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sociocosmos · 4 months ago
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wholesalesmmstore · 1 year ago
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mayakern · 3 months ago
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A Note From Our Founder (and some other things)/ The World's Longest Newsletter
Hey, y’all. The past week has brought us a lot of extremes: first the fear, horror, shame and despair as we realized just how dire the business’ financial situation was… and then relief, gratitude, hope, joy—so many overwhelming feelings I don’t even have the words for them all. Y’all showed up for us in a big way and I cannot even begin to express how thankful I am for that. Many of you have followed the store for years. You’ve watched as it’s grown—bloomed—and seen me do the same, as for better or worse, my identity and the business’ are so closely intertwined. So much of my life is invested in this little indie clothing brand that the prospect of it hurtling towards failure made me feel like I, too, was hurtling towards failure. But you all showed up and helped us avoid a huge crisis and for that I cannot even begin to say how thankful I am. How thankful we all are. Not only did sales rise to meet our crisis, but you showed us such an overwhelming amount of kindness—sharing our store on social media and with friends, offering us words of encouragement, telling us just how much you love our clothing and how much it has meant to you—that will touch me forever. We’re not quite out of the woods yet—our immediate payroll concerns have been addressed, but we’ll still have to get a bit scrappy and roll with the punches for the next few months, if not longer. But thanks to all of you, now our problems look solvable and not like unavoidable catastrophes. Thank you. Maya Founder/Co-Owner Maya Kern LLC
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In case you haven’t heard, we’re still running our sale—almost everything in our store, including garments that were already put on clearance, are 20-50% off. Many items are being sold at or below the amount we paid to make them to help us recoup some of our production costs. Some of our buttery soft viscose shirts are as cheap as $9 right now! This sale will be ending Sunday night at midnight US central time, so don’t miss it!
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Also, we heard from y’all that our store’s auto region detection was buggy as heck, so for your convenience we’ve added a “Store Location” drop down to the top of our store page. Many of our items are already sold out in the US, but some of those sold out garments are still in stock in Canada.
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We’ve heard y’all loud and clear—many of y’all have asked us when our petticoats will return and have also suggested that we run some preorders to help us secure funds for production. So from January 16th at 12pm Central to January 30th at 12pm central, we’ll be running preorders for our much loved petticoats! For those of you unfamiliar with our petticoats, they are a lightweight, sensory friendly under layer that adds the perfect amount of volume under our midi skirts. While many petticoats cut corners by either offering only a limited size range or by stacking layer upon layer of scratchy, flimsy tulle to create the desired volume while growing heavier with every added layer, our petticoats use fewer layers of a stiffer, higher quality tulle that maintains its volume under the weight of a skirt. Because all tulle regardless of quality can be quite scratchy, we also added a satin slip as the base layer of our petticoats to make sure that they are sensory friendly and non-irritating.
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This time they’ll be available in classic black and lovely blush. We’ll also be offering a small discount to anyone who buys a petticoat during preorders. (Please keep in mind that the blush petticoat photos are mockups and so the final color may be slightly different)
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And lastly, if you’ve made it this far, we have some production news! I could not be happier about how much y’all have loved the cozy matcha set—they’re already sold out in the US (tho our Canada store still has a few left!). Creating this loungewear set has been on my bucket list for so long and I am ecstatic that y’all share my love for them. Thanks to how good the sales have been, we’ve been able to plan more cozy sets for later this year, even though they are quite expensive to make. First up will be a spring/summer version with short sleeves and shorts. These will have a different, less warm interior but will still be made of 100% cotton.
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I have some ideas rolling around for a new cozy set or two for the end of 2025, but I’ll just let y’all stay curious about that. In truth I am so excited about the next winter concept that I can hardly bear to keep the secret, but I shouldn’t get ahead of myself.
Thanks so much for reading and have a great rest of your day!
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trivia-yandere · 1 year ago
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sibling rivalry
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returning from college for break and jungkook loves winning the battle - especially when you thought you could forget about him... @junecat18 @tatyhend @mother2monsters @darkuni63 @sweetempathprunetree @momnomnom @yoongiwantsme @chimmisbae @whipwhoops @prettyxxxplease @shameless-army
word count: 7.109
warning: coercion, blackmail, jealous/possessive jungkook, yandere, pseduo incest, affair/cheating, unsolicited touching/groping/grinding, kissing, fingering, oral sex, emotional manipulation, creampie, semi-public, car sex,
series masterlist | part 1 | part 2
It’s been a year, Jungkook notes. A year since he saw you - as insane as it was. You were only three hours away from him, and yet you made yourself unavailable for him. 
It’s been a year since you returned home for any holiday - and when you had, decided to remain with your mother regardless of what your father thought.
It’s been a year since you and Jungkook have been together and he could not fathom as to why you wouldn’t bother to answer any of his calls and only opted to dry messages. 
You refused to see him when Jungkook drove the three hours to your college in an attempt to see you just once - even if it meant that there was no sex. Jungkook loves you but his love was slowly turning to loath; utter detest.
You were ignoring Jungkook, completely refusing to see him. You made new friends and joined clubs at your colleges. You went to parties and shared your college life on social media that he followed sullenly. If he wasn’t watching it, he was hearing it when he returned home by your father and his mother. 
“Y/N’s doing amazing in school.” his mother gushed about your amazing grades. “She’s made so many friends, too.”
What made Jungkook’s blood boil and his senses highten was when your father said: “Y/N introduced me to her boyfriend over the phone. He seems to be a nice guy for her.”
Boyfriend?
Boyfriend.
Boyfriend.
Boyfriend.
You have a boyfriend and it only took Jungkook five minutes to find him. You never posted him, but yet again, you restricted Jungkook from witnessing certain things when it came to social media. You understood that posting your boyfriend where he could see would only provoke him, so you didn’t.
That didn’t mean the “boyfriend” never posted you - and he did frequently. You were in his bio, his story, all over his profile - it drove Jungkook sick. The fact that you had a boyfriend and you didn’t tell him; he was disgusted.
You and Jungkook were family - he loves you! 
Jungkook was there for important events in your life and the fact that you would go off to college and try to forget about his existence told him that you never loved him. Even after he loved you enough to pleasure you countless times; to assure that your needs came before his own.
Slowly, Jungkook was beginning to hate you. He would always love you - you were his sister, after all, however, he hated you as a person. He watched sullenly as your boyfriend continued to post sweet messages of you and him all over social media; the pictures and short videos of you and him laughing and smiling. The cheap gifts he’d buy you that would only warm your pathetic heart because back home, no one ever had.
 It appears that you went to college and became an entirely different person; one Jungkook didn’t recognize and he made it his mission to humble you when you returned. 
Jungkook’s wish was becoming true after months of forming his own plan. The only way for you to return home from college at the same time as Jungkook was for him to do the same as you were doing him; ignore you. He stopped himself from calling you and would only result in texting. He never watched any of your stories you’d post and began posting his own with Luna - sadly just a pawn in his plan.
Luna was beautiful, you thought, and you were glad Jungkook found a person for him white he was in college. Her hair sat above her shoulders in waves and her eyes showed nothing but love whenever she looked at Jungkook. It was the reason you began showcasing your own boyfriend - Jungkook had found someone, and so had you.
“You should come for winter break, Y/N. Jungkook is bringing his girlfriend.” your father had told you  over the phone, exactly a week before break. He pleaded with you, stating that he had not seen you in so long.
And now Jungkook had you where he wanted you. You had agreed to come along because, in your eyes, there was no threat. There wasn’t going to be any awkward encounters with Jungkook because he had Luna, and you had Jae. You were happy for Jungkook and even had texted him happily stating that you couldn’t wait to see him and be introduced to  Luna - something he couldn’t say the same for upon meeting Jae.
As the time came, Jungkook’s hatred for you couldn’t last long because he did love you. You looked happy, he notes as you stroll through the door. Your smile is wide and it reaches your eyes. Nothing much has changed from the last time he saw you in person a year prior besides the fact that you had someone walking directly beside you.
Jungkook hated Jae. The man is tall - as tall as he was - and had dark brown hair that appeared to be freshly cut and styled, as if he was trying to one up him. His demeanor and overall look was relaxed and cool and when he introduced himself to Jungkook as your boyfriend, it took everything in him to not laugh in the man's face. 
Dinner had come and went and it looked as though you and Luna were hitting it off great. You asked questions that Jungkook didn’t care to ask Jae - like how Luna and he met, how long they had been together and what college life was like. It’s a shame you were starting to like Luna and Jungkook together - even more ashamed he couldn’t say the same for Jae.
“I’ll wash the dishes.” Jungkook says aloud, lightly patting Luna’s thigh. “You can sit in here with them.” he tells her, tone low. 
Jungkook exits the living area and begins to do as he said he was, his mind on the way Jae sat so close to you and speaks fondly of his time with you in college. He’s scrubbing the dishes so hard that he doesn’t realize the footsteps coming directly behind him.
“Are you okay?”
Jungkook blinks a few times to register the voice. 
“Kook?”
“Yes?” Jungkook turns his head to look at you. You’re standing a few feet away from him, leaning against the counter. 
“You were scrubbing hard.” you try to joke. “Is something on your mind.”
Yes. “No.” Jungkook snickers, rinsing off the plates.  
“Want some help?” you ask after a few moments of silence. 
Jungkook shrugs his shoulders, continuing to wash the dishes and place them on the rack. You begin to dry them, eyes glancing at Jungkook every so often.
“Is everything okay?” you question. You couldn’t help but feel Jungkook be distant the entire time. “You seem…”
Jungkook waits for you to respond, and when you do he wants to laugh.
“Distant. As if your mind isn’t really here.”
“You would know about being distant, I suppose.” Jungkook murmurs.
“What is that supposed to mean?”
“It means you went to college and started ignoring me, Y/N.” Jungkook hisses. He hurls a glass cup onto the rack without caring if it slipped off or not.
“I thought we got through that.” you swallow, picking up the glass to dry it. You glance to the sliding door where the kitchen is separate from the sitting room. It’s slightly cracked and you can hear muffled voices. 
“I didn’t mean to hurt you, if that’s what you’re feeling, Kook.” you sigh. “I…didn’t want anything to happen.”
Jungkook knows what you’re speaking about. You’re trying to say it without revealing any secrets. 
Jungkook turns off the water to turn to you. “Anything like what?” he questions. “Like me fucking you?”
Your eyes widen and your hand clenched onto the towel. “Jungkook.” you hiss low. ”Stop.”
“Like what, Y/N? Me eating you out?” he scoffs. “Something like that?” “Don’t do this now.” you tell him while throwing the towel onto the counter. “I’m here with Jae and you’re here with Luna.”
Jungkook scoffs. “Is that the reason why you haven’t been back in a year? Because you have Jae?” Jungkook speaks his name with such disdain. “You ignore my calls and refuse to see me because of a boy you just met when I’ve been here for you for years?!”
Jungkook doesn’t mean to make his voice louder. He doesn’t want to draw any attention to the two of you, but he cannot help the way he feels at this moment.
Your eyes glance to the crack in the sliding door to see that no one has noticed you or Jungkook. 
“Yes, Jungkook.” you shrug your shoulders. “I ignored you because I had Jae.” you admit. “I ignored you because I had a life that wasn’t you. I have friends. I go to parties and I have fun. I do everything that you’ve been doing.” you shrug your shoulders once more. 
“I’ve never ignored you.” Jungkook spits. “At the end of the day, you’re still my sister-”
“Step-sister.” you interrupted. “Don’t act like the caring brother now, Kook.” you scoff. “I didn’t want to come back and face you. I thought things were different but obviously they’re exactly the same.”
Jungkook’s jaw clenches at your words. 
“Maybe I should just cut this trip short-” “Shut up, Y/N.” Jungkook snaps. He hasn’t done it in years, since the two of you were 12. He mushes your face entirely away, an act he did because he knew it pissed you off. “You’re such a bitch, you know that? You use me-”
“Use you?!” you hissed low in an attempt to keep the conversation between you and Jungkook. “I never needed you for anything!”
“Oh?” Jungkook scoffs. “You didn’t have a problem when I was making you cum. You didn’t have a problem-”
“Fuck. You.” you snap, every ounce of venom in your soul coming out with just two words. 
“Already did.” Jungkook shrugs. “I’m sure you didn’t forget. Tell me, Y/N. Did you use what I taught you on him?”
You turn on your heels and make your way towards the sliding door.  “I’m leaving.”
“Where are you going?” Jungkook isn’t phased by your words. 
“Back to campus.” you turn to him, your hand on the door. “I don’t want to be around you anymore.”
“Stop being selfish for once, Y/N. Think about  your father and what you’d be doing by leaving again.” Jungkook crosses his arms. “Typical  of you to keep thinking about yourself instead of others.”
Your nails dig into the door as your eyes bore into Jungkook’s. You grit your teeth. Jungkook had a point - you didn’t want to leave your father. He had missed you dearly and having you and Jungkook in the home again was causing him great joy.
It was Jungkook you didn’t want to be around. There were reasons as to why you chose to ignore him while in college - you couldn’t feed into what the two of you were doing any longer. You had to be the one to end it before it got too much; and it had. Jungkook had grown territorial and slowly despised you for it.
“Exactly.” Jungkook's lips display a smile on them, one that didn’t reach his eyes. “I missed you, Y/N. I missed us. Doesn’t this feel like old times?”
Jungkook strolls closer to you, uncrossing his arms. His hand places itself onto the sliding door and slowly begins to open it. It’s only open a bit wider, but you can hear the conversation from those behind it. Luna and Jae are talking about college while your parents spoke amongst one another. 
Jungkook stands directly behind you. “I love you, Y/N. You know that right?” he asks you. “You do, even if you refuse to admit it. But just because I love you doesn’t mean anything.”
“What do you mean?” you ask, slightly turning your head.
“It means,” Jungkook’s hand on the sliding door places itself onto your shoulder. “I don’t have a problem telling your boyfriend just how much you and I love each other.”
Your heart drops at Jungkook’s words. 
Jungkook hums at your silence. It meant that now you were taking him serious. “Good.” Jungkook speaks. He lowers his head slightly to place his lips on your cheek and kisses it gently. “It’s nice to see you again, Y/N.” he says before taking a step back and sliding the door open.
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“I don’t mind sleeping out here, really.” Jae shakes his head with a smile. “I was actually expecting to stay at a hotel, so this is great.”
You take a deep breath and roll your eyes.  “I’m an adult.” you say aloud, eyes glancing at your father. “I’m old enough to have my boyfriend in my room.” you grumble.
“I’ll keep your boyfriend company, sis.” Jungkook says,  laying across the large couch. He offers you a smile. “Luna’s going to be sleeping in my room.”
“See, baby. It’s fair.” Jae murmurs towards you. “It’s only for a few days before I have to go meet with my parents.”
You cross your arms, not fully convinced.
You were an adult and if you wanted to have your boyfriend in your room with you while you two slept, you could. Having him sleep in the living area was just childish.
Not only that, but having Jungkook in there with him made you nervous. You couldn’t trust Jungkook and Jae alone - you couldn’t trust what Jungkook would do or say to him.
“See, no one’s complaining.” your dad claps his hands. He wasn’t going to risk anything happening under his roof with 4 young and hormonal young adults. “I’m going to bed.” your father makes his way towards you and wraps you in an embrace. “Good night, my love. It’s good to have you back.” he says, kissing your forehead. 
“Night.” you sigh in defeat, offering a loose hug to your father. 
Your father retreats to his bedroom and you linger slightly in the living area. Jungkook and Luna are speaking to one another, his arm around her waist as he murmurs in her ear. She’s smiling and giggling, her cheeks a rosy color and you want to gag at the sight - and roll your eyes.
Fuck Jungkook, you think. He was put on this earth to annoy you, and not only that; but to assure that you would constantly be looking over your shoulder. Your heart is filled with sorrow and regret for what you’ve done with Jungkook.
“I’m gonna go to bed early.” you sigh to Jae, offering a small smile. You wrap your arms around his neck. “Thank you for coming here with me.”
“No problem.” Jae murmurs, grasping your waist to bring you closer to him. “I wish you could come with me to meet my parents.”
You did, as well. But you promised your father you would remain for a week - and the last thing you needed was to provoke Jungkook when he had something dingling above your head. 
“I will next time. I promise.” you press your lips against his. “Good.” you kiss him once more. “Night.”
Jungkook’s eyes meet yours as you walk down the hall to your bedroom and a humorless scoff releases from his throat.
“I should probably be heading to bed, too.” Luna says, kissing his cheek. Jungkook blinks to come back to reality and slowly, he nods his head. 
“Good night.” Jungkook murmurs, kissing Luna’s lips. “I’ll see you in the morning, yeah?”
Luna nods her head.
Jungkook makes himself comfortable, lifting his blanket to his chest and laying upon the pillows of the couch. He swallows, finding the way Jae is tossing and turning to be a complete nuisance.
“Jung…Kook?”
Jungkook blinks in the dim living area. He contemplates ignoring Jae and pretending to be asleep, but curiosity gets to him.
“Yes?”
Jae releases a sigh. “I really like Y/N.” Jae says nervously.
Jungkook licks his lips and hides a scoff. “Yeah?” is all he responds with.
“Yeah.” Jae murmurs. “I think I want to marry her.”
Jungkook scoffs. “You haven’t been with her for long.” Jungkook speaks, the words coming from Jae’s mouth sounding utterly ridiculous. 
“I know.” Jae chuckles. “But, I really do like Y/N. She makes me happy.”
Jungkook’s foot begins to shake, Jae’s words replaying in his mind and without thinking, he says: “You sound pussy whipped.”
Jae is silent and for a moment, Jungkook ponders if he was ignoring him. Not as if he cared - nothing Jae was something he took seriously. Jae didn’t know you like he did; he just knew what you showed him. Jungkook knows the real you - the you in the morning, you when you were on your period or the you when you were sad, hungry, happy; everything. Jungkook knows the real you, not Jae or any other man you’d ever bring around. 
“Y/N and I never…yeah.” Jae’s cheeks are hot when he responds. Jungkook and you are siblings and he doesn’t want to talk about this with your brother. 
Jungkook’s ear perks at Jae’s words. “I see…” he trails off. “Do you see a future with my sister?”
“Yes.” Jae responds without missing a beat.
Jungkook’s foot shakes harder beneath the blanket. “Good luck to you then.” is all Jungkook says before placing his hands behind his head, eyes staring into the dark room.
Jungkook’s mind is caught in his own thoughts that he doesn’t realize how time has gone by - three hours. Jae has long since gone to sleep, snoring slightly. The home itself is quiet and he’s sure everyone has long since fallen asleep.
Jungkook couldn’t bring himself to. His mind is wandering with Jae’s words and your actions. It was obvious that Jae was smitten with you and you him. If given the chance, you’d be with Jae and forget about him entirely, and that was something he didn’t want.
Jungkook lifts himself up from the couch and slowly saunters down the familiar hall. All of the room doors are shut, including his own. He twists the door knob to his room and opens it slightly. Luna is asleep, lying on her back with her arms above her head. Her chest rises and falls slightly in rhythm.
Gently, Jungkook closes the door behind him and goes down the hall a bit more to your own room. He turns the knob to your door and opens it. You're lying on your side and unmoved. “I know you’re awake.” Jungkook speaks to you, entering your room and closing it behind him.
“I know how you sleep, sis.”
“Stop calling me that.” you respond to Jungkook. “What do you want, Kook?”
Jungkook comes closer to your figure. “Jae was speaking to me a while ago.”
You feel a shift on your bed and know that Jungkook’s getting onto it.
“Says he sees a future with you.”
Jungkook embraces you from behind and presses himself firmly against you. 
“I won’t let that happen, Y/N.”
“Get off of me.” You squirm in Jungkook’s embrace, but he doesn’t let up.
“No.” Jungkook murmurs. “I won’t let you be happy with someone else. That means you’ll go back to forgetting about me.”
“Get off-”
Jungkook’s hands grip at your exposed skin - you’re not wearing much for bed. It’s been long since he’s touched you and at the act, goosebumps erupt on the skin of his arm.
“Your little boyfriend told me that he’s never touched you.” Jungkook murmurs, voice so deep and breath tickling the skin on your neck. “The way you’re allowing me to touch you tells me that it’s true.”
Jungkook’s hand glides up your sides and places itself onto your breast. He squeezes it, breathing increasing. “When was the last time you came, sis? Was it from me or did you have to pleasure yourself because he can’t?”
You swallow the lump in your throat. Your mind is screaming at you to fight against Jungkook and his wandering hands.
“Kook,” you say, voice meek and low. “please stop.”
Jungkook doesn’t stop. Instead, he begins to grind against you. It’s been so long since he felt your body against his.
“Answer me.” Jungkook exhales. “I know he isn’t touching you and you must be so starved. So needy.”
Your moans are music to his ears and said moans catches you off guard. 
“We can’t do this anymore.”
“Why not?” Jungkook questions. “You’re not fighting me off of you. You want this.”
Jungkook forces you to turn towards him. His lips lightly graze your own.
“Tell me you want this, Y/N.” Jungkook commands.
You shake your head. “We can’t.”
“Why not?” Jungkook hisses. He’s so close, you note, and he could kiss you at any moment. “You meet someone else and don’t love me anymore.” he states matter-of-factly. 
You release a sigh. “You sound crazy.” you respond meekly. “I’ll always love you. You’re my step-brother, after all.”
Jungkook scoffs. “Then why’d you refuse to see me in a year?” he asks, unable to get over the actions you’ve committed. “Why didn’t you call me?”
You swallow, glancing away from Jungkook. He wasn’t going to get over this and a part of you felt like it was your fault. Maybe if you would’ve told Jungkook that things couldn’t be the same then he would’ve taken it lightly.
Yet, you couldn’t dwell on what if’s and what you should’ve done - not when Jungkook held the past over your head.
“I’m sorry.” you murmur, defeated. “I didn’t know it’d hurt you this much.” you admitted.
Jungkook closes his eyes and releases a sigh. “I’ll forgive you this once.” he mumbles, a low smirk forming onto his lip.It’s a saying he’d say often when it comes to you - the first time being when you blamed him for breaking one of your father’s limited edition figurines. It then became a saying between the both of you, even for the littlest things that wasn’t worth truly being angry over.
You’re quiet, as is Jungkook. You’re unsure what to say or do next - it’s obvious that he had no intentions of leaving your room, but you also didn’t want him to stay any longer than he needed to.
You take a deep breath, your hands gliding up to Jungkook’s chest to push him away from you. “You should go.” you say to him.
“Hm.” Jungkook hums, his chest vibrating underneath your palms. “Why?”
You know why, is what you want to respond with. It’s an obvious reason - you shouldn’t be here with him; or ever caught in this position. 
“We use to do this all the time-”
“As kids.” you deadpan, your annoyance rising. Jungkook feigns ignorance all the time and you were growing tired of it.
“I’ll leave if,” Jungkook wraps his own hand around your wrist. “we can just be together one last time. Like the old times.”
“Kook,” you shake your head with a sigh, but Jungkook’s grip on your wrist only tighten.
“Just one last time.” Jungkook murmurs. He pulls you closer to him and presses his lips against your forehead. “Tonight, it can be about you and me. And tomorrow,” he kisses down your forehead to your cheek then your jaw. “you can go back to your boyfriend and I’ll go back with Luna.”
You release a shaky breath when Jungkook’s hand releases your wrist to grip your waist. “Don’t you like Luna enough to not do this?”
Jungkook scoffs to himself. No, he thinks. He likes Luna, but he loves you - and that was the difference. Luna was beautiful and her likes her - she’s smart and an amazing girl to be around. But his love for you outweighed whatever he felt for her, and to him, it should be the same for Jae. He could never love another girl when you should be his first one.
“Just tonight, Y/N.” Jungkook pushes you closer to him, forcing your leg around his waist. “Then I’ll let you go back to Jae and enjoy your college life. You don’t have to ignore me anymore because I won’t pursue you.”
Jungkook’s lips are kissing along your neck now. Your body stiffens, the hairs on your skin standing all at once. 
Your body is betraying you - this isn’t what you wanted. However, your mouth doesn’t move to speak to demand Jungkook to stop. His hands lower slowly - so slow as if to taunt you - to your ass. He grips it in the palm of his hands, hissing against your neck.
“You missed the way I touch you, Y/N. I know you did.” Jungkook declares in a hushed whisper. “You haven’t cum good in so long, who better than to do it but me?”
Warm and wet, Jungkook’s tongue slides along the nape of your neck. 
“Do you and Jae do this? Does he touch you like I do?” Jungkook questions, adjusting himself so that he’s on top of you. You didn’t say no, he notes, nor are you any longer pushing him away. 
“No…” 
Jungkook knows how you get when you’re in bed; how humid it can be beneath your covers. He understands how little you dress for bed, and just how easy it is for him to have you naked in no time.
“He doesn’t kiss you the way I am now?” Jungkook’s lips send wet kisses down your neck to your collarbone. He’s teasing you, noticing your shaky breathing. 
“N-No…” your mind is screaming at you to push Jungkook away. Be adamant and stern - tell him that you didn’t want this and that this wasn’t fair to the both of you or to Jae and Luna.
“Then it should be okay for me to, right?” Jungkook reaches your breast, his eyes darting up at you. “I can leave all the marks I want because it’s not like he’d see…”
You feel your shirt being lifted upward. “You want this, don’t you, Y/N?” Jungkook murmurs, the cool air of your room slicing against your skin. “You haven’t told me to stop yet.”
It’s been so long since he’s seen your naked body in person and all he truly has close to it is the videos you and he took. His mouth begins to salivate and he wastes no time in wrapping a tongue around your nipple and his hand aggressively gripping the free one.
“Jungkook-!” you try your hardest not to be too loud - these walls weren’t as thin, but after your year celibacy, you’re unsure how you’d react to him.
“‘missed you so much.” Jungkook confessed muffledly.
This is wrong, you think. You put a stop to this for a year - you told yourself that you couldn’t go back to this.
This wasn’t fair to Jae; to Luna.
But you couldn’t bring yourself to tell Jungkook to stop. Your mind and your body were going against one another. Was it wrong? Yes, and you were going to hate yourself for allowing Jungkook access to your body once more.
But you loved it - every moment of it. You loved how needy Jungkook was for you; how his tongue would suck and lightly, his teeth would tug onto your nipples. You adored the way he would grind into you hastily and his hand would grip your breast.
“I missed you, too.” you moan at, hips buckling with Jungkook’s. He knew that he had you where you both wanted to be - with one another.
Of course you missed him - being away for so long with no pleasure. What was Jae good for if he wasn’t doing anything for you?
This is why Jungkook took your lack of sexual journey for the last year to his advantage - he could leave whatever marks on you that he desired because it wasn’t like anyone was going to see. 
Jungkook doesn’t stop suckling on your breast until they’re both littered with bite marks and purplish hickies - but even then, he wasn’t done. He had to taste you; not having you on his tongue for so long drove him crazy.
“I’m gonna eat you out.” Jungkook says, his fingers hooking on your shorts. “And you’re gonna cum on my tongue, okay?”
You could only nod, defeated. When your high came down, you were going to look back ashamed on being such a whore and allowing Jungkook in.
Jungkook kisses down your stomach to prepare you - and himself - for this. He throws your shorts and panties aside without a care and pushes your legs apart.
“Such a pretty pussy.” Jungkook admires, speaking to himself more than anything. He doesn’t hesitate in diving in, fully devouring you as if this was his last meal - and in a way it was.
Jungkook hooks your thighs apart, holding them in a firm grasp to assure you cannot squirm away from him. He lays his tongue flat against your clit, head bobbing side to side rapidly.
Your back arches in shock with the new pleasure, your teeth harshly biting your lips to not expose yourself. 
Your thighs quiver to be released, but Jungkook is stronger than you. His tongue dips between your folds and circles around your slit, fully teasing and edging you on.
“Kook, please…” you moan low, blinking away from Jungkook.
“Stop being so silent.” Jungkook scoffs,eyes flicking up to you. His tongue continues to suckle on your bulging clit.
“Do you want us to get caught?!” you hiss, slamming your head back against the pillow and releasing a moan, a bit higher than the rest. Your hand finds his hair and you grip it tightly.
Jungkook allows you to guide him and take control of your pleasure. Your hips buckle as you grind against his tongue, your body trembling with ecstasy.
“F-Feels so good…”
You’re going to hate yourself later, but now - now you wanted to cum after having not in so long.
Jungkook knows your body more than anyone. He enters his fingers inside of you and begins to pump, encouraging you to cum right on his tongue like he intended you to.
Your pussy’s so tight, Jungkook groans. So tight and ready to be fucked full - Jae was a fool to not take you because that only made your pussy crave him more.
Jungkook pumps his fingers with might, your pussy dripping onto his wrist. Your hand no clasps itself onto your mouth to prevent any unwarranted moans.
“I wish you could see how slutty you look now.” 
Jungkook leans away to admire your quivering form beneath him, slamming his fingers even deeper inside of you. They scrape against your walls heavenly, so much so that you could barely manage to keep your eyes open.
“You ignored me for so long just to come back to me. Knew you’d never find anyone better, huh?”
Jungkook places a thumb against your clit and circles it. 
“You ignored me because you knew how much you truly wanted me. A slut like you could never leave her legs close around me.”
Jungkook’s breathing increased and he shook his head. “Get up.” he removes his fingers from inside of you. “I can’t fuck you how I want to in here.”
Your eyes snap open at the loss and you blink. “W-Where-”
“Car.” is all Jungkook says before removing himself from you and going to pass you your discarded clothing. “If this is going to be our last time, I’m not holding back.”
It shouldn’t have, but your pussy clenches with anticipation.
This was yet another moment given to you to deny Jungkook - but you haven’t. Instead, you followed closely behind him as the two of you sneaked out of the home and around back to where his car sat. The night is dark and stateless, and his car is completely dark as you enter. He turns it on and turns on the heat as it warms.
“Back seat.” Jungkook demands, closing the driver seat door as he climbs to the back. “Take off your clothes.”
Jungkook doesn’t want to waste any unnecessary time - a year was long enough. He’s doing the same as you, removing useless clothing if it meant that he could be inside of you quicker.
“This is our last time.” you say, removing your clothing - your coat, sweats and shirt all discarded to the side. “Then we can never do this again.”
“Sure.” is all Jungkook says, glancing at your face.
You swing your leg around to sit onto his lap. “I’m serious, Kook-”
Jungkook’s palm slams into your face and once more - like before in the kitchen - he mushes your face back. “I heard you the first time, sis. You can go back to your lame boyfriend tomorrow.”
“Fuck-”
“-You. I will.” Jungkook centers his cock at your entrance and lightly taps it. “Still on birth control?”
You nod your head with a bite of your lip.
“Good.” Jungkook says, slowly entering you. His hands place themselves on your hips as he allows you to adjust to his size.
You’re squeezing around Jungkook so tightly and not even intentionally. Your eyes begin to roll just as you begin to grind against him, your hands wrapping around his neck.
“Shiiit.” Jungkook grunts.
You were needy, Jungkook thinks. You needed this - if not, you wouldn’t have been fucking yourself as if you did. Your feet are planted directly onto his set as you rise and fall against him, your moans of pleasure no longer needing to hide.
“You missed being fuck, didn’t you?” Jungkook’s cocky, but why wouldn’t he be? He had you where he wanted you - creaming his cock while your boyfriend laid sleep not far away.
Jungkook’s hand roams your naked body, unsure where he wants to lay them. Your breast bounces in his face, as if taunting him to suck on them even more.
“S-Shut up.” you whimper, your nails digging into the skin of his neck. Your forehead leans against his. 
“Feels good?” Jungkook asks rhetorically. “Come,” Jungkook presses his lips against yours and his hands onto your hips. He begins to thrust upwards into you, meeting your own thrusts. “gonna fuck you all night.”
Your lips press back onto Jungkook’s, completely lost in the immorality.  As much as your mind wanted to fight against it, your body refused. Jungkook was the only man you’ve been with sexually so far, and the only one that could satiate the hunger you felt.
The kisses become sloppy; needy. Neither of you want to stop, lust filling both bodies to the brim.
There’s a never ending urge inside of Jungkook, an urge he never wants to complete if he meant he could always be inside of you. He flips you onto your back, crashing you against the cool seats of his car. 
Jungkook begins to fuck deeper inside of you, uncaring about how aggressive the car begins to rock.
A year.
A year since Jungkook got to cum inside of you. A year since he felt your walls wrapped around him so heavenly and your moans enticing him beautifully.
A year since Jungkook got to be around you - the longest he’s gone without you since he was a child. 
Jungkook’s breathing increases as his hooded eyes look down at your figure. So beautiful, he ponders. So beautiful that it’s shameful that he is forced to give you to another man that could never love you as much as he could.
Jungkook wouldn’t allow it - not caring if you choose to hate him for the time being. He wouldn’t allow you to settle for second best.
“All mine,” Jungkook groans, capturing your lips with his own. His cock plunges in and out of you at an unbearable speed. “only mine.”
Your arms embrace Jungkook to keep him closer to you.
“Say it, Y/N. Say you’re mine.” Jungkook grumbles, dark eyes boring into yours. 
“You know I love you, Kookie.” you respond softly with a small smile onto your lips. “No need to get territorial.”
Jungkook groans. There was an absolute need - because eventually, you would try to find another man that didn’t love you enough and he wouldn’t allow you to.
“I can be all yours for tonight.” you press your lips against his with each passing word. “Just you and me.”
It’s exactly what Jungkook needed to hear; a confirmation. You were his - even if just for tonight - you were all his and for the entirety of the night right before the sun rose, you and he had continued as the gas wasted away
. Jungkook has cum inside of you an insane amount that if you weren’t on birth control there would be no doubt that you’d fall pregnant. He fucks you as many times as you’d let him - on your back, on your chest, between the driver and passenger seat.
Jungkook had no intention of this being your last night with him.
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“What are you doing?” you ask Jae once you emerge from the bathroom. Three days had gone by so far and Jae wasn’t set to leave for another day. 
Jae turns towards you with a hard stare that has you halting in your tracks.
“Jae-” you reach out for him and he jerks away from you.
“I have to go.” Jae murmurs with a shake of his head. “I-I…”
Jungkook watches from the kitchen, sliding door cracked. He takes a sip of his drink, eyebrows furrowed. 
“I don’t understand.” you shake your head. “My dad should be off of work soon he can take you to the train station but-”
“I’ll catch an Uber.” Jae turns away from you. You’re confused by the sudden change. The last three days had been normal for the two of you.
“Jae, please talk to me.” you begin to follow him towards the front door. “Did I do something to upset you?”
Jae stops in his tracks, suitcase in hand. He slowly turns towards you, a look in his eye that wasn’t familiar.
Goosebumps emerge onto your arms at the sinister look in his eyes. 
“Jae-”
“You’re fucking your brother.”
Jae’s voice is deep and stern - you’ve never heard him use such language before.
You shake your head, gulping. “W-What?” you murmur so low and inaudible that you yourself are unsure if you said it or not. 
“You’re,” Jae turns towards you fully. “fucking your brother.” he repeats each word slowly. “You’re fucking your brother and you brought me here to meet him.”
Your mind is racing and your eyes are wide. 
“Where is this coming from?”
Jae drops his suitcase harshly. He rummages through his coat pocket and takes out his phone. He shoves it into your face as the video plays - the same video from a year prior of Jungkook and you in his car.
Right before college.
“I-I can explain-”
“Explain how you’re fucking your brother?!” Jae hisses with such venom that it makes you flinch. “Explain how you brought me here to meet him like a fool. What type of relationship do you two-”
“N-Nothing!” your eyes begin to water. “Jungkook isn’t my biological brother, he’s…” your breathing increases.
“Why does that matter, Y/N? There’s pictures all over here of you and him as kids!” Jae waves around his arms to said pictures on the walls. “You were raised as his sister! You call the same man dad!”
All you can do is shake your head as the tears begin to fall. Your heart hurts and you’re full of pure embarrassment of being found out. 
“Jae…”
“I’m leaving, Y/N. Don’t…don’t contact me anymore.” Jae pushes his phone back into his pocket. “I’m upset with you, but I don’t hate you. I wish you the best.”
Jae picks up his suitcase from the ground and turns away from you. You want to reach out for him and apologize - beg for his forgiveness. You want to plead for him to speak with you just a little while longer so you can explain.
You don’t - you didn’t have the right to.
“Y/N.”
Your head whips around to Jungkook leaning against the kitchen door. 
“You asshole!” you screech, lunging at him to attack. “How fucking selfish can you be?!” you scream so loud that you’re sure the neighbors will hear. 
“Calm down!” Jungkook screams back, restraining your wrists and halting your attacks. “It wasn’t me.”
“Who else has that video?” your tears are beginning to blind your vision. “You…you promised!” your voice cracks.
“Y/N…” Jungkook embraces you from behind. It’s the only way he could console you without you attacking him. 
“Let me go.” you cry, your body going limp in his embrace. 
“Luna isn’t here either. She left.” Jungkook murmurs into your ear. “I should have hid the video better. I’m sorry.”
You swallow. “L-Luna…knows?”
“Yes.” Jungkook murmurs. “She was the one who sent it to Jae. She suspected I was seeing someone else…” he trails off.
Jae knew.
Luna knew.
Your life was done - you wanted the world to swallow you whole at this moment. 
Jungkook holds you against his chest as you cried. “It’ll be okay, Y/N.”
“I-I can’t go back there.” you shake your head. “J-Jae…will tell everyone and-”
“SShh, Y/N. Calm down for me, please.” Jungkook turns you around and guides you towards the couch. “Breath, baby. It’s okay. I’m here.”
You swallow the lump in your throat and sniffle. 
“Why don’t you come home?” Jungkook suggests. “You can transfer to my college. It’s not too close to home but not as far, either.”
‘What about Luna?” 
“Luna won’t be a problem.” Jungkook assures. He had already broken things off with her the following night before he sent the video to Jae. She had taken it well and insisted there was no bad blood between them. “Trust me.”
You sniffle once more, wiping your eyes to look at Jungkook. 
Jungkook offers a warm smile. “There you go, Y/N. Wipe your tears.” he says softly. “I was thinking about getting an apartment for myself in the next few weeks. Do you want to stay with me when the transfers go through?”
You nod your head.
“Okay. I’ll tell Dad and we’ll get everything sorted, okay?” Jungkook rubs your arms encouragingly. “I’m sorry things with Jae didn’t work out.”
Jungkook wasn’t sorry, but he would apologize because you were crying and visibly upset and as someone he loves and cares for, he didn’t like it. 
Jungkook presses his lips against yours and embraces you. “I’ll be okay, Y/N.” he tells you. “No one’s going to love you like I do. I’ll take care of you.”
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astrolook · 5 days ago
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🔬HOUSE PLACEMENTS IN SIGNS OBSERVATIONS 🔬
Note : These are all my personal observations and patterns I've seen over the years and based on western astrology. Take what resonates and leave the rest. One placement isn't enough to predict and should look at the whole chart to analyze what's in there. Lemme know in the comments whether it hits home or not!
1st house placements in fire signs loves the spotlight or at least love taking selfies and posting it on social media. If in earth signs, looks in the mirror frequently to make sure they look good when crying and takes mirror selfies. If in air signs, their style changes everyday and in some cases, loves to color their hair especially if they have moon in 7th, 9th or 11th houses. If in water signs, has this " cry now, think later" energy or " I'm fine" energy even if they're not.
2nd house placements in fire signs are prone to impulsive buys and spend recklessly. If in earth signs, affordable shopping or hoard things like there's no tmrw. If in water signs, holds onto things and get emotionally attached to stuffs like that's my grandma's watch or this recipe is from my great grandma from world war 2. If in air signs, cheap buys and looks for discounts, thrift stores, spends too much on something and then live on pennies for the next whole month.
3rd house placements if in fire signs, can jump to conclusions or interrupt without realizing it. If in earth signs, waits for their turn to speak which never comes if in retrograde motion, could be too blunt and brutal with their words and insult you wrapped up as a compliment. If in air signs, convos are all over the place and ends Convo abruptly and moves on to next and struggle with articulating words if in retrograde as mind processes 120 words and in 5 topics at once, they end up with speaking 20 words. If in water signs, overshares and take things personally even when others meant in a general way.
4th house placements if in fire signs, stubs their toe constantly or just prone to little/major accidents at home. If in earth signs, black sheep of the family, might seem too distant or emotionally closed off, selective affection. Constipated at times. If in water signs, can't let go of toxic people around them and pretends they're happy even though they're not. If in air signs, selective communication, gossips within family, argues sometimes and reconcile with the other person like nothing happened. Also forget things quickly like where is my key?
5th house placements if in fire signs, defensive and loves riding a bike to watch the sunrise or such. Short-tempered and into games. If in earth signs, stingy when it comes to spend for others they don't wanna spend money on. Classic "I have nothing to wear" energy. Loves desserts and likes to try new restaurants/dishes. If in air signs, smart and would navigate their way out of trouble. Doesn't like relatives showing up. Watches bad movies knowing it's bad like The Room or Neil Breen movies. The kind to spread a rumor for fun. If in water signs, never asks their crush out and daydreams about their crush like having kids and dying of old age together. Bathroom/Kitchen singer like sings while doing household chores. OCD in some cases.
6th house placements if in fire signs, watches at least 5 shorts/reels a day. Doomscrolls their feed. Watches cooking tutorial or natural skin care remedies. If in earth signs, has a schedule for when to clean and when to run errands and expects their kids to follow/help. Learns new hobbies later in life like in their 40's. Prefers a clean kitchen. If in water signs, breaks things accidentally and spills coffee or other drinks often. Religiously drinks coffee or at least into green tea and such. Into collecting things they like such as pokemon cards, art collections and such. If in air signs, they are their worst enemy and comes up with worst scenarios in their head which never happens in reality. Talks and smiles to self like if someone seen them smiling, talking to themselves, would be seen as a crazy or a weirdo. Inner voice is their best friend. Unemployed/underpaid in some cases.
7th house placements if in fire signs, has this "world is your oyster" vibe and grass is always greener on the other side for them. Has Plan B. If in earth signs, multitaskers. When comes to love, juggles between two people and also loves architectural designs like interior designs and all(eg: Pinterest and Zillow). If in water signs, never satisfied with things or people. Either a drunk or the sober friend. Also a hopeless romantic. If in air signs, struggles with decision making. Migraines and hate loud noises or loud people. If single, in a relationship with their bed.
8th house placements if in fire signs, sexual tension or sexual conquest. Loves the chase and an ego boost and defensive in relationships. One-night stands/flings. If in earth signs, picky with whom they let in. Asexual in rare cases. Transactional relationships or relationships based on sex rather than any real love in some cases. If in water signs, one-sided sexual attraction, BDSM and such. Fantasizes about their interest sexually and watches p*rn to get off. If in air signs, into hard-core p*rn fantasies, abused/cheated on in relationships, sex when travelling, aquaphobia if moon is placed, quickly jumps from one interest to another. LGBTQIA+ in some cases.
9th house placements if in fire signs, smells BS from a mile away. Likes k-pop or other culture movies/songs than their own. Would leave everything behind to pursue their passion and start from scratch. Into animal rescues and like action movies. If in air signs, prefers an apartment/penthouse/condo than a home in the suburbs. Loves to attend concerts, rallies, festival events and all. Not a homebody or gets depressed if stayed home for longer periods of time. Likes stand-up comedy. Watches true crime. If in water signs, loves to travel via water or at least swim in lakes or rivers in the weekend. Fishing/sea food in some cases. Potential to become a chef/ just food business or simply eat at buffets. If in earth signs, watches home building tutorials/DIY construction kits. Loves snow/rain. Spends at least an hour/day on shopping apps or might even sell stuffs online. Could be into vintage/futuristic fashion and buys gadgets/antiques. Into old model cars/scifi cars in some cases.
10th house placements if in fire signs, have a start-up founder like passion and energy. Moves away for career. Has Plan B,C,D like an accountant in the morning and comedian in the evening. Career change might happen later in life to follow passion. If in earth signs, two or more sources of income is possible. Strategist and an "insider". Knows things most of us don't have access to or not known by public. Sometimes becomes a stay-at-home parent after kids enter the picture and willingly takes a backseat in their career. If in water signs, values connections which sometimes gets romantic. Co-workers/colleagues are like family. Fakes their smile or acts friendly to people they don't like but do so to avoid being called rude. If in air signs, trusts people blindly sometimes, gets betrayed by people they knew well, unemployed/underpaid in some cases.
11th house placements if in fire signs, debates in the comment section, struggles to stand out from crowd/find their community or niche, feels lonely even when surrounded by people. One man army. If in earth signs, feels too old for trends like a grandma/grandpa to tech or live in the 2050s. Struggles to be heard in groups or spends time and money on people as what others think of them matters. If in water signs, talks to strangers online looking for love and connection. Long-distance relationships which might or might not develop further. Spends on celebrity products/merch in some cases. If in air signs, send pics to strangers online or an active OF account in some cases. Could get blackmailed/hacked in some cases. Probably has a troll account.
12th house placements if in fire signs, feels like the side character in their own life. Fire on the inside, calm and composed on the outside. If they do succeed in life, people around them won't even believe they can do great things. Hides their true self. If in earth signs, clean and tidy when happy, poor hygiene and unkempt hair/nails if depressed. Skin and food allergies. Body image issues/self-harm tendencies. If in water signs, falls for unavailable people, hypochondriacs, diabetes/blood pressure issues later in life in some cases. Dehydration/over-indulgence. Cries under the sheets or in the shower. If in air signs, might develop su*cidal thoughts/self-destructive tendencies, stalk exes online or gets stalked. Hides their true opinion on things and says what's acceptable in the society. Writes under a pen name. When 12th house placements move far away from native, they usually get seen/recognized by people there and loved more.
Wanna go deeper into the layers of your placements? DM me for a complete astrology reading or a 5 year/8 year marriage report🌙💬 and check out my pinned post for pricing + details 💫💸
Let’s decode your cosmic chaos together ⭐
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sociocosmos · 4 months ago
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rita-repulsa-ke · 4 months ago
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The Dating Game pt 1
Pt1 Pt2 Pt3 Pt4 Pt5 Pt6 Pt7 Pt8 Pt9
“…You want me to pretend to date you to make Agatha jealous?”
“Yes.”
“What do I get out of it?”
“Didn’t she bind you? Also, she was planning to kill you.”
"...Okay, fine. But you’re buying. And no cheaping out.”
“Do you really think she’ll be jealous?”
“Oh, yeah. First of all, look at me. But also, I know how to play this game. You should see what I’ve put my exes through. By the time I’m done, she’s going to be seething. Now, smile for the camera.”
***
“Uh, Agatha? Don’t get upset, but you know how I follow Jen on social media?”
“Why would I know that, Teen?”
“Because I’ve mentioned it a lot…anyway, she’s got a new girlfriend, it’s all over her feed.”
“Do you really think I care about Jennifer Kale’s dating life?”
“Well. You should maybe see who it is.”
“All right, show me what uggo—"
“Agatha? Hey, hey, stop with the poltergeist stuff, I’ve finally got everything organized the way I want it!”
”…It’s fine. It’s fine! It's so fine. This is just Rio trying to make me jealous. She’s really getting desperate. I mean, Jen! Come on.”
“Jen’s gorgeous—not that I would know! But they do look kind of cuddly…”
“All fake. Trust me, I can tell. I know Rio.”
“I mean, if you say so, but wow, there’s a lot of photos—and that is a really big bouquet.”
“…she gave her flowers?”
“Agatha? Are you okay?”
“She gave her…I’m going to kill her.”
"I don't think you can actually—there she goes. Ha! I knew she still liked her."
Flowers for Agatha 3 for reference and also masterpost link
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verb3na · 3 months ago
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18+, unidentified blogs and under 18 will be blocked
Hacker pt.2
Pt.1
Wc: 5.2k
☽☀︎︎☾
For the first time in your career, you regret sending out information. You should have known that sending information between military groups would have been different than what everyday police departments or criminal organizations have shown.
You’ve had KorTac popping up within twenty miles of you for two weeks. You had never really messed with any special facilities and you were quickly finding out why the people around you told you to keep it within the streets.
You expected their response to be somewhat similar to the police response, but if anything it was the complete opposite. You’re pretty sure at this point that the Chinese internet was void of privacy, so any defenses you had were essentially useless, you trusted your program too much and it was going to be to your detriment. You were pretty sure they had pinpointed you at the hotel because of the intense camera overwatch and seeing repeated shadowy figures following you.
You left China and went to Myanmar, which was beautiful. You were somewhat grateful that they had chased you southwest. The area had beautifully unique infrastructure that you had never seen in your life. You kept to yourself, due to whoever was after you and wanting to avoid any civilian suffering, but you did keep up on your social media. You like to keep your friends in the States updated on your more personal endeavors.
It was stupid. Along with your friends in the States, you had somewhat of a large following from your random travels and your daily life so it was suspicious to not post. There were fewer cameras here, but the systems were easier to hack. You were able to notice some military vehicles before you saw any of the men, which resulted in you only staying in Myanmar for about a week.
You then went straight through India and went to Nepal, you needed to get some distance from them. You figured since they were directly on your path it was a smart idea to ditch the social media and power down the electronics for a bit. You had nothing truly important on any of the hard drives, all important items were on thumb drives, so it was pretty easy to delete and pawn everything to buy new things to start fresh. You would never walk around without at least a laptop to access important servers, so that’s all you acquired.
You were enjoying your time here and so far it has been a relaxing three weeks. You once again kept a low profile and this time chose to stay in a cheap hotel to make your money last as long as possible. You were currently in a coffee shop with your computer active but mainly closed. You had recently picked up a new romance novel, it was old; but in English and incredibly intriguing. You loved how down bad these 40-year-old women were in the 80s. With the coffee you got too? You were feeling pampered. But that was all interrupted by a large man scraping the chair across from you against the ground.
“I have five men on each corner in the surrounding area” The man said in a low-toned gruff voice. You hadn’t attempted to look up quite yet but you could tell by the shadow that he would engulf your whole figure in a swift move.
”This better be more exciting than my book, it was just getting better” You sighed lightly and closed your book. Looking up to the man you first noticed his mutton chops and mustache, then the British flag on his chest. “Isn’t that stache out of regs’?” You quipped.
”I’m asking the questions” He leaned back in his chair. “What are you running from?”
”I’m not running from anything, why would you assume that?” You asked with a confused expression.
He sighs lightly at your blatant lie. “We don’t want to hurt you, we’d just like your participation” He said sternly while his eye twitched very slightly. You were now curious as to why he was getting on edge so fast.
“I’m sorry sir but I have no idea-“ you were cut off by someone coming from behind and attempting to grab your laptop. The table was awkwardly large and you were able to quickly use both the chair and table to your advantage. Pushing the table forward, and launching the chair back with your ass, you were able to grab your laptop and start to run.
They were quickly on your tail but you were oh so slightly faster than them due to not wearing a bunch of armor and having a regular workout routine to maintain stamina, you were able to keep a good distance. You were thankful that in the past you were in track during school and nearly constantly running from groups of people back home when you were a teen.
Turning a corner you realized there was a truck parked at the end. You tried to turn back but two large men blocked your path. One with a skull mask and the other with mutton chops. You turned back around and started running for the truck. You were now able to realize there was a fire escape about ten feet in front of it so you were gunning for that while there was no one outside of the vehicle.
Climbing the ladder and running basically head first into the first door you arrived at, you ran through the person's apartment with them screaming at you. You quickly entered the hallway and gunned it for the staircase heading up.
Due to the fact there was already a truck in the alley, it would be best to run on the roofs until you could get a good distance from when you started.
Arriving on the roof, you quickly noticed there was another person. You ran to the other side with them now beginning to chase. Thankfully the buildings around here were very close, but you were still barely able to make the first jump.
Crawling up the edge of the building you overheard the person start chattering over the radio, trying to get others on you. Once you were up, you ran as fast as you could to get a good jump on the next building. This one was shorter but you were still barely able to jump across.
Deciding it wasn’t a good idea to continue with that, you ran for a fire escape that reached the top, where you were. You were about two and a half floors down when you saw Three men heading up to you. You continued down until it was a safe distance to jump to the ground and that's what you did, once they got within range.
You landed harshly so it took a moment for you to get back up, but once you did, you started sprinting away. You tried to turn down a main road but you were quickly surprised by someone with an outdated mohawk waiting behind a dumpster near that turn.
”Got her!” The man wrestled you with ease to the ground. You tried your best to stay upright, but his weight was enough to bring you down, let alone the strength he has. ”Fun running after ye” he added shortly.
”Let’s get her out of here before KorTac gets here” The mustached man from before finally arrives breathless with a cloth in his hand. “Just for a bit of easy love, no hard feelings yeah?” He said reaching for you. You were currently pinned on your stomach so it was a bit difficult to fight it. You fought as hard as you could under the weight of the man, squirming and kicking, but it was to no avail, you went limp.
-
You woke up alone in a cold room with a blindfold on, your head was heavy so you kept it pointed to the ground. You weren’t sure how long you were sitting there awake (due to being disorientated from being drugged and having a blindfold on) but you decided to cherish it. This was most likely going to be the best part of your day. You could feel your hands handcuffed behind you while you sat, your waist tethered to the back of the chair and your calves tightly confined to the legs of the chair, you could also feel that you no longer had your shoes on for some reason.
After a long while and continuing to keep your head hanging, your thoughts were interrupted by what sounded like a tent waving. You counted 2 sets of steps entering the area with you.
”Is it nighttime? It's a bit cold in here, I'm freezing” You attempted to converse while lifting your head. You didn’t receive a response. It sounded like they just set up chairs and sat in front of you.
Someone removed the blindfold and you saw an unmasked, handsome, mohawked man sitting and a man with a skull mask holding the blindfold. Looking around a bit you saw you were in a tent with 2 tables off to the side, along with a few unopened crates.
“I’m Soap, but I’m gonna have to have ye listen close lass, we’re not going to be answering any of yer questions so save the breath ye have fer telling us what we need to know” The mohawked man leaned forward, elbows on his knees.
”Come on man, at least make this situation a bit more fair. You ask one and then I ask one” You attempted to bargain. This caused the masked man to make a sudden movement down to your level, his face directly in front of yours.
“I don’t think it's a good idea to argue. '' He said while his dark eyes bore through yours. You’re sure that with this one in the room, you weren’t getting away with shit.
“You’re the one who tried stealing my laptop! I think it’s justified to run from thieves like yourself” You said in a matter-of-fact tone.
“Price said to go light on ‘er, remember tha’ Ghost” The seated man quickly interjected. It didn’t matter much because directly after he said that your chair was roughly pushed back, resulting in your head smashing on the ground and your hands crushed under your weight.
”Where did you get the information about KorTac?” Ghost walked around to see your face better. “You do know that they were after you right? The information you gave helped prevent their next attack” He finished while grabbing a shirt and a gas canister from a nearby table.
”I have no idea what you’re on” You responded flatly.
”You know that isn’t true. We’ve already gone through your computer and found it open to the security camera systems here. You knew they were on your tail” he laid a shirt over your face.
“That doesn’t mean I have shit on you guys!” You defended, it probably wasn’t a good idea to crack this fast but waterboarding does not seem like a fun time, you’d rather take a few hits to the chin.
”Then why send it to us?” He questioned you “Why risk being put on our radar?”
“What does that matter?” You quickly responded through the shirt. There was a small silence and then water was poured on the cloth. You tried to hold your breath while lifting your head as much as you could, but a heavy boot came down on your chest to hold you in place. The momentum of the movement caused you to breathe a bit and that's all that was needed.
Your airways burned with the foreign liquid entering, you tried coughing it up but your lungs were quickly depleted. You lay there trying your hardest to escape the torture, turning your head from side to side, but the water followed. The confines you were in solidified the fact it was all in vain.
It wasn’t long before fireworks started behind your eyelids. They continued getting larger as time went on. The only saving grace was your chair being ripped up right. The soaked shirt fell in your lap as you hunched over. Your lungs convulsed, struggling to get even a small bit of air to replace the water that had been forced upon you. Two quick slaps and a hand on your jaw raise your face to look at Soap.
”Sorry lass, we’re just doing our job. If ye keep in line things - should be easy” He looked down on you. You pulled your face away from the dirty gloves to continue coughing into your lap. Your hair was then grabbed roughly to face the man again.
“You guys like to get the party started fast” You coughed out while adding a small laugh. Your lungs still burned and your throat was having a hard time recovering. “To answer your earlier question, Mr.Ghost, I do what I want, when I want, however I want. I’ll stir the pot however I please” You move your eyes to look at the masked man who now stands at your side while Soap continues to hold your hair.
”That could end with ye getting killed” Soap, his hand gripping your hair tighter, said with a pitiful expression.
”Kill me then” You said in a more smoothed-out tone with a smirk on your face. This caused Ghost to move towards you with his hand on his holstered pistol, Soap quickly dropped your hair and moved between the two of you.
“Cap’ said that we can’t kill her” Soap spoke quietly to Ghost, not knowing you could hear.
”You have too loud of a voice to whisper” You stated flatly while looking at his back. He quickly turned around and took his place in his seat while Ghost moved towards the exit of the tent. You could tell he was frustrated by your demeanor and the new information you obtained. “So is there any reason why my life is so valuable?” You questioned Soap as Ghost officially left the tent.
”I’m not at liberty to say lass. I’m sure if ye cooperate with Price, he would be willing to explain” He said while looking back at the exit.
“I’m sure what I’ve given is beneficial enough. Let me go please” You stated simply. He looks at you with a confused expression and leans forward in his chair once again.
”How did ye` know to send the information to us?” He interrogated with a rougher tone than the one he used before.
”Your civilian casualties can be tied to mistakes while KorTac’s can be considered random killings to insert fear into a community. Public information on social media. The internet is forever” You leaned forward as well, at least as much as you could. That was when the mustache man finally walked into the room. “Hey! Didn’t think you’d make it to the party! Welcome!” You then smiled. You liked joking about the situation because honestly, it was kind of funny that you didn’t think that the 141 would be after you as well; you like to find humor in your own mistakes.
“You’re not taking this very seriously, are you love?” The man took up the empty seat next to Soap.
”Is it safe to assume that you’re Price?” You tilted your head slightly while referencing the few picture files you found.
“It is” He said while lifting his leg over the other and then leaning back a bit. “Now please, tell us how you got the information on KorTac” Price said sternly.
”Why does that matter?” You flattened your back on the chair with an attitude.
”We had been trying to get information about their next mission for around five weeks before you randomly sent it on a relaxed Sunday afternoon” Price said simply while readjusting in his seat to lean forward.
”I sent it because I was bored and recently heard of their latest shenanigans” You replied. “Are we clear now? Can I leave?” You questioned with an attitude once again.
“Not exactly. There’s a higher-up that’d love to have a chat with you.” He sighed out. “We don’t have much more to ask you at this moment but I'm sure that you will be comfortable. You’ll be chained to the bed but it’ll be nice and cozy” He snarked before getting up with a soft grunt. “Ghost and Gaz will be in here soon to move her to the next tent” Price stated towards Soap, he turned back to you “You’ll be in their tent. Behave.” He stated sternly, this caused you to roll your eyes.
“I’ll do what I want” You said while smiling. Price left the tent without saying another word, leaving Soap to watch over you.
“You should watch out for Ghost, he’s a brutal man” The Scot said while staring directly at you.
”I’m sure the man that reached directly for his gun is a lovely person” You smiled sarcastically.
”He can be, you’ve jus’ gotta stay on his good side” He sighed.
”That was his good side?” You cackled out.
”Yes it was, don’t get on his nerves” Soap then got up and moved towards the exit.
”I’m sure me and him will get along swimmingly” You smiled towards his back, keeping it sarcastic. All Soap did was peek his head out of the tent. You watched him as he gestured outside, you're pretty sure he was gesturing for someone to come in. He shortly took his head back in and a small while after Ghost and another person entered the tent, you were assuming it was Gaz. No words were said before you were surrounded. Gaz grabbed your wrists and unlocked the handcuff while Soap handled your legs and Ghost your waist.
“I think we should start with a safe word if you guys are gonna get so handsy so fast” You teased the serious men. When Ghost finished around your waist, he harshly grabbed your jaw.
”Do yourself a favor and shut the fuck up, yeah?” Ghost stared directly into you with a hardening grip. This caused you to let out a pitiful sound followed by a forced laugh.
“You know I could shatter your jaw in a second?”Ghost brought his face closer to yours. By this time Gaz has finished with the cuffs and your hand flew to Ghost's hands to dig your nails in. It was quickly grabbed by Soap and zip-tied to prevent you from doing the same again. Ghost let go of your jaw shortly after that and his previous grip left a throbbing sensation near the bones of your cheeks.
“Zip tie her ankles together” Ghost commanded Soap, which he quickly did. “Soap, Help me lift her” Ghost said while moving behind you.
You were still weakened from the water so you decided not to fight it, rather deciding to save your energy for an escape attempt. Ghost was carrying you from the back, gripping under your arms tightly, while Soap carried your legs. Soap’s grip made you realize how sore you were from running and jumping off of that fire escape. They wordlessly carried you to a new tent in the middle of the camp and you did your best to mentally note safe spaces to escape from. So far it seemed that this was going to be the hardest thing you have ever accomplished.
While entering the tent, you saw three small beds within. They set you in the bed that was centered between the other two. Soap quickly cuffed your ankle to the frame of the bed before he cut both sets of zip ties.
“Your meal will be here soon” Ghost said shortly while exiting with Gaz and Soap following. You looked around the tent and there wasn’t much. There was a heater that was on and two beds. That’s it. There weren’t even bags in here of their items.
You looked at the cuffs a bit, normal ass-issued cuffs with the universal keyhole. You have very thick hair that was slightly messy from the struggle earlier but for the most part, it was very similar to how you originally wore it before they captured you. You used bobby pins to keep your hair in place and randomly throughout your head ‘just in case’.You knew you could use three to break out at a safer time. After you finished inspecting the cuffs you laid back. You were tired but willing to stay up. While staring up at the tent, someone entered. You sat up quickly, looking at the man in front of you. Soap was holding two trays.
”Hey, I brought ye‘ yer food. It’s military-grade but it's somethin’.” He sighed, shrugging his shoulders while handing you your meal. You just set it on an open portion of the bed while he sat to the left of you. “Yer not gonna eat?” He questioned while looking over at you with an inquisitive expression.
“I probably will, just not right now” You looked over to him. He just gave you another confused glance before he started eating his meal.
”Honestly it’s pretty good. We got the good MRE cheese tortellini” He said with a mouth full of food. Your face lifted into a fake smile and you looked forward, staring off into space for a bit. “Yanno, ye’ really shouldn’t try anything. Ghost isn’t a lad you should mess with and Gaz is always with Price” The Scot said while shoveling more food into his mouth.
”I’m sure i’ll be fine, you underestimate me” You replied.
If there was one thing you were gonna do, it was going to be to never let your captors know of your true emotions. Internally you were fuming. You had no idea what programs they had launched on your laptop, let alone the things they’ve combed through, and then there was the fact that they could be sending themselves the code for your self-made programs. Which only fueled your anger more due to not being able to control who was using the things you created.
”I don’t believe you know how dangerous this situation is” he stated calmly.
”Good” You whispered while leaning back, avoiding the food on the other side. He tilted his head slightly but quickly got back to his meal, finishing it. “You can have mine if you want, I had a large meal before you guys grabbed me” You said while staring at the top of the tent again. He quickly moved to grab the tray and sat back down.
“Thanks lass, ye’ definitely gave us a run for our money out there. It’s a good thing we have radios” Soap said while starting on your meal.
“I ate way too much Nepalese food to be running that much, you so could have found me earlier in the day to make it easier” You said while closing your eyes and remembering the food you had consumed. A lot of Jeri Swari and Chiya for breakfast, and a lot of Momos and Thukpa for lunch. Your statement caused Soap to chuckle a bit.
”Yer quite spunky aren’t’cha” He said while pushing the food around a bit.
”If that's what you’d like to believe” You sighed a bit. There was a small, non-awkward, silence before Ghost reentered the tent.
“You’re on my bed” He said arriving at Soap's side.
”That's why I sat here L.T.” Soap said with a laugh, teasing him a bit. Ghost made a quick hand movement to gesture the seated man out of his area.
”Sorry lass, looks like I have to leave” He got up to leave, collecting his previous tray along with the one you gave him. You just waved him out the door and laid back down. Ghost ended up lying down as well.
”What’s with the skull?” You questioned without looking over to him.
”To hide my face” He replied in a more normal tone than you’ve heard before.
”No shit Sherlock, Why a skull? Why not a sniper hood like König in KorTac? Are you ugly trying to hide behind a cool skull?” You questioned while flipping on your side to face him, he was facing the opposite direction.
“How do you know what König looks like?” He asked sternly while sitting up and looking over to you. You quickly rolled over to face away from him, not wanting to deal with his interrogation again. You heard a quick shuffle and then you were forcefully put on your back. Both of his hands moved to your forearms as he lowered his face closer to yours. “How do you know what König looks like?” He repeated, his breath fanning on your face through the mask.
“Get the Fuck off!” You yelled as loud as you could. This caused Price to rush in.
”Ghost. What do you think you’re doing?” He said with a rough tone.
”She knows who König is, tryin’ to learn how” Ghost stated calmly while his hold tightened on your wrists. You were quite flexible so you used the leg that wasn’t cuffed to the bed and launched it up to try and grab his neck in some sort of way. It worked for a slight second, you were able to knock him off balance a bit and lock him between your thighs, but he quickly pried your legs apart. You called him a bitch while trying to close your legs again. His strength was easily able to overcome yours, he moved faster than you’ve seen and used the back of his fist to hit your face.
”Knock it off!” Price yelled out while pulling Ghost away from you. You sat up and spat in his direction. “You too!” He turned to slap you. Same cheek as the punch.
”I didn’t do shit!” You quickly defended, especially riled up due to being hit twice in such a short time. Price gave you a disapproving look and then turned to Ghost to usher him out. It was a few minutes before Soap re-entered with Gaz trailing behind him.
“Be nice to Gaz, he’s a cool guy” Soap said while taking up the same bed as before.
”I haven’t been mean” You said looking at him, then turning to face Gaz “Hey, don’t believe that we’ve properly met before, it’s nice to meet you!” You gave a false smile. He smiled back and laid down on the opposing bed.
”I’m heading straight to sleep, I'll talk to you both in the morning” Gaz said while flipping to face away. You smiled and laid back again.
”What’d ye’ do to Ghost?” Soap questioned from the other side of you.
”Nothing, he just has a short fuse” You stated simply. This caused Soap to grunt a bit.
”I know that but he still has triggers. What’d ye do?” Soap scoffed and then questioned.
”Asked about the mask and compared him to KorTac” You rolled your eyes “Didn’t the dude know that the entire reason why I’m here is because of them?” You said with an extra confused tone.
”I suppose that lines up” He said while exhaling and laying back with his hands behind his head.
”You know you weigh quite a bit, hurt me in my bones” You pouted remembering how he was the one to jump out at you.
”I’m just bigger than ye lass” His accent thickened with his laugh. You let out a small laugh as well. “But I'll keep in mind that yer a delicate little lady” His laugh died down after that statement.
”I would appreciate that. Also, instead of torturing, use bribery next time. I’m sure you would’ve gotten the same result by offering a sweet treat” You said in a matter-of-fact tone.
”Are ye seriously trying to give constructive criticism?” He questioned with a joking tone while turning his head to face you.
“Absolutely” You turned your head to look at him.
”Alright, with that, I’m heading to sleep. Gaz is probably getting tired of listening to us. G’night” He said while turning his body to sleep facing away from you.
”Nah mate, was pretty interesting” Gaz lightly chuckled from his bed, not moving much.
”Am I wrong for thinking you guys could benefit from that type of bribery as well?” You questioned enthusiastically while propping yourself up on your forearms, turning your head in both directions to look at both males.
”Yeah I guess I get it. Jus’ wouldn’t work on everyone. Tortures is universal, and anyway, we could’ve been much harsher if we tried. Price just thinks ye’ may be more valuable unbroken” Soap responded.
”You’re selling me?” You questioned while narrowing your eyes a bit at him.
”No we’re not. But that doesn’t mean ye can’t be useful” He corrected.
”What in the fuck does that mean?” You asked while crossing your ankles a bit.
”Price told me ye know this already, but we were searching for the information ye so kindly dropped in our lap for Five Whole Weeks. That’s a talent that we can’t necessarily have passing us by or joining someone else” He finally gave a full answer. You just made a sound in acknowledgment, nodded your head, and laid flat on your back again. You initially wanted to talk all night to prevent the others from sleeping but you decided against it. You felt it was better to just try to escape tonight.
-
You laid there for what felt like forever until the men were nearly snoring in unison. You waited this long to have them fall into a deep sleep before you started putting your life on the line. Soap and Gaz were kind, so you felt bad for trying to leave so fast. But at the end of the day, you need to guarantee your safety in this life. Reaching into your hair, you grabbed the bobby pins that were tight on your scalp.
Quietly sitting up and maneuvering into a position that would produce the least amount of sound while messing with the cuffs, you began randomly stuffing them in. After hearing your own heart in your ears for longer than you’d want, you got them. You quietly pulled the cuffs apart and guided them quietly into a resting position.
With your newfound freedom, you stood up as slowly as you could. You couldn’t risk making any sounds. These were people constantly sent out on dangerous missions, they hid to get sleep and needed to be light sleepers to survive. Even though you waited until they were snoring a good bit, you knew it wouldn’t be a good idea to be reckless.
After you arrived at the exit of the tent you decided it would be best to ditch the laptop for a bit. Yeah, all your stuff is on there but also, you could easily remake all of your programs, not your life. Pulling the tent flaps back a bit, you saw a smoldering fire. No one was visible but you still stayed there for a bit. You needed to check if anyone was doing rounds. It didn’t seem like it so you finally stepped out. You crouched down a bit and immediately started speed-walking behind the tents. Once you were there you noticed a flashlight in the woods, heading back. You quickly turned around and started heading for the other side of the camp and woods there. While passing the back of the last tent, you tripped on a rock. You cursed yourself internally as you heard some shuffling begin.
”Price?” You recognized Ghost's voice. Shit. You broke out into a sprint with that realization. You heard shuffling behind you and then as you got further away, yelling. You were screwed.
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mayakern · 8 months ago
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Hiiii
I'm a writer who makes queer supernatural horror/dark fantasy/sci fi stories I was wondering if you might be okay with talking about your process in getting an editor/getting published? I know the basics, but I'm interested in hearing how people who are also writing queer stories have managed to gather followings for themselves and put their work out there
Thank you!
previous to self publishing, i participated in dvpit/pitmad which were events for unrepresented authors to pitch their works to agents and i also queried a number of agents and pubs separate from that. i received only rejections, which wasn’t really surprising because most publishers only accept fantasy romance manuscripts of a maximum length of 150-170k words. at the time, spitfire was 307k. i didn’t really take this too hard because i knew it was a long shot, since being outside of submission requirements is almost always an automatic rejection for new authors. i just wanted to be able to say i tried, honestly.
because of this and because i did not feel equipped to split the book into two by myself, i decided to self publish the book. it sold… surprisingly well. well enough that i suddenly had the budget to fund an audiobook with just enough money left over to hire a line editor to get the book polished before someone cemented my words in audio form.
i put out a call for editors on social media and got over 100 applicants. i requested editing samples from the people who were in my budget and seemed like potentially good matches. i had a lot of very strong choices but the moment i read danielle’s editing sample, i knew she was the one because she just got it, plain and simple. i was primarily looking for a line editor but i also had a couple non-syntax issues that were small enough to not require a huge structural overhaul of anything, but were big enough that my exhausted brain just wasn’t untangling them. i needed fresh eyes.
and then, as danielle and i were just hammering out our plans for our edits, claire contacted me. they’d seen some of my tiktoks about the book and were intrigued, then realized that they already knew me/my work and had actually bought a skirt from me at a con a few years back. they requested my manuscript, read it over, we had a couple meetings and then i signed with them. they suggested splitting the book into two and now that i was equipped with both a fantastic editor and agent—and now that trad pub seemed on the table and it seemed i wouldn’t need to self fund my own audiobook—i suddenly had the funds and support needed to tackle a huge structural overhaul of the once duology, now series.
all in all things only really worked out because i already had an audience who was willing to give a new author a chance. i think it helped a lot that i initially posted the book on ao3, meaning people could read it for free and didn’t have to spend money to risk being disappointed in something. it make the buy in very cheap for people. and somehow enough of them decided that they liked the book enough to buy it, giving me the funds for an editor and the numbers to look attractive to prospective publishers.
anyway don’t use this as a guide for how to get published. i have not been picked up by a publisher and even if i had, the path i’ve taken is really fucking weird and not viable for most people.
regardless, i hope this helped somehow and i wish you luck!
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jamesfitzjamesdotcom · 2 months ago
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your bibliography tower made my fingers itch to run out and buy all of them, but since i don’t have money for that, could you please recommend maybe 3-5 of them for someone with pretty minimal knowledge but great interest in polar expeditions and naval history?
I would say that for the Franklin Expedition Andrew Lambert's 'Gates of Hell' is a good intro (but I will be critiquing parts of it in my book).
A general polar exploration one from a supernatural angle is Shane McCorristine's 'The Spectral Arctic', which you can read online for free. For naval history I would say S.A. Cavell - Midshipmen and Quarterdeck Boys, and Richard Blake - Religion in the British Navy.
The Internet Archive has an amazing catalogue, always worth checking if they have the book you want but can't buy. Or ask around on social media if people can send you PDFs, there are some excellent naval/polar history databases by various people.
Top tips for acquiring expensive academic books with discounts:
- Most of the academic publishers have yearly sales, with discounts amounting to 40-60% off! Sign up for their newsletters or follow them on social media to be alerted when a sale takes place. Boydell & Brewer, Manchester University Press and Routledge (to name a few) have excellent naval/polar/social history books.
- Secondhand book websites sometimes sell cheap copies of expensive books. Always worth checking these sites: www.thriftbooks.com
www.awesomebooks.com
www.abebook.co.uk or abebooks.com
And eBay!
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hanasnx · 3 months ago
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Just curious on your stance regarding separating art from the artist, obviously celebrity culture is harmful, but do you think it’s inherently wrong to consume the work of a bad person? Mostly because of the fact that it benefits them financially. Just wondering what your thoughts were on that, sorry if you’ve spoken on it before and I missed it!
i separate the the art from the artist in most cases. there have been a few times where something was so putrid and unavoidable (i’m barely on social media and very rarely get the scoop on celebrity drama) that it ruins the taste for me and i drop it completely but i don’t have any examples on hand for you.
i separate myself from celebrity culture and idolization because i don’t care about these people personally, and i may partake in fandom culture but only to interact with other fans. i have no interest in talking to the celebrity themselves with the exception of kevin conroy, kurtis conner, and in some very small way hayden christensen whom i met because i was devastated over missing the chance to meet kevin conroy. but if somehow, those people showed me that i should not support them i wouldn’t go thru the trouble of meeting them because i would no longer like them as people even if i’d still watch batman, and star wars. but no matter how much i liked them, i would never put that interest above their victims if they had them.
in a capitalist society, you’ve been trained (and this is an important tool, don’t let people tell you different) that the most important resource you have and can give is monetary. so when you boycott things, it has nothing to do on whether or not you like a product, and everything to do with whether or not you want to support that corporation. the problem is that nothing is perfect, so you have to pick and choose and you cannot hurt yourself over the fact you can’t boycott everything. i’m always boycotting something, i’m boycotting all day every day, i don’t give my money to shit that i can live without. i don’t care about material things, so it makes no difference to me. i only buy second hand bcos dont care about style trends or big clothing brands. i boycott food places even if im craving wendy’s or mcdonald’s or chick-fil-a and its cheap easy or the only thing i’ll eat.
but i don’t really boycott artists. songs, movies, tv shows, games, whatever. i watch all my faves and listen to all my faves. celebrity culture is harder for me to follow than corporate culture so im more in the know on what corporations to avoid, but less so about what celebrities put out my fave songs. i don’t think that makes me a bad person just the same as i don’t think people are bad if they can’t boycott all my stuff i boycott. like amazon or walmart or meta or certain fast food places or anything else i listed.
you’ve got to do what you can and not beat yourself up about what you can’t or don’t. just try to be better. what does make you a bad person is putting your own selfish desires of parasocially dick riding a celebrity so hard that you condemn their victims that come forward.
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seokjinsonlyone · 1 year ago
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in which you get cornered...
a follow up to this drabble
When Tae asked if he could post a couple photos of you on Instagram it didn’t seem like a life changing moment. You were vaguely aware of the implications of the action, but you’d gradually shifted out of your social media era over the years so it didn’t seem like that big of a deal to you. Your main concern was making sure he picked pictures where you didn’t look like an ugly little swamp creature because he had a penchant for putting his phone in the worst angle possible at the worst time possible and snapping away. He was annoying like that. 
But, the ones he wanted to post were cute. One was an off guard of you laughing at night on one of your walks, the flash was on but it was that perfect amount of blurry that made it trendy. The second was from your stop at Ikea a few weeks ago. You two were posted up in front of a mirror, you leant back against his chest, his arm secured around your waist. It was kinda hot. Made you two look like some sort of power couple. It was currently your home screen. So, you approved of his selections, liked the post a few days later when you remembered to open up the app, and didn’t think much of it afterwards. That should have been the end of it.
Apparently, it was not.
“I dated Tae last year.”
You look up from the sink where you were washing your hands and over to the girl fixing her lashes a few feet away. You weren’t sure how that concerned you or what you were supposed to do with that information. “Okay?”
“Don’t expect it to last long,” she warned nonchalantly.
“Excuse me?”
“It’s all great in the beginning. He’s super sweet, walks you to class, buys you coffee, all that good stuff. But pretty soon he’s going to get bored of you and he’s gonna drop you just as fast as he picked you up.”
You swiped a few paper towels, mulling over her statement. “It’s Taehyung,” you decided to address first.
And now it was her turn to ask the questions. “What?”
“Like you said, you dated him a year ago, and I have no idea who you even are, so it’s not Tae, he’s Taehyung to you now.” You didn’t like her addressing him so casually as if she had any type of relationship with I’m now. “And I’m not like you so I’m not going to presume to know anything about the nature of your relationship with him, but I’m guessing maybe it didn’t work out because you’re the type to accost people he’s close to in the bathroom.” You shot her a disgusted look and exited the room.
You were off put by the encounter. A little nauseous if you’re being honest because it wasn’t even the first one like it. Well, it was the first of his scorned lovers to approach you (and hopefully the last), but it seemed like everyone had something to say about you and your relationship with him. Even your friends from back home questioned how you bagged him. You know they didn’t mean it in a bad way, that Tae really was just that handsome and great, but everything was starting to get overwhelming, was bristling you in the wrong way.
What’s even worse was that you actually were about to meet him in a little cafe just off campus and you knew he’d be sitting there with a coffee waiting for you just like that girl claimed he did for her. You spent the walk over there frazzled, working yourself into a tizzy, so by the time you got there you were completely over it and him. You saw him looking cute and cozy in his oversized hoodie, waiting in a booth with your coffee reserving the spot next to him. You took the to go cup and tossed it in the trash. “Let’s go,” you commanded, not even making eye contact with him and walking back out the door. 
It took a good twenty seconds before you could hear him catching up to you. “Hey! Hey!” He spun you around to face him. “Umm! That coffee ain’t cheap. Why’d you throw it out?”
You rolled your eyes, pulling out your phone and sending him $6 before continuing to stomp away. Of course he was worried about his money and not the fact that you’re so upset that you threw away a perfectly good cup of coffee. Maybe that girl was right. Maybe the end was coming soon. 
“I didn’t mean for you to send me the money,” he huffed trailing behind you. “Can you just- Can we-“ He grabbed your hand to prevent you from getting any further away and dragged you to the bench a few feet away. He tugged you into his lap, his arms completely engulfing you so you had nowhere to go, nowhere to look but right at him. “Now, can you please tell me what’s wrong?”
You stewed in silence for a bit longer before spitting out, “Your ex cornered me in the bathroom.”
“My ex?”
“Yes.”
His eyes flitted around in thought. “Aaliyah?”
You scoffed. “Am I supposed to know her name?”
He breathed out a laugh. “I’m just– I haven’t had a girlfriend since, like, before I graduated? Like, junior year?”
“Well, I’m sure you weren’t walking around this campus celibate for the past 3 years. I don’t know if it was a girlfriend, a hookup, a summer fling– whatever. She said she dated you last year.”
“What’d she look like?”
“Oh my god! That is soooo not the point.”
“You’re right. I’m sorry. What’d she say?”
“She told me all about how you used to walk her to class and buy her coffee and then dropped her when you had your fill. Told me to expect the same.”
He had that same lost in thought expression before his eyes lit up in recognition. “Are you talking about Emi?! About 5’6 with the blue black hair? Because we never dated. I helped her study sometimes, but that was it.”
“I mean. I guess. But, you’re not listening to me. I don’t care who you did or did not date. You don’t seem traumatized or jaded enough for me to worry about that.”
He furrowed his eyebrows. “Well… you don’t believe her, do you?”
You shrugged. “I’ve seen the greatest minds of our generation fall victim to a three month situationship.”
“This isn’t a situation. You’re my girlfriend, and I’m falling in love with you.”
Your breath hitched, eyes wide as saucers as you stared at him, nowhere near prepared for such an admission.
He unwrapped his arms from around you to cup your face, thumb lightly caressing your cheeks. “Don’t look so surprised. I told you I would,” he said softly before bringing his lips to yours and indulging you in the softest, sweetest kiss you ever had in your life. Pillowy lips slotted between yours, applying just enough pressure so that you know he’s there with you, for you. You melted into him, pressing your forehead against his once he pulled away, hoping he wouldn’t be able to notice how erratic he had your heart beating. He pressed another kiss to your cheek. “Now, what’s really the problem?”
You wriggled your arms out of his hold, to wrap around his neck and sighed. “I just don’t understand why.”
“I don’t know why she would do that either, baby.”
“No. I don’t understand why you like me. They always say don’t ask questions you don’t wanna know the answer to, so I didn’t. Didn’t wanna jinx it, but now it seems like everyone has something to say about us. No one understands why you’re with me, and I don’t either.”
He was silent for a few moments which you appreciated because you wanted a real answer. “I think you’re a really intimidating person. Like, you always look like you don’t wanna be bothered. Kinda mean, to be honest.”
“That’s just my face.”
“I know that now, but I’m saying when I first met you, you just seemed unfriendly and standoffish.”
“Okay. I get it. I’m unapproachable. Can you skip to the part where you tell me why you like me?”
He breathed out a laugh. “I mean, I don’t know. You’ve got that tsundere thing going on that kinda does it for me.”
You blinked at him.
“I’m serious! You act like you’re all big and bad, but really you’re just my baby.” You pouted. “See,” he stole a quick kiss, “so cute.” He was silent for a few more moments, simply enjoying the feel of you scratching lightly at his scalp before he started talking again. “And even when we were just friends, I could tell how much you cared about me. About everyone, really. And you care for people in the way they understand even if they take it for granted sometimes. It made me want to care about you, too.”
You cuddled him to you, satisfied with his answer. “I’m sorry for throwing away the coffee you got me.” 
He squeezed you tighter. “It’s okay.”
“And block Emi, please. I’m pretty sure she cornered me because of your post.” 
He opened his account and handed you his phone instead. “You can go through and remove whoever you think is gonna give you trouble.”
And in that moment you couldn’t help but feel like you were falling in love with him, too.
a/n: i blame tae's constant lives and boyfriend looks for this like what am i to do but to write about it 😔✊
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probablyasocialecologist · 1 year ago
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TikTok was where I learned about SHEIN. For a while my For You page, which had accurately identified my interest in fashion’s more material impacts, served me videos of sustainable fashion influencers decrying SHEIN’s wretched labor and environmental practices. The textile industry is the second-largest polluter in the world, they said, and of all the fast-fashion producers, SHEIN is by far the worst offender. SHEIN uses toxic chemicals in their clothing production; SHEIN mass-produces fabrics like spandex that never decompose (at this point an image would flash across the screen: an overflowing clothing landfill, or a mountain of discarded clothes in the Chilean desert so large it is visible from space); SHEIN exploits and endangers its factory workers. Employees earn $556 a month to make five hundred pieces of clothing every day, work eighteen-hour days, and use their lunch breaks to wash their hair — a schedule they repeat seven days per week with only one day off per month. A more nuanced TikToker might point out, briefly, that conditions in SHEIN factories are not necessarily unique, or that focusing on suppliers — rather than the larger systems of Western consumption and capitalism that create these conditions — is a fool’s errand, but the platform isn’t built for that kind of dialogue. I clicked on the comments and invariably read ones with several dozen likes saying, “I’m so willing to die in shein clothes.” Before long I was watching SHEIN hauls. There are millions of them — the tag #sheinhaul has been viewed a collective 14.2 billion times on TikTok. In each haul, a woman rips open a plastic bag filled with smaller plastic bags filled with small plastic clothing. Sometimes the woman holds up each garment and narrates its merits, but often the clothes are disembodied, laid flat on a floor or a bed in an accidental stop-motion animation. A stretchy red skirt on a furry white carpet is replaced by a strapless watercolor bustier with a deep-V neckline. A zebra-print skirt is followed by a matching pink two-piece set, with a short-sleeve cardigan and miniskirt constructed from a fabric that looks like bubble wrap. Sometimes a haul is five pieces, and sometimes it is too many pieces to count. The garments appear and disappear in seconds, edited to the beat of a trending song. Rarely do we see the clothing on a body. Usually brand familiarity accrues in a slow drip, building from obscurity to instant recognizability over the course of months or years as a designer’s work intersects with the zeitgeist and gains traction on social media. SHEIN was different. One day I’d never heard of the retailer and the next it was inescapable: in thousands of outfit videos, on millions of social media feeds. The clothes weren’t distinct or cohesive; what united them wasn’t style but price. All those SHEIN hauls entered my feeds with such ubiquity that they began to feel like they’d always been there. I’d opened a door to a new part of the fashion internet: a place where girls bragged about their ultra-fast-fashion purchases, delighting in the cheapness of the garments. Here, SHEIN was the obvious choice for new clothes. Why not, when you could buy on-trend pieces at lightning speed for less than the price of a cup of coffee? It was uncanny to bounce between videos: here was a girl showing off her new halter, here was another girl giving a litany of reasons why it was unconscionable to buy clothes for so little money. Didn’t these TikTokers hear one another? But then again, how could they? “This is what we keep missing here in the whole conversation about sustainability in the industry,” Nick Anguelov, a professor of public policy from UMass Dartmouth, said to a Slate journalist writing about SHEIN in June. “We keep failing to understand that our customers are kids and they don’t give a fuck.”
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sgiandubh · 2 years ago
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It's all fake, anyway
Oh, my. The last two or three video snippets in Marina del Rey. The revolt. The pearl-clutching. The hate.
Again, you know nothing, Jon Snow. It's all about the medium being the message, again: carefully calibrated snippets of information, destined to a captive, deeply divided and (how can I put that without sounding offending, I wonder) unexperimented (yes, that's decent enough) audience.
During the last 24 hours, we've got the Marina del Rey gin promo & MPC teambuilding (hardly an orgy, btw) and C's MUA (or is it hairdresser? irrelevant) hinting on Instagram about a photoshoot at a gin distillery in a #beautifullocation, somewhere on Earth, presumably in Scotland - given her last IG follow. No further details, of course. Very probably a (late-) latergram, too, when she finally got the green light to publish it. Implying nothing, but leaving a boulevard bandwidth for people to infer whatever suits their own narrative. Expect FMN news soon? I highly doubt that and stand corrected: the last photoshoot (with McSideburns, in London) was on May 3rd, when she needed to somehow show the world the Two of Them were continents apart. Identical modus operandi. And always, always via tertiary players.
As for the Marina del Rey teambuilding, if you think that is 'S living his life' you are: a) living in a remote mountain/island area or under a rock; b) an impenitent Mordorian with an agenda to boot or c) incredibly incompetent with the way of the world (or at least, that world). Allow me to translate?
It is alcohol promo, duckies, disguised as teambuilding. The intended message is aimed at a younger, non-OL related audience (as I already warned you) and it roughly goes like this:
'we are a fun loving, no nonsense, start-up business in the spirits industry. Because we don't have a huge advertising budget, we're testing the waters with a cheap, reality-TV snippet to better evaluate the number of social media clicks and new followers and help gauge & calibrate the next step'.
Was it poorly executed? Yeah, you could say that, but then what to do, in a very restrictive, highly regulated tobacco & spirits advertising market, hum? Is it my cup of tea? I don't drink, therefore this type of message touches one ball without really moving the other.
Yes. Start-up business: if we take into account the COVID logistic delay, I believe we're still in that three-years frame. And this detail is essential in order to put context around a very forgettable snippet. Selling a brand-new, more democratic product. Selling it clumsily, in an effort to build relevance, because even bad advertising is, ultimately, good advertising. But make no mistake: it's nothing more than that and it is all they can do, in the current context.
This brings to mind another aspect of the charade, namely the fact that after the Remarkable Week-end (and with the exception of some carefully scripted 'slips'), released and available information progressively became (at least) two-tiered.
First tier: information carefully calibrated for immediate release and general consumption, primarily but not exclusively by the fandom. This includes: spirits shilling, innuendos galore, look-here-not-there latergrams. It also entails less direct interaction with the fans on socials and delegating the media management to secondary players (often called to the rescue, too).
Second tier: public information with a limited availability (you have to take the plunge and pay), for sleuths able and willing to go the extra mile. They paint a very different landscape. And draw two copycat timelines of people who are investing, buying and selling property and overall branching out of their primary source of income with a plan.
I am not a photo sleuth. But with a little bit of time on my hands, I am a decent paperwork analyst. Accounting is not my forte, but legal and business is. I saw what I needed to see and it holds.
So before you start screeching (bad idea, right?), remember this (credit given to @dillon7fan, thanks):
Tumblr media
Not really: it is doctored make believe. Bless your heart, honest guy.
Next stop, Tehran. Yes, you read that correctly.
This evening or tomorrow, at the latest. Because context is everything and this fandom severely fails at this.
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mariacallous · 6 months ago
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Earlier this month I complimented a friend on her new Bottega Jodie bag. She had recently got a promotion at work, and is now a senior manager at a respectable record label earning six figures. The bag was a celebratory gift, she told me, only it wasn’t Bottega—it was a dupe.
As someone who has a closet full of designer labels—and who could certainly afford to buy the real thing—her admission surprised me. My face must have given that away. “It’s real Italian leather,” she quickly followed up, “and their website says they manufacture in the same factories as some luxury brands. You couldn’t tell the difference, so why would I spend thousands more for basically the same thing?”
It’s a question many have been asking since dupe culture went supernova over the last few years. A shorthand for duplicate, dupes are cheaper alternatives that are basically the same as the real thing. Think of it as a cousin to counterfeit culture, but instead of being a cheap knock-off that infringes on a brand’s trademark, they’re uncannily similar imitations—promising the same qualities of the product at a fraction of the cost.
It’s not just my friend who loves them either. Roughly one-third of all US adults have intentionally bought a dupe, according to Morning Consult, with that figure rising to almost half for Gen Z shoppers and 44% for millennials. In the UK, research by Mintel shows 47% of consumers are now open to buying luxury lookalikes in 2024, compared to just 12% in 2016.
“The shame of buying these things has gone,” says Alice Sherwood, author of Authenticity: Reclaiming Reality in a Counterfeit Culture. “Luxury prices have skyrocketed while the trend cycle has rapidly accelerated. People no longer want to spend upwards of £4000 on the latest ‘It’ bag that might be out of vogue within a year.”
Add their proliferation on social media into that mix, and the dupe culture has been normalised in ways that “knock-offs” from Canal Street never were, she says.
Just one scroll on TikTok would affirm this. At the time of writing over 260,000 posts have been made under the #dupes hashtag, with the majority featuring creators sharing their best dupe finds across fashion, beauty, lifestyle and homeware. Most of the time they’re from fast fashion retailers like Shein, Amazon and Temu, but more recently, a new crop of companies have been dominating dupe culture by offering quite a different proposition.
Low-Price Luxury
Take my friend’s new favourite brand, Quince. According to their website their mission is “to create products of equal or greater quality than the leading luxury brands at a much lower price”. To do so they’ve sourced factories used by “well-known luxury brands” to manufacture their goods, but by cutting out the middlemen and hefty markup, they can sell them at far more affordable prices.
They’re not the only ones. Leather goods manufacturer Sitoy Group Holdings regularly uploads videos on social media showcasing how the quality of its $100 handbags is almost identical to those sold for upwards of $1000, all the while advertising that they use the same production lines used by Prada, Tumi and Michael Kors. Then there's Chicjoc, one of the largest Chinese fashion apparel brands on Taobao and Tmall, claiming it uses the same fabric manufacturers as those used by the likes of Chanel, Valentino and Louis Vuitton.
This shift towards high-quality dupes puts luxury brands in a difficult position. For decades, they’ve justified their high prices with the promise of superior craftsmanship and materials. They've even poked fun at these imitations. But when brands are offering near-identical goods allegedly manufactured in the same factory as luxury brands for much, much less, that justification starts to crumble.
Another brand that has gained significant traction online this year is Los Angeles-based premium basics brand, Italic, with many consumers on Reddit expressing their satisfaction with the quality of the products. “Most of our products take 5–10 sample runs and 6–18 months, sometimes even longer,” says Italic CEO Jeremy Cai. “Our sourcing process involves rigorous vetting and ongoing quality controls, including factory certifications, samples, and production quality.”
This meticulous approach stands in stark contrast to what many might expect. Italic contacts 20-30 potential suppliers, evaluates 5-7 factories, and ultimately works with just 1-2 of them for any given product category, visiting each factory on-site.
The key difference between Italic and the high-profile brands using the same factories, Cai explains, is in the pricing: “Most of our factories' clients sell for 2-4x more than our SRPs (Suggested Retail Prices), often much higher.” By cutting out the markup typically associated with luxury goods, Italic offers high-quality products at a more accessible price point.
Cai is quick to point out that Italic does not market itself as a “dupe” brand. However, that hasn’t stopped consumers from drawing comparisons to more expensive luxury labels. In contrast, competitor Quince leans into dupe culture, positioning itself more overtly as a challenger to high-end brands. On Quince's website, woven intrecciato handbags, which resemble Bottega Veneta's iconic designs, are showcased alongside price comparisons to their luxury counterparts.
Quince also frequently analyses luxury competitors’ best-selling items to identify opportunities for replication. “Data collection is crucial in our product development process,” says a Quince spokesperson. “Our team uses a variety of sources, including Google Trends, social media, and customer feedback, to understand the market and ensure we’re delivering what people want.”
Quince’s strategy is built on the belief that luxury can—and should—be more accessible. “Our founding team, with years of experience in luxury and DTC (direct-to-consumer) retail, knew that competitors add a 40–60% markup on similar products,” continues the spokesperson. “As costs in the luxury market become more transparent, consumers are less willing to accept these inflated prices.”
To that end, Quince works globally to source manufacturing partners that share their commitment to transparency, while innovating to keep costs down. Every product page on their site includes detailed information about materials, country of origin, and certifications for working conditions along the supply chain.
Luxury brands, on the other hand, have traditionally kept their manufacturing processes shrouded in secrecy. William Lasry, founder of Glass Factory, is working to change that.
Lasry travels the globe, visiting and spotlighting factories with superior craftsmanship and ethical practices across his social media platforms. While not all brands are doing their very best, he is sceptical about some companies' supposed connections to luxury factories, pointing out that these dupe brands frequently exploit this ambiguity for marketing purposes.
“There are many instances where a factory will produce a sample for a luxury brand,” Lasry explains. “Luxury brands often request samples from hundreds of factories, but in many cases, nothing materialises beyond the sample stage. The factory might then turn around and claim, ‘We’ve made samples for Gucci,’ even though no production deal was ever finalised.”
Petros Analytis, head of research at Glass Factory, agrees that it’s hard to draw the line. “Unless they let us come into the factories and see for ourselves, it’s hard to ascertain.”
Premium Tax
While transparency might be slowly improving, one thing the luxury market has always clung onto is its appeal. Conglomerates like LVMH and Kering built empires on the foundation of an alluring narrative—one that combines centuries of heritage with modern-day prestige. By blending Old World craftsmanship with the new-age glamour of celebrity culture, they made handbags, shoes, and clothing a gateway to an elite, exclusive world.
For a long time consumers were happy to pay big bucks to belong in this world. Perhaps unknowingly, they were buying not just a product but an experience. The true value of a designer label wasn't simply measured by the stitching or material, but by the feeling it evoked—the confidence boost, the social status, the feeling of exclusivity. “It’s a real skill to make a handbag into an object desired by millions of women, one that has so much meaning and can do so much for your self-confidence,” notes Sherwood.
Yet, behind the curtain of glamour, the reality of some products was very different. While consumers believed they were buying the pinnacle of luxury, what they were often getting was a product only marginally superior to midrange alternatives—and occasionally no better at all. The excessively high margins were less a reflection of quality and more a tax on the brands' appeal.
“They are the architects of their own problems,” continues Sherwood. “By making so much of their products not about the tangible product, but about the intangible aspects of the brands - those sexy ads, the celebs who carry your products, the stores, the glossy ads, the slogans, the heritage backstory, all that stuff that isn’t actually the product itself.”
In turn they’ve created an enormous gap between what consumers are actually paying for and the real value of the product. As these companies have increasingly pursued the ultra-wealthy, they’ve left a gap in the market that other brands, eager to capitalise, are starting to fill. “They know that the prices at the very top of luxury are too high to reflect the actual value,” Sherwood says. “But have turned these notable silhouettes and styles into desirable items that a dupe brand can free ride off of.”
Then, recently, the veneer began to crack even further. In March, Italian luxury brand Loro Piana became embroiled in scandal after an investigation revealed the material behind their $9,000 sweaters was sourced by low-paid workers in Peru. Just a few months later, in July, Italian prosecutors alleged sweatshop-like conditions in factories supplying certain products for high-end labels such as Dior and Armani. The revelations triggered outrage among consumers, many of whom had long trusted these brands to uphold the highest standards of craftsmanship and ethics.
Across online forums like the r/handbag subreddit, once-loyal customers voiced their disillusionment. For many, these scandals revealed that the luxury brands they idolised were not living up to their promises. Both Loro Piana and Dior have denied the allegations. However, The Business of Fashion revealed that Milan's public prosecutor said in a court document that they had found “an illegal practice so entrenched and proven [that it could] be considered part of a broader business policy exclusively aimed at increasing profit.” Neither company has been charged in relation to the probe.
Such reputational damage couldn’t have come at a worse time for luxury brands. Coupled with the rise of dupe culture, these scandals are forcing consumers to rethink their relationship with high-end goods. If craftsmanship is no longer exceptional, and ethical practices are called into question, what exactly are people paying for when they buy luxury?
Rebuilding the Dream
Recent sales figures underline just how far demand for luxury mega-brands has fallen from its post-pandemic highs. In July, some of the industry’s biggest players reported disappointing revenues for the second consecutive quarter. LVMH, the world’s leading luxury conglomerate, missed sales estimates, while Gucci’s parent company Kering, experienced a decline of 11%. Other major brands like Richemont and Burberry also reported disappointing figures, with first-quarter sales plummeting by a staggering 20%.
At the heart of luxury’s current struggles is the erosion of the very dream that once propelled the industry. The disconnect between the marketing mythology and the reality of production has left consumers feeling disillusioned, meaning the days of blindly paying a premium for a logo may be at risk.
The democratisation of information and consumer power through social media has played a huge part in this. Platforms like TikTok and Reddit are filled with conversations that challenge the industry's value proposition, which has made it so much harder for luxury brands to control their narrative.
To regain their position, Brittany Steiger, principal analyst of retail & eCommerce at Mintel says they will need to focus on what once made them so desirable—authenticity, superior craftsmanship, and a narrative of prestige that feels both aspirational and attainable. Some experts suggest that embracing more transparent practices and truly living up to their ethical and quality promises could also be the way forward. Brands that fail to do so, may find themselves increasingly irrelevant in a world where high-quality dupes continue to gain ground.
It’s clear that the old model of luxury has been disrupted, and it’s no longer just about price anymore. In the battle between heritage and value, consumers are asking more questions—and luxury brands must have better answers. And if they don’t, there’s a whole industry on the sidelines who do.
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crooked-wasteland · 9 months ago
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Keep in mind Amazon had nothing to do with funding for Hazbin. The show was finished by A24 in February 2023, and Hazbin had no distributor until the summer, hence missing Viv's proposed release date and her not even saying anything about the delay.
It's also quite curious that A24 funded and produced the entire show, yet hasn't promoted it at all. Really seems that production was hell behind the scenes, and considering the 4 years for 8 episodes and Viv's general attitude, I don't doubt that at all.
Won't be surprised if a Sweatbox-like documentary comes out about it in a few years with how awful production seems like it was.
That is why I say that calling Hazbin an "Amazon Show" is tantamount to misinformation. Amazon is merely the streaming service who have a contract with the production company, in this case A24. They buy the license to the show, which can vary in length. It's why Netflix loses shows from their library all the time. Additionally, overseas licensing is often cheaper (why the Japanese Netflix had shows like Kung Fu Panda while American Netflix didn't). So the contracts are more like leasing agreements and they may renew them or lose them after that time.
A24 has preferential treatment with Amazon. Amazon hosts almost all of A24's library and it's a bit of a sweetheart deal between the studio and streaming service. It's why I say that it seems so weird that it took so long to get a streaming service for the series.
In regards to advertising, A24 doesn't actually do much advertising. Think how you heard about Midsomner and Talk To Me, usually from YouTubers. People who make videos about the films, social media posts, etc. That isn't a buh, that is the A24 model. They keep their films cheap by not advertising. They just don't do that. So the fact Medrano had a historical theatre marquee for her advertising is outside the norm. Not just in its sheer impotence as a marketing strategy, but also for A24 as a studio. That either had to come out of the budget for the series (explaining why the last episode was unable to be finished) or Medrano's personal income, which we can safely assume did not happen.
Additionally, Amazon also has rules they usually follow (which were broken for Medrano) in that they do not advertise shows until after they air on the platform.
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