#animal health market size

[animal-care]

The Booming Global Animal Health Market

Market Overview

The global animal health market has experienced remarkable growth, with the market size reaching a substantial value of $62.4 billion in 2023. This robust market performance is projected to continue, with the market expected to grow at a Compound Annual Growth Rate (CAGR) of 9.0% from 2024 to 2030, ultimately reaching a market size of $97.5 billion by 2030.

Regional Dynamics

The Animal Health Market is geographically diverse, with North America holding the highest market share of around 32% in 2023. This can be attributed to the wide range of definitive measures adopted by government and animal welfare organizations in the region, promoting animal health and welfare. Other key regions contributing to the market's growth include Europe, Asia-Pacific, and Latin America, each with their unique market dynamics and growth drivers.

Market Segmentation

The animal health market can be segmented based on various factors, including distribution channels, animal types, and product categories. In terms of distribution channels, the market is dominated by the retail segment, accounting for the largest market share, followed by e-commerce and hospital/clinic pharmacies. By animal type, the market is further divided into production animals, such as poultry, swine, and cattle, as well as companion animals, including dogs, cats, and horses.

Key Players and Competitive Landscape

The animal health market is characterized by the presence of several major players, including Zoetis, Ceva Santé Animale, Merck & Co., Inc., Vetoquinol S.A., and Boehringer Ingelheim GmbH. These companies have established strong brand recognition, extensive product portfolios, and global reach, contributing to their dominant position in the market.

Drivers and Trends

The growth of the animal health market is driven by several key factors, including:

Rising animal health expenditure: Increased spending on animal healthcare, driven by the growing awareness of animal welfare and the need for preventive care.

Prevalence and incidence of animal diseases: The increasing prevalence of zoonotic diseases and the need for effective treatment and prevention measures.

Concerns over zoonoses: The growing focus on addressing the risks of diseases that can be transmitted from animals to humans.

Initiatives by key companies: Investments in research and development, product innovation, and strategic partnerships to expand market presence.

Pet humanization: The trend of treating pets as family members, leading to increased spending on their health and well-being.

Opportunities and Challenges

The animal health market presents a range of opportunities and challenges for industry stakeholders:

Opportunities:

Expansion in emerging markets: Developing economies, such as Asia-Pacific and Latin America, offer significant growth potential due to rising pet ownership and increasing awareness of animal health.

Technological advancements: The integration of digital technologies, such as telemedicine and data analytics, can enhance the delivery of animal healthcare services and improve overall market efficiency.

Sustainable product development: The growing emphasis on environmental sustainability and the development of eco-friendly animal health products can create new market opportunities.

Challenges:

Regulatory compliance: Navigating the complex regulatory landscape, particularly regarding the approval and marketing of animal health products, can be a significant hurdle for industry players.

Pricing pressures: Intense competition and the need to balance affordability with profitability can create pricing challenges for market participants.

Supply chain disruptions: Disruptions in the global supply chain, such as those caused by the COVID-19 pandemic, can impact the availability and distribution of animal health products.

Conclusion

The global Animal Health Market is poised for continued growth, driven by the increasing demand for animal healthcare, the prevalence of animal diseases, and the growing focus on pet ownership and welfare. By leveraging their expertise, technological capabilities, and strategic partnerships, industry players can capitalize on the opportunities presented by this dynamic market and address the challenges to drive long-term success.

[healthtechnews]

Animal Health Market Trends and Insights by Animal Type (Farm Animal, Companion Animal), by Product (Pharmaceuticals, Vaccines, Feed Additives), Route of...

[crop-protection-market]

Explore the Dynamics of the Animal Health Market Growth and Outlook

In the intricate tapestry of the global economy, the Animal Health Market emerges as a crucial force dedicated to enhancing the well-being of our beloved companions. This in-depth exploration delves into various facets of the animal health industry, encompassing robust market analysis, nuanced demand dynamics, growth projections, comprehensive outlook perspectives, revenue considerations, prevailing trends, and the pivotal role of research reports in steering the trajectory of animal health.

Guardians of Well-being: Delving into Animal Health Market Analysis

At the heart of the Animal Health Market lies an unwavering commitment to the health and vitality of our animal companions. This segment delves into the intricacies of market analysis, unveiling key factors influencing the production and adoption of a diverse array of animal health products and services. The Global Animal Health Market boasts a robust annual growth rate of 6%, propelled by the increasing awareness of responsible pet ownership and a growing demand for specialized health solutions.

Meeting Furry Desires: Unraveling Animal Health Market Demand Dynamics

Understanding the dynamics of market demand is pivotal for manufacturers and service providers. This segment delves deeper into the factors influencing Animal Health Market Demand, from evolving consumer preferences to the rising trend of pet humanization. The Animal Health Market demand is projected to witness substantial growth, with an estimated 8% annual increase, fueled by the growing awareness of preventive healthcare measures for pets.

Forecasting Well-being: Exploring Animal Health Market Forecast Perspectives

Anticipating future trends is crucial for stakeholders in the animal health industry. The Animal Health Market Forecast section leverages industry insights and data to project the trajectory of the market, considering factors such as advancements in veterinary science and changing consumer expectations. Technological innovations in animal health, including telemedicine and personalized nutrition, are expected to contribute to a 12% increase in market efficiency by 2025, enhancing the overall well-being of animals.

Cultivating Growth: Navigating Animal Health Market Growth Patterns

In the pursuit of animal well-being, the Animal Health Market Growth Patterns section explores evolving trends, from the adoption of holistic approaches to the integration of digital technologies in veterinary care. The global Animal Health Market is poised for a 7% annual growth rate, with a significant contribution from the rising awareness of ethical and sustainable practices in animal healthcare.

Outlook for Companionship: Glimpses into Animal Health Market Outlook

Peering into the future involves assessing upcoming trends and potential challenges. The Animal Health Market Outlook segment provides a forward-looking perspective, considering aspects like the integration of technology in pet healthcare and the impact of changing regulatory landscapes. The growing emphasis on personalized pet healthcare solutions is expected to drive the adoption of AI-powered veterinary diagnostics, with a projected market share increase of 10% by 2025.

Harvesting Wellness: Unfolding Animal Health Market Revenue Dynamics

Understanding revenue dynamics is pivotal for businesses in the animal health industry. The Animal Health Market Revenue section unravels the financial aspects, considering factors like the increasing willingness of pet owners to invest in premium health products and services. The global Animal Health Market revenue is projected to reach USD 120 billion by 2025, reflecting the growing demand for high-quality health solutions and the expanding market for specialized veterinary services.

Sizing Up Companionship: Evaluating Animal Health Market Size

Determining the size of the Animal Health Market is essential for stakeholders. The Animal Health Market Size segment provides insights into the market's physical expanse, considering factors like the diverse range of animals covered and regional variations in pet ownership. The current global Animal Health Market size is estimated at 300 million households, with projections indicating a potential increase to 450 million households by 2030.

Trending Tails: Navigating Animal Health Market Trends

Staying abreast of industry trends is essential for stakeholders. The Animal Health Market Trends section identifies and explores emerging patterns, from the demand for customized pet nutrition to the increasing popularity of wellness services for aging pets. The adoption of personalized nutrition plans for pets is expected to witness a 15% annual increase, reflecting the growing awareness of the impact of diet on animal health.

Industry Vigilance: Understanding Animal Health Industry Trends

Beyond the market, industry trends shape the landscape. The Animal Health Industry Trends segment unveils the currents shaping the sector, from advancements in veterinary medicine to the increasing focus on preventive healthcare for animals. The integration of blockchain technology for maintaining comprehensive health records is expected to gain traction, ensuring transparency and efficiency in animal healthcare.

Holistic Health: Navigating the Animal Health Products Market

The products market is the backbone of animal health. The Animal Health Products Market section explores the diverse range of products, from pharmaceuticals to nutritional supplements, driving the industry's growth. The global Animal Health Products Market is anticipated to witness a 10% annual increase, driven by the rising demand for specialized health solutions tailored to the unique needs of different animal species.

Insights Unveiled: The Role of Animal Health Market Research Reports

In an era driven by information, data holds significant value. The Animal Health Market Research Reports section emphasizes the role of detailed reports in providing stakeholders with in-depth insights into market dynamics, competitive landscapes, and emerging opportunities. Over 100 Animal Health Market research reports are published annually, offering a wealth of information for businesses, policymakers, and researchers seeking comprehensive knowledge of the industry.

Conclusion

The Animal Health Market is not merely about products and services; it is a dynamic and ever-evolving sector crucial for the well-being of our beloved animal companions. From addressing immediate demand dynamics to forecasting future trends and navigating industry challenges, the animal health industry remains at the forefront of fostering companionship and ensuring the happiness of our furry friends.

[luckydige45]

According to Nova One Advisor, the U.S. companion animal health market size was exhibited at USD 13.19 billion in 2023 and is projected to hit around USD 28.32 billion by 2033, growing at a CAGR of 7.94% during the forecast period 2024 to 2033.

[rupalic]

According to the report "Animal Intestinal Health Market by Additive (Probiotics, Prebiotics, Phytogenics, Immunostimulants), Livestock (Poultry, Swine, Ruminant, Aquaculture), Form (Dry, Liquid), Source, Region - Global Forecast to 2027", published by MarketsandMarkets™, the market is estimated at USD 3.7 billion in 2022 and is projected to grow to USD 5.4 billion in 2027, at a CAGR of 8.2% from 2022 to 2027.

[infofeasting]

The increasing number of veterinary facilities in developed regions, growing expenditure on animal health and pet insurance are factors augmenting the growth of the animal therapeutics and diagnostics market. Also, a large section of the global population depends on animal husbandry for their livelihood. This makes better animal healthcare a crucial factor for the prevention of adverse implications in animal dependent agriculture and farming.

For more insights, visit https://www.nextmsc.com/report/animal-therapeutics-and-diagnostics-market

[blackbackedjackal]

What are some actual problems in the animal product industry?

I'm mostly familiar with fur farming so that's what I'll comment on.

A big concern of mine is that because ARA campaigns against people using or farming fur there's been a decline in the public's trust of fur products in countries that traditionally had good animal welfare standards. This has caused an uptick in fur being farmed in places where the animal welfare laws aren't as regulated, so you're seeing many more unethical farms being able to sell furs cheaply to markets that buy fur for textile. The quality of the fur doesn't matter as much as in the clothing market, so the animals are raised to be as big as possible, exceeding thier healthy sizes and weights to produce as much fur on one animal as possible.

Simultaneously, these unethical farms and businesses are aware of the bad press that ARA groups have spread about the industry, and will sell off other byproducts that aren't as heavily scrutinized or regulated as fur. Many mislabeled blue fox skulls are being sold worldwide (often illegally) by oddities dealers that come from these farms as well as oils and fertilizers and other byproducts of fur farming. It's easy to tell if an animal was unhealthy due to the condition of the pelt, but when the fur is processes as wool or part of the animal people may not recognize came from a fur farm is distributed, it still funds these poorly regulated places.

Meanwhile, the farmers and workers who are being harassed are ones who are generally compliant with WelFur standards, meaning that their farms are up to the current welfare codes in place. It's causing many good farms to go out of business or in some cases close down due to entire states or countries banning fur farming or the use of fur products.

So now good farms are being held accountable for bad practices done at other farms, and it's becoming more and more difficult to find places that do hold up to ethical animal husbandry standards. It's also promoting the use of plastics to make faux fur products which are far worse for the environment then just using fur. And due to the scrutiny many farmers face, it's becoming less worth it for them to sell thier animals as pelts and instead sell them to the exotic pet trade (i.e. people like saveafox who buys foxes directly from an unethical fur farm with bad breeding practices).

It's bad because it feels like there's very little room for changes and improvements to the fur industry because of the chokehold ARA groups have on the public's understanding of fur farming. For example, I'd like to see more ethical breeding practices done based on studying certain color generics and how they effect the health of certain species (we know some color mutations also cause genetic issues with certain species and I would like to have more information as to why that happens and how it can be avoided). However, it's difficult to discuss topics like that and push for change within the industry because most fur farms have to be extremely cautious with who they discuss thier practices to. ARAs will often lie to them to infiltrate thier farms to "expose" them by fabricating lies or stealing and releasing thier animals.

[anxi-writes]

I’m glad u guys like Rodimus as much as I do. Also, lets say this planet is cybertronian-friendly and knows absolutely nothing of Megatron’s war crimes 💀

Rodimus

Rodimus quickly skips out of the ship, eager to get out of the cramped ship. You try your best to stretch your limbs out and take in the fresh air. But It’s kinda hard when your lover is over 15 feet tall and quickly leaving you behind.

“Slow down Roddy,” You yell out to him as your back pops satisfyingly. Rodimus halts to a stop before tilting his head back to you. Did he seriously forget that his partner was a human?? You swiftly run over to your loved one, almost out of breath by the time that you reach him.

Rodimus sheepishly utters an apology before speaking, “Right… right, do you want me to pick you up?”

You shake your head, chuckling at the mech, “I can walk, I just need you to slow down a bit.” The two of you stroll over to a small market filled with foreign books, native fruit and other nicknacks. Some of the stalls are small whilst others are bigger. Rodimus lifts you up every now and then so that you can see everything the market has to offer.

Soon enough the both of you get bored of the market and leave to explore the rest of the planet. The colourful plants brush against your legs as you trek through the alien forest. Trees stretch out in a weird angle, except the trees here look more like coral. Rodimus looks around in amazement as he takes everything in. You can’t help but wonder what everything looks like from Roddy’s height, you’re not really interested in being picked up at the moment though. Your eyes widen as you spot a fluffy creature in the distance, It looks crossed between an axolotl and a moth. You approach the lion-sized creature almost immediately but stop when you realise Rodimus isn’t following you, “Rodimus?”

Your lover’s gaze is focused on a sign pinned against one of the coral trees. He looks at the sign then at the wild animal and then back at the sign, “Uh Y/N? This sign says that you shouldn’t be approaching that creature.”

You frown at Rodimus words. This cute creature? Dangerous? Impossible. Sure the being was 3 times your size but it didn’t look like it opposed any threat! You roll your eyes at your partner’s words and raise a hand to pet the so-called predator. And ohmygodtheyresosoft. Rodimus’s Jaw drops as the creature nuzzles into your touch. It takes him a while to get over the shock of the planet’s predator cuddling up to his harmless human. The two, well three of you now, continue exploring the planet before heading back to the market.

As soon as you step foot near the closest stall, a native of the planet raises their scythe hand towards your animal friend. Other natives quickly gather around you and Rodimus (mainly you though). Some of the people stare at you in awe as the creature purrs and cuddles you even more. It’s kinda funny how surprised and scared the people are of the animal snuggling into you.

Megatron

You trail calmly behind Megatron as the two of you wander through the planet’s rocky mountain terrain. Your lover seemed pretty cautious of everything, whether he would admit it or not. Sometimes it saddened you how fragile he thought you were. You quickly shake your head. You promised yourself and Rung that you wouldn’t be thinking those thoughts. Well at least you wouldn’t be thinking those thoughts while you were out here. It was Rung that pushed the two of you out here, saying it would be good for your mental health or something. To be honest you weren’t really listening back then to what he was saying. You were just excited to finally be able to explore a planet where the inhabitants didn’t think ill of your partner.

You smiled up at Megatron as he manoeuvred his way around what would be a rocky hill compared to his size. The hill was far from a hill to you, it was a huge ass mountain actually. You didn’t even have to ask your lover to carry you over, he was already doing it. A gentle giant, you thought to yourself. Once you were sat down again, you quickly took the lead so that Megatron would now be following behind you. It only took you a few steps before he shot his arm out in front of you. What. You leaned forward over your lover’s arm to see what the fuss was about and spot a scaly cat-like creature.

“Stay very still, this is one of this planet’s most dangerous predators,” Megatron said slowly but his words barely registered in your brain before you were going around his hand towards the animal. Your lover growled at you as you walked towards the creature in a haze. He was just about to find a rock or something to throw at the creature when he noticed that the creature wasn’t hostile? The creature wasn’t hostile to you. That doesn’t make any sense. The predator cooed at you and quickly nuzzled up to your side earning an even more puzzled expression from Megs.

It took a lot of persuasion after that to let the creature come along with you. You looked happy enough so he supposed that the animal wasn’t much of a threat. It greatly surprised him that Ultra Magnus’s reports from the planet's animals were wrong but oh well. The law abiding mech was sure to slip up eventually.

Eventually, your hike was soon over as you approached the town where the Lost Light was parked near. You proudly walked into the little town as the natives widened their eyes at you. Your lover anxiously looked away from the natives, not wanting to attract too much attention. A few of the higher up natives poked and prodded at you after seeing the dangerous animal snuggling up to you. Megatron was quick to tear you away from them though.

[animal-care]

Exploring the Animal Health Market: Trends, Growth, and Key Players

Introduction to the Animal Health Market

The Animal Health Market encompasses a wide range of products and services aimed at promoting the well-being and welfare of animals, including livestock, pets, and companion animals. This market plays a crucial role in ensuring the health and productivity of animals across various sectors, including agriculture, veterinary medicine, and pet care.

Understanding Market Dynamics

The animal health market is driven by several factors, including:

Increasing Pet Ownership: Growing pet ownership rates worldwide have led to greater demand for veterinary services, pet care products, and pharmaceuticals to maintain the health and well-being of companion animals.

Rising Livestock Production: With global population growth and changing dietary preferences, there is a growing demand for meat, dairy, and other animal-derived products, driving the need for animal health products to maintain the health and productivity of livestock.

Prevalence of Animal Diseases: Infectious diseases, parasites, and other health issues pose significant threats to animal health and production. As a result, there is a continuous demand for vaccines, medications, and preventive treatments to control and manage these diseases.

Market Segments

The animal health market can be segmented into several key categories, including:

Pharmaceuticals: This segment includes veterinary drugs, medications, vaccines, and biological products used to treat and prevent various diseases and health conditions in animals.

Feed Additives: Feed additives such as probiotics, enzymes, vitamins, and minerals are used to enhance the nutritional value of animal feed, promote growth, and improve overall health.

Medical Devices: Veterinary medical devices, including diagnostic equipment, surgical instruments, and monitoring devices, play a vital role in diagnosing, treating, and managing animal health conditions.

Market Size and Growth

The global animal health market has experienced steady growth in recent years, driven by increasing investments in animal welfare, advancements in veterinary medicine, and the expansion of animal farming and pet care industries. According to market research reports, The global animal health market was valued at over USD 44 billion in 2021. It is projected to grow at a compound annual growth rate (CAGR) of approximately 5% from 2022 to 2027. The Asia-Pacific region is expected to witness the highest growth rate during the forecast period, fueled by rising pet ownership and increasing demand for livestock products.

Key Players in the Animal Health Market

Several leading companies operate in the animal health market, offering a wide range of products and services. Some of the key players include:

Zoetis Inc.: As the world's largest animal health company, Zoetis offers a comprehensive portfolio of pharmaceuticals, vaccines, and diagnostics for livestock and companion animals.

Merck Animal Health: Merck Animal Health specializes in developing and manufacturing vaccines, pharmaceuticals, and health management solutions for livestock, poultry, and pets.

Boehringer Ingelheim Animal Health: Boehringer Ingelheim offers a broad range of animal health products, including vaccines, parasiticides, and pharmaceuticals for both companion animals and livestock.

Elanco Animal Health: Elanco Animal Health focuses on developing innovative solutions for animal health and well-being, including vaccines, parasiticides, and nutritional products for livestock and pets.

Emerging Trends in Animal Health

Telemedicine and Digital Health: The adoption of telemedicine and digital health technologies is revolutionizing veterinary care, allowing for remote consultations, diagnosis, and monitoring of animals' health and well-being.

Personalized Medicine: Advances in genetics and precision medicine are enabling personalized treatment and management plans tailored to individual animals' unique genetic makeup and health needs.

Focus on Preventive Healthcare: There is a growing emphasis on preventive healthcare in animal health, with pet owners and livestock producers increasingly investing in vaccinations, regular check-ups, and wellness programs to maintain optimal health and prevent diseases.

Conclusion

The Animal Health Market plays a vital role in ensuring the health, welfare, and productivity of animals worldwide. With increasing pet ownership, rising demand for livestock products, and advancements in veterinary medicine, the market is poised for continued growth and innovation. By addressing emerging trends, investing in research and development, and collaborating with key stakeholders, the animal health industry can contribute to a healthier and more sustainable future for animals and humans alike.

[crop-protection-market]

Exploring the Animal Health Market: Trends, Growth, and Revenue

Introduction: Delving into the Animal Health Landscape

In the vast realm of healthcare, the Animal Health Market emerges as a pivotal domain. This comprehensive overview aims to illuminate key facets of the sector, providing insights into market dynamics, growth factors, and the role of research reports in shaping industry strategies.

Animal Health Market Analysis: Navigating Complexity

Embarking on this exploration, we first navigate the intricacies of Animal Health Market Analysis. This involves a deep dive into the factors influencing market dynamics, the challenges faced, and the opportunities that define the trajectory of this evolving industry.

Animal Health Market Size: Quantifying Impact

Understanding the scale of the industry is paramount, and the Animal Health Market Size serves as a quantitative measure of its impact. With a significant contribution to the global healthcare landscape, the market size underscores its importance in addressing the health needs of a diverse range of animal species. The global Animal Health Market is valued at USD X billion.

Animal Health Market Demand: Meeting Diverse Needs

Addressing the Animal Health Market Demand is a critical aspect that involves catering to the health needs of various animals, ranging from pets to livestock. Meeting this demand requires a nuanced understanding of animal health issues and the development of effective solutions.

Animal Health Market Trends: Adapting to Change

Trends in the Animal Health Market mirror the dynamic shifts in healthcare practices. From technological advancements in diagnostics and treatment to an increasing emphasis on preventive care, staying abreast of these trends is essential for industry players.

Animal Health Market Revenue: Financial Dynamics

Beyond healthcare, the Animal Health Market Revenue reflects the financial dynamics of the industry. This includes revenue generated by various segments such as pharmaceuticals, vaccines, and diagnostic services, contributing to the overall economic landscape. The Animal Health Market witnessed a Y% increase in revenue in the last fiscal year.

Animal Health Market Forecast: Anticipating the Future

The future trajectory of the Animal Health Market is outlined in the Market Forecast. Projections and forecasts offer valuable insights for industry players, assisting them in aligning strategies with anticipated market developments. The Animal Health Industry is projected to grow at a CAGR of X% over the next five years.

Conclusion: Fostering Health and Well-Being

In conclusion, the Animal Health Market plays a pivotal role in fostering the health and well-being of animals. From in-depth analysis guiding strategic decisions to addressing dynamic market demands, each facet contributes to the resilience and evolution of the Animal Health Industry. As the market continues to grow and adapt to emerging trends, it remains an indispensable force in safeguarding the health of diverse animal populations.

[foggyfanfic]

Train of thought:

Drawing Julieta for the first time and I am honestly shocked by how light she actually is, like I went through and color picked from a few scenes and even in the darkest one she just wasn’t as dark as I remember. Probably because she’s always next to one of the lighter people in her family like Agustín and/or Pepa. At the same time her skin tone is so warm and it really puts things into perspective like how Agustín and Pepa are lighter than Julieta, but Bruno is paler. And that got me thinking about how one of the advantages of having such a big cast is that they can show off the diversity of skin tones, especially in the case of a Latino family.

And that got me thinking about that one interview Stephanie Beatriz did where she said when she got cast for Brooklyn Nine Nine, she hadn’t been expecting it because they had already cast a Latina actress and it’s sort of unheard of to cast two actors of the same gender and color unless the story requires it or that color is white. But because Brooklyn Nine Nine had two Latina women they had more freedom to characterize both because they weren’t saying something about Latinas as a whole if Rosa is angry while Amy is anxious, they were saying something about just those characters as individuals.

And that got me thinking about how there being so many Madrigals means there’s technically room for so many different forms of representation. You can headcanon that Camilo and Antonio have completely different relationships with their race, because there being two black boys who have mixed race parents means there’s room to tell more stories about those experiences. You can headcanon Bruno and Pepa as having varying anxiety disorders whether they be OCD or something else, because there’s room for that. You can headcanon that multiple Madrigals are bi or demi or gay and they all have very different experiences when it comes to exploring their sexualities because there’s room for that. And you can headcanon that these characters are dealing with the way their race, their sexualities, and their potential mental health disorders all mesh together to form small parts of their complicated identities because that’s realistic to people’s lived experiences there’s room for that too.

And that got me thinking that Disney probably won’t get into any of that if we get more canon content, because they’re motivated by profit margins. I can sit here and think about how being GNC in a small catholic village would affect Luisa’s relationship to her gender, but Disney definitely isn’t going to give us an episode about how racism and sexism blend together to tell WOC they’re not feminine enough. That won’t sell well in conservative markets. I can sit here and wonder how long it took Camilo to notice that the difference between transforming into a man and transforming into a woman is way less distinct than he thought it’d be, but Disney definitely isn’t going to give us a Pride month special about how biological sex is more of a spectrum than we think and gender is a cultural construct. That won’t sell well in conservative markets. And I can play around with a fic idea about Luisa and Camilo eventually comparing their relationships with gender, but I know Disney is never going to show that sorta discussion happening in one of their IP’s. Because that won’t sell well in conservative markets.

(Wait, my dog needs to go out. Seriously? It’s almost 3 am? If I get murdered taking you on a walk at 3am then you’re grounded from milkbones for a week. Not enough stars out tonight. Hold on, let me pick it up, you might be an animal but I’m not, can’t just leave your mess where somebody might step on it. Ok, let’s go back. No, you don’t get another chicken jerky just because we’re doing bedtime again, the bag says a dog your size should only have one a day. Ready for lights out? I love you too, sleep well.)

And that got me thinking that I sorta hope Disney never confirms any of the Madrigals genders or sexuality. Would it be awesome if Disney took advantage of this giant cast to introduce kids to the sheer variety of experiences life holds? Of course! Do I believe for one second that’s what’s going to happen? Not with the current leadership. If we’re lucky, they’ll give Bruno a “friend” who happens to be a man, and Bruno will hold his hand once right before the show gets canceled because it “isn’t doing well with its target audience”. Then because they won’t have confirmed if he’s bi, gay, sexually fluid, ace and gay-romantic, demi and pan-romantic, or any one of the many sexual identities a person can be when they hold hands with somebody the same gender as them, there’ll be fandom wars over it. I will once again have to see somebody say that saying a character is bi is LGBT erasure because it means you can ship that character in a het ship. And I don’t want to deal with that.

And that got me thinking about all the people that are “not marginalized enough to count”. People who supposedly have passing privilege, people whose gender or sexuality is considered trendy, people whose disabilities are invisible. I’m hungry for discussions about those folks, about people like myself. I don’t think I’m going to find a nuanced discussion about identity on the Disney channel, but I wish that when I was a kid there had been a Saturday morning cartoon that sat me down and said “Someday people might tell you there ain’t a place for you in the mainstream, so you’ll go find other folks who don’t fit, but they’ll tell you you’re too mainstream to belong with them. All of those people will be wrong, almost nobody gets a full privilege bingo, life isn’t a dichotomy between mainstream and weirdos. We’re all shades of gray”. But that’s an incredibly complex thing to teach a kid, and again, it doesn’t sell well.

And now I am thinking about how incredibly nuanced the original movie is, and maybe I shouldn’t be so pessimistic, maybe Disney will let the original creative team take the helm. Sure, it’s still doubtful that we would get to see all the shades of queer on a Disney show, but we might get good representation for mental illness. And if the original creative team is in charge it will definitely have a plethora of fleshed out, complex female characters. Not to mention, while I may not be qualified to judge whether or not they’re giving accurate representation to people of color and folks from Colombia, I did read a lot of happy reviews from people who are qualified to judge that. I wouldn’t have gotten so invested in the movie if the writing team hadn’t done such a good job making believable characters, maybe I should trust them.

My dog is snoring, can’t see her but it sounds like she settled in the bed next to her water. I should sleep too. Good night.