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fortune-fool02 · 4 years ago

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Symbiotic Friends

Joseph Joestar x Symbiote reader

Requested by: anonymous

Could we get more symbiote au pls? I love that Au idea very much! And for a character, could you do Joseph pls? 😳

Symbiote AU

I’m really glad people enjoyed that AU so much! Thank you for the kind words.

This is a little long. Please enjoy.

Humans were often intrigued yet fearful of something that they didn’t understand. Something foreign to their knowledge that their minds couldn’t determine was harmless or a threat. For some, it would spark fear to stay away from whatever it was or attempt to remove it entirely. For others, it could be seen as a remarkable discovery, something new for humans to control and dominate.

That was what Rudol Von Strohiem saw when his soldiers discovered the strange organism that had emerged from the meteor that had crashed from the sky. They contained it in a thick glass unit and had it shipped off to their nearest facility for examination, along with the living statue they had found in a concealed tomb and the unconscious but wounded Speedwagon.

Whatever this thing was, it was something that latched onto Strohiem’s curiosity as much as the Pillarman did. A new species of life and he was having the honour of possibly discovering such a thing. Though, every living creature they sent into its container in hopes it would bond with it was denied and killed, resulting in failure after failure. They needed the right one, the right host. Each human sent in was rejected. Still, he continued such experiments, determined to find the right host.

As the experiments continued, the Germans were oblivious to the impostor who had stolen a uniform and had slipped his way into their facility, searching for his uncle. Joseph had no intentions to cause any situations, he wanted to get his uncle and leave, that was all. Though, Fate seemed to have other plans as an array of events led up to a moment that was yet to play out. Such as a scientist stumbling about the halls almost tiredly, his head hanging low as he left the symbiote containment unit. The container empty.

Everyone had gathered around the glass, observing the development of the Pillarman and hoping that they would make some form of progress in finding where the damn thing had gone. Somehow, after it had awoken, he had escaped his chamber. Speedwagon, restrained to a wheelchair in a full body straight-jacket of sorts, was forced to witness all this. Cold fear nipped and brushed him at all of this. Another soldier slipped into the room, as did the sickly looking scientist. There. That one soldier. Something about him appealed to the creature, he was the right one. The perfect host.

As the soldier went over to the prisoner, the scientist seemed to lunge at him, catching everyone’s attention as well as shock of how such a feeble looking man could lift someone twice his size and weight up into the air. The soldier’s hat was knocked down, revealing his face to them. Unrecognisable to the soldiers but immediately to Speedwagon as his heart sunk at the sight of his nephew here.

“Geez, how the Hell are you so bloody strong?!” Joseph shouted, attempting to wriggle his way out of the scientist’s grip. Along the man’s hands, an oily black substance materialised and slithered along from his hands to Joseph’s face.

“Joseph!” Panic laced Speedwagon’s words as he saw this, the shock painting the soldiers’ faces as they stared at this. How did the symbiote get out without an alarm being raised?! The black substance, rather than fading into his skin, seemed to mould around Joseph’s body, much to the shock laced amazement to Strohiem.

“It....it’s accepted him....He’s the right one...”

The scientist dropped to the floor, a lifeless corpse, as the symbiote consumed Joseph’s form despite his frantic attempts to get the substance off him. Its build grew more thanks to the chosen host’s physical body, covering him like a suit until there was no visible sight of Joseph left. His fearful expression consumed by the large, white slates for eyes that held a hunger in them despite the lack of pupils or irises. Its jaws opened almost impossibly wide for anything human, lined with needle teeth fit for a monstrous predator as the tongue swayed lightly, similar to a snake would but not exact.

“JOSEPH! NO!” Speedwagon’s fearful, pained cries bounced off the walls around them, horrified by what had happened to his nephew. The soldiers raised their guns, fear coursing through them at the sight of this monster and waited for their Major to give the command. One, though, shot before the command was given, earning the creature’s attention as it roared and grabbed hold of him, swinging his body into the wall and floor with incredible strength and speed, shattering bones before tossing the body away.

“Now, which one of you were stupid enough to leave me in that container?” The deep, rumbling voice made everyone stand on edge more, Strohiem -trying to conceal his unease- stared at the creature.

“That was me, Major Rudel Von Strohiem.” The symbiote towered over him, a low rumbling erupting from it as it grinned at him.

“You’re certainly a stupid human, toying with things beyond your comprehension.” The thing spoke, showing incredible intelligence and understanding of human speech despite being in their presence for such a limited time.

“And I wish to change that. We wish to learn from you, of you. What you are and what you’re capable of.” Another series of rumbles were made, this time, as if it was chuckling at Strohiem’s answer.

“Like Hell.” It growled before turning away and going towards the doors leading outside. Another soldier shot at the creature before before the bullet even touched its hulking form, the symbiote turned sharply, jaws open wide and latched onto the man’s head; teeth piercing through the flesh, bone and all else, ripping his head from his body and in one or two bites, swallowing it. A handful of horrified cries came from the soldiers before the thing grabbed hold of Speedwagon and broke through the doors of the facility, escaping the place with surprising ease.

After getting away from the facility and someplace more secluded and safer, the symbiote recoiled, reverting back into Joseph and allowing the young Joestar to be seen again, unharmed and himself.

“Oh my God!” Joseph cried out, shock carved into his face at what had just occurred. “I bit that guy’s head off!” Everything that had happened, he had seen and heard. He was thankful that the thing-

“I am not ‘Thing’. I am [Name]!” Joseph jumped at the sudden voice, eyes darting around to find the source of it, his Hamon sparking.

“Wait, you’re that stuff? That black mouldy stuff that guy passed to me?” He questioned aloud, unsure of how to actually speak to it, as well as trying to handle the fact he is infected by something that had just bitten a man’s head off.

“Yes, I am. A symbiote, as what your kind call me. That scientist wasn’t suitable but he served me well enough to find another, better host. And you had happened to have been there, Joseph.” It spoke, the voice sounding around him yet only he heard it as Speedwagon seemed oblivious to the voice.

“Alright....so why’d you pick me? And what do you want?”

“Simple. I chose you because you’re strong and young, a good host for me. And compatible. I am very picky with mine.” [Name] answered, “And I want to survive. Your planet’s atmosphere is absolutely disgusting. All this oxygen and all, bleh!” There was something almost relaxed about how it was talking to him, almost like how one would speak to a friend. Joseph took some steps away from his uncle, rubbing his head as he tried to focus and think things through.

“How about this: I help you and you help me, Joseph?” [Name] suggested, that relaxed tone remaining as it spoke. “You’re a good match for me and if you help me then I’ll have your back.”

“And by ‘helping you’, you mean....?”

“Food. Keep me fed and I’ll help you.” At first, that didn’t sound too bad but it was the concept of food that concerned Joseph.

“Does that mean I have to become a cannibal?” A flash of concern painted Speedwagon’s face at the one side conversation he was hearing.

“No. Not really.” That answer did offer some relief to this situation. Joseph sighed softly and ran a hand through his hair.

“Alright, [Name]. But I have a question.” He said, “....My bike I used to get here is back at the base, how the Hell are we going to get anywhere on foot in this heat?” He asked as he looked around to see a road and desert with literally nothing else.

“Oh, that’s easy.” He could hear the grin in [Name]’s voice as it spoke. This is going to be....different.

#joseph #joseph joestar #jojo bizarre adventure #joseph joestar x reader #jojo bizzare adventure x reader #jojo #jojo x reader #jjba #jojo part 2 #jojo battle tendency #battle tendency #battle tendency x reader #symbiote reader #symbiote au

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elysianslove · 4 years ago

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Hi! ☺️ could I request some demon slayer angst?? Maybe like Kyojuro x reader where his s/o is fighting along side him and something happens to them. Thank you ❤️

hi anon! idk if you read the manga or not, so i avoided spoilers. this doesn’t follow a specific timeline, it’s just random. also i love this man so much y’all i simp properly fml. anyways i hope this meets your expectations and you enjoy!!!

he admires you, so much, in every possible way. being with you, fighting alongside you, it means more to him than you could ever imagine. he admires the way in which you’re ruthless but forgiving, gentle yet rough on the edges. you balance everything out so perfectly, like you were made to be in the exact position you are right now, custom, handcrafted sword in your hand, demon blood splattered on your skin, hair disarray, and an unrelenting demon before the two of you.

he thinks it’s an upper moon, but he can’t decide, not when everything is moving so fast. kyojuro trusts you. he trusts you in the sense that he can rely on you to keep both yourself and him safe. he trusts in you, and in your ability and skill. never once has he doubted you, not even when the odds are awfully unbalanced to the opposing side, not even when either of you two are barely managing to stand on two feet, your muscles screaming for ease and comfort.

it’s not often he finds himself in your company for a mission too. he thinks that maybe it’s for the better. you’re one another’s liabilities, you’re leverage for him, he’s leverage for you, and he hates the thought of anyone or anything using you against him for any reason, because there is no higher priority than you. nothing that stands above you. when you both receive the message, crows belting out introductions just as the light begins to dim from the world around you, you glance uneasily at each other. it’s no easy feat becoming a hashira, so you’re both confident in your abilities. meaning having requested two hashira, the situation must’ve been worse than imagined or expected.

and it is. the demon relents, refusing to die despite both you and kyojuro repeatedly slashing his head off. as you try to think of various, different ways of defeating this demon, you hurt it in different ways, cutting off its limbs, stabbing it over and over again, slowing down its regeneration process as much as you can. before long, you find yourself on the floor, muscles aching beyond comprehension, mine numbing and spirit waning. kyojuro continues to fight, waiting for you to pick yourself back up again. and you can’t let him down, never.

so you stand, picking up your sword, suddenly a million times heavier than when the fight first began, and advance towards where your lover continues to battle with the creature. it’s unbelievably ugly, and incredibly vicious, never once holding back on either of you. your breath is heavy in your lungs, weighing you down, but you steady yourself. you’re a hashira. you’ve killed a million demons, and you’ll kill a million more, until you rid the earth of its uncleanliness and blasphemy. you’ll kill all the demons you can just to return home with your lover, to your lover, and lay in his arms. never having to worry for a moment more if it would be the last time you’d feel his embrace.

“kyo!” you call out, just barely ducking at the swing of the demon’s arm, raising your sword in reflex and slashing away at the limb. “the source— the sour—“

it happens suddenly. too quickly. or maybe, because of the strain of the fight, you’re just reacting slowly.

your words bubble at the back of your throat, collecting but never spilling. your limbs freeze up, your heart’s rate speeding up at an alarming rate to match with the panic suddenly overtaking you. your head is spinning, too much, too fast, and you have half a mind to look down, and notice the fist protruding from your lower abdomen. it’s the shock that keeps you on your feet for this long, even as the demon snarls cruelly and pulls away his arm from you, shoving you forward with unexpected strength, even as blood begins to pool in your mouth, painting your lips red. the pain gradually spreads, your adrenaline slowly dying out, your body lighting ablaze with flames on every inch of skin. the pain is so strong, so overwhelming and dizzying and nauseating, that it almost — doesn’t exist.

you’re not sure when it is your knees finally meet the ground beneath you, dirtying your uniform with a mixture of your blood, the demon’s, and dirt from the earth. as if underwater, you hear the dying sounds of a demon nearby, wallowing out in misery and in pain, crying out for its superior, begging for another chance to prove itself.

another chance.

will you have that?

your fall is cushioned by a pair of strong arms, familiar warmth and a familiar scent. he’s cloudy and fuzzy, his image and aroma and sense of being. you can’t see him, you can’t hear him and you can barely feel him. you think to yourself if this had happened a little earlier, you might’ve expected it, anticipated it, avoided it. you might’ve been able to slow down the bleeding using the breaths you’ve mastered after years of training. but you’re so far gone, and your entire body is already under so much strain, you doubt you would’ve survived a single, additional cut.

kyojuro admires you so much. he thinks you’re so beautiful, in every possible way. as you’re asleep, in the safety and protection of your home, in his arms. as you cook, for him and for you, and as you share that food. as you train, the sword fitting so perfectly in your hand, like it was meant for you. it is meant for you. he thinks you’re so beautiful as your eyes shine alight while you speak of your passion, or a new discovery as you share it with him. as you kiss him, so wholeheartedly, so fully, giving your all to him, always. always, always his. forever his and forever yours.

he thinks it’s so ironic he’d find you beautiful, even now, even as your spirit slips away from his very grasp.

when you come to, you genuinely believe you’re dead. the first face you see is kyojuro’s, and when you notice the never ending injuries adorning his face and hands, you realize this isn’t heaven. in heaven, your lover wouldn’t be hurt. never.

it hurts to move. or, honestly, to even think. you don’t attempt to speak. and you slow your breathing to limit your pain. you don’t do anything. you just revel in the simple fact that you’re alive, and while it doesn’t really feel like it, you really are still living and breathing. you’d been given a second chance. another chance.

“you’re so beautiful,” he says, when his eyes meet yours, and you consider how much truth is in that statement. you’ve never seen him look so relieved, so full of light and happiness. which says a lot in its own, because kyojuro has always been sunshine in human form. so, you decide, you believe him.

your lips open in a weak and feeble attempt to speak, but his fingers, wrapped in gauze, ghost over them, shushing you gently. “save your energy, darling,” he tells you, and settles in by your side. he glances down at you, his hand wordlessly finding yours and grasping it tightly, probably more than you could handle. but you feel the slight tremor to them, noticing, just barely, how his breathing stutters when he continues to stare at you — like if he were to blink, you’d disappear in milliseconds.

his free hand finds its way to your face, caressing your skin softly, fingers trudging up to your hair, where he moves it out of your face. “so beautiful,” he repeats, but it’s to himself. slowly, he bends forwards, leaning towards you, and kisses your forehead gently. his lips litter soft, featherlight kisses on your temple, your eyelids, the tip of your nose, your cheeks, and your chin. “no more demons?” it’s a question, even if unintended.

with a quiver to your lower lip, you imagine the life you’d lead, no constant ache in your bones, no more scars to add to your growing collection, not another burden, not another life lost before your eyes, not one more death-inducing worry over your lover. just you. and him. and the way he looks at you. forever.

when you nod, tears spring to your eyes, and you finally find your voice for a moment. “i love you,” you promise, and you’re thankful that you don’t have to worry it might’ve been the last time you’d uttered those words.

end note; i’m so used to killing off characters but i didn’t want you guys to hate me just yet hehe. anyways i hope the requester and everyone else enjoyed this!! as always, requests are open, and i luv u all!!

#kyojuro x reader #rengoku x reader #rengoku kyojuro x reader #kny x reader #kny angst #demon slayer x reader

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basicsofislam · 4 years ago

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ISLAM 101: 5 PILLARS OF ISLAM: ALMS AND CHARITY: FIQH OF ZAKAT IN DETAIL:

HOW IS ZAKAT PAID? (Part3)

PAYMENT BEFORE THE DEADLINE

The payment of zakat during Ramadan does not prevent it from being offered before this deadline. Also, there is no harm in offering zakat which is due between two Ramadans during the previous (first of these two) Ramadan. It is well renowned that Abbas, the uncle of the Prophet (upon whom be peace), had asked the Prophet whether it would be appropriate to give zakat before its due date, to which he has given an affirmative response, attested to by personal verification of the Prophet through the chain of Umar: “We received the due zakat of Abbas last year.”16 Thus, the gist of it all is that a person, without wasting time, must perform his obligations before the cut-off dates. All in all, there is no problem in paying zakatbeforehand during the preceding Ramadan, for this is far preferable than being under the debt of zakat.

AVOIDING OVERDUE PAYMENTS

Irrespective of the circumstances, a person compelled with zakat by Islam should immediately fulfill this obligation. As for those with reasonable excuses, such as suffering financial strife, they have been excused in any case.

The Almighty has placed numerous cautions in His Book advising debtors to reimburse their debts without delay or otherwise face dire consequences. For instance,

And spend of that which We have Provided you before death befalls any of you and he should say: “Reprieve me, my Lord, a while, that I may give charity and be among the righteous.” (Munafiqun 63:10)

Spend a part of what We have given you before that day arrives when there shall be neither trading, friendship or intercession. (Baqara 2:254)

In fact, the Qur’anic words, “Pay the due thereof upon the harvest day,” have been understood as a command by a considerable number of scholars, whereby palpable benefits derive from giving zakat promptly, as soon as crops and fruits are harvested.

On the other hand, a sudden and unexpected death may mean that a person will be commencing the afterlife in debt, as it is impossible for man to predict the place and time of his end. For that reason, it is crucial to constantly be aware of this reality. The Messenger of God refused to perform the funeral salat of a Companion until another Companion had agreed to pay his debt, as discussed earlier. This debt in question only pertained to personal rights, whereas the debt of unpaid zakat is even more serious in that it concerns both personal rights and the ultimate right of God; therefore, the latter burden is indisputably heavier. In emphasizing the importance of this responsibility, and in trying to thwart people from taking it on the lighter side, the Messenger of God instructed in the following way a Companion who wished to ascertain the most valuable charity: “It is thesadaqa you present while you are full of health, greedy towards riches, living with the fear of poverty, and desiring wealth. Don’t you ever postpone this to your last breath, wherein you will say, ‘This is his and that is hers.’ But that would b e worthless, as at any rate, your wealth has already become theirs!”17 In a similar Qudsi hadith, the Almighty after illustrating the conceited nature of man, reprimands him: “You collect and then withhold, saying you will give at the moment of death. But isn’t that a little too late?”18

WHAT ARE THE IMPLICATIONS OF DECEITFUL BEHAVIOR DURING PAYMENT OF ZAKAT ?

No matter which action a person pursues, it will never escape the invincible, all-encompassing knowledge of God. In Qur’anic terms, though it may be the weight of a grain of mustard seed hidden in a rock or in the heavens or in the earth, in no way will it be beyond God’s omniscience. Being the Creator of everything, He certainly knows all things committed by human, concealed or unconcealed. After gaining full comprehension of this reality, it is unthinkable for a believer to even attempt to transgress the limits and instructions regarding payment of zakat. For the others who are weak at heart, spellbound by the world’s spurious luxuries, and who may resort to cheating their way out of zakat, the Messenger of God (upon whom be peace) addressed a simple but stern warning, as dictated to Abu Bakr and narrated by Anas ibn Malik: “Individual property cannot be separated in order to break free from the duty of zakat.”19

For all intents and purposes, then, those fostering the anticipation that they might be able to break free from the duty of zakat are hopelessly trying to flee from an obligation decreed by G o d , simultaneously displaying a deceitful and swindling demeanor w h i c h is totally unacceptable for a Muslim to endorse. Irrespective of what the action may be, everything is being recorded, as we speak, to be exposed on a Day when all secrets will be revealed. Fleeing from such a duty, when a true Muslim should actually be searching for ways to donate more than the bare minimum, can only be explained by a weakness of iman (faith in God), and such a feeble iman is bound to cause grave impairments over time.

CAN PROPERTY GIVEN AS ZAKAT BE BOUGHT BACK?

Speaking in terms of trade, although there may be no problem in buying a charity item back, insofar as zakat is concerned, it is rather inappropriate. The most famous narration involving this scenario is that of Umar’s, who had once given charity in the way of God, only to soon see it being up for sale at the market. Carrying the intention to repurchase that item, he went and asked the Prophet (upon whom be peace) whether it would be appropriate or not. The Prophet’s response was, “Do not revert to your sadaqa!” In another version, the Prophet says, “Do not repurchase it, even if it could be sold to you for one dirhem, as reverting to sadaqa is like reverting to something you vomited.”20 Bearing in mind both the fundamental trade principles of Islam and the above hadith, the scholars have concluded that although such a trade is financially valid, it is ultimately attached to a large degree of inappropriateness and therefore discouraged. It is clear that, in this case, the verdict is influenced more by a socio-psychological incentive than a strictly jurisprudential one.

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poiseandapples · 5 years ago

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Another Faith Story

I have to write about this before I forget, and since it's a Sunday, I have yes time and no excuse.

More often than not, I take the Good News of the resurrection for granted. Some days, especially when I'm deep in unbelief, or I've done something I swore I will try not to do anymore, I go back to the cross, and I am overwhelmed with joy all over again.

But I confess that I can't help having questions. I pester God all the time with them, but I don't really wait for an answer. I just go back to doing what I usually do in a day, which is procrastinate, panic, then study until late at night just so I could tick things off my checklist. Some of these questions usually go along the lines of:

What happens to people who lived before Jesus's time? Is salvation time-bound?

What happens to people who developed into an adult, but have no mental capacity to comprehend the Good News, like my uncle?

Are my sins really forgiven? Is forgiveness time-bound? Because I will always, always be tempted. I will always falter.

And that's not all. For every truth the Bible gives me, I have a question, and I do spiral down in doubt, seeking concrete evidence, rather than stronger faith. But the thing is, I'd rather believe in a God I can't fully comprehend. To me, it means He and His ways cannot be limited by my finite human mind, as much as it wants answers to everything, as much as it wants to comprehend everything.

"Now faith is confidence in what we hope for and assurance about what we do not see." - Hebrews 11:1

This is why I have such a huge trouble with faith, because I mostly operate on evidence. I always need proof. When I read the Bible, I follow up with reading about historical evidence surrounding stories, like stories about the pagan gods mentioned, or ancient civilizations and archaeological evidence. Though I profess to believe in Jesus, I back it up with historical accounts, not faith.

I remember this being mentioned in our theology classes in college. Theology is faith seeking understanding, and not the other way around. Faith is a prerequisite to understanding. But faith is also putting hope in what we do not see. How can we study something that is almost... abstract? If I don't have faith, I will always refute statements as I try to study theology. I will always try to disprove them, because most theological statements are radical. Why do we have to have hope for things we do not see? Is this because it is beyond human comprehension? Or is it because it has yet to be revealed to us?

I can be feeble-minded a lot of times, but when it comes to these matters, I have to have a solid foundation. I need to be able to defend the cause of my hope and my faith, even to myself. Especially to myself. Because I know that if I face another life-altering event, I will most probably falter.

"Everyone then who hears these words of mine and does them will be like a wise man who built his house on the rock. And the rain fell, and the floods came, and the winds blew and beat on that house, but it did not fall, because it had been founded on the rock." - Matthew 7: 24-25

I'd like to be able to defend my faith even to myself. I believe this is a heart matter, and not a mind matter. I still operate on fear, and not love, which is not the message of the Gospel. God is love, and I believe the only healthy fear is fear of the Lord, fear of disobeying Him, and fear of straying from Him.

This fear is also causing me to operate on an "insurance" mentality sometimes. I guess I am forced to think this way because death has become a reality to me. I have watched both my parents die, for months, and then, for minutes. Cancer has a way of doing that. It manages to suck all your resources first. It manages to suck the normal things you used to know, the things you used to take for granted. It sucks the life out of one's body for months, or years. You watch your loved ones go through the dying process for months. You watch them be in pain. You see them not able to enjoy the normal things, like eating, breathing, or speaking. You can feel their envy as they watch you eat, breathe, or talk. They look like bone and flesh, nothing like the person you used to know.

My dad was intubated before he died, so he was not able to speak to us. Hours before he passed, we had already known death was certain. I was the one who made the decision for our family not to do CPR on him, because he'd be in great discomfort. I made the decision based on wanting to spare him from additional pain, especially if death was an inevitable thing anyway. And so we watched as life slowly left him. He was crying, and he had a tube in his mouth. My mom refused to be intubated, but her electrolytes were probably so deranged, she was practically unconscious (encephalopathic) as her central nervous system was the only one providing impulse for her to breathe; rather, to struggle to breathe. I'd like to believe that hearing is the last sense to disappear.

And so I can't help but think about death and what happens next. It has to make sense. They have to go somewhere else after death, because if there is nothingness after death, then I would have honestly pushed the stop button a long time ago. So this is where my faith comes in.

I refuse to say I'm depressive, because there really are people who are diagnosed with MDD. My brother was one of them. If not for old journal entries, I would've seriously erased these from my memory. I think repression has become one of my coping mechanisms. One time in high school, I came home to news from mom that my brother tried to strangle himself with a belt. He was in grade school back then. And then when I was in college, I came home to find my brother's door with his blood smeared all over it. He had also smeared his bedroom walls with it.

He always said he'd take his life if God were to take mom's life. He had so many dreams for us. He’d like for all four of us to move to the US. When dad passed, he wanted to bring me and mom to the US. And so my mom passing would mean that God would, yet again, keep on letting him down, and there was no point in continuing to live.

My brother quit his vices -- he was consuming heavy liquor every day, as well as smoking -- the month before my mom passed, and he was in peace (more in peace than I was) when mom passed. I later found out he was talking to mom about the Good News through the online messaging, and they were encouraging each other in the Word, while I was in the middle of being angry at God.

I was worried about being burdened by him around the time when mom's life was about to leave her, because I was also trying to get into a residency program. But he served as one of my greatest sources of comfort that time, and that event in his life also served as one of the greatest miracles I will ever witness. I have given up hope for my brother, but God refused to give up on him.

It is still difficult for me to fall asleep these days. Because I am not on duty, I am not exhausted to the point of falling asleep anywhere. I have all this energy to think. The thinking happens right before I fall asleep. I close my eyes and I always picture my parents right before life left their bodies. It gives me so much despair. I believe this does not come from the Lord.

This is why I hang on to the hope that my mom professed, with all its earthly uncertainty, with all the good things it promises. Because at a time when I'd choose nothingness over this life, I explored on the thought of Jesus. If Jesus really was God, if Jesus was really born, if Jesus really died on the cross, and if He really did rise again, then it's something I have to pay attention to.

Up to now, I still struggle with unbelief and despair. This is why I said I still operate on an insurance mentality. I just want the good things God or the Bible promises. I kind of want an after-death insurance, that insurance in heaven. Because based on what I saw -- my parents' death -- death on earth is a real thing. And either we stop existing altogether, in whatever form, or we do go somewhere after we die here.

I confess, I am not a strong Christian. I'll probably be one of those seeds Jesus was referring to in His parable in Matthew 13..

"Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. But when the sun came up, the plants were scorched, and they withered because they had no root." Matthew 13: 5-6

I am easily distracted, and I am easily discouraged. I would also like the assurance of comfort in this life.

But the words of the Lord continue to be ever so encouraging.

"Praise be to the God and Father of our Lord Jesus Christ! In his great mercy he has given us new birth into a living hope through the resurrection of Jesus Christ from the dead, and into an inheritance that can never perish, spoil or fade. This inheritance is kept in heaven for you, who through faith are shielded by God’s power until the coming of the salvation that is ready to be revealed in the last time. In all this you greatly rejoice, though now for a little while you may have had to suffer grief in all kinds of trials. These have come so that the proven genuineness of your faith—of greater worth than gold, which perishes even though refined by fire—may result in praise, glory and honor when Jesus Christ is revealed. Though you have not seen him, you love him; and even though you do not see him now, you believe in him and are filled with an inexpressible and glorious joy, for you are receiving the end result of your faith, the salvation of your souls." 1 Peter 1: 3-9

This was what mom was holding to until the end. And because I couldn't see it with my own eyes, I refused to believe it. I was angry at her source of hope, because if God was all-powerful, why would He let her suffer? If God was all-powerful, why would He let Jesus die on the cross?

Since Jesus is God, then He knew that He came on earth to die. But He put it this way.

"I have come that they may have life, and have it to the full." John 10:10

Mom did not limit her life, or the fullness of her earthly life, to her earthly experiences. Her disease, her pain, her suffering -- they were all REAL. If I had to go through that, I'd stop there. But she refused to be limited by that. She saw past that. She was full of the hope of the promises of Christ, even though she had no earthly proof of it, and it enabled her to be joyful in the midst of her pain.

This is why I can't let go of this faith. This is why I can't dismiss it. This is also why I can't stop pestering God with my questions and doubts. It has been reduced to religion and tradition. I only recently found out that "rely" is NOT the root word of religion. It seemed to me something a lot more rigid.

I have also been burdened by a lot of what if's. What if I'm not good enough? What if I don't pass the test? I find it hard to comprehend that Jesus had already overcome the world, because in my eyes, it does not seem like it. I find it hard to comprehend that all I have to do is accept.

So, along with all my other requests, I keep pestering God for a change of heart, for true, strong faith, with roots anchored, to believe in things I cannot see, and fully trust on His promises.

"I pray that the eyes of our heart may be opened, that you may know the HOPE to which He has called you..." Ephesians 1:18

I know there's pressure for Christians to look perfect. After all, the One they profess to worship is perfect. They should be like Him, right? Or else, they are hypocrites. They don't practice what they preach. But no. Men will never be infallible. Christians will actually never be infallible. One way or another, we will always be tempted. I will always try to hide my wrongdoings from God. I won't pray for a while, thinking I can hide from His omniscience, but I will always end up confessing and asking for His strength to overcome anyway.

"I am the resurrection and the life. The one who believes in me will live, even though they die..." John 11: 25-26

I cannot fully comprehend how Jesus saved me, and some days, it is just a bland truth to me. Most days, I don’t live out that reality. But other days, I am eternally thankful for it. Happy resurrection Sunday, indeed.

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ozkamal · 6 years ago

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Piece of literature from the book that is similarly titled as the title to this literature piece written by Einstein. It's a bit long since it's an essay but very well-thought...as if written by Einstein. Because it Was. Made a profound impact on me. Hope you all enjoy.The World as I see itWhat an extraordinary situation is that of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he feels it. But from the point of view of daily life, without going deeper, we exist for our fellow-men--in the first place for those on whose smiles and welfare all our happiness depends, and next for all those unknown to us personally with whose destinies we are bound up by the tie of sympathy. A hundred times every day I remind myself that my inner and outer life depend on the labours of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to the simple life and am often oppressed by the feeling that I am engrossing an unnecessary amount of the labour of my fellow-men. I regard class differences as contrary to justice and, in the last resort, based on force. I also consider that plain living is good for everybody, physically and mentally.In human freedom in the philosophical sense I am definitely a disbeliever. Everybody acts not only under external compulsion but also in accordance with inner necessity. Schopenhauer's saying, that "a man can do as he will, but not will as he will," has been an inspiration to me since my youth up, and a continual consolation and unfailing well-spring of patience in the face of the hardships of life, my own and others'. This feeling mercifully mitigates the sense of responsibility which so easily becomes paralysing, and it prevents us from taking ourselves and other people too seriously; it conduces to a view of life in which humour, above all, has its due place.To inquire after the meaning or object of one's own existence or of creation generally has always seemed to me absurd from an objective point of view. And yet everybody has certain ideals which determine the direction of his endeavours and his judgments. In this sense I have never looked upon ease and happiness as ends in themselves--such an ethical basis I call more proper for a herd of swine. The ideals which have lighted me on my way and time after time given me new courage to face life cheerfully, have been Truth, Goodness, and Beauty. Without the sense of fellowship with men of like mind, of preoccupation with the objective, the eternally unattainable in the field of art and scientific research, life would have seemed to me empty. The ordinary objects of human endeavour--property, outward success, luxury--have always seemed to me contemptible.My passionate sense of social justice and social responsibility has always contrasted oddly with my pronounced freedom from the need for direct contact with other human beings and human communities. I gang my own gait and have never belonged to my country, my home, my friends, or even my immediate family, with my whole heart; in the face of all these ties I have never lost an obstinate sense of detachment, of the need for solitude--a feeling which increases with the years. One is sharply conscious, yet without regret, of the limits to the possibility of mutual understanding and sympathy with one's fellow-creatures. Such a person no doubt loses something in the way of geniality and light-heartedness ; on the other hand, he is largely independent of the opinions, habits, and judgments of his fellows and avoids the temptation to take his stand on such insecure foundations.My political ideal is that of democracy. Let every man be respected as an individual and no man idolized. It is an irony of fate that I myself have been the recipient of excessive admiration and respect from my fellows through no fault, and no merit, of my own. The cause of this may well be the desire, unattainable for many, to understand the one or two ideas to which I have with my feeble powers attained through ceaseless struggle. I am quite aware that it is necessary for the success of any complex undertaking that one man should do the thinking and directing and in general bear the responsibility. But the led must not be compelled, they must be able to choose their leader. An autocratic system of coercion, in my opinion, soon degenerates. For force always attracts men of low morality, and I believe it to be an invariable rule that tyrants of genius are succeeded by scoundrels. For this reason I have always been passionately opposed to systems such as we see in Italy and Russia to-day. The thing that has brought discredit upon the prevailing form of democracy in Europe to-day is not to be laid to the door of the democratic idea as such, but to lack of stability on the part of the heads of governments and to the impersonal character of the electoral system. I believe that in this respect the United States of America have found the right way. They have a responsible President who is elected for a sufficiently long period and has sufficient powers to be really responsible. On the other hand, what I value in our political system is the more extensive provision that it makes for the individual in case of illness or need. The really valuable thing in the pageant of human life seems to me not the State but the creative, sentient individual, the personality; it alone creates the noble and the sublime, while the herd as such remains dull in thought and dull in feeling.This topic brings me to that worst outcrop of the herd nature, the military system, which I abhor. That a man can take pleasure in marching in formation to the strains of a band is enough to make me despise him. He has only been given his big brain by mistake; a backbone was all he needed. This plague-spot of civilization ought to be abolished with all possible speed. Heroism by order, senseless violence, and all the pestilent nonsense that does by the name of patriotism--how I hate them! War seems to me a mean, contemptible thing: I would rather be hacked in pieces than take part in such an abominable business. And yet so high, in spite of everything, is my opinion of the human race that I believe this bogey would have disappeared long ago, had the sound sense of the nations not been systematically corrupted by commercial and political interests acting through the schools and the Press.The fairest thing we can experience is the mysterious. It is the fundamental emotion which stands at the cradle of true art and true science. He who knows it not and can no longer wonder, no longer feel amazement, is as good as dead, a snuffed-out candle. It was the experience of mystery--even if mixed with fear--that engendered religion. A knowledge of the existence of something we cannot penetrate, of the manifestations of the profoundest reason and the most radiant beauty, which are only accessible to our reason in their most elementary forms--it is this knowledge and this emotion that constitute the truly religious attitude; in this sense, and in this alone, I am a deeply religious man. I cannot conceive of a God who rewards and punishes his creatures, or has a will of the type of which we are conscious in ourselves. An individual who should survive his physical death is also beyond my comprehension, nor do I wish it otherwise; such notions are for the fears or absurd egoism of feeble souls. Enough for me the mystery of the eternity of life, and the inkling of the marvellous structure of reality, together with the single-hearted endeavour to comprehend a portion, be it never so tiny, of the reason that manifests itself in nature.

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moffixxey · 6 years ago

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595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

“Power words” are the answer, and you can wake up put them in place in a matter of minutes. This post gives you areference lists of power words, examples of power words being used — everything you need to hit the ground running.

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Each underlined word makes the audience feel something. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience.

It’s no accident. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

For beginning writers, power words are one of the easiest tools to master. Unlike many storytelling strategies which can take years of practice to master, you can start sprinkling power words into your writing, and you’ll notice an immediate lift in the quality of your prose.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

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595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

Slowly, over a period of several weeks, I catalogued all the power words that jumped out to me, organizing them into categories based on the emotion you want to create, so you can easily find the right word. In the future, I’ll also update the list, adding new words on a regular basis to make it the most comprehensive list of power words available anywhere.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

FEAR ENCOURAGEMENT LUST ANGER Agony Amazing Allure Abhorrent Apocalypse Ascend Arouse Abuse Armageddon Astonishing Bare Annoying Assault Astounding Begging Arrogant Backlash Audacious Beguiling Ass kicking Beating Awe-inspiring Brazen Backstabbing Beware Awesome Captivating Barbaric Blinded Backbone Charm Bash Blood Badass Cheeky Beat down Bloodbath Beat Climax Big mouth Bloodcurdling Belief Crave Blatant Bloody Blissful Delight Brutal Blunder Bravery Delirious Bullshit Bomb Breathtaking Depraved Bully Buffoon Brilliant Desire Cheat Bumbling Celebrate Dirty Clobber Cadaver Cheer Divine Clown Catastrophe Colossal Ecstacy Cocky Caution Command Embrace Corrupt Collapse Conquer Enchant Coward Corpse Courage Enthralling Crooked Crazy Daring Entice Crush Cripple Defeat Entrance Curse Crisis Defiance Excite Debase Danger Delight Explicit Defile Deadly Devoted Exposed Delinquent Death Dignity Fascinate Demolish Deceiving Dominate Forbidden Desecrate Destroy Effortless Frisky Disgusting Devastating Empower Goosebumps Dishonest Disastrous Epic Hanker Distorted Doom Excellent Heavenly Evil Drowning Excited Hottest Exploit Dumb Extraordinary Hypnotic Force-fed Embarrass Eye-opening Impure Foul Fail Fabulous Indecent Freaking out Feeble Faith Intense Full of shit Fired Fantastic Intoxicating Greedy Fool Fearless Itching Gross Fooled Ferocious Juicy Harass Frantic Fierce Kinky Hate Frightening Force Kiss High and mighty Gambling Fulfill Lascivious Horrid Gullible Glorious Lewd Infuriating Hack Glory Lick Jackass Hazardous Graceful Lonely Kick Hoax Grateful Longing Kill Holocaust Grit Love Knock Horrific Guts Lure Knock Out Hurricane Happy Luscious Know it all Injure Heart Lush Lies Insidious Hero Lust Livid Invasion Honor Mischievous Loathsome IRS Hope Mouth-watering Loser Jail Incredible Naked Lying Jeopardy Jaw-dropping Naughty Maul Lawsuit Jubilant Nude Misleading Looming Legend Obscene Money-grubbing Lunatic Life-changing Orgasmic Nasty Lurking Magic Passionate Nazi Massacre Marvelous Pining No Good Meltdown Master Pleasure Obnoxious Menacing Mind-blowing Provocative Oppressive Mired Miracle Racy Pain in the ass Mistake Miraculous Raunchy Payback Murder Noble Risque Perverse Nightmare Perfect Rowdy Pesky Painful Persuade Salacious Pest Pale Phenomenal Satisfy Phony Panic Pluck Saucy Pissed off Peril Power-Up Scandalous Pollute Piranha Praise Seduce Pompous Pitfall Prevail Seductive Pound Plague Remarkable Sensual Preposterous Played Revel Sex Pretentious Plummet Rule Shameless Punch Plunge Score Sinful Punish Poison Seize Sleazy Rampant Poor Sensational Sleeping Ravage Prison Spectacular Spank Repelling Pummel Spine Spellbinding Repugnant Pus Spirit Spicy Revile Reckoning Splendid Steamy Revolting Refugee Spunk Stimulating Rotten Revenge Staggering Strip Rude Risky Strengthen Sweaty Ruined Scary Striking Tantalizing Ruthless Scream Strong Taste Savage Searing Stunning Tawdry Scam Shatter Stunt Tease Scold Shellacking Supreme Tempting Sick and tired Silly Surprising Thrilling Sink Slaughter Terrific Tickle Slam Slave Thrive Tight Slander Strangle Thwart Tingle Slap Stupid Titan Turn on Slay Tailspin Tough Unabashed Smash Tank Tremendous Uncensored Smear Targeted Triumph Untamed Smug Teetering Unbeatable Untouched Sniveling Terror Unbelievable Urge Snob Terrorist Unforgettable Voluptuous Snooty Torture Unique Vulgar Snotty Toxic Unleash Wanton Spoil Tragedy Uplifting Wet Stuck up Trap Valiant Whip Suck Vaporize Valor Wild Terrorize Victim Vanquish X-rated Trash Volatile Victory Yearning Trounce Vulnerable Win Yummy Tyranny Warning Wonderful Underhanded Worry Wondrous Up to here Wounded Violate GREED SAFETY FORBIDDEN Bank Above and beyond Ancient Bargain Anonymous Backdoor Best Authentic Banned Billion Automatic Behind the scenes Bonanza Backed Black Market Booked solid Bankable Blacklisted Cash Best-selling Bootleg Cheap Cancel anytime Censored Costly Certified Classified Discount Clockwork Cloak and dagger Dollar Endorsed Concealed Double Foolproof Confessions Explode Guaranteed Confidential Extra Ironclad Controversial Feast Lifetime Covert Fortune Money-back Cover-up Free No Obligation Exotic Freebie No Questions Asked Forbidden Frenzy No risk Forgotten Frugal No strings attached From the vault Gift No-fail Hidden Golden Official Hush-hush Greatest Permanent Illegal High-paying Privacy Insider Inexpensive Professional Little-known Jackpot Protected Lost Lowest price Proven Never seen before Luxurious Recession-proof Off the record Marked down Refund Off-limits Massive Reliable Outlawed Money Research Private Money-draining Results Restricted Money-saving Risk-free Sealed Nest egg Rock-solid Secret Pay zero Science-backed Smuggled Prize Scientific Strange Profit Secure Tried to hide Quadruple Sure-fire Unauthorized Reduced Survive Uncensored Rich Tested Under wraps Savings That never fails Undercover Six-figure Thorough Underground Skyrocket Trustworthy Under-the-table Soaring Try before you buy Undisclosed Surge Unconditional Unexpected Treasure Verify Unlock Triple World-class Unreachable Waste Unspoken Wealth Unveiled Whopping Withheld

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Agony Fool Plunge Apocalypse Fooled Poison Armageddon Frantic Poor Assault Frightening Prison Backlash Gambling Pummel Beating Gullible Pus Beware Hack Reckoning Blinded Hazardous Refugee Blood Hoax Revenge Bloodbath Holocaust Risky Bloodcurdling Horrific Scary Bloody Hurricane Scream Blunder Injure Searing Bomb Insidious Shatter Buffoon Invasion Shellacking Bumbling IRS Silly Cadaver Jail Slaughter Catastrophe Jeopardy Slave Caution Lawsuit Strangle Collapse Looming Stupid Corpse Lunatic Tailspin Crazy Lurking Tank Cripple Massacre Targeted Crisis Meltdown Teetering Danger Menacing Terror Deadly Mired Terrorist Death Mistake Torture Deceiving Murder Toxic Destroy Nightmare Tragedy Devastating Painful Trap Disastrous Pale Vaporize Doom Panic Victim Drowning Peril Volatile Dumb Piranha Vulnerable Embarrass Pitfall Plague Fail Plague Worry Feeble Played Wounded Fired Plummet

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Amazing Fearless Score Ascend Ferocious Seize Astonishing Fierce Sensational Astounding Force Spectacular Audacious Fulfill Spine Awe-inspiring Glorious Spirit Awesome Glory Splendid Backbone Graceful Spunk Badass Grateful Staggering Beat Grit Strengthen Belief Guts Striking Blissful Happy Strong Bravery Heart Stunning Breathtaking Hero Stunt Brilliant Honor Supreme Celebrate Hope Surprising Cheer Incredible Terrific Colossal Jaw-dropping Thrive Command Jubilant Thwart Conquer Legend Titan Courage Life-changing Tough Daring Magic Triumph Defeat Marvelous Tremendous Defiance Master Unbeatable Delight Mind-blowing Unbelievable Devoted Miracle Unforgettable Dignity Miraculous Unique Dominate Noble Unleash Effortless Perfect Uplifting Empower Persuade Valiant Epic Phenomenal Valor Excellent Pluck Vanquish Excited Power-up Victory Extraordinary Praise Win Eye-opening Prevail Wonderful Fabulous Remarkable Wondrous Faith Revel Fantastic Rule

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Allure Itching Sinful Arouse Juicy Sleazy Bare Kinky Sleeping Begging Kiss Spank Beguiling Lascivious Spellbinding Brazen Lewd Spicy Captivating Lick Steamy Charm Lonely Stimulating Cheeky Longing Strip Climax Love Sweaty Crave Lure Tantalizing Delight Luscious Taste Delirious Lush Tawdry Depraved Lust Tease Desire Mischievous Tempting Dirty Mouth-watering Thrilling Divine Naked Tickle Ecstasy Naughty Tight Embrace Nude Tingle Enchant Obscene Turn on Enthralling Orgasmic Unabashed Entice Passionate Uncensored Entrance Pining Untamed Excite Pleasure Untouched Explicit Provocative Urge Exposed Racy Voluptuous Fascinate Raunchy Vulgar Forbidden Risque Wanton Frisky Rowdy Wet Goosebumps Salacious Whip Hanker Satisfy Wild Heavenly Saucy X-rated Hottest Scandalous Yearning Hypnotic Seduce Yummy Impure Seductive Indecent Sensual Intense Sex Intoxicating Shameless

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.

So, we have to fan the flames. By using the below power words, you can connect with people’s anger, and slowly but surely, you can work them into a frenzy. Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂 → Click here to unfold the list of Anger Power Words.

Abhorrent Gross Punish Abuse Harass Rampant Annoying Hate Ravage Arrogant High and mighty Repelling Ass kicking Horrid Repugnant Backstabbing Infuriating Revile Barbaric Jackass Revolting Bash Kick Rotten Beat down Kill Rude Big mouth Knock Ruined Blatant Knock out Ruthless Brutal Know it all Savage Bullshit Lies Scam Bully Livid Scold Cheat Loathsome Sick and tired Clobber Loser Sink Clown Lying Slam Cocky Maul Slander Corrupt Misleading Slap Coward Money-grubbing TSlay Crooked Nasty Smash Crush Nazi Smear Curse No good Smug Debase Obnoxious Sniveling Defile Oppressive Snob Delinquent Pain in the ass Snooty Demolish Payback Snotty Desecrate Perverse Spoil Disgusting Pesky Stuck up Dishonest Pest Suck Distorted Phony Terrorize Evil Pissed off Trash Exploit Pollute Trounce Force-fed Pompous Tyranny Foul Pound Underhanded Freaking out Preposterous Up to here Full of shit Pretentious Violate Greedy Punch

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Bank Freebie Pay zero Bargain Frenzy Prize Best Frugal Profit Billion Gift Quadruple Bonanza Golden Reduced Booked solid Greatest Rich Cash High-paying Savings Cheap Inexpensive Six-figure Costly Jackpot Skyrocket Discount Lowest price Soaring Dollar Luxurious Surge Double Marked down Treasure Explode Massive Triple Extra Money Waste Feast Money-draining Wealth Fortune Money-saving Whopping Free Nest egg

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible: → Click here to unfold the list of Safety Power Words.

Above and beyond No obligation Risk-free Anonymous No questions asked Rock-solid Authentic No risk Science-backed Automatic No strings attached Scientific Backed No-fail Secure Bankable Official Sure-fire Best-selling Permanent Survive Cancel anytime Privacy Tested Certified Professional That never fails Clockwork Protected Thorough Endorsed Proven Trustworthy Foolproof Recession-proof Try before you buy Guaranteed Refund Unconditional Ironclad Reliable Verify Lifetime Research World-class Money-back Results

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Whenever you need to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued: → Click here to unfold the list of Forbidden Power Words.

Ancient Forbidden Smuggled Backdoor Forgotten Strange Banned From the vault Tried to hide Behind the scenes Hidden Unauthorized Black Market Hush-hush Uncensored Blacklisted Illegal Under wraps Bootleg Insider Undercover Censored Little-known Underground Classified Lost Under-the-table Cloak and dagger Never seen before Undisclosed Concealed Off the record Unexpected Confessions Off-limits Unlock Confidential Outlawed Unreachable Controversial Private Unspoken Covert Restricted Unveiled Cover-up Sealed Withheld Exotic Secret

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Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word ��Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.) The headline then drives it home by using the powerful verb “Conquer”.

Here’s one more from BrightSide:

While one or two power words are often enough, this headline proves you can use more when it fits. This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.

#2. Using Power Words in Subheads

Once people click on your headline, most will scan the post first to see if it looks worthy of their attention. Adding some power words to your subheads is a good way to make your post look like an interesting read.

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t just give it away to everyone. (Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.)

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

Your home page is the face of your website and it’s usually one of the most visited pages. Many people who enter your website, will see this page first, and you want it to make a good first impression.

Some people use their home page to promote their email list, others use it to promote one of their products, and others use it as red carpet, welcoming new visitors and explaining what their site is all about.

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

“Nerds”, “Misfits” and “Mutants” are unusual power words that work well for the audience Nerd Fitness is targeting. These words immediately separate his blog from all the other fitness blogs out there.

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Of course, you don’t have to limit your use of power words to the top of your homepage. You can use it in other parts of the home page too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Your blog or business name should have an impact on people. Having a forgettable domain name is poison to your blog growth. You want a name that people can easily recall when they want to visit your site.

If you haven’t chosen your blog name yet (or if you’re thinking about rebranding), you might use a power word to give it some punch. It’ll make you stand out from all the boring, forgettable brands.

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

All the biggest youtube channels do this. They understand that most of their views will come from their subscribers finding them in their feed, and from people finding them in the sidebar of other videos.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

If you’re interested in writing your own book, adding power words to your titles will help it sell better. With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Mark Manson’s bestselling title is packed with power. The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.

Lastly, Jen Sincero’s encouraging book title makes you want to flip it open right away and read it in one go. The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.

Go to top

Go Ahead and Tell Me. What Words Did I Miss?

Yes, this is an enormous list, but so many power words are available, nobody can possibly catch them all on the first pass. What are some other words that seem to have that extra little spark of emotion inside them?

Leave your answer in the comments, and as time goes by, I’ll come back periodically and update the list. Eventually, I hope to have over 1,000 words here, separated and organized by category, making this the definitive resource for power words on the web.

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/power-words/

0 notes

ronaldsmcrae86 · 6 years ago

Text

595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

Go to top

595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Go to top

Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Here’s one more from BrightSide:

#2. Using Power Words in Subheads

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Go to top

Go Ahead and Tell Me. What Words Did I Miss?

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/power-words/

0 notes

sandranelsonuk · 6 years ago

Text

595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

Go to top

595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Go to top

Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Here’s one more from BrightSide:

#2. Using Power Words in Subheads

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Go to top

Go Ahead and Tell Me. What Words Did I Miss?

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from Julia Garza Social Media Tips https://smartblogger.com/power-words/

0 notes

janesnodgrass · 6 years ago

Text

595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

Go to top

595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Go to top

Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Here’s one more from BrightSide:

#2. Using Power Words in Subheads

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Go to top

Go Ahead and Tell Me. What Words Did I Miss?

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/power-words/

0 notes

cherylxsmith · 6 years ago

Text

595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

Go to top

595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Go to top

Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Here’s one more from BrightSide:

#2. Using Power Words in Subheads

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Go to top

Go Ahead and Tell Me. What Words Did I Miss?

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/power-words/

0 notes

basicsofislam · 5 years ago

Text

ISLAM 101: ALMS AND CHARITY: VIRTUES OF ZAKAT: Part 18

HOW IS ZAKAT PAID?: Part 3

PAYMENT BEFORE THE DEADLINE

The payment of zakat during Ramadan does not prevent it from being offered before this deadline. Also, there is no harm in offering zakat which is due between two Ramadans during the previous (first of these two) Ramadan. It is well renowned that Abbas, the uncle of the Prophet (upon whom be peace), had asked the Prophet whether it would be appropriate to give zakat before its due date, to which he has given an affirmative response, attested to by personal verification of the Prophet through the chain of Umar: “We received the due zakat of Abbas last year.” Thus, the gist of it all is that a person, without wasting time, must perform his obligations before the cut-off dates. All in all, there is no problem in paying zakat beforehand during the preceding Ramadan, for this is far preferable than being under the debt of zakat.

AVOIDING OVERDUE PAYMENTS

The Almighty has placed numerous cautions in His Book advising debtors to reimburse their debts without delay or otherwise face dire consequences. For instance,

And spend of that which We have provided you before death befalls any of you and he should say: “Reprieve me, my Lord, a while, that I may give charity and be among the righteous.” (Munafiqun 63:10)

Spend a part of what We have given you before that day arrives when there shall be neither trading, friendship or intercession. (Baqara 2:254)

On the other hand, sudden and unexpected death may mean that a person will be commencing the afterlife in debt, as it is impossible for man to predict the place and time of his end. For that reason, it is crucial to constantly be aware of this reality. The Messenger of God refused to perform the funeral salat of a Companion until another Companion had agreed to pay his debt, as discussed earlier. This debt in question only pertained to personal rights, whereas the debt of unpaid zakat is even more serious in that it concerns both personal rights and the ultimate right of God; therefore, the latter burden is indisputably heavier. In emphasizing the importance of this responsibility, and in trying to thwart people from taking it on the lighter side, the Messenger of God instructed in the following way a Companion who wished to ascertain the most valuable charity: “It is the sadaqa you present while you are full of health, greedy towards riches, living with the fear of poverty, and desiring wealth. Don’t you ever postpone this to your last breath, wherein you will say, ‘This is his and that is hers.’ But that would be worthless, as, at any rate, your wealth has already become theirs!” In a similar Qudsi hadith, the Almighty after illustrating the conceited nature of man, reprimands him: “You collect and then withhold, saying you will give at the moment of death. But isn’t that a little too late?”

WHAT ARE THE IMPLICATIONS OF DECEITFUL BEHAVIOR DURING PAYMENT OF ZAKAT?

No matter which action a person pursues, it will never escape the invincible, all-encompassing knowledge of God. In Qur’anic terms, though it may be the weight of a grain of mustard seed hidden in a rock or in the heavens or in the earth, in no way will it be beyond God’s omniscience. Being the Creator of everything, He certainly knows all things committed by a human, concealed or unconcealed. After gaining full comprehension of this reality, it is unthinkable for a believer to even attempt to transgress the limits and instructions regarding the payment of zakat. For the others who are weak at heart, spellbound by the world’s spurious luxuries, and who may resort to cheating their way out of zakat, the Messenger of God (upon whom be peace) addressed a simple but stern warning, as dictated to Abu Bakr and narrated by Anas ibn Malik: “Individual property cannot be separated in order to break free from the duty of zakat.”

For all intents and purposes, then, those fostering the anticipation that they might be able to break free from the duty of zakat are hopelessly trying to flee from an obligation decreed by God, simultaneously displaying a deceitful and swindling demeanor which is totally unacceptable for a Muslim to endorse. Irrespective of what the action may be, everything is being recorded, as we speak, to be exposed on a day when all secrets will be revealed. Fleeing from such a duty, when a true Muslim should actually be searching for ways to donate more than the bare minimum, can only be explained by a weakness of iman (faith in God), and such a feeble iman is bound to cause grave impairments over time.

CAN PROPERTY GIVEN AS ZAKAT BE BOUGHT BACK?

Speaking in terms of trade, although there may be no problem in buying a charity item back, insofar as zakat is concerned, it is rather inappropriate. The most famous narration involving this scenario is that of Umar’s, who had once given charity in the way of God, only to soon see it being up for sale at the market. Carrying the intention to repurchase that item, he went and asked the Prophet (upon whom be peace) whether it would be appropriate or not. The Prophet’s response was, “Do not revert to your sadaqa!” In another version, the Prophet says, “Do not repurchase it, even if it could be sold to you for one dirhem, as reverting to sadaqa is like reverting to something you vomited.” Bearing in mind both the fundamental trade principles of Islam and the above hadith, the scholars have concluded that although such a trade is financially valid, it is ultimately attached to a large degree of inappropriateness and therefore discouraged. It is clear that, in this case, the verdict is influenced more by a socio-psychological incentive than a strictly jurisprudential one.

IS THERE A WORLDLY PUNISHMENT FOR UNSETTLED ZAKAT?

Being a financial obligation and a matter of concern for the entire community, zakat has necessitated the installment of many incentives and deterring precautions against the evasion of payment—and appropriately so. Caliph Abu Bakr’s explicit declaration to wage war against the deniers of zakat, and the scholars’ agreement on the seizure of half the wealth of a withholder of zakat, can be considered as clear examples. As for the repercussions in the afterlife, we can only know what the Qur’an and Sunna permit, and due to our insufficiency in being able to entirely apprehend its nature, we leave the details with the Almighty and His Messenger. Simply put, acts of worship are constructed on faith, for which reason it is unthinkable for a true believer to abscond from duties pertaining to his/her servanthood. Nevertheless Islam, in allowing no vulnerabilities in the matter of zakat, and in preparing for weaknesses of faith, has prescribed certain laws to address the diverse attitudes exhibited by those whose own beliefs have not reached a level sufficient for appropriate self-monitoring on this important matter.

Eluding the duty of servanthood, Islam maintains, is all but equivalent to transgressing the borders of the religion itself. As zakat is an imperative social requirement incumbent on Muslim individuals, neglecting this worship cannot be passed over lightly, and Islam cannot remain indifferent to those who avoid zakat, and quite plausibly, will take firm precautions. To impose a fitting punishment, the scholars have agreed upon seizing half the property of a person resisting zakat out of avarice, as verified by the hadith conveyed by Muadh ibn Jabal, wherein the Messenger of God had announced, “Whoever gives zakat accepting a divine reward will receive just that; and whoever refuses, we will confiscate half his property as penalization. This is one of the definite verdicts of God. As for Muhammad’s family, they have no share (i.e. they are ineligible to receive zakat).”

WHAT IS THE PUNISHMENT FOR UNSETTLED ZAKAT IN THE HEREAFTER?

The mysteries of the Heavens, impossible for a human to know, are only known to the Creator. The afterlife, as far as knowledge attained through human’s endeavors is concerned, is also a mystery. God, however, Who is the Ultimate Knower of all mysteries, has provided us countless information concerning the afterlife, including the destiny of those who resist the payment of zakat. The following verses depict the ominous situations they are destined to face:

Those who hoard up gold and silver and do not spend it in the way of God, give tidings unto them of a painful punishment. (Tawba 9:34)

That which they hoard will be their collar on the Day of Resurrection. (Al Imran 3:180)

Moreover, Sunna, the other half of revelation, contains additional reports in relation to this. The Messenger of God, as reported by Abu Hurayra and Jabir, said, “For those who deny the Right of God, as well as owning camels, cattle or sheep, their stock will return to them in the afterlife, more in numbers and larger than ever. The person will be seated in a straight and wide place wherein the animals, of which none have broken horns or are hornless, will begin to trample him. After the first round comes to an end, it will start again, and this process will continue until the verdict closes on all creatures. Again, if a person financially eligible for zakat refuses, then his wealth, in the Hereafter, will embody the appearance of a snake, bold from excessive poison. The man will flee, only to find that each time the snake is relentlessly breathing down his neck; and it will be exclaimed to him, ‘This is your wealth which you were so stingy over!’ Finally, realizing there is no chance of escaping, the man will helplessly insert his hand into the snake’s mouth, whereby the snake will commence torturing him by gnawing like a camel chewing crop.”

In another hadith, on the account of Abu Hurayra, the Prophet of Islam warned, “Gold and silver of which their rights (zakat) have not been presented will be brought on the Day of Judgment in the form of steel pillars, which will then be scorched and employed to brand their owners.”

7 notes · View notes

laurendcameron · 6 years ago

Text

595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

Go to top

595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Go to top

Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Here’s one more from BrightSide:

#2. Using Power Words in Subheads

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Go to top

Go Ahead and Tell Me. What Words Did I Miss?

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from Lauren Cameron Updates https://smartblogger.com/power-words/

0 notes

alanajacksontx · 6 years ago

Text

595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

Let’s jump in.

Table of Contents

What is a “Power Word,” Exactly?

595 Powerful Words and Phrases to Start Using Immediately

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

Power Words in Action: 14 Places Where You Strong Words Can Help You

Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

Go to top

595 Power Words and Phrases to Start Using Immediately

For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of. That’s why I created this list.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

The 7 Different Types of Power Words

As you can see in our giant list above, we’ve organized our power words into seven different types:

Fear

Encouragement

Lust

Anger

Greed

Safety

Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started: → Click here to unfold the list of Fear Power Words.

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again: → Click here to unfold the list of Encouragement Power Words.

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started: → Click here to unfold the list of Lust Power Words.

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires: → Click here to unfold the list of Greed Power Words.

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

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Power Words in Action: 14 Places Where You Strong Words Can Help You

So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

Headlines

Subheads

Email Subject Lines

Opt-in Boxes

Home Page

Sales Pages

Testimonials

Bullet Lists

Business Names / Domain Names

Product Names

Buttons

Author Bios

Youtube Videos

Book titles

Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

Here’s one more from BrightSide:

#2. Using Power Words in Subheads

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

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Go Ahead and Tell Me. What Words Did I Miss?

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

The post 595 Power Words That’ll Instantly Make You a Better Writer appeared first on Smart Blogger.

from Internet Marketing Tips https://smartblogger.com/power-words/

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duckduck-ezam · 7 years ago

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The World as I see it ﹣Albert Einstein

What an extraordinary situation is that of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he feels it. But from the point of view of daily life, without going deeper, we exist for our fellow-men--in the first place for those on whose smiles and welfare all our happiness depends, and next for all those unknown to us personally with whose destinies we are bound up by the tie of sympathy. A hundred times every day I remind myself that my inner and outer life depend on the labours of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to the simple life and am often oppressed by the feeling that I am engrossing an unnecessary amount of the labour of my fellow-men. I regard class differences as contrary to justice and, in the last resort, based on force. I also consider that plain living is good for everybody, physically and mentally.

In human freedom in the philosophical sense I am definitely a disbeliever. Everybody acts not only under external compulsion but also in accordance with inner necessity. Schopenhauer's saying, that "a man can do as he will, but not will as he will," has been an inspiration to me since my youth up, and a continual consolation and unfailing well-spring of patience in the face of the hardships of life, my own and others'. This feeling mercifully mitigates the sense of responsibility which so easily becomes paralysing, and it prevents us from taking ourselves and other people too seriously; it conduces to a view of life in which humour, above all, has its due place.

To inquire after the meaning or object of one's own existence or of creation generally has always seemed to me absurd from an objective point of view. And yet everybody has certain ideals which determine the direction of his endeavours and his judgments. In this sense I have never looked upon ease and happiness as ends in themselves--such an ethical basis I call more proper for a herd of swine. The ideals which have lighted me on my way and time after time given me new courage to face life cheerfully, have been Truth, Goodness, and Beauty. Without the sense of fellowship with men of like mind, of preoccupation with the objective, the eternally unattainable in the field of art and scientific research, life would have seemed to me empty. The ordinary objects of human endeavour--property, outward success, luxury--have always seemed to me contemptible.

My passionate sense of social justice and social responsibility has always contrasted oddly with my pronounced freedom from the need for direct contact with other human beings and human communities. I gang my own gait and have never belonged to my country, my home, my friends, or even my immediate family, with my whole heart; in the face of all these ties I have never lost an obstinate sense of detachment, of the need for solitude--a feeling which increases with the years. One is sharply conscious, yet without regret, of the limits to the possibility of mutual understanding and sympathy with one's fellow-creatures. Such a person no doubt loses something in the way of geniality and light-heartedness ; on the other hand, he is largely independent of the opinions, habits, and judgments of his fellows and avoids the temptation to take his stand on such insecure foundations.

My political ideal is that of democracy. Let every man be respected as an individual and no man idolized. It is an irony of fate that I myself have been the recipient of excessive admiration and respect from my fellows through no fault, and no merit, of my own. The cause of this may well be the desire, unattainable for many, to understand the one or two ideas to which I have with my feeble powers attained through ceaseless struggle. I am quite aware that it is necessary for the success of any complex undertaking that one man should do the thinking and directing and in general bear the responsibility. But the led must not be compelled, they must be able to choose their leader. An autocratic system of coercion, in my opinion, soon degenerates. For force always attracts men of low morality, and I believe it to be an invariable rule that tyrants of genius are succeeded by scoundrels. For this reason I have always been passionately opposed to systems such as we see in Italy and Russia to-day. The thing that has brought discredit upon the prevailing form of democracy in Europe to-day is not to be laid to the door of the democratic idea as such, but to lack of stability on the part of the heads of governments and to the impersonal character of the electoral system. I believe that in this respect the United States of America have found the right way. They have a responsible President who is elected for a sufficiently long period and has sufficient powers to be really responsible. On the other hand, what I value in our political system is the more extensive provision that it makes for the individual in case of illness or need. The really valuable thing in the pageant of human life seems to me not the State but the creative, sentient individual, the personality; it alone creates the noble and the sublime, while the herd as such remains dull in thought and dull in feeling.

This topic brings me to that worst outcrop of the herd nature, the military system, which I abhor. That a man can take pleasure in marching in formation to the strains of a band is enough to make me despise him. He has only been given his big brain by mistake; a backbone was all he needed. This plague-spot of civilization ought to be abolished with all possible speed. Heroism by order, senseless violence, and all the pestilent nonsense that does by the name of patriotism--how I hate them! War seems to me a mean, contemptible thing: I would rather be hacked in pieces than take part in such an abominable business. And yet so high, in spite of everything, is my opinion of the human race that I believe this bogey would have disappeared long ago, had the sound sense of the nations not been systematically corrupted by commercial and political interests acting through the schools and the Press.

The fairest thing we can experience is the mysterious. It is the fundamental emotion which stands at the cradle of true art and true science. He who knows it not and can no longer wonder, no longer feel amazement, is as good as dead, a snuffed-out candle. It was the experience of mystery--even if mixed with fear--that engendered religion. A knowledge of the existence of something we cannot penetrate, of the manifestations of the profoundest reason and the most radiant beauty, which are only accessible to our reason in their most elementary forms--it is this knowledge and this emotion that constitute the truly religious attitude; in this sense, and in this alone, I am a deeply religious man. I cannot conceive of a God who rewards and punishes his creatures, or has a will of the type of which we are conscious in ourselves. An individual who should survive his physical death is also beyond my comprehension, nor do I wish it otherwise; such notions are for the fears or absurd egoism of feeble souls. Enough for me the mystery of the eternity of life, and the inkling of the marvellous structure of reality, together with the single-hearted endeavour to comprehend a portion, be it never so tiny, of the reason that manifests itself in nature.

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