#creativebriefs

[chehaylechandran]

BLOG POST 5-

{QUAKER OATS CREATIVE BRIEF DEBRIEF}

The creative brief is already following brand guidelines by staying on brand with the colors and font they are using in their brief. Already consumers know who is talking to them from two simple steps, color & font. From the beginning, you know what the objectives are that Quaker is trying to accomplish: increase brand awareness, and market share for Quaker Oats Oatmeal, Promote the health benefits of oatmeal as a nutritious breakfast option, and encourage customer engagement and loyalty. 

While there is no target audience they are trying to specifically target, you can assume the average 25-45-year-old, health-conscious individuals who live a busy life but seek to fulfill their body with nutritious meals would be enticed by this creative brief. On the contrary, it could also be well for families that are also in a time crunch but need healthy foods for growing kids. 

The key message Quaker is getting across is, “Start your day off right with Quaker Oats Oatmeal- the perfect breakfast choice for a healthier you.” It engrains into the minds of consumers that they care for you and want to fulfill the needs of their consumers wants. 

Their campaign theme “Morning fuel for champions,” creates a unifying concept that guides the creative direction, ensuring consistency and cohesion across various marketing materials. 

Creative elements are displayed in the brief like visuals, taglines, and key features. This gives the creative team a clear starting point and direction for design and content creation. Their tone and voice are described, ensuring that all marketing materials have a consistent and appropriate style that resonates with the audience.

The objective in this brief is to create more sales for Quaker Oats. Ways you can entice your audience is using numbers and charts which are presented in the infographic. It makes readers want to learn more about what is going on. 

Measurements of success are recorded by; an increase in sales revenue compared to the previous year, conversion rates from digital advertising, Tracking coupon code redemptions, and customer feedback and surveys to understand the impact of promotional strategies.

This creative brief is tailored to prioritize strategies and messaging that directly contribute to increased sales, making it clear that the campaign's main focus is on driving product purchases.

A couple of things that could benefit from changing the focus of wanting to change people's minds, but trying to relate to them in a way that has not been done before. Connecting with people on a level that has not been tried before when attracting consumers to the product.  Trying something new with people, because they are already tied into a category of a busy life, the need for a short and quick informative video for them to watch is going to increase their likelihood of buying it which would in return boost sales for the Quaker Oats company. 

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[petnews2day]

Dreamies investigation proves that the treats are irresistible to cats | Creativebrief

New Post has been published on https://petn.ws/gzgVU

Dreamies investigation proves that the treats are irresistible to cats | Creativebrief

Participants underwent rigorous testing. This included presenting the participants with fluffy toys, tickling them under their chin, asking if they had defecated in a neighbour’s garden, and seeing if they like the cat food. Comedically, the experiment concluded that the hypothesis was correct. The Cats, identified to be human and not pet food fanatics, left […]

See full article at https://petn.ws/gzgVU #CatsNews

[mikunziv]

Representation - It's about showing our world - Creativebrief

Show the reality of our life. I think seeing people who have learning disabilities and autism in a magazine advert would make me want to tell the ...

[robinprinceofchaos]

I hate that comic sans has become a meme and something people just decide to hate without any back story.

I know it really helps me and is 10000x more readable than *cough* anything else.

Please stop hating on comic sans when it helps so many people.

Dhjaskdkjf

(this is the longest post I've ever written soo)

[yvettestamant]

I'm so very honored to be a featured artist in Curatorial Volume 2. "Leaders of Contemporary Art" published by Capsul Books in Austraillia. This publication is a beautiful collection of artists around the globe providing commissioned art services for industry leaders in home decor, entertainment, and branding around the globe. If you would like to view my portfolio along with other talented artist you can click on the link in my bio. Thank you @capsulesbook for a beautifully curated publication. I cannot wait to get my copy in hand and reveal the contents. #capsulebooks #curatorialvolume2 #yvettestamant . . . . . #contemporaryartist #contemporarypainting #contemporaryart #globalartist #womenartists #womanartist #globalart #commissionedart #artcommission #creativebriefs #homedecor #homedesign #artistoninstagram #artpublishing #publishedartist #proffessionalartservices #homedecortrends #artprint #artprints #contemporaryartwork #leadingartists #leadersinart #fineartists #fineart #fineartist #paintings #illustrators https://www.instagram.com/p/CApjCUpnEi3/?igshid=ckcn6pcbnovm

[seriousplay]

JWT Creative Brief from 1987, more relevant today than ever.

[youronlinepublicist]

Creative Brief: What is a Creative Brief ? | How To Write a Creative Brief

A creative brief is a document wherein the strategy of a creative project is outlined. Know how to write one; its contents and types of creative brief.

Read More: https://youronlinepublicist.com/creative-brief/

[jasonartg476]

𝐁𝐥𝐨𝐠 𝐏𝐨𝐬𝐭 𝟑: 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐁𝐫𝐢𝐞𝐟

[chrisdashrob]

My submission for @posterspy and @eoneuk’s The House with a Clock in its Walls creative brief. @jackblack #posterspy #thehousewithaclockinitswalls #film #movie #creativebrief #alternativemovieposter #poster #clock #jackblack #graphicdesign #graphicartist #art #good #cool #chrisdashrob https://www.instagram.com/p/Bnk9f74lE0o/?utm_source=ig_tumblr_share&igshid=rowzpljrluq2

[madeliefbrouns]

Ivy for Ivy

For my creative briefing, Susanne came up with the idea of personalizing the plant so it matches it’s owner. Because the species of my plant is called Ivy and one of my roommates is also called Ivy I thought of giving the plant to her. As I’m moving out of our apartment it could be a ‘thank you for this year’-gift or a keepsake of me to her. The ivy can help Ivy to cope with her loneliness. I wanted to make a video for it, but it turned out quite bad because my laptop stopped working so I edited it on my phone... I will need to find a way to edit my final video. But you can watch this one through the link. https://youtu.be/jeKFDihiwuc

[fiekese]

Creative brief

GET: targetgroup

TO: reach objective

BY: call for action

[barneyibbotsonillustration]

I designed this machine for @playhouse_comp Here’s a guide to how it works... a. The alarm clock sounds, vibrating and causing the stone to fall off the drawer unit. b. The stone falls into the spoon that is mounted on the bicycle wheel. Its weight moves the wheel round. c. This moves the stuffed rubber glove towards the fan’s power switch, turning on the fan. d. The fan is activated, and blows air towards the balloon. e. The balloon is blown across the room, pulling the string upwards via the spool. f . This pulls the padlock up off the finely balanced see-saw. g. The upwards motion of the padlock causes the other end of the see-saw to pivot downwards, causing the weight to roll off the end. h. The downwards motion of the weight pulls the string taut, causing the hammer to pivot. i. The hammer knocks the toy car forcefully onto the track. j. The toy car completes the loop and knocks the melon off the shelf. k. The melon falls into the bucket, causing the bucket to move downwards on its string. l. The string pulls on the broom’s head, causing the other end to pivot towards the string. m. The knife on the broom handle severs the string and releases the cloche, which falls onto the alarm clock, muffling it in the process. ———————————————— Want to get involved? Read the full competition brief here: https://www.playhouse-competition.com/ #playhousecompetition #hackingthehome #play #playeveryday #playathome #playtime #designingforplay #designcompetition #competition #creativebrief #designbrief #charitycompetition #illustration #graphicdesign #2Ddrawing #3Ddrawing #technicaldrawing #furnituredesign #productdesign #toydesign #gamedesign #heathrobinson #rubegoldberg #chindogu #quarantine coronavirus #covid19 #nationalemergenciestrust https://www.instagram.com/p/B-2MzKbhJW4/?igshid=79bhwkrt8g49

[greymodelagency]

Alex B for #Dermalex. #Repost @alexb244 (@get_repost) ・・・ Excited to be in the Dermalex new campaign. It’s being shown on TV 📺 and other media. Thank you @greymodelagency! See it here http://creativebrief.com/new-work/view/6463?home=1 #dermalex #alexb244 #sarahteasdale #greymodelagency#greymodel #creativebrief #commercialshoot #silverhair#happyinmyskin #longhairdontcare (at London, United Kingdom)

[donnieboofficial]

Lexicon of The Ends - Branding: It's the perception that your ideal client (consumer) has when they hear or think of your company name, product or service. A brand should be an instant "Word Up", it should require very little deducing and pondering. Hustler's Ambition; Never Stop Learning, Eat Clean, Train Mean, Give Value and Get that Bag. Visually weaponize your content and use vernacular that appeals to your niche target audience, then unleash your visual narrative: it gets results. Stay CA All Day… ©®ative All Day. ▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃▃

[autisticadvocacy]

“Universal design can be incorporated into anything if it is thought about first.” 

[seriousplay]

The perfect brief to Andy Warhol from Mick Jagger. "...I leave it in your capable hands to do what ever you want...and please write back saying how much money you would like."