#does Video Ads Genius 2.0 work

[hakireview-blog]

Video Ads Genius 2.0 Review : The price on Video Ads Genius 2.0 goes up at midnight ET

Video Ads Genius 2.0 Review

 Being someone who used to leverage both YouTube and Facebook ads, I am wildly grateful for having encountered and tried Video Ads Genius 2.0. I have totally dropped Facebook ads after trying out my first YouTube campaign applying what I have learnt from Video Ads Genius 2.0 without having my income decreasing at all. Inversely, investing solely in YouTube ads with the grant support from Video Ads Genius 2.0 has rocketed my “junior” account to an “expert” 5-digit one with really much less time and effort spent.

Get full Video Ads Genius 2.0 Review : https://hakireview.com/video-ads-genius-2-0-review/

In this Video Ads Genius 2.0 Review, I would love to share the extremely worthwhile experience, hoping anyone out there struggling with paid traffic will find a way out of the woods

  What is Video Ads Genius 2.0?

 The course includes a step-by-step training over 4 hours of 1080p content showing how to drive traffic & maximize your profit from Youtube ads with personal experience & proven methods from two 6-figure YouTube experts.

 Who is the creator of Video Ads Genius 2.0?

 The product was born to Ray Lane, Justin Sardi, Howard Lynch & Vick Carty. The team was known for the massive first version of Video Ads Genius launched last year. I did not get to try their Video Ads Genius 1. 0 but since I wanted to try this new version, I looked up a bit about it and found it was a real hit in the world of traffic driving course. Mentioning the info here in this Video Ads Genius 2.0 Review so you know this is nothing just falling from the sky but something with a history.

 What are the features of Video Ads Genius 2.0?

 1. Step-by-step Guidelines to Successful YouTube Ads Campaigns

 Within the scope of as little as 4 hours, Video Ads Genius’ gurus took me through all steps from making viewer-attractive videos to monetizing them to drive insane traffic and making big money. Although I was not a total newbie, I had been struggling for a while with creating highly attractive videos and leveraging YouTube ads effectively.

 From the art of getting views for as little as $0. 01 and getting clicks for just a few pennies to how to generate 200% - 1, 000% ROI on every single campaign, budget management techniques and how to never get your account banned, the thorough guidelines from Video Ads Genius took me by the hand and made sure I did not miss out on anything needed to run a 6-digit worth campaign without spending too much effort & money on it.

 2. Lasting Instructions to Scale & Optimize Your Campaigns

 With $100 gifted from the creator team inside every purchase, I was not only set to go with my first free YouTube ads campaign but also ready to scale it and generate more leads & money so I did not have to spend my own money on the any later campaigns ever since. Video Ads Genius 2.0 shown me not only how to start out effectively, but also how to optimize my ads entirely and scale every campaign up to 6-figure worth - which means 700% ROI totally from the given $100 (which will be detailed later on in this Video Ads Genius 2.0 Review).

 3. Plenty Of Complemented Materials

 Video Ads Genius 2.0 comes up with powerful materials and resources like templates, formulas and strategies that the gurus have used and proven to work successfully to pull down 6-figure per year with YouTube ads. With the ability to optimize campaigns, those were the invaluable resources I utilized to kick start my campaigns without ever starting from scratch.

 Price and How to buy it?

 The front-end price for this guidelines to traffic revolution is $27. To make things even sweeter, the creators have put a bonus of $100 budget inside the course for any purchaser during this launch to start out YouTube ads. You also have full 30 days of free return & refund in case you do not 100% satisfied with the training.

 All of those happen during the launch only - which starts from 10AM EST on May 8th 2017 and is not known when to end. Pricing and all privileges will change after the launch. So you know it is not beneficial to wait till too late to decide.

 Beside, Video Ads Genius has 1 Front-End and 3 OTO:

 -Front-End (Video Ads Genius 2.0 - $27) (See Details)

 -OTO 1 (Video Ads Genius 2.0 Tubesift Annual) (See Details)

 -OTO 2 (Video Ads Genius 2.0 Case Studies) (See Details)

 These case studies will open a world to you where you will generate both sales (affiliate commissions) AND build a list in a beautiful snowball effect.

 -OTO 3 (Video Ads Genius 2.0 DFY Campaigns)

 Here is Video Ads Genius 2.0 DFY Campaigns Features:

 1. Two Complete Ad Campaigns

 Get two freshly-baked ad campaigns delivered to you every month.

 We will tailor these ads to your business and deliver them every month straight to your inbox.

 This is a service NO ONE is offering elsewhere, and certainly not at this special pricing.

 2. Ready to Use Instantly

 Not only are we sending you two custom-made videos every single month, we are including a complete list of keywordsand two thumbnails.

 You literally have 2 Youtube experts teaming up to bring you traffic, leads and sales.

 All you need to do is plug the ad in your Youtube ads account and start getting traffic instantly!

 3. Custom-Made for You

 We will be working to bring your business with its desired result (traffic, leads and sales).

 Let us know what niche you are in and what you want your ad to look like, and we will deliver a masterpiece.

 You are in full control of the ad you will receive from us!

 To purchase or look up for any further information, reach the sales page or leave any comment below this Video Ads Genius 2.0 Review.

 Why Should I Buy Video Ads Genius 2.0?

 1. Earning 700% ROI & 6-Figure Income From $27

 There were all the proofs, testimonials & proven strategies personally used by the two YouTube gurus revealed in the training with nothing held back. This is the most up-to-date training that covers what is working with YouTube ads and how you could get the smallest amount of clicks possible with the craziest ROI possible.

 2. Generate Huge Income With 0 Budget to Start Your Campaign

 The course provides 2 things that empowers you to kick-start your campaign right away with zero budget: 1) it shows how to get clicks for only a few pennies and then turn low-cost clicks into hundreds of dollars in profits. 2) while the gurus recommend a budget of around $50 - $100 to start out with YouTube ads, the creators sweetly give $100 in each training purchased for you to really start with their money.

 3. Newbie-Friendly Instructions

 Although this course will change your way of working with Youtube ads and your account balance for forever, it operates in a very much simple and super newbie-friendly way with step-by-step instructions packaged in as little as only 4 hours. It only took me an afternoon to get myself ready to earn crazy income.

 Conclusion

 https://www.flickr.com/photos/153704245@N04/34530770135/in/dateposted-public/

In general, I highly recommend this Video Ads Genius for anyone out there that is making money online and hungry for more traffic. It definitely is awesome for newbies and it also works with someone with some experience. Getting this course, I never need Facebook ads again to fill my account. The launch will start on May 8th at 10AM EST with a sweet pricing of $27 & a gift of $100 inside every course. I hope you take the action quick enough and enjoy the incoming money. Regardless, thank you for your time on my Video Ads Genius 2.0 Review.

[efosa123]

Video Traffic Genie Pro- Software, Traffic, Video hey there Paul Venables here and I'm extremely excited that you've taken the time to watch this video in this video we're gonna talk about one of the easiest strategies that we've discovered that will allow you to legally hijack other people's video traffic and generate affiliate commissions in 24 hours or less and we're gonna show you how we've been able to automate this entire traffic hijacking strategy with our powerful cross-platform software this incredible strategy combined with our software allows you to get highly targeted buyer traffic to your offers like this where you can see this one video has gotten ninety four thousand one hundred sixty one targeted visitors or this where you can see that this video has gotten sixty five thousand two hundred and seventy nine targeted visitors or this one that's gotten twenty one thousand five hundred and two targeted visitors and this one that's gotten five thousand seven hundred and twenty targeted visitors and this one where you see we've gotten over fifty thousand six hundred and ninety-five targeted visitors from just one campaign and that's just a handful of the results that we've been able to get but of course getting traffic is not what we're in the game for it right we have to be able to generate sales from this traffic as well and we all know how well video traffic converts kinda like this where we've earned five thousand five hundred ten dollars and eighty cents in commissions from just one video and ten minutes of work or this we're just one of our campaigns generated three thousand one hundred and fifty eight dollars in commissions or this where we made over two hundred euros and passive Commission's we're like this campaign that's generated a little over a hundred bucks in just a few minutes of effort and this campaign that brings in sales daily and we can go on and on but I'm sure you get the point now we've developed a strategy for not only getting targeted traffic but a strategy for your converting the traffic and do passive Commission's right into your bank account in 24 hours or less but you want to know what the best part is we've been able to generate these amazing results without having to do any video SEO without having to make a single video without having to upload uh single without having to pay for any advertising without even having to have our own YouTube account and we've been able to automate the entire thing sounds pretty crazy right yeah trust me I don't blame you we thought it was a fluke at first but once we shared our software with our students and they started getting results after results after results but we knew we were onto something big of an entire YouTube channel with over 500,000 views and Chris here who's crushing it in the celebrity niche and Steven here who is now getting 400 targeted visitors per day after just three days of using our software and Shimon who made over twenty eight thousand seven hundred and sixty seven dollars and McCall who started her day with sales and leads produced by btg and we have tons of other student results below this video that you can see of ordinary people just like you and me who are now crushing it after implementing our traffic hijacking software allow me to introduce you to video traffic Genie 2.0 with video traffic Genie 2.0 you can now get traffic to any offer in any niche at any time you want and on this page you'll be able to equip yourself with this same software as well this is gonna be the most unique and most powerful traffic and sales strategy you'll be using this year it doesn't matter if you're doing affiliate marketing cpa marketing selling your own digital products selling your own physical products or building a list it doesn't matter what you're doing this software will help you get more traffic and sales fast but at this point you may be wondering Paul this sounds amazing but what the heck does video traffic do you need to even do well are you ready to be blown away okay here it is the overall strategy behind vtg consists of us finding videos that people upload it to YouTube and completely forgot about but the real trick comes in when we find videos that people uploaded added a link to their site in the description area and then completely forgot about this is where our money is made because more times than not these videos are still getting a ton of traffic and the owner of the video never renewed the registration for the domain that means you can easily pick up the domain for about ten dollars or less and redirect the traffic anywhere you want in a very short period of time we and our students have been able to find dozens upon dozens of videos that are still getting thousands of visitors per day and now you can to talk about a genius strategy right and here's where our software makes things even easier for you video traffic Genie 2.0 automatically finds videos in any niche that is getting tons of traffic that you can steal all you have to do is input your target keyword and VT video that let's jump into a quick demo video hello it's Paul Venables here and I'm gonna show you a quick look inside of the video traffic Genie 2.0 members area and I'm also going to pull up the software and show you how that works as well so inside the members area you can access the training section which will include video training and a couple manuals as well and the training will include the video traffic Genie method along with the best uses for video traffic Genie some additional tips and suggestions as well as case studies and from inside this members area you'll also be able to access the software you can download that and learn all about how to use the software properly as well and also inside the members area you can access the support FA cues and our support desk as well as our resources and bonuses so I'm going to quickly pull up the software now and show you exactly how you can use this to be able to instantly get traffic from abandoned domains inside of videos so now I've just opened up video traffic Genie 2.0 and I'm going to show you exactly how to use vtg to to find abandoned videos where you can instantly place your link and start hijacking all the traffic now what you're seeing here is our latest video traffic Genie 2.0 software it is an Adobe AIR software which is Mac and PC compatible so you can use it on any computer that you'd like and this is exactly what you'll see when you start up the software we have a settings section a search section a section for backlinks keywords and a support tab as well and I'll quickly demonstrate what you'll be able to do with the video traffic Genie 2.0 search feature here you can enter your keyword it can be a niche related keyword it could be a product name keyword any kind of keyword related to a video that you're interested in getting traffic from so now I'm gonna type in get lean program and it's gonna go out and search get lean program as a keyword because it is a product name keyword for a weight-loss program inside of Clickbank I'm gonna click stop search and we can see all the videos that come up I'm just gonna show you this one right here we can look for the view count the likes dislikes comments favorites as you can see there's a 11,000 views for this video and it was created in 2014 this is the link that's coming up that has been reported as a broken link inside of video traffic Genie 2.0 so we can go in and analyze the video more I'm going to just open it up in YouTube here so now the video has been loaded and I have a two buddy extension just a free extension installed here so we can analyze the video more I wouldn't come down here and click on show search rankings to see that it's ranked inside of YouTube for get lean program the product name keyword looks like it's in the fifth position also has additional product name keyword rankings as well and we can see that the domain is placed right here and we can also check out the channel lytx for additional information about the video channel so I just click on views and we can see the channel gets about a thousand views per month we're gonna hop back to video traffic Genie there's the go to channel button as well so we can click on that and check out the channel but first let's just confirm that we can get the domain so all we have to do is click on the check domain button there's a couple different ways of checking the domain one is to check it inside the software and the best way of doing that is using one on one domain registrar will auto-populate or what I have selected is Namecheap and that's going to open up in the new browser and then also copy this to clipboard so all I have to do is just paste it in from my keyboard or my mouse just paste in that domain there just to confirm that it's available so just click on the search button there and you can see it is available right now so if we wanted to buy this for 13 bucks then we can go in and snag that up and it would have that for an entire year and the get lean program sells for about $150 inside of Clickbank and if you can't make $13 an entire year then you can just let the domain drop otherwise it can be a very good return on your small investment also we can check out how it's ranked in Google real quick just by copying a keyword like get lean program the main product name keyword and seeing how it comes up in Google there's nothing up here but when we scroll down we can see this is the video with the same channel that video traffic Genie pulled up so it's already ranked in the first page near the bottom but already ranked on the first page for get lean program the main product name and if you were to pick this up you could start sending our backlinks to it to try and get it ranked higher from even more targeted traffic but before ordering I like to dig a little bit deeper I like to click on the well finder button which is a feature available for the video traffic Genie gold version and that will show you everything that's associated to this link so most of the time there's additional videos additional video properties even that have this link inside of them the whale finder button will show all of that we can also check out the channel and see what other kinds of videos are inside the channel as you can see here there's a lot of product name keyword videos so wing girl review quit marijuana you plan my baby review badass tattoos also niche related videos activities for toddlers keep your man happy putting into sugar cravings easy songs to play on the piano so there is a lot of videos inside of this channel with product name keywords where even if the product name keywords' some of these are kind of low views but with some additional backlinks like we can do inside of the video traffic Genie 2.0 program then you can push those up a little bit higher and get more targeted traffic to them so we can dig further inside of these videos and see sometimes these videos are also associated to the same domain you can buy and what I mean by that is that sometimes there's other links like in this case is a product name link but look at this one right here we can see that there's one called click here 9.com and that one is inside this clickable annotation so this video was done back in a time when annotations were around and they're still inside here so this one has a clickable annotation if we go back to the get lane program we will see that this video right here has a clickable annotation it's for the exact same link and by analyzing this channel a little more we can see that there are additional videos that have broken links for the video in the description but then there's also the same broken link inside of the actual video that is the same link for all the other videos in the channel and that's this click here nine so we can click on that and then see that it's broken as well and we can see here that the video that video traffic genius found also includes a broken link in the annotations that is available to buy so that is really powerful especially when you combine all that with not only just this get lean program review but also all the other videos inside of the channel like these and all you have to do is register that domain and do some redirects like we teach in the members area and you'll get all of that traffic another feature that is very helpful inside a video traffic Genie 2.0 is our keywords tab where you can type in a keyword and get multiple suggestions of additional keywords that people are actively searching so I'm just gonna type in how to play guitar and click search and as you can see there's now additional keywords that we can search inside video traffic Genie we could also click the copy button to copy it to your clipboard or click on the search it button to begin that search so here I'm just gonna click on search it for how to play guitar for kids and now vtg is going out and it's already found a video and we can analyze this more by clicking open and YouTube go to channel or I also like to do the whale finder where we could find everything available related to this domain and this is one of the features that will be unlocked with the upgraded video traffic Genie gold version and quickly I'm just gonna show you what's inside the channel when I click go to channel now here in this channel you can see that this looks like an authority Channel with lots of videos and we can sort by the most popular to see some of the videos that have high view counts like this one is 50 thousand it's another blink-182 song this is the one that we just pulled up and btg and that has 37,000 views I'm just gonna pull up a couple of these videos to see if we have the same link that is inside a video traffic Genie and as you can see this is the master learning guitar comm link and in this other video we have master learning guitar calm as well and if we were to further analyze this channel we would see that there's the same link placed on all these videos that we have found inside a video traffic Genie if you want to get more information about this specific video we can just click on open and YouTube and by pulling up this video we can see that we have a URL right here at the beginning of the description and it looks like a basic tutorial video teaching somebody how to play this song there's also some tags looks like their ranks for play guitar like blink-182 so if these keywords people are interested in learning how to play guitar and then we're gonna just click on the check domain button it's gonna open up in a new browser because that's the way I have it in the settings section and it'll pop up with the domain copy to the clipboard so then we can just bring it up over here paste it in and click search and we can see that this domain is also available to purchase so by purchasing this domain right now we could start getting targeted traffic immediately all around how to play guitar from all of the videos found in the channel which could be great because then you could immediately start building an email list or promoting a Clickbank product around playing guitar or maybe something that's an econ product or something on Amazon or whatever you want from all of this traffic so as you can imagine when you just keep on typing different keywords and finding results the possibilities are endless and since YouTube is such a popular site and ranked the second biggest site on the web there's always going to be content and there is always going to be abandoned domains that you can find with video traffic Genie 2.0 how amazing was that right getting unlimited free targeted traffic is now as simple as one inputting your target keyword to letting vtg to pull up all the videos you can hijack three register and redirect that traffic anywhere you want for from there you just gotta sit back and watch your Commission's and sales soar and rinse and repeat as many times as you'd like and if that isn't enough for you we're also throwing in some amazing bonuses for you bonus number one is our hot niches PDF if you're having trouble choosing a niche to use the strategy with or you want to add some new niches to your business we've selected 15 of the hottest niches you can target using our software this is easily a $27 value bonus number two is our easy payday training course this is my flagship product that is going to show you how I've been making at least $5,000 in passive income from simple videos since 2012 you can use easy Video payday plus video traffic Genie to do some serious damage over the coming days weeks and months and finally bonus number three is our high paying private affiliate programs training how would you like to know how we're crushing it right now with private affiliate programs why would you compete with all the other affiliates when there's plenty of private programs that you can cash in on with this training you'll be able to profit more by working less and promoting little-known affiliate programs these private programs work especially well with our video traffic Genie 2.0 strategy this is easily a thirty seven dollar value not to mention how much more you'll be making from the private affiliate programs that's over a hundred dollars in value for the bonuses alone but today you can get full access to video traffic Genie 2.0 plus all the bonuses at a huge discount but you have to make sure you act quickly this discount will only be available for the next few days after that the price will be going up significantly this strategy is way too valuable for us to keep it at this price for too long go ahead and access your account by clicking the discount button below and of course this is a 100% risk-free offer for you take video traffic Genie 2.0 for a spin for the next 30 days and if you're not fully satisfied we'll give you a full refund no questions asked you've got nothing to lose in a ton of traffic and sales to gain see you in the members area you

[seanmeverett]

Emerging Trends of Master Product Management

What you need to be at the top of your game in 2019

I. THE WORLD HAS CHANGED

The world of Product Management is no longer changing. It has changed. At some point over the last few years we transitioned into a new way of thinking when it comes to technology. Let’s review the situation as we move into the last year of this decade.

What used to be emerging tech a decade ago has now become the de facto standard. VCs used to be enamored by SoMoLo (Social, Local, Mobile) and Gamification, but the new emerging technologies revolve around Spatial Computing. The focus now is about taking computing from behind a rectangular piece of glass and bringing it into the real world. This includes Augmented and Virtual Reality as the interface layer, Artificial Intelligence as the logic layer, and Blockchain as the emerging database layer. With 5G connectivity and the proliferation of IoT devices and sensors, we enable new things like self-driving and Pokémon or Amazon Go.

The future of Humanizing our Tech

Our interfaces are becoming ever more invisible as we begin to wear our computers. AirPods in the ear and speaking to voice assistants like Siri and Alexa our in the world or at home. Even physical touch interfaces went from some-of-the-time with smart phone taps to all-of-the-time with vibrating wearables and always-on heart rate monitoring.

Meanwhile, blue chip industrial companies are investing in SAAS-based technologies and because Wall Street no longer rewarding a gigantic sales team that has to start each quarter from zero. The sawtooth revenue curve of the past is being replaced by curves that look more like hockey sticks. It’s not just software that’s eating the world, it’s also their business models. Namely, moving from one-time payments to Monthly Recurring Revenue from Software as a Service. Did you know Salesforce got its start by convincing customers they shouldn’t use installable CDs, but rather a website that gives them updates every day? Now this is taken for granted but changing software buying patterns was hard in the beginning.

Today, everyone has a startup or a side hustle. What we used to hear five years ago, “I’ve got an idea for an app”, is now, “I’m raising $1M on a $5M pre- and have traction with 100,000 users”. Wait, what? You’re only 15 years old? Which brings us to our next point. Digital Natives, Gen Z, and yes, Millennials, have overtaken mindshare, marketing, and advertising share from the Baby Boomers. Many of us with decades of Product experience merely adopted the tech, but these individuals were born into it. Christopher Nolan, eat your heart out.

Valuations have soared since 2008, and new millionaires are minted so regularly that we now collective keep count in billions. Growth at all costs, even profits, have created an irrational exuberance the likes of which Greenspan could hardly comprehend during the go go dot-com days.

Even retailing has changed. The anchors of malls aren’t seeing the foot traffic they once did, Sears is shuttering its doors and Best Buy is struggling. The reason is because we get free shipping and cheaper prices shopping online, and at least in the US, eCommerce executive’s go-to-market strategy is simply www.amazon.com.

As we transition into the mindset of investors, we see a more modern Private Equity, new family offices sprouting up in record numbers, new regulations like the JOBS Act, and new funding mechanisms like Initial Coin Offerings (ICOs) and Security Token Offerings (STOs) enabling much more capital flowing into tech than ever before. Because traditional LPs have been reading the same blogs and would rather source and diligence their own deals than pay a middle man their 2-and-20 fees, we see more demand than ever for the best deals and unique deal flow as a competitive differentiator. The leveraged buyouts of yore targeting low-growth manufacturing firms are now targeting niche software companies because the economics and multiples are better with the same consistent cash flow.

As we turn our attention to go-to-market strategies, the traditional ad budgets spent on TV and display continue to evolve more towards a universal view of a person. Spend on Influencers have shifted from Movie Stars and Athletes to the Kardashians, and then to micro-influencers, and now to pico-influencers with 500 followers who are all personal connections. It’s the word-of-mouth virality that spells success for many products, after all. GDPR regulations that came online in mid 2018 means every website we now visit has a horribly thick bottom bar overtaking our screens. As a result of all this hypertargeting, user tracking, and dynamic content, the user experience of the web has decreased dramatically, especially when including abysmal loading times resulting from excessive overuse of Javascript. Did you know there are now 7,000 MarTech startups, up from 5,000 only a few short years ago, creating a bewildering amount of programmatic ad choices, and ever-increasing customer acquisition costs. The result being building quality product mechanics for incenting organic virality and engagement are 10x harder than they used to be.

Finally, there’s a resurgence of interest around outer space and private rocket companies. Space Tech is a thing and with falling prices of launches by Blue Origin and SpaceX, the cubesat subsector will ultimately enable next-generation cellular connectivity from space. This is how the other 50% of humanity gets internet access while also being a source of cash for the burgeoning New Space industry in desperate need of investment.

II. THE WINNERS & THE LOSERS

Taken together, we’re all playing a whole new ballgame. The playing field has become shorter while the game has become faster, and harder. Greenfield opportunities where you used to be competitive with a buggy LAMP stack and lackluster UX has even stopped working in the Enterprise. High-quality consumer apps that everyone now uses means we expect the same from all our software, including what we use at work. And desktop apps are no longer enough. The world has become smaller but we’re traveling more often and so we’d rather lose our luggage than our smart phone. We expect our work software to be just as efficient as the apps we use for play. Customers and users don’t care that it takes 320 different video encoding renditions for a single video file shared behind a firewall. “It’s just a play button, why is that so hard?” They don’t care how the sausage is made, expect perfect connectivity and high-resolution streaming. And expect it to be as cheap as YouTube.

We have reached a significant milestone for humanity. Half the human population is connected to the internet, mostly with mobile phones, and everyone is in search of the next gigantic growth product. Skill and talent has blossomed in unexpected markets around the world. France is a key global spot for world-class software development, Africa is emerging as a new startup capital learning from the likes of the Valley and Singapore, while China and the US are in an AI arms race for powering the world of our future. Information is shared in tiny bursts through text messages and short-form videos, with the entire world is trying to steal market share of eyeball for their Monthly Active Users.

At this point you may be feeling a bit down, wondering why you should even consider starting a new project. With the degree of difficulty steadily marching up-and-to-the-right, what hope do you have for standing out in a sea of competing projects, apps, sites, and initiatives?

The winners will be the ones who both Accept & Acclimate to this new world quickly. There’s no time to debate. The winners take action. The losers, on the other hand, will continue to exist in the Web 2.0 or, even worse, pre-connected world. It’s true that legacy business models and declining markets have a much longer tail than anyone realizes, but it’s getting shorter.

In either case, you’re either compounding in a positive direction or a negative direction. The graphic below from Farnam Street tells the story better than any amount of words could.

Source: Farnam Street

The key insight here is that it doesn’t require organization-wide adoption to reap the benefits. It only takes a single “2-pizza team”, as Jeff Bezos famously states, to kickstart action in the right direction. But whom you pick for those teams makes all the difference in the world.

So it begs the question: with a discipline as varied and misunderstood as Product Management, how can we begin to slice the skill sets required to determine the right person for the first project but also the second? Is it a mini-CEO, a turnaround genius, a mobile app maven with hundreds of daily builds, or a growth hacking expert who’s earned the stripes from a decade in the trenches? As a high-performing Product Officer, you need all of these next-level skills to stay at the top of the capabilities mountain.

The Product winners understand the importance of spending the time and budget to go find the right talent before doing anything else. The team is the single biggest difference maker between 2x and 10x. The Product losers, on the other hand, focus on business as usual and going with whomever is a phone call away, whether or not they have the requisite skills required to execute in this new world.

III. THE PROMISED LAND

But what does it look like to win? It means you’ve got a successful project on your hands. Your KPIs are up, the product is working, the team is energized, and the kudos stream in from around the internal organization and external community. Most importantly, your revenue and/or users are growing with a healthy k-factor above 1. The A/B testing and Cohort analysis is paying off once you found the correlation between Retention and Engagement. You’ve maintained quality and are in a great repeating cadence of 1) customer development, 2) agile design and development, and 3) continuous deployment and retrospectives.

Master-level Product Management means that the compounding flywheel effect applies to your product, but also the operations of your team, whether that’s a small 3-person group or a large 10,000 person global conglomerate.

A well-run machine is the opposite of chaos. You’ve developed esoteric metrics, like how many Slack messages are sent and how many files are sent back and forth to tell you how good the team is working together and how high-quality the work product is. And of course, that the entire group works backwards from the customer or user, and not forwards from the technology, unless we’re in Hard Tech territory like Quantum Computing.

Master Product Managers have been doing all these things for years but as we move towards 2020, a new set of skills has emerged.

IV. TOP 3% PRODUCT MANAGEMENT MASTERY FEATURES

Below are the top things you need to execute on to maintain your role as one of the best Product Managers in the world, or in identifying them for your next project.

Focus on one KPI: Revenue. Paul Graham of YC fame said a Startup could be defined by a sigle word: growth. Projects and businesses can also be defined by such a word. If the business is not making money, then eventually it ceases to exist. So, for any Master Product Manager, the starting base-level KPI for any project must have Revenue in it somewhere. Even a consumer app with MAU as a metric eventually needs to become self-sufficient at some point. You can choose a monthly subscription fee (Netflix) which has gained popularity above the one-time purchase to match ongoing revenue with ongoing costs, or an ad-supported model (Facebook) to sustain itself. Pricing strategy is understood as a key component of this. If you double the price and demand decreases by less than half, then you just created additional revenue growth with nearly zero marginal cost. In short, the right Product also has the right Price. Note that we’re leaving aside Not-for-Profits as they have a different motivation and core KPI, which would typically center around positive impact, measured by Human, Animal, or Environmental improvement.

Understand and design business models, especially applying them in new ways. A project starts by answering the question of “Who buys what from whom, for how much, and why?” For a lemonade stand, the answer is: a customer buys lemonade from us for $1 because she’s thirsty and we’re located right next to the park she walks her dog at. There are a limited set of business models that exist, like Remove-the-Middle-Man or Give-Away-the-Razor-To-Sell-the-Blade. Flipping standard business models on their head creates new insights and the Master Product Manager has a list of them at the ready with examples. One such example is the new online school that kept the definition of the customer the same (the student), but shifted when the student pays. Instead of paying every semester for classes as a big up-front cost for a buyer with very little money, this startup shifted the cost for the student to a percentage of salary for the first two years after graduation. Of course, the school makes a promise that they will help the student get placed. So, the novel insight here was shifting the business model to a transaction fee of the benefit rather than an up-front fixed cost. Payment processors have been using this model for some time. You submit an invoice to someone and in return for a company processing that payment, you’re willing to give them a fee because it’s small compared to the amount of money you just earned. It’s the same concept, now applied to a different industry: education. Gamification and Incentive design also play a part and have been recognized widely in the tech community since the days of Foursquare and Gowalla. Today, with the emergence of Initial Coin Offerings and its successor, Security Token Offerings, creating an app that becomes an economy means a Master Product Manager needs to understand the intricacies of micro and macroeconomics down to the granular level of “How do users earn tokens?” and “Where do users spend tokens?”. In the beginning of Bitcoin, for instance, it was much easier to acquire the cryptocurrency than it was finding who would accept it as payment. Thus, supply, demand, and transactions are important for unleashing value creation and developing a healthy economy. See Metcalfe’s Law for more.

Position Brand as a key differentiator. A brand is not a logo or a design. A brand is how it makes you feel. Apple feels different than Google which feels different than Facebook or Amazon. They do different jobs for their users, but it’s wisely said that the money in a company’s bank account is really just a physical measure of the trust that their customers or users have in the organization. People spend more money and return more often to brands they love. Today, when consumers are much less brand loyal and are willing to switch providers and products on a dime based on the service they receive (i.e., how it makes them feel), getting Brand right is a big deal.

Executes as CEO of the Product and the real CEO. As the world moves faster, demands of shareholders and the team become larger, and quality-at-speed becomes the new standard, CEOs and Founders are spread more thin than ever. Master Product Managers understand the intricacies of the entire business, not just their own product, in order to successfully deliver on where the puck is heading. They can run the business if the CEO was on leave for a month, they see around corners, understand where the industry is headed, talk with the Board and investors, raise capital while maintaining cost controls, hire grade-A talent, work with adjacent industries to establish new critical Business Development opportunities, and execute capital allocation strategies. See the book Outsiders by William Thorndike for more on how the top 8 public company CEOs over the last half century allocate capital.

Embed social and moral ethics into the atomic unit of the product. MNI Targeted Media’s study showed that more than 50% of Gen Z (i.e., between age 3 and 23) favor a brand who is socially conscious, so the $4B in buying power they have today will transform into tens of billions more when they reach full maturity. Master Product Managers not only act as technology builders, but as an ethical voice of the product and organization as well. They are not afraid to raise a red flag, take a stand, and stick to what’s right and just. Even the CEO of the most valuable brand in the world, Tim Cook, has taken stands for human rights and privacy, total shareholder return be damned (though studies have shown it actually helps). In addition, while operating ethically within business has long been a subset of the standard CFA exam, it is a growing requirement when news spreads around the world in an hour, and talent has the ability leave in a moment’s notice to work for anyone from anywhere. Long-term relationships matter because the apprentice of today will be the master of tomorrow, and reputations are written in stone on the internet.

Has smooth PR and media presentation skills. Master Product Managers know how to talk to the media about the product succinctly. A “repeatable sound bite” is just another way of saying “viral marketing”. Because if the viewer can’t remember it and repeat it, that alone can negatively impact the product’s k-factor. Today, the builder is more important than ever, as it’s less the CEO talking about the product and more about the the trade-offs the people building it had to make. Jony Ive is a hot commodity because the way he thinks is a leading indicator of what gets built. Great Product people are comfortable on camera, and don’t use the “ums”, “ya knows”, and “likes” that have become so prevalent in spoken conversation. As the steward of the product, you represent the product both on camera and on social, whether or not your profile says, “my thoughts don’t reflect my employer”. Again, who you are definitely becomes what you build, especially when customers and users care so much about what Products do with their data, they research who the people are behind them. In terms of efficient communication, a former McKinsey consultant, Barbara Minto, literally wrote the book on it, called “The Minto Pyramid Principle”. She teaches you the way to craft concise memos, reports, presentations, and talking points for a short attention span audience. World-class product people study not just the art of Judo, but also the subtle art of communication.

Exist outside the tech bubble. There are 7.5 billion human beings in the world. These are the users and customers of your product. They have feelings, stresses, and relationships that machines don’t have. Understanding consumer behavior is arguably the most critical aspect of any product. The Job-To-Be-Done framework must also include something new called The-Feeling-It-Creates framework. Is your product about saving time, money, and stress, or is it about escape, fun, and entertainment? As an example, BJ Fogg’s Behavior Model was used almost entirely as the core product mechanic for Instagram, because Kevin Systrom took his class at Stanford and remembered it when investing his product from location-centric to image-centric. Dale Carnegie’s famous book, “How to Win Friends and Influence People” is another great resource as is Chip Heath’s book, “Made to Stick”. These are all now table stakes. Understanding human consciousness, and the move towards mindfulness are necessary requirements for building a product that moves past addiction, and into transcendence. Technology always changes, but humans never do.

IV. IS THIS POSSIBLE & WHAT’S NEXT?

What we’ve laid out here may seem overwhelming, especially for those Product people just entering the discipline. But because the best Product people are ruthless prioritization experts, and agile enough to climb seemingly insurmountable challenges, we believe this gets the best and the brightest excited.

This is a juicy new problem to solve, and a new vector for investing in ourselves and our discipline. “Give me more to learn!” we hear some of our close friends in the industry constantly saying.

So, yes, it is possible. Similar to the documentary, Jiro Dreams of Sushi, the mountain of mastery reaches ever higher, and even after seven decades spent as a master, it’s an unreachable target. So, if you’re more junior, or know nothing about Product, but need someone who does, you’ve come to the right place.

The subtleties in Products often end up making the most difference but can take decades of experience to uncover. Thankfully, this is where many of the top Product people in the world call home, to work together, and learn from each other.

We are equally as excited as we are humbled, to build the products that influence future generations.

— Sean

Emerging Trends of Master Product Management was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.

from Stories by Sean M Everett on Medium http://bit.ly/2Cw8at5

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Annotation and Connecting Our Learning

This is my third year of teaching ED677 at Arcadia University, a course titled “Seeking Equity in Connected Learning and Teaching.” There always so much to record, document and share along the way. Always true in the dynamics of teaching; always challenging to accurately capture.

Let me start with some thoughts about the power of annotation so far this semester.

Over the years, I have been learning from educators I work with about the power of annotation and new tools that support online annotation/social reading. These tools have included Google, Vialogues, Now Comment, Soundcloud, Genius and Hypothes.is. I have dabbled here and there, jumping into conversations that have been organized or creating a new thread in one of the various tools or forums myself. I’ve also been fascinated by the power of annotation historically and across disciplines, worked with Hypothes.is on projects like Letters to the Next President 2.0, and am interested in the power of projects like Climate Feedback to support scientific accuracy and reporting.

It wasn’t until this semester though that I focused on the ways that participants in ED677 were encouraged to annotate -- and the results, so far, have been noticeable and encouraging.

I started this process really during the first week when I asked the participants in my course, who are both inservice and pre-service teachers, to use the commenting feature of Google docs to highlight things they noticed and that raised questions for them on the ED677 Spring 2017 syllabus. Publicly visible, the comments show me where the group’s interests and questions are within the framework that I have created for the semester. I have also found that reviewing the syllabus carefully like this created a shared understanding of ED677 that, previously, has required many individual conversations to support as the semester got started. The structure of ED677 is fairly different than other courses and requires the individual participants to set their own timing and priorities and therefore it is important that everyone reads and understands the goals and resources of the course right at the beginning.

The next step we took with annotation came during our second week together. After we get oriented to the course and introduce ourselves to each other, I encourage us in week 2 to move into thinking about the larger context of this course, ie. the rapidly changing technological landscape in which we are thinking about learning together. In the past I asked everyone to engage in recent work by John Seely Brown and the authors of the Connected Learning Design and Research Agenda while also reading the first chapter of School and Society by John Dewey, a publication of lectures he gave at the turn of the 20th century.

In the past, the Dewey piece has got short shrift from participants in my class and I kept wondering about it -- maybe it was less interesting or relevant than I think it is when I read it. So I read it again. No, I decided -- this article, despite a few archaic words and gendered descriptions, is still interesting and relevant today, 100+ years later. And JSB, in his 2012 keynote, directly challenges us to tackle Dewey’s ideas in the context of flowing on the tides of change today. So I decided to try something new this time around, and I turned to my colleagues Joe Dillon and Remi Kalir who were working on a fascinating project called Marginal Syllabus and asked them if we, as ED677, could join in.

Why “marginal”? The creators explain:

our conversations will engage authors and their texts, topics, and perspectives that may be considered marginal to dominant conventions of schooling and education.

conversations associated with The Marginal Syllabus will occur in the margins of online texts through practices of open web annotation.

They then write that “The Marginal Syllabus is collaborative and emergent attempt to create a new sociotechnical genre of educator professional development in which authors and readers, the practices of amplified marginalia, and learning technologies begin (re)marking on equity and education.”

Perfect, I thought. Here at ED677, we are all about new sociotechnical genres to support equity in learning and teaching, so I decided to barge my way in. And not only were Joe and Remi welcoming, they seemed excited and promptly made a space for Dewey’s 1907 text and created an annotation “flash mob” event to support us during that week. Amazing. Going back to ED677 then, my only job then was to invite the class. I did so by introducing them to the project, adding related scaffolding between the texts and supportive approaches (for those who might be new to this or nervous about doing the work publicly), and an opening annotation of my own, which read:

In 2012 I heard John Seely Brown give a keynote at the DML Conference where he said that "perhaps John Dewey (and Marie Montessori) were 75 years ahead of their time" when driving models of education that brought the learner into the flow of what they were learning. Maybe, he posits, "their intuition was right but their toolset was wrong." See: http://dmlcentral.net/the-global-one-room-schoolhouse-john-seely-brown/

I was so excited by this thought and have been wondering it ever since. So how might we do what JSB does in his speech and recast some of John Dewey's work here from 1907 in today's networked age?

The results of this experiences, and the differences in the ways we engaged with this older text, were significant. Not only did almost all of ED677 participate and contribute their significant knowledge as teachers and learners into the mix, but their reflections that week posted to their own blogs were filled with connections they made between Dewey’s work, John Seely Brown’s, and the research report/agenda for Connected Learning. They also quickly made important connections between to their own work and with their classmates through their shared blog posts. Eric, a graduate student in education aspiring to teach math, wrote “I feel like a conspiracy theorist… I’m finding connections everywhere!”

I should mention that ED677 is an entirely online course taught in the open, meaning that all of the activities and readings we engage in, and our writing and reflections about this work, are posted to our own blogs which are then aggregated together at our shared blog (Domain of One’s Own inspired). While we meet via video every other week, I have found that it always takes time to develop a sense of ourselves as a community and that this sense develops as our comfort with being a community of educational bloggers begins to grow. What I think I am noticing this time around, however, is that this kind of online social reading activity seems to have been a significant jump-start to that sense of belonging to a community, both within the course and beyond it. And since the goal of this course is to be connected learners ourselves, as educators, in order to support equitable access to connected learning and teaching with the youth we work with, this jump-start could have significant implications.

This week we are diving back into annotation as a way to explore the idea of “wobble” as in Pose/Wobble/Flow, and thinking about that idea within communities of other connected educators. I look forward to seeing where this all brings us.

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Video Traffic Genie 2.0 2018 review – Video Traffic software 2018 with bonus hey there Paul Venables here and I'm extremely excited that you've taken the time to watch this video in this video we're gonna talk about one of the easiest strategies that we've discovered that will allow you to legally hijack other people's video traffic and generate affiliate Commission's in 24 hours or less and we're gonna show you how we've been able to automate this entire traffic hijacking strategy with our powerful cross-platform software this incredible strategy combined with our software allows you to get highly targeted buyer traffic to your offers like this where you can see this one video has gotten ninety four thousand one hundred sixty one targeted visitors or this where you can see that this video has gotten sixty five thousand two hundred and seventy nine targeted visitors or this one that's gotten twenty one thousand five hundred and two targeted visitors and this one that's gotten five 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this channel a little more we can see that there are additional videos that have broken links for the video in the description but then there's also the same broken link inside of the actual video that is the same link for all the other videos in the channel and that's this click here nine so we can click on that and then see that it's broken as well and we can see here that the video that video traffic genius found also includes a broken link in the annotations that is available to buy so that is really powerful especially when you combine all that with not only just this get lean program review but also all the other videos inside of the channel like these and all you have to do is register that domain and do some redirects like we teach in the members area and you'll get all of that traffic another feature that is very helpful inside of video traffic Genie 2.0 is our keywords tab where you can type in a keyword and get multiple suggestions of additional keywords that people are actively searching so I'm just gonna type in how to play guitar and click search and as you can see there's now additional keywords that we can search inside video traffic Genie we could also click the copy button to copy it to your clipboard or click on the search it button to begin that search so here I'm just gonna click on search it for how to play guitar for kids and now vtg is going out and it's already found a video and we can analyze this more by clicking open and YouTube go to channel or I also like to do the whale finder where we could find everything available related to this domain and this is one of the features that will be unlocked with the upgraded video traffic Genie gold version and quickly I'm just gonna show you what's inside the channel when I click go to channel now here in this channel you can see that this looks like an authority channel with lots of videos and we can sort by the most popular to see some of the videos that have high view counts like this one is 50,000 it's another blink-182 song this is the one that we just pulled up and btg and that has 37,000 views I'm just gonna pull up a couple of these videos to see if we have the same link that is inside of video traffic Genie and as you can see this is the master learn guitar comm link and in this other video we have master learning guitar calm as well and if we were to further analyze this channel we would see that there's the same link placed on all these videos that we have found inside a video traffic Genie if you want to get more information about this specific video we can just click on open and you - and by pulling up this video we can see that we have the URL right here at the beginning of the description and it looks like a basic tutorial video teaching somebody how to play this song there's also some tags looks like they're ranked for play guitar like blink-182 so if these keywords people are interested in learning how to play guitar and then we're gonna just click on the check domain button it's gonna open up in a new browser because that's the way I have it in the settings section and it'll pop up with the domain copy to the clipboard so then we can just bring it up over here paste it in and click search and we can see that this domain is also available to purchase so by purchasing this domain right now we could start getting targeted traffic immediately all around how to play guitar from all of the videos found in the channel which could be great because then you could immediately start building an email list or promoting a Clickbank product around playing guitar or maybe something that's an econ product or something on Amazon or whatever you want from all of this traffic so as you can imagine when you just keep on typing different keywords and finding results the possibilities are endless and since YouTube is such a popular site and ranked the second biggest site on the web there's always going to be content and there is always going to be abandoned domains that you can find with video traffic Genie 2.0 how amazing was that right getting unlimited free targeted traffic is now as simple as one inputting your target keyword to letting vtg to pull up all the videos you can hijack three register and redirect that traffic anywhere you want for from there you just gotta sit back and watch your Commission's and sales soar and rinse and repeat as many times as you'd like and if that isn't enough for you we're also throwing in some amazing bonuses for you bonus number one is our hot niches PDF if you're having trouble choosing a niche to use the strategy with or you want to add some new niches to your business we've selected 50 of the hottest niches you can target using our software this is easily a $27 value bonus number two is our easy video payday training course this is my flagship product that is going to show you how I've been making at least $5,000 in passive income from simple videos since 2012 you can use easy Video payday plus video traffic Genie to do some serious damage over the coming days weeks and months and finally bonus number three is our high paying private affiliate programs training how would you like to know how we're crushing it right now with private affiliate programs why would you compete with all the other affiliates when there's plenty of private programs that you can cash in on with this training you'll be able to profit more by working less and promoting little-known affiliate programs these private programs work especially well with our video traffic Genie 2.0 strategy this is easily a $37 value not to mention how much more you'll be making from the private affiliate programs that's over a hundred dollars in value for the bonuses alone but today you can get full access to video traffic Genie 2.0 plus all the bonuses at a huge discount but you have to make sure you act quickly this discount will only be available for the next few days after that the price will be going up significantly this strategy is way too valuable for us to keep it at this price for too long go ahead and access your account by clicking the discount button below and of course this is a 100% risk-free offer for you take video traffic Genie 2.0 for a spin for the next 30 days and if you're not fully satisfied we'll give you a full refund no questions asked you've got nothing to lose in a ton of traffic and sales to gain see you in the members area