#branding basics

[newmediaandmarketing]

Stop Tinkering: Embrace Customer-Centric Branding

It’s easy to fall into the trap of constantly tweaking your brand, thinking that minor adjustments will drive growth. However, tinkering with a brand without understanding the customer experience often leads to stagnation, not increased sales. Brand marketers must shift their focus from internal experiments to genuinely experiencing their brand as customers do. Continue reading Stop Tinkering:…

[poobirdy]

xin mo did not become the demonic op sword of all three realms for this!!! for @kawouwu who asked for binggeyuan sillies! thank you for your donation to svsss' gotcha 4 gaza!

[egophiliac]

his magic is so PINK and FLUFFY and PRETTY! I love it!

I'm ready to process the Diasomnias now, buckle up

[stellewriites]

Hii! Can you do ghoap x reader fluff? Like cuddles with mild flirting (from soap, obviously) and like soap is the little spoon, because in return he gets head scratches in return, reader in the middle, and Simon as the big spoon just pressing his face into the crook of readers neck?

Would rlly apreciate it <3

-🌑

i loved this idea when i read it and then proceeded to take far too long to actually answer it lmao BUT!! here it is,, ghoap x fem!reader fluff - ty for the request 💓

you picked up the cheap jar of pasta sauce and compared it to the branded version stacked next to it. as far as you could tell, the ingredients were the same and the little veg chunks included weren’t any smaller.

you nodded to yourself. it was decided, you weren’t paying two quid extra just for a name, fuck dolmio.

you looked higher to the top shelf and frowned when you saw the pasta had been pushed away from the edge and you’d be unable to reach it on your own.

“need a hand, dove?”

you turned to see a handsome man with a mohawk beelining towards you, his eyes tracing your frame with hot familiarity. without waiting for your response, he bullied his way into your space to reach over you for the pasta. barely stepping back, he handed you the pack and looked you up and down.

“thanks, stranger,” you said, holding back a laugh at his amused smile. you saw the moment he decided to play along.

“pretty skirt,” he said and nodded down to your bare legs peeking out beneath the denim.

“hm, my boyfriend got me it,” you said, a little teasingly.

“oh? and this boyfriend, he’s left ye all alone to do the shoppin’ has he?”

“no, he’ll be back soon. and he’s kinda protective, won’t be happy seeing me talking to other guys,” you said trying not to smile.

“ah’m no’ scared,” he scoffed, his own smile breaking out as he looked around the aisle eagerly for the aforementioned boyfriend.

“i don’t know, he’s pretty big and strong, wears a scary mask,” you said.

“aye? reminds me o’ my boyfriend,” he said and you finally giggled, leaning in to kiss him and giving up playing pretend.

“dove, they got their tiger bread in stock again,” simon said as he rounded the corner of the aisle and interrupting your kiss. “i ha’n’t ‘ad this in ages.” simon barely paused at the unexpected appearance of johnny, his eyes turning up in the corners as he smiled under his mask. “johnny, look, tiger bread.”

“yeah, i seen, si,” johnny said fondly, crowding you back against the trolley. “only getting the one loaf?”

simon paused. “hm. you’re right.”

you snorted as he dropped the bread into the trolley before heading back to the bakery section and leaving the pair of you alone again.

“work was a fookin’ drag, dove, cannae stand all this paperwork they’re keepin’ me busy with,” johnny groaned into your temple. you petted his arm consolingly before turning back to your list and shopping trolley.

“you were injured less than a month back, john, you can’t have been expecting to be back in the field so soon?” you hummed as you continued shopping with johnny leant over your back.

his silence spoke volumes.

you shook your head as you made your way through the store and waved simon over as you passed him by, hoping he hadn’t harassed the bakery staff into making more tiger loaves last minute for him. the absolute fiend.

“wha’s wrong with him?” simon asked as he got back, hands full as he nodded to johnny’s slumped frame. you refrained from asking simon if you really needed three tiger breads and instead nudged your other boyfriend up from your shoulder.

“he’s bored,” you said easily, grinning when johnny pulled back properly to send you a betrayed look.

“fuck’s sake. c’mere,” simon huffed before dipping down to kiss him, chuffing a laugh as johnny sputtered at the woollen texture of the mask in between them. “you’ll be back in no time. just behave or it’ll be longer.”

“ye sound like cap,” johnny grimaced. he wiped a hand down his tired face. “when are we goin’ home, hm? fuckin’ knackered, could do with a nap before dinner.”

“y’drive ‘ere?” ghost asked while you grabbed a box of eggs, checking for any cracked inside.

“aye.”

“then you can leave whenever,” ghost said flatly, though the glint of his eyes in the overhead lights betrayed his amusement at johnny’s plight.

johnny pouted.

“yer cruel, si. tell him, dove, he’s heartless,” johnny bemoaned dramatically.

“you’re cruel and heartless, simon, would you prefer strawberry jam or raspberry for a change?”

“could be a treat,” ghost conceded.

johnny groaned at the both of you, pinching your hip when you laughed.

“you both know i cannae sleep without someone’s arms around me,” he huffed, turning his big puppy eyes on you both.

you caved immediately.

“aw poor baby,” you cooed, biting your lip when you saw simon roll his eyes. “let’s get this done quick then, yeah? go grab the burgers we like from the frozen section and that ice cream we got a couple weeks back.”

“yes, ma’am.” johnny jogged off.

“si, can i trust you not to make your way back to the bakery if i give you a list of items to grab?”

“no,” he admitted without shame. “i saw the lad in the back prepping more for tomorrow, think i could convince ‘im to cook ‘em now for me if given the time.”

“right. hand holding it is as we find the toiletries then. ‘s like herding cats with you two.”

simon hummed, his eyes trained on the section you knew the bakery to be hidden in.

—

once home, johnny packed away the majority of your shopping in record time, snatching the jam from simon’s hands and almost throwing it onto the work top before plying his mask up one handed and dragging him down into a rough kiss with the other. you watched, amused, with raised eyebrows as johnny dragged him back towards the bedroom desperately, waving a hand at you and gasping out a needy, “dove, c’mon, stop fucking around,” in between wet kisses.

you didn’t need to be told twice before attaching your hands onto simon’s thick waist from behind, guiding them from bumping into any furniture or walls as they stumbled blind to the bedroom.

johnny pulled back with a dopey smile and pushed simon none too gently onto the bed. you took advantage of his lowered height and pulled off his mask completely, rubbing a gentle hand over his buzz cut hair and down to his jaw. you leant in for a soft peck before feeling johnny’s hands and arms wrap around your soft stomach.

he clung to you, nuzzling at your cheek over your shoulder until you turned in his arms to share your attention.

you heard the bed creak as simon settled further up the bed as johnny kissed you. you shuffled back, parting from johnny just long enough to get your bearings and climb onto the bed, simon’s hands moving to guide you back as johnny hummed against your lips.

you flopped back into simon’s arms, got comfortable as he wrapped you up and held you tight against him.

johnny sighed in relief at the sight and shuffled down so he could rest his head on your chest.

you gathered him close and laughed when he started whining when your hands stayed on his shoulders.

“so needy johnny, have you ever heard the phrase ‘patience is a virtue’?” you teased as you started to run your nails through his hair, lightly scratching until he sighed and dropped his body weight against you and simon.

“too t’red,” he mumbled.

simon lifted his warm hand from your hip and draped it heavily over the back of johnny’s neck, keeping him close. soon enough, the scot was snoring.

you tried not to laugh, your chest bouncing johnny with your muffled chuckles. “i think that might be a record.”

“tired lamb,” simon said condescendingly, but he rubbed his thumb lovingly over the soft skin behind johnny’s ear.

“don’t be mean.” you grinned back at him.

simon hummed and rested his head into the crook of your neck, tucking you in closer with the arm still wrapped underneath your waist. “not bein’ mean.”

he nipped at your neck, a soft nibble that had you gasping and clenching your thick thighs around the one johnny had slipped inbetween.

“prick,” you huffed without malice when he stopped and let out a long tired breath in your ear. he hummed with closed eyes, clearly not listening.

you chuffed a laugh into johnny’s hair. the low thrum of arousal simon had brought on was easy enough to ignore but you’d have rather he’d finished what he started. instead, you tucked your cold toes between his large calves behind you in penance and tugged johnny even closer, enough to smother him. with your arse perched perfectly in simon’s lap and johnny nestled close to his second favourite place on your body, you were sure they’d give you what you were after once their nap is over. you closed your eyes with a smile; you could wait for them to get their energy up, and you loved your puppy piles just as much as they did.

[yenshui]

did the heatstroke trend with bradley <3

[cozylittleartblog]

yeah like having to deal with the obnoxious middle aged women who thrift to resell wasn't bad enough, now we got the braindead fast fashion bozos cluttering things up too.

its ok shirt, i will love you like somebody else apparently couldn't even if you shed microplastics into the water supply and will fall apart after 7 wears. and then i'll sew you back together like anyone with two braincells to rub together Should

[stardatez3ro]

i love that star trek has so many autistic characters that theyve got the whole fucking spectrum in there .on a scale from worf, odo, spock, data, julian, deanna and wesley to picard what type of 'tism do YOU have ?

[bakuhatsufallinlove]

Let's talk about Jump GIGA

Jump GIGA covers, 2016-2024. Volumes are published (left to right per row) as Winter, Spring, Summer, and Autumn releases, with 2018 and 2019 briefly breaking the pattern by having three Winter and three Summer volumes each. 2023 has an Early Spring volume in addition to the standard four.

So, people have pointed out that the 2024 Spring cover is, uh, not like other covers.

But I've only seen comparisons to other MHA GIGA covers and MHA Weekly Shonen Jump covers. Out of curiosity for what GIGA's typical marketing aesthetics might be, I put together a comparison between all of Jump GIGA's covers to date.

And, um. Some things stand out, to say the least.

First, let me clarify what Jump GIGA even is: it is a seasonal magazine from Shonen Jump, published separate from Weekly Shonen Jump. SJ is an absolutely massive brand and they have a number of magazines serialized outside of the most well-known weekly magazine.

The content of Jump GIGA is primarily made up of one-shots and spin-offs. From the beginning, a lot of the appeal has been the cool cover illustrations which showcase special merchandise that comes with the purchase of GIGA. Usually the cover also promotes big things going on related to the WSJ series, like movie events, new games, or special figurines for sale.

The marketing aesthetic has been clear from the start: the cover consists of one core illustration and a number of ads surrounding it. Most often you get a cover illustration of a protagonist, and then ads and merch for other series, e.g. Food Wars protagonist cover with One Piece film promotion and Haikyuu!! merch.

The purpose of this marketing direction is pretty obvious. Spin-offs and one-shots are not likely to generate a ton of interest consistently, so they lure people in with the cool covers and tempting limited edition merchandise of the series they already know and love. In this way, highlighting one series with the cover and different series with the merch makes sense, because maybe somebody doesn't care about Food Wars, but they definitely want those Haikyuu!! stickers, stuff like that.

Starting from 2020's Autumn volume, you can see a shift. For the first time, basically all of the merchandise is for the cover series. The Demon Slayer manga had already ended five months earlier in May, but a two-chapter spin-off was scheduled for release in WSJ during October. This GIGA was released exactly one day before the second chapter was published and it capitalizes on the hype.

After this point, only MHA and Jujutsu Kaisen dominate the cover and the merch in quite this way, with Black Clover getting attention last volume as a way to highlight the fact that it actually switched syndication from WSJ to GIGA.

Anyway, most commonly the cover illustration is a solo shot of a core cast member (usually but not always the protagonist), and if it's not a solo, it's a big cast illustration.

Only a few covers focus on two characters, and usually it's a crossover as opposed to characters from same series sharing the limelight.

Here we've got Food Wars' protagonist with the main characters from Dr. Stone and Act-Age.

The two covers most similar to the Izuku & Kacchan cover are 2022 Winter and 2023 Autumn.

Winter depicts the main trio of Blue Box in a seasonally-appropriate aesthetic. Not gonna lie, this one kinda makes me laugh--Blue Box is a romance and sports manga, and even though Christmas has a romantic air to it in Japan, instead of depicting any sort of like, hesitant but hopeful romantic energy between the heterosexual couple that actually get together later in the series, they focus primarily on the two girls being cute with the guy is a wee footnote? I mean, all right.

Meanwhile, Autumn depicts one of the protagonists with the series antagonist with a typical cool action style. I'm not very familiar with JJK, but I hear these two have got Some Drama going on, so, there's that.

The merch itself has also evolved over the years. Stickers and posters were present early on, but they have since expanded to decorative folders and now acrylic stands and coasters. 2021 Summer sees the first time the cover illustration is marketed as merch, with the Jujutsu Kaisen cover included as a decorative folder.

Right after that, the Kacchan cover of 2021 Autumn is included as a poster alongside earlier covers featuring Todoroki and Izuku.

2023 Summer's cover is a huge, wrap-around MHA cast illustration and it was published three days after chapter 396 came out, strategically timed to highlight the big shift in the final battle as Ochako vs Toga ends and All Might vs. AFO begins. Merch includes a decorative folder of the wrap-around cover and character motif stickers.

And then we get this!?

A duo cover illustration where the cover art itself has been merchandised to hell and back!?!?

Acrylic stand and pin set!?

Double-sided coaster showing bkdk greatest hits!? With volume 29's river scene cover!?

There's also a double-sided poster featuring the Spring cover with the ninth popularity poll art and a decorative bag with the anniversary art. The cover art itself is plastered all over the volume, front, back, and spine, apparently a total of 19 times.

I honestly don't know what to say about this. It feels wild that this is actually what the cover is. Obviously it is a huge marketing push in anticipation of season 7, and Izuku and Katsuki are the most popular characters, but. it just feels... unique.

In the course of Jump GIGA's publication, this direction is kind of unprecedented. Genuinely no one could have expected this. This seems to be the first time there's been this much merch for a cover. And it was a solid fucking move, marketing-wise--it's sold out basically everywhere, everyone is talking about it. And even people who don't follow the series or ship these two can't help but comment on how strikingly romantic it looks!?

I don't know how much say Horikoshi had in what the cover was, but damn it sure feels like he drew this with immense affection. I kind of wonder if he personally pushed for it to be these two, rather than the typical solo shot, cast shot, or even a protagonist vs. antagonist shot.

I'm KO'd, man. idek if this post is useful to anybody I'm just on my hands and knees here.

Everybody knows what we're all here for, and it's these cute boys finally getting their happy ending.

EDIT NOTE: I gathered much of the information and many, many of the images in this post from a fan-made Jump Database. I neglected to say it properly when I first posted this, but special thanks to the very dedicated people who maintain that website!

[newmediaandmarketing]

The Covenant of Trust: What Brands Truly Owe Their Customers

In today’s dynamic marketplace, the relationship between brands and consumers goes beyond mere transactions. It’s a symbiotic connection built on trust, value, and shared values. Customers invest money and trust in brands, expecting more than just products or services in return. Continue reading Untitled

[theminecraftbee]

-slamming bolt upright in a cold sweat- what do you mean verbal contracts cleo. what do you MEAN verbal contracts cleo. artists if you're doing commercial work you're A) charging much higher rates and B) making them SIGN A CONTRACT, right? right? you understand why that's VITAL, right? why having a written contract is VITAL for commercial work? you understand? you make them sign a written contract? please if you go looking in proper artist/graphic design circles i'm sure you can find a basic form that's legal in your locality and doesn't require you talk to a lawyer but if you're doing commercial work you're MAKING THEM SIGN A CONTRACT RIGHT--

[daeyumi]

au Ganondorf 🪷

ngl i am Very proud of his design

[blueskittlesart]

hi sorry im back. on a lighter note i do read every single tag and comment left on my posts. every single one. and i really do appreciate and even thrive off that attention. making art is hard especially when i'm also actively working on thesis and other things that I can't immediately share but I do really appreciate everyone who takes the time to be kind or at the very least normal about the things i post. ily goodnight

[hailthegodsong]

u guys actually don’t get it

[cecoeur]

Red bull can spin this however they want, clearly but you don’t just go from having two title sponsors to zero title sponsors in less than a year for no reason. And it’s not brand cohesion or simplifying the messaging…

[semifinaldraw]

branching out

[holmesillustrations]

We've finally hit the last page of the bracket! Semifinals polls will be going live tomorrow (saturday)!