#bacteriads
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Creative Advertisement Crafted From Bacteria-Filled Petri Dishes
The Creative Factory is rethinking traditional advertising methods with their new campaign for soap brand Lifebouy
Latin America-based branding agency The Electric Factory Group is using poster-sized petri dishes or “Bacteriads” in their latest campaign for the soap brand Lifebouy.
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BaceriAds
A clever concept by Lifebuoy and an interesting creative execution. Apparently only 17% of people regularly wash their hands. Urgh. To show the invisible dangers of bacteria we come in contact with throughout everyday life they made poster-sized, bacteria-filled petri dishes - to make the invisible visible.
See the video here:
http://bit.ly/2hcsqaE
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letters
Dear Pia --
It’s long since I’d written and my mic has been turned off, if i had any suggestions or advice its that I would want to set any limitations or preconcieved notions on anything or anyone just yet, Ive been amoebad deviled, and flesh eatened bacteriad, and its probably worst than you can imagine, just as bad a worm, so dont pre-judge people for now, for me it turned me into super human,
when you look for love, be open to who they are in terms of matters of the heart and matters of the human condition. I can take care of your issues regarding shao, and we’ve done all we can with the narrative and it’s gong to turn out fine -- I think should still spend time in the Phililppines and in some places in Indochine neauve, but, also, well probably end up in Hawaii in the end, and that;s also where your beacon lies, and that;s the answer. Ones narrative is done after years and years of writing, and its the end of the world, and you’re almost done, with the window in terms of perceptions that you’ve been given from loved ones, make sure you can put it to use.
You’re loved and you must work with really delicate and slow hands and mind, and not like a Brute.
I am sure you’re a new verson of you or are becoming one more and more and you cant take anything or anyone for granted -- there’s something in Indochine Neavue thats different than before, it’s Indochine neavue. before it wasn’t.
Love
la seur
rene justin
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En 2016 The Electric Factory para Lifebuoy (Unilever), creó “Bacteriads”. La agencia extrajo bacterias de una variedad de elementos comunes, entre ellos un billete, colocándolas en una placa de petri construida a medida, y lo cultivaron por días hasta que pudieron ser expuestos al público como publicidad.
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