#cashurdrive

[ippnoida]

Green advertising provider CashurDrive's initial public offering

CashurDrive Marketing Limited, a green media publicity services provider in India, announced the filing of its Draft Red Herring Prospectus (DRHP) with NSE Emerge. The company’s initial public offering comprises a fresh issuance of 35,42,400 equity shares and an offer for sale of up to 11,37,600 equity shares, each with a face value of Rs 10, through the book-building route. The offer for sale is by selling shareholder Parveen K Khanna.

According to DRHP, CashurDrive intends to utilize Rs. 27 crore of the total proceeds from the IPO to fund its working capital requirements and plans to use the remaining capital for general corporate purposes.

The Noida-headquartered company’s portfolio includes transit media, outdoor media, digital wall painting media, events and promotion, and digital marketing services, all woven into a cohesive strategy aimed at reducing carbon footprints.

The company's eco-friendly initiatives have secured advertisement rights on 1100 EV buses, coupled with strategic agreements to establish EV charging stations with advertising rights, showcasing CashurDrive's commitment to sustainable practices. The company has secured orders from CREST and HITES for setting up 112 EV charging stations and battery swapping stations for 10 years with advertisement rights on the stations.

One of the standout features of CashurDrive’s approach is its partnership with CashurDrive Electric Vehicles, solidifying its leadership in the emerging market of ESG-compliant green media advertising. Through this alliance, CashurDrive holds an additional 77 outdoor advertisement opportunities on EV charging and battery swapping stations, making a total of 189 EV charging stations and swapping stations, a testament to its dedication to clean energy and sustainable green media.

Corporate Capital Ventures is the exclusive book-running lead manager to the offer, and Bigshare Services Private is the registrar.

CashurDrive’s accreditation with the Indian Newspaper Society (INS) and registration with DAVP and the government of various states shows its commitment to delivering high-quality services in the advertising industry. With its branches strategically located at Chandigarh, Lucknow, Mumbai and Noida, CashurDrive has established a strong network of clients across India through which it serves its customers across several sectors such as pharmaceuticals, education, electronics, automobiles, FMCG, apparel, insurance, housing, hospitals, financial services, aviation, and government organizations.

Founded in 2009 by an IIT alumnus Raghu Khanna, CashurDrive initially focused on commercial vehicles like transit space, later expanding into a full-service advertising agency including outdoor, TV, print ads, bus branding, auto hood branding, digital wall painting, billboard advertising, and outdoor campaigns.

The company has been dedicated to advertisements, eMobility, and EV infrastructure. This includes strategic partnerships with various charge point operators (CPOs), which solidify its leadership in the emerging market of EV advertising.

CashurDrive registered Rs. 102.63 crore in revenue from operations with a profit (PAT) of Rs. 11.83 crore in the fiscal year 2023-24, compared to Rs. 81.89 crore in revenue from income and a profit (PAT) of Rs. 5 crore in FY2022-23.  

[cashurdrivenoida]

The word ‘Social Distancing’ gained light when the spread of Coronavirus started increasing in different parts of the world.and brands took it as their responsibility to spread awareness and message on Social Distancing through campaigns. People were asked to stay connected but digitally. Campaigns explaining the need of the hour to stay apart were highlighted innovatively elaborating various points.

[xwardslabs-blog]

#xwards#kochi#uber #olaplay #uberindia #digitaladvertising #dooh #ooh #oohadvertising #siliconvalley #nigeria #dubai #abudhabi #incab incabentertainment#incabadvertising #cashurdrive #olaplay #ola #startup #startups #startuplife #indianangel #india #france #frenchstartup #londonstartup #california #siliconvalley (at Kochi, India)

[hoardingadvertisingagencyinindia]

Hoarding Advertising Agency In India

The advertising industry in India is a rapidly growing business and there are many advertising agencies catering to Indian customers. The CashurDriveis a Hoarding Advertising Agency in Noida is one of the leading ones in the country and has helped a lot of companies reach out to their target audience. It has been called a pioneer in outdoor advertising and it also provides services for online advertising as well as for print, radio, TV, digital channels like social media etc. Hoarding Advertising Agency mainly deals with outdoor advertising like billboards, posters or hoardings but it also provides services for other mediums too. This company has an excellent reputation among consumers because the service provided by them is the world-class quality which no other company can match.

Advertising agencies in India provide marketing and advertising services to clients. Advertising agencies help companies to develop their brands. They also work with their clients on their branding and corporate identity by developing a logo, designing ads, printing business cards, etc. The Creative Group is one of the biggest advertising agencies in India that has branches across the country which are headed by Directors who know the vibrant culture of India. The Creative Group offers a wide range of marketing services such as advertising, branding & corporate identity design, print and digital marketing solutions, and web design & development services through its offices in Noida, Mumbai, Delhi NCR and Hyderabad.

CashurDrive is a digital advertising agency in India that specializes in 360-degree advertising. The company was founded in 2008 by Raghu Khanna. The agency offers services such as digital advertising, social media marketing, graphic design, e-commerce design, and app building for businesses. It also offers its customers a host of other services like web designing and development, video production, and search engine optimization. CashurDrive has clients such as HCL Technologies, Bosch India, etc., providing them with these solutions to help their business grow exponentially. Raghu Khanna said, "We believe that our products can be used by any company regardless of their size or budget." Their team is composed of professionals who come from varied backgrounds including engineering, design, and marketing which provides them with the perfect skillsets to offer customers the right solutions for their business needs." CashurDrive is a digital advertising agency based in Noida, India which specializes in 360-degree advertising. Founded by Raghu Khanna in 2008, the company offers various services such as digital ad creation targeted at social media platforms; graphic designing; e-commerce design; app building.

[outdooradvertisingagencyinnoida]

Outdoor Advertising Agency In Noida

No matter if you're a startup or a top MNC operating globally, we believe in providing quality services to all types of clients. As such, we promise and guarantee that the work we complete will be original and creative.

One media that has the most effect on people who are rushing around and have the ability to make a purchase is outdoor advertising. Advertising serves as a reminder that will draw TGs to your company more, but they are on the move, so they only have a few seconds to read and interact with the commercial.

As one of the top Outdoor Advertising Agency In Noida, we would like to use this chance to introduce ourselves. At first, we conducted business with Central and Western Railway by offering our services to a range of clients through railroad media and other OOH Jobs by canvassing customers' items, and then we progressively turned our focus toward Noida.

Outdoor advertising refers to any form of advertising that is often viewed outside of a building. Out-of-home advertising is another name for this type of media (OOH). It promotes any company's goods and services that are available to customers outside. billboard outdoor advertising, digital outdoor advertising, transit advertising, retail advertising, banners, hoardings, and posters are some examples of outdoor advertising formats.

A highly qualified and experienced team of professionals is working with CashurDrive to deliver the services with absolute precision. Hoarding's Ads are the biggest and most effective kind of outdoor advertising, thus we also have all amenities to provide advertising companies at rates that are among the best in the business. Specified-size hoarding with high-density consumer exposure, usually on a major highway or expressway (mostly to vehicular traffic).

Out-of-home advertising has adopted a digital format in a time when everything else has done so as well. When compared to other OOH advertising formats, digital OOH advertising is more engaging and attention-grabbing. This kind of advertising is provided by many advertising agencies in India, but not all are equally qualified. Here are the best advertising companies in India to work with if you're thinking about entering this market.

We support creative thinking to create market-leading brands through outdoor advertising while concurrently boosting the value of communication between advertisers and consumers in special ways.

Our main goal has always been to partner with reputable consumer brands and promote their products and services so they can reach their target markets and boost sales. For the purpose of attracting viewers' attention, hoardings are offered in all currently popular market trends for shapes and sizes.

[cashurdrive]

View For CASHurDRIVE

Since 2008, CASHurDRIVE has been a leader in outdoor advertising solutions. We've entered an inventive advertising environment that allows firms to engage with customers even when they're not at home. CASHurDRIVE is one of India's first startups to introduce advertising space on cars for advertisers, converting awareness and inspiration into interaction.

[earpanel]

Experts converge at Zee Melt 2019 to discuss Disruptive Marketing

On the second day of India’s Disruptive Marketing conference, Zee MELT, there was an extensive line-up of bona fide media experts. Marketing stalwarts and industry leaders converged at NSCI, Mumbai, to discuss their formula for effective marketing and recount their success stories which changed the way we perceive brands. The day began with an address by Fernando Machado, Global Chief Marketing Officer of Burger King, who shared the inside story of the Whopper campaign that changed the brand’s entire outlook on marketing.  Machado revealed the marketing approach he champions which reignited the creative spark the brand had previously lost. “I worked at Unilever before Burger King and that is a company that’s invested a lot in ‘purpose’. After 18 years, I approached Burger King, determined to reignite the brand with advertising as bold and celebrated as its legacy,” he said. “It’s about identifying what's going to trend or what’s going to be relevant to people, and find creative ways to hack into that, in a way that is not just self-serving, but in a way that adds value to people, adds value to the society, and adds value to the brand,” added  Machado. Other speakers included Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestle; Mark Pollard, Strategy CEO, Mightly Jungle;  Dave Trott, Author and Creative Director;  Samuel Scott, Columnist, The Drum; JP Hanson, CEO, Rouser; Vikki Ross, Copy Chief; Faris Yakob, Co-Founder, Genius Steals; Laura Jordan Bambach, CCO, Mr. President; Shubho Sengupta, Co-Founder, Healthcase & Activewear; Suresh Balakrishnan, Chief Revenue Officer, The Hindu; Prathyusha Agarwal, CMO, ZEEL, and Rashi Goel, VP – Consumer Communications, Nestle, among others. A series of panel discussions was organized by The Collective, a multi-agency initiative that focuses on gender issues. The discussions featured prominent professionals like Babita Baruah, Managing Partner, Head of WPP, GTB India; Deepa Geethakrishnan, Consultant, Lowe Lintas; Tista Sen, Regional Creative Director, Wunderman Thompson – South Asia; Anusheela Saha, Group Creative Director, FCB India; Gayatri Sriram, Digital Creative Head, FCBUlka, and many others. Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius, said, “Zee Melt brings together marketing experts, strategists & the media for an open unfettered discussion on the future of advertising and brand building. The objective is to host an insightful and rewarding event that recognizes unconventional ideas that have disrupted the industry, prompting us to relook at how we perceive marketing. What makes this conference so extraordinary is the fact that it represents the convergence of five different industries: marketing, media, advertising, emerging technology and digital. It’s not a platform where people are lectured to but one where they can raise questions and get answers.” In addition to the talk sessions, the second day of Zee Melt 2019 also witnessed a workshop facilitated by the Mudra Group on how to tackle the clichés surrounding feminism in advertising. Shagun Seda, Executive Creative Director and Toru Jhaveri, Senior Strategy Director of DDB Mudra Group facilitated the workshop that focused on calling out the contradictions and inconsistencies with regard to ‘femvertising’. Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies, CashUrDrive, Garage and Dome NSCI, Mumbai. Read the full article

[vsplusonline]

In the fight against Covid-19, MSMEs and startups can help each other

New Post has been published on https://apzweb.com/in-the-fight-against-covid-19-msmes-and-startups-can-help-each-other/

In the fight against Covid-19, MSMEs and startups can help each other

Collaborations and partnerships between MSMEs and startups are the way forward for the industry to fight it out and emerge stronger amid the Coronavirus outbreak. Though cash optimisation is the need of the hour, how MSMEs innovate during this period and strike interesting synergies is what will make them go the distance, feel industry experts.

“Startups come with crazy disruptive ideas and MSMEs have scores of different ideas on aspects as they have been in the industry longer. When both converge, a new line of business is bound to come up. In the longer run, it will lead to reinventing the entire business,” Narasimhan Elangovan, Partner at Ken & Co Chartered Accountants elucidated at CII’s Virtual Conference on ‘The Financial Strategy for MSMEs for Business Continuity.’

Elaborating further on his point, Elangovan said that technology has to be used in a more fruitful manner and gave examples of 3D printing, virtual reality-based design, drone and autonomous transport, AI and ML and Internet of Things (IoT) that can help revolutionise the game. “Try as much as possible to collaborate. Focus on mergers, joint development agreements, sector specific reforms and the like. Unless we collaborate, we cannot fight this situation,” he asserted.

In sync with Elangovan’s views is transit advertising company CASHurDRIVE (CUD) which has been in the business for over 10 years and had collaborated with Uber Cabs earlier this year. The partnership was aimed at offering more earning opportunities for drivers via Out Of Home (OOH) advertising on cabs.

Raghu Khanna, CEO and Founder, CASHurDRIVE says that the market has been badly hit due to the corona pandemic and hence, the focus should now be on digital growth. “It is a hard time for everyone. MSMEs and startups in the advertising arena have been planning on growing digitally. At this time, everyone will have to suffer a little, be it a startup or a big company, but eventually this shall pass too. Everybody should focus on digital as it is the only platform that is still going on,” he said.

Presently the company has launched CUD Medicare to offer healthcare products. Collaborations continue with multiple vendors and SMEs for products, supplies, packaging and deliveries. “Even in this chaos, vehicles are an essential part and transportation of goods is required. So, by launching products like face guard, car cockpit, bike covers and many more, we just want people to take proper precautions and stay safe,” Khanna added.

Besides such partnerships, experts highlighted the ways through which MSMEs can draw up a prudent financial strategy during such tough times. Elangovan suggested that since most MSMEs have a huge fixed cost, the intention should be to see if such fixed costs can be converted to variable costs. “For instance, MSMEs can pay rent to landlords based not on a per month amount, but on the number of units making sales. I think this can help. That’s what online cloud solution platforms are also doing. They rent out their website where you can pay rent on a monthly basis, only for the extent to which you use it,” he added.

Some other aspects floated during the discussion included reduction of procurement costs through tie ups with entrepreneurs and group orders, conserving liquidity by curtailing inventories across the value chain and identifying whether resources invested in personal assets of the owner should be brought into the business as equity.

The discussion also hovered around the prescribed health and hygiene measures which need to be enforced strictly by the sector for better efficiencies.

Industry experts unanimously agreed that it is only innovation that can drive the business forward for MSMEs and it needs to be stepped up more than ever before.

The other attendees of the virtual conference included Abhishek Choudhary, Area Channel Head – Eastern Region, SBI General Insurance Co; Dhaval Radia, Co-founder, Rupyz.com; Sanjukta Mehrotra, Associate Vice President, Product Marketing, Aviva Life Insurance Company India and Sujata Ahlawat, VP and Head – Direct to Customer Interactive, TransUnion CIBIL.

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How CASHurDRIVE has changed dimensions in business overnight

[cashurdrivenoida]

The New Era of Digital Out-of-home (DOOH) Advertising

Digital out-of-home (DOOH) advertising is one of the fastest-growing forms of advertising today. Most of brand advertisers and other ad agencies are moving their Advertising budgets to DOOH. According to PricewaterhouseCoopers, Digital outdoor advertising has increased 35 percent since 2010 and is projected to overtake traditional outdoor ad spending by 2020. If we look at the current medium of advertising, the transition from OOH to DOOH is not only possible but also determined from a business point of view.

In the modern age, it is becoming increasingly important for brands to be able to build a sense of trust among their consumers. Digital out-of-home (DOOH) advertising is the best advertising form that really can’t be ignored. Digital Out-of-home advertising (DOOH) is any visual advertising media found outside of the home. This can include digital billboards and LED, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema. These various formats account for thousands of locations and millions of screens around the world.

Key Player Present In Digital Out Of Home Market in India:

CASHurDRIVE is an innovative OOH Media company aimed at reaching the maximum number of people when they’re out of their homes. The advertisements you see on radio taxis, Meru Cabs, Tabcabs, etc. is the trend started with the inception of CASHurDRIVE back in 2008. This trendsetter of OOH media in India, now, has its production solution to deliver quality work and digital advertising services providing complete advertising solutions to the customers.

[tanvivanmi-blog]

Sampling in Jet Airways

Cashurdrive offers best creative type of advertising for promotional sampling options in Jet Airways.

[earpanel]

Experts converge at Zee Melt 2019 to discuss Disruptive Marketing

On the second day of India’s Disruptive Marketing conference, Zee MELT, there was an extensive line-up of bona fide media experts. Marketing stalwarts and industry leaders converged at NSCI, Mumbai, to discuss their formula for effective marketing and recount their success stories which changed the way we perceive brands. The day began with an address by Fernando Machado, Global Chief Marketing Officer of Burger King, who shared the inside story of the Whopper campaign that changed the brand’s entire outlook on marketing.  Machado revealed the marketing approach he champions which reignited the creative spark the brand had previously lost. “I worked at Unilever before Burger King and that is a company that’s invested a lot in ‘purpose’. After 18 years, I approached Burger King, determined to reignite the brand with advertising as bold and celebrated as its legacy,” he said. “It’s about identifying what's going to trend or what’s going to be relevant to people, and find creative ways to hack into that, in a way that is not just self-serving, but in a way that adds value to people, adds value to the society, and adds value to the brand,” added  Machado. Other speakers included Gerardo Mazzeo, Global Innovation Director and CSV Manager, Nestle; Mark Pollard, Strategy CEO, Mightly Jungle;  Dave Trott, Author and Creative Director;  Samuel Scott, Columnist, The Drum; JP Hanson, CEO, Rouser; Vikki Ross, Copy Chief; Faris Yakob, Co-Founder, Genius Steals; Laura Jordan Bambach, CCO, Mr. President; Shubho Sengupta, Co-Founder, Healthcase & Activewear; Suresh Balakrishnan, Chief Revenue Officer, The Hindu; Prathyusha Agarwal, CMO, ZEEL, and Rashi Goel, VP – Consumer Communications, Nestle, among others. A series of panel discussions was organized by The Collective, a multi-agency initiative that focuses on gender issues. The discussions featured prominent professionals like Babita Baruah, Managing Partner, Head of WPP, GTB India; Deepa Geethakrishnan, Consultant, Lowe Lintas; Tista Sen, Regional Creative Director, Wunderman Thompson – South Asia; Anusheela Saha, Group Creative Director, FCB India; Gayatri Sriram, Digital Creative Head, FCBUlka, and many others. Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius, said, “Zee Melt brings together marketing experts, strategists & the media for an open unfettered discussion on the future of advertising and brand building. The objective is to host an insightful and rewarding event that recognizes unconventional ideas that have disrupted the industry, prompting us to relook at how we perceive marketing. What makes this conference so extraordinary is the fact that it represents the convergence of five different industries: marketing, media, advertising, emerging technology and digital. It’s not a platform where people are lectured to but one where they can raise questions and get answers.” In addition to the talk sessions, the second day of Zee Melt 2019 also witnessed a workshop facilitated by the Mudra Group on how to tackle the clichés surrounding feminism in advertising. Shagun Seda, Executive Creative Director and Toru Jhaveri, Senior Strategy Director of DDB Mudra Group facilitated the workshop that focused on calling out the contradictions and inconsistencies with regard to ‘femvertising’. Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies, CashUrDrive, Garage and Dome NSCI, Mumbai. Read the full article

[cashurdrivereviews]

CASHurDRIVE  - How Effective is Transit Advertising

For any company or business, it is very important to do marketing and advertising. Advertising is nothing but an exercise of promoting a company and its products or services through paid channels. There are many types of advertising a product.

Some of them are:

1. Traditional advertising (such as ads on TV, radio, and newspapers)

2. Retail advertising (such as ads on carts of a shopping mall)

3. Online advertising (such as contextual ads in search engines, banners on websites)

4. Mobile advertising (such as banners to download apps)

Apart from these 4 types of advertising, a new type called transit advertising came into the spotlight nowadays.

What is transit advertising?

In simple words, transit advertising is nothing but advertisements used on transported vehicles. They can use either public transportation or private transportation to advertise their products.

How does it work?

Let's talk about a person- Rohit. He travels to his office daily by bus. Inside the bus, he daily sees an ad for toothpaste. Now when he goes to market next time to buy his monthly groceries, he thinks to try that toothpaste and buys it. That's how it works! When a person sees a product or service daily, then he/she will automatically think of trying it once. Transit advertising can be called an advertising technique that has moving billboards and hoardings. There will be a wide range of audiences to read the advertisements.

Types of transit advertising:

Even though transit advertising includes buses, trains, airbuses, taxis, cabs, ships, etc; we can mainly classify this based on the exposure.

1.   Inside transit advertising: in this type, the advertising cards will be in the interior of the bus/train/ any transport vehicle.

2.   Outside transit advertising: in this type, the advertising cards/ hoardings will be outside of the transport vehicle. For example, if we take a bus, the boarding can be fixed on either the right or left side of the vehicle or its backside. When you are stuck in traffic, and there is a bus ahead of you, if it has an advertisement on its tail side, you will definitely notice it before the signal turned into green! Likewise, every transport vehicle has a chance of having advertising boarding of both of its sides and also tail side.

Advantages of transit advertising:

1. Exposure: By transit advertising, a product or service can reach a wide range of audiences of all ages, genders, and places. As the transport vehicle travels from one city to another, crossing multiple places, there are wide ranges of chances of people to read and connect to the content which can make them buy the product.

2.   Time: When a bus carrying the interior advertisement cards travels daily from one place to another, and if a person travels daily in that bus, then that person is likely to read the same board again and again this can trigger him to buy the product once.

3.   Affordable and smart: Transit advertising is the cheapest way of advertising. Traditional advertising in TV or radio may get disturbed when the electricity went off; while in the case of transit advertising nothing of that sort happens. And also it reaches different cities at an affordable price.

Transit advertisements should be simple and easy to convey in one line so that customers won't get bored reading so much lengthy lines! Even though it is a very affordable and budget-friendly way of advertising, one should selectively consult a company that can deliver them what they want in the advertisement. CashurDrive is such company that provides the customers what they need.

CASH UR DRIVE is India’s one of the first on-vehicle advertisement companies which offer Cab Branding, Auto Advertising, and other media solutions to spread the word about your brand to every possible place founded by Mr. Raghu Khanna. Its skillful way of creating outdoor advertising solutions will bring your customers like a moth to fire towards your product.

Having more than 14 years of experience in outdoor advertising CASHurDRIVE offers various services. The company started its journey from car advertising and now it is offering many other services too. Including cab, uber cab, auto, bus, train, and airlines advertising, it also offers trendy services like car wraps, digital wall paintings, and look walkers. Along with these it also provides advertising through road shows, cinema ads, events, hoarding and boarding, incabs advertising.

Like it claims, CASH ur DRIVE impacts every Indian daily, driving a strong relationship between brands and customers.

CASHurDrive's advertising can drive customer’s acquisition and boost sales.

The company creatively designs advertisements that can convince a customer that the particular products or services are superior.

With simple ads which can be understandable to every people of different ages, the experienced people in CASHurDRIVE exhibit new applications for products or services and thus attract customers

The CASHurDRIVE people are as friendlier to their customers as their creativity. For any further inquiries, you should contact them through their website CASHurDRIVE.

[cashurdrivereviews]

Cashurdrive Reviews - How Is Out-of-Home Advertising Measured

OOH (out-of-home advertising, often known as outdoor advertising) is an effective technique to reach a large audience with your message.In short, OOH advertising frequently uses demographics and psychographics to assess the effectiveness of advertisements. If you have any more queries, please contact cashurdrive reviews