaigns to target specific user demographics. Each platform has its strengths, so it’s important for businesses to choose the right ones for their target audience.

4. Pay-Per-Click Advertising (PPC)

PPC is a form of digital advertising where businesses pay each time a user clicks on one of their ads. The most common PPC platforms are Google Ads and Bing Ads. PPC allows businesses to target specific keywords and demographics, providing a high level of control over ad spending. Since it’s a paid method, it can deliver fast results compared to SEO. However, successful PPC campaigns require careful planning and continuous optimization to ensure a high return on investment (ROI).

5. Email Marketing

Email marketing is one of the most effective and cost-efficient ways to communicate directly with an audience. It involves sending targeted messages to individuals who have subscribed to a business’s email list. These emails can contain newsletters, promotional offers, product updates, or personalized content. Email marketing helps businesses maintain customer engagement and build relationships. It’s also highly measurable, enabling businesses to track open rates, click-through rates, and conversion rates.

6. Influencer Marketing

Influencer marketing leverages the popularity and trust that influencers have with their audience to promote products or services. These influencers may be bloggers, YouTubers, or social media personalities who have a significant following in a particular niche. Influencer marketing can take many forms, including sponsored posts, product reviews, and social media shoutouts. This type of marketing is highly effective when businesses want to reach a specific audience quickly and authentically.

7. Affiliate Marketing

Affiliate marketing involves partnering with affiliates (third-party marketers) who promote a company’s products or services in exchange for a commission on sales made through their referral links. This performance-based marketing model allows businesses to reach new customers through affiliates’ networks while only paying for actual sales. Popular affiliate marketing platforms include Amazon Associates, ShareASale, and Commission Junction.

8. Online Public Relations (PR)

Online PR focuses on managing a business’s reputation on the web through press releases, guest blogging, and influencer outreach. It also involves engaging with online communities and addressing any negative feedback or reviews. Effective online PR can help build trust with the audience, increase visibility, and enhance a company’s brand image.

Conclusion

Digital marketing is an essential part of any modern business strategy. By choosing the right mix of techniques, businesses can effectively reach their target audience, increase brand visibility, and boost conversions. SEO, content marketing, social media marketing, PPC, email marketing, influencer marketing, affiliate marketing, and online PR each offer unique advantages, and combining these methods in a strategic manner can drive sustained business growth.

#ppc #smm #seo #affiliate #social media #ads #digital marketing #email marketing #strategy #growth #results

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cnacertificationprogram · 20 days ago

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Open Your Healthcare Career: Enroll in an Affordable CNA Certification Online Course Today!

Unlock Your Healthcare Career: Enroll in an Affordable CNA Certification Online ‍Course Today!

The ⁢healthcare industry is booming, and now is the perfect ⁢time ‍to leap‌ into this rewarding field. If you’re looking⁢ for ‌a way to start your healthcare career without breaking the⁤ bank, consider enrolling in an affordable Certified Nursing‌ Assistant‍ (CNA) certification online course.This article will ⁣guide you through the benefits, practical tips, and real⁣ experiences of those who have successfully embarked on ‍this journey. Let’s explore ⁤how you can unlock your healthcare career ⁤today!

What is a CNA?

A Certified Nursing Assistant (CNA) ‌plays a vital role in the healthcare system. Working under the supervision ⁣of⁣ registered nurses (RNs) and ⁤licensed practical nurses (LPNs),⁢ CNAs provide essential ⁣care to‍ patients, helping them with daily activities, monitoring their‌ health, and providing companionship.

The Importance of CNA Certification

Obtaining CNA ⁣certification is crucial for anyone serious about a career ‌in⁤ healthcare. ‍It signifies your commitment to the profession and ‍ensures you‍ possess the necesary skills⁢ to deliver high-quality patient care.⁤ Hear are ‌the key⁤ benefits of ‌getting certified:

Benefits of Enrolling in a CNA Certification Online Course

Versatility: Online courses allow you to⁢ study at your own pace,‍ making it easier to balance work, family, and education.

Affordability: Online courses are often less expensive then traditional classroom‍ settings, reducing the financial‌ burden.

Accessibility: You can access course materials from anywhere, making it easier to⁤ learn without geographical limitations.

Complete Curriculum: Many online CNA programs offer thorough training ⁤covering‌ both theoretical knowledge and practical⁤ skills necessary for certification.

How to Choose an Affordable CNA Certification ⁣Course

With many⁤ options available, selecting the right online CNA‍ certification course can be overwhelming.Here are some practical tips to help ⁤you ‍make ‍an⁤ informed decision:

Accreditation: Ensure the ‌program ‍is accredited by a recognized body, which is essential for your certification to be valid.

Reviews and Testimonials: Research ‌student reviews to gauge the quality of ⁢education offered by the program.

Cost: Compare course fees, but⁤ remember to consider the quality of education ⁣alongside price.

Support ⁢Services: ⁤ Look for courses that offer academic‍ support, tutoring, and‍ career⁤ assistance.

Maximizing Your Learning Experience

once‍ you enroll in a‌ CNA certification online course, you can enhance your learning experience ⁢by practicing ⁢the following tips:

set ‍a study Schedule: ⁤ Create a consistent study routine to maintain discipline and ensure you cover⁣ all course material.

Participate in‌ Discussions: Engage in online forums to exchange knowledge and ask questions.

Utilize Resources: Make the‍ most of digital resources‍ such as eBooks, webinars,‍ and online simulations available through your course.

Connect with Peers: ‍Build a network with fellow students for shared learning experiences and support.

Cost Breakdown of CNA Certification online Courses

Course⁢ Provider

Average Cost

duration

Provider A

$300

4 – 8 weeks

Provider B

$450

6 - 12 weeks

Provider C

$350

8 - 10 weeks

Real experiences: Success Stories from CNAs

Understanding the impact of online CNA certification courses can be illustrated through the stories of those ⁣who have successfully completed their training:

Case Study 1: Sarah’s‍ Journey

Sarah, a ‌single mother of two, wanted to pursue a⁣ career in healthcare. ⁢She enrolled in an ⁣online CNA program while juggling ‍her responsibilities at home. With the flexibility of online learning, she managed to complete her certification within two months and has now secured⁢ a full-time position at a local hospital.

Case Study 2: John’s Career Shift

After years in retail, John decided to transition to healthcare. He found an affordable online CNA⁣ certification course that fit his budget.Within a few weeks of training,⁤ he was proficient in⁢ essential nursing skills and was hired as a CNA within days after completing his certification!

conclusion

Embarking on a career as a Certified Nursing Assistant can be an incredibly fulfilling path.By enrolling in an affordable CNA certification online course, ‌you can gain the skills you need to contribute⁤ positively to the healthcare sector. Take the first step today—explore your options and unlock ⁢your ⁤potential in this rewarding‍ field.Whether you’re starting fresh or transitioning from another career, your CNA journey awaits!

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https://cnacertificationprogram.net/open-your-healthcare-career-enroll-in-an-affordable-cna-certification-online-course-today/

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