#cadbury purple

[squideo]

The Magic Behind Cadbury’s Gorilla Advert

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Creative Director Ben Underwood.

When asked why this particular advert had become his favourite of all time, Ben said: “there’s a gorilla playing the drums, how can it not be?”

Cadbury in the Mist

Cadbury is no stranger to advertising success, from its iconic Smash Martians in 1974 to the captivating Flake Girl in 1985. These adverts have frequently featured in polls asking the British public about their favourite television ads. The only thing missing from this trifecta of marketing sensations is 2007’s Gorilla.

The advert was released at a difficult time for this beloved British institution, which was founded in 1824. In 2006, several batches of chocolate were contaminated with salmonella which led to a £20 million GBP recall and £1 million fine in 2007 from the Crown Court for its failure to notify the Food Standards Agency.

This was followed in rapid succession by more PR nightmares. A failure to highlight allergy risks in its Easter Eggs, the hiatus of its sponsorship of British soap opera Coronation Street, large staff cuts to its British workforce, a huge marketing disaster with its newly acquired Trident Chewing Gum, and a badly planned treasure hunt shutting down a cemetery. Cadbury was starting to look bad and needed a change in fortunes fast to reverse its declining sales.

King Cadbury

Fallon approached Cadbury in 2006, with plans to lure the confectionary giant away from its existing advertising agency. Gorilla formed part of its major pitch, aiming to move Cadbury away from its middle-aged and middle-class marketing. Fallon wanted to revitalise the brand and inject much needed whimsy to attract a younger audience. Considering Cadbury was the brand that inspired Charlie and the Chocolate Factory, it shouldn’t have been hard to do.

According to Phil Rumbol, director of marketing at Cadbury’s:

“The whole business had become quite earnest and serious, when in fact it’s chocolate and should be more about things such as Willy Wonka… The brief I gave the agency was: Eating Cadbury’s chocolate makes you feel good.”

The idea for the Gorilla advert, by director Juan Cabral, didn’t start with Cadbury and it was proving a hard sell. “Random advertising,” with no clear theme, plot or reason, is a lot more common in the 2020s than it was in 2007. Clients didn’t see the point in a drum-playing Gorilla; until Cadbury.

Even then, Rumbol faced opposition within the company and it took four months from the adverts creation until he was able to air it on Channel 4 in August 2007.

Planet of the Dairy Milks

Airing during the ad breaks for Channel 4’s eighth season of the monumental hit Big Brother, the initial airing was always certain to get plenty of views – 14% of all British viewers were watching the channel at the time it aired. What wasn’t assured was the advert becoming a viral hit; but Gorilla managed it.

Watched by millions on YouTube, the advert also quickly inspired several parodies including those on The Mighty Boosh and BBC Children in Need. Cadbury saw a 10% rise in profits following the release of the advert, finally convincing everyone of Gorilla’s potential. Cadbury eventually paid to film additional footage for the advert, broadcasting the lengthened version during the 2007 Rugby World Cup final between England and South Africa.

But why did Gorilla become such a big hit?

Magnificent Music

Cadbury’s use of Phil Collins In The Air Tonight put the song back in the charts 25 years after its initial release in 1981, which proves how instrumental the song was in the popularity of the advert. After all, the plot centres around it as the gorilla sits at the drums waiting for its opportunity to play the iconic drum fill. The line “I’ve been waiting for this moment all my life” perfectly builds up to the gorilla’s star moment as it begins the solo.

Like the full version of the song, there is a build up in the advert before the solo. Out of its total length, 90 seconds, the audience spends 60 seconds waiting. The camera focuses on the gorilla’s preparation, with only Collin’s lyrics to entertain in the meantime.

Beautiful Branding

Panatone 2685C (HEX#330072). Otherwise known as Cadbury Purple. For much of the advert, this purple patch behind the character is the only indication given that this is a Cadbury advert. For many companies, this would be insufficient branding for a marketing advert – but not for Cadbury.

The colour purple was chosen for the brand in 1905, supposedly because it was the late Queen Victoria’s favourite colour. It features on every Cadbury product, and in 1995 became the subject of a trademark dispute. Cadbury successfully trademarked the colour, however this has been contested by major rival Nestlé ever since.

The gold accents throughout the advert, including the band on the wall behind the drumkit and the gorilla’s gold teeth, complete the branding and the advert is bookended by Cadbury logos.

Going Gorilla

Director Juan Cabral went to great lengths to make the gorilla character as realistic as possible. In 2007, CGI isn’t what it is today which didn’t make it an option considering the ‘documentary feel’ Cabral wanted. They eventually found a gorilla costume at Stan Winston Studio in Hollywood that had been produced for the 1995 film Congo.

The actor who wore the suit, Garon Michael, was in the same film. Animatronics controlled the facial expression of the gorilla, and some customisations were made to the costume like adding the gold teeth. Michael repeatedly practiced the drum solo while wearing the costume in order to emulate Phil Collins, to such a success that initially people thought it was Collins dressed as the gorilla.

According to Cabal, the aim was to make it look like the gorilla had been waiting for this drum solo all its life – just as the lyrics to In The Air Tonight suggest during the lead in. Without the successful use of animatronics to create facial expressions and Michael’s dedicated performance, this aim could have been lost and with it the song would have had less impact.

Content Worth Gold

What do you think? What made Gorilla such a successful advert with a long legacy in British advertising history? Watch the full advert below and let us know in the comments.

Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

[mewtillidae]

posting a kremy every single day until new episodes of OUAW are out DAY 24

[pippinscribs]

where’s your bulb now

[aneverydaything]

Day 2322, 31 October 2024

Cadbury's Hot Chocolate Lid

When it's the last day of the month and you have no time to feel inspired because everyone is demanding everything today, there is always the lid of a Cadbury's Hot Chocolate

[dim20-stims]

"Where is your bulb now?"

x x x - x 🐇 x - x x x

[talos-stims]

cadbury chocolate eclairs | source

[terabyte-teddybear]

lapin cadbury moodboard! acoc pc moodboards 7/8

[thefashionforwardfiles]

[writing-for-life]

Thanks for the tag, @marlowe-zara

Oh FFS 🙈🤣

You couldn’t make it up if you tried. I don’t know what to say. It’s sort of accurate? A bit worryingly so (as long as it’s not Thessaly pulling down the moon). I’d definitely wear those clothes (in fact, I often look sort of similar, although a bit less elegant 🤣). And you can never have enough dark chocolatey things…

Most of the usual suspects have been tagged already, but I didn’t see @morpheusbaby3 anywhere yet, so I’ll just tag you and everyone else who wants to play (please tag me if you do!)…

Tagged by my cupcake, @mariamariquinha! Thank you, darling. 🩷

how does pinterest see you? search up:

~fashion

~pantone

~mood

~food

and put the first picture that shows up

No pressure tagging: @marlowe-zara, @ongreenergrasses, @filmnoiress, @jerk-bending, @caesarclowningaround, @spionageabwehr

[goldenamaranthe-blog]

Happy Easter: Dysfuctional Family

Charlie: (blowing a kazoo through the hotel while wearing white bunny ears and tail, carrying an Easter basket, and throwing bright colored and decorated eggs everywhere)

HAPPY EASTER, EVERYONE!!!

Hazbins: (groan collectively)

Vaggie: (slightly distracted by the tail) Hun, love the enthusiasm, but do you even know the purpose of Easter Sunday is?

Charlie: (cracks open a Cadbury egg and siphons out the innards with her tongue) Isn't it just an excuse to binge on chocolate and snuggle fluffy little bunnies and ducklings?

Angel: (clutches his pearls in ex-Catholic Italian horror) Mama Mia!

Lucifer: *Squeeeeee!* I'll be right back!

Vaggie: I guess that's a more corporate way to put it.

Angel: That's IT!!! I'm making my Mama's Italian Easter Bread! Charlie, you need to be schooled on Easter!

Alastor: Hmmm... I suppose if we're doing a full celebration, I can do a little something to liven things up. (Snaps his fingers, and everyone's clothes are transformed into various colored Bunny footie pajamas)

Charlie: (wearing hot pink bunny jammies and twirls) Oooooh! These are so cuuuute!

Vaggie: (in pastel lavender pajamas and snarling) Cabron!

Angel: (sneaky smirk as he wears a pastel pink and white two-piece pajama suit) Oh, Smiiiiiiles?

Alastor: (simply wearing red bunny ears) No.

Angel: C'mon! Hear me out! (Whispers in Alastor's ear)

Alastor: Hmmmmm.... I'll allow it! (Snaps his fingers again)

Vaggie: (baggy bunny jammies suddenly transform into a black and velvet purple, Las Vegas Showgirl bunny suit with white tail and ears, fishnets, and heels with purple wrist cuffs)

Angel: HAHAHAHAHAHAHAHAHA!!!! LOOKING GOOD, VAGS!!!!

Vaggie: (growls and tries to cover herself) FUCKING-A, ANGEL!!! WHAT THE HELL DID YOU TELL HIM?!?!?!

Angel: Does it matter? I don't have a soul to sell. (Sees Charlie) Ha! Might wanna focus on your girlfriend, Toots.

Vaggie: What? (Looks at Charlie)

Charlie: (blushing, heart eyes, panting like a puppy, and her pajamas turned into a similar Showgirl suit but red with fox ears and tail)

Vaggie: Ch-Charlie? Charlie! No. No! Charlotte Morningstar, we are in front of guests! Shit! (Runs down the hallway)

Charlie: (hearts explode around her head) Hippity-Hoppity, that ass is my property! (Gives chase)

...........

Vaggie: (rounds back around the corner while carrying Charlie bridal style) Fuck! Fuck! Fuck! Fuck!

Lucifer: (rides in on a tidal wave of fluff infused rubber duckies while wearing yellow ducky footie pajamas with orange webbed feet) RELEASE THE QUACKEN!!! HAHAHAHAHAHA!!!

Alastor: (sighs in aroace exhaustion as a random rubber duck bounces off his head)

Angel: (slowly calming down as he wipes a tear from his eye) It's just like home~

[nanaluvbug]

🍬🍭🍪 A Crown of Candy portraits 🍬🍭🍪

patreon * twitch * shop  

[ID: a series of digitally illustrated portraits showing Count Liam Wilhelmina (a pink peppermint boy with a small, smiling pig on his shoulder. he wears a red & white striped hat and shirt with pink straps and he smiles at the viewer), Princess Jet Rocks (a young black licorice lady with a locket wrapping around her, she wears a bright red/black/gray outfit & a hot pink candy circlet/hoop earrings. her black hair is tied in a long braid and she smiles at her twin beside her), Princess Ruby Rocks (a young red licorice lady with an identical locket wrapping around her. she wears a bright red/black/white outfit & a hot pink candy circlet. her licorice hair is tied up in a short pony tail and she smiles at her twin beside her), Lord Commander Theobald Gumbar (a bright red gummy bear knight adorned in gold armor. he has a large pale blonde mustache and thick eyebrows, he wears a purple sash and red cape. a small blue sprinkle floats near his helmeted head and he stares at the viewer stoically), King Amethar Rocks (a pink pop rocks man with a green crystal beard. he wears a pale purple collar with sprinkles on it. he stares at the viewer unfavorably and wears a large candy crown depicting blue raspberry hard candy, hot cocoa, blue rock candy, and lemon drops in memory of his fallen sisters), and Primogen Lapin Cadbury (an old chocolate bunny man with a gray beard. he wears a high blue collar and small lavender glasses, a light & dark purple lollipop hovers behind him. her sneers condescendingly at the viewer, one white eyebrow furrowed in disdain.) End ID.)

[orangeblossoms7]

Sneak Peek: More Chocolate Valley!

I initially wanted the color of the packaging to be red as tribute to my favorite Filipino cake shop 'Red Ribbon', but I had a hard time trying to make the box of chocolates look luxurious with all the red and that's why I switched to this iridium purple color.

It kinda looks like Cadbury now but whatever, hehehe. (ᵕ—ᴗ—)

What's important is that I still think it turned out great. <(˶ᵔᵕᵔ˶)>

(i never knew it was gonna be so hard to draw a box of chocolates in 16x16 pixels...)

[doodleswithangie]

"Boldness will be required in the days to come, Lapin."

My piece for "CANDY COUTURE VOL. 2" ran by @kindlespark as part of this year's D20 Zine Jam! This one was definitely a journey but I'm very proud of how it came together.

If you want to check out everyone's incredible pieces and for a look into our design processes, the zine is available here and as part of a pay-what-you-want bundle with 49 other D20 zines here! All proceeds from the sale of this bundle will be donated to the entertainment community fund in solidarity with the SAG/WGA strikes.

[Image description: Fanart of The Sugar-Plum Fairy and Chancellor Lapin Cadbury from Dimension 20's "A Crown of Candy." Alt text is provided and copied below the cut, along with a more detailed image description of their clothing.]

A recreation of Sugar-Plum Fairy and Lapin's meeting in Episode 1. They are depicted as haloed figures dressed in Rococo and Baroque inspired fashion. A cracked teacup mended with golden magic stands on the pedestal behind them.

As he bows, Lapin shifts his heavy blue cape to reveal an emerald green two piece suit. Both are adorn with lace appliques and beading.

The Sugar-Plum Fairy wears a Rococo style gown over an off-the-shoulder frilled chemise and draped in a cerulean wrap. A small pair of feathered wings is affixed to the bodice, which features beading and boughs of ribbon that pattern throughout the dress. Giant sugar plum leaves layer a red spotted fringed petticoat and striped purple underskirt below. Her hair is inspired by Marie Antoinette, with an extravagant headpiece of masks, sugar plum leaves, and feathers.

End ID

[izzywantscheesecake]

sick day-hobie brown

Today was a bad day.

You thought you had gotten rid of your sickness for good yesterday, but that was just the appetizer in the huge buffet of nausea your body was preparing especially for you.

You had begged your parents a second time to let you stay home from school, and they let you, albeit slightly skeptical about how sick you claimed to be. You hoped whatever was in you would disappear by the next day, because they told you after today they wouldn’t let you commit truancy any longer.

Nobody was in the house with you, everyone you lived with had work and their own personal things to deal with, so you had to treat yourself.

You stayed in bed all morning, not getting anything done and occasionally using your energy to get up and use the bathroom or go to the kitchen.

It hadn’t even hit you how much time had passed before it was around 3, the usual time your school ended. You wiped a bead of sweat off your forehead, annoyed about how lazy you’ve been all day even though it really wasn’t your fault.

Succumbing to your low energy, you began to feel your eyelids droop and your body relax. Just before everything went black, a sudden banging at your window caused you to jolt awake.

You shifted up in your bed, thinking the source of the noise might’ve been a squirrel or a pigeon, but a tall silhouette standing by your balcony told you otherwise.

Slowly pulling yourself out of the sheets, you walked towards your window, eyes beginning to sparkle once you recognized what was standing there.

It was your friend, Hobie Brown, from 6th form. He still had his uniform on, indicating he came to your house immediately after school ended, and he was holding about three bags, evenly spread out on each arm.

You unlocked your window, giving him access to your room, and he stepped in, his boots gruffly making contact with your wood tiled floor.

“Hey, Y/N. A little birdie told me you were feeling a bit iffy this week.”

“A bit? I’ve been bedridden all day. I only just got up to let you in,” You replied, swiftly pulling yourself under the warm sheets of your bed again.

Hobie examined you for a few seconds, before letting out a snort.

“Man, you look terrible. But not to fear, Hobie is here. And he’s brought you a whole lot of sacred scroll texts from the lost city of Atlantis.”

Hobie placed the first bag down, and took out a purple folder, which he then handed to you in a mock regal manner.

You opened the folder, and saw exactly what you expected to see in there. Three worksheets of linear algebra, and a packet containing some Shakespeare text with short response questions.

“Wow, thanks. My maths and literature homework.”

“I know, I’m amazing, right? Tell me why when I went to collect your work from maths, the teacher said she didn’t even think I attended school anymore.”

“Well, that lady’s always been quite senile. But then again, you’re constantly skiving so I also can’t blame her for thinking that. What’s in the other bags?”

“Some gifts.”

He opened the second bag, and you were delighted to see a pack of Cadbury chocolate bars, accompanied with a teddy bear and other various confectionaries.

Just as you were about to go all in, he stopped you.

“Wait. Have you eaten any real food all day?”

“No.. I’ve just been laying here.”

“I thought so.”

He opened the third and final bag, which was chicken broth, some spices, and a pack of noodles.

“Why did you..”

“I’m going to make you soup, silly. Consider me your private nurse.”

“You have too much free time. I’ll be fine, just go home.”

“Mmm, no. Any road, direct me to your kitchen. I’ve only ever seen your room.”

“It’s down the hall to the left. But I can show you, just follow m-”

You made a few attempts to stand up, and every time you did, Hobie would just gently shove you back onto the bed.

“Nuh uh. You stay here, let me take care of you.”

Eventually, you realized it was no use trying to fight him and you felt yourself sinking deeper down into the bed as you listened to him cook in the kitchen, humming some tune you’ve never heard of.

After maybe 30 minutes, Hobie re-entered your room with a tray of soup accompanied by tea. Also on the tray was a thermometer you assumed he must’ve stolen from your bathroom.

He gently placed the tray of food down, grabbing the thermometer and setting it closer to your lips.

“Okay, now open your mouth.”

“You’re serious about this nurse thing, aren’t you?”

“Yes. Now say, aaah,” He replied.

You opened your mouth and closed it once the thermometer was in. The both of you waited about a minute, before Hobie pulled it out of your mouth and examined the temperature.

“Holy shit, 38 degrees celsius. You’re burning up, Y/N.”

You shrugged as he put the thermometer down on your bedside table and picked up the tray of food, placing it gently in front of you.

“Start eating this while I get you a warm towel.”

The broth of the soup was better than expected, probably because Hobie also added additional seasoning. The tea was also good, you could taste a hint of honey which was helpful for your sore throat.

Hobie came back with the warm towel and placed it on your forehead to relieve congestion.

For the next hour, the two of you sat together, laughing and joking. Hobie told you about the latest drama at school that you’ve missed, and also talked about things he did over the weekend.

It was a very simple conversation, but you enjoyed it a lot, Hobie really had a way of making uninteresting things interesting.

Suddenly, you heard the sound of a car pulling up to your driveway, and immediately snapped your head up to check the time on the clock.

It read, “16:46.”

“Hobie, you gotta get out of here. My parents didn’t want anyone to show up to the house today.”

He quickly nodded, cleaning up as much as he could before unlocking the window. Before he jumped out, he gave you a glance.

“And don’t forget, that’ll be £150.”

You scoffed jokingly. “I said, get out of here.”

He smirked, before jumping out the window and taking off down the street.

As soon as Hobie was out of the picture, you heard your room door open, and your parents walked in.

They questioned the soup and tea on the counter in the kitchen, and you told them you had started to feel better, and made it for yourself.

Today might’ve actually been a good day.

[silurisanguine]

Nine people I'd like to know better

tagged by: @eridanidreams

Last Song: Maggie Lindemann - You Hold My Love Favorite Color: I have 3 in rotation - Blood red, cadbury's purple and petrol teal. Watching: Currently nothing, but it will be the Fallout tv series for sure. Sweet/Savory/Spicy: Sweet or savoury. I do not do spicy. Relationship Status: Engaged and planning to get married very soon. Current Obsession: Starfield mostly, with a constant love for Adam Jensen, Dishonored , Vampyr and Garrett. Last thing I googled duckduckgo'd : The name of a location in Starfield.

Tagging @vorchagirl @1ll1ad @staticpallour @a-cosmic-elf @atonalginger @bloodofthepen @lisa-and-shadow @toxiclizardwrites @despicablediet

[nocompromise-noregrets]

Tag game: people I'd like to get to know better

Thank you so much to @dancerinthestorm for the tag! <33333333

Last Song: Trastevere by Måneskin. No surprises there, I'm still listening to their entire discography on repeat.

Fave Color: Purple - specifically the blue-toned royal Cadbury purple. I'm not so keen on the pinker shades.

Last Book: Still working my way through Sami Yaffa's autobiography, The Road Bends. It's an easy and engaging read, I'm just not very good at putting the muses down and picking up a book, especially at the moment

Last Movie: We were working our way through the MCU in chronological order over Christmas but I can't remember where we got up to.

Last TV Show: Currently rewatching Vera, and watching Grantchester for the first time.

Sweet/Savory/Spicy: All three! I don't actually care very much about food, but I like all three.

Relationship Status: Very very married to the missus. 23 years last September.

Last Thing I Googled: I've been running some comments on the RPF through Google Translate as I have a very lovely Spanish commenter who doesn't do English and I don't do Spanish (yet).

Looking Forward To: Going out with my best work friends on 1 February to mark my 25th anniversary at job number one; my 50th birthday in March; seeing Soul Asylum a week on Monday; seeing Michael Monroe at the end of May and beginning of June; seeing Damiano David at the end of September. More gigs to be booked, including potentially Von Hertzen Brothers, Bloodywood and the mighty Chesney Hawkes all in March!

Current Obsession: Still absolutely losing the plot about Måneskin. :D :D :D I don't see that changing any time soon.

Tagging anyone who fancies doing this one! <33333333