#bigcommerce hashtag

[pcfitment]

PCFitment garnered attention on June 27 at the Cross-Border E-commerce event.

Elevate your e-commerce business by integrating the PCFitment compatibility dropdown. Whether you're selling on Amazon, eBay, BigCommerce, Shopify, or other platforms, PCFitment makes it easy for customers to find compatible products, driving higher sales and customer satisfaction.

[complete-gurus]

Boost Your BigCommerce Store's Visibility: The Role of BigCommerce SEO Experts

Hashtag: #BigCommerceSEOExperts

In the fiercely competitive world of e-commerce, having a stunning BigCommerce store is just the beginning. To truly succeed and stand out among competitors, your store needs to be optimized for search engines. This is where BigCommerce SEO experts come into play. With their specialized knowledge and strategic insights, they can help you maximize your store's visibility, attract more qualified traffic, and ultimately, drive sales. Let's explore why partnering with a BigCommerce SEO expert is essential for unlocking the full potential of your online store.

1. In-Depth Platform Knowledge

BigCommerce is a robust e-commerce platform with unique features and functionalities that require specialized SEO expertise. A BigCommerce SEO expert possesses in-depth knowledge of the platform's architecture, SEO capabilities, and best practices. They understand how to optimize your store's structure, content, and metadata to improve its visibility in search engine results pages (SERPs) and drive organic traffic.

2. Customized SEO Strategies

Every BigCommerce store is unique, and so are its SEO needs. A BigCommerce SEO expert develops customized strategies tailored to your store's specific goals, target audience, and industry. They conduct comprehensive keyword research to identify relevant and high-impact keywords for your products or services. They optimize your product pages, category pages, and content pages with these keywords to improve your store's visibility in SERPs and attract qualified organic traffic.

3. Technical Optimization

Technical SEO plays a crucial role in determining your store's visibility and performance in search results. A BigCommerce SEO expert optimizes technical aspects of your store, such as site speed, mobile-friendliness, URL structure, and schema markup implementation. They ensure that your store meets the technical requirements set forth by search engines like Google, leading to improved rankings and visibility.

4. Content Creation and Optimization

High-quality content is essential for attracting and engaging customers on your BigCommerce store. A BigCommerce SEO expert creates and optimizes content that resonates with both users and search engines. They develop compelling product descriptions, blog posts, and other content assets that provide value to your audience. They optimize these content assets with relevant keywords, meta tags, and internal linking strategies, ensuring that your store ranks well in SERPs and drives organic traffic.

5. Ongoing Monitoring and Optimization

SEO is an ongoing process that requires continuous monitoring and optimization to maintain and improve your store's rankings over time. A BigCommerce SEO expert keeps a close eye on your store's performance, tracks key metrics such as traffic, rankings, and conversions, and makes data-driven adjustments to your SEO strategy. They stay abreast of algorithm updates and industry trends, ensuring that your store remains competitive in the ever-evolving landscape of e-commerce SEO.

Conclusion: Partner with a BigCommerce SEO Expert Today

In conclusion, partnering with a BigCommerce SEO expert is essential for maximizing your store's visibility, attracting more customers, and driving growth. Their platform expertise, customized strategies, and continuous optimization efforts can help you outrank your competitors and establish a strong online presence for your BigCommerce store. So, don't wait any longer – unlock the full potential of your e-commerce store with a BigCommerce SEO expert and take your business to new heights with CompleteGurus. #BigCommerceSEOExperts

[mkfiq]

The Smart Trick of ecommerce international shipping That Nobody is Discussing

Like Shopify, BigCommerce has a large application marketplace using a big variety of free applications.  You can use applications to handle email marketing, take care of an affiliate program, and even more.

In our previous blogs, We have now covered the several logo design styles readily available for brands. You'll be able to Test the guide below, but for your ease, we have curated some design variations that work best for an Ecommerce brand. 

In picking the correct theme, watch out for your one that’s best for your personal niche and what other ecommerce sites are picking.

logo created for fashion e commerce website applying a simple script font fashion and slender feminin fashion as the key idea is usually to market women clothing

All of it starts having a ecommerce logo Whether you might be brand new or on brand two (or a few!), We have a solution that'll accommodate your business and elevate your branding.

We pulled a giant spreadsheet for all of the websites on Each and every platform (ex. our Adobe Commerce list had 5K+ sites)

Google’s Mobile User Experience score delivers an excellent notion of just how much your website will frustrate mobile users…or not. This score attempts to mimic how a real user interacts Along with the page.

If you have orders ranging in hundreds or thousands weekly, you’ll need a platform that offers you enough versatility to attach software, assists you decrease mistakes, and seamlessly integrates your warehouse management together with other inventory systems.

That could adjust at some point simply because they used to have a limitation on bandwidth, but that is certainly no additional. The constant enhancements give us hope, but for now, if you demand unlimited products, you will need ecommerce hashtags to pay back $299/thirty day period for the premium plan.

Velocity performance is so important; we collected various types of data (from 2000 ecommerce website domains) to ascertain how well a site performs.

To find the most outside of mobile site design, you may need to make certain your online platform is easily upgradable. Examine Reside sites to determine what works and what doesn’t.

The things are listed simplistically, but whenever a visitor clicks on an merchandise, they see a lengthy description that tells them more about the product.

Consider not to remain trapped in your own design bubble—seek out out responses. Have the opinions of people who fully grasp your brand best, such as your workers or coworkers.

In this particular logo design, you end up picking/design an image that best signifies your brand in some form. It can be summary, like the iconic round image in Pepsi’s logo. Some may perhaps say it signifies the bottle cap and is a good bridge among abstract and meaningful designs.

[thehubops]

The Future of E-commerce: How to Build a Successful Online Store

The future of e-commerce is bright and promising, with more and more consumers turning to online shopping as a convenient and efficient way to buy products and services. Statista predicts global e-commerce sales will reach $6.54 trillion by 2022, up from $3.53 trillion in 2019. This presents a massive opportunity for entrepreneurs and businesses to build successful online stores and tap into the growing e-commerce market. In this blog, we’ll explore how to build a successful online store and stay ahead of the competition.

1 Choose the right e-commerce platform

Choosing the right e-commerce platform is critical to your online store's success. There are many options to choose from, such as Shopify, WooCommerce, Magento, and BigCommerce. Each platform has its own unique features, pricing, and customization level. Consider your budget, technical knowledge, and business needs before selecting the right platform. Look for a platform that is user-friendly, secure, and can scale with your business.

2 Create a user-friendly website

Your website is the face of your online store, so it’s essential to make it user-friendly, visually appealing, and easy to navigate. A cluttered and confusing website can turn off potential customers and hurt your sales. Make sure your website is optimized for mobile devices, loads quickly, and has clear calls to action. Use high-quality images and videos to showcase your products and provide detailed product descriptions.

3 Offer multiple payment options

Customers expect multiple payment options when shopping online, so make sure your online store supports a variety of payment methods, such as credit cards, PayPal, Apple Pay, and Google Wallet. Providing multiple payment options can increase customer satisfaction and reduce cart abandonment.

4 Provide excellent customer service

Customer service is key to building a loyal customer base and increasing sales. Make sure to respond promptly to customer inquiries, provide clear and accurate information, and resolve any issues quickly and efficiently. Offering a live chat feature or a toll-free number can also improve customer satisfaction and reduce shopping cart abandonment.

5 Use social media to promote your online store

Social media is a powerful tool for promoting your online store and reaching new customers. Use platforms such as Facebook, Instagram, and Twitter to showcase your products, run promotions, and engage with your audience. Use hashtags and social media influencers to increase your reach and drive traffic to your website.

6 Offers free shipping and easy returns

Offering free shipping and easy returns can increase sales and improve customer satisfaction. Many customers abandon their shopping carts because of high shipping costs or complicated return processes. Offering free shipping and hassle-free returns can encourage customers to make a purchase and feel confident in their buying decision.

7 Analyze your data and make data-driven decisions

Data analysis is essential to understanding your customers and improving your online store. Use analytics tools to track website traffic, sales, and customer behavior. Use this data to make data-driven decisions, such as adjusting your pricing, improving your website layout, or targeting a specific customer demographic. In conclusion, building a successful online store requires careful planning, attention to detail, and commitment to excellent customer service. Choose the right e-commerce platform, create a user-friendly website, offer multiple payment options, provide excellent customer service, use social media to promote your online store, offer free shipping and easy returns, and analyze your data to make data-driven decisions. In today's rapidly growing e-commerce market, these steps can help you build a successful online store.

[osidiii]

How To Make Money On TikTok With The Power Of Dropshipping

Anyway, what is accepted and accepted by people is tiktok dropshipping. If you’re looking for a way to make money on TikTok, then you may have heard about dropshipping. Dropshipping is a great way to make money on TikTok and other platforms, and it is incredibly easy to set up and maintain. In this article, we’ll show you how to make money on TikTok with the power of dropshipping. First and foremost, you’ll need to find a reliable supplier or manufacturer who can provide you with the product you’re looking to sell. This is one of the most important steps in setting up a dropshipping business, so make sure to do your research and find a reputable supplier. You’ll also want to make sure you’re following all of their guidelines, as well as any laws or regulations that may apply to your business. Once you’ve found a supplier, you’ll need to set up an online store. There are a variety of platforms available for this, such as Shopify, BigCommerce, and WooCommerce. Once you’ve set up your store, you can start adding products to your store. You’ll need to make sure that the prices you’re charging are competitive and that you’re delivering high-quality products to your customers. Now that you’ve got your store set up, it’s time to promote it. This is where TikTok comes in. TikTok is a great platform for promoting your dropshipping business. You can create short videos that showcase your products, as well as offering discounts or other incentives to customers. You can also use hashtags to target potential customers and make sure that your products are seen by the right people. Additionally, you can use influencers to help you promote your products and bring in more customers. Finally, you’ll need to make sure that you’re providing excellent customer service. This means responding quickly to customer inquiries, providing accurate shipping information, and handling any returns or exchanges efficiently. Dropshipping on TikTok is a great way to make money, but it does require some work and dedication. If you’re willing to put in the effort, you can make a decent income from this platform. Just remember to keep your store up to date and make sure to provide excellent customer service, and you’ll be well on your way to success. Good luck and happy dropshipping!

[goldspotagency]

Any generation has its hashtags, trends, yesterday they built #retail stores, today they build #eCommerce stores, What will be next? Check our #solutions: https://bit.ly/3kuAbWf #digitalsolutions #retailtech #marketplace #web #app #woocommerce #shopify #bigcommerce #opencart https://www.instagram.com/p/CPFqPbNJHOx/?utm_medium=tumblr

[dgsagasblog]

How to Lead the Herd by Becoming an Instagram Influencer

Introduction

If social media has emerged as the most sort-after platform around the world for reaching out to people in the 21st century, social influencers  have become pivotal characters in taking social marketing and social selling from micro to macro level. Social media influencers are the ones  who are hugely popular on a particular channel or across platforms with  a high engagement rate and follower base which can be from 1000 to over  a few millions. From styling inspiration to travel ideas, from realizing fitness goals to product reviews- the common social media users look up to the influencers for recommendations and inspirations.  Social influencers may be classified into different segments based on their number of followers- for instance, a Nano influencer may have followers in the range of 1000-5000, while a Macro influencer has followers over 100,000 mark.

How Brands are connecting with the Instagram Influencers

Brands are identifying prospective Instagram influencers  from their specific niche and connecting with them to endorse their products or services either directly or indirectly. As per the current trends, brands are inclined towards connecting with micro-influencers with their niche audience rather than celebrity influencers. While celebrity influencers have a higher number of followers, not every follower or fan connects or relates with them on a personal level. The idea is to partner with an Instagram Influencer or a band of them who can relate with the brand or the specific product. So, when followers see the influencer using, recommending, or reviewing the product or service it will be much more acceptable. Data says 78% of marketers chose Instagram posts as the chosen medium for influencer marketing while 49% of consumers depend on influencer recommendations before buying a product.

Source: bigcommerce.com

Here are some statics about social media influencers if are aspiring to be one of them:

 In the last five years, brands have collaborated with social media  influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry.

 19% of marketers have spent $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.

 89% say ROI from influencer marketing is comparable to or better than other marketing channels

 With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year Instagram ranks #1 for the most important and impactful channel.

 Micro-influencers with around 100,000 followers or less may expect to earn $100-$500 per Instagram post

 Macro-influencers are people who the general public  is more likely to know of like national players, film personalities or  rock stars, they tend to have more than 100,000 followers, but this  figure can be far higher. They can command $5,000–$10,000 per Instagram  post

 Social media mega influencers tend to be global, household names. They can command an astronomical 10,000+ per Instagram post

(upgrad.com, bigcommerce.com, digitalmarketing.org)

Here are a few tips and trips that you should follow in order to become an Instagram Influencer

 Discover and Play your specific Niche

Becoming an Instagram influencer is not an overnight phenomenon. You must build your presence gradually, capturing the interest of followers  by sharing meaningful videos, encouraging followers to like and re-share  your posts. Reflect on what sets you apart from others; ask yourself  why people should be interested in your content- and work towards  displaying your skills effectively. If you have a talent or passion-  display it effectively with each of your posts. If you are an actor show  your acting chops in short reels. If you are a foodie or a food  enthusiast display food pictures with interesting insights on your  capture. You can be a fashion designer or a travel blogger- bring what  you are good at the forefront so that others are hooked on what you have  to say or show. You can be a fitness coach or an artist, a fashion  designer, or a travel blogger- whatever is your vocation or talent bring  it to the front and build your Instagram community that in turn increases your authority.

 Create Interesting Captions

Users want more out of the influencers they follow than a pretty photo and a short caption.  Pictures may say a thousand words but your opinion on the picture or a video is what sets you apart from the others. Use your perspective. If you have the gift for words, you can spice up the most mundane of pictures to become trendsetting posts. There are a few things to keep in mind when writing your captions. The first is, that when scrolling on Instagram, you are not supposed to see  an entire caption without pressing “more.”

So ideally the partial caption should lead to more incredibly important content. That first line needs to be eye-catching enough to scroll-stop and to encourage users to click and read. Some examples of this might be:

The ultimate guide to…

5 things you need to know about…

The best restaurants in…

The best Instagram spots in…

Source: later.com

 Be Consistent

If you are aiming to be an Instagram Influencer you will need to be consistent on the network. Ideally, you should plan a schedule and stick  to it. If you are planning to post on alternate days of the week or  five days at a stretch – follow that schedule so that your followers  know what to expect. Plan and work on the content beforehand so that your posts are not rushed and display meaningful and interesting content. An ideal way to connect with the audience is to show up on Instagram Stories as often as possible; this will definitely generate interest in what you are doing on a day-to-day basis and enhance your fan base. Another way to engage with the audience and maintain regularity is content repurposing. If you already have popular  videos on YouTube and Tiktok or a Facebook post that has done exceptionally well – you can repost on Instagram for superior content and follower engagement.

 Connect with your Audience

Becoming an Instagram influencer is an uphill journey. Apart from posting on the social platform, you should also be interacting with your  audience as much as possible. Posting on Instagram reels is a great  idea to connect with your audience as is hosting a fun contest on the  platform with interesting giveaways. Start a conversation and engage  with your followers, comment on other’s posts, reply to comments. Make  statements and share opinions, the more you engage, communicate and  connect with your audience on a regular basis the more they will relate  with you. Remember a band of loyal followers on Instagram will multiply  your popularity and grow your influence

 Follow Trends

The whole concept of following trends in Instagram is to connect with  people and be discovered by a wider audience. Look out for trending hashtags and try to associate them with your niche. You can follow, comment and engage with trending hashtags and create posts relevant to them. The idea is to reach out to the bigger forum at the same time staying connected to your niche audience. Using niche hashtags will bring a highly targeted audience – they will drive quality engagement on  your profile. The more you trend the chances of featuring on the explore page will get higher. The explore page is a recommendation engine that shows trending content on Instagram for your specific niche.  It’s an algorithm based on your Instagram history, the type of content  you follow and watch there.

Later.com

Why Should Brands want to associate with An Instagram Influencer?

Once you have established yourself as an Instagram Influencer of any level with a well-defined audience, brands will want to reach out to you  for association or endorsements.  However, if you are a Nano or Micro  Influencer you will have to look out and pitch to brands for partnership  based on your specific niche or fan following.  Based on the nature of  the Influencer you are, brands may want to associate with you to fulfill  various targets- Brand Awareness, Education, SEO Authority, Social  Following, Damage Control, User-Generated Content (UGC), Trust  Development, and Sales Increase.

medium.com

Conclusion:

In the recent past, social Influencers have been able to make a significant impact in brand campaigns across platforms and especially over Instagram. More and more companies are opting for Influencer marketing as the tribe of social influencers grows by leaps and bounds with over 1 billion monthly  active users (MAU’s) globally on Instagram alone. If you enjoy connecting with people, like what you do, and have an unapologetic approach towards life then you can aim to be a social influencer. From celebrity actors to stand-up comedians, from brand reviewers to fashion  bloggers to the occasional social rebel- whatever be the niche an influencer can expect love, fame, and adulation on the social media platform for doing the things that they love to do. The key to Instagram  influencer success is to network yourself among the infinitely vast  audience and connect with the right band of audience. Once you become an  influencer the kind of popularity you can garner and the type of  remuneration you can earn is limitless. All you need to have is patience  and the will to be aggressively consistent. Source — https://dgsaga.com/blog-how-to-lead-the-herd-by-becoming-an-instagram-influencer/

[cdigitalss]

A Retail TouchPoints Interview with BigCommerce’s Sharon Gee

A Retail TouchPoints Interview with BigCommerce’s Sharon Gee

Breaking Down Omnichannel Commerce Trends with BigCommerce’s Sharon Gee Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers. Download PDF Add your info below to have the PDF sent to your inbox. A link to download the PDF will arrive in your inbox shortly. Amazon receives an average of 5.2 billion visits per month, the hashtag…

[swifterm]

The social commerce role in omnichannel marketing

The social commerce role in omnichannel marketing. With people spending more time online, social commerce offers retailers a chance to target customers on the channels where they’re spending so much of their day and reflect new customer expectations for convenience.

Social commerce blends ecommerce and social media practices and offers brands a relevant way to engage with customers, whilst offering convenience and driving sales. According to research from Bazaarvoice, one in three shoppers globally have made a purchase on social media in the past year.

Jim Herbert, vice president and general manager EMEA at leading global Open SaaS ecommerce platform BigCommerce shares his thoughts on the rise of social commerce, and how companies can balance the use of social channels with other marketplaces to optimise their ecommerce strategies.

The successes of social commerce

In social commerce, the entire shopping experience from product discovery to checkout can take place within the social media platform. Brands all around the world are tapping into its potential to redefine the shopping experience and meet new customer expectations with convenience and simplicity. For example, in 2019, tequila brand Patron became the first liquor brand to enable customers to order directly from Instagram using the in-app checkout feature.

However, whilst social commerce can be an excellent opportunity for many brands, knowing your audience is key. Research from eMarketer suggests the rise of social commerce has very much been driven by younger consumers, as they look for more personalised shopping experiences.

TikTok for example is rapidly gaining popularity as a sales platform, as I’ve seen from the recent round of 18th birthdays my daughter has been privy to. And this phenomenon now has its own hashtag – #TikTokMadeMeBuyIt. Now with more than 2.3B views of the hashtag, influencers on the app are going as far as creating content solely based on online shopping.

As the demand for rich visual content is high on these platforms, brands that have products they can showcase using visual elements are more likely to enjoy success using social commerce, than those without. A Facebook-developed case study on country fashion brand Barbour, shows the retailer has also seen Instagram sales increase by 42% since implementing the feature.

According to Initials, the price of items also seems to be a determining factor. Research suggests that big-ticket items such as travel and luxury are less popular choices for purchase on social media platforms than more affordable items. In order to understand when and where to implement a social commerce strategy, brands must fully understand their target markets and the patterns of consumer behaviour.

The future of social commerce

Around 51% of US social media users had considerably increased their social media use by mid-2020. The rise in the amount of time spent on social media coupled with increased reliance on online shopping has contributed to the rapid rise of social commerce.

eMarketer forecasts that the US social commerce market will grow by around 34.8% in 2021. As such, social commerce looks poised to have a significant impact on the way we browse and shop through its ability to create a more streamlined and personalised shopping experience.

Elsewhere, social commerce has played a significant role in shopping experiences and is increasingly influential in driving sales and influencing consumers. One example is Singles Day in China, now the biggest online shopping experience in the world. Last year’s event generated $72.11 billion in sales on Alibaba’s Tmall and sales on JD.com also rose by 32.8% compared to 2019, as retailers in the country continued to tap into Chinese consumers’ increasing social commerce capabilities.

Naturally as social media use grows, the opportunities for social commerce will also increasingly come to fruition. A major indicator of potential growth is how all major social media platforms continue to enhance their ecommerce capabilities. Facebook and Instagram shops, as well as TikTok and the Pinterest catalogues have all been put in place to deliver an in-app ecommerce experience for users. According to a 2019 letter to investors, Deutsche Bank believes the check-out functionality on Instagram could add $10 billion worth of revenue to Facebook in 2021.

Looking ahead

As the customer journey continues to become more dynamic, there is an increased need for brands to identify what combination of marketplaces and platforms make the most sense for their specific business and audience. According to the NRF’s Winter 2020 Consumer View, 83% of shoppers say convenience while shopping is more important now compared to five years ago. Retailers today must deliver a more resonant brand and better shopping experience to stay ahead of the competition.

Adopting an omnichannel approach which integrates the in-store and social platform experience can help mitigate some of the limitations of social commerce and enhance customer satisfaction. This strategy also allows retailers to target customers across all the channels and touchpoints they frequent and improve their overall shopping experience.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial of our predictive personalisation software on your site, and let us know what you think.

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for the free trial, or call us on 0207 998 3901 (US (260) 410 3747), or book a call with us  

Zoom ID 964 515 7464 .

Other articles of interest below: (Index to all articles here)

[gruporegious]

Quality packaging and boxes to carry your products

Never underestimate the impact of custom packaging and boxes, especially if you are in e-commerce. While it may seem expensive for a small business budget, a premium box with an entire marketing campaign is a smart investment and if you know how to handle the market you could get very good prices. The packaging of your articles will help convince a customer to choose your brand over others.

The design of the packaging and boxes of your products will distinguish your brand even if you sell through Mercado Libre or Amazon, they will not be able to overshadow the power of your brand. A study by Forbes magazine pointed out that 89% of consumers are more likely to buy products from Amazon than other e-commerce sites, which is why you need to find new ways to connect with customers who prefer to buy in these types of stores online.

Who doesn't love opening packages? (especially if they are gifts) even though we already know what product we are going to receive after buying a product online. This is why custom packaging and boxes is a staple to the customer experience, but is generally overlooked as many don't consider it important, big mistake.

You need custom packaging and boxes for your online store!

Improve customer experience

Believe it or not, many people look for video product reviews to see the packaging and boxes of the products and finish convincing themselves, and even if that is not their search intention, when they see a custom packaging with a good design and excellent quality printing, you are sure to convince.

Consumers love product boxes because it does have a good print quality, they will surely save and reuse it for something else, or simply keep it collectible. This will add to the overall customer experience they have with your company.

Let's be honest, no one wants to receive their product brand new and in a boring paper bag. By shipping your merchandise in a high-quality custom box, you are contributing to the overall customer experience a buyer has with your brand. The result? Loyalty, the ability to create a loyal customer base and increase profits.

Increase brand recognition

Brand awareness and recognition are a key part of your marketing strategy (or should be), no matter you have a small or large business. There's a reason well-known companies like Intel or Red Bull spend so much money each year on brand recognition is to make sure they are on the minds of consumers.

By designing unique packaging and boxes that stand out from industry competitors, you will ensure that your brand is recognized by everyone. This will lead consumers to search for your brand online and it is very possible that they will buy your products.

Share on social networks

By giving your customers a personalized box for their product, you will not only increase the likelihood that they want to share their purchase satisfaction with other audiences on social media, but you will also give potential buyers the impression that your brand and its products They are of high quality.

Remember that the first impression is what counts, according to a BigCommerce study, 23% of online shoppers are influenced by recommendations they see on social networks and, fortunately for your company, social network users love to share the products they buy on their social feeds.

You can also ask your customers to leave a review or share images of the products they have purchased on social media with a specific hashtag; This could be part of a competition where they have a chance to win something in return.

Safe and secure product when shipped

Shipping products safely is not as easy as it sounds, and one of the most challenging aspects of order fulfillment for your business will be ensuring that all of your merchandise arrives at the customer's doorstep without any damage.

Damaged and broken products will end up being returned by the customer, wasting the time and money of customizing your packaging and boxes because no matter how beautiful they look, if the product is not in good condition, that will take a back seat.

Custom packaging will help ensure you choose the correct size box to keep your product safe, while reducing any internal packaging you need for additional protection (such as bubble wrap).

If you want to take your company to another level with printing and digital printing, Grupo Regio is your best option. We are a company with 27 years of experience dedicated to printing and we are committed to meeting the quality standards you need to achieve your business objectives. Contact us!

[gruporegio]

Empaques y Cajas de calidad para llevar tus productos

Nunca subestimes el impacto de los empaques y cajas personalizadas, sobre todo si te dedicas al comercio electrónico. Si bien puede parecer costoso para el presupuesto de una pequeña empresa, una caja premium con toda una campaña de marketing es una inversión inteligente y si te sabes manejar en el mercado podrías conseguir muy buenos precios. El paquete de tus artículos ayudará a convencer a un cliente de que elija tu marca sobre otras.

El diseño de los empaques y cajas de tus productos distinguirá tu marca incluso si vendes por Mercado Libre o Amazon, no podrán opacar el poder de tu marca. Un estudio de la revista Forbes señaló que el 89% de los consumidores tienen más probabilidades de comprar productos de Amazon que otros sitios de comercio electrónico, es por ello que necesitas encontrar nuevas formas de conectarte con los clientes que prefieren comprar en este tipo de tiendas en línea.

¿A quién no le fascina abrir paquetes? (sobre todo si son regalos) a pesar de que ya sepamos qué producto vamos a recibir después de haber comprado un producto en línea. Es por eso que los empaques y cajas personalizados es un aspecto básico para la experiencia del cliente, pero generalmente se pasa por alto, ya que muchos no lo consideran importante, gran error.

¡Necesitas empaques y cajas personalizadas para tu tienda en línea!

Mejora la experiencia del cliente

Aunque no lo creas, muchas personas buscan reseñas de productos en video para ver los empaques y cajas de los productos y terminar de convencerse, y aunque esa no sea su intención de búsqueda, al ver un empaque personalizado con un buen diseño y una excelente calidad de impresión, seguro de convencerá.

A los consumidores les encantan las cajas de productos pues sí tiene una buena calidad de impresión, seguro la guardarán y reutilizarán para algo más, o simplemente la guardarán de colección. Esto se sumará a la experiencia general del cliente que tienen con tu empresa.

Seamos honestos, nadie quiere recibir su producto nuevo y en una aburrida bolsa de papel. Al enviar las mercancías en una caja personalizada de alta calidad, estará contribuyendo a la experiencia general del cliente que un comprador tiene con tu marca. ¿El resultado? Fidelización, la capacidad de crear una base de clientes leales y aumentar las ganancias.

Aumenta el reconocimiento de la marca

El conocimiento y el reconocimiento de la marca son una parte clave de tu estrategia de marketing (o debería ser), no importa que tengas una pequeña o gran empresa. Existe una razón por la que empresas conocidas, como Intel o Red Bull, gastan tanto dinero cada año en el reconocimiento de la marca, es para asegurarse de que están en la mente de los consumidores.

Al diseñar empaques y cajas únicos que se destaquen de los competidores de la industria, te asegurarás de que todos reconozcan tu marca. Esto llevará a los consumidores a buscar tu marca en línea y es muy posible que lleguen a comprar tus productos.

Comparte en las redes sociales

Al darle a tus clientes una caja personalizada para su producto, no solo aumentará la probabilidad de que quiera compartir la satisfacción de compra con demás audiencia en las redes sociales, sino que también dará la impresión a los compradores potenciales de que tu marca y sus productos son de mucha calidad.

Recuerda que la primera impresión es la que cuenta, según un estudio de BigCommerce, el 23% de los compradores en línea están influenciados por recomendaciones que ven en redes sociales y, afortunadamente para tu empresa, a los usuarios de las redes sociales les encanta compartir los productos que compran en sus feeds sociales.

También puedes pedir a tus clientes que dejen una reseña o compartan imágenes de los productos que han comprado en las redes sociales con un hashtag específico; esto podría ser parte de una competencia en la que tienen la oportunidad de ganar algo a cambio.

Producto seguro y protegido al enviarlo

Enviar productos de manera segura no es tan fácil como parece, y uno de los aspectos más desafiantes del cumplimiento de pedidos para tu empresa será garantizar que todas tus mercancías lleguen a la puerta del cliente sin ningún daño.

Los productos dañados y rotos terminarán siendo devueltos por el cliente, desperdiciando el tiempo y el dinero de la personalización de tus empaques y cajas porque por muy bonitos que se vean, si el producto no está en buenas condiciones, eso quedará en segundo término.

El empaque personalizado ayudará a asegurarte de elegir la caja del tamaño correcto para mantener tu producto seguro, al mismo tiempo que reduce cualquier empaque interno que necesite para protección adicional (como plástico de burbujas).

Si quieres llevar a tu empresa a otro nivel con impresos e impresiones digitales Grupo Regio es tu mejor opción. Somos una empresa con 27 años de experiencia dedicada a la impresión y estamos comprometidos en cumplir los estándares de calidad que necesitas para lograr tus objetivos comerciales. ¡Contáctanos!

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9 Proven Digital Marketing Tips to Scale Your Online Business

The Bureau of Labor Statistics found that 50% of small businesses fail within the first four years of existence. Moreover, Forbes discovered earlier in 2013 that only two to three businesses out of ten will survive fifteen or more years.

If you want to keep your brand growing, you'll need to consider scaling as your next step. Scaling is an art, like most crucial business steps. If you scale too soon or too slow, you can end up losing sales. As a marketer, I know that scaling a business, whether brick and mortar or online, is a big deal. You're faced with two questions:

Am I ready to scale my online business?

And if so, what's the best way to scale my online business?

Whether or not you know the answer to these questions, this article is sure to be a big help. I'll be showing you how to decide if you're ready to scale and how to scale your online store with these nine proven marketing and branding tips.

Let's dive in.

Are You Ready to Scale Your Business

If you're still stuck on the first question I asked in the introduction, "Am I ready to scale my online business?" it really boils down to these two factors: capability and capacity.

Brands that are ready to scale usually meet two or more of these requirements to scale:

Strong cash flow and repeatable sales: You've been getting consistent sales, and your customer base is growing. The demand for your product and service is consistent. You can meet your current expenses.

You're approached with more business opportunities: Along with a steady amount of sales, you'll be getting approached by brands or influencers for business partnerships and opportunities. This means that not only are customers willing to buy from you, but others see this as well.

Your business is in a position to grow: Your business needs more employees, tools, and features as it demands more of you to grow. Sometimes your company is literally showing us that we need to scale rather than answering the question ourselves. For example, you have a higher customer service request and need more chat support.

1. Evaluate Your Data & Tools for Areas of Improvement

Before you start scaling and putting things into effect, take a look at the Start by doing an S.W.OT analysis on the tools you have and see which tools you can take with you and which you'll need to replace to help you reach your scaling goals.

SWOT stands for strength, weakness, opportunities, and threats. For example, this can help you understand if you need to upgrade your email marketing tool or find a new email marketing tool. Do this SWOT analysis for each of your department's tech and software, so you're improving all areas of your online store.

I know that finding the right tools for your business and online store can be hard, so I compiled a list of our "best tools" guides you can easily go through below:

150 Best Shopify Apps (Paid & Free) To Increase Sales for 2021

9 Must-Have Marketing Tools Business Owners Need for 2021

10 Expert Conversion Rate Optimization Tools You Should Be Using

77 Tremendous Tools to Make You a Content Marketing Superstar

20 Best Must-Have Slack Apps (Paid & Free)

2. Up Your Social Media Marketing Game

One of the most overlooked staples of your marketing efforts is social media presence. Brands think that as they grow, it will eventually grow with them without putting much work into their social media. But that's not the case. When you're scaling an online store, you'll also have to up your social media marketing efforts because:

You'll need to widen your reach so that you can attract more potential customers.

Solidify your social media presence amongst your competitors.

Social media marketing is apart of your omnichannel marketing (which we'll talk about later)

You can serve and nurture your die-hard fans and customers who are on social media.

You can monitor and change the conversation being said about you on social media with social listening and monitoring.

When brands like Barkbox, GymShark, and Glossier started scaling their business, their social media marketing increased—not decreased. Like it or not 54% of people browsing on social media use the platform to research products they intend on purchasing, so if you're slacking, you're missing out on being found in their search or popping up on their feed.

Need help marketing your eCommerce store?

Book a free call to learn how our team of eCommerce experts can help you generate leads, boost traffic and drive MORE sales.

Tips for Using Social Media Marketing to Scale

Here are some top-tier tips you should know when using social media to help scale your business:

Start using more business features: Social media platforms like Facebook, Pinterest, and Instagram allow you to have shopping and business features. These make it easier for your followers to access your products and shop directly on your profile without having to leave to click on your website link.

You can use Shoppable tags so that customers can learn more about your products, and you can also easily partner with influencers and track your brand partnership engagement, and so much more.

Start creating and publishing content consistently: Social media users are spoiled rotten when it comes to content, and like it or not, you'll have to stay active in their feed and beat the algorithm you'll need to be consistent in posting. When you post once in a blue moon or stop posting according to schedule, your engagement starts to flatline.

Since there are tons of other brands competing for your follower's attention, you can be easily forgotten, so will your products. To prevent that create a social media strategy and stick to it. You can also use tools like Buffer and Hootsuite to schedule your content in advance with auto-posting, so you don't have to be glued to your phone every day when you scale your online store.

Invest more in social media ads: Expand your reach and increase sales with social media ads. Let's not forget that platforms like Facebook and Instagram are pay to play platforms. In order for your business to grow, you'll have to push more paid content. Facebook has outrightly said on multiple occasions that it deliberately stunts organic growth for brands, so they have to rely on paid ads and features to grow.

If you need more help with social media marketing for your online store, here are some helpful guides we created to do just that and then some:

How to Make a Social Media Checklist (Free Template)

45 Best Brands on Social Media (Based on Niche) & What We Learned From Them

5 Effortless Tips to Create a Hashtag strategy for Social Media

5 Expert Ways to Increase Your Social Media ROI

3. Update & Improve Your Online Store's Website

As you scale, you'll need a website that can handle the new demands, traffic, and shoppers that will come with your growth. This means optimizing your website. For example, you'll notice that the server or website provider you've been using might need an upgrade. Maybe the layout you loved from the beginning might be limiting how your new wave of customers are shopping now.

When your updating and improving your online store's website for scaling, here's a quick checklist of things you should do or have on hand:

Always optimize your website for mobile: No matter how much you scale your business or optimize your website, if it's not mobile-friendly, you'll be missing out on much-needed sales. By 2021, mobile eCommerce sales are expected to account for 54% of total eCommerce sales.

Ensure that your loading speed is fast: Think with Google found that sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions. So ensure that whatever new elements, apps, or integrations don't affect your website's load time.

Move or Upgrade your website: When you started your online store, you probably didn't realize how fast you would have to scale. Now that it's here, you'll either have to choose, upgrade your website based on the website builder you've used. For example, Shopify has Shopify Plus for eCommerce stores that need more space, faster transactions, and enterprise software to handle the massive traffic coming and going to the store.

Your next option might also be to move your store entirely to a new website builder or platform. If you’re using a website builder like Shopify but you'd prefer another online platform, feel free to check out 7 Best Shopify Alternatives For Your Next eCommerce Store

4. Ask Your Customer How You Can Improve

The one person who will be using your online store as much as you is your customer. Why not ask them what you can do to improve your website as you scale your online store. BigCommerce found that 43% of U.S. customers report spending more on brands that are known to listen to their customers.

Asking your customers how you can better improve your online store is also a form of customer service or satisfaction. The truth be told, customer service means a lot; 80% of people claim they'll quit doing business with a company after a poor customer service experience.

You're also not limited to sending out a traditional survey to customers to get feedback. You can use social media, like Instagram stories or posts, email marketing, or reward customers who provide reviews for your products or online store.

6 Creative Survey Examples to Help Boost Your Engagement

How to Use a Quiz Funnel to Grow Your Email List

5. Up Your Email Marketing Efforts

Don't forget to scale your email marketing, as well. This could mean investing in a more integrated email marketing tool. After all, around 59% of customers say marketing emails influence their purchase decisions.

The first step would be to take a look at your customer's shopping behavior and see where you can scale your email marketing efforts around it. From there, create email marketing campaigns triggered by actions, or lack thereof, to boost open rates and sales.

Wishpond used email marketing to help our client SHOC make over $45,000 in sales. With Wishpond, you can create, manage, monitor, and automate your emails along with segmentation and personalization features to fit your email marketing needs.

Ready to start automating your marketing?

Book a free call to learn how our team of marketing experts can help you create high converting email marketing today.

6. Track Every Single Conversion Possible

Tracking conversion on every single platform seems like a tedious task, but it pays off in the long run. When you have no idea where or how to track your data, you won't be able to track ahead of time changes you'll need to make to improve your online store as you scale.

One way to track all your conversions merely is by using tools like Google Analytics. Google Analytics helps your entire team to know what's going on with your eCommerce store on the backend. You can use your Google Analytics reports to learn about your website traffic sources. Google Analytics can show you detailed reports on:

Organic Traffic

Referral Traffic

Social Traffic

Direct Traffic

Email Traffic

The data you have stored here can be used to guide you as you scale your online store to see what's working and what's not, as well as the best approach to using tech to help you scale.

For more on to use Google Analytics for your online store, check out these 9 Amazing Ways to Use Google Analytics for E-Commerce

7. Build Deeper Connections with Brand Advocates

Around 55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family.

Brand advocates are people who rave about your products/services on or offline. They advocate for your brand. They refer you to friends and family, share reviews, and user-generated content to boost sales. The more you invest in your brand advocate, the easier it is for them to advocate, create content, and share your brand with others.

Start by finding and using UGC (user-generated content) to help build your brand advocate's confidence that you acknowledge and value them. Here's a helpful video from Wishpond's YouTube channel to get you started.

8. Continue to Improve Your Site's SEO

Improving your SEO will be a crucial factor in solidifying your online presence as you scale your online store.

Leaving out SEO in your growth plan will only leave you losing ranks on search engines, allowing your competitors to outdo you. Safari Digital found that 82% of people who implemented an SEO strategy found it to be effective

Being #1 on Google drives 32.5% of the traffic to your website and that 32.5% only decreases the further down you are in the ranking. We haven't even spoken about how much traffic links on the second pages of Google received, which is far less than you'd expect.

You can use these Ecommerce SEO Checklist to get started to help you take an inside look at how you can improve and scale your SEO alone with your store.

9. Invest in Getting Help from Marketing Experts

As great as these tips are, without the right expert to help you get the ball rolling, you might feel overwhelmed trying to DIY your own marketing and scaling tactics. Scaling your online store means you now have more on your plate than ever. You'll need help working towards the results you need to boost your online conversion rates.

If you can't do it alone, why not hire marketing experts to help you. We provide a dedicated marketing executive that will work with you to ensure your campaign is a success. Get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more.

Summary

Scaling your online store is a new and exciting adventure. With the right tools and techniques, you can begin to see your business flourish.

A word to the wise: just because you can scale your business doesn't ensure it's a success. Scaling your online store is taking your business to unchartered waters. Only take on as much risk as possible and be prepared for what comes after you start implementing your scaling techniques.

If you still need a bit of inspiration, here are some inspiring eCommerce stories to give you an extra push:

7 Shopify Success Stories That Will Inspire You to Make Your Own

Case Study: How SHOC Made Over $45,000 in Sales with Wishpond

Case Study: How Retyche Gain Over $100,000 in Sales with a Shopping Spree Giveaway

Get the world’s easiest marketing platform and the team to do it for you!

Book a free call to learn how you can get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more for your brand.

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