#beveragetradenetwork

[travelgirllens]

I'll drink to that 🍻 . . . #beveragetradenetwork #worklife #workwear #travellingislife #passionpassport #girlsborntotravel #girlsdreamtravel #dametraveler #femmetravel #yolo #photooftheday #instagood #instaclick #spirits #drinks #exploringtheglobe #explorer #fashionblogger #lifestyle #love (at South San Francisco, California) https://www.instagram.com/p/BxqsBECFn4z/?igshid=1pz1fivz1i7sg

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Insights and Strategies for international craft beer labels looking to penetrate the US market. Read more on BTN Academy Artciles.

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If you are a new beer, wine or spirits brand looking to expand into the U.S. market, you need to develop a detailed plan that covers every aspect of your business – including marketing, operations and sales. Adam Lambert, VP of Sales for Virtue Cider outlines the odds of success may be stacked against you from the outset, but there’s a lot that you can do to improve them over time.

[joseiraizozwinebusiness]

VALORIA results of the 2020 @usaratings By @beveragetradenetwork 3 Gold Medals. #riojawine #tempranillo #tempranillo #Spainfoodnation (at San Francisco, California) https://www.instagram.com/p/CHsROcRnapx/?igshid=1i6l1sibjfzra

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One of the oldest #winery producing an astonishing number & style of #wines in #sardinia! Santa Maria La Plama 

http://goo.gl/DvNqzH

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"The China Wine & Spirits Awards (CWSA) is proud to be partnering with the Beverage Trade Network (BTN) to assist with their development and interest in the China market - the fastest growing wine market in the world.

 The CWSA is the biggest and most prestigious wines and spirits competition in China and we only want to work with the best supporters to producers who benefit from the latest information, and development opportunities." Kelly England, President China Wine & Spirits Awards (CWSA)

Presently, CWSA are really focusing on making sure all wine makers and export directors know it is NOW time to enter the CWSA Best Value 2013. Wines from FOB prices from EUR100+ all the way down to EUR1-2 will be tasted in order of price point by the 100 Judges, who are all professional buyers, distributors and retailers. The last competition was incredibly successful and it allows wines of all price points to shine. It also gives them enormous market advantage as commercial buying decisions are based on quality of taste and of course price point. Chinese buyers are very open to a range of prices from the highest to the lowest. But, they demand the best value. This is what the CWSA Best Value delivers to wine makers and buyers alike, the results forming the directory to purchase decisions for the year ahead.

Beverage Trade Network is one of the world‘s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

More information at www.beveragetradenetwork.com

[travelgirllens]

Run the day! 🖖 . . . . #worklife #tradeshow #usatt #beveragetradenetwork #highkey #drinks #wine #exploringtheglobe #experiences #darlingescapes #travellingislife #traveller #passionpassport #beautifuldestinations #workwear #travelgram #traveller #explorer #backpackers #backpackeradventure #globetrotter #yolo (at Metropolitan Pavilion Events & Production Services) https://www.instagram.com/p/Bxes-eLFfZI/?utm_source=ig_tumblr_share&igshid=996seacjsxdi

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Getting Paid and Managing Risk: Top Three Legal Tips

Exploring the Personal Properties Securities Act, supplying on credit, the Madrid Protocol, and ending distribution agreements on poor performance.

Suppliers are often up against the tough scenario of finding new distribution partners willing to work towards building a healthy market in new territories.

Often, they will sign an agreement before properly seeking advice on the premise that they have found an honest new partner that will successfully distribute their beverages across multiple accounts and territories. A thorough understanding of your legal position and proper due diligence prior to signing distribution agreement will limit your chances at being vulnerable to unpaid invoices and international trademark battles. Read more on BTN Academy Articles.

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Insights On Australian Craft Beer Industry

Learn how to develop a successful sales process engineered towards sustainable growth and service your distribution partners. In today’s trade driven industry a detailed sales process is vital to success in the three tier system. From production to your elevator pitch, planning ahead on how you are going to secure distribution beyond 1000 cases begins with a understanding how to sell your SKU at every tier.

Australia has traditionally been a beer drinking nation, however current trends are seeing Wine equaling Beer consumption by 2018 and Cider being the overwhelming fastest growing liquor category. The growth categories in beer continue to be Craft Beer, both in off- and on-premise outlets, however the trends appears to be moving towards off-premise with consumption at home on the rise. Read more on BTN Academy Articles.

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In today's trade driven industry a detailed sales process is vital to success in the three tier system. From production to your elevator pitch, planning ahead on how you are going to secure distribution beyond 1000 cases begins with a understanding how to sell your SKU at every tier. 

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Tips for Beverage Distributors on Reducing Supply Chain Costs

As craft breweries, wineries and distilleries continue to produce a staggering amount of innovative products, controlling expenses as you grow your portfolio is important to ensuring sustainable growth for your distribution company.

Information for wine, beer and spirit distributors on how to increase operational efficiency and reduce costs.

Understanding the dynamic of fluctuating fuel costs and increasingly narrow margins is just the beginning of developing a successful plan to reduce preventable costs. Many supply chain issues start before the truck even arrives at the warehouse. 

Whether you are looking to upgrade your logistics software or simply want to make your distribution business more efficient, these tips will help you prioritize your tasks and set attainable benchmarks to help moderate inefficiency. Read more on BTN Academy.

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Chain stores have brought in a very different way of doing business than those practised by independent retailers of the past. Ultra-efficient head offices, computer generated orders, planograms and massive distribution centers all play a big role in how large chains operate.

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Getting Your Wines into the UK

Wine brands looking to export to the UK have to adhere to file obligatory paperwork to ensure their products meet industry requirements. Whether your brand originates from a member country of the EU or not, there are certain UK wine laws independent of those set by EU trade treaties.

Information on international trade regulations and selling wine in the UK.

Wine brands looking to export to the UK have to adhere to file obligatory paperwork to ensure their products meet industry requirements. Whether your brand originates from a member country of the EU or not, there are certain UK wine laws independent of those set by EU trade treaties. This brief guide explains what UK agencies you are responsible for registering your wine to and what licenses and certifications you will need to secure. Read more on BTN Academy.

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The UK may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely. 

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What do wine, spirits and beer distributors really want?

The article outlines the wants of wine distributors, beer distributors, liquor distributors and beverage distributors when sourcing new brands.

The varietal and vintage should at least be displayed on cartons. It creates a lot of work for distributors and retailers to search for a sku in their warehouse and slows the delivery for a distributor. Invest the extra $1 in branding the carton goes a long way.

1) Margins: For small and medium sized distributors, margins of 40% and above are a must. And we agree. They need to be in business for you to grow your business and get paid.

2) Support: This includes support for sampling, point of sale, marketing, advertising support and market work support.

3) Payment Terms: Distributors would like better payment terms than they provide to their customers. Alleviating the cash flow pressures up-front purchases will greatly increase your chances at getting your brand into their portfolios.

4) Pick Up Location: Freight costs are very important for a distributor, so if you are trying to sell into California with a pick up location in New Jersey or vice versa – it will be a tough sell.

5) Supply and Inventory: Distributors work very hard to get placements in retail stores and the last thing you as a supplier can do is run out of product. There is a reason why brands like Yellow tail, Bud Light Bacardi invest in inventory – this is part of building their brand.

Explore more on BTN Academy Articles.

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Guide to Successful Distribution Partnerships For Wine, Beer and Spirit Providers

Be Honest With Yourself Information on how to secure distribution partners and how to implement a successful monitoring process.

In this article you will find information on successfully servicing wine, beer and spirit distributors in the USA. The faster the movement, the more money distributors make. It is very important to understand your customer and what will make them buy your wine.

The psyche of the distributor

Your wine must add value to the distributor’s portfolio. Explore your customer’s website and understand how your wine will add to their business.

Understanding your new distribution partner’s needs

When you are hiring a wine, beer, or liquor distributor, clearly outline what you expect and set up a time table for regular communication. It is a good idea to talk to your distributor once a month on the phone, once a week by email and visit them on-site once every quarter. Let them know your intentions and be sure the distributor is in agreement with your plan.

You have to put your company in the power position

For you to be in the power position, you have to have something to offer this distribution company that hundreds of other beverage companies aren’t able to offer them. None of this will work if you have not identified a niche market. If you’re still trying to call everyone and be everything, you will likely fail. Choose the companies you wish to work with now, before it is too late, and focus only on them.

Be Honest With Yourself

Did your sales dip because your distributor did not service your accounts, because you could not help fix problems at the retail level, or because the product itself was not cutting it? Often, suppliers take the easy way out and blame the distributor for not working behind their product instead of trying to solve the problem themselves. A positive feedback loop needs to be generated through a successful distributor monitoring process that you set up from day one.

For more Information Click Here.