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I just came across your book.
I just came across your book. Reading voraciously. This highlight stood out as an important entrepreneurial principle.
from Stories by Sean M Everett on Medium http://bit.ly/2FeAfY6
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Principles for Survival
Background
I’m breaking my nearly three years of silence on Humanizing Tech. I started this publication as a resource for those who shared my lifelong mission of “building the world’s most advanced technology and using it to help people”. Because of the clear and present dangers that continue to present themselves as we’ve crossed the threshold into this new decade, I feel a responsibility to share a few primary principles on how to think in order to protect yourselves and loved ones in a constantly evolving and unforgiving universe.
Believability
Whenever anyone communicates anything, the first thing you should assess is whether they are believable in what they are saying. Said differently, do they have the expertise, education, or understanding that makes them a resource you should listen to. If not, you should simply ignore it.
Therefore, you must analyze this content and decide for yourself whether you should believe it or ignore it. To help, I’ve provide the background necessary so you can make an informed decision.
The first 20 years of my life was primarily focused on physical achievement, while the last 20 years on intellectual achievement, though I’ve maintained both over all four decades of life.
I’ve been studying mathematics seriously since I began advanced classes in the 6th grade (from about 10 years old onwards). Mathematics is focused on a single study: encoding the universe into symbols that can be manipulated spatially in order to solve difficult problems in how the universe actually behaves. Said more simply, “solving problems”.
I leveraged my mathematics education into something called Actuarial Science, which is the study of risk. Insurance companies, financial firms, and pension funds hire Actuaries in order to make sense of uncertainty. They calculate the probability of events (including death), and their financial impact, using sophisticated mathematical models. During my time as an undergraduate, I passed two Actuarial exams and worked for well-known companies in the space: PricewaterhouseCoopers, Mellon Financial.
I would later leverage that to work for Watson Wyatt, which has gone through multiple mergers (Towers Watson, then Willis Towers Watson), and now Aon after its acquisition for $30 billion. I designed incentives for the largest global companies, creating systems for boards, executives, employees, and sales people to achieve agreed upon financial and operational goals.
For approximately the last 15 years, I’ve been operating high technology companies, building large global teams (remotely) across cultures, languages, time zones, tech stacks, customer profiles, and markets in order to build the world’s most advanced technologies, even before Big Tech firms had done so, and commercialize them for a broad population of people and businesses.
The focus of my adult life has been on creating systems for how to achieve the second and third principles listed below. Over the last few years, however, I’ve been focusing primarily on the first principle, which I believe supersedes the other two, and is arguably more important.
Principles
Adapt faster.
Find risks, then remove them.
Prioritize problems, then solve them.
Situation
Today, the entire world is experiencing an elegant technology that any Venture Capitalist would salivate to invest in and operators would compete to work on. Without any PR or marketing budget, it has made headlines globally because it is a disruptor the likes of which we have never experienced. Not Uber, not AirBnB, not Digital Transformation, and not even the Internet can hold a candle to its speed of adoption.
It has been installed by people across nearly every geographic boundary and gives every user equal opportunity to experience it regardless of education, wealth, social status, sexual orientation, race, or age. It has disrupted people’s daily lives, the global financial system, and the global healthcare system. Users didn’t have to change any of their daily habits to experience it, it’s completely free, and takes up no space so it can be carried anywhere. It’s completely decentralized, low-power, can upgrade itself in real-time in response to market conditions, and is highly scalable.
It is a self-replicating, biologic intelligence that is invisible, viral, and non-discriminatory. Of course, I’m talking about the Coronavirus.
If it had a positive impact on humanity, we would be marveling at its features, celebrating its creator, and leveraging the technology for every other product.
But it’s not.
Strategy
And so, as a human species, who have three of our own features (survival, intelligence, opposable thumbs) we must use in order to compete against it and win. This is Uber vs Lyft, Coke vs Pepsi, and a Space Race with stakes higher than we have dealt with before.
For all of human history, people have designed and changed our environments for habitability. As we face this novel technology, and a guarantee of even more elegant ones in the future, we must create and use tools to evolve our environments at a faster rate than the threats that seek to disrupt them, either within our outside our bodies.
If our iteration speed is higher than our competitors, we will win. If not, we will lose. But it requires a 100% execution of fundamentals. Like a professional tennis player, it is the competitor who makes a mistake first that loses. As such, it requires that we develop systems that guarantee we do not make a mistake while also iterating faster. Which brings us to another principle that’s taken me decades to develop and describe succintly:
Quality at Speed.
Tactics
From a product management perspective, once you understand a problem, you need to prioritize and begin executing a solution immediately while systematically removing risks that could stop you from execution. Maslow’s Hierarchy of Needs holds true here.
Continual clean air supply: you only have a few minutes to remove this risk.
Continual clean water supply: you have a few days to remove this risk.
Continual food supply, ideally fresh superfoods like broccoli, bananas, tomatoes, nuts, along with specific supplements (Turmeric, Chondroitin, Glucosamine, Vitamin B/D, Cinnamon, Copper, plus the more popular ones): you have a few weeks to remove this risk.
Strengthen your immune system: get a full night’s sleep as a primary priority, drink fluids to maintain hydration and expell , reduce stress as much as possible, and continue to get exercise (both cardio and strength).
Strengthen your mind: figure out a system for maintaining mental fortitude so you can continue to perform at a high-level under extreme duress and circumstances.
Sustainable shelter: protect yourself from any harsh environment, including other people who may be dangerous with or without them knowing.
Sustainable energy collection and storage: hand cranks, leg power, solar cells, batteries, and generators.
As Ryan Holiday wrote, “the obstacle is the way”.
Mindset
In addition to Intelligence, Heart is another superpower of humanity.
It enables us to connect to one another on a personal basis, which is the first half of the equation. The second half is about compounding our collective strength by acting together on unified goals, but doing so without threatening our survival.
Please remember, the internet is not a guaranteed resource, nor is food or water supply chains, and you certainly can’t eat or drink money. Invest in the right things, in the right order.
Next
We are have been preparing for years, from a variety of perspectives. If you need help preparing you and your family, please reach out. I will do my best to give you the information you needed to keep you strong regardless of what the universe puts in your way.
Stay calm. Nothing grows forever and most growth is defined by s-curves so all you really have to worry about is protecting yourself until you find the inflection point.
Sean
Citations
Getting Enough Fluids, U.S. Department of Health & Human Services, 4/30/2019
Stress Research, The American Institute of Stress, 3/16/2020
Superfoods: Recent Data on their Role in Prevention of Diseases, Current Research in Nutrition and Food Science, 9/14/2018
How to Boost Your Immune System, Harvard Medical School, 9/1/2014
Internet Sacred Text Archive, 3/16/2020
Office of Dietary Supplements, National Institutes of Health, 3/16/2020
Principles for Survival was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
from Stories by Sean M Everett on Medium https://ift.tt/2x1dCp3
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Emerging Trends of Master Product Management
What you need to be at the top of your game in 2019
I. THE WORLD HASÂ CHANGED
The world of Product Management is no longer changing. It has changed. At some point over the last few years we transitioned into a new way of thinking when it comes to technology. Let’s review the situation as we move into the last year of this decade.
What used to be emerging tech a decade ago has now become the de facto standard. VCs used to be enamored by SoMoLo (Social, Local, Mobile) and Gamification, but the new emerging technologies revolve around Spatial Computing. The focus now is about taking computing from behind a rectangular piece of glass and bringing it into the real world. This includes Augmented and Virtual Reality as the interface layer, Artificial Intelligence as the logic layer, and Blockchain as the emerging database layer. With 5G connectivity and the proliferation of IoT devices and sensors, we enable new things like self-driving and Pokémon or Amazon Go.
The future of Humanizing our Tech
Our interfaces are becoming ever more invisible as we begin to wear our computers. AirPods in the ear and speaking to voice assistants like Siri and Alexa our in the world or at home. Even physical touch interfaces went from some-of-the-time with smart phone taps to all-of-the-time with vibrating wearables and always-on heart rate monitoring.
Meanwhile, blue chip industrial companies are investing in SAAS-based technologies and because Wall Street no longer rewarding a gigantic sales team that has to start each quarter from zero. The sawtooth revenue curve of the past is being replaced by curves that look more like hockey sticks. It’s not just software that’s eating the world, it’s also their business models. Namely, moving from one-time payments to Monthly Recurring Revenue from Software as a Service. Did you know Salesforce got its start by convincing customers they shouldn’t use installable CDs, but rather a website that gives them updates every day? Now this is taken for granted but changing software buying patterns was hard in the beginning.
Today, everyone has a startup or a side hustle. What we used to hear five years ago, “I’ve got an idea for an app”, is now, “I’m raising $1M on a $5M pre- and have traction with 100,000 users”. Wait, what? You’re only 15 years old? Which brings us to our next point. Digital Natives, Gen Z, and yes, Millennials, have overtaken mindshare, marketing, and advertising share from the Baby Boomers. Many of us with decades of Product experience merely adopted the tech, but these individuals were born into it. Christopher Nolan, eat your heart out.
Valuations have soared since 2008, and new millionaires are minted so regularly that we now collective keep count in billions. Growth at all costs, even profits, have created an irrational exuberance the likes of which Greenspan could hardly comprehend during the go go dot-com days.
Even retailing has changed. The anchors of malls aren’t seeing the foot traffic they once did, Sears is shuttering its doors and Best Buy is struggling. The reason is because we get free shipping and cheaper prices shopping online, and at least in the US, eCommerce executive’s go-to-market strategy is simply www.amazon.com.
As we transition into the mindset of investors, we see a more modern Private Equity, new family offices sprouting up in record numbers, new regulations like the JOBS Act, and new funding mechanisms like Initial Coin Offerings (ICOs) and Security Token Offerings (STOs) enabling much more capital flowing into tech than ever before. Because traditional LPs have been reading the same blogs and would rather source and diligence their own deals than pay a middle man their 2-and-20 fees, we see more demand than ever for the best deals and unique deal flow as a competitive differentiator. The leveraged buyouts of yore targeting low-growth manufacturing firms are now targeting niche software companies because the economics and multiples are better with the same consistent cash flow.
As we turn our attention to go-to-market strategies, the traditional ad budgets spent on TV and display continue to evolve more towards a universal view of a person. Spend on Influencers have shifted from Movie Stars and Athletes to the Kardashians, and then to micro-influencers, and now to pico-influencers with 500 followers who are all personal connections. It’s the word-of-mouth virality that spells success for many products, after all. GDPR regulations that came online in mid 2018 means every website we now visit has a horribly thick bottom bar overtaking our screens. As a result of all this hypertargeting, user tracking, and dynamic content, the user experience of the web has decreased dramatically, especially when including abysmal loading times resulting from excessive overuse of Javascript. Did you know there are now 7,000 MarTech startups, up from 5,000 only a few short years ago, creating a bewildering amount of programmatic ad choices, and ever-increasing customer acquisition costs. The result being building quality product mechanics for incenting organic virality and engagement are 10x harder than they used to be.
Finally, there’s a resurgence of interest around outer space and private rocket companies. Space Tech is a thing and with falling prices of launches by Blue Origin and SpaceX, the cubesat subsector will ultimately enable next-generation cellular connectivity from space. This is how the other 50% of humanity gets internet access while also being a source of cash for the burgeoning New Space industry in desperate need of investment.
II. THE WINNERS & THEÂ LOSERS
Taken together, we’re all playing a whole new ballgame. The playing field has become shorter while the game has become faster, and harder. Greenfield opportunities where you used to be competitive with a buggy LAMP stack and lackluster UX has even stopped working in the Enterprise. High-quality consumer apps that everyone now uses means we expect the same from all our software, including what we use at work. And desktop apps are no longer enough. The world has become smaller but we’re traveling more often and so we’d rather lose our luggage than our smart phone. We expect our work software to be just as efficient as the apps we use for play. Customers and users don’t care that it takes 320 different video encoding renditions for a single video file shared behind a firewall. “It’s just a play button, why is that so hard?” They don’t care how the sausage is made, expect perfect connectivity and high-resolution streaming. And expect it to be as cheap as YouTube.
We have reached a significant milestone for humanity. Half the human population is connected to the internet, mostly with mobile phones, and everyone is in search of the next gigantic growth product. Skill and talent has blossomed in unexpected markets around the world. France is a key global spot for world-class software development, Africa is emerging as a new startup capital learning from the likes of the Valley and Singapore, while China and the US are in an AI arms race for powering the world of our future. Information is shared in tiny bursts through text messages and short-form videos, with the entire world is trying to steal market share of eyeball for their Monthly Active Users.
At this point you may be feeling a bit down, wondering why you should even consider starting a new project. With the degree of difficulty steadily marching up-and-to-the-right, what hope do you have for standing out in a sea of competing projects, apps, sites, and initiatives?
The winners will be the ones who both Accept & Acclimate to this new world quickly. There’s no time to debate. The winners take action. The losers, on the other hand, will continue to exist in the Web 2.0 or, even worse, pre-connected world. It’s true that legacy business models and declining markets have a much longer tail than anyone realizes, but it’s getting shorter.
In either case, you’re either compounding in a positive direction or a negative direction. The graphic below from Farnam Street tells the story better than any amount of words could.
Source: Farnam Street
The key insight here is that it doesn’t require organization-wide adoption to reap the benefits. It only takes a single “2-pizza team”, as Jeff Bezos famously states, to kickstart action in the right direction. But whom you pick for those teams makes all the difference in the world.
So it begs the question: with a discipline as varied and misunderstood as Product Management, how can we begin to slice the skill sets required to determine the right person for the first project but also the second? Is it a mini-CEO, a turnaround genius, a mobile app maven with hundreds of daily builds, or a growth hacking expert who’s earned the stripes from a decade in the trenches? As a high-performing Product Officer, you need all of these next-level skills to stay at the top of the capabilities mountain.
The Product winners understand the importance of spending the time and budget to go find the right talent before doing anything else. The team is the single biggest difference maker between 2x and 10x. The Product losers, on the other hand, focus on business as usual and going with whomever is a phone call away, whether or not they have the requisite skills required to execute in this new world.
III. THE PROMISEDÂ LAND
But what does it look like to win? It means you’ve got a successful project on your hands. Your KPIs are up, the product is working, the team is energized, and the kudos stream in from around the internal organization and external community. Most importantly, your revenue and/or users are growing with a healthy k-factor above 1. The A/B testing and Cohort analysis is paying off once you found the correlation between Retention and Engagement. You’ve maintained quality and are in a great repeating cadence of 1) customer development, 2) agile design and development, and 3) continuous deployment and retrospectives.
Master-level Product Management means that the compounding flywheel effect applies to your product, but also the operations of your team, whether that’s a small 3-person group or a large 10,000 person global conglomerate.
A well-run machine is the opposite of chaos. You’ve developed esoteric metrics, like how many Slack messages are sent and how many files are sent back and forth to tell you how good the team is working together and how high-quality the work product is. And of course, that the entire group works backwards from the customer or user, and not forwards from the technology, unless we’re in Hard Tech territory like Quantum Computing.
Master Product Managers have been doing all these things for years but as we move towards 2020, a new set of skills has emerged.
IV. TOP 3% PRODUCT MANAGEMENT MASTERYÂ FEATURES
Below are the top things you need to execute on to maintain your role as one of the best Product Managers in the world, or in identifying them for your next project.
Focus on one KPI: Revenue. Paul Graham of YC fame said a Startup could be defined by a sigle word: growth. Projects and businesses can also be defined by such a word. If the business is not making money, then eventually it ceases to exist. So, for any Master Product Manager, the starting base-level KPI for any project must have Revenue in it somewhere. Even a consumer app with MAU as a metric eventually needs to become self-sufficient at some point. You can choose a monthly subscription fee (Netflix) which has gained popularity above the one-time purchase to match ongoing revenue with ongoing costs, or an ad-supported model (Facebook) to sustain itself. Pricing strategy is understood as a key component of this. If you double the price and demand decreases by less than half, then you just created additional revenue growth with nearly zero marginal cost. In short, the right Product also has the right Price. Note that we’re leaving aside Not-for-Profits as they have a different motivation and core KPI, which would typically center around positive impact, measured by Human, Animal, or Environmental improvement.
Understand and design business models, especially applying them in new ways. A project starts by answering the question of “Who buys what from whom, for how much, and why?” For a lemonade stand, the answer is: a customer buys lemonade from us for $1 because she’s thirsty and we’re located right next to the park she walks her dog at. There are a limited set of business models that exist, like Remove-the-Middle-Man or Give-Away-the-Razor-To-Sell-the-Blade. Flipping standard business models on their head creates new insights and the Master Product Manager has a list of them at the ready with examples. One such example is the new online school that kept the definition of the customer the same (the student), but shifted when the student pays. Instead of paying every semester for classes as a big up-front cost for a buyer with very little money, this startup shifted the cost for the student to a percentage of salary for the first two years after graduation. Of course, the school makes a promise that they will help the student get placed. So, the novel insight here was shifting the business model to a transaction fee of the benefit rather than an up-front fixed cost. Payment processors have been using this model for some time. You submit an invoice to someone and in return for a company processing that payment, you’re willing to give them a fee because it’s small compared to the amount of money you just earned. It’s the same concept, now applied to a different industry: education. Gamification and Incentive design also play a part and have been recognized widely in the tech community since the days of Foursquare and Gowalla. Today, with the emergence of Initial Coin Offerings and its successor, Security Token Offerings, creating an app that becomes an economy means a Master Product Manager needs to understand the intricacies of micro and macroeconomics down to the granular level of “How do users earn tokens?” and “Where do users spend tokens?”. In the beginning of Bitcoin, for instance, it was much easier to acquire the cryptocurrency than it was finding who would accept it as payment. Thus, supply, demand, and transactions are important for unleashing value creation and developing a healthy economy. See Metcalfe’s Law for more.
Position Brand as a key differentiator. A brand is not a logo or a design. A brand is how it makes you feel. Apple feels different than Google which feels different than Facebook or Amazon. They do different jobs for their users, but it’s wisely said that the money in a company’s bank account is really just a physical measure of the trust that their customers or users have in the organization. People spend more money and return more often to brands they love. Today, when consumers are much less brand loyal and are willing to switch providers and products on a dime based on the service they receive (i.e., how it makes them feel), getting Brand right is a big deal.
Executes as CEO of the Product and the real CEO. As the world moves faster, demands of shareholders and the team become larger, and quality-at-speed becomes the new standard, CEOs and Founders are spread more thin than ever. Master Product Managers understand the intricacies of the entire business, not just their own product, in order to successfully deliver on where the puck is heading. They can run the business if the CEO was on leave for a month, they see around corners, understand where the industry is headed, talk with the Board and investors, raise capital while maintaining cost controls, hire grade-A talent, work with adjacent industries to establish new critical Business Development opportunities, and execute capital allocation strategies. See the book Outsiders by William Thorndike for more on how the top 8 public company CEOs over the last half century allocate capital.
Embed social and moral ethics into the atomic unit of the product. MNI Targeted Media’s study showed that more than 50% of Gen Z (i.e., between age 3 and 23) favor a brand who is socially conscious, so the $4B in buying power they have today will transform into tens of billions more when they reach full maturity. Master Product Managers not only act as technology builders, but as an ethical voice of the product and organization as well. They are not afraid to raise a red flag, take a stand, and stick to what’s right and just. Even the CEO of the most valuable brand in the world, Tim Cook, has taken stands for human rights and privacy, total shareholder return be damned (though studies have shown it actually helps). In addition, while operating ethically within business has long been a subset of the standard CFA exam, it is a growing requirement when news spreads around the world in an hour, and talent has the ability leave in a moment’s notice to work for anyone from anywhere. Long-term relationships matter because the apprentice of today will be the master of tomorrow, and reputations are written in stone on the internet.
Has smooth PR and media presentation skills. Master Product Managers know how to talk to the media about the product succinctly. A “repeatable sound bite” is just another way of saying “viral marketing”. Because if the viewer can’t remember it and repeat it, that alone can negatively impact the product’s k-factor. Today, the builder is more important than ever, as it’s less the CEO talking about the product and more about the the trade-offs the people building it had to make. Jony Ive is a hot commodity because the way he thinks is a leading indicator of what gets built. Great Product people are comfortable on camera, and don’t use the “ums”, “ya knows”, and “likes” that have become so prevalent in spoken conversation. As the steward of the product, you represent the product both on camera and on social, whether or not your profile says, “my thoughts don’t reflect my employer”. Again, who you are definitely becomes what you build, especially when customers and users care so much about what Products do with their data, they research who the people are behind them. In terms of efficient communication, a former McKinsey consultant, Barbara Minto, literally wrote the book on it, called “The Minto Pyramid Principle”. She teaches you the way to craft concise memos, reports, presentations, and talking points for a short attention span audience. World-class product people study not just the art of Judo, but also the subtle art of communication.
Exist outside the tech bubble. There are 7.5 billion human beings in the world. These are the users and customers of your product. They have feelings, stresses, and relationships that machines don’t have. Understanding consumer behavior is arguably the most critical aspect of any product. The Job-To-Be-Done framework must also include something new called The-Feeling-It-Creates framework. Is your product about saving time, money, and stress, or is it about escape, fun, and entertainment? As an example, BJ Fogg’s Behavior Model was used almost entirely as the core product mechanic for Instagram, because Kevin Systrom took his class at Stanford and remembered it when investing his product from location-centric to image-centric. Dale Carnegie’s famous book, “How to Win Friends and Influence People” is another great resource as is Chip Heath’s book, “Made to Stick”. These are all now table stakes. Understanding human consciousness, and the move towards mindfulness are necessary requirements for building a product that moves past addiction, and into transcendence. Technology always changes, but humans never do.
IV. IS THIS POSSIBLE & WHAT’S NEXT?
What we’ve laid out here may seem overwhelming, especially for those Product people just entering the discipline. But because the best Product people are ruthless prioritization experts, and agile enough to climb seemingly insurmountable challenges, we believe this gets the best and the brightest excited.
This is a juicy new problem to solve, and a new vector for investing in ourselves and our discipline. “Give me more to learn!” we hear some of our close friends in the industry constantly saying.
So, yes, it is possible. Similar to the documentary, Jiro Dreams of Sushi, the mountain of mastery reaches ever higher, and even after seven decades spent as a master, it’s an unreachable target. So, if you’re more junior, or know nothing about Product, but need someone who does, you’ve come to the right place.
The subtleties in Products often end up making the most difference but can take decades of experience to uncover. Thankfully, this is where many of the top Product people in the world call home, to work together, and learn from each other.
We are equally as excited as we are humbled, to build the products that influence future generations.
— Sean
Emerging Trends of Master Product Management was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
from Stories by Sean M Everett on Medium http://bit.ly/2Cw8at5
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I have a client who’s working on a new, multi-modal infrared sauna hardware.
I have a client who’s working on a new, multi-modal infrared sauna hardware. It’s really compelling stuff for the wellness community that solves a lot of the problems with current solutions and improves upon other sensory modalities to round out the experience.
Interestingly, we used some of this same research in the pitch deck.
from Stories by Sean M Everett on Medium http://bit.ly/2XZPJXs
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Dave, brilliant work here and kudos on such an awesome space you’re inventing in.
Dave, brilliant work here and kudos on such an awesome space you’re inventing in. Have a question for you as we start to go deeper into the cryptocurrency world with private key pairs. Have you folks thought about more secure identity management systems? Could we get there and implement today? If so would love to chat more about how we integrate into Verses and Biologic Intelligence. Would love to connect offline if so. Thanks!
from Stories by Sean M Everett on Medium https://ift.tt/2w2mzKC
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Diary of a Madman, Page 48
11,800 people peering inside, you’re one of the chosen.
I. This Week’s Analyses [INVESTING]
Zero-Point Energy Makes Power Pervasive & Free [FEATURED]: the reaction to this story has been incredibly emotional, from pure anger to hope.
How To Invest in Augmented Reality If You’re Not a VC [fountainhead, free]: your next investment opportunity, complete with an update to our 100% open-source, web-based valuation model.
Your Next Investment (If You’re Allowed In) [fountainhead]: exploring the next big thing in the crypto space. It’s unlikely you’ve been thinking about this angle.
What Is Algorithmic Trading? [fountainhead]:
Biorobotics Exists Today [fountainhead]: micromachines aren’t just a toy from the 80s. They’ve been working away in your body for the entirety of your life.
Where Computing Is Invisible (Or, Rise of the Ad-Borg) [Antoine RJ Wright]: a new story from one of our contributors on his experience after wearing multiple wearables for extended periods of time.
Scientific Breakthroughs + Commercializing Entrepreneurs = 100x Return. Where’s the investment fund for this? Alpha will be found here over the coming decades.
II. An Announcement
We have some exciting news coming this week from your friends at Humanizing Tech and The Mission. Stay tuned, things are starting to get interesting. It’s been a year in the making and can’t wait to share what we’ve been up to.
III. Newsworthy News
Music: something for space, it’s a wonder Blue Origin hasn’t sponsored this one.
Defense: the NSA goes open source.
Science: funny they called it Tau.
Video: Vice raised $450M for their niche news video streaming business. Video is a commodity business unless you’re Facebook, YouTube, Snap or Netflix. Tesla going to try, though. Sports still raising money.
Location: Snap Maps is the same vision as Periscope. The problem, of course, is one of ubiquity, and therefore, incentives, not of technology.
Space: rocky planets = life? And now, lasers attached to their frickin’ heads.
Robotics: self-organizing microbots from Sony. Take note, if you haven’t already at the Midea x Kuka acquisition. We call them our friends.
Math: get learned, for free. Cheaper and faster than following my undergrad path.
AI: even investors aren’t seeing the link between biomimicky and Artificial General Intelligence. It’s really quite a head scratcher. Microsoft starts to get it, right in front of A16Z’s nose but still missing it. The answer is here.
Neverland: a little island at the center of the world.
Storytelling: the key is to follow the character, not the plot, when creating choose your own adventure flicks.
Social: Insta passes 250M DAUs. Long way from Facebook numbers, but still beating Snapchat handily.
China: now on the cover of the NYT, and “Built Ford tough” now means “built in China”. If I look at countries like startups, China is iterating and executing faster than the US. Cash generation engine is pumping over there.
Jobs: GoogleX is hiring, but you’ve got to believe in, and build, the concepts found within Humanizing Tech.
Cloud: Wal-Mart throws shade.
Solar Eclipse: I remember bookmarking 2017 in my mind when I was a kid for the next eclipse. My parents then were my age now. 36.
AR: 3D cameras on the front and the back gives the NSA dimensionality. Watch Enemy of the State again from 1998, predicting the future.
Awards: aspire to push the human race forward.
Retail: Nike is now going to sell their shoes directly on Amazon. They are retail in the US.
Crypto: Ethereum crashed from $350 to $0.10 and rebounded in seconds. Be careful this volatility.
Color: it’s been scientifically proven that men’s testosterone decreases after viewing the color pink for extended periods of time. Maybe we take some of the world leaders here for lunch.
Biomimetic: now eyes.
M&A: emerging tech acquirers.
Deep learning’s a head fake trick. Nice thing in the short term but it’ll never defeat an animal or a human in a game of adaptation or wits.
— Sean
Read The Rest
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Diary of a Madman, Page 48 was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Diary of a Madman, Page 47
11,700 people peering inside, you’re one of the chosen.
I. This Week’s Analyses [fountainhead]
Hackers Now Stealing Your Cell Number & Money [The Mission, featured]: how to protect yourself from this new form of identity theft.
Animal Rights in the Age of Superintelligence [Ben Chapman]: what happens when the human becomes the pet?
China’s Rising Space Ambitions [Landing Attempts]: say what you will about China, but we can’t argue with the speed at which their “startup” is gaining market share.
Video Explaining Biologic Intelligence [The Mission]: we open the kimono a bit deeper, including a one-page overview.
Watch Out for a Crypto Crash [fountainhead]: how much is intrinsic value for the store of value and how much is plain ole human emotion (greed, FOMO)? Also, a new currency on the block that I’ll be investing in.
How To Commercialize Your Invention [fountainhead]: accelerators and marketing channels, and value props, oh my.
Exclusive: Self-Driving Simulator Trade Study [fountainhead]: complete with a 17-page deck, you get early access into what’s going on behind the scenes in the Big Tech world.
Future of Energy Trends Report [fountainhead]: a summary of results from Bloomberg’s study as well as a comparison to our Personal Power Station Thesis.
Amazon & Wal-Mart Playing Different M&A Games [fountainhead]: by now you’ve heard of the new acquisitions, but the question is why and where they’re headed.
Everything is connected.
II. HomePods = Apple TV Surround Sound +Â Siri
Last week Apple announced the things. And so tech reporters fell all over themselves to publish a single story for every tiny announcement because pageviews. And then analysts dissected everything because something new and fun to cover that’s easy.
But I’ve yet to see anyone cover the single most obvious Trojan Horse into the home, unless I completely missed some of the dark internet corners.
HomePod is a speaker for the home. Apple also makes a little black box that streams video to big TVs. Maybe we should link the two and have a surround sound system for the home.
Then I’m not comparing a $350 speaker to an Alexa or portable bluetooth speaker, which means it’s more expensive. Instead, consumers are comparing it to overly priced and horribly sounding (plus wired connectivity) 5.1 channel surround sound speakers.
Apple says it will automatically detect other HomePods and map the sound accordingly. Plus we all know they’re getting into original video content with their new Apps program through Apple Music, plus Dre documentaries. So what gives?
My guess says they’re far too early in dev to talk about any other use cases. That’s because the speaker won’t launch until Christmas (hopefully). But if AirPods are any indication, it’s going to be spring before this thing is out. Story Line: Apple becomes just like every other tech company. Early announcements, missed deadlines, etc.
But if you want my Product Management and Product Marketing take, from the very first moment they should have marketed:
Apple Music (sound) = AirPods + Apple Watch
Apple Music (video) = AppleTV +Â HomePod
Seems pretty obvious when you lay the strategy out as a simple equation, no?
Siri is secondary to the whole kit n kaboodle. People are still self-conscious about talking into their phone with willy nilly commands outside of the safety of their own home. You don’t see people on subway trains or walking through the city yelling, “Okay Google” or “Hey Siri”.
Voice assistants are not an anchor feature. They’re a background nice to have that most people are “meh” about. All we need to say on the matter of Voice was said last Christmas.
III. Newsworthy News
Biologic Intelligence: multi-dimensional universe discovered in brain networks. It’s right in front of smart people’s noses, write about it, and yet still they miss it. IEEE Spectrum gets it. Finally, the limits of AI is the headline of MIT Tech Review. Sound familiar? We own the IP for the answer.
AI: somebody raised $100M for some sleepy Enterprise math equations. Their differentiator? The founder isn’t a researcher but wants to make money. Isn’t that the point of every startup? Have fun closing support tickets automatically at scale. R&D funding comparing countries to companies.
Philosophy: manifestation is real.
Self-Driving: airbags, Land Rover & Lyft join the fray. Apple doesn’t say car, they say autonomous product.
Aerospace: if you’re just getting into tech, start here.
Space: instantaneous messaging, like we’ve talked about for quite some time. Facebook’s future roadmap involves theoretical physicists. They just don’t know it yet. Get educated by the WEF, they’re our friends.
Robotics: humanoids taking over your household. HomePods + Siri are just a trojan horse.
Illustration: if I was serious about it, this would be my setup.
AR: stop lights on the upcoming iPhone for mapping 3D worlds. Also, haven’t seen a single person wearing Snap Spectacles across country, in SV or NYC. The laser tech powering that upcoming iPhone.
Investing: incentives are how you program humanity, at large. Repatriation could lift a lot of bots for quite some time.
China: count me in, and better close that AI + Robotics capital quickly US startups. We’re fans of the folks at Huawei.
Health: Harvard gets it, especially when it comes to the future of real-time health optimization during interstellar travel and space mining.
Media: The Mission crossed 300,000 subs (just on Medium), putting it at the same level as The Economist, which had a 173-year head start. Also making it the 8600th most popular website in the US. To put into perspective, Fortune is ranked #732. The Mission has only been in existence for a few years.
Energy: it can only be borrowed.
“Self-driving is a solved problem.”
This is the single biggest myth in all of tech right now.
— Sean
Read The Rest
Read what’s trending or: 46, 45, 44, 43, 42, 41, 40, 39, 38, 37, 36, 35, 34, 33, 32, 31, 30, 29, 28, 27, 26, 25, 24, 23, 22, 21, 20, 19, 18, 17, 16, 15, 14, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1
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Humanizing Tech is a premium technological think tank for building humanity’s future. It covers Biologic Intelligence, autonomous robotics, self-learning AI, superhuman augmentation, personal hedge funds, editable DNA, SAAS space platforms, personal power stations, and video as an app. This newsletter is a peek inside the Editor’s mind.
Diary of a Madman, Page 47 was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Amazon & Wal-Mart Playing Different M&A Games
Fountainhead News: June 16, 2017
Continue reading on Humanizing Tech »
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Diary of a Madman, Page 34
10,300 people peering inside. Don’t get trapped.
I. This Week’s Analyses
We ran a little experiment over the last few weeks to understand the impact to our subscriber growth from not publishing much, if any, analyses publicly and focusing our efforts on the Fountainhead News email pieces. As expected, we had fewer followers compared to normal, but an increase in Fountainhead members.
Next up, we’re likely to experiment with emailing our full analyses instead of just publishing them to Medium and hoping you happen to get the notification. Of course, we’d like to hear from you on what you prefer. No email? Email?
The Base Code Featured in Fortune Predicting Ethereum’s Explosive Price [fountainhead: free]: we opened this one up this week to all of our subscribers so if you’ve signed up to receive emails, you should have received this one.
Intel + Mobileye Doesn’t Equal Biologic Intelligence [fountainhead]: what the acquisition means for the future of self-driving. See also our comment in The Information.
Poker AI’s Paper & Magic in Slack [fountainhead]: how to bluff better than humans and outsource an administrative assistant to a team inside iMessage.
AR + VR = Blended Realities [Antoine RJ Wright]: resurfacing some old thoughts from 2011 to see if they still hold water.
Corporate Innovation: Ford, HP, Goodyear, Michelin [fountainhead]: hearing it from the horse’s mouth, where each one’s innovation strategy is headed.
Artificial Biologic Systems, Including Genomes [fountainhead]: mimicking biology is the future, even if you don’t see or understand it yet.
II. Updates from Our Brands
Fountainhead [relationships]: Welcome to the 3 new members who joined last week. The few. The proud. The fountainheads. Or something like that.
Humanizing Tech [insight]: Reach our highly intelligent and affluent audience by sponsoring our Think Tank.
The Base Code [investing]: Our personal Hedge Fund was featured in Fortune.
PROME [intelligence]: We went through an entire rebrand. In a week. View our new site.
Piksel [video]: You may have missed the news about our two new Board members: Gerry O’Sullivan from BSkyB and Fox News fame, and John Honeycutt from Discovery.
EVERAE [retail]: get in touch if you’d like to feature your product for sale or license our product.
III. Newsworthy News
Video: it’s now a utility business. The question is whether you’re a nuclear power plant or a single solar panel. Meanwhile, Twitter’s strategy should have been live linear TV years ago. Only now starting to realize it in the product.
Materials: magnetic space putty. Or space clay to block those harmful rays. Now imagine smelting 9,000 degree liquid metal in space.
Music: AI is already rapping.
Energy: again, you can only borrow it.
Health: self-organizing stomach bots and designer DNA.
Dev: vintage terminal app.
Space: most aerospace and interstellar company logos look like crap. Not PROME’s. Besides, space is so hot right now.
Mars Bars: NASA, China, India, ESA, and SpaceX are all sending rockets to Mars in July 2020’s 20-day launch window. There’s your roadmap date. 🚀
Retail: It’s damn hard, even for luxury brands. Except for L’Oréal, whose M&A strategy is paying off in spades.
Apple: the problem with the new iPhone 7 bundled lightning headphones is there’s no place to plug them into your computer. So you’re forced AirPods.
Science: it’s real, and they need money too. Twitter to the rescue.
Throwback: how to communicate anything, simply.
Fountain Pens: bookmark this for the next time you’re in Manhattan, we have a few in need of repair (looking at you, Jerod :)
Milan: Piksel has a great tech and sales office there. The rest of the world is finally starting to take notice of the tech market there.
Investing: reduce latency of cryptocurrency trades, or else.
Self-Driving: it’s failing, as we’ve said before, but what no one realizes is because of the limits of Deep Learning. Relying on data makes it easy to trick.
Transportation: first class is going away, again.
StoryApp: TechCrunch finally writes about the product mechanics we built, ahem, 5 years ago.
IPO: Airbnb is going public in about 2 years. They’re preparing now. Uber likely to do the same. Lots of new capital will be flooding into tech soon.
No one owns your mind. They may only rent it.
— Sean
Read The Rest
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Humanizing Tech is a premiere technological think tank for building humanity’s future. It covers autonomous robotics, self-learning AI, superhuman augmentation, personal hedge funds, editable DNA, SAAS space platforms, personal power stations, and video as an app. This newsletter is a peek inside the Editor’s mind.
Diary of a Madman, Page 34 was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Diary of a Madman, Page 28
9,000 people peering inside. Don’t get trapped.
I. This Week’s Analyses
An interesting week, this. A mixture of robotics, trading, product mechanics, and foreign affairs.
Transforming the Stock Market into a Game: product mechanics in search of an aspiring entrepreneur who wants to build a startup around it.
The Real Truth Hidden in Snap’s S1: marketing is powerful, be careful you don’t confuse a company’s value with what you like, or dislike, about their product.
How to Live in London Until Trump’s Impeachment: get a 5-year Visa lickity split, on the cheap.
ROS 2.0 Update, January 2017: Amazon, Google, Facebook, Apple don’t yet have their hands in this. Wreaks of opportunity and undervalued-ness.
Object Libraries for AR Apps are the Future of Video: comment of the week on The Information
The Fountainhead Movement: New for Members Only
How You Can Create Every Day
Innovation Model of the Future
Earnings Release Season
Why Robotics Manufacturing is the Next Gold Rush
Rules of Mankind Versus Laws of the Universe
Join The Fountainhead Movement for $9/month before the price goes up again.
II. Global News Pointing To Our Theses
Bookmark the 12 Tech Theses if you haven’t already.
Video as an App: major airlines are doing away with seat-back entertainment. Bring your own device powered by Piksel Voyage. Tim Cook: “More things coming for Apple TV” meaning original content and access point for consumer relationships. Netflix still 2nd fiddle to Apple TV hardware. Facebook getting into OTT original content, saying they’re replacing the News Feed with Video Channels. Movie theaters aren’t dead yet.
Music as a Control Mechanism: Apple Music API, suggested music from your emotion.
Biologic Intelligence Disrupting AI: cortical columns, penguin’s behavior keeps self-driving cars safe, Biologic Intelligence that encrypts itself using Biologic Intelligence. So strong not even quantum computers can crack it. AI Awards are out, Biologic Intelligence won for Best AI in Robotics.
Space as a SAAS Platform: NASA’s space mining mission, did you know that one rich asteroid could make every precious metal as cheap as gravel? Some asteroids are that valuable. Private space stations. Watch Luxembourg closely.
Automatic Health Optimization: Reiki.
Personal Hedge Fund: +72% return in a year. 550 CEOs listed the recession, technology, and cybersecurity as their top 3 worries. Facebook’s Economic Profit is now +14% (16% ROIC — 2% WACC). Nike: 23%, Apple: 19%, Nvidia: 13%, Amazon: 8%, Tesla: -15%. What if Apple’s stock price growth prospects have nothing to do with hardware products: 1. Services, 2. Share Buybacks. TheBaseCode.com.
Personal Power Stations: Tesla no longer is just about “motors”, removing the last part of their name after the combination with Solar City. Charge your phone from across the room without wires.
Self-Organizing Biorobotics: roadmap for US robotics, which had the highest CAGR of any sector over the last 10 years, opportunities are everywhere; artificial cells that build themselves.
Autonomous Internet of Things: Humans have created a form of matter where time loops back upon itself, in perpetuity. You can’t tell me magic isn’t real. Apple has 1 million CarPlay users, that’s a pretty decent marketing list for the upcoming Apple Car ($35K car * 1 mil users = $35 trillion revenue). Not much real driving is happening in the self-driving industry.
Reality Retail: Gen Z retail arbitrage against AI fashion stylists, Amazon accounts for 50% of all online sales growth, new Tiffany & Co CEO.
Interstellar Sports Wearables: We almost got hit by another asteroid and nobody is talking about it. 25x bigger and we’re toast. We need to get on this, folks.
Superhuman Modifications: new material conducts electricity, but not heat. Important for implanting electronics into the human body.
III. Philosophy of a Mad Man
Venture Capital: The ones whose job it is to think differently, often don’t. You can’t get a PhD in something that’s never existed before, by definition. You can’t understand the future using analogies from the past. The question, then, is what to do about it if you’re a startup who’s invented something never before created by mankind. You go straight to the LPs, of course, and cut out the middle man. Younger generation VCs, however, seem to get it, faster.
LPs: Softbank’s $100B fund is actually Private Equity, not VC. Taken with the above, are we on the verge of a new startup fundraising trend?
Robotics & AI: Did you know the average round size for a Series A robotics or AI startup that raised capital from 2015 to 2017 was $10M?
Stats: Xbox Live has 55MÂ MAUs.
Valuation: So if TIDAL is worth $600/sub at 1M subs, then Apple Music at 20M subs = $12B biz just for streaming service & MRR, which doesn’t include Beats. Apple paid $3B for Beats, which means they already have a 4x return not including value of Beats hardware.
Jobs: Piksel is hiring all over the world, Head of Product
M&A: put together an investment brief for a very undervalued gym chain a few years back. Might share the brief and write about it in light of Bloomberg’s latest article.
Prediction: Sheryl Sandberg is going to be named Facebook’s new CEO soon. If not, she’ll move to Disney to be Iger’s successor (she’s on their Board).
Country of the Week: Malaga, Spain. Incredible talent and culture that won’t break the bank. You can help bring the economy back. We already are.
New Skills: You can get your pilots license with only 40 hours of flight time. 8 hours gets you a solo stick. Amazing.
Research: search engine for your investigative journalism.
Quote:
The Mechanics of Magic are real. You think it. It becomes reality. Another human is affected by it.
I will, one day, write the how-to book aptly titled, “The Mechanics of Magic Are Real: how to transform desire into reality”.
— Sean
Read The Rest
27, 26, 25, 24, 23, 22, 21, 20, 19, 18, 17, 16, 15, 14, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1
Join The Fountainhead Movement for exclusive access to bleeding edge think pieces and technological inventions.
Humanizing Tech is a premiere technological think tank for building humanity’s future. It covers autonomous robotics, self-learning AI, superhuman augmentation, personal hedge funds, editable DNA, SAAS space platforms, personal power stations, and video as an app. This newsletter is a peek inside the Editor’s mind.
Diary of a Madman, Page 28 was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
from Stories by Sean Everett on Medium http://ift.tt/2ke2QAq
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Diary of a Madman, Page 26
8,300 people peering inside. Don’t get trapped.
I. A Veritable Content Smörgåsbord
Breakthrough in Biologic Intelligence Software: our resident mad scientist, Timothy Busbice, describes why time is such an important factor to synaptic growth and pruning. We also show off some new article designs.
Nike’s Secret Space Tech Line: all the pieces are there today, sometimes you just have to put Humpty Dumpty together the first time before he even knows who, or what, he is.
This Thing Called BRAND: short, sweet and to the point from Maria Woike. No, a brand is not a logo and can’t be done in a day.
Introducing Humanizing Tech’s Think Tank: want to sponsor us and get your stuff in front of all these readers, or prefer a private analysis of your own? Have a look at our custom-designed rate card. Fun.
Insights from the Davos Founder: written by one of our Piksel colleagues, Philip Shaw, who had been paying ever-so-close attention to the mountainous village of billionaires.
Iconic Images from the Women’s March: almost 60,000 people showed up to the San Diego version, based on our count.
Unpacking Mobile Computing: CES 2017 Thoughts from our very good friend Antoine RJ Wright, who was on site to take a wild array of photos, thereby stoking your fear of missing out.
The Fountainhead Movement: Members Only
Virtual Reality Versus 4K Displays: we made this one public and emailed it to all our subscribers, which may have surprised you, but wanted to give you a taste of what the Fountainheads get in their inboxes everyday. Also, frames per second matter when it comes to eye tracking.
Your Codex Vitae: what will you have that sticks around after you’re gone?
3 Macro Trends & 11 Methods For Future Growth: connect all three and you’ll have a profitable business for the next decade.
The Box Short Film: shhhh, it’s a secret (from a friend, who also shot one of Drake’s music videos).
Dealing With App Downtime: if you’ve build tech products, you’ve dealt with downtime. Here’s how we handle it.
Join The Fountainhead Movement today for $9/month (through web browsers only, not inside mobile apps) before the price goes up again.
II. 12 Tech Theses of the 2030s
Bookmark the 12 Tech Theses if you haven’t already.
Video as an App: genius music video editing that made its way into Vice Nightly News on HBO Now’s streaming app through Apple TV. So I saw it twice. It’s not crazy. It’s the power of video. Also, this matters.
Music as a Control Mechanism: cassette tapes are making a comeback, new Logic Pro X with TouchBar support (it’s how I learned doods).
Biologic Intelligence Disrupting AI: self-driving is taking an intelligence step backwards reverting to if-then rule-based statements because deep learning can’t cut it. Really want to say “told ya so” right now, but going to refrain because I decided to make this silly diary public. Anybody want to try the biologic approach? Anybody? Bueller?
Space as a SAAS Platform: 4D printing in zero Gs.
Automatic Health Optimization: or as we like to call it, bio-computation, but don’t forget about synthetic DNA.
Personal Hedge Fund: a sister publication that focuses on news, The Hustle, is raising capital through crowdfunding. Which means you can invest in a high-growth tech newsletter like this one.
Personal Power Stations: don’t forget that watches were the first self-powered power stations. Vacheron’s many complications will cost you a cool mil.
Self-Organizing Biorobotics: all of human knowledge buried in a salt mine. Let there be light. Wetware? Not there yet.
Autonomous Internet of Things: well it appears some news is leaking about Amazon’s secret self-driving car initiative that we wrote about calling it The Borg last week. Interestingly, the story started picking up more recommends over the weekend as well. Funny how quality takes time, but virality doesn’t. Are you seeing it, everyone?
Reality Retail: don’t underestimate the power of gamification.
Interstellar Sports Wearables: allow myself, to introduce…myself. Or what if we just gradually break apart the iPhone into a series of wearables (Watch, AirPods, Glasses, Gloves…)?
Superhuman Modifications: the CIA’s unclassified documents, code named Project StarGate.
III. Thoughts of the Week
Stats: we were notified as Top Writers on Medium for Virtual Reality, Health, Fashion, Technology, Science, Finance, Investing, Self-Driving, Psychology, and Social Media. So, pretty much everything Humanizing Tech is about. We also passed Swift Programming Language publication and Atlassian’s design publication for number of subscribers. Yay!
New Features: we’ve moved EVERAE, our Luxury Gift Store, to the main navigation bar. Tell us what you’re interested in, we’ll go find it.
M&A: Camel x Lucky Strike merger creates biggest tobacco. They’re gearing up for the cannabis revolution once it’s legal federally.
Throwback: our midsummer analysis predicting when Google & Facebook start building houses. Because the market is even larger than self-driving cars (and they’re already trying to reinvent cities). Heard it here first, folks.
Jobs: Angel List is hiring a Product Manager.
Paper: YouTube’s 10–year SuperBowl ad analysis.
News: Sw-rich-erland was full of well-heeled gentlechaps this week for the most luxurious horological show and billionaire palm-pressing. Meanwhile, trust is trending down, across the board while we skew towards more.
Design: check out some of our new ink-flavored branding throughout this newsletter and site. It seems our fountain pen has been busy.
Quote:
“What comes after deep learning?” is the real question you should be asking yourself about AI.
— Sean
Read The Rest
25, 24, 23, 22, 21, 20, 19, 18, 17, 16, 15, 14, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1
Join The Fountainhead Movement for exclusive access to bleeding edge think pieces and technological inventions.
Humanizing Tech is a premiere technological think tank for building humanity’s future. It covers autonomous robotics, self-learning AI, superhuman augmentation, personal hedge funds, editable DNA, SAAS space platforms, personal power stations, and video as an app. This newsletter is a peek inside the Editor’s mind.
Diary of a Madman, Page 26 was originally published in Humanizing Tech on Medium, where people are continuing the conversation by highlighting and responding to this story.
from Stories by Sean Everett on Medium http://ift.tt/2j5HALL
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I think it has its place.
I think it has its place. TV walls inside stores is more about branding and priming for purchase. But most retail stores are focused on the primary purpose of getting someone to buy, so anything digital could be a distraction from that goal if not used appropriately.
from Stories by Sean M Everett on Medium https://ift.tt/2LN2ZIU
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