#and when she doesn’t she’s so incredibly patient learning that it looks effortless

[sharpjay217]

Watching Pearl’s labyrinth run right now, and sometimes I think we forget how genuinely good she is at this game.

[one-chicago-fanfiction]

Gabby and Antonio: This Instinct to Run

Word Count: 2k

Summary: This story is set many years prior to the beginnings of all One Chicago shows. When Antonio tells Gabby he's having top surgery at last, the two of them share a difficult, interesting conversation.

Antonio Dawson was nervous. He was waiting for his sister in their usual spot—a diner on the corner, just a few blocks away from the house they grew up in. It had, for a while, been their after school place, mostly in the years where Gabby was too young to be home alone, and Antonio’s school bus took longer to get him home than her’s did. They were older now, and Antonio was nursing a coffee, slouched down in the seat, one knee up at his chest, the other leg stretched out before him. He probably didn’t look nervous, but his heart was slamming hard in his chest, and a sickly sort of adrenaline coursing through him.

They hadn’t seen a lot of each other lately, and it was starting to take a toll as far as Antonio was concerned. Gabby was taking classes, training as an EMT. Antonio’s heart, meanwhile, still pulled him towards the same two things it always had. One of those things was the Chicago police department, a dream he’d harboured for almost as long as he could remember. When he thought about how long it was taking him to get started in his career there, he ached as if he’d already lost something. There was a desperation there, thrumming under his skin, a voice telling him soon, soon…

But first, there was something else he needed to do, something even more important. This thing, this one last thing on his to do list before he could start the rest of his life? Antonio Dawson had never wanted anything more.

Gabby walked into the diner, and met his eye with a smile and a nod. She ordered herself a drink and slid onto one of the seats opposite him, pausing only to kiss his cheek before she pulled off her coat and sat down. Antonio sat a little straighter. There was so much of their mother in Gabby, and the smile he gave his loving, strong willed, incredible sister was small, nervous. Something flashed through her eyes, something like suspicion. She’d seen, right away, the thing he’d been trying to hide.

“Good to see you, sis,” he said. Gabby hummed, dismissing his attempt at pleasantries.

“What’s going on with you?” She asked, nodding thanks to the waiter who placed her coffee on the table between them. She took a long sip.

“What’re you talking about?” Antonio asked. “I’m all good.”

“Sure,” said Gabby, wiping foam from her top lip. “That’s why you’re all weird and—sweaty—right now.”

“I’m not...” Antonio started, wiping his forehead with the back of his hand. “I’m not sweaty.”

“And I’m not stupid,” Gabby said. “This isn’t no casual catch up. I wanna know what’s going on.” As kindly as she said it, her unblinking gaze was a challenge, and one of the common themes of their childhood had been Gabby’s challenges, Antonio succumbing to them every time.

“Okay,” he said. “Fine. I have news. I was gonna build up to telling you this, you know? I was actually gonna ask how things are going with you.”

“You can ask me that after,” she said, then another swig of her coffee. Antonio could smell the sweetness of it from here. Pumpkin spice maybe. Damn October. A pang of envy struck him. He should have thought of that himself. He cleared his throat, pulled himself back to what mattered.

“Sure,” he said, a quick glance around the diner before he went on, talking a little quieter now. “Okay. I, uh…I got the money together for my top surgery. It’s finally gonna happen.”

“Woah,” Gabby said, eyes wide, pushing her coffee aside as she leaned in a little closer. “Woah, Antonio. That’s—amazing. Are you, uh—I mean—do you have a date yet?”

“Two months from now,” he said, unable to stave off his idiot grin, even with his heart pounding so hard. He wondered if he looked as unhinged as he was worried he did.

“That’s soon,” Gabby said.

“Not soon enough,” Antonio said. “Trust me.”

“So,” said Gabby, and paused. It unsettled him that she was taking her time, choosing her words so carefully. It was something he was getting slowly used to, the way his sister would hold herself back sometimes, like his coming out had undone some of the comfort between them, like she couldn’t just let herself be, in case she said something that stung him, as if he wasn’t able to come back from that. Like she didn’t completely know him anymore.

“So?” He prompted.

“So,” she said, “you’re ready, then? I mean…for all of…for everything?”

“All of it,” Antonio said. “I’m ready for all of it.” Gabby smiled.

“Then I’m happy for you.”

“Look,” said Antonio. “I know some of this has been weird for you, but I—“

“Hey, no,” said Gabby. “It’s not that, I just—“

“Would you let me finish?” He said, a fond smile on his face. Gabby yielded with a nod of deference, slouching in her seat now, the mirror image of her brother across the table.

“I just wanted to say I appreciate your support,” he said. “I mean…I also kinda wish you’d stop treating me like some fragile bird.” Gabby made a face.

“Fragile bird?”

“Honestly?” Antonio started. “Never thought I’d say this, but I kinda miss you messing with me all the time. Lately you’ve been treating me like I can’t handle that stuff. Is it, uh…Is it that you’re…”

“That I’m what?” She asked, watching him so intensely now that he had to take a breath just to steady himself.

“Okay,” he said. “Sometimes I’m scared that…I mean, sometimes it feels like, maybe, you don’t know how to talk to me anymore.”

“Antonio,” she said, and his mind jumped back to the first time he’d told her the name he’d chosen, the first time she repeated it back to him, setting it in stone for the both of them. “It’s not that. It’s just…okay, yeah, this is all new to me. I’m kinda learning as we go here. And I love you no matter what, and I want you to be happy. I’m not mom and dad. I’m not gonna try to push you back in the closet just so I can tell myself we’re a normal family. You’re my brother, and I know now—that’s who you’ve always been. It’s just...I guess I’m still getting used to the fact that I was wrong for so long.”

“Okay,” Antonio said, holding himself back from apologising, quiet and desperately proud for not saying it right there at the table. He’d apologised to their parents, to the couple of so called friends who didn’t get it, to the girlfriend who’d broken up with him, pretty much on the spot. At the first hint of her sadness, Antonio had made his apologies and left. But time had passed now, and his truth wasn’t something to apologise for anymore. He knew that now. Or, at least, there were moments when he knew it, and moments when he tried to.

Nobody deserved those apologies from him, and nobody else was going to get them. Not even Gabby.

“Just be patient with me,” Gabby said. “I really am trying.”

Antonio bristled a little, but forced a smile despite it. They’d always been close, always been the ‘Dawson Girls’ growing up, and Antonio had hated that term even before he truly understood why. He wondered if, despite knowing he was only one person, had only ever been one person, if Gabby was mourning him anyway, even as he sat opposite her.

“If you miss having a sister,” said Antonio, “just know you never really had one at all. Just the idea of it, that’s all.” Gabby made a face.

“Well, okay,” she started. “I get that, but for a long time there, that idea was my reality. It’s gonna take me longer than—“

“It’s been over a year,” Antonio said. He hadn’t expected this when they’d arranged to meet, this anger in him, the hot liquid shock of it coiling under his skin. Another living thing inside of him.

His transition was not a graveyard. He wasn’t burying his old self, wasn’t killing off some girl, someone’s daughter, someone’s sister. They hadn’t talked about it, but Gabby had mourned a little at every landmark of his transition. She’d celebrated with him of course, but he could sense the sadness in her too, quiet and hidden away. The day he came out to her, the day he started testosterone, the first day she noticed a drop in his voice. The binder he wore today was safe, and it fit him correctly, and now that he was on T it helped him pass in public, but it still felt like a prison.

Summer had passed, sticky and hot, and all the while Antonio had contended with the harsh fabric against his skin, his chest pressed impossibly flat against him, a miracle and a curse all at once. Working out was almost impossible, breathing too deeply ached, and the sight of other men effortless in tank tops, or shirtless in public—it stung him just to see it. He’d lost count of the summer days he’d spent whiled away inside, just so he didn’t have to bind in that heat, just so he didn’t have to come face to face with the things he needed to survive, and didn’t yet have.

His sister watched him from across the table, folded her arms across her chest. There was Dawson anger in her as well, and the barest hint of disappointment that only made Antonio want to get up and leave. He’d perfected that too—this instinct to run.

“Do you really think I’m like that?” Gabby asked. “You really think I’m not happy for you, just because I miss thinking I had a sister? Sometimes I do miss thinking that, but I have a brother now, and I wouldn’t change you for anything. All that stuff mom and dad think matters? It doesn’t. This does. We do.”

Antonio blinked. “Yeah,” he said. “That’s...that’s what I mean. I guess...I guess I just don’t like feeling like I’m something you have to settle for.” Gabby’s gaze hardened on him then. She was fierce, and wild—they both were, in a way, but Gabby was sharper at her edges, and stronger at her heart. Antonio swallowed hard.

“You are not a consolation prize, Antonio,” she said, and for a long moment afterwards, neither of them said anything. They just sat there, the Dawson siblings, eyes fixed on each other, just watching, waiting for one of them to break.

In the end, as was always the way among them, it was Antonio.

“Long story short,” he said, “I called you here to ask you something.”

“Sure,” said Gabby, reaching for her coffee once more, the tension going out of her, the air a little cooler and easier to breathe between them. Antonio felt his heartbeat calm a little too. He fixed his eyes on the table in front of him.

“Can I, uh…Can I stay with you for a while? After surgery I mean.” He glanced up to find Gabby smiling at him, watched as she reached across the table and punched him on the arm, as if they were kids again. “Ow.”

“Damn right you’re staying with me,” she said. “Someone’s gotta keep an eye on you.”

“There’s no one better,” he said, rubbing his arm. Gabby laughed.

“No one better to order me around,” she said, “than my big brother.”

“Will you listen to me, though?” He asked.

“Nah,” said Gabby, and clinked her cup against his before downing the rest of her coffee. “Cheers.”

[liliisms]

👸 2 k 1 8 review 👸

001. What is your proudest accomplishment of this year? - Getting to make a speech about the power of body image at the Glamour Women of the Year Summit. As proud as I am of Riverdale (and I’m extremely proud), I have always wanted to use my voice for something useful. I’ve struggled with body acceptance my whole life, always self-conscious about my skin or thighs or boobs and it was only with the support from my family and friends that I finally learned how to become comfortable in my own body. Society and the media can be very damaging to young women and men’s self-esteem as they grow throughout the years and I wanted to use my platform to promote loving yourself for exactly who you are, imperfections and all. I’ve always tried to be genuine and true to myself and to get to be able to speak to so many people..well, it was truly a honor and I try to set an example everyday of what it means to love your body and your soul.

002. What is the biggest life lesson you learned this year? - I have the power to take control of how people make me feel. I don’t have to read the hateful comments. I don’t have to watch the videos insulting me and my friends just for them to get views. I can block people and turn away from spiteful people who think they have the right to talk about my life. I don’t owe anything anybody and the only person I should be trying to impress is myself. The minute I stopped caring about what people thought of me and started to live for myself, to make myself happy, is the minute a million of worries flitted away and I felt myself relaxing. I only get one life and I intend to live it the way I see fit.

003. What is one relationship (can be friendship) that has helped you survive this year? - I’m going to be predictable with this answer, but how can I say anybody but Cole @coleffs ? He’s truly been my rock. Not only in the sense of being there from day one of stepping into this crazy industry to learn how to handle the pressures that come with fame, but he’s also always been one hundred percent genuine with me. I’ve never had to be anyone but myself with him and to feel that love from him, to see how much he cared about me with no frills, no glitter, no pretending really helped me to also love myself even more. He’s taught me a lot - how to appreciate life a little deeper, how to take not take myself so seriously when I can get caught up in the little things, how to be patient and breathe when I feel myself trembling in fear of not living up to my potential. He sees the best in me, always and for that, he’s helped me to open myself up so many experiences. Falling in love is the scariest thing you can ever do and yet with him, he made is so easy and effortless. Cole’s been there through late nights, early mornings, crazy outings, quiet walks, and wild chaos and I’ve never seen him as anything other than imperfectly perfect. He’s truly my soul mate and the love of my life and I’d be lost without him.

004. Who or what do you need to let go of in order to make next year even better than this year? - I’m definitely going to focus less on social media and getting caught up in the drama that comes with comments and unwanted opinions, and focus more on the support that comes from the people I love. I also think I need to be more reckless - not in a bad way, but stop thinking about so much what will happen if I don’t make a certain decision and start thinking about what I could gain if I do.

005. What did you do this year that you’ve never done before? - Where do I start? Gone to Hawaii. Rode in a hot air balloon. Flew in a helicopter over mountains and had a picnic a thousand feet in the air. Was on a television soundtrack. I’m a very lucky girl.

006. What are three resolutions or goals you want to make happen next year? - 1) Bring Addy out to LA more, 2) Do more little things for Cole to surprise him, and 3) Try to get more product and business deals about ideas I support and care about.

007. Where did most of your money go this year? - Without a doubt, junk food and skin care products.

008. What song will always remind you of this year? - Can’t Help Falling in Love by Kina Grannis.

009. How will you be spending the last day of this year? - I think my friend Austyn and I are going on a little trip, but I’m not sure yet! I’ve yet to really set anything in stone.

010. Who is the best new person you’ve met this year? - Haley and Kiernan! They’ve really become two of my newest sisters. @hqhaleyluhoo & @keekshipka

–

001. What relationship (can be friendship) has been the most fun to write for your muse/s this year? - For Lili, writing SH with Vic has been incredibly sweet and I’m grateful she was willing to keep their relationship and that she’s stuck with me this long. I’m always waiting with bated breath for really amazing ship partners to drop me but she’s never made me feel anything less than wanted and appreciated, so it just makes the ship that much more precious to me. As for friendships, I always get a kick out of Lili/Saoirse. @irishxseahorse has such a great sense of humor and never fails to make me laugh.

For Keegan, the Treegan relationship wasn’t really a surprise but I was happy with how naturally it developed. You don’t always have chemistry even if your fc’s do in real life but Emily has been such a perfect Troian. Seeing as how I’ve played Troian for the majority of my RP years, I’m very picky with how people play her and Em fits the bill. ;) I love that it’s not rushed, it’s going at a very easy and natural pace, and how willing Emily always is to talk to me and to keep my muse high with cute muse inspo. And for friendships, Keegan/Lizzie! @ohlizzo Be prepared for 2019, Sadie. Keegan’s gonna worm his way into Lizzie’s heart.

And on Munro, I’ve been lucky enough to sort of ship with Vic again with Munro/Cristine. We decided to give them a shot and I love the messy friends with benefits plot. I can’t wait to focus on them more and hopefully do more with them next year. I also really love Munro and Natalia’s friendship. @itsnataliadyr Eena is the actual sweetest and I adore how immediately playful their interactions became. I always look forward to replying to her and love her Natalia.

002. In what ways do you connect to your muse/s? - Out of all of them, I think I connect to Lili the most not only because she’s the only female muse, but also because we’re both fellow Virgos. I’m a big astrology nerd and I believe your sign impacts your personality so I feel like she’s a kindred spirit to me in a way. She’s definitely as impulsive with her words as I am and we both share the same sense of humor. With Keegan, I relate deeply to his sensitivity and his love for cats because I am the biggest cat lady and would have a million cats if I could. He also wears his heart on his sleeve and I do too. And with Munro..he’s probably the muse I have the least in common with but we do share a love for geekdom so that’s fun!

003. What’s your favorite category to write for your muse/s? (angst, fluff, smut, etc.) - I haven’t been able to write much smut here because not everybody is comfortable writing it (which is totally cool) but smut & angst is probably my favorite to write because I feel like that’s where I shine. I don’t know what that says about me but..Those are my top two categories where I get the most compliments on my writing. Obviously fluff is great and we all know I can wax on forever with mushy and sappy stuff..

004. If you could give your muse/s one gift, what would you give them? - I can’t afford anything for them, but if I could, I’d give her the Chipotle black card because she seems to really want it. Or a sponsorship by Dominos. I’d also love to give her a big hug and tell her how much I admire her, and how much her words mean to me. It’s so nice to be a fan of a woman who isn’t afraid to speak her mind and who promotes loving yourself and not being ashamed if you’re a little different from everyone else.

For Keegan, I’d give him notebooks and demand he write more songs and scripts and cast Troian in all of them. I’d also give him another kitten friend because who doesn’t want more kittens?

And for Munro, I’d beg him to get Instagram just so I can know what he’s up to! Seriously though, Munro seems like a simple guy but I’d give him Lion King tickets and then make him go with me so I can hide in his arms when Mufasa dies. NOT READY, NEVER READY.

005. What was your favorite event/moment/memory in HollywoodlandHQ this year? - Is it cheesy if I say when we opened? I was really excited and so proud and I felt like I finally crossed something off my bucket list. I wanted a safe place for the people I loved to create and write. I also loved the Halloween event! Anything a little spooky, I love. 

006. What muse/s have you enjoyed most seeing on this dash this year? - Lizzie is one of my favorites simply because I think Sadie writes her perfectly, and I always love seeing my ship partners on the dash because my stomach gets all fuzzy and I know good things are gonna happen.

007. What is your favorite thing your muse/s have done this year in the group? (can be in the real world or what you made up) - For Lili, it’s been the gift of all the pictures she’s released. She’s gorgeous, she’s real, and I love all the content she blesses us with. I’m also so proud of her work on Riverdale this year. She stepped up her game.

Keegan hasn’t done much but Million Miles Away was a jam and his podcast was great! In the group, I obviously was happy when he finally kissed Troian. ;) @itstbellisario

And Munro seems to have booked a lot of new projects so I’m excited for them to come out. His performance in Knuckleball is INCREDIBLE and just proves how good of an actor he is.

008. What would you like to see in HollywoodlandHQ in 2019? - Apart from events that pair up people who don’t interact much (which seems to be the biggest want), I’d love more themed events. I’d love supernatural!week, AU!week, holiday events, even more events like the earthquake that affects the whole group and not a select group of people. I also love when memes are done, even if we still need to improve on everyone playing them fairly. Memes that set up plots and help further IC drama will be worked on too. And obviously, I really want the group to keep growing! 

009. What is a plot you would love to do with your muse/s? - I’d love to do something dramatic with Lili - she’s clearly got a steady head on her shoulders and I don’t want to make her too OOC, but writing her struggle with something whether that be a relationship with somebody or with herself would be great with character development. 

With Keegan, I’m excited to work out his growing relationship with Troian. I can’t wait to write out all the beginnings of a ship and see what comes from it.

And with Munro, I’d really just like him to have more connections. I’d love to see more Degrassi fc’s in the group but also get him involved with more people. He’s a really goofy guy and he’s also loyal af, so he’d be great for friendship plots. Also, him developing something with Cristine and maybe fucking it up a little would be good drama!

010. Tag somebody in the RP and say something nice about them. It’s the season of giving. - To my fellow admins @diannahq, @elizajanetc, @itsgenevievegnt, @ohlizzo, @sebffs and @hcurly - I love you. I appreciate you SO much. You guys do tireless (and sometimes thankless) work to make this place running and an accepting place for everybody. Thanks for the Discord chats, the support for real life and roleplay, and always willing to step up and make this the greatest damn group in the game.

Katie - Even when I’m married, you’ll have my Netflix and Hulu password. Thanks for being the Lucy to my Troian, the Goose to my Shmian, and the Manny to my Emma. I love you. You’re always there for me, and you’re always keeping me honest and inspire me to be a better person.

KJ - I love you too and thank you for always believing in me and loving me more than I do myself. I can’t wait for another year of friendship with you.

Eena - You’re the best advice giver and the best ear to talk to. You always make me smile and nobody’s softer or kinder than you. I love you, you gentle soul.

Sadie - You’re a woman of mystery but we love you anyways. You’re probably our group mama and you keep us in line. You’re also incredibly supportive and talented.

Laura - I hope to get to know you even better in 2019! You’re always a sweetheart.

Nikki - I love your big heart and your willingness to do whatever to make everyone feel comfortable. You’re too pure for us.

Sam @theflashgrant @yochriswood - I’ve known you for so long and each year, my love for you grows stronger. I love the person you are and the person you’re becoming. You truly inspire me with your strength and if there’s anyone worthy of good things happening to them, it’s you. Thanks for always making me laugh and being there for me. I’m ride or die for you, lady.

My ship partners @coleffs @crisprosperi @itstbellisario - you two keep me inspired to log on here every day and I thank you for putting up with me. I love the relationships we’ve created and I love that you love them as much as I do. Thank you for the muse posts, the songs, the memes, and the IMs. Thank you for also being my friends. I’d be lost without you two. I love our babies and I can’t wait to see what we do in 2019.

Ally @hqmaia - <333333333333 is really all I can say. We may not ship here but 2019 is gonna be great for our ships too. I’m so happy you’re in this group as well!

My fellow Riverdale-ians @hqcami @kjapayo @hqmads @coleffs @hqnessa @ulrichisms - You guys are the greatest pretend co-workers ever. Riverdale forever. <3 Thank you for letting me live out the friendships I love and being so amazing at all of your roles.

And to all of the members, who I consider my family - without you, this group wouldn’t work. You all belong here. You all are safe here. And you all are loved here. Thank you for doing this meme and giving us feedback and spreading positivity. I couldn’t be prouder to be your admin and to write with you. I’m the luckiest RPer ever.

@hwlandhqgossip

[everlarkbirthdaydrabbles]

Happy Birthday titaniasfics

Happy birthday @titaniasfics! To help you celebrate in style, here’s a little bit of Everlark PwP, just for you. Enjoy! And thank you @thegirlfromoverthepond for the request.

Campfire

rated E

This is not camping.

This little slice of dirt, surrounded by giant trailers and caravans, with their generators humming and televisions flashing. That’s not camping! Who comes out to the ‘wilderness’ just to watch TV anyway?

Nothing about this trip has gone according to plan. The tent I borrowed from Gale can hardly be called a tent at all, ‘pop-up coffin’ might better describe it. My sleeping bag fits in there. Sort of. But nothing else. He, of course, has the huge tent we usually share, and a mattress on a stand, because heaven forbid Madge soil herself by sleeping on the ground.

Madge.

I should have realized, when Gale suggested inviting a bunch of friends along on our annual trip to the woods, that what he really meant was he wanted to bring his new girlfriend. And the red flags should have been flying when, instead of our typical backcountry camping, he suggested a drive up site. “But it’s right on the lake,” he’d insisted. “We can swim and fish, it’s going to be amazing!”

I guess his girlfriend prancing around in high-heeled sandals and a bikini about as big as a bandana, while refusing to actually go in the water (it’s not chlorinated!) is his definition of fun.

Who am I kidding, of course it’s his definition of fun. He looks at her like she hung the moon.

I’m not jealous, or at least, not in the way you might think. It’s just that Gale and I have been friends since we were kids. A brotherhood of sorts. Partners in crime like that are hard to find.

“What did that log ever do to you, Everdeen?” Peeta chuckles behind me. I lodge my hatchet in the end of a stump, and turn to scowl at him, but I'm pretty sure it's unconvincing.

Peeta's been, by far, the best part of the day. When Madge declared the hiking trail too long and too hot, Delly was quick to agree. Gale and Jo were more than happy to escort their girlfriends back to camp. But Peeta insisted on continuing, just him and me.

And it was amazing. I had so much fun wandering the woods with him. Chatting, or just listening to the steady racket of him stepping on every leaf and tripping over every root behind me. With anyone else it would have driven me insane. But it's hard to be annoyed with Peeta Mellark.

We went to school together, he and I, but we never talked much, never ran in the same circles. That changed when his friend Delly started dating my friend Johanna a few months ago. Since then, we've gotten to know each other over weekend gatherings and pub nights with our common friends.

And the more I get to know him, the more I get to see of his kind and generous nature, the more I like him. I don't make friends easily, but with Peeta it just feels effortless. He’s sort of snuck up on me.

“I think that tree is dead now, Katniss,” he laughs. It’s true; instead of kindling, I’ve reduced it to matchsticks. I shrug.

“Doesn’t matter anyway. Everyone is going to the amphitheatre to watch a movie instead of having a bonfire.” Another reason I’m pissed off. A movie? Who wants to spend two hours watching Bridget Jones whine and stuff her face when we could stare into the flames, contemplate our existence in the cosmos while watching the sparks float into the night sky?

“Not a movie fan,” he asks, but before I can yell I see his smirk, and I know he’s teasing me. “It is a little strange,” he says softly. “To come out here, only to to be glued to a screen. As if we’re still in the city. Such a wasted opportunity.” He looks up into the dusky sky, streaks of orange split the shades of blue and violet. The first stars stealing through.

I shrug. “I like movies, honestly,” I tell him. “But… I don’t know. I look forward to this trip every year. And this year it’s just been…”

“Disappointing?” he supplies. He’s still looking up at the sky, but he looks sad. As if it matters to him that I’m disappointed in the trip.

I’m not, or not exactly anyway. True, it’s been nothing like I’d planned, nothing like I’m accustomed to. But there have been some bright spots. All of which have involved Peeta. “Not disappointing,” I murmur, and my soft tone makes him glance my way. “Just different.”

He flashes me a smile that seems so genuinely sweet with just the right touch of shyness that unexpected warmth rushes through me. “Different can be good,” he says. And I smile.

“Different can be good,” I agree.

He reaches for my hand. “Do you trust me?”

“Yes,” I answer without hesitation. Apart from my sister Prim, Peeta might be the only person I'm certain I can trust. He twines our fingers together and tugs me away from the campsite, pausing only to grab his backpack. We head down the dark path that I know leads to the lake.

The moon hangs low in the sky, spilling across the water in glossy silver waves. He guides us along the shore, remarkably surefooted for a guy who couldn't traverse the woods in broad daylight without banging into every branch. Finally, he stops at a rocky outcrop where a tidy stack of split firewood waits. “What's this?” I ask.

“Campfire,” he grins. And I laugh. But something warm flares in my chest, and I have to glance away before I do something stupid like kiss him.

Peeta's a whiz with fires, coaxing a spark into a roaring flame within a few minutes. He rifles through his pack, pulling out an old camp blanket and spreading it on the rock. There's barely room for both of us, but I find I don't mind sitting pressed against him. I don't mind at all.   

We watch the flames for awhile, not really talking. Then he reaches into his pack, pulling out a bag of Jet Puffed marshmallows. “Not even homemade,” I tease. “You’re off your game, Mellark.”

He affects a mock wounded expression, and then reaches back into the bag for a tupperware container. When he pops the corner of the lid I melt.

Homemade graham crackers. Of course.

He has thin bars of chocolate too, not the crappy stuff I usually buy, but good Ghirardelli chocolate, dark and rich.

It's sweet, sitting side by side, toasting marshmallows in silence. Flickering firelight plays across his handsome face, highlighting his straight nose and sharp jaw. But it's his eyelashes that I'm a little fixated on, so pale you don't normally notice them, but golden in the fire’s amber glow. And so long I can't figure out how they don't get all tangled up when he blinks.

He catches me staring, but he doesn't tease me. He just smiles.

He's perfectly controlled, turning his marshmallow precisely until it's golden on every side. I rush; mine ends up partially charred and only half melted. “How do you do that so perfectly?” I mutter as I yet again blow out the sugar-fuelled inferno on the end of my stick.

He laughs, just softly. “I think you'll find I'm a very patient man, Katniss,” he says, and his eyes twinkle. And I can't help thinking we're not talking about marshmallows anymore.

Of course, when he slides his bit of liquified sugar perfection off the stick and onto a chocolate-ladened cookie, he holds it out for me to take.

There's something in the way he's looking at me, smiling eyes soft and affectionate, that emboldens me. I take a chance and lean in, guiding his hand towards my face, encouraging him to feed me the delicacy himself.

I hold his gaze hostage as I wrap my lips around the decadent treat, watching the firelight play across the dark oceans of his eyes. I groan as the rich chocolate and gooey sugar caress my tongue, and Peeta swallows hard. When I pull back to chew, strings of glistening white marshmallow cling to my chin. His nostrils flare, and he reaches for me, almost as if his hand has a mind of its own.

He tries to wipe away the sticky bits but really only succeeds in making it worse. But I don't care; the feeling of his large, warm hand on my face is making my heart pound in the most thrilling way. My eyes slip closed, and when I can pry them open again his are fixed on my mouth, where my tongue collects the sweet chocolate remnants of our treat. I don't know how we got so close, his every breath whispers across my lips.

He starts to pull his hand away, but I wrap my fingers around his, keeping him in place, nuzzling his hand just a little. “Katniss?” My name is a question, and I answer it the only way I know how. I close the gap between us.

His lips are soft, softer than any man’s have a right to be. And after a shocked little half inhale, they move against mine eagerly.

And it's incredible.

The cookie gets tossed aside somewhere and his other hand tangles in my hair. I groan at the twin sensations of his fingers carding through my hair and his tongue stroking my own sensuously. Even his kisses are methodical, measured, as he learns what makes me whimper. He pulls back just an inch. “Is this real?” he pants. “Please tell me it's real.”

“God, I hope so,” I moan, then kiss him again. He smiles against my lips.

His arms move to engulf me, warm and steady, even as he continues to kiss me. “Do you have any idea,” he whispers as our lips part just enough to drag in gulps of clean night air. “How long I’ve wanted this?” His lips trail along my jaw, nibbling at a spot just under my ear that makes me gasp. “How long I’ve wanted you?”

I shiver, his lips and his words ignite a fire low in my belly. I lie back on the blanket and tug him to follow, until he’s hovering over me, thick forearms braced by my head. His eyes are cautious, but his pupils are blown wide and I can feel his excitement pressed against my hip. “I want you too,” I whisper, and his smile lights up the night.

Unlike other guys I've fooled around with, Peeta takes his time. He kisses me languidly, trailing his fingers over the soft skin of my belly, but no further, teasing me until I'm squirming and arching, wordlessly begging for more. I try to pull him into the cradle of my thighs, desperate to feel him hard where I need him, but he resists, smiling against my skin. “Patience,” he chides gently. “I've waited so long. I want to savour you.”

“Please touch me,” I whimper. His sharp little intake of air encourages me, I grab his wrist, loosely, so he could pull away if he really wanted to. But he doesn’t, letting me drag his fingers under my shirt until I shyly release them just below my bikini top. It’s all the encouragement he needs, that large, warm hand cups my breast and I moan.

“Oh shit, Katniss,” he gasps, his hand squeezing convulsively. “You are perfect. You are so fucking perfect.” Hearing those foul words fall from Peeta Mellark’s sweet pink lips might be the biggest turn-on of my life. Knowing it’s me making him lose control.

I throw caution to the wind and wriggle my t-shirt off entirely. Peeta’s eyes are wide in the moonlight as he gazes down at me. I’m still wearing the simple bikini top I was wearing earlier at the lake. It's nothing special, not like Madge was wearing, and I certainly don't fill it out the way Madge fills out hers. But Peeta looks at me as if I'm something exotic. He shudders, a low groan rumbling from his chest. Then his head descends, and his tongue traces the slight swell of my breast just above my bikini.

I thread my fingers through his soft golden curls, and surrender to his maddeningly slow exploration. His lips and tongue and teeth worship my small mounds before finally - finally - he nudges aside my top and exposes my tight nipples to the night air. When his lips close over one aching bud I swear I see stars. I moan and writhe, tug his hair and arch into him. I can feel his smile against my skin.

My hand sneaks up under his shirt, finding taut muscle that flexes under my fingers. Peeta’s not ripped, but he’s strong and lean and hard in all the right places. He's perfect.

His own hand slides up my thigh, slipping under my shorts to palm my ass. I'm so aroused, and seconds away from begging.

The sound of laughter and splashing comes from down the beach and we both freeze. “Shit,” Peeta gasps, angling his body to shelter mine even though no one can see us here. Protecting me. Something warm flares in my heart. “I'm sorry,” he says, tugging my top back into place. “I shouldn't--”

“Can we take this back to your tent?” I interrupt. The look he gives me is smouldering.

It's takes a few moments to smother the coals of our forgotten fire and toss our snack back into Peeta's pack. Then we're rushing hand in hand along the dark path, back to our site.

We sneak up carefully, but the others haven't returned. Thankfully. No distractions.

We crawl into Peeta’s tent, more than three times the size of my little coffin and with a comfy looking double-sized inflatable mattress in the middle. I ditch my boots, shoving my striped hiking socks into the toe, then sit on the edge of his bed before my nerves can get in the way, wrapping my arms around my knees.

Peeta creeps towards me, chuckling. “What?” I ask. In answer, he grabs my foot, pressing a kiss to my toes as I squirm.

“My favourite colour,” he says, stroking my orange-painted toenail.

“I know,” I admit with a half smile. His expression darkens, with a last kiss to my ankle he sets my foot down and cups my face in those huge hands. And then he’s kissing me, not slowly, not any more. He kisses me with barely restrained passion, stealing my breath and my senses with every shocking sweep of his tongue. It’s electrifying. It's magic.

This time, he’s the one who lays me back, and then he crawls between my thighs, the hard length of him pressing against me. I can’t help but groan, the twin sensations of his tongue thrusting in my mouth while he grinds against me are almost enough to send me spiralling over the edge already. And it’s not just that he’s so damned sexy, or so damned good at this. It’s that it’s him, Peeta Mellark. The only boy who ever caught my eye in high school, the one I thought about all through college.

I claw at his shirt, trying to pull it off, to feel the broad expanse of his sun kissed skin under my palms. He kneels over me, whipping the shirt off and affording me just a moment to appreciate his firm chest and sculpted abs, a masterpiece in the moonlight. He's beautiful, strong and broad and perfect. Then all of that glorious sun-kissed skin is pressed against me, warming me even as his lips and tongue and wandering fingers set my blood to boil.

He’s so patient, so controlled in the way he touches me, but there's nothing boring about it. He reads me like a book, and each time his mouth and hands coax me right to the brink of begging, to the point where I think I can take no more, he somehow understands, pushing further, delighting me anew.

My bikini top disappears into the dim, the rasp of his stubble on my sensitive skin in sharp contrast to the featherlight kisses he presses everywhere as he slides sinuously down my body. Then he's tugging my shorts and bikini bottom off, baring me to his greedy eyes. I pull at his shorts with far less finesse, and he acquiesces to their removal, but when I reach for him, aching to weigh the hot length of him, he retreats. “Not yet,” he whispers, and the sound is so raw, so needy, I know how desperately he wants me to touch him.

Almost as desperately as I want him to touch me.

He pushes me gently back, spreading my thighs wide. I can't even feel shy about what I think he's planning to do as he stares at me, unblinking and licking his lips. “Please,” I beg.

He locks eyes with me just briefly, just  long enough for me to see his desire, desire I'm sure is mirrored in my own expression. But still he takes his time, pressing tickling kisses along my thighs, making me squirm. When those thick fingers finally part my folds, I almost come. “Fuck,” he groans, and I shiver. “You're so wet.” My retort is lost in a strangled cry of his name as his talented tongue laves a hot trail along my slit.

Never once had I ever imagined Peeta's silver tongue painting masterpieces across my aching flesh. And now that I've experienced it I know I'll never forget. That the soft groans he presses into me as he thrusts into me with his tongue and laps up my arousal will be the soundtrack to my every future fantasy. Every hot flick of his tongue guides me higher, higher than I've ever been. His lips curl around my sensitive little nub and he hums; I can do nothing but wail invocations to the nylon sky as the rapture rises up to claim me and I'm forever changed.

I'm still whimpering and pulsing with the last waves of the most spectacular orgasm of my life when he crawls up my body, pulling my boneless limbs into his warm embrace. “That was so fucking hot,” he murmurs against my temple. I can feel him hard against my hip, a bead of pre-come slick against my skin. I want him. I want more.

“Please tell me you have a condom,” I pant, and he nods, pushing himself up onto his knees. A shaft of moonlight illuminates his cock, proudly jutting out, long and thick and mouthwatering, as he shuffles not to his discarded shorts for his wallet, but to a side pocket in his backpack. The same backpack he'd packed for our campfire.

Only when he returns to me does he seem to realize the implication. “I, uh. I didn't mean… I mean, I wasn't planning--”

“I'm glad you have them,” I tell him, pulling him back down for another blistering kiss. “I want you, Peeta.”

His teeth glow white in the dim as he grins. “I've waited years to hear you say that,” he says. At my incredulous expression, he chuckles. “You have no idea, the effect you have.”

I have no answer for that, so I kiss him. I've always been better with actions than words.

He pulls back to sheathe himself, then crawls over me. His eyes are almost electric in the dim, huge and excited. And even still he's infuriatingly patient, taking himself in hand, teasing me with his latex-enrobed tip until finally I grab his ass and pull him against me. I moan at the feeling of him nestled between my folds, not entering me, not yet. Just sliding in all of the wetness. He must like it too, because he swears softly under his breath and thrusts against me.

Peeta kisses me softly, tracing my lips with his tongue as he rocks with me, each deliberate stroke making me gasp and mewl.

Finally, after a groaning, shuddering eternity, he shifts and positions himself at my entrance. He's big, and it's been awhile, but I'm so turned on and he's so controlled. He fills me in one long stroke, and I feel everything in me stretch - my body to accommodate his, my heart with a swell of affection for this man, this kind, beautiful, gentle man.

When he's completely buried in me he stops, head tipped back, eyes closed. I can feel the tension in his body, see how his neck muscles strain, sharp in the moon’s silver glow. “What's wrong?” I whisper.

His eyes flutter open, hooded and lust-hazed. “You feel so good,” he groans. “I just want to freeze this moment and live in it forever.”

That stirring is back in my chest, warm and curious. I want to tell him okay, that I'll allow it. The idea of being with Peeta this way forever is awfully appealing. “Please move,” I whine instead.

His face lights up, a cocky smirk replacing the awe. “You want me to move?” he teases. “Like this?” He pulls back achingly slowly, until just the tip of him is still inside me, and I wrap my legs around his thighs, trying to prevent his escape. His smile only widens. “Like this, Katniss?” He's pushing in and pulling out, just a fraction of an inch at a time, just enough to drive me absolutely mad. “Is this how do you want me to move?”

“Hard,” I groan. “I want you hard.” I swear he laughs, pulling out completely, teasing me again with just the tip of his dick, tracing my sensitive folds.

“I don't know,” he says. “I'm pretty hard already.”

“Dammit, Peeta, I want you now,” I growl in frustration, and the amusement in his expression morphs to something more carnal.

This time he fills me in one hard thrust, and I cry out. His moan is softer, but just as passionate.

This time there's no teasing, no slow exploration, no caution. This time he sets a blistering pace, and I love it. He kisses me, swallowing my cries, grunting against my lips as I arch, gripping fistfuls of his sleeping bag and locking my legs around his back.

I'm already climbing when I hear it, the telltale high-pitched prattle of Madge heading back to camp. Peeta hears it too, but he doesn't stop, doesn't even slow. Instead, he reaches up to cover my mouth with one huge hand, his lush lips next to my ear. “Can you be quiet, Katniss?” he whispers.

I lock eyes with him, molten blue irises almost obscured by fat black pupils. And I shake my head, helplessly. I'm not usually so loud. But sex has never been this good before. And even knowing our friends are returning, I don't want to stop. I'm not sure I could.

His hand stays clamped over my mouth, muffling my moans, as he pants filth into the crook of my neck. Angelic Peeta Mellark is a dirty talker. I never would have guessed, and it's the hottest thing imaginable, his words in my ear and his hand on my mouth, and the rough way he slams into me over and over.

I bury my hands in his downy curls, tugging firmly and he bites my shoulder. It's so hot and so unexpected, my orgasm hits me like a shockwave, radiating pleasure from my core to every inch of my body.

Peeta slows, prolonging my climax, wringing every drop of pleasure from me until all of my muscles slacken. Only then does he remove his hand.

He's still panting in my ear, only now the words are soft, sweet. “You are so beautiful,” he murmurs. “So much better than my fantasies.” And when he comes, it's with a shuddering whimper of my name.

We lay together, boneless and breathless for a long time, listening to the crickets’ lament and the low murmur of our friends chatting just a few yards away before Peeta pulls back just enough to discard the condom. Then he wriggles the sleeping bag free to wrap around us both and gathers me in his arms again, kissing me softly until I fall asleep.

o-o-o

Birdsong filters through our nylon ceiling. A silver-grey dawn is fast approaching. I try to wiggle out of Peeta's arms, but his grip tightens. “Don't go,” he murmurs, mostly asleep, and my heart clenches. I know he doesn't mean it. Everything is so much clearer this morning; the way we snuck back to his tent like thieves in the night, how he kept me quiet, swallowing my moans even as he pumped into me. This is just a secret dalliance. It’s a cliché, really, the two single people in the group hooking up. Expected, I guess, but temporary. Better to slip away now, save us both the mortification of a walk of shame in front of our friends.

“The others will be up soon,” I whisper. I’ve never had a one-night stand before, but I’ve been roommates with Johanna for years, I know how they’re supposed to go.

His sleepy blue eyes search mine, the flare of pain unmistakable. Bewildering. “Katniss?”

“I, well. I thought you’d want me gone by then.”

“Why on earth would you think that?” I try to scowl at him, but it's hard to to appear indifferent when his very naked body is pressed against my equally bare skin. When I can still taste him. I shrug.

“I guess, I mean, well. You didn't want anyone to know. And I get it.”

“Katniss,” he breathes, all vestiges of sleep gone. “I didn't want the others to hear us last night because I know how private you are. How… pure.” He shakes his head. “This… I want so much more than just one night with you.” He cups my cheek in one large, rough hand. “You have to know that? I'd like to tell the planet about us. I would put it on a billboard or tattoo it across my chest, if you'd allow it.”

He's so earnest. So open. My doubts start to melt away. I want that too, to see where this could go. To see more of his smile, hear more of his laugh. “Okay,” I murmur.

“Okay?”

“Maybe not the tattoo,” I smile. “But the rest… I'll allow it.”

“Yeah?” he grins.

“Yeah. I really like you, Peeta.” His soft laugh dances across my cheek as he tilts my face to kiss him.

“I really like you too.” And snuggled together, we slide back into slumber.

[mariahcaarey]

Learning to Quit by Suzanne Harris and Paul Brunetta

Book Summary:

Set yourself free from smoking. Strategy trumps willpower!

Personal stories paired with moving photographic portraits. Empathetic, non-judgmental advice to stop smoking for good.

Have you tried to quit smoking, only to find yourself reaching for a cigarette again and again? Tired of feeling bad about your health and making promises to the ones that love you? Set a "learning" mindset and reframe these past quit attempts as trial runs. It's not your fault that you are a smoker. Nicotine is incredibly addictive, but you can beat it! Your amazing life as a non-smoker lies just around the corner.

This book provides the friendly, positive support you need on your quit smoking journey. Simply by reading this book, you'll take an extremely important step to stop smoking cigarettes and end nicotine addiction. Every person's journey is different, and yours is unique. The work that you're embarking on is shared by the 24 people interviewed for Learning to Quit. Join millions of ex-smokers around the world who have broken free from tobacco.

What's inside the newly expanded and updated second edition:

•Frank and honest interviews with ex-smokers •Positive support to meet your quit smoking goals •Customizable and proven quit smoking plan •Strategies to survive your first week without cigarettes •Overview of smoking cessation medicines and quit aids •Information on vaping and eCig alternatives •Advice on how to get through your quit smoking detox •An easy explanation of how nicotine addiction takes control •Tips for dealing with urges •An extensive health information index •How to talk to loved ones about your quit smoking plans •Where to find a smoking support groups •A brand-new mindset for managing relapse •Moving portraits of ex-smokers by photographer John Harding Becoming a successful non-smoker is about strategy, not willpower. Maybe you tried Allen Carr's Easy Way to Stop Smoking, but can't make quitting stick. Trying to stop smoking cold turkey is one of most difficult and least effective ways to quit. Relying on willpower or piling on guilt doesn't work. More than fear or negativity, clear and positive motivations for change move us toward freedom from smoking. This book gives you the best ways to quit smoking.

BONUS: You'll not only learn how to quit smoking; the medical section will equip you with vital health information. Learn how smoking effects your lungs, heart, brain, mood, weight and pregnancy. Explore different smoking cessation medication options. Feel inspired learning how quickly your health and quality of life will improve after you smoke your last cigarette. Learn more about the vaping controversy, plus vaping dangers and health risks.

Suzanne Harris, RN, NCTTP and Paul Brunetta, MD cofounded the Fontana Tobacco Treatment Center and are both former smokers. They've offered assistance to over 1000 smokers seeking help. They specifically developed Learning to Quit share the action plan, knowledge and support you need to take control of your health.

This book is not just about becoming smoke-free, it's also about change; it's about radically changing your life by ending a huge relationship--your tobacco dependence.

This book includes access to an entire library of free resources, including quit plans, mindset exercises, nicotine dependence tests and more!

Book Link - https://amzn.to/2xq5VJd

Reviews:

Kirkus

Two experts on tobacco treatment—Harris, a nurse, and Brunetta (Pulmonary/Univ. of California, San Francisco), a doctor and lung cancer specialist—collect former smokers’ stories of how they quit and offer strategies for others who’d like to break the habit.

While working together at the San Francisco Medical Center’s Chest Clinic, Harris and Brunetta bonded over their passion for helping patients quit smoking. Together, they founded the UCSF Tobacco Education Center, which hosts a stop-smoking program and a weekly Freedom From Smoking Support Group, and they build on what they’ve learned from those experiences in this new edition of a 2018 book. They begin with brief profiles of former smokers they met through the support group, photographed by Harding (Streets of Discontent, 2018, etc.), then move on to 235 pages of engaging personal stories by members. Their former smokers had different reasons for quitting, so the accounts vary widely. Each story, however, explores an open-ended question like, “Who would you be without cigarettes?” or “What is your denial story?” in an effort to motivate and inspire readers. For example, one former smoker’s “denial story” was that she believed incorrectly that she could not have a heart attack because she didn’t smoke very much, remained active, and was a woman. The book subsequently asks readers to think about their own denial stories and provides space in which they can jot down their notes on the subject. The authors go on to explore how smoking relates to health, covering topics like the effects of smoking on lung function and of nicotine on the brain. There’s also a timely section on vaping and e-cigarettes. Throughout the book, there are helpful images by debut illustrator Marhofer and tables featuring such things as a comparison of the temporal cortexes of a smoker and nonsmoker and information on nicotine replacement therapies. Useful as that information is, the personal stories—told in former smokers’ own words—are what set this book apart from other guides to quitting smoking. Readers who would like to hear from real people who have successfully quit smoking will benefit from it.

A smoking cessation guide with inspiring personal accounts by people who have stopped. https://www.kirkusreviews.com/book-reviews/suzanne-harris/learning-to-quit-how-to-stop-smoking-and-live-free/

Author Bios:

Suzanne Harris in Her Own Words

When I first started smoking in my early teens, I felt grown up and powerful. Awkward, shy, and taller than all my classmates, I used cigarettes to mask my discomfort and find my place as a rebel. Years later as a nurse working in an inpatient cancer unit, I found that smoking had become a terrible burden and source of shame. I instinctively tried to abuse myself into stopping, berating myself for being stupid and weak; why else would I continue to do something that was in such conflict with being a good nurse and mother?

In finding my way to becoming a non-smoker, I developed some of the skills that are now in the pages of this book. Then, in 1984, I had the great good fortune to secure a position in an outpatient clinic in San Francisco, including working in the county hospital chest clinic for people with pulmonary diseases. There I saw the terrible toll smoking took on the health and psyche of our patients. I saw in my patients the same fear, defiance, and shame that I had felt as a smoker. So my experience first as a smoker and subsequently as a nurse has given me a dual perspective on tobacco dependence.

For me, stopping smoking involved developing a different relationship with myself, a relationship of love and respect rather than bullying and low self-esteem. And for the people I have worked with and learned from over more than 30 years of working in the field, a key for most has been to identify something they wanted more than a cigarette, and to go after that. In the process of that redirection, they came into a kinder relationship with themselves, just as I did.

Over the years, colleagues have expressed surprise that I would continue to find the work of a tobacco treatment specialist to be so engaging. In fact, the process of becoming non-smokers is rich with opportunities for transformation and empathy. Because smoking is interwoven with so many aspects of a smoker's life, removing that thread opens a person to experiencing parts of themselves that have been ignored or unexplored. People discover strengths and gifts they did not know they had. I derive deep satisfaction supporting the single most important change a person can make to ensure a better future for themselves and the people they love: stopping smoking.

Paul Brunetta in His Own Words

My first cigarette at age nine was such a powerful experience that I can clearly remember it decades later. For kids, watching adults smoke creates a certain fascination with cigarettes and sends a strong signal that it's what adults do. I remember Marlboro Man billboards and other positive images of smokers that were reinforced through TV and print advertising and movies in the 1970s as I grew up. In high school, I looked forward to smoking at beer-filled weekend parties. It strengthened a bond with one of my best friends, Brian, as something we shared that our other friends didn't. Later, as an undergraduate in an intense pre-med program at Johns Hopkins University, I began to smoke regularly and realized that I was addicted. It took many attempts to stop, but with a high level of motivation I eventually did and developed a lifelong interest in nicotine addiction and tobacco related disease.

In my Pulmonary and Critical Care Fellowship at UCSF, I came across a kindred spirit in an amazingly talented and dedicated nurse named Suzanne Harris. Suzanne and I worked together in the Chest Clinic at San Francisco General Hospital, and, together, we cared for a constant stream of patients with tobacco-related COPD and heart disease and lung cancer. This was mirrored in my rotations through the VA hospital taking care of great veterans who had survived battles for our country but were sickened by long-term tobacco use. Suzanne ran a Group at SFGH, and I asked to sit in. It was one of those moments when you realize you're in the presence of a master doing something very difficult but making it seem effortless. As a former smoker, Suzanne was uniquely able to connect with people in Group with such profound and non-judgmental empathy, but was also able to guide them toward the next step in a quit plan. When I joined the faculty in the Thoracic Oncology Program focused on lung cancer, early detection, and tobacco education, we were able to find some limited funding from the Mt. Zion Health Fund to create the Tobacco Education Center and hire Suzanne part-time. I eventually left this position to work in biotechnology as Suzanne continued Group. And, years later, in 2009, a fantastic Group participant named Jeannie Fontana generously donated seed money that allowed for the creation and ongoing survival of the Fontana Tobacco Treatment Center.

Suzanne and I have been working on this book in one form or another for more than 10 years. We hope you gain a deep understanding of these people on their journey toward better health. And Part 2 of the book has health information and smoking cessation medication knowledge in clear language that can be critical on your own journey away from nicotine addiction. We hope this book is useful to anyone looking to improve their health or improve the lives of a loved one who is dealing with nicotine addiction.

More info: http://www.learningtoquit.com/about-the-authors/

You can start reading Learning to Quit for FREE at www.LearningToQuit.com/free

[unendingbooklist]

Learning to Quit by Suzanne Harris and Paul Brunetta

Book Summary:

Set yourself free from smoking. Strategy trumps willpower!

Personal stories paired with moving photographic portraits. Empathetic, non-judgmental advice to stop smoking for good.

Have you tried to quit smoking, only to find yourself reaching for a cigarette again and again? Tired of feeling bad about your health and making promises to the ones that love you? Set a "learning" mindset and reframe these past quit attempts as trial runs. It's not your fault that you are a smoker. Nicotine is incredibly addictive, but you can beat it! Your amazing life as a non-smoker lies just around the corner.

This book provides the friendly, positive support you need on your quit smoking journey. Simply by reading this book, you'll take an extremely important step to stop smoking cigarettes and end nicotine addiction. Every person's journey is different, and yours is unique. The work that you're embarking on is shared by the 24 people interviewed for Learning to Quit. Join millions of ex-smokers around the world who have broken free from tobacco.

What's inside the newly expanded and updated second edition:

•Frank and honest interviews with ex-smokers •Positive support to meet your quit smoking goals •Customizable and proven quit smoking plan •Strategies to survive your first week without cigarettes •Overview of smoking cessation medicines and quit aids •Information on vaping and eCig alternatives •Advice on how to get through your quit smoking detox •An easy explanation of how nicotine addiction takes control •Tips for dealing with urges •An extensive health information index •How to talk to loved ones about your quit smoking plans •Where to find a smoking support groups •A brand-new mindset for managing relapse •Moving portraits of ex-smokers by photographer John Harding Becoming a successful non-smoker is about strategy, not willpower. Maybe you tried Allen Carr's Easy Way to Stop Smoking, but can't make quitting stick. Trying to stop smoking cold turkey is one of most difficult and least effective ways to quit. Relying on willpower or piling on guilt doesn't work. More than fear or negativity, clear and positive motivations for change move us toward freedom from smoking. This book gives you the best ways to quit smoking.

BONUS: You'll not only learn how to quit smoking; the medical section will equip you with vital health information. Learn how smoking effects your lungs, heart, brain, mood, weight and pregnancy. Explore different smoking cessation medication options. Feel inspired learning how quickly your health and quality of life will improve after you smoke your last cigarette. Learn more about the vaping controversy, plus vaping dangers and health risks.

Suzanne Harris, RN, NCTTP and Paul Brunetta, MD cofounded the Fontana Tobacco Treatment Center and are both former smokers. They've offered assistance to over 1000 smokers seeking help. They specifically developed Learning to Quit share the action plan, knowledge and support you need to take control of your health.

This book is not just about becoming smoke-free, it's also about change; it's about radically changing your life by ending a huge relationship--your tobacco dependence.

This book includes access to an entire library of free resources, including quit plans, mindset exercises, nicotine dependence tests and more!

Book Link - https://amzn.to/2xq5VJd

Reviews:

Kirkus

Two experts on tobacco treatment—Harris, a nurse, and Brunetta (Pulmonary/Univ. of California, San Francisco), a doctor and lung cancer specialist—collect former smokers’ stories of how they quit and offer strategies for others who’d like to break the habit.

While working together at the San Francisco Medical Center’s Chest Clinic, Harris and Brunetta bonded over their passion for helping patients quit smoking. Together, they founded the UCSF Tobacco Education Center, which hosts a stop-smoking program and a weekly Freedom From Smoking Support Group, and they build on what they’ve learned from those experiences in this new edition of a 2018 book. They begin with brief profiles of former smokers they met through the support group, photographed by Harding (Streets of Discontent, 2018, etc.), then move on to 235 pages of engaging personal stories by members. Their former smokers had different reasons for quitting, so the accounts vary widely. Each story, however, explores an open-ended question like, “Who would you be without cigarettes?” or “What is your denial story?” in an effort to motivate and inspire readers. For example, one former smoker’s “denial story” was that she believed incorrectly that she could not have a heart attack because she didn’t smoke very much, remained active, and was a woman. The book subsequently asks readers to think about their own denial stories and provides space in which they can jot down their notes on the subject. The authors go on to explore how smoking relates to health, covering topics like the effects of smoking on lung function and of nicotine on the brain. There’s also a timely section on vaping and e-cigarettes. Throughout the book, there are helpful images by debut illustrator Marhofer and tables featuring such things as a comparison of the temporal cortexes of a smoker and nonsmoker and information on nicotine replacement therapies. Useful as that information is, the personal stories—told in former smokers’ own words—are what set this book apart from other guides to quitting smoking. Readers who would like to hear from real people who have successfully quit smoking will benefit from it.

A smoking cessation guide with inspiring personal accounts by people who have stopped. https://www.kirkusreviews.com/book-reviews/suzanne-harris/learning-to-quit-how-to-stop-smoking-and-live-free/

Author Bios:

Suzanne Harris in Her Own Words

When I first started smoking in my early teens, I felt grown up and powerful. Awkward, shy, and taller than all my classmates, I used cigarettes to mask my discomfort and find my place as a rebel. Years later as a nurse working in an inpatient cancer unit, I found that smoking had become a terrible burden and source of shame. I instinctively tried to abuse myself into stopping, berating myself for being stupid and weak; why else would I continue to do something that was in such conflict with being a good nurse and mother?

In finding my way to becoming a non-smoker, I developed some of the skills that are now in the pages of this book. Then, in 1984, I had the great good fortune to secure a position in an outpatient clinic in San Francisco, including working in the county hospital chest clinic for people with pulmonary diseases. There I saw the terrible toll smoking took on the health and psyche of our patients. I saw in my patients the same fear, defiance, and shame that I had felt as a smoker. So my experience first as a smoker and subsequently as a nurse has given me a dual perspective on tobacco dependence.

For me, stopping smoking involved developing a different relationship with myself, a relationship of love and respect rather than bullying and low self-esteem. And for the people I have worked with and learned from over more than 30 years of working in the field, a key for most has been to identify something they wanted more than a cigarette, and to go after that. In the process of that redirection, they came into a kinder relationship with themselves, just as I did.

Over the years, colleagues have expressed surprise that I would continue to find the work of a tobacco treatment specialist to be so engaging. In fact, the process of becoming non-smokers is rich with opportunities for transformation and empathy. Because smoking is interwoven with so many aspects of a smoker's life, removing that thread opens a person to experiencing parts of themselves that have been ignored or unexplored. People discover strengths and gifts they did not know they had. I derive deep satisfaction supporting the single most important change a person can make to ensure a better future for themselves and the people they love: stopping smoking.

Paul Brunetta in His Own Words

My first cigarette at age nine was such a powerful experience that I can clearly remember it decades later. For kids, watching adults smoke creates a certain fascination with cigarettes and sends a strong signal that it's what adults do. I remember Marlboro Man billboards and other positive images of smokers that were reinforced through TV and print advertising and movies in the 1970s as I grew up. In high school, I looked forward to smoking at beer-filled weekend parties. It strengthened a bond with one of my best friends, Brian, as something we shared that our other friends didn't. Later, as an undergraduate in an intense pre-med program at Johns Hopkins University, I began to smoke regularly and realized that I was addicted. It took many attempts to stop, but with a high level of motivation I eventually did and developed a lifelong interest in nicotine addiction and tobacco related disease.

In my Pulmonary and Critical Care Fellowship at UCSF, I came across a kindred spirit in an amazingly talented and dedicated nurse named Suzanne Harris. Suzanne and I worked together in the Chest Clinic at San Francisco General Hospital, and, together, we cared for a constant stream of patients with tobacco-related COPD and heart disease and lung cancer. This was mirrored in my rotations through the VA hospital taking care of great veterans who had survived battles for our country but were sickened by long-term tobacco use. Suzanne ran a Group at SFGH, and I asked to sit in. It was one of those moments when you realize you're in the presence of a master doing something very difficult but making it seem effortless. As a former smoker, Suzanne was uniquely able to connect with people in Group with such profound and non-judgmental empathy, but was also able to guide them toward the next step in a quit plan. When I joined the faculty in the Thoracic Oncology Program focused on lung cancer, early detection, and tobacco education, we were able to find some limited funding from the Mt. Zion Health Fund to create the Tobacco Education Center and hire Suzanne part-time. I eventually left this position to work in biotechnology as Suzanne continued Group. And, years later, in 2009, a fantastic Group participant named Jeannie Fontana generously donated seed money that allowed for the creation and ongoing survival of the Fontana Tobacco Treatment Center.

Suzanne and I have been working on this book in one form or another for more than 10 years. We hope you gain a deep understanding of these people on their journey toward better health. And Part 2 of the book has health information and smoking cessation medication knowledge in clear language that can be critical on your own journey away from nicotine addiction. We hope this book is useful to anyone looking to improve their health or improve the lives of a loved one who is dealing with nicotine addiction.

More info: http://www.learningtoquit.com/about-the-authors/

You can start reading Learning to Quit for FREE at www.LearningToQuit.com/free

[n-o-t-h-i-n-g-n-e-ss]

Learning to Quit by Suzanne Harris and Paul Brunetta

Book Summary:

Set yourself free from smoking. Strategy trumps willpower!

Personal stories paired with moving photographic portraits. Empathetic, non-judgmental advice to stop smoking for good.

Have you tried to quit smoking, only to find yourself reaching for a cigarette again and again? Tired of feeling bad about your health and making promises to the ones that love you? Set a "learning" mindset and reframe these past quit attempts as trial runs. It's not your fault that you are a smoker. Nicotine is incredibly addictive, but you can beat it! Your amazing life as a non-smoker lies just around the corner.

This book provides the friendly, positive support you need on your quit smoking journey. Simply by reading this book, you'll take an extremely important step to stop smoking cigarettes and end nicotine addiction. Every person's journey is different, and yours is unique. The work that you're embarking on is shared by the 24 people interviewed for Learning to Quit. Join millions of ex-smokers around the world who have broken free from tobacco.

What's inside the newly expanded and updated second edition:

•Frank and honest interviews with ex-smokers •Positive support to meet your quit smoking goals •Customizable and proven quit smoking plan •Strategies to survive your first week without cigarettes •Overview of smoking cessation medicines and quit aids •Information on vaping and eCig alternatives •Advice on how to get through your quit smoking detox •An easy explanation of how nicotine addiction takes control •Tips for dealing with urges •An extensive health information index •How to talk to loved ones about your quit smoking plans •Where to find a smoking support groups •A brand-new mindset for managing relapse •Moving portraits of ex-smokers by photographer John Harding Becoming a successful non-smoker is about strategy, not willpower. Maybe you tried Allen Carr's Easy Way to Stop Smoking, but can't make quitting stick. Trying to stop smoking cold turkey is one of most difficult and least effective ways to quit. Relying on willpower or piling on guilt doesn't work. More than fear or negativity, clear and positive motivations for change move us toward freedom from smoking. This book gives you the best ways to quit smoking.

BONUS: You'll not only learn how to quit smoking; the medical section will equip you with vital health information. Learn how smoking effects your lungs, heart, brain, mood, weight and pregnancy. Explore different smoking cessation medication options. Feel inspired learning how quickly your health and quality of life will improve after you smoke your last cigarette. Learn more about the vaping controversy, plus vaping dangers and health risks.

Suzanne Harris, RN, NCTTP and Paul Brunetta, MD cofounded the Fontana Tobacco Treatment Center and are both former smokers. They've offered assistance to over 1000 smokers seeking help. They specifically developed Learning to Quit share the action plan, knowledge and support you need to take control of your health.

This book is not just about becoming smoke-free, it's also about change; it's about radically changing your life by ending a huge relationship--your tobacco dependence.

This book includes access to an entire library of free resources, including quit plans, mindset exercises, nicotine dependence tests and more!

Book Link - https://amzn.to/2xq5VJd

Reviews:

Kirkus

Two experts on tobacco treatment—Harris, a nurse, and Brunetta (Pulmonary/Univ. of California, San Francisco), a doctor and lung cancer specialist—collect former smokers’ stories of how they quit and offer strategies for others who’d like to break the habit.

While working together at the San Francisco Medical Center’s Chest Clinic, Harris and Brunetta bonded over their passion for helping patients quit smoking. Together, they founded the UCSF Tobacco Education Center, which hosts a stop-smoking program and a weekly Freedom From Smoking Support Group, and they build on what they’ve learned from those experiences in this new edition of a 2018 book. They begin with brief profiles of former smokers they met through the support group, photographed by Harding (Streets of Discontent, 2018, etc.), then move on to 235 pages of engaging personal stories by members. Their former smokers had different reasons for quitting, so the accounts vary widely. Each story, however, explores an open-ended question like, “Who would you be without cigarettes?” or “What is your denial story?” in an effort to motivate and inspire readers. For example, one former smoker’s “denial story” was that she believed incorrectly that she could not have a heart attack because she didn’t smoke very much, remained active, and was a woman. The book subsequently asks readers to think about their own denial stories and provides space in which they can jot down their notes on the subject. The authors go on to explore how smoking relates to health, covering topics like the effects of smoking on lung function and of nicotine on the brain. There’s also a timely section on vaping and e-cigarettes. Throughout the book, there are helpful images by debut illustrator Marhofer and tables featuring such things as a comparison of the temporal cortexes of a smoker and nonsmoker and information on nicotine replacement therapies. Useful as that information is, the personal stories—told in former smokers’ own words—are what set this book apart from other guides to quitting smoking. Readers who would like to hear from real people who have successfully quit smoking will benefit from it.

A smoking cessation guide with inspiring personal accounts by people who have stopped. https://www.kirkusreviews.com/book-reviews/suzanne-harris/learning-to-quit-how-to-stop-smoking-and-live-free/

Author Bios:

Suzanne Harris in Her Own Words

When I first started smoking in my early teens, I felt grown up and powerful. Awkward, shy, and taller than all my classmates, I used cigarettes to mask my discomfort and find my place as a rebel. Years later as a nurse working in an inpatient cancer unit, I found that smoking had become a terrible burden and source of shame. I instinctively tried to abuse myself into stopping, berating myself for being stupid and weak; why else would I continue to do something that was in such conflict with being a good nurse and mother?

In finding my way to becoming a non-smoker, I developed some of the skills that are now in the pages of this book. Then, in 1984, I had the great good fortune to secure a position in an outpatient clinic in San Francisco, including working in the county hospital chest clinic for people with pulmonary diseases. There I saw the terrible toll smoking took on the health and psyche of our patients. I saw in my patients the same fear, defiance, and shame that I had felt as a smoker. So my experience first as a smoker and subsequently as a nurse has given me a dual perspective on tobacco dependence.

For me, stopping smoking involved developing a different relationship with myself, a relationship of love and respect rather than bullying and low self-esteem. And for the people I have worked with and learned from over more than 30 years of working in the field, a key for most has been to identify something they wanted more than a cigarette, and to go after that. In the process of that redirection, they came into a kinder relationship with themselves, just as I did.

Over the years, colleagues have expressed surprise that I would continue to find the work of a tobacco treatment specialist to be so engaging. In fact, the process of becoming non-smokers is rich with opportunities for transformation and empathy. Because smoking is interwoven with so many aspects of a smoker's life, removing that thread opens a person to experiencing parts of themselves that have been ignored or unexplored. People discover strengths and gifts they did not know they had. I derive deep satisfaction supporting the single most important change a person can make to ensure a better future for themselves and the people they love: stopping smoking.

Paul Brunetta in His Own Words

My first cigarette at age nine was such a powerful experience that I can clearly remember it decades later. For kids, watching adults smoke creates a certain fascination with cigarettes and sends a strong signal that it's what adults do. I remember Marlboro Man billboards and other positive images of smokers that were reinforced through TV and print advertising and movies in the 1970s as I grew up. In high school, I looked forward to smoking at beer-filled weekend parties. It strengthened a bond with one of my best friends, Brian, as something we shared that our other friends didn't. Later, as an undergraduate in an intense pre-med program at Johns Hopkins University, I began to smoke regularly and realized that I was addicted. It took many attempts to stop, but with a high level of motivation I eventually did and developed a lifelong interest in nicotine addiction and tobacco related disease.

In my Pulmonary and Critical Care Fellowship at UCSF, I came across a kindred spirit in an amazingly talented and dedicated nurse named Suzanne Harris. Suzanne and I worked together in the Chest Clinic at San Francisco General Hospital, and, together, we cared for a constant stream of patients with tobacco-related COPD and heart disease and lung cancer. This was mirrored in my rotations through the VA hospital taking care of great veterans who had survived battles for our country but were sickened by long-term tobacco use. Suzanne ran a Group at SFGH, and I asked to sit in. It was one of those moments when you realize you're in the presence of a master doing something very difficult but making it seem effortless. As a former smoker, Suzanne was uniquely able to connect with people in Group with such profound and non-judgmental empathy, but was also able to guide them toward the next step in a quit plan. When I joined the faculty in the Thoracic Oncology Program focused on lung cancer, early detection, and tobacco education, we were able to find some limited funding from the Mt. Zion Health Fund to create the Tobacco Education Center and hire Suzanne part-time. I eventually left this position to work in biotechnology as Suzanne continued Group. And, years later, in 2009, a fantastic Group participant named Jeannie Fontana generously donated seed money that allowed for the creation and ongoing survival of the Fontana Tobacco Treatment Center.

Suzanne and I have been working on this book in one form or another for more than 10 years. We hope you gain a deep understanding of these people on their journey toward better health. And Part 2 of the book has health information and smoking cessation medication knowledge in clear language that can be critical on your own journey away from nicotine addiction. We hope this book is useful to anyone looking to improve their health or improve the lives of a loved one who is dealing with nicotine addiction.

More info: http://www.learningtoquit.com/about-the-authors/

You can start reading Learning to Quit for FREE at www.LearningToQuit.com/free

[ralphlayton]

Content Marketing Lessons from Music Icon Lizzo

Here in Minnesota, home of TopRank Marketing and birthplace of yours truly, we tend to take great (excessive?) pride in famous figures who carry the “one of us” label. When you encounter a Minnesotan in the wild, you’re very likely to overhear some level of boasting about Prince, or Bob Dylan, or F. Scott Fitzgerald. Why is this? Maybe it’s driven by an inferiority complex, stemming from our reputation as “flyover country.” Or maybe it’s just a natural extension of the “Minnesota nice” disposition. Whatever the case, we love to brag about our locally-sourced successes, and lately, that means showing lots of love for Lizzo. Who is Lizzo? For those who’ve somehow failed to take notice, she’s one of the biggest things in music right now. The singer/rapper/songwriter has rapidly transformed into an industry icon after finding mainstream traction with her third studio album, Cuz I Love You. Last month, Lizzo’s hit song “Truth Hurts” reached No. 1 on the Billboard Hot 100, passing up some obscure singer named Taylor Swift.  Lizzo isn’t from Minnesota originally but moved here in 2011 and now calls the Twin Cities home. As a follower of the local hip-hop scene, and someone who had the opportunity to see her perform in front of tiny audiences at basement venues many years before her breakout, it’s been inspiring to see the uber-talented diva ascend to worldwide recognition.  And as a content marketer, I find her story inspiring for different but no less impactful reasons. Today, I thought I would share a few of them.

Important Lessons Content Marketers Can Learn From Lizzo’s Success

Beyond sheer talent, Lizzo’s rise has been driven by persistence, authenticity, and honesty. Marketers everywhere can take note.

Not Every Eventual Hit Is an Immediate Winner

I pulled the above phrase directly from my recent post discussing holistic content strategy, and the importance of ongoing promotion. When I originally wrote those words, Lizzo immediately came to my mind.  “Truth Hurts” recently set a Billboard record as the longest-standing solo female rap No. 1 song in history. By now you’ve almost certainly heard that infectious thumping piano melody on your radio, computer, or TV. But what you might not know about the song is that it was originally released back in 2017, to little fanfare.  “The day I released ‘Truth Hurts’ was probably one of the darkest days I’ve had ever in my career,” Lizzo told People in an interview this past summer. “I remember thinking, ‘If I quit music now, nobody would notice. This is my best song ever, and nobody cares.’ ”  If you’re a marketer, artist, or creator of any kind, you’ve surely had moments like this. You put your heart into something, you’re certain it’s going to be great… and then it falls flat. But as Lizzo’s story reminds us, a lackluster initial reception doesn’t mean you were wrong.  That’s why it is so vital to extend content promotion beyond the initial burst. Sometimes it just takes the right platform and timing to break through. One signal-boost in front of a new audience can make all the difference. In Lizzo’s case, a co-sign from and collaboration with the aforementioned legendary “one of us” Prince was instrumental (pun intended) in vaulting her to stardom. When charting a new content initiative, it’s always smart to build in staggered promotion that crosses multiple channels, and is customized to the context of each. You never know when and where it’ll catch fire. [bctt tweet="When charting a new content initiative, it’s always smart to build in staggered promotion that crosses multiple channels, and is customized to the context of each. @NickNelsonMN" username="toprank"]

via GIPHY

Be Genuine. Be Yourself.

Lizzo does not look, act, or make music like others at the pinnacle of her field. And that’s exactly why she’s there. She conveys a resounding message of body positivity. She is unapologetic with her bluntness and snark (“It’s a me, myself kinda attitude,” she explains in the song “Soulmate”). And she doesn’t constrain herself to any category with her music. One minute she’s rapping forcefully, the next she’s crooning soulfully, and then all of a sudden she’s blowing your mind with a flute solo.

via GIPHY I’ve long preached the importance of authenticity in marketing. People want to do business with brands that are genuine and relatable, and not in a way that makes it seem like they’re trying too hard. Lizzo’s persona comes off as natural and effortless because it’s who she is. She isn’t pretending or conforming.  Oh, and she also takes emphatic stands. In addition to embracing her body and encouraging folks of all shapes and sizes to do the same, she’s a vocal advocate and ally in the LGBQT community.  To look at faces in the crowd at one of her performances is to understand how deeply connected Lizzo is with her fans. This rapport is built through shared values as much as the quality of her music. What values does your company share with its audience? How can you broadcast them, authentically? Here lies the key to affinity and loyalty. [bctt tweet="What values does your company share with its audience? How can you broadcast them, authentically? Here lies the key to affinity and loyalty. @NickNelsonMN" username="toprank"]

Sometimes, the Truth Hurts (and That’s OK!)

What made “Truth Hurts” such a viral hit? Well, for one thing, it’s an incredibly catchy jam. But it’s also bitingly honest and candid – a breakup song featuring lines such as “Why men great ‘til they gotta be great?” and “You're supposed to hold me down, but you're holding me back.” 

via GIPHY Lizzo has plenty of upbeat, positive songs, but she’s not afraid to touch on the real struggles, frustrations, and setbacks of life. She shares in the pain of her listeners. This empathy leads to resonance, and it’s a valuable example for marketers. No one wants to deal with a brand that’s constantly enveloped in negativity, but at the same time, how can I connect with one that’s nothing but sunshine and roses? How can I trust them to shoot straight with me?  Being honest with our marketing means being transparent with the good and the bad. Don’t run from your failures; learn from them, and improve. Don’t hide your flaws; fix them, and invite feedback. Don’t sweep bad reviews under the rug; respond to them, and try to make it right. As our CEO Lee Odden put it in a recent interview featured on the LinkedIn Marketing Blog*,  “No one is fooled by brands only showing the positives. By being open and responsive, brands reveal they are relatable and worth trusting.” [bctt tweet="No one is fooled by brands only showing the positives. By being open and responsive, brands reveal they are relatable and worth trusting. @leeodden" username="toprank"]

Patient, Genuine, Strong: Be Like Lizzo

It fills me with joy to see Lizzo conquering the world. Yes, it’s partially because I love seeing my home state get some shine, but even more so, it’s because she embodies many qualities that I believe are essential to creating awareness, engagement, and loyalty in today’s world – whether you’re a musician, influencer, entertainer, or content marketer. 

“When I have to make decisions, I always choose honesty and I always stay true to myself, because I know at the end of the day that is what’s going to remain. That is what’s going to be the legend: That I was true to myself and that I honored every person by staying truthful to them.” – Lizzo in an interview with the Rolling Stone

In addition the above, Lizzo also delivers unforgettable, epic experiences while on-stage. (See: her VMA performance.) If you’re looking for more marketing inspiration on that front, check out our collection of expert tips on creating memorable content experiences. *Disclosure: LinkedIn Marketing Solutions is a TopRank Marketing client.

The post Content Marketing Lessons from Music Icon Lizzo appeared first on Online Marketing Blog - TopRank®.

Content Marketing Lessons from Music Icon Lizzo published first on yhttps://improfitninja.blogspot.com/

[samuelpboswell]

Content Marketing Lessons from Music Icon Lizzo

Here in Minnesota, home of TopRank Marketing and birthplace of yours truly, we tend to take great (excessive?) pride in famous figures who carry the “one of us” label. When you encounter a Minnesotan in the wild, you’re very likely to overhear some level of boasting about Prince, or Bob Dylan, or F. Scott Fitzgerald. Why is this? Maybe it’s driven by an inferiority complex, stemming from our reputation as “flyover country.” Or maybe it’s just a natural extension of the “Minnesota nice” disposition. Whatever the case, we love to brag about our locally-sourced successes, and lately, that means showing lots of love for Lizzo. Who is Lizzo? For those who’ve somehow failed to take notice, she’s one of the biggest things in music right now. The singer/rapper/songwriter has rapidly transformed into an industry icon after finding mainstream traction with her third studio album, Cuz I Love You. Last month, Lizzo’s hit song “Truth Hurts” reached No. 1 on the Billboard Hot 100, passing up some obscure singer named Taylor Swift.  Lizzo isn’t from Minnesota originally but moved here in 2011 and now calls the Twin Cities home. As a follower of the local hip-hop scene, and someone who had the opportunity to see her perform in front of tiny audiences at basement venues many years before her breakout, it’s been inspiring to see the uber-talented diva ascend to worldwide recognition.  And as a content marketer, I find her story inspiring for different but no less impactful reasons. Today, I thought I would share a few of them.

Important Lessons Content Marketers Can Learn From Lizzo’s Success

Beyond sheer talent, Lizzo’s rise has been driven by persistence, authenticity, and honesty. Marketers everywhere can take note.

Not Every Eventual Hit Is an Immediate Winner

I pulled the above phrase directly from my recent post discussing holistic content strategy, and the importance of ongoing promotion. When I originally wrote those words, Lizzo immediately came to my mind.  “Truth Hurts” recently set a Billboard record as the longest-standing solo female rap No. 1 song in history. By now you’ve almost certainly heard that infectious thumping piano melody on your radio, computer, or TV. But what you might not know about the song is that it was originally released back in 2017, to little fanfare.  “The day I released ‘Truth Hurts’ was probably one of the darkest days I’ve had ever in my career,” Lizzo told People in an interview this past summer. “I remember thinking, ‘If I quit music now, nobody would notice. This is my best song ever, and nobody cares.’ ”  If you’re a marketer, artist, or creator of any kind, you’ve surely had moments like this. You put your heart into something, you’re certain it’s going to be great… and then it falls flat. But as Lizzo’s story reminds us, a lackluster initial reception doesn’t mean you were wrong.  That’s why it is so vital to extend content promotion beyond the initial burst. Sometimes it just takes the right platform and timing to break through. One signal-boost in front of a new audience can make all the difference. In Lizzo’s case, a co-sign from and collaboration with the aforementioned legendary “one of us” Prince was instrumental (pun intended) in vaulting her to stardom. When charting a new content initiative, it’s always smart to build in staggered promotion that crosses multiple channels, and is customized to the context of each. You never know when and where it’ll catch fire. [bctt tweet="When charting a new content initiative, it’s always smart to build in staggered promotion that crosses multiple channels, and is customized to the context of each. @NickNelsonMN" username="toprank"]

via GIPHY

Be Genuine. Be Yourself.

Lizzo does not look, act, or make music like others at the pinnacle of her field. And that’s exactly why she’s there. She conveys a resounding message of body positivity. She is unapologetic with her bluntness and snark (“It’s a me, myself kinda attitude,” she explains in the song “Soulmate”). And she doesn’t constrain herself to any category with her music. One minute she’s rapping forcefully, the next she’s crooning soulfully, and then all of a sudden she’s blowing your mind with a flute solo.

via GIPHY I’ve long preached the importance of authenticity in marketing. People want to do business with brands that are genuine and relatable, and not in a way that makes it seem like they’re trying too hard. Lizzo’s persona comes off as natural and effortless because it’s who she is. She isn’t pretending or conforming.  Oh, and she also takes emphatic stands. In addition to embracing her body and encouraging folks of all shapes and sizes to do the same, she’s a vocal advocate and ally in the LGBQT community.  To look at faces in the crowd at one of her performances is to understand how deeply connected Lizzo is with her fans. This rapport is built through shared values as much as the quality of her music. What values does your company share with its audience? How can you broadcast them, authentically? Here lies the key to affinity and loyalty. [bctt tweet="What values does your company share with its audience? How can you broadcast them, authentically? Here lies the key to affinity and loyalty. @NickNelsonMN" username="toprank"]

Sometimes, the Truth Hurts (and That’s OK!)

What made “Truth Hurts” such a viral hit? Well, for one thing, it’s an incredibly catchy jam. But it’s also bitingly honest and candid – a breakup song featuring lines such as “Why men great ‘til they gotta be great?” and “You're supposed to hold me down, but you're holding me back.” 

via GIPHY Lizzo has plenty of upbeat, positive songs, but she’s not afraid to touch on the real struggles, frustrations, and setbacks of life. She shares in the pain of her listeners. This empathy leads to resonance, and it’s a valuable example for marketers. No one wants to deal with a brand that’s constantly enveloped in negativity, but at the same time, how can I connect with one that’s nothing but sunshine and roses? How can I trust them to shoot straight with me?  Being honest with our marketing means being transparent with the good and the bad. Don’t run from your failures; learn from them, and improve. Don’t hide your flaws; fix them, and invite feedback. Don’t sweep bad reviews under the rug; respond to them, and try to make it right. As our CEO Lee Odden put it in a recent interview featured on the LinkedIn Marketing Blog*,  “No one is fooled by brands only showing the positives. By being open and responsive, brands reveal they are relatable and worth trusting.” [bctt tweet="No one is fooled by brands only showing the positives. By being open and responsive, brands reveal they are relatable and worth trusting. @leeodden" username="toprank"]

Patient, Genuine, Strong: Be Like Lizzo

It fills me with joy to see Lizzo conquering the world. Yes, it’s partially because I love seeing my home state get some shine, but even more so, it’s because she embodies many qualities that I believe are essential to creating awareness, engagement, and loyalty in today’s world – whether you’re a musician, influencer, entertainer, or content marketer. 

“When I have to make decisions, I always choose honesty and I always stay true to myself, because I know at the end of the day that is what’s going to remain. That is what’s going to be the legend: That I was true to myself and that I honored every person by staying truthful to them.” – Lizzo in an interview with the Rolling Stone

In addition the above, Lizzo also delivers unforgettable, epic experiences while on-stage. (See: her VMA performance.) If you’re looking for more marketing inspiration on that front, check out our collection of expert tips on creating memorable content experiences. *Disclosure: LinkedIn Marketing Solutions is a TopRank Marketing client.

The post Content Marketing Lessons from Music Icon Lizzo appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2019/10/content-marketing-lessons-lizzo/

[yelenaww]

my 2016

A little late for a 2016 reflection, but I'm pretty much late for everything so this doesn't come as a surprise. "Better late than never", they say. 2016 was an interesting one, owing to routines different from peers and the previous years. I recall spending plenty of time on my own during the first half of the year because of my research degree, followed by a contrasting half which comprised of re-learning conversation with company both new and old.

Regardless of fluctuating surroundings in 2016, music remained a close companion. I'm one who rejoices over AUX cables and Spotify Premium, and would very much prefer listening to music in confined spaces- in a car or through headphones. It's funny how our brains are able to retain information as minute as when exactly we discovered an artist, the person who brought us to it, or how we felt at that particular time.

Here are a handful of songs which carry a little something, bringing me back to 2016.

[Future Bass] The Lighthouse And The Whaler - Venice (Louis The Child Remix), Genghis Khan - Miike Snow (Louis The Child Remix)

These songs were recommended by J earlier in the year. I remember struggling through chapter 2 of my thesis, sitting at my glass dining table and demanding for new music. I grew incredibly attached to Louis The Child upon the first listen and up till today, my ears smile at their distinctive playful music. These songs accompanied me to the lab on most mornings, even if it was a mere 10 minute walk door to door, as if to give me a cheery boost before a long dreary day looking at bacteria and mice.

Hackney Marsh - Slow Club

As mentioned earlier, the first half of 2016 was mostly quiet, which taught me to enjoy my own company. I sat on countless train rides to KL in 2016, just because, not that I had any specific liking towards KL itself. The buzzing crowds reminded me of London, with everyone having their own agenda, walking to and fro minding their own business. Being in crowds are refreshing once in awhile, for some reason. It felt strangely freeing, walking around aimlessly and not having to tell anyone my whereabouts. Hackney Marsh reminds me of the comfortable space I found in a quiet cafe one afternoon, where I worked on my thesis till the rain stopped.

UGH! ,  If I Believe You - The 1975

Matt Healy captures emotion so well through his music, bringing in the unique with his witty, poetic and almost twisted lyrics. B made a passing comment saying that it would be crazy if The 1975 ever came to Malaysia. It was pretty surreal watching The 1975 live together last August, considering how the both of us would always squeal at their songs which made us cry internally since discovering Chocolate on the radio.

From The Stalls - Angus & Julia Stone

Watching this duo perform live changed my initial impression of them back when Q recommended it. It was so beautiful, hearing Julia talk about Angus with such sisterly affection. Their soothing vocals accompany me on quiet days and drives. Conversations with Q throughout the year were both thoughtful and challenging. Through paragraphs of typed words (with sizable pockets of time in between), I found myself struggling to string my words and opinions together for they often seemed poorly formed in comparison to Q's linguistic flair and well-thought replies. Grateful for like-minded friends who patiently walk through difficult concepts, passages and tangled thoughts.

Polygon Dust - Porter Robinson ft Lemaitre

Porter Robinson (Worlds) was a huge part of my 2015-2016. His music, along with Flume's, initiated my growing electronic music gravitation, played often from day to day. Worlds was, in my opinion, a work of art reflecting Porter's interesting, unique character seen from interviews and his album's commentary (which I play continuously when I'm in need of a stress reliever, as silly as that sounds). Polygon Dust reminds me of night drives alone- the best time to be on the road.

White Lie - The Lumineers (Cleopatra)

I've come a long way with The Lumineers. There was such a stark difference between their two albums that it took me a while getting used to Cleopatra, which was a lot more mellow and mature, as if it was time for the little girl in me to grow up. Cleopatra reminds me of car rides with A. We have an unsaid agreement knowing that once in the car, we'd only play songs we both enjoy. She'd transition between Lord Huron, Radical Face and few other old indie favorites of mine, pinching me hard if I ever said I was falling asleep on the wheel.

In Your Atmosphere - John Mayer, Airplane - iKON

John Mayer- always having his way with words and one whom I'd pay to see live; his versatile harmonization sounding so beautiful and effortless. Live at the Nokia Theatre is by far my favorite compilation of his. John Mayer reminds me of warm, airy afternoons in the driveway of IMU- scheduled lunches with people, iced dirty chai latte in hand, surrounded by the smell of coffee. I like the driveway. You could sit there for ages, either hiding away from the crowd or be completely seen when you wanted to, countless conversations with familiar faces. Both of these songs remind me of W, their sad melodies carrying a sense of comfort whenever I feel down. On walks home, we'd talk about anything and everything under the sun- side by side since 2014 and in 2016, 2.5 hours apart. One who saw me at my best and worst, thank you for loving me.

Warm On A Cold Night - HONNE

There's something so mysterious yet calming about Honne's voice. This song takes me back to night swims and time spent preparing dinner in the kitchen back in Covillea. I stumbled upon this hidden gem in a stranger's playlist while washing the dishes and had to put down the sponge to press replay. Since then, my playlists have been peppered with many of his songs. Time in the kitchen always brings back fond memories of having L just across the 21st floor when she was around. Having identical Noxxa's (a pressure cooker) and a habit to clean the kitchen sink because it was a 'therapeutic' thing to do, most people say we're 'two peas in a pod'. Without a doubt, L's one who is irreplaceable.

Calling - Ukiyo

Calling was stolen from J's playlist, to which he immediately confirmed with me after watching my Singapore vlog. Whenever this song comes up, I see the memorized footage of the trip playing in sync with the beat of the song (inevitable, after spending overwhelming amounts of time on it). Video editing was something I picked up on a whim when deciding to do a farewell video for L before she left- what an experience that was. Since then, I've had newfound appreciation toward videos and see them in a whole different light.

M- not many encounter a friendship quite like ours, and I can only say that I'm incredibly blessed to have met a group like M. "Lasting friendships are built not on habits, but on principles." 2016 robbed us of our weekly, (terribly) exclusive hangouts, but I'm proud to say that we've made it through long distance in 2016 with bullet point updates, voice messages and intentional meet ups. Our array of personalities glued by the gospel continue to keep me humble and thankful for friends who are unafraid of transparency and rebuke.

Side To Side- Ariana Grande,  Closer- The Chainsmokers,  Calling Out- Penguin Prison

October was 'different' in full swing, being sent to Kluang for a month-long hospital posting with people I hardly knew. Nevertheless, it progressed slowly into a highlight of the year thanks to Y, N and K. Seeing them for a solid seven weeks has seen us through countless conversations, understanding each others personalities, quirks and principles. These were their respective favorite songs, played repeatedly in the car.

Y inspires me with her fierce independence, 11/10 initiative character and her appreciation towards friendships. Barely more than yoga acquaintances at first, we got along really well as room mates for a solid month. Immensely grateful for her honesty, I smile remembering the many topics we talked about when we were tucked up in bed- face moisturized, eyelids heavy, guard down.

Whenever Closer came on, K and I would laugh at the synchronized bobbing heads of Y and N. Strangely, N never struck me as an introvert upon first encounter. Yet a true introvert he was, after hearing his sentiments about crowds and alone time, while we sat at the lobby of the dodgy hotel. I value his inquisitive nature and enjoyed bouncing of his "why or how's" every so often.

K surprised me with his music taste followed by his sarcastic humor and thoughtful actions. Responding similarly in most instances and disliking the same things, we got along well through our backseat deejay struggles, salty Hearthstone runs, caffeine/alcohol trips and making unimpressed faces in response to N's 29837 puns. Reserved in most instances, it was a privilege hearing a bigger fraction of his thoughts over time.

No Problem (ft Lil Wayne & 2 Chainz) - Chance The Rapper

This fun song popped up at my sidebar of Spotify's Friend Activity, the album Colouring Book played often by V. Always fascinated by rap, this song started creeping into my playlist somewhere in November. On repeat throughout Melbourne and a little after, W would ask, "Why'd you like this song? It doesn't seem to carry any meaning.", making me stop in my tracks. It dawned upon me that I don't always digest the lyrics of songs which I listen to, or rather, I do it very selectively. Are we what we listen to? If yes, well.

Glorious- Colony House

Hope: - "..This means that a continual looking forward to the eternal world is not (as some modern people think) a form of escapism or wishful thinking, but one of the things a Christian is meant to do.

..Probably earthly pleasures were never meant to satisfy it [desires], but only to arouse it to suggest the real thing. If that is so, I must take care, on the one hand, never to despise, or to be unthankful for, these earthly blessings, and on the other, never to mistake them for the something else of which they are only a kind of copy, or echo, or mirage. I must keep alive in myself the desire for my true country, which I shall not find till after death; I must never let it get snowed under or turned aside; I must make it my main object in life to press on to that other country and to help others do the same."- CS Lewis

Just like all years, my 2016 had its own set of doubts, distractions and stubbornness. Granted, we struggle with the unfavorable circumstances we're thrown at; but over time, we get by, scrape through, adapt. It's a little more tiring to be struggling with Self- our wants, character and human heart which remain fairly constant. Thankful to have those (namely M, S, E) who love me enough to remind me that Home is not here and to struggle alongside me. Immensely grateful for the gospel which sustains and is still able to bring tears to my eyes when it makes sense, regardless of any situation I'm in.

Thank you for being so colourful, 2016.