#don't do this!

[wizzard890]

"how did you two meet?" what are you, a fucking cop?

[asteria-argo]

why do people tag Character A & Character B right alongside Character A/Character B they are different tags that serve different functions if characters are romantic in a fic, don't use the gen relationship tag right next to the romantic relationship tag it defeats the entire purpose of the tags having distinctions

[thebekashow]

me: oh wow! your birthmonth, your curse! i wonder what I'll get

April: you'll never be able to forget what they did to you

me: i fucking hate it here :D

[ilovedig]

There is definitely already an algorithm that they haven't admitted. My posts get close to 0 views now constantly. I'm not looking for viral, I'm looking for 30-40 of THE PEOPLE THAT FOLLOW ME. but they aren't seeing my content.

Will XKIT be able to get past all this shit?

They've been able to do it before. Holding out hope for that.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[bumblingbabooshka]

Vulcan teen on Vulcan [tiktok] saying "I have just lost track of my father in the grocery store." The camera turns to show the viewers the grocery store in which almost every single older middle-aged man has a bowlcut and long robes. Camera turns back to show the teen's face which is expressionless and yet communicates all it needs to.

[nemesis-is-my-middle-name]

that article going around abt firefox's new ad program is annoying bc it's phrased as though "mozilla has finally TURNED on its people and is SELLING YOU OUT for cold hard cash!!" when. that's not what's happening. it is specifically being implemented to discourage tracking behavior, and literally all the data they are giving to advertisers is aggregate and anonymized, which is like, the opposite of what that post wants you to worry about, lol

[kenapiece-main]

Can you believe I'm having to make this meme even after successfully finishing up taxes and applying to job

[captainjonnitkessler]

>Join a union

>Hear people constantly complaining that the current union leadership is super corrupt, it's all just the same ten guys making all the decisions in secret and nobody else in the union ever gets to know what's going on

>Go to the monthly union meetings that are completely open to all 1200 union members

>The only attendees are the same ten guys every month, giving detailed reports about everything that's going on

[mayhemchicken-artblog]

in the hour or so it took me to draw this op turned reblogs off

EDIT: reblogs are STAYING OFF. op was right and correct and i have never regretted making a post as much as this one. if you want to reblog my art you can reblog something else from my blog. or commission me, lord knows i deserve financial compensation for the nightmare this post has put me through

[some-pers0n]

I'm always entertained by people doing those "canon VS fanon" memes where both are misunderstanding characters to such a violent degree 'cause like

[treeembrace]

I'm sure many people have already shared this here, but I think it's important that people here on Tumblr need to see this.

"I disagree with Kamala's position on the war in Gaza. How can I vote for her?" by US Senator Bernie Sanders

[12neonlit-stage]

you're allowed to discuss and work together, reblog for a higher sample size or something

You have 1 week, good luck!

[pangur-and-grim]

a lot of you probably knows Belphie's story, but I'll summarize just in case.

Devon Rex cats are better for people with allergies (less shed fur + less Fel d1 protein in their saliva), so on February 16, 2024, I went the breeder route and put down a deposit. before Belphie even opened his eyes, he was mine!

every Friday, the breeder sent me a new photo. I had a broken leg, and was basically rotting in bed at that point, so it was the best part of my week. then, at 12 weeks old, I BROUGHT HIM HOME!

at first, he was so alive! like a wind-up monkey that never shut off. he dangled from the wall-hangings, savaged my feet as I walked, and used my elderly cats as jumping poles to do cool acrobatics over. but all this gradually faded.

first, he stopped playing. then he stopped climbing. then he stopped moving much at all. my vet ran tests on him and found multiple pathogens (calcivrius + mycoplasma), but the medication didn't help - he kept declining.

on September 17th, I woke up to find him swollen like a balloon. we finally had an answer: he had Feline infectious Peritonitis, aka FIP. before 2017, this would've been a death sentence. he would've kept bloating until he drowned in his own fluids. and before 2024, I would've been forced to inject him with black market drugs. but thankfully, South Tower Animal Hospital in Fergus, Ontario was doing a study on the oral medication! we drove two hours, enrolled him, and left with the GS-441524 pills.

and he went from those photos above.....to this:

I thought Belphie would die as a kitten. I'd accepted that he would never grow up. but now he gets to LIVE!

and all for the low cost of $7,553.....ahhhahaha........god.

that + a recent home disaster has wiped out my savings, but I still need to pay for Belphie's medication. to remain in this study, I need to do bloodwork monthly until Feb 2025, and he'll need daily pills until March 2025.

I've put a risograph print + enamel pin set up at greerstothers.shop. I hate asking for help, but if you'd like to support Belphie's continued treatment, please consider checking them out!

[butchfalin]

the funniest meltdown ive ever had was in college when i got so overstimulated that i could Not speak, including over text. one of my friends was trying to talk me through it but i was solely using emojis because they were easier than trying to come up with words so he started using primarily emojis as well just to make things feel balanced. this was not the Most effective strategy... until. he tried to ask me "you okay?" but the way he chose to do that was by sending "👉🏼👌🏼❓" and i was so shocked by suddenly being asked if i was dtf that i was like WHAT???? WHAT DID YOU JUST SAY TO ME?????????? and thus was verbal again