#been using meme images for lighting/color studies and it's been fun

[mothcpu]

cirno day ‼️

[strawberista]

⚅ — @kingsmedley asked: — ⚅

⚅ — 🎈 — ⚅

Character Study Meme

🎈 Thing they are most thankful for.

— ★ ⚄ ★ —

Hanekoma took a step back and craned his neck to gaze up at the art scrawling across the side of the building. The colors were loud and the design exaggerated, even for his usual work, but it brought a smile to his face. He didn't get to let loose and just have fun with something too often, so he'd wanted to challenge himself to break out from his own mold. It had come out well.

His usual imprint was laced over the image when some racket caught his attention. There were some kids in an alley nearby, sounded like, horsing around and making a mess of some garbage bins. It should have been a cue to leave, but their bickering was giving him more ideas and sending him into a new creative spiral. He listened to them a little longer, just leaned up against the wall, and he began crafting lyrics in his head. A beat. A melody. Nothing concrete, but a small sample in his mind that he could use later. Cute kids. Great ideas, even if they were still a little messy.

He finally stood upright as he heard their voices drawing nearer and made his way out of the alley. He could just hear the excited exclamations as they rounded the corner just a moment after he'd gone and caught sight of the new piece. It sent a shiver down his spine, the thrill of their reaction, of the change he could feel taking place in them even from this distance. His work was becoming more frequent again, and after such a long break he had so much more he wanted to give. Even as he made his way back to the café, he passed someone on the street carrying the comeback merchandise he'd recently released. Just seeing it lit a fire in Hanekoma's gut, one that spread and warmed his whole body.

And as he made his way into the main thoroughfare of the Scramble Crossing, Hanekoma's eyes panned up to the display hanging above the street and Gatito's logo splashed onto the screen to advertise the dwindling dregs of his comeback event. And he felt so grateful. Not for the attention he had garnered, but for his ability to create. For his imagination and his creativity, for his perseverance to work on the skills that got him this far. He realized that this one element has gotten him through every single hardship in his life, from writing poetry in high school to painting the walls of Shibuya as a struggling youth. Every part of himself was wrapped up in it and had bloomed under the light of his creativity.

He was so thankful that he had it.

He took a deep breath, a wide grin spreading over his lips and flashing all of his teeth as he reached up into the brilliant blue sky. He was sure he was getting stares from passersby, but at the moment he couldn't care less. He felt full, complete, made whole by the force that drove him forward every day. As he brought his hands back down, he ran them along the back of his head and down along his neck, filling his lungs with another deep breath of fresh air. He just soaked in the moment, and in the world he'd created, the music that resided in his chest pouring in from those around him. It was so beautiful. He couldn't wait to see Joshua and share the light that had filled his soul.

[gjdraws]

2020 Creator Wrap: Favorite posts

Rules: It’s time to love yourselves! Choose your 5 (or so) favorite works you created in the past year (fics, art, edits, etc.) and link them below to reflect on the amazing things you brought into the world in 2020. Tag as many writers/artists/etc. as you want (fan or original) so we can spread the love and link each other to awesome works!

Thank you for the tag @dead-end-street and @mangobone <3

Oooof 2020, or what essentially became my introduction to kdramas? And tbh TVn’s Stranger/Secret Forest really broke my art block. I hadn’t drawn for essentially 6 months, and then bam! Cho Seung-Woo and Bae Doona stole my heart, my muse and introduced me to a small and charming fandom.

1. Kingdom trio: I love this because it was unplanned - sit down, sketch, paint it in. It encapsulates the show so well (in my humble opinion tbf), and was made in 2 hours flat. The two color palette is something I’ve been trying to work with for a loooong time. Also Bae Doona is HARD TO CAPTURE.

2. No Respect for Authority: On to Secret Forest art lol, which tells you about the breaking of art block. The stances of these two is something that I’m pleased with because while it’s similar to the referenced promo image, Bae Doona’s attitude in the original is more bored, but here she looks more purposeful. Like a 'don’t mess with us' vibe, compared to the BTS promo shot. I think this is the closest I came to capturing Yeo-Jin ;__; Art nerdery here, but the light CMYK palette with the highlighting pink/yellow lines just kills me still. This palette is one of my favourites, but Istill manage to bomb it every so often lol. I think it works well here to soften the two with pink but also lend the image an energy with the yellows against all that harsh navy blue.

3. Body Language: YES HELLO THIS MAY BE MY FAVE PIECE OF THE YEAR. And I forever regret not having time to color it yet. It was a pain and a half imagining Yeo-Jin and Si-Mok’s first kiss in a realistic way. They both approach physical contact and boundaries so differently. This one speaks to their body languages and I love how it tells a story in a single image. Kind of inviting the viewer to imagine a before and after - what happened to lead them here, and what happens after this snapshot in time. To capture ‘middle moments’ like this, it’s the dream really. With color and mood lighting it would have been so much richer, but maybe next time.

4. Rooftop Kiss: This was a quick speedpaint, and some wish fulfillment hehe. It began as a lighting study, as the suuuper sketchy city backdrop will show. The real fun began with transplanting a kissing Si-Mok and Yeo-Jin into the scene. The moonlit blues against the warm city worked in the episode to highlight Yeo-Jin’s unhappiness and distance from Si-Mok but the composition of the kiss makes it work with the vibe of a secret, moonlit kiss in spite of the cold blues. I should rly work on doing more color studies for this show.

5. Entanglements by Archeryian: This may not be every one’s cup of tea (art for fic is so personal because everyone imagines it differently in their heads?). But the morning gone-for-a-walk feeling in this was something I think I got successfully, right down to the wet sand. Also this was done entirely in brushpen on paper! Traditional work is something that I really got back into with Secret Forest art.

Super late to the party with this ask meme, so apologies if you've already been tagged (and please let me know if you want to be untagged). Also no pressure to do this btw:)

@leukaraii @cuddlybitch @cupcakesandtv @beingjanee @hachinana87 @deheerkonijn

[shirophantomvox]

Hi! It's me your favorite anon lol. I hope you rest well and stuff :) I really liked the idea of Keith lighting the flame at the Kral Zera and then giving his speech. So, the q I have this time is what do you think of Lotor's nanny, Dayak? I feel like she definitely has shown us a few things about galra culture like 'Palenbol' and the meaning of Vrepit Sa. I really enjoy you takes on stuff so I wanna know what you think about her and ALSO if you have any headcanons on the Druids :D tysm!!!

Yes, thank you for this question anon! I am happy that you like my writing! The questions you’ve asked here are very interesting especially about the Druids. As always, feel free to send me any more questions you may have!

Ps i’m sorry if the grammar isn’t correct. I’m very tired.

 I’ll start with Dayak first. 

 Dayak was introduced in the episode “Bloodlines”. We, the viewers, see that both Keith and Lotor find out interesting information about their heritage. Keith discovers his mother is galra (and to a human that is a BIG deal) and Lotor finds out that Oriande is a real place. I just want to say that Lotor’s reaction to Dayak calling him was the funniest reaction I’ve seen coming from him as shown in this meme.

When Lance was rubbing it in his face that he had a nanny...made me laugh even more. Lance saw a change to make fun of Lotor and ran with it. At first, I didn’t understand why he reacted that way when he saw Dayak but then it made sense. Especially with males, it seems like when they are around someone they really, REALLY like or their significant other, they try to maintain this image of the “biggest buffest guy around” and must maintain a tuff image. When he saw Dayak, I’m sure he reacted that way because he didn’t want her to say or show anything that would humiliate him in front of his girl and the team. You know? Nothing too crazy but what if she showed everyone his toddler pictures or something? THAT would have been so hilarious...not for him though. That awkward exchange between Dayak and Lotor reminded me of the American teen and young adult dating stage where the date meets the other’s parents and hopes to God, they don’t say anything to humiliate them. Dayak is the woman that was responsible for training and teaching Lotor the ways of the Galra so he could rule the empire like Zarkon. Given Lotor’s curiosity about Honerva, he swivels around his teachings and constantly asks Zarkon about her. Although Dayak appears to be a tough teacher, she is probably one of the people that he is close to since she was always there while he grew up. 

 With palenbol and the whip, I’m assuming that Lotor wasn’t hit with the whip at all and here’s why. Whenever Hunk talked out of turn, she hit him and yelled “palenbol!” . When Lotor was a kid and asked Zarkon where his mother was and other questions; Zarkon told her to teach him discipline and to never talk out of turn. If this head canon is somewhat true, it’s because she saw a young child whose father was a maniac and didn’t think it was right to hit a child (for no reason) just because he was curious and asked quetsions. Who knows? Maybe she treated him as a son of her own...Honerva wasn’t around...or was she? Therefore, Lotor has such a rebellious attitude and didn’t hesitate to argue with Zarkon because of the unique teachings of Dayak. 

 What I am trying to say is Dayak didn’t teach Lotor the way Zarkon wanted her to so that is why he turned out the way he did; very rebellious and did things his way. 

 I think Vrepit Sa is a greeting the Galra use whenever they see each other. We see in the show that the Galra only say this whenever their leaders give them commands and they respond with Vrepit Sa, also meaning yes ma’am or yes sir. 

NOW, onto the druids headcanon. This, by far, is the most interesting head canon I have completed because since the beginning of the show I’ve always wondered what they are. I saw a while ago that a Tumblr user suggested that the Druids had to be Magical Alteans like Alfor and Honerva. Or they could be products of the creatures from the rift. But seeing how Honerva’s skin color changed after the rift, I believe these were Alteans that were attacked by the creatures when they were studying the rift on Daibaazal. We see that the Druids can disappear in the blink of an eye, they can shoot purple electricity from their hands, they are purple, and are just as dangerous as Haggar. We didn’t know what the Druids looked like underneath their masks and hoods until we met Macidus.  When Macidus said to Keith “Your hand is looking much better” I immediately said: “He’s a druid?!”. When I tell you, I was shook; I was! This still raises the question of, if he is green, why isn’t his face and arms purple? Maybe the animators forgot about that? In the episode “Shadows”, we see Macidus come in to talk to Haggar and we know it's him because the subtitles say so.  The Druids seemed to be more loyal to Haggar than to Zarkon. When Zarkon was trying to find the black lion, one druid said that Haggar didn’t want them to overpower him and he was flung into space. Haggar is truly the Druid’s master because she gives them quintessence and guidance. Haggar is the reason why Zarkon is still alive and running rampant through the skies because she is providing him power to search for the black lion. 

 Overall, the druids aren’t robots; they were once humans that were either victims of the rift invasion or sick Alteans that were fed quintessence. Thanks again for this question, anon! I hope I answered it! As always, feel free to send me any more questions you may have!

[comicteaparty]

February 24th-March 1st, 2020 CTP Archive

The archive for the Comic Tea Party week long chat that occurred from February 24th, 2020 to March 1st, 2020.  The chat focused on Whispers of the Past by Crona J.

Featured Comment:

Chat:

Comic Tea Party

BOOK CLUB START!

Hello and welcome everyone to Comic Tea Party’s Book Club~! This week we’ll be focusing on Whispers of the Past by Crona J.~! (https://www.webtoons.com/en/challenge/whispers-of-the-past/list?title_no=191366)

You are free to read and comment about the comic all week at your own pace until March 1st, so stop on by whenever it suits your schedule! Discussions are freeform, but we do offer discussion prompts in the pins for those who’d like to have them. Additionally, remember that while constructive criticism is allowed, our focus is to have fun and appreciate the comic! Whether you finish the comic or can only read a few pages, everyone is welcome to join and chat with us!

DISCUSSION PROMPTS – PART 1

1. What did you like about the beginning of the comic?

2. What has been your favorite moment in the comic (so far)?

3. Who is your favorite character?

4. Which characters do like seeing interact the most?

5. What is something you like about the art? If you have a favorite illustration, please share it!

6. What is a theme you like that the comic explores?

7. What do you like about the comic’s story or overall related content?

8. Overall, what do you think the comic’s strengths are?

Don’t feel inspired by the prompts? Feel free to discuss anything else that interested you!

FeatheryJustice

So far, first impressions, holy cow the art is amazing.

Ash🦀

1. My favorite part about the beginning was the style. It immediately drew me in how everything was lovingly rendered in color that made me feel like I was seeing the world for the first time. It made me want to paint, too! 2. When we first see the man. Whoo buddy. Whoooooooo buddy. That was... a finely sculpted painting there. I could’ve framed him and hung him on my wall if the artist would let me. WHOOOO BUDDY. 3. My favorite character so far is Martel. I don’t write them often, but I love seeing kids in media, and I love the design of her hair. I know it’s a random thing to make me like her but I just... really like her hairstyle. She’s cute, and I’d guess she’ll be a breath of much-needed light air later in the story. 4. Mystery man and Martel are precious. 5. I point to answer 2 here. That lovingly sculpted chest? My heart was a-flutter I tell you what. 6. The art style is just... SO LOVINGLY RENDERED. The quiet moments of baking bread juxtaposed against a chaotic battle was SO. GOOD. Aaaaaah Could also be that that particular part is my favorite part of making bread so it was extra special aaaaaaah 7-8 I haven’t seen enough of the story to answer these yet! But the art is banging and I can’t wait to read more. Subscribed.

Eightfish (Puppeteer)

I've read this before and the art and story aren't really my thing. Since critique is allowed I could give art comments if CronaJ would find that kind of thing helpful? But even though I won't be following the story I was still impressed by how much care the author puts into it. Both from looking at their comic and from reading their comments on this discord and on the tap forum it's clear they've put a ton of effort into the art and story, and haven't cut any corner.s And all the panels are so rendered. I wonder how long it takes to draw a page?(edited)

Cronaj (Whispers of the Past)

Hey everyone! I'm the artist and writer of Whispers of the Past. I want to thank you all for your kind comments and observations so far. It really means a lot to me to hear what others think of this heartfelt project. I know that the story is in the beginning stages right now. But I'm looking to post the end of the first chapter this week, so hopefully a bit more will be revealed soon. Please feel free to ask me questions about anything, or (to answer @Eightfish (Puppeteer)'s question), to offer critiques for how I can improve what I'm doing.(edited)

Cronaj (Whispers of the Past)

@FeatheryJustice & @Ash🦀 I'm glad you enjoy the artwork. The painting process is probably what takes me the longest when it comes to pages. In response to @Eightfish (Puppeteer)... It takes me around 30-40 hours per page, and I try to post 2-3 page updates. Obviously, the amount of time spent per page varies depending on several factors, such as: the number of panels, the level of complication of poses, how many characters/background elements there are, and sometimes just whatever weird reason my brain isn't working that day ^^; So for my average 5-7 panel pages, they typically take longer than, say, a full-page spread. @Ash🦀 I'm so happy that the first few pages pulled you in! I spent a lot of time deciding on how I wanted to draw those panels, and what style to use, etc. I actually redrew the first 3 pages at least 5 times before settling on them as they are. And, you can hang and frame the image of our male MC if you want, haha, I actually don't have prints of it, but it is something to consider That particular panel was a one-page spread, so I was able to dedicate a bit more detail to it. Maret is a worthy favorite character. She is too pure and precious, and she just wants to make friends with everybody. Even when the "strange man" is kind of curt and unfriendly to her, she wants to befriend him. Also, I am SO unbelievably glad that you picked up on the juxtaposition in the bread-making scene! Ahhhh! I had a lot of fun with that one

FeatheryJustice

1. The Pacing, I love slow starts to comics because I get to absorb it and learn more. 2. Favourite Moment? Dude trying to climb out the window and failing. That was really funny XD 3. Mysterious dude from the water of course. He has pointed ears, you know something is up. 4. I like Maret and the mysterious man, it seems like a child being like 'this is new and I want to learn more' Also thank you for not writing a grating child character. They sometimes turn up too pure to be real, or too grating because they are too real. Maret at least has that nice balance of a healthy child will not acted spoiled but still want things because child like the scene where she was shoo'ed out of the room. 5. I think we talked about htis a long time ago, but I love the way you draw hands and feet! 6. Nothing so far, not sure where the story will head so I can't answer this. 7. I like the start of the mystery and the slow ramp up. We are just getting comfortable and I'm sure we are going to get rocky soon! 8. Art, from seeing Cronaj spend so much time on it, it's freaking amazing. I can almost feel the characters come to life.

Also on a side note, I want Maret to hear from the Conch shell (As a memey joke) "Under the sea, under the sea" XD

(Mysterious man has red hair, I wouldn't be surprised he turned out to be a mermaid XD Sorry I'm just on slight crack theory mode right now. He didn't sell his voice though)

Cronaj (Whispers of the Past)

When I was first writing and planning this comic, I was a little scared about how slow the start was, but I'm glad that it has been interesting despite the slow nature of the exposition.

2. Favourite Moment? Dude trying to climb out the window and failing. That was really funny XD

@FeatheryJustice Accurate! He's kind of an idiot, and he panics over nothing. For Maret... I actually based her character partially off of my two younger sisters, so that might be a lot of what contributes to her personality and realism. We did talk about hands and feet before! I love drawing hands, because they are so expressive and complex, but hate drawing feet because they are complicated. But I did study from life to draw Maret's feet, because I felt like I would mess it up otherwise ^^;

Hahahaha! I could definitely make an edit of that, tbh.

FeatheryJustice

That would be a funny joke panel if you ever want to do one. XD It's like replace the diaolgue memes XD

Cronaj (Whispers of the Past)

And I was partially making a mermaid joke when I had the reference to mermaids in the comic because he is a redhead

Definitely an idea....

I would title the episode "Whispers of the Crack"

FeatheryJustice

OMG YES I would love to see that XD

Cronaj (Whispers of the Past)

I have a WotP meme folder on my computer already

carcarchu

1. What did you like about the beginning of the comic? Mystery man pretty 2. What has been your favorite moment in the comic (so far)? i liked the part where maret was listening to the conch for mermaids, had a lovely magical charm to it 3. Who is your favorite character? mystery man 4. Which characters do like seeing interact the most? not too many interactions so far but maret and the mystery man were cute 5. What is something you like about the art? If you have a favorite illustration, please share it! the sunset scenery had a nice vibe

also i can see why people were saying it reminded them of ruroni kenshin, mystery guy especially with his hair up and on the cover image is reminiscent of kenshin but storywise doesn't remind me of it at all

carcarchu

I have some critiques that i'll cover in case you don't want to see them. SPOILER The anime-ish emotes (the blush and the anger vein) to me clash against the realistic artsyle and detracts from the moments, some more subtlety with them would be appreciated. And Maret doesn't really look like a child to me, her face is very mature so it makes her look older than she is. Moreover the 3 characters that have been introduced thus far have very similar facial features. For maret and agatha they are siblings so it makes sense but the mystery man is (presumably?) not related to them so i'm not sure if that's intentional. In any case more facial diversity would be appreciated going forward (if it's just your style that's fine too). And this is a really small nit-pick but the first panel of chapter 6 has horse hooves with the sfx thump thump thump. In my opinion this sfx should be clip clop clip clop END SPOILER

Cronaj (Whispers of the Past)

@carcarchu Thanks for the notes! I actually had a hard time deciding how to portray blush noticeably in a more realistic style, haha, but I can definitely see why it's jarring. Do you have any tips for how to depict blushing without anime emotes? I would just make it more reddish/pink, but it always looks weird to me (or too unnoticeable). As for Maret... She looks like a child to me? She's six, so she isn't quite a toddler, so I don't know if that changes your perception of her. She actually resembles my youngest sister a great deal, and my youngest sister was 5, almost six, when I designed her. (I just looked through the pages again, and there's maybe one panel that I think she looks slightly older in, so if anything, I'll try to fix that panel.) So yes, obviously Agatha and Maret look very similar, hahaha. They are biological sisters, so that makes sense. There will be at least two more characters introduced that are also related to them (and look fairly similar as well) and one character who will be mentioned who is also related and looks just like Agatha. Other than that, Izrekiel does look somewhat similar, I suppose, but it might also be partially that he canonically has a very feminine face as opposed to other male characters to be introduced later. It could be that and also a bit as a result of my style. I'm not sure. Ahhhh, sound effects! I also struggled with deciding what to do here. I wanted to do something different than "clip clop," mostly for a stupid personal hang-up. (I don't know why, but "clip clop" always looks so comical to me.) But if it helps translate the sound better, I might just have to bite the bullet and change it. Thanks for your feedback! Even if I don't agree with all of it, it does help me to take a closer look at what I've done with some different eyes. (edited)

carcarchu

That's fair! You don't have to accept anything just my thoughts (i hope nothing i said was too harsh) for me thump thump is a dull sound whereas clip clop or clippity clop is a sharper and harsher sound

Cronaj (Whispers of the Past)

yeah, I think you're right about that

thump is more like a heartbeat

or someone falling on carpet or something

carcarchu

and as for the blush question i think there are ways to depict a similar emotion without relying on the blush itself as a short hand like the softening of the eyes, the shape of the eyebrows, looking down and heck even body language can help with this. expression is more than what is shown on just the face

Cronaj (Whispers of the Past)

Thank you. I always feel like my characters look too stiff, like mannequins. ^^; I'm probably not going to completely redraw any old panels at this point, but I might make a few alterations to these panels to make it more consistent with later panels down the line.

carcarchu

i also noticed that a lot of your panels are the characters looking straight towards the "camera" and i would appreciate more varied angles and perspectives

Cronaj (Whispers of the Past)

Particularly with the first ten pages, that is certainly true

I got that note before, but I didn't redraw every panel, only some which looked particularly bad.

carcarchu

personally i never edit old chapters unless i 1. forgot to draw something important 2. there's a huge typo 3. it's missing a panel

any critique you can just keep in your heart and implement if you choose to do so moving forward

keii'ii (Heart of Keol)

2. I really liked "what if it's mama?" - a lot of hints condensed there: family history, how the topic of deaths/ disappearances are handled around children (either in that family specifically, or in that culture), and also a moment that shows a glimpse of Agatha's sisterly love instead of having the readers assume it.

snuffysam (Super Galaxy Knights)

Really loving the comic so far! Right now, I'm most interested to learn about this family situation. I'm guessing their mother is dead or missing, but what about their father? I suppose his clothes were still in the house so maybe he just went out? Or maybe they're both missing and it was just fairly recent?

Also, the paint-y style of this comic is just incredible

Cronaj (Whispers of the Past)

https://media.tenor.com/images/878a64d90a1139bcb1e863ee29bfa929/tenor.gif

I'm so happy that you guys picked up on the clues about their mother. It alludes to some pretty plot heavy stuff that very few people have really commented on so far.

eli [a winged tale]

Oooh I’m so excited for your story Cronaj! Here are my answers~ 1) I love the beach scene! Maret with the shell is adorable and you established their relationship right away 2) Fav moment is probably the scene transition to our lad waking up with Agatha going about her day. It’s very peaceful and I’m a sucker for slice of life stuff. 3) Can’t pick just yet~ I like Agatha as a solid protagonist though. 4) More Agatha x mystery man please 5) I loooove the illustration aesthetics. Bold colours! 6) haven’t gotten to the core theme yet I’m sure but first impressions/meeting are always exciting. 7) I’m excited for what is to come. Can’t wait for the call to adventure. 8) Strength is definitely the art - beautiful and bold. Keep up the wonderful work!

Cronaj (Whispers of the Past)

@eli [a winged tale] Woah!!! You're the first person I've heard say that they like Agatha! She's mah girl! (And don't you worry, there will definitely be a lot more Agatha x Mystery Man ) Thanks for participating

eli [a winged tale]

she’s a solid sister!

sagaholmgaard

1. What did you like about the beginning of the comic? I like how the intro had a nice balance between art and text. Usually if there’s a lot of text on the first page I can get deterred from heading a comic, but here I think it worked really well! And the loverly painting of the ocean sunset also reeled me in and fit really well with the poetic text! 2. What has been your favorite moment in the comic (so far)? ”He’s the prettiest man I’ve ever seen!” LOL (and she’s right too…) 3. Who is your favorite character? I like the kid! But I’m excited to learn more about the other characters as the story goes on! 4. Which characters do like seeing interact the most?
I liked Agatha and Mystery Man interacting, it felt very natural and I’m curious to see what comes of it. But the dialogue felt pretty strong which I gotta applaud 5. What is something you like about the art? If you have a favorite illustration, please share it! The beautiful shot of Mystery Man on the beach of course, lol! I love the way the hair is rendered, it really feels like it’s has weight and is spread out in the sand, if that makes sense? 6. What is a theme you like that the comic explores? It seems like it will explore a lot of interesting themes in the future, such as grief and finding where you belong, so again I’m interested to see what the story brings! I’m sure it’ll be good no matter what :D Overall I like what I’ve read so far! It’s not the type of art style I usually gravitate towards, but I can tell a lot of love is going into rendering and I think we’ll be seeing Crona’s art improve a lot as the story goes on, which is always exciting to see!

RebelVampire

What I like about the beginning of the comic, which also goes for what I like about the art in general, is the attention to detail in the background colors and lighting. I've never seen such a beautifully rendered (what I assume is) a sunset. It really makes everything have this great almost mystical atmosphere to it. In general, though, the art so far is definitely the comic's strength because you can see the sheer passion in every drop of it. My favorite moment so far is when Maret gives Izrekiel some flowers and then drags him off and he's just meekly protesting. It was both cute and comedic and the preciousness hurt my heart. This is also why this is my favorite pair of characters interacting so far. I think the age gap combined with the context of Izrekiel's situation is gonna lead to lots of awkwardness that I look forward to. As for fave character, though, I would have to go with Agatha right now. I don't know what it is about her, but everytime I see her I feel like I'm looking at an old soul. Like maybe someone who still has a lot to learn about the world, but is wise beyond her years in other regards. And it makes her a captivating character for me.

While I'm not sure if this will be an overall theme throughout, I like that the comic starts to deal with the theme of loss and hope. On one side you have Agatha who just kind of accepts loss and deals with it, and then you have Maret who just lives on in hope. And I kind of feel they represent two dynamic sides to the issue about whether its better to cling to hope or just move on and deal and how both can be harmful if not expressed in the correct way. As for overall story content, while we're not that deep in, I do like it starts with a multitude of mysteries cause mysteries are always great for making ppl want answers

Eightfish (Puppeteer)

Since Crona said they were good with art critique: The main thing I noticed when I first saw the art was that, though lovingly rendered, the characters' faces and bodies are kind of stiff. They don't really scrunch up their eyes and faces when they emote- it's mostly just the eyebrows (this was especially noticable when Maret was crying, or on the latest page, first panel, where Agatha's face doesn't really match her body language or words). And characters often don't seem to twist their bodies as much as they should. Oh- also the same camera angles of faces and bodies are repeated a lot. Front, 3/4, and profile. It'd be cool to see some shots with foreshortening from above or below the characters. Also the lighting is pretty diffuse- the characters seem to be shaded about the same way, and with the same colors, regardless of the lighting situation. I can still tell where the light is coming from, because there are those strong bright highlights in the direction of the light, but other than the bright highlights everything else seems to be shaded as if there was another light source coming from straight ahead. Also, sometimes characters seem to lose their shadows? Like on this page https://www.webtoons.com/en/challenge/whispers-of-the-past/ch-1-what-the-waves-left-behind-pt-3/viewer?title_no=191366&episode_no=4 where Agatha doesn't cast a shadow on the man, or this page https://www.webtoons.com/en/challenge/whispers-of-the-past/ch-1-what-the-waves-left-behind-pt-8/viewer?title_no=191366&episode_no=10 where they're running.

Those things being said though, I was still very impressed by the sheer amount of effort put into this comic. 100 hours/ update is absolutely insane. And you pay so much attention to the inanimate objects of this world. It makes the story feel grounded. About what someone else said: I agree that the cartoonish blush looks out of place. But I disagree about Maret- I think she does look like a child. 5. Favorite illustration? Definitely Agatha's hands when making dough. Not a critique but just a question: I was confused on the location of the story. Where is this?

Cronaj (Whispers of the Past)

Ooof. Finally got a chance to sit down and respond to all these comments. I keep rereading them over and over again, so thank you so much for sharing your thoughts everyone! I've noticed a few themes with what people have commented so far: Maret is most people's favorite character, the panel of Izrekiel on the beach is also very popular, and the theme of loss/grief is apparent to the readers (which I'm very happy about.)

@sagaholmgaard I'm glad that you mentioned the theme of "finding where you belong" too, because it is and will be a very prevalent theme in the comic. And reading your comment about how the dialogue seems natural made my day. I used to worry about how the dialogue came off constantly, and to hear that it's strong is so encouraging.

@RebelVampire As is expected, your comments are very thought-out. The interaction between Izrekiel and Maret after he falls from the window is one of my favorite moments so far as well. I'm happy that Izrekiel's behavior came off as meek in this scene, because that is one of the defining traits of his personality. I'm glad for another Agatha fan! She is such a fun (and difficult) character for me to portray. There are so many layers about her that even I am still discovering. She is definitely an old soul, and he experiences growing up have definitely matured her beyond her years. As I mentioned before, the theme of loss is definitely a major theme of the comic overall. And hope as well, since I think the two are very connected.

Cronaj (Whispers of the Past)

@Eightfish (Puppeteer) Thank you for offering your critiques! Character stiffness is definitely one of my major problems that I'm working at. I definitely see what you mean about Agatha's face in the latest update. Her eyebrows look painted on (pun not intended). I have been looking forward to having some more dynamic poses, especially foreshortening, but I do find it somewhat difficult when most of what the characters are doing so far are standing, sitting, talking, and maybe doing something with their hands. ^^; Hopefully, in the future, when more "action" happens, it will be easier to do this. As for bird's eye or worm's eye shots, I'm not gonna lie, I struggle with them so much. I had two bird's eye panels, and those took so much time, and I still don't know how I feel about them. If you have any tips for exercises, I would be so grateful. (Finding reference isn't always possible.) I also would love some tips/resources on how to get better at lighting. Again, lighting reference isn't always possible for specific panels, so it would help me a lot to learn how light works in general. OOOOOOF! I don't know how I missed the lack of shadow on Izrekiel in that panel. That was 100% a stupid oversight on my part. The scene with Agatha making dough had some of my personal favorite illustrations for a while. :) Also, your question about the location, I'm not entirely sure how to answer it?(edited)

It's a high fantasy story, so the location is entirely fictional.

Cronaj (Whispers of the Past)

The best I can answer that is to say that the story takes place in a country called Shai-Ryam, consisting of four major "districts" in a semi-tropical temperate peninsula called "The Aka Peninsula," named after the native people who originally lived there. As of right now, they are in a city called Gon Atam, a seaside village on the western shore of the Nuata District, near the Ocean of Saturuna. It is a city heavy in trade and with a long history, yet quaint and small due to a disaster several hundred years ago. It is only now being repopulated.

Comic Tea Party

DISCUSSION PROMPTS – PART 2

9. Where do you think Izrekiel comes from, and what is his past history that seems to haunt him? Additionally, how do you think he wound up with amnesia and seemingly abandoned by the sea?

10. How will Izrekiel’s past history affect events of the story? In particular, how will revelations about his past affect his relationship with Agatha and other characters?

11. How do you think Agatha’s life will change from her encounter with Izrekiel? Will it somehow lead her to a more exciting life? If so, will it make her miss her simpler life with her family?

12. What are the biggest questions you have so far and are hoping to see answered over the course of the story? Also, what do you think will happen in the story in general?

Don’t feel inspired by the prompts? Feel free to discuss anything else that interested you!

Ash🦀

9. Okay, so, here’s my theory. Just a guess. So Izrekiel is from a very war-friendly people up north who need land. Izzy just isn’t all about that life, but feels like he has no choice. Then he gets hurt fighting someone close to him (I’m putting money on brother or cousin who lives on the “wrong” side of things, hurt because he just couldn’t fight them at full strength. And then he realizes he can’t do it, while on the ship bound for new fight zones. His captain gets wind of it and is like “oh no I can’t let Mutiny Happen” so HeS all long ike “either fall in line or get off my ship” and Izzy is like “no I don’t wanna fight anymore heck you guys” and the captain proceeds to yeet him off the ship, leading him to the island, which, unbeknownst to him, is the next target. That’s my guess. Might be wildly off. He might be part mermaid. (Merman? Is mermaid gender neutral?) 10. Izzy or his bros probably killed one of Agatha’s family members, possibly the mom? Possibly violently? Which is why she never told babygirl what’s up. It’s probably going to be remembered in the buds of their relationship, hes going to try to hide it but it’ll come to light and she’s gonna be like “Izzy I hate you” and it’s going to make me cry. 11. She’s going to have a bread making partner in the end. They’re going to have adventures and go back to a domestic bread making existence, I speak it into being now /smacks table That may just be what I want to happen, though, as I very much enjoy bread making and wish others the same simple joy of giving dough a good smacking. 12. IS THE MOTHER REALLY A MERMAID OR WHAT Is Agatha a mermaid Are they like Selkies where they can come onto land a little Is babygirl a mermaid too(edited)

Cronaj (Whispers of the Past)

Omg... I love reading these theories. I won't say you're wrong or right, but this is a riot. I'm thoroughly enjoying this.

FeatheryJustice

9. Pulls out my Crack Theory brain Okay, so Iz is actually not a very hot man, but actually a really hot princess, transformed into a man since she was exciled from her country but their rules are to give the exiled a new life so they shape shift them into something else. Iz got shifted into a man, and the lovely wide bare chest was because their top was lost to the ocean like how someone would lose their bathing suit top to the sea. Anyways, knowing nothing about themselves, Iz now lives their life as a man never remembering they were a princess in the first place. Ends Crack Theory 10. Don't know, can't say for now. 11. She could always politely kick him out later, so I can't say for now. XD 12. I want to know if there are monsters in this story or just like different species warring it out.

RT|NitghVision

^ I like this theory

Eightfish (Puppeteer)

@Cronaj (Whispers of the Past) Oh! I missed that it was high fantasy. I thought the story was historical fiction. No wonder mystery man has pointed ears. I was so confused- I kept thinking, oh, she looks Polynesian and lives by the ocean. But wait, her name is Agatha and she makes bread? And the houses look Japanese? What culture are her clothes from? The world being completely fictional explains all that. I think I was confused by the real names in a high fantasy story- you don't really see that a lot. Finding the right reference for lighting or pose is impossible for me. I have no tips. The only way I've found is to make my own references. I will sit in front of a window, or take a lamp into a dark room or something, and prop my phone up and take photos of myself in the poses and lighting direction I need. But hey, at least that way I don't have to worry about stealing someone else's work?

(i also like feathery's theory)

Cronaj (Whispers of the Past)

@FeatheryJustice Crack theories are best theories.

@Eightfish (Puppeteer) Oh! I had no idea you thought it was historical fiction No wonder you were confused! There's a lot of weird cultural-mixing shenanigans going on in the setting, and it's a bit confusing.

I should try that, for now the lighting has been primarily sunlight, or diffused sunlight (which I don't think I depicted correctly).

RebelVampire

Time to crack story theory. I don't know enough about the world to guess a name to where Izrekiel is from. However, wherever it's from, I get the impression its embroiled in a bloody war that is suffering heavy casualties. I imagine that Izrekiel mightve been in a battle and just wound up in the sea by circumstance - like maybe was taken as a prisoner of war and jumped overboard to escape. Something like that. As for the amnesia, well, Imma chock that up to PTSD cause the brief flashbacks we got don't look pleasant. However, I definitely think someone will come looking for him, and that these someone's will make trouble with the people he's just met - perhaps even forcing them to abandon their home with people in pursuit. And I'm sure as Izrekiel remembers more, others are going to really view him as potentially dangerous and blame him (but then get over it cause he's pretty O_O) Given that, I do think Agatha is gonna leave home because of Izrekiel's past running after them. I do think she's inevitably gonna miss the simpler life. Not to the point she won't rise to the challenge, but to the point that she's gonna be like "wait theres danger out here and i didnt even get a sword from an old man in a cave!" As for biggest questions, right now I'm just kind of hoping to see more of the world cause current world events really are gonna dictate a lot where the story could go.

Eightfish (Puppeteer)

Dude I was literally googling the names to see what country they were from because I thought they were from some obscure real island with a history of cultural mixing that I hadn't heard about before.

Cronaj (Whispers of the Past)

Hahaha! Yeah, Agatha is an English name. Maret and Kelan (a character that hasn't been introduced yet) are Irish names. Aalia (another character that isn't introduced yet) is an Arabic name. Kehhasan (another character) is a made-up name. Izrekiel is a made-up name inspired by the biblical names Israel and Ezekiel (although technically it is often spelled in their alphabet as "Isarikieru," which has a particular meaning and pronunciation in an even older—fictional—language). Ryukou (another character), is a real-ish name, based off of the Japanese names "Ryu" and "Kou," which mean "dragon" and "peace/light" respectively. Four other characters have fictional names: Ia, Tammamori, Soro, Ghita (although technically it's a Greek name, that wasn't my inspiration). And of course there are hundreds of side characters with a combination of weird names and name origins.

Comic Tea Party

DISCUSSION PROMPTS – PART 3

13. What are you most looking forward to seeing in regards to the comic?

14. Any final words of encouragement for the comic?

Don’t feel inspired by the prompts? Feel free to discuss anything else that interested you!

Deo101 [Millennium]

So! I don't really do so well with answering questions, but I do want to say it's inspiring to me to see just how much WORK is put into this comic. It's really lovely to see so clearly how much you care for it. Just want to give some general words of encouragement, keep it up!

Ash🦀

I’m most looking forward to seeing more of Izzy how the story develops along with your painting. There are so many hints and peeks at the world, and I can’t really guess where it’s going. I feel like I already care for these characters, and I can’t wait to see their journey. I am also not good at encouragement, as generally I’m fueled by spite. But I just wanted to say, keep going! You got this! We believe in you!

eli [a winged tale]

Keep up the good work Cronaj! Your art is beautiful and I can’t wait till we start rolling into act 2!

FeatheryJustice

I'm excited to see what else comes up next!

Cronaj (Whispers of the Past)

Thanks for all the kind words and encouragement everyone! I'm so happy to know that you are enjoying the story so far!

RebelVampire

I'm most looking to learning a bit more about the world structure I think. Since I think current events are really gonna hint at a lot what's going on. As for final words, this is an artistically wonderful comic with a lot of love put in, and I can only imagine how things will improve in the future!

snuffysam (Super Galaxy Knights)

I'm just really looking forward to seeing these characters grow! This is a beautiful comic, and I can't wait to get more of it!

Cronaj (Whispers of the Past)

Before the book club ends, I just wanted to pop back in and say thank you to everyone for their participation. Your kindness, insight, and critiques will stay with me for years to come. I'm so happy to have found a supportive community of readers and fellow creators!

Comic Tea Party

BOOK CLUB END!

Thank you everyone so much for reading and chatting about Whispers of the Past this week! Please also give a special thank you to Crona J. for volunteering the comic and creating it! If you liked Whispers of the Past, make sure to continue to support it via some of the links below!

Read and Comment: https://www.webtoons.com/en/challenge/whispers-of-the-past/list?title_no=191366

Crona J.’s Patreon: https://www.patreon.com/cronasonlyfriend

Crona J.’s Ko-Fi: https://ko-fi.com/cronaj

Crona J.’s Twitter: https://twitter.com/CronajArt

[greekprodigies]

Why Shows Like Insatiable Are So Toxic, Despite Their Intentions

As a teenage girl who has only recently grown out of watching Disney Channel, it was safe to say I was intrigued when Netflix released the teaser trailer for their new 12-episode series Insatiable, starring Debbie Ryan, who played the title character of Disney’s Jessie for four seasons. It was a 30-second clip of Debbie Ryan in a hot pink dress, walking down a junk food aisle at a colorful grocery store, smashing everything on the shelves with a sledgehammer. Ryan’s voiceover says, “I’ve heard stories of girls who grew up happy and well-adjusted. This is not that story.” My first thoughts were, based solely on this teaser, that the main character seemed to be the villain, or at least a girl with a grudge. And, based off of this girl’s seemingly bad relationship with food, I also figured it would portray fat shaming in a way that most popular television shows don’t. I was hoping that Netflix would take their power over the teenage demographic and show a perspective that strayed away from the (respectable and still necessary) insecure overweight character still coming to terms with her own body (i.e. Kate from This Is Us or Rachel from My Mad Fat Diary). A perspective that I, an overweight high school senior who has already been through the ringer of despising my fatness, could relate to.

It’s obvious, in retrospect, that I was thinking way too deeply into a vague half-minute teaser video. I had gotten my hopes up. Those hopes were soon diminished when the official trailer was released

The video starts off with Debbie Ryan in a fat suit (I’ll get to why that is so grossly offensive later), introducing herself as Patty and showing her constant struggle as a victim of bullying and fat shaming at her high school. Her classmates (who seem to all be thin) call her “Fatty Patty”, and go so far as to spray paint it on her locker. Irene Choi, who plays Patty’s cruelest offender, is shown shouting “Porky! Butterball!” through a megaphone in the cafeteria, pointing to the main character. Then, after what seems to be a fight over a chocolate bar with a homeless man, Patty is punched in the face. Her voice-over tells us, “Having my jaw wired shut lost me more than just my summer vacation.”

Enter Patty 2.0. She’s the sparkling image of every chubby girl’s dream weight after she watches a show like this and vows to cut off carbs. No stretch marks, no cellulite, nothing that reflects what somebody’s body actually looks like after losing a large amount of weight in such a short period of time. The trailer escalates to a montage style of clips of Patty slapping, punching, and even pouring liquor onto some of her classmates before lighting a match.

It feels like a fantasy that’s trying to be relatable. That’s telling us that every bullied teenager, who’s frontal lobe isn’t developed enough to have a lot of perspective, craves revenge from their tormentors. And it’s easy for this narrative to be confused as a realistic depiction of the experience of being a teenage bullying victim. It’s even in the news, shown in the series of article published about domestic terrorist Nikolas Cruz revealing him being an orphan and being described as an “outcast” in interviews following the Parkland shooting. Sure, Insatiable’s revenge plot is meant to be satirical the same way Dexter (which Lauren Gussis, the writer and executive producer of this show, also worked on) is, but because it’s set in a high school during modern day, Patty (possibly, based on what’s shown in the trailer) killing her classmates hits a softer spot.

In the Teen Vogue article that was released with the trailer, Gussis explains how she “felt it was important to look at [bullying] head on and talk about it.” But it’s hard to look at bullying head-on when its changed so drastically over a span of 20 years. It’s past mean nicknames and cruel but clever comments said as two characters pass in a hallway. And more recently, it’s past cyberbullying. Or, at least, the way adults view cyberbullying based off of tone-deaf shows like Glee and dramatized TV movies like Cyberbully (which stars not one, but two former Disney Channel actresses). I’ve never met a high school student who got called a slut or gay 200 times in the comment section of a Facebook post. And, if I am completely wrong due to the fact that I’ve grown up during the social media transition from Facebook to Instagram and Snapchat, that form of bullying died when the Facebook phenomenon did. It is a subtler conversation than the beautiful cool kids versus the ugly losers.The solution is simple: If you’re going to make a show based off of your experiences of bullying in the 80’s, 90’s or even early 2000’s, make the show take place during those decades. Colliding old stereotypes to a character who exists in 2018 is unrealistic and humiliating.

Intention wise, Insatiable can be easily compared to another controversial Netflix original series, 13 Reasons Why. In the warning videos that are shown before watching, the stars of the show say, “By shedding a light on these difficult topics, we hope our show can help viewers start a conversation. But if you struggling with these issues yourself, this series may not be right for you, or you may want to watch it with a trusted adult,” And this message perfectly conveys a show that’s purpose seems heartfelt but is ultimately clueless. Here we have a television program that is produced by a bunch of 30 year olds, where people in their 20’s play high school students (yes, everyone who plays a teenager in 13RW are actually in their 20’s), pretending to understand what it’s like to be a teenager as if the dynamic between young people and mental illness hasn’t changed immensely in just the past couple of years. Just in five, the use of memes and irony has shifted from simply making fun of something, to helping us cope with the fact that our world is on fire. Everybody is laughing at the jokes about depression because, since the rise of social media and the quantification of how many people like us, we all feel depressed. Suicide, though tragic, has now been boiled down to kids saying they want to kill themselves when they have too much homework. We have an education system that teaches us about the anatomy of sex but never teaches us what questions need to be asked about consent during our sexual experiences. So making a show to start a conversation about depression, suicide, and sexual assault that warns it’s targeted audience (who are constantly surrounded by these topics) that the show might not be right for them is simply irresponsible.

But, if I can counteract what I just said, 13 Reasons Why horrifically also is the only show I’ve seen that has the most correct articulation of modern bullying. That’s not to say that anything else with the show is correct, because it’s not. Perhaps what is so wrong about 13RW is that, because they focus so much on the bullying aspect of high school, it provides a direct correlation between bullying and suicide. Well, that, and the graphic/triggering suicide and sexual assault scenes that were used for shock value. Nevertheless, Hannah Baker doesn’t go home and find a bunch of Instagram DMs of her classmates called her a whore. Any secrets that Hannah’s offenders had regarding what could have led her to kill herself were events that happened IRL. And they were just that: Secrets. Because the bullies were ashamed of what they had done. Even before Hannah committed suicide, Jessica Davis didn’t just go around telling people she slapped her ex-best friend because she thought she had betrayed her.

With Insatiable, it seems like everybody in this fictional high school (except for Patty’s best friend and maybe even a popular girl with a heart of gold) is insanely okay with harassing a girl just because of her appearance. It’s insulting, both as a fat girl and an observer of modern bullying. There isn’t one school in the country where 99% of its students just allow this sort of cruelty. Because we have perspectives and opinions that (surprise!) aren’t always swayed by whatever Instagram model is trending right now. Just because Emma Chamberlain is successful and skinny, doesn’t mean that we’re brainwashed to only make skinny people successful. I’m not saying that there isn’t an institutional privilege that skinny girls have, and have always had when it comes to social acceptance. Because they do. But there’s a gray area where most people stand when it comes to issues as new and contentious as body positivity, and Insatiable is ignoring it. You don’t have to be a body-posi activist to know that making somebody feel like shit because of their weight is wrong. And I hope this show can have a character that, without having any relation to Patty, recognizes that what these bullies are doing is outrageous.

After we recognize that the intention of these shows is ultimately flawed, we can then try to take a step forward and look at the impact. 13 Reasons Why, after being loudly criticized by suicide prevention experts, broke virtually every rule of portraying suicide. And as a result, a study shows that searches such as “how to commit suicide”, “suicide hotline number” and “teen suicide” were elevated after the show’s release. The time period for the search ended on April 18th of that year after NFL player Aaron Hernandez committed suicide, which could have influenced data. And any searches related to the movie Suicide Squad were discounted. Sure, the show had increased suicide awareness, but it also unintentionally increased suicide rationalization. And I fear that Insatiable may be on the same path. Regardless of the revenge plot or the bullying, there is still a skinny actress in a fat suit portraying a fat character who only eats, sits on the couch, and feels bad about herself. Then, after a summer of not being able to eat, returns to high school skinny and composed.

Firstly, the use of a fat suit is sickly but overall not surprising. In a world where blackface and yellowface in Hollywood has only just become unacceptable, fat suits seem more defendable for skinny people who don’t understand that there are a plethora of plus size actors who could have played Fatty Patty just as well (and most likely better) than Debby Ryan with pillows stuffed up her shirt. Perhaps the show could have avoided being so oblivious to its fat-shaming storyline if they had an actual fat person weighing in on it.

Secondly, there is the characterization of fat people as losers who do nothing but eat and watch TV. If there were a time and place for these characters to exist, it is definitely not now, where the call for diversity in Hollywood is louder than ever. Plus, we’ve already seen these people before. And it’s the same plot every time. They are only created to provide a funny prequel to a supposedly more stable version of the character. “Fat Monica” from Friends and “Fat Schmidt” from New Girl show a universe where plus size people can’t be taken seriously until they shed the pounds. When in reality, fat men and women are perfectly capable of being successful in their professional and romantic lives. Ironically enough, another New Girl character comes to mind when I think of plus size characters being accurately portrayed: Emily. She’s Schmidt’s ex-girlfriend from college, who dated him when he was her “Big Guy”. After Schmidt reminisces about losing his virginity to her, she resurfaces into his life as a confident woman who goes on dates and isn’t ashamed of who she is. There even seems to be a layer to her character showing that there had been a time where she was insecure about herself and her body but has overcome them. This is an example of a healthy goal for young girls and boys who are self-conscious of their body. Not Debby Ryan’s character, who only gains confidence after losing an obscene amount of weight.

It may actually be the casting of Debby Ryan that could cause a rise in body dysmorphia in young people from watching this show. Since her face is plastered on every poster, teaser and trailer for the show, Disney Channel fans, and former fans might watch simply because she’s cast as the lead role. It’s certainly what sparked my interest in the show. And since Disney Channel’s demographic has gotten younger and younger, there’s a generation that will watch this show and not see it as fat shaming, but a way to become the person they’ve always wanted to be. Skinny, beautiful and confident while simultaneously making all of their classmates' jaws drop as they walk down the hallway. But Patty doesn’t lose weight healthily, she literally could not eat solid food. Depending on how the show addresses this, it is a possible glorification of anorexia. Just like 13 Reasons Why glorified and romanticized depression. But two wrongs don’t make a right, and anorexia and depression can not make anybody beautifully broken.

To make things clear, I am not telling you to not watch this show. And based off of the 100,000 signatures (and counting) on a petition for the show’s cancellation, none of us may even get to. But speaking as a person who fits into all of these groups, Insatiable gets everything wrong about being a high schooler, a teenage girl, and a fat person.

[jessette20]

candidates-line-graph

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics?

Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet.

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole.

What you need to know to get started:

The real race starts before the announcement

Before it’s even officially announced that you’re running for office—before supporters and opposers have the opportunity to analyze your every step through a campaign journey—you must establish your social media presence.

This means start building out your social media strategy early on. It’s not simply about “getting ahead,” it’s about establishing a presence that you can maintain throughout your campaign.

Why is this so important? Because political campaigns are essentially brand platforms—and as a candidate, you are the brand.

Within today’s social landscape, public figures are no different than big brand names. How effectively their actions resonate and how carefully they uphold the image they want to project makes them one and the same to their audience in this environment.

This is why political candidates, particularly during widely visible elections, are smart to embrace what makes their supporters love them and make waves right from the social feeds. The inner workings of political campaigns must be organized, with every Tweet, Instagram post or blog post as part of a unified, controlled message.

That shouldn’t be confused with being “phony.” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals.

On Instagram, Kamala Harris typically posts snapshots from events relevant and meaningful to her and her platform, accompanied by words that feel genuine about a subject we know she advocates for.

View this post on Instagram

Had a great time yesterday at the #BlackWomenLead event! Black women have some of the highest rates of voter turnout, yet continue to be underrepresented in elected office. We shouldn’t just be thanking Black women for electing progressive leaders, we should be electing them as those leaders this November.

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT

According to a Sprout Social study, 79% of consumers say politicians have a responsibility to be transparent when posting on social media. Americans hold politicians to a higher standard than they do themselves—only 71% say they personally have a responsibility to be transparent on social, and 66% expect the same of their friends and family.

Treating your campaign like a brand platform—by closely monitoring your messaging—means candidates can avoid Tweeting “oops,” in the future and can actively combat the various organizations that exist to dig up dirt from candidates’ pasts.

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker.

Develop a thoughtful strategy for success

So, you’ve established that campaigns are indeed like your very own brand platform. Now you’ve got to ensure that the entire campaign team adheres to the strategy you’re setting in place.

Develop and implement a fully baked plan that outlines goals, social strategy and tactics before launching. Having a firm strategy in place will help mitigate errors and empower campaign team members to make decisions knowing that they’re staying on-message no matter how fast they’re moving on social.

That’s also why it’s so important to create a team that thinks digitally, or train them to. McKinsey discusses the idea of raising an organization’s digital quotient. The firm suggests, “digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures.”

In order to think digitally and to raise digital quotient, political campaign teams must be agile and adaptable. They must understand the risks inherent in using social media and how to reach digitally plugged-in voters without compromising brand image.

Alexandria Ocasio’s Instagram take several opportunities to showcases adapting to new content forms. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information.

View this post on Instagram

NEW YORKERS: Read this post! ⬇️ . TOMORROW is a very important Primary Election Day! 🗳 If YOU have never voted in a Primary before, I’m talking to you. The most impactful decision a person can make for our community is to choose to vote when they ordinarily wouldn’t have voted. That’s because pollsters don’t EXPECT young people, people of color, and working class people to turn out to vote – so when we do, it changes the game. Here’s how to do it: . 1. Find out where you vote: visit nyc.pollsitelocator.com/search – it’s usually a spot pretty close to where you live. . 2. Pull out your phone calendar and FIND WHEN in the day you’re going to vote. MAKE AN ALARM/EVENT/whatever. Before work is your best shot. I know it’s annoying to wake up early, but we’ve got to save the country. Plus that post-vote glow is great and you get a sticker and everything. If I got a sticker every time I went to the gym maybe I’d go more often too 😂 . 3. VOTE TOMORROW AND BRING A FRIEND. I may have my list of endorsed candidates (see below), but honestly so long as you vote that’s the most important thing. Do your research and decide. . 4. SOCIAL! It’s totally okay to brag that you voted on IG, Twitter, Facebook, etc – even if you don’t want to say for whom! When people see that their friends, family & neighbors are voting, sometimes that’s the nudge or reminder they need to head to the polls themselves. . 5. Last but not least: HAVE FUN & STAY INVOLVED. Sometimes people say “politicians only come around when they want a vote.” For many that’s true, but there’s also a lot of officials out there doing the work but WE need to also check out our community boards, civic associations, grassroots activism, etc to hold up our end of the bargain and pay attention to what’s happening in our own backyard. . ���💜💜 Get out there and VOTE TOMORROW, Thurs 9/13! . Our endorsed candidates (they have ALL rejected Corporate Lobbyist 💰): State Sen: @biaggi4ny (BX), @salazarforsenate (BK), @barkan4ny (BK) Attorney General: @zephyrteachout Lt. Gov: @jumaane.williams Gov: @cynthiaenixon . (There are LOTS MORE amazing candidates out there, this doesn’t mean they are the only good ones)!

A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT

Come up with a contingency plan

At the end of the day, your team of campaign workers and strategists are human. There will inevitably be errors—big and small—happening along the campaign journey. Candidates have got to make sure they have a contingency plan in place for when accidents do occur. They must develop a communications tree, assign a plan for escalation and empower the right people to make decisions.

For example, if a staffer forgets to sign out of a political official’s account before using social personally, and Tweets out an inappropriate quote or lewd photo, what happens next?

Depending on the severity of the mistake, someone else involved in the campaign must be notified to take action. Who gets the call when there’s a typo? How many people need to be on the case when a staffer posts a misconceived meme on the campaign’s Facebook page? How do you reach said people when a mistake happens?

When BlackBerry Tweeted out a (now deleted) message urging its last bastion of loyal users to keep up with the brand on Twitter from an iPhone, people noticed.

We often forget this these details are plainly visible in Tweetbot, Tweetdeck, and other clients. It’s a good lesson—the right device your sending messaging from can sometimes make a significant difference.

Perhaps most importantly, campaigns need to empower the right people to make decisions for better or for worse.

When the lights went out at Super Bowl XLVII, Oreo promptly tweeted an image of an Oreo cookie in a small glow of light above the words, “You can still dunk in the dark.” Yet what if the right person had not been empowered to approve that Tweet? And what if the chain of command was so long that the timeliness of the message was lost?

Power out? No problem. pic.twitter.com/dnQ7pOgC

— Oreo Cookie (@Oreo) February 4, 2013

Your strategy needs to account for these instances and the team needs to thoroughly discuss them to make sure you’re solidly ready to handle potential errors and think on your feet.

Research shows that 61% of people said that brands can demonstrate transparency on social by admitting mistakes—advice politicians should take to heart.

How to develop your social plan

Your audience is more digitally savvy than you know, especially when it comes to political campaigns and candidates on social, so you should be exercising the sort of strategic skill, creative content and innovative engagement that they expect.

Whether you’re up for local candidacy, a state seat or national election, these social tactics apply to every campaign in the social arena.

Organize your objectives

Whether a political campaign is candidate-centric or issue-centric, any effective social strategy would need to establish both long-term and short-term goals.

Some short-term goals to focus on:

Developing a positive image about the issue or candidate

Creating a strong buzz about the issue or candidate and related activities

Mobilizing your following to take action

Some long-term goals to focus on:

Involving leaders to become active in social media

More personalized, location-centric and demographic-targeted social ads

Broadening perspective: looking beyond the election and asking, ‘what will this campaign look like 10 years out?’

Planning budget

The most bang for your buck costs no buck at all. For a moment, forget all the bells and whistles of social tactics and paid advertising and realize that all you need to amplify your message is free—a social account.

In 2016, when both Clinton and Trump announced their candidacy, Twitter became their battleground, with significant spikes in followers and engagement throughout the election.

An active political candidate looking to make an impact with their core demographic needs to be present and available across each major social platform—Twitter, Facebook, Instagram—meeting their supporters where they are.

That said, though inexpensive compared to traditional media, social incurs its own type of expenses when you hire a team of experienced professionals to deal with social media marketing.

Even if you don’t think of your social platform as a candidate as an advertising platform, it’s beneficial understand the in’s and out’s of paid social strategy—how to get started, what to spend and how each individual network operates.

Know your audience

A political candidate’s audience is made up of everyone: young voters, middle-aged voters, men, women, senior citizens, informed and educated individuals and activists.

The content you share should cater to and engage this wide spectrum of supporters, taking into consideration where each demographic is active online. For example…

Any social marketing for political campaigns should also take into account optimal timing for social media engagement—for instance, when your core audience is active online, the messages and events promoted should take advantage of those opportune moments.

That said, it can’t be denied that social is dominantly made up of a younger generation. Millennials also happen to comprise a large part of the the voting pool, In fact, Millenials and Gen Xers currently stand as the largest generation of Americans eligible to vote.

These younger generations respond to digital outreach, so it makes sense to go all in on your social strategy and meet them where they are.

Because the reality is, today’s voters have never lived in a world without the internet or the iPhone. Digital content is what young voters use to educate themselves on issues—it’s no longer TV or print media. The candidates that win today—whether it’s a local, state or national election—are candidates that invest in a new audience and new ways to reach them.

Social tactics for success, for any level candidate

Video content

For any public figure or brand on social, it’s been established in recent years that video is statistically one of the most engaging forms of content to publish. Sprout data shows that 67% of people claim video (43% specifically saying live video) is a content form that they consider to be the most transparent.

It’s true, online video is a powerful tool that effectively builds buzz organically and shouldn’t be underestimated.

According to Sprout data, 3 out of 4 consumers share brand video content on social, and social marketers are well aware of video’s importance: 65% of social marketers list a dedicated video producer or graphic designer as their #1 necessary additional resource.

Invest in and value the power you can leverage with this sometimes underestimated medium.

Social listening

You can leverage the power of social listening tools to be a fly on the wall of social conversations and public issues in order to build better campaign platforms.

There are a couple of ways you can use listening to your advantage on the campaign trail.

Competitive research

Social offers brands an unprecedented level of access to information about competitors’ strategy and campaign performance. Listening is what will help you easily mine that data, uncovering what your target audience truly cares about and helping you gather competitive intel on how they are approaching that target audience, and how those approaches are performing.

Audience feedback

With listening, you not only discover chinks in your competitors’ armor, you can find inspiration for ways to generate conversation around your own campaign. Then you’re more equipped to directly solve problems and address concerns.

This makes it simple to listen to the multitudes of voices, connect with them and forge personal rapport with them by understanding their plight, assimilating their opinions and responding honestly to their questions and comments.

Highlight supporters

Your supporters are on this journey with you. It’s important to highlight every achievement of your audience—from participation to promotional activities and more. The campaign message of a political party/politician should be that of the common public and this message should define your social media political campaign for elections.

Brands and candidates alike can highlight their followers’ posts to great effect on social. You can imagine how much this would make your supporters feel engaged if you highlight their efforts.

Mobilization & advocacy

The speed at which social media can rally supporters on issues, particularly socio-political issues, is bar-none.

The best messengers a campaign can have are voters’ friends—people are more willing to hear and trust a message from a friend rather than a politician. As Laura Olin, Obama’s 2012 social media director is quoted as saying, “The most valuable effort a campaign can have is people who are willing to evangelize on behalf of the campaign and spread its messages in a way that feels authentic.”

The nature of the platform makes it so that people across the globe can discover and rally around the causes and issues that mean something to them. To be a candidate in this environment means dishing out meaningful content to mobilize a community behind you.

Non-profit organizations tend to use social in a way that gathers groups of supporters together, all backing one cause and like-minded values.

Charity: Water does a great job of highlighting the real people at the center of their cause, stirring an emotionally connected gathering of supporters across social and showing the direct value supporters are a part of.

View this post on Instagram

More and more girls like Ina will have an opportunity to get an education in Mali because of clean water and supporters like you. Thank you. #NumberOneSchoolSupply Photo: @jeremysnell

A post shared by charity: water (@charitywater) on Sep 9, 2018 at 3:04pm PDT

Analyze the results

Once you start implementing a social strategy, you’ll want to make sure your approach is working. Take the time to analyze your campaign’s efforts to win over voters with a tool like Sprout’s analytics.

  In addition to tracking stats like your follower and message counts across platforms, you may also want to dig into what types of things people have to say about your campaign or related key terms with a feature like social listening.

This is a powerful way to find out how people are reacting to your campaign on social media, and how you might adjust your focus to best connect with supporters.

Conclusion

We know that the population of voters and the various avenues for influencing that population become wider when leveraging social media for political campaigns. Transparent, strategic and credible efforts can increase support from a wide audience, who are looking for authenticity from their representatives on social.

The measurement of a good political campaign is the participation of the public. Social platforms have helped political parties increase the voter base and open communication to a point that people everywhere can ask questions, make their opinions visible and go directly to the candidates for answers. Make the most of it by prioritizing digital strategy, above all other forms of campaigning, and meet your audience where they live—social media.

Plan, produce and share an impressive digital campaign for your candidacy.

  This post Social Media Guide for Political Campaigns originally appeared on Sprout Social.

from http://bit.ly/2OCcQ90

[minnievirizarry]

Social Media Guide for Political Campaigns

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics?

Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet.

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole.

What you need to know to get started:

The real race starts before the announcement

Before it’s even officially announced that you’re running for office—before supporters and opposers have the opportunity to analyze your every step through a campaign journey—you must establish your social media presence.

This means start building out your social media strategy early on. It’s not simply about “getting ahead,” it’s about establishing a presence that you can maintain throughout your campaign.

Why is this so important? Because political campaigns are essentially brand platforms—and as a candidate, you are the brand.

Within today’s social landscape, public figures are no different than big brand names. How effectively their actions resonate and how carefully they uphold the image they want to project makes them one and the same to their audience in this environment.

This is why political candidates, particularly during widely visible elections, are smart to embrace what makes their supporters love them and make waves right from the social feeds. The inner workings of political campaigns must be organized, with every Tweet, Instagram post or blog post as part of a unified, controlled message.

That shouldn’t be confused with being “phony.” There’s a balance and even an art to remaining transparent and authentic in how you use your social platforms, while still taking care to include talking points that lead back to a specific goal or set of goals.

On Instagram, Kamala Harris typically posts snapshots from events relevant and meaningful to her and her platform, accompanied by words that feel genuine about a subject we know she advocates for.

View this post on Instagram

Had a great time yesterday at the #BlackWomenLead event! Black women have some of the highest rates of voter turnout, yet continue to be underrepresented in elected office. We shouldn’t just be thanking Black women for electing progressive leaders, we should be electing them as those leaders this November.

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT

According to a Sprout Social study, 79% of consumers say politicians have a responsibility to be transparent when posting on social media. Americans hold politicians to a higher standard than they do themselves—only 71% say they personally have a responsibility to be transparent on social, and 66% expect the same of their friends and family.

Treating your campaign like a brand platform—by closely monitoring your messaging—means candidates can avoid Tweeting “oops,” in the future and can actively combat the various organizations that exist to dig up dirt from candidates’ pasts.

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker.

Develop a thoughtful strategy for success

So, you’ve established that campaigns are indeed like your very own brand platform. Now you’ve got to ensure that the entire campaign team adheres to the strategy you’re setting in place.

Develop and implement a fully baked plan that outlines goals, social strategy and tactics before launching. Having a firm strategy in place will help mitigate errors and empower campaign team members to make decisions knowing that they’re staying on-message no matter how fast they’re moving on social.

That’s also why it’s so important to create a team that thinks digitally, or train them to. McKinsey discusses the idea of raising an organization’s digital quotient. The firm suggests, “digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures.”

In order to think digitally and to raise digital quotient, political campaign teams must be agile and adaptable. They must understand the risks inherent in using social media and how to reach digitally plugged-in voters without compromising brand image.

Alexandria Ocasio’s Instagram take several opportunities to showcases adapting to new content forms. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information.

View this post on Instagram

NEW YORKERS: Read this post! ⬇️ . TOMORROW is a very important Primary Election Day! 🗳 If YOU have never voted in a Primary before, I’m talking to you. The most impactful decision a person can make for our community is to choose to vote when they ordinarily wouldn’t have voted. That’s because pollsters don’t EXPECT young people, people of color, and working class people to turn out to vote – so when we do, it changes the game. Here’s how to do it: . 1. Find out where you vote: visit nyc.pollsitelocator.com/search – it’s usually a spot pretty close to where you live. . 2. Pull out your phone calendar and FIND WHEN in the day you’re going to vote. MAKE AN ALARM/EVENT/whatever. Before work is your best shot. I know it’s annoying to wake up early, but we’ve got to save the country. Plus that post-vote glow is great and you get a sticker and everything. If I got a sticker every time I went to the gym maybe I’d go more often too 😂 . 3. VOTE TOMORROW AND BRING A FRIEND. I may have my list of endorsed candidates (see below), but honestly so long as you vote that’s the most important thing. Do your research and decide. . 4. SOCIAL! It’s totally okay to brag that you voted on IG, Twitter, Facebook, etc – even if you don’t want to say for whom! When people see that their friends, family & neighbors are voting, sometimes that’s the nudge or reminder they need to head to the polls themselves. . 5. Last but not least: HAVE FUN & STAY INVOLVED. Sometimes people say “politicians only come around when they want a vote.” For many that’s true, but there’s also a lot of officials out there doing the work but WE need to also check out our community boards, civic associations, grassroots activism, etc to hold up our end of the bargain and pay attention to what’s happening in our own backyard. . 💜💜💜 Get out there and VOTE TOMORROW, Thurs 9/13! . Our endorsed candidates (they have ALL rejected Corporate Lobbyist 💰): State Sen: @biaggi4ny (BX), @salazarforsenate (BK), @barkan4ny (BK) Attorney General: @zephyrteachout Lt. Gov: @jumaane.williams Gov: @cynthiaenixon . (There are LOTS MORE amazing candidates out there, this doesn’t mean they are the only good ones)!

A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT

Come up with a contingency plan

At the end of the day, your team of campaign workers and strategists are human. There will inevitably be errors—big and small—happening along the campaign journey. Candidates have got to make sure they have a contingency plan in place for when accidents do occur. They must develop a communications tree, assign a plan for escalation and empower the right people to make decisions.

For example, if a staffer forgets to sign out of a political official’s account before using social personally, and Tweets out an inappropriate quote or lewd photo, what happens next?

Depending on the severity of the mistake, someone else involved in the campaign must be notified to take action. Who gets the call when there’s a typo? How many people need to be on the case when a staffer posts a misconceived meme on the campaign’s Facebook page? How do you reach said people when a mistake happens?

When BlackBerry Tweeted out a (now deleted) message urging its last bastion of loyal users to keep up with the brand on Twitter from an iPhone, people noticed.

We often forget this these details are plainly visible in Tweetbot, Tweetdeck, and other clients. It’s a good lesson—the right device your sending messaging from can sometimes make a significant difference.

Perhaps most importantly, campaigns need to empower the right people to make decisions for better or for worse.

When the lights went out at Super Bowl XLVII, Oreo promptly tweeted an image of an Oreo cookie in a small glow of light above the words, “You can still dunk in the dark.” Yet what if the right person had not been empowered to approve that Tweet? And what if the chain of command was so long that the timeliness of the message was lost?

Power out? No problem. pic.twitter.com/dnQ7pOgC

— Oreo Cookie (@Oreo) February 4, 2013

Your strategy needs to account for these instances and the team needs to thoroughly discuss them to make sure you’re solidly ready to handle potential errors and think on your feet.

Research shows that 61% of people said that brands can demonstrate transparency on social by admitting mistakes—advice politicians should take to heart.

How to develop your social plan

Your audience is more digitally savvy than you know, especially when it comes to political campaigns and candidates on social, so you should be exercising the sort of strategic skill, creative content and innovative engagement that they expect.

Whether you’re up for local candidacy, a state seat or national election, these social tactics apply to every campaign in the social arena.

Organize your objectives

Whether a political campaign is candidate-centric or issue-centric, any effective social strategy would need to establish both long-term and short-term goals.

Some short-term goals to focus on:

Developing a positive image about the issue or candidate

Creating a strong buzz about the issue or candidate and related activities

Mobilizing your following to take action

Some long-term goals to focus on:

Involving leaders to become active in social media

More personalized, location-centric and demographic-targeted social ads

Broadening perspective: looking beyond the election and asking, ‘what will this campaign look like 10 years out?’

Planning budget

The most bang for your buck costs no buck at all. For a moment, forget all the bells and whistles of social tactics and paid advertising and realize that all you need to amplify your message is free—a social account.

In 2016, when both Clinton and Trump announced their candidacy, Twitter became their battleground, with significant spikes in followers and engagement throughout the election.

An active political candidate looking to make an impact with their core demographic needs to be present and available across each major social platform—Twitter, Facebook, Instagram—meeting their supporters where they are.

That said, though inexpensive compared to traditional media, social incurs its own type of expenses when you hire a team of experienced professionals to deal with social media marketing.

Even if you don’t think of your social platform as a candidate as an advertising platform, it’s beneficial understand the in’s and out’s of paid social strategy—how to get started, what to spend and how each individual network operates.

Know your audience

A political candidate’s audience is made up of everyone: young voters, middle-aged voters, men, women, senior citizens, informed and educated individuals and activists.

The content you share should cater to and engage this wide spectrum of supporters, taking into consideration where each demographic is active online. For example…

Any social marketing for political campaigns should also take into account optimal timing for social media engagement—for instance, when your core audience is active online, the messages and events promoted should take advantage of those opportune moments.

That said, it can’t be denied that social is dominantly made up of a younger generation. Millennials also happen to comprise a large part of the the voting pool, In fact, Millenials and Gen Xers currently stand as the largest generation of Americans eligible to vote.

These younger generations respond to digital outreach, so it makes sense to go all in on your social strategy and meet them where they are.

Because the reality is, today’s voters have never lived in a world without the internet or the iPhone. Digital content is what young voters use to educate themselves on issues—it’s no longer TV or print media. The candidates that win today—whether it’s a local, state or national election—are candidates that invest in a new audience and new ways to reach them.

Social tactics for success, for any level candidate

Video content

For any public figure or brand on social, it’s been established in recent years that video is statistically one of the most engaging forms of content to publish. Sprout data shows that 67% of people claim video (43% specifically saying live video) is a content form that they consider to be the most transparent.

It’s true, online video is a powerful tool that effectively builds buzz organically and shouldn’t be underestimated.

According to Sprout data, 3 out of 4 consumers share brand video content on social, and social marketers are well aware of video’s importance: 65% of social marketers list a dedicated video producer or graphic designer as their #1 necessary additional resource.

Invest in and value the power you can leverage with this sometimes underestimated medium.

Social listening

You can leverage the power of social listening tools to be a fly on the wall of social conversations and public issues in order to build better campaign platforms.

There are a couple of ways you can use listening to your advantage on the campaign trail.

Competitive research

Social offers brands an unprecedented level of access to information about competitors’ strategy and campaign performance. Listening is what will help you easily mine that data, uncovering what your target audience truly cares about and helping you gather competitive intel on how they are approaching that target audience, and how those approaches are performing.

Audience feedback

With listening, you not only discover chinks in your competitors’ armor, you can find inspiration for ways to generate conversation around your own campaign. Then you’re more equipped to directly solve problems and address concerns.

This makes it simple to listen to the multitudes of voices, connect with them and forge personal rapport with them by understanding their plight, assimilating their opinions and responding honestly to their questions and comments.

Highlight supporters

Your supporters are on this journey with you. It’s important to highlight every achievement of your audience—from participation to promotional activities and more. The campaign message of a political party/politician should be that of the common public and this message should define your social media political campaign for elections.

Brands and candidates alike can highlight their followers’ posts to great effect on social. You can imagine how much this would make your supporters feel engaged if you highlight their efforts.

Mobilization & advocacy

The speed at which social media can rally supporters on issues, particularly socio-political issues, is bar-none.

The best messengers a campaign can have are voters’ friends—people are more willing to hear and trust a message from a friend rather than a politician. As Laura Olin, Obama’s 2012 social media director is quoted as saying, “The most valuable effort a campaign can have is people who are willing to evangelize on behalf of the campaign and spread its messages in a way that feels authentic.”

The nature of the platform makes it so that people across the globe can discover and rally around the causes and issues that mean something to them. To be a candidate in this environment means dishing out meaningful content to mobilize a community behind you.

Non-profit organizations tend to use social in a way that gathers groups of supporters together, all backing one cause and like-minded values.

Charity: Water does a great job of highlighting the real people at the center of their cause, stirring an emotionally connected gathering of supporters across social and showing the direct value supporters are a part of.

View this post on Instagram

More and more girls like Ina will have an opportunity to get an education in Mali because of clean water and supporters like you. Thank you. #NumberOneSchoolSupply Photo: @jeremysnell

A post shared by charity: water (@charitywater) on Sep 9, 2018 at 3:04pm PDT

Analyze the results

Once you start implementing a social strategy, you’ll want to make sure your approach is working. Take the time to analyze your campaign’s efforts to win over voters with a tool like Sprout’s analytics.

  In addition to tracking stats like your follower and message counts across platforms, you may also want to dig into what types of things people have to say about your campaign or related key terms with a feature like social listening.

This is a powerful way to find out how people are reacting to your campaign on social media, and how you might adjust your focus to best connect with supporters.

Conclusion

We know that the population of voters and the various avenues for influencing that population become wider when leveraging social media for political campaigns. Transparent, strategic and credible efforts can increase support from a wide audience, who are looking for authenticity from their representatives on social.

The measurement of a good political campaign is the participation of the public. Social platforms have helped political parties increase the voter base and open communication to a point that people everywhere can ask questions, make their opinions visible and go directly to the candidates for answers. Make the most of it by prioritizing digital strategy, above all other forms of campaigning, and meet your audience where they live—social media.

Plan, produce and share an impressive digital campaign for your candidacy.

 This post Social Media Guide for Political Campaigns originally appeared on Sprout Social.

from SM Tips By Minnie https://sproutsocial.com/insights/social-media-for-political-campaigns/

[bizmediaweb]

6 Easy Ways to Optimize Your LinkedIn Company Page

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader and attract top talent.

Here are seven steps you can take today to optimize your business page and improve your presence, authority, and recruitment prospects on the platform. If you’d like to learn how to setup your Company Page, our definitive guide to using LinkedIn for business has those step-by-step instructions.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

6 tips for creating a compelling LinkedIn Company Page

1. Update your profile image and banner

Your profile image is first thing people searching for your company on LinkedIn will see, so make a good impression. Company Pages with profile pictures get six times more visitors than those without.

Choosing a profile image is straightforward: take your company logo (the same one you’re using on your other social media channels) and resize it to fit with LinkedIn’s requirements.

Ideal LinkedIn profile image specs

300 x 300 pixels

PNG format

Maximum 8 MB

Square layout

The profile banner above your company logo offers a bit more room for creativity, as there are no hard-and-fast rules for using this space (other than some sizing requirements).

Ideal LinkedIn profile banner specs

1536 x 768 pixels

PNG format

Maximum 8 MB

Rectangular layout

How you choose to hang your Company Profile banner is up to you. Here are two completely different examples of company profile banners, and why they’re successful.

Sephora: simple, sleek and stylish

Even a simple graphic can add some much-needed flair to LinkedIn’s standard template. Sephora’s banner displays the clean black and white stripes that frame many aspects of their branding, both in-store and online.

Air Canada: active, engaging and actionable

Air Canada’s banner takes a more actionable approach, advertising their involvement in the 2018 Seoul Winter Olympics. It includes bilingual hashtags for a current social media campaign and reps Canadian colors, driving social engagement.

2. Write a compelling “About us” section and include relevant keywords

Carefully-selected images will hook a prospect, but it takes words to reel them in.

A well-optimized “About us” section on your company page is a tightly worded paragraph (2,000 characters or less) telling visitors everything they need to know about your company. Use simple, accessible language informed by keyword research to outline your business goals in words anyone will understand.

Like your other social profiles, the “About us” on your Company Page should answer six basic questions (which I’ve adjusted slightly for the LinkedIn platform):

Who are you?

Where are you based?

What do you offer?

What are your values?

What is your brand voice?

How can people contact you to learn more?

To see an “About us” done right, look at Shopify. Their bio accurately describes the scope of their main product without ever slipping into yawn-inducing wordiness.

My favorite part is how they snuck in “Being awesome” as one of their specialties. This is how you have fun with LinkedIn while keeping things professional.

Remember, LinkedIn is a professional space, and like every social media platform, it has its own set of unwritten rules. Don’t be the company sharing memes from five years ago in an effort to market to Generation Z.

Tailoring your content to a business-minded audience doesn’t mean it has to be boring; just read the room, and plan accordingly.

3. Create Showcase Pages

If the Company Page is a birds-eye view of your business and its core values, then Showcase Pages zoom in on your day-to-day activities.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

Get the free guide right now!

These highly-customizable pages are essentially tailored news feeds on specific aspects of your organization. Depending on their interests, visitors might come here for content about your company’s individual brands and product ranges, ongoing charity efforts and sponsorships, or regularly occurring events like meetups, conferences, and expos.

Post, post, post

Real talk: Showcase Pages require upkeep. They have their own distinct sets of followers, separate from your Company Page. If you want these pages to be successful (and stay that way), ensure they’re regularly populated with articles, videos, slide presentations, and any other content that provides your followers with significant, long-term value.

Showcase Pages are a great place to share Sponsored Content and get more value from targeted advertising.

You can target your posts by location and a recommended number of two other fields, including: industry, company, job type, seniority, group, school, and more. Because people following your Showcase Pages have already shown an active interest in that area of content by subscribing, they’re more likely to read it and share among their networks.

Here’s one last secret about Showcase Pages: they’re surprisingly underused. Capitalize on this! Even one Showcase Page puts you a step ahead of the competition, but you can have up to 10—enough to give you a serious advantage.

4. Build a career page

Glassdoor reports that 69 percent of job seekers are more likely to apply to a company that makes an active effort to promote its culture online. LinkedIn Career Pages are an amazing way to bolster your recruitment efforts by showing your company culture in its best light.

Located under the “Life” tab, Career Pages feature customizable modules where you can display high-quality images, videos and articles about the day-to-day at your organization. Try to include a URL in every post: LinkedIn reports that posts with links get 45 percent more engagement.

Consider employee perspectives

If you’re looking for ways to frame your company as a think-tank for fresh ideas, look to the Career Pages “Employee perspectives” section, where you can publish thought leadership articles written by employees.

According to a survey by Jumpstart HR, the vast majority of job seekers value personal growth opportunities over anything else when considering a new workplace. By sharing content produced in-house, you’re showing your current employees that their perspectives are valued, and telling future talent that there’s plenty of room for recognition—and the opportunities that come with it.

Explore other features

The Careers Page has a ton of other features, too many to list out in one blog post. Here are the major ones you should be aware of:

Create a virtual “meet the team” section from employee profiles

Collect and share employee testimonials

List the causes your employees care about and support on their profiles

Promote diversity by listing spoken languages

Track your recruitment analytics to improve your hiring process

Like Showcase Pages, you should update your Careers Page regularly. This is a space to proudly represent your company as a hub of excellence and new ideas, so post whenever you can; the goal is to have people clamoring to work for you.

With a good enough Careers Page, you might even win over a few employees from the Dark Side…I mean, your competitors.

5. Collect and give endorsements

More than a billion peer-to-peer endorsements have been given on LinkedIn, the platform’s most powerful (and sometimes controversial) form of social proof. Gather recommendations whenever possible, and don’t be shy to ask for them—it’s almost always mutually beneficial.

Ask employees

If your employees haven’t connected with your Company Profile, encourage them to do so, and be sure to write them a great recommendation from your personal profile in return. Your employees’ networks will be notified of work anniversaries, new job opportunities, and other updates about your business. When they share content to their own networks, it’ll also appear with your company name attached.

Ask associates

Some of the most valuable endorsements will come from your B2B interactions—76 percent percent of B2B buyers prefer to work with recommendations from their professional network.

Whenever you have a positive interaction with another company, whether that’s a vendor, an account manager, or someone you met at a networking event, reach out to them for a connection and recommendation, and offer one in return.

This “I scratch your back, you scratch mine” approach almost seems like cheating, but it’s a perfectly valid way to cement business relationships and grow your network. Just make sure you’re following endorsement etiquette by only endorsing people and businesses you have actually interacted with, for skills you can honestly attest to.

Ask customers

Another way to build your brand and gather recommendations is to engage directly with customers and followers. If someone comments on an article you’ve shared on your Company Page, or messages you with an inquiry, use it as an opportunity to create a dialogue and win an endorsement.

Similarly, if a customer posts about a positive experience they had with your company on another social media platform, you could message them privately and ask if they’d endorse your LinkedIn Company Page, too. Even if you don’t get the endorsement, the positive public interaction is its own form of social proof.

6. Keep tabs on the competition

LinkedIn publishes an annual list of the 10 best Company Pages. Visit every one of those profiles and study how they’ve optimized their pages, especially if they’re direct competition.

Once your Company Page is set up, optimized and delivering a steady stream of content that follows these simple guidelines, you’ll be well on your way to networking greatness.

Optimizing your company’s presence on LinkedIn is easier with Hootsuite. From a single dashboard you can easily manage all your social channels, collect real-time data, and engage with your audience across networks. Try it free today.

Get Started

The post 6 Easy Ways to Optimize Your LinkedIn Company Page appeared first on Hootsuite Social Media Management.

6 Easy Ways to Optimize Your LinkedIn Company Page published first on https://themarketingheaven.tumblr.com/

[unifiedsocialblog]

6 Easy Ways to Optimize Your LinkedIn Company Page

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader and attract top talent.

Here are seven steps you can take today to optimize your business page and improve your presence, authority, and recruitment prospects on the platform. If you’d like to learn how to setup your Company Page, our definitive guide to using LinkedIn for business has those step-by-step instructions.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

6 tips for creating a compelling LinkedIn Company Page

1. Update your profile image and banner

Your profile image is first thing people searching for your company on LinkedIn will see, so make a good impression. Company Pages with profile pictures get six times more visitors than those without.

Choosing a profile image is straightforward: take your company logo (the same one you’re using on your other social media channels) and resize it to fit with LinkedIn’s requirements.

Ideal LinkedIn profile image specs

300 x 300 pixels

PNG format

Maximum 8 MB

Square layout

The profile banner above your company logo offers a bit more room for creativity, as there are no hard-and-fast rules for using this space (other than some sizing requirements).

Ideal LinkedIn profile banner specs

1536 x 768 pixels

PNG format

Maximum 8 MB

Rectangular layout

How you choose to hang your Company Profile banner is up to you. Here are two completely different examples of company profile banners, and why they’re successful.

Sephora: simple, sleek and stylish

Even a simple graphic can add some much-needed flair to LinkedIn’s standard template. Sephora’s banner displays the clean black and white stripes that frame many aspects of their branding, both in-store and online.

Air Canada: active, engaging and actionable

Air Canada’s banner takes a more actionable approach, advertising their involvement in the 2018 Seoul Winter Olympics. It includes bilingual hashtags for a current social media campaign and reps Canadian colors, driving social engagement.

2. Write a compelling “About us” section and include relevant keywords

Carefully-selected images will hook a prospect, but it takes words to reel them in.

A well-optimized “About us” section on your company page is a tightly worded paragraph (2,000 characters or less) telling visitors everything they need to know about your company. Use simple, accessible language informed by keyword research to outline your business goals in words anyone will understand.

Like your other social profiles, the “About us” on your Company Page should answer six basic questions (which I’ve adjusted slightly for the LinkedIn platform):

Who are you?

Where are you based?

What do you offer?

What are your values?

What is your brand voice?

How can people contact you to learn more?

To see an “About us” done right, look at Shopify. Their bio accurately describes the scope of their main product without ever slipping into yawn-inducing wordiness.

My favorite part is how they snuck in “Being awesome” as one of their specialties. This is how you have fun with LinkedIn while keeping things professional.

Remember, LinkedIn is a professional space, and like every social media platform, it has its own set of unwritten rules. Don’t be the company sharing memes from five years ago in an effort to market to Generation Z.

Tailoring your content to a business-minded audience doesn’t mean it has to be boring; just read the room, and plan accordingly.

3. Create Showcase Pages

If the Company Page is a birds-eye view of your business and its core values, then Showcase Pages zoom in on your day-to-day activities.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

Get the free guide right now!

These highly-customizable pages are essentially tailored news feeds on specific aspects of your organization. Depending on their interests, visitors might come here for content about your company’s individual brands and product ranges, ongoing charity efforts and sponsorships, or regularly occurring events like meetups, conferences, and expos.

Post, post, post

Real talk: Showcase Pages require upkeep. They have their own distinct sets of followers, separate from your Company Page. If you want these pages to be successful (and stay that way), ensure they’re regularly populated with articles, videos, slide presentations, and any other content that provides your followers with significant, long-term value.

Showcase Pages are a great place to share Sponsored Content and get more value from targeted advertising.

You can target your posts by location and a recommended number of two other fields, including: industry, company, job type, seniority, group, school, and more. Because people following your Showcase Pages have already shown an active interest in that area of content by subscribing, they’re more likely to read it and share among their networks.

Here’s one last secret about Showcase Pages: they’re surprisingly underused. Capitalize on this! Even one Showcase Page puts you a step ahead of the competition, but you can have up to 10—enough to give you a serious advantage.

4. Build a career page

Glassdoor reports that 69 percent of job seekers are more likely to apply to a company that makes an active effort to promote its culture online. LinkedIn Career Pages are an amazing way to bolster your recruitment efforts by showing your company culture in its best light.

Located under the “Life” tab, Career Pages feature customizable modules where you can display high-quality images, videos and articles about the day-to-day at your organization. Try to include a URL in every post: LinkedIn reports that posts with links get 45 percent more engagement.

Consider employee perspectives

If you’re looking for ways to frame your company as a think-tank for fresh ideas, look to the Career Pages “Employee perspectives” section, where you can publish thought leadership articles written by employees.

According to a survey by Jumpstart HR, the vast majority of job seekers value personal growth opportunities over anything else when considering a new workplace. By sharing content produced in-house, you’re showing your current employees that their perspectives are valued, and telling future talent that there’s plenty of room for recognition—and the opportunities that come with it.

Explore other features

The Careers Page has a ton of other features, too many to list out in one blog post. Here are the major ones you should be aware of:

Create a virtual “meet the team” section from employee profiles

Collect and share employee testimonials

List the causes your employees care about and support on their profiles

Promote diversity by listing spoken languages

Track your recruitment analytics to improve your hiring process

Like Showcase Pages, you should update your Careers Page regularly. This is a space to proudly represent your company as a hub of excellence and new ideas, so post whenever you can; the goal is to have people clamoring to work for you.

With a good enough Careers Page, you might even win over a few employees from the Dark Side…I mean, your competitors.

5. Collect and give endorsements

More than a billion peer-to-peer endorsements have been given on LinkedIn, the platform’s most powerful (and sometimes controversial) form of social proof. Gather recommendations whenever possible, and don’t be shy to ask for them—it’s almost always mutually beneficial.

Ask employees

If your employees haven’t connected with your Company Profile, encourage them to do so, and be sure to write them a great recommendation from your personal profile in return. Your employees’ networks will be notified of work anniversaries, new job opportunities, and other updates about your business. When they share content to their own networks, it’ll also appear with your company name attached.

Ask associates

Some of the most valuable endorsements will come from your B2B interactions—76 percent percent of B2B buyers prefer to work with recommendations from their professional network.

Whenever you have a positive interaction with another company, whether that’s a vendor, an account manager, or someone you met at a networking event, reach out to them for a connection and recommendation, and offer one in return.

This “I scratch your back, you scratch mine” approach almost seems like cheating, but it’s a perfectly valid way to cement business relationships and grow your network. Just make sure you’re following endorsement etiquette by only endorsing people and businesses you have actually interacted with, for skills you can honestly attest to.

Ask customers

Another way to build your brand and gather recommendations is to engage directly with customers and followers. If someone comments on an article you’ve shared on your Company Page, or messages you with an inquiry, use it as an opportunity to create a dialogue and win an endorsement.

Similarly, if a customer posts about a positive experience they had with your company on another social media platform, you could message them privately and ask if they’d endorse your LinkedIn Company Page, too. Even if you don’t get the endorsement, the positive public interaction is its own form of social proof.

6. Keep tabs on the competition

LinkedIn publishes an annual list of the 10 best Company Pages. Visit every one of those profiles and study how they’ve optimized their pages, especially if they’re direct competition.

Once your Company Page is set up, optimized and delivering a steady stream of content that follows these simple guidelines, you’ll be well on your way to networking greatness.

Optimizing your company’s presence on LinkedIn is easier with Hootsuite. From a single dashboard you can easily manage all your social channels, collect real-time data, and engage with your audience across networks. Try it free today.

Get Started

The post 6 Easy Ways to Optimize Your LinkedIn Company Page appeared first on Hootsuite Social Media Management.

6 Easy Ways to Optimize Your LinkedIn Company Page published first on https://getfblike.tumblr.com/

[bizmediaweb]

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users.

Once seen primarily as a job-seeking tool, the platform now offers a rich media experience that businesses cannot afford to ignore. Many LinkedIn users log in daily just to bask in the knowledge of thought leaders and stay on the pulse of their respective industries.

As such, your LinkedIn Company Page represents a huge opportunity to steer the conversation in your field, carve out a space for your brand, and attract top talent in the process.

Here are six steps you can take today to optimize your LinkedIn Company Page and improve your presence, authority, and recruitment prospects.

1. Tell your story in pictures

Update your profile image

Your profile image is first thing people searching for your company on LinkedIn will see, so make a good impression. Company Pages with profile pictures get six times more visitors than those without.

Choosing a profile image is straightforward: take your company logo (the same one you’re using on your other social media channels) and resize it to fit with LinkedIn’s requirements.

Ideal LinkedIn Profile Image Specs

300 x 300 pixels

PNG format

Maximum 8 MB

Square layout

Set the tone with your profile banner

The profile banner above your company logo offers a bit more room for creativity, as there are no hard-and-fast rules for using this space (other than some sizing requirements).

Ideal LinkedIn profile banner specs

1536 x 768 pixels

PNG format

Maximum 8 MB

Rectangular layout

How you choose to hang your Company Profile banner is up to you. Here are two completely different examples of company profile banners, and why they’re successful.

Sephora: simple, sleek and stylish

Even a simple graphic can add some much-needed flair to LinkedIn’s standard template. Sephora’s banner displays the clean black and white stripes that frame many aspects of their branding, both in-store and online.

Air Canada: active, engaging and actionable

Air Canada’s banner takes a more actionable approach, advertising their involvement in the 2018 Seoul Winter Olympics. It includes bilingual hashtags for a current social media campaign and reps Canadian colors, driving social engagement.

2. Use keywords

Write an “About us”

Carefully-selected images will hook a prospect, but it takes words to reel them in.

A well-optimized “About us” section on your company page is a tightly worded paragraph (2,000 characters or less) telling visitors everything they need to know about your company. Use simple, accessible language informed by keyword research to outline your business goals in words anyone will understand.

Like your other social profiles, the “About us” on your Company Page should answer six basic questions (which I’ve adjusted slightly for the LinkedIn platform):

Who are you?

Where are you based?

What do you offer?

What are your values?

What is your brand voice?

How can people contact you to learn more?

To see an “About us” done right, look at Shopify. Their bio accurately describes the scope of their main product without ever slipping into yawn-inducing wordiness.

My favorite part is how they snuck in “Being awesome” as one of their specialties. This is how you have fun with LinkedIn while keeping things professional.

Remember, LinkedIn is a professional space, and like every social media platform, it has its own set of unwritten rules. Don’t be the company sharing memes from five years ago in an effort to market to Generation Z.

INSERT GIF

Tailoring your content to a business-minded audience doesn’t mean it has to be boring; just read the room, and plan accordingly.

3. Create Showcase Pages

If the Company Page is a birds-eye view of your business and its core values, then Showcase Pages zoom in on your day-to-day activities.

These highly-customizable pages are essentially tailored news feeds on specific aspects of your organization. Depending on their interests, visitors might come here for content about your company’s individual brands and product ranges, ongoing charity efforts and sponsorships, or regularly occurring events like meetups, conferences, and expos.

Post, post, post

Real talk: Showcase Pages require upkeep. They have their own distinct sets of followers, separate from your Company Page. If you want these pages to be successful (and stay that way), ensure they’re regularly populated with articles, videos, slide presentations, and any other content that provides your followers with significant, long-term value.

Showcase Pages are a great place to share Sponsored Content and get more value from targeted advertising.

You can target your posts by location and a recommended number of two other fields, including: industry, company, job type, seniority, group, school, and more. Because people following your Showcase Pages have already shown an active interest in that area of content by subscribing, they’re more likely to read it and share among their networks.

Here’s one last secret about Showcase Pages: they’re surprisingly underused. Capitalize on this! Even one Showcase Page puts you a step ahead of the competition, but you can have up to 10—enough to give you a serious advantage.

4. Build a career page

Glassdoor reports that 69 percent of job seekers are more likely to apply to a company that makes an active effort to promote its culture online. LinkedIn Career Pages are an amazing way to bolster your recruitment efforts by showing your company culture in its best light.

Located under the “Life” tab, Career Pages feature customizable modules where you can display high-quality images, videos and articles about the day-to-day at your organization. Try to include a URL in every post: LinkedIn reports that posts with links get 45 percent more engagement.

Consider employee perspectives

If you’re looking for ways to frame your company as a think-tank for fresh ideas, look to the Career Pages “Employee perspectives” section, where you can publish thought leadership articles written by employees.

According to a survey by Jumpstart HR, the vast majority of job seekers value personal growth opportunities over anything else when considering a new workplace. By sharing content produced in-house, you’re showing your current employees that their perspectives are valued, and telling future talent that there’s plenty of room for recognition—and the opportunities that come with it.

Explore other features

The Careers Page has a ton of other features, too many to list out in one blog post. Here are the major ones you should be aware of:

Create a virtual “meet the team” section from employee profiles

Collect and share employee testimonials

List the causes your employees care about and support on their profiles

Promote diversity by listing spoken languages

Track your recruitment analytics to improve your hiring process

Like Showcase Pages, you should update your Careers Page regularly. This is a space to proudly represent your company as a hub of excellence and new ideas, so post whenever you can; the goal is to have people clamoring to work for you.

With a good enough Careers Page, you might even win over a few employees from the Dark Side…I mean, your competitors.

5. Collect and give endorsements

More than a billion peer-to-peer endorsements have been given on LinkedIn, the platform’s most powerful (and sometimes controversial) form of social proof. Gather recommendations whenever possible, and don’t be shy to ask for them—it’s almost always mutually beneficial.

Ask employees

If your employees haven’t connected with your Company Profile, encourage them to do so, and be sure to write them a great recommendation from your personal profile in return. Your employees’ networks will be notified of work anniversaries, new job opportunities, and other updates about your business. When they share content to their own networks, it’ll also appear with your company name attached.

Ask associates

Some of the most valuable endorsements will come from your B2B interactions—76 percent percent of B2B buyers prefer to work with recommendations from their professional network.

Whenever you have a positive interaction with another company, whether that’s a vendor, an account manager, or someone you met at a networking event, reach out to them for a connection and recommendation, and offer one in return.

This “I scratch your back, you scratch mine” approach almost seems like cheating, but it’s a perfectly valid way to cement business relationships and grow your network. Just make sure you’re following endorsement etiquette by only endorsing people and businesses you have actually interacted with, for skills you can honestly attest to.

Ask customers

Another way to build your brand and gather recommendations is to engage directly with customers and followers. If someone comments on an article you’ve shared on your Company Page, or messages you with an inquiry, use it as an opportunity to create a dialogue and win an endorsement.

Similarly, if a customer posts about a positive experience they had with your company on another social media platform, you could message them privately and ask if they’d endorse your LinkedIn Company Page, too. Even if you don’t get the endorsement, the positive public interaction is its own form of social proof.

6. Keep Tabs on the competition

LinkedIn publishes an annual list of the 10 best Company Pages. Visit every one of those profiles and study how they’ve optimized their pages, especially if they’re direct competition.

Once your Company Page is set up, optimized and delivering a steady stream of content that follows these simple guidelines, you’ll be well on your way to networking greatness.

Optimizing your company’s presence on LinkedIn is easier with Hootsuite. From a single dashboard you can easily manage all your social channels, collect real-time data, and engage with your audience across networks. Try it free today.

Get Started

  The post How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps appeared first on Hootsuite Social Media Management.

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps published first on https://themarketingheaven.tumblr.com/