#coachella is a marketing event

[beurvixen]

sabrina's outfits this whole eics era are too freakin' cute for her to not have her own doll already! smh 😩😩

[justinspoliticalcorner]

Matt Dixon and Allan Smith at NBC News:

Get ready for Donald Trump’s blue state extravaganza.  With less than four weeks until Election Day, Trump is scheduled to hold rallies in staunchly Democratic states he has virtually no chance of winning. It’s an unorthodox strategy campaign advisers say is designed to focus on areas where Democratic policies have failed, but it will also keep him away from the small handful of swing states almost certain to determine the election.

Over the next month, the former president has events scheduled in Colorado, California, Illinois and New York. President Joe Biden won those states by an average of 20 points in 2020, with his 13-point Colorado win the closest margin. Colorado is the only one of those states to vote for a Republican nominee for president this millennium, backing George W. Bush in 2004. While each event will be held in slightly different venues, the most notable will be later this month in Madison Square Garden, a place where Trump has long said he wanted to hold political rally. “Choosing high-impact settings makes it so the media can’t look away and refuse to cover the issues and the solutions President Trump is offering,” said a senior Trump campaign adviser of the strategy behind late-election cycle events in Democratic states. “We live in a nationalized media environment and the national media’s attention on these large-scale, outside-the-norm settings increases the reach of his message across the country and penetrates in every battle ground state.”

“President Trump is closing the campaign highlighting the problems the country faces as a result of Harris and Biden’s failed leadership and articulating his solutions to solve the problems they created,” the adviser added. The decision to deviate from a traditional campaign playbook comes at a time when the race is almost certain to be decided in places like Georgia, Pennsylvania, Nevada, North Carolina, Wisconsin and Michigan, places that are within the margin of error in most public polling and considered winnable for both Trump and Vice President Kamala Harris. “This does not seem like a campaign putting their candidate in critical vote rich or swing vote locations — it seems more like a candidate who wants his campaign to put on rallies for optics and vibes,” longtime Republican operative Matthew Bartlett said. 

He called Trump the “most unorthodox candidate in modern history,” which means the off-script strategy could have some value. “In 2016, Trump realigned the party to be much more rural and working class, now in 2024 he is trying to expand his voting base along certain cultural lines that may eat away at traditional Democratic voting blocs,” Bartlett said. A second Trump adviser said that no matter where Trump holds rallies, he gets huge online viewership, including in swing states, and there is a confidence within the campaign about their chances, which in their estimation allows for some risk. “Certainly we are bullish on our prospects writ large,” the adviser said. Some Trump supporters argued that going into areas of the country traditionally not visited by Republican presidential candidates could have a sort-of coattail effect, helping boost down-ballot Republicans in tough races. None of the states where Trump is visiting has a competitive Senate race, but there are a handful of competitive House races in a year where the majority of that chamber will likely be decided on a razor-thin margin.

In California, House District 40 is represented by Republican Young Kim, and House District 41 is represented by Republican Ken Calvert, both of whom are in contested races in the Los Angeles media market along with Coachella, which is where Trump will be holding his rally. In New York, Rep. Mike D’Esposito won Nassau County’s 4th district in 2022, but it is a seat that leans Democratic and was won by Joe Biden by 15 points in 2020. Flipping the seat played a big role in helping Republicans take the House majority in 2022. “The fact that we can pickup down ballot seats with President Trump’s aggressive travel plan is a testament to the well orchestrated and  effective campaign plan that focuses on unifying all Americans,” said Ed McMullen, a Trump donor who served as ambassador to Switzerland during the Trump administration.  “It is a well-planned effort to reach out and win key seats,” he added.

Donald Trump will be holding indoctrination rallies in 4 solidly Blue states in the run-up to the general election. This is wasting money big time.

[louisisalarrie]

Ooh, please tell me more about how Shiall today might relate to Larry? I’ve been keeping an eye on Niall, and I have so many thoughts, but I’m mostly just confused!

heya anon, and welcome to the show!

now, I want to start this off by saying I haven’t had much to do with the Shiall stuff, so I’m not an expert on it. But, here are a couple of my thoughts as to why this is an interesting turn of events, and what this means for larry.

so, it’s been pretty interesting seeing all the Shiall stuff online since the show happened. And well… I’ve seen a lot of larries/ziams also now start shipping Shiall, which is interesting, and while Shiall has never been as big as Larry or even Ziam, it blew up the fandom and even got headlines in the press. So… let’s have a deeper dive.

Now… people have believed in Shiall or at least entertained the idea of them together since at least 2017. It’s not a new thing whatsoever. But since the show of them performing together, it has become pretty huge. And there are a lot of solos reaaaaallllyyyy hating that, and it’s becoming a bit beefy between the niall girls and the shiall believers (which is yikes because can everyone just be nice to each other for a god damn second Jesus Christ) so it’s now dividing nialls otherwise pretty chill fandom. Which is new for him, and will be interesting to see how it’s handled. But so far in the press? It’s going well for him.

He’s gotten a write up in a few outlets which all have a similar headline of “Niall Horan Surprises Fans by Bringing Out Shawn Mendes at London Concert” (US Weekly). But, Rolling Stone really went all out here:

Now, I dunno about you… but adding “fellow lover boy” and “that’s my boy” to a headline 100% grabs attention and maybe implies a bit more than just pals. In my marketing and journalism experience/study, this would absolutely fall under seeding and somewhat subconsciously sways the reader into further curiosity about Niall and Shawn’s relationship.

What’s funny about this, is 1 week prior to the show, Elle posted this article out of quite literally nowhere. Shawn and Camila haven’t been spotted together since (to my knowledge) April of 2023 when they were photographed kissing at Coachella. So… why was this dropped a week prior?

Anyway, Niall is still signed to Modest mgmt, who we’ve watched control narratives and PR ops for the last 13 years. So, it’s safe to say we can see a bit of a pattern here, but it feels different this time too… right?

Niall’s mgmt would 110% know about the Shiall rumours. They’ve been around for over 6 years, and have continued to grow in popularity over the past couple of years particularly. It’s very obviously a topic that the fandom talk about, and that a lot believe in. So, to allow niall to bring on stage someone who his fans believe he’s actually dating as opposed to his “gf” who was also in the crowd that night (not that literally anyone cared lol) feels very freeing. Do modest and Niall not care about the rumours? Is it actually true and he managed to convince his team to let him do it in exchange of staying with his gf for longer? Or is it something entirely different?

Well… it’s a tricky one.

Modest have been well known to closet artists for years. We’ve seen it with larry, and other young men too. So, why the change of heart? Essentially encouraging rumours by giving this the go ahead, and rolling stone weirdly quickly posting that article with those particular words in the headline, why now?

It’s good PR, sure. It’s beneficial for Shawn to get back into the headlines more after not performing for 12 months, and gives nialls tour a bit of a boost. But i would argue that it’s encouraging Shiall. And I would also argue that modest have actively tried to squash gay rumours for years with larry (we will talk about the Union J shit show another time and just stick with larry for this) so it’s interesting that they’re encouraging it. But it’s been a pretty nice little test drive for larry, hasnt it?

In no way has Shiall divided the fandom to the same point as Larry, but the love we all saw for shiall (whether we believed in them being romantically linked or not, it was incredibly wholesome) from around the fandom was very loud. I saw a hell of a lot more positive chats than negative (and I looked deeper than just my timeline) and so it was pretty safe to say that it went well for the most part.

People are saying that niall might have done it behind his team’s back because Shawn was placed in Paris hours earlier, but that’s just a reminder of something we already know that we can’t trust photos to be released on the same day at the same time they are taken, but I think he’d get in a hell of a lot of trouble for that. So I’m not on board with that idea.

So I guess to put it down to a couple of options to sum this up:

a) modest has flipped the script and is okay with Shiall because they’re actually not dating (unlike how they handled larry because they were) and it’s all just rumours and niall and his gf aren’t bothered from it so it’s fine because it’s some good publicity

b) niall and Shawn actually are dating and his team is seeding a coming out, testing the waters with the fandom, perhaps try to encourage larry to sign with them again due to how “free thinking” they are now

c) nialls contract allows him to have more control over different aspects of his career so he was able to just invite him up there no matter what narrative is being pushed in his personal life

So… what’s this mean for larry and why have I rambled on for 3-5 business days?

Well…

Niall is dealing with the same rumours with Shawn as H and L do with each other. He is actively showing the fans that believing in a relationship between two dudes in fact doesn’t ruin their lives and families and their girlfriends are crying all the time, and he’s also showing other mgmt teams that you can do this shit without the world falling to pieces (aka the V*nes and Az*ff losers) whether or not it’s true. It’s a very small step in the right direction, but it’s a really good one. So I think yeah it’s important to see what this means for Larry and their next steps, because niall has made it look pretty simple. But I think we should keep watching this all very closely.

[uboat53]

Political strategy time? Why, with less than 4 weeks until election day, is Donald Trump going on a campaigning blitz in some of the bluest parts of the country in states he has exactly zero change of winning? Call this a SHORT RANT (TM).

INTRODUCTION

For those who don't know, Trump has scheduled events in California, Colorado, Illinois, and New York; states that Biden won by an average of 20 points in 2020. Even Colorado, the closest of the four, voted for him by 13 points and is the only one of the four that voted for a Republican this millennium (Bush in '04). Just as importantly, none of the specific places he's visiting (Coachella, CA, Aurora, CO, Chicago, IL, and New York, NY) are in media markets that overlap with any swing state with the possible exception of New York's media market extending very slightly into a sparsely populated part of Pennsylvania.

I'd also point out that these are fairly expensive places to campaign in, especially New York City where Trump has reported booked Madison Square Garden for his rally. In other words, he's dropping a lot of money and spending a lot of time campaigning in places where he hasn't the faintest chance of picking up electoral votes, so let's take a look at why his campaign says they're doing this.

THE STATED REASONS

The first reason that the Trump campaign is giving for this choice is "Choosing high-impact settings makes it so the media can’t look away and refuse to cover the issues and the solutions President Trump is offering. We live in a nationalized media environment and the national media’s attention on these large-scale, outside-the-norm settings increases the reach of his message across the country and penetrates in every battle ground state."

And, sure, there's some truth to the idea that the media has largely become nationalized and that making a highly unorthodox move like this can draw some coverage. I do question the assertion that it will force the national political media to cover his ideas, though, they've proven very good at ignoring ideas in favor of horse-race coverage over the last several election cycles, especially when they're forced to pick those ideas out of rambling, hour and a half long rally speeches. Also, is Trump lacking in national media coverage? At this point I'm not sure there's much he can do that would get the national media to cover him more than it already is.

A second advisor has said that no matter where Trump holds rallies, he gets huge online viewership, including in swing states, effectively saying that the location of his rallies doesn't matter.

And, again, I'm sure that's accurate, but is it helpful? At this point in the campaign, especially a campaign that's so closely divided in public polling, you need to either be convincing undecided voters to vote for you or convincing low-propensity voters who favor you that it's worth showing up on election day. Does someone who is following Trump rallies online fall into either of those groups? I'd argue that the online viewers of Trump rallies are not undecided voters and they're almost certain to show up on election day.

Finally, some supporters have made the argument that there are competitive House races in those areas that could be boosted by Trump's presence such as the CA 40th and 41st districts which are represented by Young Kim and Ken Calvert, respectively and the NY 4th district represented by Anthony D'Esposito, all of which are very close or even lean Democratic.

This is one of the few arguments I've heard that seems to have some validity to it, Trump's presence may turn out voters for these races who otherwise might not have bothered. Still, it raises the question of why he's doing this when he hasn't locked up his own race yet. Does the campaign have internal data that could make them more confident (or less confident) than what's currently public? And, if so, why does it seem to differ substantially from the Harris campaign's decisions that are based on their own internal data? Someone's got to be wrong here, and Harris' choices seem to match the public data a lot more closely.

MY PERSONAL OPINION

I'm going to note very strenuously that this is my personal opinion and isn't based on hard data like the previous section. I've been observing Trump… well, for about a decade now, and I've been making hypotheses about his behavior and testing them against what he actually does. While it's not always perfect, I've found that the most successful method I've come up with is to imagine him as a deeply emotionally fragile person with a rational understanding of the world in line with that of a toddler's.

I realize that there are many people who will argue that he's really hyper-intelligent and playing 5-dimensional chess with his unorthodox strategies, but that simply doesn't match the evidence. He tends to lose so much more often than he wins and even the cases where he wins, such as the 2016 election, are so close that it's more reasonable to attribute them to luck than skill.

Given this, my personal opinion is that this is an ego-driven decision rather than a strategic one.

Trump isn't from the more remote parts of the country, he's from New York City, and he desperately values big city things. Madison Square Garden isn't a great place for him to pick up voters, but it's an extremely prestigious venue that he's valued and coveted his entire life. There's no venue in the parts of the country in which he is popular that has the same cachet as the big arenas in the cities where he is dismally unpopular. Coachella, Chicago, and Madison Square Garden are simply more well-known and recognizable places than Butler, Pennsylvania or Howell, Michigan.

My observation is that he seems to have been thrown for a loop by Biden's withdrawal from the race and is confused and unfamiliar with the race he now has to run against Kamela Harris. Scheduling him for venues which have significant capacity and which he perceives as having high importance serves primarily as a way to boost his ego (with the risk, of course, of severely damaging his ego if he is unable to fill those venues in areas where he is unpopular).

CONCLUSION

Trump is spending a bunch of money and a lot of time with only weeks to go before the election holding rallies in several places that seem to have no rational relation to his quest to win 270 electoral votes and become President again. The reasons his campaign gives for doing so are… interesting, to say the least, and don't seem to match the available data we have or a reasonable interpretation of such.

Personally, I think he's doing rallies in big cities to boost his ego. He's never thought of the places where he's popular as being important, he's always wanted to be a big-shot in the big city. If the campaign is letting him do that, their internal numbers might be worse than the public ones, otherwise they'd probably care a lot more about the waste of time and money in the final stretch of the campaign.

Thoughts?

[mysmorgasbordoffantabulosa]

Now that we’re in the solo era, enlistment for everyone left is on the horizon, BTS/individual members have gained international exposure, and because they are aging, I’m wondering what the next phase of marketing and fan engagement for BTS may look like. In my view, the Face promotions were very lukewarm, but perhaps Brian ends up on Suga’s tour. But if that’s the model, I hope they have a better playbook for Jungkook’s album. Certainly JK’s CK promotions are worldwide so there’s a built-in sustained awareness prior and during his release. If he is collaborating with Bieber, that gives him clout and exposure, especially in U.S. I read that Bang Si-Hyuk just purchased a mansion in L.A. so the U.S. is a place he wants to spend more time.

The members have grown increasingly frustrated with the questions they receive during their lives and “shipping” isn’t a sustainable model for men in their 30’s. The cross-promotional ships (Taennie and Liskook) also seem like they’ll have a limited shelf life, although Tae is still working hard, what with the glances towards BP during the Harry Styles concert and the Foundrae “couple” necklaces recently. JK did his part by watching part of BP at Coachella…these are efforts that must be done for the “greater good” of making K-pop a worldwide phenomenon and to keep EVERY ship afloat for free publicity purposes.

But what comes next is my question. What’s your opinion?

@blue703 Apologies for the delay, I keep wanted to come back and respond to your ask but every time, I wasn't quite sure what to respond with. In the end though I need to answer this, so I'll try my best.

What comes next?

Following on from recent events, I think we're obviously going be seeing Takeook more, at events and most probably shows together. However, if I were to hazard a guess and be more specific I could see the following things happen:

Doing Lives together

Doing a variety show together

There is a rumour of a new GCF filmed last year, could JK have been working on a GCF series that heavily features Tae

I think we're definitely getting a subunit, possibly for The Marvels, or perhaps a big Korean film that might premiere at Cannes.

At one point two years ago, I thought perhaps Taekook might be working on music together (this is confirmed) for a potential joint album somewhere down the line. With recent happening this I think could be a bigger possibility.

I could see them doing a joint tour.

I think we'll see more public outings of them by themselves without Wooga or BTS members.

I think the next phase might see Tae hanging out with 97 line too.

The boys may travel together abroad public ally, perhaps for official work.

I think what might be crucial over the next few years, is JK's Itaewon House (I personally think whilst initially in JK's name I think is definitely now jointly owned by both the boys), I think at some point Tae will either sell his apartment or gift it to his family, if does this I could see him "moving" closer to Itaewon, or just straight up move in with JK as a roommate.

We could also start to see more Blind Items about them on gossip sites, particularly western sites like CDCN.

I could, if the military allows it, see them enlist together on basic training but be stationed apart.

I think BTS will all re-sign with BigHit, though I definitely think all the boys want more control and freedom to perhaps the new deal looks more like a business partnership with BTS and individual members on their own separate label.

[aliciacrossofficial]

Boygenius’ debut album tour features a stellar lineup onstage

Boygenius, a supergroup that consists of Lucy Dacus, Phoebe Bridgers, and Julien Baker, is touring North America to support their much awaited debut album, The Record.

From June through August, the band will be touring with a group of exceptional musicians that includes Carly Rae Jepsen, Bartees Strange, Claud, Broken Social Scene, and Illuminati Hotties. The tour’s dates are the same as those that were previously made public as part of the Re:Set music festival.

The trio’s tour starts in June after performances at Coachella and another one-off event in California in April. Fans across North America will be able to hear Boygenius’ distinctive style, a fusion of indie rock, folk, and Americana. The tour will be enjoyable for both die-hard fans of the band’s music and those who are just discovering it.

Boygenius has gained popularity ever since their self-titled debut EP was released in 2018 and received praise for its heartfelt lyrics and hauntingly beautiful tunes. Each band member has had a successful solo career; most recently, well-liked albums have been released by Bridgers, Dacus, and Baker.

They have never collaborated on a full-length project before, and since The Record’s announcement earlier this year, curiosity in it has been steadily rising.

Four songs from the album have been released, including the brooding and reflective ballad “True Blue,” which showcases the group’s vocal harmonies and songwriting prowess. “Emily I’m Sorry,” which has Bridgers singing lead and the trio’s unusual harmonies lending the song’s lyrics depth and passion, is another great track.

Read also: From Lana Del Rey to Depeche Mode: 5 Picks for Must-Listen New Music

Group’s Album

It is anticipated that The Record will be a moving and powerful album that explores themes of love, loss, and self-discovery. Boygenius’ music has always been intensely personal, and their most recent work is certain to touch listeners viscerally.

Boygenius’ summer tour will feature a group of skilled musicians who are sure to put on a performance that will be remembered for years. Fans who are fortunate enough to witness the band live can anticipate an incredible concert experience. Audiences will be enthralled by the group’s distinctive fusion of indie rock, folk, and Americana and be left wanting more.

Phoebe Bridgers, Julien Baker, and Lucy Dacus have all had fruitful solo careers and amassed devoted fan bases thanks to their distinctive and stirring songs. Since the arrival of her debut album, Stranger in the Alps, in 2017, Bridgers in particular has been making waves in the independent music market…Read More

Source: Celebrity News

[boston-babies]

DAMN CC not only party's hard, you also work hard!!

Nate, can I ask what you do for a living? I think i saw Ryan talk about it recently! Do you do public appearances!? 👀 *about to fangirl really hard*

I work at a digital marketing firm in Manhattan. I actually just got a promotion in January and I run my own team. I do make public appearances at events for companies that I’ve worked with and events that my company sponsors. Which is actually why we’re all going to Coachella in April, it’s technically a work trip for me but I was able to bring my friends along too😁-Nate

@rosyrosie-e

[music-dmt]

The Resonance of Music Festivals: Coachella 2023's Global Influence

Music festivals are not merely events; they are cultural phenomena that shape musical trends and elevate artists to global icons. One of the most anticipated events in this sphere is Coachella, which in 2023 saw groundbreaking performances by international sensations such as Blackpink. Their performance not only highlighted the festival's global reach but also marked a significant milestone in K-pop's penetration into Western music markets. You can read more about their historic performance at this year's festival in the detailed blog post on Coachella 2023 Blackpink.

The Enduring Legacy of Summer Anthems: "Cruel Summer"

The concept of a summer anthem is entrenched in the music industry, with tracks like "Cruel Summer" becoming seasonal fixtures that capture the zeitgeist of their respective summers. These anthems are celebrated for their ability to evoke vivid memories and emotions tied to sun-soaked days and breezy evenings. The staying power of such songs is explored through a nuanced lens in our discussion on the cultural and musical impact of "Cruel Summer," available at Cruel Summer.

Award Shows and Artist Recognition: BTS at the MAMA Awards

Award shows serve as crucial platforms for recognizing artistic talent and achievement within the music industry. BTS, a group that has consistently broken boundaries and set records, has had significant moments at the Mnet Asian Music Awards (MAMA). Their achievements not only underscore their musical talent but also their impact on global pop culture. For a detailed look into their success and influence at the MAMA awards, visit BTS Awards Mama.

The Poetic Depths of Music: Analyzing Travis Scott’s Lyrics

Travis Scott's "Highest in the Room" offers a vivid example of how modern lyrics can serve as a window into the artist's thoughts and emotions, blending melody with complex narratives. This song, in particular, showcases his ability to intertwine personal experiences with broader themes of fame and isolation. A deeper understanding of his lyrical mastery can be gained by reading our analysis, which breaks down the significance and context of his words at Travis Scott Highest in the Room Lyrics.

Solo Artists and Their Singular Impact: Calum Scott's Musical Journey

Solo artists often bring a unique voice and perspective to the music industry, crafting personal and deeply resonant tracks that stand out in the crowded market. Calum Scott is a prime example of an artist who has carved a niche for himself with his soulful voice and heartfelt lyrics. His journey from a talent show participant to a recognized music artist is filled with challenges and triumphs, a story that is compellingly told in our dedicated feature on Calum Scott.

[timesofinnovation]

The retail landscape is undergoing a significant transformation, and the beloved pop-up store, once hailed for its innovative approach and brand engagement, is facing unprecedented challenges. Rising rents and historically low vacancy rates have made it financially burdensome for many emerging brands to establish retail locations, even temporary ones. Amid these changes, forward-thinking companies are adopting creative strategies that utilize partnerships and unique events to connect with consumers, without the high overhead costs of traditional retail. Rhode's recent pop-up in New York City perfectly illustrates the allure of physical retail, drawing a line of over 1,000 eager fans before its doors even opened. These shoppers were not just interested in the chance to purchase the brand’s cosmetics; many hoped to catch a glimpse of founder Hailey Bieber. This scene exemplifies the excitement that a well-executed pop-up can generate, evoking nostalgia for simpler days when the concept was novel. However, the reality for many smaller brands is markedly different. The tenacity required to capture consumer attention in a highly competitive market has shifted the focus from pop-up stores to more sustainable alternatives. With retail vacancies reaching a decade-low in the U.S. and landlords increasingly reluctant to accept short-term leases, brands are re-evaluating their retail strategies. According to CBRE, asking rents in prime areas like SoHo have risen dramatically, with rates increasing by nearly 60% year-over-year in some corridors. To navigate this challenging landscape, brands are turning to collaborative models. For instance, the children’s sleepwear brand Petite Plume is creatively positioning itself within existing retail spaces instead of trying to build its own storefront. This holiday season, it will launch a new homeware line through partnerships with locations like Maman, a well-known New York bakery. Such collaborations not only eliminate the substantial costs associated with opening a pop-up but also allow brands to meet consumers in environments that align with their lifestyles. According to Fanny Quehe, the chief marketing officer of Petite Plume, this strategy creates relevant experiences without the hefty investments typically associated with standalone retailers. This shift away from traditional pop-up stores is echoed by various brands seeking to foster authentic connections with their customers. For instance, Amir Taghi, a women’s wear brand, previously hosted home trunk shows to build a clientele before entering the wholesale market. The success of these small, intimate gatherings illustrates the potential of personal engagement, paving the way for similarly designed marketing strategies. Brands are also increasingly finding value in experiential marketing that transcends mere transactions. HigherDose, known for its wellness products, sets up wellness lounges at major events like Coachella to engage consumers directly with their offerings. Similarly, Draper James, founded by actress Reese Witherspoon, targets fans by appearing in Hilton’s Graduate Hotels during significant college football weekends. The interactions create a sense of community and brand loyalty, proving that personal touchpoints are instrumental in today’s retail environment. In this climate of change, the importance of variety in physical touchpoints cannot be overstated. Murali Gokki, a retail expert, suggests that as consumers seek excitement in their purchasing choices, brands must offer diverse experiences. For example, skincare company Orveda deviated from the traditional retail model by opening a spa in Manhattan, providing customers with rich, educational experiences that foster deeper emotional connections to the brand. The concept of “free real estate” is an emerging strategy where brands join forces with existing consumer-facing businesses. By partnering with companies that have established physical footprints, brands can significantly reduce overhead costs.

Piper Parsley, the vice president of marketing at Draper James, emphasizes the advantages of this model, noting that splitting expenses makes the approach mutually beneficial. Another effective strategy involves targeting existing customer locations. For instance, companies like Loops Beauty select collaboration sites near well-frequented retailers, ensuring greater consumer engagement. Their approach also includes local influencers to promote their events and products, ensuring messages resonate within the communities they aim to serve. Brands are also discovering unique ways to stay relevant and engaged with their most loyal customers. Philosophy, a skincare line under Coty, transformed part of its headquarters into a clinic where top customers can explore new products and receive in-depth consultations. Such interactions are valuable for generating brand loyalty and fostering a sense of belonging among consumers. As brands reassess their retail strategies, one truth remains clear: while pop-ups may have fallen out of favor, the essence of experiential marketing and personal connection has never been more vital. Beyond mere sales transactions, forming lasting relationships is now the focal point of customer engagement. Looking forward, the retail landscape will likely continue to evolve. Brands must consider long-term strategies that include diverse physical presences, partnerships, and consumer-focused experiences. This combination will be crucial in navigating an increasingly challenging environment while still finding innovative ways to connect with today’s discerning consumers.

[delivermytuneo6]

Exploring Regional Music in a Globalized World

In an increasingly interconnected world, regional music has broken through barriers, finding a global audience. Platforms like Spotify have revolutionized music discovery, enabling people to explore genres they might never have encountered otherwise. One such genre experiencing meteoric growth is Punjabi music. The Punjabi music industry has not only thrived locally but also gained international acclaim, blending traditional rhythms with contemporary sounds. Tools like Spotify’s collaborative playlists and rankings allow fans to share and discover these regional gems alongside chart-topping global hits. Let’s dive deeper into how regional music, with Punjabi music as a shining example, is shaping the global music landscape.

How Punjabi Music is Gaining Global Recognition

Punjabi music’s rise to prominence is nothing short of extraordinary. Traditionally rooted in folk culture, Punjabi songs have always carried an energetic and vibrant vibe. Over the years, artists like Diljit Dosanjh, Badshah, and AP Dhillon have added contemporary twists, incorporating hip-hop, rap, and electronic beats into their music. These artists have become global icons, performing at international venues and collaborating with artists from other genres.

Streaming platforms like Spotify have been instrumental in promoting this genre worldwide. By featuring Punjabi tracks in curated playlists, the platform has exposed millions of users to this high-energy music. Additionally, the Spotify ranking system has allowed Punjabi hits to stand alongside pop, rock, and EDM chart-toppers, showcasing their universal appeal.

Spotify Rankings for Regional Music Genres

Spotify rankings are a reflection of global listening trends. For regional music, making it to these charts signifies a breakthrough into international markets. Punjabi tracks like “Brown Munde” and “Pasoori” have achieved impressive rankings, highlighting their growing popularity among diverse audiences.

The rankings not only boost the visibility of Punjabi artists but also pave the way for lesser-known regional genres to gain recognition. By analyzing Spotify rankings, music enthusiasts can discover the hottest tracks in various genres, encouraging a cross-cultural exchange that enriches the global music experience.

Collaborative Playlists: A Gateway to Regional Music

One of Spotify’s most innovative features is the collaborative playlist Spotify option, which allows users to curate playlists with friends, family, or even strangers. These playlists often become melting pots of diverse musical tastes, featuring everything from mainstream hits to hidden regional gems.

For instance, a collaborative playlist created for a multicultural event might include Punjabi tracks like “Laung Da Lashkara” alongside Western pop hits. This feature enables people unfamiliar with Punjabi music to experience its vibrancy and energy, sparking curiosity and appreciation for the genre. Collaborative playlists are, therefore, an excellent way to bring regional music to a global audience.

Discovering New Music with Lyric Search Tools

One challenge many people face when exploring regional music is the language barrier. Often, fans stumble upon a song but struggle to remember its title, especially if it’s in a foreign language. Tools like Deliver My Tune’s lyric search feature make it easier to find a song by lyrics, even if you only recall a small snippet.

For Punjabi music, where lyrics often blend multiple languages (e.g., Punjabi and English), lyric search tools provide an invaluable way to connect with songs. Fans can identify a song based on memorable phrases, enabling them to dive deeper into an artist’s discography and explore similar tracks.

Highlighting Artists from the Punjabi Music Scene

Punjabi artists are no longer confined to regional fame—they are becoming global icons. The international success of singers like Diljit Dosanjh, who performed at Coachella, or AP Dhillon, whose tracks trend on Spotify charts worldwide, is a testament to this genre’s universal appeal.

These artists have mastered the art of blending Punjabi traditions with modern trends. Tracks like “Excuses” and “Do You Know” combine soulful lyrics with electronic beats, creating a fusion that resonates with listeners worldwide. Their success also demonstrates how regional music can compete with global genres in terms of quality and popularity.

How Regional Music is Making Waves Internationally

The digital age has eliminated many barriers that once confined regional music to its place of origin. Punjabi music is now regularly featured in Bollywood films, Western collaborations, and international playlists. Festivals like Holi and Diwali, celebrated by millions worldwide, often include Punjabi tracks, further popularizing the genre.

Moreover, social media platforms like TikTok and Instagram have played a pivotal role in promoting Punjabi music. Viral trends often feature Punjabi tracks as background music, introducing them to younger, tech-savvy audiences. This exposure creates opportunities for regional music to be appreciated on a global scale.

Conclusion

Regional music, exemplified by the Punjabi music industry, is proving that language and culture are no barriers to success in the global music arena. Spotify’s tools, from rankings to collaborative playlists, empower listeners to discover and share regional sounds. As Punjabi music continues to grow in popularity, it sets a precedent for other regional genres to find their place on the world stage.

What regional genre have you discovered recently, and how did it impact your musical tastes? Share your thoughts in the comments below!

[musicvalla]

Rising Stars at US Music Festivals: How to Get Your Big Break

Music festivals are more than just celebrations of sound and rhythm—they’re powerful platforms for emerging artists to catapult their careers. US music festivals like Coachella, Bonnaroo, and Lollapalooza attract thousands of fans and industry professionals, making them ideal stages for upcoming musicians to showcase their talent. But how do you, as an independent artist, break into this competitive arena? The answer lies in leveraging opportunities, crafting a unique rapper look, mastering music marketing, and building a strong fanbase through followers promotion. And, of course, it all starts with the confidence to ask yourself, "Can you rap?" or perform in a way that grabs attention.

1. The Importance of US Music Festivals in Artist Development

US music festivals are more than just entertainment; they’re incubators of culture and innovation in the music world. These festivals often scout for fresh talent to bring diversity and novelty to their lineups. Performing at a festival can dramatically increase your exposure, putting you in front of thousands of potential fans, as well as industry executives and media outlets.

For instance, Billie Eilish made waves at Coachella as an emerging artist, solidifying her place in the mainstream music scene. Similarly, countless rappers and performers have used festivals like Rolling Loud, a haven for hip-hop enthusiasts, to make their mark. By presenting yourself as an artist with a unique vibe and message, you can maximize your chances of being noticed.

2. Crafting Your Rapper Look for Maximum Impact

Your image as an artist plays a critical role in your success. A distinctive rapper look can make you instantly recognizable and memorable. Whether it’s flashy streetwear, luxury brands, or custom outfits, your style should reflect your musical identity.

Artists like Travis Scott, Nicki Minaj, and A$AP Rocky have demonstrated how impactful a well-curated look can be. At festivals, where visuals are just as important as sound, standing out visually can make a huge difference. When planning your rapper look, consider the following tips:

Consistency: Make sure your style aligns with your music and brand.

Accessories: Don’t underestimate the power of chains, hats, and sunglasses to complete your outfit.

Stage Presence: Choose clothing that allows you to perform comfortably while still making a statement.

Your rapper look isn’t just about fashion—it’s a form of music marketing. A strong image helps people associate your music with your personality, making it easier to attract and retain fans.

3. Leveraging Music Marketing to Get Festival Gigs

The road to performing at a US music festival begins with effective music marketing. Festival organizers look for artists who already have a buzz around them, so your goal is to create demand for your performance. Here’s how:

Build Your Brand: Use social media to share your story, music, and unique persona. Platforms like Instagram, TikTok, and YouTube are perfect for showcasing your talent.

Network: Attend industry events, connect with other artists, and reach out to festival organizers or talent scouts.

Releases: Keep your music fresh by regularly dropping singles, mixtapes, or EPs that demonstrate your evolving talent.

Press Coverage: Work with PR professionals or use online tools to generate buzz through interviews, reviews, and features.

Your ability to position yourself as a rising star through savvy music marketing will make festival organizers take notice.

4. Boosting Your Fanbase with Followers Promotion

A strong social media presence is essential for landing a spot at a US music festival. Festival organizers often check an artist’s social media accounts to gauge their popularity and engagement. This is where followers promotion becomes crucial.

To grow your following organically, consider these strategies:

Interactive Content: Use polls, Q&A sessions, and challenges to engage with your audience.

Collaborations: Team up with other artists or influencers to reach a wider audience.

Live Streams: Perform live on platforms like Instagram or TikTok to showcase your talent and connect with fans in real time.

Giveaways: Offer free merch, tickets, or exclusive content in exchange for likes, shares, or follows.

Paid promotions can also amplify your reach. Platforms like Facebook Ads and Instagram Ads allow you to target specific demographics, ensuring your music reaches the right audience.

Remember, a strong follower base not only boosts your chances of getting booked for festivals but also ensures that you’ll have a crowd cheering for you when you perform.

5. Preparing for Your Festival Debut: Can You Rap and Perform Live?

The final step to securing your spot at a US music festival is proving your talent. Whether you’re a rapper or a singer, the question "Can you rap?" (or perform live) is a fundamental one. Festival organizers want artists who can energize the crowd and create unforgettable moments.

Here’s how to prepare for your festival debut:

Polish Your Skills: Practice your setlist repeatedly, ensuring that your performance is flawless.

Stage Presence: Work on your movements, expressions, and interactions with the audience. Confidence is key!

Sound Check: Arrive early to test your equipment and ensure the best possible sound quality.

Engage the Crowd: Use call-and-response techniques, tell a story, or share personal anecdotes to connect with your audience.

If you can prove that you’re not just a studio artist but also a captivating performer, your chances of landing a festival gig will soar.

Conclusion

Breaking into the world of US music festivals is no small feat, but with the right blend of music marketing, a standout rapper look, and strategic followers promotion, it’s entirely possible. Ask yourself, "Can you rap?" or perform live with the energy and charisma that festivals demand. If the answer is yes, start building your brand, growing your fanbase, and reaching out to festival organizers. Remember, every major artist started somewhere—your journey could begin at the next big festival stage.

[jpptech]

Neighborhood Spotlight: Discover the Best Places to Buy a Home in Indio, CA

When looking to buy a home in Indio, CA, it’s essential to explore neighborhoods that match your lifestyle, preferences, and budget. Known as the “City of Festivals,” Indio offers a blend of modern amenities, scenic beauty, and a friendly community atmosphere that makes it a popular choice for homebuyers. In this spotlight, we’ll introduce you to some of the top neighborhoods in Indio, highlighting what makes each unique and why they may be the perfect place for your new home.

1. Indian Palms Country Club

If you love golf and an active lifestyle, Indian Palms Country Club should be on your list. This gated community offers a variety of properties, from spacious single-family homes to cozy condos. With access to a 27-hole golf course, tennis courts, fitness centers, and swimming pools, Indian Palms provides a resort-like lifestyle in the heart of Indio. The homes here are known for their classic architecture, well-maintained landscapes, and proximity to amenities, making it a top choice for those who want an active community.

2. Shadow Hills

Shadow Hills is a well-established neighborhood that has become popular among families and retirees alike. The area is known for its friendly atmosphere, spacious homes, and mountain views. It offers a range of property styles, from affordable single-family homes to luxurious estates, providing options for various budgets. Residents enjoy the quiet, peaceful environment while still being close to shopping centers, schools, and recreational facilities. This neighborhood’s charm lies in its suburban feel with easy access to urban conveniences.

3. Terra Lago

Terra Lago is a newer community that attracts those seeking modern homes with resort-style amenities. Homes here often feature contemporary designs, open floor plans, and energy-efficient appliances. The neighborhood surrounds the Terra Lago Golf Course and includes scenic lakes, giving residents beautiful views and plenty of outdoor activities. Terra Lago’s recreation center offers amenities such as a fitness center, playgrounds, and a pool area with a spa, making it a popular choice for families and active adults. With proximity to schools and easy access to Interstate 10, Terra Lago combines luxury and convenience in one package.

4. Sun City Shadow Hills

Part of the Del Webb 55+ community, Sun City Shadow Hills is ideal for active adults and retirees. This gated community provides an array of amenities, including two golf courses, pools, a fitness center, and countless clubs and activities tailored to the active senior lifestyle. Homes in Sun City Shadow Hills vary in size, with options for different layouts and features. The community is designed to foster connections, offering events and activities that bring neighbors together. With well-manicured landscapes and a secure environment, Sun City Shadow Hills is a tranquil and welcoming neighborhood.

5. Desert River Estates

Desert River Estates is perfect for those who seek luxury and privacy in Indio. This exclusive community features large, custom-built homes on expansive lots, with plenty of space for families and entertaining. Many homes come with private pools, outdoor kitchens, and scenic desert landscaping, creating a private oasis for homeowners. This neighborhood’s spacious properties and quiet environment appeal to those looking for an upscale lifestyle with proximity to the city’s amenities and attractions. While it’s on the higher end of the market, Desert River Estates is worth it for the luxury it offers.

6. Montage at Santa Rosa

Montage at Santa Rosa is a highly sought-after neighborhood known for its upscale, single-family homes. Situated near the Coachella Valley Music and Arts Festival venue, Montage at Santa Rosa attracts both permanent residents and vacation homeowners. Homes here often feature spacious floor plans, high-end finishes, and well-designed outdoor spaces. With a close-knit community feel and proximity to shopping, dining, and entertainment options, Montage at Santa Rosa is ideal for those who enjoy an active and social lifestyle. This neighborhood combines the best of luxury and convenience, making it a prime spot to buy a home.

Making Your Choice

Whether you’re looking for a vibrant community filled with activities, a peaceful retreat with scenic views, or a luxurious estate for entertaining, Indio has a neighborhood to match every preference. Each area has its own character, offering different levels of amenities, styles of homes, and community atmospheres. With its mix of recreational opportunities, proximity to festivals and events, and sunny year-round climate, Indio makes for an excellent place to settle down.

Partnering with The Wilder Group

When it’s time to buy a home in Indio, CA, choosing the right neighborhood is just the first step. The Wilder Group is here to guide you through every aspect of the buying process, from neighborhood insights to negotiating the best price. With deep expertise in the Indio market, Wilder Group helps clients find homes that not only meet their needs but also align with their long-term goals. Contact us today and let’s find your perfect neighborhood in Indio!

Connect us : Facebook | Instagram | Yelp | YouTube

[musicindustry123]

The Music Industry’s Economic Role: How It Stacks Up Against Global Giants

The music industry has a profound influence on culture, lifestyle, and individual expression worldwide, but its economic role is often less clear in comparison to massive sectors like technology, finance, and oil. The industry includes streaming services, live performances, record sales, and licensing, which all contribute to its growing revenue streams. Despite this, many people wonder, is music the biggest industry in the world? To answer this question, we need to examine music’s economic impact and how it compares to other global giants in terms of revenue, job creation, and market influence. This article will break down music’s financial power, its position within the global economy, and whether it can ever rival other industries that shape our lives.

Defining 'Biggest Industry': Metrics Beyond Revenue

Determining the "biggest industry" can be complex, as industries can be measured by more than just revenue. Factors like global influence, employment numbers, technological impact, and cultural significance also play significant roles. For example, while the oil and gas industry is one of the most lucrative, it doesn’t have the same cultural influence as music. Similarly, while technology has a far-reaching impact, it doesn’t provide the same level of direct personal expression and connection.

From an economic perspective, "biggest" often correlates with revenue and profitability. However, when considering employment, market reach, and innovation, music has its unique role and influence. This raises an interesting question: even if music isn’t the biggest industry financially, does it offer value and influence that other industries lack? We’ll explore how music’s reach and impact compare to some of the world’s most economically powerful industries.

Economic Impact of the Music Industry Globally

The music industry is a multi-billion-dollar sector with substantial contributions to economies worldwide. In 2022, the global music industry generated approximately $30 billion in revenue, primarily through streaming, live concerts, and merchandise sales. Streaming services alone have transformed the industry, contributing to nearly 65% of total revenue as they reach listeners across continents. Platforms like Spotify, Apple Music, and Amazon Music are driving this growth, with millions of subscribers adding steady revenue.

Despite this impressive growth, music revenue remains smaller compared to technology, finance, and automotive industries, all of which see annual revenue in the trillions. For instance, Apple’s annual revenue alone surpasses the entire global music industry, while automotive giants like Toyota, Volkswagen, and Ford also outperform music by a large margin. Additionally, the financial sector contributes trillions of dollars to the global economy, making it a core pillar of economic infrastructure.

Employment and Job Creation in the Music Industry

Another crucial way to measure an industry's size and impact is by looking at employment. The music industry supports millions of jobs, from artists, producers, and sound engineers to promoters, marketers, and road crew members. This job diversity is one of music’s strengths; it creates opportunities for employment at various skill levels and in different roles.

In the United States alone, music-related activities support around two million jobs, including those working in live events, recording studios, and content distribution. Live performances, in particular, stimulate economic activity in cities and towns that host concerts and festivals. Events like Coachella, Glastonbury, and Lollapalooza attract large crowds, generating millions in revenue for local hotels, restaurants, and transportation services. However, despite this extensive job network, the number of people employed in music is smaller than those in industries like healthcare, retail, or technology, which employ tens of millions globally.

Comparing Revenue: Music vs. Major Industries

When we look strictly at revenue, the music industry is significantly smaller than many other global industries. As mentioned, the global music market brings in around $30 billion annually, while the technology sector’s revenue is measured in the trillions, thanks to its diverse income streams that include hardware, software, services, and digital products. Likewise, the oil and gas industry remains one of the world’s most lucrative, generating over $4 trillion per year due to the global reliance on energy.

Even within the entertainment sector, music is not the largest revenue generator. The global gaming industry, for instance, is valued at nearly $200 billion, with revenue streams from console, mobile, and PC gaming, as well as in-game purchases and advertising. The film industry also boasts substantial revenues, driven by box office sales, streaming, licensing, and international distribution.

So, is music the biggest industry in the world? The answer depends on what we measure. In terms of sheer revenue, music falls behind, but in terms of global influence, its impact is undeniable.

Cultural Influence of the Music Industry

While music may not be the biggest industry financially, its cultural influence is unmatched. Music is universally appreciated and resonates with people from all walks of life. Genres like jazz, rock, pop, and hip-hop have had substantial impacts on societal values, language, and trends, influencing everything from fashion to social movements. Unlike industries that are primarily financially driven, music shapes the cultural landscape and helps define identities and communities.

Historically, music has served as a platform for political expression and social activism. Movements such as civil rights, anti-war protests, and modern social justice efforts have used music to amplify their messages and unite people with shared ideals. From “We Shall Overcome” during the civil rights movement to “Alright” by Kendrick Lamar during recent social movements, music serves as a rallying cry for change and solidarity.

Music’s Role in the Gig Economy

The music industry has also adapted to the rise of the gig economy, providing opportunities for independent artists and freelancers. Platforms like Bandcamp, SoundCloud, and TikTok enable artists to reach global audiences without traditional record label support, generating income and fostering creativity. The ability to self-publish, monetize directly, and promote on social media has allowed many musicians to build sustainable careers outside the traditional industry model. This independence is unique to music, setting it apart from industries where freelancing or independent work is less viable.

Moreover, music’s global accessibility has increased with digital tools and platforms, allowing artists from any background to share their work. The global exchange of music contributes to cross-cultural awareness and international collaboration, helping break down cultural barriers and promote diversity. This aspect of music’s reach and accessibility makes it an important contributor to the global creative economy, even if it doesn’t dominate in revenue.

Challenges Facing the Music Industry

Despite its cultural and economic importance, the music industry faces ongoing challenges that limit its growth. Piracy continues to be a problem, cutting into potential profits and threatening revenue for both major labels and independent artists. Additionally, streaming services, while profitable overall, provide minimal per-stream payouts to most artists, leading to criticism of the revenue distribution model. In this way, the industry relies heavily on live performances, licensing, and merchandise sales to support artists financially.

Intellectual property laws also make it challenging for artists to protect their work, especially in a global digital economy where copying and piracy are prevalent. Moreover, the industry’s competitive nature means that artists must often rely on branding, partnerships, and constant social media presence to remain relevant and financially secure. These factors make it difficult for the music industry to compete on revenue terms with sectors like technology, which benefit from high scalability and broad product offerings.

Conclusion: So, is music the biggest industry in the world? When viewed through a financial lens, the answer is no—the music industry’s revenue, while substantial, is modest compared to giants like technology, finance, and oil. However, music holds a powerful position in the global economy due to its cultural influence, its ability to create employment, and its role in cross-cultural exchange. The industry's adaptability within the digital era, particularly with streaming, the gig economy, and new monetization models like NFTs, suggests that while it may never rival the economic size of tech or oil, its value extends beyond numbers. Ultimately, music remains one of the most impactful forces worldwide, holding a unique and enduring position in our lives.

[anandshivam2411]

Immersive Storytelling: How Brands Leverage Virtual Reality to Engage Consumers

Virtual Reality (VR) is becoming a powerful tool for brands that want to create engaging and memorable experiences. By immersing customers in virtual worlds, brands can share their messages in exciting ways that connect emotionally and build loyalty. Here’s how brands are using VR for storytelling:

Experiential Marketing: Brands like Nike and Red Bull create VR experiences that let customers interact with their products in fun ways. For instance, Nike allows users to virtually try on shoes or participate in exciting sports activities, helping them feel a stronger connection to the brand.

Product Demonstrations: VR helps brands show off their products in action. IKEA has an app that lets customers see how furniture would look in their homes using VR, making it easier for them to decide what to buy.

Emotional Engagement: Brands are using VR to tell moving stories. Disney creates VR experiences that let users step into the worlds of their favorite movies, interact with beloved characters, and feel part of the story, deepening their connection to the brand.

Training and Education: Companies like Walmart use VR for training employees, simulating real-life situations to prepare them for various tasks. This method enhances learning and shows the brand's commitment to developing its staff.

Social Responsibility Initiatives: Brands like The North Face use VR to raise awareness about environmental issues. Their “The North Face VR Experience” allows users to explore beautiful landscapes and learn about the importance of protecting nature, aligning the brand with sustainability.

Event Marketing: VR can enhance live events by offering immersive experiences to remote attendees. For example, Coachella has used VR to bring the festival experience to fans worldwide, making them feel part of the action even from afar.

Conclusion

By using VR in their storytelling, brands can create memorable experiences that engage audiences and foster loyalty. As technology continues to advance, the possibilities for VR in marketing will grow, providing brands with even more innovative ways to connect with consumers.

[music-industry-updates]

Monetizing Music in a Pandemic: New Revenue Streams for Emerging Musicians

The COVID-19 pandemic has had a profound impact on the music industry, disrupting traditional revenue streams for musicians worldwide. With live performances canceled, venues closed, and tours indefinitely postponed, artists faced an unprecedented financial crisis. However, in the face of these challenges, many musicians—especially emerging ones—found innovative ways to sustain their careers. The pandemic opened up new avenues for monetizing music, driven largely by digital platforms and creative business models. This article explores how emerging musicians adapted to the changing landscape and discovered new revenue streams during the pandemic.

The Decline of Live Income: The Immediate Financial Impact

Before the pandemic, live performances were a primary source of income for many musicians. Concerts, tours, festivals, and live gigs not only provided significant revenue through ticket sales but also through merchandise, sponsorships, and brand partnerships. When the pandemic hit, this revenue stream dried up almost overnight.

Cancellation of Tours and Festivals: The sudden halt of live events left musicians scrambling to find alternative ways to make money. Major festivals like Coachella, Glastonbury, and South by Southwest were canceled or postponed, and countless smaller venues closed their doors, some permanently. For emerging artists who relied heavily on live performances to build their careers, the financial blow was devastating.

Merchandise Sales Decline: With no live shows, merchandise sales also took a hit. Concerts were a key opportunity for artists to sell merchandise like T-shirts, posters, and CDs directly to fans. The absence of these events meant that one of the most reliable sources of income for musicians was no longer viable.

Impact on Physical Sales: The closure of physical retail stores and the disruption of distribution channels affected sales of physical music formats like vinyl and CDs. While digital sales and streaming increased, the loss of physical sales revenue was another financial setback for many musicians.

Online Merchandise Sales: Adapting to a Digital Marketplace

As live performances ceased, many musicians turned to online platforms to sell their merchandise. The shift to e-commerce not only helped to offset some of the lost revenue but also allowed artists to reach a broader audience.

Building an Online Store: Platforms like Shopify, Big Cartel, and Bandcamp enabled musicians to set up their own online stores with relative ease. For emerging artists, having an online store meant that they could continue to sell merchandise directly to fans without relying on live events. These platforms offered various customization options, making it easy for artists to create a store that reflected their brand.

Creative Merchandise Offerings: During the pandemic, musicians got creative with their merchandise offerings. In addition to traditional items like T-shirts and posters, many artists began selling unique, limited-edition products that resonated with fans. For example, some musicians offered exclusive signed items, personalized video messages, or even virtual meet-and-greets as part of their merchandise packages. This creativity not only boosted sales but also helped maintain fan engagement.

Promoting Merchandise Online: Social media became a crucial tool for promoting merchandise. Musicians used platforms like Instagram, Twitter, and Facebook to showcase their products, run special promotions, and connect with their fans. Some artists also leveraged email marketing to keep their fanbase informed about new merchandise releases and special offers.

Subscription Models: A New Approach to Steady Income

The pandemic accelerated the adoption of subscription models as a way for musicians to generate a steady income. Platforms like Patreon, OnlyFans, and Substack offered musicians a way to connect with their most dedicated fans while providing exclusive content in exchange for regular financial support.

Patreon and Membership Tiers: Patreon became a popular platform for musicians during the pandemic. Artists could create different membership tiers, offering various perks such as early access to new music, behind-the-scenes content, exclusive live streams, and personalized messages. These subscription models provided a reliable source of income, with fans contributing a monthly fee to support their favorite artists.

Exclusive Content and Experiences: To attract and retain subscribers, musicians offered exclusive content and experiences that couldn't be found elsewhere. This included unreleased tracks, live Q&A sessions, songwriting tutorials, and more. The personal connection fostered through these exclusive experiences created a sense of community and loyalty among subscribers.

Success Stories: Several musicians found significant success through subscription models during the pandemic. For example, Amanda Palmer, a long-time user of Patreon, saw an increase in her subscribers, which allowed her to continue creating music independently. Similarly, emerging artists used platforms like Patreon to build a sustainable income stream while maintaining creative control over their work.

Licensing and Sync Opportunities: Monetizing Music in Digital Content

As traditional revenue streams diminished, the demand for music in digital content—such as films, TV shows, video games, and online advertisements—remained strong. Licensing and sync deals became a vital revenue stream for many musicians during the pandemic.

Increased Demand for Content: With more people consuming digital content at home, the demand for new music in media increased. Streaming platforms like Netflix, Hulu, and Amazon Prime released a steady stream of new content, all of which required music for soundtracks, trailers, and promotional material. Video games, another booming industry during the pandemic, also needed original music for their soundtracks.

How Licensing Works: Licensing allows musicians to grant permission for their music to be used in various forms of media. In return, artists receive a licensing fee, which can vary depending on the usage and the popularity of the song. Sync deals, where music is "synchronized" with visual media, often come with additional royalties based on the media's distribution and success.

Finding Opportunities: Emerging artists used various platforms to find licensing opportunities. Websites like Musicbed, Songtradr, and Artlist connect musicians with content creators, filmmakers, and advertisers looking for music. Additionally, music libraries and licensing agencies helped artists pitch their songs to potential buyers. For many musicians, these platforms provided a new and lucrative revenue stream during the pandemic.

Tips for Diversifying Income: Strategies for Financial Resilience

The pandemic highlighted the importance of diversifying income sources for musicians. Relying on a single revenue stream, such as live performances, proved to be risky when unexpected events like a global pandemic can shut down that income source entirely. Here are some strategies musicians used to diversify their income during the pandemic:

Embrace Multiple Platforms: Rather than relying solely on one platform or revenue stream, musicians spread their presence across multiple platforms. For example, an artist might sell merchandise on Bandcamp, offer exclusive content on Patreon, and license their music through Songtradr. This diversification helps reduce risk and ensures a more stable income.

Expand Your Skill Set: Many musicians used the pandemic as an opportunity to expand their skill sets. For example, some artists began offering music lessons online through platforms like Zoom or creating instructional content for platforms like Udemy. Others ventured into music production, offering their services to fellow musicians in need of mixing, mastering, or production work. Expanding their skill set not only provided additional income but also opened up new career opportunities.

Leverage Social Media and Content Creation: Social media and content creation became more important than ever during the pandemic. Musicians who regularly engaged with their audience, posted new content, and promoted their work found it easier to maintain and grow their fanbase. Platforms like YouTube and TikTok allowed artists to monetize their content through ads, sponsorships, and brand deals, providing another income stream.

Collaborate and Network: Collaboration became a key strategy for musicians during the pandemic. By working with other artists, producers, and content creators, musicians could expand their reach and tap into new audiences. Collaborative projects also offered opportunities for cross-promotion, where each artist benefited from the other's fanbase.

Success Stories: Musicians Who Adapted and Thrived

The pandemic may have posed significant challenges, but it also brought out the resilience and creativity of many musicians. Here are a few examples of artists who adapted to the changing landscape and found success through new revenue streams:

Jacob Collier: British musician Jacob Collier, known for his innovative approach to music, leveraged Patreon to connect with his fans during the pandemic. By offering exclusive content, virtual concerts, and personalized messages, Collier was able to maintain a steady income while continuing to produce and release music.

Lindsey Stirling: Violinist and dancer Lindsey Stirling adapted to the pandemic by embracing virtual concerts and online merchandise sales. She also collaborated with other artists on digital content, expanding her audience and maintaining her financial stability.

Megan Thee Stallion: Rapper Megan Thee Stallion utilized social media platforms like Instagram and TikTok to keep her fans engaged during the pandemic. She also secured brand partnerships and launched new merchandise lines, diversifying her income and increasing her visibility.

Conclusion: The COVID-19 pandemic significantly disrupted traditional revenue streams for musicians, but it also opened up new avenues for monetizing music. Emerging artists, in particular, found creative ways to adapt to the changing landscape, leveraging digital platforms, subscription models, licensing opportunities, and merchandise sales to sustain their careers. The strategies and tools developed during this time have not only helped musicians survive the pandemic but have also paved the way for a more resilient and diversified music industry.

[boston-babies]

Do you all get paid well or make a lot of money as a couple to be able to afford all the trips?

Our trip to Coachella is being comped by the marketing firm Nate works for because his company is doing an event at Coachella and he’s leading the campaign. Dani’s getting in to Disney for nothing because she now works for marvel and for Miami we’re all paying for it-Ryan

So to shorten his very long winded answer, yes, we all get paid well along with some benefits😂-Brayden