#e-commerce accessibility

[akwyz]

Transforming Online Retail: Tzveta Dinova Journey to Accessibility Leadership at ASOS

Being the voice of accessibility in a company isn’t as glamorous as you might think.In our latest AXSChat, Tzveta Dinova reveals the highs and lows of being the sole accessibility expert at a fast-fashion giant. Find out how she balances the blessings and challenges. Hi and welcome to Access Chat! We’re delighted to be joined today by Tzveta Dinova of ASOS, the renowned global fashion and beauty…

[softfixup]

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[thebigshoutout]

The importance of Good Website design and its impact on people and profits in 2024

The Importance of Effective Website Design on Business Success | The Big Shoutout

In today’s digital-first world, a business’s website often serves as the front door to its brand, greeting potential clients before any human interaction takes place. The quality of this greeting can set the tone for all subsequent business relationships. At The Big Shoutout, we understand that good website design transcends mere aesthetics—it acts as a crucial catalyst in influencing user…

[aarunresearcher]

United States voice biometrics market size is projected to exhibit a growth rate (CAGR) of 16.85% during 2024-2032. The increasing focus on security and the need for robust authentication methods, the rising demand in financial services, the rapid technological advancements in artificial intelligence (AI) and machine learning (ML), and the shift towards multi-factor authentication (MFA) are some of the factors propelling the market.

[sawontheboss4]

How Proxies Safeguard Privacy and Unlock the Accessibility

Introducing In the digital world, there are significant issues with privacy, online freedom, and immense access to information, which proxies can help address. Since cyber threats change and content limits rise, people have needed trustworthy tools to protect their privacy and get around restrictions. Proxy services have emerged as valuable allies in recent years, enhancing privacy and safety…

[mitu444]

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[carolinejohnson]

In today's interconnected digital world, user login authentication is vital for protecting personal information on online platforms. By requiring unique credentials, such as usernames and passwords, login authentication verifies user identities and prevents unauthorized access to sensitive data. This process is essential for building trust and credibility among users. When individuals know their information is secure, they feel more confident engaging with online platforms, creating accounts, and sharing personal details. Thus, robust login authentication not only secures data but also enhances the overall user experience.

[expressbankingservice]

eBay: Your Global Marketplace for Buying and Selling Everything"

ebay is a renowned online marketplace that connects buyers and sellers from around the world, offering a vast array of products across various categories. Founded in 1995 by Pierre Omidyar, eBay has grown into one of the largest e-commerce platforms, facilitating millions of transactions daily. Here’s an overview of what eBay offers and how it has revolutionized online shopping:1. Diverse Product…

[fazalkhan2914]

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[sophsweet]

Seeing Over the Hill - Exciting Stage of My Journey

Up to now, I have been wondering if I am ever going to reap the rewards of this work, learning the tools, identifying the platforms and testing some slide decks in Canva with voiceover recordings. What topic ought I to start with? There are so many to choose from. Thanks to a monthly co-working programme called TVR led by Mel Larsen – here is a “day pass” to try a 10am to 5pm Zoom session for…

[carolinejohnson]

In today's digital era, characterized by pervasive cybersecurity threats, adopting a zero-trust approach is essential for organizations looking to fortify their defenses. Zero-trust security, based on the principle of "never trust, always verify," requires continuous verification and authorization for all users and devices attempting to access resources, irrespective of their network or location. Choosing the best zero-trust platform provider is a critical decision that involves careful consideration of various elements, including security features, scalability, integration capabilities, compliance adherence, and the provider's reputation. By prioritizing these factors and assessing providers' abilities to meet your organization's specific needs, you can make an informed choice that strengthens your security infrastructure and mitigates cyber risks.

[mrhairybrit]

How to Make Money on YouTube in South Africa: A Comprehensive Guide

YouTube has emerged as a powerful platform for content creators worldwide, and South Africa is no exception. With a growing community of YouTubers, the potential for earning income through YouTube is more viable than ever. In this guide, we’ll explore how to make money on YouTube in South Africa, with key strategies, statistics, and actionable insights. I use VidIQ to maximise my channel growth.…

[lawsondanver]

Giving Investors Access to Negative Stock Alerts, Noah Zatzkin

Noah Zatzkin’s unwavering commitment to empowering investors is evident in his efforts to identify unfavourable stocks and provide timely alerts.

[tejuvarma]

Building Trust with Customers Through Ecommerce Website Design

I understand that building trust with customers is essential for the success of any company. Customers are more likely to make a purchase when they trust the website and the brand behind it. In this blog, I'll share some tips on how to build trust with customers through e-commerce website design services.

Clear and Consistent Branding

One of the key elements of building trust with customers is having clear and consistent branding. Your website design should reflect your brand's values and personality. Use the same color scheme, fonts, and imagery throughout your website to create a cohesive brand identity. Branding should be reflected in your product descriptions, customer service, and marketing materials.

2. High-Quality Product Photos and Descriptions

Customers want to know exactly what they're buying before making a purchase. Having high-quality product photos and descriptions is essential for building trust. Use clear and detailed photos that show the product with multiple angles. Provide accurate measurements and specifications, so customers know exactly what they're getting. Include customer reviews and ratings to show that others have purchased and enjoyed the product.

3. Secure and Easy-to-Use Checkout

Customers need to feel secure when making a purchase on your website. Using SSL certificates and encryption is necessary. To ensure that customers' personal and financial information is secure. Additionally, having an easy-to-use checkout process is crucial for building trust. Simplify the checkout process as much as possible. Also, offer many payment options to accommodate customers' preferences.

4. Responsive Design and Fast Loading Speed

Customers expect websites to be easy to use and fast. Having responsive website design services that work well on all devices is essential for building trust. Make sure your website is optimized for mobile devices and loads quickly on all devices. A slow-loading website can be frustrating and cause customers to lose trust in your brand.

5. Excellent Customer Service

Finally, excellent customer service is essential for building trust with customers. Provide many channels for customers to contact you, such as email, phone, and chat. Respond to customer inquiries promptly and provide helpful and friendly support. Make returns and refunds easy and hassle-free for customers.

Conclusion

In conclusion, building trust with customers requires clear and consistent branding. This includes high-quality product photos and descriptions, and secure and easy-to-use checkout. Also, they need responsive design and fast loading speed, and excellent customer service. By focusing on these elements, you can build trust with customers and increase your e-commerce sales.

[adasitecompliance]

E-commerce Website Accessibility Guide

Web accessibility is not a privilege, but a common need. In times when everyone is shopping online, the e-commerce experience should be provided equally for all. This includes people with disabilities, visually impaired users, and other vulnerable categories.

Nowadays, two of the biggest web standards organizations are supporters of e-commerce website accessibility. The World Wide Web Consortium (W3C) is the major standards organization, and its WCAG guidelines offer designers and developers many tips and advice on making sites accessible.

Below, we are showing you the ways you can make your website and online store accessible for people who use screen readers and other forms of assisted technologies.

What Is Web Accessibility For E-Commerce Websites?

First of all, you should know that web accessibility is an initiative that demands that all web content on your online store is coded and designed so that individuals with disabilities can interact with it. The range of disabilities is wide, including users with sight, movement, and cognitive impairments.

The website accessibility standards are mandatory according to the Web Content Accessibility Guidelines (WCAG) which are currently at version 2.1 and focus on certain principles to address all accessibility issues people have.

The guidelines are divided into four main categories, where content must be:

Perceivable: To make the content perceivable, it is recommended to follow principles such as adding alt text to non-text content, using low contrast between text and graphics, providing transcripts for audio and videos, and more.

Operable: In web accessibility, operable websites are ones that have a user interface that is very clear and straightforward to the user, so that they can freely and easily navigate throughout the e-commerce website. To meet these accessibility standards, your site needs to be operable using just a keyboard (without a mouse).

Understandable: Whenever a user interacts with the online store, they should be able to understand the content and operate the user interface. Accessibility is all about making it clear and easy to use.

Robust: Last is robustness – to meet the accessibility guidelines, you should also make your e-commerce store robust. This is purely technical and requires using valid code markup when implementing the website. As a result, your online store will be more effectively interpreted by assistive systems and technologies.

Essentially, web accessibility demands that content should be presented in a manner that makes the most sense to tackle common accessibility issues. Website owners also need to consider writing alt text for images, providing transcripts for both audio and video content, low-contrast text and graphics, and more.

Why Is Web Accessibility Important In Online Stores?

Statistics show that more than 1 billion people all over the world and almost 57 million Americans have certain forms of disabilities, and over half of them are experiencing severe disabilities. While they are not the same, all disabilities demand certain modifications so that everyone can use the Internet freely and shop from e-commerce stores.

Aside from meeting the regulations and addressing e-commerce website accessibility for people with disabilities, an optimized e-commerce website will prevent driving away visitors and is likely to improve (otherwise lost) revenue. The user experience on accessible websites is cleaner and much better for everyone, addressing all challenges and meeting all accessibility standards.

All of these people use assistive technologies like screen readers, screen magnifiers, text-to-speech systems, special browsers, and more. In the next part, we will break down all of these categories and their limitations, as well as the actions needed to address them.

Common Shopper Limitations And The Best Solutions For Ecommerce Website Accessibility

We all know that web accessibility is a form of optimizing your website to comply with regulations and also address user challenges. The best way to do it is by understanding the various shopper limitations and modifying your e-commerce website according to them.

Visually impaired and blind shoppers Believe it or not, more than 1 billion people around the world suffer from some form of vision impairment. To align and make your website accessible for visually impaired and blind shoppers, your store design needs to accommodate the technologies they use to access web content. Screen readers are one of the most popular software solutions that shoppers with visual impairments use. A screen reader is a software that allows them to read the web content clearly, either with the help of a Braille display or a sound synthesizer. To address web accessibility, you should ensure that your website design is compatible with the latest version of the popular browsers, but also align it to specific browsers like MozBraille, EMACSPEAK, and pwWebSpeak that are used by this group of people. Lastly, focus on avoiding any high-contrast color schemes (with no flashy objects) and make your e-commerce business store as simple and as minimalistic as possible.

Colorblind shoppers Color blindness is another form of impairment that affects e-commerce website accessibility. Addressing these changes in your web design to help users with disabilities like these is simple. The first step you should make is to ensure that the colors you use are at the opposite ends of the color wheel, preventing any confusion among people with color blindness. Next, make sure that your buttons also have color contrast and add some texture, shapes, or other cues in them to ensure that you have an accessible e-commerce website.

Users who are deaf or hard of hearing More than 466 million people have some example of hearing loss. All of these can be your customers, which is why you should make your business sites accessible to this specific group. If you are wondering what some of the challenges faced by customers with hearing impairments are, they are generally related to difficulties in reading text because they are used to sign language as their first language. So, one solution would be to create sign language videos for every part of your website. Even though it might take some time, people with visual impairments will appreciate your company and navigate through your sites easily. Another quick solution is to add captions to your videos.

Elderly shoppers We all know that elderly people love shopping and are an appreciated group of customers for most e-commerce business owners. Estimates show that 7% of the global internet audience is people aged 65 and above. To address web accessibility compliance, you should optimize your online shop and fix some of the things that prevent users from freely navigating through it. One of the biggest challenges these people have is related to their weak motor skills, which prevents them from interacting with some page elements. As a solution, you should meet the ADA accessibility standards by designing your web pages in a way that elements like form fields are not too close to each other. Also, make sure that every page can be navigated through with the use of the keyboard only. Also, most of the elderly have short-term and episodic memory declines. To address this with a solution, you can offer them frequent alerts and reminders, such as an alert that they have products in the shopping cart or website elements showing the latest products they visited.

Users living in developing countries and regions Last is the category of people that are living in developing countries and regions. We all know that the Internet is not a privilege and more people have a screen, mouse, and keyboard than ever before. Still, the only problem that persists is a fast and stable internet connection. If we couple this with the fact that many sites use JavaScript-powered web applications, the page loading speed and overall user experience might drop for users with unstable Internet connections. The easy fix is to use tools like a Content Delivery Network (CDN) for your company sites, which can help you reduce the latency for visitors located away from your business’ server location. Other solutions include creating a cache for page elements that don’t change more often (the footer and navigation bar are examples) or creating a lightweight version of your online store which can be accessed by these users. Now that you know all of the vulnerable customer groups out there and the guidelines to helping each of them navigate through your site in a better way, let’s move to some of the simple steps that you can make to address ADA compliance for all of your website’s elements.

What Are The Simplest Steps To Making Your Ecommerce Website Accessible?

Addressing accessibility has never been so important. If you want to make your store accessible and address WCAG compliance, here are some of the best manual checks that you need to consider:

Start using your store but keep the shoppers with limitations in mind

Look for any images, buttons, videos, and other elements that might appear weird if you take colors out of perception

Investigate potential processes that might affect accessibility and are tedious to perform

If you are using media files, check if all of them can be accessed by the blind, color blind, or people with other disabilities

Check if you have alternate texts that describe each media to an impaired customer

If you are using video, check if the subtitles are aligned and clear enough for people with hearing impairments

Keep the wording to each text link simple, and avoid using links on words like “here”

Build a visual approach that goes beyond pages on your store. For example, you can make your emails and customer support more accessible

Position your navigation bar so that it always appears in the same location relative to other elements

Use a search bar that is visible and sizeable enough so all customers can use it

There is also another approach to addressing accessibility for each customer with disabilities. You can use tools like the following:

ACTF aDesigner, which is a digital disability simulator that lets you ensure that your website’s elements are accessed by visually impaired customers

Pingdom, which is one of the digital tools that address all the slow internet connection issues and does speed tests of your online store

All of these tools are essential and can help you see who can access your sites. They are a great way to ensure that you are meeting all of the compliance requirements.

Final Words

In the end, accessibility is of big importance nowadays. Making your site accessible for all of the vulnerable categories of customers is important, and following the WCAG guidelines can help you set an example in your industry and attract more users. Now is a great time to start doing this and directly attract people who search for accessible online stores.

For more information on accessibility for e-commerce websites, get in touch with us today!