#data analytics in b2b

[impact-newswire]

Expandi Limited and Kompass Announce Strategic Alliance to Transform B2B Marketing, Advertising and Data Solutions

May 12, 2025 – London, UK / Paris, France – Expandi Limited, Europe’s most recognized B2B MarTech and AdTech vendor and one of the leading worldwide, and Kompass, a global leader in B2B SalesTech and MarTech solutions and editor of the marketplace www.Kompass.com, have entered a groundbreaking alliance. This partnership aims to redefine how businesses connect, market, and grow by leveraging…

[valianttimetravelcowboy]

How are competitors pricing similar products?

Use 42Signals to track daily trends and category-level shifts with precision.

📊 Visualize pricing insights that help you stay in control

👉 Schedule a demo at https://bit.ly/435XBL1

[simplifyworkforce]

Why VMS Systems Are Vital for Managing the Contingent Workforce and Scaling Direct Sourcing Recruitment

In today’s fast-moving talent market, companies are increasingly relying on contingent workers—freelancers, contractors, consultants, and gig professionals—to meet project-based demands and fill critical skill gaps. Managing this flexible workforce requires more than spreadsheets and email chains. That’s where a Vendor Management System (VMS) comes into play.

A VMS system is a centralized platform that streamlines the way organizations manage their contingent workforce, engage staffing vendors, and ensure compliance. It plays a crucial role in driving efficiency, reducing costs, and enabling smarter hiring decisions—especially when paired with direct sourcing recruitment strategies.

What Is a VMS System?

A VMS system is software designed to manage every step of the external workforce lifecycle, from vendor onboarding and job requisitions to time tracking, invoicing, and performance evaluation. It provides a transparent view of your entire contingent workforce operation—whether you’re working with multiple vendors or directly sourcing your talent.

A good VMS system offers:

Centralized vendor and worker database

Real-time performance analytics

Automated workflows for approvals and invoicing

Integrated compliance and audit tracking

Role-based access for procurement, HR, and hiring managers

This kind of visibility is crucial in industries like IT, healthcare, manufacturing, and logistics where contingent labor forms a large part of the workforce.

Managing the VMS Contingent Workforce

The VMS contingent workforce refers to all temporary or non-payroll workers who are managed through a Vendor Management System. By consolidating all vendor and talent data into one dashboard, companies can quickly track labor costs, monitor compliance, and make strategic sourcing decisions.

Benefits include:

Improved visibility: Know who’s working, where, and at what cost.

Compliance assurance: Ensure vendors and workers meet legal and policy requirements.

Cost control: Avoid overbilling and negotiate better vendor terms.

Faster onboarding: Automate paperwork and approval flows.

A VMS system acts as a bridge between procurement, HR, and staffing vendors—making sure everyone is aligned and accountable.

Powering Direct Sourcing Recruitment with a VMS

Direct sourcing recruitment is the practice of leveraging your company’s brand and internal tools to source and engage contingent talent—without third-party staffing agencies. This model reduces cost per hire and gives you more control over candidate quality.

When integrated with a VMS system, direct sourcing becomes even more powerful. You can:

Build and maintain a private talent pool

Automatically match requisitions with pre-vetted candidates

Track direct sourcing performance alongside vendor-sourced hires

Easily switch between sourcing channels based on cost and availability

In essence, your VMS system becomes the control center for both vendor-led and direct sourcing recruitment.

Why This Matters Now

As businesses face uncertain markets and evolving workforce models, agility is key. Companies need scalable solutions to manage hybrid workforces that include full-time employees, freelancers, and everything in between.

Investing in a VMS system enables you to:

Scale contingent hiring without administrative chaos

Increase transparency and reduce compliance risks

Leverage direct sourcing to cut costs and improve hiring speed

Final Thoughts

Managing a modern workforce requires modern tools. A VMS contingent workforce strategy supported by a reliable VMS system and empowered by direct sourcing recruitment can give your organization the edge in today’s competitive hiring landscape.

Whether you're managing thousands of contractors or just starting to explore direct sourcing, the right VMS software can streamline operations, save time, and boost ROI.

[marketing-insider-group]

Thought Leadership and Content Marketing Strategy | Marketing Insider Group

Read the best Thought Leadership from Michael Brenner on Content Marketing Strategy, Digital Marketing and more from Marketing Insider Group.

[digiratinatechnologysolutions]

Focused on product engineering, consultancy, and software engineering services, Digiratina is a top-rated software development company in Sri Lanka offering services for startups & enterprises. Connect today at +94-112735374.

[infometaphorindia]

B2B SaaS: Navigate the Maze with Metaphor's Data-Driven Insights

The B2B SaaS landscape is a land of opportunity, but it's also a complex maze. Without a clear understanding of your market and audience, success can feel like a lucky accident. At Metaphor India, we believe in data-driven decision making, transforming B2B SaaS businesses from blindfolded wanderers to informed navigators.

Also Check - b2b saas digital marketing

Why Data Analytics Matter in B2B SaaS Marketing

Gone are the days of relying solely on gut instinct. In today's data-rich environment, those who leverage market insights have a distinct advantage:

Uncover Hidden Gems: Data analytics reveals trends and patterns that might otherwise go unnoticed. This allows you to identify untapped opportunities within your target market.

Measure What Matters: It's not just about activity – it's about impact. Data analytics lets you track key metrics like conversion rates and ROI, helping you gauge the effectiveness of your marketing efforts.

Make Smarter Decisions: Data doesn't just tell you what's happening; it tells you why. This empowers you to make informed decisions about your marketing strategies, allocating resources strategically.

Optimize for Continuous Improvement: The B2B SaaS landscape is constantly evolving. Data analytics empowers you to track performance and adjust your strategy in real-time, ensuring long-term success.

Metaphor India: Your Data Analytics Partner

We don't just offer data analytics; we offer actionable insights. Here's how Metaphor helps B2B SaaS companies unlock the power of data:

Real-Time Business Intelligence: Gain instant access to crucial business data, allowing you to make informed decisions based on the latest trends.

End-to-End Complexity Untangled: From customer acquisition to churn reduction, we analyze data across every aspect of your business, providing a holistic view of your performance.

Data-Driven Marketing Optimization: Our data insights inform every facet of your marketing strategy, ensuring your campaigns are laser-focused on achieving your goals.

Improved ROI Tracking: We go beyond vanity metrics. We delve deeper to understand the true ROI of your marketing efforts, allowing you to maximize your return on investment.

Gaining a Competitive Edge with Metaphor's Data Analytics

By partnering with Metaphor, you'll gain a distinct advantage in the B2B SaaS marketplace:

Identify Your Ideal Customer Profile: Data analytics allows us to create a detailed picture of your ideal customer, empowering you to target your marketing efforts with laser precision.

Predict Customer Behavior: By understanding customer behavior patterns, you can anticipate their needs and cater to them proactively. This not only improves customer satisfaction but also reduces churn rates.

Stay Ahead of the Curve: The B2B SaaS landscape is constantly shifting. Our data-driven insights help you stay ahead of emerging trends and adapt your strategies accordingly.

Embrace Data-Driven Growth with Metaphor India

Don't navigate the B2B SaaS maze blindfolded. Let Metaphor be your guide. Here's what you can expect:

A Dedicated Team of Data Experts: Our team of data analysts is passionate about helping you unlock the power of your data.

Customizable Reporting Dashboards: We create personalized reporting dashboards that provide you with the information you need at a glance.

Actionable Recommendations: We don't just present data – we translate it into actionable insights that propel your business forward.

Contact Metaphor India today and let's discuss how data analytics can transform your B2B SaaS marketing strategy!

[mokkup-ai]

Payments Analytics Dashboard template from Mokkup.ai.

[longtermbrad]

Leveraging Data and Analytics for Strategic Sales Decisions

Utilizing CRM Tools to Gather and Analyze Client Data

Customer Relationship Management (CRM) tools are essential for modern sales teams, enabling the efficient gathering and analysis of client data. CRM systems like Salesforce, HubSpot, and Microsoft Dynamics provide robust platforms to manage interactions with current and potential customers. Here's how CRM tools can be utilized effectively:

Data Collection:

Client Information: Store detailed client profiles, including contact information, company details, and communication history.

Interaction History: Track emails, calls, meetings, and social media interactions to understand client behavior and preferences.

Sales Pipeline: Monitor the stages of each deal, from lead generation to closing, ensuring no opportunities are overlooked.

Data Analysis:

Segmentation: Segment clients based on industry, company size, buying behavior, and past interactions to tailor sales approaches.

Trend Analysis: Identify patterns in customer behavior and purchasing trends over time to inform sales strategies.

Performance Tracking: Evaluate the effectiveness of sales campaigns and individual sales reps’ performance.

Reporting:

Generate custom reports to visualize sales data, track progress against targets, and identify areas for improvement.

Dashboards provide real-time insights, helping sales teams make informed decisions quickly.

Key Performance Indicators (KPIs) Every Sales Professional Should Track

KPIs are critical metrics that help Sales Professional measure their effectiveness and the success of their sales strategies. Essential KPIs include:

Sales Revenue:

Total revenue generated within a specific period, providing a direct measure of sales success.

Sales Growth:

The rate at which sales revenue increases over time, indicating the business's expansion and market penetration.

Customer Acquisition Cost (CAC):

The cost associated with acquiring a new customer, including marketing and sales expenses.

Customer Lifetime Value (CLV):

The total revenue a business can reasonably expect from a single customer account over the duration of their relationship.

Conversion Rate:

The percentage of leads that convert into paying customers, reflecting the effectiveness of the sales process.

Churn Rate:

The rate at which customers stop doing business with a company, highlighting potential issues in customer satisfaction and retention.

Average Deal Size:

The average revenue per closed deal, helping to understand the value each sale brings to the company.

Sales Cycle Length:

The average time taken to close a deal, indicating the efficiency of the sales process.

Lead Response Time:

The time taken to follow up with a lead, which can impact conversion rates and customer satisfaction.

Win Rate:

The percentage of opportunities that result in a closed deal, indicating the effectiveness of sales strategies.

Predictive Analytics for Anticipating Client Needs and Market Trends

Predictive analytics involves using historical data, statistical algorithms, and machine learning techniques to predict future outcomes. In sales, predictive analytics can help anticipate client needs and market trends:

Customer Behavior Analysis:

Analyze past purchasing behaviors to predict future buying patterns and tailor sales strategies accordingly.

Lead Scoring:

Use predictive models to score leads based on their likelihood to convert, allowing sales teams to prioritize high-potential leads.

Churn Prediction:

Identify clients at risk of churning by analyzing patterns such as decreased engagement or support inquiries.

Market Trends:

Analyze market data to identify emerging trends and adjust sales strategies to stay ahead of the competition.

Sales Forecasting:

Use predictive models to forecast future sales, helping to set realistic targets and allocate resources effectively.

Product Recommendations:

Recommend products or services to clients based on their previous purchases and preferences, enhancing upselling and cross-selling opportunities.

Implementing Data-Driven Strategies to Improve Sales Outcomes

To leverage data-driven strategies effectively, organizations should follow these steps:

Data Integration:

Integrate data from various sources (CRM, social media, market research) to create a comprehensive view of the customer.

Training and Adoption:

Train sales teams on the use of CRM tools and the importance of data-driven decision-making. Encourage adoption by demonstrating the tangible benefits.

Continuous Monitoring:

Regularly review sales data and KPIs to identify trends, measure performance, and adjust strategies as needed.

Personalization:

Use data to personalize interactions with clients, addressing their specific needs and preferences to build stronger relationships.

Collaboration:

Foster collaboration between sales, marketing, and customer service teams to ensure a unified approach to customer engagement.

Technology Investment:

Invest in advanced analytics tools and CRM systems to enhance data collection, analysis, and reporting capabilities.

Feedback Loop:

Establish a feedback loop where insights from data analysis inform strategy, and the outcomes of these strategies are fed back into the data pool for continuous improvement.

By leveraging data and analytics, sales teams can make informed decisions, anticipate client needs, and adapt to market trends, ultimately driving better sales outcomes and sustained business growth.

[apeirosolutions321]

Top Lead Generation Services for Business Growth

Discover top lead generation services aimed at driving business growth. Enhance your sales pipeline with targeted leads and watch your business expand seamlessly.

[buanasari]

Boost enterprise revenues by leveraging moLotus mobile advertising platform

Maximize B2B Revenues: Leverage moLotus for digital transformation, data-driven insights, and strategic alliances - driving revenue growth, customer acquisition, engagement and retention. Visit https://www.molotus.com/

[sysaler]

How You Can Get Quotes From Multiple Vendors At Once? Sysaler

One efficient way to obtain quotes from multiple vendors simultaneously is to utilize request for quotation (RFQ) processes or online quoting platforms. Here's a step-by-step guide:

Step 1 Identify Vendors

Step 2 Create RFQ

Step 3 Distribute RFQ

Step 4 Set Deadline

Step 6 Review Quotes

Step 7 Negotiate (if necessary):

Step 8 Select Vendor

Step 9 Notify Unsuccessful Vendors

By following these steps, you can efficiently gather quotes from multiple vendors, enabling you to make informed decisions and secure the best value for your needs.

Request a demo today and find out how we can help you save time, effort and money!

Visit our website: www.sysaler.io

Call To Book Demo: 09971679441

[modascher]

Hello,

Are you looking for the best and accurate skip tracer for your real estate business? I'm an expert in all types of real estate leads with skip tracing, I'm one of the best and accurate skip tracers for the real estate business.

[geniusmarketer101]

Beyond Words: Audience Engagement with Interactive Content Marketing

In the ever-evolving landscape of digital marketing, where capturing and retaining audience attention is paramount, the role of interactive content marketing has emerged as a game-changer. This blog will explore the dynamic realm of interactive content, delving into strategies and examples that go beyond traditional text, creating a vibrant and engaging experience for your audience.

The Power of Interactive Content:

Traditional content has its place, but interactive content takes audience engagement to a whole new level. It invites active participation, transforming a passive audience into an involved community. Interactive content can include the following:

Captivating with Quizzes and Assessments:

Quizzes and assessments are not only entertaining but also educational. Create interactive quizzes that allow your audience to test their knowledge or personality. Assessments can provide personalised insights, positioning your brand as a valuable source of information. The key is to strike a balance between fun and informative content.

Dynamic Polls and Surveys:

Harness the power of opinions with dynamic polls and surveys. Invite your audience to share their thoughts on relevant topics, product preferences, or industry trends. This not only engages your audience but also provides valuable insights that can shape your content strategy and offerings.

Visual Appeal with Infographics and Interactive Graphics:

Transforming data into visually appealing formats is a hallmark of effective communication. Leverage interactive infographics and graphics that allow users to explore information at their own pace. This visually stimulating content enhances understanding and leaves a lasting impression.

Calculators for Personalised Experiences:

Bring personalization to the forefront with interactive calculators. Whether it's a financial planning tool, a fitness calculator, or a product pricing estimator, calculators provide a hands-on, personalised experience. Users appreciate the practical value and are more likely to engage with your brand.

Storytelling through Interactive Videos:

Elevate your storytelling game with interactive videos. Rather than a passive viewing experience, interactive videos allow users to make choices, shaping the narrative as they progress. This immersive form of content keeps viewers engaged and invested in the storyline.

Gamification for Fun and Learning:

Introduce an element of fun and competition with gamified content. Whether it's a trivia game, a scavenger hunt, or a challenge, gamification creates a memorable and enjoyable experience. Users are not just consumers; they become active participants, fostering a sense of community around your brand.

User-Generated Content Contests:

Turn your audience into content creators through interactive contests. Encourage users to submit photos, videos, or ideas related to your brand. Not only does this foster a sense of community, but it also provides a stream of authentic content that resonates with your audience.

Interactive Webinars and Live Q&A Sessions:

Take engagement to real-time interactions with interactive webinars and live Q&A sessions. These platforms allow direct communication with your audience, addressing their queries and providing valuable insights. The live element adds authenticity and a sense of immediacy.

Measuring Success with Analytics:

As with any marketing strategy, it's crucial to measure the effectiveness of your interactive content. Utilise analytics tools to track engagement, interaction rates, and user behaviour. Understand what resonates with your audience and use these insights to refine and optimise your future interactive content efforts.

In conclusion, interactive content marketing offers a powerful avenue to elevate your brand's presence and foster genuine connections with your audience. Move beyond traditional text and embrace the dynamic possibilities of quizzes, polls, infographics, videos, and more. By actively engaging your audience, you not only capture their attention but also build a community that values your brand's contribution. Start your journey into the world of interactive content today and watch as your audience becomes not just consumers, but enthusiastic participants in your brand story.

[works-ez-works]

How is Global Market research different from market research:

The scope of Global market research is broader, requiring a more comprehensive and adaptable approach to navigate the intricacies of a world where borders are no longer limitations but rather points of convergence for businesses seeking a global perspective. While both types of research share common objectives, global market research introduces new horizons by considering the diverse regulatory environments, cultural nuances, and economic variations that characterize the interconnected global marketplace. Market research is traditionally localized, centered on a specific geographic area, but Global market research transcends these boundaries. Let’s have a broader picture of how Global market research paves new and newer ways. 

EZ provides a suite of Business Support Services that has disrupted the traditional agency model through innovation and the use of AI. The CEO of EZ, Joy Sharma during his years at McKinsey discovered that with growing work pressure, the tactical bandwidth was being exhausted. One has practically little time to do basic yet necessary things. The company understands the challenges and requirements of its clients better than the other competitors in the market precisely because its inception was a result of those challenges.

[jjbizconsult]

Marketing Blindfolded? Ditch Gut Feelings with This Metric Masterclass