#artcopycode

[brianvillalon]

Cannes I kick it? Yes you Cannnes.... #TBT.. During my time at @Grow, Madden Giferator was the project that I was able to work on from beginning to end. My role was mostly in support working on production, creating TONS of gifs, dynamic banner ads, awards assets, and eventually lending a hand in the case study video and website. This project was widely successful, as it won 8 Cannes Lions (2 in the above pic), and a ton of other notable awards that year. This was a huge learning experience for me, and I'm proud to say I was a part of it. #2015 #giferator #easports #google #artcopycode #animatedgifs #casestudy #canneslions #madden15 (at Grow)

[themadvertiser]

Cannes 2015 Day 5 / Ben Jones, Google

Ben Jones, Creative Director, ArtCopyCode team, Google

What will advertising be in 5 years? What can we do in the next 3-6 months?

There's use to be media scarcity and consumer intention abundance. 

But now we have consumer intention scarcity and media/information abundance. 

Creativity in real time.

Intersect brands with real time cultural phenomena. 

 But these real time moments (oscars, sport, etc...) usually last for 10 minutes (Google search data). 

Example: EA Sports Madden GIFERATOR 

Big ideas are a story engine to take the most of real time moments.

REAL TIME MESSAGE = BIG IDEA + SOCIAL CONTEXT

User Generated Content

Use lesser people with deeper/meaningful stories, instead of the normal meaningless social UGC campaigns with lots and lots of participants.

Example:

I AM THE NEW CREATIVE

Art Directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers, who are editors who also shoot film. These are the New Creatives, and Adobe is celebrating their work with a new campaign that makes them the face of our marketing—both literally and figuratively.

[axelgoessouth]

Real time search, the want's

[luisaguiluzportfolio]

Volkswagen SmileDrive

Volkswagen and Google partner up to create the first social app to maximize fun on every drive. 

As an Easter egg, my name and those of the core team who worked on this project, appears in the first 2 seconds of the trailer that we unveiled at the 2013 SXSW.

Role: Lead Integrated Producer / Co-lead client contact with Account Service counterpart

Awards

FWA Mobile of the Day 

Press

PSFK Presents The Future Of Retail 2014

Tim Johnson, 6-time national cyclocross champion.

Inc.com

Mashable

PSFK

Engadget

Creativity Online

[digitalizmus]

Heti szemle (19. hét)

A hét linkje

Digitális trendek és előremutató példák a DoubleClick válogatásában, avagy merre halad reklám és a technológia együtt kéz a kézben.

Youtube

Elindultak a fizetős YT csatornák (53 különböző), melyek közül Magyarországon egyelőre egy sem elérhető.

Sajnos szintén csak az USA-ban működik a Trendsmap, ami város szinten mutatja meg hogy hol épp mi a legnézettebb videó.

Twitter

Steven Soderbergh (a Solaris és a Side Effects rendezője) publikus novellát indított el a Twitteren 'Glue' néven. A projekt április 29-én indult és máris a 14. fejezetnél tart.

Facebook

Az Instagram tavalyi felvásárlása után a Facebooknak van újabb 1 milliárd dollárja, amit ezúttal a valós idejű forgalmi adatokat kínáló Waze mobil alkalmazás bekebelezésére költene.

A Socialbakers 1.000 posztot érintő kutatása újra bebizonyította, mennyire fontos a posztjaink megfelelő időzítése, mivel az üzenetek az első 30 percben érik el a felhasználók 50%-át.

A svéd UNICEF legújabb kampányával igyekszik felnyitni a Facebook felhasználók szemét, hogy a likejaikkal önmagában még nem segítenek és nem is mentenek életeket.

Végezetül elérhető a Facebook által díjazott legjobb kampányok listája a Facebook Studio oldalán, érdemes csemegézni belőlük.

[theinsignificant]

Watch this...

[seba-blog1]

Art, Copy and Code

Art Copy Code from Google demostrates a creative revolution that has probably not been seen in Advertising since the 60's: Where we see the birth of a creative team based in a Art Director with a Copywriter.

In the past couple of years we have seen a partnership between Media and Brands, working together to generate quality content.  Creating a second noticeable industry wide revolution; where brands have understood their role as "partners" to create technology and content. Not as a media outlet, but as significant partner creating credible content based on their product or service. Not over stepping their limits.

The convergence between technology, culture and brands has to be one of the most important revolutions in the world of marketing and culture; bringing brands to create purpose and innovate beyond their product towards a consumer who is impatently waiting to be surprised.

For SXSW, Google partnered up with Adidas to create the first talking shoe: 

[paintorthread]

#Google's Adidas Talking Shoe released at #SXSW. More details here: http://www.paintorthread.com/googles-custom-talking-shoe-x-adidas-originals-ar-3-0/ #sxsw2013 #googleplayground #artcopyandcode #artcopycode #adidas #talkingshoe #bluetooth #igsneakercommunity

[livingaroundblogs]

ART COPY & CODE - Advertising re-imagined

ART COPY & CODE looks like a new project by Google that challenges how we view advertising today and gets us to explore our imagination and 're-imagine' if you will, how the industry will change as new technology alters how brands interact with customers. If the 60's started a revolution bringing together art directors and copywriters that ART COPY CODE introduces the next revolution incorporating tech.

Just take a look at The Talking Shoe and imagine the possibilities. Exciting times for the world of advertising!

[themadvertiser]

Eurobest 2014 Day 3 / Part 2 of 5

THE ART COPY CODE WORKSHOP: Calling All Creative Makers. (Workshop)

Mike Glaser, Marketing Manager, Google

Google's Art, Copy & Code team is a group of creative technologists, strategists and designers working at the intersection of Google's marketing and engineering teams, to create new ways for brands to connect with consumers. In this workshop, we had access to the strategic insights, creative process and technological builds that led to their latest campaigns.

PROCESS: Empathy - Definition - Brainstorm - Prototype - Test

The way Google makes things. / The things we’ve learned.

Small & Scrappy > Big & Slow 

Data > Opinions

Prototypes > Storyboards

Proven & Available > New & Shiny

Relevance > Real-Time

EXAMPLE: Target's Mobile Game

[elessaxmargaret]

#artcopycode #google #sxsw #interactive #backstage (at Austin Convention Center)

[normakwee]

Lightspeed ahead!! #artcopycode #sxsw

[mostcold]

Dope. 》@Google #ArtCopyCode #SXSWi

[bickswag]

#google x #adidas talking shoe? @nicekicks #ArtCopyCode #SXSW

[normakwee]

We got tagged by Nyan cat. #artcopycode #sxsw @jessdbrewer @72andSunny