#bratz x gcds

[dollsinvogue]

Bratz x GCDS Sasha boots » GCDS establish rubber boots

[driflloon]

adit priscilla for gcds x bratz

[cosmicanger]

adit priscilla for gcds x bratz

[box-full-of-dolls]

Bratz x GCDS Special Edition Designer Sasha (2021)

[highendhoney]

GCDS x Bratz

Book containing posters telling the story of the collab and more than 60 stick and peel clothing and accessories to style the GCDS x Bratz dolls.

[dollsorwhatever]

Yeah...this doll is incredible lol

[oceanicpride]

Bratz x GCDS Yasmin & Sasha Designer Dolls

[lourensz]

adit priscilla for gcds x bratz

[diorpradame]

adit priscilla for gcds x bratz

[dollsinvogue]

Bratz x GCDS Yasmin » GCDS spring 2020 rtw

[driflloon]

adit priscilla for gcds x bratz

[cosmicanger]

adit priscilla for gcds x bratz

[coco-melon6227]

Adit Priscilla for GCDS x Bratz

[highendhoney]

GCDS x Bratz Airpod case

[whippedcloudsofcream]

Adit Priscilla for GCDS x Bratz (2021) // Lil’ Kim for Manhattan File Magazine (2001)

[dollsorwhatever]

GCDS x Bratz (Yasmin)

Hi! it’s 4am  My GCDS x Bratz Yasmin came and I was way too excited not to rip her out and style her a little lol If you’re not aware, Bratz did a collaboration with Italian streetwear brand GCDS  that includes clothing, accessories and a set of two dolls, along with an incredibly immersive promo campaign unlike any I’ve seen for Bratz since, like, Forever Diamondz honestly- cars emblazoned with the Bratz artwork, an animated billboard, pop up shops in Europe, a gorgeous photo shoot and even a set of massive hand sculpted Bratz mannequins along with custom OOAK celebrity dolls sent as PR and drag queens recreating the doll’s looks to promote the launch - like, this is a CAMPAIGN. 

I was truly not expecting much from this launch when the listings leaked early this year, especially because Bratz’ branding has been a huge mess since 2019 and MGA seemed to care very little about the brand beyond Spencer’s merchandise and nostalgia pandering (and also because the 2018 was so frustratingly terrible- see my very impolite review here), but this line absolutely delivered for me in every way possible, both as a doll launch and especially as a Bratz launch. I don’t know who handled this collection at MGA but every aspect is infused with the essence of what made Bratz great and I feel so rewarded after waiting SO LONG for them to actually get something right. The 2001 repros definitely impressed as well but not to this degree (and we won’t talk about the tragic RA repros- though they are allegedly fixing them for the next batch so that’s nice!) I’m not going to do a full review but my friend posted one here and you can find more information about the launch from my other friend’s website Lookinbratz lol  My basic summed up thoughts are as follows: -Clothing is amazing quality with unique designs, based on actual GCDS clothing pieces- the shoe and accessory sculpts are also entirely new, which is something we haven’t seen for non-2015 bratz since 2013!!! Very exciting!! -The doll herself is absolutely stunning; a brand new screening based on some of the older Bratz screenings (very similar to Secret Date with some changes in shadow and iris design), gorgeous, thick, shiny nylon hair. It’s actually surreal for me to be handling a modern Bratz doll with a screening that feels so much like the originals but with modern makeup and eyebrows. They do have UV-printed eyes, but this is largely not noticeable on the dolls themselves so I’m not bothered by it.  -The box is GORGEOUS, incredibly well executed presentation. The box is so heavy and luxurious, the artwork is gorgeous and it feels so incredibly fresh while staying true to the Bratz DNA. The bottom portion turns into a large stand base, which can also be taken apart and made into a smaller rectangular base. -Quality control is excellent- I have yet to see any Yasmin dolls with flaws that I would consider unacceptable for a collector or playline doll (though Sasha’s QC seems to be worse, especially for her lipstick and hairline) And with that, here’s my Yasmin (well, one of them-I got two so I’d have an NIB one to display)

Surprisingly I didn’t wash her hair right away (which I tend to do with every doll) because she is so beautiful that I actually wanted to enjoy her without making any changes from the jump. Her hair is LONG. Like, past her ankles long, and it’s basically uncut. So while I love a doll with super long hair, once I did wash her I decided to cut an entirely new set of layers in her hair to make it look less bottom-heavy. She’s sitting like this right now until I dress her up again:

LOOK AT HER  I only have a few small qualms with this launch: -They come on the 2018 body ( a hybrid of the 2001 torso, 2007 Movie Starz articulated arms and 2013 hands) which I truly dislike; the 2001 torso was outdated for it’s time and it’s incredibly archaic now, and I wish MGA would invest the time and money into either creating a new body sculpt for Bratz, or utilizing their older/better body sculpts- specifically the Sisterz Kiani body, which is proportionally very similar to the 2001 body with a more aesthetically pleasing torso and modern hip articulation. -Yasmin’s skintone is not only different from her original skintone, but also from the 2001 repro and the (orange) 2018 doll; I actually think GCDS has a much nicer skintone than the previous versions (it has a little more pink to it) but it does mean that I can’t put her on a new body, which sucks lol. This is kind of a nitpick so I’m not really that bothered by it.  -I do think it would have been nice to include a second outfit, given that both Yasmin and Sasha come with very few pieces; however the pieces they do come with are very nice and made with quality materials, so I’m not super upset about it.  Otherwise, this is my favorite Bratz launch in over a decade and I really hope they keep doing stuff like this for them. Considering how successful this launch has been (they sold out everywhere on launch day), I really hope MGA can take this as a sign that Bratz requires this level of effort to be good and that adult doll collectors should be their primary target audience going forward.  Hopefully my GCDS Sasha dolls and Holiday Felicia will be just as stunning as Yasmin when they arrive!