#coca-cola cultural impact

[adomainname]

On May 8, 1886, the world witnessed a quiet but groundbreaking moment in beverage history. Dr. John Stith Pemberton, an Atlanta-based pharmacist, introduced a syrup that would become the foundation of Coca-Cola, one of the most iconic drinks of all time. This first glass was served at Jacobs’ Pharmacy in downtown Atlanta, marking the beginning of a brand that would go on to captivate the globe.

In this blog, we explore the fascinating origin of Coca-Cola, its features, and the factors behind its rise to worldwide fame.

Coca-Cola’s Historic Debut

Jacobs’ Pharmacy: On that fateful day, Jacobs’ Pharmacy became the birthplace of Coca-Cola. This popular Atlanta pharmacy served as both a soda fountain and a hub for social interactions.

Dr. John Pemberton’s Vision: Dr. Pemberton envisioned creating a beverage that was both medicinal and enjoyable. Coca-Cola was initially promoted as a health tonic, claiming to relieve headaches and fatigue.

Affordable Pricing: The first glass of Coca-Cola sold for just five cents. This affordable price made the drink accessible to a wide audience, setting the stage for its popularity.

Features of the Original Coca-Cola

Unique Recipe:

A blend of coca leaf extract and kola nut provided the drink’s caffeine content.

The addition of sugar and natural flavors balanced its taste.

Carbonated water gave it its signature fizz.

Health Claims: Coca-Cola was marketed as a brain tonic and remedy for ailments like indigestion and exhaustion.

Distinct Branding:

The name "Coca-Cola" was suggested by Pemberton’s bookkeeper, Frank Robinson, who also hand-designed the logo.

The logo’s cursive script remains a hallmark of the brand to this day.

Handcrafted Syrup: Every batch of syrup was personally made by Dr. Pemberton in his small laboratory.

Jacobs’ Pharmacy: The Launchpad

Jacobs’ Pharmacy played a pivotal role in Coca-Cola’s story:

First Retailer: As the first location to sell Coca-Cola, Jacobs’ Pharmacy introduced the drink to Atlanta locals.

Social Hub: The pharmacy’s soda fountain drew a steady stream of customers who became the first Coca-Cola enthusiasts.

Word of Mouth: Patrons began spreading the word about this refreshing new drink, creating organic buzz.

Coca-Cola’s Evolution: From Local Beverage to Global Brand

Humble Beginnings:

Coca-Cola sold only nine glasses per day on average during its first year.

Financial difficulties led Dr. Pemberton to sell parts of the company to investors.

Asa Candler’s Vision:

In 1888, Asa Candler purchased full ownership of Coca-Cola for $2,300.

He implemented strategic marketing initiatives, turning Coca-Cola into a household name.

Innovative Marketing Strategies:

Free sample coupons introduced the drink to new customers.

Slogans like "Delicious and Refreshing" highlighted Coca-Cola’s unique flavor and appeal.

Bottling Revolution:

In 1899, Coca-Cola began bottling operations, making the drink more accessible and portable.

This move marked a significant step toward the brand’s global expansion.

International Reach:

Coca-Cola entered international markets in the early 1900s, starting with Canada, Cuba, and Panama.

Its universal appeal helped it transcend cultural and geographical boundaries.

What Makes Coca-Cola Unique?

Secret Formula:

Known as "Merchandise 7X," the formula for Coca-Cola remains a tightly guarded secret.

This mystery enhances its allure and sets it apart from competitors.

Contour Bottle Design:

Introduced in 1915, the Coca-Cola bottle’s iconic shape ensures instant recognition.

Its unique design is both functional and symbolic of the brand’s identity.

Timeless Branding:

The Coca-Cola logo and red-and-white color scheme have remained largely unchanged for over a century.

This consistency strengthens its global brand recognition.

Emotional Connection:

Coca-Cola’s marketing often focuses on happiness, togetherness, and celebration.

These themes create a strong emotional bond with consumers worldwide.

Coca-Cola’s Cultural Significance

A Reflection of the Times: Coca-Cola evolved from a temperance drink to a symbol of joy, adapting to societal changes while maintaining its essence.

Global Icon: From Christmas advertising featuring Santa Claus to sponsoring major sports events, Coca-Cola is a cultural ambassador.

Pop Art Inspiration: Artists like Andy Warhol celebrated Coca-Cola in their work, highlighting its role as a cultural touchstone.

Fun Facts About Coca-Cola

First Soda in Space: Coca-Cola was the first soda consumed in space, showcasing its innovative spirit.

Ubiquitous Brand: The Coca-Cola logo is recognized by 94% of the world’s population.

Santa Claus Connection: Coca-Cola’s Christmas campaigns helped popularize the modern image of Santa Claus in red and white.

Original Bottle Design: The early Coca-Cola bottles were made in a greenish hue called "Georgia Green."

Legacy of May 8, 1886

Global Reach: Coca-Cola is now sold in over 200 countries, with 1.9 billion servings consumed daily.

Economic Impact: The company’s growth has spurred innovation and created jobs in diverse industries.

Enduring Inspiration: Coca-Cola’s journey shows how vision, innovation, and perseverance can transform an idea into a global phenomenon.

Lessons from Coca-Cola’s Story

Start Small, Dream Big: Dr. Pemberton’s modest syrup creation became a cultural and commercial giant.

The Power of Marketing: Asa Candler’s strategic advertising propelled Coca-Cola to global success.

Adaptability Matters: Coca-Cola’s ability to evolve with changing markets and trends ensures its enduring popularity.

Conclusion

The first glass of Coca-Cola, poured at Jacobs’ Pharmacy on May 8, 1886, was more than just a drink—it was the beginning of a legacy. What started as a simple syrup in Atlanta has grown into a symbol of joy, celebration, and connection worldwide.

As you enjoy your next Coca-Cola, remember its remarkable journey. From Dr. Pemberton’s small laboratory to the hands of billions, every sip is a reminder of the power of innovation and vision.

Go To The Historical Milestone: May 8, 1886

[okkultmotionpictures]

Excerpts: BEECH-NUT LIFESAVERS Commercial by Fred Mogubgub (1966)

'Beech-nut LIfesavers' is a commecial created by Fred Mogubgub (1928–1989), an influential figure in the world of animation and painting, particularly known for his contributions to the pop art movement during the 1960s in New York City. His career gained significant momentum when he co-founded Ferro, Mogubgub and Schwartz in 1961 alongside designer Pablo Ferro and Lew Schwartz. However, Mogubgub's creative ambitions led him to leave the company in 1964 to establish his own firm, Mogubgub, Ltd.

Mogubgub's artistic style is characterized by its rapid, staccato jump-cuts—an innovative blend of cartoons and photographs that flash across the screen, creating an effect that could be likened to subliminal advertising. His work, which often featured iconic American objects, was celebrated for its ability to capture the essence of American pop culture in a unique and engaging way. Among his notable commercial clients were Ford, Coca-Cola, and Life Savers, with his creations leaving a lasting impression on audiences due to their memorable and distinctive style.

His commercial work was groundbreaking, and several of Mogubgub's films have been recognized by the Museum of Modern Art for their innovative approach to animation and advertising. One of his most famous pop artworks was a large-scale sign erected in Manhattan in 1965, provocatively asking, "Why Doesn't Someone Give Mogubgub Ltd. Two Million Dollars to Make a Movie?" This piece reflected Mogubgub's bold and creative spirit, showcasing his ability to blend art with advertising in unprecedented ways.

Mogubgub's work extended beyond commercial advertisements to include underground short films that merged animation, illustration, and live action. One of his notable films, "The Pop Show" (1966), featured Gloria Steinem and demonstrated Mogubgub's adeptness at navigating the avant-garde film scene. Despite his significant contributions, Mogubgub's name is often omitted from discussions on avant-garde and experimental film from the late 1960s and early 1970s. However, his films were included in underground screenings, such as the 1970 New York Underground Film Festival, highlighting his role in the experimental film movement.

Fred Mogubgub passed away in 1989 at the age of 61 from bone cancer. Despite his death, his creative legacy continues to inspire animators and filmmakers, illustrating the enduring impact of his work on both the commercial and artistic realms of animation and pop art​.

| Hosted at: Internet Archive | Full Video Download: MPEG4

‘The EXCERPTS series by OKKULT Motion Pictures transforms images from open source films of important historical and artistic merit into the internet drug we’ve come to love: GIFs!’ (Vice)

(Thanks to archive.org)

[howler-moon]

AI advertisement will never stick the landing tbh

Not to drop another essay out of nowhere again but I'm still very much ill and stuck with only my own thoughts to keep me entertained. To be completely honest this topic has actually been on my mind for a couple of weeks and is something I've made imaginary commentary videos about in my head but with the recent AI Coke ad causing a stir and my usual habit of spouting nonsense on Tumblr for shits and giggles I thought no better opportunity than now to put my own two cents on the table since I'll seemingly be stuck in bed for the rest of the week. As both an artist and someone who's doing Business for their Leaving Cert (god forbid) this topic is something that peaks my interest greatly and is something I had more to say about than I thought. If anything, Business has just taught me how soulless companies can be and if I have to learn the Marketing Mix just so I can get the points I need to get into college by god are you gonna hear about it.

A few weeks back I came across a funny Instagram reel with the basic premiss of "guy wakes up after a 10 year coma and only remembers 2010's British adverts" and it was an absolute banger because of how true it was. I don't know if the primary audience who will see this will be familiar with British adverts (I myself am Irish but we basically hog all their tv channels because ours suck lmao) but oh my god you have no idea how iconic they were. I understood every single reference in that reel from the opera singer from the Go Compare ads, to the meerkats from Compare the Market . com to the Jingle from the Lellie Kellie's shoe ad that was drilled into my head like a sleeper agent. 10 year old me may have had no interest in car insurance but by god could I tell you all about Direct Line and their insurance policies because of their funky little red telephone on wheels or perhaps even what Churchill that freaky little puppet bulldog could give you instead. Advertising was so absurd and out of pocket like I have no idea what singing poodles have to do with floor cleanser but you know for a fact I'll start singing along once the Flash ad comes on. There's a reason you often see essentially the same advert run for a company for years and even decades at a time, with just minor edits to keep it fresh. A) Because Marketing is probably one of the most expensive parts of selling a product but B) and my main point of interest being that a single, memorable ad will bring you much further than multiple unimaginative ones.

Moving onto the Coke ad specifically, for the sake of comparison I gave it a watch and holy shit guys was it bad. For those who have had the pleasure of not seeing it yet, this new AI ad is essentially a remake and apparently the replacement of the well known "The Holiday's are Coming" advert that has been running since 1995. Now the impact this ad has on pop culture is undeniable. For many people when this ad starts rolling out onto tvs its considered the start of the Christmas season. The image of the Coca Cola trucks driving through the snow, gathering crowds who watch in awe as all the bright and colourful lights pass by through the night is one of the most iconic things of all time, its the reason the ad has been running for 28 years. The link Coke and Christmas have with each other is genuinely crazy like people credit the company for Santa's red coat, whether it actually be true or not. Coca Cola is an example my business teacher brings up all the time because of how good they (were) with their campaigns. The thing about Coke's marketing is that they're not selling the drink, they're selling the emotion associated with it. They're selling the "happiness" that comes with drinking a Coke they've had campaigns that tell you to "taste the feeling", the whole gimmick behind the Coke bottles with the names on them is the feeling you get when you're gifted with one or find one. There is countless examples of this and that's what makes the new AI ad crash and burn so badly because it's absolutely soulless.

The content of this ad is so stiff and uncanny. The trucks slide around like pngs on seperate layers of a cheap editing program, everything is smooth and lifeless. Sure the people are smiling, but there's not really any joy behind those smiles. They stand there lifeless and unmoving, you could replace the crowd in this advert with cardboard cut outs waving gently in the wind and you would get the same outcome. They react less than the average SSSniperwolf reaction video, instead of her siting there smiling blankly and something interesting enough for her to steal its just a group of people blankly smiling at nothing. Watching paint dry would harbour an more interesting reaction. The movements are slow and unnatural, there's no ease in or out as Santa's food moves across the ground it just moves at a consistent pace like an actual robot. Hmmm I wonder why.. its genuinely actually so funny that Coke prides itself with selling an emotion rather than a product when they take away the very thing that gave their adverts emotion in the first place. They talk about selling nostalgia in a bottle and then tear away one of the most nostalgic things they have ever created. If anything all this new advert does is expose Coke for not holding onto their "core values" and I'm happy people are getting upset as more and more companies try and pass off cheap slop as quality. If the emotion Coke is trying to sell is disappointment then I guess they've won??

The thing about AI ads is that the only thing memorable about them is that they were made by AI. I've seen one AI ad on the TV before and I keep getting another one on Youtube all the time and I genuinely could not tell you what either one was selling for the life of me because all I could think was "oh gross". That youtube one plays in front of almost every video I watch and I STILL don't remember what its for. AI is never going to think of something unique by itself that will hook an audience in. Sure, hypothetically someone could give it a creative prompt, but that requires a creative person, and 9 times out of 10 a creative person isn't going to use an AI to execute their vision, because AI isn't creative enough to do so. Companies have no interest in being unique anymore, what's the use in standing out when you're all owned by the same conglomerate at the end of the day, right? Why spend money when there's a formula everyone uses? why take the risk when there's no competition? Companies genuinely do not care about what you think, only about what you buy and that's just great <333

uhm wow what the fish i like blacked out writing that im so ill rn i apologise if some of this didn't make sense i have the worst fever known to man rn (fire emoji) This is probably something i should come back to and clean up a little bit to make it more clear but i dont give a fuck my dinner is ready have this obscure advert someone sent me on discord a couple of years ago that i hold close to my heart even today to lighten the mood

[apcseo]

Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn

[evabellemary]

Summary and Points: 

Do Good Design: Chapters 3, 4 & 5

How Symbols and Brands Shape our Humanity: A Ted Talk

Coke: The Impact of Branding                   

Coca-Cola is one of the most recognized brands of soda beverages. They have used multiple strategies through when they first released too now. Coke hacked the system; they used certain figures to advertise their product on a massive scale, hard effort and strategic planning; Coke going on a remote journey mountain trekking in the name of advertisement. The corruption of common spaces became an issue because of Cokes branding, local culture was used to create homogeneity. Cokes branding was everywhere. The Coke branding dilemma brought issue to the designer’s purpose. Designers have the power to distribute ideas the world needs, health information, freedom of speech, tolerance etc. Not just to sell carbonated caffeine. What if Coke used their influence too spread helpful information? 

“Designers don’t work for companies that want you to lie for them.” Tibor Kalman (1994 – 1999)

Brand Shopping: The Decrease of Quality Products for Brand Names

            Instead of creating actual quality goods for a reasonable price, companies have started branding cheap items, and upping the price because of their good name. “Brand Shopping” instead of just clothing or item shopping has become the usual in malls and commercial stores.

Delivering Quality; New items; In your face branding; reason to buy, an example of this is Nike, taking advantage of the trust people place in familiar brand names. Many brands put their logo on items they don’t make, simply to get consumers to buy.

“What is wrong is a style of life that is presented to be better, when it is directed in having rather than being.” Pope John II (1920 – 2005) 

The Universal Language: Logos

 Logos are a universal language. The ability to transmit information and products globally because of branding has progressed society to another level. Globalizing overconsumption and lying is counterproductive. A process that would have taken 200 years can now take only10 years. This is creating the rick of cultural diversity erosion. How to counter act this fast progression and protect cultural diversity, is to add expression into the professionalism of the design world. 

Culture and Advertising

Great advertising can have a positive impact, symbols hold power; Bad or Good. If a design appeals to a select group, it will succeed. Just because you can create, doesn’t mean you should if it has the possibility to create a negative impact. Symbols are universal, many have been repeated throughout different cultures. Which has led to wars, and disagreements. Product advertising has been present throughout history and war, even then branding was being placed in famous paintings. 

5 Main Takeaway Points

· Branding shouldn’t be in our common spaces

· Designers should promote truth

· We should shop for quality instead of brand names

· Overconsumption is destroying culture

· Use your power to spread useful and positive information

[artg210]

Summary #1

Creating Freedom

In the first episode of Creating Freedom titled “The Lottery of Birth”, the main concept revolves around the idea that individuals are born with inherent predilections, and the circumstances of their birth significantly influence various aspects of their capacities and attributes. This includes their upbringing, which shapes their early life experiences, and their perceptions of the world and themselves.

The impact of personal opinions on design becomes apparent in this context. Just as individuals are shaped by their early experiences, so are designers influenced by their own perspectives and preferences. These personal opinions play a significant role in the decisions and choices made during the design process, ultimately shaping the form and function of the end product.

Do Good Design

In the book Do Good Design by David B. Berman, chapters 3-5 highlight the negative aspects of advertising, especially related to major brands like Coca-Cola. He discusses the oversaturation of advertisements and how they can have a detrimental effect on society. Berman doesn't solely dwell on the negative, he also explores the potential and encourages design to be used as a tool to consider alternative, socially responsible uses of design in our society. The general message conveyed in these chapters is that as designers, we have the ability to not only serve the needs of individuals but also contribute positively to society as a whole.

How Symbols and Brands Shape Our Humanity

In the TED Talk titled "How Symbols and Brands Shape Our Humanity," Debbie Millman discusses the impact that branding and symbols have on society, from its historical origins to its modern-day impact. Debbie Millman highlights the role of symbols in connecting people and conveying messages throughout history, showing how they can represent both good and bad aspects of society. She also discusses the power of social media in connecting diverse people and emphasizes how design can drive positive societal change, not just financial gain.

Key Takeaways

Experience, upbringing, and design share an intricate connection. An understanding of how these factors influence their design decisions can lead to more responsible design practices.

In a profit-driven society, the prioritization of financial gain can create unethical practices in advertising. Designers must navigate the balance between profitability and ethical responsibility.

Designers' choices should reflect a commitment to the betterment of society, aligning with broader moral and ethical standards.

Design can either reinforce negative aspects of society or promote positive change in society - This emphasizes the responsibility designers have in shaping the narratives and values that design conveys.

Design has the power to influence and shape cultural norms and perceptions.

Branding has the power to unite people around shared values and beliefs.

[ashleyl-artg210-2023]

Summary #1

In "The Lottery of Birth," viewers are asked to question their perception of freedom and how much society impacts each individual. Four interviewees with academic backgrounds have their takes on these societal influences and how much control people don't have over their lives. It reasons this by going through topics of birth, education, employment, obedience, questioning, and creativity. Suggesting that the world moulds each individual; while schooling prepares us to fit into society, it frequently leaves out critical lessons about inequality, environmental issues, and capitalism. It speaks about how authority is in fewer hands, and overcoming these authority systems is necessary for freedom. It explains how it teaches society to accept changes and to be comfortable with their current situation, limiting their thinking and standing with their beliefs, inevitably becoming a part of their identity. The film ends by saying artistic acts connect people, and oppressive environments can force adaptation. Everyone has a responsibility to make the change they seek in this world.  

At the beginning of "Do Good Design," there is a big emphasis on how often we see popular brands everywhere, such as Coca-Cola. In some poorer countries, it's not only on billboards and signs but also in front of schools and businesses. The author emphasizes that well-known brands are on a pedestal and how they create a negative/positive impact on society. The book also talks about how overly saturated our world is with advertising, giving an example of a place that outlaws billboard advertising so that people aren't as heavily influenced by it. Using Coca-Cola in another example, the author mentions that people only think it's a well-designed logo because of its imprint on everyone's head, not because of its typography or colour choices.

The point is that familiarity wins over "the best" design. The author shows how big brands are from a global standpoint, being so well circulated now with the internet because of its ease. They talk about how many symbols have been created to deceive but also inform, playing on the idea of designing a memory. One example is the Swastika that Hitler stole and is now associated with hate and war.  In the last portion of the reading, the author relates this to the misuse of symbols in the modern world, showing some designers have used elements of cultural appropriation or animals wanting to be eaten. Ultimately, it states that just because you can, doesn't mean you should.

In Debbie Millman's TedTalk "How Symbols and Brands Shape Our Humanity," she starts from an evolutionary standpoint, talking about how much we've advanced as humans and how ancestors designed symbols representing their beliefs. For thousands of years, everyone has had some religion they've based their lives around, causing many wars. She explains that because of war, flags were manufactured onto uniforms to help identify each side, and brands eventually became legally recognized. She also talks about how the Nike Swoosh is one of the most recognized logos and shares identities with other logos, relating it to the Swastika and how it was a symbol of good fortune before Hitler. Millman says that these are all reasons humanity has been manufacturing language for thousands of years, and as a positive outcome, social movements have affected branding in the last ten years. Her point is that branding doesn't have to be just about capitalism, it can also be used to make the world a better place.

Key Takeaways:

Being not political still makes you political

Coca-Cola has a much bigger impact than I thought and not in the best way

Each piece of content ended off with wanting to make the world a better place

Branding is essential for a complicated world

Big corporations hold so much power, yet they don’t do much for people

[ciquery]

Social media infrastructure and marketers nudged into ✨soul searching✨

Why? Metrics.

It’s refreshing to see self-aware generations actively resisting commodified influence and performative authenticity.

Some personal reflections on missed opportunities and omitted insights to ‘marketers’ and digital citizens, within the United State’s increasingly edgy ‘casino of attention and consumerism’:

Missed opportunity: An international sample size or focus group - with outcomes broken out by region (are these sentiments universal, or driven by regional governance and culture? How does this impact the market for digital ad inventory?)

Omitted insight: Satisfaction with pre-existing IRL communities (is social media a substitute, complement, or a private escape? Are public spaces lacking, such that digital campuses become imperative? Is experiential marketing the new norm, similar to Red Bull, and other brand subsidized activities which hope to convert new consumers in-person rather than via device?)

Omitted insight: How could marketing regulation improve digital social spaces, without sending platforms into cyclical churn (of fledgling authenticity and value, then exploitation and decay)?

Overall, it’s a great report.

But seeing more ‘authenticity’ from conglomerates like ‘Walmart’ (or a ‘Chevron’, ‘Shein’, ‘Coca Cola’, ‘McDonalds’, etc) is out of touch with the deeper sentiment for inside-out principled capitalism. How will social media platforms protect their user base and provide community value, without resorting to the dollars of cynical marketing funnels?

Therein lies the societal restructure, which a cross-regional examination could illustrate.

Privately, I advocate for platforms to operate as non-profit fiduciaries - publicly and privately funded. A step further to a taxpayer funded, operated, and regulated utility or NGO social platform (United Nations Social Media?) seems logical yet burdensome. Understandably, while a nationally competitive healthcare insurer is popular (Americans love Medicare), a public option for social media might terrify enthusiastic privacy and tax efficiency advocates. Thus we remain in corporate gridlock - relying on investor funded social media, beholden to dividends and stock appreciation.

The FCC and FTC have a lot of catching up to do.

Side note: Thank you for your service, Lina Khan!

This is interesting 🤔

*Record scratch* *Freeze frame* Yep, that’s us. You’re probably wondering how we got here.

The internet is changing, and with it, social media. We partnered with Archrival who asked Gen Z (aka, you) and Millennial folks (also you) what’s important to you in online communities. Some interesting trends emerged from those conversations, and we thought you might like to take a look and see what tracks for you.

The Trends:

Broken Social Scenes. Too much content, too little organic connection. You want something deeper.

Network Effect. You’re creating new networks that nurture belonging through intimacy, exclusivity, and IRL meet-ups. (Communities, anyone?)

The New Rules of Influence. Connections, not followers. Influencers that build trust and real engagement matter more to you than big numbers. 

Community, According to you. Community building must be holistic. Social media must be social. Community is not a marketing strategy.  

Interested? Read the full report here. 

[adagencyappplcombine]

From Logos to Legacies: The Journey of Brand Design & Development

In the ever-evolving business world, the significance of Brand Design & Development cannot be overstated. A brand is more than a name or logo; it’s an experience, an emotion, and a promise to its audience. For businesses aiming to leave a lasting impression, their brand must resonate on all levels: visual, emotional, and cultural. The journey from creating a logo to establishing a legacy is a multifaceted process that blends creativity, strategy, and consistent execution.

The Foundations of Brand Design & Development

Every successful brand begins with a solid foundation. Brand Design & Development starts by defining the company’s mission, vision, and values. These elements serve as the guiding principles for the entire branding process. They shape not just what the brand looks like but what it stands for.

Understanding the target audience is another cornerstone. By analyzing the preferences, aspirations, and behaviors of the audience, brands can craft identities that deeply resonate. A tech-savvy, millennial audience, for example, may prefer a sleek, modern design, while a heritage brand might focus on timeless elegance and tradition.

Key design elements such as typography, color schemes, logos, and imagery work together to create the brand's personality. Each choice tells a story. Bold and vibrant colors might convey energy and innovation, while softer tones might suggest reliability and trust. This intricate balance between visual appeal and strategic alignment is where creative agencies like Apppl Combine excel, helping businesses create designs that aren’t just seen but remembered.

From Logos to Legacies

A logo, while essential, is just the beginning. A brand's true strength lies in how it evolves over time, maintaining relevance while adapting to changing market dynamics. Legacy brands like Coca-Cola, Apple, and Nike have mastered the art of creating a timeless identity. They don’t merely sell products; they sell experiences and build emotional connections with their audiences.

A brand evolves into a legacy when it becomes part of the cultural fabric. This involves consistently telling a story across touchpoints, be it packaging, advertising campaigns, social media presence, or customer service. Consistency breeds trust, and trust is the foundation of loyalty.

Apppl Combine, a pioneer in Brand Design & Development, understands this journey intimately. Their expertise lies not only in designing visually appealing identities but also in ensuring these identities grow and adapt seamlessly. Whether it's a new startup seeking to carve a niche or an established business looking to rebrand, Apppl Combine ensures the brand becomes an enduring symbol of trust and innovation.

Why Invest in Brand Design & Development?

The importance of Brand Design & Development extends beyond aesthetics. Here are some key reasons why it’s a critical investment for any business:

Creating Strong First Impressions: A compelling brand identity captures attention immediately and sets the tone for all future interactions.

Building Credibility and Trust: A professionally designed brand inspires confidence and fosters trust among customers.

Differentiating from Competitors: In crowded markets, a unique brand identity helps businesses stand out.

Driving Emotional Connections: Great branding taps into the emotions of the audience, creating lasting memories and associations.

Fostering Brand Loyalty: A consistent and relatable brand identity encourages repeat business and customer advocacy.

The Role of Apppl Combine in Crafting Legacies

Every brand has a story to tell, and Apppl Combine ensures it’s told in the most impactful way. By combining creativity with strategy, they help brands craft identities that not only capture attention but also build lasting relationships. Their innovative approach to Brand Design & Development ensures every element, from the logo to the messaging, aligns with the brand’s purpose and speaks to its audience.

Through their meticulous process, Apppl Combine transforms businesses into iconic brands that stand the test of time. Whether you’re looking to refresh your brand or build one from the ground up, their team offers the expertise to bring your vision to life.

Conclusion: Start Your Journey Today

The journey from logos to legacies is a transformative one, requiring creativity, strategy, and a clear understanding of your audience. A strong brand identity can set you apart, drive customer loyalty, and ensure your business remains relevant for years to come.

Ready to embark on your brand’s journey? Let Apppl Combine guide you every step of the way. With their expertise in Brand Design & Development, they’ll help you craft a brand that’s not only visually stunning but also strategically impactful.

Contact us today to transform your ideas into a powerful brand identity and start building your legacy. The world is waiting for your story. Let’s make it unforgettable!

[kotartin]

The Art and Influence of Posters: A Canvas for Communication

Posters have long held a vital place in human culture as one of the most versatile and enduring forms of visual communication. From advertising products to spreading political messages, posters bridge the gap between art and information. Their ability to captivate attention in a fleeting moment has made them indispensable tools across industries.

A Brief History of Posters

The history of posters dates back to the invention of printing, with early examples appearing in the 15th century. These initial posters were simple text announcements. By the 19th century, advancements in lithography enabled vibrant, colorful designs, marking the birth of the modern poster. Artists like Henri de Toulouse-Lautrec revolutionized the medium, blending artistic flair with commercial intent, especially in the booming entertainment industries of Paris.

Posters as a Medium of Art

Beyond their commercial purpose, posters have become cherished as an art form. Graphic design pioneers such as Alphonse Mucha and Shepard Fairey have demonstrated that posters can serve as aesthetic masterpieces. Collectors today value vintage posters not just for their historical significance but also for their artistic quality, often displaying them as centerpiece decor.

The simplicity of posters as a medium—just ink on paper—belies their power. A single image or phrase can evoke emotion, inspire action, and create enduring cultural impact. Iconic examples include the “We Can Do It!” Rosie the Riveter poster and the psychedelic concert posters of the 1960s.

Posters in Advertising

From Coca-Cola’s early campaigns to modern movie posters, this medium has been central to advertising efforts. The challenge of designing a poster lies in delivering a compelling message in a way that is both immediate and memorable. Effective posters often use bold typography, striking imagery, and clever slogans to leave a lasting impression.

Political and Social Movements

Posters have played pivotal roles in political and social movements, acting as tools for mobilization and awareness. During wartime, governments used them for recruitment and propaganda. In the civil rights and feminist movements, posters provided powerful visual symbols that carried messages of hope and defiance.

The Digital Age

Despite the dominance of digital media, posters have not lost their relevance. Today, they exist both in physical and digital forms. Movie posters are shared on social media, concert posters are distributed as NFTs, and brands use dynamic digital posters in urban settings. The essence of the poster—capturing attention with impactful design—remains timeless.

Conclusion

Posters are more than just printed images; they are cultural artifacts that tell stories, inspire movements, and reflect societal values. Their blend of art and utility ensures their continued significance, proving that even in a fast-changing world, some mediums are too powerful to fade away.

[sonalidigitalmarketer]

https://adeves.com/advertising-agencies-in-india/

Top 5 Advertising Agencies in India

In a competitive and fast-paced business landscape, advertising plays a pivotal role in building brands, driving customer engagement, and achieving business objectives. India is home to some of the world's most creative advertising agencies, known for their innovative campaigns and impactful storytelling. If you’re looking for inspiration or a reliable partner for your next marketing campaign, here’s a list of the Top 5 Advertising Agencies in India that stand out for their exceptional work.

1. Ogilvy India

Headquarters: Mumbai Notable Campaigns: Fevicol, Vodafone ZooZoos, Cadbury

Ogilvy India is a name synonymous with creativity and innovation. Known for its iconic campaigns, the agency has been at the forefront of the advertising industry for decades. Their expertise spans branding, digital marketing, content creation, and public relations, making them a versatile partner for businesses of all sizes.

2. Wunderman Thompson India

Headquarters: Mumbai Notable Campaigns: Brooke Bond Red Label, Tata Motors

With a focus on data-driven insights and creative storytelling, Wunderman Thompson India has delivered some of the most memorable advertising campaigns in the country. The agency specializes in integrated marketing solutions that seamlessly blend creativity with technology, ensuring maximum impact for brands.

3. Dentsu Creative India

Headquarters: Bengaluru Notable Campaigns: Swiggy, Flipkart

Dentsu Creative India is a powerhouse of innovation and out-of-the-box thinking. Known for its emphasis on digital transformation and personalized marketing, the agency has worked with some of the biggest names across industries. Their ability to create emotional connections through advertising is unparalleled.

4. McCann Worldgroup India

Headquarters: Mumbai Notable Campaigns: Coca-Cola’s “Thanda Matlab Coca-Cola,” Stayfree

McCann Worldgroup India excels in creating campaigns that resonate deeply with audiences. With a strong focus on consumer behavior and cultural insights, the agency crafts messages that are not only creative but also impactful. Their award-winning campaigns have set benchmarks in the Indian advertising industry.

5. Leo Burnett India

Headquarters: Mumbai Notable Campaigns: Amazon Alexa, Bajaj

Leo Burnett India is known for its human-centric approach to advertising. By focusing on emotional storytelling, the agency has helped brands create lasting impressions. Their campaigns often blend humor, nostalgia, and innovation to capture the audience’s attention and foster brand loyalty.

Why Choose a Top Advertising Agency?

Selecting the right advertising agency can make or break your marketing efforts. The Top 5 Advertising Agencies in India mentioned above have consistently proven their mettle in delivering results, leveraging a mix of creativity, technology, and strategic insights. Whether you’re a startup or an established brand, partnering with these agencies can elevate your marketing campaigns to new heights.

Key Takeaway: The right advertising partner can transform your brand’s story into a masterpiece that resonates with your target audience. Explore these top agencies to discover innovative ways to amplify your brand’s presence in the market.

This blog not only highlights the Top 5 Advertising Agencies in India but also emphasizes their contributions to the advertising world, inspiring businesses to embrace creativity and innovation in their marketing strategies.

[seoforsmallbusinesses]

Top Advertising Companies in the USA: A Guide to Boost Your Brand

In the fast-paced world of marketing, finding the right advertising partner is crucial for any business looking to stand out. The top advertising companies in the USA specialize in delivering cutting-edge strategies, innovative campaigns, and measurable results that drive growth. Let’s explore some of the leading names in the industry and what makes them exceptional.

1. Wieden+Kennedy

Known for its iconic campaigns for brands like Nike and Coca-Cola, Wieden+Kennedy excels in creative storytelling. Their ability to craft memorable ads has positioned them as one of the most sought-after agencies in the USA.

2. Ogilvy

Ogilvy is a household name in advertising, recognized for blending creativity with technology. From digital campaigns to traditional media, Ogilvy offers a comprehensive suite of services tailored to client needs.

3. BBDO Worldwide

With a mantra of “The Work. The Work. The Work.,” BBDO delivers compelling ad campaigns that resonate with audiences. Their innovative approach has earned them numerous accolades and a loyal client base.

4. Droga5

Based in New York, Droga5 is renowned for its bold and impactful campaigns. They focus on creating culturally relevant content that fosters deep connections between brands and their audiences.

5. R/GA

R/GA is a digital-first agency that excels in integrating technology with creativity. From designing apps to launching viral campaigns, R/GA helps brands stay ahead in the digital age.

What to Look for in an Advertising Agency

When searching for the top advertising companies in the USA, consider the following factors:

Expertise: Ensure the agency specializes in areas that align with your goals, such as digital marketing, traditional advertising, or social media.

Track Record: Look for proven results and case studies showcasing successful campaigns.

Cultural Fit: A strong alignment in values and communication style can foster better collaboration.

Conclusion

Choosing the right advertising partner can make a significant impact on your brand’s success. Whether you’re looking for creative storytelling or data-driven strategies, the top advertising companies in the USA are equipped to meet your needs and drive your business forward.

[rabbitcruiser]

International Tea Day 

Step aside, coffee and Coca Cola, for International Tea Day on December 15, we drink the most popular beverage in the world. The day mainly seeks to raise awareness on the impact the tea trade has on farmers and workers but is also celebrated by tea lovers worldwide. Did you know that the origins of tea have been traced back to China? It was mostly used for medicinal purposes until the 17th century when tea made its way to the United Kingdom. The main types include black, green, white, herbal, oolong, and pu’erh. While this holiday has been observed since 2005, in 2019 the United Nations introduced a new International Tea Day on May 21. We, of course, celebrate both, who doesn’t want double tea?

History of International Tea Day

There is no better way to start our day than with the pleasant taste and aroma of tea. Legend has it that tea was first discovered over 4000 years ago in China by Emperor Nun Shen. On one of his visits to a remote region, the leaves of a nearby tree blew into a pot of boiling water which his servants had placed over a fire. The refreshing aroma invited the Emperor to taste the beverage, and the first cup of tea was born.

In the 16th century, tea made its way across the globe to Europe by Dutch traders, where it became a widely traded commodity thanks to the establishment of the East India Company in England. The rest, as they say, is history.

Other than its taste and benefits, tea’s contributions to culture and socioeconomic development are just as relevant. Grown in over 35 countries, the cultivation of tea supports the livelihoods of over 13 million people.

Started by trade unions in 2005, International Tea Day celebrates the health benefits, economic importance, and cultural heritage of tea, all the while ensuring a more sustainable production from fields to our cups. Bringing together civil society organizations and small tea growers and businesses, this holiday aims to regulate uneven competition, safety regulations, land occupation, social security, living wages, and women’s rights for all tea workers.

Seminars, public campaigns, and presentations are traditionally held.  The goal is to strengthen the regulations for tea growers’ associations. Other than recognizing tea as a big export crop for countries that produce it, tea culture is also celebrated by enthusiasts.

International Tea Day timeline

350 A.D.

It’s Official

A Chinese dictionary mentions tea for the first time with the name ‘Erh Ya.’

1211

A Good Read

Japanese Buddhist Eisai pens the first Japanese book on tea, titled Kitcha-Yojoki or Book of Tea Sanitation.

1773

Tea Parties of a different kind.

Disputes over taxes on tea resulted in the Boston Tea Party, when outraged citizens, with merchants storming ships to horde barrels of tea.

1876

Introducing Lipton

Thomas Lipton opened his first tea shop in Glasgow.

December 21, 2019

Tea Resolution

According to the United Nations, the resolution to observe International Tea Day annually on May 21 was passed.

International Tea Day FAQs

How do you celebrate International Tea Day?

Celebrate the fine sentiment behind a cup of tea by brewing your favorite blend for your favorite person.

Which is the highest tea producing country?

China is the largest tea producer worldwide. Its varieties include black and green teas, along with other native specialty blends.

How many cups of tea do the British drink each day?

According to tea.co.uk, approximately 100 million cups of tea are consumed by British people on a daily basis.

How To Celebrate International Tea Day

Try a new flavor

Host a tea party

Learn about your local tea producers.

From mint to apple, to a whole fusion of assorted ingredients, try a new tea flavor!

Round up the gang and host a tea party! You can prepare different blends of tea or even have a theme like a vintage English tea party.

It’s good to learn about how your favorite tea blend is sourced and produced. If a company’s policies are not fair to their workers, you may want to switch to a different brand.

5 Hot And Cold Facts About Tea

Small Wonder

The Most Expensive Tea in the World

What a Novel-tea!

Different Tastes

Turkish Delight?

With over 20,000 different varieties of tea around the world, it is truly amazing that the actual tea plant from which the leaves are derived from - Camellia sinensis, has only 6 varieties.

At $1.2 million per kilogram, China’s ‘The Big Red Robe’ is the most expensive tea in the world

In 1908, an accident involving samples of tea packed into silk bags led to the creation of the first tea-bags.

As of now, the most popular tea in China is Bubble Tea or tapioca, whereas it’s chai in Pakistan and sweet iced tea in the US.

You’d think that the British consume the most tea, but it is actually the people of Turkey who drink more than anyone else.

Why International Tea Day is Important

Tea carries a world of history and culture

Supporting the tea industry

Female Empowerment

Every region in the world has its own way of drinking tea. Originating 4000 years ago, the traditions and culture surrounding tea are truly timeless, and with it come special ingredients and techniques that should be celebrated.

Tea is great to consume, but its production and extraction are labor-intensive. In many countries, a large working population relies on the tea industry for their livelihoods. Awareness of this and campaigning for the fair treatment of workers is truly important for reduced social impact and a sustained future of tea.

We are all for female empowerment and the tea industry is a testimony to the courageous and brave workforce of women who continue to produce this brew for connoisseurs worldwide. Unfortunately, these women are often not provided ideal work conditions and do not have access to basic education. Donating and supporting causes for the betterment of these women is crucial.

Source

[shoshanews]

Apply Old Mutual Corporate Internships 2025 Old Mutual Corporate Internships 2025 Are you a recent graduate with big dreams of making an impact in the financial services industry? The Old Mutual Corporate Internship Programme 2025 is your opportunity to kickstart a rewarding career with one of Africa's most trusted financial service providers. With locations in Cape Town and Johannesburg, this programme is designed to nurture young talent, empower future leaders, and contribute to shaping Africa’s financial future. Old Mutual is more than just a financial institution. It is a pioneer in delivering innovative financial solutions across 14 countries, supporting businesses, individuals, and institutions with investment, risk benefits, and retirement fund solutions. At the heart of Old Mutual’s mission is the promise of service excellence, supported by a commitment to creating mutually positive futures for all stakeholders. Joining Old Mutual means stepping into a culture that values collaboration, empowerment, and diversity. As a graduate intern, you will work with industry experts who are committed to your professional growth and success. This 12-month internship programme is designed to provide graduates with: - Real-world experience in the financial services industry. - Mentorship and coaching from seasoned professionals. - Opportunities to work on projects that shape the future of financial services. - Exposure to different areas of the business, including finance, marketing, law, and management. Whether you’re passionate about financial planning or eager to explore business management, this internship is tailored to help you find your niche and thrive. Who Should Apply? Old Mutual is looking for talented and motivated graduates in the following disciplines: - Financial Planning - Economics - Accounting - Finance / Financial Management - Applied Science - Marketing - LLB - Business Management Eligibility Requirements To qualify for the programme, applicants must: - Hold a relevant Bachelor’s degree or Honours degree. - Achieve an aggregate of at least 65% in their studies. - Be ready to start on 1 February 2025. - Have a keen interest in financial services and a passion for making a positive impact. - Candidates with disabilities are encouraged to apply. Internship Locations - Cape Town - Johannesburg Whether you’re based in the vibrant city of Cape Town or the bustling financial hub of Johannesburg, this internship offers a hybrid work environment, providing flexibility and the chance to work in dynamic teams. SEE ALSO: Coca-Cola Procurement Internships 2025 How to Apply for the Internship Programme Ready to take the first step toward your dream career? Follow these steps to apply: - Visit the Old Mutual careers portal. - Submit your CV, certified copies of your transcript, matric certificate, degree certificate, and ID copy. - Ensure your application is complete and accurate. Click Here to Apply Read the full article

[marqtminds]

ATL Marketing in Hyderabad with MarqtMinds.

Discover ATL Marketing in Hyderabad with MarqtMinds

At MarqtMinds, we’re proud to be recognized as one of the best marketing companies in Hyderabad, specializing in ATL (Above The Line) marketing. Our talented team brings a wealth of experience to the table, crafting innovative strategies that truly resonate with audiences.

We offer a wide array of services, from ATL advertising examples to creative BTL (Below The Line) marketing ideas. As a leading Digital marketing agency in Hyderabad, we ensure that our approach covers all bases—whether it’s brand strategy or social media management, we’ve got you covered.

Quality is at the heart of what we do. We’re dedicated to delivering exceptional campaigns that drive results and enhance brand visibility. Our clients’ reviews consistently highlight our effectiveness in blending ATL and BTL marketing to achieve remarkable growth

Collaboration is key for us. We take the time to understand your unique challenges and goals, allowing us to create tailored campaigns that make an impact. With a focus on creativity and innovation, we ensure your marketing efforts stand out in today’s crowded marketplace.

If you’re looking for the best ATL marketing in Hyderabad, we’d love to hear from you! Contact us at 9392994861 to discuss how we can elevate your brand and transform your marketing strategy.

Why is Hyderabad So Attractive for ATL and BTL?

Hyderabad is a unique mix of modernity and tradition. You’ve got the tech hubs like HITEC City and Cyberabad, full of young, tech-savvy professionals, and you’ve got traditional markets with deep cultural roots. That makes it an ideal city for brands to deploy both ATL and BTL activities.

ATL strategies like TV ads and billboards can create widespread awareness, especially for national and international brands targeting a wide range of consumers. Think about how Coca-Cola or Samsung runs TV ads during cricket seasons or the IPL to capture a large, national audience.

But if you want to connect with people more intimately, BTL activities shine. Imagine Nike setting up pop-up stores at local malls like Forum Sujana Mall or Inorbit Mall, or Pepsi doing a street activation with local influencers at a popular spot in Banjara Hills. These activities are a direct way to engage with consumers, spark interest, and build relationships.

BTL Marketing in Hyderabad: Personalized and Localized Approaches

While ATL may get the message out, BTL activities are where brands can build loyalty and trust. And Hyderabad is a city where local engagement works wonders. Here are some great examples of BTL tactics being used effectively in the city:1.Experiential Marketing & Pop-Up Stores

Hyderabad’s shopping malls and tech hubs are perfect venues for brands to set up temporary experiences.2.Sampling and Roadshows

With a bustling professional scene in places like Gachibowli and Miyapur, brands like LUXOR by SCHNEIDER or TROO GOOD often send street teams to distribute free samples. These events help brands build relationships with consumers directly, and with Hyderabad’s wide variety of local neighborhoods, you can truly tailor campaigns to different audience segments.3.Collaborations with Local Celebrities

Hyderabad has a vibrant film industry, with stars like PRABHAS RAJU and Ram Charan enjoying huge fan followings. Brands have smartly leveraged these local influencers to drive BTL campaigns. ATL and BTL: The Power of Combining Both

In Hyderabad, many brands are starting to mix both ATL and BTL strategies to get the best of both worlds. A good example is Flipkart. During their Big Billion Days sales, they run massive TV campaigns to get the word out to millions of people. But they also organize pop-up stores and exclusive offline events to drive conversions, allowing customers to experience the products firsthand.

Hybrid campaigns work particularly well in Hyderabad because you can reach a broad audience with ATL and then target specific groups with BTL tactics. For example, KIA might launch a new car model with a national ad campaign, but then take it to the streets with test drives in neighborhoods like Jubilee Hills or Kondapur, allowing people to get a feel for the car. The Future of Marketing in Hyderabad: More Tech, More Personalization Looking ahead, Hyderabad will continue to evolve as a key city for both ATL and BTL activities. As technology becomes more integrated into marketing, we can expect a deeper blend of digital and physical experiences.1.Digital Innovation in BTL

The rise of augmented reality (AR) and virtual reality (VR) is changing how brands connect with consumers. For instance, a Samsung activation in a mall might not just offer a product demo, but an entire immersive experience using VR to show off their latest features.2.Sustainability and Social Responsibility

Younger audiences in Hyderabad are becoming increasingly conscious of sustainability. Brands that focus on eco-friendly campaigns or engage in social causes will likely gain more traction. Imagine a local brand like Tata Tea partnering with a Hyderabad NGO for a clean-up drive while running ads promoting their eco-friendly packaging.3.Hyper-Localization

With Hyderabad's cosmopolitan nature, brands will increasingly need to localize their content. This means using regional languages, collaborating with local celebrities, and focusing on cultural nuances to make their ATL and BTL strategies even more relevant to Hyderabad's diverse population.

In Conclusion: ATL & BTL in Hyderabad—A Dynamic Duo

Hyderabad is not just a city; it's a dynamic, diverse market that responds well to both ATL and BTL marketing. While traditional media can cast a wide net, BTL activities allow brands to engage more personally with consumers, building a stronger emotional connection. For businesses looking to make an impact, the future lies in blending these strategies to reach both a mass audience and a niche one. Whether it’s through TV ads, roadshows, influencer collaborations, or digital activations, Hyderabad continues to offer a fertile ground for creative and effective marketing.

www.marqtminds.com info@marqtminds.com Get in Touch : +91-8247898846 +91-9392994861

[apcseo]

The Best Marketing Agencies in India for Unforgettable Campaigns

In today’s competitive business landscape, marketing is a powerful tool for companies to reach their audiences, build brand loyalty, and create a lasting impression. In India, a country that is both culturally diverse and digitally evolving, the role of innovative marketing agencies has never been more critical. The following agencies are redefining the marketing space with their ability to craft unforgettable campaigns that resonate across traditional and digital platforms.

1. Wunderman Thompson India

Wunderman Thompson is a global leader in digital marketing, known for blending creativity with technology. In India, this agency has pioneered digital transformation and helped brands navigate the fast-paced world of marketing. Their work combines deep consumer insights, cutting-edge technology, and powerful creative ideas to deliver campaigns that not only engage but also drive results.

Notable Campaigns:

The Truth About Beauty for Unilever

#MakeTheFuture for Shell

2. JWT India (J. Walter Thompson)

JWT India is one of the oldest and most respected marketing agencies in the country. Their reputation for creating standout campaigns is built on years of expertise, helping brands build trust and visibility. JWT brings creativity and data-driven strategies together to create impactful campaigns across digital, print, and television.

Notable Campaigns:

#AashirvaadUnite for Aashirvaad

#ShareTheLoad for Ariel India

3. McCann India

Part of the global McCann network, McCann India is recognized for its ability to create emotionally compelling campaigns that connect brands with their target audiences on a deep level. Their storytelling prowess is coupled with deep market research, making them one of the best when it comes to developing integrated campaigns.

Notable Campaigns:

#ItTakes2 for Coca-Cola

Live the Queen’s Life for Britannia Treat

4. Vayeca

Vayeca is a cutting-edge digital marketing agency with a reputation for producing innovative campaigns across social media, digital platforms, and experiential marketing. This agency is particularly known for its ability to create engaging, shareable content that captures the attention of both consumers and influencers.

Notable Campaigns:

Social media campaigns for Swiggy

Digital campaigns for Nike India

5. Happy Creative Services

Happy Creative Services prides itself on its quirky and bold campaigns that capture attention and stir up emotions. With a strong focus on digital and social media, Happy Creative has earned a reputation for creating innovative, out-of-the-box marketing that resonates with millennials and Gen Z audiences.

Notable Campaigns:

Happy to Help for Vodafone

#HaveYouHeard for Spotify India

6. Kreative Machinez

Kreative Machinez is a leading name in the world of influencer marketing and content creation. They are known for leveraging the power of influencers to craft campaigns that appeal to both mass and niche audiences. They specialize in building long-term relationships between brands and their audience through authentic storytelling.

Notable Campaigns:

#GoSmart for Realme India

Influencer campaigns for Myntra

7. Apppl Combine

Apppl Combine is a digital marketing and brand communication agency specializing in innovative, results-driven campaigns across multiple channels. Known for their creativity and data-backed strategies, APPPL excels at creating dynamic campaigns that resonate with target audiences and drive growth for brands.

Notable Campaigns:

Best Buy Sale for Kerovit

Gift a Bathroom for Kerovit

Social media engagement campaigns for e-commerce platforms

8. Schbang

Schbang is one of India’s most talked-about integrated creative agencies, combining brand strategy, creative design, digital marketing, and tech innovations. They are known for their bold and unique campaigns that make use of data-driven insights to optimize performance and achieve high engagement levels.

Notable Campaigns:

The Impossible Burger for Burger King

Social media campaigns for OYO Rooms

9. The Glitch

The Glitch is a highly creative, digital-first marketing agency that has made a name for itself by developing visually stunning and emotionally charged campaigns. Known for its vibrant approach, The Glitch has worked with some of the leading brands in India to deliver digital campaigns that are both highly engaging and share-worthy.

Notable Campaigns:

#ThePowerofYou for Netflix India

Social media campaigns for Nike India

10. Techmagnate

Techmagnate is a top-rated digital marketing agency based in India, recognized for its expertise in SEO, content marketing, and online reputation management. While they excel in the digital marketing domain, they also deliver results-driven campaigns that significantly improve a brand's visibility and online presence.

Notable Campaigns:

SEO campaigns for IndiaMART

Digital media strategies for DLF Group

Conclusion

India is home to a dynamic marketing ecosystem that is constantly evolving. The best marketing agencies in India are not just delivering advertisements; they are crafting powerful, engaging campaigns that create emotional connections, spark conversations, and leave lasting impressions on audiences. Whether you're looking for groundbreaking digital marketing, influencer collaborations, or a classic advertising approach, these agencies are equipped to handle the full spectrum of creative challenges and help you take your brand to new heights. Choose the right partner, and watch as your marketing campaigns become unforgettable!

This post was originally published on: LinkedIn