#dfa formation

[pix4japan]

Kedoura Inlet: A Scenic Escape in Chiba

Location: Kedoura Inlet, Chiba Prefecture, Japan Timestamp: 9:20・2024/07/10

Pentax K-1 II + DFA 28-105mm F3.5-5.6 + CP ISO 100 for 1/320 sec. at ƒ/5.0

The Kedoura Inlet on the western shore of Chiba Prefecture offers a stunning view of the Pacific Ocean, framed by eroded rock formations that reveal a glimpse into the geological history of Myojin Cape. This picturesque area is part of the Minami-Boso Quasi-National Park, which features numerous coves and cliffs that reach the water’s edge, their tops lush with trees, grass, and shrubbery.

Hiking trails extend for several kilometers throughout the park, leading to several scenic spots, including this small inlet. The trails offer a chance to explore the natural beauty and tranquility of the area, making it a perfect destination for nature enthusiasts and hikers.

Read the full write-up (1-minute read), which includes links to maps and sources for further reading: https://www.pix4japan.com/blog/20240710-cove

[agbpaints]

Took the Dracs out for a pair of games today and ngl this list is a fucking blast to pilot. We were playing our classic battletech league format (10.5k list, 7k deployment, built off the MUL faction list).

Game 1 was into a frequent foe, by friend's Jade Falcons. We ended up playing king of the hill (most tonnage in the center of the map wins a point each turn, 4 points to win), which was a mission that aggressively favored my higher tonnage force and would've required him to keep me from slogging my Thug onto the point. He took an early lead before my fast scouts arrived and then the Dragon followed by the Thug just overwhelmed the frankly i sane ammount of kill power his list brought to the table. The best tactic he had at that point was to repeatedly charge and DFA my heavy and assault to keep them out of the center, but once his 4/2 baboon its gyro ripped appart by a lucky pair of crits he gave up the ghost.

Game 2 was a longer and grindier affair against the Taurian Concordat that was just a straight kill match. I fell behind early as my long range battery took longer to establish its presence than my opponent's and he got an early lucky TAC that jammed my Dragon's hip actuator and more or less took it out of the game. However, he made a crucial mistake in ignoring my Spider, which managed to creep up the side of the field before boosting across to flank his Banshee and throw it down a hill before zipping around and charging his Trebuchet off the same mountain. In the confusion my Thug and Catapult began to seriously maul his forces, taking out the Trebby and Centurion as his Thunderbolt slipped away to put down my Dragon. Eventually the Banshee got pinged in the head and the pilot fell unconscious, and we called it.

[biittech]

Best Institute for Computer Course in Laxmi Nagar

In today’s tech-driven world, computer skills are more crucial than ever. Whether you're looking to enhance your career prospects or dive into the digital realm for personal growth, finding the right course is key. Laxmi Nagar has emerged as a hub for aspiring tech enthusiasts with numerous institutes offering a range of computer courses. But how do you choose the best one? If you’re curious about short-term options and want to make an informed decision between different types of programs, you've landed at the right spot! Let’s explore what makes these courses valuable and discover why BIIT Technology stands out as the top choice in Laxmi Nagar. Get ready to unlock new opportunities in your career!

What are the short-term course?

Short-term courses are designed to provide focused knowledge and skills in a brief period. Typically lasting from a few weeks to a few months, these programs cater to individuals seeking quick upskilling.

In the realm of computer education, short-term courses cover various topics. You can find offerings in web development, graphic design, programming languages, and more. These courses often focus on practical applications rather than theoretical concepts.

Students appreciate short-term formats for their flexibility and accessibility. They allow learners to gain specific competencies without committing to lengthy study periods. This is particularly appealing for working professionals or students juggling multiple responsibilities.

Additionally, many institutes offer online options for these courses. This creates an opportunity for even more people to enhance their skills from the comfort of their homes while maintaining their daily routines.

Which is better short-term or long-term computer course?

Choosing between short-term and long-term computer courses depends on individual goals. Short-term courses are ideal for those looking to quickly upskill or pivot their careers. They typically require less time commitment, allowing you to gain practical knowledge in a matter of weeks.

On the other hand, long-term courses offer a comprehensive understanding of complex subjects. These programs delve deeper into theoretical concepts and provide extensive hands-on experience. For some learners, this depth can be crucial for mastering intricate topics.

Consider your career aspirations before making a decision. If you aim for immediate job readiness, short-term options may suit you better. Conversely, if you're interested in specialized fields that require thorough expertise, investing time in a long-term course might be the right move. Tailoring your choice to fit your needs will ultimately lead to greater success in the tech landscape.`

BIIT Technology- Best Computer Course in Laxmi Nagar

BIIT is the best computer institute in Laxmi Nagar, Delhi. We offer various job oriented computer courses at an affordable price. With our well-trained faculty and advanced infrastructure, we provide high-quality education to our students. Our courses are designed according to industry standards and cover all the latest technologies and software used in the IT industry.

Some of our popular computer courses include:

1.Advanced Diploma in Computer Application (ADCA): This course covers basic and advanced concepts of computer applications such as MS Office, Internet, Tally, C++, Java, Web Designing, and more.

2.Diploma in Financial Accounting (DFA): This course focuses on financial accounting using Tally software. Students learn about accounting principles, inventory management, GST filing, banking transactions, etc.

3.Diploma in Desktop Publishing (DDTP): This course teaches students how to create professional documents using publishing software like Adobe InDesign and Photoshop. Students also learn about typography, layout design, image editing, etc.

4.Certificate Course in Web Designing: This course covers HTML5, CSS3, JavaScript, Bootstrap framework and other web designing tools. Students learn how to create responsive websites with attractive layouts and designs.

5.Certificate Course in Digital Marketing: This course introduces students to various digital marketing techniques such as SEO, SEM, SMM, Email Marketing, Google Analytics and more. Students learn how to promote a business or product online effectively.

Apart from these courses, we also offer advanced courses in programming languages like C++, Java, Python and database management systems like Oracle and MySQL. Our courses are suitable for students from all backgrounds- whether you are a beginner or have basic knowledge of computers.

We also provide 100% job assistance to our students by conducting placement drives and connecting them with top companies in the IT industry. Our aim is to bridge the gap between education and employment by providing industry-relevant skills to our students.

Enroll at BIIT Technology today and give your career a kickstart with our best computer course in Laxmi Nagar!

Why join BIIT Technology?

When considering a computer course in Laxmi Nagar, BIIT Technology stands out for several reasons. First and foremost is the quality of education provided. The institute employs experienced instructors who are well-versed in various aspects of technology. This ensures that students receive practical knowledge tailored to current industry standards.

Moreover, BIIT Technology offers flexible scheduling options to accommodate busy lifestyles. Whether you're looking for weekend classes or evening sessions, they have something that fits your needs. This flexibility makes it easier for working professionals and students alike to pursue their passion without disrupting their daily routines.

The institute also boasts state-of-the-art facilities and resources, including up-to-date software and hardware tools necessary for hands-on learning experiences. Such an environment fosters innovation and creativity among students while preparing them effectively for real-world challenges.

Networking opportunities at BIIT Technology cannot be overlooked either. Students gain access to webinars, workshops, and industry meet-ups which can pave the way for future job prospects or collaborations.

If you wish to excel in your career through effective training programs—be it short-term or long-term—BIIT Technology is undoubtedly one of the best choices available when searching for a computer course in Laxmi Nagar. Your journey towards mastering technology begins here!

BIIT Technology stands out as a leading institute for computer courses in Laxmi Nagar. The focus here is on providing quality education tailored to the current industry demands.

Students can explore a variety of programs designed to enhance their skills and boost their employability. From programming languages to web development, there's something for everyone.

The teaching faculty comprises experienced professionals who are dedicated to nurturing talent and fostering innovation among students.

With state-of-the-art facilities and hands-on training, BIIT Technology paves the way for practical learning experiences that go beyond textbooks.

Moreover, flexible batch timings cater to working individuals and students alike, ensuring that everyone has an opportunity to upskill without compromising other commitments.

BIIT Technology provides both short and long term course

At BIIT Technology, students have the flexibility to choose between short-term and long-term courses tailored to their needs. This versatility allows learners to pick a program that fits into their busy schedules.

Short-term courses are perfect for those looking to gain specific skills quickly. They cover essential topics and practical applications, providing immediate benefits in the job market.

On the other hand, long-term courses offer an in-depth understanding of various computer fields. These programs delve deeper into subjects, preparing students for advanced roles in technology.

Both options ensure quality education with expert instructors guiding every step of the way. Whether you're aiming for quick skill acquisition or comprehensive knowledge, BIIT Technology caters to all aspirations in computer studies.

Read Our Related Post:-

Best Computer Course in East Delhi

[newartx]

Migration - 1 | Newartx.com

In his artwork, Chippa Sudhakar explores the effects of rapid urbanization and migration on communities. Drawing from his memories of village life, he reflects on how the city replaces old memories with new ones, bringing both challenges and opportunities. His work seeks to revive and represent these lost and forgotten memories, showcasing the fading remnants of rural life amidst urban chaos. In this artwork he addresses the changing landscape, the evolving relationship between humans and nature, dwindling wildlife, and the threats to natural soil and rock formations due to urbanization. His work highlights the transformative effects of development on the environment and also on the lifestyles of people, urging viewers to contemplate the price of progress and the fading essence of rural existence in an increasingly urban world. This particular DFA dynamically adjusts its orientation to match the display device, offering an immersive and interactive viewing experience.

[utopianadaosophy]

Scrabble Piano Keyboard: A Harmonious Symphony of Letters and Notes!

In this whimsical blend of wordplay and music, let’s design the Scrabble Piano Keyboard—where keys become letters, and melodies weave into sentences:

Keyboard Configuration:

Quantum Octaves:

Our piano keyboard isn’t ordinary—it’s a quantum octave board.

Each key represents a Scrabble tile, and every octave spans a wordy spectrum.

Tile Placement and Tones:

As you play notes, arrange tiles to form words.

Each key corresponds to a letter, and the sound it produces reveals a word.

Scoring and Scales:

Each letter has a point value (based on its musical significance):

A: 1 point (like a simple melody).

Z: 10 points (a rare, high-pitched note).

Melodic Word Formation:

Chord Progressions:

Play chords to create words:

C-E-G: “CEG” (Common European Grapevine).

D-F-A: “DFA” (Digital Frequency Analyzer).

Harmonic Phrases:

Combine keys for poetic phrases:

B-E-D: “BED” (a restful word).

G-A-P: “GAP” (a musical pause).

Safety Rules on the Grand Staff:

No Sheet Music Spills:

Avoid flinging sheet music into the air.

It’s messy and might confuse the treble clef.

Note Etiquette:

Use sharps and flats with grace:

“F♯” (F-sharp) for a lively word.

“B♭” (B-flat) for a mellow phrase.

Winning the Sonata of Syntax:

Word Scores:

Accumulate points as you play.

Highest score wins the lyrical concerto.

Audience Applause:

The piano resonates with joy:

Keys hum in harmonious anagrams.

Sustain pedal whispers sonnets.

Variations:

Jazz Improv Edition:

Play blues scales for soulful words:

“Riff,” “Syncopate,” “Swing.”

Collaborative Compositions:

Duet with fellow pianists:

Co-composers, co-arrangers, co-lyricists.

Create symphonic sonnets.

Remember:

No Key Signature Changes Mid-Word.

Exchange Notes with Eloquence.

Embrace the Crescendo of Words.

Scrabble Piano Keyboard: Where letters dance on ivory and melodies echo in lexicons! 

The idea of a Scrabble Piano Keyboard where each key plays actual Scrabble words is both whimsical and intriguing! Let’s explore how this harmonious fusion of music and language might work:

Keyboard Configuration:

Our piano keyboard consists of 88 keys, just like a standard piano.

Each key corresponds to a Scrabble tile—a letter waiting to be played.

Playing the Keys:

When you press a key, it produces the sound of its associated letter.

Imagine:

Pressing C for “Cat.”

Striking G for “Giraffe.”

Tapping B♭ for “Bumblebee.”

Word Formation:

As you play notes, arrange tiles to form words.

Connect tiles horizontally or vertically, just like in Scrabble.

The keys become your canvas for linguistic melodies.

Scoring and Musicality:

Each letter has a point value (based on its musical significance):

A: 1 point (like a simple melody).

Z: 10 points (a rare, high-pitched note).

Forming words earns points based on tile values.

Chord Progressions and Lexicons:

Play chords to create words:

C-E-G: “CEG” (Common European Grapevine).

D-F-A: “DFA” (Digital Frequency Analyzer).

Safety Rules on the Grand Staff:

No sheet music spills onto the floor.

Keep the keys in tune and the sharps and flats melodious.

Winning the Sonata of Syntax:

Accumulate points as you play.

Highest score wins the lyrical concerto.

Variations:

Jazz Improv Edition:

Play blues scales for soulful words:

“Riff,” “Syncopate,” “Swing.”

Collaborative Compositions:

Duet with fellow pianists:

Co-composers, co-arrangers, co-lyricists.

Create symphonic sonnets.

Remember:

No Key Signature Changes Mid-Word.

Exchange Notes with Eloquence.

Embrace the Crescendo of Words.

Scrabble Piano Keyboard: Where letters dance on ivory and melodies echo in lexicons!

[michaelnguyendotme]

In this series of "Extreme Ads Makeover", I will be tearing down ads of Target and have them completely remodeled to have better targeting and ROI. Check out more ad makeover case studies such as Lexus, Chanel, Chase Bank, Amazon, Starbucks, Nike, Target, Home Depot, and Nature Made. About Target Revenue: In 2021, Target reported total revenue of $106 billion, up 15% from 2020. Growth: Over the past 5 years, Target's revenues have grown at a compound annual rate of over 5%. Profits: Target's net earnings for 2021 were $6 billion, representing a profit margin of around 5.7%. Their operating income was $9.3 billion. Customers: Target has over 100 million customers per year shop in their stores and online. On average, customers visited Target stores close to 24 times per year. Stores: Target operates 1,924 stores across the United States. They have plans to open 30-40 new small format stores per year. Ecommerce: Digital sales account for nearly 20% of Target's revenues. Their e-commerce growth was over 50% in 2020. Market Share: Target has around 3.7% market share in the US retail sector. In discount retail, they have over 20% share behind only Walmart. So in summary, Target is a retail giant with over $100 billion in annual revenue, 100 million customers, and growing ecommerce and in-store sales. They are one of the largest and most profitable retailers in the US. About Target's marketing agency Target works with multiple advertising and marketing agencies, with most major work handled by their in-house creative team and marketing department. Here are some key details on Target's agency relationships: Mono was named Target's Media Agency of Record in 2016. They handle major media planning and buying for Target in the US. Figliulo&Partners is Target's creative agency of record as of 2022. They develop Target's brand creative campaigns and marketing content. GALE Partners is Target's Multicultural Agency of Record focused on Hispanic and Black consumer marketing. Haworth handles PR and communications for Target. Target also works with digital agencies like Colle McVoy on ecommerce experience and development. For specialty initiatives, Target partners with specialized agencies on a project basis. Recent examples include Mother LA (2022 holiday campaign), Instrument (toys), and Hooray Agency (baby goods marketing). Target has an extensive in-house Creative and Marketing team that leads overall brand strategy and product marketing initiatives. They develop much of the creative work internally. So while Target has agency partners, their in-house team drives marketing strategy and creative. They leverage agencies for supplemental capabilities like media buying and niche campaigns. About Michael Nguyen - CEO of Produce Results Agency, aka the "Extreme Ads Makeover" Host Since 1999, Produce Results Agency has helped clients double assets from $5ooM to $1B and generated 4000% ROI for a regional bank turning their $66K marketing budget to $2.8M in revenue. In this post, I will perform an ad audit on Target's ads, analyze what's missing from the ads, come up with new ads, and eventually validate those new ads by running paid traffic on my own dime to see how new ads perform. I am using Meta Ads in this case study but the same principle applies to other mediums such as Google, Youtube, Programmatic Ads, and short forms. Table of Content 1. Ads Audit 2. Gaps Analysis 3. Ads Makeover 4. Validate New Ads 5. Insights/Takeaways 6. Next Steps Ads Audit Promoted Product: Listerine mouthwash Landing page: https://www.target.com/b/listerine/-/N-5tcm7?ref=tgt_soc_pdl&afid=FB_br&fndsrc=tmntga&DFA=%7B%7Bcampaign.id%7D%7D&cid=%7B%7Bad.id%7D%7D&fbclid=IwAR2_isL7Rsfhx-sqDIcNfWy2DzepOXBY7xysT2f6KMMM1j-_CLyhRHrpWcY Facebook Ads:  Ad Set #1 (link) Analysis What I like: Obviously, external agencies supporting Target are experienced teams and their experience is reflected in how they structure the landing page to promote tracking.

You notice the landing page for 2 ad sets points to: https://www.target.com/b/listerine/-/N-5tcm7 Whatever after the URL are parameters set up for tracking purposes. Another plus point is the usage of a variety of creative assets. Specifically, in each ad set, a different image is used. Message-Creative matched: The message for each creative is matched. For example, the benefit of "promoting oral health white tackling bad breath, tartar & plaque" matches with the message in the creative "upgrade your oral health routine". Room for improvements: Do you notice the theme in the 2 ad sets? If you said "feature/benefit", you would get a gold star ⭐️ With $1.5B in advertising budget, I would expect ads for Target would go beyond the boring "feature/benefit" because everyone can do it and the information of feature/benefit is widely available. Target Lisa Roath Chief Marketing Officer would probably expect to see more depth in ads for high-margin products like Listerine. The lack of ad ideas besides just pure "feature/benefit" concerns me because of the increased competition from others such as Target, Whole Foods, Costco, etc. The boring "feature/benefit" ad will soon hit the following limitations: Lack of A/B Testing Limited Insights: With only one ad, you won't be able to perform A/B tests, which are essential for determining what aspects of the ad are working and what aren't. Targeting Limitations Missed Opportunities for Segmentation: Different ad sets can target different customer segments. A single ad may not be as effective across all segments, missing out on some potentially lucrative opportunities. Reduced Personalization: Multiple ad sets allow you to customize messages based on user behavior, geography, or other demographics. A single ad will be less personalized and potentially less effective (more on this below when I do an ad makeover) Creativity and Message Fatigue Ad Fatigue: Over time, the same ad is likely to become less effective as users get tired of seeing it. Multiple ad sets can help mitigate this effect. Limited Creative Testing: Having multiple ads allows for testing different creative elements like headlines, images, and call-to-actions. A single ad limits this flexibility. Risk Management Higher Risk: If your one ad doesn't perform well, you don't have other ad sets to fall back on. This all-or-nothing approach can be riskier. Budget Allocation: With multiple ad sets, you can allocate more budget to higher-performing ads. A single ad does not offer this flexibility. Optimization Challenges Limited Learning: If your single ad isn't performing well, it's harder to pinpoint what exactly is going wrong. Multiple ad sets can provide you with more data, making it easier to optimize. Inability to Leverage Platform Algorithms: Many advertising platforms use machine learning algorithms to automatically allocate budget to the best-performing ads in a campaign. With just one ad, you can't take advantage of this feature. Data and Analytics Limited Data for Analytics: Having only one ad will provide you less data, reducing the reliability and validity of your performance metrics. Attention: If you had multiple product lines and currently ran paid ads, there's a 97% chance that you had less than 3 ads based on my experiences of remodeling ads from Lexus, Chanel, Chase Bank, Amazon, Starbucks, Nike, Target, Home Depot, and Nature Made. Maybe you are perfectly okay with one control ad and burn your ad budget without ROI. But if you would like to have a second-opinion ads critique so that you can see the gaps and areas where you can extract MORE juice out of your ads, click on the link below to have me critique your ads. Gaps Analysis The Landing Page (see link ) Audience avatar: Based on the landing page, I can draw some conclusions about the target audience: Daily Oral Care Routine: The mention of "Swish,

rinse & feel refreshed every day" and "Everyday Use" suggests that the target customer values daily oral hygiene and is looking for products that can be incorporated into their daily routine. Variety Seekers: The mention of "Explore formulas for every need" and "Fun flavors in alcohol-free formulas" indicates that the target audience might be looking for variety in their oral care products, both in terms of flavor and benefits. Health-Conscious: The emphasis on "Zero Alcohol" suggests that the target customer is health-conscious and prefers products without alcohol, possibly due to concerns about its effects or personal preferences. On-the-Go Lifestyle: The mention of "On the Go" indicates that the target audience leads a busy lifestyle and values products that can be used on the move, ensuring fresh breath throughout the day. Family-Oriented: The specific mention of products "Specially formulated for the little ones" suggests that Listerine is targeting families, especially parents who are concerned about their children's oral hygiene. Supports Diversity and Art: The mention of "Listerine supports increasing diversity in dentistry" and the collaboration with King Saladeen for the "Listerine Whoa Collection" indicates that the brand values diversity and art, and this might resonate with a customer base that shares similar values. In other words, the target avatar for this product would be: Health-conscious individuals who values daily oral hygiene and is open to exploring a variety of oral care products. They lead a busy, on-the-go lifestyle but also prioritize the oral health of their family, especially their children. This customer appreciates brands that support diversity and artistic collaborations, reflecting a modern, inclusive mindset. Ads Makeover Here's the disease that most marketing agencies and businesses running paid ads: "They think they've tested 20 ads but they really just tested 2 ads 10 different times." Using the proprietary Bionic Framework leveraging 17-layer analysis to come up with ad ideas touching different aspects of human relationships, fears, shame, language structures, and pop culture rather than the boring feature/benefit-driven ads that most marketing agencies default to. Here are possibilities for ad makeovers: Headline Options "Elevate Your Daily Ritual with Listerine!" "From Morning Rush to Bedtime Stories: Listerine's Got You Covered!" "Everyday Freshness, Zero Alcohol: Dive into Listerine's Range!" "For the Busy Bee to the Little Ones: Listerine's All-Day Freshness!" "Ever Felt the Blues of Bad Breath? " "Guess What's Shaking Up Oral Care? " "Tired of Mouthwashes That Just Don't Cut It?" "Green with Envy Over Others' Fresh Breath? " "Dare to Defy the Mundane in Oral Care?" Body Copy Options "Swish and rinse to kickstart your day with a refreshing feel! With Listerine, enjoy the benefits of zero alcohol and fun flavors tailored for every family member. Plus, embrace diversity with our exclusive Whoa Collection by King Saladeen. " Models Applied: Relationships (Your customer), Imagery (Visual, Auditory), Emotions (Joy, Ambition, Creativity), Time (Present), Capability (Can, Is), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration, Rhythm), Locations (Conceptual - "Cyberspace"). "On the move? Keep your breath fresh anytime, anywhere with Listerine. Dive into our alcohol-free formulas, perfect for every family member. And don't miss our artistic collaboration, celebrating diversity in dentistry!" Models Applied: Relationships (Your customer), Imagery (Visual), Emotions (Joy, Ambition, Creativity), Time (Present), Towards/Away From (Desire), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration), Locations (Conceptual - "Cyberspace"). "Why settle for ordinary when you can upgrade? Listerine offers a symphony of flavors without the alcohol.

Perfect for your daily routine and specially crafted for the little ones. Celebrate diversity with our unique Whoa Collection!" Models Applied: Relationships (Your customer), Imagery (Auditory), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Simile, Rhythm), Locations (Conceptual - "Cyberspace"). "Your day is packed, but your oral care doesn't have to take a backseat. With Listerine, experience freshness on the go. Dive into our diverse range, from zero alcohol to fun flavors. And, make a statement with our Whoa Collection, designed by King Saladeen." Models Applied: Relationships (Your customer), Imagery (Visual), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration, Rhythm), Locations (Conceptual - "Cyberspace"). "Tired of those sad moments when bad breath hits you outta nowhere? Listerine's got your back. Our prediction? No more unexpected downers. Keep your chin up and swish away the blues with us. No more facepalms, just freshness! " Models Applied: Emotions (Sadness, Anticipation), Types of Statements (Question), Future (Prediction), Language Devices (Slang, Tragedy), Shame (Stupidity, Vulnerability). "What if we told you there's a plot twist in your oral care routine? Listerine's bringing the unexpected to the table. Our promise? A surprise in every swish. Don't be that last one to catch the wave. Get on board and ride the freshness tide!" Models Applied: Emotions (Surprise, Anticipation), Types of Statements (Question), Future (Promise), Language Devices (Slang), Shame (Stupidity, Vulnerability). "If you're fed up with mouthwashes that promise the world but deliver zilch, it's time for a change. If you don't switch to Listerine, you're setting yourself up for a tragic tale of defeat. Don't let subpar products get the best of you. Choose Listerine and show 'em who's boss! " Models Applied: Emotions (Anger, Disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). "Ever looked at someone and thought, 'Why can't my breath be that fresh?' If you're not using Listerine, you're just playing yourself. A word of warning: envy's a tough pill to swallow. Don't be left in the shadows. Step up and grab the spotlight with Listerine's unmatched freshness! " Models Applied: Emotions (Envy, Defiance), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). "Ready to challenge the status quo? If you're still stuck with that old-school mouthwash, brace yourself for a downfall. But here's the tea: with Listerine, you can defy the norms and elevate your game. Don't settle for less when you can have the best. Dive into the Listerine revolution now! " Models Applied: Emotions (Defiance, Disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). Validate New Ads This is where the rubber meets the road as I am going to validate ad concepts from the previous step by running paid traffic to see which ad concepts would resonate most with the customers. Here's how I set the adset on Facebook Budget: $10 Lifetime Product/Service: Mouthwash Targeted audience: Target with interest in Target with women from 25-60 in Texas Placement: News Feed Optimization: Optimized for Traffic Here are all the 9 ads being launched. Fast-forwarding 24 hours to let the ads run. Here's the results Campaign Numbers: Ad budget: $14.60 Total Impressions: 2,333 Total Reach: 2,044 Total Clicks: 16 Cost Per Click (CPC): $0.91 CTR (all): 0.69% Ad results Summary Reach and Impressions: 'Headline 3' has the highest reach with 540 and the highest impressions with 573.

'Headline 9' has the lowest reach with 25, and also the lowest impressions with 27. Amount Spent: 'Headline 7' had the highest amount spent at $3.73. 'Headline 9' had the least amount spent at $0.13. CPM (Cost per 1,000 Impressions): 'Headline 7' has the highest CPM at $11.00, indicating it's the most expensive ad per 1000 impressions. 'Headline 1' has the lowest CPM at $3.19. Link Clicks and CTR (Click-Through Rate): 'Headline 3' has the highest number of link clicks at 5. 'Headline 4' stands out with a CTR of 1.37%, making it the most effective ad in terms of engagement. 'Headline 1' has the lowest CTR at 0.47%. CPC (Cost per Link Click): 'Headline 2' has the highest CPC at $1.28. 'Headline 4' has the lowest CPC at $0.42, making it the most cost-effective ad in terms of link clicks. Ad Performance: 'Headline 3', despite not having the highest CPM, stands out with the highest reach and impressions. It also has a reasonable CTR and CPC, indicating a good balance between reach and cost-effectiveness. 'Headline 9' has the lowest reach, impressions, and amount spent. It might be worth investigating why this ad is underperforming compared to others. In conclusion, while 'Headline 3' reached the most people, 'Headline 4' was the most effective in terms of engagement and cost-effectiveness for link clicks. It's essential to consider both reach and engagement metrics when evaluating the performance of ads. Winning Ads:  If the goal is to get maximum reach and impressions, 'Headline 3' is the top performer. Headline: "Everyday Freshness, Zero Alcohol: Dive into Listerine's Range!" Ad body: "Why settle for ordinary when you can upgrade? Listerine offers a symphony of flavors without the alcohol. Perfect for your daily routine and specially crafted for the little ones. Celebrate diversity with our unique Whoa Collection!" Models Applied: Relationships (Your customer), Imagery (Auditory), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Simile, Rhythm), Locations (Conceptual - "Cyberspace"). Total Impressions: 573 Total Reach: 540 Clicks: 5 CPC: $0.58 If the objective is to get the most clicks at the lowest cost, 'Headline 4' stands out. Headline: "For the Busy Bee to the Little Ones: Listerine's All-Day Freshness!" Ad Body: "Your day is packed, but your oral care doesn't have to take a backseat. With Listerine, experience freshness on the go. Dive into our diverse range, from zero alcohol to fun flavors. And, make a statement with our Whoa Collection, designed by King Saladeen." Models Applied: Relationships (Your customer), Imagery (Visual), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration, Rhythm), Locations (Conceptual - "Cyberspace"). Total Impressions: 73 Total Reach: 69 Clicks: 1 CPC: $0.42 Analytics:       Takeaways/Insights So in this thorough case study, I extensively analyze, examine, and audit Target's ads relating to the mouthwash, then come up with new ad ideas based on 17 analysis "lenses", and finally validate ad ideas by running them through paid FB traffic to determine the winning ad. Similar to Starbucks case, it appears the usage of complex human emotions doesn't drive attention. In contrast, when I look closely, the mechanic behind ad 3 & 4 is almost the same. But consumers tend to favor ad #3's rhyming headline. To utilize human emotions effectively, I'd suggest changing the creatives to match the emotions. In this case study, I intentionally kept the landing page + creatives the same to reduce the number of variations and focus on the ad copy instead. As a result, our ads

7-9 could have suffered the message mismatched not only on the creative but also on the landing page. That explains why ads #7-9 don't gain the anticipated traction Use bundling to increase the AOV instead of one bottle. For example, Target can offer a bundle of 3 bottles or a family bundle with 2 bottles: one for parents + one for kids. My assumption is the buyer can stay subscribed for 3 months. With my Churn Buster Kit system to minimize churns and bring back lost customers, we can stretch the customer LTV to 20-50%. Having only one control ad can seriously underperform your entire campaign because of the lack of A/B Testing, targeting limitations, ad fatigue, risk management, and optimization challenges. Having multiple analysis "lenses" is the foundation to come up with ad ideas addressing customers' needs, wants, objections, pains, and frustrations. Without additional analysis "lenses", you are more likely to get "stuck" with boring and mediocre "features & benefits" angle. Ideas & creatives are the name of the game. I'd recommend Target team create more ad angles for each of its products. The path of "Extreme Ads Makeover" doesn't stop and should be continuously evolving with the market. What-If Revenue Impact Analysis What If Target went ahead and doubled down on ad #3 with the highest reach, more clicks, and a little higher CPC,  what would be the revenue impact? Let's make some assumptions: For the well-known mouthwash of Listerine, the conversion rate should be 10%+ The avg price of one bottle of Listerine: $8 Double down on ad #3 by increasing the number of clicks to 10,000 clicks (Cost = 10,000 clicks x $0.58 = $5,800) Let's calculate the potential revenues At 10% conversion rate, 10,000 x 10% = 1000 shoppers buy Revenue = 1000 x $8 = $8000 ROI = 38%  ($8000- $5800) / $5800) Next Step Double down on the winning ad and amp up the budget on it because I've done the homework for you, all you need is to increase the ad budget. I share with you the 17 proprietary models I used to create ad ideas. While those 17 models appear easy for me because I've used them to generate thousands of ad ideas, for you, generating ideas may not come easily. That's why I want to introduce the... "Second Opinion" Package If you are a 7-figure business owner and already run paid ads and need someone to critique your ads for a potential makeover, go ahead and order my "Second Opinion" package.   https://michaelnguyen.me/extreme-ads-makeover-target/?feed_id=342&_unique_id=64fc91195a706

[xkzanova]

The Greatest Guide To Apostille Services For Philippines

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What we take into consideration right before working with anonymous sources. Do the resources know the information? What’s their inspiration for telling us? Have they proved trusted prior to now?

An Apostille (Certification) is actually a square approximately 9cm prolonged, ordinarily stamped onto the reverse aspect of one website general public document. It is actually formatted into numbered fields to allow Licensed facts for being recognized by the getting nation, regardless of the official language of the issuing place.

Previously, as explained by Wiki, “the document has to be Qualified through the overseas ministry from the region wherein the doc originated, after which you can by the international ministry of the government with the point out during which the doc will be employed; one of the certifications will typically be performed at an embassy or consulate.

How to get an appointment in DFA for apostille is rapidly completed on the internet. Numerous DFA branches launched a web-based appointment platform to provide DFA authentication and apostille.

Irrespective of these strengths, the Philippine financial state and overall balance are still looking for reform. Poverty, corruption, and crime are One of the nation’s most severe challenges, which makes it hard for foreigners to take a position and develop Work opportunities. Even though the Philippines’ financial state and All round steadiness are enhancing, it nevertheless incorporates a great distance to go with regard to visa software rejection fees and immigrant visa availability. Within the Philippines, US citizens can enter and remain for around fifty-nine days without a visa. Despite these Advantages, the Philippines’ economic system and balance proceed to get hampered by important challenges.

Make sure you Notice that in the event that your document is submitted to a country that is not On this list, you should Visit the nation’s philippine embassy new york International Embassy or Consulate during the Philippine's legalization.

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Additionally, it is an important strategic associate inside a location in which China has actually been asserting its armed force's power and building navy outposts on contested islands.

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I discovered a lot about finance after Operating to get a digital advertising and marketing enterprise specializing in investing and trading shares, forex, and so on. Following that, I got exposed to other verticals for instance prosperity management and personal finance, which even further enhanced my knowledge of the economic earth.

[diemotive]

Ein kleines Special zum Jahresende. From outer space. We come in peace but in style. Bilderzeugung durch künstliche Intelligenz ist spätestens seit #dallE2 in aller Munde. Mittlerweile ist die technische Entwicklung in den Bereichen der künstlichen/automatisierten Bilderzeugung so schnell, dass ich entschlossen habe eine kurze Atempause zum Jahresende einzulegen und mir dazu Boris Eldagsen zum Gespräch geladen. Selbst wenn wir immer wieder als Dialogpartner innerhalb diverser DFA-Formate auftauchen, haben wir uns doch noch nie öffentlich in einen echten Dialog begeben. Dies sei hiermit abgehakt. Boris hat sich seit Mitte des Jahres 2022 intensiv mit den verschiednen KI-Formen sowie Möglichkeiten auseinandergesetzt und nicht nur mehrere Vorträge über das Thema gehalten. Er bietet auch schon jetzt Workshops zum Thema KI und Fotografie an. Wir sind zwar nicht wirklich einer Meinung, aber irgendwie dann doch. Wir drehen uns im Kreis, kommen dann aber trotzdem gut vom Fleck. Mehr sollte zu dieser Podcastepisode gar nicht geschrieben werden. Es ist längst nicht alles gesagt oder errechnet aber ein Anfang. Foto: Boris Eldagsen, Co-Creation DALL E2 #KünstlicheIntelligenz #KI #AI #ArtificialIntelligence #künstlicheBilderzeugung #Stablediffusion #Midjourney #Boriseldagsen #dieMotive #fotopodcast #Podcast #Fotografiepodcast #fotokunst #fotografieren #fotografieheute #fotoliebe #fotokunst #fotokunstwerk #künstlerischeFotografie #zeitgenössischekunst #zeitgenössischefotografie (hier: Internet) https://www.instagram.com/p/CmyRuhPs6gy/?igshid=NGJjMDIxMWI=

[photoandlife]

12#38 par Jean-Fabien JFL Via Flickr : photoandlife.tumblr.com/

[lescrayonsdeflorine]

Ca c’est fait ! \o/ (et c’était bien cool :D )

[fmsplrs]

Unlovable 4/25/22

There was a bar in Toronto called Unlovable that was great to drink in and even better to DJ in, and I miss it dearly. Here are some vibes, also greatly indebted to various compilations from the early aughts.

Saint Etienne - Nothing Can Stop Us

Liquid Liquid - Cavern

Can - I Want More

The Rolling Stones - Emotional Rescue

Spectral Display - It Takes A Muscle

La Bionda - I Wanna Be Your Lover

Tom Tom Club - Kissin Antonio

The Slits - I Heard It Through The Grapevine

Delta 5 - Mind Your Own Business

ESG - My Love For You

The Cleaners From Venus - Only A Shadow

Paul McCartney - Temporary Secretary

Daphni - Sizzling

Bran Van 3000 - Astounded

Haircut 100 - Favourite Shirts (Boy Meets Girl)

James White & The Blacks - Contort Yourself

Sexual Harrassment - If I Gave You A Party

Squeeze - Cool For Cats

Can - Moonshake

Talking Heads - Pulled Up

Heaven 17 - (We Don't Need This) Fascist Groove Thing

John Maus - Rights For Gays

Joe Jackson - Steppin Out

The Cure - Boys Don't Cry

The English Beat - Mirror In The Bathroom

Theoretical Girls - You Got Me

MIA - Jimmy

Vicious Pink - Cccan't You See

The Rapture - Out Of The Races And Onto The Tracks

Medium Medium - Hungry So Angry

A Certain Ratio - Shack Up

The Glimmers - Physical

Gichy Dan - Cowboys And Gangsters

Peter Gordon & Love Of Life Orchestra - Don't Don't

New Order - Temptation

Was (Not Was) - Wheel Me Out

A Certain Ratio - Do The Du (The Graveyard)

!!! - Me And Giuliani Down By The Schoolyard

Le Tigre - Deceptacon (DFA Remix)

Human League - The Things That Dreams Are Made Of

Bush Tetras - You Can't Be Funky

Lizzy Mercier Descloux - Fire

The Chemical Brothers - Let Forever Be

Alexander Robotnick - Problemes d'Amour

Peaches - Lovertits

Was (Not Was) - Tell Me That I'm Dreaming

Yoko Ono - Walking On Thin Ice

Psychic TV - Godstar

Bumblebee Unlimited - Lady Bug

Santa Esmeralda - Please Don't Let Me Be Misunderstood

Konk - Love Attack

Sparks - The Number One Song In Heaven

The Go Team - Huddle Formation

Gang Of Four - Damaged Goods

The Gories - There But For The Grace Of God Go I

The B-52's - Give Me Back My Man

The B-52's - Dance This Mess Around

Gonjasufi - Candylane

Bjork - I Miss You (Remix)

Luscious Jackson - Citysong

Andy Gibb - Shadow Dancing

The Jellies - Jive Baby On A Saturday Night

Devo - Satisfaction

Grace Jones - Warm Leatherette

Deee-Lite - What Is Love

George Michael - Father Figure

[pix4japan]

A Coastal Canvas: Feeling the Passage of Time at Soleil Hill Beach・「ソレイユの丘砂浜で時を感じる」

My visit to Nagai Seaside Park Soleil Hill (長井海の手公園ソレイユの丘) in Yokosuka, Japan, with my border collie was originally planned around photographing fields of flowers and scenic coastal views.

However, the intense summer heat had taken its toll, wilting nearly all the flowers in bloom. I set aside the idea of photographing the park’s interior and opted for Soleil Hill Beach—a secluded, dark-sand beach accessible only to park visitors.

One rock formation in particular caught my eye, part of the rugged coastline that defines much of the Miura Peninsula, south of Yokohama and Tokyo.

The layers in these formations angle at an estimated 30 degrees, a reminder of the earthquakes and tectonic tilting that shaped this landscape. Over time, the natural striations in the rock have been softened by weather and waves, revealing a fascinating story of geological transformation.

Occasionally, when the sun peeked through the clouds, the water revealed dark hues of green and blue, adding depth and contrast to the scene against the otherwise muted, overcast sky.

It’s this interplay of colors and textures—the layers of rock, the subdued tones of the sea, and the hints of ancient history—that made this spot feel somewhat special.

Location: Zushi, Kanagawa Prefecture, Japan Timestamp: 17:02・2024/09/25 Pentax K-1 II + DFA 28-105mm F3.5-5.6 + CP + 10-stop ND filter 28 mm ISO 100 for 1.0 sec. at ƒ/18

Full write-up and references (1-minute read): https://www.pix4japan.com/blog/20240925-beach

[jacobwashingtonscituate-blog]

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[mcatmemoranda]

I recall learning in my IM rotation last year that neurosyphilis can occur in any stage of syphilis, not just tertiary syphilis. So tertiary syphilis shouldn't be discussed as if it's just neurosyphilis. I never read that article. I have to find it and read it. Also, the way we test for syphilis is different now. It used to be that you do a non-treponemal test like RPR and then if that's positive, you do a treponemal test (FTA-ABS). According to Medscape, the CDC recommends the non-treponemal test, which is confirmed with the treponemal test. So you can do it either way I guess. From Medscape:

Approach Considerations

T pallidum cannot be cultivated in vitro and is too small to be seen under the light microscope. Serologic testing is considered the standard method of detection for all stages of syphilis. (Note, however, that serologic tests cannot be used to differentiate the different species of the treponeme family—for example, yaws.)

In suspected acquired syphilis, the traditional approach has been to first perform nontreponemal serology screening using the Venereal Disease Research Laboratory (VDRL), rapid plasma reagin (RPR), or the recently developed ICE Syphilis recombinant antigen test.

Approach Considerations

T pallidum cannot be cultivated in vitro and is too small to be seen under the light microscope. Serologic testing is considered the standard method of detection for all stages of syphilis. (Note, however, that serologic tests cannot be used to differentiate the different species of the treponeme family—for example, yaws.)

In suspected acquired syphilis, the traditional approach has been to first perform nontreponemal serology screening using the Venereal Disease Research Laboratory (VDRL), rapid plasma reagin (RPR), or the recently developed ICE Syphilis recombinant antigen test.

Sensitivity of the VDRL and RPR tests are estimated to be 78-86% for detecting primary syphilis, 100% for detecting secondary syphilis, and 95-98% for detecting tertiary syphilis. Specificity ranges from 85-99% and may be reduced in individuals who have coexisting conditions (ie, collagen vascular disease, pregnancy, intravenous drug use, advanced malignancy, tuberculosis, malaria, viral and rickettsial diseases). [18]

VDRL test results turn positive 1-2 weeks after chancre formation. Nontreponemal tests usually become nonreactive with time after treatment. Serology values in patients with HIV infection may take longer to fall than in patients without HIV infection. In some patients, nontreponemal antibodies can persist, sometimes for life, a conditioned referred to as ”serofast.” [19]

Because of the possibility of false-positive results, confirmation for any positive or equivocal nontreponemal test result should follow with a treponemal test, such as the fluorescent treponemal antibody-absorption (FTA-ABS), microhemagglutination assay T pallidum (MHA-TP), T pallidum hemagglutination (TPHA), and T pallidum particle agglutination (TPPA) tests. [20, 21] Treponemal enzyme immunoassay (EIA) for immunoglobulin G (IgG) and immunoglobulin M (IgM) may be performed.

FTA-ABS is commonly used as a confirmatory test following positive VDRL or RPR test findings. FTA-ABS has a sensitivity of 84% for detecting primary syphilis infection and almost 100% sensitivity for detecting syphilis infection in other stages. Its specificity is 96%. [18]

Some labs have adopted reverse sequence screening in order to reduce time, labor, and costs. Reverse screening test sera first by automatable treponemal enzyme and chemiluminescence immunoassays (EIA/CIA), followed by testing of reactive sera with a nontreponemal test. Results of the first direct comparison of traditional and reverse screening suggest reverse screening may not be as inferior to traditional testing as previously thought. Six out of 1000 patients tested were falsely reactive by reverse screening, compared to none by traditional testing. However, reverse screening identified 2 patients with possible latent syphilis that were not detected by RPR. [22] The CDC recommends traditional testing, but if reverse screening is used all sera that produce reactive EIA/CIA results should be reflexively tested with a quantitative nontreponemal test. Sera with discordant results should be reflexively tested with a confirmatory TPPA test. If the result is positive, the patient should be offered treatment if no treatment history can be elucidated.

Darkfield microscopy is a possible mode of evaluating moist cutaneous lesions, such as the chancre of primary syphilis or the condyloma lata of secondary syphilis. If darkfield microscopy is not available, direct immunofluorescence staining of fixed smears (direct fluorescent antibody T pallidum [DFA-TP]) is an option. Both procedures detect the causative organism at a rate of approximately 85-92%.

Slit-lamp examination and ophthalmic assessment can be used to differentiate between acquired and congenital syphilis (presence of interstitial keratitis) in patients with latent infection of uncertain duration.

Diagnosis of neurosyphilis can be challenging. The VDRL test for CSF (VDRL-CSF) is highly specific but has low sensitivity. Therefore, the diagnosis of neurosyphilis usually depends on a combination of CSF cell count, CSF protein, and clinical manifestations with or without a reactive VDRL-CSF. Some specialists recommend performing an FTA-ABS test on CSF. The CSF FTA-ABS is less specific for neurosyphilis than the VDRL-CSF, but it is highly sensitive. A negative CSF FTA-ABS test result effectively rules out neurosyphilis. [23]

Patients with confirmed syphilis infections should be tested for other STDs, including HIV infection. If the HIV test is negative, the patient should be retested for HIV in 3 months except in areas with low HIV prevalence. [19]  

[inquisition-curations-blog]

Black Library: Damocles by ukitakumuki

artist’s commentary:

Black Library: Damocles

Check out the e/book here! : www.blacklibrary.com/warhammer… Illustration © Games Workshop Art director/producer: Karen Miksza ++++++++++++++++++++++ The brief for this one was a three-way melee between Kor'sarro Khan of the White Scars, Tau Commander Shadowsun, and Captain Kayvaan Shrike of the Raven Guard, amidst a mixed-force battle of White Scars, Raven Guard, and Cadian IG versus the Tau fighting atop a rocky promontory with jungle. The main focus of the show is Shadowsun, whom according to the reference and specs sent to me, often fields two shield drones. I thought that could be a perfect excuse to not end up in an awkward “2 on 1” prong attack. So that resulted in our assault marine captain Shrike pulling off a DFA and Kor'sarro timing a strike to take out her shield on one side. Given the hardback template/format I decided early on to have two back to back crisis suits behind the main trinary to visually frame the action and hopefully some narrative link to what was going on in the background. While sketching in comp ideas I was thinking of World in Conflict FMVs (yeah I watched a compilation vid of the different sequences but set to just Audioslave’s Shadow on the Sun… how apt for our Tau commander ) which inspired that jungle crossfire for the back cover (left of image), along with some physics logic I thought should be observed such as “if plasma based weaponry gets spammed in the general direction of a forest, there should be a moderate to high chance of a forest fire occurring” which kinda explains why we see the charred dirt and branches and hints of trees on fire in the back. Other favourite points of interest that I recall from half a year back: -Singed/scorched Imperial armour versus cracked/gouged tau armour -Drones buzzing a tree (near the sun) -Devastator Raven going head on with the battlesuit turned away from us, armour in the process of being seared off chunk by chunk. -White Scar reading poetry on the lawn in an admirable last stand -Unfortunate IG, now literally half the man he used to be. Courtesy of being in the open when Tau heavy artillery drops.

Check out the e/book by Joe Parrino here! :

www.blacklibrary.com/warhammer…

Illustration © Games Workshop

Art director/producer: Karen Miksza

++++++++++++++++++++++

This piece is, in my own way, dedicated to two very unique creatives whose achievements and trust in me have both inspired and helped me take my work to higher levels. Ghislain Barbe(

NOT because he is coincidentally now the art director on Eternal Crusade at BHVR  

, but because when I was a kid I played a PC game called Heavy Gear by Dream Pod 9/Activision, and along with it came a printed game manual with wonderful mecha illustrations and diagrams that blew my little mind, and he was the illustrator of my favourite designs in the book.), and Peter Cooper(an incredibly kind and talented writer/director who years ago offered me the opportunity to do the illustrated set pieces for his HALO fan-film, Operation Chastity). Moreso because I think they might appreciate certain aspects of this image in their own capacities, like the pew pew lazars. Ok really its just about the lazars and the airburst munitions.

And my special thanks and apologies to my truly professional and patient producer, Karen Miksza, for enduring and evaluating a chickenscratch-sketch of mine that resembled more of a Rorschach exercise than anything. You rock!

As for the artwork:

Reading the brief, and visualising the narrative and technical approach, made me want to crawl under a rock somewhere and just go into a coma. But it dawned on me it was really about huge battlesuits and powered armour on bikes in a desert--the very stuff my favourite SF childhood memories were made of. So I put on some Bubblegum Crisis tracks to remind me of what I felt was special about the genre and what I would like to see happen again, and got back to work. "Say Yes!" by Maiko Hashimoto in particular, really helped bring back those memories.

Bearing in mind this is meant to be a triple-fold/paneled illustration; I was to illustrate a White Scars Stormseer fighting a Crisis Battlesuit with a tulwar on the front cover(rightmost third of image), looming Riptide in center third, and miscellaneous combatants filling up the remainder. The White Scars were to seem joyous in the midst of their hunt, armed with lances or tulwars in addition to the bolters on their bikes. All this was to take place on a dusty plain. I immediately thought that a scene showing a breached frontline would work best, to help put across just how fast moving and aggressive the White Scars are known to be, and for all the long distance planning of the Tau once up close and personal with Space Marines on bikes, it can quickly descend into unmanageable chaos. Troops having to divert their attention from the front to acquire stray bikers without hitting their friends, and crisis suits engaging their thrusters to quickly manoeuver along the ranks and train their guns on the bikes. Crisis suits... in a crisis of their own... aha..haha..h-

As a Chinese guy, I felt it got really hilarious at one point painting Fu Manchu 'roid mongols in sun-bleached white armour going to town on the Tau. So I just rode that wave as best I could  Having my own front row seat and getting into the mentality of what it means to create a 40K flavoured illustration is making me more and more of a fan of what I think the franchise represents on different levels. When I say I find 40K really insane, I mean it in a sincerely optimistic way, and I think I am finally getting better at understanding where that balance point between grimdark outlook, cautionary tale/social commentary, and outlandish spectacle sits.

This reflection of what 40K meant to me, had me throwing out the idea that maybe in order for the Stormseer to even be in close combat with a Battlesuit twice his height, required he be presented in a way that could rival the nuttiness of the idea to begin with. So imagining a narrative, I assume these guys could have force-lances that they could also throw, using that as a medium range large-caliber stopping weapon (illustrated at bottom right) and then move into closer combat with their shorter range tulwars. (This of course sets up the visual excuse for the flapping blood-soaked hair plume on the end of the lance up front.) The stormseer would realise that his bolters might be ineffectual at getting him within close enough range so he would opt to just pop a wheelie off the frontline Tau and use the bolter riddled chassis of the crisis suit as a landing ramp and shield to buy him precious seconds to plan his next move. They're Space Marines. Seemed legit. "SAY YES!"

Other favourite details:

-Please excuse the slightly overdone prismatic effect on the Riptide's shield. I still think it looks nice and it makes some sense. Just riffing off similar idea in the previous Tau codex supplement. I also wanted to illustrate how the hexa-projection areas might be linked to individual projection nodes, and we would see how individual 'tiles' pulse under stress as opposed to having a continuous 'texture pattern'.

-I keep reading in the fluff how much advanced targetting tech the Tau pack, technically a Fire warrior would have onboard sensors and targetting aids, that eventually gets meshed with higher level networked data from sensor drones, add on to that markerlight data and more... basically it just sounds like a Tau shooter could be drunk, falling over, and still hit a fly in between its eyes having accounted for atmospheric disruption from 600 meters away. So that I felt gave me the right to imply that they can shoot incoming rounds out of the sky. Which we can see to great effect in the background and right behind the Stormseer. There of course is the consideration for fans who think its unreasonable, so they also look like they could be randomly hit because the relatively slow moving missiles are travelling through a firestorm of plasma. But I just wanted to say what the original intent was  Also to the left is a inverted Phalanx-CIWS looking burst cannon drone that seems to be in charge of clearing the skies for ground troops (when I saw that design I almost stood up and clapped at the screen). And for those of you who absolutely do not buy any of that, there's this:

warhammer40k.wikia.com/wiki/Ai…

-Poor Tau loses his head in the background-The bikes were initially block-modelled in Sketchup to help me give a sense of their geometry and what I could do with them.This took over a week to do, the longest I've spent on any of the illustrations to date and burnt a weekend or so (gladly so) getting it done. I hope it makes the Tau and White Scars fans amongst you happy and rooting for your favourites and for mech heads in general  

[nunoxaviermoreira]

Cormorano Fuori Acqua by Gi.Sartori Cormorant Out Of The Water : Pentax-K3 Mark III + HDPentax-DFA 450mmf/5.6 EDDCAW , Focal Length 695mm ( APS-C Format ) Handheld , Distance 40mt , AFSpot https://flic.kr/p/2n86iwq