#but yeah no having to do that math all throughout the campaign is paying off here!

[your-turn-to-role]

i'm also really loving the attention to detail here of when percy picks up a gun that's not his, he gets four shots and then he tosses it (presumably because these aren't his guns and he doesn't have the correct ammo for them on hand)

it's really reminding me of this (from when percy has one of his arms cut off in search for grog to fulfill scanlan's one off joke in the finale)

[isolemnlyswearpevensie]

Lightning in a Bottle | Edmund Pevensie x Reader

Warnings: None :)

Time/Era: Modern AU

Word Count: 2.6k

Summary: Music is Edmund’s love language, apparently. 

Request: Hey! Could you possibly do a cute high school au with Edmund? Maybe they’re both crushing on each other and everyone knows except themselves, anything you wanna do really haha 😂 thanksss :)

A/N: Thanks for the request!!  God, I love Edmund so much. And here, we have indie boi Ed. This oneshot is inspired by  Electric Love by Børns. (Specifically, the video linked) This is one of my favorite songs, and I thought it fit the indie-main-character-high-school vibe :) I didn’t really nail the “everyone knows but them” thing, but still crushes! Enjoy ~

masterlist | here is a playlist of the songs in the mixtape mentioned | read on ao3

Edmund Pevensie was obsessed with listening to music, particularly with old musical technology. While it wasn’t uncommon to have a fascination with cassette tapes or vinyl records, it hit a special chord within Edmund’s heart. Something about listening to music, old and new, on the outdated tech made the music sound better, hit harder, and stick in his mind better. He was the type of guy who took the AUX on long car rides to play one of his thousand Spotify playlists. 

Another notable thing about Edmund was that he was very intelligent with very high standards for himself. He was a natural at academics, having been in advanced classes since he was young, and he was the guy everyone hated in math class. After dozing off in class, and mouthing off to the teacher every now and again, he still came out as the teacher’s favorite and a straight-A student. 

The majority of the time, though, he tended to keep to himself. While he was genuinely liked by his peers and was rather charming, he didn’t really consider anyone his friend. Unlike his older brother, Peter, he liked to remain closer to the shadows with earbuds in his ears. He knew he could never fill his brother’s shoes; Peter had basically come into Cair Paravel High School to be captain of the soccer team. He was so good that even though his grades were subpar at best, he received a full-ride scholarship to Archenland University to study sports medicine and play on their soccer team. 

Then there was his older sister, Susan, who won her Student Body President campaign by a landslide. Everyone liked Susan; she was patient, gentle, and got along with pretty much everyone. She too got a pretty large scholarship to Beruna State College and is double majoring in child education and European history. 

Finally, there was Edmund’s little sister, Lucy. She was only a freshman at Cair Paravel, and very into student council. Edmund thought she was practically made to be an ASB kid; she was excited, friendly, and much too kind. Lucy made the switch to high school seamlessly and had a big group of friends by the time the final bell rang on the first day. 

Edmund was a senior now and he couldn’t wait to get out of high school. The people were unintelligent, he was constantly compared to his siblings and he was ready to start his life. Edmund had high ambitions to become a lawyer, specifically criminal law. He didn’t really have much to leave behind at this school, so he was just trying to get through it as soon as possible.

One thing he would miss was the quiet girl that sat behind him in his music appreciation class. Edmund didn’t really want to take the class, but at the last minute, he discovered he needed to fulfill an arts credit to graduate. He appreciated music and liked easy classes, so he chose this one. Little did he know it was mostly analyzing classical pieces. 

Y/N was super cute in Edmund’s eyes. She always mumbled sarcastic comments whenever their easily excitable teacher, Mr. Tumnus, would stretch when over-analyzing a stanza of music. By the time October passed, Edmund had grown quite fond of the girl. She almost always was reading a comic book of some sort instead of paying attention in class. Y/N even ended up lending Edmund a few for his viewing pleasures; he always made sure to return them in the exact condition he received them. Batman seemed to Y/N’s favorite. 

Y/N loved watching Edmund write. He held his pencil wrong and always had ink smudged all over his hand. Maybe it was because he was a leftie, or maybe it was because he wrote too fast. Probably a little bit of both. His handwriting was also weirdly slanted to the right, which didn’t make any sense to Y/N. He was left-handed but his letters slanted to the right? Not the mention how half of it was in cursive and half of it was in print. It was definitely messy but, oddly enough, still intelligible. 

“What are you listening to?” Y/N asked Edmund. “Better not be Christmas music. Christmas was last month.”

Edmund pulled an earbud out of his left ear and turned so he was sitting horizontally in his chair. He leaned an arm on the top of her desk and grinned. “Currently, I’m listening to Can I Call You Tonight? By Dayglow. What are you reading?” 

“Currently, I’m reading Volume 1 of The New Teen Titans,” Y/N copied Edmund. “I’ve never heard of Dayglow, are they good?” 

Edmund smiled, offering her his earbuds. “Listen and see for yourself.” 

As she listened Edmund searched her face for any clue to what she’s thinking. Her face housed a small smile so he concluded that she enjoyed it. Once the song ended, she took out one of his earbuds and placed it on her desk. 

“I like it,” She concluded, listening to the next song. 

“Good, so do I. It fits my mood for today.”

“What’s got you so happy today? You have a great way of showing happiness, by the way.” Edmund was dressed in all black with his hood up. Edmund rolled his eyes. 

“What I can’t be in a good mood?” 

“I never said that, Pevensie. You just look very Edmund-y today.” Y/N pulled the other earbud out of her head and held them out to him.

“No, keep listening. I’ll play some music for you throughout class and maybe you can tell me what you think at the end?” He pulled his hood off of his head and smoothed out his hair. “And what do you mean Edmund-y?”

“I don’t know, all black, hood up, dead look in your eyes.” 

“I don’t have a dead look in my eyes!” Y/N giggled at her own joke. “Just for that, I’m going to take this.” He snatched the open comic book that laid open on her desk. 

For the remainder of the class, Edmund dictated what Y/N listened to from his phone. He played everything from The Beatles, to The 1975, to COIN, to Duran Duran. Every now and then, Edmund would peek his head back to see her eyes glued to the back of his head. Her body swayed to the music almost lazily, and a smile graced her features. For some reason that made his stomach feel fuzzy. 

She returned his earbuds at the end of class, and he returned her comic. 

“That was fun,” Y/N complimented, shoving her materials into her bag. “I like the get better song you played.”

“I Wanna Get Better by Bleachers,” Edmund corrected her as they left the classroom. Music Appreciation was the class of the day for them, seeing as they were seniors who left at lunch, so the two started making their way towards the parking lot. 

“You have to meet your sister right?” Y/N asks, pulling out her I.D. so she could leave campus. “The really sweet freshman girl? Honestly, you two are so different I wouldn’t have guessed you were siblings.” 

“Oh, Lucy, yeah. We grab lunch every Thursday before I drop her back off for the remainder of her classes.” The two showed their I.D.’s to the campus aid and walked into the parking lot. 

“That’s sweet. We should grab lunch sometime, or something. It could be fun! We could do our analysis questions about Bach.” Y/N started to walk in the opposite direction and Edmund felt his cheeks warm. Luckily, Y/N’s back was now towards him. 

“Yeah, sure. Don Giovanni, right?” 

Y/N’s laughter could be heard as she grew further away. “That’s Motzart, Pevensie!”

Edmund shook his head and met Lucy. She was leaning against his car looking bored. 

“Who was that? Is that your girlfriend?” Lucy asks, opening the door once Edmund unlocks the car. This made his cheeks flush more. 

“No, she’s just the girl that sits behind me in Tumnus,” Edmund puts the key in the ignition and starts the engine. 

“Then why are you blushing?”

“I’m not, Lucy. It’s just hot in the car, it’s been sitting out here for ages.”

~

 One day in the middle of March when Y/N walked into Music Appreciation, she noticed a small rectangle box on her desk. Upon opening it, she found a cassette and a note. The note looked as if it was typed using a typewriter. 

Y/N,

I’m not very good when it comes to words, but I’m good when it comes to music. Hopefully, this says it all. Enjoy, my love. 

Side A //

Electric Love / Børns

I Love You So / The Walters

Fallingforyou / The 1975

Your Song /  Elton John

Someone To You / BANNERS

Side B //

Babe, Can I Call? / The Hunna

Tonight (I Wish I Was Your Boy) / The 1975

Luv, Hold Me Down / Drowners

love somebody like you / joan

TV Dream / Larkins

Y/N didn’t recognize most of the songs, but just reading the titles made her blush. 

“Mr. Tumnus? Did you happen to see who left this on my desk?” She held up the cassette so he could see. He shook his head. 

“No, sorry.”

Other students started to trickle in and soon the bell rang, no trace of Edmund. It wasn’t uncommon for him to skip this class, it was basically pointless, but it made Y/N sad every time he wasn’t there. 

The door swings open and a drenched Edmund steps into the classroom. Without even looking up, Mr. Tumnus addresses him. 

“You’re late again, Mr. Pevensie.”

“Sorry, I got stuck behind a group of Sophmore girls who wouldn’t move.”

“In the rain?” Mr. Tumnus raised an eyebrow.

“No, if it was in the rain I would be wet right now, sir.”

He plopped into his seat and started raking his hands through his wet hair. His cheeks were slightly rosey, as were his nose. His lips were pinker than usual and they stayed slightly parted. Hair stuck to his forehead as he ran his fingers ran through it and the hair on the nape of his neck dripped down his back. Y/N had to stop herself from staring at him with her jaw unhinged. 

“What’s that?” He whispered, noticing the open present on Y/N’s desk. He had taken up sitting horizontal in his chair at all times so he could more easily talk to Y/N. 

“It’s a mixtape. It was left on my desk when I got here,” Y/N responded and handed him the note. Edmund took it and began to read; his eyes scanned the paper and his lips moved slightly as he read. Y/N couldn’t help her this time, so she allowed herself to stare. His lips were always so pink and so puffy. She fantasized about how soft they must be. 

“Wow, looks like someone really likes you,” He comments, placing the paper back on her desk. “Do you have a cassette player?”

Y/N didn’t even consider that. Who the hell has a cassette player in the year 2020? Apparently, her answer was evident on her face, and Edmund chuckles. He reaches into his bag and pulls out a walkman and a pair of earbuds. 

“Here, you can have mine. I got a new one last month and I don’t really use this one as much.”

Oh, Edmund has a cassette player in the year 2020. 

Y/N smiled, taking the player from his hand. “Thanks, Ed.”

“Wouldn’t want you to miss out on those songs. Whoever made that has good taste, you’re lucky.” 

~

When Y/N got home tonight, she took out her walkman. It sat easily in her palm, just big enough for the cassette to fit inside. On the bottom, “E.P.” was scratched into the plastic. She smiled and put her mixtape inside. 

As she listened, she couldn’t help but let her mind wander to Edmund. They had grown much closer in the past few months, even going lengths to hang out outside of school. Y/N learned that not only was Edmund extremely intelligent, but he was the funniest person Y/N had ever met. He always had a sarcastic comeback or joke to offer her, no matter the subject. He had also let many of his walls down, letting Y/N get to know him better. It all felt so comfortable and natural. No longer was he just the cute guy from Music Appreciation, but he was the pain in the ass that Y/N had fallen for. And Y/N had fallen hard. 

Against her first impression of the mixtape, Y/N had actually heard all of these songs. After the first day in January, Edmund had lent her his earbuds near-daily and she would listen to whatever he played for her. Her eyes widened. 

Why would Edmund carry around a cassette player he didn’t use? And to school for that matter? And the note; it was typed because Edmund had such distinct handwriting! Y/N rewound the cassette and listened to it again. Why didn’t she realize in the moment?

~

“Hello, Y/N,” Edmund greeted in the parking lot the morning, he happened to park next to Y/N. He gripped the coffee in his hand and got his backpack in the trunk. “How are you on this fine morning?”

“Tired, I stayed up, like, half the night listening to that cassette I got yesterday.” Y/N slung her own backpack over her shoulder. He closed his trunk and locked his car. 

“Yeah? And what did you think?” The two started walking towards the building. 

“I thought that the songs all sounded oddly familiar.”

Edmund took a long sip of his coffee. “Like you’ve heard them before?” 

“Mmhm,” Y/N hummed and walked onto campus. She held one of the straps of her backpack as she walked. “Almost as if this dumbass guy I know played them for me a while back,” Y/N’s voice was teasing and light. 

“Yeah? Who is this guy?” Y/N stopped walking and looked up at Edmund. 

“Thanks for the mixtape, Ed.” 

“Whaaaat...just because this guy has great taste in love songs doesn’t mean it was me. I’m flattered though, really,” Edmund took another long sip of his coffee. 

“Oh, what a pity. I actually got excited when I figured out it was you. Considering normal people don’t just carry cassette players in their backpacks. Especially not ones they don’t use anymore.” Y/N’s voice was thick with sarcasm. 

“Excited?”

“Yeah. I’ve kinda liked that Edmund guy for a while, but he doesn’t like me back so…”  

“You like me back?” Edmund was grinning from ear to ear. 

“Yes, babe, I like you back. I have since October since I started letting you borrow my comics,”

Edmund placed his coffee on a bench and pulled Y/N closer to him by the hips. 

“October, huh?” Y/N smiled bashfully at Edmund’s tone but nodded. 

“What? You’re cute, I couldn’t help myself. Plus, now you make me cute mixtapes.”

Edmund leans down and places his lips against hers. They were just as soft as she had imagined. Y/N wrapped her arms around his neck, her fingers quickly finding the hairs at the nape of his neck. He pulls away and leans his forehead against hers. 

“Be my girlfriend, then?”

“You nerd,” Y/N took a small step forwards and pecked his lips again. “I would love to.”

[stormbornspawn]

Winterfell - Season 8, Episode 1 Review

My thoughts on every (I think every? let me know if I missed any) scene from the Season 8 premiere episode.

Arrival - there was nothing wrong with this scene at all. Everything about it was expected. The northerners being apprehensive is exactly what I anticipated. Give it up for Jon and Dany looking regal AF in this scene. Good lord. Arya watching this whole scene play out was really great as a call back to season 1. Love the proud mama look from Dany as her babies fly overhead and scare the living shit out of everyone below. And did you notice her hair is in the shape of a heart? Tyrion and Varys banter is always welcomed and encouraged.

Winterfell courtyard - frosty is the only word that really feels right here. Dany’s trying to make a good impression and doesn’t get pressed when nobody kneels. Jon bent the knee - they should be on their knees, but no worries. She’s gonna overlook that cuz it’s her boo-thang’s family. All in good time. Bran coming up with the - we have no time for this - and dropping the Viserion bomb was way too rushed. This is the first issue I have with this episode. Dany’s dragons are often referred to as her children, yet hearing that one of them has been enslaved is completely glossed over and cut to next scene. This should have been a much bigger deal. Not just for Dany, but for everyone. Jon should have needed to take her somewhere to console her...you know, somewhere private...

The Great Hall - how many times does JOn have to remind these people that they are going to die without Dany’s help? Do they not believe him? I realize there are only a few people that have actually seen the army of the dead, but come on. I don’t expect anyone to be swearing fealty to Dany at this point, but a modicum of appreciation would be nice. She abandoned her campaign for this war and lost a dragon. Why did nobody bring this up? Lyanna Mormont needs to sit down - she almost called Jon a bastard and I was about to come up out of my chair. Sansa whinging about food - like, you knew they were coming and you are just now concerned about this? Dany holding her composure through that took some serious control. Her little clap back was good - whatever they want - that’s right, because they’re goddam dragons. I did like that Jon and Dany seemed to inch closer and closer to each other throughout the scene and the little look while Tyrion was talking was cute. Tyrion was well-intentioned, but they still won’t listen.

Sansa and Tyrion - I was waiting for this reunion and it did not disappoint. I would have liked to see Tyrion quell some of Sansa’s concerns as it relates to Dany. I was a tad concerned about the side eye that Bran was giving Tyrion at the end. Bran knows some things, so I’m curious what goods he has on Tyrion.

Jon & Arya - LOVE LOVE LOVE it. I was prepared to be underwhelmed here, but her jumping into Jon’s arms was everything I needed. The talk about family and Sansa being the smartest person Arya knows - yeah, didn’t see Arya siding with Sansa over Jon, but I get it. How is that dynamic of supporting family going to play out when it’s public knowledge that Jon is not their brother, but a cousin? I was also a little miffed that nobody brought up Littlefinger and that Dany and Arya were not formally introduced.

Euron/Yara/Cersei/Theon/GC - This whole segment of the show was just okay for me. I didn’t care for the dialogue. I love Pilou as an actor, but some of his lines were just cringe - I’m gonna put a prince in your belly. Like, wtf? I kind of felt a little bad for Cersei (well, not really) that she had to sleep with him and Lena brought the power in the after math of that scene. She’s brilliant and it will be the travesty of the year if she doesn’t finally get her Emmy. Theon finally rescuing Yara and making the decision to go and fight for the Starks - let’s get that ball rolling...even though I really enjoy Yara, I don’t think we will see her until way later in the season. The GC - and no elephants - wtf? Well, whatever...I would have rather had Ghost - and that’s the second big thing wrong with this episode. There was plenty of time.

Bronn - why? Completely unnecessary to have all the tits and ass in this episode. I know it’s classic GOT, but we are all over that element, I think, and it could have easily been him in a brothel and Qyburn comes to see him without all that sexposition. I don’t like the crossbow thing especially with all the talk about Dany getting hit with an arrow or a well-placed bolt.

Davos/Tyrion/Varys - can we give it up for Davos finally speaking the truth - Dany is a just woman and Jon is an honorable man - yes, please. Get married, make babies, and save the realm. Why Varys and Tyrion weren’t all over that - I don’t know. Tyrion wasn’t completely opposed to it, but Varys seemed rather extra cynical just then.

Jon & Dany - a lot to break down in this scene. Dany knows Sansa hates her and is really concerned that if she can’t even get her to respect her than the north is not going to fall in line either - that’s my interpretation of the scene. Jon saying that Sansa didn’t like them when they were growing up either was cute. Now, why in the hell are my baby dragons not eating? They hate the north? Or maybe, just maybe, they can sense that their momma isnt quite welcome there and they are feeling that emotion. I am shook that Jon got to ride the dragon (well, another one ;)) before learning about his Targ history. I saw this scene as Dany really letting him know, babe, I love you and I am willing to let you babysit my kids if needed. That 1000 years comment is coming back around again for sure. That waterfall and smooching scene was not for me - I ship them and know they are in love - that scene was for anyone that didn’t really pay attention in season 7 or read any interviews from anyone ever to just solidify that they are truly in love. Okay - it was for me too - I’m on my 3,487th rewatch. My prediction for why the dragons are acting funny - they know momma is carrying that man’s baby and they are overprotective. @me

Jon & Sansa - Sansa, why? All these two do is argue and it’s starting to piss me off. She says she trusts Jon and has faith in him, but then doesn’t trust Jon and has no faith in his decisions. They needed Dany and her armies and dragons and he got her to come there. This is why he left in the first place. She does have a valid question though - did you bend the knee for the north or because you love her? It’s a legit question, JON!! Answer. It’s both. That is the big theme of this season - love versus duty - and Jon can do both and will need to balance them both.

Arya/Gendry/Hound - the Hound and Arya was hysterical and I love the banter between Arya and Gendry. It’s like they picked up right where they left off. Can’t wait to see where this goes.

Dany/Sam/Jorah - This is tough for me. I am a Dany stan through and through, but I did not agree with her decision to burn the Tarly’s. At least not both of them. I do find it hypocritical when people chastise her for something that men have done for ages and hold her to a different standard though. I didn’t care for what she did, but I understand it. Sam’s reaction was expected and I do feel very sorry for him. I wish Dany had exhibited a little bit of remorse. Even if she wasn’t sorry, knowing he is JOn’s best friend, should have made her say - I’m so sorry. Just something.

The Reveal - I hated everything about this. Sam didn’t tell Jon as a friend. He told him in a fit of rage to try and turn Jon against Dany. I’m not okay with this. Jon wasn’t having it either. Jon executed Janos Slynt for much less. And Sam is the same person who told Jon they needed Roose BOlton’s help after the Red Wedding and told Olly to forget about his family being slaughtered by the Wildings. It’s a bit different when it’s your own family, but double standards much? Jon wasn’t having it, so I’m good with that - he’s still gonna have some words with his queen later. The reveal pissed me off because I think Sam should have come at it from a place of tenderness and instead it was bitterness about Dany and this news is gonna fuck her up. He doesn’t know they are together and he doesn’t really know her. I was pissed AF with the line - you gave up your crown for your people - would she do the same? Okay - when is someone going to bring up the fact that Jon bent the knee AFTER she agreed to fight for the north? And, please - she abandoned her fight for King’s Landing to turn her armies north and help fight. So, yeah, she would. This was the scene I was most disappointed with. John and Kit did a great job, but the writing was atrocious. All I can see is that they are setting this episode up to carry all the angst forward until the Night King is knocking on their door and then - just as Jon said - it won’t matter.

Umber - what the actual fuck? But I’m glad to see Tormund, Beric, and Edd.

Jaime/Bran - he’s waiting for an old friend!! GAAAHHHH!! I can’t wait to see the shit storm that his presence is going to bring in episode 2. That preview got my dragon momma heated.

Overall, I’d give the episode a 7/10. It was definitely not the strongest episode in the series and I blame that on choppy transitions and weird almost campy dialogue. Episode two better bring a little more grounding to the show, because I was not overly impressed with those 54 minutes. There were some great things that happened - dragon date, arrival, reunions, and how much was my girl Dany smiling this episode?? I’ve never seen her smile this much in seven seasons. Guess a good dicking down and falling in love will do that to you. The dialogue and lack of timeline really killed it for me though. As well as the glossing over of what I thought were really important storylines.

Let me know if you want to discuss.

[lesbianlametron]

It Wasn’t Over

Author: asliverofhope-the-fangirl

Rating: Teen

Warnings: None

Summary: Yuuri and Victor had attended the same university and dated in college. Because of their schedules and careers, they decided to break up right before graduation. Two years later they meet by chance at the train station.

((I swear this was cuter in my head and it didn’t come out right. :( Of course I’m late on the first day and it’s already two hours into February 8th where I live...I might continue this and write a prequel and a sequel on my AO3))

Victuuri Week day 1 Surprise/Other Career - Pianist Yuuri and Model Victor

             Yuuri walked into the train station, but he wasn’t mentally present. He chewed his lip as his mind reflected on his day. The competition went well, but he could have done better. If he had only not made that one mistake in his playing, he would have scored higher. He could have gotten first place, but once again, his nerves had gotten the best of him. He tried to remember the last time he played with confidence. Victor’s face flashed in his mind and he remembered. Because of Victor, he had confidence in his playing. No one had ever believed in him the way Victor had. Losing Victor had been detrimental to his piano career. Their break up was mutual, but he always suspected it was his fault. They had both become busy, but he could have fought harder.

             “Yuuri?”

             There was question and disbelief in the tone, but it didn’t jar Yuuri from his thoughts yet.

             “Yuuri Katsuki!”

             Yuuri looked around for the source of the voice and turned around to see a silver haired male sitting on the bench behind him. His breath caught in his throat when his mind registered that it was Victor calling his name. This was his normal Monday commute, but he had never run into Victor at the station before. He was so surprised that it took him a minute to approach Victor.

             “V-Victor? Wow. What are you doing here?” He walked up to him, but kept some distance between them.

             Victor could tell immediately that their dynamic was different. Yuuri didn’t move to hug him and the distance between them was standard for friends. Then again, Yuuri had never been the physically affectionate one, but he warmed up—or more gotten used to it—because of Victor’s constant craving for touch. Time, as it did, had changed their relationship. It had been two years since they had last seen each other. They had faded out during their final year of university because of mutual busyness. They were both going toward different careers and Victor, to a different city all together. It was a mutual break up, but for Victor, it wasn’t over. He could feel it in the excitement bubbling in his chest. It wasn’t just because of the surprise of seeing Yuuri again. It was the exhilaration, the shortness of breath, that always accompanied him when he was around Yuuri in the past.

             Normally, Victor took the train right before this one or right after, but never this one. If he had known Yuuri took this train, he would have switched his schedule a long time ago. He thought his eyes were deceiving him when he saw Yuuri walk into the station. Yuuri had been biting his lip and spacing out. That habit was trademark of his Yuuri and it stirred a fond nostalgia within Victor. He’d seen that look many times throughout their relationship.

             From the first time, they had met, Yuuri had surprised him. They had a mutual math class, which Yuuri was great at and Victor was a bit mediocre. If Victor had any interest in math, he could have excelled, but he didn’t mind only getting a B in the class. He had only seen Yuuri in math class and wrote him off as a math nerd. It wasn’t until he had taken a short cut through the Fine Arts building that he heard it. The melody was equally as complicated as it was alluring. Victor felt his heartrate spike and his pace quickened as he searched for the source of the beautiful music. There, playing a grand piano with such graceful ease, was Yuuri Katsuki. The boy, he had wrote off as average looking, was completely stunning when he played. He had brushed his hair out his face and discarded his glasses. His long, graceful fingers played a piece that took Victor’s breath away. Yuuri had his eyes closed, but his face held an expression of pure bliss. Not once in his life had Victor felt that way and he was completely drawn to Yuuri. That was the day Victor fell in love.

             In this moment, seeing Yuuri again, Victor was surprised in just the same way. “I’m on my way back from work. I actually don’t usually take this train, but I was running a bit early for the late train, so here I am. Do you always take this one?”

             Yuuri nodded and smiled a little. Victor looked a bit older, but all in all, he was still the same. “Yes. If I don’t have a competition, I would leave my studio at this time.”

             “Well, it’s so good to see you, Yuuri! We should definitely sit together.” Victor stood and led the way onto the train. Yuuri, still in a bit of a daze, followed Victor onto the train. He let Victor lead and pick seats out for them. This was all still so surreal. Normally, this commute was long and boring since he was the last of twelve stops, but now he couldn’t help but be a little happy for Victor’s company. Being with Victor was easy and natural. He settled into his seat, being very conscious that he wasn’t touching Victor even in the slightest. He couldn’t pretend that time hadn’t changed their relationship.

             “So, what are you doing now? I thought you moved?” Yuuri wasn’t just trying to make small talk, he was honestly curious and hoped Victor would make this a habit. Mondays were long days and maybe they could always meet on the train like this.

             “I switched modeling agencies and this one happened to be located here. I decided to live outside of the city because I found this great apartment for half of what I was paying for my last place. Also, it’s near the zoo! How exciting is that?”

             Yuuri smiled and was generally happy for Victor. That excitement of Victor’s had always been contagious. “It is exciting. Oh! I did see your latest campaign, no wonder the background looked familiar.”

             “Yeah? Well my swimsuit ads will be coming out soon so be on the lookout for those.” Victor winked and nudged Yuuri who blushed at the thought. The light dusting of pink on his cheeks made Victor smile. Yuuri was still the same and they were able to talk like they used to. “Are you still playing?”

             Yuuri let out a sigh and his shoulders dropped. “I am, but the local competitions aren’t really going as I planned.”

             “You were always nervous when it came to playing in front of others. If only the judges could hear you when no one else is around. Your compositions always took my breath away. They told such beautiful stories and I always enjoyed just listening to you play.” Victor thought of the first time he heard Yuuri play and felt the butterflies in his stomach. “Now that we live in the same area again, I should come by one of your showcases. Maybe you’d do better.” Victor teased him and Yuuri gave him a playful glare. “You always played so beautifully when I was there.”

             Yuuri’s breath hitched in his throat at the last part. I only played like that because I was in love with you. I felt more relaxed when you were there because you always made me feel like I was the best. You never raved about the other competitors even when I tried to tell you how much better they were than me. “Maybe, I’m not as good as you remember. If I were that good, an orchestra or choir or even a club would have picked me up by now.”

             “Don’t you say that! You were always incredible, but you tended to lose your confidence in front of the crowd. I bet you could be great! You were unbeatable at our university competitions.”

             Yuuri bit his lip. There it was. That same fierce loyalty and belief surfaced Victor’s eyes and his voice just like when they had been dating. Victor wasn’t like that for just anyone, but when he cared, he put his all into the other person. It made Yuuri’s heart start pounding and the feelings he tried to push aside, resurfaced once again. Victor was now a famous model. Every magazine had wanted him on the cover. He starred in commercials and had his own online fan club. Victor had always been expressive and dynamic and of course those traits made him one of the most sought after models. He didn’t need to waste his time worrying about a grade B pianist who only had confidence when Victor had been in his life.

             “So, who’s the swimsuit campaign for?” Yuuri changed the topic, trying to shift the focus from himself. He didn’t miss the disappointment in Victor’s expression and right now he wished Victor wasn’t so transparent.

             “Calvin Klein. It’ll be on billboards all over the city. It’s actually going to be the biggest job I’ve ever done.” Victor brought his enthusiasm back, but his eyes told all. He was still bothered by Yuuri being self-deprecating. He had helped with that once and he knew Yuuri could be great. He of course put on a show, but he had switched agencies to be close to Yuuri again. No one had ever compared to thrill of being in love with Yuuri and Victor had grown bored of modeling in a city where he knew no one. He had made friends and more money than he needed, but without Yuuri, it grew stale.

             “Calvin Klein? Are you kidding? That’s a huge name! That’s incredible Victor. Of course, you’d be able to book a big job like that. I always thought you were handsome and you make a great model.” Yuuri realized he got carried away with excitement and turned his head away to hide his embarrassment. He couldn’t just pretend they hadn’t broken up. He couldn’t pretend that everything wasn’t different now. They had just been catching up. There was no way Victor still felt the same.

             Victor had to bite the inside of cheek to stop himself from crying out in pure, giddy, joy. Yuuri had called him handsome. It may have been in the way most people did, but to him, it didn’t feel the same. The way Yuuri had reacted to his own words had begged to differ. He was about to say something when the intercom interrupted him. It had announced his stop. “Oh, that’s me. I have get ready to get off. I might have to make this train part of my Monday rountine.” Victor winked. “Bye Yuuri, I’m happy I ran into you.”

             Yuuri watched him go and his heart ached. He didn’t want it to be over. Not again. Not this time. He could change things. He could put himself out there. These feelings had never left him and he had to know if they still went both ways. If Victor refused him, at least he could switch trains. He didn’t have to stay in his studio so late. If he needed to, he could avoid Victor. He hadn’t wanted to end it. It wasn’t over for him then and it still wasn’t over. “Victor! Wait!” He stood up from his seat and followed Victor to the train doors.

             Victor heard the desperate tone of Yuuri’s voice and his heart started pounding all over again. Maybe it hadn’t just been him. Maybe their break up hadn’t felt real to Yuuri either. “Yuuri, this is my stop.” He was hesitant, but barely. Internally he wanted to kiss Yuuri.

             “The zoo! I’ve actually never been to that one. Maybe we could go together soon when we both have days off.”

             It could have been a casual inviation, but Victor knew it wasn’t. He remembered the first time Yuuri had asked him on a date. It had been just as choppy and nervous as this one had been. Yuuri had blurted it out and then shut his eyes tight as if he was waiting for rejection. “I’d like that. I’ll call you, your number’s still the same, right?” Yuuri’s eyes snapped open and his face lit up in the same way it did when Victor had agreed to their first date. It made Victor happy and gave him the urge to kiss Yuuri again, but he would wait. Now wasn’t the time.

             “Yes!”

             “The doors are about to close”

             The intercom had cut Victor off again and forced him to leave. Next time. He would meet Yuuri next Monday and they could plan their date. “I look forward to more Victor and Yuuri train adventures. See you soon.” Victor wiggled his fingers at Yuuri and slipped out just as the doors closed. Yuuri watched Victor’s figure disappear and he was the happiest he’d been in months. This had been the best surprise and he couldn’t stop the cheesy smile that had found his way onto his face. Victor’s ‘see you soon’ hadn’t just been a casual goodbye, but a promise for the future.

[infinityknight25]

Avengers Illuminati: Oval Office part 3

"Our last canidate is an independent. Please welcome Doctor Stephen Strange." Strange walked toward his circle of candles and say down beginning to meditate. Strange was in his blue gi and wearing his red cape of levitation. Around his neck was the necklace the eye of agamotto. A necklace that had a green glow coming from it's center that allowed Strange to cast different spells.  Strange was a middle aged man with white hair streaks above both ears and a goatee. "Our first question will be for Doctor Strange. Why the circle of candles and the meditation?" asked Carlisle. Strange got up and stepped forward. "The meditation circle is to help me keep a clear mind and focus on the answers of my formidable opponents." Strange then receeded back to his circle. "Our next question is for all of the canidates. What is your view of our current healthcare system? Mr. Groening you are first. "Our current healthcare program is not beneficial to our country. People are struggling to get by and can't afford to get medicines or even see a specialist if need be. So we are going to reform it." Patterson finished and sat down. "Thank you. Mr. Ross you are up next." Said Jameson. "I would like to begin with saying that how can we know that Strange doesn't have everyone under a spell right now getting you all to side with him? How do we know that these "super heroes" are playing fair? Anyway onto the question at hand. The great president of our nation wished for healthcare for everyone. We pretty much have it. We made it illegal for you to not have it and things seem to be better than ever. My adversaries wish to spin yarns and CAST SPELLS about how it's not adequate and you people are being charged too much and getting worse healthcare. We of the democratic party don't see it that way. Things are great don't let these people try to fool you." Ross said. "Thank you. Doctor Strange it's your chance to speak on the topic of the country's healthcare." Said Carlisle. "Thank you. So we are going to continue the mud slinging huh?" Strange said looking toward Ross. "I'm sorry I'm not as quiet on the matter as Professor Xavier. But Cmon! I mean I supported you when you ran for governor of New York. I gave your campaign money and spoke with you as a friend several times. I'm sorry onto the topic. Our healthcare in this country is a joke. Being a former nerosurgeon I've seen good healthcare and I've seen bad. And people our current healthcare is the worst.  We will open the trade market on healthcare making more competition between companies and set caps on how much an insurance company can charge followed by random audits on the companies to make sure they arent just charging people the maximum just cause they can. Our America will be a healthy and better America for everyone." A loud applause errupted from the crowd. Questions continued from the mouth of Jameson Carlisle. During the course of the debate the new found team were spread out around the auditorium as well as the rest of the building. Standing off to the right of the stage was Wolverine. He began speaking into his commuication device on his chest. "How we looking from up top Hawkeye?" asked the black and yellow grabbed warrior. "Everything looks good from up here." Hawkeye reported back. He was standing on a catwalk above the auditorium observing the crowd and stage. "A-Bomb check in." Commanded Wolverine. "Top floor is on fleek." Responded the blue hulk. "Never say that again or I will show you just how penetrable your impenetrable skin really is." Replied wolverine in a very aggravated tone. "Yes sir. The top floor is secure sir." Said A-Bomb. "War machine how we looking out front." War machine was flying around the front of the building in his steel colored iron man like suit. "Everything is good up here." War machine replied. "Owens hows things in the back?" Owens was sitting on a bench behind the auditorium. Staring at a church across the street. "Yeah we're good." "Our second to last question is. Throughout the campaign trail the republican and democratic parties have focused more on revealing scandals and pointing the finger at the other candidates. Why is that? Mr. Ross we will start with you." Jameson said. "Jameson while it's been a nasty fought campaign on the two sides who have a chance at winning this election. People need to know about the bad politicians who are running for office and who  the good ones are. These two people up here with me today are secretive, back door dealing, war mongering , rascist, mutant and hero supremacist monsters who as Mrs. Williams pointed out will do anything to get the uneducated vote of the brain dead blue collars who go work the dimwitted jobs. They aren't fooling the REAL people of america. Those who want freedom to marry whoever they want and be able to choose what they do with their bodies. An America with Monica Williams at the helm is a great one." Tom Ross walked back to his seat with a cocky strut. "Mr. Groening it is your turn to answer the question." said Jameson. "Ladies and gentlemen. This man just stood up here and spewed putrid hate and lies. Let us not forget that his running mate has had more scandals than you can shake a stick at.  Remember how she faced trial for being linked to the murder of several polticians who were going to go against her and our current presidents plans to enforce several of their new laws. This coming from a MUTANT mercenary that calls him self Deadpool. Who claims and has scribbled in his so called leger which somehow this piece of evidence got thrown out of the case. Which in turn set her free she is currently under investigation. And this so called "HERO" Doctor Strange has he done his civic duties? Has he served on a jury? Paid his taxes?  He even admitted to backing Tom Ross for governor of New York a term which saw the mob take over and the increase in HERO activity from Spiderman and the vigilante Frank Castle better known as the Punisher. Now this was before he became the Doctor Strange we know now. Then he was still just a neurosurgeon who was a DEVOUT democrat. How do we not know these two aren't working together? That if you vote for one your still getting what you would if you voted for the other. These two are not safe. They will not do what it takes to keep this nation safe." Groening said. "Doctor Strange it's your turn." Carlisle said. Strange got up from his meditation circle. Seemingly very relaxed. "Okay well let me start by saying all that these people have said about me and everyone in the administration. Is all heresay. The Avengers have been pardoned from jury duty and as far as taxes go I submit my form that is required by a super hero per the super hero registration act in which it state's that not only must all heroes register but they also have to file this ridiculously long tax form stating what we've done for the past year as heroes. I have nothing to hide. Now these people over here they have had stuff exposed but I'm not going to sit up here and bring forth every mistake and  tell you How you should feel. If you have a problem with how corrupt they are.......well then vote for Xavier/Strange." "Now for our final question for the evening.  The state of education has been in question for several years. Ranging from poor cafeteria food to college being over priced and putting young adults in this country in steep debt. What are some of your ideas to reform our schools?" asked Jameson Carlisle. "Mr. Groening would you like to start for us?" "Surely. I would like to start out with saying my plan is to change the food being served at our schools to something edible. We need to continue to push our students with better reward programs to help them aspire to become contributing citizens. We will work with colleges to find away to make academics more attainable for students. Thank you it's been a pleasure speaking to you tonight." " Mr. Ross it's your chance to speak." " He just gave vague ideas on what he would hope to achieve he didn't say much of anything of value. We are planning to build a better and healthier menu as well as enforce common core math and institute certain curriculum at a younger age to push the educational envelope. We will have free college for those who wish to attend yes free college. No more debt! It will be a better America  everyone." "Doctor Strange it's your turn." Carlisle said. Strange got up from his meditation circle and this time he blew out the candles with a flick of his hand. He cast a spell to put them out. "Free college? Are you kidding me? Free? Its not free. Guess what? The working man would end up paying for it. Common core makes no sense. We will however reasearch throughout the four years adding new curriculum to help push  the inteligence of our youth. We will set caps on how much a college can charge per semester and judge those caps as needed. Thank you for coming tonight." the crowd cheered lowdly clapping and whistling. "Alright everybody shows over meet backstage so we can go eat I'm starving." said Wolverine over his comunicatin device. "I'll meet you guys at the diner." Owens said walking across the street toward the church. He walked in the unlock glass door and then opened the door  the auditorium and sat down in one of the front pughs. He was alone for  minute or two. Then he heard footsteps coming up the middle aisle. "I know you." Owens turned to see a bald Caucasian man sitting down next to him in a t-shirt and jeans. He appeared to be in his ate thirties maybe early forties.

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 posted first on your-t1-blog-url from Blogger http://ift.tt/2HDCLG7 via IFTTT

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

 Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 posted first on http://beyondvapepage.blogspot.com

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

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  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you���re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can��t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on https://dilatepage.tumblr.com/

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 posted first on your-t1-blog-url from Blogger http://ift.tt/2G1V76K via IFTTT

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url