#bandai’s dream demographic

[ao-ninja]

this is the most romantic thing my fiancée has ever said to me

[when-will-mail-come]

I wanted to translate the Animedia Magazine 2018 July Issue’s Gundam W portion like ↑ with the translation surrounding the picture with arrows, but I don’t know how to. Please be satisfied with ↓. For those that want to read the original text (that I photographed), go here.

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37(Everyone) 450(Welcome～) to the Animedia Carnival

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　The next legendary anime to be introduced is the following;『New Mobile Report Gundam W』. This work is one of the many『Gundam』series, and from April 1995 to March 1996 the TV series aired. In 1997 the 3 episodes OVA 『New Mobile Report Gundam W Endless Waltz』continuation was created, and in 1998 the re-edited『Special Edition』version of that was released theatrically. Even now after 20 years have passed its popularity has not waned, rerunning since February 2018 on TOKYO MX. Gathering interest even from people exposed to this work for the first time, there has been a resurgence in popularity.

　One point that needs a special mention with this work is that, it is the forerunner of a『Gundam』series that won fanatical female fans. Though 『Gundam』series are now supported by many demographics regardless of gender,『Gundam』fans before this work were mainly children and men, who the related merchandise targeted. The biggest factor behind how this work managed to capture the hearts of women, in this situation, was that the 5 main characters were prominent. Not only were the 5 main characters beautiful boys, they had strong personalities that were unable to be described in one word. Some acted calm, cool, and collected to fulfill their missions, while others took flabbergasting actions that were mind boggling. The interactions between them, and the words and deeds that exceeded the viewers’ imaginations, continued to charm fans. Especially Heero・Yuy for informing the heroine「I’ll kill you」 in episode 1, and also by blowing up his beloved mobile suit Wing Gundam, having a strong impression not seen elsewhere, with his loony¹ actions and a number of out-there¹ famous quotes, he had a presence that could only be described as peerless. The threatened gazes directed by the 5 boys who are by no means absolutely perfect, continue to capture the hearts of fans and refuses to let go even to this day.

¹loony, out-there: The magazine uses the pretty strong expression ぶっ飛んだ

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The strongness of their PERSONALITY and GAZE is LEGEND TIER! The GUNDAM PILOTS that are RESURGING IN POPULARITY

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450(Welcome～) Special Guest

Heero・Yuy role HIKARU MIDORIKAWA

【He・kah・rue・Me・dough・ree・kawa】Born May 2. From Tochigi Prefecture. Affiliated with Aoni Production.

——What kind of work is『New Mobile Report Gundam Wing』, to you, Mr. Midorikawa? Furthermore, if you had to choose one thing that made you happy, from your memories during the first airings, what would it be?

　My dream since I was a child was playing the main character in a serious robot work like『Mobile Suit Gundam』, so my dream came true. That made me happy, as you can imagine. Of course, plastic models of Wing Gundam that Heero rides on went on sale, so as person who was crazy about Gunpla² when I was a child, those were really happy days ♪

²Gundam plastic model = Gunpla

——With his unpredictable words and deeds and such, Heero・Yuy was a character with many sensational episodes. If there was anything that you struggled with while playing him, please do tell.

　Heero’s silent, so I think that having to impress the character on the audience within the limited few lines is difficult. However, I gained quite a lot of experience with silent characters with the role of Kaede Rukawa from『SLAM DUNK』(aired 1993～1996), so I managed to not struggle that much（^^;;

——This year marks the 20th year since the release of『New Mobile Report Gundam W Endless Waltz Special Edition』. What do you think about the fact that it’s still loved by many fans, even after over 20 years have passed?

　Maybe it’s  the fact that interesting things are interesting, no matter how many years pass? I mean it is full of holes that can be poked fun at, even though it’s by no means a gag anime (laughter). Apparently, there are also tenacious fans in America even to this day, not only limited  to Japan, so I think it’s a real amazing piece of work.

——If you were to give a message toward the following five of Heero, Duo, Trowa, Quatre, and Wufei, right now, what would the contents of the message be?

　I am truly happy, that I was able to meet you all. There is also a work that paints yourselves after the end, so if a chance presents itself, I’d love to breathe life into your grown selves. Well, I think that I’ll be indebted to all of you through games or whatnot, from now on too, so I look forward to working with you all then（^₋^）

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◍Original Drawing/Yoshihito Hishinuma  Finishing Touch/Michie Hishinuma

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Chang・Wufei

張五飛

(Voice/Ryuzou Ishino)

Holds the belief that might is right, and dislikes the weak fighting. Takes independent action often, and uses the Shenlong Gundam which he calls「Nataku」to destroy evil.

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Heero・Yuy

(Voice/Hikaru Midorikawa)

Pilot of the Wing Gundam. Educated to be a perfect soldier, he did not show human-like emotions in the beginning.

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Trowa・Barton

(Voice/Shigeru Nakahara)

Pilot of the Gundam Heavyarms, and was fighting in the battlefield ever since he could remember. To hide his identity, he performed as a clown at a circus troupe.

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◀The Gundam pilots in brisk summer attire. The 5, although participating in the same military operations, are not a team so there is no sense of comradeship. It is only at the end of the story that the 5 unite. These relationships were novel

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New Mobile Report Gundam Wing

◍Currently rerunning every Tuesday night at 10:29 PM on TOKYO MX

◍『New Mobile Report Gundam Wing』Blu-ray Box Limited Edition Complete 2 Volumes, now on sale by BANDAI NAMCO Arts. Each 30,240 yen (tax included)

◍『New Mobile Report Gundam W Endless Waltz』Blu-ray Box Limited Edition Complete 1 Volume, now on sale by BANDAI NAMCO Arts. 18,360 yen (tax included)

STORY〔New Mobile Report Gundam Wing〕/Humanity has constructed space colonies, determining the year they commenced space development as the year 1 A.C. (After Colony). Starting to see the indications of decline due to the increase of immigrants to the colonies, the countries of Earth form the「United Earth Sphere Alliance」, and counter the colonies. Possessing overwhelming military power, the Alliance Army oppress the colonies. Communications between each colony are cut off. Year 195 A.C.「Operation Meteor」is initiated by underground organizations of the colonies rebelling against the oppression of the Alliance. It was to have 5 Gundam units land onto Earth, and unfold subversive activity against the secret society「OZ」(Oz) that controlled the Alliance. The 5 boys, who are the agents, descend to Earth without knowing each other, and try to fulfill the mission while at times cooperating with each other, and at times rebelling against each other.

〔New Mobile Report Gundam W Endless Waltz〕/1 year after the battle　between Earth and the colonies. Although it seemed that the world was following the path to peace renouncing all military force, the mastermind of the colony organizations plots the domination of the Earth Sphere. The 5 ride the Gundams once again, and dive into battle.

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Quatre・Raberba・Winner

(Voice/Ai Orikasa)

The heir of an extremely wealthy man, as well as a boy who pilots the Gundam Sandrock. Although gentle and kind, in the later half of the story, he comes to do nothing but seek revenge for a harmed family member.

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37(Everyone) Time to Shine Famous Scene

　Episode 1 was full of iconic scenes that symbolized the person known as Heero. From trying to shoot down a civilian shuttle that was interfering with accomplishing his mission during his descent to Earth, to hijacking an ambulance that rushed over due to Relena`s report, who found him injured, it was a succession of barbarity. Moreover, he whispers「I’ll kill you」in her ear after ripping a birthday party invitation that she sent, going undercover as a transfer student at her school, all just due to the reason that「his face was seen by Relena」.

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Duo・Maxwell

(Voice/Toshihiko Seki)

A kind boy who laments the tragedies brought on by war, and understands the value of life more than anyone, despite having a perfect command of Gundam Deathscythe which is also known as「God of Death」.

14 Relena・Darlian

(Voice/Akiko Yajima)

[shrushti167]

TRADITIONAL TOYS & GAMES MARKET ANALYSIS

The growth of the traditional toys and games market has been boosted by the high birth rate in the emerging economies of the world. The market is a highly consolidated and is dominated by a few major players such as Namco Bandai, Mattel, Hasbro, Lego, and Jakks Pacific. China accounted for over 86% of the world’s toys export in 2016. The major destinations for Chinese manufactured toys and games were U.S. and EU-27. The market is highly price sensitive and is threatened by substitutes such as video games. This has resulted in increased focus of market players on emerging economies of Asia Pacific and Latin America rather than the mature markets of Europe and North America.

Market Dynamics

Emerging economies of Latin America and Asia Pacific are expected to drive growth of the market, due to increasing spending power of the populace in countries such as Brazil, Argentina, China, India, and Indonesia is fueling growth of the market. Europe and North America are expected to witness slow growth over the forecast period due to falling birth rates and aging populace. Major factors restraining growth of the market include the growing predilection towards smartphones and computer games over traditional toys and games. This trend is particularly evident in the urban areas of both North America and Europe. Outdoor and sports toys product type segment is expected to the largest and fastest growing segment. Among distribution channels, online segment is expected to be the fastest growing. This has enabled small and medium sized manufacturers of toys and games to expand their customer base.

Key features of the study:

This report provides in-depth analysis of the traditional toys and games market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2016 – 2024), considering 2015 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players

It profiles leading players in the global traditional toys and games market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans

Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc., Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp., and Bandai Namco Holdings Inc.

Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launches, technology up-grades, market expansion, and marketing tactics

The global traditional toys and games market report caters to various stakeholders in this industry, including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the traditional toys and games market

Global Traditional Toys and Games Market Share, by Product Type, 2016

Detailed Segmentation:

Global Traditional Toys and Games Market, By Product Type:

Educational Toys

Card Games

Stuffed Toys

Interactive Toys

Outdoor and Sports Toys

Model Vehicles

Construction Sets

Puzzles

Remote Control Toys

Dolls and Action Figures

Board Games

Others

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Global Traditional Toys and Games Market, By Distribution Channel:

Global Traditional Toys and Games Market, By Age Demographic:

Hypermarkets

Supermarkets

Online

Company Outlets

Toy Stores

Others

0 to 18 months

19 to 36 months

3 to 4 years

4 to 8 years

8 to 10 years

10 to 14 years

Company Profiles

Dream International Limited

Hasbro Inc.

Mattel Inc.

Funskool Ltd.

Lego A/S

Jakks Pacific Inc.

Tomy Co. Ltd.

LeapFrog Enterprises Inc.

Spin Master Corp.

Bandai Namco Holdings Inc.

Company Overview

Product Portfolio

Financial Performance

Key Strategies

Recent Developments

Future Plans

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