#book promotion and marketing

[aroaceleovaldez]

Part 2 response to this ask / [this post]:

For recent books, I think that it's less of a consideration of the audience and more a reflection of the general state of the publishing world currently. Disney as a company (which owns the publishing house through which Rick's works are published) is also in a weird spot right now and that is probably also lending itself heavily to why recent franchise stuff is the way it is:

A.) The franchise is basically guaranteed free money. Disney does this a lot with their properties. Star Wars and Marvel are great examples. They don't need to make something good, they just need to make literally anything and because it's such a massive franchise it'll sell regardless.

B.) One of their main focuses right now is clearly that JKR is in a bad spot and if they can fully dethrone Harry Potter as The de-facto middle grade fantasy series (cause PJO is fully number 2) that's going to be really good for them. Because it basically guarantees that PJO will be even MORE free money. That's probably part of why we got the show when we did, because HP was trying to move forward with an HP show. (And the HP show was probably announced when it was to directly try to compete with PJO) (Also don't forget, Disney also owns the PJO movies now. They don't need to do better than the movies because they're competing with themselves. In fact, by constantly pitting the show against the movies, they're basically doubling advertising for themselves by drawing attention to both.)

B.5.) Another thing is that if they dethrone HP, that's gonna not only hurt Universal, but SEVERELY hurt Universal PARKS, which is the Disney Parks' number one competitor. And the Disney parks are also in a tight spot right now and they REALLY want breathing room. (You might have heard that the Disney parks are doing a TON of cuts and reshuffling right now.) They don't need to actively put PJO stuff in their parks (yet), because just by taking out HP they'd massively injure what is basically the number one draw to the Universal parks (which is probably also why the Universal parks is expanding right now, particularly in similar avenues to how the Disney parks are expanding, re: more fantasy-focused areas and an emphasis on animated/Dreamworks franchises - Universal needs to be able to continue competing with Disney in the absence of HP, and it seems like they're panicking a little bit - so they're leaning more on their Dreamworks properties as Dreamworks becomes a significant competitor to Disney re: animation and otherwise just copying Disney's homework and also making more fantasy-focused park areas right now) and thus Disney would totally kneecap their primary competitor. That would increase draw to their own parks in the absence of a significant competitor and also then if they add literally any PJO stuff to the parks (which would be INCREDIBLY easy just due to the nature of PJO - especially as they cycle out older and less profitable IPs from the parks) then they'd basically IMMEDIATELY get a massive draw from what used to be the HP crowds - because a lot of those casual crowds do not particularly care about HP itself. It's entirely just that HP is the number one mainstream middle grade fantasy series. If PJO takes that spot then they'll just go to wherever PJO stuff is, because they're a passive audience, not an active audience (though Disney is also VERY much known for it's active audience and being partially responsible for making fandom as a concept mainstream and directly advertising to that market - tying back to the first post, lmao).

C.) Disney is DESPERATELY trying to save their streaming service. That's why it's so emphasized that PJO TV is a Disney+ series. Disney is kind of in hot water with investors because streaming services all across the board are tanking and Disney+ is a big one that's going down. That's why they're pivoting so much towards streaming and throwing literally whatever Marvel and Star Wars at it, because they know those are massive franchises that practically support themselves and any kind of draw to the platform is good. PJO is part of that - it's a massive well-established mainstream franchise with a passionate audience. It's practically a default classroom choice for assigned reading and that's free advertising/publicity. They know they can make a mediocre PJO adaptation and throw it on Disney+ and it will have a draw and that's all they need. They just want more eyes on the platform period to try and prove that it's profitable. Not to mention how we just explicitly know the CoTG trilogy only exists as marketing for the show. The recent books are not meant to be a continuation of the story. The actual content within them is literally irrelevant. CoTG trilogy only needs to exist so that it can bring more attention to the show (which is why it's being grouped in with the first series, because search engine optimization). TSATS only needed to exist to get people to stop being mad at Rick/get distracted from his little PR disaster.

Disney has also been doing a lot of cost cutting with their media recently, particularly also relying on their own brand to make new stuff profitable because they're actively looking for cheap solutions instead of making new things. They don't do 2D animation anymore because 2D animation is more expensive because it's unionized. 3D animation has also since become unionized and yknow what they're doing now? Shifting to live action. Shifting to CGI, which is only starting to become unionized because it's newer. They're making one billion live action remakes of existing properties because those properties are profitable and a live action remake is cheap. They don't need to worry about making it good because press is press and they know it will sell regardless. They can cast some popular actors for some default attention and leave it at that (Hi LMM cameo). Even with their newer animated movies - Wish was entirely reliant on the fact that it was heavily drawn from other Disney properties and they used that as an active selling point. Meanwhile they're intentionally tanking other new projects (see: Strange World) because they want to be able to turn around and say projects like that aren't profitable and aren't worth making. (This isn't a conspiracy theory btw, they do intentionally flop certain movies. This is a regular thing Disney does and they've been doing it for a while.) This type of cost-cutting strategy is very clear with the PJO show - they have this absolutely massive budget that isn't reflected in the end project at all. It's extremely clear to anyone with anyone with eyes that they're majorly cutting corners all the time (blatantly avoiding even slightly more complex CGI cause that'd cost money, CGI that is shown is often extremely cheap looking or rushed, reusing assets for Olympus, speeding through certain scenes, very little done with costuming - ever notice how all the costuming in the show looks way too new? The costuming department is supposed to weather even just basic outfits to make them look worn-in and they don't seem to have done that. - poor lighting to obscure details because actually making it look good costs more, etc etc) and the show is poorly produced. They have the money to do it properly. Someone is pocketing that. Usually it's executives. This is not unusual behavior! I would not be surprised at all to hear if it was the case with PJO TV too!

Tl;dr: I don't think the quality of recent books going down is because they expect the books to have a shorter pop culture lifespan, i think it's just a combo of the current publishing industry overall dropping in quality and Disney being Disney and not caring beyond saving their own butts and making a quick buck.

[deoidesign]

Just a reminder, I have a patreon!!!

I've been working on actually making stuff to post more often for the lower tiers, and have been consistently doing so!

I post at least a few sketches and drawings every month for the $1 and up patrons

and I've been working on episodes and sharing some updates with my $5 and up patrons

And I have a merch club for $15 a month, but there's still some $10 slots left! I design and send usually a postcard and some stickers to my patrons every month, but sometimes I'll do some experimental stuff; last month I did foil prints, for instance, and a few months before I made magnets!

It also gets you access to private channels in my discord server, where I ask for patron input on things like the merch or drawings, and where I sometimes stream while working :)

Buuuut also, even if you don't want any of this stuff, it's a great way to support me directly if you like my work! I'm still on hiatus so I'm not making any money from work at the moment, but I'm working hard and my patreon enables me at least to buy my groceries!

Here's the link one more time, no pressure of course but I need to promote my patreon more so people actually know it exists haha

[pandoras-blog]

Look for my new poetry collection, "Feel Something," releasing next month

https://linktr.ee/angelscroggins

[novlr]

hello, I’m a new writer here on tumblr. I’ve been posting my writing lately but that seems to attract not even a single person. And I want people to review my writings and post down their opinions on it..how do I get people to view my writing here?

Like any social media platform, you get out of Tumblr what you put in.

Tumblr is all about community, so it's important to make sure you engage, not just put out content. We've put together this article in the Reading Room that's all about how writers can get the most out of Tumblr.

But we also have some great resources for more general book marketing that have some transferrable information for any social media platform you might be using to promote your work.

[inkandpaperqwerty]

writing fanfiction did absolutely nothing to prepare me for the amount of promoting you have to do when you publish an original work holy crap

[catonatrain]

hello everyone here are some momoi's from the 10th anniversary box's j-world collection book !! i thought id share it since it's a very momoi week :]

(you should vote for her in this tournament with her teammate muku who have been fighting hard together this past week!!)

[asleepinawell]

i know book sales pitches that follow the pattern "it's X meets Y" (like it's the mcu meets game of thrones) have been shown as being a successful way to increase sales by some suspect data points but the visceral hatred this gimmick evokes in me every time does the opposite of make me click the purchase button. not only are X and Y usually things I don't want more of, but they also usually have nothing in common with the book

[the960writers]

The Very Best Book Promotion Sites in 2023

Updated by David Gaughran 26 January 2023.

These are the best book promotion sites in 2023 for boosting your sales, launches, free promotions, series deals, and mailing list sign-ups. Something for all budgets and experience levels with self-publishing – including a few options which are completely free!

[wickedfiction81]

Book Marketers

Tips on how to approach an author:

Know their material! DO NOT approach an author unless you've read at least one piece.

Know the Genre of their work! Figure out how you would best place their work before you message them.

Do not approach an author whose work you don't like or don't respect. You're putting bad fiction on the market and putting yourself out of work! How? Because you need a portfolio to show your potential clients, and if your promoting work that sucks nobody will want your services!

When you're ready to approach an author, give them respect! Have your credentials ready! What are credentials? A website with YOUR fuckin' picture on it. Oh no! I'm not an attractive person! Yeah, you're a book marketer not a model. No one cares what you look like! In fact, its better if your ass-ugly because then people might think your real and not a BOT! Where were we, oh yeah, Testimonials! I don't care if it's your mom and your pet cockatiel! Get somebody to vouch for you! Next, take the best quotes out of the books you promote and slap them on your website.

Always open with a piece you've read, what you liked about it (and when I say liked I mean know the theme if it's literary, how it made you feel if its romance, how you almost shit yourself if its horror or how wet it made you if its erotica. Kidding on that last one. Unless you're the type who can talk about sex in a sterile manner, if you can, you're probably a sociopath and that's ok. Sociopaths are usually really good at their jobs. Just don't scare your clients away.) and recite your favorite quote. I don't care if its cheesy. It just on messenger anyway!

And Lastly, and most Importantly, know your Trade! You need to be able to craft beautiful, poetic emails about what it is you provide that is so so very valuable. Remember, you're dealing with authors which means you're dealing with writers, which means that you're dealing with lovers, which means that you're dealing with dreamers. The good ones are a hard sell because they know what dreams look like! They write them every day!

[aquitainequeen]

All I want for Christmas is the time to write, the inspiration to write, and the courage to master the slings of outrageous social media in the nigh impossible chance I ever manage to write anything potentially worth publishing

[world-of-fire-and-flight]

SMALL BUSINESS WEEKEND SALE

Save 20% off when you shop directly from me at brswrites.com/shop with coupon code: 9NKWY9UT ✨Offer expires November 27th!✨

About the Heirs of Tenebris:

For fans of character driven stories set in new fantastical worlds with a rich and mysterious history, original mythos, extraordinary characters, and magical adventures, readers travel through the heart of the Shadow Forest in book one, Fire & Flight, as seventeen-year old Nyla and nineteen-year-old Xander each hope to find the legendary Fortune Falls—a mystical waterfall said to grant your deepest desires. But as their journey brings them into each other's confidences Nyla and Xander quickly realize that Nyla's newfound magical abilities and the answers she seeks extend much deeper than her own past. Embroiled in an ancient war for Tenebris's sovereignty, Nyla and Xander must reveal the truths hidden in the legends of the Shadow Forest before the centuries-old evil can destroy their homeland.

As they continue to unravel the mysteries surrounding them in book two, Embers of Eternity, Nyla and Xander are forced to face the deepest parts of themselves, leading to new discoveries they may not be prepared to face. Forced to trust outside forces and new allies, Nyla, Xander, and Shamira confront their pasts in order to mount a defense for not just their futures, but to protect the future of magic and all of Tenebris.

The trilogy's stunning conclusion, Winds of War, sees the past of 647 years ago collide with the present in a fierce battle for Tenebris's sovereignty and the sanctity of all of magic. Will Nyla and the forces assembled to assist her be able to defeat the legendary evil sorceress immortalized in the myths of the Shadow Forest? Or will Tenebris fall in the wake of the sorceress's wrath?

A tale of magic, adventure, and heart, the Heirs of Tenebris trilogy transports readers to a fantastic world with extraordinary characters in their quest for themselves and a sense of home.

What to Expect in Fire & Flight:

Magic

Adventure

Mystery

New world

Reluctant heroes

Magical animals

Original mythos

Positive female friendships

Strangers to friends to ???

Content Warnings/Possible Triggers:

Grief

Some minor violence and intense scenes

Loneliness/abandonment

Loss of family

Strained family relationships

What to Expect in Embers of Eternity:

High-stakes danger

An evil sorceress

Hidden history coming to light

SLOW-burn romance

Content Warnings/Potential Triggers:

Emphasis on revenge

Attempted murder

Some violence and intense scenes

Serious conflict as war looms on the horizon

What to Expect in Winds of War:

Heart

A battle for the future

Reluctant heroes

Magical animals

SLOW-burn romance

Content Warnings for Winds of War:

Depictions of violence/war/battle

Attempted murder

Murder

Death (on-page)

Grief (more so than F&F and EoE)

Self-doubt

Anxiety, references to panic attacks

Emotional trauma (and unrealistic coping)

[aroaessidhe]

2023 reads / storygraph

Caraway of the Sea

slow paced pirate fantasy

follows a woman who’s grown up as the first mate & mercenary on the ship her brother captains

after a friend dies and they dock at a pirate-run island, she starts to question her brother’s treatment of her, and her past, and whether she could break away from what she’s used to

[darrylhudson86]

eBook: The Expert Guide To Affiliate Marketing (PDF)

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[lnk-and-lnspiration]

The Pros and Cons of Self-Publishing vs. Traditional Publishing

Self-publishing and traditional publishing are two distinct paths for authors to get their work out into the world. Both have their advantages and disadvantages, and it’s important for authors to weigh the pros and cons before making a decision. In this post, we’ll take a closer look at the key differences between self-publishing and traditional publishing, and the benefits and drawbacks of…

[jcolechrist]

Another promotional campaign for last year's Batman/Spawn crossover. Up top is the social media graphic, and below are the posters I made using a few different covers of the book. The poster designs were never used, which I'm honestly happy about. Not my best work, but that's okay. As a designer, every assignment is an opportunity to learn and grow.