#best product engineering companies

[synergytop]

Best Product Engineering Services | SynergyTop

SynergyTop's Product Engineering Services empower businesses to transform ideas into market-ready solutions. Their multidisciplinary team ensures perfect integration of hardware and software, delivering robust and scalable solutions. Partner with them for the best service that drives efficiency, accelerate time to market, and elevate your business to new heights. For more information, call: 619-349-4911 or +91 7879123770

[creativevisinories]

https://creativevisionaries.in/

Creative Visionaries - Best Digital Marketing & Website Development Company

[iromtechnologies]

software development staff augmentation | Irom technologies

Irom Technologies offers expert software development staff augmentation services, providing businesses with highly skilled professionals to seamlessly extend their teams. We ensure the right talent for your project needs, delivering customized, scalable solutions. Our flexible engagement models help enhance productivity, meet deadlines, and drive successful software development outcomes.

[techslides]

Harnessing Global Reach with Digital Marketing: Unlocking Business Productivity with Expert Strategies

In today’s interconnected world, targeting a vast audience is no longer a challenge thanks to the advancements in digital marketing. For businesses aiming to enhance their global presence and drive productivity, hiring digital marketing experts in Tamil Nadu can be a game-changer. These professionals can help you tap into the full potential of digital marketing, allowing you to reach consumers both near and far with precision and effectiveness.

The Power of Digital Marketing in a Globalized World

Digital marketing has revolutionized the way businesses approach their audience. Unlike traditional marketing methods that often limit reach to local or regional markets, digital marketing offers a powerful platform to engage with a global audience. Through various digital channels such as social media, search engines, email, and content marketing—businesses can craft targeted campaigns that resonate with their audience regardless of geographical boundaries.

This capability is particularly beneficial for companies looking to expand their market reach beyond national borders. Whether you're offering products or services, digital marketing enables you to connect with potential customers from different countries, providing you with opportunities to grow your business on a global scale.

Why Hiring Digital Marketing Experts in Tamil Nadu is a Strategic Move

To fully leverage the benefits of digital marketing, partnering with a best digital marketing agency in Tamilnadu can offer invaluable expertise. The best digital marketing agency in Tamil Nadu brings a wealth of knowledge and experience to the table, ensuring that your marketing strategies are both effective and innovative.

1. Customized Strategies for Global Reach: Digital marketing experts in Tamil Nadu can tailor strategies specifically to your business needs. They understand how to navigate international markets and can help you create niche marketing campaigns that appeal to diverse audiences. By analyzing market trends and consumer behavior, they can develop targeted campaigns that resonate with potential customers across different regions.

2. Enhanced Brand Awareness: One of the key advantages of digital marketing is its ability to build solid brand awareness. With expert guidance, your campaigns can reach the right audience at the right time, creating a strong presence in both local and global markets. Whether you’re looking to enhance your brand’s visibility or establish a new market presence, digital marketing professionals can craft campaigns that elevate your brand’s reputation and recognition.

3. Data-Driven Insights: Digital marketing allows for detailed tracking and analysis of campaign performance. Experts in Tamil Nadu can use data-driven insights to continuously optimize your strategies, ensuring that your marketing efforts are achieving the desired results. By monitoring key metrics and adjusting campaigns based on real-time data, they can enhance your ROI and drive greater business productivity.

4. Cost-Effective Solutions: Digital marketing is known for its cost-effectiveness compared to traditional marketing methods. By hiring a digital marketing company, you can benefit from innovative techniques and tools that maximize your budget. Experts can help you allocate resources efficiently, focusing on the most impactful strategies to reach and engage your target audience.

5. Comprehensive Services: The best digital marketing company in Tamil Nadu offers a range of services, including SEO, content marketing, social media management, and PPC advertising. This comprehensive approach ensures that all aspects of your digital presence are covered, providing you with a cohesive strategy that drives results across multiple channels.

Creating Impactful Niche Marketing Campaigns

A significant advantage of digital marketing is its ability to create highly targeted niche campaigns. By understanding the specific needs and preferences of different segments within your global audience, you can develop campaigns that address their unique interests and challenges.

Digital marketing experts can help you identify and target these niches effectively, using data and analytics to craft messages that resonate with each audience segment. This approach not only enhances engagement but also improves conversion rates, as your campaigns are tailored to the needs and desires of your potential customers.

Expanding Your Market Reach Beyond National Boundaries

The digital age has broken down the barriers of traditional marketing, enabling businesses to reach a global audience with ease. Whether you’re a small startup or an established company, digital marketing provides the tools and strategies needed to expand your market reach beyond national boundaries.

By collaborating with a digital marketing company in Tamil Nadu, you can harness the full potential of digital marketing to connect with consumers worldwide. From creating compelling content to optimizing your online presence, experts can help you navigate the complexities of global marketing and achieve your business goals.

In a world where digital connectivity is key to business success, leveraging digital marketing strategies is essential for reaching and engaging a global audience. Hiring digital marketing experts in Tamil Nadu can open doors to new opportunities, enhancing your brand’s visibility and productivity on an international scale. By employing targeted campaigns and data-driven insights, you can create solid brand awareness and drive growth both locally and globally.

Contact Us: 

TechSlideIT Solutions Address: 2 Indra Nagar, MC Road, Thanjavur 613001  Mobile No.: 95004 66919  Visit: https://techslideitsolutions.com/  Map: https://maps.app.goo.gl/JnNtEbtuzDKAPUi88 

[mostlysignssomeportents]

Red Lobster was killed by private equity, not Endless Shrimp

For the rest of May, my bestselling solarpunk utopian novel THE LOST CAUSE (2023) is available as a $2.99, DRM-free ebook!

A decade ago, a hedge fund had an improbable viral comedy hit: a 294-page slide deck explaining why Olive Garden was going out of business, blaming the failure on too many breadsticks and insufficiently salted pasta-water:

https://www.sec.gov/Archives/edgar/data/940944/000092189514002031/ex991dfan14a06297125_091114.pdf

Everyone loved this story. As David Dayen wrote for Salon, it let readers "mock that silly chain restaurant they remember from their childhoods in the suburbs" and laugh at "the silly hedge fund that took the time to write the world’s worst review":

https://www.salon.com/2014/09/17/the_real_olive_garden_scandal_why_greedy_hedge_funders_suddenly_care_so_much_about_breadsticks/

But – as Dayen wrote at the time, the hedge fund that produced that slide deck, Starboard Value, was not motivated by dissatisfaction with bread-sticks. They were "activist investors" (finspeak for "rapacious assholes") with a giant stake in Darden Restaurants, Olive Garden's parent company. They wanted Darden to liquidate all of Olive Garden's real-estate holdings and declare a one-off dividend that would net investors a billion dollars, while literally yanking the floor out from beneath Olive Garden, converting it from owner to tenant, subject to rent-shocks and other nasty surprises.

They wanted to asset-strip the company, in other words ("asset strip" is what they call it in hedge-fund land; the mafia calls it a "bust-out," famous to anyone who watched the twenty-third episode of The Sopranos):

https://en.wikipedia.org/wiki/Bust_Out

Starboard didn't have enough money to force the sale, but they had recently engineered the CEO's ouster. The giant slide-deck making fun of Olive Garden's food was just a PR campaign to help it sell the bust-out by creating a narrative that they were being activists* to save this badly managed disaster of a restaurant chain.

*assholes

Starboard was bent on eviscerating Darden like a couple of entrail-maddened dogs in an elk carcass:

https://web.archive.org/web/20051220005944/http://alumni.media.mit.edu/~solan/dogsinelk/

They had forced Darden to sell off another of its holdings, Red Lobster, to a hedge-fund called Golden Gate Capital. Golden Gate flogged all of Red Lobster's real estate holdings for $2.1 billion the same day, then pissed it all away on dividends to its shareholders, including Starboard. The new landlords, a Real Estate Investment Trust, proceeded to charge so much for rent on those buildings Red Lobster just flogged that the company's net earnings immediately dropped by half.

Dayen ends his piece with these prophetic words:

Olive Garden and Red Lobster may not be destinations for hipster Internet journalists, and they have seen revenue declines amid stagnant middle-class wages and increased competition. But they are still profitable businesses. Thousands of Americans work there. Why should they be bled dry by predatory investors in the name of “shareholder value”? What of the value of worker productivity instead of the financial engineers?

Flash forward a decade. Today, Dayen is editor-in-chief of The American Prospect, one of the best sources of news about private equity looting in the world. Writing for the Prospect, Luke Goldstein picks up Dayen's story, ten years on:

https://prospect.org/economy/2024-05-22-raiding-red-lobster/

It's not pretty. Ten years of being bled out on rents and flipped from one hedge fund to another has killed Red Lobster. It just shuttered 50 restaurants and declared Chapter 11 bankruptcy. Ten years hasn't changed much; the same kind of snark that was deployed at the news of Olive Garden's imminent demise is now being hurled at Red Lobster.

Instead of dunking on free bread-sticks, Red Lobster's grave-dancers are jeering at "Endless Shrimp," a promotional deal that works exactly how it sounds like it would work. Endless Shrimp cost the chain $11m.

Which raises a question: why did Red Lobster make this money-losing offer? Are they just good-hearted slobs? Can't they do math?

Or, you know, was it another hedge-fund, bust-out scam?

Here's a hint. The supplier who provided Red Lobster with all that shrimp is Thai Union. Thai Union also owns Red Lobster. They bought the chain from Golden Gate Capital, last seen in 2014, holding a flash-sale on all of Red Lobster's buildings, pocketing billions, and cutting Red Lobster's earnings in half.

Red Lobster rose to success – 700 restaurants nationwide at its peak – by combining no-frills dining with powerful buying power, which it used to force discounts from seafood suppliers. In response, the seafood industry consolidated through a wave of mergers, turning into a cozy cartel that could resist the buyer power of Red Lobster and other major customers.

This was facilitated by conservation efforts that limited the total volume of biomass that fishers were allowed to extract, and allocated quotas to existing companies and individual fishermen. The costs of complying with this "catch management" system were high, punishingly so for small independents, bearably so for large conglomerates.

Competition from overseas fisheries drove consolidation further, as countries in the global south were blocked from implementing their own conservation efforts. US fisheries merged further, seeking economies of scale that would let them compete, largely by shafting fishermen and other suppliers. Today's Alaskan crab fishery is dominated by a four-company cartel; in the Pacific Northwest, most fish goes through a single intermediary, Pacific Seafood.

These dominant actors entered into illegal collusive arrangements with one another to rig their markets and further immiserate their suppliers, who filed antitrust suits accusing the companies of operating a monopsony (a market with a powerful buyer, akin to a monopoly, which is a market with a powerful seller):

https://www.classaction.org/news/pacific-seafood-under-fire-for-allegedly-fixing-prices-paid-to-dungeness-crabbers-in-pacific-northwest

Golden Gate bought Red Lobster in the midst of these fish wars, promising to right its ship. As Goldstein points out, that's the same promise they made when they bought Payless shoes, just before they destroyed the company and flogged it off to Alden Capital, the hedge fund that bought and destroyed dozens of America's most beloved newspapers:

https://pluralistic.net/2021/10/16/sociopathic-monsters/#all-the-news-thats-fit-to-print

Under Golden Gate's management, Red Lobster saw its staffing levels slashed, so diners endured longer wait times to be seated and served. Then, in 2020, they sold the company to Thai Union, the company's largest supplier (a transaction Goldstein likens to a Walmart buyout of Procter and Gamble).

Thai Union continued to bleed Red Lobster, imposing more cuts and loading it up with more debts financed by yet another private equity giant, Fortress Investment Group. That brings us to today, with Thai Union having moved a gigantic amount of its own product through a failing, debt-loaded subsidiary, even as it lobbies for deregulation of American fisheries, which would let it and its lobbying partners drain American waters of the last of its depleted fish stocks.

Dayen's 2020 must-read book Monopolized describes the way that monopolies proliferate, using the US health care industry as a case-study:

https://pluralistic.net/2021/01/29/fractal-bullshit/#dayenu

After deregulation allowed the pharma sector to consolidate, it acquired pricing power of hospitals, who found themselves gouged to the edge of bankruptcy on drug prices. Hospitals then merged into regional monopolies, which allowed them to resist pharma pricing power – and gouge health insurance companies, who saw the price of routine care explode. So the insurance companies gobbled each other up, too, leaving most of us with two or fewer choices for health insurance – even as insurance prices skyrocketed, and our benefits shrank.

Today, Americans pay more for worse healthcare, which is delivered by health workers who get paid less and work under worse conditions. That's because, lacking a regulator to consolidate patients' interests, and strong unions to consolidate workers' interests, patients and workers are easy pickings for those consolidated links in the health supply-chain.

That's a pretty good model for understanding what's happened to Red Lobster: monopoly power and monopsony power begat more monopolies and monoposonies in the supply chain. Everything that hasn't consolidated is defenseless: diners, restaurant workers, fishermen, and the environment. We're all fucked.

Decent, no-frills family restaurant are good. Great, even. I'm not the world's greatest fan of chain restaurants, but I'm also comfortably middle-class and not struggling to afford to give my family a nice night out at a place with good food, friendly staff and reasonable prices. These places are easy pickings for looters because the people who patronize them have little power in our society – and because those of us with more power are easily tricked into sneering at these places' failures as a kind of comeuppance that's all that's due to tacky joints that serve the working class.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/23/spineless/#invertebrates

[mechmindsblog]

[elmex309]

Manufacturing Process Of Brass Terminals

When it comes to the manufacturing process of brass terminals, it requires expertise, precision, and experience to deliver high-quality products that meet the needs of customers.  Brass terminals are widely used in electrical and electronic applications because of their excellent conductivity, durability, and corrosion resistance.  Therefore, it is essential to choose the best brass terminal manufacturer in India to ensure that you get the best products at a reasonable price.

The manufacturing process of brass terminals involves several steps, and each step requires careful attention to detail to produce a finished product that meets the exact specifications of the customers.  Here is an overview of the manufacturing process of brass terminals: 

Raw Material Selection: 

The first step in the manufacturing process is to select the best quality brass raw material. The raw material should be of high purity, and its composition should be according to the required specifications. Therefore, it is crucial to choose the best brass terminal manufacturer in India to ensure that you get the best products at a reasonable price. 

Cutting and Shaping: 

After selecting the raw material, it is cut and shaped into the desired size and shape using precision tools and equipment. 

Machining: 

The next step is machining, which involves drilling, tapping, and turning the brass terminal to create the required features and dimensions. 

Surface Treatment: 

Once the machining is done, the brass terminal is cleaned and treated with a surface finish to enhance its appearance and provide protection against corrosion. 

Quality Control: 

The final step is quality control, which involves testing the brass terminal for its conductivity, durability, and other parameters to ensure that it meets the required standards. 

If you are looking for the best brass terminal manufacturer in India, then you should choose a company that has a proven track record of delivering high-quality products and excellent customer service.  A good manufacturer will have a well-equipped manufacturing facility, experienced and skilled workforce, and a robust quality control system to ensure that their products meet the highest standards. 

At Excel Electricals, we are committed to providing our customers with the best quality brass terminals at a reasonable price.  We have been in the business for over three decades, and our experience and expertise have made us one of the leading brass terminal manufacturers in India. We use the latest technology and equipment to manufacture our products and ensure that they meet the exact specifications of our customers. 

In conclusion, the manufacturing process of brass terminals requires expertise, precision, and experience to deliver high-quality products that meet the needs of customers.  Therefore, it is crucial to choose the best brass terminal manufacturer in India to ensure that you get the best products at a reasonable price.  At Excel Electricals, we strive to deliver the best products and services to our customers and help them achieve their goals.

[pucksandpower]

Crazy Cravings

Max Verstappen x wife!Reader

Summary: pregnancy cravings can make you (and your husband) do crazy things … neither of you particularly minds

Warnings: 18+ content and pregnancy

You sit in the Red Bull Racing garage, feeling the warm Spanish sun on your face through the open door. The roar of engines and whirring of power tools surrounds you as the mechanics prepare for the race.

Your eyes are drawn to the iconic blue and silver cans scattered around the garage. Those tantalizing cans of Red Bull that everyone else seems to be drinking so casually.

Everyone except you and Max, that is.

You rub your rounded belly, feeling your precious cargo kick and squirm inside you. At six months pregnant, your cravings have been … intense, to say the least. But none more powerful than your longing for the crisp, fizzy taste of Red Bull.

The caffeine is off limits, of course. You would never dream of jeopardizing your baby’s health. But oh, how you crave that sweet, energizing flavor that used to be such a routine part of your life.

Max emerges from the back room, his bright grey eyes instantly finding you. He strides over, that effortless confidence and raw athleticism making your heart flutter, even after all these years. His gaze drifts to the Red Bull can in a mechanic’s hand and a grimace crosses his face.

“Liefje, are you alright?” He murmurs, brushing a stray lock of hair from your face. “I know how much those are torturing you lately.”

You force a smile, not wanting him to worry. “I’m fine, Maxie. Just … ignoring the siren call of carbonated temptation.”

His thumb strokes your cheek as he studies you, clearly not convinced. Max has been so incredibly supportive during this pregnancy, abstaining from Red Bull himself in solidarity. Cutting out his biggest vice, just so you don’t have to be tormented by the sight and scent of it everywhere.

“We should get you out of here,” he says, looping an arm around your waist to help leverage your bulk out of the chair. “The smells can’t be helping those crazy cravings.”

You open your mouth to protest, not wanting to pull him away from his work, but a fresh wave of dizzying desire hits you as a mechanic cracks open another can. The fizzing hiss and unmistakable scent make your mouth water uncontrollably.

“Max ...” you whisper, feeling your throat tighten with barely restrained craving and hormonal tears prickling your eyes.

He follows your yearning gaze to the Red Bull can and understanding dawns. “Oh, liefje ...” Scooping you into his arms, he strides from the garage, shooting an apologetic look at his crew.

Once outside in the fresh air, you bury your face against Max’s shoulder, inhaling his familiar, comforting cologne as he carries you to the motorhome. He eases you onto the couch, brushing kisses along your forehead and temple.

“I’m so sorry, schatje,” he murmurs, anguish lining his handsome features. “I hate seeing you suffer like this. If there was any way I could make the cravings stop ...”

You catch his hand, lacing your fingers through his calloused ones. “Max, you know I would never actually ask you to give up Red Bull, right?”

He shakes his head fiercely. “Not being able to have it for nine months is nothing compared to your sacrifice, carrying our baby. I don’t deserve you.”

Pulling him down beside you, you cup the chiseled line of his jaw, making him meet your gaze. “I happen to think you deserve the very best, Mr. Verstappen. And right now, the very best for both of us would be ...” Your voice cracks with fresh longing. “A damn Red Bull.”

Max’s eyes blaze with sudden determination, that iron willpower that has made him a champion coming to life. “Then that’s what I’ll get you. If those tossers at Red Bull Company won’t make a safe, caffeine-free version for pregnant women, I’ll personally make them regret it.”

You laugh shakily. “Max, you can’t just bully a corporation into creating a new product line for one person’s weird craving!”

“You’re not just one person,” he growls, tangling his fingers in your hair and bringing his forehead to rest against yours. “You’re my everything. And our baby deserves for its mother to be happy and have her cravings satisfied.”

Pressing a fierce kiss to your lips, he adds, “I’m calling them right now. And then straight to the CEO, if I have to. I’ll get you that Red Bull if it’s the last thing I do.”

True to his word, the indomitable Max Verstappen spends the next several days working every possible connection and calling in every favor. You catch bits of conversations, his clipped tones making it clear just how serious he is about this bizarre quest.

“No, I don’t care if it’s not ‘cost-effective’. This is for my very pregnant wife ...”

“She’s risking her health to grow an entire person! The least your company can do is make a freaking caffeine-free energy drink ...”

The crew quickly learns not to open any Red Bull around you, lest they face the wrath of an overprotective Max. Which is slightly embarrassing … but also incredibly sweet.

Your hormones most definitely approve.

Finally, there’s a break in the stalemate. Helmut Marko himself shows up at the motor home, those bushy salt-and-pepper eyebrows furrowed.

“Max, this is ridiculous. They will not reconfigure an entire product line just because Y/N is having a little … craving.”

You brace yourself for the explosion, but Max just levels Helmut with that intense stare. “If you could experience these cravings yourself, you would be singing a different tune. Y/N is sacrificing everything to have our baby. The least Red Bull can do is give her a safe option to have the flavor she misses so much.”

Helmut’s expression softens slightly at the obvious devotion in Max’s voice. “You know that corporate will never go for it. Not for just one person ...”

“Then make it for all the other pregnant women dealing with the same issues,” Max returns, unruffled. “Or is a company that plasters ‘Gives You Wings’ on every can really too cowardly to follow through on empowering people?”

You suck in a shocked breath at his daring play. But the flicker of anger and resigned capitulation in Helmut’s eyes shows that it worked.

“Fine, you little shit,” the older man growls. “I’ll talk to product development. But I’m not making any promises!”

Except somehow … Max’s sheer bullheaded tenacity eventually batters through all the corporate resistance and red tape. Three weeks later, an unmistakable bright blue can appears on the counter, the iconic Red Bull logo stamped across it.

“What’s this?” You ask in confusion.

Max slides an arm around your waist, beaming proudly. “Open it and see.”

You crack the seal, sniffing cautiously … and almost melt at the nostalgic, beloved scent of Red Bull. But just as you start to panic about caffeine, you notice the slightly different flavor.

“Max, is this ...”

He nods, grinning. “Zero caffeine but all the taste you’ve been craving. No more tears over those damn energy drink cans, okay?”

Throwing your arms around him, you yank his head down to capture his mouth in a grateful kiss. “Have I mentioned lately how incredible you are?”

“Once or twice,” he jokes, then sobers, cupping your belly. “There’s nothing I wouldn’t do to make you and our baby happy.”

“You’re giving me everything I ever wanted and more.” You take a long pull of the perfectly flavored liquid, sighing in blissful satisfaction. “We hit the jackpot with you, Max Verstappen.”

He kisses you again, reveling in your obvious enjoyment. “The only jackpot I need is right here.”

***

Your baby bump has popped out to truly impressive proportions now at eight months along. What started as an innocent craving for Red Bull has escalated into an all-out physiological war.

Nothing seems to satisfy you for long — you’re a walking bundle of hormones and insatiable desires.

From the plush solitude of the Red Bull hospitality suite, you try not to gaze wistfully toward the Ferrari encampment. But you can’t resist fixating on the tantalizing cones of rich gelato constantly streaming from their hospitality tent.

Watching a couple of Ferrari mechanics stroll by, licking at scoops of pistachio and stracciatella, is enough to kickstart a powerful new yearning. Your mouth waters shamelessly as they pass, the creamy dessert leaving you weak in the knees. Before you can overthink it, you’re shuffling toward the entrance, one hand cradling your belly.

“Scusi,” you call out hesitantly as you peek inside. “Mi dispiace … is it possible to get some gelato?”

You half expect to be waved away — it’s well known that the Ferrari team is notoriously insular and protective of their spoils. But the cheerful greeting you receive is instantaneous and overwhelming.

“Madonna mia! Look at this beautiful piccina!”

Suddenly you’re engulfed by a whirlwind of chattering Italian voices, greeted by smiling faces from the team of elderly signoras who comprise the Ferrari hospitality staff. Weathered hands pat your belly and cheeks, clucking sympathetically at your swollen state.

“You poor bambina, absolutely enorme! Of course we’ll get you some gelato to refresh you. And biscotti too! You need to keep up your energy, si?”

You’re ushered toward a plush sofa, various grandmotherly types fussing over you like you’re the most delicate, precious thing. It’s … surprisingly wonderful. They clearly adore babies and pregnant women. You get the sense that indulging a mother-to-be is hardwired into their very beings.

A tray of gelato cups appears, the rainbow of flavors almost dazzling in their variety — chocolate, pistachio, prickly pear, lemon, stracciatella. Before you can reach for one, it’s plucked from your grasp.

“No no no! Leave it to Nonna Maria.” A stout signora with a green paisley dress and frosted silver curls shakes her head sternly. “I’ll start you with the lemon to whet your appetite. Then a nice creamy stracciatella as a proper treat for the bambino.”

The tangy flavor of the lemon gelato hits your craving exquisitely. As soon as you’ve polished off that cup, Nonna Maria presents another brimming with the creamy chocolate chip perfection of stracciatella. You moan in appreciation, unbothered by the chorus of approving noises from your doting new entourage.

Before you know it, you’ve been plied with cups of hazelnut, strawberry, and caramel flavors as well. These hospitable Italian ladies simply won’t be deterred from pampering a future mamma. As you scrape the last smears of gelato from a ramekin, a new grandmother settles on the sofa beside you.

“Now ... tell Nonna Gina what this little maschietto or bambina has been craving, eh?” She pats your belly affectionately. “We have chefs who can whip up anything your heart desires!”

Is it a pregnancy thing, this sudden wave of tears that blurs your vision? Or just being so insanely touched by the kindness and maternal care of these lovely strangers? You blink rapidly, swallowing hard.

“Honestly … gelato has been my biggest craving these past couple days. I don’t know if I can eat another bite.”

A chorus of disapproving gasps and tuts rises from the assembled grandmothers. “Bah! This pregnancy has ruined your appetite, piccina,” one crows, waving a hand dismissively. “We’ll soon get it back to rights, don’t you worry.”

For the next hour, you’re lavished with attention, fussed over and coddled like the most precious jewel. Cold drinks and chilled towels appear to keep you comfortable as the nonnas take turns sitting with you, petting your belly and swapping outrageous birth stories.

Their colorful Italian voices swell and ebb as they bicker over whose recipe for pasta al ragu is most authentic, who has the most grandchildren, and whose first-born grandson is most handsome.

It’s chaos and noise and overwhelming affection … and you’ve never felt so utterly content.

As the afternoon light slants golden through the awning, a familiar figure appears in the entrance, haloed by the fiery rays.

“Liefje? I’ve been looking everywhere ...” Max’s disbelieving gaze sweeps over the scene in front of him — you, surrounded by a veritable coven of grandmotherly Italians who seem entirely absorbed with you. “What in the world ...”

A chubby signora with a bright orange shawl wrapped around her ample form hops up, beaming widely. “Ahh! We have been absolutely spoiling your beautiful wife, of course. Did you know she had a craving for gelato? Well, no problem for us — we have taken her like one of our own bambinas!”

The others cluck and murmur in outraged agreement at his shocked expression.

“We absolutely will not let a piccina in such a state go hungry or uncomfortable! Now you sit down so we can get you a plate of some proper food too!”

Max gapes at you, utterly nonplussed as you grin back at him with unabashed glee, utterly stuffed with Italian desserts and reveling in the indulgent babying. You pat the space beside you invitingly.

“You’ve got to try Nonna Gina’s tiramisu, Maxie. It’ll knock your socks off.”

He settles beside you, slinging an arm around your shoulders and still looking rather dazed. But the instant the first warm smile and pat lands on his arm or knee, Max’s expression melts. This team of fussing Italian grandmothers has clearly adopted you both as their own.

Nonna Maria reappears, shoving a plate stacked with crispy arancini, indulgent risotto alla Milanese, and a creamy slice of tiramisu into your husband’s hands. “Eat up! You need to keep your strength up too, caring for this sweet cosa bella.” She plants bristly kisses on both your cheeks before scurrying off again.

Max watches her go, then turns to you with a bemused chuckle, squeezing you close. “Well, schatje. I have to hand it to you — at least your pregnancy cravings bring you to some … interesting places.”

You hum in agreement, perfectly content as you snuggle against his side. “Can you really think of a better place for me to nest?” You grin as another nonna appears to pat his cheek, welcoming him into the chaotic fold. “I think I may have just found my second family.”

He tilts your chin up, eyes sparkling with warmth. “Anything that makes you happy and keeps our baby healthy.”

As he kisses you tenderly, surrounded by clucking encouragement and rapturous croons of “bello, bellisimo” from your new Italian grandmothers, you know you’ve never felt so blissfully cherished.

You and Max make your way slowly back to the Red Bull motorhome, stuffed to the gills with gelato and trailed by a gaggle of besotted well-wishers calling out farewells and advice.

“I still can’t believe you managed to befriend the entirety of Ferrari hospitality,” Max laughs, helping ease you onto the couch in his driver’s room. He nudges your belly playfully. “This little one is shaping up to be quite the international charmer!”

“Says the man who single-handedly compelled Red Bull to create an entirely new product line,” you point out, patting your swollen middle contentedly. “I have a feeling this baby is going to be the most spoiled child on earth.”

Max settled beside you, gathering you close with a tender smile. “Can you blame all our people for wanting to give the world to you two?” His thumb traced your jawline reverently. “You’re carrying a little miracle, liefje.”

Your breath catches, as it so often did when he looks at you like that. Like you’re his entire universe. With so much pure adoration and love shining in those grey eyes.

“Our miracle,” you correct softly, cradling his calloused hand over your belly. “I couldn’t have done it without you. Not just supporting me … but giving me everything I could ever dream of.”

He opens his mouth like he wanted to protest, but you press on, needing him to understand how treasured he makes you feel.

“You don’t stop until I’m happy. Even when I get these raging, random cravings that probably seem crazy, you move heaven and earth to give me whatever I need. Most people would never ...”

“Neither of us is most people,” Max interrupts fiercely. He presses a searing kiss to your lips, then the swell of your abdomen. “You and our little one are my entire world. I’ll spend every day showing you how much I love you both, how grateful I am to have you in my life.”

Hormones raging, you pull his mouth back to yours, savoring the taste and feel of him surrounding you. When you finally part, you rest your forehead against his.

“In that case, you better rest up for tonight,” you tease. “I have a feeling that someone’s going to get a craving for sardines and waffles right around midnight.”

***

At nine months pregnant, you feel like a blissfully beached whale.

Your belly protrudes so massively that you can barely see your feet anymore. Simple tasks like tying your shoes or rolling over in bed have become awkward geometric obstacles. Max has to help you up from every chair or couch, his strong arms levering your frame into a vertical position.

Lingering in the paddock is no longer an option either. You’ve been gently but firmly ordered back home to Monaco to prepare for the baby’s arrival.

Thank goodness your nesting instincts are going full tilt — otherwise you might go stir crazy waiting for this little one to make their grand debut. You’ve rearranged and re-organized the nursery a dozen times, washed and rewashed all the tiny onesies and miniature accessories, and baked enough lactation cookies to feed an army of nursing mothers.

Really, there’s only one craving occupying your mind now …

The thump of shoes in the hall makes you look up eagerly. Max appears in the doorway of the sunlit nursery, loose waves of brown hair framing his face. The plain white tee stretches enticingly across his chest and shoulders, making your mouth water for an entirely different reason than food.

“Hey schatje,” he greets, eyes crinkling at the corners as he takes in your flushed cheeks. A knowing smirk tugs at one side of his mouth. “Were you just ... thinking about me?”

You shake your head adamantly, wincing as the motion makes your whole body ache in protest. “Maybe just a little. This particular craving is getting out of control.”

Crossing to you in two strides, Max cups your jaw and brings your lips crashing together in a searing kiss. His tongue sweeps demanding and possessive into your mouth, making you whimper faintly. That intoxicating masculine scent of fresh sweat, motor oil, and sandalwood surrounds you in an alluring cloud.

After all these years, just the taste and smell of your husband is enough to drench you in molten wanting. Baby or no baby, Max Verstappen is still the sexiest goddamn thing on two legs.

“Mmm, I know exactly what you need,” he rumbles against your neck, nipping a tingling path along your sensitive skin. “Luckily for you, I’ve got a free schedule all afternoon to help take care of this craving ...”

He scoops you into his arms effortlessly, cradling your heavy weight against his chest to carry you to the bedroom. You twine your arms shamelessly around his neck, luxuriating in the hard strength of his body against yours.

“Aren’t you worried about ... squashing the baby?”

“Not at all,” he deposits you carefully on the bed. Those bright grey eyes darken with blazing lust. “I’m going to take such good care of you and our little one.”

His hands and mouth seem to be everywhere at once — caressing, nibbling, and stroking every sensitive inch he can lavish adoring attention on. You keen softly when he dips his tongue into your navel, rubbing reverent circles over the tight swell of your belly.

“You’re so gorgeous like this,” Max murmurs, lips brushing the crease where your torso and bump meet. “So ripe and round and radiant with our child. My beautiful, strong girl ...”

All you can do is lie there gasping, overwhelmed in the best possible way. He strips you methodically, leaving a trail of scorching, openmouthed kisses over every newly exposed inch.

“My sexy little pregnant wife,” he husks, tongue dragging up the slick crease at the apex of your thighs. “Can’t resist this craving can you, liefje?”

His fingers plunge inside you, curling expertly as his mouth closes over your throbbing bud. You throw your head back shamelessly, mindless with pleasure as Max devours you.

So good, so unbearably good …

He ravishes you thoroughly, sending gushing waves of release crashing through your body over and over again until you’re gasping and quivering. Atoms of blissful satisfaction hum in your bloodstream as you float back into sweet oblivion.

An insistent nudge against your belly slowly rouses you. Max looms over you, hair deliciously rumpled and eyes glittering wickedly. “Did I satisfy that craving sufficiently? Or should I keep going?”

Your mouth curves in a greedy smile, hands gliding over his flexing shoulders and chest. “Again, please ...”

It had long since become a running gag around the paddock and team — before you were advised to stop flying. When you couldn’t be located, someone would joke that you must be off ravaging your utterly besotten husband yet again.

Max took the ribbing with surprising grace, grinning unrepentantly whenever his shirt collar revealed another blossom of lovebites discoloring the skin of his throat.

You really didn’t care about the teasing. You’re indulging an entirely healthy and normal craving — just a wife thoroughly appreciating her man.

“Can you believe people used to call this a punishment?” You giggle breathlessly one afternoon.

Max nips a stinging path along the soft skin of your inner thighs, tracing tantalizingly close to your heated center. He laves his tongue soothingly over the reddened marks, leering up at you from between your parted legs.

“Let them call it whatever they want. I’m just taking advantage of your hormones making you insatiable for me.”

“Mmm, well I can’t seem to resist your obscenely perfect body either,” you admit with a lazy stretch. “Maybe we really are being punished.”

One dark brow wings up eloquently as Max drags his eyes over you in a deliberately insolent perusal. Taking your leg in hand, he licks an achingly slow, filthy stripe up the crease where thigh meets hip.

You choke on a whimper, whole body jolting as he sucks a blossom of wet kisses into the satiny expanse of your inner thigh. Those bright grey eyes hold yours in wicked challenge as his clever tongue massages and swirls over your sensitized flesh.

“This certainly doesn’t seem like punishment to me,” he husks darkly. “Does it feel like punishment when I do this ...” His mouth moves higher. “Or this ...”

By the time he finishes torturing you into a quivering, needy wreck, you’re more than ready to beg.

“Please, Max!” You sob, bucking helplessly against the maddening sensations. “I need you, oh god I need you so bad ...”

He settles heavily over you, nuzzling your hair aside to trail searing kisses along your damp throat. “Then you shall have me. My needy wife can have whatever she craves ...”

It’s midway through one such shattering round of lovemaking that Max’s phone begins to ring shrilly. You try to disentangle, burning embarrassment tinting your cheeks, but he simply growls and clutches you tighter.

“Leave it!” He bites out, surging forward to recapture your mouth in a bruising clash of teeth and tongue between thrusts. “I’m busy ... satisfying … my wife ...”

After, as you lie tangled in a sweaty heap of satiation, you can’t resist asking with a wry smile, ��Was that another craving I just demanded you satisfy?”

Max props himself up on one elbow, thumb stroking idly along your abdomen as his piercing gaze roams over your flushed, disheveled form.

“Whatever my wife needs,” he responds huskily. Those burning eyes promise infinite carnal delights to come as they caress your body. “I’ll always crave giving her everything she desires.”

He stretches beside you, a blissful smile curving his lips as you snuggle up against his side to exchange lazy kisses.

You’ve got a sneaking suspicion this is one craving that might outlast the pregnancy ...

[seat-safety-switch]

Too many of my neighbours have gotten themselves caught up in a false idea of success. White picket fences. Two-point-three-five children. A career that advances. All of these things are impossible now, for a variety of reasons that all rhyme with the sentence "rich people said no."

That's what we in the engineering world call "a constraint." Engineers are used to rich people getting upset about things like properly bolted-on fenders, fully-welded roll cages, and not having a big ol' hole in the side of the space shuttle. They want to hold onto as much of their ill-gotten blood money as possible. Your job is to subtly undermine them, working around the specific letter of their wording to implement the best shit possible. This is because everyone knows that if anything goes wrong, your ass is the one that's getting in trouble instead of Uncle Pennybags.

So, how do we make irrelevant the fact that the limitless promise of capitalism is, at best, an illusion? Getting real weird with it is my usual choice. Human creativity can come up with any number of totally unprofitable but somewhat enjoyable endeavours that you can be doing, instead of work for The Man.

Sure, they're gonna catch you and yell at you for doing things like "spot-welding together some reclaimed yard-lantern batteries on your company-approved ergonomic productivity pod's work-surface." Take heart: HR had to learn a whole lot of words to write up that complaint. They are irreversibly changed by that encounter. Maybe one day, the trauma will resurface in a strange way, and they'll start collecting old tractor tires, building a model train layout, or throwing tinfoil-wrapped rocks at the Amazon drones charging on the overhead power lines. That can be your legacy. Now isn't that a lot better than having to remember how to maintain a lawnmower?

[ham1lton]

TEN THINGS F1 DRIVER Y/N L/N CAN’T LIVE WITHOUT — GQ.

— part of my maneater series ꕤ

Y/N (throwing her hat in the air with one hand and catching it in the other without looking): see? told you i could do it! not my only party trick.

Y/N: hi gq! i’m y/n l/n, formula one driver and i’m here to show you my ten essentials.

NUMBER ONE: IPAD

Y/N: first, has to be my ipad. this was my first big purchase and seeing my bank account being drained of that money almost caused a heart attack. but this bad boy helps me to organise my life, stops me from being bored on flights, keeps me in contact with my family and lets me write my notes. so yeah, thanks apple. also you guys should sponsor me.

NUMBER TWO: NOISE CANCELLING HEADPHONES

Y/N: i never used to travel a lot. when i was younger, my family couldn’t afford it so flying around a lot was a big shock to my system. obviously as in f1, drivers are required to fly to different races and it means i had to get over my fear of flying. these help a lot with that. these plus a spotify playlist made by my angsty teenage self will make me forget about the fact i’m flying. these are my favourite ones, i have multiple pairs just in case.

NUMBER TWO AND A HALF: MUSIC.

Y/N: i guess this sort of goes off the second one? but music. i keep trying to bribe the engineers to build a blue tooth radio in the car but to no avail. spotify has been my biggest supporter all of these years. i know i’m sponsored by them now but i have been using my account for almost seven years now? so my algorithm is perfection. it truly has helped me so much. i listen to music on the way to races, on the way back from races, in my house, outside my house, cleaning, cooking and even when i’m in the shower. yes, i’m a shower singer. once i get in there, i’m beyoncé!

OFF SCREEN VOICE: what was the last song you listened to?

Y/N: one second, let me see. it was the twilight soundtrack, in particular, decode by paramore. told you i was an angsty teen!

NUMBER THREE: EMERGENCY BAG

Y/N: okay this sounds bad, it’s not as much an emergency bag as in like medical supplies but more so like extra toothbrush, toothpaste, menstrual products, lotion and other stuff like that. i always carry this with me anywhere in case my suitcase goes missing. it has helped me and my friends out so many times so it’s definitely an essential for me.

NUMBER FOUR: HER CAMERAS.

Y/N: i picked up photography relatively recently and this was the starter camera that the guy in the shop recommended. so this is that camera. for this one, i vlog, which you guys might have seen and this is the camera i use for those videos. i actually don’t record my videos, one of my friends or family or colleagues or whoever will film and i will be in front of the camera. it’s my favourite part when i ask the camera person to reveal themselves and they do their own little introduction. i obviously provide the camera for it. which is this beauty right here.

OFF SCREEN VOICE: who has been your favourite person to film you?

Y/N: i have had a lot of people film me. my most recent being rihanna for my recent holiday vlog! so many people to the point that i genuinely don’t think i could choose a favourite. i mean, i’ve had my sister do it a lot so i guess i can choose her. she knows my angles best!

NUMBER FIVE: LIPGLOSS

Y/N: when i won my first championship and i kissed the camera, the amount of calls from makeup companies my manager received was actually obscene. i think i got so many comments on social media asking what makeup i use and how it stays on throughout the race! to be honest, i don’t always wear makeup but in the original video, i was wearing this fenty gloss. it’s in the shade fu$$y. so, yeah, at least no one can call me a gatekeeper! i always keep it on me. i feel a little more ready to face the world with lipgloss. now, i have my own fenty collection! so check that out.

NUMBER SIX: HER LUCKY SHOES.

Y/N: okay i know i say i’m not necessarily a superstitious person but these shoes have been with me from f3 until now. every race i’ve worn these, i’ve won. so i like having them around. i think they bring luck. i can’t wear them any longer as they’ve worn through the soles now. really annoying but we power through.

NUMBER SEVEN: WINGSTOP BLACK CARD

Y/N: i was really craving wingstop one night. so me and my sister were in london? i think and i vlogged our hunt for wingstop and they reached out to me to give me a black card. i know, isn’t it gorgeous? i was so happy. too bad i have to cut down on what i eat thanks to my nutritionist, but my siblings and friends love this thing.

NUMBER EIGHT: SKINCARE ROUTINE

Y/N: okay, so i’m trying to get more consistent with my skincare but it’s not necessarily working the way i want it to. however, i still stick to the basics. sunscreen, cleanser and moisturiser. i really like keeping my skincare on check as there is this unsaid rule that women have to wear makeup in their jobs and if i keep my skin looking good then i can skirt that rule. i love this cream in particular, it’s moisturising but very light on the skin. best of both worlds.

NUMBER NINE: NECKLACE

Y/N: this was given to me as a gift from my family when i turned eighteen. it was a necklace that i’d had my eye on for a very, very long time. they saved up for so long to buy it for me and it’s become my signature piece. i wear it around my neck constantly. it’s weird having it off my neck to show you.

(she fastens it around her neck quickly)

Y/N: now i feel normal again.

NUMBER TEN: MY PADDOCK PASS

Y/N: i am so bad with keeping my paddock pass on me. for people who don’t know what this is, this allows me access to the garage and things like that. i usually keep it around my neck because if its in my pocket or my bag i’ll forget. my assistant sometimes carries mine. i’m not going to show you my picture because it’s awful. i had woke up really early after no sleep and one of the staff had made me take the picture. now i am forced to wear this monstrosity at work. i keep it hidden as much as i can. last time, lando saw it and laughed so hard he cried so yeah.

author’s note: this was hard as i wanted to keep it as vague as possible so that you can relate it to your own maneater! i’m still taking questions/asks/requests so please send some in!

[creativevisinories]

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[robertreich]

Boeing Is Everything Wrong With American Capitalism

Excuse my language, but why is Boeing such a shitty corporation?

Their planes are literally falling apart in the sky.

At least six Boeing planes have had parts fall off this year — including an exit door in mid-flight. A whistle-blower has accused Boeing of a “criminal cover-up” of its safety failures.

But beyond this one company, Boeing’s descent is a case study in how American capitalism has become so rotten. Let me explain.

I’m old enough to remember when people used to say “If it’s not Boeing, I’m not going.”

But in 1997, everything changed when Boeing merged with McDonnell Douglas and became the only major maker of commercial aircraft in America. With no domestic rivals, it no longer needed to stay on the cutting edge of innovation.

Executives at Boeing who once specialized in engineering were replaced with Wall Street types who looked down on the engineers. One money-hungry CEO described those who cared too much about the integrity of Boeing’s planes, and not enough about its stock price, as “phenomenally talented assholes.”

To keep Wall Street happy, Boeing began spending billions on stock buybacks that pumped up the value of shares — money that could have been spent on safety and innovation.

It doled out hundreds of millions on campaign contributions and lobbying to lower safety standards, rake in massive government contracts, and boost its bottom line.

To cut costs, Boeing outsourced roughly 70% of its design, engineering, and manufacturing rather than rely on its experienced union workforce.

To further undercut its union, Boeing opened an assembly plant in South Carolina, a notorious anti-union state. Executives reportedly told managers not to move any unionized employees there.

This quest for profit resulted in massive quality control problems that were reported by engineers and machinists, but allegedly ignored by management. All of this inevitably led to the deadly safety issues Boeing faces today.

And because of Boeing’s monopoly-like power, it has been largely immune from any repercussions for its poor performance.

Boeing made it seem like it was punishing executives who led it astray by firing them, but still rewarded them with “golden parachutes” on the way out.

Folks, Boeing’s troubles should serve as a cautionary tale. It’s reflective of broader trends in our economy over the past forty years. Monopolization. Wealth siphoned off to rich shareholders at the expense of everyone else. Cutting corners on safety to save a dime. Bashing unions. All while spending big money lobbying the government.

Boeing may have become a shitty company, but that doesn’t mean we have to put up with it.

The government has the power to increase antitrust enforcement to bust up big companies — something that we are already starting to see in other industries.

It should also attach strings to government contracts and subsidies to ensure that private corporations are working in the best interest of the country, and not just their bottom lines.

It should ban stock buybacks, which were illegal before the Reagan administration, so profits are put back into improving the company, including the safety of products, rather than solely padding investors’ wallets.

Union power should be rebuilt, so that workers can once again act as a countervailing force to Wall Street.

And we should continue the fight to get Big Money out of politics.

It’s not too late to reverse course and chart a new flight path.

[mostlysignssomeportents]

How lock-in hurts design

Berliners: Otherland has added a second date (Jan 28) for my book-talk after the first one sold out - book now!

If you've ever read about design, you've probably encountered the idea of "paving the desire path." A "desire path" is an erosion path created by people departing from the official walkway and taking their own route. The story goes that smart campus planners don't fight the desire paths laid down by students; they pave them, formalizing the route that their constituents have voted for with their feet.

Desire paths aren't always great (Wikipedia notes that "desire paths sometimes cut through sensitive habitats and exclusion zones, threatening wildlife and park security"), but in the context of design, a desire path is a way that users communicate with designers, creating a feedback loop between those two groups. The designers make a product, the users use it in ways that surprise the designer, and the designer integrates all that into a new revision of the product.

This method is widely heralded as a means of "co-innovating" between users and companies. Designers who practice the method are lauded for their humility, their willingness to learn from their users. Tech history is strewn with examples of successful paved desire-paths.

Take John Deere. While today the company is notorious for its war on its customers (via its opposition to right to repair), Deere was once a leader in co-innovation, dispatching roving field engineers to visit farms and learn how farmers had modified their tractors. The best of these modifications would then be worked into the next round of tractor designs, in a virtuous cycle:

https://securityledger.com/2019/03/opinion-my-grandfathers-john-deere-would-support-our-right-to-repair/

But this pattern is even more pronounced in the digital world, because it's much easier to update a digital service than it is to update all the tractors in the field, especially if that service is cloud-based, meaning you can modify the back-end everyone is instantly updated. The most celebrated example of this co-creation is Twitter, whose users created a host of its core features.

Retweets, for example, were a user creation. Users who saw something they liked on the service would type "RT" and paste the text and the link into a new tweet composition window. Same for quote-tweets: users copied the URL for a tweet and pasted it in below their own commentary. Twitter designers observed this user innovation and formalized it, turning it into part of Twitter's core feature-set.

Companies are obsessed with discovering digital desire paths. They pay fortunes for analytics software to produce maps of how their users interact with their services, run focus groups, even embed sneaky screen-recording software into their web-pages:

https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/

This relentless surveillance of users is pursued in the name of making things better for them: let us spy on you and we'll figure out where your pain-points and friction are coming from, and remove those. We all win!

But this impulse is a world apart from the humility and respect implied by co-innovation. The constant, nonconsensual observation of users has more to do with controlling users than learning from them.

That is, after all, the ethos of modern technology: the more control a company can exert over its users ,the more value it can transfer from those users to its shareholders. That's the key to enshittification, the ubiquitous platform decay that has degraded virtually all the technology we use, making it worse every day:

https://pluralistic.net/2023/02/19/twiddler/

When you are seeking to control users, the desire paths they create are all too frequently a means to wrestling control back from you. Take advertising: every time a service makes its ads more obnoxious and invasive, it creates an incentive for its users to search for "how do I install an ad-blocker":

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

More than half of all web-users have installed ad-blockers. It's the largest consumer boycott in human history:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

But zero app users have installed ad-blockers, because reverse-engineering an app requires that you bypass its encryption, triggering liability under Section 1201 of the Digital Millennium Copyright Act. This law provides for a $500,000 fine and a 5-year prison sentence for "circumvention" of access controls:

https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones

Beyond that, modifying an app creates liability under copyright, trademark, patent, trade secrets, noncompete, nondisclosure and so on. It's what Jay Freeman calls "felony contempt of business model":

https://locusmag.com/2020/09/cory-doctorow-ip/

This is why services are so horny to drive you to install their app rather using their websites: they are trying to get you to do something that, given your druthers, you would prefer not to do. They want to force you to exit through the gift shop, you want to carve a desire path straight to the parking lot. Apps let them mobilize the law to literally criminalize those desire paths.

An app is just a web-page wrapped in enough IP to make it a felony to block ads in it (or do anything else that wrestles value back from a company). Apps are web-pages where everything not forbidden is mandatory.

Seen in this light, an app is a way to wage war on desire paths, to abandon the cooperative model for co-innovation in favor of the adversarial model of user control and extraction.

Corporate apologists like to claim that the proliferation of apps proves that users like them. Neoliberal economists love the idea that business as usual represents a "revealed preference." This is an intellectually unserious tautology: "you do this, so you must like it":

https://boingboing.net/2024/01/22/hp-ceo-says-customers-are-a-bad-investment-unless-they-can-be-made-to-buy-companys-drm-ink-cartridges.html

Calling an action where no alternatives are permissible a "preference" or a "choice" is a cheap trick – especially when considered against the "preferences" that reveal themselves when a real choice is possible. Take commercial surveillance: when Apple gave Ios users a choice about being spied on – a one-click opt of of app-based surveillance – 96% of users choice no spying:

https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

But then Apple started spying on those very same users that had opted out of spying by Facebook and other Apple competitors:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Neoclassical economists aren't just obsessed with revealed preferences – they also love to bandy about the idea of "moral hazard": economic arrangements that tempt people to be dishonest. This is typically applied to the public ("consumers" in the contemptuous parlance of econospeak). But apps are pure moral hazard – for corporations. The ability to prohibit desire paths – and literally imprison rivals who help your users thwart those prohibitions – is too tempting for companies to resist.

The fact that the majority of web users block ads reveals a strong preference for not being spied on ("users just want relevant ads" is such an obvious lie that doesn't merit any serious discussion):

https://www.iccl.ie/news/82-of-the-irish-public-wants-big-techs-toxic-algorithms-switched-off/

Giant companies attained their scale by learning from their users, not by thwarting them. The person using technology always knows something about what they need to do and how they want to do it that the designers can never anticipate. This is especially true of people who are unlike those designers – people who live on the other side of the world, or the other side of the economic divide, or whose bodies don't work the way that the designers' bodies do:

https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model

Apps – and other technologies that are locked down so their users can be locked in – are the height of technological arrogance. They embody a belief that users are to be told, not heard. If a user wants to do something that the designer didn't anticipate, that's the user's fault:

https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

Corporate enthusiasm for prohibiting you from reconfiguring the tools you use to suit your needs is a declaration of the end of history. "Sure," John Deere execs say, "we once learned from farmers by observing how they modified their tractors. But today's farmers are so much stupider and we are so much smarter that we have nothing to learn from them anymore."

Spying on your users to control them is a poor substitute asking your users their permission to learn from them. Without technological self-determination, preferences can't be revealed. Without the right to seize the means of computation, the desire paths never emerge, leaving designers in the dark about what users really want.

Our policymakers swear loyalty to "innovation" but when corporations ask for the right to decide who can innovate and how, they fall all over themselves to create laws that let companies punish users for the crime of contempt of business-model.

I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/24/everything-not-mandatory/#is-prohibited

Image: Belem (modified) https://commons.wikimedia.org/wiki/File:Desire_path_%2819811581366%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en