#conversionrate marketing abtesting

[scriiv]

Quick AB Testing Tutorial for WordPress

Don’t skip optimizing your website - A/B testing might be the key for a breakthrough

[ellorywells]

I'm ALWAYS testing stuff and experimenting to see what works, what doesn't, and sometimes to even see what I can get away with, lol.⠀ ⠀ Here's are the results from a test that I've been running on ellorywells.com. I've been testing to see what questions on an opt-in form get the highest conversions.⠀ ⠀ In this particular test, I've got 3 different forms. And, I'm sharing the full image w/ subscribers of Catalyst Monthly. (http://links.ellorywells.com/monthly)⠀ ⠀ Here's a snippet from the article coming in February's issue:⠀ ⠀ ---⠀ While at a conference in 2017, I heard the owner of a digital marketing agency say, "You should never collect a lead without asking for a phone number." At first, I thought, "Oh, wow, that's a great idea!" My second thought was, "Hmmm… I wonder what that does for conversion rates." So, I started testing. ⠀ ⠀ Up until this point, all of my opt-in forms were either email only, or first name and email together. I'd always left the name as an optional field, but I never stated that it was optional. So, I started adding the phone number field as optional, and I made the name field required.⠀ ⠀ The question I wanted to answer was this: "Does asking for a phone number turn people away and decrease conversion rates?"⠀ ---⠀ ⠀ As you can see, one of my tests outperformed the others by 58.62%. But to know which was the best, which was the control, and which decreased conversions, you'll have to subscribe =)⠀ ⠀ Get the full details of this test and more amazing business-building information that you can take immediate action on by subscribing at: ⠀ ⠀ http://links.ellorywells.com/monthly⠀ ⠀ #ceo #success #business #entrepreneur #conversion #conversionrate #optimization #marketing #splittest #splittesting #ABTesting #blogger #author #podcaster #podcasting (at Round Rock, Texas)