#contextual ad targeting

[mfilterit]

Target with Confidence: Contextual Ads & Brand Protection

Contextual ad targeting is the best strategy for mass advertising as it delivers ads based on what a user is currently engaged with. Thus, brands can serve appropriate ads by breaking down keywords, themes, and overall content of a webpage. This works great in improving user experience while increasing the conversion rate. Most important with contextual targeting is that brand safety has to involve relevance, meaning that the ads must appear alongside suitable content. It avoids all possible instances of communicating inappropriate or sensitive subjects to the market in association with the brand. It enables a positive brand image with effective communication to the target audience.

[socialmediamarking]

Maximizing Business Reach: The Power of LinkedIn Marketing and Contextual Ad Targeting

In today’s digital age, effective marketing strategies are essential for businesses to reach their target audience and achieve growth. Two key techniques that have gained prominence in the realm of digital marketing are LinkedIn Marketing and Contextual Ad Targeting. In this informative blog, we will explore the nuances of these strategies, their benefits, and how businesses can leverage them to enhance their online presence and drive conversions.

LinkedIn Marketing: Leveraging a Professional Network

LinkedIn has evolved from a professional networking platform to a robust marketing tool for businesses across various industries. With over 700 million users globally, LinkedIn offers a unique opportunity to connect with professionals, showcase products or services, and establish thought leadership within specific niches.

One of the primary advantages of LinkedIn Marketing is its ability to target a highly relevant audience based on factors such as industry, job title, company size, and geographical location. This targeted approach ensures that marketing efforts are directed towards individuals who are likely to be interested in the offerings, increasing the chances of engagement and conversions.

LinkedIn offers several marketing solutions tailored to meet different business objectives:

LinkedIn Company Pages: Creating a compelling Company Page allows businesses to showcase their brand, share updates, post job openings, and engage with followers. Optimizing the Company Page with relevant keywords and high-quality content can improve visibility and attract potential customers.

LinkedIn Ads: The platform offers various ad formats, including Sponsored Content, Sponsored InMail, and Text Ads, allowing businesses to promote content, generate leads, and drive website traffic. LinkedIn’s targeting options enable advertisers to reach decision-makers and influencers within their target industries effectively.

LinkedIn Groups: Participating in or creating LinkedIn Groups related to specific topics or industries can foster community engagement, facilitate discussions, and establish credibility as a knowledgeable resource. Sharing valuable content and insights within groups can attract attention and drive organic traffic to the business.

LinkedIn Analytics: Utilizing LinkedIn’s analytics tools provides valuable insights into the performance of marketing campaigns, audience demographics, engagement metrics, and conversion tracking. Monitoring key performance indicators (KPIs) helps in refining strategies and optimizing campaign effectiveness.

By leveraging LinkedIn Marketing effectively, businesses can enhance brand visibility, generate leads, nurture relationships with prospects, and ultimately drive revenue growth within a professional and targeted environment.

Contextual Ad Targeting: Relevance at its Core

Contextual Ad Targeting is a digital advertising strategy that focuses on delivering ads to users based on the context of the content they are consuming. Unlike traditional demographic targeting, which relies on user data such as age, gender, or location, contextual targeting considers the keywords, topics, and themes of the content being viewed by the user in real-time.

The key components of Contextual Ad Targeting include:

Keyword Relevance: Ads are matched to web pages or content based on the relevance of keywords. For example, a fashion brand’s ad may appear on a blog post about the latest fashion trends.

Content Category: Ads are aligned with specific content categories or topics, ensuring that they resonate with the interests of the target audience. Categories can range from technology and finance to travel and lifestyle.

Real-Time Placement: Ads are dynamically placed on websites or platforms where the content contextually aligns with the ad’s message, increasing the likelihood of engagement and conversions.

Relevance: Ads are shown to users who are actively interested in relevant topics, leading to higher engagement rates and improved campaign performance.

Brand Safety: Advertisers can choose to display ads only on contextually appropriate and brand-safe content, reducing the risk of association with undesirable or controversial content.

Cost-Effectiveness: Targeting based on content context can result in more efficient ad spend, as ads are delivered to users with a higher likelihood of conversion, thereby maximizing ROI.

Personalization: By aligning ads with the interests and preferences of users based on their current context, advertisers can create personalized experiences that resonate with their target audience.

However, it’s essential for advertisers to ensure that their ads align seamlessly with the content context and provide value to users to avoid appearing intrusive or irrelevant.

Maximizing Impact: Integrating LinkedIn Marketing with Contextual Ad Targeting

While LinkedIn Marketing and Contextual Ad Targeting are distinct strategies, integrating them can amplify the impact of marketing campaigns and enhance overall effectiveness. Here are some strategies for maximizing results through integration:

Targeted Content Syndication: Repurpose high-quality content from LinkedIn, such as blog posts, articles, or case studies, and distribute them through contextual ad networks. This approach ensures that the content reaches a broader audience aligned with specific interests or topics.

Account-Based Marketing (ABM): Combine LinkedIn’s account targeting capabilities with contextual ad targeting to create personalized ABM campaigns. Deliver targeted ads to decision-makers within key accounts while leveraging LinkedIn for relationship building and engagement.

Event Promotion: Use LinkedIn Events to promote webinars, conferences, or industry events to a targeted audience on the platform. Complement this with contextual ads on relevant industry websites or publications to increase event visibility and registrations.

Lead Nurturing Sequences: Develop tailored lead nurturing sequences on LinkedIn, such as Sponsored InMail campaigns targeting specific segments. Follow up with contextual ads featuring relevant content or offers to further engage prospects and move them through the sales funnel.

Cross-Platform Remarketing: Implement cross-platform remarketing strategies by retargeting LinkedIn engagers with contextual ads on other platforms. This reinforces brand messaging and increases touchpoints with potential customers across their online journey.

By integrating LinkedIn Marketing with Contextual Ad Targeting, businesses can create cohesive, data-driven marketing strategies that leverage the strengths of both approaches. This synergy enhances audience targeting, content relevance, and engagement, ultimately driving conversions and maximizing ROI.

Conclusion: Harnessing the Power of Targeted Marketing

LinkedIn Marketing and Contextual Ad Targeting represent sophisticated yet accessible avenues for businesses to connect with their target audience, drive engagement, and achieve marketing objectives. Leveraging the professional networking capabilities of LinkedIn alongside the contextual relevance of ad targeting empowers businesses to deliver personalized, impactful experiences that resonate with prospects and customers.

As digital marketing continues to evolve, embracing innovative strategies that prioritize relevance, personalization, and audience targeting will be key to staying competitive and driving growth in an increasingly dynamic landscape. By harnessing the power of targeted marketing through platforms like LinkedIn and contextual ad networks, businesses can unlock new opportunities, amplify brand visibility, and foster meaningful relationships with their audience.

[contextualadvertising]

Unleash the Power of YouTube Advertising Contextually

The advertising landscape is evolving but so is our target audience. From content text-based content consumption, they have shifted to video content consumption. The driving force behind this shift is higher use of mobile phones. According to a survey, 77% of people use mobiles to consume video content. 

By seeing the growing popularity of videos, advertisers have also shifted toward them. 83% of video marketers have got leads through their video ads. 

Video marketing began in 2005 with the launch of the video-based platform YouTube. In 2023, running YouTube ads is about reaching the right audience with specific advertising goals. This led YouTube to generate $29.24 billion in revenue through ads which accounted for 10.5% of Google's revenue. 

Brief about YouTube Ads

YouTube advertising is very different from other advertising formats. 

According to research, 70% of the audience gets to know about a new brand through YouTube ads. But in order to be seen by the right audience it's important for advertisers to leverage the power of video marketing effectively. 

How to use Video Advertising Effectively?

Launching a video ad campaign isn't sufficient. To make the most out of the platform and get the best returns on ad spend, advertisers must carefully take note of key points prior to setting up the video ad campaign. 

1. Know your Goals to Analyze and Optimize the Metrics 

Advertising goals determine how an advertiser will utilize the metrics. 

Views and impressions, audience, view rate, and conversions are the major metrics that primarily need to be focused on. Based on advertising goals advertisers can easily analyze and optimize these metrics which will help in achieving a better ROI. 

2. Use a Mix of Ad Formats 

To optimize the reach of video ad campaigns advertisers have gone through various hit and trial methods. Out of which using a mix of CPM (Cost Per Thousand Views) video ad formats. Skippable, Non-skippable, and Bumper ad formats are CPM ad formats. 

This way you will be able to reach your target audience in a higher capacity at the lowest price. Studies have concluded that the mix of CPM video ad format video campaigns was 16% lower in CPM and had 29-44% unique audience reach than one single ad format. 

3. Leverage the power CTV

CTV is the best way to reach where your audience is. According to a study, YouTube ads on Tv are 59% more relevant than other streaming apps. 

Why must you add a dedicated CTV campaign to your YouTube ad campaign? 

CTV is an extensive premium inventory that has shown 16% more brand lift when combines with cross-device campaigns. 

Conclusion

Third-party cookies are phasing out, and contextual advertising is on the rise. Contextually targeted ads have shown higher audience engagement with brands and improved ROIs. According to a study, Ads that were relevant to the content increased neural engagement by 43% and brand recall was 2.2 times better. Enhance the power of YouTube ads contextually and optimize the campaign for better results. 

[gezginajans]

Google Ads Bağlamsal Hedefleme (Contextual Targeting) Nedir?

Bağlamsal hedefleme, reklamların, bir web sayfasının içeriği ve anahtar kelimelerine dayanarak gösterilmesi stratejisidir. Google Ads bağlamında, bu özellik, kullanıcının ilgisini çekebilecek içeriklere uygun reklamları otomatik olarak sunar. Örneğin, bir yemek tarifi blogunda "mutfak aletleri" reklamı gösterildiğinde, bu bağlamsal hedeflemenin bir sonucudur.

Bağlamsal Hedeflemenin Temel Mantığı

Bağlamsal hedeflemenin temel mantığı, web sayfalarındaki içeriklerin reklamlarla uyumlu hale getirilmesidir. Bu yöntem, dijital reklamcılığın daha doğal ve etkili bir şekilde çalışmasını sağlar. Örneğin, bir sayfanın ana konusunu belirlemek için Google’ın algoritmaları, içerikteki anahtar kelimeleri, başlıkları, görselleri ve hatta videoları analiz eder. Bu analiz sayesinde, en uygun reklamlar otomatik olarak belirlenir ve o sayfada kullanıcıya sunulur.

Anahtar Kelimelerin ve İçeriklerin Önemi

Bağlamsal hedeflemede en kritik unsur, içerikte kullanılan anahtar kelimeler ve bu kelimelerin web sayfasının genel bağlamıyla olan ilişkisidir. Google, sayfa içeriğindeki kelimeleri tarayarak bu kelimelerle en alakalı reklamları seçer. Örneğin, bir yemek tarifi sitesinde "fırın" kelimesi öne çıkıyorsa, fırın markalarının veya mutfak aletleri satan firmaların reklamları gösterilir.

Anahtar kelimeler ne kadar spesifik ve doğru seçilirse, bağlamsal hedefleme o kadar başarılı olur. Bu nedenle, içerik üreticileri ve site sahipleri, sayfa içeriğini optimize ederken doğru anahtar kelimelerle çalışmayı ihmal etmemelidirler. Anahtar kelimelerin kullanıcı niyeti ile de uyumlu olması, reklamların tıklanma oranını doğrudan etkiler.

Reklam Verenler İçin Avantajları

Reklam verenler için bağlamsal hedeflemenin en büyük avantajlarından biri, reklamların daha doğal bir şekilde sunulmasıdır. Kullanıcılar, ilgi duydukları konularla alakalı reklamları gördüklerinde bu reklamlar daha az müdahaleci görünür ve böylece reklamlar, spam gibi algılanmaz. Aynı zamanda, bu strateji sayesinde reklam verenler, yanlış kitleye reklam gösterme riskini minimuma indirirler.

Bağlamsal hedefleme ile hedef kitleye ulaşmak daha kolaydır çünkü reklamlar, doğrudan ilgili içerikle uyumlu olarak gösterildiği için kullanıcının ilgisini çekme olasılığı yüksektir. Bu da daha yüksek tıklanma oranları ve daha iyi bir yatırım getirisi anlamına gelir. Özellikle dar bütçeli reklam kampanyaları için bağlamsal hedefleme büyük bir avantaj sunar, çünkü her tıklama daha fazla değer yaratabilir.

Doğru İçeriğe Ulaşmanın Yolları

Doğru bağlamsal hedefleme yapmak, doğru içerik analizine dayanır. Google Ads bu süreci kolaylaştırmak için reklam verenlere içerik kategorileri, anahtar kelimeler ve sayfa temaları gibi çeşitli hedefleme seçenekleri sunar. Bu seçenekler sayesinde, reklam verenler, reklamlarını daha etkili bir şekilde yönlendirebilir ve içerikle en alakalı kitleye ulaşabilirler. Reklam kampanyalarını düzenlerken, içeriğin bağlamını anlamak ve bu bağlam üzerinden hedeflemeyi şekillendirmek büyük önem taşır.

Google Ads İçerisindeki Bağlamsal Hedefleme Nasıl Çalışır?

Google Ads içerisindeki bağlamsal hedefleme, gelişmiş algoritmalar ve yapay zeka kullanarak çalışır. Bu sistem, reklamların en uygun içeriklerle eşleşmesini sağlar ve kullanıcıların ilgisini çeken reklamlara daha fazla maruz kalmalarını amaçlar. Google, sayfa içeriklerini analiz ederken yalnızca metinlere değil, sayfadaki görseller, videolar ve hatta kullanıcı yorumlarına bile dikkat eder. Bu detaylı analiz süreci, reklamların daha doğru ve etkili şekilde sunulmasına olanak tanır.

İçerik Analizi ve Alakalı Reklamlar

Google Ads, web sayfasındaki içeriği analiz ederken, sayfanın genel temasını, anahtar kelimeleri ve kullanıcıların ilgisini çekebilecek diğer unsurları göz önünde bulundurur. Örneğin, bir kullanıcı bir spor makalesini okurken, sayfadaki anahtar kelimelerle alakalı spor malzemeleri veya fitness ekipmanları reklamları gösterilebilir. Bu analiz, içerikle doğrudan bağlantılı reklamların sunulmasını sağlar ve reklamın kullanıcı için daha anlamlı hale gelmesine katkıda bulunur.

Algoritmalar ve Yapay Zekâ İlişkisi

Google Ads bağlamsal hedeflemenin ardında yatan teknoloji, yapay zekâ ve gelişmiş algoritmalarla güçlendirilmiştir. Google’ın algoritmaları, web sayfalarındaki metinleri, görselleri ve videoları tarayarak, hangi reklamların sayfa ile en uyumlu olduğunu belirler. Bu süreçte, yapay zekâ, kullanıcının neyle ilgilendiğini tahmin edebilmek için geçmiş verileri ve içerik bağlamını bir arada değerlendirir. Böylece, reklamların doğru içerikle eşleştirilmesi ve kullanıcı deneyiminin iyileştirilmesi sağlanır.

Bağlamsal Hedefleme ile Davranışsal Hedefleme Arasındaki Farklar

Bağlamsal hedefleme ve davranışsal hedefleme, dijital reklamcılığın iki farklı stratejisidir. Bağlamsal hedefleme, kullanıcının o anki ziyaret ettiği web sayfasının içeriğine dayanarak reklamları sunarken, davranışsal hedefleme, kullanıcının geçmiş davranışları, gezinme alışkanlıkları ve tıklama geçmişine dayanır.

Kullanıcı Davranışları vs. İçerik Uyumluluğu

Davranışsal hedefleme, kullanıcının önceki arama ve tarama alışkanlıklarına göre belirlenen reklamları gösterirken, bağlamsal hedefleme, o anki sayfa içeriğine odaklanır. Örneğin, bir kullanıcı daha önce "koşu ayakkabıları" araması yaptıysa, davranışsal hedefleme sayesinde koşu ayakkabısı reklamları görmeye devam edebilir. Ancak, kullanıcı bir moda blogunu ziyaret ettiğinde, bağlamsal hedefleme devreye girer ve o moda içeriğiyle uyumlu reklamlar gösterir.

Reklam Performansı Üzerindeki Etkiler

Her iki stratejinin de performans üzerinde farklı etkileri vardır. Davranışsal hedefleme, kullanıcının geçmişteki davranışlarına dayandığı için kişiselleştirilmiş bir deneyim sunabilir; ancak, bağlamsal hedefleme daha doğal ve rahatsız etmeyen bir reklam deneyimi sunar. Bağlamsal hedeflemede, kullanıcı, içerikle doğrudan ilgili bir reklam gördüğünde, bu reklamın daha anlamlı ve alakalı olduğunu düşünür ve tıklama olasılığı artar.

Google Ads'te Bağlamsal Hedefleme Nasıl Ayarlanır?

Google Ads'te bağlamsal hedefleme kurmak oldukça basittir ve reklam verenlerin, içerik kategorilerine ve anahtar kelimelere dayalı stratejiler oluşturmasına olanak tanır. Bu bölümde, Google Ads'te bağlamsal hedeflemeyi nasıl ayarlayabileceğinizi adım adım açıklayacağız.

Anahtar Kelime Seçimi

Bağlamsal hedefleme stratejinizin başarısı büyük ölçüde doğru anahtar kelime seçimine bağlıdır. Reklam verenler, hedeflemek istedikleri içerik türü ile uyumlu anahtar kelimeleri belirlemelidir. Örneğin, bir bilgisayar markası, teknoloji blogları ve teknoloji ile ilgili sayfalarda görünmek için "laptop", "oyuncu bilgisayarları" gibi anahtar kelimeleri hedefleyebilir.

Google Ads arayüzü, anahtar kelime seçimi konusunda önerilerde bulunur ve hangi kelimelerin en çok arandığını gösterir. Bu, reklam verenlerin daha iyi hedefleme yapmalarına yardımcı olur.

İlgili Yazı: Google Ads Anahtar Kelime Planlayıcı Nedir ve Nasıl Kullanılır?

İçerik Kategorileri ve Bağlam Seçenekleri

Google Ads, reklamların yerleştirileceği içerik kategorilerini seçme fırsatı sunar. İçerik kategorileri, reklamların hangi tür sayfalarda görüneceğini belirler. Örneğin, bir fitness markası, sağlık ve spor kategorilerindeki sayfalarda yer alacak reklamlar oluşturabilir. Ayrıca, Google Ads'te belirli web siteleri veya YouTube kanalları gibi hedeflemeler de yapılabilir. Reklam verenler, bu seçenekleri kullanarak içerikle en uyumlu alanlarda reklamlarını gösterebilirler.

Bağlamsal Hedefleme Neden Etkili Bir Stratejidir?

Bağlamsal hedefleme, reklamların kullanıcıyla daha doğal bir şekilde buluşmasını sağladığı için etkili bir strateji olarak kabul edilir. Kullanıcılar, ziyaret ettikleri içerikle doğrudan bağlantılı reklamlar gördüklerinde, bu reklamları daha anlamlı bulurlar ve reklama karşı olumlu bir tutum geliştirirler.

Kullanıcı İlgisi ile Uyumlu Reklamlar

Bir kullanıcı, bir içerikle alakalı reklam gördüğünde bu reklamı daha ilgi çekici bulur. Örneğin, bir kullanıcı "ev dekorasyonu" ile ilgili bir blog yazısı okurken, sayfanın üst kısmında ev dekorasyon ürünlerine yönelik bir reklam gördüğünde, bu reklam onun için daha cazip hale gelir. Çünkü bu reklam, kullanıcının o anki ilgisini doğrudan yakalar ve içeriği destekler.

Daha Yüksek Tıklama Oranları

Kullanıcı ilgisiyle doğrudan uyumlu reklamlar, tıklama oranlarını (CTR) olumlu etkiler. İçerikle alakalı reklamlar, daha fazla dikkat çektiği için kullanıcıların bu reklamlara tıklama olasılığı yüksektir. Tıklama oranlarının artması, reklam verenlerin dönüşüm elde etme şansını da artırır.

Google Ads Bağlamsal Hedeflemenin Avantajları

Bağlamsal hedefleme, yalnızca kullanıcı deneyimini iyileştirmekle kalmaz, aynı zamanda reklam verenler için de birçok avantaj sunar. Bu avantajlar, özellikle bütçe kullanımı ve reklam performansı açısından önemlidir.

Reklam Maliyetlerinin Düşürülmesi

Bağlamsal hedefleme, reklamların daha doğru kitlelere ulaşmasını sağladığı için, gereksiz tıklamalar azalır. Bu da reklam verenlerin daha düşük bütçelerle daha iyi sonuçlar almasını sağlar. Reklamlar, sadece ilgili içeriklerde göründüğü için, yanlış hedefleme kaynaklı bütçe israfı önlenir.

Yüksek Kalite Puanı ve Dönüşümler

Google Ads’te bağlamsal hedefleme, yüksek kalite puanı elde etmek için etkili bir stratejidir. Google, kaliteli içerik ve kullanıcıya uygun reklamları ödüllendirir, bu da daha düşük maliyetlerle daha yüksek dönüşüm oranlarına yol açar. Reklamın alakalı olması, kullanıcı deneyimini iyileştirirken, dönüşüm oranlarını artırır.

Bağlamsal Hedeflemenin SEO ile Olan Bağlantısı

Bağlamsal hedefleme yalnızca Google Ads kampanyalarının başarısını artırmakla kalmaz, aynı zamanda SEO stratejileri ile de güçlü bir bağa sahiptir. İçerik ve reklamların birbiriyle uyumlu olması, kullanıcılara daha doğal bir deneyim sunarken, bu uyum SEO açısından da faydalıdır.

Anahtar Kelime Yoğunluğu ve Relevans

Bağlamsal hedefleme, SEO stratejileriyle paralel çalıştığında, içerikte kullanılan anahtar kelimelerin yoğunluğu ve anlamı büyük önem taşır. Google Ads, bağlamsal hedeflemeyi sağlamak için içerikteki anahtar kelimeleri analiz eder. Bu süreç, SEO açısından da önemlidir çünkü aynı anahtar kelimeler, arama motorlarında üst sıralarda yer almak için gereklidir. Yani, iyi optimize edilmiş bir içerik, hem SEO hem de bağlamsal hedefleme açısından çift yönlü fayda sağlar.

Sayfa İçi Optimizasyonun Önemi

Sayfa içi optimizasyon, bağlamsal hedeflemenin etkinliği için kritik bir rol oynar. İçerik ne kadar iyi optimize edilmişse, bağlamsal hedefleme o kadar doğru olur. Anahtar kelimeler, başlık etiketleri (H1, H2, H3), meta açıklamalar ve görsel alt metinleri gibi SEO unsurlarının doğru kullanılması, reklamların daha alakalı bir şekilde sunulmasını sağlar. Ayrıca, sayfa içi optimizasyon, kullanıcının ilgisini çeken reklamların daha yüksek bir tıklanma oranı elde etmesine yardımcı olur.

Bağlamsal Hedefleme Stratejileri

Google Ads’te başarılı bir bağlamsal hedefleme stratejisi geliştirmek, reklam kampanyalarının etkinliğini artırmanın anahtarıdır. Doğru stratejiler kullanılarak, hem reklam performansı artırılır hem de kullanıcıların deneyimi iyileştirilir.

İçerik Üzerinden Doğru Hedefleme

Bağlamsal hedeflemede en önemli strateji, içerikle uyumlu reklamlar oluşturmaktır. Reklam verenler, hedefledikleri içeriğin türüne uygun anahtar kelimeler ve içerik kategorileri seçmelidir. Örneğin, bir teknoloji firması, teknoloji haber sitelerinde görünmek için teknoloji ile ilgili anahtar kelimeler kullanabilir. İçerik türüyle uyumlu reklamlar, daha fazla tıklama ve daha yüksek dönüşüm oranları sağlayacaktır.

İlgi Alanlarına Göre Bağlamsal Seçimler

Reklam verenler, kullanıcıların ilgi alanlarını da göz önünde bulundurarak bağlamsal hedefleme yapabilirler. Google Ads, içerik kategorileri seçerken ilgi alanlarına göre filtreleme seçenekleri sunar. Bu seçenekler, kullanıcının ziyaret ettiği sayfanın içeriğine uygun reklamlar sunulmasına yardımcı olur. Örneğin, moda ile ilgilenen bir kullanıcı, moda bloglarında ve e-ticaret sitelerinde moda ürünlerine yönelik reklamlarla karşılaşabilir.

Google Ads'te Bağlamsal Hedefleme ve Reklam Performansı

Bağlamsal hedefleme, reklam performansını artıran önemli bir faktördür. Doğru içerikle eşleştirilen reklamlar, kullanıcıların ilgisini çekme olasılığı daha yüksek olduğu için daha iyi sonuçlar verir. Bu da reklam verenlerin daha fazla dönüşüm elde etmesini sağlar.

Tıklama Başına Maliyet (CPC) Üzerindeki Etkiler

Bağlamsal hedefleme, tıklama başına maliyetin (CPC) optimize edilmesine yardımcı olur. Reklamlar, ilgili içeriklerde gösterildiğinde, daha fazla tıklanma potansiyeline sahip olur. Bu, CPC'nin düşmesine ve bütçenin daha verimli kullanılmasına yol açar. Doğru içerikle eşleşen reklamlar, kullanıcılar için daha anlamlı olduğu için gereksiz tıklamaların önüne geçilir.

Dönüşüm Oranları ve Geri Dönüş (ROI)

Bağlamsal hedefleme, reklamların dönüşüm oranlarını artırmada kritik bir rol oynar. İçerikle uyumlu reklamlar, kullanıcının dikkatini daha fazla çektiği için tıklama sonrası gerçekleşen dönüşüm oranları da artar. Bu da reklam verenler için daha yüksek bir yatırım getirisi (ROI) anlamına gelir. Reklamlar, yalnızca tıklama almakla kalmaz, aynı zamanda kullanıcıları harekete geçirir ve satın alma, form doldurma gibi eylemleri gerçekleştirme olasılığını artırır.

Bağlamsal Hedeflemede Yapılmaması Gereken Hatalar

Başarılı bir bağlamsal hedefleme stratejisi oluşturmak için kaçınılması gereken bazı yaygın hatalar vardır. Bu hatalar, reklam performansını olumsuz etkileyebilir ve hedef kitleye ulaşmayı zorlaştırabilir.

Yanlış Anahtar Kelime Seçimi

Bağlamsal hedeflemede en sık yapılan hatalardan biri, yanlış anahtar kelimelerin seçilmesidir. Reklam verenler, hedefledikleri içerikle uyumlu olmayan anahtar kelimeler seçtiğinde, reklamlar yanlış içeriklerde görünebilir ve bu da tıklama oranlarını düşürür. Ayrıca, yanlış anahtar kelime seçimi, bütçenin gereksiz yere harcanmasına ve reklamların başarısız olmasına yol açabilir.

Bağlamın Reklamla Uyumlu Olmaması

Reklamın içeriğe uygun olmaması, kullanıcı deneyimini olumsuz etkileyen bir başka yaygın hatadır. Örneğin, sporla ilgili bir sayfada ev dekorasyonu ile ilgili bir reklam göstermek, kullanıcının ilgisini çekmez ve reklam boşa gider. Bağlamsal hedefleme, içeriğe dayalı olduğu için, reklamların sayfanın teması ile tam olarak uyumlu olması önemlidir. Bu uyum sağlanmadığında, reklamın etkisi azalır ve tıklama oranları düşer.

Bağlamsal Hedefleme için En İyi Uygulamalar

Bağlamsal hedefleme stratejinizi en iyi şekilde optimize etmek için bazı uygulamalara dikkat etmeniz gerekir. Bu uygulamalar, kampanyanızın başarısını artırmanıza yardımcı olacaktır.

Anahtar Kelimelerin Sürekli İzlenmesi

Bağlamsal hedeflemede kullanılan anahtar kelimeler, sürekli olarak izlenmeli ve optimize edilmelidir. Reklam kampanyanızın performansını izleyerek, hangi anahtar kelimelerin daha iyi sonuç verdiğini belirleyebilir ve stratejinizi buna göre ayarlayabilirsiniz. Google Ads, bu konuda detaylı raporlar sunarak, hangi kelimelerin daha fazla tıklama aldığını gösterir.

Reklam Metinlerinin İçeriğe Uygunluğu

Reklam metinlerinin, gösterildiği içerikle uyumlu olması büyük önem taşır. Kullanıcılar, içerikle ilgili reklamlar gördüklerinde bu reklamları daha çekici bulurlar. Bu nedenle, reklam metinlerinizin, içerik temasına uygun olduğundan emin olun. İçerikle uyumlu reklam metinleri, tıklama oranlarını artırır ve kullanıcıların reklama karşı daha olumlu bir tutum sergilemesini sağlar.

Bağlamsal Hedefleme ile Rekabet Üstünlüğü

Bağlamsal hedefleme, doğru kullanıldığında, rekabet avantajı sağlayan güçlü bir strateji olabilir. Bu strateji, özellikle niş pazarlara ulaşmak ve fark yaratmak isteyen markalar için büyük faydalar sunar.

Niş Pazar Segmentlerine Ulaşmak

Bağlamsal hedefleme, markaların niş pazar segmentlerine daha kolay ulaşmasını sağlar. İçerik odaklı hedefleme sayesinde, belirli bir ilgi alanına sahip kullanıcılarla buluşmak mümkün olur. Örneğin, vegan yaşam tarzına odaklanan bir marka, vegan yemek tarifleri sitelerinde bağlamsal hedefleme yaparak, tam olarak aradığı kitleye ulaşabilir.

Hedeflenen İçeriklerle Fark Yaratmak

Bağlamsal hedefleme, markaların içerik aracılığıyla farklılaşmasına olanak tanır. Doğru içeriklerle eşleşen reklamlar, kullanıcının ilgisini çekerek marka algısını olumlu yönde etkiler. Bu, özellikle rekabetin yoğun olduğu sektörlerde markaların öne çıkmasını sağlar.

Sonuç: Bağlamsal Hedeflemenin Dijital Pazarlamadaki Önemi

Bağlamsal hedefleme, dijital pazarlamada hem kullanıcı deneyimini iyileştiren hem de reklam verenlerin bütçelerini daha verimli kullanmalarını sağlayan etkili bir stratejidir. Doğru içeriklerle eşleşen reklamlar, hem daha fazla tıklanma hem de daha yüksek dönüşüm oranları getirir. Kullanıcıların ilgi duydukları içeriklerle uyumlu reklamlar gördüklerinde, bu reklamları daha anlamlı buldukları ve olumlu tepki verdikleri bir gerçektir. Sonuç olarak, bağlamsal hedefleme, dijital pazarlamada başarılı bir reklam kampanyası yürütmek isteyen herkes için vazgeçilmez bir araçtır.

[notaplaceofhonour]

I know it’s an old adage that Jews are the canary in the coalmine and that antisemitism is a sign of a society turning towards bigotry, fascism, & authoritarianism, but I don’t often see people explaining how this works, so let me give you just a couple examples:

Peeling back the layers of this post about Shaq participating in the “Stand Up to All Hate” campaign, what do we have? We have a Jewish philanthropist donating to youth sports programs and organizations that provide assistance for minorities & underserved communities in Israel (including Arabs, Muslims, Palestinians, women in very conservative Jewish communities that may not otherwise have the opportunity, etc.) to enter STEM fields, who runs a series of ad campaigns to encourage people to stand up to not just antisemitism but ALL bigotry. All of this gets cast as being “pro-genocide” somehow.

In the course of casting all of this as sinister & evil, who is affected?

a high-profile Black man is slandered

giving aid to Palestinians in STEM demonized

same with aid to Orthodox Jewish women in STEM

as is giving to children’s sports programs

even THE most milquetoast “don’t sit by idly when people around you are racist, homophobic, exist, etc.” message gets smeared as sinister

Taking a closer look at the rhetoric around “contextualizing” & “explaining” rape as “resistance” in the October 7th attacks, what do we have? A structure for rapists to excuse their violence is created. Jewish & Israeli victims are disbelieved The Palestinians affected by Hamas & similar orgs’ normalization of sexual violence are erased. Palestinians are presented as if they just can’t help raping.

Who is affected:

any violence no matter how depraved against Jews & Israelis is softened & excused

the experience of Jews targeted for sexual violence are sidelined & treated as a “natural” (and thus less awful) consequence of Jews oppressing Palestinians (DARVO)

Palestinian men are subjected to the racism of being treated as rapists by default

Palestinian victims of sexual violence are erased & equated with their abusers; their well-being is further endangered as their perpetrators crimes are softened & denied

rapists in leftist spaces now have a “oh but I couldn’t help it” card in their back pocket they can whip out at any time to dodge responsibility & make leftist spaces even more dangerous for the most vulnerable people there

On top of all of this, you then also have the red yarn “logic” of conspiracism that underlies all of this. Conspiracy theories do not exist in a vacuum; there is an underlying dislogic to them that makes believers in one more likely to believe in another (and another and another). THE best predictor of whether a person will believe a conspiracy theory is that they believe another conspiracy theory.

maybe it’s that this or that is a zionist plot now. but maybe you’ll be more inclined to believe there’s something dangerous about the polio vaccine. to support your fringe position, you need to grab hold of more reasons to bolster your opposition, unspool more red yarn. maybe it causes autism. maybe it makes you gay. nevermind that you just brought polio back too, now you’re trading in bigoted conspiracy narrative about the vaccine.

Maybe it’s not that; maybe it’s something else. But this vacuum of logic demands to be filled, and more often than not it does so by sucking in more and more fringe (and more and more bigoted) conspiracy narratives.

Antisemitism is a backwards logic, a conclusion in search of a reason, that builds itself to accommodate the desire to harm Jews. And as those pathways are built, they are used for a dual purpose to hurt other groups too. They spread out further and further and get used to pop up wherever the illogic of bigotry demands to.

You see this web of dislogic being constructed in the above examples—a sort of impromptu network of tunnels and jerry-rigged offramps that let them go offroading when the normal freeways of logic don’t take them where they want to go. You want to believe Shaq is shifty or the 🟦 is a (((Zionist))) plot? Time to build the path that will get you there. You want to believe October 7th was justified, but it fundamentally opposes every one of your stated values; time to build a new way in.

The main target is still Jews, but the rest of you get the splash damage.

[hindsightsolutions]

Want to know about the myths and misconceptions related to contextual targeting? Read our blog to know more!

[damnwyverngems]

The 14 iconic weapon types make their return in Monster Hunter Wilds.

Choose from the Great Sword, Long Sword, Sword & Shield, Dual Blades, Hammer, Hunting Horn, Lance, Gunlance, Switch Axe, Charge Blade, Insect Glaive, Light Bowgun, Heavy Bowgun, and Bow.

While series veterans should find themselves right at home, there’s plenty of new actions for each weapon type that will take your hunt to the next level. We shared a small look at a few of these for the Great Sword and Heavy Bowgun, and we look forward to sharing more information on all the new actions in the future!  

In Focus Mode, hunters will have more precise control over how they guard, aim, and attack in order to target a monster’s weak points for big damage. Focus Mode makes it easier to adjust your distance to the monster and aim your attacks, making the distinctive Monster Hunter hunting action more accessible to a wider variety of players. 

Some weapons will also feature distinctive moves that can only be used in this mode.

Hook Slinger

A new version of the slinger has been added to the hunter’s standard equipment in Monster Hunter Wilds. Use it to collect items from a distance, even while on the back of a Seikret. Some contextual actions using the slinger can also be activated from a distance.

We can’t wait for you to see how all of these systems come together to make for a truly evolved hunting experience that retains the depth the series is known for, while providing new and exciting ways to hunt. 

#MonsterHunterWilds

[snapscube]

i don't know if you said so on your recent Web of Shadows stream, but what are your thoughts on Insomniac's more casual style of web swinging vs. the more difficult, physics-based web swinging? I've been avoiding Spider-Man 2 footage, so I haven't seen any web swinging, but I'd love if they could incorporate some risk/reward aspect to make swinging more engaging.

i think there's been a big push from spider-man game fans to re-contextualize Insomniac's web swinging as underwhelming and too casual that's kinda unnecessary and does it a big disservice. THAT IS NOT TO SAY that there haven't always been people who don't prefer the very low skill floor and relatively low skill ceiling of those titles, and that's also not to say that it isn't a fair assessment when looking at swinging mechanics in a vacuum. something like Web of Shadows ABSOLUTELY has a lot more rewarding moments of web swinging because of its higher skill floor, and when you really get a feel for the mechanics you can pull off some crazy stuff that it feels like insomniac's take isn't even dreaming of.

HOWEVER, i reiterate, this is all totally true and not exactly in Insomniac's in favor when examined in a vacuum, but in reality these mechanics DON'T exist in a vacuum. they're very important yes, they're how you're gonna spend a majority of your time in game yes, so it's important that they have a baseline level of fun and satisfying enough risk/reward to sustain an entire playthrough, or maybe even multiple. but Insomniac's swinging mechanics are in service of a game that not only does MORE with its open world than many others previously, but also does pretty much everything else a LOT better. Insomniac's take feels a lot more like it's in service of creating a much more approachable Spider-Man sim, where you don't have to necessarily "figure out" the swinging mechanics as much as you might in WoS or in SM2 (PS2) because there's a lot of content they want you to be spending more of your time on, and they need you to feel like you are playing an extremely capable and seasoned version of Peter.

playing through even just the opening of Web of Shadows on stream this week really drove home how much the world just feels so empty in comparison. the swinging was admittedly more fun at times!! but that kinda ended up being the saving grace of an experience that otherwise is feeling very bare-bones. and ultimately, as much as i PERSONALLY like mechanics with a bit more physicality, and i don't necessarily think that needs to be at odds with a larger amount of other content, i think my point is that i don't necessarily consider the swinging a FLAW of the Insomniac games, just a representation of the design philosophy of this take. and the design philosophy happens to be one i really appreciate. they want you in there DOING stuff, sure swinging around idly is fun and it's a great way to get you from point A to point B in a more exhilarating fashion than a lot of games even come close to, but these games have a much wider target audience and i don't know how much the average person cares more about the physicality of swinging as much as they care about it being an easy way for them to..... *sigh* feel like spider-man while traversing a larger set of activities.

THAT BEING SAID.... the improvements so far in Spider-Man 2 look SO SO SO GOOD and they will come MUCH appreciated. It looks so much faster. I straight up might turn on fall damage for my playthrough, which IS a new option they added. it's gonna rule.

[huginsmemory]

Trigun and the 'Bride of Christ'

An additional thought that popped up after my previous post about Triguns heavy themes of Christianity (a somewhat? Part 2?). In this I look at the Vash and Wolfwoods relationship, their opposing views and how that relates to the Christian term 'the bride of christ'. During this I specifically discuss a large spoiler for the series/manga, so readers beware!

I was chatting with some lovely folks on the Vashwood discord server (if you wish to join, click this link!) about Wolfwoods death, and the way it's, well, wedding themed. The wedding themes include the confetti, the way Wolfwoods passing occurs in front of a church, the ringing of the church bell, and the bottle of liquor they share is labelled 'BRIDE' with a cross on it.

All the items come together in a definite way that resembles, in some terrible fashion, the festivities for a wedding. Hell, even after Vash buries Wolfwood, he makes tons of dishes of food, and Livio and him basically have a feast, another thing one does at weddings.

The 'Bride of Christ'

What particularly caught my eye was the bottle with the word bride on it, with a cross. Multiple times within the new testament, the body of the church is referred to as the 'Bride of Christ'. As I've previously mentioned, Vash is regularly set up as a Christ-like figure; his actions and his philosophical values align with a Christian perspective, in his belief in unconditional love and forgiveness (ie, the blank ticket). As well, as that Wolfwood is a Christian preist, this literally makes him a 'bride of Christ'. In a sense, where in the story Vash is pitched as a Christ-like figure, this means that Wolfwood could be interpreted as the 'bride of Vash'. This especially so considering the contextual clues that hint towards a wedding - confetti, church, and church bells.

Acceptance of Christian philosophy

Further adding to this, is that although Wolfwood was a priest, he did not fully ascribe to Vash's view. In fact, the two of them are foils, their beliefs similar- both coming from love and a need to protect, but differing in Vash ascribing to unconditional love and forgiveness, while Wolfwood refuting that such a position can be practically taken (this is, well, I would say a simplified take on their beliefs but thats a different post for a different day). However, by this point in the story, the both of them have very deeply impacted each other. In fact, this is set almost immediately after Wolfwood saves Vash from Knives, which is the the moment where Vash openly forgives Wolfwood and Wolfwood begins his acceptance of Vash's philosophical views; in that specific moment, he accepts his own absolution (explained further in my previous post).

It is exactly in Wolfwoods fight against Chapel and Livio, that Wolfwood fully (or mostly so) accepts Vash's philosophical views, expanding to accept a blank ticket/unconditional love for others. This is seen as he repeatedly chooses not to kill Chapel's hired guns, and even sharply pleading Livio to spare one of them. Indeed, previously at Vash's request, he'll shoot to injure, but he's not really shown to be particularly worried about the bandits, versus here he is actively choosing to minimize harm; exactly like we've seen Vash do, over and over and over again throughout the series. As well, the hired guns literally try to target the orphanage when they've clearly lost, and also kill one of their own when Wolfwood brings him back, telling him that they've just upped their pay- showing that they're not particularly 'redeemable' hired guns that are likely to repent and become good people. And yet, Wolfwood still chooses to try and save them.

He also specifically goes out of his way to not kill Livio, even though killing Livio would severely even out the playing field, and Wolfwood would likely not have likely died as a result. And Wolfwood makes that decision, again and again and again, only focusing on killing Chapel, and Chapel only, since he's the one that is threatening the orphans.

While Wolfwood fights, Chapel derides him on Vash's views, and how Wolfwood has picked them up. Wolfwood, close to death, reviews his relationship with Vash and Vash's philosophy, and refutes the ideology that Chapel believes in, and that he himself has lived under, that they need to kill to survive, (or to save lives) and that Vash's belief in forgiveness and unconditional love is foolish.

It culminates in Wolfwood declaring that he believes in Vash, in his principles, and standing back up to continue to fight, having accepted Vash's Christian philosophy. Interestingly, it's also Christian leaning terminology he uses; both in that he followed Vash, much like one follows the the teachings of Christ, and that he believes in the Vash's ability to change to world with his philosophy, in the same way Christians believe in Jesus's ability to save the world through the gospel.

In summary, Wolfwood chooses to accept and even says he believes in Vash's philosophical views, thereby choosing to accept the possibility of forgiveness and unconditional love, both for himself, as is shown when he saves Vash from Knives, but also for others, and especially with Livio during the scene up to his death. This full acceptance and belief in a Christian/Vash's perspective would then also show that Wolfwood has fully accepted to be the 'bride of Christ', making him not only via contextual cues a 'bride' of Vash, but also within a Christian theological sense a bride of Vash as well.

In conclusion, (ie, TLDR) Wolfwoods death is wedding themed, with confetti, a church, church bells, and a bottle with the label BRIDE with a cross on it. The church is within the Bible called the 'bride of Christ'; as Vash is a christ-figure, and Wolfwood is a priest, this would make Wolfwood Vash's bride. As well, it is just previous to Wolfwood death scene that Wolfwood has accepted Vash's Christian philosophies, signalling his acceptance as the 'bride of Christ/Vash', further perpetuating the wedding theme.

TTLDR: Vash and Wolfwood are married yup 👍

[mariacallous]

For the past eight months, Europeans uncomfortable with the way Meta tracks their data for personalized advertising have had another option: They can pay the tech giant up to €12.99 ($14) per month for their privacy instead.

Launched in November 2023, Meta introduced its “pay or consent” subscription model as fines, legal cases, and regulatory attention pressured the company to change the way it asks users to consent to targeted advertising. On Monday, however, the European Commision rejected its latest solution, arguing its “pay or consent” subscription is illegal under the bloc’s new digital markets act (DMA).

“Our preliminary view is that Meta’s ‘Pay or Consent’ business model is in breach of the DMA,” Thierry Breton, Commissioner for the EU’s Internal Market, said in a statement. “The DMA is there to give back to the users the power to decide how their data is used and ensure innovative companies can compete on equal footing with tech giants on data access.”

Meta denied its subscription model broke the rules. “Subscription for no ads follows the direction of the highest court in Europe and complies with the DMA,” Meta spokesperson Matt Pollard told WIRED, referring to a Court of Justice of the European Union (CJEU) decision in July that said that Meta needed to offer users an alternative to ads, if necessary for an appropriate fee. “We look forward to further constructive dialogue with the European Commission to bring this investigation to a close.”

In a press briefing on Monday morning, Commission officials said their concern was not that the company was charging for an ad-free service. “This is perfectly fine for us, as long as we have the middle option,” they said, explaining there should be a third option that may still contain ads but are just less targeted. There are different, less-specific ways of providing advertising to users, they added, such as contextual advertising. “The consumer needs to be in a position to choose an alternative version of the service which relies on non personalization of the ads.”

Under the DMA, very large tech platforms must ask users for consent if they want to share their personal data with other parts of their businesses. In Meta’s case, the Commission said it is particularly concerned about the competitive advantage Meta receives over its rivals by being able to combine the data from platforms like Instagram and its advertising business.

Meta has a chance to respond to the charges issued on Monday. However if the company cannot reach an agreement with regulators before March 2025, Brussels has the power to levy fines of up to 10 percent of the company’s global turnover.

In the past week, the EU has issued a series of reprimands to US tech giants. The Commission warned Apple that its App Store is in breach of EU rules for preventing app developers offering promotions directly to their users. Brussels also accused Microsoft of abusing its dominance in the office-software market, following a complaint from rival Slack.

[mfilterit]

Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape

What Is Contextual Advertising?

Contextual advertising is a practice wherein marketers place ads that are relevant to the content of the web pages where they will be shown. Contextual Advertising targeting programmatic is not based on cookies, but on keywords or the topic of the website. This is not only going to make targeting more efficient for the marketers, but it will also improve the experience for the consumers as they will not be bombarded with irrelevant and repeat advertising across platforms during their online activities.

Contextual Advertising increasing in UAE, Singapore, Philippines, Vietnam, Thailand, Indonesia.

Contextual Advertising Is the Future

Contextual advertising is changing the way digital advertising works. In the future, no web browser will use third-party cookies (Apple and Mozilla have already done away with them), and that’s when context will become the king. The marketers will need smart AI/ML-driven contextual targeting programmatic solutions to identify the context of a web page and display the right ad to the right users. It would ensure that if you are selling a beauty product your ad is not shown beside a sports website

Note:- Contextual Advertising increasing in UAE, Singapore, Indonesia, Malaysia, Vietnam, Thailand, and many other countries.

Click here to read more about the contextual advertising in UAE and South East Asia

[socialmediamarking]

“Mastering Digital Engagement: A Comprehensive Guide to LinkedIn Marketing, Contextual Ad Targeting, Facebook Lead Ads, and Email Marketing”

In the dynamic realm of digital marketing, businesses are continually exploring innovative strategies to engage their target audience and drive conversions. This comprehensive guide will delve into four key digital marketing approaches: LinkedIn Marketing, Contextual Ad Targeting, Facebook Lead Ads, and Email Marketing. Let’s explore how each of these strategies can be leveraged effectively to achieve marketing success.

Unlocking the Potential of LinkedIn Marketing

LinkedIn has evolved into a powerful platform for B2B marketing, allowing businesses to connect with professionals, showcase expertise, and generate leads. Key aspects of LinkedIn Marketing include creating compelling company pages, sharing valuable content, engaging in LinkedIn Groups, and utilizing LinkedIn Ads for targeted campaigns.

LinkedIn Marketing Strategies:

Optimizing Company Profile: Crafting a professional and engaging company profile with clear messaging, visuals, and relevant keywords.

Content Marketing: Sharing industry insights, thought leadership articles, case studies, and engaging content to build credibility and attract followers.

LinkedIn Ads: Running targeted LinkedIn Ads based on job titles, industries, and company sizes to reach decision-makers and generate leads.

Contextual Ad Targeting: Precision in Digital Advertising

Contextual ad targeting involves displaying ads based on the context of the content being viewed by users, ensuring relevance and effectiveness. This strategy enables businesses to reach audiences who are interested in specific topics or browsing related content, increasing the chances of engagement and conversion.

Key Aspects of Contextual Ad Targeting:

Content Relevance: Aligning ad content with the context of the web page or content being viewed by users to enhance relevance and user engagement.

Keyword Targeting: Targeting ads based on relevant keywords related to the content or user search queries to capture intent-driven audiences.

Behavioral Targeting: Leveraging user behavior data to target ads to users with specific interests, preferences, or past interactions with the brand.

Leveraging Facebook Lead Ads for Customer Acquisition

Facebook Lead Ads offer a streamlined way to capture leads and customer information directly within the Facebook platform. These ads include lead generation forms that users can fill out without leaving Facebook, making it easier for businesses to collect leads and follow up with potential customers.

Facebook Lead Ads Strategies:

Compelling Offer Creation: Designing attractive offers or incentives to encourage users to submit their contact information through lead generation forms.

Form Customization: Customizing lead generation forms with relevant fields and questions to gather valuable lead data while maintaining user-friendly experience.

Automated Follow-Up: Setting up automated email sequences or CRM integrations to follow up with leads promptly and nurture them through the sales funnel.

Harnessing the Power of Email Marketing

Email marketing remains a cornerstone of digital marketing strategies, offering a direct and personalized way to communicate with prospects and customers. Effective email marketing involves crafting engaging content, segmenting email lists, optimizing for mobile devices, and leveraging automation for timely and relevant communications.

Email Marketing Best Practices:

Personalized Campaigns: Segmenting email lists based on demographics, behaviors, and preferences to deliver personalized content and offers.

Mobile Optimization: Ensuring email campaigns are mobile-responsive and optimized for different devices and screen sizes to improve user experience.

Automation and Triggered Emails: Implementing automated email workflows, triggered emails based on user actions, and drip campaigns to deliver targeted messages at the right time.

Conclusion: Integrated Digital Marketing Strategies for Success

In conclusion, mastering digital engagement requires a holistic approach that integrates LinkedIn Marketing, Contextual Ad Targeting, Facebook Lead Ads, and Email Marketing. By leveraging these strategies effectively, businesses can reach their target audience, nurture leads, drive conversions, and build lasting relationships with customers. Continuously monitoring performance metrics, optimizing campaigns based on data-driven insights, and staying updated with industry trends are key to achieving marketing success in today’s competitive digital landscape.

[itsmaferart]

Talking about Rurouni Kenshin 2023

I'm going to write a lot and I might have a bit of spoiler!!!

As a fan of Rurouni Kenshin from 1996, and now that a new adaptation came out this year I wanted to give a little opinion of my own, focusing on the comparisons I've seen of the current animated version with the 96 version.

However, I think that in order to see and enjoy both adaptations it is necessary to clarify several points, and the first of them is the intention behind each adaptation and which points can be compared and which others cannot.

Clearly, both adaptations have been made under different directions, by different companies and different times, aimed at different target audiences. And this can be clearly reflected from the first chapters aired to date (at the time of writing this review). Actually, I don't want to talk in depth about Jin-e Udo's arc yet, since in anime 2023 the battle between them and several of the arcs that are still to be broadcasted have not been released yet, but I think episode 6- Kurogasa, serves to illustrate how the current adaptation seeks to move away from its 96 counterpart despite being the chapters with less changes from each other.

To begin with, the contextualization and presentation of characters...

While in both the manga and the anime 2023, we are given a little contextualization of the situation. We are not introduced to Mr. Tani, the person Kenshin must protect at the request of one of the policemen, he is a rather arrogant man who currently holds a political office so he has enough money at his disposal to hire many men to protect them against the threat of an assassin. Although, at the beginning he refuses with arrogance, when Kenshin reminds him how he protected him during the Bakumatsu, Mr. Tani's expression changes radically, adding that all his bodyguards are useless since Sanosuke himself has crushed them in previous times.

Much of this context is omitted in the 1996 version, and it is only pointed out that Kenshin has to go to protect Lord Tani, in the face of Kurogasa's threat.

Also the presentation of Jin-e are very different proposals. In the original version, it is done from the viewer's point of view. We can see Jin-e ruthlessly murdering the guards until he appears in the room. In that way, we are introduced how this is a ruthless killer who makes his way.

While in the 2023 version (and in the manga) it is left to the expectation. Neither Sano nor Kenshin see Jin-e killing directly, they only see the bodies he has left in his path until he makes a surprising presence in the room just when he attacks one of the bodyguards and that is when we see him kill the bodyguards.

Here we see how the approach of both anime is very different. While the original version, seeks to focus more on the killer Kenshin will face and the combat, to convey to the viewer the intimidating feeling of a new enemy. The current version, focuses more on setting the context and showing us the relationship Kenshin has had in the past during the battles. Each chapter shows us key pieces of what Kenshin was like during his Hitokiri era, as well as how those who participated in the war relate to the current government and Meji era.

In Rurouni Kenshin the social and political context is one of the bases of its story, as it is directly inspired by real events. While the character of Lord Tani is irrelevant in many ways. It serves to expose once again that many of those who participated in the war took positions of importance in politics and economics, becoming arrogant people who use power to their convenience. Something Kenshin is against.

Now, really my point is not to talk about which version is better or worse....or if the current version is better for being faithful to the manga or if it is a bad adaptation for not being the same as the 90's version.

But to understand that the original version was never intended to be 100% faithful to the manga, but rather an interpretation using the manga as a guide. The fundamental elements of the manga are respected and maintained, at the same time subtle and continuous changes are made that change the story. I understand that many of these changes are not really important but substantially give a very different interpretation at the narrative level. While this adaptation seeks to be faithful to the manga, following almost in its entirety the events that the original format raised.

The remake is not a remastering of the '96 anime, but rather an adaptation completely detached from its predecessor to stick only to the manga. And this can be reflected in all the number of decisions that the direction has had, from not using the original voice cast, the change in the drawing style, not using the (iconic) soundtrack of the original, not remastering the ending and opening version. Evidently, the current version aims to capture a more current audience, proposing a version that is more attached to modernity. The goal in itself is not to appeal to nostalgia to please the established fandom, but to capture a new one that may or may not have seen the original. And that's why I think many people don't like the differences between the two adaptations.

In my opinion, I don't see anything wrong with the adaptations being different. In fact, I think to a certain extent it's good that they don't play it safe by copying what the '96 anime achieved.

However, despite how faithful the Remake is to the manga, I consider that it has several points to be solved that makes it subtract points.

For starters, several of the comedy scenes that ARE in the manga are omitted. (There are scenes that are adapted while others are omitted) Which, well… I understand the desire to stick to a serious tone and rhythm, I don't pretend that they add comic scenes that are not necessary. But the comedy in the manga was not randomly placed, but emphasized the dynamic between the characters and gave more contrast to Kenshin's personality which is sweet, relaxed and somewhat silly, contrary to his Battousai personality. Subtle details like Kenshin ready to unsheathe the sword, but seeing Kaoru they end up cutting their finger, I think details that make the difference.

Not to mention that really the OST is unremarkable. It's not bad, but it doesn't usually stand out with the scene. I can understand not recycling the previous one, but a new one could be proposed to go with a better scene.

Most importantly, do not raise new technical resources:

Just like the OST, I really don't think that making a carbon copy of the '96 work is the best thing to do. But it would be great if, while not using the same techniques, they at least come up with some new ones.

In '96, the change of color, the use of negative, slow motion, worked to make the dramatic scenes stand out. The drama was intended to be more impactful and contrasting with the comedy and serenity of the rest of the scene. While in the current version (2023), we can see Kenshin's face very well drawn, his anger as Battousai is clearly seen, but there is a lack of ambience that envelops us in the tragic atmosphere as Kaoru's kidnapping. Although these are just details, I hope that for future fights they will focus on giving more emphasis to the combats and manage to transmit the epicness of this work.

Finally, I think that the 1996 adaptation is an incredible work that unfortunately was not completed, and really as a fan of the original anime and manga I think it is worth giving a chance to the remake that shows a lot of potential. The voice cast seems very good (I personally like the new voice of Kenshin) and the animation is quite fluid, and I like the drawing style, however, it has some considerable details to be polished. Although at the moment there are very few chapters broadcasted, there is still a long way to go to see the best fights. The point of comparing is in a constructive way to see those details that can or could have been better in both adaptations, without detracting from the achievements that each one has. Since both stand out in very different ways.

[janusooh123]

Maximizing Brand Visibility with Janusooh: Your Premier Outdoor Advertising Agency

In today’s competitive landscape, standing out and reaching your audience where they live, work, and play is essential for building a lasting impression. Outdoor advertising is one of the most effective ways to accomplish this, and Janusooh, a leading outdoor advertising agency, https://www.janusooh.com/outdoor-advertising-agency/ offers unparalleled expertise to make sure your brand stands tall and noticeable. Specializing in impactful outdoor advertising campaigns, Janusooh transforms spaces into captivating messages that engage and influence.

The Power of Outdoor Advertising

Outdoor advertising, also known as out-of-home (OOH) advertising, includes any form of media found outside the home. From billboards, transit ads, and street furniture to airport displays, OOH advertising surrounds people in public spaces, providing a seamless way to capture attention without intrusion. With audiences increasingly on the move, outdoor advertising remains a vital strategy for brands aiming for visibility and lasting brand recognition.

Janusooh understands the pulse of the OOH industry, utilizing data and insights to place ads in strategic locations. By doing so, the agency ensures your message reaches the intended audience in a contextually relevant way, fostering engagement and brand loyalty.

 Why Choose Janusooh?

As a specialized outdoor advertising agency, Janusooh offers several advantages:

1. Targeted Strategy

 Janusooh emphasizes precision in targeting, recognizing that effective advertising goes beyond visibility. The team assesses factors such as audience demographics, location, and traffic patterns to select optimal sites for ads. This approach ensures your brand reaches the right people at the right time, maximizing ROI.

2. Innovative Solutions

 In a world full of distractions, creativity is key. Janusooh brings innovation to outdoor advertising, incorporating digital technology and interactive features that captivate and engage audiences. Whether it’s a high-tech LED display or a 3D billboard, Janusooh’s creative team designs eye-catching, memorable campaigns.

3. Brand-Boosting Impact

With years of experience in the industry, Janusooh knows how to make a lasting impression. The agency’s expertise in creating memorable campaigns, combined with their strategic placement approach, ensures your brand gets noticed, remembered, and talked about. This impact translates to greater brand awareness and a positive return on investment.

Diverse Advertising Options with Janusooh

Janusooh offers a range of outdoor advertising solutions, tailored to fit different goals and budgets. Here are some options:

Billboards

 From highways to urban streets, billboards are a classic OOH option, and Janusooh offers prime locations for maximum visibility. Whether static or digital, billboard advertising commands attention and can convey messages effectively to a broad audience.

Transit Ads 

Transit advertising, such as bus wraps, train station displays, and taxi ads, brings brands into public transportation spaces, reaching commuters and travelers. This mobile advertising solution helps brands achieve wide visibility and frequency as people move across the city.

Digital Displays

Janusooh also provides digital OOH advertising solutions, combining vibrant displays with real-time updates. Digital billboards and displays add an interactive, modern touch to campaigns, allowing brands to adapt messages to changing contexts.

Street Furniture

Ads placed on benches, bus shelters, and other urban furniture blend seamlessly into the environment, enhancing brand exposure in busy pedestrian areas. Street furniture advertising helps engage the public while they wait or commute.

Success Stories with Janusooh

Janusooh has a track record of successful campaigns across industries, helping brands connect with audiences on a deeper level. By combining creativity with targeted strategy, Janusooh has earned a reputation for delivering results that exceed client expectations. Clients across retail, technology, and hospitality sectors have benefited from Janusooh’s dynamic approach to outdoor advertising, with campaigns that resonate and stick in people’s minds.

Conclusion: Take Your Brand Outdoors with Janusooh

For businesses looking to make a strong, lasting impression, Janusooh offers the expertise and creativity needed to succeed in outdoor advertising. From billboards to digital displays, Janusooh provides versatile, impactful solutions that connect brands with audiences in powerful ways. When it comes to outdoor advertising, Janusooh stands out as a reliable partner dedicated to helping brands achieve visibility and growth.

[gayskrillex]

The good news is that, because of GDPR and privacy addons, ads are on the whole getting less creepy. Advertisers discovered this thing called “contextual targeting,” whereby ads are placed based on their context, rather than by sniffing every user’s asshole to find out what their interests are. Basically the way ads are printed in magazines, where you can’t possibly know who’s reading it.

Imagine that, repeatedly telling ad companies not to stalk us and doing everything in our power to make ads based on personal data less effective has resulted in a decline in ad companies stalking us to harvest our personal data. Keep up the good fight. There are more companies to wear down.

[marloncamilleri]

Journal reflection 7: Contextual Analysis

[Guernica, by Pablo Picasso, 1937, (medium: oil painting)] In this reflection, I’ll be analysing Guernica by Pablo Picasso which had quite an impact on the artist facing current events of the Spanish Civil War. The artwork was created in 1937, influenced by the aesthetics and qualities of Cubism and Surrealism, it is characterized by its sharp geometric shapes, distorted form and bold black-and-white contrast in an attempt to portray the chaos and destruction of war and the sense of unease and confusion that comes with such events. Additionally, the lack of colour in the painting was to express the aftermath of the bombing, specifically he ordered house painting that consisted of a minimum amount of gloss. The matt finish and the shades of grey, white, and blue-black gave an outspoken yet unadorned tone to the work. Consequently, the artwork includes hidden images, containing a skull which is superimposed over the horse’s body, another is a bull formed from the house’s bent leg and three daggers replacing the tongues of the horse, bull, and the screaming woman. As well, two of the artist’s signature images are portrayed in Guernica, the minotaur which symbolizes irrational power, dominates the left side of the work, while, the harlequin, is partially a hidden component off-centre to the left, crying a diamond-shaped tear. Guernica depicts the tragedies and suffering that was inflicted upon innocent citizens, it gained monumental status as the constant reminder of these unfortunate losses that suffered under those current events, an anti-war symbol and the embodiment of peace. The interpretations of the artwork vary and can contradict one another, this extends to the mural’s dominant elements: the bull and the horse. Art historian Patricia Failing stated the following:

"The bull and the horse are important characters in Spanish culture. Picasso himself certainly used these characters to play many different roles over time. This has made the task of interpreting the specific meaning of the bull and the horse very tough. Their relationship is a kind of ballet that was conceived in a variety of ways throughout Picasso's career." While other critics are not so trusting about the political statement of Guernica, in certain cases, the rampaging bull is a symbol of destruction, in other works of Picasso the bull was depicted as a minotaur symbolizing Picasso’s ego. However, the bull likely represents the onslaught of Fascism, Picasso himself said that it means brutality and darkness, as well, the horse represents the people of Guernica. Some historical contexts for the piece, regarding the town of Guernica in the province of Biscay in the Basque Country. During the Spanish Civil War, it was viewed as the northern bastion of the Republican resistance movement and the epicentre of Basque culture, further adding importance as a target. The Republican forces consisted of assorted factions such as Communists, Socialists, and Anarchists with varied approaches to government and goals, but all had a common opposition towards the Nationalists. The Nationalists, led by General Francisco Franco, also factionalized but to a lesser extent, they sought the return of the golden days of Spain, based on law, order and traditional Catholic families. Warplanes from the German Condor Legion, commanded by Colonel Wolfram von Richthofen, bombed Guernica, at times when Germany was led by Hitler and had lent material support to the Nationalists and were using the war as an opportunity to try out new weapons and tactics.  Picasso while working on Guernica he was living in Paris, in fact, he hadn’t been to his origin country for several years when the Nazis bombed the Spanish town of Guernica in 1937, moreover, the losses and damage of the war affected the artist deeply. In 1974 Guernica was a victim of an antiwar activist and artist, Tony Shafrazi, in a successful attempt to deface the mural with red spray paint as a protest statement, eventually, he was sentenced to prison and the red paint from Guernica was removed.

References

pablopicasso.org, n.d. Guernica, 1937 by Pablo Picasso. [Online] Available at: https://www.pablopicasso.org/guernica.jsp [Accessed 22 January 2024].

Reed, M., 2023. Artwork Analysis: Guernica by Picasso. [Online] Available at: https://www.1st-art-gallery.com/article/analysis-guernica-by-picasso/ [Accessed 22 January 2024].