#but did he buy me a Negroni at the same time

[tennessoui]

in this airport trying my best to look like a guileless overwhelmed young woman traveling on her own for the first time so that middle aged men who are returning home from dropping off the daughters they just took to college for their first year will be compelled to look after me via buying me an espresso martini so I may survive this 10 hour layover

[theseshipsshallsail]

There’s a new club in the Village - Infinity emblazoned in bright, neon letters - and naturally, the building is jam-packed with society’s outcasts on its opening weekend. Oliver grimaces, pressing his third beer to the side of his face, yet the condensation does nothing to soothe his overheated skin. It’s like a furnace of writhing bodies, and with every bead of sweat that bisects his neck to soak into his collar, he can’t help but wonder why he ever agreed to come in the first place.  

“Drink up,” Vanessa says, brandishing a bright amber concoction as she slides into the booth opposite him. “You look like you need something a little stronger.”  

Oliver raises an eyebrow as he returns the bottle to the table, then plucks the wedge of orange peel from the rim of the proffered glass. It’s been three years since he tasted a negroni, and the potent combination of gin, Campari, and vermouth sends his mind reeling in directions he usually fights tooth and nail to avoid. 

“Remind me again why you brought me here?” he asks, trying not to wince at the bitter aftertaste. “This isn’t exactly my scene.”

Vanessa scoffs. “Well, if you ever left your study...”

“I’m up for promotion!”

“You’ll be up for an ulcer if you don’t slow down. Besides, you deserve to let loose after... you know.”

You know, meaning his divorce, and the eighteen month shit-storm that preceded it.

Vanessa has the office next to his, and in between general grousing about University politics they’ve become close friends. It helps, of course, that she understands his situation all too well, and even though her parents never tried to strong-arm her to the altar, she and her girlfriend still have to hide their relationship from the rest of their colleagues.

Oliver sighs as he takes a second sip of his drink. “It’ll take more than a one night stand to loosen me up,” he tells her, and the filthy smirk that curls Vanessa’s lips has him tempted to bang his forehead against the table.

“Whatever tickles your pickle, Professor.”

“Why do I put up with you?”

“Hell if I know.” Slurring somewhat, she taps their cocktails together, and Oliver laughs as she leans forward, poking him in the chest. “Listen, Ollie, you and Micol did a spectacular job of making yourselves miserable, but at least you stayed faithful ‘til the end. Why not enjoy yourself, yeah?” 

“Why not indeed?” 

He’s aiming for sarcastic, yet his tone falls somewhere short of exhausted. She’s right, he realises, but Oliver hasn’t had much interest in men or women for a while. He’s not so deep in denial to admit his heart still belongs to another, and being hopelessly in love with someone he can’t have has done a real number on his libido.

“Damn! This place is heaving!” Simone says, slumping in her seat when she returns from the bathroom. Slinging an arm around Vanessa’s shoulder she drops a quick kiss to her cheek, and Oliver averts his eyes, the casual intimacy leaving him yearning for the impossible. “A few too many student-types for my liking, though. Makes me feel like I’m back in the theatre department.”

“Makes me feel like I’m pushing thirty,” Oliver mutters, painfully aware of the significantly younger crowd as he tugs at the cheap material of his shirt. Too many curries and not enough exercise has made him self-conscious of the few extra pounds at his waistline, and depressingly, twenty-eight feels ancient in comparison. 

“You wanna call it a night?” Vanessa asks, and Oliver nods absently as his gaze catches on a couple in the middle of the dancefloor. 

Caught in a world of their own, they make a striking picture. The taller of the pair is bleached-blond and athletic, his arms wrapped tightly around the slim waist of the man in front of him in a surprisingly protective gesture. Oliver can’t see his partner clearly from this angle, but his skin is pale and shimmering as they move to the beat, dark curls falling in a tousled mess. Whether it’s by artful design or sweat-damp from dancing, he can’t quite tell, yet Oliver is hypnotized by the way they bounce as he loses himself to the music, obscuring his vision until the other man reaches forward, gently brushing them away.  

The bass pounds in his rib cage, and Oliver’s throat feels constricted as he watches the brunette link his hands behind his lover's neck. Profile half in shadows, he raises up on tiptoes to whisper in the shell of his ear, and Oliver experiences a crisis of tenderness when he butts their temples together. Something squirms in his stomach. Something raw and envious. Memories flare, unfair and brutal, and he immediately blames the burning of his retinas on the relentless assault of the strobe lights surrounding them. 

“Oliver? You okay?”

No. 

Definitely not.

The jostling crowd causes the blond to alter their position, and Oliver’s head spins from more than just the alcohol as his blood runs cold in his veins. 

“Elio…” he murmurs, vaguely aware of Vanessa’s stifled gasp when she tries to get a better look.

“Your Elio?”

He wants it not to be - wants his eyes to be deceiving him - yet there’s no denying the truth. All that he’s forgotten - all that he’s clung to - coalesces in a rush of unslaked longing, and between one blink and the next, Oliver remembers everything. 

“Not anymore,” he whispers, but then, why would he be? 

Elio was seventeen when they first met, and Oliver isn’t naive enough to think he hasn’t fallen in and out of love many times since then. He’s beautiful, intelligent, talented beyond measure. Was he really so arrogant to imagine he would still be single? Pining for him, maybe? Saving himself? And for what? A six week romance one too-hot Italian summer? Something his cowardice cut short with a long-distance phone call?

He was, wasn’t he?

Arrogant. 

And so very stupid.

“Of all the gay bars in all the world…” Vanessa takes a swig of her piña colada as he continues to spiral. “I thought you said he lived in Italy?” 

“He did,” Oliver replies, picking at his thumbnail. “He moved here for school.”

“And you didn't contact him?”

“To say what?” His ears ring from the shrillness of her tone. “Hey, Elio. Remember that time I broke both our hearts ‘cause I’m a gutless schmuck? How about I buy you a coffee to make up for it?”

“It would’ve been a start.”

“It would’ve been selfish,” he says, tearing his eyes away. “He has enough on his plate with Juilliard. I’d only get in the  -”

“Juilliard?” Simone’s low whistle interrupts his self-reproach. “Impressive.”

“Son of a professor,” Oliver explains. “I always knew he was a genius.” He gathers himself with a quiet huff. “Though he’ll probably say he knows nothing.” The spark of nostalgia is crippling, and it takes everything he has not to break down on the spot. “I should go,” he says, draining the remains of his drink as he rises to his feet. 

“Oliver -”

“Why don’t you come back to ours?” Vanessa offers, making to follow, but whatever expression is on his face causes Simone to catch her by the wrist.

“We’re here if you need us, alright?”

“I know,” he says, eternally grateful for their support as he pushes some cab money into her hand. “Get home safe. I’ll call you in the morning, okay?”

“You’d better,” Vanessa tells him, obstinate in her concern, yet all he can focus on right now is leaving.

The swirling thoughts inside his head are all-consuming, but Oliver is determined to reign in his emotions for a little while longer. Ignoring the way his shoes stick to the tacky vinyl flooring, he grits his teeth as he snakes his way through the crush of humanity. He needs space. Fresh air. Hell, a damn time machine wouldn’t go amiss. He has nobody to blame but himself, and he’s halfway to the exit sign when his pace grinds to a halt, his masochistic streak unable to resist one last glimpse. 

A flash of irrational panic makes him breathe in deep - hold it for a count of three - and when he turns to scan the roiling bodies that fill up the dance floor, he finds them immediately. The shock doesn’t lessen, and if Oliver thought his heart had broken when they’d clung to one another on a train station platform, it’s naught compared to when Elio tips the other man’s chin up with the same fingers that used to play his body like a finely tuned instrument. White noise fills his ears as he ghosts a kiss to his lips - two chaste pecks at first - and then harder. Hungry. Mouths open. Tongues swirling. Deep and dirty. 

Just the way he likes it.

Fool that he is, Oliver doesn’t turn away. But he’s not the only one. Their bawdy display has garnered a small audience of the jealous and horny, and when the cat-calls eventually die down he notices a clearly disappointed red-head stalk past them on route to her table of friends. 

Time has not domesticated him, it seems, and Oliver feels like crying as the world returns frame by frame - the oscillating pulse of the dance track. The lightning burst of colour from the laser system above. An innate sense of powerlessness floods through him - the depths of which he hasn’t experienced since Elio sobbed against his chest in an attic bedroom - and a heavy weight settles in his belly as he recognises the cues and rituals that were once directed at him alone. 

Elio has obviously flourished in his absence. His body language is looser, more relaxed, assured in a way his younger self could only dream of, and Oliver allows an almost-smile as the couple laugh for a moment before turning to walk away. 

His fingers itch for a cigarette - a habit he’s struggling to waive - and the next thing he knows he’s taking a seat at the bar, a double shot of bourbon in his hand he doesn’t remember ordering, and a screaming admonishment from his better judgement to not do anything stupid. 

All I had to do was find the courage to reach out and touch, Elio said once, rife with self-mockery, and Oliver’s advice was to try again later. Was this it? Their later? And if not now, when? Because whatever his feelings of bitterness - whatever his misguided envy - if he lets this opportunity pass him by, he will always wonder. Always look. 

In truth, he already does. 

Ever since Samuel mentioned Elio was moving to the States, he’s carried the idle fantasy of crossing paths in some random book store, eyes locking across a busy street, a name - his, theirs, both - shouted across a bustling coffee shop. Of all eventualities, though, he hasn’t prepared for an Elio who might not be happy to see him. Who might dismiss him. Cast him aside like some ill-fitting chapter in the editing process. The context is all wrong, and for it to happen like this is akin to being plunged into the icy waters of the berm.

“Accidenti!” an achingly familiar voice says from somewhere behind him. “Are all Americans incapable of taking a hint? Or is it just an East Coast thing?”

“It’s the accent, mio amico. Fries their brains.”

“Never mind their brains,” Elio replies in the same lazy drawl. “I think you’ve sprained my tonsils.”

There’s a snicker to his left, and like a moth to a flame, Oliver peers up into the mirror behind the bar, only to find his living nightmare mere meters away, sharing a cigarette. Elio’s still wearing the same bracelets he did that summer, and three years of sleepwalking collapses around him as Oliver hunches over, palms sweating. 

“Seriously though,” the blond continues. “Look at this place! Wall-to-wall entreés, and you won’t so much as skim the menu. You’re spoiled for choice, compagno.”

Elio scoffs as he brings the filter to his lips. “Didn’t I tell you choice is an illusion?”

“As is time, according to Adams.” The man slings an arm over his shoulders. “And here you are, free as a bird, wasting the perfect opportunity.” 

Elio flips him the middle finger. “Stronzo,” he says, leaving Oliver more confused than ever as he studies him over the rim of his glass. “It’s a curse.”

“Self-inflicted, maybe.”

“So what’s the answer? And don’t say forty-two.”

The guy chuckles. “Variety,” he says, signalling the harried bartender. “Things didn’t work out with the violinist - I get it. È la vita! You’re not in the mood for pushy red-heads? Fine. But don’t sell yourself short. Trust Fund Tina’s not the only one checking you out.”

“Perhaps.”

“What perhaps?” A knowing smirk shoots in Oliver’s direction. “See for yourself.”

It’s like experiencing the first tremor of an earthquake. Elio was always a force of nature, and bracing for disaster, Oliver feels the fault lines buckle beneath him. He thought he was done letting fear and shame dictate his life, yet even now, at peace with his true self, he can’t bear to witness the seismic shift between past and present. Instead, he falls back on avoidance, tearing strips off a frayed beer mat until the hair prickles at his nape.

He can feel it - the instant his fate is sealed - and taking a deep breath Oliver returns his eyes to the mirror, meeting Elio’s stunned features. Dark brows climb towards his hairline as the happiness on his face shifts into something else. Something measured. Unrecognisable. A blank slate, almost. For a moment, Oliver fears he’s going to ignore him completely, but then Elio straightens his spine, offers the half-smoked cigarette to his friend, and with a few whispered words strides forward with purpose.

His daring is a law unto himself, but the look he’s giving him now exudes superiority - omniscience, almost - as if he can read every thought that’s going on inside Oliver’s mind, and has already deemed them wanting. It shouldn’t be such a turn on, yet his heart skips a beat regardless. Then another. Every instinct in his body tells him to reach out, to hold Elio’s hand, tuck those wild curls behind his ear, but it’s no longer his place - if it ever really was to begin with - so Oliver takes a deliberate sip of his whiskey, scared and aroused simultaneously, before swivelling towards him.

“Oliver.” His name on Elio’s lips - three smooth syllables - and he feels reborn. “Long time no see.” Hesitating, he offers up a pack of Luckies. “Fumo?”

“I shouldn’t,” he says, dragging trembling fingers through his hair. “I told myself I’d quit. God knows it won't take much to -” 

“Tempt you?” 

Heat rises to Oliver’s cheeks. “Yes,” he admits, and Elio’s smile is a shallow, brittle thing. 

“Well, you know yourself,” he says, returning the cigarette carton to his pocket. “Don’t let me ruin your good intentions.”

His flippancy is like a red rag to a bull, and Oliver’s hackles rise as he sets his drink on the counter, irritated enough by Elio’s calm exterior to try and provoke a reaction. “Is your boyfriend not the jealous type?” 

All he receives is an eye roll. “Bruno’s not my boyfriend.”

“Could’ve fooled me. From what I saw earlier.”

“You saw nothing,” Elio replies, defensive. “We’re friends. Roommates.”

“Roommates?” Rising from his stool, Oliver takes a step towards him. “That kiss -” 

“Is none of your business. Not anymore.” 

It hits him like a punch to the gut. Oliver’s lips part, but no sound passes between them. He’s being irrational, he’ll accept, but old habits die hard, and through sheer force of will he quashes down his guilt, knowing better than to use it as a weapon. 

“Of course,” he says, chastened. “You’re right.” 

“I usually am.” 

“Elio…” This isn’t how he wants the conversation to go. “I know it’s too much to expect your forgiveness, but please don’t be angry with me. We were friends, once. Before anything else.”

“I’m not angry.” A beat. “Not anymore.” Tipping his chin, Elio folds his arms in front of him. One more barrier despite the brush-off. “I’m processing.“

“Processing?”

“Yes, processing. Originates from the Old French proces. Related to the Latin processus, and from the verb procedere in Middle English.”

“Wise ass.”

“Sempre.” Elio shrugs, watching him openly. “What are you doing here, Oliver?”

“My friends saw the flyers,” he says, bypassing the here, specifically, when Elio’s attention drops a few inches lower, and he realises he’s staring at his ring finger.

At the white line that’s all but vanished since he signed his way to freedom.

“You’re…”

Oliver clears his throat. “Divorced,” he manages, shuffling his feet. “Almost three months now.”

“Divorced?” Elio’s mask slams back into place, the distress in his voice palpable. “Why?”

And there are so many things he could say to that - the stress of his job, money, differing expectations - but this is Elio. His first love. His forever love. He, above anyone, deserves the truth. 

“I think you know why.”

“Do I?” That same phony indifference. “What the eyes see, and the ears hear, the mind believes.” 

“The truth is never that simple.”

“Not for us, it seems. Not in this world.” Elio gives his head a small but firm shake, blowing out a frustrated breath. “You know, tonight was supposed to lower my stress levels, not raise them,” he says, granting them a temporary reprieve. “But then, you always were hazardous to my blood pressure.”

“Trust me. The feeling’s mutual,” Oliver tells him wryly. “Might I recommend some deep breaths?”

“Deep breaths?” Elio rocks back on his heels. “If I had any peaches I’d be using my right hand.”

It catches him unawares, and Oliver can't help it. He snorts. Overcome by relief. Then he laughs - a weak sound, and damn near helpless - but a laugh, nonetheless. Cupping a palm to his mouth. Moving it to his eyes. Feeling the tears he’s been fighting since this whole debacle began.

“My God you’re incorrigible,” he mutters, the sharp stab of regret cutting him to the core as he glances over his shoulder, and the blond - Bruno - shoots him a wink. “When you said I saw nothing...”

The hesitant curve of Elio’s smile lights a fire in his chest. “There was a girl on the dance floor who wouldn’t take no for an answer. Lucky for me, Bruno’s never been shy about putting on a convincing performance.” 

Oliver winces. “Well, I bought it.”

“Mission accomplished, then.” Elio edges closer. “I could’ve said the same for you, once upon a time.” The air between them grows charged. “Do you ever miss it?” he asks. “Italy, I mean?”

“Every single day.” Oliver finds himself captivated by the smattering of stubble along Elio’s jawline. The touch of smudged kohl beneath his lashes that turns his gaze smouldering. “Do you?”

“In a way.”

“Just a way?” He’s not entirely certain they’re talking about the same thing, and Vanessa’s advice seems all the more pertinent. “Let me buy you a coffee?” Oliver asks, and Elio frowns.

“What? Now?”

“If you like.” 

“It’s gone midnight!” 

“Tomorrow, then. Whenever you’re available.” Suddenly desperate, he closes the gap between them. “I can’t excuse my actions, Elio - I know I can’t - but at the very least I owe you an explanation.”

“Oliver...” This time it’s Elio who reaches out, his usually steady hands uncertain as they entwine with his. “I was young, not stupid. What’s there to forgive? You left because you had to. You married because -”

“I was weak.”

“Cazatte!” The tension in Elio’s body snaps back like a coil. “My father would have carted me off to a correctional facility,” he murmurs, squeezing his fingers tightly. “I’ll never forget those words.” 

“I’m sorry...”

“Don’t be!” Elio sounds furious on his behalf. “Weak, you say? No. Control over others is the true weakness. Coercion. Conformity. All it does is breed hatred. And that’s not you. Not my Oliver.” 

“Am I still?” he asks, laying his cards out on the table. “Your Oliver?”

“I guess we’ll find out, won’t we?” 

Oliver swallows thickly. “I guess we will,” he says, dropping his forehead to Elio’s crown.

He’s braver at twenty-one than Oliver could have dared imagine, and for the first time in years the dull ache beneath his ribs is replaced by a different sort of craving. The way they fit together so easily, like no time has passed, fans the banked passions within him - the desire to press his lips against Elio’s neck, to nip his way along countless freckles until he can fist those unruly curls and guide his mouth back to where it belongs. 

Flush against his. 

Devouring.

But not yet.

This isn’t leading to sex. Not tonight. This is about reconciliation. Reassurance. Redemption.

“There’s a late-night diner on the corner…”

It’s a whisper against his cheek - so quiet he barely hears it - and Oliver leans down, pressing his face to Elio’s collarbone, breathing him in. He knows this won’t be easy - knows there will be dark clouds before the dawn - yet here they are, older and wiser, and three years might as well be yesterday as the parting crowds provide a temporary island in which to weather the storm.

[saibh29]

Flirting with Danger (2/2)

Pairing: Antonio Dawson x Reader

Warnings: Swearing, Drinking,PG Fluff, think that’s it…

AN: Ending to this little request, I really enjoyed writing this so hope everyone enjoys. Love to everyone and hope everyone is safe. xx

Could you please do an Antonio Dawson x halstead!reader where they both like each other but Antonio won’t do anything because it’s Jays sister. And he sees her talking to someone at Mollys and gets jealous? Thanks x

Molly’s was busy tonight, Herrmann in his constant bid to fill the bar with new customers had organised some live music from a group who’s name you couldn’t recall. It meant that a lot of the standard regulars had retreated to the booths around the edge of the bar grumbling about the general noise and new faces.

You were meant to be meeting Sylvie but she’d already called to say she was stuck at the hospital waiting to sign over responsibility of patient.

So, you were sat at the bar, laughing at Herrmann who was trying desperately to identify 3 cocktails that a group of very out of place high fashion women had ordered.

“Try Gin” you fake whispered to him as he routed around for bottles under the bar.

“Gin?” his head popped up to look at you in desperation. “You think it needs Gin?”

“Negroni is Gin based Herrmann”

“You know about this fancy stuff?”

You were getting a bad feeling about the sudden look in his eyes. “Maybe…”

“Help me” he reached out to grab your wrist. “I’ll give you whatever you want, just help!”

You really didn’t want to get up and go behind the other side of the bar, you did not want to get roped into helping Herrmann on what was bound to be his busiest night for months. However, on the other hand you were a little worried about just how desperate he looked. You weren’t sure what he’d do if you said no.

“Whatever I want?”

Herrmann sensing victory nodded instantly. “You got it darling, anything you want”

“Fine” slipping off your stool you went around the corner of the bar and ducked under the counter to join Herrmann on the other side. “You’re going to owe me big time though”

Herrmann didn’t seem concerned about that and left you doing the more complicated orders, one that didn’t just require him to pop the top off a bottle.

In turned out that actually you were quite enjoying yourself, the customers were in a good mood, the music wasn’t turning out too badly and even the arrival of the intelligence division hadn’t upset you too much.

Jay had laughed and simply ordered the most complicated thing he could think off, which, because it was Jay, wasn’t all that complicated. The others had also just grinned, all of them of course apart from Antonio Dawson.

The only one who was managing to ruin your night, because you were fairly certain he hadn’t stopped staring at you since they had sat down. You were doing your best to just ignore him but his gaze almost felt like a weight on your back.

You’d also seemingly gotten another fan because the paused band had come over to the bar and the drummer wasn’t even trying to be subtle about the fact that he was flirting with you.

Unfortunately, he was probably still in college and you didn’t date people who’s combined digits didn’t add up to more than 5. Even so, it was flattering and it hurt no one to indulge in flirting straight back. Nor, considering that you weren’t actually an employee here, did it hurt to take the drink he offered to buy for you.

You made yourself a rum and coke and handed him the beer he’d ordered before leaning over the bar to smile at him.

“I should ask you for ID”

“C’mon darling” he smiled “I'm not that young”

Sure, he wasn’t. Once again though you resorted to the ‘I don’t work here’ excuse. Anyway, you were pretty certain that Herrmann would have checked their ID before he hired them.

“Younger than me”

“I like older women. They know what their doing”

You couldn’t help the laugh at that line, he’d accompanied it with such a fake lewd smile that you knew he was joking. “You’re cute kid”

“I can work with cute”

“Oh you can huh?”

“Hey!” Herrmann came bustling up to your side. “Y/N I ain’t paying you to flirt. Leave the kid alone, he has to play”

“You aren’t paying me at all Herrmann” you grouched turned to glare at the fireman. “and who says I was flirting”

“You weren’t?” both of the men asked at the same time. Albeit with very different reasons.

Herrmann recovered first. “Scram kid, back to your drum kit. She’s taken”

This time it was you to say “what?”

Herrmann nodded his head over to where intelligence were sat and your blood instantly started to boil because you knew full well what Herrmann was getting at with that previous statement.

The drummer had looked over as well and obviously decided you weren’t worth fighting with Antonio for, especially not if he was doing his murder face, which he probably was. Without another word he grabbed his beer and slunk off back towards his band mates.

Herrmann instantly held his hands up in front of him when you directed your eyes that way.

“Not my fault sweetheart” he said instantly, “nothing to do with me…”

“Y/N”

Herrmann trailed off and quickly made himself busy at the other end of the bar. While you slowly turned around to face Antonio.

“What?”

“Can we talk?”

“About what?”

Antonio sighed rubbing his face in aggravation. “Don’t make me drag you out Y/N”

“Try it” you hissed, eyes flicking over Antonio to where Jay was still sat. “I can scream real loud and you know allllllllllll about my brother”

A war of indecision played out on his face until finally resolve settled and reaching over he grabbed your wrist and yanked you out from behind the bar and dragged you behind him towards the door.

Making the most of your previous warning you did scream for Jay who jerked his head towards you whole body tense to run for you, unfortunately he then saw what was happening and a shit eating grin spread over his face as he relaxed and simply shrugged his shoulders in a ‘what can I do’ sort of way.

Antonio pushed you out the door and backed you into the wall of the back of the bar, hand placed on either side of your head so he could lean into you. With any other male you’d be scared, worried about what he was going to do.

Dawson though?

He wouldn’t hurt you, ever. You knew that. It was that knowledge that was keeping you furiously angry instead.

“What the fuck are you doing Toni?” you snapped rubbing at your wrist. “Dragging people behind you like some sort of dog. Acting like you have some sort of right to dictate who I talk to? Who I can flirt with? What gives you the GODAMNED RIGHT!?”

You were thumping rather ineffectually at his chest during this tirade and apparently your brain had decided it was also ok to start crying. You were going to blame that on an over flow of alcohol from the previous night and just too much confusion about what Antonio wanted from you.

“Shit, sweetheart” his thumb wiped the tears away from your left cheek. “Don’t cry”

“Don’t call me that”

“Why not?”

“It isn’t true” you sniffed managing to get your tears under control. “I'm not…”

Your words got cut off because Toni had leant down the final inches between you and claimed your mouth in a kiss that seared you all the way from the top of your head to your toes. The hands you’d had bunched up to thump him now clung to the material of his shirt holding him close to you as he put one arm around your waist and the other tunnelling into your hair.

“You are” he spoke against your lips. “No more of this trying to ignore you or saying it won’t work because of Jay. None of it”

“None?”

“You’re mine darling, and that’s the end of it”

“I'm not a possession Toni”

He kissed the tip of your nose, the arm around your waist moved down, hand palming your ass and cancelling out the sweet gesture of kissing your nose. “Must be the caveman in me darling, he’s fairly certain you are his”

“Really?”

“Totally”

“And what? He’s going to club me over the head and drag me back to his cave?”

Antonio grinned “I'm not adverse to that idea” He seemed to be thinking for a moment. “I don’t have a club though; would you settle for handcuffs?”

There was another loaded statement if you ever heard one. One that you refrained from answering instead lifting yourself up on tiptoe you settled on kissing him again instead.

@lifesaclimb-buttheviewisgreat  @lclb13 @moli1497   @clementines-x @the-chosen-one-time-lord @no-other-names-availible-blog @angelaiswriting @selldraug @angryares @thenovarose @mindofthescattered  @dontstopxx @iamabeautifulperson18 @madelinecraig03 @ka-x-in @mesmericbell  @weirdpotato-14 @putinontheritzz @soulslaststand @fuckthatfeeling  @ember1201 @morganlb23 @tomhopperarms  @fakingintrest @artprincessbree  @dreamer-lover-laughter @artprincessbree @rime-warrior @captainvaneswife @kapolisradomthoughts @thingsandstuffienjoy @letsgetfuckingsuperwholocked @aya-fay  @itsbubbaog @hp-hogwartsexpress @emmykinzs @thatbadassunicorn @sassywingednightmare @weirdnewbie @goyawriter @shipperfangirling @nathaliabakes @stillreadingfantasy @waywardblueshun @give-jack-a-lightsaber @shipatheart @itsdesiree86 @coffeebooksandfandom​  @smoothdogsgirl  @witchygagirl​ @ollyoxenfrees​ @theatrenerd101601

[supergoodwill]

Co w duszy gra Online Cda Zalukaj  Chomikuj

Movie Co w duszy gra online proves the theory that all the studio's films take place in an interconnecteduniverse.I'll also show you how Soul explains the Toy Story movies, where the Incredibles get theirpowers, and the origins of the magical doorways in Monsters Inc and Brave.Plus I'll explain how the new film fits in with Inside Out and Coco.

Of course, there'll be some spoilers, so take care.Jon Negroni first introduced the idea of a single Pixar timeline, and it's in Soul'sThe Hall of Everything where we can find especially compelling evidence to confirm Negroni's theory.The hall is overflowing with specific objects and locations which often recur in Pixar'sfilms, from the iconic Pizza Planet truck to the blimp from Up, and even the weirdlyshaped rock, called Wille's Butte from the Cars movies.And that's a huge pointer that the films exist in the same universe.But Soul goes even further than this, because even though the film appears to be set roughlyin the present day, which I'm basing on the look and feel of New York City and the cellphoneJoe uses, the Hall of Everything even has objects fromthe future such as the Axiom from Wall-E, one of a fleet of giant starliners that wasn'tused until 2105 when Buy N Large arranged for the evacuation of Earth.This implies that The Hall of Everything may even contain blueprints or at least the inspirationfor events that are still to come in the future of the Pixar universe.

Co w duszy Gra CDA also demonstrates one of the most important concepts at the heart of Negroni's Pixar Theory,that humans are batteries.The idea is that human beings are a source of energy to sentient objects such as thetoys in Toy Story which is why they crave the love of their owners;otherwise, it's suggested that if the toys end up stored away they lose their life.And in Monsters Inc, we know that technology exists that can harvest energy from humanemotions such as fear or joy.And there are several moments in Soul that strongly support this idea of humans as anenergy source.When Joe is on the elevator that leads to the Great Beyond, he notices that as the soulsof the recently deceased float up into the big bright light, they fizzle and cracklelike an electrical charge.[electrical crackling sounds] As if to reinforce this idea that a soul isa form of energy, there's also an electrical crackle sound effect whenever we see Terrycounting souls on her abacus.[electrical crackling sounds] Joe also discovers in the Great Before thatbefore new souls can take their place on Earth, they not only have to acquire a set of personalities,but they also need what the movie calls a "spark" to complete that personality.Without this spark, theoretically a soul isn't allowed to go to Earth and live a human life.

Twenty-two does end up on Earth by accident, but the general rule is that a "spark" isneeded to complete the Earth Pass which a soul needs to live a life.The word "spark" can, of course, mean a number of things such as a burst of electricity oran intense feeling or emotion, which again points to this idea of human beings as a formof energy or batteries even.Another crucial element of Negroni's Pixar theory is the idea that Boo from MonstersInc travels back in time to become the Witch in Brave.I'll get to how Soul supports this idea shortly, but first let's quickly recap what the theorysays about time travel.Brave is set in 10th-century Scotland whereas, given the monsters' advanced technology, MonstersInc takes place in the future.The clearest evidence which suggests time travel is the wood carving of Sulley thatthe Witch has in her cottage.She's also obsessed with bears which could be her way of expressing the strong friendshipshe made with Sulley in Monsters Inc.On top of that, the Witch has carvings of the Pizza Planet truck which should be impossiblegiven motorised vehicles most definitely did not exist in medieval Scotlandand she has carved parodies of famous art by artists from the future like Michelangelo.

The door to the Witch's cottage is also magical and can transport her into an alternate interiorversion of her hut, and it can also make her disappear.This is because Boo learned how the technology of the portal doors at the Monsters Inc factoryworked, which is how she travelled through time and space.Crucially in Soul, we can see this same technology in the You Seminar.After souls are paired up with their mentor, Jerry conjures up a door and sends them throughit, instantly transporting them to another location.And when Jerry gives Joe his second chance to return to Earth, he passes from The GreatBeyond through a door and emerges on Earth through another door.Given The Great Before existed at the beginning of time, it suggests that the technology formagical portals in the Pixar Universe was originally born there.Soul also makes a sneaky possible reference to Boo's time-travel shenanigans in what initiallyappears to be a throwaway line by one of the Jerrys.When Terry turns up to complain that the count is out by one soul, Jerry replies:"I seriously doubt that.The count hasn't been off in centuries."This is a vital piece of information for Pixar theorists because it tells us an anomaly similarto Joe escaping the elevator that was taking him to the Great Beyond has happened previously,several hundred years ago in fact.To understand what may have happened all those centuries ago, let's look at what happenedwhen Joe's soul accidentally fell into the body of Mr Mittens."Why am I in a cat?""I don't know!""Meow."It seems that Mr Mittens' soul was sent off to The Great Beyond.So, what if Boo did a similar thing when she time-travelled to medieval Scotland?

Could she have landed in the body of a Scottish woman and displaced her soul sending it upto the Great Beyond?That would mean there'd be an extra soul in the afterlife without a corresponding deadbody on Earth, which could be the reason for the count being off as Jerry said.Interestingly, when Joe returns to his old body in Soul, Mr Mittens appears to regainhis original soul too as we see him reunite with his owner,so if my theory about Boo and the Witch's soul is correct, it makes me wonder whetherTerry did anything about the anomaly that occurred in the soul count hundreds of yearsago.By the way, it's worth pointing out that there's also a Brave easter egg in Soul during thevideo at the You Seminar when we see a soul find its spark after it successfully shootsan arrow into the centre of one of three targets, referencing Merida's demonstration of archeryskills when she fired arrows into three targets.And there are, of course, many more Pixar easter eggs in Soul including the Chinesetakeout box, A113, and the Luxo Ball, all of which I reveal in my full easter eggs video.Now, there are two Pixar movies, Inside Out and Coco, which on the surface seem to contradictSoul and maybe pose a problem for how smoothly it fits into the interconnected universe ofthe Pixar Theory.

The first issue is to do with personality.In The Great Before, we discover that every soul acquires a set of personalities beforethey go to Earth."This is where personalities come from?""Of course!Do you think people are just born with them?"However, in Inside Out, personalities are formed whenever a new core memory is made."Each Core Memory powers a different aspect of Riley's personality.The Islands of Personality are what make Riley...Riley!"While these ideas about personality may appear to be at odds with one another, they can beeasily reconciled if we think of a new born soul as having a baseline personality at birth,some of which adapts and changes as that person grows up and has different experiences.In fact, in Inside Out we see that Riley loses her personalities when she experiences a traumaticevent, however, these are later restored and new ones are also added as she grows up;so an individual's personality is clearly not something static or unchanging.Likewise, Soul also shows us how Twenty Two's personality changes as she experiences lifeon earth.Something else we need to reconcile is how Coco's Land of the Dead fits with Soul's depictionof The Great Beyond.

In Co w Duszy Gra online, the afterlife is a relatively simple place with an escalator that leads souls toa giant white light in the sky.This representation may be alluding to the idea that many people who report near-deathexperiences describe a tunnel with a bright light at the end that draws them towards it.Coco's spirit world, on the other hand, is complex and bursting with colours, with theMarigold Bridge forming a connection between the Land of the Living and the elaborate andcomplex Land of the Dead.Fear not though, because we can resolve these differences by turning to Pixar's officialThe Art of Soul book, which describes The Great Beyond as"a place beyond all that can be known […] represented by a brilliant white light ina vast space […] What lies beyond the light is all up to interpretation."As the book suggests, we can interpret what is beyond the bright light in our own way,and so we can see the Land of the Dead in Coco as a culturally-specific vision of whatthe afterlife is unique to people of Mexican heritage.This would also explain how Coco can have its own specific rules for its spirit world,such as allowing the dead to cross over to the Land of the Living one day each year.What's common to both Soul and Coco though is that the dead souls all retain the appearanceand age they had at the time of their death, whereas in the Great Before, all the soulslook more or less similar, likely because they haven't yet taken a human form yet.The sparks that a soul acquires may even explain where the Supers in The Incredibles got theirpowers.Could it be that the souls that ended up as superheroes were supercharged with extra powersby the spark they received in the Great Before?There is, after all, a statue of what looks like a caped hero on a plinth in the Hallof Everything.

Maybe that statue was responsible for sparking the unfortunate idea of caped superheroes."No capes!"And this is just a fun idea, but could the soul that's being interviewed here for theYou Seminar training video be the soul of Buddy Pine, aka Syndrome."I'm a manipulative megalomaniac, who's intensely opportunistic.""Oh ho!This one might be a handful, but that's Earth's problem."Perhaps Syndrome got his spark from that statue, because after all it was his cape that provedto be his ultimate undoing.And yes, Syndrome wasn't born with powers, but that statue might have inspired him toseek glory in whatever way he could.Or could that soul be Evelyn Deavor, the master manipulator and evil tech genius from thesecond Incredibles movie?The soul's possibly female-sounding voice might also suggest this, although we knowfrom Twenty Two that a soul can change their voice to sound like any type of person."I can sound like this if I wanted to.Or sound like this instead.I can even sound like you."If you like either of these ideas, leave a thumbs-up or comment below with which otherPixar character you think this troublemaking soul could be

[theredheadinquestion]

The Negroni

Inspired by this Instagram video.

As Greg emerges from the shower, he hears the faint strains of jazz filtering in from downstairs. Memories hit him like a lorry, and he steadies himself with a deep breath. It seems forever ago, the times when Myc listened to jazz as he cooked, and evenings were spent flirting over cocktails and homemade pasta. Then the pandemic hit, and in the flurry of lockdown, of stress and worry and Mycroft’s increasingly frustrating virtual meetings, romance fell away, like so many other parts of their life.

 Evidently, it was time to reclaim one piece of normality.

Greg forgoes his sweatpants and reaches for a certain snug pair of outrageously expensive jeans. The pair Mycroft bought and declared as ‘frankly, the only ones that adequately display your spectacular arse.’ He adds the crisp black button down he hasn’t worn since February, and black suede ankle boots, which feel a bit stiff after weeks of nothing but socked feet or trainers.

His wedding ring sparkles in the ensuite lights as he works product through his hair, reminding him—as if he needed reminding—what a lucky sod he is. Greg adds a touch of the cologne Mycroft gave him for his birthday and surveys the results in the mirror. He remembers this guy, the one who loves to travel and experience new places, new restaurants, and old history with the love of his life. He’s missed this guy.  

Greg makes his way down the stairs and follows the jazz into their large, open kitchen. Mycroft stands at the far end, in front of their small bar, selecting bottles from their growing collection of liquor. Mycroft insisted on adding the bar when they renovated the kitchen, and Greg’s been glad for it a thousand times over. At the sound of of Greg’s footsteps, he turns and looks his husband up and down appreciatively. Greg does the same. 

While Greg’s lockdown uniform had gradually degraded from jeans to old jeans to sweatpants, Mycroft remained in his suits. He did, after all, still have a country to run.

But this outfit…it takes Greg’s breath away. Mycroft has chosen one of the casual outfits reserved for their holidays and long weekends far away from London. Slim black chinos. The snug black polo that clings to his freckled biceps in the most erotic way. And even a belt. He was, after all, still Mycroft Holmes-Lestrade.

“Care for a cocktail, my dear?” Mycroft’s eyes gleam in the soft light, somehow making his red beard appear even redder. Greg’s insides nearly melt. His husband’s interest in crafting cocktails was a skill few were privy to, and even fewer benefited from. Before Mycroft, Greg had been more of an ale man, but now he was a firm aficionado of cocktails. And if they were made by his husband? Pure foreplay.

“Always.” Greg says. “What’re you making me tonight, Gorgeous?”

“I find myself in the mood for a Negroni. Would you care for one?”

“I’d love one.” A thought occurs to Greg, and he can’t resist. “As long as you walk me through it.”

Mycroft gives him a low, smoldering look that says he knows exactly what his husband is up to. “We’re going to prepare this Negroni up.” He begins with a slow lick of his lower lip. “Most people opt for on the rocks, but I think it’s lovely up.”

“We’ll begin with a fair amount of ice.” Mycroft ignores the ice tongs in favor of his long, nimble fingers, and it goes straight to Greg’s cock. “As you see, we’re doing this in the most hygienic way possible.”  

Mycroft’s smolder increases, and he reaches for the jigger. “To the ice we’ll add a double shot of gin. If one doesn’t care for gin, vodka will do. In that circumstance I’d suggest one lace it with a bit of gin, to give it that nudge of flavor.” He empties the jigger into the shaker and adds an extra splash for good measure.

“That’s a double shot in this house.” He says with a wink, in that low voice Greg adores, and Greg nearly has to adjust himself.

“Next we’ll add a shot of sweet vermouth, but make sure you use a good sweet vermouth.” He measures the shot and pours it into the shaker. “One should never use inferior brands.” He makes a face and gives a finger wag. “Not good.”

“And then…a single shot of campari.” He measures and pours it in. “It’s a simple recipe. Simple, but effective.” He raises an eyebrow. “As the best things are.”

This time Greg does have to adjust himself, and he bites his lip to suppress a moan. Mycroft places the lid on the shaker and presses it firmly into place. He shakes it while gazing at Greg with a look that speaks volumes.

 “You elegant bastard.” Greg murmurs.

 After several long seconds, Mycroft concludes the shaking and removes the cap. “As I said, some prefer it on the rocks, but I really do prefer it up.”

“Now.” He removes a crystal glass from the large selection on the shelf. “We can place it in a coupe like this, or a martini glass.” He pulls down a martini glass and displays it briefly before placing it back. “Or whatever glass you desire. Personally, I’m fond of it in a coupe.”

Mycroft pours, and Greg’s mouth practically waters as the delicate glass fills with the dark coral liquid.

“We’ll want to garnish with orange.” Mycroft retrieves a small bowl and removes a half-moon slice. “This is actually the way we buy our oranges.”  He glances at Greg from beneath his eyelashes. “That’s not true at all. They come from Florida this way--it’s most incredible.” He places the bowl back on the counter.

“You’ll want to gently add a bit of the juice, like so.” Mycroft holds the slice over the coupe and carefully gives it a squeeze. “But never let anyone see you handle it in this manner.” He places the orange slice on top of the drink’s surface and picks up the finished cocktail.

“Here we are, and that’s that.” Mycroft indulges in a test sip and Greg finds he can’t control himself any longer. He slides his arms around his husband’s waist and leans in. Mycroft’s kiss is cold and his mouth tastes of the finest Negroni ever crafted. Greg groans and slides to knees.

“You won’t be able to hold it while doing that.” He takes another sip and looks down at Greg with a wicked grin. “How terrible for you.”

“Oh you’ll make me another.” Greg says as he nuzzles Mycroft’s hard cock through his chinos. After all, cocktails can wait. Making love to his husband can’t.

[dicktoo]

friday, march 13

Friday the 13th!! I like to think I'm above this but I'm not. Couple days ago I vacuumed up some leaves with the lawn mower and the fact that it's mainly a dirt plot means that I ingested a lot of dust even though I was wearing one of those papery masks   not an N-95. I did the Netty Pot thing but still . . .   started feeling some chest tightness   probably the dust ingestion but could also be the vape. Yes, I do like the leaf and am willing to take that chance. I have a history of seasonal allergies that tends to morph into bronchitis and that's probably what it is but there's a synchronicity issue with the COVID-19 that's disconcerting   am monitoring. Fixed me a Negroni and that helped   as always   I'm old, too, so that's a factor.

I have an inhaler because I used to be allergic to cats and so whenever I go to my doctor (a no-butt guy that I saw at the Food Lion one time buying 2 cases of Milwaukee's Best Lite) and he says   how's the cat allergy doing   I say   still a problem   he writes me out a script. I could probly just fess up that it's really just the vape and the result would be the same but I don't want to disrupt our kabuki. M is worried that I'm coughing   I feel fine though   until I overthink it

[lumosinlove]

On the third day of ficmas, Hazel gave to you…a New Year’s Eve party meet cute.

Sirius felt rather tired of the party in swing around him all of a sudden—even though it is his party. He straightened his button-down, the white collar falling open loosely at his collarbones, and took another sip of champagne. This one was made in Belgium. He’d given specific instructions to the waiting staff to bring out a different champagne per hour closer to midnight. He’d selected all of them himself, saving the best for last. It was ten forty-five now. He only had a few more moments with Belgium before it was off to Germany, and then, finally France. Because, of course. James and Lily made it a point to tell him at every one of his parties that he over did it, but what could he say? He’s on the list of twenty-five billionaires under twenty-five, and Sirius thought he’d earned a little extravagance. At least until he was thirty under thirty, and he had to—maybe—have a bit more poise.

Besides, he was always telling them, what else am I going to do with it all?

He looked briefly towards where they were laughing with Alice and Frank, then turned away towards the full-length window, watching fat flakes of snow fall down to coat the ground.

He gave to more charities than he could count, his brother would never have to work a day in his life if he didn’t want to. The rest was left to him. He’d spend it on his friends whether they liked it or not.

“Sirius! There you are!”

Sirius closed his eyes against the falling snow. Why had he let his assistant maneuver him into inviting any work relations at all? He pressed a smile onto his face and turned.

“Barty! So glad you could come.” He accepted the clammy handshake, “How are the kids?” Please don’t show me pictures.

Barty was already reaching for his wallet, “Oh, marvelous, wonderful, look here—“

And so Sirius spent the next ten minutes looking at pictures that ranged from baby to early childhood to first day of school, and the next ten discussing the best possible way to rope the Chudley Cannons into accepting a deal with this sponsor rather than that one. It was not the place at all, but Sirius figured he’d rather do it now than have to see Barty again later in the week.

“Padfoot.”

Sirius stops from where he had been arguing for looking into the Godric Griffins instead, and blinks at a boy who he doesn’t—no, almost doesn’t recognize. He certainly doesn’t recognize his nickname coming from his lips—no matter how full they may be.

“I—yes?”

The boy strides a few steps closer, turning to smile at Barty, “Hi, sorry mate, got to steal this one away. I’d also, though, go with the Griffins. They’re having a much better season.”

Barty opens and closes his mouth a few times, and then closes his wallet and accepts a glass of German champagne from a waiter walking by. He takes a sip, hums, and follows the tray for more.

Sirius places his own glass down, as it’s not Belgium’s hour anymore, and holds his handout with the same business-like smile, “Your Lily’s friend, aren’t you? So sorry, I think I’ve forgotten—“

“It’s alright, we haven’t actually met.” The boy grins and takes two Germany glasses from a passing tray, “You don��t have to pretend you know me, so put that smile away. I just thought you looked rather miserable.”

Sirius takes the glass slowly, watching the boy’s own easy grin, his soft but pilling sweater, “That smile?”

“You didn’t have this party to talk business.”

Sirius raises an eyebrow as he takes a sip, “No.”

The boy motions towards the window with his own glass, “But here you are sulking by the window until that guy comes up to chat about something that can definitely wait until Monday.”

Sirius lets out a huffy laugh, checking to make sure Barty is well out of hearing distance before taking a slightly larger sip, “I don’t want to see him on Monday.”

The boy hums in understanding and faces the window. He really should be getting that sweater dry-cleaned. Sirius watches his lips and his profile and suddenly has a strong urge to buy him a nicer one.

Sirius leans his shoulder against glass, cold seeping through his thin shirt, “What’s your name again? You never—“

“Oh.” The boy shakes his head, “Shit, sorry, it’s Remus.” He offers a smile, shaking his head like forgetful things like this happen all the time, “Hi.”

The corner of Sirius’ mouth lifts and he needs a second before he remembers to say, “Hi.”

“Do you like the champagne?” He adds. Could we go somewhere with a bottle of France to ourselves in a bit?

Remus nods, “Sure. Sort of like the cheese platter more, though. Not to burst your bubble or anything.”

Sirius laughs, shaking his head, “No, that’s fine. Did you see—“ He sighs, “Well, I arranged them to pair with the drinks but I’m fairly sure no one is going in order.” He glances over where he can just see someone—Peter, maybe—still nibbling on nine o’clock’s brie.

“You’re insane if you thought anyone would follow that rule, but,” When Sirius looks back at Remus as he pauses, he feels his ears heat because Remus is already looking at him, head dipped and lips soft, “but cute try.”

Sirius lets his temple rest against the window, “Yeah?”

They stay there, talking by the window until Sirius takes Remus’ German glass from his hands and replaces it with France.

“You have to like this one.” When Remus looks up at him, Sirius realizes how close they’ve gotten, how he can’t feel the chill of the window anymore.

“Is it your favorite?” Remus asks.

Sirius shrugs one shoulder, “It’s the most expensive.”

“But is it your favorite?”

Sirius blinks, “Oh. Well,” he lets out a small huffy laugh, “to be honest I don’t quite love this stuff.”

Remus tilts his head, “You’ve been serving it all night.”

“It’s New Year’s Eve.”

Remus studies him for a moment, then presses his lips together and holds his untouched glass out with finality, “I want your favorite. Not money’s favorite, your favorite.”

Sirius, to his credit, is not easily taken off his guard these days. He’d been ambushed too many times in stuffy meeting rooms with stale croissants on the table for that. He’s steady on his feet, trusts only himself, and is rather proud of the fact.

But here, he stutters. His heart feels warm in his chest. “I—mine?“

Remus holds his glass out more forcefully until Sirius takes it, “What do you like best?”

Sirius sets the glasses down on a side table behind him, “You really want to know?”

Remus nods, “Yeah.” Sirius might imagine it but he thinks that maybe Remus looked at his lips there for a moment, “I do.”

Sirius glances around the crowded apartment. Everyone is having a good time, paired off and merry. The televisions have been turned on. There’s a half an hour until midnight.

“Come on.”

Remus said nothing, just wove after Sirius through the apartment. Sirius nodded to James on his way by, shook hands and clapped a few shoulders, and checked a few times to make sure Remus hadn’t lost him.

He rounded the corner and stopped so suddenly that Remus bumped into his back, his nose knocking between his shoulder blades. Sirius suppressed a grin and pushed hard on one of the wooden panels of the wall. It clicked open and Remus sucked in a little breath.

“After you.”

Remus looked at him, “This is a secret door.”

Sirius nodded, “It is.”

“You have a secret door.”

“I have a lot of secret things.”

Remus let out a disbelieving laugh, looked once more over his shoulder, but allowed himself to be ushered through, Sirius following close behind.

“What the fu…” Sirius almost bumps into Remus this time, “Sirius, how big is this place?”

“A bit.” He lights up the small iPad on the wall and turns the lights on—still dim. He raises the shades too so they can just see the snow falling, “Well, no one really sees this part. I like…I like to have some of it to myself, you know? Somewhere that people can’t just…find during nights like this.” He offers Remus a small smile, “I host a lot of parties.”

“But I’m here.” Remus tilts his head again and Sirius clears his throat, making his way towards the small bar across the room that he keeps personally stocked. He lifts the counter gate up and slips behind it.

“Yeah. I don’t want to interrupt the kitchen right now, but you wanted a drink, so…” He places the three bottles he needs and a crystal mixer on the counter.

“I…Wait, Sirius, I don’t want you to feel like—I mean, I didn’t mean—“

“Remus. If I didn’t want you here, you wouldn’t be here.” He gives him a sure nod, “Really. Please, sit.”

Remus eyes the built-in leather bar stools for a moment before crossing to Sirius and sliding onto one. He fiddles with an ashtray, “Do you smoke?”

“No.” Sirius shrugs, “In case someone else does.”

Remus furrows his eyes at it for a minute, “But I thought…” His expression clears and he looks behind him, and the large bed set up by the window, the dark gray sheets and mountain of pillows. He quickly turns around, “Oh. Right, that’s…that’s thoughtful.”

Sirius really, really doesn’t want to talk about other people in his bed with this boy in front of him right now, “Don’t you want to know what you’re having?”

Remus looks up from where he’d still been looking at the ashtray and smiles, “Oh. Yeah.”

“Negroni.”

Remus scrunches his nose, “That sounds like a self defense move.”

Sirius lets out a loud laugh, “It’s not, but that’s funny. Do you want to grab me an orange from that bowl while I mix this?”

Remus follows his gaze to the fruit bowl behind the counter and nods. Instead of opening the gate he promptly ducks beneath it, “Here.”

Sirius has only just finished pouring when the sound of people counting down comes muffled from the other room. They both look towards the door.

“Huh.” Remus smiles softly and accepts the thin, wide-mouthed glass Sirius holds out to him, “Midnight already.”

“Yeah.” Sirius makes no move to pick up his own glass, and Remus just holds his.

The counters reach one and fireworks start almost immediately. The snow outside turns shades of red and green and purple, and it reflects off of Remus’ skin and hair, even from here.

Neither of them has said anything yet, but they’re looking at each other and listening to the celebration. Sirius suddenly really hopes Remus hasn’t seen this as some strange ploy to get him alone, especially with the talk about having people in here earlier, and his mind spins for a good ten seconds around how to ask for a kiss, or should he ask for a kiss, when Remus lets out a breath.

“I know we met two hours ago but—“ And Remus shakes his head for a moment, and his eyes definitely find Sirius’ mouth this time before his own lips do. His mouth is as hot as he makes Sirius’ chest feel and Sirius’ hand finds one side of Remus’ jaw. And then it’s over. Sirius’ fingers stay though.

“I—Happy, uh.”

“Yeah.” Sirius agrees.

“Yeah.” Remus doesn’t look quite focused. His cheek is sort of pressing into Sirius’ palm, and Sirius doesn’t really realize he’s leaned forward until Remus’ tongue is licking into his mouth, and somehow Remus is planted firmly on the counter, knocking their drinks askew.

“Fuck, I didn’t even try it.” Remus mumbles the words against Sirius’ mouth, fingers splayed and curling into his hair.

“Make you another.” Sirius just gasps out before they’re kissing again. It’s easier, now that Remus is Sirius’ height, but Sirius drags his mouth down to Remus’ neck anyhow, all the way to the worn collar of his sweater, “Later.”

Remus laughs, but it sort of comes out a moan, and Sirius looks up, “I don’t—I mean, is this okay? I honestly, I didn’t take you here for this, I don’t want you to think—”

Remus takes a breath—a few breaths—and smiles. Somehow that smile is Sirius’ favorite part of this entire scenario. His hands curl around Sirius’ ears, weaving the soft hair there through his fingers, and he leans down for a much softer kiss, “This is okay. But you do have…”

Sirius sighs, “A shit ton of guests.”

Remus nods solemnly, “A shit ton of guests.”

Sirius smiles against a sigh but nods, helping Remus down from the counter and around the spilled drinks on the floor.

Remus straightens Sirius’ collar for him before they sneak back into the party. It’s emptied out a little, maybe, but not much.

“Hey.” Sirius loops his fingers around Remus’ wrist to stop him from going too far into the main room, “Get brunch with me tomorrow. I know a place.”

Remus studies him for a moment before grinning, “No, I know a place. But, yes. I’ll pick you up at Twelve. Yeah?”

Sirius blinks, “I—Yeah.” He smiles back, “Good.”

“Happy New Year’s, Sirius.”

Sirius watches him move over to James and Lily, both of whom are looking a little flushed, and says softly, “You too.”

[johnboothus]

VinePair Podcast: How Craft Beer Can Thrive in the Pandemic

Covid-19 has presented real challenges for all segments of the alcohol industry, but perhaps the area most dramatically affected has been craft beer. Breweries that largely sold their beer through their own taprooms and other on-premise locations have had to pivot quickly — bottling and canning their beers and attempting to find space on crowded store shelves — while certain styles of beer that rely on extreme freshness have required a bit of rethinking.

That’s the topic for this week’s VinePair Podcast, as Adam Teeter, Erica Duecy, and Zach Geballe take a look at the state of the craft beer industry, discussing how breweries can continue to create communities even with limitations on in-person consumption, as well as other strategies for long-term survival.

Listen online

Listen on Apple Podcasts

Listen on Spotify

Or check out our conversation here

Adam: From VinePair’s New York City headquarters, I mean my apartment in Brooklyn, New York. I’m Adam Teeter.

Erica: From Jersey City, I’m Erica Duecy.

Zach: And from the satellite campus in Seattle, Washington, I’m Zach Geballe.

A: And this is the VinePair podcast. I really did want to say VinePair’s New York City Headquarters, even though they’re still closed.

Z: I mean, it might as well be the headquarters at this point.

A: No, because that would also be Keith’s apartment, and Josh’s, and Danielle’s, and Erica’s. It would be everybody’s, it’s crazy. There’s one room I’m sitting in in my house that really does feel like it just has been taken over by VinePair, and I think Naomi’s getting really sick of that. I’m really excited about today’s topic but first, as always, we have to shout out to the sponsors. This week’s podcast is brought to you by Wild Turkey 101. Wild Turkey 101 is the high-proof bourbon ideal for enjoying classic cocktails how they were intended to be when they were invented. Aged longer for more character and using the same recipe since 1942, Wild Turkey 101 adds flavor and body to the Old Fashioned, the number one consumer cocktail. Never compromise, drink responsibly. Wild Turkey Kentucky Straight Bourbon whiskey, 50.5-percent ABV, 101 proof, copyright 2020 Campari America, New York, New York. Have to love that legal language at the end. I think Wild Turkey is a pretty delicious bourbon.

E: Yeah, it is good. I agree.

Z: Yeah. We’ve been running some cool “top lists” of whiskeys and Wild Turkey’s one of those, it’s not that expensive, it makes a great cocktail. It’s not, maybe, the thing that I would turn to absolutely first to just sip on its own, but in a cocktail and Old Fashioned — definitely delicious.

A: Wild Turkey 101 makes awesome cocktails. Speaking of drinks, let’s talk about what you guys are drinking this week.

Z: Tied into today’s theme, to some extent, I’ve been drinking a lot of craft beer, but a specific brewery because it fits my inactive lifestyle very well. I interviewed Bill Shufelt, who’s the founder of Athletic Brewing, which has focused on non-alcoholic beers and I’ve been drinking a lot of Free Wave, it’s a double hop IPA. I have tried a lot of non-alc beers running beverage programs, you end up buying and tasting them because at least I took that part of my job seriously, but it’s actually pretty convincingly beer. I find their hoppier styles are more beer, I guess it’s just that delivery of bitterness and aromatics that I appreciate. I’ve been drinking that, it fits that “I need something that’s more interesting to drink than water at 3:30, but I still have to deal with my son when he wakes up from his nap” part of my life.

A: I’m so interested. I have to say you’re now the second person who told me you actually think it’s good. Athletic Brewing, if you’re listening, you can send it to myself and Erica, because I’m super suspect. I’ve listened to their ads on tons of other podcasts, I think, and what I’ve always thought was really interesting is they’ve never really advertised alcohol. I hear them a lot on tech podcasts, “Do you want to get up in the morning and be able to do your presentation? If so, drink Athletic.” And I’ve always wondered if it’s any good. Cat also says it’s very good. I actually feel I need to try it now because you are now the second person who said, “Yeah, it’s not beer, but for a beer replacement it’s very good.”

Z: I would say it’s beer. What’s interesting, I think to me, is where I noticed that it doesn’t have the alcohol is halfway through the beer when I don’t feel any of the buzz. If I’m drinking a double IPA normally, it’s seven, eight, nine-percent alcohol, a lot of times. And by the time I’m halfway through a can or something, I can kind of feel it. It’s sort of weird, I don’t necessarily mind, it’s kind of nice too, to have the beer and not have the effect. But it is true that, as we talk about on this podcast, we do drink alcohol for the effect. And so I’m not saying I’ve given up alcohol, but it is nice. It gives me something more interesting to drink than water or something along those lines, if I’m not ready for it yet, more coffee. It’s a nice kind of alternative in the afternoon. I don’t drink it all day, every day but it’s a nice alternative.

E: Nice. I was really excited yesterday to be on the phone with Heather Green, who is the CEO and master blender of Milam & Greene Whiskey. She is based out of Texas, but they are now working, with a master distiller on their team at Marlene Holmes, who was at Jim Beam for her entire career. Man this whiskey, they just nationally released last night, it’s the Milam & Greene Triple Cask Strength bourbon whiskey, it’s fantastic. I was totally blown away and it’s so cool to see a woman owned and led whiskey company doing such great work. They’re a young company, so they are sourcing some of their juice but they’re also distilling in Texas and Kentucky, as well as finishing other whiskeys. I tried this, it was so smooth and a 94 proof spirit, it had such a kind of presence and depth to the character. I was totally floored.

A: There’s nothing specific that I’m super excited about this week like I was with the Negronis. I will say that over the past week, I’ve drunk a few things. One is, I did go back to Heaven Hill Bourbon, the Seven Year Old, which is a pretty delicious overproof. And I had that last night while watching the debate and cheering on the fly.

Z: Did you drink the whole bottle?

A: No. I think this debate was basically what they’re supposed to be, which is normal. Except that, one of the candidates lied a lot and evaded questions, but besides that, it was a pretty standard debate. There wasn’t as much of a desire for me to feel I needed to just down an entire bottle of bourbon. Also, I think I would not feel great afterwards. And then last weekend — gosh, it’s so weird that with corona it all blends together — I will say I actually had a terrible bottle of wine. I’m not going to name the producer, but I want to talk about what happened. And I want to get your opinion. We were at one of my favorite restaurants. I don’t want to talk about them because I think the food is amazing, I think this was the server’s fault. But it was Naomi’s birthday, and we haven’t been going out, but it was her birthday. We’re going to go out for dinner. We had outdoor seats, all this stuff. And I knew that this restaurant had lost their wine person a long time ago, and that basically it’s a hodgepodge of people buying the wines: The chef, manager, et cetera. And I know because of where we are in Brooklyn, it’s been leaning very dirty, natural — not just natural, but dirty natural. And so there were two wines we were looking at and Naomi said she really wanted a red. Not a bigger red, but something that had some nice acidity that would go really well with all the food, and it was Mediterranean. There was this Pinot Noir from Baden. And so I asked them about that bottle and they were like, “Oh, it’s really funky, totally grungy dirt.” And we say no and ask about this Nero d’Avola and she was like, “Oh, this is perfect. It’s classic Nero d’Avola and is one of our bestselling bottles. It pairs perfectly with all the food.” And I’m like cool. So she basically described the wine as being classic. So the bottle comes out and she pours me a taste. And I literally looked at Naomi and, if I didn’t know that this was natural, I would say that there was something wrong with it. Because it, of course, was natural and it was the dirtiest, just riddled with faults, and it was totally unpleasant to drink. But at this point we were just like whatever, screw it, I don’t know what else to do. And so we drank it. And it was not fun. The faults were so clear, and it was so off-putting that it kind of ruined that part of the meal. There were other parts that were great, we had a really nice glass prior that was delicious, as a way to toast her birthday. But whose misunderstanding was it here? And I didn’t want to get into it with her and say, “Hey, basically you made this sound like this was a totally conventional bottle of wine, but this is actually very dirty and natty and not a good wine, because there are natural wines that I do like but this is definitely not one of them.” And so that’s why we just drank it, because we didn’t know how to handle this situation. And we were just going to take one for the team and drink the wine. And of course when we looked at the import on the back, it was some importer we’d never heard of before based in Bushwick.

E: That’s a challenge. I mean, Zach, from the professional perspective of someone who’s worked on the floor a lot, what would you have recommended?

Z: Oh my God. This whole story made me almost break out in hives. I understand your general approach of “take one for the team,” but as a wine director, nothing can make me sadder than hearing customers talk that way. Especially when you’re out celebrating your wife’s birthday. Obviously these times, most people are not going out all the time. I would have loved for you to have said, “This is not what we’re looking for,” and again, restaurants are different and there are different approaches to this. From a restaurant side, I would just, graciously as I could, take that bottle back and say, “Hey, we get it. We’re saying sorry. Let’s try and find you something else. ”It’s hard for me, because I never ran a program where a lot of the wines we were selling were faulted. So I’m not really familiar with how you convince someone that a wine that’s flawed is good. I just tried to sell good wine. And that’s still a subjective thing, and different people have different tastes, but if a wine had an obvious fault and we opened it, it was of course going back. I was sending it back to the distributor and trying to walk a line there. What I would say is that, yeah maybe the server’s not super knowledgeable, but in the end, if they’re recommending food to you and it sucks — “Oh, we don’t have anything spicy,” and they bring out something that’s loaded with spice — that’s not your fault, you don’t take that one for the team. You don’t have an incrementally unpleasant dining experience because they did a s***** job. No, you tell them, “Look, this is super spicy. We don’t want it. We want something mild.” If you want something super spicy and they bring out something bland as hell that’s not your fault, that’s the server’s fault and the restaurant’s fault. They should be able to communicate to you the basics about the wine program. And if you say, “Hey, we don’t want funky, dirty wine,” either they can say, “Well, unfortunately, we don’t have anything that meets your needs.” You can decide what you want to do then. Or they can bring you a wine that isn’t funky and dirty. I would just say they failed. And I totally understand not wanting to be the person who says “excuse me,” but, all of you listening out there, be the person who says “excuse me.” Restaurants want you to leave happy, not to go on your podcast the next week.

A: True. I mean, there was so much there. We’ve talked about this before, about us realizing what a privilege it is to be dining out, and I was also thinking about the server and how she may not want to be there, but she is. And I’m not going to be the person that does this right now, but it sucked. I get that there is that movement. And now there also is this weird thing where it’s “what can you trust?” Because if it says Nero d’Avola, and it’s from the area where I know it’s going to usually be very good in Sicily, I was going to assume it was what I thought we would want. And when she said it was typical. Do you know what typical narrow Nero d’Avola tastes like? Or have you only tasted very natty ones at this restaurant? Which also then becomes hard, because then you have the issue of what is the word typical? I would say the word typical is what the majority of people would agree is what the grape tastes like. Not what a few people at some super hipster places think the grape tastes like. It was a bummer because even Naomi — she’s the one in the relationship that loves the natural wines more than I do — even she tasted something bad.

Z: And in the end, that’s the problem. That should not be your experience walking away from a drink or a meal, being like, “This was bad.” That’s hopefully not what anyone’s aiming for.

E: That sucks.

A: Let’s talk about the state of craft beer, because it’s craft beer month at VinePair and we’ve devoted a large amount of our content for the month of October to the world of American craft beer — which has been a very exciting world of beverage for quite a long time. Within the last decade, prior to 2020, it was really a massive boom time. Every year, hundreds if not thousands of new craft breweries were opening across the country. But now, it seems that of all three of the areas of alcohol, the one that’s being the most impacted by Covid is craft beer. It also seems, all of a sudden, maybe there’s a little bit less interest in craft beer than they’re used to. So we thought it’d be fun if we chatted about this area, and what we think is really happening in craft beer right now. What’s exciting, and what needs a little bit of a jolt to become more exciting.

E: From my perspective, I will be the first to say that craft beer, or any beer, is not my area of expertise, so where I can help is providing some statistics. According to the IWS, craft beer is down 12 to 15 percent overall for the first half of this year. That is largely because of the many on-premise closures and capacity restrictions. When you think about the different categories, craft beer, especially, is focused on-premise. Bart Watson, the chief economist for the Brewers Association, says on-premise sales account for about 45 percent of craft beer volume before Covid-19, about half. Without that channel, we are seeing the off-premise sales up between 11 and 16 percent, according to Nielsen data, during the Covid affected period. But that doesn’t cancel out the widespread losses from sales at bars and restaurants. That’s kind of the bigger picture that we’re looking at here.And there’s been a lot of challenges for craft brewers who are looking to pivot into canning from what they’ve previously been doing — kegs for example — which is tough, operationally. If you’re not set up for a high volume of canning, you may have to rely on mobile canning lines that may only be available in higher-density areas. Not as much in rural areas. There’s been this ongoing aluminum can shortage. And that existed before the pandemic. But Covid has exacerbated that because of the growing demand for aluminum cans, not just in beer, but also in wine cans, seltzer, et cetera. So those are some of the challenges that craft beer brewers are facing right now.

Z: I think the other thing that goes along with what you’re saying, Erica, is for a lot of craft breweries, especially ones on the very, very small nanoscale, all the way up to the medium-sized craft breweries, much of their profit — not necessarily gross revenue, but profit — comes from a taproom. And in most of the places in the country, the best you’re able to offer is limited capacity, or your taproom was closed for some amount of time, or it’s still closed. You can have some limited outdoor seating, but maybe not nearly as much as what you had before. And every brewer and brewery-owner that I’ve talked to in this period points to this very real fact that the smaller you are, the more dependent you are on that often one location where you’re generating a whole lot of your revenue. And if it’s closed or even limited (and again, maybe people have been okay through the warmer months and as most of the country heads into fall and winter and outdoor seating is a lot more complicated, if it’s even an option), a lot of them are looking at real challenges to the central piece of their model. Along with that, I think is this other real central conceit to craft brewing, which is that for so long, the selling point for craft beer, along with of course the quality of the product, was the convivial nature of beer. We think of beer as this hyper-social beverage, even maybe more so than wine or spirits. And whether it’s in a brewery, at a beer bar, at a tailgate, all these ways of getting together and enjoying beer are greatly curtailed for most of us, if not completely off-limits. And beer may just have a harder time fitting into the existing models for consumption that we have, especially if it’s smaller scale and not readily available at the grocery store or online. You guys can listen to some of the interviews we’ve had and have coming up on the Next Round part of this feed, but there’s lots of interesting things going on where brewers are experimenting with ways to continue to keep that connection with their customers alive. But it’s more challenging, I think, for beer than anyone else.

A: I think this is interesting. Some of the points you’re raising, Zach, reinforce this theory that I have that’s a hot take. I think the biggest trend in craft beer of the past four to five years is the reason craft beer is suffering now. And that trend is the hazy, because for those beers, which are so amazing, freshness is key and limited supply is key. And so when you build a brewery that initially is all built not on distribution to grocery stores — which is where all of us wound up in the pandemic — we reencountered Lagunitas, which some of us hadn’t drunk in decades. Or we reencountered bear Bear Republic, or some of these other OG craft breweries. And if you relied on line culture — people who would be willing on a Saturday or Sunday morning to come and line up at the brewery and wait for the beer and then have that community that we talked about, and you relied on really being very, very vigilant when it came to shelf control (and that’s why a lot of retailers never wanted to stock some of these beers, because a lot of the breweries were actually really hard on the distributor who was really hard on the retail) it means that when a pandemic happens, people aren’t willing to wait in line and you’re not set up to know how to do delivery, because you haven’t had to do that in the past. I think a lot of breweries fell behind because they became known for this style of beer that is absolutely delicious. Cat jokes and says that I’m a “haze bro.” I love hazy beers. I think they’re delicious. But they’re harder to find. At least in the first two to three months, the grocery store that I went to had none of them besides Threes, and Threes is one of the exceptions. Shout out to them, their infrastructure, and the way that they do their business in New York City. A lot of people could learn from them. I think the way that they handle getting the beer still into all the larger retailers is pretty unique. But I think, for the most part, all those other breweries had a very hard time, and now the opposite has happened. Now they all flooded retail. We talked about the beers that we’ve all enjoyed during the pandemic, and Josh was saying he’s gotten to drink beers that he never would have gotten to be able to just walk down to the corner bodega and buy, because he would have had to go to the brewery to get it. And now they’re so desperate to get it into retail, and a lot of them are also being a little bit less vigilant about those “buy on” dates. They’re not as worried anymore that the beer has to be consumed within a week of canning, which is what a lot of people used to think. That was the whole allure of the fresh, hazy IPA. If it wasn’t fresh, that haze diminished — it kind of fell out of the beer. It didn’t have the pillowy mouthfeel everyone was obsessed with. And the fruitiness. All that stuff that made that beer so mind-altering to so many people who had drunk crappier beer for so long. That’s my first hot take. My other hot take is: I think the other thing that happened at craft breweries is a lot of them got into seltzer, and White Claw and Truly kicked their a**. That, again, is a supply issue. And a lot of craft breweries started making seltzer when the breweries were packed to have something else on tap that they could serve to people who didn’t want a ton of these massively high-alcohol beers we talked about at the beginning. How many IPAs can you drink? But now that we’re in a pandemic, White Claw and Truly are everywhere. and this obscure hard seltzer that probably wasn’t that much of a focus for the brewery but helped pay the bills when they were open is not going to be the thing that people reach for. So I think that those things align with everything else you’re saying, it’s just harder for them than for almost anyone else. And no one has figured out how to create this beer that took the beer world by storm as a shelf-stable product yet. Hazy Little Thing really isn’t that. Sierra Nevada says it is, it’s not. The question is this new Dogfish beer that just got announced, which is going to have oat milk in it. It’s the oats that are actually going to make it hazy. Is that going to be it? Because that’s the only way you’re going to recreate these beers without relying on freshness. There’s going to have to be something else chemically that happens that makes them hazy and pillowy and what I refer to as what eggs look like when you add milk to them and you scramble them. I don’t know. It’s going to be interesting. I think it’s going to be tough because that style of beer is what made Other Half famous. It’s what made Grimm famous. I remember, Erica, when we had the staff picnic and I was talking to Jonno, your husband, and he mentioned one of the OGs of that movement, I can’t remember which one it was, but it was one of the beers everyone was excited about.

E: The thing I see more than anything is fruited sours and just fruit beer everywhere. I don’t know how fresh those have to be, though. I’m thinking of the Dogfish Head SeaQuench and all those sorts of beers that have really pronounced fruitiness to them. Do those beers have to be as fresh? What’s the situation there?

A: Not that I know of, but I’m curious what Zach thinks here. I think that sours are polarizing, and I think what was so interesting about the hazys was that they’re incredibly welcoming to almost anyone, it tastes like f***ing orange juice, and that’s why I’ve always been a big IPA fan. I used to think of Racer 5 as one of my top beers. I love that IPA. That beer is amazing. Also Bell’s Two Hearted is an amazing beer but that was a style of IPA that was for people who like bitterness. I could never get Naomi to drink IPAs, but she loves hazys. I think that sours are the same. Naomi loves sours. I’m going to give you guys a little TMI, but I have massive acid reflux. That’s also why I don’t like natural wine. I can’t do it. The Brett inside those beers, I can have one but I could never think that I’d go and invest in a six pack, but I don’t know exactly. What do you think?

Z: I think that it’s really interesting that we’re talking about the freshness of beers because I think, in general, that’s something that even outside of hazys and beers where, especially in the Pacific Northwest, we’re in the midst of fresh hop season and those beers are, again, another thing where you want that beer fresh from the tank, if possible. And if not that then in the can for as little time as possible. But all beer, with the exception of maybe some darker beers that are designed to age, almost all beer benefits from being consumed pretty fresh. One thing that we’re just seeing is that breweries of all scales, but especially on the craft side, are really trying to figure out how to get product in people’s hands. For the most part, you’re not going to go buy a 24 pack of your favorite craft beer. You probably don’t want to drink the same one of those every day or two of them a day for 12 days or whatever. But also the beer just isn’t as good, as enjoyable, at the end of that. One of the challenges that I think that craft brewing has had is the compulsion that people had, especially earlier in the pandemic, to get as much of everything as they can. “I got to pack my house, my apartment, whatever, with everything that I could possibly need.” And I think people have come out of that a little bit, but still there’s that challenge of — if you’re only going to the store once a week, or you’re going to go to a brewery to stock up but you’re not going to go every week, you’re going to go once a month or every two months — you kind of have to find this balance of what is going to be shelf-stable enough to last through that period. I also think with the sours, the other problem for beers is that we are seeing a shift (and again, this is where I come back to the closures or limitations on taprooms, where the current contexts for drinking these beverages is different)m and so one of the reasons why I think the hazy has become so popular. Not just because of what Adam said, or maybe in conjunction with what Adam said about how welcoming it is, it’s also a great beer to just drink by itself. That’s a complete thing unto itself. Whereas, to me, a sour, whether it’s fruited or otherwise, that’s a beer I need to eat something with. The same way that a high-acid wine — I don’t really want to drink those things. I don’t have the same issues with the reflux, but still I don’t want to drink a really high-acid anything without something to go along with it. And so those higher-acid beverages, I think, are more shelf-stable. I would bet just chemically that it has to be part of the problem for a hazy. You don’t have that acid balance to keep the thing fresh. Milk is going to go bad faster than lemonade, just the reality of it. But it’s something that people could revisit, if they haven’t done it in a while, because for those of us who are consuming at home, maybe thinking about having beer with food, that’s where those drinks shine. They’re their brightest in that context, where you can use a meal or snack or something to balance them out. Whereas, I think a hazy or something, you can just crush that, watch Netflix, it doesn’t need anything else to make it enjoyable. I don’t know that it’s something I would say that, necessarily, I’m going to go back to some of the beers that I used to drink as much. But that is where I think really bitter IPAs and sours, those more extreme ends could perhaps come back and do a little bit of prominence. Because I think they’re both more shelf-stable and they’re also more enjoyable in the setting that most of us are consuming things: At home, with a meal or snacks.

A: I think that there’s the same craft beers kind of really influx right now because I really feel even two or three years ago, maybe even a year ago, it was the area of alcohol that a lot people would have said was the most exciting. It was working on becoming more open — it still was predominantly beer bros, but it was working on becoming more open. There was an accessibility, at least when it came to people who were drinking, that it felt people would get into it more easily than other areas of the drinks world. The branding was always really interesting. A lot of people I’ve talked to think that now a lot of those natural wine labels were influenced by craft beer. And a lot of wine people want to have their cool craft beer area of the wine world. I think everything we’ve said here is true. The business model, that’s the gray, it’s just suffering more than any other area of alcohol I can’t think of. I love craft cocktail bars. But those aren’t, to me, a third space. I can’t sit at a craft cocktail bar and pay $15 a drink for very long. Whereas you can sit at a brewery all day and have $6 to $8 pints and have a great time. And usually there’s a food truck. And the same for wine bars. I know there’s a lot of them, but are they really a place that you’re going to just hang out with your buddies and catch up in the same way? Probably not. And wine, to me, has always been much more of a restaurant thing or an at-home thing, which is what I drink most often. I think that’s what it is. And it’s sad, because I think it’s going to take longer for it to come back than the others. It’s just not going to be as quick as everything else.

E: I agree. I’ll just put in one little fact here, which I found interesting, as of June 30th there were 8,217 active craft breweries in the U.S. That was up 100 percent from a year ago. It takes a lot of time to open a brewery, several years, People are still opening. But what I found interesting was that between Q2 and Q3 of this year, there were still 219 new brewery permit applications. It’s the slowest amount of growth in 11 quarters, but it’s still growing. So I think people still see craft beer as a possible area where they can make money, or maybe it’s all the people in finance who’ve said, “Screw it, I’m done here and I’m just going to go open a brewery.”

Z: I will say my one bit of silver lining for this whole conversation is that statistics say that homebrewing has taken off again in a big way during the pandemic. I do think that one cool possibility coming out of this is that you will have had a lot of people who either had more time to do homebrewing or took it up for the first time. And I mean, again, homebrewing is where the craft beer movement was born. It’s still how it mostly gets its start. Many people who start breweries start out by brewing at home. It’s relatively easy to do that. Adam, you have personal experience, and I think in general it’s certainly possible that when we’re talking to brewers five or 10 years from now and how they got started, a lot of them probably will say, “During Covid, I decided to take the plunge: I’m going to try homebrewing. I’m going to give it a shot.” And from this opportunity, maybe some of the great breweries of the 2020s will be born.

A: That’s actually really true. I’m not going to open a sourdough bakery, but I could. And seriously, Erica, I’ll let you plug it. We got a great homebrewing column, guys.

E: It’s a really wonderful column. If you haven’t checked it out it’s called BIY: Brew It Yourself, and Mandy Naglich, she is a pro home brewer. It’s a really highly read column so people seem to be engaged. It’s been growing during the pandemic. So I think there’s a lot of interest in people saying “I’ve graduated from sourdough. Let me try homebrewing.”

A: Yeah. And she even has a column where she writes about how to make a hazy, which I thought was really interesting because it’s actually going to teach you how to do that. I never, when I was brewing, thought I could have attempted that. But I think it shows people are willing to try these things. I think you’re very much going to be right there, Zach. I think we’re going to have a lot of breweries that open up, and when you ask why, they’re going to say, “We left whatever city we lived in, we moved to this place, we got more space, we started homebrewing, and we realized ‘Oh, this will be a nice life.’” And they opened. I can totally see that.

E: Yeah. Me, too.

A: Well, guys, this has been another amazing conversation, as always. I think every time we talk this stuff out, we go into it thinking, “Okay, is this going to be something that should be all doom and gloom?” And then I come out and I feel really positive about everything. Thank you guys very much.

Z: Just here to brighten your day.

A: Thanks, guys. Well for everyone listening, we’re here to brighten your day as well, which is why we’d love you to leave us a review, tell your friends, rate us on iTunes, Spotify, wherever you get your podcasts. It definitely helps other people discover the show. Erica, Zach, I’ll see you right back here next week.

E: Talk to you then.

Z: Sounds great.

A: Before we officially go, a word from the sponsor of this week’s podcast, Wild Turkey 101. Wild Turkey 101 is the high-proof bourbon ideal for enjoying classic cocktails how they were intended to be when they were invented. Aged longer for more character and using the same recipe since 1942, Wild Turkey 101 adds flavor and body to the Old Fashioned, the number one consumer cocktail. Never compromise, drink responsibly. Wild Turkey Kentucky Straight Bourbon whiskey, 50.5-percent ABV, 101 proof, copyright 2020 Campari America, New York, New York.

Thanks so much for listening to the VinePair Podcast. If you enjoy listening to us every week, please leave us a review or rating on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. It really helps everyone else discover the show. Now, for the credits. VinePair is produced and hosted by Zach Geballe, Erica Duecy and me: Adam Teeter. Our engineer is Nick Patri and Keith Beavers. I’d also like to give a special shout out to my VinePair co-founder Josh Malin and the rest of the VinePair team for their support. Thanks so much for listening and we’ll see you again right here next week.

Ed. note: This episode has been edited for length and clarity.

The article VinePair Podcast: How Craft Beer Can Thrive in the Pandemic appeared first on VinePair.

Via https://vinepair.com/articles/podcast-craft-beer-pandemic/

source https://vinology1.weebly.com/blog/vinepair-podcast-how-craft-beer-can-thrive-in-the-pandemic

[easyfoodnetwork]

Here’s What Eating Out Might Look Like When Restaurants Reopen

Expats gather outside bars and restaurants on Peel street in Soho

Masks, temperature checks, and awkward bar vibes — one writer’s recent night out in Hong Kong could be a glimpse at America’s future

On a recent Friday night in Hong Kong, two police vans idled outside an upscale Italian restaurant on Wyndham Street. Only a few months earlier, their presence might have been an ominous sign that a unit of anti-protest riot cops was in the area, tear gas and pepper spray at the ready. But as is the case for much of daily life here since January, Hong Kong has moved from a state of protest to pandemic, and that night, instead of an armed “raptor” force wearing dark green fatigues and gas masks, the vans discharged a group of what looked like ordinary patrolmen in simple short-sleeve uniforms and surgical masks.

The officers had mustered in one of the city’s busiest nightlife districts to enforce the local government’s ongoing social distancing measures in response to COVID-19, many of which were first announced in late March. They stood outside on the sidewalk like nuns chaperoning a Catholic school dance, armed with rulers, ready to stalk the floor and push guests apart to “make room for the Holy Spirit.” Except in this case the school gymnasium was a bar full of consenting adults, the rulers were rolls of measuring tape, and the Holy Spirit, I assume, was the distance required for gravity to pull down tiny drops of spittle from the air between us.

As cities and states across the U.S. begin to float possible dates for reopening the closed sectors of their economies, many diners and hospitality industry leaders are asking what that next phase might look like for restaurants. Because Hong Kong — along with other Asian cities like Seoul and Taipei — has largely succeeded in controlling outbreaks, and allowed its restaurants to stay open throughout the pandemic, some are asking if the present state of dining here could be a glimpse at the future for America.

Can diners in Taipei, Hong Kong, Korea, China send me photos of what it looks like in restaurants. How the seating is set up? Are all the servers wearing masks and gloves. What are guests wearing? If anyone works in kitchens how are you dealing w new protocol?

— Dave Chang (@davidchang) April 16, 2020

And so, with the number of newly reported COVID-19 cases in Hong Kong staying firmly in single digits over the preceding few days, I traded house socks for chukka boots, slipped on a surgical mask, and did what many in the U.S. have been longing to do for weeks. I went out for dinner.

I chose Frank’s in part because it makes for a useful case study of the current regulatory climate in Hong Kong. Bars have been ordered closed, but not restaurants; Frank’s is a split-level operation, with more of a bar setup downstairs and a sit-down restaurant upstairs. The mandatory bar closure has meant that almost all of Lan Kwai Fong, Hong Kong’s famous party district, has been shut down; Frank’s sits on the edge of LKF, sandwiched between it and the equally busy but more restaurant-heavy SoHo neighborhood.

Although popular with Cantonese locals for workweek lunch, at night, Frank’s is often filled with expat residents drinking Negronis and ordering the veal. Expats have come under special scrutiny recently, after a wave of travelers rushing home to the city from hot spots abroad brought new cases back with them only a few weeks ago.

Normally, it would cost me less than $1 to take the subway or minibus from my house to Wyndham Street, but to minimize time spent in small, enclosed, crowded spaces, I splurged $6.50 on a cab. At the entrance to Frank’s, I was stopped by a host and was confronted with the first in a series of small obstacles to eating out: the temperature check.

Well before COVID-19, it would’ve been hard to go a day in Hong Kong and not see someone wearing a mask. They’re common enough that if you met a friend on the street and someone asked you later if the friend had worn one, you might not remember. In restaurants, I’d seen staff wearing masks from time to time too, though almost never in more upscale situations. But at Frank’s — as with every other restaurant I checked in on — all staff wore the same thin, blue surgical masks Hong Kongers had been wearing on the street for years.

While Hong Kong’s pre-existing mask culture somewhat prepared me, in the U.S., it might have felt a little like a mass text had gone out on Halloween, where the in-joke was that instead of asking everyone to dress in a sexy costume, every costume would be a surgeon: Surgeon servers. Surgeon cooks. A surgeon DJ. Even having lived with regular mask culture for years now — and among their near-ubiquity for weeks — seeing every single person who handled my food and drink wear the tell-tale sign of medical caution was jarring.

Still, not long into the meal, as the unnerving feeling began to subside, it was quickly replaced by communication issues. I’ve heard a lot of people lament the non-verbal communication lost behind masks, the missed smiles or bitten lips, but more difficult for me were the few times I couldn’t understand what my server was trying to ask me. He was enunciating clearly at a volume well above the ambient noise, but without seeing half his face, he may as well have held his hand behind his back and asked me, “How many fingers?” “Sure,” I replied the first time this happened, and the result was a side of squash I didn’t think I’d ordered. (It was great.)

After dinner, I picked my own mask up off my knee, where it had remained throughout the meal, and headed downstairs for a cocktail. I ordered at the bar, got my drink at the bar, and then immediately had to walk away from the bar and stand against the far wall. The bar itself had no stools, and featured printouts explaining that customers could not hang out at the bar. In a total reverse of the usual crush to buy drinks, the few guests in the quarter-full room were clustered in small groups against the far wall with me. Only they weren’t with me at all.

When you sit at the bar you are part of a continuum, long or short, curved or straight, finite or infinitely looped, that counts everyone seated anywhere along it as also at the bar. Downstairs at Frank’s, we were all standing up while observing social distance. Me trying to join any one group would have been the awkward equivalent of pulling up a seat to a table full of unsuspecting strangers upstairs. Not having the stomach for that, I downed my drink, put my money on the bar and left.

Police on Wyndham Street prepare to enforce social distancing rules on Friday night

Pens used to fill out health declaration forms at Yardbird HK are individually sterilized after each use

Outside, I walked back past the cops and did a quick loop through an eerily empty Lan Kwai Fong, before wandering back up towards Soho to see how restaurants were doing there. Turning up Peel Street, I was only half-surprised to see several large gaggles of maskless expats drinking out in front of restaurants on the dead-end road. You know that particular genre of sports bloopers where an athlete begins celebrating right on the verge of winning, only to have victory snatched away by someone actually digging for those last few inches? I’ve gotten some good schadenfreude out of those scenes, but with only one new case of COVID reported in Hong Kong the day before my night out, these people felt like the last link on our whole city’s relay team, and their confidence made me nervous.

I moved on, and tried to stop in a wine bar that sells enough charcuterie, cheese, and other no-cook food to maybe pass as a restaurant, but the man at the front desk of its building told me that the entire floor was closed. I stopped into the lobby of a high rise on Wellington Street, hoping to finally try the “martini 3-ways” at VEA Lounge, the cocktail bar one flight down from Vicky Cheng’s French-Chinese tasting menu restaurant, VEA, but the button for the 29th floor didn’t work at all.

Then I remembered that Yardbird Hong Kong had reopened. It closed for 14 days starting March 23, after word of infected diners at another restaurant group got out. But it was back in business now, albeit under a new regime of health and safety measures. There was a wait, as usual, but nowhere to do the waiting. The front room, where I’ve spent several past pre-dinner hours nursing a cocktail or two while my name moved up the host’s list, had been converted from a mostly standing-room bar area into a second sit-down-only dining room. Anyone not yet seated would have to wait outside. I gave my phone number and went for a walk around the block.

When I did finally get in, the host took my temperature and asked me to sign a form declaring that in the last 14 days I had not been outside of Hong Kong, hung out with anyone outside of Hong Kong, and/or had COVID-19 or symptoms of COVID-19. I also gave my name, phone number, and email address, so that should anyone present that night later test positive, they could contact me. I’d had to give the same personal information at Frank’s as well, so that now, despite paying cash at both venues, there was a point-by-point record of my night just floating out there in the ether, my American right-to-privacy preferences be damned.

Diners at Yardbird sit four to a table max, in a dining room at 50 percent capacity by law

The host told me she had never had problems from anyone about the health form, but there had been larger groups who got annoyed at having to separate into tables of four or fewer. On my own, I was led to a two-top in the middle of the back dining room, ordered a cocktail, and read on my phone.

At 50 percent capacity, the place was still lively, but even if the kinetic feeling of the restaurant was still there, some of the potential energy for a solo diner had been stripped away. I’m usually fairly confident being out on my own, but something about sitting so far from another table — even an empty one in one of my favorite Hong Kong restaurants — was uncomfortable.

Steam rose in the open kitchen, swirling past a flurry of masked chefs shuffling around their stations. What felt like more servers than I can ever remember seeing on that floor swarmed about the dining room. And everywhere there were people eating. Everywhere, except of course within about six feet on all sides of me. If my distant neighbors and I had shared a brief conversation before I finished my drink, decided there was no point in trying to stay out anymore, and headed home, it most likely would’ve consisted of an exaggerated wave and a pantomimed shout, as if we each occupied either side of an enormous cavern, and could never get much closer than we were already. It would’ve been mildly funny. And mostly true.

Andrew Genung is a writer based in Hong Kong and the creator of the Family Meal newsletter about the restaurant industry.

from Eater - All https://ift.tt/3eHzabl https://ift.tt/3apyZyk

Expats gather outside bars and restaurants on Peel street in Soho

Masks, temperature checks, and awkward bar vibes — one writer’s recent night out in Hong Kong could be a glimpse at America’s future

On a recent Friday night in Hong Kong, two police vans idled outside an upscale Italian restaurant on Wyndham Street. Only a few months earlier, their presence might have been an ominous sign that a unit of anti-protest riot cops was in the area, tear gas and pepper spray at the ready. But as is the case for much of daily life here since January, Hong Kong has moved from a state of protest to pandemic, and that night, instead of an armed “raptor” force wearing dark green fatigues and gas masks, the vans discharged a group of what looked like ordinary patrolmen in simple short-sleeve uniforms and surgical masks.

The officers had mustered in one of the city’s busiest nightlife districts to enforce the local government’s ongoing social distancing measures in response to COVID-19, many of which were first announced in late March. They stood outside on the sidewalk like nuns chaperoning a Catholic school dance, armed with rulers, ready to stalk the floor and push guests apart to “make room for the Holy Spirit.” Except in this case the school gymnasium was a bar full of consenting adults, the rulers were rolls of measuring tape, and the Holy Spirit, I assume, was the distance required for gravity to pull down tiny drops of spittle from the air between us.

As cities and states across the U.S. begin to float possible dates for reopening the closed sectors of their economies, many diners and hospitality industry leaders are asking what that next phase might look like for restaurants. Because Hong Kong — along with other Asian cities like Seoul and Taipei — has largely succeeded in controlling outbreaks, and allowed its restaurants to stay open throughout the pandemic, some are asking if the present state of dining here could be a glimpse at the future for America.

Can diners in Taipei, Hong Kong, Korea, China send me photos of what it looks like in restaurants. How the seating is set up? Are all the servers wearing masks and gloves. What are guests wearing? If anyone works in kitchens how are you dealing w new protocol?

— Dave Chang (@davidchang) April 16, 2020

And so, with the number of newly reported COVID-19 cases in Hong Kong staying firmly in single digits over the preceding few days, I traded house socks for chukka boots, slipped on a surgical mask, and did what many in the U.S. have been longing to do for weeks. I went out for dinner.

I chose Frank’s in part because it makes for a useful case study of the current regulatory climate in Hong Kong. Bars have been ordered closed, but not restaurants; Frank’s is a split-level operation, with more of a bar setup downstairs and a sit-down restaurant upstairs. The mandatory bar closure has meant that almost all of Lan Kwai Fong, Hong Kong’s famous party district, has been shut down; Frank’s sits on the edge of LKF, sandwiched between it and the equally busy but more restaurant-heavy SoHo neighborhood.

Although popular with Cantonese locals for workweek lunch, at night, Frank’s is often filled with expat residents drinking Negronis and ordering the veal. Expats have come under special scrutiny recently, after a wave of travelers rushing home to the city from hot spots abroad brought new cases back with them only a few weeks ago.

Normally, it would cost me less than $1 to take the subway or minibus from my house to Wyndham Street, but to minimize time spent in small, enclosed, crowded spaces, I splurged $6.50 on a cab. At the entrance to Frank’s, I was stopped by a host and was confronted with the first in a series of small obstacles to eating out: the temperature check.

Well before COVID-19, it would’ve been hard to go a day in Hong Kong and not see someone wearing a mask. They’re common enough that if you met a friend on the street and someone asked you later if the friend had worn one, you might not remember. In restaurants, I’d seen staff wearing masks from time to time too, though almost never in more upscale situations. But at Frank’s — as with every other restaurant I checked in on — all staff wore the same thin, blue surgical masks Hong Kongers had been wearing on the street for years.

While Hong Kong’s pre-existing mask culture somewhat prepared me, in the U.S., it might have felt a little like a mass text had gone out on Halloween, where the in-joke was that instead of asking everyone to dress in a sexy costume, every costume would be a surgeon: Surgeon servers. Surgeon cooks. A surgeon DJ. Even having lived with regular mask culture for years now — and among their near-ubiquity for weeks — seeing every single person who handled my food and drink wear the tell-tale sign of medical caution was jarring.

Still, not long into the meal, as the unnerving feeling began to subside, it was quickly replaced by communication issues. I’ve heard a lot of people lament the non-verbal communication lost behind masks, the missed smiles or bitten lips, but more difficult for me were the few times I couldn’t understand what my server was trying to ask me. He was enunciating clearly at a volume well above the ambient noise, but without seeing half his face, he may as well have held his hand behind his back and asked me, “How many fingers?” “Sure,” I replied the first time this happened, and the result was a side of squash I didn’t think I’d ordered. (It was great.)

After dinner, I picked my own mask up off my knee, where it had remained throughout the meal, and headed downstairs for a cocktail. I ordered at the bar, got my drink at the bar, and then immediately had to walk away from the bar and stand against the far wall. The bar itself had no stools, and featured printouts explaining that customers could not hang out at the bar. In a total reverse of the usual crush to buy drinks, the few guests in the quarter-full room were clustered in small groups against the far wall with me. Only they weren’t with me at all.

When you sit at the bar you are part of a continuum, long or short, curved or straight, finite or infinitely looped, that counts everyone seated anywhere along it as also at the bar. Downstairs at Frank’s, we were all standing up while observing social distance. Me trying to join any one group would have been the awkward equivalent of pulling up a seat to a table full of unsuspecting strangers upstairs. Not having the stomach for that, I downed my drink, put my money on the bar and left.

Police on Wyndham Street prepare to enforce social distancing rules on Friday night

Pens used to fill out health declaration forms at Yardbird HK are individually sterilized after each use

Outside, I walked back past the cops and did a quick loop through an eerily empty Lan Kwai Fong, before wandering back up towards Soho to see how restaurants were doing there. Turning up Peel Street, I was only half-surprised to see several large gaggles of maskless expats drinking out in front of restaurants on the dead-end road. You know that particular genre of sports bloopers where an athlete begins celebrating right on the verge of winning, only to have victory snatched away by someone actually digging for those last few inches? I’ve gotten some good schadenfreude out of those scenes, but with only one new case of COVID reported in Hong Kong the day before my night out, these people felt like the last link on our whole city’s relay team, and their confidence made me nervous.

I moved on, and tried to stop in a wine bar that sells enough charcuterie, cheese, and other no-cook food to maybe pass as a restaurant, but the man at the front desk of its building told me that the entire floor was closed. I stopped into the lobby of a high rise on Wellington Street, hoping to finally try the “martini 3-ways” at VEA Lounge, the cocktail bar one flight down from Vicky Cheng’s French-Chinese tasting menu restaurant, VEA, but the button for the 29th floor didn’t work at all.

Then I remembered that Yardbird Hong Kong had reopened. It closed for 14 days starting March 23, after word of infected diners at another restaurant group got out. But it was back in business now, albeit under a new regime of health and safety measures. There was a wait, as usual, but nowhere to do the waiting. The front room, where I’ve spent several past pre-dinner hours nursing a cocktail or two while my name moved up the host’s list, had been converted from a mostly standing-room bar area into a second sit-down-only dining room. Anyone not yet seated would have to wait outside. I gave my phone number and went for a walk around the block.

When I did finally get in, the host took my temperature and asked me to sign a form declaring that in the last 14 days I had not been outside of Hong Kong, hung out with anyone outside of Hong Kong, and/or had COVID-19 or symptoms of COVID-19. I also gave my name, phone number, and email address, so that should anyone present that night later test positive, they could contact me. I’d had to give the same personal information at Frank’s as well, so that now, despite paying cash at both venues, there was a point-by-point record of my night just floating out there in the ether, my American right-to-privacy preferences be damned.

Diners at Yardbird sit four to a table max, in a dining room at 50 percent capacity by law

The host told me she had never had problems from anyone about the health form, but there had been larger groups who got annoyed at having to separate into tables of four or fewer. On my own, I was led to a two-top in the middle of the back dining room, ordered a cocktail, and read on my phone.

At 50 percent capacity, the place was still lively, but even if the kinetic feeling of the restaurant was still there, some of the potential energy for a solo diner had been stripped away. I’m usually fairly confident being out on my own, but something about sitting so far from another table — even an empty one in one of my favorite Hong Kong restaurants — was uncomfortable.

Steam rose in the open kitchen, swirling past a flurry of masked chefs shuffling around their stations. What felt like more servers than I can ever remember seeing on that floor swarmed about the dining room. And everywhere there were people eating. Everywhere, except of course within about six feet on all sides of me. If my distant neighbors and I had shared a brief conversation before I finished my drink, decided there was no point in trying to stay out anymore, and headed home, it most likely would’ve consisted of an exaggerated wave and a pantomimed shout, as if we each occupied either side of an enormous cavern, and could never get much closer than we were already. It would’ve been mildly funny. And mostly true.

Andrew Genung is a writer based in Hong Kong and the creator of the Family Meal newsletter about the restaurant industry.

from Eater - All https://ift.tt/3eHzabl via Blogger https://ift.tt/3eDUheN

[vivianrhopper85]

Convenience

If you've ever wandered the streets late at night between The Gladstone and The Drake, you may have glanced at this neon blue place and wondered, "Why is there a convenience store open at this time? And why?" The reason is really very simple: it's not just a convenience store but a restaurant and bar as well! If you want Skittles, sure, grab a bag. But if you want a well-made cocktail or a late night nibble on a burger, walk on through the storefront and you've landed in the right spot.

A relative newcomer to the recent throwback theme in Toronto, Convenience Resto Bar seems perfectly primed to do well in the West Queen West/Parkdale area that is growing up as its primary millennial residents move into their 30s. There's nothing we like more than throwbacks to our childhoods in the 80s and early 90s and just like that Becker's or family-owned corner store you used to frequent to buy sour keys or Bubble Jug (Oh, Bubble Jug!), this place is bound to give any millennial a nostalgic flashback.

But this place isn't just about kitschy retro reminiscing for the good old days (Has it really been 25 years already?); it also wants you to eat and drink well all night long.

Atmosphere & Decor

Like many Toronto restaurants of its ilk, Convenience has its sights set squarely on the 25 to 35-year-olds that remember the 80s cartoons best. You walk into the "store" part of the venue first, and much like Figures in Yorkville, it is a working shop that is open when the restaurant is. It comes off as a somewhat bare 7-11 but it makes its point loud and clear, especially at night when the floor to ceiling windows glow light blue brightly onto the street.

The restaurant itself is large, spacious, and covered with carefully considered design in the style of Space Invaders. Lines are crisp and colours bright and despite the thematic choices for decor, it still feels fresh and modern. You're not stuck in your weird cousin's basement. It's a space you want to visit and hang out in, with a full bar and solid bartenders to boot.

While the ample sunny patio lacks the same video game feel as the interior, even the downstairs follows the retro motif with He-Man and She-Ra washrooms complete with blacklight, after walking down past videos of robberies gone wrong and stacks of old VHS tapes. The most popular aspect of the bar is clearly the very, very pink common space outside the washrooms where 4 telephones connect you to a "party line". It is absolutely perfect for every hipster's selfie photoshoot and if you've ever looked up Convenience on Instagram, you'll notice the neon wave of patrons posing with these phones.

There is something very friendly and relaxed about the atmosphere here. Unlike some of its competition in Toronto, it doesn't feel forced or exclusionary. And it's bright enough too in late afternoon with the large windows. The music is not likely to evoke any troubling memories of awkward middle school dances as it's current enough not to drown you with preteen nostalgia.

Menu Range

There's very little point in using the menu on their website as a reference point for what they actually have on offer as the real menu has been pared down to essentials and favourites now. It's still snack-focused: mostly familiar plates with a new twist. Gone are many of the more curious options on the website menu such as Jolly Rancher-infused salad dressings, Pop Rocks on olives, or Goldfish crackers with cheese. Instead, there's a slight Korean-fushion edge to many of the items.

Starters, or sharing plates, are full of variety. 8 items run from $6 to $14, with hand-cut fries being the cheapest option and Convenience Fried Chicken at the most expensive end of the scale. If you like either chicken or carbs (or both!), you'll like this portion of the menu. Mac and Cheese (with Doritos), and Pogo Sticks are likely to stick out as affordable and memorable at $8 each. A plate of olives, or Blistered Shishitos, will set you back only $9.50. Yuca Tots, Korean Fried Cauliflower, and Karaage Wings are all between $12-13 and are quite large servings considering their place on the menu. The aforementioned Convenience Fried Chicken comes with the option of either Nashville Hot or Colonel's Original flavour and comes with the ubiquitous macaroni salad and sweet pickles.

Next up is the healthy section of green salads all for a reasonable $14 each. All of them sound like refreshing choices for a summer patio session, especially the Watermelon Salad with mint, lime, and radish. There is the common Caesar Salad, slightly elevated, as well as a Beet and Quinoa salad with beet puree, candy cane beets, and watermelon radishes. Grilled chicken can be added for $5 and tofu for $4.

If you're in the mood for something a little more substantial, the "Get Comfortable" section has 4 choices of dinners. Burger Queen is the tribute to not the (in)famous Big Mac but rather the Burger King Whopper and at $14 for the burger, the fixings, and fries, it's just as good a deal, and probably a lot healthier (and better for the local community!). Second option is Fried Chicken with Mac and Cheese, again with the choice between Nashville Hot or Colonel's Original. Following up with another Korean offering is the Boom Boom Bap at $20 and although it only comes with tofu, it's easy to add chicken for an extra $5. Rounding off the mains is Steak Frites with a tri-tip 8 oz and fries for $22.

There are only two desserts on the menu but both seem really good to soothe a sweet tooth, both for $6. They're a steal. The Ice Cream Sandwhich consists of 2 sandwiches of homemade chocolate chip cookie with ice-cream filling. That's 4 cookies like Mom used to make. The Strawberry Shortcake, probably named after the 80s cartoon character even more than the real dessert, sounds delicious with amaretto whipped cream and fresh strawberries on vanilla cake. These desserts are a steal for that price.

Appetizers

Even with the wide range of choices for starters, I easily narrowed it down to a toss up between Yuca Tots and Korean Cauliflower. Eventually the Yuca Tots won out for two reasons: my love of yucca and the idea of Tater Tots, a snack I haven't had for over a decade. Now, they were tots. Perfectly sized cubes of yucca, or as you may also know it, cassava. It's a tuber native to countries much further south so if you've travelled around South or Central America and eaten locally, you likely have enjoyed yuca the right way. Unfortunately, I have yet to run into yuca on a menu in Canada that treats it properly. Or perhaps, I'm just spoiled by being treated to the tastiest homemade cassava on a farm in Belize. It's always hard to stand up to the real thing.

Convenience's Yuca Tots are fun, and look great, but there's something bland about them, even with the delicious toppings provided. There's an art to cooking yuca and perhaps it just doesn't work this way. However, the Yuca Tots are a lot of people's favourite so if you're a fan of the tuber, it's worth a shot to give the dish a try yourself.

Main Course

The temperature in Toronto was balmy so what could be better than a sizzling skillet of Korean bibimbap? I opted for the Boom Boom Bap and it was a tasty choice, and a massive portion. For those unfamiliar with Korean food, this is a rice dish topped with an assortment of vegetables, mushrooms, and tofu, as well as the delicious kimchi—although in my opinion there wasn't enough of it.

It's not a dish you would expect to be particularly good at some 80s-themed West Queen West bar but it was cooked and served authentically in a stone bowl, with pickled vegetables, egg, grilled tofu, sauteed mushrooms, and the best part of a a good bibimbap: noo roong ji. If your bibimbap doesn't have this delicious, crunchy, beautiful crust of well-cooked rice at the bottom of the dish, also known as socarrat in Spanish paella, you're not doing it right. It was a pleasant surprise to see this in my dish. The soy enoki caught me a little by surprise as well, thinking they were just regular raw enoki mushrooms, each bite was full of that salty soy flavour. When mixed all together, as it should be, the dish was actually quite good. In future, I probably would have ordered the extra chicken with it, especially since beef was not offered. It needed a bit more protein but overall, a well done dish.

Dessert

I had come to Convenience with the idea I would order the Twinkie dessert. Much to my disappointment, it's no longer on the menu. However, considering the heat of a late afternoon sun beating down on me as well as a tummy full of sizzling rice and veggies, the ice cream didn't seem like a bad idea at all. And, as it turns out, it wasn't. Nothing feels better to end a hot meal than a smooth, sweet, cold treat like I haven't had since I lived at home and still used phrases like, "I can't. I have detention." 4 homemade cookies and two dollops of Oreo cookies'n'cream ice-cream went down easily and happily.

Drink Options

The biggest draw of Convenience is the sign outside that advertises "$5 Cocktails!". For a city with a growing craft cocktail scene, where most hover around the $12-$14 mark, a $5 cocktail on Queen West seems like highway robbery. Not only that, but these are all on tap, pre-mixed and touted as being just like a freshly shaken libation. The options are the Negroni, Pina Colada, Cosmopolitan, and Paper Plane with 2oz of booze in every drink. I can't speak to the authenticity of them, but I did notice many other patrons putting them back, especially Paper Planes.

For double that price, you have a choice of old school classics such as an Old Fashioned, The Last Word, Sazerac, or Dark & Stormy. They have a full bar and can accommodate basically any classic you throw at them. For me, I was looking for something light, fizzy, refreshing and my server brought out very well-balanced Moscow Mule, complete with copper mug. Even better than that was the price of $8. There's something to be said about finishing off a tasty meal on a warm west end patio with spicy ginger beer and lime. Oh, and of course the vodka too. Honestly, if I'm going to have a cocktail out of a metal cup, the mule will win over the julep every time. Kudos to my server for innately knowing that about me.

Like every decent bar, they have their own signature cocktail menu as well, or in this case, the New School Cocktails. Again, for only $10 we have 2 oz creations inspired by Toronto neighbourhoods. First up is the Greektown hailing to the east end of the old city, featuring brandy and citrus. Cabbagetown is an homage to another east-of-Yonge neighbourhood with a spirit-forward mix of Irish whiskey, Chartreuse Green, and sweet vermouth. Then comes Parkdale, a slighty spicy and fruity tequila creation. Finally is the Way West which is a light and fizzy gin and elderflower cocktail.

For only $1 more are the drinks you wish you had back when you were sitting in your friend's basement watching her Jurassic Park VHS. Aptly named "From the Candyshop" these are all cocktails inspired by sugary treats we all enjoyed. Peaches and Cream is basically as the name implies, and Creamsicle is a melting of rum, Malibu and orange juice. Coffee Crisp is a chocolatey treat reminiscent of the candy bar, with sprinkling of its namesake on top. My Little Lassy is for the whiskey drinkers. I personally couldn't help myself when I saw Bubblegum Sour on the menu. While sours are amongst my favourite type of cocktails, this one sounded less sour and more like something I could picture myself drinking a pitcher of on a beach. The idea of pisco was also intriguing as I've never made a cocktail at home using pisco that's turned out well but it's a liquor that others seem to really understand and make shine. And I have to say, the Bubblegum Sour is absolutely delicious. And, yes, it tastes like bubblegum. Although lacking in the pale pink colour I expected it to have, it did come with a strip of Bubble Tape as garnish! I found the nicest thing about it was even as it warmed out there in the sun as I slowly enjoyed it, the flavour never changed with the rise in temperature. A perfect patio cocktail.

Convenience also is known for its bombs. I'm sure everyone has heard of a Jager bomb, or a sake bomb. This bar gives you even more options right there on the menu, all of which taste like a specific candy or soft drink. Chances are that if you've been to university, you're familiar with at least one, if not all of these. The Skittle Bomb, Fuzzy Peach, Tic Tac, Dr. Pepper, and Creamsicle are go for an easy $8. Bar rail is $6.

If beer is more your style, they've got a selection of 5 beers on draught which change with the season, all for $8 whether it's a Guinness, Blue Moon, or Coors. There are 8 tall boys available from brewers such as Tecate, Amsterdam and Glutenburg, again for $8 as well as Thornbury Cider. On the off chance you can't find a single cocktail to whet your appetite, they have wine on tap for 94 cents per ounce. There isn't a big selection: one red, one white, and one rose, but they get the job done if wine is how you want to roll.

Service

Throughout my meal I had the pleasure of speaking with 3 lovely servers/managers. Everybody there was friendly, outgoing, and very knowledgeable about the entire menu and drinks. They really help put the patrons at ease with their casual attire and easy-going banter. While I find it rare to ever run into rude or incompetent staff in Toronto, some are more friendly than others and Convenience gives off the vibe of hanging out at your friend's house rather than some trendy bar. Furthermore, the servers seemed to know a few of the patrons and the fact that locals come around says a lot for the return potential of the venue. I could definitely see myself stopping in for a casual drink or two if I lived in the area.

Feeling Afterwards

 It felt like a comfortable place to spend an hour or two, and the drinks were tasty and the decor fun but subtle enough not to be overpowering the experience. The yuca tots weren't the best they could be but the nice surprise of the Boom Boom Bap and especially the drinks and dessert made up for it. I left with a bag of leftovers, a full stomach, and what turned out to be a rather small bill for the amount I ordered. This is a place that definitely caters not only to us ageing millennials but also anyone who is looking for solid drinks, entertaining atmosphere, and decent bites at a really reasonable price point.

So come for the blast of childhood nostalgia and stay for the tasty cocktails. You won't be disappointed. Plus, you never know who will call you up on the Party Line.

VL00KV

from News And Tip About Real Estate https://jamiesarner.com/toronto-restaurant-reviews/convenience/

[fashiontrendin-blog]

Meghan Markle's father WILL give her away at the royal wedding

http://fashion-trendin.com/meghan-markles-father-will-give-her-away-at-the-royal-wedding/

Meghan Markle's father WILL give her away at the royal wedding

Prince Harry and Meghan Markle are set to marry at St George’s Chapel at Windsor Castle on May 19 2018 in the year’s most talked-about nuptials.

If, just like us, you’re literally counting down the days and chomping at the bit for every last detail of the upcoming event, this is where you’ll find everything we know so far.

Keep an eye out as we update it with every.single.detail of the wedding of the year…

Meghan’s dad WILL walk his daughter down the aisle

Both of Meghan Markle’s parents WILL attend her wedding to Prince Harry, it has been confirmed by Kensington Palace. After travelling to London the week before the wedding, the estranged couple will meet with the Queen and other senior members of the royal family. This will also be the first time that Prince Harry will meet his future father-in-law.

In a major departure from the traditional wedding format, Meghan’s mother, Doria will travel with her daughter by car to St. George’s Chapel where her father, Thomas Markle will meet the pair to walk his daughter down the aisle.

Today we have provided an update on the Wedding of Prince Harry and Ms. Meghan Markle.

Read the full statement here: https://t.co/bhrPnJtrNm

— Kensington Palace (@KensingtonRoyal) May 4, 2018

This comes announcement comes days after Meghan’s estranged brother wrote an open letter to Prince Harry declaring, ‘it wasn’t too late to back out.’

The date and time

The royal couple will tie the knot on May 19 2018 at 12 p.m. noon. The wedding will be televised so if you’re watching from the US, it will be an early morning!

Harry and Meghan will complete a two-mile journey on the streets of London after exchanging their wedding vows in front of the Archbishop of Canterbury, Justin Welby. The marriage service will last an hour, beginning at 12pm and finishing by 1pm, and it takes place in the castle’s 15th century St George’s Chapel.

The route, in case you want to pop by to cheer them on (of course, you will) will see the happy couple take a trip down Castle Hill, along the High Street and then along Sheet Street, Kings Road and Albert Road, before returning to Windsor Castle along the Long Walk. Phew!

After their drive-by, they’ll greet their guests from the ceremony at a reception at St. George’s Hall (a very fancy location, if you’re asking). The close friends and family party will be hosted by Prince Charles – as he did for William and Kate following their 2011 ceremony – at Frogmore House (and we are sure there will be plenty of dad dancing – we’re looking at you, William, and banging club tunes).

The dress

After months of speculation, there’s been rumours flying around left, right and centre about who will design the wedding dress of the year.

Bookies suspended betting earlier this year on who will be the designer of Meghan Markle’s wedding dressafter a flurry of bets were placed on Alexander McQueen. Royal fans will remember that Sarah Burton of Alexander McQueen was the lady who designed Kate’s ethereal gown.

Israel-based bridal designer Inbal Dror also recently confirmed to PEOPLE that – at the request of Kensington Palace (fancy!) – they sent a sketch for Meghan to consider.

Her dresses are often adorned with intricate embellishment while layered frills and sheer inserts are her staple. Ooooh.

Meghan’s pre-wedding wellness plan

Meghan is a walking advocate for the healthy lifestyle she preaches. In fact, her mother is a yoga instructor so that’s one of her secrets to staying in shape.

As for her healthy eating regime, she has previously said: “I try to eat vegan during the week and then have a little bit more flexibility with what I dig into on the weekends.”

So what does a *perfect* day in her food diary look like? She told The New Potato:

“A Clean Cleanse vanilla shake blended with frozen Ontario blueberries for breakfast, a Niçoise salad and glass of rosé, with some Grey Owl goat cheese and baguette on the side for lunch, and a leisurely dinner of seafood and pasta, and a negroni to cap off the night,”

We wonder if she’s tucking into a glass of rosé right now…

She also swears by running as a form of meditation – but adds balance to her lifestyle by gorging on french fries at weekends. A girl after our own heart.

The music

Kensington Palace has revealed that the music for the ceremony will be directed by James Vivian, the music director for St. George’s Chapel, where Harry and Markle are set to wed.

Cellist Sheku Kanneh-Mason has also been hand-picked by the couple to perform. The youngster won 2016’s BBC Young Musician and received a phone call from Meghan Markle herself regarding a performance at the wedding.

According to the royal website, he said: “I’m so excited and honoured to perform at Prince Harry and Ms. Meghan Markle’s wedding. I was bowled over when Ms. Markle called me to ask if I would play during the ceremony, and of course I immediately said yes!”

The Christian gospel group, The Kingdom Choir, will also perform, and there will be a few surprise guests lined up, too.

The couple’s gift from the Queen

While they’ve only asked for charity donations, the Queen is likely to give the couple a gift – and it’ll be a lavish one. Sticking to tradition, the Queen will most likely give Harry and Meghan a home. She gifted Kate and William with Anmer Hall so will no doubt do the same for Harry and Meghan. The couple are currently living in Nottingham Cottage in the grounds of Kensington Palace and have just welcomed some very regal neighbours. Indeed, Harry’s cousin, Princess Eugenie, has just moved in next door with her fiance, Jack Brooksbank. Just imagine the dinner parties!

The flowers

Kensington Palace has announced that the couple has chosen London-based Philippa Craddock to work on their flower arrangements.

In the official announcement, Kensington Palace wrote: “Prince Harry and Ms. Meghan Markle have chosen floral designer @philippacraddock to create the church flowers for their wedding.”

They also gave us an insight into the exact flowers the couple have plumped for, revealing: “The displays in St George’s Chapel will feature foliage from The Crown Estate and Windsor Great Park, and will use seasonal plants including branches of beech, birch and hornbeam, as well as white garden roses, peonies and foxgloves.

“The designs will reflect the wild and natural landscapes from which many of the plants will be drawn.

“The Royal Parks will also supply pollinator-friendly plants from their wildflower meadows. These plants provide a great habitat for bees and help to sustain healthy and biodiverse ecosystems.”

The florist herself also took to Instagram to discuss working with the couple, citing it ‘an incredible privilege’.

She wrote: “I am loving working with them, it is an incredible privilege, and the designs will be a true reflection of them as a couple, with sustainability at the forefront. We will be using plenty of locally sourced greenery and seasonal flowers including peonies, garden roses and foxglove.”

The cake

Kensington Palace confirmed that the couple is using Californian pastry chef Claire Ptak, who will whip up a delicious lemon elderflower cake for their big day.

In a celebration of Spring, the cake will be scattered with flowers, buttercream and zesty lemon – and we have little doubt it will be absolutely delish.

Food writer and food stylist, Chef Ptak, who runs Violet Bakery, was once interviewed by Meghan for her website, The Tig, so it’s hardly surprising she’s been snapped up.

Who’s going?

As well as royals, dignitaries and A-listers, over 2,600 members of the public are in with a chance at attending the biggest wedding of the year.

The 2,640 people will include ‘people who have served their communities’ and will be chosen by the Queen’s representatives from all over the UK.

There will also be a selection of people from the charities and organisations that the royal couple support (they are both huge charity advocates, if you didn’t already know).

There will also be 100 pupils from two local schools and a staggering 610 Windsor Castle community members and 530 members of the Royal Household.

The gift list

Prince Harry and Meghan are apparently shunning a gift list and instead are asking their guests to donate money to Harry’s charity via his Royal Foundation. How lovely.

A source told The Sun: “Prince Harry is a man who has everything. He doesn’t want guests spending lots of time buying him extravagant presents but he does want them to support his charity work.

“Obviously he has his own foundation with Prince William and Kate, and he also supports organisations like Wellchild and the Invictus Foundation.

“He’s expected to provide more specific information with the individual invites.”

The entertainment

While we can’t confirm whether it’s true or not, rumours are flying that THE Spice Girls will perform some of their classic hits at the wedding.

How do we know? Well, speaking on American talk show, The Real, Spice Girl, Mel B, admitted that the five-piece band will be attending the hotly-anticipated nuptials.

Presenter Loni Love asked Mel: “Do you know anybody that you think is gonna go to this wedding?” Mel nodded her head and mouthed, “Yeah, I’m going… I don’t know if I should’ve said that!”

When she was asked if she knew anyone else attending, she slipped: “Well us five Spice Girls… why am I so honest?”

Then she added: “This is where I’m just like… I need to go. I’m going to be fired!”

Please let it be true…

The mini-moon

According to The Irish Independent, Prince Harry and Meghan Markle will be spending time in Ireland soon after their wedding this Spring.

The couple will apparently visit in June or July for one night only and we’re bet the locals are delighted they’ll get a glimpse of the married couple for the first time.

Meghan’s wife training

According to The Daily Express, as part of her training, Meghan spent two days in the English countryside where she undertook some security training sessions, including a ‘kidnap and rescue’ scenario.

Members of the Royal Army’s SAS regiment taught Meghan how to act if she ever found herself in a hostile situation and apparently used live ammunition while rescuing the former Suits actress from her fake kidnapping.

The actress was also taught that it’s best to forge a relationship with potential kidnappers and even learnt how to behave if her rescuers are killed and she has to fend for herself. Talk about intense!

Meghan was apparently also trained on how to drink tea (a quintessentially British activity). According to the actress’ new biography, Meghan: A Hollywood Princess, and US Weekly, Meghan learnt the royal protocol and etiquette of tea drinking, including the specific way to hold the cup. Meghan was given the chance to practise when she took tea with the queen before news of the couple’s engagement was announced.

The hen party

According to Us Weekly, Meghan’s hen party didn’t quite involve willy straws and sashes; it was a much more civilised affair at the high-end, A-list retreat, Soho Farmhouse.

There’s 100 acres of lush green countryside, swimming pools, spas and even a milkman to deliver your morning milk; how very British.

The couple’s gift to the public

We won’t be getting a day off in celebration of the wedding (*sigh*), but the government is giving us another present to honour the royal nuptials.

Pubs will have their licensing hours extended during the weekend of the wedding so we can all raise a glass (or five) to the happy couple. Cheers, Meghan and Harry.

It’s good timing because May 19 also coincides with the FA Cup Final and Scottish Cup Final.

Bring.it.on.

In the meantime, let’s look back on the couple’s cutest moments…

http://platform.twitter.com/widgets.js

[johnboothus]

VinePair Podcast: What Happens When Cocktails and TikTok Collide?

TikTok has been everywhere in 2020. It’s not often that a social networking app becomes the subject of international intrigue, but when President Trump announced that he planned to ban the app (and then walked those plans back), it brought new attention to what had previously been thought of as a predominantly Gen Z platform. As that generation reaches legal drinking age and begins to shape the culture and industry around drinking, the creativity and exploration in the drinks space on TokTok is fascinating.

On this week’s episode of the VinePair Podcast, Adam Teeter, Erica Duecy, and Zach Geballe discuss what drinks culture currently looks like on TikTok, how brands, bartenders, and others can look to use the platform to grow their audiences, and why combining TikTok’s extremely powerful algorithm with an online marketplace could create massive opportunities.

Listen Online

Listen on Apple Podcasts

Listen on Spotify

Or check out our conversation here

Adam: From Brooklyn, New York, I’m Adam Teeter

Erica: In Jersey City, I’m Erica Duecy.

Zach: And in Seattle, Washington, I’m Zach Geballe.

A: And this is the VinePair Podcast. Before we get into today’s hot topic, which is TikTok — and if you’re not on TikTok we’re going to teach you everything you need to know about TikTok, because you’ve probably heard a lot about TikTok in the past few months — a word from our sponsor. This podcast is sponsored by Goslings Family Reserve Old Rum. Goslings Family Reserve Old Rum is crafted from the same incomparable Bermuda blend as the renowned Black Seal Rum. But it’s barrel aged even longer, until it acquires an extra luscious nuance, complexity, much like a rare Scotch or Cognac. Each bottle is hand-numbered, hand-labeled, and dipped in black sealing wax, the same way Goslings first bottled rum in the early 1900s. Consider it the ultimate sipping rum, because we do. So does the Caribbean Journal who named it the No. 1 aged rum in the world. Find this rare rum on reservebar.com where, for a limited time, you’ll save $15 off your order with the code “VinePair.” And now to our show. We’re going to start a new segment here on the VinePair Podcast, before we get into witty banter, which I always enjoy with the two of you, what we’re drinking this week. We’ve had a lot of listeners email in and ask us what we are drinking so that we can help them discover some of the things they should be drinking. As brief as possible, let’s talk about some of the stuff we’re drinking this week. Erica, why don’t you kick us off, what are you drinking this week?

E: In the past couple of weeks, I have moved into my fall bourbon drinking, and how I like to drink my bourbon is in a Manhattan. And, the thing I’ve been doing, which I think is an amazing trick for people, is mini Manhattans. Instead of making a full Manhattan, I just make a half recipe so it’s like a little tiny guy. Sometimes I just don’t want the calories or the sugar or the alcohol of a full Manhattan, but I’m still getting my fix every night, which I really enjoy. The bourbon that is fueling my Manhattan this week is the Woodford Reserve Distiller’s Select. It’s a bottle that I think provides a really good price to value. I think you can find it from $33 to $36, depending on where you’re trying to buy it, but it’s really an awesome bourbon. So I recommend it.

A: That’s awesome. Zach, what about you?

Z: Well, first of all, Erica, I’m impressed that you can apparently settle for a mini Manhattan. I definitely need at least a regular Manhattan, sometimes a maxi Manhattan, whatever the opposite is. I know we’ve talked about this before but I felt compelled the last couple of days, and again will tonight, to drink some Napa wine. What’s going on in Napa right now is really, really devastating losses to some absolute institutions there. And unfortunately the fires there, as of a recording time, are still nowhere near under control, so it’s possible that sadly the toll will be much greater. And, for me, this specific wine that I’m thinking of is from Cain, which is one of my favorite wineries there on Spring Mountain. Unfortunately it was really, really badly damaged the last couple of days. I think all of the 2019 and 2020 vintages were lost. I think the vineyards mostly seemed to be OK as of now, but again, getting details is still tricky. I’m going to have a bottle of Cain Five, which is their flagship wine, tonight. It’s a very classic Bordeaux blend using the five principle Bordeaux varieties. It’s delicious, it’s a bit of a splurge, but I have a couple of bottles in my collection and it just feels like the right thing to do. Chris Howell, the winemaker, is a really lovely guy. I got the opportunity to have dinner with him last year and he did something that winemakers rarely do, that I love, which is he mostly poured other people’s wine. I actually had to coax out of him his own wine. That’s a kind of modesty that maybe I don’t share, but I appreciate, so that’s what I’m drinking.

A: Cain’s amazing, they were on our Top 50 Wines of the Year a few years ago. They were No. 4 for Cain Five. That wine is really amazing, it’s a huge bummer that everyone’s going through that. Thanks for taking us down, Zach, but it was necessary. I don’t know if I’ve talked about this yet on the podcast. At the VinePair picnic a few weeks ago, I brought it out for the first time and now I have one in my fridge, which is St. Agrestis. It’s a distillery in New York, they started making Negronis in these beautiful bottles, RTDs (ready to drink), a few years ago, and this year they had the brilliant idea of putting them in a box. So they’re boxed Negronis like boxed wine. There’s 20 Negronis in the box for $60. And I have to say $3 and a Negroni is a pretty sweet deal. It has really great gin in it from Greenhook Ginsmiths. It’s awesome, more people should be buying this. I know you can get it at Astor so if you live around the country and you want to go to Astor Wines, I know you can buy it there, and I think they shipped to 40 states around the country. But this thing is just awesome to have in the fridge. At the end of the day, if I don’t feel like making a cocktail, I can easily just open the fridge, put an ice cube in my rocks glass, if I want to add some citrus I will — I usually do, and you just have a great, well-made Negroni. Naomi loves it too. I think they’re claiming that it will last for a year. It’s definitely not going to last for a year in my fridge because I’m going to finish it. But that it could last for a year I think is awesome, and I can’t believe that they’re the only people that have done this. More people should be doing it, I think it’s so cool to have a box of cocktails in my fridge. So that’s what I’m drinking.

Z: And it gives you that really beautiful ease of service, you just pour it.

A: Yeah. It’s awesome. I’m not dirtying my mixology equipment, I’m not worried now about if I have enough Campari still on my bar — or some other bitter liqueur, or how fresh is my vermouth, I’m not worried about any of that stuff at this point. And now it allows me to play with other cocktails. I felt like a lot of times I would just default to a Negroni at home when I was making cocktails, and now I figure I’ll default to other things and just have this in the fridge at all times. It’s awesome.

Z: Frankly, I want more things in my life in a bag or in a box. I used to be like a lot of wine people, turn my nose up at the idea, but the more I’ve been around it, it’s such a great solution for a lot of things. It’s easy, it lasts, the space it takes up is very small, which is great. Bottles on a bar can be clunky, and not that the bottles for a Negroni are usually that difficult to fit in there, but I want more things in a bag and box please.

A: It’s funny, when I went away for Naomi’s parents’ 40th anniversary two weekends ago, we brought up a box of white wine from Sokol Blosser, the producer in Oregon who makes, I think, pretty solid Pinot for the price and pretty solid Chardonnay. And they just had a white blend. And I put it in the box and it was the perfect thing for the weekend because people didn’t have to ask me — you guys are probably in the same situation when you’re with family or friends, I’ll always get, “What should we open next? Can you open something? I’m not sure what’s open. There’s all this stuff on the counter.” And now there’s white wine in the fridge. It’s three o’clock in the afternoon, if you wanted to have a white wine and go sit down by the lake or go have a white wine, and people loved it. And I think you’re right, Zach, there’s a convenience thing there. And I think more people should do it and get creative with it. That’s why I love this cocktail thing. This is just so stupidly obvious yet also so creative.

E: And I think that’s why we’re seeing the huge explosion of RTD cocktails right now. I just received a whole shipment last night of cans that are Crafthouse Cocktails from Charles Joly. They’ve made 10 different craft cocktails that are in these little aluminum bottles, and I can’t wait to try them. Tim, one of our staff writers, and I we’re just talking about how we need to do a huge roundup and tasting of all of these RTDs — we should probably do it on the podcast, too — and take people through what are the biggest ones, what are the best ones you can buy, and where can you buy them online.

A: For those of us who are ignorant, who’s Charles Joly?

E: He has won all sorts of top bartender of the year awards for every award. He has won all the awards for best bartender. He was out of Chicago, I’m not sure where he’s located right now, but fantastic talent. I’m super excited to try the mixtures that they have put into the bottle, how they’ve done the citrus stabilization. I can’t wait to dive into those.

A: That’s awesome.

Z: Erica, maybe you need your own Manhattan in a bag or box; that way it’s even easier to make yourself a Manhattan.

E: Yeah, I’m going to have to get myself one of those little cute barrels and a little barrel aged one on the counter.

A: So guys, today’s topic is the thing we’ve all been waiting to talk about: TikTok and alcohol. So before we jump too much into this topic, I want to be very clear to anyone listening who’s in the business, there is no way right now in TikTok to guarantee that if you are on there making drinks you are able to age-verify whether you are talking to people over 21 or not. So please bear that in mind with everything we’re discussing. If you’re a brand thinking about getting on TikTok, and spending money, and you are worried about being compliant, again, nothing that we’re discussing right now should be taken as advice because there is no way, again, just like with the Snap platform at this moment, that you can truly guarantee whether or not the people that you’re posting your videos to are 21. With that being said, I think TikTok is one of the most exciting platforms right now for what is happening in the alcohol space. I think there is a ton of creativity happening on the platform. I’m going to say it is mostly in spirits. I’m not seeing it as much in wine and beer, but TikTok is amazing. I also lost my entire life on TikTok recently. I think I turned it on at seven in the evening and all of a sudden Naomi came out to the couch and it was 3 a.m., and she said, “Are you coming to bed?” I said, “What? Oh my God, I’ve just been on TikTok.” That’s because the algorithm is so good. And I’m talking so good. I’ve never seen another tech platform that had an algorithm that learned this quickly and is this smart about the things you like. I can go down crazy rabbit holes where I’m learning how to bake bread by a ton of people, and now I’m obviously in drinks TikTok. That’s why I’m curious what you guys’ experiences are. I told you guys a few weeks ago I wanted to do a TikTok podcast and both of you said, “OK, fine. We’ll freaking download it.” So before I talk about everything TikTok and sort of give the whole history of TikTok, I’d love to hear, what are your impressions of it now? You both have been on the platform. What do you think?

E: From my perspective, I know why the algorithm is so good. It’s because they’re using AI. And so they are able to tag all of the objects in a video and then that helps them serve up content similar to the things that you were looking at in the prior videos or in the videos that you’ve watched the most. And I do think that the algorithm is amazing. I went down the rabbit hole of looking at flair bartending, and then it was actually hard to move away from that. Flair bartending is having more than a moment, it is dominant on that platform and booming. And a lot of the videos that are being posted are from Russia, from throughout Europe, from Asia, most of the cocktails that you’re seeing are in metric measurements, they’re not in the States. And the amount of creativity, I agree, is pretty fascinating. There’s just a lot happening there, but there’s also a lot of junk to get through. I looked pretty hard for wine, it’s really hard to find wine content, and I did not find very much that I found super compelling. So it definitely seems to be a place for cocktails and flair bartending. But I’m curious to hear what you guys have found.

A: Zach?

Z: So I think it’s really interesting that you guys both really talked about how effective the algorithm was because my impression has been that it’s actually the effectiveness of the algorithm that, to this point, kind of exposes to me the limitations of the platform. And by that I mean that when you have such a tight correlation between what you’ve previously watched and what you are going to be served up in the future, I think it creates a real homogeneity. And that’s the thing that I was surprised by, and I think it’s born out not just in the drink space but with this TikTok challenge, so much of the platform seems to be around recreating someone else’s popular video and doing it yourself. And I can certainly understand how for a lot of the user base, which let’s be honest skews a lot younger than us, typically. That’s a hugely important thing. We all went through a phase in our teens or 20s where we wanted to be just like someone else, we wanted to copy their style, their mannerisms, their vocabulary — whether that was someone we knew, or someone on TV.

A: I think you’re taking the really old man position right now. And I’m going to say that everything you’re saying is completely incorrect, but I will correct it after you make your point. But yes, I think you’re definitely taking the crotchety old man position right now.

Z: But here’s the thing, I think there’s a fundamental challenge, and it’s a challenge that the drinks industry faced, in some ways, with Instagram as well. Although I think there’s a little bit of a difference there, and it’s that a lot of the things that I think people typically find appealing about alcohol are pretty difficult to translate to that medium. And we’ve seen that, that’s been an issue with wine and beer, and to a lesser extent, cocktails. There’s more of a visual aspect to those, it’s hard to translate those into compelling visual content. One of the reasons, Erica, I think you don’t see a lot of great wine content is, what exactly does a great 15 second wine video look like? I know at VinePair we’ve certainly tried to produce that, and I think some of the stuff we’ve done has been really good. But it is very hard to make a compelling piece of video and audio content about something that is deeply experiential. And so I think that’s why you see flair bartending so big because it looks cool. It’s fun to watch people do that. I certainly watched plenty of videos of people making crazy a** concoctions but I also, and again, crotchety old man or not, I also looked at a lot of those things and thought I would never, ever, ever want to drink that. I left those drinks behind 15 years ago. And so if you’re 21 and 22 and especially if you’re in a place where you can go out to bars safer than another part of the world or whatever, f*** it, have fun with it. Enjoy these crazy a** drop shots that people are coming up with where the drink changes color. But I don’t know, that’s not compelling content to me, personally. I’m still kind of at a loss to figure out how that translates into a platform that I’m going to rely on regularly.

A: I’m not seeing much flair bartending, so that’s interesting that the two of you are. And that’s what I think is actually interesting about TikTok. So, TikTok isn’t just about copying. There’s a little bit of that in the pure form of it, but it’s a lot about having fun and being creative and being your own person. What I think is very interesting about TikTok is some of the largest influencers on the platform I’ve never seen before. I don’t know if when you guys were watching you ever saw the Sway Boys, or you saw Hype House, saw some of these massive celebrities that have tens of millions of followers, I certainly haven’t. The only exposure I’ve ever had is reading Taylor Lorenz, the very well known New York Times style report. I saw a little bit of flair bartending in the beginning but now I’m seeing a lot of very serious mixology. And I’m seeing a lot of those personalities. And I think what’s interesting about it is it really is allowing those that are more entertaining, those that are providing a service for people are getting more views. But what’s cool about TikTok is it’s not just about who you follow, unlike Instagram. So it’s not about creating this profile where you’re pushing people over and over “Follow me, follow me, follow me, follow me. I’ll follow you. You follow me,” that kind of thing. That’s not how TikTok works. TikTok just rewards good content. And I think that that’s what makes the platform so exciting to so many people, and I think it is really exciting, especially for the spirit space. If you are a bartender who is engaging, and that is really great at making drinks, and that can tell a story while you make those drinks, and can show you a beautiful cocktail at the end, it doesn’t matter if you are a bartender who owns a really well known bar in Manhattan or you’re a bartender that is making drinks somewhere else in the middle of the country and you’re not the bar owner but you just know how to make a great cocktail, you can have a platform on TikTok and really build a name for yourself. And I think in that regard, the platform is very exciting and very different from anything else that’s existed before it. I mean, look, you saw Vine tried to create this and they weren’t able to because the algorithm was s***. Instagram has tried to mimic it, they can’t. So it says a lot about what the technology is. Also why China is never going to allow it to be sold to the United States, because the algorithm is so valuable. But it’s really actually, I think, a very fascinating place to learn how to make drinks, if you can find those right people. And then yes, you could start following them. But what I think is cool is that there are little niches in everything. You are both right, there doesn’t really seem to be any wine TikTok. But I think that’s because it’s very hard to make engaging wine content. In general, like you said, Zach, it’s very difficult. The stuff I’ve seen on Instagram is pretty bad. I think we do a very good job with Keith’s 15 second wine reviews. We’ve brought them over to TikTok, some of them are doing well, some of them not as much. Our explainer videos are doing incredibly well, people looking for knowledge on what to do and how to understand the platform. But wine content as a whole on social media is pretty difficult. If you post a bottle shot on Instagram, I don’t know necessarily that that moves mountains for that winery and will cause that winery to sell out. Same with beer Instagram, I’m not really sure. But cocktails, there’s a real opportunity to make those cocktails and also be entertaining at the same time, and that is why I do think flair bartending has taken off in these certain circles, but why there’s a lot of other kinds of bartending that are also finding a moment, as well as just people who are being silly. People who are just saying, “Oh, here’s how I’m mixing my Truly today.” But I think that alcohol does have this really interesting space there and people are being playful with it. And I like it because it embodies what we’ve always said at VinePair that there’s all these ways to experience drinks and there’s all these different ways to learn about drinks and people are being really open and honest with the drinks they like and are showing. It’s a great place to understand what people are interested in right now, regardless of age, I think.

E: From my perspective, I think what is interesting about TikTok right now is that if you do have really good content, you can rack up a ton of views. You can have far more reach on that platform than you can on many others, if the content resonates, and there’s a variety of ways to do that. But I think that brands, if they are looking to get into the space, there’s a couple things to consider. First, as the platform develops here in the States, I do think that they probably will allow some sort of age gating. And I think that day is probably coming soon. So the Chinese version, Douyin, has links in the videos to purchase products and to tip creators like they do on the Twitch platform. And that functionality is expected to come out on the U.S. version sometime soon. So when the monetization becomes a reality on TikTok, which could be six months, who knows, then I think they’re going to see that that’s the way to make money for the platform as well, and start age gating so that we can have more regulated products that are able to be shown to viewers who are the right age. But in the meantime, I’d say for brands that are looking to get into the platform and start to build an audience, I’d say any of that portrait view, Instagram stories — repurpose them, just repost them, reuse that content, and then you’ll start to build an audience. And then, at some point, there’s going to be the tools for brands to monetize. You might as well start now with the type of content that is engaging but definitely doesn’t show young people, any young people imbibing at all. I was reading that TikTok in the past six months removed 49 million videos for content that depicted regulated goods with minors. And, for context, the number of video views per day on the platform is over a billion, so that’s a small percentage, but the ability for brands to use this platform more effectively is going to change and it’s going to change soon.

A: All you have to do is look at Walmart getting a piece, or potentially getting a piece, of this deal and realize that they’re going to start using that algorithm to make sure that, “Oh, all of a sudden Zach’s been looking at a lot of cocktail videos and a lot of those videos also included really nice aged rums, only he lives in a state, let’s say L.A., where we actually can sell alcohol through Walmart. And he has a Walmart account, why don’t we have one of those show up at his house and he can return it if he wants, or if he keeps it and he likes it then we’re going to charge him.” I think there’s a huge opportunity of that coming very fast with how powerful this algorithm is. I think, for me, it’s really interesting because — I’m obviously the TikTok fan here, I’ve spent a lot of time on the platform — of the ways people can create personalities for themselves. There’s this woman I’ve been following, she’s ThirstyLA, and all of her cocktail videos she’s dressed up in sort of ’50s attire, ’50s music in the background, it’s all very atmospheric. And then you have a guy like Thirsty Whale, and he’s in his apartment with a very ridiculous bar, let’s be clear a way more ridiculous bar than you can think of. The only person, I think, who has a bigger bar is probably Aaron Goldfarb. Very heavily stocked, making drinks, and it looks like he’s in a professional bar. And I think people have figured things out and they’re creating their own personas, and I just think it’s awesome.

Z: Here’s my question that I have that comes out of this, which is, I think one thing that you guys have both talked about that really intrigues me is at some point is TikTok more an entertainment platform or a commerce platform? And it isn’t to say that you can’t necessarily be both, but I think about a lot of the examples that you’ve given and I think the person who might watch some guy with an elaborate home bar make really fancy elaborate cocktails, that might be entertaining for you, and for lots of people. It might be entertaining for me, but I don’t know that it’s going to then cause me to go out and spend any money. I might go, “Wow, that guy has a bunch of cool bottles,” but I’m not going to buy some obscure black walnut liqueur just because I saw this guy make a drink with it. I’m going to go, “Huh. Interesting. Cool.” And if I went out to a bar maybe I’d see if they have it and maybe I’d ask them to make it.

A: Zach, you clearly don’t understand influencers because, with all due respect, there’s a ton of people that already are buying what these people are pushing. One of the biggest gins that I’ve seen a lot, and clearly this must be a campaign, I don’t know if you both are familiar with Empress Gin?

Z: Oh yeah, but they’ve been doing this all over platforms.

A: I guarantee you, people are buying it because that’s what these people are using.

Z: That’s a great question. Let’s pull the Nielsen data. I don’t know. You could be right.

A: They wouldn’t do it if it didn’t.

Z: Adam, I read a lot of stories about Instagram influencers who people gave lots of money to and it turned out that they didn’t do s*** for brands.

A: From what I’ve looked at, for the brands that do it a lot, it works or they wouldn’t keep doing it, for brands that actually aren’t just dipping their toe in it. Haus, whose co-founders I interviewed, is a perfect example. They figured out the influencer model and they’re 10x sales right now on platforms. A brand like that who is doing it has figured it out and also knows who to go to. If the influencer has a very loyal following. That’s going to be the issue: How many people are actually following the person? You’re right, I don’t think an influencer that has 3,000 followers is moving something for anyone. But I think certain influencers with very loyal communities absolutely do move products. Look, I’m the first person to pooh-pooh influencers. I’d think, “Oh, why are we paying attention to all these different influencers?” But at the end of the day, a lot of them who are good and who have really engaging content and who are shouting out this one product over and over and over again, especially when it’s not really clear that it’s being paid for, do move products. They just do. And, again, you can argue it all you want for some of the small people, but there would not be a lot of these brands who do it over and over and over again if it didn’t work. These marketing people are paid way too much money to get it wrong.

E: Yeah, I agree with that. I think that if you look at the brands right now that are on Instagram spending a lot of money for influencer marketing, those are the brands that are soon going to be transitioning over to TikTok. Those are the ones that have realized if these campaigns are working for them, and I know a lot of these campaigns do work, that TikTok is going to be the next platform, and they’re probably already experimenting.

A: I think the problem why we don’t have a really clear answer is because a lot of the brands that are big, like the Hendricks of the world or anything owned by, let’s say, the Pernos, the Camparia, the Diageos, they’re not going to take the risk because they are very, very, very, very, very strict about having to make sure that at least 70 percent viewability, 90 percent of any platform — whether it’s Instagram, our site, whatever — is 21-plus. And TikTok can’t guarantee that yet. Whereas a company like Empress Gin, I don’t know who owns them, may not care yet. So you’re going to have some of these smaller craft brands take the risks and they’re going to play much more than someone else would because they’re not as worried. Aviation was the same way. There’s a lot of ads that they got away with because they were a smaller brand, even though they were owned by Ryan Reynolds, to some extent that a Diageo never would have done. Now that Diageos bought them, Ryan will not be allowed to do an ad making fun of Peloton and encouraging you to drink after an exercise. But at the time, they could get away with it because they were smaller, and it’s all self-policing anyways. So that I think it’s going to be really interesting to see. But as a whole, I think the platform is really interesting. I think that people who play with it and figure it out are going to be pretty successful. Again, I don’t know if that’s going to translate to success in other things, but I think you might see some bartenders build profiles, get book deals, whatever off of TikTok, for sure.

Z: I think the one point you made, which I think is the best one, is that a platform, especially a relatively new one, at least to American audiences, always affords opportunities for new people to make a name for themselves. It was true on Instagram. It’s true on Twitch, not so much for our industry but for lots of other ones, and so I agree. You know, if you are able to create a presence, if you’re able to be engaging in the forum TikTok promotes, then yeah, you can have real success and you can have lots of views. And we know that in our culture views translate into influence and influence translates into product moved, according to Adam, and so I think there’s the possibility there. I was a little late to Instagram. I’m cool with that, too, but I look forward to seeing what comes out of it. I think you’re right, there’s some really interesting ways to convey drinks to people and convey drinks culture, and I look forward to my life two years from now.

A: I think what makes the platform so interesting — I realize I’ve talked on a large majority of this podcast — I’ve never made a single TikTok. I just like going on and seeing what’s going on. And there’s different platforms for different people. We talked about this before we jumped on to record: Erica is back on Twitter tweeting a lot more. Zach, you’re on Twitter a lot. I’m not the biggest Twitter fan, and I don’t really go on ever. I don’t even go on to view. Twitter is not my platform. And that was an older platform. I’m into commerce and pushing things, I’ve never seen anything get pushed through Twitter. I’ve seen massive people tweet out stories, and no one clicks. That’s not what Twitter is. Twitter is all about the feed. Earlier on, when I was really interested in building VinePair, we weren’t interested in people just knowing about the article. I’m interested in people actually reading them. And so we were finding much more success on platforms like Pinterest and Facebook, so I was drawn to them. And now really Instagram. What I think is cool about TikTok, in terms of cocktails, too, is I think Instagram has really rewarded a different kind of cocktail maker. It’s someone who’s really good at making cocktails and also photographing them, and TikTok actually rewards, a little bit, the opposite. It rewards someone with a really good personality. There’s a lot of drinkstagramers who I think could never translate to TikTok, and probably vice versa. There’s a lot of people who are becoming really big in the drink space on TikTok that probably don’t take the best photo. Or don’t take as good a photo as some of the other people. And it would take them a very long time to build that same audience, but they are really engaging, and they seem like a really fun person that you’d love to grab a drink with, and they seem super accessible when they make the cocktail and they tell you a story. And so they grow pretty quickly. I think that’s what makes each interesting for different people, and why everyone has to play around with whatever platforms they’re on to figure out what they like.

E: My takeaway from it is there are now social platforms for all personality types. Some of them are more monetizable than others. Brands will wait to see which ones are going to end up being the most monetizable. They’re changing all the time. But then again, you’ve got to watch the Social Dilemma, if you haven’t watched already, and you’re going to delete them all.

A: It’s Social Network’s 10th anniversary.

E: If you have not watched Social Dilemma already, that’s something that everyone should watch, especially you, Zach, with kids. You’ll never let your kids download any social platform ever. I promise.

A: With that said, let us know what you think of the podcast. If you’re on TikTok I’d love to hear what you think, and what you think about the platform. Email us at podcast@vinepair.com. If you’re a marketer that plays around with working with employers, we’d also love to have your perspective and proof that I’m right. That would also be something that you could send an email to podcast@vinepair.com. One more word from Goslings Family Reserve Old Rum. Goslings Family Reserve Old Rum is crafted from the same incomparable Bermuda blend and as the renowned Black Seal Rum. But it’s barrel aged even longer, until it acquires an extra luscious nuance, complexity, much like a rare Scotch or Cognac. Each bottle is hand-numbered, hand-labeled, and dipped in black sealing wax, the same way Goslings first bottled rum in the early 1900s. Consider it the ultimate sipping rum, because we do. So does the Caribbean Journal, who named it the No. 1 aged rum in the world. Find this rare rum on reservebar.com where, for a limited time, you’ll save $15 off your order with the code VinePair. Again, that’s reservebar.com, use the code “VinePair,” and buy a bottle of Family Reserve from Goslings. Zach, Erica, I’ll talk to you next week.

E: See you then.

Z: Sounds great.

A: Thanks so much for listening to the VinePair Podcast. If you enjoy listening to us every week, please leave us a review or rating on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. It really helps everyone else discover the show. Now, for the credits. VinePair is produced and hosted by Zach Geballe, Erica Duecy, and me, Adam Teeter. Our engineer is Nick Patri and Keith Beavers. I’d also like to give a special shout-out to my VinePair co-founder Josh Malin and the rest of the VinePair team for their support. Thanks so much for listening and we’ll see you again right here next week.

Ed. note: This episode has been edited for length and clarity.

The article VinePair Podcast: What Happens When Cocktails and TikTok Collide? appeared first on VinePair.

Via https://vinepair.com/articles/podcast-cocktails-tiktok/

source https://vinology1.weebly.com/blog/vinepair-podcast-what-happens-when-cocktails-and-tiktok-collide

[johnboothus]

VinePair Podcast: How Will the Coming Recession Change the Drinks Industry?

With the United States at the early stages of a Covid-19-sparked recession, there’s much that can be learned about how previous recessions have impacted the drinks industry. In the past, wine and spirits sales have remained constant while beer has struggled. Will that be what happens this time around? Will the fact that gathering in public remains either prohibited or at least ill-advised further change how the public purchases liquor? Will the demise of on-premise sales force more products into the retail market, and will big grocers and retailers change their selections?

These are the questions that VinePair CEO Adam Teeter, CCO and editor in chief Erica Duecy, and co-host Zach Geballe tackle on this week’s episode of the VinePair Podcast, as we look to understand where an economic and public health crisis will impact the industry, and how consumers may suffer or benefit as a result.

Listen on iTunes

Listen on Spotify

Listen online, or checkout out our conversation here:

Adam: From Brooklyn, New York, I’m Adam Teeter.

Erica: From Connecticut, I’m Erica Duecy.

Zach: And in Seattle, Washington, I’m Zach Geballe.

A: And this is the VinePair podcast. Guys! Are we…? What week are we in?

E: Who knows?

Z: One thousand.

A: I was about to say a week and, I actually have no idea what week it is.

Z: Yeah.

A: Is it week seven; is it week nine? Someone told me it is week nine in an interview I did earlier today, and whoa, that’s a long time we’ve been doing this for. I just can’t, man, I can’t. It’s too much. I’m drinking through all my good stuff, and I’m getting really nervous. If you listen to the podcast, and you want to send me wine, please send wine. I’m more than happy, you know. Email us at podcast@vinepair.com, and I’ll send you my address. Seriously, all of the good stuff is just gone. I have to do another wine shop run. What about you guys?

E: Yeah, I’ve moved into some Scotches. Some Scotches are treating me well right, right now. And other than that, I literally have gone through every single bottle of wine that I intend to drink from my very small collection. And now I need some new stuff. So also, we’ll take what you’ve got out there.

A: Exactly. See, for me, I have bottles that I still have but these are bottles I don’t wanna open right now. And I have a really tiny little wine fridge that holds 24 bottles.

Z: Wow, I still have some wine, but that doesn’t mean I won’t take some either. But I’ve always had the wine collecting bug, and so I still have a good number of bottles. Although it is definitely striking that balance between “Well, is this the night that I want to open that bottle?” But we’ve been trying to say, “You know what? We might as well.”

A: Right.

Z: Because for my wife and me, usually the bottle of wine at dinner is the thing that we look forward to most besides possibly any time when our son is asleep. That’s also a good thing.

A: I’m pretty proud of myself, I’m going to make a fat-washed vodka this week.

E: Oooh!

Z: Oh my goodness!

A: And I’m going to make an olive oil Martini tomorrow night.

Z: Cool.

E: Oh my gosh. Instagram!

A: You know, I’m so mad at myself though. I photographed the first part of the process of adding the olive oil and mixing it, then I put it in the freezer yesterday morning, and then took it out last night to take the olive oil. (Because the olive oil will separate and freeze at the top and take it off.) And I was going to take a picture of this, and I totally forgot and got so involved in making sure that I did it correctly that I don’t have that photo. So I will definitely Instagram the drink. I don’t know why I was really craving an olive oil Martini.

E: Did it pick up all of the notes of olive oil pretty well?

A: It has, yeah. And what’s really interesting is that I do not like vodka Martinis. Let’s be clear.

E: Yeah.

A: I’m a gin Martini person. But every single bartender I’ve read who does this olive oil washing says you have to do it with vodka because the gin has so many botanicals in it already that it’s not going to pick up anything. But it also has this sort of smooth viscosity to it now that’s very interesting.

E: Nice.

A: I’m very curious to see how this will now taste. So I’m going to give it a try, I think, tomorrow. Tonight’s burger night, so…

Z: Probably not an olive oil Martini…

E: It sounds pretty good to me.

A: I also did the same thing, I have a huge batch of Negronis in the freezer, in the fridge now. So I just made a batch, and it’s getting better, so I keep coming back to it. Maybe it’ll be like a smaller Negroni before I open a bottle of wine and eat a cheeseburger.

E: Nice, nice!

Z: It’s party night in the Teeter household. I’m excited for you.

E: So are you noticing the Negroni flavors sort of mellow out and sort of smooth out a little bit, or what’s the change that you’re seeing?

A: They actually harmonize more. It all sort of tastes as one, as opposed to being very clear to pick out the Campari or the vermouth. It all seems to taste like more of a cohesive cocktail.

E: Nice.

A: I don’t think it’s going to improve much more. I know people are saying, “Oh my gosh! I put my Negroni in the fridge and leave it for six months.” That’s not going to happen. It’s going to be gone next week. But it is interesting to think about being able to do that. I’ve been doing a lot of experiments. It’s the only thing I have to keep me focused besides work. I have to have these little side projects. I have a lot of other side projects that aren’t drinks-related, but I don’t think people want to hear about how I’m doing touch up painting in my apartment, and I have a list that’s being delivered to me that I need to accomplish every weekend. That’s not good podcast content.

Z: Not this podcast, at least.

A: I didn’t tell you guys that I’m going to be a guest on Bob Vila’s “This Old House” later?

E: Exactly.

A: I’ll tell you everything about it. But besides that, who knows? It’s crazy.

Z: Erica, I have a question for you before we get into the topic. I know that a couple of weeks ago we were talking about how one of the challenges for you being in Connecticut was there are very few options for delivery food. Have you guys already exhausted everything that is available to you? Or are there still places that think, “maybe we’ll try and order God-knows-what from this place.”

E: No, that was it. There were two places that were doing delivery. But I also have to say it does open my eyes much more to the challenges of wine buying and spirits buying as well. I have to say that some of the liquor stores up here are pretty well stocked with spirits, but the wine, I have got to say that I have tried out all of the stores in this little area, and there are really big commercial brands. There is really not much that I want to purchase, so now I have turned to online, and I’m ordering some wine up here. Because I’ve gone to the stores, I know what’s here, and I’m telling you, it is not that much. I think that that’s a challenge that in Seattle, Zach, or in New York, for Adam and I, we’re just not running into a limited, super, super-limited selection where they may be using one or two importers, tops, for their wines that are from outside the country. And then within the country, within the U.S., the wines are just the same exact labels from store to store to store, with very little variation. It’s not something I’ve run into that much.

A: It’s really interesting, though. It’s not what this podcast topic was going to be about. But when we first started VinePair, because Josh and I went to college in Atlanta, before Atlanta had become this amazing drinks scene since we’ve left (I’m from Alabama) we had this recognition — that is most of the country. And when you start talking about these specific Cru Beaujolais or Syrahs, you alienate so much of the wine-drinking population because they can’t find those wines. What they can drink is very limited. I think having that experience of now being in Connecticut for a few weeks and seeing this is what it’s like, unless hopefully more people will buy online, it should be pretty eye-opening, right?

E: Yeah.

A: It should be. It’s a return to at least seeing what everyone else drinks.

E: Yeah, absolutely. And you look for some of the importers or the go-to ones that you can rely on anything that they’re bringing in. If you can’t find any of those importers where you really typically drink from their portfolios, then what are you stuck with? So, pulling out that hard seltzer.

A: You have to. So speaking of pulling out hard seltzers, and all other things, today’s topic is an interesting one, which is basically: What happens in a recession? What happens to drinking in a recession? And you know we all talked about discussing this because most people, most economists, believe that is going to be what occurs. The idea of a check mark rebound is probably not an accurate one. Although again Cheeto-in-chief may believe so, I hate to tell him that it’s not going to work. Just like it doesn’t work to inject sanitizer into yourself as he claimed yesterday.

E: Or sunlight? Sunlight was the latest.

A: Yeah, I just can’t, man. The things this guy says. You know we were sort of curious to look back at a bunch of recessions and see what happens. And what happens is normally what most people assume, but there are some surprises. So, the biggest things that we’ve realized is, first of all, obviously spirits sales go way up, right? I mean, alcohol has always been considered to be recession-proof in general. But spirits sales definitely skyrocket, followed by wine, and then, actually what I think is really interesting is that beer lags behind, and that was surprising to me looking at a lot of the data. Simply because I think a lot of people assume times of economic uncertainty mean we turn to beer. Because we’re America, and we turn to beer. I think it’s interesting that actually no, we don’t. That at least if history is any guide, we lean into spirits, and we lean into wine. So as we start thinking about the recession, what do you guys think in terms of drinking during this time? These economic times.

E: I have a little bit of data I can share just to set the stage… for listeners who may not be familiar with what happened in the past recessions. So, if we look at where we are since 2012, the total beverage alcohol volume sales has been pretty flat with slight ups and downs but growing at about 1 percent a year from 2012 to 2019. During that time wine, spirits and RTDs (RTDs would be hard seltzers and so forth) are all driving growth, and then beer has been in decline. That’s the more recent picture. But looking at the Great Recession, which was 2007 to 2009, even when unemployment was at 10 percent, the highest of the most recent recessions, the wine, spirits and RTD volumes were flat to slightly up and beer was down. It’s interesting that beer was down. At the 2001 to 2003 recession, unemployment was around 6 percent, and all of the volumes were growing except for beer. So it’s consistent that wine, spirits, and RTDs have all been growing at either flat to slightly up in recent recessions, and all of the time continuously beer has been down. I think it’s an interesting question. Why has beer been more impacted? And what might we see, moving forward from where we’re at now?

Z: I didn’t know those numbers before we started this podcast, I guess that in ignorance there is some sort of bliss. And it really, really surprises me because as Adam was mentioning a minute ago, a lot of beer is relatively inexpensive, certainly compared with much in the way of wine and spirits. Although there are also obviously very inexpensive spirits and wine available as well. I think that maybe part of why I would’ve assumed that beer would’ve been doing better in this period of time would be that it is something that fits into that sort of grocery store model that Erica was describing before.

A: Yeah.

Z: Where, if you like your macro lagers, every time you grab a 6-pack or a 12-pack you know exactly what you’re going to get. The availability is consistent throughout the country for the most part. And those things I assume still drive the bulk of sales. But I do wonder if there is some sense in which we see maybe one pattern out of this, and it’s just a guess, I have no real answer. But, I’m wondering if that part of what’s going on in these recessions is that something like a bottle of wine or a cocktail or a spirit in general, however you consume it, is seen by people as a sort of affordable luxury, right? You might have to cut out a lot of the things in a recession that you would otherwise consider to be pleasurable. Maybe you don’t go on vacation, or you don’t buy a new car, which is maybe not a luxury but it’s still an item that you might not buy in those periods of time. But a bottle of wine, and it doesn’t have to be an expensive bottle of wine, but a $15 or $20 or $25 dollar bottle of wine, or a bottle of gin or something like that, feels like the kind of luxury that you can still indulge in. And for the most part beer, with very few exceptions, doesn’t convey the same sense of indulgence. Especially the same kind of macro lagers that I described. Maybe people think, if I’m going to drink, maybe I’m going to drink something that I’m going to feel like is taking my mind off of this situation in more ways than just intoxicating me, but also making me feel a little bit of luxury in the way that I can afford.

A: I think that that’s a nice perspective to have. It’s a nice theory. I would like to think that that’s why. I think it has more to do with bang for buck, though.

Z: Could be.

A: I think beer just traditionally is lower alcohol, and while I support drinking to numb pain, a lot of studies show that in times of recession, even what’s happening now, people do turn to alcohol as a very quick way to deal with depression, anxiety, sleepless nights, etc. Again, I do not support that that is why anyone would turn to drinking. But also, people are much more budget-conscious. So, if you’re out and you want to have fun with your friends and you want to have a little bit of a buzz, it’ll take you a much quicker time getting there with a glass or two of wine or one or two whiskeys than it would with a traditional macro beer. The other thing is that beer has always been seen as something that’s very affordable, but when you get to these beers that are higher-end that are higher in alcohol, the crafts, you get to a price point that people start saying, well I can see why I would’ve paid that during boom times. Beer became a luxurious item to me but now in a recession, why am I spending $14.99 or $15.99, $16.99 on a 4-pack of beer? Which is basically what has flooded the market in the craft beer world, right? And so they probably turn away from that and say, I’d much rather spend $20 on a bottle of wine than $14.99, $15.99 on a 4-pack of beer. That’s also what I was thinking, because what we’re seeing now in the coronavirus is that the price of wine — a lot of people are paying around 20 bucks. Which indicates that people are still willing to pay for quality. But I wonder if the thought process there is: Well it’s more glasses, it’s a little bit more communal. Spirits, I understand. Spirits is the easiest one, right? Spirits is just bang for buck. But the beer one is hard to understand for sure.

E: Yeah, and I think one takeaway, I should mention all the recession data that I was referring to is the IWSR. Their takeaways both now and Nielsen’s takeaways as well is that we’re seeing double-digit sales growth at retail. We’re seeing a ton of sales happening at retail. The most of that volume that is moving through retail right now is value brands. People are definitely focused on value brands, and I think that takes us into the macro-lagers. That takes us into all of the less-expensive, not craft spirits and wines. There’s definitely that value proposition that consumers are looking for right now.

Z: It’s kind of interesting to think going forward about the specific contours of what this recession would look like. Because unlike everything else that we’ve discussed, you know the previous couple of recessions going back as far as you want, one element that’s going to be very different with this recession is the lingering questions about public health and safety and to what extent that is going to work alongside a recession to drive consumer business. Adam, I was just listening to and editing your upcoming interview with Francesco Zonin, and it was really interesting to hear him talk about how for their company, which has wineries not just in Italy but in other parts of the world, work across a wide range of price points from very affordable value brands to luxury wines. To think about looking ahead to this upcoming, the ongoing and upcoming recession and selling higher-end wine might be challenging in the first place. You’re also going to be combining the challenge with the fact that for a lot of people things like on-premise, or restaurant and bar sales may not return at all. Or may return in a much more constrained manner.

A: Yeah.

Z: What I really wonder is what some of these producers (and it’s not just the high-end wine, it’s high-end spirits, high-end beer as you were talking about), do we see these things in grocery stores? Because a lot of what Erica is talking about has to do with the product mix at your typical grocery store, as she’s experienced. It is oriented around the kind of person who is going to, in normal times, do their wine shopping day-of at a grocery store. Which is a lot of people. It’s the bulk of the market.

A: Yeah.

Z: But those people are generally looking for $15 to $20 bottles of wine if that, and they’re not necessarily saying: ‘Oh, let me think about what I’m going to want to drink for the next two months. Let me collect. It is wines that are grab-and-go in a functional sense and beer and spirits, too, for the most part. One of these questions, and I don’t have a clear answer, it’s just been kicking around my brain for a while: To what extent does the limited opportunities to buy, combined with perhaps limited purchasing power, really drive what people are buying in the next six months or a year? I wonder if it’ll be skewed even more heavily towards these value brands than it normally would be.

A: I don’t know. I think… I think there’s a few things that we’re seeing now that could be interesting. One, I think we’re going to have to see these brands, that are normally restaurant-focused brands, move to off-premise. I read a news analysis this morning actually, I should’ve sent it to you guys, but Terlato has put out a bunch of numbers that show that within the first week they shifted a bunch of brands that were on-premise only, including Gaja, or primarily on-premise only, to lots of off-premise retailers, and the sales have started to boom. What they’ve seen is that there were lots of off-premise retailers that really wanted these wines. They were just never offered them because Terlato had positioned them as restaurant wines. And there are people in these areas where they are selling them now that have wanted to buy them, saying “Holy crap, this is what that wine looks like without a three-times mark-up.” Because they were only ever buying them at restaurants. So, I think you will see that re-positioning, and that is I don’t completely agree about the Francesco Zonin interview, where he said there are certain brands that can only exist in restaurants. I actually don’t think that’s true. I think good wine can exist everywhere, and I think that that’s an old-school wine-industry idea. There are certain wines that can only become who they are in the restaurant. It’s not true. If it’s a good wine and you go to a great wine shop, and the person behind the counter is knowledgeable (which a lot of these wine shops nowadays are), they can sell that wine to a consumer and explain to them why: what they should make with it and how they should drink it at home. I also think that in addition to that, right Zach, we’re talking about the risk of going out, right? So how much are you going to be willing to pay and take the risk? I know Erica and I were having this conversation about a week ago in our editorial meeting. Am I willing to go out and sit at a restaurant, first of all, in a recession? So, hopefully everything goes well and everyone that you know still has a good job? But someone you know maybe doesn’t, and they’re a guest with you, so you’re being more budget- conscious because of that. Also because there’s just uncertainty. Plus, there’s the social distancing that we may have for the next X amount of time so are you willing to pay $27 for a cheeseburger? Or $20? Are you willing to pay $16 anymore for a cocktail, or is only $10 what you’re willing to spend out? Because you’re saying, if I’m already taking the risk, I’m also not going to get what I feel like is now fleeced. I wonder how much that will play, too, in this recession. Because at least in past recessions, as we’ve said, there wasn’t the added risk of feeling like you were vulnerable being in the restaurant. Now there are some people who could feel that. Although people are saying that obviously in China opening back up, they don’t see that as much, but we’ll see, once the Western world gets ahold of this thing, how we react because we’re all neurotic. So I wonder if that will impact it. Erica what do you think?

E: There’s so many facets. It’s just so hard to really know what is going to come out of this, and where we’re going to be moving forward. One of the things I was just thinking about and we were discussing as part of an article we just did, was about low- and no-ABV wine — well, spirits mostly — but the low- and no-ABV movements that have been emerging and are in their nascent stages. But a lot of brands and even Distill Ventures backed by Diageo has incubated a lot of these brands, that are these low- and no-ABV spirits that are selling out there these bottles, $30 dollars for a 700-milliliter bottle, for example. Now you have small brands, which may be low- and no-ABV brands, which don’t have that bang for your buck. What’s going to happen to this whole other sector of craft? Where are we going to go in literally every single different sector? There is a different challenge that we’re facing, and it’s really hard to know how this is all going to shake out.

A: It’s going to be really interesting. I think we can have some idea from the past, but I think Zach, what you bring up is really important to remember. The reason that we’re gonna have this recession is very different than the past. And it adds a whole new layer to things that I think we’ve never thought about before. I think coupled on top of that is this idea that a lot of us, we’ve seen this. Last week we had our best traffic week ever besides New Year’s Eve, besides the week of New Year’s, right? And we are seeing massive traffic to our wine recommendations and cocktail recipes. And so we know from that, that people are drinking better at home and making cocktails at home. I guess what I’m trying to say in a way too long way is….

Z: For the first time ever on this podcast.

A: I know, seriously. Hey, you’re guilty of it, too.

Z: Oh, me? Definitely.

A: Prior to 2008? I didn’t know how to make a drink. Even though there was a recession I still, if I wanted a really good drink, was going to ultimately go out and treat myself. Now I feel like I’ve perfected how to make pretty good drinks over the last X weeks. I feel like all of us on this podcast have gotten even better at it. I feel like there’s a lot of my friends who have been sending me pictures of all the great drinks they’ve been making and all the great wines they’ve discovered, and again then it comes into starting to do this calculus in your head: Why would I go out? I know how to make a good drink here, and I know that I can buy the spirit I like and these ingredients. I do the math and it comes down to costing me $3 to make this one cocktail. And out there it’s $15.

Z: That was the point I was going to make, and I have one other thing to add to it. It’s good! We’re on the same page here. Adam, you mentioned earlier that people are going to look at some of these wines that they maybe didn’t totally realize what the wholesale price was. Or even what the price at retail would be and say, “Well, why do I wanna pay two-and-a-half, three, three-and-a-half times markup in a restaurant when I can buy that bottle, if I can buy that bottle somewhere else and open it at home? And whether it’s people being more willing to cook after this because they’ve had to, to some extent, or even just more familiar with or comfortable with delivery services, or even picking up for takeout. I think those are things that are going to stick around for a while because even as restaurants reopen, they’re going to have to have some significant delivery presence just to keep volume up. You’re right, I think we’re going to be in an era. In some ways as someone who’s worked in restaurants for a long time it depresses me, but also as someone who likes to entertain and to cook, I do think we’re going to see when people start moving back out into the world in some controlled way. I think a lot of what you’re going to see is people getting together with their friends, with their family and showing off their skills, right? Showing off their cooking skills, their baking skills, their ability to make cocktails. Maybe some wines that they really like. It does mean that for brands of all sizes, what they’re going to have to do going forward to remain a vibrant part of the marketplace is they’re going to have to figure out how to get inside that loop, right? And whether that’s through recommendations on sites like VinePair or whether that’s through being more present in grocery stores, the sorts of liquor and wine shops that are open. The gatekeepers are going to be a little different than they have been in the past and that I think is actually not a bad thing. Adam, you and I have sort of bemoaned a couple times on this podcast way back, 10 thousand years ago, the gatekeeper effect that sommeliers had taken on in some parts of the wine world and it’s no different with other categories as well.

A: Totally.

Z: And this is, you know, shaking the snow globe up and while there’s a lot of negatives and I’m not saying this is good, but it is the case that there is an opportunity here for everyone involved, whether you’re a producer, you’re a consumer, you’re someone who is on the on-premise or off-premise side, to say how do I get inside that loop, and how do I connect with people who are going to be enjoying these products in a functionally different way than they did six months ago?

E: And one interesting thing is, I have been so interested in the past year or two years about the premiumization trend… That was the trend around more consumers wanting to drink less, but better… with a little bit of the lower ABV or not quite sober-curious but moving into that idea of just not drinking as much volume, but drinking better quality. So, the question I have related to entertaining at home and really understanding your products better and experimenting more with making cocktails and so forth is: In this recessionary environment, will we see that trend continue? I think that’s something that could be really, really interesting to explore in an article or something. In this environment, will consumers, now that they know more, now that they’re entertaining in small, intimate groups and really understanding their products better, will they continue that move?

A: That’s really interesting. I think that’s a good place for us to leave it, too. With that question of what will happen? And will people continue to move premium or not? Because I honestly don’t know. I would like to hope yes.

Z: Yeah, this is like our first ever cliff-hanger ending podcast.

E: Now we’re going to have to write about it.

A: I know. I would like to hope yes. That the premiumization trend will continue. I have to think that it will a little bit just because you have an entire generation who have gotten used to these nice things. I don’t see them all of a sudden turning away from them. I see them as you were saying, Erica: maybe buying less. But when they do buy, buying higher quality. I don’t see this whole millennial generation that’s embraced organic and biodynamic and craft all of a sudden saying, “You know what, I’ll just take whatever the $6 jug is.” I just don’t. But, maybe that’s me. I think that what could skew the data unfortunately in the short term is there’s still a lot of boomers out there, and they for sure will in this recession. But I do think that the Gen Xers and the millennials and the Gen Zs will probably continue to move premium just because that’s what they’ve been doing. And I don’t think you’ll see a massive reverse.

E: Yeah.

Z: I agree.

A: This was another interesting one. Everyone listening, thanks for spending your morning, afternoon, evening with us – whenever it is you’re now listening to this podcast. We really appreciate it. If you continue to enjoy the VinePair podcast of course always drop us a line at podcast@vinepair.com. Let us know what you enjoy, what you don’t, and topics you’d like to see us cover in the future. And, of course, always please leave a review, rating etc. on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. It helps everyone discover what we’re doing here at VinePair. Erica, Zach, talk to you next week.

E: See you then.

Z: Sounds great.

The article VinePair Podcast: How Will the Coming Recession Change the Drinks Industry? appeared first on VinePair.

Via https://vinepair.com/articles/drinks-industry-changes-recession/

source https://vinology1.weebly.com/blog/vinepair-podcast-how-will-the-coming-recession-change-the-drinks-industry

[johnboothus]

Next Round: Why St. Agrestis Bet on Boxed Cocktails With Louis Catizone

On this episode of “Next Round,” host Adam Teeter chats with Louie Catizone, co-owner of St. Agrestis. Catizone details the origins of St. Agrestis that includes a trip to Italy to taste regional amari. St. Agrestis offers four core products: St. Agrestis Negroni, Spritz, Amaro, and an Inferno Bitter Aperitivo.

In addition, Catizone and Teeter discuss how St. Agrestis is one of the first brands to box a Negroni. Finally, Catizone explains the branding side of St. Agrestis with a primary focus on packaging and labels.

Tune in to learn more, and visit St. Agrestis website at https://stagrestis.com/.

Listen Online

Listen on Apple Podcasts

Listen on Spotify

Or Check out the Conversation Here

Adam Teeter: From Brooklyn, New York, I’m Adam Teeter, and this is a VinePair “Next Round” conversation. And today, we are lucky to be speaking with Louie Catizone of St. Agrestis. Louie, thanks so much for joining me.

Louie Catizone: Absolute pleasure. Thanks for having me, Adam.

A: So for those who are unaware, can you give us the pitch on St. Agrestis?

L: Sure. St. Agrestis is an Italian-inspired spirits and cocktails company. We are based in Greenpoint in Brooklyn, N.Y. We’ve existed since 2014, but the brand changed hands in 2017. We really have four core products. St Agrestis Negroni and St. Agrestis Spritz are our two ready-to-drink cocktails. Then, the core spirits, St. Agrestis Amaro and St. Agrestis Inferno Bitter Aperitivo.

A: Awesome, and how did the brand come to be?

L: The brand was founded in 2014 by two sommeliers. They were in northern Italy on a wine trip, as sommeliers have the luxury and pleasure of being able to do during normal times. They fell in love with regional amari while they were in northern Italy. They decided on that trip that they would come back to Brooklyn and create St. Agrestis Amaro. They didn’t create any of the other St. Agrestis items that I just explained. Those were created after the brand changed hands, but they created St. Agrestis Amaro and ran with it until 2017.

A: Awesome. And then that’s when you came into the picture?

L: Yeah, exactly. We started to see St. Agrestis less and less. I started to hear whispers. I was on the distribution side of the business, the import and distribution side. I started to hear rumors that the brand was disappearing, and that was late 2016. By summer 2017, we closed on the brand. We brought production from Gowanus over to Greenpoint and had some fun and exciting tricks up our sleeves for the launches that now are on the market.

A: Awesome. Obviously, you have these four core products. One of the things that I think is really brilliant that you guys do is you put the Negroni in boxes. How did that happen?

L: I had been thinking about putting the Negroni in a box for years. I think it’s the perfect cocktail to be in a bag-in-box format for a multitude of reasons. The impetus of it actually begins with a trip, one of my very first trips out of the market to go visit a different city in the United States and work the market with our distributor out there. I was in Minneapolis visiting The Wine Company, who’s our incredible distributor in the state of Minnesota. The folks were taking me out around, and we were at a retail shop, which was understandably much larger than a New York retailer that I had been used to. The buyer said, “OK, these Negronis are incredible and we love them. We’re going to bring them in, but Minnesotans don’t want things small, they want things big.” As he’s saying that, I’m literally staring at a display of bag-in-box wine. I thought, wow, that is going to be the format for this at some point. When the pandemic happened, it was a no-brainer with the way folks changed their drinking rituals and the way they were drinking. It just made all the sense in the world, at that point, to dive in on it despite having some hesitancies pre-pandemic about it cheapening the brand because of the negative connotations around bag-in-box stuff, which we’re getting away from. Yet, when the pandemic happened, I thought it was perfect. People want this in the fridge right now. I’m going to go ahead and buy the equipment that we need to be able to do it and see how the world responds.

A: I think it’s awesome. I had one in my fridge throughout the pandemic.

L: I appreciate that.

A: I think we went through two or three of them throughout the pandemic. It’s so great because it is a perfect Negroni, and it’s super convenient. At the end of the day, if you want a cocktail and you don’t want to make it, you can get what I feel is a craft-cocktail, bar-quality Negroni but in the fridge. It’s funny to me that I really had never seen that before, and I just thought it was brilliant.

L: Well, thank you. No one had ever really done it before, but it was a pivot that a lot of folks agreed with you on, as far as the usability of it. It was something that was easy, and there was so much complication going on in the world. There still is, obviously, but it was nice to just have a cocktail waiting for you at home.

A: Obviously, there was the bitter and the amaro that existed, but how did you decide you wanted to start making cocktails? What was the process of that from a business standpoint? And were you at all concerned when you were doing them, especially given the association people have with Campari when it comes to the Negroni or Aperol when it comes to the spritz, that you would have any pushback from consumers?

L: I actually thought that the ready-to-drink cocktails would help curb a concern that a consumer might have. We launched the Negroni in bottles and single-serve, 100-milliliter bottles before we launched the Inferno Bitter. The concept was that there wasn’t a single-serve, ready-to-drink Negroni that’s on the market right now, so we launched that and we got it out there. That was May of 2018. At the time, there were a lot of negative connotations around ready-to-drink cocktails in general. People just associated them with being sugary and out of balance. We were one of the first craft, ready-to-drink cocktail pioneers, and that came with its challenges for sure. The goal of launching the Negroni, at the time when we launched it, was that folks would try it and realize that this is a proper Negroni. Then, when we launched the Inferno Bitter, then there would be built-in demand and understanding that this bitter aperitivo is bitter enough. We’ve seen many aperitivo hit the U.S. market in the last five, 10 years that maybe were more natural than Campari or produced in smaller batches than Campari, but they didn’t necessarily have that bitter backbone.

A: Interesting.

L: We use the Negroni as, “Hey, try the Negroni. It’s low risk. It’s $6 or $7 on the shelf, try one.” When you realize it’s a good Negroni, you can buy more of these, and then eventually, you can make your own Negroni at home. We didn’t exactly have it all planned out, but eventually, you could also buy a bag-in-box of it.

A: Awesome. So you weren’t nervous that the Negroni business would eat into the Inferno Bitter business?

L: No, I think that there’s certainly a place in the same home for both of them. There’s people who want to make Negronis at home, and those folks can use our Inferno Bitter. There are also folks who perhaps want a Negroni waiting for them at home or want a Negroni on a flight — which the 100-milliliter bottle is TSA-friendly. Not to say that the airline is OK with it, but you can carry it onto an airplane for sure.

A: I am assuming you’ve done that.

L: Yes, that is a safe assumption. Hopefully, no one from the TSA is listening, but of course, the convenience of being able to get through security with a proper cocktail is —

A: It’s awesome.

L: Yeah, we’ve been tagged in a lot of 30,000-feet photos of folks enjoying Negronis.

A: Really?

L: Yeah, it’s interesting. They land and think, “Well, that was a good flight.” They post it, and it’s fun.

A: That’s awesome. I think what’s also really cool about your brand is the branding. What has gone into that conceptually for you guys? First of all, I think your bottle shapes are really interesting. They very much stand out, and I don’t want to say it’s a triangle, but I’m trying to paint a picture for the folks at home. How much have you thought about the brand? Was it something that you came up with? Did you work with the branding agency? What went into the creation of St. Agrestis?

L: I’m almost ashamed to admit how much time we thought about packaging and continue to think about packaging. It’s ongoing and continuous. We always want it to be better, and it’s all very thoughtful. Everything is intentional about the St. Agrestis packaging. We want it to feel a certain way. The development of the package, soup to nuts, was about 80 percent internal. There’s certainly an element of the people who visualize things and had ideas to convey a certain look that were just outside of our expertise. For that stuff, we worked with some really talented graphics folks who can create the label that ends up becoming the St. Agrestis Negroni or Amaro label. The bottles, we literally drew up ourselves. Then, we shopped around and tried to find a person or company who could create custom glass in the shape and size that we were looking for, which comes with its challenges for sure. We definitely didn’t do anything the easy way. Going the custom glass route means everything about it has to be custom. Our 750-milliliter bottles are custom. That means that it’s a custom top. Every label has to be shaped after you have a sample. After you have the sample, you get the label shape, then you design it. It all takes a lot longer. However, to your point about a lot of cocktail association and affinity towards these classic Italian brands, we knew it had to really look the part in order for folks to give it a chance.

A: Interesting. What was the decision to do the leather at the top? The tag that you guys have also become known for? Was that just a way for it to pop on the shelf?

L: I call it Louie’s Law, but it’s really Murphy’s Law or Entrepreneur’s Law. Everything that can go wrong, especially as it pertains to packaging, will go wrong. The reason we ended up with what is at the top is because we had labels that looked really good. There were neckers that came in, and they looked incredible on a screen, Adam, but they looked terrible in real life. We could not roll them out when we changed to that custom Amaro and Inferno Bitter bottle. They just wouldn’t have looked the part. We started to go back and come up with something that would premiumize it. We decided on this faux leather look that, again, has these associations back to Italy, but also has a modern look to it. Then, we ended up putting a pin on it because we couldn’t find anyone that had adhesive for faux leather, an adhesive that could also hold that piece up. So we put a pin into it. Now, we have an adhesive, but we haven’t done away with the pin because bartenders and consumers just love getting a bottle of St Agrestis Amaro. When they’re finished with it, boom, they have a pin for their apron or to wear on their hat or whatever.

A: That’s amazing. Obviously, you’re selling them online as well, all the products. Has that gotten more insane during the pandemic? Did you see a lot more people buying online? And how much is that a focus of the business moving forward?

L: Online effectively didn’t exist for us until the start of the pandemic. It’s hard to say that it’s increased, because the only thing you could buy on stagrestis.com, pre-pandemic, was a tour or a tasting at our tasting room in Greenpoint. Those were the only things you could buy. We had a website that had products on it, but they were tours and tasting products. They weren’t the actual spirits and cocktails that we produce. As soon as the law that allowed us to sell to folks within New York changed, we changed the website and allowed folks to be able to do that. We were able to get a lot of folks immediately because we also were producing some hand sanitizer at the time. And there was no hand sanitizer, so the timing was perfect because folks wanted hand sanitizer. We were giving a 50-milliliter free, really nice smelling, and effective hand sanitizer away with any purchase on stagrestis.com. That kick-started our online business. It was only available in Brooklyn, Manhattan, and Queens, but it’s now expanded to 35 or so states. It is pretty complicated to get the actual products to people. It seems like a direct-to-consumer experience for folks because you’re going to our website, but there’s a lot of compliant third parties that actually do a lot of the money collection. We don’t receive that money. It’s a pretty convoluted process, but that’s the only way to do it legally. The whole point is we have the customers coming to us now. If we spend a dime in marketing, we’re actually marketing for them to come to us, and they get the spirits at their home, delivered. It’s a focus we’re thinking is never going to go away.

A: That’s so cool, man. In terms of the core, do you have plans to add more? Have you thought about it? What could be coming down the pipeline?

L: We’re constantly R&Ding and innovating. We’ve done a lot of innovation in packaging, which you’ve already paid some tribute to — not just today, but in previous episodes as well, so thank you, Adam. We have a spritz on the market, and that spritz does have an aperitivo that doesn’t exist yet. A lot of folks think it’s the Inferno bitter because the Inferno bitter does exist, but we have another aperitivo not on the market called Paradiso. It’s actually probably not happening this year. We had it all set to launch in April of 2020, and we decided that it couldn’t have been a worse time to launch something, especially when we believed that product would have had so many applications in bars and restaurants. We decided not to launch it then. We thought maybe we’ll launch it over the summer last summer, but that still was definitely not the time. As we moved into 2021, we just figured it made more sense to maintain focus on the things that are still on the market. That being said, Paradiso will come out eventually. The formulas, the labels, everything for it is ready to go. It is a wine-based aperitivo, so registered as wine.

A: Oh, interesting.

L: Yeah, akin to a Cappelletti. Flavor profile-wise, it’s pretty different from Cappelletti. It is a lot more fresh citrus, a little less sweet, more herbal, and has a nice, bitter finish to it. It is really designed around the Spritz. Then, a couple of other fun things that we’ll see happen with them. We have frozen Negroni. It’s like Fla-Vor-Ice, but in Negroni form. That’s going to be coming out this summer. And we haven’t announced that or anything, but I’m happy to “leak” it here, if you will. It’s going to be 12 percent alcohol. Half the alcohol of our actual Negroni so we can achieve a frozen Negroni at 24 percent. It separates, but it doesn’t freeze. It’s an adult ice pop.

A: That’s super cool.

L: Yeah, we’re excited about those. We think that during the summertime they’re just a fun way to enjoy a frozen Negroni and in a little bit of a different way. We’re continuing to explore different ways folks want to drink the types of spirits and cocktails that we make. We might innovate some more in format. We have other fun ideas. I have an idea that I think is maybe the best idea we’ve ever had. I’m not going to tell you what it is, but I just can’t accomplish it right now. There is no technology that’s perfect for this format that I really want to launch for one of our products, but it’s not possible at the moment.

A: Interesting. So you mentioned the tasting room. Have you reopened your tasting room? And what’s happened since last year for you in that regard?

L: The tasting room is still closed. We didn’t set the tasting room up, and it opened just months before the pandemic, but we didn’t set it up with a pandemic in mind, obviously. It’s right in the middle of our production space. Until now, it has felt like it would have been super irresponsible for us to risk having to shut the factory down, because there’s no open-to- the-public entrance. You would have to walk directly to the middle of our production facility. If you need to use the restroom, you have to walk through the production facility. We have decided at this point that it just continues to make sense to stay production-focused at the facility.

A: That makes a lot of sense. Well, Louie, this was a really interesting conversation. I love all the perspectives that you brought in terms of how you guys built the brand and the story that I wasn’t aware of. I’m a huge fan of your products, so I would tell everyone here who listens that if you have not ever had St. Agrestis, you need to. What you guys are doing is really cool around the packaging and innovation. You guys are doing very, very, very innovative things there, which I think is crazy. If you think about it, we’ve had, as you said, bag-in-box wine forever. The fact that you decided to put a cocktail in there, to me, is this no-brainer idea that no one had thought of before. And now you’re doing it. I’m sure you’re going to have people obviously now take your idea and copy it, but huge kudos to you, man. The stuff you’re doing is awesome, and thank you so much for coming on the podcast. I wish you nothing but more success.

L: Adam, obviously, your kind words mean a whole lot to us, and we appreciate all your support in all the ways. And it’s been a pleasure chatting with you as well.

Thanks so much for listening to the “VinePair Podcast.” If you love this show as much as we love making it, then please give us a rating or review on iTunes, Spotify, Stitcher, or wherever it is you get your podcasts. It really helps everyone else discover the show.

Now for the credits. “VinePair” is produced and recorded in New York City and in Seattle, Wash., by myself and Zach Geballe, who does all the editing and loves to get the credit. Also, I would love to give a special shout-out to my VinePair co-founder, Josh Malin, for helping make all this possible and also to Keith Beavers, VinePair’s tastings director, who is additionally a producer on the show. I also want to, of course, thank every other member of the VinePair team who is instrumental in all of the ideas that go into making the show every week. Thanks so much for listening, and we’ll see you again.

Ed. note: This episode has been edited for length and clarity.

The article Next Round: Why St. Agrestis Bet on Boxed Cocktails With Louis Catizone appeared first on VinePair.

Via https://vinepair.com/articles/next-round-st-agrestis-louis-catizone/

source https://vinology1.weebly.com/blog/next-round-why-st-agrestis-bet-on-boxed-cocktails-with-louis-catizone

[isaiahrippinus]

VinePair Podcast: How Will the Coming Recession Change the Drinks Industry?

With the United States at the early stages of a Covid-19-sparked recession, there’s much that can be learned about how previous recessions have impacted the drinks industry. In the past, wine and spirits sales have remained constant while beer has struggled. Will that be what happens this time around? Will the fact that gathering in public remains either prohibited or at least ill-advised further change how the public purchases liquor? Will the demise of on-premise sales force more products into the retail market, and will big grocers and retailers change their selections?

These are the questions that VinePair CEO Adam Teeter, CCO and editor in chief Erica Duecy, and co-host Zach Geballe tackle on this week’s episode of the VinePair Podcast, as we look to understand where an economic and public health crisis will impact the industry, and how consumers may suffer or benefit as a result.

Listen on iTunes

Listen on Spotify

Listen online, or checkout out our conversation here:

Adam: From Brooklyn, New York, I’m Adam Teeter.

Erica: From Connecticut, I’m Erica Duecy.

Zach: And in Seattle, Washington, I’m Zach Geballe.

A: And this is the VinePair podcast. Guys! Are we…? What week are we in?

E: Who knows?

Z: One thousand.

A: I was about to say a week and, I actually have no idea what week it is.

Z: Yeah.

A: Is it week seven; is it week nine? Someone told me it is week nine in an interview I did earlier today, and whoa, that’s a long time we’ve been doing this for. I just can’t, man, I can’t. It’s too much. I’m drinking through all my good stuff, and I’m getting really nervous. If you listen to the podcast, and you want to send me wine, please send wine. I’m more than happy, you know. Email us at podcast@vinepair.com, and I’ll send you my address. Seriously, all of the good stuff is just gone. I have to do another wine shop run. What about you guys?

E: Yeah, I’ve moved into some Scotches. Some Scotches are treating me well right, right now. And other than that, I literally have gone through every single bottle of wine that I intend to drink from my very small collection. And now I need some new stuff. So also, we’ll take what you’ve got out there.

A: Exactly. See, for me, I have bottles that I still have but these are bottles I don’t wanna open right now. And I have a really tiny little wine fridge that holds 24 bottles.

Z: Wow, I still have some wine, but that doesn’t mean I won’t take some either. But I’ve always had the wine collecting bug, and so I still have a good number of bottles. Although it is definitely striking that balance between “Well, is this the night that I want to open that bottle?” But we’ve been trying to say, “You know what? We might as well.”

A: Right.

Z: Because for my wife and me, usually the bottle of wine at dinner is the thing that we look forward to most besides possibly any time when our son is asleep. That’s also a good thing.

A: I’m pretty proud of myself, I’m going to make a fat-washed vodka this week.

E: Oooh!

Z: Oh my goodness!

A: And I’m going to make an olive oil Martini tomorrow night.

Z: Cool.

E: Oh my gosh. Instagram!

A: You know, I’m so mad at myself though. I photographed the first part of the process of adding the olive oil and mixing it, then I put it in the freezer yesterday morning, and then took it out last night to take the olive oil. (Because the olive oil will separate and freeze at the top and take it off.) And I was going to take a picture of this, and I totally forgot and got so involved in making sure that I did it correctly that I don’t have that photo. So I will definitely Instagram the drink. I don’t know why I was really craving an olive oil Martini.

E: Did it pick up all of the notes of olive oil pretty well?

A: It has, yeah. And what’s really interesting is that I do not like vodka Martinis. Let’s be clear.

E: Yeah.

A: I’m a gin Martini person. But every single bartender I’ve read who does this olive oil washing says you have to do it with vodka because the gin has so many botanicals in it already that it’s not going to pick up anything. But it also has this sort of smooth viscosity to it now that’s very interesting.

E: Nice.

A: I’m very curious to see how this will now taste. So I’m going to give it a try, I think, tomorrow. Tonight’s burger night, so…

Z: Probably not an olive oil Martini…

E: It sounds pretty good to me.

A: I also did the same thing, I have a huge batch of Negronis in the freezer, in the fridge now. So I just made a batch, and it’s getting better, so I keep coming back to it. Maybe it’ll be like a smaller Negroni before I open a bottle of wine and eat a cheeseburger.

E: Nice, nice!

Z: It’s party night in the Teeter household. I’m excited for you.

E: So are you noticing the Negroni flavors sort of mellow out and sort of smooth out a little bit, or what’s the change that you’re seeing?

A: They actually harmonize more. It all sort of tastes as one, as opposed to being very clear to pick out the Campari or the vermouth. It all seems to taste like more of a cohesive cocktail.

E: Nice.

A: I don’t think it’s going to improve much more. I know people are saying, “Oh my gosh! I put my Negroni in the fridge and leave it for six months.” That’s not going to happen. It’s going to be gone next week. But it is interesting to think about being able to do that. I’ve been doing a lot of experiments. It’s the only thing I have to keep me focused besides work. I have to have these little side projects. I have a lot of other side projects that aren’t drinks-related, but I don’t think people want to hear about how I’m doing touch up painting in my apartment, and I have a list that’s being delivered to me that I need to accomplish every weekend. That’s not good podcast content.

Z: Not this podcast, at least.

A: I didn’t tell you guys that I’m going to be a guest on Bob Vila’s “This Old House” later?

E: Exactly.

A: I’ll tell you everything about it. But besides that, who knows? It’s crazy.

Z: Erica, I have a question for you before we get into the topic. I know that a couple of weeks ago we were talking about how one of the challenges for you being in Connecticut was there are very few options for delivery food. Have you guys already exhausted everything that is available to you? Or are there still places that think, “maybe we’ll try and order God-knows-what from this place.”

E: No, that was it. There were two places that were doing delivery. But I also have to say it does open my eyes much more to the challenges of wine buying and spirits buying as well. I have to say that some of the liquor stores up here are pretty well stocked with spirits, but the wine, I have got to say that I have tried out all of the stores in this little area, and there are really big commercial brands. There is really not much that I want to purchase, so now I have turned to online, and I’m ordering some wine up here. Because I’ve gone to the stores, I know what’s here, and I’m telling you, it is not that much. I think that that’s a challenge that in Seattle, Zach, or in New York, for Adam and I, we’re just not running into a limited, super, super-limited selection where they may be using one or two importers, tops, for their wines that are from outside the country. And then within the country, within the U.S., the wines are just the same exact labels from store to store to store, with very little variation. It’s not something I’ve run into that much.

A: It’s really interesting, though. It’s not what this podcast topic was going to be about. But when we first started VinePair, because Josh and I went to college in Atlanta, before Atlanta had become this amazing drinks scene since we’ve left (I’m from Alabama) we had this recognition — that is most of the country. And when you start talking about these specific Cru Beaujolais or Syrahs, you alienate so much of the wine-drinking population because they can’t find those wines. What they can drink is very limited. I think having that experience of now being in Connecticut for a few weeks and seeing this is what it’s like, unless hopefully more people will buy online, it should be pretty eye-opening, right?

E: Yeah.

A: It should be. It’s a return to at least seeing what everyone else drinks.

E: Yeah, absolutely. And you look for some of the importers or the go-to ones that you can rely on anything that they’re bringing in. If you can’t find any of those importers where you really typically drink from their portfolios, then what are you stuck with? So, pulling out that hard seltzer.

A: You have to. So speaking of pulling out hard seltzers, and all other things, today’s topic is an interesting one, which is basically: What happens in a recession? What happens to drinking in a recession? And you know we all talked about discussing this because most people, most economists, believe that is going to be what occurs. The idea of a check mark rebound is probably not an accurate one. Although again Cheeto-in-chief may believe so, I hate to tell him that it’s not going to work. Just like it doesn’t work to inject sanitizer into yourself as he claimed yesterday.

E: Or sunlight? Sunlight was the latest.

A: Yeah, I just can’t, man. The things this guy says. You know we were sort of curious to look back at a bunch of recessions and see what happens. And what happens is normally what most people assume, but there are some surprises. So, the biggest things that we’ve realized is, first of all, obviously spirits sales go way up, right? I mean, alcohol has always been considered to be recession-proof in general. But spirits sales definitely skyrocket, followed by wine, and then, actually what I think is really interesting is that beer lags behind, and that was surprising to me looking at a lot of the data. Simply because I think a lot of people assume times of economic uncertainty mean we turn to beer. Because we’re America, and we turn to beer. I think it’s interesting that actually no, we don’t. That at least if history is any guide, we lean into spirits, and we lean into wine. So as we start thinking about the recession, what do you guys think in terms of drinking during this time? These economic times.

E: I have a little bit of data I can share just to set the stage… for listeners who may not be familiar with what happened in the past recessions. So, if we look at where we are since 2012, the total beverage alcohol volume sales has been pretty flat with slight ups and downs but growing at about 1 percent a year from 2012 to 2019. During that time wine, spirits and RTDs (RTDs would be hard seltzers and so forth) are all driving growth, and then beer has been in decline. That’s the more recent picture. But looking at the Great Recession, which was 2007 to 2009, even when unemployment was at 10 percent, the highest of the most recent recessions, the wine, spirits and RTD volumes were flat to slightly up and beer was down. It’s interesting that beer was down. At the 2001 to 2003 recession, unemployment was around 6 percent, and all of the volumes were growing except for beer. So it’s consistent that wine, spirits, and RTDs have all been growing at either flat to slightly up in recent recessions, and all of the time continuously beer has been down. I think it’s an interesting question. Why has beer been more impacted? And what might we see, moving forward from where we’re at now?

Z: I didn’t know those numbers before we started this podcast, I guess that in ignorance there is some sort of bliss. And it really, really surprises me because as Adam was mentioning a minute ago, a lot of beer is relatively inexpensive, certainly compared with much in the way of wine and spirits. Although there are also obviously very inexpensive spirits and wine available as well. I think that maybe part of why I would’ve assumed that beer would’ve been doing better in this period of time would be that it is something that fits into that sort of grocery store model that Erica was describing before.

A: Yeah.

Z: Where, if you like your macro lagers, every time you grab a 6-pack or a 12-pack you know exactly what you’re going to get. The availability is consistent throughout the country for the most part. And those things I assume still drive the bulk of sales. But I do wonder if there is some sense in which we see maybe one pattern out of this, and it’s just a guess, I have no real answer. But, I’m wondering if that part of what’s going on in these recessions is that something like a bottle of wine or a cocktail or a spirit in general, however you consume it, is seen by people as a sort of affordable luxury, right? You might have to cut out a lot of the things in a recession that you would otherwise consider to be pleasurable. Maybe you don’t go on vacation, or you don’t buy a new car, which is maybe not a luxury but it’s still an item that you might not buy in those periods of time. But a bottle of wine, and it doesn’t have to be an expensive bottle of wine, but a $15 or $20 or $25 dollar bottle of wine, or a bottle of gin or something like that, feels like the kind of luxury that you can still indulge in. And for the most part beer, with very few exceptions, doesn’t convey the same sense of indulgence. Especially the same kind of macro lagers that I described. Maybe people think, if I’m going to drink, maybe I’m going to drink something that I’m going to feel like is taking my mind off of this situation in more ways than just intoxicating me, but also making me feel a little bit of luxury in the way that I can afford.

A: I think that that’s a nice perspective to have. It’s a nice theory. I would like to think that that’s why. I think it has more to do with bang for buck, though.

Z: Could be.

A: I think beer just traditionally is lower alcohol, and while I support drinking to numb pain, a lot of studies show that in times of recession, even what’s happening now, people do turn to alcohol as a very quick way to deal with depression, anxiety, sleepless nights, etc. Again, I do not support that that is why anyone would turn to drinking. But also, people are much more budget-conscious. So, if you’re out and you want to have fun with your friends and you want to have a little bit of a buzz, it’ll take you a much quicker time getting there with a glass or two of wine or one or two whiskeys than it would with a traditional macro beer. The other thing is that beer has always been seen as something that’s very affordable, but when you get to these beers that are higher-end that are higher in alcohol, the crafts, you get to a price point that people start saying, well I can see why I would’ve paid that during boom times. Beer became a luxurious item to me but now in a recession, why am I spending $14.99 or $15.99, $16.99 on a 4-pack of beer? Which is basically what has flooded the market in the craft beer world, right? And so they probably turn away from that and say, I’d much rather spend $20 on a bottle of wine than $14.99, $15.99 on a 4-pack of beer. That’s also what I was thinking, because what we’re seeing now in the coronavirus is that the price of wine — a lot of people are paying around 20 bucks. Which indicates that people are still willing to pay for quality. But I wonder if the thought process there is: Well it’s more glasses, it’s a little bit more communal. Spirits, I understand. Spirits is the easiest one, right? Spirits is just bang for buck. But the beer one is hard to understand for sure.

E: Yeah, and I think one takeaway, I should mention all the recession data that I was referring to is the IWSR. Their takeaways both now and Nielsen’s takeaways as well is that we’re seeing double-digit sales growth at retail. We’re seeing a ton of sales happening at retail. The most of that volume that is moving through retail right now is value brands. People are definitely focused on value brands, and I think that takes us into the macro-lagers. That takes us into all of the less-expensive, not craft spirits and wines. There’s definitely that value proposition that consumers are looking for right now.

Z: It’s kind of interesting to think going forward about the specific contours of what this recession would look like. Because unlike everything else that we’ve discussed, you know the previous couple of recessions going back as far as you want, one element that’s going to be very different with this recession is the lingering questions about public health and safety and to what extent that is going to work alongside a recession to drive consumer business. Adam, I was just listening to and editing your upcoming interview with Francesco Zonin, and it was really interesting to hear him talk about how for their company, which has wineries not just in Italy but in other parts of the world, work across a wide range of price points from very affordable value brands to luxury wines. To think about looking ahead to this upcoming, the ongoing and upcoming recession and selling higher-end wine might be challenging in the first place. You’re also going to be combining the challenge with the fact that for a lot of people things like on-premise, or restaurant and bar sales may not return at all. Or may return in a much more constrained manner.

A: Yeah.

Z: What I really wonder is what some of these producers (and it’s not just the high-end wine, it’s high-end spirits, high-end beer as you were talking about), do we see these things in grocery stores? Because a lot of what Erica is talking about has to do with the product mix at your typical grocery store, as she’s experienced. It is oriented around the kind of person who is going to, in normal times, do their wine shopping day-of at a grocery store. Which is a lot of people. It’s the bulk of the market.

A: Yeah.

Z: But those people are generally looking for $15 to $20 bottles of wine if that, and they’re not necessarily saying: ‘Oh, let me think about what I’m going to want to drink for the next two months. Let me collect. It is wines that are grab-and-go in a functional sense and beer and spirits, too, for the most part. One of these questions, and I don’t have a clear answer, it’s just been kicking around my brain for a while: To what extent does the limited opportunities to buy, combined with perhaps limited purchasing power, really drive what people are buying in the next six months or a year? I wonder if it’ll be skewed even more heavily towards these value brands than it normally would be.

A: I don’t know. I think… I think there’s a few things that we’re seeing now that could be interesting. One, I think we’re going to have to see these brands, that are normally restaurant-focused brands, move to off-premise. I read a news analysis this morning actually, I should’ve sent it to you guys, but Terlato has put out a bunch of numbers that show that within the first week they shifted a bunch of brands that were on-premise only, including Gaja, or primarily on-premise only, to lots of off-premise retailers, and the sales have started to boom. What they’ve seen is that there were lots of off-premise retailers that really wanted these wines. They were just never offered them because Terlato had positioned them as restaurant wines. And there are people in these areas where they are selling them now that have wanted to buy them, saying “Holy crap, this is what that wine looks like without a three-times mark-up.” Because they were only ever buying them at restaurants. So, I think you will see that re-positioning, and that is I don’t completely agree about the Francesco Zonin interview, where he said there are certain brands that can only exist in restaurants. I actually don’t think that’s true. I think good wine can exist everywhere, and I think that that’s an old-school wine-industry idea. There are certain wines that can only become who they are in the restaurant. It’s not true. If it’s a good wine and you go to a great wine shop, and the person behind the counter is knowledgeable (which a lot of these wine shops nowadays are), they can sell that wine to a consumer and explain to them why: what they should make with it and how they should drink it at home. I also think that in addition to that, right Zach, we’re talking about the risk of going out, right? So how much are you going to be willing to pay and take the risk? I know Erica and I were having this conversation about a week ago in our editorial meeting. Am I willing to go out and sit at a restaurant, first of all, in a recession? So, hopefully everything goes well and everyone that you know still has a good job? But someone you know maybe doesn’t, and they’re a guest with you, so you’re being more budget- conscious because of that. Also because there’s just uncertainty. Plus, there’s the social distancing that we may have for the next X amount of time so are you willing to pay $27 for a cheeseburger? Or $20? Are you willing to pay $16 anymore for a cocktail, or is only $10 what you’re willing to spend out? Because you’re saying, if I’m already taking the risk, I’m also not going to get what I feel like is now fleeced. I wonder how much that will play, too, in this recession. Because at least in past recessions, as we’ve said, there wasn’t the added risk of feeling like you were vulnerable being in the restaurant. Now there are some people who could feel that. Although people are saying that obviously in China opening back up, they don’t see that as much, but we’ll see, once the Western world gets ahold of this thing, how we react because we’re all neurotic. So I wonder if that will impact it. Erica what do you think?

E: There’s so many facets. It’s just so hard to really know what is going to come out of this, and where we’re going to be moving forward. One of the things I was just thinking about and we were discussing as part of an article we just did, was about low- and no-ABV wine — well, spirits mostly — but the low- and no-ABV movements that have been emerging and are in their nascent stages. But a lot of brands and even Distill Ventures backed by Diageo has incubated a lot of these brands, that are these low- and no-ABV spirits that are selling out there these bottles, $30 dollars for a 700-milliliter bottle, for example. Now you have small brands, which may be low- and no-ABV brands, which don’t have that bang for your buck. What’s going to happen to this whole other sector of craft? Where are we going to go in literally every single different sector? There is a different challenge that we’re facing, and it’s really hard to know how this is all going to shake out.

A: It’s going to be really interesting. I think we can have some idea from the past, but I think Zach, what you bring up is really important to remember. The reason that we’re gonna have this recession is very different than the past. And it adds a whole new layer to things that I think we’ve never thought about before. I think coupled on top of that is this idea that a lot of us, we’ve seen this. Last week we had our best traffic week ever besides New Year’s Eve, besides the week of New Year’s, right? And we are seeing massive traffic to our wine recommendations and cocktail recipes. And so we know from that, that people are drinking better at home and making cocktails at home. I guess what I’m trying to say in a way too long way is….

Z: For the first time ever on this podcast.

A: I know, seriously. Hey, you’re guilty of it, too.

Z: Oh, me? Definitely.

A: Prior to 2008? I didn’t know how to make a drink. Even though there was a recession I still, if I wanted a really good drink, was going to ultimately go out and treat myself. Now I feel like I’ve perfected how to make pretty good drinks over the last X weeks. I feel like all of us on this podcast have gotten even better at it. I feel like there’s a lot of my friends who have been sending me pictures of all the great drinks they’ve been making and all the great wines they’ve discovered, and again then it comes into starting to do this calculus in your head: Why would I go out? I know how to make a good drink here, and I know that I can buy the spirit I like and these ingredients. I do the math and it comes down to costing me $3 to make this one cocktail. And out there it’s $15.

Z: That was the point I was going to make, and I have one other thing to add to it. It’s good! We’re on the same page here. Adam, you mentioned earlier that people are going to look at some of these wines that they maybe didn’t totally realize what the wholesale price was. Or even what the price at retail would be and say, “Well, why do I wanna pay two-and-a-half, three, three-and-a-half times markup in a restaurant when I can buy that bottle, if I can buy that bottle somewhere else and open it at home? And whether it’s people being more willing to cook after this because they’ve had to, to some extent, or even just more familiar with or comfortable with delivery services, or even picking up for takeout. I think those are things that are going to stick around for a while because even as restaurants reopen, they’re going to have to have some significant delivery presence just to keep volume up. You’re right, I think we’re going to be in an era. In some ways as someone who’s worked in restaurants for a long time it depresses me, but also as someone who likes to entertain and to cook, I do think we’re going to see when people start moving back out into the world in some controlled way. I think a lot of what you’re going to see is people getting together with their friends, with their family and showing off their skills, right? Showing off their cooking skills, their baking skills, their ability to make cocktails. Maybe some wines that they really like. It does mean that for brands of all sizes, what they’re going to have to do going forward to remain a vibrant part of the marketplace is they’re going to have to figure out how to get inside that loop, right? And whether that’s through recommendations on sites like VinePair or whether that’s through being more present in grocery stores, the sorts of liquor and wine shops that are open. The gatekeepers are going to be a little different than they have been in the past and that I think is actually not a bad thing. Adam, you and I have sort of bemoaned a couple times on this podcast way back, 10 thousand years ago, the gatekeeper effect that sommeliers had taken on in some parts of the wine world and it’s no different with other categories as well.

A: Totally.

Z: And this is, you know, shaking the snow globe up and while there’s a lot of negatives and I’m not saying this is good, but it is the case that there is an opportunity here for everyone involved, whether you’re a producer, you’re a consumer, you’re someone who is on the on-premise or off-premise side, to say how do I get inside that loop, and how do I connect with people who are going to be enjoying these products in a functionally different way than they did six months ago?

E: And one interesting thing is, I have been so interested in the past year or two years about the premiumization trend… That was the trend around more consumers wanting to drink less, but better… with a little bit of the lower ABV or not quite sober-curious but moving into that idea of just not drinking as much volume, but drinking better quality. So, the question I have related to entertaining at home and really understanding your products better and experimenting more with making cocktails and so forth is: In this recessionary environment, will we see that trend continue? I think that’s something that could be really, really interesting to explore in an article or something. In this environment, will consumers, now that they know more, now that they’re entertaining in small, intimate groups and really understanding their products better, will they continue that move?

A: That’s really interesting. I think that’s a good place for us to leave it, too. With that question of what will happen? And will people continue to move premium or not? Because I honestly don’t know. I would like to hope yes.

Z: Yeah, this is like our first ever cliff-hanger ending podcast.

E: Now we’re going to have to write about it.

A: I know. I would like to hope yes. That the premiumization trend will continue. I have to think that it will a little bit just because you have an entire generation who have gotten used to these nice things. I don’t see them all of a sudden turning away from them. I see them as you were saying, Erica: maybe buying less. But when they do buy, buying higher quality. I don’t see this whole millennial generation that’s embraced organic and biodynamic and craft all of a sudden saying, “You know what, I’ll just take whatever the $6 jug is.” I just don’t. But, maybe that’s me. I think that what could skew the data unfortunately in the short term is there’s still a lot of boomers out there, and they for sure will in this recession. But I do think that the Gen Xers and the millennials and the Gen Zs will probably continue to move premium just because that’s what they’ve been doing. And I don’t think you’ll see a massive reverse.

E: Yeah.

Z: I agree.

A: This was another interesting one. Everyone listening, thanks for spending your morning, afternoon, evening with us – whenever it is you’re now listening to this podcast. We really appreciate it. If you continue to enjoy the VinePair podcast of course always drop us a line at podcast@vinepair.com. Let us know what you enjoy, what you don’t, and topics you’d like to see us cover in the future. And, of course, always please leave a review, rating etc. on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. It helps everyone discover what we’re doing here at VinePair. Erica, Zach, talk to you next week.

E: See you then.

Z: Sounds great.

The article VinePair Podcast: How Will the Coming Recession Change the Drinks Industry? appeared first on VinePair.

source https://vinepair.com/articles/drinks-industry-changes-recession/ source https://vinology1.tumblr.com/post/616647664855121920

[easyfoodnetwork]

Expats gather outside bars and restaurants on Peel street in Soho Masks, temperature checks, and awkward bar vibes — one writer’s recent night out in Hong Kong could be a glimpse at America’s future On a recent Friday night in Hong Kong, two police vans idled outside an upscale Italian restaurant on Wyndham Street. Only a few months earlier, their presence might have been an ominous sign that a unit of anti-protest riot cops was in the area, tear gas and pepper spray at the ready. But as is the case for much of daily life here since January, Hong Kong has moved from a state of protest to pandemic, and that night, instead of an armed “raptor” force wearing dark green fatigues and gas masks, the vans discharged a group of what looked like ordinary patrolmen in simple short-sleeve uniforms and surgical masks. The officers had mustered in one of the city’s busiest nightlife districts to enforce the local government’s ongoing social distancing measures in response to COVID-19, many of which were first announced in late March. They stood outside on the sidewalk like nuns chaperoning a Catholic school dance, armed with rulers, ready to stalk the floor and push guests apart to “make room for the Holy Spirit.” Except in this case the school gymnasium was a bar full of consenting adults, the rulers were rolls of measuring tape, and the Holy Spirit, I assume, was the distance required for gravity to pull down tiny drops of spittle from the air between us. As cities and states across the U.S. begin to float possible dates for reopening the closed sectors of their economies, many diners and hospitality industry leaders are asking what that next phase might look like for restaurants. Because Hong Kong — along with other Asian cities like Seoul and Taipei — has largely succeeded in controlling outbreaks, and allowed its restaurants to stay open throughout the pandemic, some are asking if the present state of dining here could be a glimpse at the future for America. Can diners in Taipei, Hong Kong, Korea, China send me photos of what it looks like in restaurants. How the seating is set up? Are all the servers wearing masks and gloves. What are guests wearing? If anyone works in kitchens how are you dealing w new protocol? — Dave Chang (@davidchang) April 16, 2020 And so, with the number of newly reported COVID-19 cases in Hong Kong staying firmly in single digits over the preceding few days, I traded house socks for chukka boots, slipped on a surgical mask, and did what many in the U.S. have been longing to do for weeks. I went out for dinner. I chose Frank’s in part because it makes for a useful case study of the current regulatory climate in Hong Kong. Bars have been ordered closed, but not restaurants; Frank’s is a split-level operation, with more of a bar setup downstairs and a sit-down restaurant upstairs. The mandatory bar closure has meant that almost all of Lan Kwai Fong, Hong Kong’s famous party district, has been shut down; Frank’s sits on the edge of LKF, sandwiched between it and the equally busy but more restaurant-heavy SoHo neighborhood. Although popular with Cantonese locals for workweek lunch, at night, Frank’s is often filled with expat residents drinking Negronis and ordering the veal. Expats have come under special scrutiny recently, after a wave of travelers rushing home to the city from hot spots abroad brought new cases back with them only a few weeks ago. Normally, it would cost me less than $1 to take the subway or minibus from my house to Wyndham Street, but to minimize time spent in small, enclosed, crowded spaces, I splurged $6.50 on a cab. At the entrance to Frank’s, I was stopped by a host and was confronted with the first in a series of small obstacles to eating out: the temperature check. Well before COVID-19, it would’ve been hard to go a day in Hong Kong and not see someone wearing a mask. They’re common enough that if you met a friend on the street and someone asked you later if the friend had worn one, you might not remember. In restaurants, I’d seen staff wearing masks from time to time too, though almost never in more upscale situations. But at Frank’s — as with every other restaurant I checked in on — all staff wore the same thin, blue surgical masks Hong Kongers had been wearing on the street for years. While Hong Kong’s pre-existing mask culture somewhat prepared me, in the U.S., it might have felt a little like a mass text had gone out on Halloween, where the in-joke was that instead of asking everyone to dress in a sexy costume, every costume would be a surgeon: Surgeon servers. Surgeon cooks. A surgeon DJ. Even having lived with regular mask culture for years now — and among their near-ubiquity for weeks — seeing every single person who handled my food and drink wear the tell-tale sign of medical caution was jarring. Still, not long into the meal, as the unnerving feeling began to subside, it was quickly replaced by communication issues. I’ve heard a lot of people lament the non-verbal communication lost behind masks, the missed smiles or bitten lips, but more difficult for me were the few times I couldn’t understand what my server was trying to ask me. He was enunciating clearly at a volume well above the ambient noise, but without seeing half his face, he may as well have held his hand behind his back and asked me, “How many fingers?” “Sure,” I replied the first time this happened, and the result was a side of squash I didn’t think I’d ordered. (It was great.) After dinner, I picked my own mask up off my knee, where it had remained throughout the meal, and headed downstairs for a cocktail. I ordered at the bar, got my drink at the bar, and then immediately had to walk away from the bar and stand against the far wall. The bar itself had no stools, and featured printouts explaining that customers could not hang out at the bar. In a total reverse of the usual crush to buy drinks, the few guests in the quarter-full room were clustered in small groups against the far wall with me. Only they weren’t with me at all. When you sit at the bar you are part of a continuum, long or short, curved or straight, finite or infinitely looped, that counts everyone seated anywhere along it as also at the bar. Downstairs at Frank’s, we were all standing up while observing social distance. Me trying to join any one group would have been the awkward equivalent of pulling up a seat to a table full of unsuspecting strangers upstairs. Not having the stomach for that, I downed my drink, put my money on the bar and left. Police on Wyndham Street prepare to enforce social distancing rules on Friday night Pens used to fill out health declaration forms at Yardbird HK are individually sterilized after each use Outside, I walked back past the cops and did a quick loop through an eerily empty Lan Kwai Fong, before wandering back up towards Soho to see how restaurants were doing there. Turning up Peel Street, I was only half-surprised to see several large gaggles of maskless expats drinking out in front of restaurants on the dead-end road. You know that particular genre of sports bloopers where an athlete begins celebrating right on the verge of winning, only to have victory snatched away by someone actually digging for those last few inches? I’ve gotten some good schadenfreude out of those scenes, but with only one new case of COVID reported in Hong Kong the day before my night out, these people felt like the last link on our whole city’s relay team, and their confidence made me nervous. I moved on, and tried to stop in a wine bar that sells enough charcuterie, cheese, and other no-cook food to maybe pass as a restaurant, but the man at the front desk of its building told me that the entire floor was closed. I stopped into the lobby of a high rise on Wellington Street, hoping to finally try the “martini 3-ways” at VEA Lounge, the cocktail bar one flight down from Vicky Cheng’s French-Chinese tasting menu restaurant, VEA, but the button for the 29th floor didn’t work at all. Then I remembered that Yardbird Hong Kong had reopened. It closed for 14 days starting March 23, after word of infected diners at another restaurant group got out. But it was back in business now, albeit under a new regime of health and safety measures. There was a wait, as usual, but nowhere to do the waiting. The front room, where I’ve spent several past pre-dinner hours nursing a cocktail or two while my name moved up the host’s list, had been converted from a mostly standing-room bar area into a second sit-down-only dining room. Anyone not yet seated would have to wait outside. I gave my phone number and went for a walk around the block. When I did finally get in, the host took my temperature and asked me to sign a form declaring that in the last 14 days I had not been outside of Hong Kong, hung out with anyone outside of Hong Kong, and/or had COVID-19 or symptoms of COVID-19. I also gave my name, phone number, and email address, so that should anyone present that night later test positive, they could contact me. I’d had to give the same personal information at Frank’s as well, so that now, despite paying cash at both venues, there was a point-by-point record of my night just floating out there in the ether, my American right-to-privacy preferences be damned. Diners at Yardbird sit four to a table max, in a dining room at 50 percent capacity by law The host told me she had never had problems from anyone about the health form, but there had been larger groups who got annoyed at having to separate into tables of four or fewer. On my own, I was led to a two-top in the middle of the back dining room, ordered a cocktail, and read on my phone. At 50 percent capacity, the place was still lively, but even if the kinetic feeling of the restaurant was still there, some of the potential energy for a solo diner had been stripped away. I’m usually fairly confident being out on my own, but something about sitting so far from another table — even an empty one in one of my favorite Hong Kong restaurants — was uncomfortable. Steam rose in the open kitchen, swirling past a flurry of masked chefs shuffling around their stations. What felt like more servers than I can ever remember seeing on that floor swarmed about the dining room. And everywhere there were people eating. Everywhere, except of course within about six feet on all sides of me. If my distant neighbors and I had shared a brief conversation before I finished my drink, decided there was no point in trying to stay out anymore, and headed home, it most likely would’ve consisted of an exaggerated wave and a pantomimed shout, as if we each occupied either side of an enormous cavern, and could never get much closer than we were already. It would’ve been mildly funny. And mostly true. Andrew Genung is a writer based in Hong Kong and the creator of the Family Meal newsletter about the restaurant industry. from Eater - All https://ift.tt/3eHzabl

http://easyfoodnetwork.blogspot.com/2020/04/heres-what-eating-out-might-look-like.html