#copywriting industries

[corishadowfang]

What’s the craziest thing you’ve had to look up for a fanfic? Personally i just had to pull up SPECIFICALLY the third edition of the dsm for the new chapter of my fic im working on so i got curious,

I feel like most of the stuff I've had to research for fanfic is relatively boring, haha. That said, I did do a lot of research on sailing for On the Edge of Daybreak! I remember watching videos of people talking about how to sail and pausing every few seconds to take notes, haha.

[kylo-wrecked]

it's a first world, after all

a rant

These IOS/Mac system updates are tacky and, dare I say, counterintuitive for users but Great for The Apple Company.

Pixlr arbitrarily reChristening their basic photo editor tool (Pixlr Express) the "Free Online AI Photo Editor" is tacky and misleading even coming from an e-commerce/SEO """"POV""""

marketing jargon these days, my guys:

'CTC is the new DTC'

no:

DTC (direct-to-consumer) marketing cut 'the middle man' out of the purchase experience during a time (2020 hmm) when people were freaking out and wrested by a scarcity mentality

CTC (consumer-to-consumer) is an insidious ploy in which companies infiltrate online communities with bots and 'interns' to SELL YOU SHIT on Reddit, TikTok, X, and Instagram, THE advertising platform.

TL;DR I hate this new era of 'the internet,' and I will not do this work even if it buys me food. I’ll go back to stamping groceries.

[culmaer]

¶

[saraa-lancee]

As much as I do hate to be this person... what is staff supposed to do with bots?

Listen. They plague me. I hate them and if I could get rid of them this second I would. However, i get this seen thrown around a lot in arguments and criticisms about staff and this site in general and I'm just not sure it's fair?

Nobody on anti-Tumblr-staff Tumblr seems to have like. A solid response. Something that could be done. Like, is this really the only website yall are on or what? *everywhere has this problem*. Every platform. Every website. I whack bots with sticks on Facebook and Instagram and Snapchat (and definitely other platforms I don't personally use). Bots scan and steal and harass people on Reddit. This is NOT a Tumblr problem. And I'm just not sure it's realistically a Tumblr Solution.

It would be great to solve this bot thing. But seeing hateful people constantly saying "why not do something productive like get rid of bots" in response to anything positive said about Tumblr is irritating because I'm not sure this is something actually achievable, or at least not with the ease that a lot of people seem to assume.

[kraniumet]

friends please don’t talk like this about something you’ve created….

[fagmegumi]

if i dont get a job within the next month im gonna kill myself on livestream

[contentcafe]

Industrie-Texter

Als spezialisierte Industrie-Texterin erstelle ich präzise und zielgerichtete Inhalte, die dein Angebot klar hervorheben und deine Zielgruppe überzeugen. Ob Website-Texte, Broschüren oder Social Media – ich finde die richtigen Worte für deine Branche.

[roseband]

also in the trickle of info from the 8 hour fight that was michael going to CNY (which is why he got so stressed that he was shitting blood)

the reason the whore is doing this to us is cause she needs to "protect her son and the family's assets from me cause i have a single mom so she has to be poor so im probably out for their money and have to show my worth"

IM FROM FOREST HILLS WHAT THE FUCK?

like what in the misogynistic "but women can't have good jobs" brainrot is this, you've been in my moms building and seen the DOORMAN? if that wasn't a teeeeeeeny weeeeeny hint to the class divide between me and michael and it ain't in the direction this dumb slut thinks?? (Also like my moms /only/ upper middle class, I do not think this psycho knows what "rich" looks like in nyc and I have a few friends from temple as a kid who are rich rich (like non scholarship UNIS and horace mann students lol) cause I went to temple in fucking......forest hills) like for fucks sake my moms worth more than double these freaks stfu????? what fucking money? there's no money for me to be after?

WHAT THE FUCK

sorry that you're unskilled and can't make money, none of the women in my family can relate lul they're doctors, teachers at the top of the payscale, and accountants you freak????

also like any friend we've told about this have all literally had the same reaction of "wait...isn't erica basically a JAP lul" or "no one would think ericas with you for money unless they were insane or really fucking sexist cause like......shes a JAP"

like i literally will not touch my mom's money, HATE when she pays for stuff, will literally not allow her to pay for stuff and venmo her to be equal cause i earn my own and can do on my own but tf??? because i'm not buying luxury designer bullshit cause i don't need to wealth signal you think my family is poor and i'm out for your non-existent riches??????

[nicholasandriani]

Milan Kundera: The Maestro of Symbiotic Five – Remembering a Literary Alchemist and Master of Utmost Seriousness and Utmost Lightness Remembering a Literary Alchemist and Master of Utmost Seriousness and Utmost Lightness 📖 Favorite Quotes by Milan Kundera 🖋️ • “The only way to leave a trace of our passage on Earth is art.” • “The struggle of man against power is the struggle of memory against…

[missydurdenknowsbest]

9 common misconceptions about working in advertising

Working in advertising sounds like fun to many people — most of whom have no idea what it’s actually all about. I’ve worked in the industry for 15 years, nearly 5 in a successful agency. (Copy)Writing, proofreading, editing — been there, done that. Time for a reality check (sort of). It’s not that bad, I promise. 1) You are doing drugs all the time. LOL. Not on that paycheck. 2) Sex sells. No.…

[saadelk]

Un film corpo pour une industrie en pleine expansion suivant une approche peu commune.

[df-studios-limited]

Copywriting for Financial Institutions: An Ultimate Guide

If you are writing content for financial institutions, this blog will serve you well as it guides you on the best practices for developing content in the industry. Reach out to DF Studios for more best practices in other industries as well.

It’s no secret that financial institutions are under a lot of pressure these days. Consumers are more cautious with their money, and regulations are tighter than ever. So how can you make sure your financial institution stands out from the crowd? One way is to focus on your content. In a world where consumers are bombarded with marketing messages, your content needs to be sharp, on-point, and…

[starlight-bread-blog]

Things that happened in BoJack Horseman

A deep exploration of the 5 stages of grief through the stories of 3 people across time.

A realistic depiction of domestic violence, subtrance abuse, and how it all starts beautifully.

A story of a child Hollywoo star getting wrecked by life and fame which leads to an early death while also serving as a commentary of child celebrities and the way the industry can effect them.

A 50 almost taking advantege of a 17 year old and the long term effects on both of them.

A 20 minute monologue by the main character which is just a eulogy to his abusive mother (that got nominated for an Emmy).

A historically accurate story of a women from a luxurious family getting traumatized, and victimized by misogyny which leads her to a misrable life and becoming an abuser herself.

The full story of a couple getting married all the way to a divorce while unpacking why the marrige failed.

Also things that happened in BoJack Horseman

After many rewrites and changes, a movie ended up being a bimonthly curated box of snacks mid production.

Someone openned their own very unsafe DisneyLand, almost got sued but was saved because of a typo in the document copywriting DisneyLand.

An adult women dated 3 kids in a trench coat (which may or may not be a real adult).

A Hollywoo celebritie opened a store foor Halloween store for January with no floor, and Andrew Garfield fell down.

A character joined improv class that turned out to be a cult.

Character Actress Margo Martindale drive's another celebritie's bout straight to a ship full of spaggeti. Now the spagetti is cooking due to an ad that is actually a mirror, and because it's cooking, it's sinking straight to a city underwater. The Hot Sexy Killer Wale Uber and a celebritie who has just a bunch of spageti strainers laying around can stop it, but that person went to see a movie fir two hours.

A sex robot became a CEO of a company.

A Hollywoo celebritie challenged the governor of california to a ski race of which the winner will be the governor. His represent then does a bunch of legal gymnastics to make that happen. Said celebritie than admits to have no idea how to ski. In the end just some guy wins the race by accident and immediately resigns.

A house fell underground with celebrities in it so everyone kills and eats Zach Braff.

[feminist-space]

By Frank Landymore

Excerpt:

"Now, he was tasked with polishing up the AI's lackluster prose, and, to quote the BBC, "make it sound more human." If only there was a way of doing that with, uh, human writers.

Soon, Miller was the only human employee left on the team. It was down to him, and him alone, to fix up all the AI-generated articles.

"All of a sudden I was just doing everyone's job," Miller told the BBC. "Mostly, it was just about cleaning things up and making the writing sound less awkward, cutting out weirdly formal or over-enthusiastic language."

"It was more editing than I had to do with human writers, but it was always the exact same kinds of edits," he added. "The real problem was it was just so repetitive and boring. It started to feel like I was the robot."

And so Miller found himself in the unenviable position of legitimizing the intrusion of AI into his very own job by making the extremely fallible models appear more capable than they actually are. This hasn't been a fate exclusive to writers; in the service industry, for example, an army of underpaid, outsourced workers secretly worked behind the scenes to power the "AI" drive-thrus at the fast food chain Checkers."

Miller was cornered into that position, but across the industry, being an AI fixer-upper has quickly become a dominant new form of grunt work.

"We're adding the human touch, but that often requires a deep, developmental edit on a piece of writing," Catrina Cowart, a US-based copywriter who's edited AI text, told the BBC. "It's tedious, horrible work, and they pay you next to nothing for it.""

[what-even-is-thiss]

How the hell do you get experience in an industry if nobody wants to hire you unless you have experience in that industry

I’ve got 8 years of job experience under my belt but apparently none of it is the type that’ll get people to hire you for literally anything and I’m running out of money and I’m so stressed right now apparently having a degree in creative writing doesn’t get you copywriter jobs unless you’ve already got experience as a copywriter and apparently customer service experience doesn’t get you a receptionist job unless you have experience as a receptionist and apparently three years of experience teaching adults doesn’t mean anything when trying to be a tutor because you don’t specifically have tutoring experience I’m going to become the joker

[rainbowsky]

Has the competition for ranking in the domestic entertainment industry reached the Magnolia Awards?

Original Entertainment Management Studio 2024-06-01 06: 30 Beijing

On May 30, after the shortlist of the Magnolia Awards for the 29th Shanghai TV Festival was announced, not only "xx was nominated" but also "xxx was not nominated" caused heated discussion.

The controversy centered on the two awards of "TV King" and "TV Queen". Among them, among the nominations for best actor, there are Ding Yongdai of "South and North" and Wang Yang of "War of Faith". However, some netizens discovered that when the official lineup of "War of Faith" was announced, Wang Yang was ranked third as the leading star, while Wang Yibo, who was ranked first as the leading star, was not nominated. The topic #白Magnolia was nominated without Wang Yibo# became a hot search on Weibo.

The same situation happened in "South to North". When the official Weibo announced the cast, the first leading actor was Bai Jingting, and the second was Ding Yongdai. #Bai Jingting is not nominated for Magnolia Awards# also became a hot search.

In the eyes of some netizens, "No. 1" is equivalent to "protagonist", and "No. 2" and "No. 3" are supporting roles. So, is this "ranking" trend in the domestic entertainment industry really equivalent to the judging logic of Magnolia Awards?

How to apply for a Magnolia?

As one of the three major awards for Chinese TV dramas, the Magnolia Award has always been regarded as an "industry award" and represents the vane of the domestic TV industry. The annual Best Actor and Best Actress awards are the highest recognition of actors in the field of TV dramas, and have become the focus of attention of various actors and fans.

Under the official Weibo of the Shanghai TV Festival's announcement of the shortlist, you can see countless fans' Amway* copywriting. In addition to actors such as Hu Ge, Yang Zi, and Tang Yan who have been nominated, fans of artists whose related works have been nominated also want to "get involved" in this joyous occasion. For example, the variety show "The Heart-Stirring Offer 5" was nominated, and fans of He Junlin, one of the guests, also congratulated He Junlin in the comment section.

*RBS note - 'Amway' essentially means 'intense and over-the-top, cult-like'.

On the other hand, although "War of Faith" was nominated for multiple Magnolia Awards, fans of the lead actor Wang Yibo were not happy. In their view, when "War of Faith" was officially announced, Wang Yang was the "third" male supporting role, and Wang Yibo was the first male lead, but Wang Yang was submitted for "Best Actor" and was nominated. As a result, fans began to protest on a large scale under the relevant Weibo of Magnolia, the film company, and the producer.

The Yuli Studio read the "2024 29th Shanghai TV Festival Magnolia Award TV Series Category Regulations" and found that in principle, the male and female lead awards are filled in with 1 person each, that is, the first male and female lead. The first male and female lead must play a pivotal role in promoting the plot and have an indispensable and important role. If there are indeed multiple male or female leads, the maximum number of people to be filled in is 2, and both must occupy a relatively large part in the play.

2024 29th Shanghai TV Festival Magnolia Award TV Series Category Rules

A film producer told Yuli Studio that because the Magnolia Award has requirements for the role, the film producer will definitely nominate the two leading actors with the most roles, and will not select them according to the ranking, nor will there be a situation where the "second male lead" is not reported but the "first male lead". If there are really not enough places, supporting roles will be reported.

The case of "Flowers" can also prove this application logic. When the official Weibo of "Flowers" announced the lineup, the ranking of the three actresses was Ma Yili, Tang Yan and Xin Zhilei. But according to The Paper, when the "Flowers" film producer applied, he believed that the three actresses in the play were all heroines, and each of them was very outstanding, so he communicated with the organizing committee and registered all three. In the end, only Tang Yan was shortlisted for the best actress.

It can be inferred from this that Wang Yibo and Wang Yang are both the leading actors in "War of Faith" and are also the top two male actors with the most roles, so the film crew will also report these two actors when submitting. Similarly, the crew of "South to North" should also report the top two male actors with the most roles, Bai Jingting and Ding Yongdai.

On May 31, Nandu Entertainment reported that an insider said that the "War of Faith" crew did report Wang Yibo and Wang Yang for the best actor. Both Bai Jingting and Wang Yibo appeared in the second round of voting for the best actor of this year's Magnolia Award, but after the review vote, they did not enter the final shortlist.

At the same time, in terms of the submitter, the "2024 29th Shanghai TV Festival Magnolia Award TV Series Category Regulations" stipulate that the registration is by individuals or institutions that own the copyright of the program, and one party must be determined as the applicant. Generally speaking, the submitter is the first producer, that is, the video platform. So the submitter of "War of Faith" should be iQiyi.

However, even with the written rules and industry reports, fans don't seem to buy it.

Where did the controversy come from?

Judging from the protests of Wang Yibo's fans, the biggest controversy is that fans believe that Wei Ruolai, played by Wang Yibo in "War of Faith", is the absolute and only male lead. Whether it is investment promotion or popularity, it is all carried by Wang Yibo. Therefore, the film company should not submit the best actor for Wang Yang, who is the "third lead", and compete with the "first lead" Wang Yibo in the same award.

So, are the rankings recognized by fans consistent with the "leading role" recognized by the industry? In addition to the first leading actor on the official list, the "first lead" recognized by fans also includes whether the script content revolves around the only protagonist, whether the protagonist has the most scenes, whether the various trailers released spend the most time on the first lead, and whether the above recognition has been mentioned in the interview with the main creators, etc.

However, in the selection rules of the Magnolia Awards, it is mentioned that if there are indeed multiple male protagonists or multiple female protagonists, the maximum number of people to be reported is 2, and all must occupy a relatively large part in the play. It can be found that when the official Weibo of "War of Faith" announced the lineup, Wang Yang was one of the leading actors. Secondly, the plot synopsis of "War of Faith" also mentioned that Wei Ruolai's plot mainly unfolds after he meets Shen Tunan, and forms a control group with Shen Tunan. Therefore, whether it is the title or the plot, there is no problem for the film company to apply for the Magnolia Award for Wang Yang as the "leading actor". And since the Magnolia Awards officially announced the shortlist, it also means that Shen Tunan, played by Wang Yang, meets the Magnolia Award's "leading actor" standard.

War of Faith original casting announcement from 2023: Starring in the leading role: Wang Yibo, Starring in the leading role: Li Qin, Starring in the leading role: Wang Yang.

Judging from the list of winners of the Magnolia Award for Best Actor in previous years, Lei Jiayin, who won the 28th Shanghai TV Festival Magnolia Award for Best Actor for "The World", is not the only leading actor. Yu Hewei, who won the 27th Shanghai TV Festival Magnolia Award for Best Actor for "Awakening Age", is one of the protagonists, and was even ranked after Zhang Tong, who played Li Dazhao, when the official announcement was made.

The application of "Fang Hua" also proves that a drama can have multiple "protagonists". It can be seen that the "protagonist" standard recognized by the Magnolia Awards is not the same as the "ranking" standard in the minds of fans.

How do "the male protagonist" and "the female protagonist" influence creation ?

Therefore, the so-called "number one", absolute male protagonist and female protagonist are more of a self-entertainment statement of the fan circle, which is unprofessional and does not respect the rules of creation.

When the main creator is creating, if they are disturbed by the "male protagonist" and "female protagonist", the role will become to serve the actors rather than the plot and the characters. Under normal circumstances, the male and female protagonists and even the main supporting roles should have a complete growth line to show how their personalities are developed? What are the relationships between the characters around them? But if you blindly give way to the "male protagonist" and "female protagonist", other characters will lose their normal behavioral logic and become tools of "what the other party needs me to do, I will do", and the logic of the whole drama will collapse.

For example, "Changyue Jinming" was questioned by netizens that in order to set off the male protagonist, the female protagonist was arranged to fall in love with the male protagonist who had a "grudge against the extermination of the family", and the tragic female supporting role was also reduced to the "background board" of the love between the male and female protagonists, and was devalued by the protagonist as worthless; in order to make the male protagonist have a righteous aura, he, who was originally a villain and wanted to kill everyone, suddenly became a benevolent king in the middle of the series, and was criticized by the audience for his illogicality.

Secondly, the trend of "fighting for ranking" also forces the film producers to "perform" all kinds of fancy words when making official announcements in order not to offend artists and fans. For example, when Yu Zheng officially announced "Five Fortunes", in order to prevent all parties from tearing up the rankings, he designed a "Ferris wheel rotating ranking". This kind of effort that is not beneficial to creation is a practice of chasing "face" without looking at "inside" under helplessness.

It can be found that whether it is the past "Awakening Age", "The World", "Kuangbi", or 2024's "Flower" and "Celebrating Yu Nian 2", these hit dramas that have been authenticated by multiple data are not "big male lead" or "big female lead" dramas centered on one person, but "all members are on the table", triggering group portrait dramas that break the circle of discussion. At the New Wave Forum on "How to make a hit drama and a hit person", Sun Hongzhi, director of TV drama operations at Tencent Video, also mentioned that the industry's effective broadcast standards are user value, economic value and industry value. And these three types of value cannot be brought by "big male lead" or "big female lead" alone.

Essentially, the controversy is still the "disease" of the "rank cancer" in the domestic entertainment industry. People who are keen on "ranking" mistakenly equate the rank with the value of the actors, and regard the ranking as an important capital for business negotiations and rights protection. However, the rank is only the "face", and what is truly recognized by the industry or even passers-by is the "inside". The so-called "number one" and "only male and female protagonists" do not equal achievements, nor can they directly bring exposure, growth opportunities and business resources.

In this year's Magnolia Awards, Liu Lin, who was not nominated but was on the hot search, also "running with" for ten years. Under the entry #Liu Lin has been running with Baiyulan for ten years#, many netizens expressed their regret for her and mentioned her countless classic roles.

It can be found that although excellent actors have not been nominated, they have long been uncrowned kings in the hearts of the audience. As Liu Lin once said, "I am not in a hurry to be famous or popular, but I can still work diligently in the acting industry."