#cutecircuit

[milksockets]

cutecircuit in textile visionaries: innovation + sustainability in textile design - bradley quinn (2013)

[novateru]

Создана «звуковая футболка», которая изменит спортивные трансляции для глухих болельщиков

Инновационная рубашка, разработанная CuteCircuit, использует передовую тактильную технологию для преобразования звуков стадиона в захватывающие физические ощущения. Подробнее.. https://novate.ru/news/8811/?utm_source=dlvr.it&utm_medium=tumblr

[mollytatlisu]

Critical Thinking Lecture 3

In todays final critical thinking lecture we discussed current innovations and how they are impacting the fashion and textiles industry. Such innovations are separated into 3 sections; smart textiles, innovative technology and innovative design.

Smart textiles can be performance enhancing or aesthetic, and they improve peoples everyday lives as well as benefiting the industry, healthcare sector and the environment. An example of this is “CuteCircuit”, which is a brand that was founded in 2004 and is the first brand that sells wearable technology. They invented whats known as the “hug shirt”, which allows people to send long distance hugs to their loved ones. The garment runs using Bluetooth, allowing you to record your hug on a mobile and send it like you would a text or carry out a phone call.

Innovative technologies in terms of fashion and textiles includes things such as digital clothing, augmented pattern design and blockchain technology. What I found most interesting amongst these ideas is the debate around digital fashion. Although it aids the environment in the sense that it reduces waste and hopefully the amount of garments being produced, I think it promotes consumerism habits by making “clothing” too readily available and accessible therefore pushing fast fashion just in a different sense. Although digital fashion has potential I don’t think there is a particular use or gap in the market for it currently.

An example of innovative design is the use of 3D printing; which allows for custom-designed clothing that’s more environmentally friendly. Although this sounds good technology currently only allows for solid, structurally sound forms to be produced which doesn’t allow for much movement within clothing; making it useful only in particularly situations, such as throughout the work of Iris Van Herpen. A 3D collection of hers that I’ve shown below that was made in partnership with Parely uses upcycled marine debris to showcase the fragility of marine ecosystems; not to be worn for everyday purposes but to showcase a cause. Additionally this would not be useful for the development or future of our brand; because at its heart is comfort which is something 3D printing can’t provide.

The second part of this lecture was a task we had to carry out in our groups. We had to identify how technologies such as the ones above could aid the development or future of our own brands; helping us inform the future slides of our presentations.

In terms of smart textiles I wanted to refer back to an article I researched previously about the cost of living crisis, “Cost of Living: Product Priorities- warming up the home” (2022) that touches on the idea of portable heaters; leaning into the concept of the heater warming up the person as oppose to the space; which I think with future technologies could be integrated into our clothing in order to keep our customer warm. This could translate to more modernised heating pads or hot water bottles that could be incorporated into clothing. Similar technology that exists already that we could utilise is something developed by Tommy Hilfiger, which uses a subtle cord in the lining of the jacket that connects to solar panels on the back of the jacket to turn it into a walking energy source. Although they created this in order for their customer to be able to charge their phone on the go; the same principle could be applied with the solar panels to create heat and therefore comfort. Continuing with smart textiles we found a material named mycelium which is a cheap, self growing bio material that could be swapped for plastic based insulation in our puffer jackets and trousers to make them more sustainable.

For innovative technology we looked into pattern cutting and how we could utilise that; discovering that it would allow us to cut down on waste and target areas most susceptible to the cold. We could also use blockchain technology to determine the authenticity of material sources etc; giving our products a more sustainable edge.

As I explained earlier on in the post, innovative design methods such as 3D printing aren’t particularly applicable to our products yet; as most of these methods only allow for structurally solid forms which offer no development to our garments at all.

I found this task helpful as it set us up with some useful information that we will need when forming the future slide of our brand pitch presentation; as well as increasing our awareness around how quickly things are developing, showing us the importance of leaving room for development within our brand; considering the future as well as the present.

[isabelpemberton]

FAS3002- Reference list

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Duncan, C. (2020) Boohoo 'Facing Modern Slavery Investigation', The Independent. Independent Digital News and Media. Available at: https://www.independent.co.uk/news/uk/home-news/boohoo-leicester-factories-modern-slavery-boohoo-leicester-factories-modern-slavery-investigation-coronavirus-coronavirus-fast-fashion-a9602086.html (Accessed: February 23, 2023). 

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Hayes, A. (2023) Consumerism explained: Definition, Economic Impact, pros & cons, Investopedia. Investopedia. Available at: https://www.investopedia.com/terms/c/consumerism.asp (Accessed: February 23, 2023). 

Iftikhar, N. (2021) Pregnancy body odor: Causes and solutions, Healthline. Healthline Media. Available at: https://www.healthline.com/health/pregnancy/pregnancy-body-odor#takeaway (Accessed: February 22, 2023). 

Jalli, A. (2021) Neutral colors: What are they? why use them?, Medium. Bootcamp. Available at: https://bootcamp.uxdesign.cc/neutral-colors-1fc82ea81c71 (Accessed: February 2, 2023). 

Javaid, S. (2022) Top 4 ai use cases in fashion in 2023, AIMultiple. Available at: https://research.aimultiple.com/ai-in-fashion/ (Accessed: February 9, 2023). 

Kapfunde, M. (2022) Blockchain in fashion: Is it ready?, The Interline. Available at: https://www.theinterline.com/2022/03/10/blockchain-in-fashion-is-it-ready/ (Accessed: February 23, 2023). 

Kiersz, A. and Akhtar , A. (2019) Suicide is gen Z's second-leading cause of death, and it's a worse epidemic than anything millennials faced at that age, Business Insider. Business Insider. Available at: https://www.businessinsider.com/cdc-teenage-gen-z-american-suicide-epidemic?r=US&IR=T (Accessed: February 23, 2023). 

Kumar, B. (2022) How to build your own brand from scratch in 7 steps (2023), Shopify. Available at: https://www.shopify.com/blog/how-to-build-a-brand (Accessed: February 2, 2023). 

Lewis (2013) Fred Perry marketing blog, Fred Perry Marketing Blog. Available at: https://fredperryuwe.wordpress.com/ (Accessed: January 26, 2023). 

Little, L. et al. (2018) Working while pregnant: How women cope with unsupportive organisations, LSE Business Review. Available at: https://blogs.lse.ac.uk/businessreview/2018/09/12/working-while-pregnant-how-women-cope-with-unsupportive-organisations/ (Accessed: February 23, 2023). 

Murphy, A. (2019) What design students need to know about design innovation, MASTERSTUDIES. Available at: https://www.masterstudies.com/article/what-design-students-need-to-know-about-design-innovation/ (Accessed: February 26, 2023). 

Pack of 50 medium white corrugated postal boxes - 305 x 203 x 102mm (2023) Wholesale Gift Boxes & Jewellery Packaging by Tiny Box Company. Available at: https://www.tinyboxcompany.co.uk/medium-white-corrugated-postal-box-305x203x102 (Accessed: February 27, 2023). 

Packaging waste: Prepare for extended producer responsibility (2022) GOV.UK. Available at: https://www.gov.uk/guidance/packaging-waste-prepare-for-extended-producer-responsibility (Accessed: February 27, 2023). 

Product (2023) JoJo Maman Bebe. Available at: https://www.jojomamanbebe.co.uk/product (Accessed: February 28, 2023). 

SDGS (2023) The 17 goals | sustainable development, Goals. Available at: https://sdgs.un.org/goals (Accessed: February 23, 2023). 

Sharkey, L. (2015) All you need to know about Balmain for H&M, The Independent. Independent Digital News and Media. Available at: https://www.independent.co.uk/life-style/fashion/features/balmain-x-h-m-all-you-need-to-know-about-the-collaboration-a6674291.html (Accessed: February 22, 2023). 

Singer, M. (2020) Can fashion be political?, Vogue. Available at: https://www.vogue.com/article/charting-the-influence-of-politics-on-fashion (Accessed: February 23, 2023). 

Spencer, M. (2020) Acne Studios RTW Fall 2020, WWD. Available at: https://wwd.com/fashion-news/shows-reviews/gallery/acne-studios-rtw-fall-1203441847/acne-studios-rtw-fall-2020-11/ (Accessed: February 26, 2023). 

Team, M.B.A.S. (2021) H&M Marketing Strategy & Marketing Mix (4PS), MBA Skool. MBA Skool. Available at: https://www.mbaskool.com/marketing-mix/services/16924-h-and-m.html#price (Accessed: February 22, 2023). 

Technological Innovations (2023) CEOpedia. Available at: https://ceopedia.org/index.php/Technological_innovations (Accessed: February 24, 2023). 

TheSchoolOfLife (2023) What is a good brand?, The School Of Life. Available at: https://www.theschooloflife.com/article/what-is-a-good-brand/ (Accessed: February 16, 2023). 

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Valades, B. (2022) What is dior's marketing strategy?: Blucactus, BluCactus Digital Marketing. Brenda Valades http://blucactus.blue/wp-content/uploads/2018/02/blucactus-logotipo-eng.png. Available at: https://blucactus.blue/diors-marketing-strategy/ (Accessed: January 26, 2023). 

Website traffic - check and analyze any website | Similarweb (2023) Similarweb. Available at: https://www.similarweb.com/ (Accessed: February 22, 2023). 

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Yurday, E. (2023) Average Household Savings & Wealth UK 2023, NimbleFins. NimbleFins. Available at: https://www.nimblefins.co.uk/savings-accounts/average-household-savings-uk (Accessed: February 23, 2023). 

[kate-bashford]

FAS3002 Future of Fashion Lecture

Following the industrial revolutions, the fashion industry was able to grow and radically change. This is something that seems to be happening currently too in a fourth industrial revolution, mostly when looking at AI and 3D printing. We explored Smart Textiles, specifically the smart textiles that benefit the wearer and industry. We were introduced to the digital garments of CuteCircuit, and how they were the first brand to create fabrics with technology embedded in their structure. When looking at their growth, we saw how they have developed interactive light garments, and how they incorporate leather alternatives that are more environmentally friendly. Indeed, in my own research I discovered how self healing fabrics could be used in our brand. This is the notion that fabrics would only need water to repair itself, making them “sans needles” (Palma, 2016). This would be beneficial for a mother as it would save time and make it easier to repair as damage would be likely with a young child. The fabric structure is pictured above.

We then looked at innovative technologies with practical purposes, for example, digital clothing. This can decrease the impact on the environment, however I discovered how the metaverse is predicted to be responsible for 2.7 billion metric tonnes of carbon emissions per year by 2030 (Bunge, 2022). Similarly, we looked at how this could be the future as fast fashion brands such as Bershka and Adidas have connections with digital brands to push for this more in the future. When exploring the Metaverse, we saw how it was largely unpopular and had many issues in terms of people's enjoyment and engagement. In relation to this, the high levels of waste caused by running these platforms and the materials used to create them. Hence, one questions the true future of virtual fashion as a more sustainable form of clothing and art. 3D printing, however, seems to be a fairly more viable innovative technique as it is significantly more time efficient than current systems. However, elements like the wearability and comfort of the garments are criticised, and the quality control of the pieces cannot be met. This is something that might be developed more in the future, however it is unlikely to be something that is developed the most in the coming months. 

To further my development, I shall explore more of these elements that apply to our group project, and will see how these will most likely change in the future. This is something we will explore in groups too, in order to develop and push one anothers understanding of the future of fashion. 

Bunge, D (2022) Metaverse Fashion Raises Ethical Questions: What You Need to Know. Available at: https://goodonyou.eco/metaverse-sustainability/ [accessed 9 February 2023]

Palma, A (2016) Self-Healing Textile: Welcome to the Age of Clothes that can Heal Themselves. Available at: https://futurism.com/self-healing-textile-welcome-to-the-age-of-clothes-that-can-heal-themselves [accessed 9 February 2023]

[mandeepbainss]

Critical thinking lecture 3

CURRENT FASHION & TEXTILE INNOVATIONS – WHAT’S NEXT?

During this lecture there were three key areas we focused on Innovative smart textiles, Innovative technology and Innovative design.

In the 18th and 19th centuries the first and second industrial revolutions mechanised the making of clothing and changed the fashion industry forever. In the mid 20th century the third industrial revolution hugely impacted technology and data analysis which once again changed the way the fashion industry worked. In todays world we could say we are yet again facing another industrial revolution with rapid development of technologies such as artificial intelligence which may once again change how the fashion industry works.

Smart Textiles is the development of textiles to improve human’s everyday life, to benefit the industry, the health care sector and the environment. Smart textiles are split into two categories aesthetic and performance enhancing.

Aesthetic smart textiles are supposed to create an immersive sensory experience with the use of lighting and sounds etc. For example the brand CuteCircuit created a mirror handbag that is made out of ultralight-weight aerospace aluminium and laser-etched acrylic mirror that let the light from the white LEDs shine through to create amazing animations and display messages and Tweets.

Performance enhancing smart textiles are often used by sports personnel as they can wear clothes with sensors which track their performance. These clothes use the same types of technologies often found in smart watches such as Fitbits.

There were three types of innovative technology we looked at during this lecture. The first being 3D digital clothing collections. Digital clothing is something that many people do not understand as it looks as though it I just filters. Digital clothing is the fashion industries attempt at keeping up with the ever growing meta verse. The positives of digital clothing is that it allows so much room for creativity and is argued to be an environmentally friendly practice.

The next type of innovative technology we looked at was augmented pattern design. In Augmented Fashion BRIA reimagines the fashion design process itself by turning manual garment creation into a digitised process, to speed up design and manufacturing and drastically reduce textile waste and carbon emissions, however it assists the growth of fast fashion.

The third type of innovative technology we looked at was blockchain technology. A blockchain is, in the simplest of terms, a time stamped series of immutable records of data that is managed by a cluster of computers not owned by any single entity. Each of these blocks of data is secured and bound to each other using cryptographic principles. The blockchain network has no central authority it is the very definition of a democratized system. Since it is a shared and immutable ledger, the information in it is open for anyone and everyone to see. Hence, anything that is built on the blockchain is by its very nature transparent and everyone involved is accountable for their actions. The benefits of this are that is prevents fraud as all components are traceable, its faster supply and purchasing of goods and it records the product from the source , verifying its sustainability.

When looking at innovative design we focused on artificial intelligence in fashion and 3D printed fashion. Artificial intelligence is continually being developed to be smarter than ever. Brands such as acne studios have utilised this technology to help deign and create their A/W 2020 collection. As a result, the runway show presented perforated shirts that referenced digital glitches, polo shirts without buttons (as the neural network did not understand buttons), and distorted snake prints covering the entirety of suits and oversized cape-like coats. Hypebeast.com 2020

3D printing fashion is something that brands such as Iris van herpen have already taken on board by using 3D printers to print embellishments for different designs. This is something we considered as a future innovation for our own brand since we will be elevating our garments by using South Asian Inspired embellishments.

References:

Rosic A, 2021 Block Geeks Available: https://blockgeeks.com/guides/what-is-blockchain-technology/Accessed 2.3.23

Youtube 2019 BRIA Augmented Fashion

https://www.youtube.com/watch?v=bK83Z5lfWY4 Accessed 2.3.23

Jan Kees Mons, March 11, 2020 9:52 am, Smart textiles improve athlete performance: 4 awesome reasons why assessed at: https://sporttomorrow.com/4-awesome-reasons-why-smart-textiles-improve-athlete-performance/ 2.3.23

CuteCircuit 2022. Available: http://cutecircuit.com/biography/ Accessed 8.2.23 

 Ignasi Sayol, Smart Fabrics, a technology that revolutionizes experiences available at : https://ignasisayol.com/en/smart-textiles-can-be-programmed-to-monitor-things-like-biometrics-measurements-of-physical-attributes-or-behaviours-like-heart-rate-which-could-help-athletes-dieters-and-physicians-observing-pat/ accessed: 2.3.23

UX Collective 2012 Design principle: Aesthetics

Available: https://uxdesign.cc/design-principle-aesthetics-af926f8f86fe Accessed 2.3.23

[ameliataylor-beken]

Critical Thinking Lecture 3: Current Fashion & Textile Innovations - what's next?

In today's lecture we learnt about different technological innovations and how they impact the fashion and textile industry.

We began by learning about 'smart textiles'. The idea is to utilise textiles to improve people's day to day lives and the concept is split into 2 categories (aesthetic and performance enhancing). One example of a brand that is pioneering this is CuteCircuit, who in 2002 developed the 'hug shirt' which mimics the sensation of a hug using sensors imbedded in a digital print. Although this invention received an award for being one of the best of the year by Time Magazine (2006), as a class we were unsure about what the customer demographic would be and whether in reality this was a commercially viable product. CuteCircuit have also created 'the silver twinkle slip dress', which 'illuminates in a host of colours and changes with your movement'. For our brand, we feel that we could incorporate this kind of motion sensor, LED technology, if we were ever to branch out into occasion wear, as we feel that this would work effectively on more extravagant garments.

We then looked at innovative technologies, discussing 3D digital clothing, augmented pattern design and blockchain technology. Innovative technology and design can work hand in hand to create better fitting and more sustainable clothing. For example, Synflux have developed a system in which they use 3D scanning to take someone's measurements and then use a computer algorithm to find a design pattern that creates the least amount of fabric waste. We also looked at digital clothing, discussing the pros and cons for fashion brands. The aim of brands such as DRESSX to reduce consumption, seems to currently be overshadowed by a number of issues, such as designer's lack of experience, certain materials not rendering well and a high production cost.

Moving on to innovative design, we then looked at artificial intelligence and 3D printing. Fashion brand Acne Studios' A/W 2020 collection utilised AI technology and a computer algorithm to produce garments based off the brand's previous designs. The results were garments with holes and sections missing to reference digital glitches, as well as shirts without buttons and warped prints. As well as designing products, AI can also assist in trend forecasting, visual merchandising and improved customer personalisation. One example of this is Uniqlo having stores with 'UMood' kiosks, which measure a customer's reaction to certain styles and colours using neurotransmitters and recommend products based off this data. The final thing we looked at in this lecture was 3D printing. There are many positives to using 3D printing in fashion, including reduction of waste, customisation and an increased speed to market. Our group felt this could be an interesting thing to explore, as we wanted to use embellishments like beads and sequins on our garments, which are traditionally not environmentally friendly but could be made more so using 3D printing.

[minervainthedark]

Designed by Francesca(@francesca_cutecircuit) Category : Fashion designer / Digital artist Co founder : CuteCircuit(@cutecircuit) YouTube : https://buff.ly/3GB5nA5 We are on a mission to discover up-and-coming global creative talent and create a platform to support them. Tag us for a chance to be featured. (at Shanghai, China) https://www.instagram.com/p/CnWomvoPyf5/?igshid=NGJjMDIxMWI=

[lamaisongaga]

FASHION CREDITS: “BORN THIS WAY” BY NICK KNIGHT

Lady Gaga personally enlisted the incomparable Nick Knight to capture her essence for the album visuals of her third studio masterpiece, "Born This Way." In a stunning collaboration that melds Gaga's avant-garde vision with Knight's unparalleled photographic artistry, the album visuals promise to be nothing short of iconic.

The shoot, which took place in London, was styled by Nicola Formichetti in assistance of Tom Eerebout and Anna Trevelyan. Hair by Sam McKnight who used hair sculptures by Bob Recine, makeup by Val Garland and nails by Marian Newman. Prosthetic horns by Millennium FX.

I believe a look I don’t have to introduce you to is Gaga’s bespoke Mugler moulded black leather bodice with matching hat and her alien platform boots made in collaboration with Nasir Mazhar...

... and her bespoke Tom Tom Fashions “Born This Way” hand-painted oversized grey leather biker jacket and sleeveless vest, both customized with brushed gold-tone stud details.

Custom black leather Unicorn heelless platform ankle boots by Noritaka Tatehana completed the look.

The second sickening Mugler moment, head-to-toe again! Gaga’s black latex oversized biker jacket is from the Fall/Winter 2011 “Anatomy of Change” menswear collection...

...which were paired with custom lattice platform boots with knife heels.

The provocative latex tuxedo with 3D breats, Gaga wore in these shot, was custom-made for her by London-based fetish-to-fashion label Void of Course!

For these shots, Gaga poses fiercely in a black leather and lace bra from Allure Lingerie.

Her other bra,  signed by French lingerie house Kiki de Montparnasse, is Ingenue in beige Leavers lace.

Here, Gaga is rocking a full vintage denim look. I immediately recognized from the embroidery details on the back pockets that her Hercules cut-off shorts are by Levi’s.

Of course, the Pleaser Xtreme-1020 boots in black vinyl completed the look.

Talking of denim. The vintage Lee stone washed denim pants were purchased at the Beyond Retro store.If you belong to the vintage lovers community, this is a little paradise, so brooowse the site while you are there!

She also wore an Agent Provocateur strapless satin bustier top with sweetheart neckline.

Here, the Italian-American entertainer wears the heavy crystal Diamond Virgin dress with its matching bejeweled silk briefs, crystal headpiece draped around her body, and Ikarus winged crystal shoulder piece (worn as headpiece) by German clubwear designer and couturist Lorand Lajos.

She also rocks a custom Rodrigo Otazu bejeweled face piece and heelless crystal-embellished platform boots from Dutch designer Jan Taminiau’s Fall/Winter 2010 “Reflections” Haute Couture collection.

Next, Gaga is wearing a design by Austrian fashion designer Daniela Karlinger. The shape outfit, which comprises a strapless geometric dress and cape belong to Daniela’s 2009 “Organic Shape” collection.

You should definitely check out the website of this young talent.

The bubble is actually a dress by Philips Design, made in collaboration with CuteCircuit and Studio XO, as part of their “Skin Probe Project” that examines the future integration of sensitive materials in the area of emotional sensing – the shift from ‘intelligent’ to ‘sensitive’ products and technologies. The project explores skin, body and future integration of sensitive textiles in garments.

Bubelle, also known as “the blushing dress”, introduced to the world in September 2006, intended to convey “the emotional state of the person wearing the garment through 18 separate miniature projectors located between the layers of the garment. A series of biometric sensors collect data such as heart rate, respiration and galvanic skin response, and this information is then interpreted and equated to certain moods and emotions, which in turn are visualized by altering the intensity, shape and colors of light generated by the projectors”.

A pair of Pleaser’s PVC & perspex Xtreme-801 platform mule sandals complete the look.

Another piece, I don’t really have to introduce to you, is her custom Atsuko Kudo flesh-colored latex catsuit with contrasting black zippers all over.

The insane sculpturesque alien vessel-inspired shoes were custom-made for this shoot by German artist and sculptor Rein Vollenga using epoxy resin!

I was told by Rein Vollenga that the shoes were part of a full look, which included this bone structure nude epoxy breast plate!

The purple and orange slime outfit was created by Dutch artist Bart Hess who also collaborated with Gaga on the “Born This Way” video.

Bart works in primitive and infinite ways. He works with his instinct and starts by using a material on the body, exploring volumes and ways of re-shaping the human silhouette. In fast speed, expelling all his creative energy.

He creates imagery that captures future human shapes and new body forms. He’s discovering a low-tech prosthetic way for human enhancement.

Her extra large black perspex hat hails from Charlie Le Mindu’s Spring/Summer 2011 “Detox Retox Botox” collection.

The patent platforms with metallic heels belong to Alexander McQueen’s Fall/Winter 2007 “In Memory of Elizabeth Howe, Salem, 1962″ collection (pictured in different swatch).

[isabelpemberton]

FAS3002- Critical thinking lecture week 3

The fashion industry is constantly changing, and the future of fashion is already in motion. The future of fashion can be split into 3 innovation topics, these include smart textiles, innovative technologies and innovative design. Smart textiles relate to fabrics and textiles being created that improve peoples' everyday life. These can fall into 2 categories, aesthetic and performance enhancing. Aesthetic design relates to all the senses not just visual and one brand that has capitalised on this is CuteCircuit. CuteCircuit is the first wearable technology fashion brand, mixing together the use of smart fabrics and technologies with leading designs to create products that not only look good but captivate the senses (CuteCircuit, 2022). Performance enhancing textiles assist in human functions by monitoring different aspects such as body temperature, UV protection and breathability. Fabrics with anti-odour technology is just one example of how the fashion industry is changing in a more sustainable and caring direction. One company that has created this fabric is X-STATIC. They use pure silver embedded in the fabric which acts as an anti-bacterial, odour control and thermal regulation (TiongLiong, 2023). Smart textiles could be the future of maternity clothing as the use of body monitoring with features such as recording heart rate and body temperature could be appealing to pregnant people.

A technological innovation is a new or improved product or process whose technological characteristics are significantly different from before (CeoPedia, N.D). In fashion and textiles this relates to the use of technology in creating new ways to design clothes. 3D digital clothing is an example of one of these new innovations. Digital clothing allows for a more creative output as there isn't a need for realism. It also decreases the impact clothing has on the environment as materials are not needed to create garments. The downside to digital clothing is that it requires professional training as it's a newer skill that must be learned. There are limits to what can be done digitally as not all fabrics have been created in code yet. For a maternity brand the use of digital clothing did not mesh together so instead we looked at the process of blockchain technology. Blockchain technology is a digital record that cannot be changed, it records the entire process of a products originality (Hayes, 2022). This gives customers a chance to see where their products are actually coming from and what they are made of, giving them peace of mind. For pregnant people this can be very appealing as the need for comfort and security becomes a priority.

Lastly innovative design is 'a process of identifying, pinpointing, and understanding the needs of the user or audience' (Murphy, 2019). In fashion two examples of this are artificial intelligence fashion design and 3D printed fashion. Artificial intelligence fashion design or AI for short is the process of inputting data and algorithms in order for the computer to create the designs for clothing. Acne studios used this method for their autumn/winter 2020 collection. Working with Robbie Barrat, they used artwork from the Old Masters to create the new womenswear (Spencer, 2020).

The use of AI design tools to create clothing designs from text descriptions and previous data would help create a maternity line that catered to the customers wants and needs. In becomes more personal to the clientele making it more desirable.

[ashleighebe26]

Lecture - Critical thinking 3

In our last critical thinking lecture we were looking at innovations that exist and are being developed for the future of the fashion and textiles industry. We looked at three topics within innovation.

The 18th and 19th centuries, which were the 1st and 2nd industrial revolutions, harnessed water, steam, and electric power to mechanise the making clothing and then mid-20th century, the 3rd industrial revolution, the information and data analysis radically changed the business of fashion, Abnett K 2016.

The first topic within innovation is SMART textiles which is the development of textiles to improve human’s everyday life, to benefit the industry, the health care sector and environment. This is split into two categories, aesthetic and performance enhancing.

Aesthetic

Within the aesthetic category we looked at wearable technology and looked specifically at things like the hug shirt, which is a shirt that allows the person wearing it to send another person hugs over distance. It was invented by CuteCircuit and they are the first wearable-technology fashion brand, intergrading fashion design with  emerging technologies and smart fabrics. The also made the SoundShirt PRO which is similar to the hug shirt but with the haptic actuators, which have the ability to provide localised bodily sensations and tactile effect, so it can then be used for music, hugs, and videogames and even for live concerts when the venue has the QPRO systems. The SoundShirt creates a more immersive augmented and VR experience thanks to the additional haptic actuation modules. We then have interactive fashion and this includes the Prismatic dress by CuteCircuit, which is made out of mesh and 100% of it is covered with sequins. It has a discreet zip on the back and on both wrists. The dress is work over a nude body tone with motion reactive luminous decoration and micro-LEDs that shine through to create amazing animations. They also have the mirror handbag, the silver twinkle slip dress, and the running jacket.

Looking at alternatives to leather, we looked washable paper using trees to create washable paper that is durable, splash and tear resistant. Mylo which is grown from mycelium, the underground roots of mushrooms, which has a low impact on the environment, a 2 week growth period and uses less water than animal leather. Lastly grape leather as in the wine production grape skins, stalks and seeds are discarded. They are the dried out and pulverised into a powder that is combined with non-toxic chemicals and oils to produce leather, as well as Pinatex pineapple leaves which is tough and sturdy.

Performance and Enhancing textiles.

Within the performance and enhancing textiles section of SMART textiles there are things like programmable features like the ability of the material to change on demand, self-healing materials that are able to repair themselves which will increase product life but also allows than to operate effectively in hostile environment and purifying materials that have the ability to filter out environmental hazards, creating pollution-free habitats.

 Moving on to innovative technologies which is the application of scientific knowledge for practical purposes, especially in industry. The first thing we looked at was digital clothing and this something that has had a positive impact on the fashion industry as there is a larger outlet for creativity and experimentation, a decrease in the damaging impact on the environment and retailers can address more varied demographics. Next is Augmented pattern design that removes the pattern cutting stage and its stage but it assists the continuing growth of fast fashion and doesn’t change consumerist habits. Fashion design practice wastes 15% of fabric, Synflex has come up with a way to reduce fabric waste by creating clothes that fit a person’s body perfectly, Springwise. Also within this there were brands like Bershka who have collaborated with dressx and how they believe that the clothes that are produced today is way greater than humanity needs and that there are ways to produce less and produce more sustainably with their aim to shown that some clothes can exist only  in their digital versions. The more current concerns with digital clothing is that fashion designers aren’t trained in 3D modelling and it isn’t easy to convert sample patterns on to 3D models and even within that  3D artists would be needed. Also, not all codes do not exist for all fabrics, and brands and designers do not know how to utilise the potential of digital fashion. There is also blockchain technology which is a digital record that cannot be altered, details a products originality, that prevents fraud since all of the components are traceable, NFT’s (Non Fungible Token) which are traditional works of art like paintings that are valuable because they are one a kind but the digital files can easily be tokenised to be create a digital certificate of ownership that can then be bought and sold, as well as the metaverse.

We then looked at AI fashion and brands like Acne who have used AI technology alongside artist Robbie Barrat to design a fashion range for A/W 2020. Since the AI’s work would still be based on human creativity it would be producing its new concepts based on past examples though it might also blatantly copy existing designs but then again, so do humans, Bain M 2022, The End if the AI Fashion Designer is Getting Closer. As well as looking at 3D printing which is good for custom-designed clothing, it’s environmentally friendly as it reduces waste, uses of water & dyes and increases speed to market and supply chain, garments and footwear and can be printed within 24hrs. The only negatives about 3D printed fashion is the file piracy and authenticity, loss of manufacturing jobs and quality control, customers printing their own products.

After we had discussed each of the three different types of innovations, Natalie then got us to look at the three innovations within our own brands. As only me and Alex were in during half of the time, we managed to come up of three ideas and then told Basil as he came in half way through the task.  I thought of the first point as digital runways are things that I‘ve seen been before and thought they were quite good especially during Covid. The second point was Alex’s idea as there was a slide that talked about the self-healing features and from that she had the idea that our clothes would be one size fit all and the customer would be able to adjust the garments to however they wanted it to fit them. The last point was also my idea and since I’ve previously had to keep returning item back because it didn’t like how it looked on me or I just didn’t like the colour of it and then looking at the digital clothes that people could buy and even makeup brands like Nyx cosmetics do this thing where you can try on their lip gloss or lipstick on their website and have their QR codes by their products in store, so I thought why don’t we use that idea but with clothes and have the same of being able to save the garments that you’ve liked on a Wishlist and pretty much creating a digital wardrobe. For the rest of the day what I did was try and do more illustrations and then had a talk with Natalie about our group and how we have a good idea but there isn’t a clear idea what our brand is as hadn’t finalised what are brand is as well as mine and basil’s illustrations quite different from each other.

Whilst waiting for Natalie to finish talking to the other groups, I continued to do more illustrations.

[modaonlinemagazalari]

https://www.modaonlinemagazalari.com/moda-markas/cutecircuit/

CuteCircuit

[mikeshouts]

This Is SoundShirt, It Lets Deaf People Enjoy Music By Feeling It On Their Skin

Purposeful and meaningful tech.

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[metgalalooks]

Katy Perry

2009: Tommy Hilfiger

2010: CuteCircuit

2013: Dolce & Gabbana

2015: Moschino

2016: Prada

2017: Maison Margiela

2018: Versace

2019: Moschino

2022: Oscar de la Renta

[poppygill]

CRITICAL THINKING- SMART TEXTILES.

When we first began the discussion of smart textiles I found my eyes rolling into the back of my head. Call me old fashioned but whenever people start the conversation about colour changing garments or spray on jeans I feel like potentially we’ve taken it too far, however, today's lecture changed my mind. 

Firstly we spoke about what smart textiles actually are. They are the “development of textiles to improve humans everyday life, to benefit the industry, the health sector and the environment. Smart textiles are split into two categories aesthetic and performance enhancing”. We looked at Cutecircuit which are a smart textile-focused brand, they are all about designing interactive, wearable technological garments. One of the garments we looked at designed by them was a mini dress which reacts to the movement of whoever is wearing it by changing colour in my head I thought this was cool but I still didn’t understand how it appealed to the average consumer. 

We then began to speak about how future textiles will benefit, shape and even save lives in the future. We spoke about self-healing fabrics that can melt at low temperatures in order to repair, modified cotton which can clean itself when exposed to sunlight, dissolvable clothes may be able to help fashions sustainability problem. It was at this point where I began to see how using smart textiles in the fashion industry could benefit the world and not just me. 

We then had someone who works at the university come to speak to us about smart textiles, and it was at this point my mind began to wander away from the negativity I so strongly associated with smart textiles. Dilusha began by going over the basics with us about E- Textiles (Electronic textiles) “which are textiles that incorporate fibres and circuitry components within the structure of the textile”. He then went through the 3 generations of E-textiles, which showed us just how quickly technology in fashion is moving. Generation 1: Electronic devices are attached to the textile surface. Generation 2: Electronic circuitry is integrated into the textile structure. Generation 3: Electronics are embedded in textiles at a yarn level. We then briefly touched on chromic materials which are usually referred too as ‘smart materials’. Some of them are temperature- thermochromic, light (UV)- photochromic, chemical- chemochromic. These are all materials which can change colour in response to external stimuli. 

We were then shown some examples of some material which could change colour in response to a light being shone on it. The examples we were shown were top secret so it’s hard to get a hold of what I’m trying to explain but as a torch was being shown onto a printed t-shirt, colour began to appear on the t-shirt. After the lecture, I spoke to Dilusha as I was full of questions and fascination and he explained to me how different colours respond to the light and how for instance the colour black was much harder to get to appear as with yellow due to the pigment and yet colours like blue almost appear instantly. Using strong UV light will also make the colours appear more vibrant ie) the sun. It was after this lecture that I really began to look at smart textiles differently. I’m not sure whether it was the passion that came from Dilusha when he was speaking about smart textiles or whether it was because I learnt about the benefits of smart textiles and how it can improve everyday lives and not just in fashion as a trend.

This also made me think about how smart textiles could be applied to our own brand. AWE is about luxury materials such as velvet and silk and I have done some research into why silk isn’t considered a sustainable. “There are some ethical issues in the conventional method of silk production because it involves killing the silkworm before it emerges from its cocoon”. However, I also found out that natural silk is 100% biodegradable so for our brand it would be key to ensure the silk we use is 100% natural which would ensure the future of our brand as well as currently is sustainable.