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#and the rules were in between mounds of memes
petwyvern · 2 years
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have u ever joined a disc server that just made really no sense at all 👁 like at all
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checkoutmybookshelf · 7 months
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How is Faerie Smut Not Its Own Genre at This Point???
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Ok, I've been on a faerie kick again lately, and I have just finished reading ACOTAR with a friend because he had started it and noped out, but agreed to try it again with me because he's the best. Like Fourth Wing, this book is a white girl BookTok darling, which means that the hype around this books peaks at "THIS IS THE BEST BOOK EVER WRITTEN AAAAAAAAAAAAAA" and "THIS BOOK IS THE WORST THING EVER WRITTEN AAAAAAAAAAAAA."
Y'all...this book is fine. It's aggressively fine. I think it has pacing and plotting issues, and it is absolutely oversold in terms of spice, but I didn't hate it, and there were bits that were fun. I would not kick this book out of bed. (I might kick it out of my classroom if I was teaching, but that's a separate issue.) Let's talk A Court of Thorns and Roses.
Spoiler warning here, because this book and series has been memed to hell and back, and I do not feel like avoiding spoilers is necessary. So SPPOILERS BELOW THE BREAK. Consider yourself warned.
Ok, so first thing's first: I like a good faerie story. I like a good scary faerie. And I am a wee bit of a sucker for a sappy love story once in a while. ACOTAR has all three of those, so objectively this book was fun. It hit some good beats for me, and I was not objectively opposed to faerie smut. Faeries are very flexible, they work in a surprising number of contexts--not to mention that the jump from "my boyfriend is a monster" to "my boyfriend is a high fae lord" is less of a jump and more of a sideways step. So just on paper, ACOTAR wasn't a hard sell for me.
For those of you who have been following my reviews--specifically the Artemis Fowl ones--you'll be happy to hear that Amarantha has been added to the Hall of Unnecessarily Extra Lady Villains with Opal Koboi and Semihrage. I am HERE for Amarantha girlbossing her way to absolute power while wearing the eye and finger bone of the dude she brutally murdered on the way up. I'm also a fan of her TRULY EPIC tantrum once Feyre has murdered two faeries, attempted murdered Tamlin and solved the goddamn riddle at the LAST POSSIBLE SECOND.
(And no, I'm still not over my John Oliver pitching a fit over the solution to the Da Vinci Code being apple levels of fury about THAT...but I digress.)
Amarantha fully leans into toxic girlbossing and just has FUN with it, and I'm never not here for that.
I also appreciated the little tweak of the Aos Si tradition of fairy hills and fairy mounds and fairy barrows into being under the mountain. Like, yes, that mountain is fae as HELL and I'm here for it. That was a nice little addition to the lore, and there's something about having an entire mountain above their heads that made Amarantha's court feel even more oppressive. I'm not sure how it managed not to feel like Khazad Dum, but it didn't, which was excellent.
The other thing I really liked was that the faeries in this series had a very clear sense of danger to them. No candy floss Disney Fairies here, the high fae are DANGEROUS and you can really and truly be fucked if you aren't fully on your game and know all the rules PLUS have a doctorate in rules-lawyering immortal beings. And even then, you could miss something and end up horribly murdered. Between Amarantha, the Night Court in general, the Attor, the Suriel, and the bogge, there was plenty of ambient danger around for our little human protagonist out of her depth.
The problems with this book for me were the aforementioned pacing and plotting problems, and also the romance. Let's take these one by one.
I think it's pretty well known that the last hundred-odd pages of Sarah J Maas books are where the action is, and while that can work for books (it worked beautifully for To Shape a Dragon's Breath), I wasn't buying it for ACOTAR. Feyre's time at the Spring Court draaaaaaaaaaaaaaaaaaaaaagged for me, and honestly I would have been happy with about a third of that timeframe. There was also some dragginess in the pacing under the mountain between the trials. A month between trials was just too long, and the time was not well-filled. A week. Just give it a week, you get the same bits between, and I'm not over here going "Why is this taking SO LONG??"
The pacing issues are at least a little exacerbated by the plotting issues. The first like...two-thirds of this book is a weird speedrun of a slow-burn Beauty and the Beast, except that Feyre isn't actually genre-savvy enough to KNOW that's what's happening, and the curse deadline actually passes (with everyone somehow blaming Feyre for this????) before anyone fills Feyre in on the fact that there was a curse in play at all. Then the last third of the book speedruns cursebreaking. Which was actually more interesting than "Feyre just kinda hangs out in a faerie castle for a few months," but very much felt like a completely different book.
Finally, we have the romance issues. And please, as y'all go into this, remember that I have a PhD in English and Film, and I have more life experience than your average 15-year-old who is inhaling this book. I am not the target demographic. Disclaimer out of the way...WHAT THE HELL WAS THAT???? Feyre spends more time with Lucien than Tamlin at the Spring Court, Lucien is the one who checks on her in her cell in under the mountain (yes, I know they explained it in the text, but it was a weak explanation and frankly, Tamlin could have TRIED), and then she spends a weird amount of time with Rhysand under the mountain, even if she doesn't remember most of it. She didn't have TIME to fall in love with Tamlin. I kind of hate to say this, but there was a huge sense of "You love the IDEA of him, sweetie" while I was reading. Not to mention that she kept flip-flopping on Tamlin while she was under the mountain. While he was physically in her line of sight she was all "I love this fae" but the second she's not looking at him, it's like he barely exists. Was this just an object permanence problem??? Like...Feyre, sweetie. I'm happy if you're happy, but you have not spent enough time with this man. You're just horny for the idea of him.
I also want to just...morally object to everyone BLAMING FEYRE for not knowing there was a curse? Like, even Belle knew that there was a curse in play, she was not expected to just...intuit that the Beast and castle were cursed. Like ten people told her about the curse. And I don't care that part of the curse was that nobody could tell Feyre, that did NOT serve the story.
The last weird thing I want to morally object to is everyone shaming Feyre for her illiteracy. Kids not having the opportunity to pursue education is a tragedy, but WE DO NOT SHAME THEM FOR IT. Feyre gets shit from EVERYONE about this, and the second trial hinging on an assumption that she can read just really hammered the "you are bad for not being able to read" home in the weirdest way. Just...What the hell???
All of that said, I want to reiterate that I would not kick this book out of bed. It has its problems, but I was indeed entertained--at least enough to finish the book. And full disclosure, my reading buddy and I are going to start ACOMAF next, so we're apparently hooked. And yes, you will eventually get a review of that one too!
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aralezinspace · 7 months
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Last 10 Fics/Writing Patterns meme + Last First Line Tag Game
Stealth tagged by @delta-pavonis (tagged spring birthdays, hear me shrieking in Taurus)
Rules: Post the first lines of your last ten fics posted to AO3 (Sort by date posted), AND see if there's a pattern!
By last updated date:
March 6th 2024, Summer Knight
Once, in a time out of thought and memory, there was a realm called the Dreaming- so named because a place so magical and splendid could only possibly exist in one’s most vivid imaginings. The weather was always as it should or needed to be, the land lush and bountiful, even in the harshest climates. The people of the land were, on the whole, prosperous and contented. The Dreaming was not without its troubles and hardships and tragedies- no land is, no matter how prosperous- and for some, life was rather hard, but never unbearable.
January 10th 2024, On Marginalia In Illuminated Manuscripts (and Hob's Subsequent Illumination)
Hob was convinced the entire campus descended into an alternate plane of reality during finals week. The unnatural stillness and quiet, the haggard faces- it was its own ring of hell.
December 22nd 2023, The Oldest Game of You and Me
“I challenge you to a game.” The Toymaker’s face hardened into something hard and blank. He stepped out from behind the puppet stage and strode with careful purpose to the card table and two chairs that had appeared from nowhere. The Doctor was already waiting for him on the other side, grim and determined. They slowly sat, never taking their eyes off the other. Like flipping a switch, he changed his accent to something posh and British, mocking in its refinement.
December 20th 2023, Infinitas
Hob shivered as he peeked up at the signs of the buildings before him. He squinted against the just-harsh-enough-to-be-uncomfortable winter wind blowing in his face. Thankfully, he could see the one he was looking for through his lashes, just at the end of the block. The hanging black sign emblazoned with a golden infinity symbol guided him down the sidewalk as a lighthouse guided a ship.
November 28th 2023, Eyes of Night
Everyone knows that sleep paralysis is basically the brain getting stuck between stages of sleep. But why does it do that? Sometimes it’s because neurons just misfire, happens to the best of us. Other times, it’s because the King of Nightmares is bored.
November 3rd 2023, Blood On My Name
It was a well known fact that the forest was a dangerous place to be at night. The trees stopped any light the moon may offer from hitting the ground, wild animals hunted for easy prey, and even something innocuous as a raised root could prove to be one’s downfall. You did not venture out of the safety of the village after dark, not when there were any number of horrors waiting between the trees.
October 18th 2023, Throne(s)
“Come on Dream,” Hob goaded, his fingers kneading into the small mounds of flesh that passed for Dream’s ass. “Take a seat atop your throne.” His eyes never left Dream’s as he salaciously licked his lips- Dream groaned when the meaning of Hob’s words hit him, and it was like being punched in the chest.
October 16th 2023, Gold
It probably went without saying, but the Doctor could never get enough of River’s hair. It had a life of its own, a color and soul that would put Rapunzel’s to shame. In fact, he can neither confirm nor deny that Rapunzel’s luscious locks were directly inspired by his wife.
October 14th 2023, Can You Feel It
A shiver wracked Hob’s entire frame. He swore under his breath- the room was freezing cold at his request, something he had wanted to try, but Dream was taking his sweet ass time.
October 13th 2023, Just Admiring
“Oh Ezio,” Leo groaned softly, low in his throat, as if he had never seen something so beautiful in his entire life. The Assassin was spread out naked beneath him, hands tucked behind his head to show off the strength of his chest.
Only pattern I'm noticing is that you're either gently eased in, or dropped on your ass in the middle of the action and there's no in between xD
Consider yourself tagged with zero pressure if you have a tattoo and/or want to do this!
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layzeal · 2 years
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3, 5, 17!
mdzs/cql ask meme!
THIS TURNED OUT LONG. YOU ASKED FOR IT
3) how did you get into mdzs/cql and how long have you been in the fandom?
okay so lemme say first that i had NO intention of ever "getting into" cql/mdzs. what happened is that on June of last year i had exhausted all my dishwashing shows (shows i watch while doing dishes) and was looking for something new. i had heard about The Untamed and was curious. i had NO IDEA what mdzs was at the time and once i got through the first 2 eps......... well............ the rest is history
sometimes i am a bit sad though that i didnt get to read the novel first, but honestly? i know that a year ago i wouldn't have read it anyway, it just wasn't in my circle, so who cares! i'm just glad to be here now!!
5) what's the most compelling arc to you and why? whether a story arc and/or character development.
OH MAN, THERE ARE SO MANY........ though something i think is done quite well in mdzs are the corruption arcs! WWX is one, though it's quite subverted by there never being a "corruption" in the first place, just a "darkening" (except during sunshot but well... everyone had a darkening then). NHS was quite surprising, but it makes SENSE once you spot his anger and grief, JGY which is absolutely heartwrenching because his story is so sympathetic but the fallout and consequences of his choices were so bad and all because JGS just couldn't pay the child support. ughh. OH RIGHT, jc's is a biiig one too esp when it comes to the cycle of family trauma, watching him go from a troubled, but well-intentioned young master to literally a shadow of his own mother, a man so badly haunted by anger and grief who can't help but simmer in his own misery, to the final confrontation at guanyin temple where the cards are put on the table and he finally realizes there's a way to move on? *chef's kiss*, it was SO satisfying to witness
17) favorite canon facts about lan wangji and wei wuxian individually, and as a couple?
BRO THAT'S WHAT THIS WHOLE BLOG IS ABOUT uhhh hm... i guess if i HAD to choose one right now though, it would be:
- i guess this kinda fits into the character arcs thingy, but wow... the way lwj comes to terms with standing up for what he believes is right vs what his family has taught him for all those years. what's especially good about it is that while a conflict of ideas exists, he never has to forfeit one for the other! he never stops being the perfect Lan paragon even when he is breaking rules to stand up for his beliefs-- in fact, that only makes him even more of a good example! god, if teenji got to see adult lwj and how he just exists without worrying about fitting himself into a mold? he would pass out
- sometimes i think about my first reaction to wwx abandoning everything to save war refugees and how THAT was the beginning of his downfall and i just get. wow. that was such a good twist, i don't think we appreciate enough how good a twist it was to finally learn that between all the awful things we hear about the yllz, one of his most "irredeemable" actions was literally. saving war refugees. and he stood by it!! even after WQ and WN died and he had that moment where he thought "i could just leave. i could drop everything and run away" he slaps himself in the face and continues to stand by the people who have no one else to protect them!! AND IT'S SOOO GOOD, he's not a blindly positive person! he knows the situation he is in, he IS sad about the things he lost and left behind, he knows his future is not looking bright, but he also learned how to find a home and a place in this new community and has long accepted the responsability to these people. He still stood by then even after shijie died, even after he had nothing else to keep himself going!! he protected the burial mounds settlement to the very end and while that almost seemed useless because the Wens still died, it saved Sizhui, and that's enough!! he sees the Wens crawl out of the blood pool to protect them and thank him, he sees Sizhui alive wearing a lil Lan forehead ribbon and he knows was worth it!! every sacrifice, every moment of despair was worth it because at least it saved one person and GAHHH i love wwx so much. he did what he had to do, he paid his prices, suffered his consequences and now gets to be safe and happy. i wanna cry
- this was my first answer to the LWJ question but it turned into wangxian, so..... LWJ's complete refusal to pursue WWX romantically, for one reason or another, always coming out of respect for WWX himself. it's just so sweet to me, the loyalty with zero expectations, the wish to stay by WWX's side not because he wants something out of him, he just wants to be near him and protect him, it doesn't matter if his feelings are ever requited! how is a love story built when for 80% of the time neither of the leads are actively pursuing the other romantically? no idea, but it sure depended a lot of selling how much they care for each other OUTSIDE the romantic feelings and that's why wangxian works so well for me. they were friends before they were lovers, and we can see that they're STILL best friends even after marriage! they love each other in SOOO many different ways and it makes me so happy, it was so well deserved
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westiec · 3 years
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first lines: fic writer meme
Rules: List the first lines of your last 20 stories (if you have less than 20, just list them all!). See if there are any patterns. Choose your favourite opening line. Then tag 10 some of your favourite authors!
Tagged by @theleakypen! I have a few kissfic fills, and then a whole assortment of random, 18 MDZS/Untamed and then two MCU. Skipping filks and co-written fics that I didn’t write the first line for. Here we go!
Kiss an Angel Good Morning: All things considered, A-Ling really wasn't an unusually fussy newborn, but still, Jiang Yanli felt like she had scarcely closed her eyes when she heard him start to whine again.
Make Love, Not War: In fairness, it wasn't any one of them who started it. 
Just as Sweet: "Well?" Nie Mingjue asked nervously.
Sweet Refreshments: "Wen Ning, I'm in love!"
Yes, With Tentacles: “You really should change out of those sopping clothes, Jiang-guniang.”
toy go thud, brain go brrrrr:  Wen Qing takes one look at him when he walks in and snorts. "Oh, you need it bad, don't you?"
A-Zhan is Three: Lan Xichen has seen his brother drunk once before and that time... well, that time is best forgotten.
Thank You for Submitting: "Boring. Another tired submission of a log with a coke can. You could do better, but I suspect you won't. Ridiculous. F"
War, Mother: Jiang Yanli had never been an especially strong cultivator, with most of her training focusing, from a young age, on the kind of internal work that helped her qi flow smoothly to ease the pain that sometimes flared up within her body.
Getting Down on the Farm: Most of the cultivation world assumes that the majority of misadventures on Luobo Gao stem from the unorthodox ideas of one of its two resident necromancers.
Fierce Veggie Hippie Commune and Cultivation Sect: The thing about stories that the Storytellers know is there's always a different version to the tale to tell.
Give a Little Love: Would you like to be contacted by potential genetic matches? the box had asked.
dead doves: please eat: He really hates doing this.
Taciturn Sword Boys and Their Chatty Boyfriends: “So is yours always this… verbose?”
Let the Lans Say Fuck: It’s not like Lan Jingyi’s opposed to the word or anything - words are words and there’s a time and a place for all of them - it’s just that, well, everyone already thinks he’s the un-Lan-est Lan, and he spends enough time doing handstands already.
the ghost of a laugh: It's cruel that Wei Ying, who was never silent, can speak now only through the language of the qin.
An Unlikely Friendship: Jiang Cheng would like to say he didn't know when things between them had changed, but he absolutely did.
it’s not about control: "Do you remember that time in the Burial Mounds?"
Christmas Present is Here to Stay: God, she still looks amazing in red.
Where’s My Supersuit?: It had been a long, tiring day, and this was the last thing Pepper needed.
Bonus, because I genuinely don’t recall if it was me or @theleakypen who wrote it, Yunmeng In-Laws:
Wen Qing: okay so like Wen Qing: were either of you going to warn me Wen Qing: that Yu Ziyuan and Jiang Fengmian were Like That?
Observations: I sure like a pithy one-liner that gives almost no context, huh? Lots of dialogue or short staccato sentences UNLESS it’s a stylistic and possibly overlong bit of prose. I have a hard time choosing a favorite—I really, really like opening lines—but I think I’ll go with 14 for the short/quote category, and 11 for the pretentious prose category.
Tagging people for these games always makes me feel like THE MOST ANNOYING CREATURE ON THE PLANET, but: @crockzilla @aziraphalesangel @stiltonbasket @quarra @lunetta-suzie-jewel, @val-mora if you’d like. :)
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lizardkingeliot · 3 years
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First Line Meme
Rules: List the first lines of your last 20 stories (if you have less than 20, just list them all). See if there are any patterns. Choose your favorite opening line, then tag 10 of your favorite authors!
tagged by @phoenix-ascended thank you!!!! 💖
Okay SO. I’m gonna cheat a little bit here. The first nine I’m going to post are all going to be from the first nine chapters of time cast a spell on you (but you won’t forget me) but to be fair the chapters are so long they each might as well be a story all their own lmao. ANYWAY. Here we go. I’ll post the first paragraph from each I guess, in order of chapter number obvs:
1. Quentin shook out the tension in his hands. He didn’t understand why it wasn’t getting any easier. For days on end he’d been trying to perfect the illumination spell the rest of his fellow First Years had nailed in a matter of hours. But no matter how he tried, Quentin couldn’t seem to make anything more than a spark.
2. Quentin waited until Eliot was asleep to slip out of bed and hastily tug his clothes back on. The illuminated screen of his phone told him it was just past 12am. Clutching his shoes to his chest, he opened the door as quietly as he could manage and tip-toed out into the hall, all but running to his room and clicking the lock shut firmly behind him.
3. Dry-mouthed and groggy, Quentin woke in Eliot’s bed alone. He groaned, groping around for his phone to check the time for a long moment before remembering he’d left it in his room. Quentin rubbed at his eyes, rolling over and up to his feet, muscles he didn’t even know existed screaming as he went. He picked his bathrobe up from the floor and pulled it on, then tottered down the hall to empty his bladder and brush his teeth and gulp down frantic handfuls of water from the bathroom sink.
4. Tuesday morning was hell. Quentin woke just before eleven, empty as a husk. Filthy, all used up. His thighs sticking together where Eliot’s come had dried there in the night. Quickly realizing he’d already missed his first class of the day, Quentin pressed his face into his pillow, pulled the covers up over his head, and surrendered to the blank comfort of late morning sleep.
5. Quentin couldn’t feel his face, or much of his body for that matter. Which was… fine. It was great. It was fucking phenomenal. As long as it meant he also couldn’t feel the sinkhole that had formed in the center of his chest. The one that had been there for days, weeks, months, fucking years. He couldn’t feel anything at all.
6. Quentin felt a lever turn inside his chest, the source of his magic eking out a spark. Enough at least to send a message to Julia back at Brakebills. One of those little enchanted paper airplanes they’d learned his first week in Practical Applications that he never could get to fly quite right. He scrawled his SOS on a cocktail napkin and watched it flutter away like the world’s saddest butterfly. The universe took pity on him. Quentin figured he was probably due. 7. Christmas morning was a lackluster affair.
Exchanging gift cards over coffee and devouring great mounds of Ted Coldwater’s Famous Ham and Eggs while still in their pajamas. After, Julia and Quentin lay on the living room floor and Skyped with James, his grandparents waving hello from Pennsylvania in the background. They opened the stack of impersonal and overly-extravagant gifts from Julia’s mother that had been delivered to the house the night before. Quentin received a pair of cashmere socks and a leather belt with a shiny silver buckle.
8. Quentin stood at the bathroom sink, watching his face shift in the steamy mirror glass. Stark naked save for the towel looped around his hips. Hair dripping in cool, fat beads down onto the planks of his shoulders. So clean he swore he could feel himself sparkling from the inside out.
9. Quentin tossed his phone down onto the floor and leaned back into Eliot’s heat. “It’s almost like you want my dad to know I’m faking sick so I can stay in and let you fuck me until I pass out.”
Some patterns I guess: I love how chapters 2-4 all open with Quentin in bed after hooking up with eliot but all with very different vibes. In chapter 2, he’s just experienced subspace for the first time without having any idea that’s what actually happened to him and he is having A Time. In chapter 3, they had a very intense hook-up the night before and Quentin is sneaking out again, but this time he fully plans on returning right after. And in chapter 4, we see the joy of their beginnings at Columbia contrasted hard with the misery of where Quentin is at Brakebills.
ALSO 2/3 of the chapters begin with Quentin’s name which feels right considering just how deep into his headspace we are in this fic.
Okay. Anyway. Moving on:
10. Eliot loved watching Quentin lose himself in a moment.
It could be anything really: mastering a brand new spell; savoring something decadent and sweet; fussing with his hair when he thought no one was looking; focusing very hard on making himself a cocktail and getting the ratios just right; ranting about his Fillory books; reading his Fillory books, to himself but especially aloud; reading anything; riding dick...
That last one held a particularly special place in Eliot’s heart.
(from but i would die for you in secret aka the one where eliot is pretty sure quentin is only using him for his dick. spoiler alert: he’s not they’re just idiots)
11. Teddy was turning six years old. There was nothing in the world he loved more than stories.
His favorite was a version of Lord of the Rings Quentin had cobbled together from memory. He must have told it to their son a hundred times before it occurred to Eliot he could contribute more to story time than ogling Quentin’s hands while he spoke, or popping in to suggest when the Balrog should actually be making an appearance, Quentin.
(from in a land far away aka the mosaic fic where eliot makes margo hand puppets for teddy)
12. The words came out of Quentin’s mouth without a single coherent thought behind them.
“I’m just about to catch a movie with my boyfriend!”
There, outside the coffee shop on Eighth Avenue, Quentin’s maybe-friend from high school whose name he couldn’t even remember shot him a wide-mouthed grin. “Oh, that’s wonderful!” she said. “Which movie? My wife Danielle and I don’t have any plans for the afternoon and we’d love to tag along. Isn’t that right sweetie?”
(from your name like a song (i sing to myself) aka the one where quentin’s memory is shit and he and eliot pretend to be boyfriends in a post-monster world)
13. Eliot dropped the last box onto the floor. “Daddy’s wardrobe is safe at last,” he said, lowering himself down into the gold chair with a sigh. “Though I can’t seem to shake the terrible feeling that Todd raided my closet at the Cottage before I could get to it all.”
Quentin surveyed the damage from his spot on the sofa: there were at least seven large packing boxes bursting at their seams scattered around the penthouse. “I don’t know how you would even be able to tell. I’m pretty sure one of those boxes is just vests.”
Eliot quirked a brow in his direction. “Some of us are cultivating an aesthetic, Quentin,” he said. “And I didn’t see you complaining when I let you dress me for dinner last night.”
Quentin couldn’t help but smile. “I wouldn’t call picking between two pre-approved ties dressing you, El.”
“I’m also counting the fact that you said my ass looked great in my new pants.”
(from the parentheses (all clicking shut behind you) aka the suspender porn fic)
14. The night Quentin Coldwater died, a brand new star appeared in the sky over Brakebills. A little brighter than Venus, it stayed fixed in the same position for weeks on end. Eliot hardly would have noticed such a thing if it hadn’t been for the way that it hummed. Or at least, that’s how it felt. A humming in his bones. An old, familiar presence. Margo thought that he’d gone mad with grief. Alice was the only one who could understand.
(from a myth of devotion aka the one where eliot is sorta icarus and quentin is sorta the sun)
15. It didn’t happen the way Eliot expected it to. He dropped the letter into the mailbox, and pain blossomed in his abdomen so brightly it was like he’d gone supernova.
And everything went dark.
(from by night, beloved, tie your heart to mine aka the one where eliot sends the letter)
16. Eliot stretched out over the mosaic, his shirt riding up just a little as he clicked a yellow tile into place, and Quentin’s pulse leapt in his neck once, twice. Three times. His breath hitched. It was becoming nearly impossible to focus. In the heat of the sun, watching the sweat soak Eliot’s shirt clean-through.
(from i won’t deny (all the things i would do) aka the one where quentin and eliot start hooking up three months into their life at the mosaic)
17. After they decided kissing on the mouth was okay, Quentin and Eliot wanted to do it all the time. In every corner of the penthouse (“If you don’t stop sucking face while I’m trying to eat my sandwich,” Kady said one afternoon, “I’m literally going to feed you to the Baba Yaga.”), outside coffee shops, in between bites at the sushi place in Chelsea that Eliot loved. Once, they went to see a movie they couldn’t even remember the name of just to make out for two blissful, uninterrupted hours in the dark.
(from and a song of praise upon your lips aka part three of the box of chocolates series where quentin and eliot are definitely dating and finally talk about their feelings)
18. Eliot startled awake to something sharp and pointed slamming into his shin. He opened his eyes, and the toe of Margo’s shoe made contact one last time. Pain seared up the side of his leg, and he winced. Jesus, she really did not realize her own strength sometimes. Or the strength of her Jimmy Choo’s.
(from that you may know (the secrets of your heart) aka part two of box of chocolates aka the one where hand stuff is still banging)
19. Eliot Waugh was High King in his blood, and somehow that felt right. When they first arrived in Fillory, Quentin assumed he would be the one to wear the crown. He’d dreamed of it most of his life after all. On the throne in Whitespire, a fleet of talking animals at his disposal, a noble quest waiting around every corner to ferry him away to the next grand, heart-stopping adventure. But when the blade bit into his palm and drew no blood, and Eliot’s came up red, it felt like the final piece of some perfect puzzle clicking into place.
(from and this is the map of my heart aka the one where quentin wants to marry eliot and they have some incredibly filthy sex before everything falls apart)
20. Eliot walked into the penthouse to an eerie quiet. He found Quentin sitting in the kitchen under a dim illumination spell, drinking a beer and poking at the screen of his phone.
“Hey,” Eliot said, setting his shopping bag down on the counter. “Where is everyone?”
Quentin sighed, rubbing at his eyes. He looked like he hadn’t slept in days. “Out. I don’t know.”
Eliot squinted at him. “You didn’t want to go with them?”
Quentin lifted his eyes, shot Eliot a look. “No.”
(from for love (if it finds you worthy) aka part one of the box of chocolates series)
And I have now been here doing this for so long I no longer have time to try and find anymore patterns lmao BUT I will be tagging: @thelucindac @akisazame @fishfingersandscarves @nellie-elizabeth @freneticfloetry @rubickk7 and anyone else who wants to play!
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withbroombefore · 3 years
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First lines meme
Rules: List the first lines of your last 20 stories (if you have less than 20, just list them all!). See if there are any patterns. Choose your favourite opening line. Then tag 10 of your favourite authors!
I was tagged by @theleakypen. Tagging @lanerose23​ and whoever else would like to play.
I have exactly 20 fics posted for The Untamed, so this works well!
1. Placefinding. My first story for the fandom! Post-canon, rooftop conversation plus bonus Nie Huaisang. WWX/LWJ, WWX POV.
There is a wedding in the spring.
2. Betweentimes. Originally a sort of collection of Sunshot-era missing scenes, ultimately the first step in a canon-divergent fix-it series. WWX/LWJ, LWJ POV.
He had been prepared to accept the fact of Wei Wuxian’s survival as more than enough.
3. Letters. My first chaptered fic for the fandom. Post-canon family fluff, therapy, Yunmeng brothers reconciliation. WWX/LWJ, WWX POV.
Wei Wuxian will, he thinks, always remember the moment of homecoming.
4. Wing. Short missing scene from evil summer school. NHS/JC. NHS POV.
They wouldn’t have had to do it if Wei Wuxian were there, because he would have stepped in front of the guards before they touched Jiang Cheng.
5. Swordless. Sequel to Betweentimes. Wei Wuxian goes to Gusu when invited by Lan Xichen after the Sunshot Campaign. WWX/LWJ, WWX POV. (This one doesn’t really count as my writing; it’s the line from canon just before the divergence starts.)
“If you trust me and Wangji,” Lan Xichen says, “we, the Lan Clan of Gusu, can help you pick up your sword art again.”
6. Shield. Sequel to Swordless. Continuing the now very diverged canon. Lan Wangji makes friends! WWX/LWJ, among other things. LWJ POV.
Lan Wangji has always tried to maintain an open mind regarding the other regions.
7. Sketches. Prompts and snippets from the universe of the previous three stories. Putting the first lines of all three, since they’re different stories really.
It has been three days.
The letters that arrive from the lake village all winter are like nothing Huaisang has ever seen.
Wei Wuxian gets better about looking after himself; he truly does.
8. Coda. AU diverting from canon so late that it’s barely not post-canon. Jiang Cheng doesn’t leave before talking to Wei Wuxian. JC POV.
The boy in blue (Ouyang Zizhen, Jiang Cheng’s brain supplies, heir to Baling Sect, spends a great deal of time in Cloud Recesses, mildly argumentative but loving relationship with his father. Jiang Cheng has always remembered that sort of information easily, a skill that he honed originally because he could be the best at it as with so little else. He has since learned that it is far more useful in his role as sect leader than any cultivation or martial ability; he still struggles with how to feel about that) is hovering over Wei Wuxian, words coming rapid and anxious.
9. Song. Fix-it diverging from canon just after the tortoise fight. WWX/LWJ, plus...how to describe this...a sort of platonic soulbond between those two plus Jiang Cheng and Jin Zixuan.
Wei Wuxian almost does not catch the name of the song.
10. Breath. Fix-it (a bit of a theme here) in which Lan Wangji decides to stay in the Burial Mounds. WWX/LWJ. LWJ POV.
Lan Wangji manages to snatch a breath before the water of the cold spring closes over his head, but terror still shoots through him as he realizes that he cannot get back to the surface.
11. Inhale. Sequel to Breath. WWX/LWJ. LWJ POV.
Lan Wangji’s first morning in the Burial Mounds begins peacefully.
12. Harmony. Sequel to Song. Murder roadtrip #2. Sunshot-era. Jin Zixuan POV.
Technically speaking, Jin Zixuan has a fairly large number of siblings.
13. Company. Fix-it diverging pre-canon. Wei Wuxian comes to Cloud Recesses to rest and heal. There is a kitten. WWX/LWJ. LWJ POV.
Lan Wangji is fourteen when the dying boy comes to stay at Cloud Recesses.
14. The Burial Grounds. Coffee shop AU. Unadulterated fluff. WWX/LWJ. LWJ POV.
“Is there even a point in telling you what I want?” Jin Zixuan asks.
15. Living. Fix-it in which Jiang Yanli was not at the Nightless City battle. WWX/LWJ. LWJ POV.
Wei Wuxian is screaming.
16. Lifeline. Sequel to Living. WWX/LWJ. Jiang Yanli POV.
She needs to go home.
17. Tumblr Ficlets. What it says on the tin. Different stories, so listing all the first lines.
“But Master Song,” Luo Qingyang whines, “there are so many of them. Shelving will take hours, and you just know that tomorrow We—” Song Lan frowns at her, and she rolls her eyes.
The kitchen of Lotus Confections is a weird place.
Wei Wuxian finally loses his temper, as much as he ever does with either of them these days.
“It’s a perfectly fine courtesy name,” Luo Qingyang offers, a little doubtfully.
18. Storm. Post-canon. Wei Wuxian and new family and gendery feelings. WWX/LWJ. LWJ POV.
The storm comes in late summer.
19. Ice. Figure skating AU with trans Lan Wangji and so lots of feelings about sports and gender. WWX/LWJ. LWJ POV.
Nie Huaisang comes out to the world and retires from competition in the same interview, half a year after becoming Qinghe’s national champion for the second time, and two months before they were scheduled to begin their international senior career.
20. Tether. Fix-it in which Wei Wuxian admits to the loss of his golden core and lets people draw their own conclusions as to how that happened. Sunshot-era. WWX/LWJ (eventually). Jiang Yanli POV excepting a few bits.
With the fragment of his mind that is thinking about what might happen later, Wei Wuxian has a plan.
This was a fun game! Patterns: only a few starting with dialogue, and I think those were mostly modern AUs. Lots of short sentences, lots of setting the scene, often without naming the POV character.
Favorite first line: Probably Coda, actually. It’s not at all like the others, and I like how it sets the tone with Jiang Cheng’s POV. Alternately Song, because it sets the divergence point so neatly.
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theleakypen · 3 years
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first lines: fic-writers meme
Rules: List the first lines of your last 20 stories (if you have less than 20, just list them all!). See if there are any patterns. Choose your favourite opening line. Then tag 10 of your favourite authors!
I was tagged by @la-muerta! I've mostly been archiving my kissing fics on AO3 lately, so that's what these will be, probably. I'm going to skip the ones where the first line was given to me by another person, since those are not illustrative. I am also skipping my filks. XD
1. Terms of Care - in answer to the prompt: "wei wuxian & wen ning + forehead kisses"
“Ah, Wen Ning, come join me!” Wei Wuxian exclaimed, waving Wen Ning over to his spot in the bunny clearing.
2. Not To Be Alone - in answer to the prompt: "jiang cheng/song lan - hating separation"
“I was in shock still, and I said such awful things… So I’m looking for him now, to apologise. To say: traveling with you is better than traveling without you.”
3. This One's Spicy - in answer to the prompt: "lan jingyi/lan sizhui - yi city"
Lan Jingyi was still making elaborate disgusted faces, scraping his teeth over his tongue and the like.
4. fell through the cracks, but we're okay - in answer to the prompt: "oyzz/a-qing, au where they meet when they're both alive"
“Excuse me, are there any powerful people around here? Powerful people who cultivate?”
5. All This Burning Sexual Tension - in answer to the prompt: "wei wuxian/wen qing + laughter"
“Qing jiějiě!” Wei Wuxian shouts, bursting into the mess. “Jiang Cheng has brought it to my attention that we need to work out the unbearable sexual tension between us.”
6. In the Officers' Baths - in answer to the prompt: "mu nihuang/xia dong - something fun and not sad"
“Jùnzhǔ!”
7. in this great golden tower - in answer to the prompt: "qin su/wen qing, koi tower"
Qin Su has never asked xiǎo-Qing about her past.
8. sharp words, soft hands - in answer to the prompt: "chengxuan after like a big battle or something and one of them is hurt and the other one is worried and expressing it through getting snappy?"
Jin Zixuan opens his mouth to speak when Jiang Wanyin strides into his tent, but before he can say anything, the Jiang sect leader snaps, “Don’t bother. I saw exactly how it happened. You’d think someone raised in the great Lanling Jin sect would have learned a modicum of tactics.”
9. corpse kiss - in answer to the prompt: "how about wn/jzx with the prompt “qiongqi path”" (content warning: this one is noncon)
There was no longer a flute playing, but Wen Ning was still rushing toward Jin Zixuan like a hurricane in human form.
10. Closed Fist, Warm Mouth - in answer to the prompt: "xianxuan, in the middle of an argument"
It was lucky that Jin Zixuan had stomped away from his entourage as well as from the Jiang contingent, because it meant that there was no one to stop Wei Wuxian from throwing a punch this time.
11. Growing Things - in answer to the prompt: "lan sizhui & ouyang zizhen (my underappreciated boi!), growing things"
The Baling gardens were one of Lan Sizhui’s favorite places.
12. what's left when revenge is over - in answer to the prompt: "Sisi/Nie Huaisang post Guanyin temple"
“It’s done, then,” Sisi says, standing behind Nie Huaisang and beginning to take his hair down.
13. a good bruise - in answer to the prompt: "chengqing, jiang-furen wen qing. after training disciples"
They have been married for just over a year, but it still somehow seems scandalous to Wen Qing that she gets to be here, in Sect Master Jiang’s own personal quarters, as he gets ready for his post-training bath; that she gets to pull at the ties on his outer robes, skim her fingers along his collarbones to feel him shiver, help him shrug off each successive layer of clothes until all that’s left between her and his sweat-slick skin are her own clothes.
14. why the hell not - in answer to the prompt: "wwx/nhs, burial mounds. why the hell not"
“Nie xiong, what the hell are you doing here?”
15. Rivers and Lakes, Towns and Cities - a prequel of my Songxiao Middle Earth AU, where the Elf Xiao Xingchen meets the Human Song Lan after leaving Baoshan Sanren's mountain (which is, like, an Asian equivalent of Rivendell)
Baoshan Sanren always said that the world west of the Mountain was full of corruption and iniquity, that the Western Elves were liars to a one, and that the gods they called the Valar were betrayers.
16. A Hundred Beautiful Things - The Untamed (TV) fandom, Jiang Yanli/Nie Huaisang political marriage set after the Qishan indoctrination arc.
It was an adjustment, to be sure.
17. Taste You In My Core - 魔道祖师/Mo Dao Zu Shi novel fandom, Nie Huaisang/Xiao Xingchen monster4monster porn with Eldritch Xiao Xingchen and Beast Nie Huaisang.
“Are you all right, gōngzǐ?" the young man asks, and Nie Huaisang does his best not to laugh.
18. A Fruitful Correspondence - The Untamed (TV) fandom, Lan Wangji is forcibly befriended by Jiang Yanli (and by extension Jin Zixuan and Jiang Cheng) during the time that Wei Wuxian and the Wens are holed up in the Burial Mounds.
Lan Wangji’s plan upon attending the wedding between Jin Zixuan and Jiang Yanli is to put in the bare minimum of appearances and then go home at the earliest opportunity.
19. Bored - Leverage (!!) fandom, in Season 2, Episode 1, Parker mentioned stealing the Hope Diamond and then putting it back. This is the story of that heist.
Planning the heist still carries the same thrill as it always does: scoping out guard rotations, evaluating the schematics for their new security system (laughable, even with the increased bandwidth to support a greater number of security cameras), visiting the museum as a paying guest… Parker loves this part, and it’s good to stretch her muscles in this way, relying on no one but herself.
20. Best Friends for Best Friends - The Untamed/MDZS fandom (could go with either canon) fic for Jin Ling's birthday featuring the Juniors quartet and a whole litter of puppies - this is an archived threadfic that was cleaned up and then thrown on AO3.
Jin Ling totally forgot about the "no pets at Cloud Recesses" rule, okay?
--
I've noticed that I tend to like to start with some kind of dialogue most frequently; otherwise, something to establish the POV character's interiority. The big exception is the Middle Earth fic where I was emulating Tolkien's narrator, somewhat.
I think of these twenty, my favorite opening line is probably either 7 or 16. They're so sparse, but still set up a lot.
Tagging @hunxi-guilai, @iamwestiec, @bladedweaponsandswishycoats, @shadaras, @withbroombefore, @vyther15, @vivisextion if y'all wanna play! If not, no worries ofc :3
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afterspark-podcast · 4 years
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G1 Episode 38: Transcript
[This can also be found on AO3!]
[Stinger]
O: Just be screaming at the top of his lungs the entire time.
[Intro Music]
O: Hello, and welcome to the Afterspark Podcast, an episode by episode recap of the Generation 1 cartoon.  I'm Owls.
S: And I'm Specs.
O: And today we are joined by my husband, Chezni cuz uh, we're going to be talking about his favorite episode, which is episode 38: Decepticon Raider in King Arthur's Court! 
C: Hello.
O: Let's talk about giant robots today, shall we?
S: Yep, let's do it.
O: What's the worst that can happen?
C: We all die.
S: I can think of any number of things.
O: [laughter] Wow, guys!
C: [laughter]
O: It’s like that Marge Simpson meme: “Can you lighten up a little there, kids?” You’re just, like: “We could all die!” Okay then. Anyway-
S: We open in yet another fire fight between the Autobots and Decepticons.
O: Starscream is apparently really hungry as he complains about the lack of energy.
C: Ramjet is still gunning to go and attempts to ram Warpath, who instead sends Ramjet flying into Starscream, Ravage and Rumble.
O: Starscream is ready to flee but Rumble senses some energy inside a cave.
C: Ravage just goes barreling past and into the cave and the rest follow him-
S: Because when Starscream has the munchies it's everybody's problem, I'm afraid.
C: Warpath with his whole “Zip! Powie! Wowie!” normal sense of self collapses some rocks onto the entrance trapping them inside the cave.
S: And the interior of said cave looks, um, vaguely like a temple for some reason?
O: Starscream decides he's going to be all dramatic about it and calls it, “Their tomb!,” when the entrance is blocked, too.
C: I mean, how much do you want to bet he acts like this anytime he hasn't had lunch?
S: Seems like a really easy bet.
O: He definitely does. Rumble then points at a rock slab and says, “Hey, there's energy here!” 
S: This rock has, uh, some weird writing on it and some sort of touchpad functionality. You know, for robots, apparently. 
C: Starscream just runs over and knocks Rumble completely out of the way.
O: With ye old wonderful bonk sound effect. Also, poor Rumble, I hope Soundwave gets mad at Starscream when they get back.
C: Man, he hit him pretty hard. What happened to faction loyalty? 
O: Please, Starscream? Loyalty, what loyalty?
S: Starscream then says some bullshit about, uh, because he's their leader he needs to take the risk if the slab is dangerous.
C: Besides! He's hungrier than Rumble! 
S: Yeah, never mind if there are any negative consequences to this he'll definitely be using Rumble as a robo shield.
O: As you do. Outside, Hoist is trying to clear the rubble from the cave entrance with Warpath providing his normal colorful commentary.
C: Inside, Starscream finishes highlighting the text on the tablet- I mean, ancient stone. 
S: It's- it's a super old-gen tablet, don't you know.
O: You know, made of rock. Ramjet turns around and points out that the entrance is magically not blocked anymore?
S: And they are all just like nyoom out of there without any critical thinking whatsoever.
O: Critical thinking? In this show? When’s that a thing?
C: I mean, they literally had reality change around them and they didn't stop to think about it. Like, I'm surprised Starscream doesn't think this is some sort of Autobot trick or something considering how paranoid he is.
S: Yeah...
O: No, that would be a logical thing to do.
S: Mm-hmm. 
O: Outside we have one lone human female, uh, who sees all the Decepticons- that some says something about, “Big ass knights coming from the dragon mound.”
S: This'll be coming back later. 
O: Ha! Yeah, yeah! I'm sure this won't be relevant at all.
S: Two human knights on horseback attack Rumble. All the Decepticons think they're just some really weird looking Autobots.
C: Up until Starscream just sort of pushes one of them over and Ramjet headbutts the other off his horse. 
S: [Sighs] That's Ramjet: solving all his problems with his head.
O: He's got one talent and that's it.
S: Yeah, it's in- it’s all in the name. Ramjet then offers some constructive criticism as the knights appear to fall into two pieces when they fall off their horses.
O: Starscream picks up a piece of armor and comes to the conclusion that these are humans pretending to be robots. 
C: The main knight takes offense at this as well as when Rumble calls his armor outdated.
S: Leading our intrepid idiots to realize that they have traveled to the 1500’s, apparently.
O: The question is: Have they also teleported? Were they fighting in England? Or were they in the US somewhere?
S: Or somewhere else all together. And we will get absolutely zero answers on this.
O: Yep, that's normal. 
C: Then our lone female hiding in the bushes and eavesdropping flees to warn her father about the magical men, naturally stepping on a stick which immediately alerts everyone to her presence.
O: Because some cinematic cliches are timeless. 
S: The knight uh, the Decepticons are talking to comes to the very quick conclusion that the noise came from a spy and Ravage immediately chases after her. 
C: I mean, not only is it hilarious that, ah, Ravage immediately outpaces the horses but he just hears the word “spy” and seems to reflexively go after her with no context. He's just, like, “What? A spy? I must go!”
O: Fetch! 
S: I think he's probably thinking about when Spike’s spied on them a few times and, i mean, the general idea is probably to catch her first and ask questions later. He's- he’s clearly been traumatized by how many times Spike has fucked shit up for them. 
O: Speaking of Spike, the lady runs smack into him while running away from Ravage. 
S: They dodge and Ravage runs smack into Warpath.
C: Or vice versa.
S: Regardless, Ravage- Ravage skedaddles. He flees. 
O: Smart move. The lady leads Spike, Warpath, and Hoist away, back to her father's castle.
C: Is she just not concerned that you know two more giant metal men have stepped out of the dragon mound? I mean, how does she know these ones are allies? 
O: The color coding, my dear, color coding. 
C: Oh, okay.
O: That doesn't even begin to make sense but-
C: These are good colored ones-
O: Yeah- yeah, but Starscream is actually in some pretty traditionally heroic characters [character’s colors] if we're going by kind of the normal color coding in cartoons.
C: Yeah-
O: This is why it's kind of funny that she's like, “Ah, yes, the giant, angry red one is totally fine or-”
C: Those meta ones: Suspicious. These metal ones: A-okay. 
O: These are friend-shaped.
S: Well, they- they chased away the thing that was chasing her so-
O: I'll give you that.
S: I don't know. It's provisional, I guess and, at any rate, Hoist is clearly a history fiend as he's able to accurately date the girl's clothing.
C: Someone's a history nerd! 
O: A bot after my own heart.
C: She finally introduces herself as Nimue and confirms we are, as the title would suggest, in Camelot. 
S: So, she's named after the Lady of the Lake.
O: We presume, because she's clearly not the actual Lady of the Lake. She asked for our- the Autobots help to defeat the Decepticons to which the Autobots agree to help.
S: Then Hoist transforms and Spike and Nimue get inside. 
C: I mean, how did she know to get in there? Like, she just straight up sees that open door and jumps right in. 
S: Well, I guess they could have carriages? She might have also assumed that, I don't know, maybe It's just a weird ass magic portal. 
C: I mean that's true but why wasn't she surprised when the giant metal man transformed into one? 
O: They’re in Camelot, dude, they've seen some serious shit. 
C: [Sighs] It's only a model.
O: Later at Nimue’s father's castle, Spike is trying on some armor.
S: Some very ugly looking armor. 
O: That he can barely walk in. 
S: Hoist is obviously the fashionista of the Autobots, at least when it comes to human clothing. He knows armor and dresses, alike, and makes some better fitting armor for Spike. 
C: We can build it better, stronger, faster-
O: Spike? No, we can't. 
C: [Laughter] 
O: While Hoist is working, he asks the king why he and- or I don't know if he's an actual king or if he's just a lord? Anyway, he- he asks Nimue's father why he and the black knight who allied with the Decepticons are fighting to which the king responds with: Cows.
S: Cattle raids were quite common at the time.
O: Which is not the reason he gives, instead it's that they got through a- break in a fence and ate his garden and he apparently took, you know, personal offense at this but, well, wars have been fought over less.
S: Look up Washington State's Pig War. It's educational.
O: [Laughter] 
C: Hoist finishes up the armor, dunks it in some water to cool it, and then just hands it all in one piece to Spike.
O: I'm pretty sure that should still be way too fucking hot for a human to touch.
S: Yep.
C: Hoist is also apparently getting low on energy.
S: I have to wonder how much energy went into making that armor. 
O: I mean-
S: I guess-
O: Yeah, I have no idea.
S: [Sighs] So Spike gets his armor on, trips immediately, and then Nimue fawns all over him which seems kind of silly.
C: Ugh, yeah... and Spike gets a kiss out of the deal for, like, no reason.
S: Mm-hmm.
O: All right! What is the number one rule for time travel? Don't fuck with the past and, by that, I mean don't fuck in the past! 
S: At least not with anyone you didn't bring with you.
O: Yes! Yes, good point! Good point!
C: I guess that would make them safe. I mean, after all, what is the statistical likelihood of this being one of Spike's distant ancestors?
O: Look, if the universe doesn't care about the possibility of Spike doing the horizontal mambo with this great- great- great- something grandma, who the heck are we to judge? 
S: Well, the further back you go the more likely you are to be related to random famous people, I guess.
O: [Laughter]
S: I don't know, I mean it happens. The next day Nimue's father, Sir Aetheling is hosting a jousting tournament.
C: We see Spike getting ready with Hoist lowering him onto his horse with his hook, while Warpath gives him fighting advice.
O: It's actually quite sweet how supportive Hoist and Warpath are being during all of this.
S: And when did Spike learn to ride a horse?
O: I was wondering-
C: How-
O: -the exact same thing. Sometime, maybe when he was not living on an oil rig?
C: Heh.
S: Maybe-
C: Another life?
S: I mean- I mean, Sparkplug's the most interesting man in the world, maybe he did a- maybe he did a patch of work at a ranch or something?
O: [Laughter] Ranch-hand Sparkplug! 
C: So Spike fights very bravely and is defeated very quickly.  His horse sparing him no dignity as it drags him off the field. 
S: Yep, uh, considering that Spike is hanging onto the horse's tail it's a pretty well-tempered horse, cuz you really don't want to be on that end of the horse it will kick the hell out of you.
C: Well, it just- it doesn't need to consider insignificant things.
O: [Snorts] So the Black Knight, Sir Wigend of Blackthorne, finally shows up and due to the rules of 80s cartoons, uh, both him and Nimue's father decide that whomever wins a jousting match will be the ruler of the land.
C: Well, that seems completely unnecessary therefore, I agree! 
O: Of course, so Wigend being, you know, evil-ish is like, “Aha! But you will have to fight my champions, not me!” 
S: [Sighs] Uh, I'm going to conveniently stand out and leave you with some giant metal men.
O: Those giant metal men being Rumble and Ramjet. Rumble’s holding a lance and it cracks me up.
C: Then literally the greatest thing ever conceived in any children's show happens! My inner nine-year-old is just screaming in delight as one robot mounts a jet [while] holding a lance and shield, preparing for a joust of the ages!
O: [Laughter] Okay, you now- you know why we had to have Chezni on this episode with us.
S: Mm-hm, mm-hm, my question is: We see Ramjet’s thrusters go on now, um, so how are they maintaining a speed of 5 to 15 miles per hour? Even rolling on tarmac jets a rather quicker than that.
C: It's- it's, uh, it's the grass. [Laughter]
S: God, this must be such a bumpy ride.
O: Rumble’s had worse, and besides they're trying to intimidate the humans, not blow them away with a sonic boom.
S: True.
O: Of course, in response to, you know, uh, Ramjet and Rumble, Warpath transforms and the red knight mounts him. I mean that in the least sexy way possible. [Laughter] God, this is ridiculous!
C: It's not ridiculous! It's art! 
S: [Sighs] Starscream is pretty pissed to realize the Autobots have followed them into this time period.
O: It's his world, dammit! He thought he was finally gonna be in charge!
S: He had plans and nothing is going according to them.
O: [Laughter] Isn't that just a normal day for Starscream? 
S: Yeah.
C: Yes. Yes, it is. Simple physics dictate that Warpath is the quick victor over Ramjet as Ramjet has his cone bashed in. Wait, how does Ramjet live through this?
S: I don't think his brains are in his head.
O: Or at least not that part of his head. Uh, Nimue goes full Karen on Sir Wigend, telling him he'd better apologize to her father.
S: Yep and Starscream hits his fuck-all point and decides to kidnap Nimue to get what he wants.
C: Yoink! 
S: He wants to color coordinate his hostage with his colors.
C: [Laughter] 
O: Starscream-
C: Oh my god-
O: Drives off with Nimue in his cockpit telling her dad that he'd better surrender his kingdom if he wants to see her again.
C: Ah, typical Starscream.
S: Clearly, the Decepticons are suffering from lack of energy as they are unable to take flight and the Autobots aren't able to maintain their vehicle modes, transforming back into robots.
O: So, Hoist and Warpath have ended up in a pile. 
C: Uh, guys? Uh, wha- what are those two robots doing? 
O: Well, you see, when a daddy robot and a daddy robot love each other very much-
C: Oh, dear lord, I need an adult.
O: You are an adult!!
C: It's still not enough to prepare me for this!
O: [Laughter]
S: You weren't ready for the cogs and sprockets talk.
O & C: [Laughter]
C: I don't understand, what are they? They're robots, Harold. 
O & S: [Laughter]
O: ...Yes.
S: Aside from all this madness, we see an owl spying, you know, on the, uh-
O: Chaos.
S: Yes, the chaos. The hazards happening down below before returning to a man in a green cloak.
O: Naturally, as we are in Camelot, this is Merlin. Merlin exists in this universe, guys! 
S: Yep, yep! 
C: Oh dear.
S: [Laughter]
C: The owl apparently communicates this whole kidnapping situation which Merlin somehow understands and responds with, “Make some idiot 20 feet tall and he thinks he rules the earth.”
O: And then made some cryptic comment about getting singed by a dragon and walks off. 
S: [Laughter] Elsewhere, at the black knights castle, Rumble does us all a favor and shoves Nimue into a tower.
O: Sir Wigend protests but Starscream pops up and is like, “Surprise! You're my bitch now!”
S: It's Starscream, he wants everyone to be his bitch.
C: And then immediately after he just falls over from lack of energy. 
S: Wolfe, who works for Sir Wigend, shows up and hands starscream a whole treasure chest full of gold.
O: Starscream compliments him and Wolfe gives the camera the most coy look i've ever seen in an 80’s cartoon.
C: It is so coy.
S: Does he have his hands clasped?
O: I- I think so? But I might be misremembering that so don't quote me. 
C: It's very strange looking regardless.
S: Uh-huh.
C: Then Starscream just sort of crushes the jewelry in his hands, which somehow immediately turns it into a fine gold wire.
S: Which apparently leads him to creating some sort of energy device that requires a bunch of humans to move around and basically, um- [Sighs]
C: Like, aren't they generating some kind of electromagnet? 
O: Something like that?
S: Yeah, but it- honestly they'd get more energy if they just went and found a river and stuck it in the- in the river. Paddles in the river.
O: Please, the Decepticons are, like, on principle allergic to green energy, dear.
S: It just seems like it would be less waste and effort-
C: But there’s no servitude in that!
O: [Laughter]
S: Yes!
C: Starscream needs servitude with his lunch.
O: Starscream's a talking jet, he wants servitude!
S: It just seems like less effort to have to go and kidnap people to do the servitude-
C: [Laughter]
O: They’re not kidnapping, they're just making Sir Wigend’s staff do it, duh! [Laughter]
S: Yes-
C: That’s true.
S: But eventually they're gonna drop dead.
O: [Laughter] 
C: Uh... Rumble and Ravage attempt to step into the machine to recharge but Starscream steps in front of them and says he needs it more than they do.
O: Rumble is just not allowed to eat today. 
S: [Sighs] And back at the Red Knights’ castle, Spike is whining about it being all his fault that Nimue got kidnapped.
C: Spike, you need to have some chance at succeeding before you can take any responsibility for the failure of the situation.
S: He's been parentified by a bunch of giant robots.
O: [Snorts]
S: I don't know. Warpath encourages Spike to attempt to save Nimue himself while he and Hoist continue to prep a different rescue plan. 
O: Well, he encourages Spike's ill-advised rescue attempt, anyway.
S: Uh-huh.
C: Is it just me or is he just trying to get Spike out of his hair?
S: That is very possible, so, maybe. 
O: He was moping a lot. I would find that annoying, personally. 
S: Spike, er, he just sounds so pissy when he is like, “Yeah, fine, yes.”
O: So now back with, you know, Sir Wigend and company-
C: The other Cons are like, “Are you done yet?” to Starscream. 
S: Yeah, yeah, he just sounds so pissy when he was like, “Fine, yes.” 
O: Starscream steps out of the little energy field thing and is apparently having everyone retrieve items from his grocery list next.
S: Ramjet is working on charcoal and Starscream orders him to go get some rock salt. Rumble and Ravage have been tasked with getting sulfur. 
C:They literally only got charged for a few seconds before Starscream told them to get out to go get the ingredients.
S: Rumble grumbles and says they also need some potassium nitrate.  As a bird poops on Starscream, instead he tells Rumble that he- that Rumble now needs to go get the potassium nitrate.
O: For everyone as confused as I was about why a bird just pooped on Starscream and why that was relevant, apparently you can get potassium nitrate from birds droppings, so when Rumble grumbles about, “Oh, are you gonna go get this, then?”
C: Funny you should mention.
O: And Rumble's like, “Well, crap.” Literally. 
S: Mm-hm. Sir Wigend attempts to apologize to Nimue but she chucks the stool at him, as well as attempts to hit him.
O: With her fist. 
C: The sexual tension in the scene rises.
S: Well, she is not taking any of this lying down.
O: So, instead, the two of them fall on the floor together rolling around for a bit.
S: They're rolling in the hay.
O: Sir Wigend admits that he's been, “An idiot.”
C: What do you know, a white male character admitting he was an idiot! Michael Bay stole so much from this episode to make his fifth movie. Why couldn't he have taken that? 
O: No! No more Bay movie talk! [Laughter] He so- he then flatters her- telling her that her eyes are beautiful and she immediately drops him on the ground and says, “They are?!” 
S: And Sir Wigend just flops like a ragdoll.
O: [Laughter]
C: It's pretty hilarious. Outside, Spike is attempting to climb the tower in his full plate male armor!
O: He gets to the top but falls down into the moat, sinking because of said armor.
S: He proceeds to take it off with no issues- underwater- so how is it staying on?
O: I think all of this begs the question of, how did he get over to the tower in the first place? Because it was on the other side of the moat!
S: Yep.
C: He ducks underwater as the drawbridge lowers above him.
S: And Rumble walks across completely covered in bird shit. 
O: [Laughter] At least he got plenty of potassium nitrate. He also clearly made a new friend, as the pigeon is just sitting on his shoulder.
S: He must miss being around birds that don't create droppings. 
O: He will never complain about Laserbeak or Buzzsaw again.
S: Ramjet tells him, “Good job!” and even calls him “little buddy.” 
O: Ramjet seems, like, not horrible in this. Good to know.
C: Spike, from underwater, hears them talk about the sulfur, potassium nitrate, and so forth.
O: How!?
C: It's the opposite of mansplaining: it's Superman hearing! 
O & S: [Laughter]
O: Oh, and then we cut back to Starscream who's now stirring a bunch of stuff in a giant fucking cauldron like a goddamn witch's brew.
S: Where did they even get a cauldron that big? 
O: Ye old cauldrons are us?
C: That had to be a thing.
O: [Laughter]
C: All of this has been to create gunpowder which Starscreams demonstrates by casually tossing some at a nearby wall.
O: You know, it strikes me he doesn't have very much respect for other people's property.
C: I mean, he's basically just in a giant, like, toy house as far as he's concerned.
O: True. 
S: Yeah, Spike arrives at the top of the tower but Nimue cheerfully tells him she doesn't need rescuing because her and Sir Wigend are getting married. They're gettin’ hitched.
O: Outside, the Autobots and Nimue's father are trying to lay siege to the castle. 
S: The Cons and their human allies start catapulting, uh, barrels of gunpowder into the- onto the Autobot forces, destroying their mobile siege tower.
O: Nimue's father asked how they're going to scale the wall?
C: Oh, no! If- if only we had some sort of large, mobile metal construction that could reach that height! Like a- like a man? Like a giant metal man? 
O & S: [Laughter] 
O: So Hoist uses his body to span the moat as Ramjet and Rumble continue to attack from the castle walls.
C: Rumble just starts punching parts of the tower wall down onto the forces below. 
S: Rumble, that is a terrible idea when it's your castle and then Warpath is protecting some soldiers who are so insignificant to this scene they didn't deserve color.
O: Or actual spears!
C: It's true, they're just- they're just not colored in this scene. 
S: Yep, Sir Wigend asks Wolfe for help but, instead, Wolfe yeets him off the tower. He's purple, so of course he does that.
O: Don't worry, he's fine, he landed in the moat!
C: They had parachutes, they all survived.
S: Spike walks out, stool in tow, and tells Wolfe that he has to deal with Sir Spike now.
O: Oh, you knighted yourself now, have you?
S: Fittingly, Nimue is actually the one who takes Wolfe out with the stool to the head.
C: Remember kids, it's not violence if, in place of guns, you use household objects instead. 
O: Hoist acts as their forces’ siege tower and the knights use him to scale the wall.
S: Hoist will happily assist but does not particularly want to do the demolition himself.
O: He does take some offense at Warpath using him as a step stool, though. 
S: Well, I think I would too. Warpath and Ramjet start beating on each other with big, ol’ wooden sticks.
C: Just like any schoolyard brawl between two boys.
S: Unfortunately, Ramjet wins this round because he's been able to charge more and, because Warpath runs out of energy, he gets tossed on top of Hoist.
C: In another scene, Ravage attacks Spike but is chased off by the owl from before, running away.
O: Ravage is super small here, like the actual size of a dog or jaguar compared to the episode where he kidnapped Chip and was as tall as Chip.
S: Merlin shows up and zaps Hoist and Warpath with lightning, which recharges their batteries.
O: Oh, yeah, magic fucking exists in this universe by the way!
C: Starscream just screeches about how, “Magic can never defeat science!” 
S: Oh, Starscream, you're about to be real disappointed real soon. 
O: Hoist and Warpath jump over the moat in vehicle mode, destroying Starscream's machine and defeating the Decepticons.
C: Afterwards, Spike laments that he didn't get the girl. 
S: What about Carly, Spike, what about her? [Specs Note: I keep forgetting that he’s supposed to be, like, 14-15 years old? Maybe 16? Dunno how much time’s passed since the Autobots woke up on Earth. It makes the entire situation weirder. How old is anyone in this episode?]
C: Ooooh.
O: Well, at least we don't have to worry about the time paradox of being your own great- great- great- great- great- grandfather now, presumably. 
S: Merlin tells them that they can get back home the same way they came here. 
O: Oh! But you remember that nugget from before? It's called a “dragon mound” because a dragon has moved in!
C: And with this revelation I feel the need to mention that this means that Transformers, G.I. Joe, and Jem all exist, canonically, in a world where magic, dragon[s], and time travel exists!
O: Don't forget Inhumanoids.
S: But apparently Mertin created it originally because- well, the time travel doohickey, because he needed a time travel device to get his fancy 20th century doodads.
O: As you do.
C: They arrive at the dragon mound and the dragon comes out pissed but don't worry, because Merlin's got a totally magic-based solution for this problem: Dragon's Bane.
O: Starscream is not happy about having to trust “unscientific superstition.”
C: But as Merlin lists off the ingredients of this ‘Dragon's Bane,’ it quickly becomes apparent that Merlin's 100% magical solution is actually just gunpowder again under a different name.
O: [Laughter] Warpath chucks the Dragon's Bane at the dragon, which explodes, and the dragon flies off. 
S: Then Warpath and Hoist go for some, you know, low fives. 
O: I legitimately think this is because they cannot raise their arms over their heads. One or both of them, I'm not sure. 
S: The Cybertronians, plus Spike, walk back through and arrive in the present.
C: Getting shot at almost immediately. 
O: Spike and Co retreat.
S: Starscream runs over and tackles Megatron asking if he's happy to see him. [Laughs]
C: And Megatron just screams and the episode ends.
O & S: [Laughter]
O: Yeah, yeah, I mean, that's what I would probably do if Starscream showed up, uninvited, and destroyed my victory or something. So join, at least, me and Specs, next time for The God Gambit. Everyone bow to your new god: Astrotrain.
S: And your new idol: Cosmos!
O: [Laughter] Yeah! And I believe Specs has some, uh, fanfics for us today.
S: Yes, I do. So the first fanfic recommendation is “The Human Condition” by Wayward. It's based on the G1 cartoon continuity. It's rated T, there's some minor slash, um, there are some very there's various pairings, it's- none of it’s explicit. Characters: Mainly the Decepticons, there's a few original characters involved, and also Merlin shows up.
O: Again! [Laughter]
S: At least once or twice, um. In summary, “The Decepticons have been struck by a terrible curse: They've been turned human. But will they look for a cure or use it to their advantage?” And recommendation, it's kind of a direct callback to this episode because of-
O: Merlin, I assume. 
S: Well, Merlin and also Starscream- well, how the episode starts off and, basically, why they end up cursed.
O: All right.
S: So, it's multi-chapter and it's complete, but it's in the middle of a series, so there might be some stuff that happens in it that ref- references stuff earlier in the series but it's been such a long time since I've actually read it that I'm not sure if you'd need to read early in the series but I think this can be read, um, on its own and enjoy it. But it's some of Wayward's earlier work and she’s still got it up on fanfiction.net but it's not the stuff that she's got on her AO3 account.
O: Gotcha.
S: So, I enjoyed it- it's fun, it's- it's just- it's a good read. And the secondary recommendation is “Novikov Principle” by Spoon888. It's also in the G1 cartoon continuity. It’s rated T, it's slash, uh, the pairing is Megatron/Starscream, and the characters are Megatron and Starscream with-
O: Double the amount of Starscream. [Laughter]
S: Yeah, double the amount of Starscream. And, in summary, “Starscream uses time travel and messes up yet another assassination attempt by accidentally jumping into the future instead of his past. He learns that his life to come involves a lot less universal domination than he would have expected and somehow that's worse.”
O: [Laughter]
S: So the rec is- ah, recommendation theme- it's time travel and also Starstream schemes, and it's a complete one shot.
O: Um, this one's great. I actually read it, um, I- I think an alternate either- either the author said this or somebody in the comments said it an alternate take is “Starscream traumatizes himself.” 
S: [Laughter] Oh, I didn't look at any of the comments but it was one that I enjoyed reading. And that about wraps it up for us today.  Remember to check us out on Tumblr or Pillowfort as Afterspark-Podcast for any additional information, show notes, or links we may have mentioned.  You can also find us on Facebook and Twitter at AftersparkPod (all one word) and various other locations by searching for Afterspark Podcast such as AO3, iTunes, Spotify, and Youtube, just to name a few.  And feel free to send us questions on Tumblr, or Youtube, or AO3!  Till next time, I'm Specs.
O: I’m Owls.
C: I’m Chezni.
S: Toodles.
[Outro Music]
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Thoughts on Dark Souls 3
(Note: I made this right after I finished the base game back in April. I just wanted to clean this up and get it published while going through my drafts. This only applies to the base game.)
All right, first off, I’m going to clarify that I love Dark Souls 3 and have not played Dark Souls 1 (was too young when it came out to play an M-rated game).
That being said, Dark Souls 3 has some serious issues. I know Fromsoft will never see this, and in all honesty most companies should ignore everything on tumblr (otherwise BioWare’s future games would be awful, awful, awful and Overwatch would be doomed). I still wanted to verbalize this, though.
1: The Bosses
I cannot be the only person who thinks that, ironically, Dark Souls 3 has more “Armored Knight” bosses than Dark Souls 2.
I mean, if we compare the bosses, there are 32 in Dark Souls 2.
The following could count as “Dudes in Armor”:
The Pursuer
The Looking Glass Knight
The Ruin Sentinels
The Old Dragonslayer
Velstadt, the Royal Aegis (who is awesome)
Vendrick (who’s naked, so maybe it doesn’t count?)
The Dragonriders/The Twin Dragonriders (counting these as two bosses)
Throne Watcher and Throne Defender
The Gank Squad (okay, only two of them are in armor, but we’ll just count these guys/girls/whatever)
Sir Alonne (who is awesome)
Fume Knight (who is super awesome)
Burnt Ivory King 
So that’s...thirteen bosses out of 32, twelve if we exclude Vendrick. Of the 23 bosses in the vanilla game, 10 of them are dudes in armor (9 if you exclude Vendrick).
Let’s compare that to Dark Souls 3. Of the 19 bosses, the following could be counted as “Dudes in Armor”:
Iudex Gundyr (or, at least, his first phase)
Vordt of the Boreal Valley (he’s got the behavior of an animal, but still counts)
The Abyss Watchers
Pontiff Sulyvahn (who is a great boss)
Dancer of the Boreal Valley
Champion Gundyr
Lorian, Elder Prince, and Lothric, Younger Prince (okay, only one of them is in armor and the boss is badass, but c’mon, they count)
Nameless King (phase 2)
Soul of Cinder
So, that’s 9 out of 19.
So 47% of the Dark Souls 3 bosses are armored knights, while 37% of the Dark Souls 2 bosses are (counting the DLC and excluding Vendrick: it’s 40% if we count the base game without Vendrick). So, percentage wise, I’m mostly splitting hairs since the difference doesn’t seem substantial (although 10% is nothing to ignore, so we’ll have to wait and see how the DS3 DLC shapes up).
While the overall quality of the non-knight bosses in Dark Souls 3 is better compared to those in Dark Souls 2 (Prowling Magus, Blue Smelter, and Royal Rat Vanguard, I’m looking at you), I still feel a bit disappointed in the buildup to the bosses in DS3. Plus, there aren’t all that many optional bosses, and, except the entirety of the Archdragon Peak area, most of these optional bosses aren’t well-hidden.
Remember exploring the now-unlocked areas in the Lost Bastille and coming across the Gargoyles and the Bellkeeper covenant, or finding the Darklurker at the end of the Pilgrim questline? There aren’t too any bosses like that in DS3. The DLC might fix this, though.
The Lords of Cinder are quite good, but two exceptions stand out; Yhorm and Aldrich. While Yhorm’s fight is a love letter to a Demon’s Souls boss, it still feels like it embodies a critical flaw in the game; sacrificing interesting or innovative ideas on the altar of nostalgia. Aldrich is appropriately horrifying and a gut-punch to DS1 players, but after the initial shock, goes down without too much trouble. On the other hand, the Soul of Cinder is an epic love letter to Dark Souls 1 and 2, and many of the other bosses are excellent additions to the Souls boss repertoire, there are still plenty of disappointments (Deacons of the Deep, Crystal Sage, Ancient Wyvern, and the Greatwood [arguably]).
So, in conclusion, while the bosses are excellent, I hope the DLCs do a bit more to hide the optional ones, increase the number of optional ones, and diversify the boss lineup.
2: The PVP
I’ll be careful about blanket statements, but the PVP seems to have overall been received much more poorly in Dark Souls 3 compared to Dark Souls 2. Part of this is flaws in the covenant design, but a lot of it is the core design choices of this game and how they differ from before.
Let’s start with the positives. The absence of Soul Memory is an obvious plus, making it much easier to find appropriately-leveled and geared friends and enemies. The online connectivity is the best it’s ever been, with fewer instances of game-based lag, and generally smooth hitboxes even for notoriously problematic weapon classes. Covenants once again offer a place for players to carve themselves out in the world, and the differences between some of them lead to far more creative gameplay then we’ve ever seen before. Increasing the number of possible players in a world leads to even more chaotic brawls.
Unfortunately, there are a slew of negatives to go along with this.
For one, you can no longer be invaded in areas where you have cleared a boss; while I can understand the desire to make an area permanently “safer”, this means that end-game players are left in the lurch for areas to PVP in.
[NOTE: As of the original time of writing this, the arenas were not yet announced. With the presence of arenas, this issue has been largely addressed.]
All weapons in a weapon class have identical movesets. This makes it more fair when it comes to predicting possible attacks and helps unify weapon balance, but robs the ability of some weapons to stand out based on their specific moveset (Santier’s Spear, anyone?), meaning that good weapons are determined by stats alone and there are far fewer viable options.
On that note, Whips, Scythes, and Lances are essentially nonexistent or so poor as to be unviable choices (with the lone exception of Friede’s Great Scythe). Gone are the days when dual bleed whips were a viable strategies and the Grand Lance’s running attack was the terror of tight corridors.
And now, we come to poise. Whoo boy, poise. “Working as intended” memes aside, poise is a difficult issue to pin down. Making it too strong leads to the death of fast weapon builds and the overabundance of tanks. Unfortunately, the opposite occurred, and for a long time after launch, fast straight swords (Estoc and Dark Sword spam) ruled the meta, and running heavy armor was essentially worthless. The situation hasn’t been fixed, but people have adapted a bit.
Lastly, we need to address the covenants, which are the worst they’ve ever been. Never mind that some of the rewards are worthless or poorly placed (Mound-Makers get Warmth? Really?). For weeks after launch, auto-summon covenants (Blue Sentinels/Blades of the Darkmoon and the Watchdogs of Farron) weren’t working at all, making levelling up in these covenants a near impossibility. The Blue Sentinels/Blades of the Darkmoon were hit particularly hard by this, given that there are no rewards for joining the Way of the Blue and thus people didn’t have much incentive to equip it, further killing the chances for “Bluebros” to get summoned.
Perhaps in anticipation of this, much like how covenant spells were available in NG++ from Chancellor Wellager in Dark Souls 2, some enemies drop covenant items. While they shouldn’t drop regularly enough to disincentivize online play, the drop rate for some items is inexcusable. I never want to see another Silver Knight again; far too many hours were wasted hunting for Proofs of a Concord Kept, and it’s only marginally better for Wolf’s Blood Swordgrass and Pale Tongues.
That being said, the positive from above are worth noting, and being able to swap covenants instantly and keep progress is a welcome and overdue boon.
3: The Levels
I’ll preface this by pointing out that the levels in Dark Souls 3, mostly, are vast, interconnected webs with shortcuts, interesting navigational tricks, and clear connections to other areas. From the tower in Farron Keep, for example, you can see the Undead Settlement, the High Wall of Lothric and Lothric Castle, the Cathedral of the Deep, and (maybe) Irithyll of the Boreal Valley. The areas make good use of verticality and looping-back to feed into a growing sense of comfort with the ins and outs of a place of exploration.This is all fantastic.
However, in terms of the sheer variety, Dark Souls 3 feels like it drops the ball. A few too many areas have the ambiance of a cathedral (sections that stand out in particular include parts of the High Wall of Lothric and the entirety of the Cathedral of the Deep, excluding the graveyard portion), to the extent that once you get to areas like Lothric Castle, I was a little sick of grand arches and choir chambers. Plus, almost every area you visit has already been colonized, inhabited, or otherwise has some continuous sentient presence. The primary reason areas like the Untended Graves stood out, aside from the genuine creepiness of the whole place, was the sensation of isolation that wasn’t really present when tearing through the Undead Settlement or Irithyll of the Boreal Valley.
In addition, some areas are of baffling length given their placement. The Road of Sacrifices feels poorly paced; besides the section with Corvians at the beginning, one can essentially bolt in a straight line from Anri and Horace to either of the two connecting areas. Though the Consumed King’s Garden and Smouldering Lake are optional, these areas have the distinct sensation of halting at awkward times. The Garden has a few wandering abyss-snake dudes and some confusingly-placed Cathedral Knights, but ends after a single shortcut. The Smouldering Lake is a confusing mess of tunnels that can be skipped by…running in a straight line from the entrance, if one is ballsy enough. Sure, deactivating the ballista is an interesting operation, as is finding all the goodies, but the Lake does feel like a strange tribute to DS1’s most hated area. Anor Londo made a little bit of sense as a beloved an important area from DS1, but Lost Izalith?
Unfortnately, the Profaned Capital does not have “it’s optional” as an excuse. After the confusing but rewarding hell of the Irithyll Dungeon, an area with the tagline “Profaned Capital” brings to mind something more like Lothric Castle, but instead is a very fast L-shaped pathway towards a boss that sacrifices interesting mechanics for nostalgia, with an optional hellswamp.
On that note, the amount of poison in Dark Souls 3 feels a little overbearing. Farron Keep on its own is worse than any previous poison zone, and even if they’re short, the Consumed King’s Garden and the swamp section of the Profaned Capital feel like an extra kick in the nuts.
The larger problem I have with the level design is actually less the level design, and more the world design with respect to player choice. Dark Souls 3 is pretty much a linear shot the whole way through, with only two notable diverging points; whether you kill the Deacons of the Deep before clearing the Catacombs of Carthus, and whether you kill Aldrich or Yhorm first. Technically, one can also get to Lothric Castle early by fighting the Dancer of the Boreal Valley before Vordt, but you can’t ­­a­ actually get to the Lorian and Lothric, or even the Grand Archives, early. In comparison to Dark Souls 2, where you could not only choose which area to go to first (within a limited framework), but also which boss you could fight first, the restriction feels more than a little unwelcome.
That being said, most of the game’s areas are very well-designed. As mentioned, Irithyll Dungeon is a confusing, claustrophobic, terrifying and unforgiving environment, and the Cathedral of the Deep offers plenty of shortcuts (developer-made or otherwise) to make navigating the well-designed building easier. Archdragon Peak is of just the right size for an area so off the beaten path, and the Grand Archives are a fantastic final wall to throw up in front of players before the end of the game, involving heavy vertical as opposed to horizontal travel. And especially in comparison to Dark Souls 2, as mentioned above, even if the player has less choice in where to travel, the ways those areas link up is much more fluid and interesting.
On an unrelated note that I couldn’t think of any other place to put, the lack of differences between NG and NG+ and beyond are noticeable. In Dark Souls 2, new enemies and items were very common and the difficulty jump was noticeable. In Dark Souls 3, there are new rings, and that’s pretty much it. It’s a small issue, but combined with the lack of build variety, really hurts the game’s replayability.
4: The Story
The story is the part that hurts the most for me personally. While the characters and plotlines introduced in this game can be genuinely interesting, there’s no way to beat around the bush. Far too much of the story feels like it’s directly repeating Dark Souls 1.
While some of my complaints are to do with the dropping of interesting threads and characters from Dark Souls 2 (in the base game, there are a handful of items and areas referencing it, and the only enemies that carry over are the fucking poison bugs; even Yhorm turns out to not be a Dark Souls 2 Giant, although he’s implicitly related to the Giant Lord), I’m actually mostly frustrated because it means that the genuinely interesting threads from Dark Souls 3 get dropped. The entirety of material relating to “The Deep” ends up a dead end, Lothric itself feels like it’s repeating Lordran and Drangleic in uninteresting ways (even if that’s a theme of the series), and some of the most interesting original areas (Irithyll of the Boreal Valley, the Grand Archives) turn out to be connected at the hip to key elements of Dark Souls 1 that take over the new plotlines. Several new characters are essentially repeating roles from previous games, either in new coating (Lautrec for Leonhard), or even with the same appearance (Siegmeyer and Siegward [while I love both of them, the latter feels a little too much like silly fanservice at first]), and some of the new characters don’t…really go anywhere. Greirat finds an old woman’s bone and…dies after a while? Cornyx and Karla don’t go anywhere, although Karla has enough interesting questions to excuse her case.
And even for a Souls game, some of the material feels like such a tiny amount of substance is given to it that attempting to make connections is more frustrating than interesting. How on earth did VaatiVidya get enough material to make videos on the Angels of Lothric and Londor when very few items make any substantial connections? Again, what on earth is going on with Sulyvahn, the Church of the Deep, Carthus and more?
That being said, there are some excellent storylines and questions that pop up, and many of the previous callbacks enhance the story of the original Dark Souls. Again, the Untended Graves pops out as a positive, adding a great deal not only to the game’s story, but extending the importance of a seemingly silly character (Ludleth), and several storylines pan out in interesting ways. In general, the purely original elements of the story and characters stand out as great; some of the previous tie-backs fall comparatively flat.
Conclusions
Vocal people were spending the last 2 years whining about Dark Souls 2 and the developers tried so hard to recapture Dark Souls 1 that it kind of feels like DS3 fell flat in both respects. Genuinely good aspects from the second game were discarded for reasons that really aren’t clear, although they deserve props for learning from DS1′s mistakes and what DS2 didn’t do well.
I feel like Dark Souls 3...doesn’t really have its own identity. It blends elements from the previous entries very, very well but I genuinely think the story is too hung up on DS1, even with the excellent references to DS2 (Shield of Want and theories regarding Eleum Loyce being the Profaned Capital/Irithyll, anyone?).
Dark Souls 3 is an excellent game. At the same time, it feels like it’s trapped in an identity crisis between the first Dark Souls, and, occasionally BloodBorne.
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markjsousa · 7 years
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The Metaphors of the Net
The Metaphors of the Net
I. The Genetic Blueprint A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the “Semantic Web”. The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data location services. As a sad result, most of the content is invisible and inaccessible. Moreover, the Internet manipulates strings of symbols, not logical or semantic propositions. In other words, the Net compares values but does not know the meaning of the values it thus manipulates. It is unable to interpret strings, to infer new facts, to deduce, induce, derive, or otherwise comprehend what it is doing. In short, it does not understand language. Run an ambiguous term by any search engine and these shortcomings become painfully evident. This lack of understanding of the semantic foundations of its raw material (data, information) prevent applications and databases from sharing resources and feeding each other. The Internet is discrete, not continuous. It resembles an archipelago, with users hopping from island to island in a frantic search for relevancy. Even visionaries like Berners-Lee do not contemplate an “intelligent Web”. They are simply proposing to let users, content creators, and web developers assign descriptive meta-tags (“name of hotel”) to fields, or to strings of symbols (“Hilton”). These meta-tags (arranged in semantic and relational “ontologies” – lists of metatags, their meanings and how they relate to each other) will be read by various applications and allow them to process the associated strings of symbols correctly (place the word “Hilton” in your address book under “hotels”). This will make information retrieval more efficient and reliable and the information retrieved is bound to be more relevant and amenable to higher level processing (statistics, the development of heuristic rules, etc.). The shift is from HTML (whose tags are concerned with visual appearances and content indexing) to languages such as the DARPA Agent Markup Language, OIL (Ontology Inference Layer or Ontology Interchange Language), or even XML (whose tags are concerned with content taxonomy, document structure, and semantics). This would bring the Internet closer to the classic library card catalogue. Even in its current, pre-semantic, hyperlink-dependent, phase, the Internet brings to mind Richard Dawkins’ seminal work “The Selfish Gene” (OUP, 1976). This would be doubly true for the Semantic Web. Dawkins suggested to generalize the principle of natural selection to a law of the survival of the stable. “A stable thing is a collection of atoms which is permanent enough or common enough to deserve a name”. He then proceeded to describe the emergence of “Replicators” – molecules which created copies of themselves. The Replicators that survived in the competition for scarce raw materials were characterized by high longevity, fecundity, and copying-fidelity. Replicators (now known as “genes”) constructed “survival machines” (organisms) to shield them from the vagaries of an ever-harsher environment. This is very reminiscent of the Internet. The “stable things” are HTML coded web pages. They are replicators – they create copies of themselves every time their “web address” (URL) is clicked. The HTML coding of a web page can be thought of as “genetic material”. It contains all the information needed to reproduce the page. And, exactly as in nature, the higher the longevity, fecundity (measured in links to the web page from other web sites), and copying-fidelity of the HTML code – the higher its chances to survive (as a web page). Replicator molecules (DNA) and replicator HTML have one thing in common – they are both packaged information. In the appropriate context (the right biochemical “soup” in the case of DNA, the right software application in the case of HTML code) – this information generates a “survival machine” (organism, or a web page). The Semantic Web will only increase the longevity, fecundity, and copying-fidelity or the underlying code (in this case, OIL or XML instead of HTML). By facilitating many more interactions with many other web pages and databases – the underlying “replicator” code will ensure the “survival” of “its” web page (=its survival machine). In this analogy, the web page’s “DNA” (its OIL or XML code) contains “single genes” (semantic meta-tags). The whole process of life is the unfolding of a kind of Semantic Web. In a prophetic paragraph, Dawkins described the Internet: “The first thing to grasp about a modern replicator is that it is highly gregarious. A survival machine is a vehicle containing not just one gene but many thousands. The manufacture of a body is a cooperative venture of such intricacy that it is almost impossible to disentangle the contribution of one gene from that of another. A given gene will have many different effects on quite different parts of the body. A given part of the body will be influenced by many genes and the effect of any one gene depends on interaction with many others…In terms of the analogy, any given page of the plans makes reference to many different parts of the building; and each page makes sense only in terms of cross-reference to numerous other pages.” What Dawkins neglected in his important work is the concept of the Network. People congregate in cities, mate, and reproduce, thus providing genes with new “survival machines”. But Dawkins himself suggested that the new Replicator is the “meme” – an idea, belief, technique, technology, work of art, or bit of information. Memes use human brains as “survival machines” and they hop from brain to brain and across time and space (“communications”) in the process of cultural (as distinct from biological) evolution. The Internet is a latter day meme-hopping playground. But, more importantly, it is a Network. Genes move from one container to another through a linear, serial, tedious process which involves prolonged periods of one on one gene shuffling (“sex”) and gestation. Memes use networks. Their propagation is, therefore, parallel, fast, and all-pervasive. The Internet is a manifestation of the growing predominance of memes over genes. And the Semantic Web may be to the Internet what Artificial Intelligence is to classic computing. We may be on the threshold of a self-aware Web. 2. The Internet as a Chaotic Library A. The Problem of Cataloguing The Internet is an assortment of billions of pages which contain information. Some of them are visible and others are generated from hidden databases by users’ requests (“Invisible Internet”). The Internet exhibits no discernible order, classification, or categorization. Amazingly, as opposed to “classical” libraries, no one has yet invented a (sorely needed) Internet cataloguing standard (remember Dewey?). Some sites indeed apply the Dewey Decimal System to their contents (Suite101). Others default to a directory structure (Open Directory, Yahoo!, Look Smart and others). Had such a standard existed (an agreed upon numerical cataloguing method) – each site could have self-classified. Sites would have an interest to do so to increase their visibility. This, naturally, would have eliminated the need for today’s clunky, incomplete and (highly) inefficient search engines. Thus, a site whose number starts with 900 will be immediately identified as dealing with history and multiple classification will be encouraged to allow finer cross-sections to emerge. An example of such an emerging technology of “self classification” and “self-publication” (though limited to scholarly resources) is the “Academic Resource Channel” by Scindex. Moreover, users will not be required to remember reams of numbers. Future browsers will be akin to catalogues, very much like the applications used in modern day libraries. Compare this utopia to the current dystopy. Users struggle with mounds of irrelevant material to finally reach a partial and disappointing destination. At the same time, there likely are web sites which exactly match the poor user’s needs. Yet, what currently determines the chances of a happy encounter between user and content – are the whims of the specific search engine used and things like meta-tags, headlines, a fee paid, or the right opening sentences. B. Screen vs. Page The computer screen, because of physical limitations (size, the fact that it has to be scrolled) fails to effectively compete with the printed page. The latter is still the most ingenious medium yet invented for the storage and release of textual information. Granted: a computer screen is better at highlighting discrete units of information. So, these differing capacities draw the battle lines: structures (printed pages) versus units (screen), the continuous and easily reversible (print) versus the discrete (screen). The solution lies in finding an efficient way to translate computer screens to printed matter. It is hard to believe, but no such thing exists. Computer screens are still hostile to off-line printing. In other words: if a user copies information from the Internet to his word processor (or vice versa, for that matter) – he ends up with a fragmented, garbage-filled and non-aesthetic document. Very few site developers try to do something about it – even fewer succeed. C. Dynamic vs. Static Interactions One of the biggest mistakes of content suppliers is that they do not provide a “static-dynamic interaction”. Internet-based content can now easily interact with other media (e.g., CD-ROMs) and with non-PC platforms (PDA’s, mobile phones). Examples abound: A CD-ROM shopping catalogue interacts with a Web site to allow the user to order a product. The catalogue could also be updated through the site (as is the practice with CD-ROM encyclopedias). The advantages of the CD-ROM are clear: very fast access time (dozens of times faster than the access to a Web site using a dial up connection) and a data storage capacity hundreds of times bigger than the average Web page. Another example: A PDA plug-in disposable chip containing hundreds of advertisements or a “yellow pages”. The consumer selects the ad or entry that she wants to see and connects to the Internet to view a relevant video. She could then also have an interactive chat (or a conference) with a salesperson, receive information about the company, about the ad, about the advertising agency which created the ad – and so on. CD-ROM based encyclopedias (such as the Britannica, or the Encarta) already contain hyperlinks which carry the user to sites selected by an Editorial Board. Note CD-ROMs are probably a doomed medium. Storage capacity continually increases exponentially and, within a year, desktops with 80 Gb hard disks will be a common sight. Moreover, the much heralded Network Computer – the stripped down version of the personal computer – will put at the disposal of the average user terabytes in storage capacity and the processing power of a supercomputer. What separates computer users from this utopia is the communication bandwidth. With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems coupled with advanced compression standards – video (on demand), audio and data will be available speedily and plentifully. The CD-ROM, on the other hand, is not mobile. It requires installation and the utilization of sophisticated hardware and software. This is no user friendly push technology. It is nerd-oriented. As a result, CD-ROMs are not an immediate medium. There is a long time lapse between the moment of purchase and the moment the user accesses the data. Compare this to a book or a magazine. Data in these oldest of media is instantly available to the user and they allow for easy and accurate “back” and “forward” functions. Perhaps the biggest mistake of CD-ROM manufacturers has been their inability to offer an integrated hardware and software package. CD-ROMs are not compact. A Walkman is a compact hardware-cum-software package. It is easily transportable, it is thin, it contains numerous, user-friendly, sophisticated functions, it provides immediate access to data. So does the discman, or the MP3-man, or the new generation of e-books (e.g., E-Ink’s). This cannot be said about the CD-ROM. By tying its future to the obsolete concept of stand-alone, expensive, inefficient and technologically unreliable personal computers – CD-ROMs have sentenced themselves to oblivion (with the possible exception of reference material). D. Online Reference A visit to the on-line Encyclopaedia Britannica demonstrates some of the tremendous, mind boggling possibilities of online reference – as well as some of the obstacles. Each entry in this mammoth work of reference is hyperlinked to relevant Web sites. The sites are carefully screened. Links are available to data in various forms, including audio and video. Everything can be copied to the hard disk or to a R/W CD. This is a new conception of a knowledge centre – not just a heap of material. The content is modular and continuously enriched. It can be linked to a voice Q&A centre. Queries by subscribers can be answered by e-mail, by fax, posted on the site, hard copies can be sent by post. This “Trivial Pursuit” or “homework” service could be very popular – there is considerable appetite for “Just in Time Information”. The Library of Congress – together with a few other libraries – is in the process of making just such a service available to the public (CDRS – Collaborative Digital Reference Service). E. Derivative Content The Internet is an enormous reservoir of archives of freely accessible, or even public domain, information. With a minimal investment, this information can be gathered into coherent, theme oriented, cheap compilations (on CD-ROMs, print, e-books or other media). F. E-Publishing The Internet is by far the world’s largest publishing platform. It incorporates FAQs (Q&A’s regarding almost every technical matter in the world), e-zines (electronic magazines), the electronic versions of print dailies and periodicals (in conjunction with on-line news and information services), reference material, e-books, monographs, articles, minutes of discussions (“threads”), conference proceedings, and much more besides. The Internet represents major advantages to publishers. Consider the electronic version of a p-zine. Publishing an e-zine promotes the sales of the printed edition, it helps sign on subscribers and it leads to the sale of advertising space. The electronic archive function (see next section) saves the need to file back issues, the physical space required to do so and the irritating search for data items. The future trend is a combined subscription to both the electronic edition (mainly for the archival value and the ability to hyperlink to additional information) and to the print one (easier to browse the current issue). The Economist is already offering free access to its electronic archives as an inducement to its print subscribers. The electronic daily presents other advantages: It allows for immediate feedback and for flowing, almost real-time, communication between writers and readers. The electronic version, therefore, acquires a gyroscopic function: a navigation instrument, always indicating deviations from the “right” course. The content can be instantly updated and breaking news incorporated in older content. Specialty hand held devices already allow for downloading and storage of vast quantities of data (up to 4000 print pages). The user gains access to libraries containing hundreds of texts, adapted to be downloaded, stored and read by the specific device. Again, a convergence of standards is to be expected in this field as well (the final contenders will probably be Adobe’s PDF against Microsoft’s MS-Reader). Currently, e-books are dichotomously treated either as: Continuation of print books (p-books) by other means, or as a whole new publishing universe. Since p-books are a more convenient medium then e-books – they will prevail in any straightforward “medium replacement” or “medium displacement” battle. In other words, if publishers will persist in the simple and straightforward conversion of p-books to e-books – then e-books are doomed. They are simply inferior and cannot offer the comfort, tactile delights, browseability and scanability of p-books. But e-books – being digital – open up a vista of hitherto neglected possibilities. These will only be enhanced and enriched by the introduction of e-paper and e-ink. Among them: Hyperlinks within the e-book and without it – to web content, reference works, etc.; Embedded instant shopping and ordering links; Divergent, user-interactive, decision driven plotlines; Interaction with other e-books (using a wireless standard) – collaborative authoring or reading groups; Interaction with other e-books – gaming and community activities; Automatically or periodically updated content; Multimedia; Database, Favourites, Annotations, and History Maintenance (archival records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more); Automatic and embedded audio conversion and translation capabilities; Full wireless piconetworking and scatternetworking capabilities. The technology is still not fully there. Wars rage in both the wireless and the e-book realms. Platforms compete. Standards clash. Gurus debate. But convergence is inevitable and with it the e-book of the future. G. The Archive Function The Internet is also the world’s biggest cemetery: tens of thousands of deadbeat sites, still accessible – the “Ghost Sites” of this electronic frontier. This, in a way, is collective memory. One of the Internet’s main functions will be to preserve and transfer knowledge through time. It is called “memory” in biology – and “archive” in library science. The history of the Internet is being documented by search engines (Google) and specialized services (Alexa) alike. 3. The Internet as a Collective Nervous System Drawing a comparison from the development of a human infant – the human race has just commenced to develop its neural system. The Internet fulfils all the functions of the Nervous System in the body and is, both functionally and structurally, pretty similar. It is decentralized, redundant (each part can serve as functional backup in case of malfunction). It hosts information which is accessible through various paths, it contains a memory function, it is multimodal (multimedia – textual, visual, audio and animation). I believe that the comparison is not superficial and that studying the functions of the brain (from infancy to adulthood) is likely to shed light on the future of the Net itself. The Net – exactly like the nervous system – provides pathways for the transport of goods and services – but also of memes and information, their processing, modeling, and integration. A. The Collective Computer Carrying the metaphor of “a collective brain” further, we would expect the processing of information to take place on the Internet, rather than inside the end-user’s hardware (the same way that information is processed in the brain, not in the eyes). Desktops will receive results and communicate with the Net to receive additional clarifications and instructions and to convey information gathered from their environment (mostly, from the user). Put differently: In future, servers will contain not only information (as they do today) – but also software applications. The user of an application will not be forced to buy it. He will not be driven into hardware-related expenditures to accommodate the ever growing size of applications. He will not find himself wasting his scarce memory and computing resources on passive storage. Instead, he will use a browser to call a central computer. This computer will contain the needed software, broken to its elements (=applets, small applications). Anytime the user wishes to use one of the functions of the application, he will siphon it off the central computer. When finished – he will “return” it. Processing speeds and response times will be such that the user will not feel at all that he is not interacting with his own software (the question of ownership will be very blurred). This technology is available and it provoked a heated debated about the future shape of the computing industry as a whole (desktops – really power packs – or n
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The Metaphors of the Net
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The Metaphors of the Net
I. The Genetic Blueprint A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the "Semantic Web". The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data location services. As a sad result, most of the content is invisible and inaccessible. Moreover, the Internet manipulates strings of symbols, not logical or semantic propositions. In other words, the Net compares values but does not know the meaning of the values it thus manipulates. It is unable to interpret strings, to infer new facts, to deduce, induce, derive, or otherwise comprehend what it is doing. In short, it does not understand language. Run an ambiguous term by any search engine and these shortcomings become painfully evident. This lack of understanding of the semantic foundations of its raw material (data, information) prevent applications and databases from sharing resources and feeding each other. The Internet is discrete, not continuous. It resembles an archipelago, with users hopping from island to island in a frantic search for relevancy. Even visionaries like Berners-Lee do not contemplate an "intelligent Web". They are simply proposing to let users, content creators, and web developers assign descriptive meta-tags ("name of hotel") to fields, or to strings of symbols ("Hilton"). These meta-tags (arranged in semantic and relational "ontologies" - lists of metatags, their meanings and how they relate to each other) will be read by various applications and allow them to process the associated strings of symbols correctly (place the word "Hilton" in your address book under "hotels"). This will make information retrieval more efficient and reliable and the information retrieved is bound to be more relevant and amenable to higher level processing (statistics, the development of heuristic rules, etc.). The shift is from HTML (whose tags are concerned with visual appearances and content indexing) to languages such as the DARPA Agent Markup Language, OIL (Ontology Inference Layer or Ontology Interchange Language), or even XML (whose tags are concerned with content taxonomy, document structure, and semantics). This would bring the Internet closer to the classic library card catalogue. Even in its current, pre-semantic, hyperlink-dependent, phase, the Internet brings to mind Richard Dawkins' seminal work "The Selfish Gene" (OUP, 1976). This would be doubly true for the Semantic Web. Dawkins suggested to generalize the principle of natural selection to a law of the survival of the stable. "A stable thing is a collection of atoms which is permanent enough or common enough to deserve a name". He then proceeded to describe the emergence of "Replicators" - molecules which created copies of themselves. The Replicators that survived in the competition for scarce raw materials were characterized by high longevity, fecundity, and copying-fidelity. Replicators (now known as "genes") constructed "survival machines" (organisms) to shield them from the vagaries of an ever-harsher environment. This is very reminiscent of the Internet. The "stable things" are HTML coded web pages. They are replicators - they create copies of themselves every time their "web address" (URL) is clicked. The HTML coding of a web page can be thought of as "genetic material". It contains all the information needed to reproduce the page. And, exactly as in nature, the higher the longevity, fecundity (measured in links to the web page from other web sites), and copying-fidelity of the HTML code - the higher its chances to survive (as a web page). Replicator molecules (DNA) and replicator HTML have one thing in common - they are both packaged information. In the appropriate context (the right biochemical "soup" in the case of DNA, the right software application in the case of HTML code) - this information generates a "survival machine" (organism, or a web page). The Semantic Web will only increase the longevity, fecundity, and copying-fidelity or the underlying code (in this case, OIL or XML instead of HTML). By facilitating many more interactions with many other web pages and databases - the underlying "replicator" code will ensure the "survival" of "its" web page (=its survival machine). In this analogy, the web page's "DNA" (its OIL or XML code) contains "single genes" (semantic meta-tags). The whole process of life is the unfolding of a kind of Semantic Web. In a prophetic paragraph, Dawkins described the Internet: "The first thing to grasp about a modern replicator is that it is highly gregarious. A survival machine is a vehicle containing not just one gene but many thousands. The manufacture of a body is a cooperative venture of such intricacy that it is almost impossible to disentangle the contribution of one gene from that of another. A given gene will have many different effects on quite different parts of the body. A given part of the body will be influenced by many genes and the effect of any one gene depends on interaction with many others...In terms of the analogy, any given page of the plans makes reference to many different parts of the building; and each page makes sense only in terms of cross-reference to numerous other pages." What Dawkins neglected in his important work is the concept of the Network. People congregate in cities, mate, and reproduce, thus providing genes with new "survival machines". But Dawkins himself suggested that the new Replicator is the "meme" - an idea, belief, technique, technology, work of art, or bit of information. Memes use human brains as "survival machines" and they hop from brain to brain and across time and space ("communications") in the process of cultural (as distinct from biological) evolution. The Internet is a latter day meme-hopping playground. But, more importantly, it is a Network. Genes move from one container to another through a linear, serial, tedious process which involves prolonged periods of one on one gene shuffling ("sex") and gestation. Memes use networks. Their propagation is, therefore, parallel, fast, and all-pervasive. The Internet is a manifestation of the growing predominance of memes over genes. And the Semantic Web may be to the Internet what Artificial Intelligence is to classic computing. We may be on the threshold of a self-aware Web. 2. The Internet as a Chaotic Library A. The Problem of Cataloguing The Internet is an assortment of billions of pages which contain information. Some of them are visible and others are generated from hidden databases by users' requests ("Invisible Internet"). The Internet exhibits no discernible order, classification, or categorization. Amazingly, as opposed to "classical" libraries, no one has yet invented a (sorely needed) Internet cataloguing standard (remember Dewey?). Some sites indeed apply the Dewey Decimal System to their contents (Suite101). Others default to a directory structure (Open Directory, Yahoo!, Look Smart and others). Had such a standard existed (an agreed upon numerical cataloguing method) - each site could have self-classified. Sites would have an interest to do so to increase their visibility. This, naturally, would have eliminated the need for today's clunky, incomplete and (highly) inefficient search engines. Thus, a site whose number starts with 900 will be immediately identified as dealing with history and multiple classification will be encouraged to allow finer cross-sections to emerge. An example of such an emerging technology of "self classification" and "self-publication" (though limited to scholarly resources) is the "Academic Resource Channel" by Scindex. Moreover, users will not be required to remember reams of numbers. Future browsers will be akin to catalogues, very much like the applications used in modern day libraries. Compare this utopia to the current dystopy. Users struggle with mounds of irrelevant material to finally reach a partial and disappointing destination. At the same time, there likely are web sites which exactly match the poor user's needs. Yet, what currently determines the chances of a happy encounter between user and content - are the whims of the specific search engine used and things like meta-tags, headlines, a fee paid, or the right opening sentences. B. Screen vs. Page The computer screen, because of physical limitations (size, the fact that it has to be scrolled) fails to effectively compete with the printed page. The latter is still the most ingenious medium yet invented for the storage and release of textual information. Granted: a computer screen is better at highlighting discrete units of information. So, these differing capacities draw the battle lines: structures (printed pages) versus units (screen), the continuous and easily reversible (print) versus the discrete (screen). The solution lies in finding an efficient way to translate computer screens to printed matter. It is hard to believe, but no such thing exists. Computer screens are still hostile to off-line printing. In other words: if a user copies information from the Internet to his word processor (or vice versa, for that matter) - he ends up with a fragmented, garbage-filled and non-aesthetic document. Very few site developers try to do something about it - even fewer succeed. C. Dynamic vs. Static Interactions One of the biggest mistakes of content suppliers is that they do not provide a "static-dynamic interaction". Internet-based content can now easily interact with other media (e.g., CD-ROMs) and with non-PC platforms (PDA's, mobile phones). Examples abound: A CD-ROM shopping catalogue interacts with a Web site to allow the user to order a product. The catalogue could also be updated through the site (as is the practice with CD-ROM encyclopedias). The advantages of the CD-ROM are clear: very fast access time (dozens of times faster than the access to a Web site using a dial up connection) and a data storage capacity hundreds of times bigger than the average Web page. Another example: A PDA plug-in disposable chip containing hundreds of advertisements or a "yellow pages". The consumer selects the ad or entry that she wants to see and connects to the Internet to view a relevant video. She could then also have an interactive chat (or a conference) with a salesperson, receive information about the company, about the ad, about the advertising agency which created the ad - and so on. CD-ROM based encyclopedias (such as the Britannica, or the Encarta) already contain hyperlinks which carry the user to sites selected by an Editorial Board. Note CD-ROMs are probably a doomed medium. Storage capacity continually increases exponentially and, within a year, desktops with 80 Gb hard disks will be a common sight. Moreover, the much heralded Network Computer - the stripped down version of the personal computer - will put at the disposal of the average user terabytes in storage capacity and the processing power of a supercomputer. What separates computer users from this utopia is the communication bandwidth. With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems coupled with advanced compression standards - video (on demand), audio and data will be available speedily and plentifully. The CD-ROM, on the other hand, is not mobile. It requires installation and the utilization of sophisticated hardware and software. This is no user friendly push technology. It is nerd-oriented. As a result, CD-ROMs are not an immediate medium. There is a long time lapse between the moment of purchase and the moment the user accesses the data. Compare this to a book or a magazine. Data in these oldest of media is instantly available to the user and they allow for easy and accurate "back" and "forward" functions. Perhaps the biggest mistake of CD-ROM manufacturers has been their inability to offer an integrated hardware and software package. CD-ROMs are not compact. A Walkman is a compact hardware-cum-software package. It is easily transportable, it is thin, it contains numerous, user-friendly, sophisticated functions, it provides immediate access to data. So does the discman, or the MP3-man, or the new generation of e-books (e.g., E-Ink's). This cannot be said about the CD-ROM. By tying its future to the obsolete concept of stand-alone, expensive, inefficient and technologically unreliable personal computers - CD-ROMs have sentenced themselves to oblivion (with the possible exception of reference material). D. Online Reference A visit to the on-line Encyclopaedia Britannica demonstrates some of the tremendous, mind boggling possibilities of online reference - as well as some of the obstacles. Each entry in this mammoth work of reference is hyperlinked to relevant Web sites. The sites are carefully screened. Links are available to data in various forms, including audio and video. Everything can be copied to the hard disk or to a R/W CD. This is a new conception of a knowledge centre - not just a heap of material. The content is modular and continuously enriched. It can be linked to a voice Q&A centre. Queries by subscribers can be answered by e-mail, by fax, posted on the site, hard copies can be sent by post. This "Trivial Pursuit" or "homework" service could be very popular - there is considerable appetite for "Just in Time Information". The Library of Congress - together with a few other libraries - is in the process of making just such a service available to the public (CDRS - Collaborative Digital Reference Service). E. Derivative Content The Internet is an enormous reservoir of archives of freely accessible, or even public domain, information. With a minimal investment, this information can be gathered into coherent, theme oriented, cheap compilations (on CD-ROMs, print, e-books or other media). F. E-Publishing The Internet is by far the world's largest publishing platform. It incorporates FAQs (Q&A's regarding almost every technical matter in the world), e-zines (electronic magazines), the electronic versions of print dailies and periodicals (in conjunction with on-line news and information services), reference material, e-books, monographs, articles, minutes of discussions ("threads"), conference proceedings, and much more besides. The Internet represents major advantages to publishers. Consider the electronic version of a p-zine. Publishing an e-zine promotes the sales of the printed edition, it helps sign on subscribers and it leads to the sale of advertising space. The electronic archive function (see next section) saves the need to file back issues, the physical space required to do so and the irritating search for data items. The future trend is a combined subscription to both the electronic edition (mainly for the archival value and the ability to hyperlink to additional information) and to the print one (easier to browse the current issue). The Economist is already offering free access to its electronic archives as an inducement to its print subscribers. The electronic daily presents other advantages: It allows for immediate feedback and for flowing, almost real-time, communication between writers and readers. The electronic version, therefore, acquires a gyroscopic function: a navigation instrument, always indicating deviations from the "right" course. The content can be instantly updated and breaking news incorporated in older content. Specialty hand held devices already allow for downloading and storage of vast quantities of data (up to 4000 print pages). The user gains access to libraries containing hundreds of texts, adapted to be downloaded, stored and read by the specific device. Again, a convergence of standards is to be expected in this field as well (the final contenders will probably be Adobe's PDF against Microsoft's MS-Reader). Currently, e-books are dichotomously treated either as: Continuation of print books (p-books) by other means, or as a whole new publishing universe. Since p-books are a more convenient medium then e-books - they will prevail in any straightforward "medium replacement" or "medium displacement" battle. In other words, if publishers will persist in the simple and straightforward conversion of p-books to e-books - then e-books are doomed. They are simply inferior and cannot offer the comfort, tactile delights, browseability and scanability of p-books. But e-books - being digital - open up a vista of hitherto neglected possibilities. These will only be enhanced and enriched by the introduction of e-paper and e-ink. Among them: Hyperlinks within the e-book and without it - to web content, reference works, etc.; Embedded instant shopping and ordering links; Divergent, user-interactive, decision driven plotlines; Interaction with other e-books (using a wireless standard) - collaborative authoring or reading groups; Interaction with other e-books - gaming and community activities; Automatically or periodically updated content; Multimedia; Database, Favourites, Annotations, and History Maintenance (archival records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more); Automatic and embedded audio conversion and translation capabilities; Full wireless piconetworking and scatternetworking capabilities. The technology is still not fully there. Wars rage in both the wireless and the e-book realms. Platforms compete. Standards clash. Gurus debate. But convergence is inevitable and with it the e-book of the future. G. The Archive Function The Internet is also the world's biggest cemetery: tens of thousands of deadbeat sites, still accessible - the "Ghost Sites" of this electronic frontier. This, in a way, is collective memory. One of the Internet's main functions will be to preserve and transfer knowledge through time. It is called "memory" in biology - and "archive" in library science. The history of the Internet is being documented by search engines (Google) and specialized services (Alexa) alike. 3. The Internet as a Collective Nervous System Drawing a comparison from the development of a human infant - the human race has just commenced to develop its neural system. The Internet fulfils all the functions of the Nervous System in the body and is, both functionally and structurally, pretty similar. It is decentralized, redundant (each part can serve as functional backup in case of malfunction). It hosts information which is accessible through various paths, it contains a memory function, it is multimodal (multimedia - textual, visual, audio and animation). I believe that the comparison is not superficial and that studying the functions of the brain (from infancy to adulthood) is likely to shed light on the future of the Net itself. The Net - exactly like the nervous system - provides pathways for the transport of goods and services - but also of memes and information, their processing, modeling, and integration. A. The Collective Computer Carrying the metaphor of "a collective brain" further, we would expect the processing of information to take place on the Internet, rather than inside the end-user’s hardware (the same way that information is processed in the brain, not in the eyes). Desktops will receive results and communicate with the Net to receive additional clarifications and instructions and to convey information gathered from their environment (mostly, from the user). Put differently: In future, servers will contain not only information (as they do today) - but also software applications. The user of an application will not be forced to buy it. He will not be driven into hardware-related expenditures to accommodate the ever growing size of applications. He will not find himself wasting his scarce memory and computing resources on passive storage. Instead, he will use a browser to call a central computer. This computer will contain the needed software, broken to its elements (=applets, small applications). Anytime the user wishes to use one of the functions of the application, he will siphon it off the central computer. When finished - he will "return" it. Processing speeds and response times will be such that the user will not feel at all that he is not interacting with his own software (the question of ownership will be very blurred). This technology is available and it provoked a heated debated about the future shape of the computing industry as a whole (desktops - really power packs - or network computers, a little more than dumb terminals). Access to online applications are already offered to corporate users by ASPs (Application Service Providers). In the last few years, scientists have harnessed the combined power of online PC's to perform astounding feats of distributed parallel processing. Millions of PCs connected to the net co-process signals from outer space, meteorological data, and solve complex equations. This is a prime example of a collective brain in action. B. The Intranet - a Logical Extension of the Collective Computer LANs (Local Area Networks) are no longer a rarity in corporate offices. WANs (wide Area Networks) are used to connect geographically dispersed organs of the same legal entity (branches of a bank, daughter companies of a conglomerate, a sales force). Many LANs and WANs are going wireless. The wireless intranet/extranet and LANs are the wave of the future. They will gradually eliminate their fixed line counterparts. The Internet offers equal, platform-independent, location-independent and time of day - independent access to corporate memory and nervous system. Sophisticated firewall security applications protect the privacy and confidentiality of the intranet from all but the most determined and savvy crackers. The Intranet is an inter-organizational communication network, constructed on the platform of the Internet and it, therefore, enjoys all its advantages. The extranet is open to clients and suppliers as well. The company's server can be accessed by anyone authorized, from anywhere, at any time (with local - rather than international - communication costs). The user can leave messages (internal e-mail or v-mail), access information - proprietary or public - from it, and participate in "virtual teamwork" (see next chapter). The development of measures to safeguard server routed inter-organizational communication (firewalls) is the solution to one of two obstacles to the institutionalization of Intranets. The second problem is the limited bandwidth which does not permit the efficient transfer of audio (not to mention video). It is difficult to conduct video conferencing through the Internet. Even the voices of discussants who use internet phones (IP telephony) come out (though very slightly) distorted. All this did not prevent 95% of the Fortune 1000 from installing intranet. 82% of the rest intend to install one by the end of this year. Medium to big size American firms have 50-100 intranet terminals per every internet one. One of the greatest advantages of the intranet is the ability to transfer documents between the various parts of an organization. Consider Visa: it pushed 2 million documents per day internally in 1996. An organization equipped with an intranet can (while protected by firewalls) give its clients or suppliers access to non-classified correspondence, or inventory systems. Many B2B exchanges and industry-specific purchasing management systems are based on extranets. C. The Transport of Information - Mail and Chat The Internet (its e-mail function) is eroding traditional mail. 90% of customers with on-line access use e-mail from time to time and 60% work with it regularly. More than 2 billion messages traverse the internet daily. E-mail applications are available as freeware and are included in all browsers. Thus, the Internet has completely assimilated what used to be a separate service, to the extent that many people make the mistake of thinking that e-mail is a feature of the Internet. The internet will do to phone calls what it has done to mail. Already there are applications (Intel's, Vocaltec's, Net2Phone) which enable the user to conduct a phone conversation through his computer. The voice quality has improved. The discussants can cut into each others words, argue and listen to tonal nuances. Today, the parties (two or more) engaging in the conversation must possess the same software and the same (computer) hardware. In the very near future, computer-to-regular phone applications will eliminate this requirement. And, again, simultaneous multi-modality: the user can talk over the phone, see his party, send e-mail, receive messages and transfer documents - without obstructing the flow of the conversation. The cost of transferring voice will become so negligible that free voice traffic is conceivable in 3-5 years. Data traffic will overtake voice traffic by a wide margin. The next phase will probably involve virtual reality. Each of the parties will be represented by an "avatar", a 3-D figurine generated by the application (or the user's likeness mapped and superimposed on the the avatar). These figurines will be multi-dimensional: they will possess their own communication patterns, special habits, history, preferences - in short: their own "personality". Thus, they will be able to maintain an "identity" and a consistent pattern of communication which they will develop over time. Such a figure could host a site, accept, welcome and guide visitors, all the time bearing their preferences in its electronic "mind". It could narrate the news, like the digital anchor "Ananova" does. Visiting sites in the future is bound to be a much more pleasant affair. D. The Transport of Value - E-cash In 1996, four corporate giants (Visa, MasterCard, Netscape and Microsoft) agreed on a standard for effecting secure payments through the Internet: SET. Internet commerce is supposed to mushroom to $25 billion by 2003. Site owners will be able to collect rent from passing visitors - or fees for services provided within the site. Amazon instituted an honour system to collect donations from visitors. PayPal provides millions of users with cash substitutes. Gradually, the Internet will compete with central banks and banking systems in money creation and transfer. E. The Transport of Interactions - The Virtual Organization The Internet allows for simultaneous communication and the efficient transfer of multimedia (video included) files between an unlimited number of users. This opens up a vista of mind boggling opportunities which are the real core of the Internet revolution: the virtual collaborative ("Follow the Sun") modes. Examples: A group of musicians is able to compose music or play it - while spatially and temporally separated; Advertising agencies are able to co-produce ad campaigns in a real time interaction; Cinema and TV films are produced from disparate geographical spots through the teamwork of people who never meet, except through the Net. These examples illustrate the concept of the "virtual community". Space and time will no longer hinder team collaboration, be it scientific, artistic, cultural, or an ad hoc arrangement for the provision of a service (a virtual law firm, or accounting office, or a virtual consultancy network). The intranet can also be thought of as a "virtual organization", or a "virtual business". The virtual mall and the virtual catalogue are prime examples of spatial and temporal liberation. In 1998, there were well over 300 active virtual malls on the Internet. In 2000, they were frequented by 46 million shoppers, who shopped in them for goods and services. The virtual mall is an Internet "space" (pages) wherein "shops" are located. These shops offer their wares using visual, audio and textual means. The visitor passes through a virtual "gate" or storefront and examines the merchandise on offer, until he reaches a buying decision. Then he engages in a feedback process: he pays (with a credit card), buys the product, and waits for it to arrive by mail (or downloads it). The manufacturers of digital products (intellectual property such as e-books or software) have begun selling their merchandise on-line, as file downloads. Yet, slow communications speeds, competing file formats and reader standards, and limited bandwidth - constrain the growth potential of this mode of sale. Once resolved - intellectual property will be sold directly from the Net, on-line. Until such time, the mediation of the Post Office is still required. As long as this is the state of the art, the virtual mall is nothing but a glorified computerized mail catalogue or Buying Channel, the only difference being the exceptionally varied inventory. Websites which started as "specialty stores" are fast transforming themselves into multi-purpose virtual malls. Amazon.com, for instance, has bought into a virtual pharmacy and into other virtual businesses. It is now selling music, video, electronics and many other products. It started as a bookstore. This contrasts with a much more creative idea: the virtual catalogue. It is a form of narrowcasting (as opposed to broadcasting): a surgically accurate targeting of potential consumer audiences. Each group of profiled consumers (no matter how small) is fitted with their own - digitally generated - catalogue. This is updated daily: the variety of wares on offer (adjusted to reflect inventory levels, consumer preferences, and goods in transit) - and prices (sales, discounts, package deals) change in real time. Amazon has incorporated many of these features on its web site. The user enters its web site and there delineates his consumption profile and his preferences. A customized catalogue is immediately generated for him including specific recommendations. The history of his purchases, preferences and responses to feedback questionnaires is accumulated in a database. This intellectual property may well be Amazon's main asset. There is no technological obstacles to implementing this vision today - only administrative and legal (patent) ones. Big brick and mortar retail stores are not up to processing the flood of data expected to result. They also remain highly sceptical regarding the feasibility of the new medium. And privacy issues prevent data mining or the effective collection and usage of personal data (remember the case of Amazon's "Readers' Circles"). The virtual catalogue is a private case of a new internet off-shoot: the "smart (shopping) agents". These are AI applications with "long memories". They draw detailed profiles of consumers and users and then suggest purchases and refer to the appropriate sites, catalogues, or virtual malls. They also provide price comparisons and the new generation cannot be blocked or fooled by using differing product categories. In the future, these agents will cover also brick and mortar retail chains and, in conjunction with wireless, location-specific services, issue a map of the branch or store closest to an address specified by the user (the default being his residence), or yielded by his GPS enabled wireless mobile or PDA. This technology can be seen in action in a few music sites on the web and is likely to be dominant with wireless internet appliances. The owner of an internet enabled (third generation) mobile phone is likely to be the target of geographically-specific marketing campaigns, ads and special offers pertaining to his current location (as reported by his GPS - satellite Geographic Positioning System). F. The Transport of Information - Internet News Internet news are advantaged. They are frequently and dynamically updated (unlike static print news) and are always accessible (similar to print news), immediate and fresh. The future will witness a form of interactive news. A special "corner" in the news Web site will accommodate "breaking news" posted by members of the the public (or corporate press releases). This will provide readers with a glimpse into the making of the news, the raw material news are made of. The same technology will be applied to interactive TVs. Content will be downloaded from the internet and displayed as an overlay on the TV screen or in a box in it. The contents downloaded will be directly connected to the TV programming. Thus, the biography and track record of a football player will be displayed during a football match and the history of a country when it gets news coverage. 4. Terra Internetica - Internet, an Unknown Continent Laymen and experts alike talk about "sites" and "advertising space". Yet, the Internet was never compared to a new continent whose surface is infinite. The Internet has its own real estate developers and construction companies. The real life equivalents derive their profits from the scarcity of the resource that they exploit - the Internet counterparts derive their profits from the tenants (content producers and distributors, e-tailers, and others). Entrepreneurs bought "Internet Space" (pages, domain names, portals) and leveraged their acquisition commercially by: Renting space out; Constructing infrastructure on their property and selling it; Providing an intelligent gateway, entry point (portal) to the rest of the internet; Selling advertising space which subsidizes the tenants (Yahoo!-Geocities, Tripod and others); Cybersquatting (purchasing specific domain names identical to brand names in the "real" world) and then selling the domain name to an interested party. Internet Space can be easily purchased or created. The investment is low and getting lower with the introduction of competition in the field of domain registration services and the increase in the number of top domains. Then, infrastructure can be erected - for a shopping mall, for free home pages, for a portal, or for another purpose. It is precisely this infrastructure that the developer can later sell, lease, franchise, or rent out. But this real estate bubble was the culmination of a long and tortuous process. At the beginning, only members of the fringes and the avant-garde (inventors, risk assuming entrepreneurs, gamblers) invest in a new invention. No one knows to say what are the optimal uses of the invention (in other words, what is its future). Many - mostly members of the scientific and business elites - argue that there is no real need for the invention and that it substitutes a new and untried way for old and tried modes of doing the same things (so why assume the risk of investing in the unknown and the untried?). Moreover, these criticisms are usually well-founded. To start with, there is, indeed, no need for the new medium. A new medium invents itself - and the need for it. It also generates its own market to satisfy this newly found need. Two prime examples of this self-recursive process are the personal computer and the compact disc. When the PC was invented, its uses were completely unclear. Its performance was lacking, its abilities limited, it was unbearably user unfriendly. It suffered from faulty design, was absent any user comfort and ease of use and required considerable professional knowledge to operate. The worst part was that this knowledge was exclusive to the new invention (not portable). It reduced labour mobility and limited one's professional horizons. There were many gripes among workers assigned to tame the new beast. Managers regarded it at best as a nuisance. The PC was thought of, at the beginning, as a sophisticated gaming machine, an electronic baby-sitter. It included a keyboard, so it was thought of in terms of a glorified typewriter or spreadsheet. It was used mainly as a word processor (and the outlay justified solely on these grounds). The spreadsheet was the first real PC application and it demonstrated the advantages inherent to this new machine (mainly flexibility and speed). Still, it was more of the same. A speedier sliding ruler. After all, said the unconvinced, what was the difference between this and a hand held calculator (some of them already had computing, memory and programming features)? The PC was recognized as a medium only 30 years after it was invented with the introduction of multimedia software. All this time, the computer continued to spin off markets and secondary markets, needs and professional specialties. The talk as always was centred on how to improve on existing markets and solutions. The Internet is the computer's first important application. Hitherto the computer was only quantitatively different to other computing or gaming devices. Multimedia and the Internet have made it qualitatively superior, sui generis, unique. Part of the problem was that the Internet was invented, is maintained and is operated by computer professionals. For decades these people have been conditioned to think in Olympic terms: faster, stronger, higher - not in terms of the new, the unprecedented, or the non-existent. Engineers are trained to improve - seldom to invent. With few exceptions, its creators stumbled across the Internet - it invented itself despite them. Computer professionals (hardware and software experts alike) - are linear thinkers. The Internet is non linear and modular. It is still the age of hackers. There is still a lot to be done in improving technological prowess and powers. But their control of the contents is waning and they are being gradually replaced by communicators, creative people, advertising executives, psychologists, venture capitalists, and the totally unpredictable masses who flock to flaunt their home pages and graphomania. These all are attuned to the user, his mental needs and his information and entertainment preferences. The compact disc is a different tale. It was intentionally invented to improve upon an existing technology (basically, Edison’s Gramophone). Market-wise, this was a major gamble. The improvement was, at first, debatable (many said that the sound quality of the first generation of compact discs was inferior to that of its contemporaneous record players). Consumers had to be convinced to change both software and hardware and to dish out thousands of dollars just to listen to what the manufacturers claimed was more a authentically reproduced sound. A better argument was the longer life of the software (though when contrasted with the limited life expectancy of the consumer, some of the first sales pitches sounded absolutely morbid). The computer suffered from unclear positioning. The compact disc was very clear as to its main functions - but had a rough time convincing the consumers that it was needed. Every medium is first controlled by the technical people. Gutenberg was a printer - not a publisher. Yet, he is the world's most famous publisher. The technical cadre is joined by dubious or small-scale entrepreneurs and, together, they establish ventures with no clear vision, market-oriented thinking, or orderly plan of action. The legislator is also dumbfounded and does not grasp what is happening - thus, there is no legislation to regulate the use of the medium. Witness the initial confusion concerning copyrighted vs. licenced software, e-books, and the copyrights of ROM embedded software. Abuse or under-utilization of resources grow. The sale of radio frequencies to the first cellular phone operators in the West - a situation which repeats itself in Eastern and Central Europe nowadays - is an example. But then more complex transactions - exactly as in real estate in "real life" - begin to emerge. The Internet is likely to converge with "real life". It is likely to be dominated by brick and mortar entities which are likely to import their business methods and management. As its eccentric past (the dot.com boom and the dot.bomb bust) recedes - a sustainable and profitable future awaits it.
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josidel · 7 years
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How Mugabe clung to power for almost 40 years.
In an action bearing all the hallmarks of a coup, Zimbabwe’s military confirmed early Wednesday that it had taken control of Zimbabwe and its leader, President Robert Mugabe. There had long been concerns over the health of the 93-year-old president and what would come next for the African country he has ruled since 1980.
Although a statement read by Maj. Gen. Sibusiso Moyo stressed that the developments did not constitute a “military takeover,” Mugabe’s 52-year-old wife, Grace Mugabe, also appeared to be in military custody. She was believed to be his most likely successor as the leader of Zimbabwe.
Wednesday’s announcement could end the era of one of Africa’s most notorious rulers, who brutally crushed many of his domestic critics and opponents over almost four decades. Once a political opponent himself, Mugabe grew up in Southern Rhodesia, a former British self-governing colony. After becoming a schoolteacher, he joined an opposition group to oppose British rule but was jailed and later forced into exile in Mozambique. With the British withdrawal from the territory of Southern Rhodesia, Mugabe grasped the opportunity and ran in national elections on the promise to distribute the country’s resources in a more equitable fashion.
Guerrilla leader Robert Mugabe narrowly escaped injury when 80 pounds of remote-controlled explosives were detonated under a convoy of cars taking him to the Fort Victoria Airport in southern Rhodesia. It was the second apparent assassination attempt on the black leader who made a triumphal return home two weeks ago after almost five years in exile.
Prime Minister Robert Mugabe took the oath of office shortly after midnight in a ceremony at Salisbury’s main stadium while representatives of about 100 countries and about 35,000 cheering Zimbabweans watched. Mugabe, the guerrilla leader most feared by the white-minority community before his election last month, made an eloquent plea to the people of Zimbabwe to end the hatred of seven years of war.
“The wrongs of the past must now stand forgiven and forgotten,” the new prime minister said in a speech he wrote. “If yesterday I fought you as an enemy, today you have become a friend and ally with the same national interest, loyalty, rights and duties as myself.”
1980: The exodus of Zimbabwe’s white population speeds up
About 1,500 to 2,000 people a month leave the country following the country’s declaration of independence.
Starting in 1982: Mugabe accused of military atrocities against opponents
Zimbabwe’s military begins an operation in the Matabeleland region against a perceived uprising.
Villagers, clergymen and mission hospital workers told journalists on an Army-escorted trip through the region of summary executions, beatings and rapes they said were committed by soldiers in an offensive against antigovernment dissidents.
July 1985: Mugabe stays in power despite allegations of human rights violations
Mugabe wins a landslide victory in the first national election since coming to power. His supporters argue that Mugabe has largely succeeded with implementing the right to a free public education that was a key campaign issue five years earlier.
1987: Mugabe is declared president
The newly created position also makes him the head of state and the commander in chief, in addition to being the head of government, vastly expanding his powers and those of his party, the ZANU-PF.
1994: Mugabe becomes an honorary British knight
In a sign of how popular Mugabe is at the time, both domestically and internationally, the leader is awarded the honorary British knighthood. (It is later withdrawn in 2008.)
February 2000: Setback for Mugabe’s plans to seize properties of white people
Land ownership was at the heart of Zimbabwe’s liberation war in the 1970s, but when the colonial government and Mugabe's guerrillas negotiated the transfer of power in 1979, the rebels — eager to assume power — agreed that land could only be acquired from white settlers through fair-market purchases.
While Zimbabwe’s black population is mostly rural and widely in support of land reform, they focused their anger on Mugabe’s failed fiscal policies and mismanagement, which many blame for steering the country into its worst economic crisis.
(In Feb. 2000, voters) rejected President Robert Mugabe’s proposed revisions to the constitution that would have given his government authority to seize lands from the descendants of British settlers without compensation.
Starting in 2000: Mugabe’s land-seizure campaign
Despite the resistance, Mugabe pursues the controversial seizure of properties owned by whites.
Hundreds of the president’s relatives and supporters, (including his own wife) as well as senior government officials and their families, have been given commercial farms seized from white owners, according to civic groups and government records. (...)
The evictions have come as southern Africa is grappling with its worst food shortage in decades, and critics say Mugabe’s land grab has combined with drought to worsen the situation by replacing Zimbabwe's most productive farmers with inexperienced ones.
March 2005: As an election nears, Mugabe uses famine as a political weapon
Ahead of a crucial parliamentary election in April 2005, Mugabe's regime decides to withhold food deliveries from political opponents, as resistance against his government reaches unprecedented levels. A Post reporter observes:
The officials first held a rally by their impressive mound of food, witnesses here said. The next day, as hundreds of people from surrounding villages gathered to collect the 110-pound bags they had ordered and paid for months before, ruling party officials announced that only their supporters were eligible.
Human rights reports say withholding food from opponents is nothing new for the Zimbabwe African National Union-Patriotic Front, the party of President Robert Mugabe. But this year, the threat of starvation is creating a potentially potent backlash against ZANU-PF.
April 2005: Mugabe wins another election, as the opposition declares itself too weak to protest the ruler 
Zimbabwe’s opposition leader, Morgan Tsvangirai, ruled out organizing demonstrations against what he called the “fraudulent” results (of the) parliamentary elections, saying his party could not mount a protest large enough to force President Robert Mugabe from power.
The same year, the U.S. government declares Zimbabwe an “outpost of tyranny.”
Zimbabwe is in the grips of its worst crisis since independence from Britain in 1980. Power, water, health and communications systems are collapsing, and there are acute shortages of staple foods and gasoline. Unemployment is around 80 percent, and political unrest is high.
Mugabe blames Western sanctions and rejects criticism that the meltdown is the result of mismanagement and the often-violent seizures of thousands of white-owned farms he ordered beginning in 2000.
2008: Mugabe loses presidential election but remains in power 
After Mugabe announces his plans to resign following a major electoral defeat, Zimbabwe’s military chief urges him to stay in office — indicating a tightening grip of the military on Mugabe’s government, according to The Post’s dispatch at the time. 
According to two firsthand accounts of the meeting, Chiwenga told Mugabe his military would take control of the country to keep him in office or the president could contest a runoff election, directed in the field by senior army officers supervising a military-style campaign against the opposition.
September 2008: Power-sharing deal is signed in Zimbabwe
President Robert Mugabe ceded a large share of control over Zimbabwe’s government Monday, in a power-sharing agreement that loosened his absolute hold over the nation.
2009: Mugabe’s prestige project, free public education, falls apart
As recently as the 1990s, Zimbabwe’s public education system was considered the best in sub-Saharan Africa, producing a literacy rate that still hovers around 90 percent. But the system is now on the brink of collapse, and the new unity government says rescuing it is one of its most immediate challenges.
In the following years, Mugabe continues to lose control and is increasingly featured in international media with comments and decisions that range between controversial, desperate and bizarre:
Robert Mugabe fell over, tried to hide it and ended up becoming a meme
Zimbabwe’s Robert Mugabe is asking Britain for human skulls
Zimbabwe is planning to print its own ‘U.S. dollars’
Mugabe says of Obama’s gay rights push, ‘We ask, was he born out of homosexuality?’
Mugabe empties his prisons because he can’t pay for them
Now you can be jailed in Zimbabwe for flying its flag
2013: Mugabe’s party wins back majority
In an election widely derided as rigged by critics and observers, Mugabe's party achieves a majority and ends the need for a power-sharing agreement.
2016: New anti-government protests
A protester throws rocks next to burning tires during a demonstration on July 6, 2016, in Bulawayo, Zimbabwe. (Zinyange Auntony/AFP via Getty Images)
In 2016, protests erupt against the government which are mainly rooted in the country's continuously weak economy.
Mugabe may have clung to power despite multiple challenges to his rule, including during protests last year, but Wednesday’s military announcement indicates that time for Africa’s oldest leader may finally have run out.
Culled: the washington post.
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glenmenlow · 7 years
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The Metaphors of the Net
The post The Metaphors of the Net is republished from: http://ift.tt/2sw1FAT
The Metaphors of the Net
I. The Genetic Blueprint A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the “Semantic Web”. The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data location services. As a sad result, most of the content is invisible and inaccessible. Moreover, the Internet manipulates strings of symbols, not logical or semantic propositions. In other words, the Net compares values but does not know the meaning of the values it thus manipulates. It is unable to interpret strings, to infer new facts, to deduce, induce, derive, or otherwise comprehend what it is doing. In short, it does not understand language. Run an ambiguous term by any search engine and these shortcomings become painfully evident. This lack of understanding of the semantic foundations of its raw material (data, information) prevent applications and databases from sharing resources and feeding each other. The Internet is discrete, not continuous. It resembles an archipelago, with users hopping from island to island in a frantic search for relevancy. Even visionaries like Berners-Lee do not contemplate an “intelligent Web”. They are simply proposing to let users, content creators, and web developers assign descriptive meta-tags (“name of hotel”) to fields, or to strings of symbols (“Hilton”). These meta-tags (arranged in semantic and relational “ontologies” – lists of metatags, their meanings and how they relate to each other) will be read by various applications and allow them to process the associated strings of symbols correctly (place the word “Hilton” in your address book under “hotels”). This will make information retrieval more efficient and reliable and the information retrieved is bound to be more relevant and amenable to higher level processing (statistics, the development of heuristic rules, etc.). The shift is from HTML (whose tags are concerned with visual appearances and content indexing) to languages such as the DARPA Agent Markup Language, OIL (Ontology Inference Layer or Ontology Interchange Language), or even XML (whose tags are concerned with content taxonomy, document structure, and semantics). This would bring the Internet closer to the classic library card catalogue. Even in its current, pre-semantic, hyperlink-dependent, phase, the Internet brings to mind Richard Dawkins’ seminal work “The Selfish Gene” (OUP, 1976). This would be doubly true for the Semantic Web. Dawkins suggested to generalize the principle of natural selection to a law of the survival of the stable. “A stable thing is a collection of atoms which is permanent enough or common enough to deserve a name”. He then proceeded to describe the emergence of “Replicators” – molecules which created copies of themselves. The Replicators that survived in the competition for scarce raw materials were characterized by high longevity, fecundity, and copying-fidelity. Replicators (now known as “genes”) constructed “survival machines” (organisms) to shield them from the vagaries of an ever-harsher environment. This is very reminiscent of the Internet. The “stable things” are HTML coded web pages. They are replicators – they create copies of themselves every time their “web address” (URL) is clicked. The HTML coding of a web page can be thought of as “genetic material”. It contains all the information needed to reproduce the page. And, exactly as in nature, the higher the longevity, fecundity (measured in links to the web page from other web sites), and copying-fidelity of the HTML code – the higher its chances to survive (as a web page). Replicator molecules (DNA) and replicator HTML have one thing in common – they are both packaged information. In the appropriate context (the right biochemical “soup” in the case of DNA, the right software application in the case of HTML code) – this information generates a “survival machine” (organism, or a web page). The Semantic Web will only increase the longevity, fecundity, and copying-fidelity or the underlying code (in this case, OIL or XML instead of HTML). By facilitating many more interactions with many other web pages and databases – the underlying “replicator” code will ensure the “survival” of “its” web page (=its survival machine). In this analogy, the web page’s “DNA” (its OIL or XML code) contains “single genes” (semantic meta-tags). The whole process of life is the unfolding of a kind of Semantic Web. In a prophetic paragraph, Dawkins described the Internet: “The first thing to grasp about a modern replicator is that it is highly gregarious. A survival machine is a vehicle containing not just one gene but many thousands. The manufacture of a body is a cooperative venture of such intricacy that it is almost impossible to disentangle the contribution of one gene from that of another. A given gene will have many different effects on quite different parts of the body. A given part of the body will be influenced by many genes and the effect of any one gene depends on interaction with many others…In terms of the analogy, any given page of the plans makes reference to many different parts of the building; and each page makes sense only in terms of cross-reference to numerous other pages.” What Dawkins neglected in his important work is the concept of the Network. People congregate in cities, mate, and reproduce, thus providing genes with new “survival machines”. But Dawkins himself suggested that the new Replicator is the “meme” – an idea, belief, technique, technology, work of art, or bit of information. Memes use human brains as “survival machines” and they hop from brain to brain and across time and space (“communications”) in the process of cultural (as distinct from biological) evolution. The Internet is a latter day meme-hopping playground. But, more importantly, it is a Network. Genes move from one container to another through a linear, serial, tedious process which involves prolonged periods of one on one gene shuffling (“sex”) and gestation. Memes use networks. Their propagation is, therefore, parallel, fast, and all-pervasive. The Internet is a manifestation of the growing predominance of memes over genes. And the Semantic Web may be to the Internet what Artificial Intelligence is to classic computing. We may be on the threshold of a self-aware Web. 2. The Internet as a Chaotic Library A. The Problem of Cataloguing The Internet is an assortment of billions of pages which contain information. Some of them are visible and others are generated from hidden databases by users’ requests (“Invisible Internet”). The Internet exhibits no discernible order, classification, or categorization. Amazingly, as opposed to “classical” libraries, no one has yet invented a (sorely needed) Internet cataloguing standard (remember Dewey?). Some sites indeed apply the Dewey Decimal System to their contents (Suite101). Others default to a directory structure (Open Directory, Yahoo!, Look Smart and others). Had such a standard existed (an agreed upon numerical cataloguing method) – each site could have self-classified. Sites would have an interest to do so to increase their visibility. This, naturally, would have eliminated the need for today’s clunky, incomplete and (highly) inefficient search engines. Thus, a site whose number starts with 900 will be immediately identified as dealing with history and multiple classification will be encouraged to allow finer cross-sections to emerge. An example of such an emerging technology of “self classification” and “self-publication” (though limited to scholarly resources) is the “Academic Resource Channel” by Scindex. Moreover, users will not be required to remember reams of numbers. Future browsers will be akin to catalogues, very much like the applications used in modern day libraries. Compare this utopia to the current dystopy. Users struggle with mounds of irrelevant material to finally reach a partial and disappointing destination. At the same time, there likely are web sites which exactly match the poor user’s needs. Yet, what currently determines the chances of a happy encounter between user and content – are the whims of the specific search engine used and things like meta-tags, headlines, a fee paid, or the right opening sentences. B. Screen vs. Page The computer screen, because of physical limitations (size, the fact that it has to be scrolled) fails to effectively compete with the printed page. The latter is still the most ingenious medium yet invented for the storage and release of textual information. Granted: a computer screen is better at highlighting discrete units of information. So, these differing capacities draw the battle lines: structures (printed pages) versus units (screen), the continuous and easily reversible (print) versus the discrete (screen). The solution lies in finding an efficient way to translate computer screens to printed matter. It is hard to believe, but no such thing exists. Computer screens are still hostile to off-line printing. In other words: if a user copies information from the Internet to his word processor (or vice versa, for that matter) – he ends up with a fragmented, garbage-filled and non-aesthetic document. Very few site developers try to do something about it – even fewer succeed. C. Dynamic vs. Static Interactions One of the biggest mistakes of content suppliers is that they do not provide a “static-dynamic interaction”. Internet-based content can now easily interact with other media (e.g., CD-ROMs) and with non-PC platforms (PDA’s, mobile phones). Examples abound: A CD-ROM shopping catalogue interacts with a Web site to allow the user to order a product. The catalogue could also be updated through the site (as is the practice with CD-ROM encyclopedias). The advantages of the CD-ROM are clear: very fast access time (dozens of times faster than the access to a Web site using a dial up connection) and a data storage capacity hundreds of times bigger than the average Web page. Another example: A PDA plug-in disposable chip containing hundreds of advertisements or a “yellow pages”. The consumer selects the ad or entry that she wants to see and connects to the Internet to view a relevant video. She could then also have an interactive chat (or a conference) with a salesperson, receive information about the company, about the ad, about the advertising agency which created the ad – and so on. CD-ROM based encyclopedias (such as the Britannica, or the Encarta) already contain hyperlinks which carry the user to sites selected by an Editorial Board. Note CD-ROMs are probably a doomed medium. Storage capacity continually increases exponentially and, within a year, desktops with 80 Gb hard disks will be a common sight. Moreover, the much heralded Network Computer – the stripped down version of the personal computer – will put at the disposal of the average user terabytes in storage capacity and the processing power of a supercomputer. What separates computer users from this utopia is the communication bandwidth. With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems coupled with advanced compression standards – video (on demand), audio and data will be available speedily and plentifully. The CD-ROM, on the other hand, is not mobile. It requires installation and the utilization of sophisticated hardware and software. This is no user friendly push technology. It is nerd-oriented. As a result, CD-ROMs are not an immediate medium. There is a long time lapse between the moment of purchase and the moment the user accesses the data. Compare this to a book or a magazine. Data in these oldest of media is instantly available to the user and they allow for easy and accurate “back” and “forward” functions. Perhaps the biggest mistake of CD-ROM manufacturers has been their inability to offer an integrated hardware and software package. CD-ROMs are not compact. A Walkman is a compact hardware-cum-software package. It is easily transportable, it is thin, it contains numerous, user-friendly, sophisticated functions, it provides immediate access to data. So does the discman, or the MP3-man, or the new generation of e-books (e.g., E-Ink’s). This cannot be said about the CD-ROM. By tying its future to the obsolete concept of stand-alone, expensive, inefficient and technologically unreliable personal computers – CD-ROMs have sentenced themselves to oblivion (with the possible exception of reference material). D. Online Reference A visit to the on-line Encyclopaedia Britannica demonstrates some of the tremendous, mind boggling possibilities of online reference – as well as some of the obstacles. Each entry in this mammoth work of reference is hyperlinked to relevant Web sites. The sites are carefully screened. Links are available to data in various forms, including audio and video. Everything can be copied to the hard disk or to a R/W CD. This is a new conception of a knowledge centre – not just a heap of material. The content is modular and continuously enriched. It can be linked to a voice Q&A centre. Queries by subscribers can be answered by e-mail, by fax, posted on the site, hard copies can be sent by post. This “Trivial Pursuit” or “homework” service could be very popular – there is considerable appetite for “Just in Time Information”. The Library of Congress – together with a few other libraries – is in the process of making just such a service available to the public (CDRS – Collaborative Digital Reference Service). E. Derivative Content The Internet is an enormous reservoir of archives of freely accessible, or even public domain, information. With a minimal investment, this information can be gathered into coherent, theme oriented, cheap compilations (on CD-ROMs, print, e-books or other media). F. E-Publishing The Internet is by far the world’s largest publishing platform. It incorporates FAQs (Q&A’s regarding almost every technical matter in the world), e-zines (electronic magazines), the electronic versions of print dailies and periodicals (in conjunction with on-line news and information services), reference material, e-books, monographs, articles, minutes of discussions (“threads”), conference proceedings, and much more besides. The Internet represents major advantages to publishers. Consider the electronic version of a p-zine. Publishing an e-zine promotes the sales of the printed edition, it helps sign on subscribers and it leads to the sale of advertising space. The electronic archive function (see next section) saves the need to file back issues, the physical space required to do so and the irritating search for data items. The future trend is a combined subscription to both the electronic edition (mainly for the archival value and the ability to hyperlink to additional information) and to the print one (easier to browse the current issue). The Economist is already offering free access to its electronic archives as an inducement to its print subscribers. The electronic daily presents other advantages: It allows for immediate feedback and for flowing, almost real-time, communication between writers and readers. The electronic version, therefore, acquires a gyroscopic function: a navigation instrument, always indicating deviations from the “right” course. The content can be instantly updated and breaking news incorporated in older content. Specialty hand held devices already allow for downloading and storage of vast quantities of data (up to 4000 print pages). The user gains access to libraries containing hundreds of texts, adapted to be downloaded, stored and read by the specific device. Again, a convergence of standards is to be expected in this field as well (the final contenders will probably be Adobe’s PDF against Microsoft’s MS-Reader). Currently, e-books are dichotomously treated either as: Continuation of print books (p-books) by other means, or as a whole new publishing universe. Since p-books are a more convenient medium then e-books – they will prevail in any straightforward “medium replacement” or “medium displacement” battle. In other words, if publishers will persist in the simple and straightforward conversion of p-books to e-books – then e-books are doomed. They are simply inferior and cannot offer the comfort, tactile delights, browseability and scanability of p-books. But e-books – being digital – open up a vista of hitherto neglected possibilities. These will only be enhanced and enriched by the introduction of e-paper and e-ink. Among them: Hyperlinks within the e-book and without it – to web content, reference works, etc.; Embedded instant shopping and ordering links; Divergent, user-interactive, decision driven plotlines; Interaction with other e-books (using a wireless standard) – collaborative authoring or reading groups; Interaction with other e-books – gaming and community activities; Automatically or periodically updated content; Multimedia; Database, Favourites, Annotations, and History Maintenance (archival records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more); Automatic and embedded audio conversion and translation capabilities; Full wireless piconetworking and scatternetworking capabilities. The technology is still not fully there. Wars rage in both the wireless and the e-book realms. Platforms compete. Standards clash. Gurus debate. But convergence is inevitable and with it the e-book of the future. G. The Archive Function The Internet is also the world’s biggest cemetery: tens of thousands of deadbeat sites, still accessible – the “Ghost Sites” of this electronic frontier. This, in a way, is collective memory. One of the Internet’s main functions will be to preserve and transfer knowledge through time. It is called “memory” in biology – and “archive” in library science. The history of the Internet is being documented by search engines (Google) and specialized services (Alexa) alike. 3. The Internet as a Collective Nervous System Drawing a comparison from the development of a human infant – the human race has just commenced to develop its neural system. The Internet fulfils all the functions of the Nervous System in the body and is, both functionally and structurally, pretty similar. It is decentralized, redundant (each part can serve as functional backup in case of malfunction). It hosts information which is accessible through various paths, it contains a memory function, it is multimodal (multimedia – textual, visual, audio and animation). I believe that the comparison is not superficial and that studying the functions of the brain (from infancy to adulthood) is likely to shed light on the future of the Net itself. The Net – exactly like the nervous system – provides pathways for the transport of goods and services – but also of memes and information, their processing, modeling, and integration. A. The Collective Computer Carrying the metaphor of “a collective brain” further, we would expect the processing of information to take place on the Internet, rather than inside the end-user’s hardware (the same way that information is processed in the brain, not in the eyes). Desktops will receive results and communicate with the Net to receive additional clarifications and instructions and to convey information gathered from their environment (mostly, from the user). Put differently: In future, servers will contain not only information (as they do today) – but also software applications. The user of an application will not be forced to buy it. He will not be driven into hardware-related expenditures to accommodate the ever growing size of applications. He will not find himself wasting his scarce memory and computing resources on passive storage. Instead, he will use a browser to call a central computer. This computer will contain the needed software, broken to its elements (=applets, small applications). Anytime the user wishes to use one of the functions of the application, he will siphon it off the central computer. When finished – he will “return” it. Processing speeds and response times will be such that the user will not feel at all that he is not interacting with his own software (the question of ownership will be very blurred). This technology is available and it provoked a heated debated about the future shape of the computing industry as a whole (desktops – really power packs – or network computers, a little more than dumb terminals). Access to online applications are already offered to corporate users by ASPs (Application Servi
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The Metaphors of the Net
The article The Metaphors of the Net was originally published to: www.dbazinews.com
The Metaphors of the Net
I. The Genetic Blueprint A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the "Semantic Web". The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data location services. As a sad result, most of the content is invisible and inaccessible. Moreover, the Internet manipulates strings of symbols, not logical or semantic propositions. In other words, the Net compares values but does not know the meaning of the values it thus manipulates. It is unable to interpret strings, to infer new facts, to deduce, induce, derive, or otherwise comprehend what it is doing. In short, it does not understand language. Run an ambiguous term by any search engine and these shortcomings become painfully evident. This lack of understanding of the semantic foundations of its raw material (data, information) prevent applications and databases from sharing resources and feeding each other. The Internet is discrete, not continuous. It resembles an archipelago, with users hopping from island to island in a frantic search for relevancy. Even visionaries like Berners-Lee do not contemplate an "intelligent Web". They are simply proposing to let users, content creators, and web developers assign descriptive meta-tags ("name of hotel") to fields, or to strings of symbols ("Hilton"). These meta-tags (arranged in semantic and relational "ontologies" - lists of metatags, their meanings and how they relate to each other) will be read by various applications and allow them to process the associated strings of symbols correctly (place the word "Hilton" in your address book under "hotels"). This will make information retrieval more efficient and reliable and the information retrieved is bound to be more relevant and amenable to higher level processing (statistics, the development of heuristic rules, etc.). The shift is from HTML (whose tags are concerned with visual appearances and content indexing) to languages such as the DARPA Agent Markup Language, OIL (Ontology Inference Layer or Ontology Interchange Language), or even XML (whose tags are concerned with content taxonomy, document structure, and semantics). This would bring the Internet closer to the classic library card catalogue. Even in its current, pre-semantic, hyperlink-dependent, phase, the Internet brings to mind Richard Dawkins' seminal work "The Selfish Gene" (OUP, 1976). This would be doubly true for the Semantic Web. Dawkins suggested to generalize the principle of natural selection to a law of the survival of the stable. "A stable thing is a collection of atoms which is permanent enough or common enough to deserve a name". He then proceeded to describe the emergence of "Replicators" - molecules which created copies of themselves. The Replicators that survived in the competition for scarce raw materials were characterized by high longevity, fecundity, and copying-fidelity. Replicators (now known as "genes") constructed "survival machines" (organisms) to shield them from the vagaries of an ever-harsher environment. This is very reminiscent of the Internet. The "stable things" are HTML coded web pages. They are replicators - they create copies of themselves every time their "web address" (URL) is clicked. The HTML coding of a web page can be thought of as "genetic material". It contains all the information needed to reproduce the page. And, exactly as in nature, the higher the longevity, fecundity (measured in links to the web page from other web sites), and copying-fidelity of the HTML code - the higher its chances to survive (as a web page). Replicator molecules (DNA) and replicator HTML have one thing in common - they are both packaged information. In the appropriate context (the right biochemical "soup" in the case of DNA, the right software application in the case of HTML code) - this information generates a "survival machine" (organism, or a web page). The Semantic Web will only increase the longevity, fecundity, and copying-fidelity or the underlying code (in this case, OIL or XML instead of HTML). By facilitating many more interactions with many other web pages and databases - the underlying "replicator" code will ensure the "survival" of "its" web page (=its survival machine). In this analogy, the web page's "DNA" (its OIL or XML code) contains "single genes" (semantic meta-tags). The whole process of life is the unfolding of a kind of Semantic Web. In a prophetic paragraph, Dawkins described the Internet: "The first thing to grasp about a modern replicator is that it is highly gregarious. A survival machine is a vehicle containing not just one gene but many thousands. The manufacture of a body is a cooperative venture of such intricacy that it is almost impossible to disentangle the contribution of one gene from that of another. A given gene will have many different effects on quite different parts of the body. A given part of the body will be influenced by many genes and the effect of any one gene depends on interaction with many others...In terms of the analogy, any given page of the plans makes reference to many different parts of the building; and each page makes sense only in terms of cross-reference to numerous other pages." What Dawkins neglected in his important work is the concept of the Network. People congregate in cities, mate, and reproduce, thus providing genes with new "survival machines". But Dawkins himself suggested that the new Replicator is the "meme" - an idea, belief, technique, technology, work of art, or bit of information. Memes use human brains as "survival machines" and they hop from brain to brain and across time and space ("communications") in the process of cultural (as distinct from biological) evolution. The Internet is a latter day meme-hopping playground. But, more importantly, it is a Network. Genes move from one container to another through a linear, serial, tedious process which involves prolonged periods of one on one gene shuffling ("sex") and gestation. Memes use networks. Their propagation is, therefore, parallel, fast, and all-pervasive. The Internet is a manifestation of the growing predominance of memes over genes. And the Semantic Web may be to the Internet what Artificial Intelligence is to classic computing. We may be on the threshold of a self-aware Web. 2. The Internet as a Chaotic Library A. The Problem of Cataloguing The Internet is an assortment of billions of pages which contain information. Some of them are visible and others are generated from hidden databases by users' requests ("Invisible Internet"). The Internet exhibits no discernible order, classification, or categorization. Amazingly, as opposed to "classical" libraries, no one has yet invented a (sorely needed) Internet cataloguing standard (remember Dewey?). Some sites indeed apply the Dewey Decimal System to their contents (Suite101). Others default to a directory structure (Open Directory, Yahoo!, Look Smart and others). Had such a standard existed (an agreed upon numerical cataloguing method) - each site could have self-classified. Sites would have an interest to do so to increase their visibility. This, naturally, would have eliminated the need for today's clunky, incomplete and (highly) inefficient search engines. Thus, a site whose number starts with 900 will be immediately identified as dealing with history and multiple classification will be encouraged to allow finer cross-sections to emerge. An example of such an emerging technology of "self classification" and "self-publication" (though limited to scholarly resources) is the "Academic Resource Channel" by Scindex. Moreover, users will not be required to remember reams of numbers. Future browsers will be akin to catalogues, very much like the applications used in modern day libraries. Compare this utopia to the current dystopy. Users struggle with mounds of irrelevant material to finally reach a partial and disappointing destination. At the same time, there likely are web sites which exactly match the poor user's needs. Yet, what currently determines the chances of a happy encounter between user and content - are the whims of the specific search engine used and things like meta-tags, headlines, a fee paid, or the right opening sentences. B. Screen vs. Page The computer screen, because of physical limitations (size, the fact that it has to be scrolled) fails to effectively compete with the printed page. The latter is still the most ingenious medium yet invented for the storage and release of textual information. Granted: a computer screen is better at highlighting discrete units of information. So, these differing capacities draw the battle lines: structures (printed pages) versus units (screen), the continuous and easily reversible (print) versus the discrete (screen). The solution lies in finding an efficient way to translate computer screens to printed matter. It is hard to believe, but no such thing exists. Computer screens are still hostile to off-line printing. In other words: if a user copies information from the Internet to his word processor (or vice versa, for that matter) - he ends up with a fragmented, garbage-filled and non-aesthetic document. Very few site developers try to do something about it - even fewer succeed. C. Dynamic vs. Static Interactions One of the biggest mistakes of content suppliers is that they do not provide a "static-dynamic interaction". Internet-based content can now easily interact with other media (e.g., CD-ROMs) and with non-PC platforms (PDA's, mobile phones). Examples abound: A CD-ROM shopping catalogue interacts with a Web site to allow the user to order a product. The catalogue could also be updated through the site (as is the practice with CD-ROM encyclopedias). The advantages of the CD-ROM are clear: very fast access time (dozens of times faster than the access to a Web site using a dial up connection) and a data storage capacity hundreds of times bigger than the average Web page. Another example: A PDA plug-in disposable chip containing hundreds of advertisements or a "yellow pages". The consumer selects the ad or entry that she wants to see and connects to the Internet to view a relevant video. She could then also have an interactive chat (or a conference) with a salesperson, receive information about the company, about the ad, about the advertising agency which created the ad - and so on. CD-ROM based encyclopedias (such as the Britannica, or the Encarta) already contain hyperlinks which carry the user to sites selected by an Editorial Board. Note CD-ROMs are probably a doomed medium. Storage capacity continually increases exponentially and, within a year, desktops with 80 Gb hard disks will be a common sight. Moreover, the much heralded Network Computer - the stripped down version of the personal computer - will put at the disposal of the average user terabytes in storage capacity and the processing power of a supercomputer. What separates computer users from this utopia is the communication bandwidth. With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems coupled with advanced compression standards - video (on demand), audio and data will be available speedily and plentifully. The CD-ROM, on the other hand, is not mobile. It requires installation and the utilization of sophisticated hardware and software. This is no user friendly push technology. It is nerd-oriented. As a result, CD-ROMs are not an immediate medium. There is a long time lapse between the moment of purchase and the moment the user accesses the data. Compare this to a book or a magazine. Data in these oldest of media is instantly available to the user and they allow for easy and accurate "back" and "forward" functions. Perhaps the biggest mistake of CD-ROM manufacturers has been their inability to offer an integrated hardware and software package. CD-ROMs are not compact. A Walkman is a compact hardware-cum-software package. It is easily transportable, it is thin, it contains numerous, user-friendly, sophisticated functions, it provides immediate access to data. So does the discman, or the MP3-man, or the new generation of e-books (e.g., E-Ink's). This cannot be said about the CD-ROM. By tying its future to the obsolete concept of stand-alone, expensive, inefficient and technologically unreliable personal computers - CD-ROMs have sentenced themselves to oblivion (with the possible exception of reference material). D. Online Reference A visit to the on-line Encyclopaedia Britannica demonstrates some of the tremendous, mind boggling possibilities of online reference - as well as some of the obstacles. Each entry in this mammoth work of reference is hyperlinked to relevant Web sites. The sites are carefully screened. Links are available to data in various forms, including audio and video. Everything can be copied to the hard disk or to a R/W CD. This is a new conception of a knowledge centre - not just a heap of material. The content is modular and continuously enriched. It can be linked to a voice Q&A centre. Queries by subscribers can be answered by e-mail, by fax, posted on the site, hard copies can be sent by post. This "Trivial Pursuit" or "homework" service could be very popular - there is considerable appetite for "Just in Time Information". The Library of Congress - together with a few other libraries - is in the process of making just such a service available to the public (CDRS - Collaborative Digital Reference Service). E. Derivative Content The Internet is an enormous reservoir of archives of freely accessible, or even public domain, information. With a minimal investment, this information can be gathered into coherent, theme oriented, cheap compilations (on CD-ROMs, print, e-books or other media). F. E-Publishing The Internet is by far the world's largest publishing platform. It incorporates FAQs (Q&A's regarding almost every technical matter in the world), e-zines (electronic magazines), the electronic versions of print dailies and periodicals (in conjunction with on-line news and information services), reference material, e-books, monographs, articles, minutes of discussions ("threads"), conference proceedings, and much more besides. The Internet represents major advantages to publishers. Consider the electronic version of a p-zine. Publishing an e-zine promotes the sales of the printed edition, it helps sign on subscribers and it leads to the sale of advertising space. The electronic archive function (see next section) saves the need to file back issues, the physical space required to do so and the irritating search for data items. The future trend is a combined subscription to both the electronic edition (mainly for the archival value and the ability to hyperlink to additional information) and to the print one (easier to browse the current issue). The Economist is already offering free access to its electronic archives as an inducement to its print subscribers. The electronic daily presents other advantages: It allows for immediate feedback and for flowing, almost real-time, communication between writers and readers. The electronic version, therefore, acquires a gyroscopic function: a navigation instrument, always indicating deviations from the "right" course. The content can be instantly updated and breaking news incorporated in older content. Specialty hand held devices already allow for downloading and storage of vast quantities of data (up to 4000 print pages). The user gains access to libraries containing hundreds of texts, adapted to be downloaded, stored and read by the specific device. Again, a convergence of standards is to be expected in this field as well (the final contenders will probably be Adobe's PDF against Microsoft's MS-Reader). Currently, e-books are dichotomously treated either as: Continuation of print books (p-books) by other means, or as a whole new publishing universe. Since p-books are a more convenient medium then e-books - they will prevail in any straightforward "medium replacement" or "medium displacement" battle. In other words, if publishers will persist in the simple and straightforward conversion of p-books to e-books - then e-books are doomed. They are simply inferior and cannot offer the comfort, tactile delights, browseability and scanability of p-books. But e-books - being digital - open up a vista of hitherto neglected possibilities. These will only be enhanced and enriched by the introduction of e-paper and e-ink. Among them: Hyperlinks within the e-book and without it - to web content, reference works, etc.; Embedded instant shopping and ordering links; Divergent, user-interactive, decision driven plotlines; Interaction with other e-books (using a wireless standard) - collaborative authoring or reading groups; Interaction with other e-books - gaming and community activities; Automatically or periodically updated content; Multimedia; Database, Favourites, Annotations, and History Maintenance (archival records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more); Automatic and embedded audio conversion and translation capabilities; Full wireless piconetworking and scatternetworking capabilities. The technology is still not fully there. Wars rage in both the wireless and the e-book realms. Platforms compete. Standards clash. Gurus debate. But convergence is inevitable and with it the e-book of the future. G. The Archive Function The Internet is also the world's biggest cemetery: tens of thousands of deadbeat sites, still accessible - the "Ghost Sites" of this electronic frontier. This, in a way, is collective memory. One of the Internet's main functions will be to preserve and transfer knowledge through time. It is called "memory" in biology - and "archive" in library science. The history of the Internet is being documented by search engines (Google) and specialized services (Alexa) alike. 3. The Internet as a Collective Nervous System Drawing a comparison from the development of a human infant - the human race has just commenced to develop its neural system. The Internet fulfils all the functions of the Nervous System in the body and is, both functionally and structurally, pretty similar. It is decentralized, redundant (each part can serve as functional backup in case of malfunction). It hosts information which is accessible through various paths, it contains a memory function, it is multimodal (multimedia - textual, visual, audio and animation). I believe that the comparison is not superficial and that studying the functions of the brain (from infancy to adulthood) is likely to shed light on the future of the Net itself. The Net - exactly like the nervous system - provides pathways for the transport of goods and services - but also of memes and information, their processing, modeling, and integration. A. The Collective Computer Carrying the metaphor of "a collective brain" further, we would expect the processing of information to take place on the Internet, rather than inside the end-user’s hardware (the same way that information is processed in the brain, not in the eyes). Desktops will receive results and communicate with the Net to receive additional clarifications and instructions and to convey information gathered from their environment (mostly, from the user). Put differently: In future, servers will contain not only information (as they do today) - but also software applications. The user of an application will not be forced to buy it. He will not be driven into hardware-related expenditures to accommodate the ever growing size of applications. He will not find himself wasting his scarce memory and computing resources on passive storage. Instead, he will use a browser to call a central computer. This computer will contain the needed software, broken to its elements (=applets, small applications). Anytime the user wishes to use one of the functions of the application, he will siphon it off the central computer. When finished - he will "return" it. Processing speeds and response times will be such that the user will not feel at all that he is not interacting with his own software (the question of ownership will be very blurred). This technology is available and it provoked a heated debated about the future shape of the computing industry as a whole (desktops - really power packs - or network computers, a little more than dumb terminals). Access to online applications are already offered to corporate users by ASPs (Application Service Providers). In the last few years, scientists have harnessed the combined power of online PC's to perform astounding feats of distributed parallel processing. Millions of PCs connected to the net co-process signals from outer space, meteorological data, and solve complex equations. This is a prime example of a collective brain in action. B. The Intranet - a Logical Extension of the Collective Computer LANs (Local Area Networks) are no longer a rarity in corporate offices. WANs (wide Area Networks) are used to connect geographically dispersed organs of the same legal entity (branches of a bank, daughter companies of a conglomerate, a sales force). Many LANs and WANs are going wireless. The wireless intranet/extranet and LANs are the wave of the future. They will gradually eliminate their fixed line counterparts. The Internet offers equal, platform-independent, location-independent and time of day - independent access to corporate memory and nervous system. Sophisticated firewall security applications protect the privacy and confidentiality of the intranet from all but the most determined and savvy crackers. The Intranet is an inter-organizational communication network, constructed on the platform of the Internet and it, therefore, enjoys all its advantages. The extranet is open to clients and suppliers as well. The company's server can be accessed by anyone authorized, from anywhere, at any time (with local - rather than international - communication costs). The user can leave messages (internal e-mail or v-mail), access information - proprietary or public - from it, and participate in "virtual teamwork" (see next chapter). The development of measures to safeguard server routed inter-organizational communication (firewalls) is the solution to one of two obstacles to the institutionalization of Intranets. The second problem is the limited bandwidth which does not permit the efficient transfer of audio (not to mention video). It is difficult to conduct video conferencing through the Internet. Even the voices of discussants who use internet phones (IP telephony) come out (though very slightly) distorted. All this did not prevent 95% of the Fortune 1000 from installing intranet. 82% of the rest intend to install one by the end of this year. Medium to big size American firms have 50-100 intranet terminals per every internet one. One of the greatest advantages of the intranet is the ability to transfer documents between the various parts of an organization. Consider Visa: it pushed 2 million documents per day internally in 1996. An organization equipped with an intranet can (while protected by firewalls) give its clients or suppliers access to non-classified correspondence, or inventory systems. Many B2B exchanges and industry-specific purchasing management systems are based on extranets. C. The Transport of Information - Mail and Chat The Internet (its e-mail function) is eroding traditional mail. 90% of customers with on-line access use e-mail from time to time and 60% work with it regularly. More than 2 billion messages traverse the internet daily. E-mail applications are available as freeware and are included in all browsers. Thus, the Internet has completely assimilated what used to be a separate service, to the extent that many people make the mistake of thinking that e-mail is a feature of the Internet. The internet will do to phone calls what it has done to mail. Already there are applications (Intel's, Vocaltec's, Net2Phone) which enable the user to conduct a phone conversation through his computer. The voice quality has improved. The discussants can cut into each others words, argue and listen to tonal nuances. Today, the parties (two or more) engaging in the conversation must possess the same software and the same (computer) hardware. In the very near future, computer-to-regular phone applications will eliminate this requirement. And, again, simultaneous multi-modality: the user can talk over the phone, see his party, send e-mail, receive messages and transfer documents - without obstructing the flow of the conversation. The cost of transferring voice will become so negligible that free voice traffic is conceivable in 3-5 years. Data traffic will overtake voice traffic by a wide margin. The next phase will probably involve virtual reality. Each of the parties will be represented by an "avatar", a 3-D figurine generated by the application (or the user's likeness mapped and superimposed on the the avatar). These figurines will be multi-dimensional: they will possess their own communication patterns, special habits, history, preferences - in short: their own "personality". Thus, they will be able to maintain an "identity" and a consistent pattern of communication which they will develop over time. Such a figure could host a site, accept, welcome and guide visitors, all the time bearing their preferences in its electronic "mind". It could narrate the news, like the digital anchor "Ananova" does. Visiting sites in the future is bound to be a much more pleasant affair. D. The Transport of Value - E-cash In 1996, four corporate giants (Visa, MasterCard, Netscape and Microsoft) agreed on a standard for effecting secure payments through the Internet: SET. Internet commerce is supposed to mushroom to $25 billion by 2003. Site owners will be able to collect rent from passing visitors - or fees for services provided within the site. Amazon instituted an honour system to collect donations from visitors. PayPal provides millions of users with cash substitutes. Gradually, the Internet will compete with central banks and banking systems in money creation and transfer. E. The Transport of Interactions - The Virtual Organization The Internet allows for simultaneous communication and the efficient transfer of multimedia (video included) files between an unlimited number of users. This opens up a vista of mind boggling opportunities which are the real core of the Internet revolution: the virtual collaborative ("Follow the Sun") modes. Examples: A group of musicians is able to compose music or play it - while spatially and temporally separated; Advertising agencies are able to co-produce ad campaigns in a real time interaction; Cinema and TV films are produced from disparate geographical spots through the teamwork of people who never meet, except through the Net. These examples illustrate the concept of the "virtual community". Space and time will no longer hinder team collaboration, be it scientific, artistic, cultural, or an ad hoc arrangement for the provision of a service (a virtual law firm, or accounting office, or a virtual consultancy network). The intranet can also be thought of as a "virtual organization", or a "virtual business". The virtual mall and the virtual catalogue are prime examples of spatial and temporal liberation. In 1998, there were well over 300 active virtual malls on the Internet. In 2000, they were frequented by 46 million shoppers, who shopped in them for goods and services. The virtual mall is an Internet "space" (pages) wherein "shops" are located. These shops offer their wares using visual, audio and textual means. The visitor passes through a virtual "gate" or storefront and examines the merchandise on offer, until he reaches a buying decision. Then he engages in a feedback process: he pays (with a credit card), buys the product, and waits for it to arrive by mail (or downloads it). The manufacturers of digital products (intellectual property such as e-books or software) have begun selling their merchandise on-line, as file downloads. Yet, slow communications speeds, competing file formats and reader standards, and limited bandwidth - constrain the growth potential of this mode of sale. Once resolved - intellectual property will be sold directly from the Net, on-line. Until such time, the mediation of the Post Office is still required. As long as this is the state of the art, the virtual mall is nothing but a glorified computerized mail catalogue or Buying Channel, the only difference being the exceptionally varied inventory. Websites which started as "specialty stores" are fast transforming themselves into multi-purpose virtual malls. Amazon.com, for instance, has bought into a virtual pharmacy and into other virtual businesses. It is now selling music, video, electronics and many other products. It started as a bookstore. This contrasts with a much more creative idea: the virtual catalogue. It is a form of narrowcasting (as opposed to broadcasting): a surgically accurate targeting of potential consumer audiences. Each group of profiled consumers (no matter how small) is fitted with their own - digitally generated - catalogue. This is updated daily: the variety of wares on offer (adjusted to reflect inventory levels, consumer preferences, and goods in transit) - and prices (sales, discounts, package deals) change in real time. Amazon has incorporated many of these features on its web site. The user enters its web site and there delineates his consumption profile and his preferences. A customized catalogue is immediately generated for him including specific recommendations. The history of his purchases, preferences and responses to feedback questionnaires is accumulated in a database. This intellectual property may well be Amazon's main asset. There is no technological obstacles to implementing this vision today - only administrative and legal (patent) ones. Big brick and mortar retail stores are not up to processing the flood of data expected to result. They also remain highly sceptical regarding the feasibility of the new medium. And privacy issues prevent data mining or the effective collection and usage of personal data (remember the case of Amazon's "Readers' Circles"). The virtual catalogue is a private case of a new internet off-shoot: the "smart (shopping) agents". These are AI applications with "long memories". They draw detailed profiles of consumers and users and then suggest purchases and refer to the appropriate sites, catalogues, or virtual malls. They also provide price comparisons and the new generation cannot be blocked or fooled by using differing product categories. In the future, these agents will cover also brick and mortar retail chains and, in conjunction with wireless, location-specific services, issue a map of the branch or store closest to an address specified by the user (the default being his residence), or yielded by his GPS enabled wireless mobile or PDA. This technology can be seen in action in a few music sites on the web and is likely to be dominant with wireless internet appliances. The owner of an internet enabled (third generation) mobile phone is likely to be the target of geographically-specific marketing campaigns, ads and special offers pertaining to his current location (as reported by his GPS - satellite Geographic Positioning System). F. The Transport of Information - Internet News Internet news are advantaged. They are frequently and dynamically updated (unlike static print news) and are always accessible (similar to print news), immediate and fresh. The future will witness a form of interactive news. A special "corner" in the news Web site will accommodate "breaking news" posted by members of the the public (or corporate press releases). This will provide readers with a glimpse into the making of the news, the raw material news are made of. The same technology will be applied to interactive TVs. Content will be downloaded from the internet and displayed as an overlay on the TV screen or in a box in it. The contents downloaded will be directly connected to the TV programming. Thus, the biography and track record of a football player will be displayed during a football match and the history of a country when it gets news coverage. 4. Terra Internetica - Internet, an Unknown Continent Laymen and experts alike talk about "sites" and "advertising space". Yet, the Internet was never compared to a new continent whose surface is infinite. The Internet has its own real estate developers and construction companies. The real life equivalents derive their profits from the scarcity of the resource that they exploit - the Internet counterparts derive their profits from the tenants (content producers and distributors, e-tailers, and others). Entrepreneurs bought "Internet Space" (pages, domain names, portals) and leveraged their acquisition commercially by: Renting space out; Constructing infrastructure on their property and selling it; Providing an intelligent gateway, entry point (portal) to the rest of the internet; Selling advertising space which subsidizes the tenants (Yahoo!-Geocities, Tripod and others); Cybersquatting (purchasing specific domain names identical to brand names in the "real" world) and then selling the domain name to an interested party. Internet Space can be easily purchased or created. The investment is low and getting lower with the introduction of competition in the field of domain registration services and the increase in the number of top domains. Then, infrastructure can be erected - for a shopping mall, for free home pages, for a portal, or for another purpose. It is precisely this infrastructure that the developer can later sell, lease, franchise, or rent out. But this real estate bubble was the culmination of a long and tortuous process. At the beginning, only members of the fringes and the avant-garde (inventors, risk assuming entrepreneurs, gamblers) invest in a new invention. No one knows to say what are the optimal uses of the invention (in other words, what is its future). Many - mostly members of the scientific and business elites - argue that there is no real need for the invention and that it substitutes a new and untried way for old and tried modes of doing the same things (so why assume the risk of investing in the unknown and the untried?). Moreover, these criticisms are usually well-founded. To start with, there is, indeed, no need for the new medium. A new medium invents itself - and the need for it. It also generates its own market to satisfy this newly found need. Two prime examples of this self-recursive process are the personal computer and the compact disc. When the PC was invented, its uses were completely unclear. Its performance was lacking, its abilities limited, it was unbearably user unfriendly. It suffered from faulty design, was absent any user comfort and ease of use and required considerable professional knowledge to operate. The worst part was that this knowledge was exclusive to the new invention (not portable). It reduced labour mobility and limited one's professional horizons. There were many gripes among workers assigned to tame the new beast. Managers regarded it at best as a nuisance. The PC was thought of, at the beginning, as a sophisticated gaming machine, an electronic baby-sitter. It included a keyboard, so it was thought of in terms of a glorified typewriter or spreadsheet. It was used mainly as a word processor (and the outlay justified solely on these grounds). The spreadsheet was the first real PC application and it demonstrated the advantages inherent to this new machine (mainly flexibility and speed). Still, it was more of the same. A speedier sliding ruler. After all, said the unconvinced, what was the difference between this and a hand held calculator (some of them already had computing, memory and programming features)? The PC was recognized as a medium only 30 years after it was invented with the introduction of multimedia software. All this time, the computer continued to spin off markets and secondary markets, needs and professional specialties. The talk as always was centred on how to improve on existing markets and solutions. The Internet is the computer's first important application. Hitherto the computer was only quantitatively different to other computing or gaming devices. Multimedia and the Internet have made it qualitatively superior, sui generis, unique. Part of the problem was that the Internet was invented, is maintained and is operated by computer professionals. For decades these people have been conditioned to think in Olympic terms: faster, stronger, higher - not in terms of the new, the unprecedented, or the non-existent. Engineers are trained to improve - seldom to invent. With few exceptions, its creators stumbled across the Internet - it invented itself despite them. Computer professionals (hardware and software experts alike) - are linear thinkers. The Internet is non linear and modular. It is still the age of hackers. There is still a lot to be done in improving technological prowess and powers. But their control of the contents is waning and they are being gradually replaced by communicators, creative people, advertising executives, psychologists, venture capitalists, and the totally unpredictable masses who flock to flaunt their home pages and graphomania. These all are attuned to the user, his mental needs and his information and entertainment preferences. The compact disc is a different tale. It was intentionally invented to improve upon an existing technology (basically, Edison’s Gramophone). Market-wise, this was a major gamble. The improvement was, at first, debatable (many said that the sound quality of the first generation of compact discs was inferior to that of its contemporaneous record players). Consumers had to be convinced to change both software and hardware and to dish out thousands of dollars just to listen to what the manufacturers claimed was more a authentically reproduced sound. A better argument was the longer life of the software (though when contrasted with the limited life expectancy of the consumer, some of the first sales pitches sounded absolutely morbid). The computer suffered from unclear positioning. The compact disc was very clear as to its main functions - but had a rough time convincing the consumers that it was needed. Every medium is first controlled by the technical people. Gutenberg was a printer - not a publisher. Yet, he is the world's most famous publisher. The technical cadre is joined by dubious or small-scale entrepreneurs and, together, they establish ventures with no clear vision, market-oriented thinking, or orderly plan of action. The legislator is also dumbfounded and does not grasp what is happening - thus, there is no legislation to regulate the use of the medium. Witness the initial confusion concerning copyrighted vs. licenced software, e-books, and the copyrights of ROM embedded software. Abuse or under-utilization of resources grow. The sale of radio frequencies to the first cellular phone operators in the West - a situation which repeats itself in Eastern and Central Europe nowadays - is an example. But then more complex transactions - exactly as in real estate in "real life" - begin to emerge. The Internet is likely to converge with "real life". It is likely to be dominated by brick and mortar entities which are likely to import their business methods and management. As its eccentric past (the dot.com boom and the dot.bomb bust) recedes - a sustainable and profitable future awaits it.
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The Metaphors of the Net
The article The Metaphors of the Net was originally seen on: Aio Guide
The Metaphors of the Net
I. The Genetic Blueprint A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the "Semantic Web". The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data location services. As a sad result, most of the content is invisible and inaccessible. Moreover, the Internet manipulates strings of symbols, not logical or semantic propositions. In other words, the Net compares values but does not know the meaning of the values it thus manipulates. It is unable to interpret strings, to infer new facts, to deduce, induce, derive, or otherwise comprehend what it is doing. In short, it does not understand language. Run an ambiguous term by any search engine and these shortcomings become painfully evident. This lack of understanding of the semantic foundations of its raw material (data, information) prevent applications and databases from sharing resources and feeding each other. The Internet is discrete, not continuous. It resembles an archipelago, with users hopping from island to island in a frantic search for relevancy. Even visionaries like Berners-Lee do not contemplate an "intelligent Web". They are simply proposing to let users, content creators, and web developers assign descriptive meta-tags ("name of hotel") to fields, or to strings of symbols ("Hilton"). These meta-tags (arranged in semantic and relational "ontologies" - lists of metatags, their meanings and how they relate to each other) will be read by various applications and allow them to process the associated strings of symbols correctly (place the word "Hilton" in your address book under "hotels"). This will make information retrieval more efficient and reliable and the information retrieved is bound to be more relevant and amenable to higher level processing (statistics, the development of heuristic rules, etc.). The shift is from HTML (whose tags are concerned with visual appearances and content indexing) to languages such as the DARPA Agent Markup Language, OIL (Ontology Inference Layer or Ontology Interchange Language), or even XML (whose tags are concerned with content taxonomy, document structure, and semantics). This would bring the Internet closer to the classic library card catalogue. Even in its current, pre-semantic, hyperlink-dependent, phase, the Internet brings to mind Richard Dawkins' seminal work "The Selfish Gene" (OUP, 1976). This would be doubly true for the Semantic Web. Dawkins suggested to generalize the principle of natural selection to a law of the survival of the stable. "A stable thing is a collection of atoms which is permanent enough or common enough to deserve a name". He then proceeded to describe the emergence of "Replicators" - molecules which created copies of themselves. The Replicators that survived in the competition for scarce raw materials were characterized by high longevity, fecundity, and copying-fidelity. Replicators (now known as "genes") constructed "survival machines" (organisms) to shield them from the vagaries of an ever-harsher environment. This is very reminiscent of the Internet. The "stable things" are HTML coded web pages. They are replicators - they create copies of themselves every time their "web address" (URL) is clicked. The HTML coding of a web page can be thought of as "genetic material". It contains all the information needed to reproduce the page. And, exactly as in nature, the higher the longevity, fecundity (measured in links to the web page from other web sites), and copying-fidelity of the HTML code - the higher its chances to survive (as a web page). Replicator molecules (DNA) and replicator HTML have one thing in common - they are both packaged information. In the appropriate context (the right biochemical "soup" in the case of DNA, the right software application in the case of HTML code) - this information generates a "survival machine" (organism, or a web page). The Semantic Web will only increase the longevity, fecundity, and copying-fidelity or the underlying code (in this case, OIL or XML instead of HTML). By facilitating many more interactions with many other web pages and databases - the underlying "replicator" code will ensure the "survival" of "its" web page (=its survival machine). In this analogy, the web page's "DNA" (its OIL or XML code) contains "single genes" (semantic meta-tags). The whole process of life is the unfolding of a kind of Semantic Web. In a prophetic paragraph, Dawkins described the Internet: "The first thing to grasp about a modern replicator is that it is highly gregarious. A survival machine is a vehicle containing not just one gene but many thousands. The manufacture of a body is a cooperative venture of such intricacy that it is almost impossible to disentangle the contribution of one gene from that of another. A given gene will have many different effects on quite different parts of the body. A given part of the body will be influenced by many genes and the effect of any one gene depends on interaction with many others...In terms of the analogy, any given page of the plans makes reference to many different parts of the building; and each page makes sense only in terms of cross-reference to numerous other pages." What Dawkins neglected in his important work is the concept of the Network. People congregate in cities, mate, and reproduce, thus providing genes with new "survival machines". But Dawkins himself suggested that the new Replicator is the "meme" - an idea, belief, technique, technology, work of art, or bit of information. Memes use human brains as "survival machines" and they hop from brain to brain and across time and space ("communications") in the process of cultural (as distinct from biological) evolution. The Internet is a latter day meme-hopping playground. But, more importantly, it is a Network. Genes move from one container to another through a linear, serial, tedious process which involves prolonged periods of one on one gene shuffling ("sex") and gestation. Memes use networks. Their propagation is, therefore, parallel, fast, and all-pervasive. The Internet is a manifestation of the growing predominance of memes over genes. And the Semantic Web may be to the Internet what Artificial Intelligence is to classic computing. We may be on the threshold of a self-aware Web. 2. The Internet as a Chaotic Library A. The Problem of Cataloguing The Internet is an assortment of billions of pages which contain information. Some of them are visible and others are generated from hidden databases by users' requests ("Invisible Internet"). The Internet exhibits no discernible order, classification, or categorization. Amazingly, as opposed to "classical" libraries, no one has yet invented a (sorely needed) Internet cataloguing standard (remember Dewey?). Some sites indeed apply the Dewey Decimal System to their contents (Suite101). Others default to a directory structure (Open Directory, Yahoo!, Look Smart and others). Had such a standard existed (an agreed upon numerical cataloguing method) - each site could have self-classified. Sites would have an interest to do so to increase their visibility. This, naturally, would have eliminated the need for today's clunky, incomplete and (highly) inefficient search engines. Thus, a site whose number starts with 900 will be immediately identified as dealing with history and multiple classification will be encouraged to allow finer cross-sections to emerge. An example of such an emerging technology of "self classification" and "self-publication" (though limited to scholarly resources) is the "Academic Resource Channel" by Scindex. Moreover, users will not be required to remember reams of numbers. Future browsers will be akin to catalogues, very much like the applications used in modern day libraries. Compare this utopia to the current dystopy. Users struggle with mounds of irrelevant material to finally reach a partial and disappointing destination. At the same time, there likely are web sites which exactly match the poor user's needs. Yet, what currently determines the chances of a happy encounter between user and content - are the whims of the specific search engine used and things like meta-tags, headlines, a fee paid, or the right opening sentences. B. Screen vs. Page The computer screen, because of physical limitations (size, the fact that it has to be scrolled) fails to effectively compete with the printed page. The latter is still the most ingenious medium yet invented for the storage and release of textual information. Granted: a computer screen is better at highlighting discrete units of information. So, these differing capacities draw the battle lines: structures (printed pages) versus units (screen), the continuous and easily reversible (print) versus the discrete (screen). The solution lies in finding an efficient way to translate computer screens to printed matter. It is hard to believe, but no such thing exists. Computer screens are still hostile to off-line printing. In other words: if a user copies information from the Internet to his word processor (or vice versa, for that matter) - he ends up with a fragmented, garbage-filled and non-aesthetic document. Very few site developers try to do something about it - even fewer succeed. C. Dynamic vs. Static Interactions One of the biggest mistakes of content suppliers is that they do not provide a "static-dynamic interaction". Internet-based content can now easily interact with other media (e.g., CD-ROMs) and with non-PC platforms (PDA's, mobile phones). Examples abound: A CD-ROM shopping catalogue interacts with a Web site to allow the user to order a product. The catalogue could also be updated through the site (as is the practice with CD-ROM encyclopedias). The advantages of the CD-ROM are clear: very fast access time (dozens of times faster than the access to a Web site using a dial up connection) and a data storage capacity hundreds of times bigger than the average Web page. Another example: A PDA plug-in disposable chip containing hundreds of advertisements or a "yellow pages". The consumer selects the ad or entry that she wants to see and connects to the Internet to view a relevant video. She could then also have an interactive chat (or a conference) with a salesperson, receive information about the company, about the ad, about the advertising agency which created the ad - and so on. CD-ROM based encyclopedias (such as the Britannica, or the Encarta) already contain hyperlinks which carry the user to sites selected by an Editorial Board. Note CD-ROMs are probably a doomed medium. Storage capacity continually increases exponentially and, within a year, desktops with 80 Gb hard disks will be a common sight. Moreover, the much heralded Network Computer - the stripped down version of the personal computer - will put at the disposal of the average user terabytes in storage capacity and the processing power of a supercomputer. What separates computer users from this utopia is the communication bandwidth. With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems coupled with advanced compression standards - video (on demand), audio and data will be available speedily and plentifully. The CD-ROM, on the other hand, is not mobile. It requires installation and the utilization of sophisticated hardware and software. This is no user friendly push technology. It is nerd-oriented. As a result, CD-ROMs are not an immediate medium. There is a long time lapse between the moment of purchase and the moment the user accesses the data. Compare this to a book or a magazine. Data in these oldest of media is instantly available to the user and they allow for easy and accurate "back" and "forward" functions. Perhaps the biggest mistake of CD-ROM manufacturers has been their inability to offer an integrated hardware and software package. CD-ROMs are not compact. A Walkman is a compact hardware-cum-software package. It is easily transportable, it is thin, it contains numerous, user-friendly, sophisticated functions, it provides immediate access to data. So does the discman, or the MP3-man, or the new generation of e-books (e.g., E-Ink's). This cannot be said about the CD-ROM. By tying its future to the obsolete concept of stand-alone, expensive, inefficient and technologically unreliable personal computers - CD-ROMs have sentenced themselves to oblivion (with the possible exception of reference material). D. Online Reference A visit to the on-line Encyclopaedia Britannica demonstrates some of the tremendous, mind boggling possibilities of online reference - as well as some of the obstacles. Each entry in this mammoth work of reference is hyperlinked to relevant Web sites. The sites are carefully screened. Links are available to data in various forms, including audio and video. Everything can be copied to the hard disk or to a R/W CD. This is a new conception of a knowledge centre - not just a heap of material. The content is modular and continuously enriched. It can be linked to a voice Q&A centre. Queries by subscribers can be answered by e-mail, by fax, posted on the site, hard copies can be sent by post. This "Trivial Pursuit" or "homework" service could be very popular - there is considerable appetite for "Just in Time Information". The Library of Congress - together with a few other libraries - is in the process of making just such a service available to the public (CDRS - Collaborative Digital Reference Service). E. Derivative Content The Internet is an enormous reservoir of archives of freely accessible, or even public domain, information. With a minimal investment, this information can be gathered into coherent, theme oriented, cheap compilations (on CD-ROMs, print, e-books or other media). F. E-Publishing The Internet is by far the world's largest publishing platform. It incorporates FAQs (Q&A's regarding almost every technical matter in the world), e-zines (electronic magazines), the electronic versions of print dailies and periodicals (in conjunction with on-line news and information services), reference material, e-books, monographs, articles, minutes of discussions ("threads"), conference proceedings, and much more besides. The Internet represents major advantages to publishers. Consider the electronic version of a p-zine. Publishing an e-zine promotes the sales of the printed edition, it helps sign on subscribers and it leads to the sale of advertising space. The electronic archive function (see next section) saves the need to file back issues, the physical space required to do so and the irritating search for data items. The future trend is a combined subscription to both the electronic edition (mainly for the archival value and the ability to hyperlink to additional information) and to the print one (easier to browse the current issue). The Economist is already offering free access to its electronic archives as an inducement to its print subscribers. The electronic daily presents other advantages: It allows for immediate feedback and for flowing, almost real-time, communication between writers and readers. The electronic version, therefore, acquires a gyroscopic function: a navigation instrument, always indicating deviations from the "right" course. The content can be instantly updated and breaking news incorporated in older content. Specialty hand held devices already allow for downloading and storage of vast quantities of data (up to 4000 print pages). The user gains access to libraries containing hundreds of texts, adapted to be downloaded, stored and read by the specific device. Again, a convergence of standards is to be expected in this field as well (the final contenders will probably be Adobe's PDF against Microsoft's MS-Reader). Currently, e-books are dichotomously treated either as: Continuation of print books (p-books) by other means, or as a whole new publishing universe. Since p-books are a more convenient medium then e-books - they will prevail in any straightforward "medium replacement" or "medium displacement" battle. In other words, if publishers will persist in the simple and straightforward conversion of p-books to e-books - then e-books are doomed. They are simply inferior and cannot offer the comfort, tactile delights, browseability and scanability of p-books. But e-books - being digital - open up a vista of hitherto neglected possibilities. These will only be enhanced and enriched by the introduction of e-paper and e-ink. Among them: Hyperlinks within the e-book and without it - to web content, reference works, etc.; Embedded instant shopping and ordering links; Divergent, user-interactive, decision driven plotlines; Interaction with other e-books (using a wireless standard) - collaborative authoring or reading groups; Interaction with other e-books - gaming and community activities; Automatically or periodically updated content; Multimedia; Database, Favourites, Annotations, and History Maintenance (archival records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more); Automatic and embedded audio conversion and translation capabilities; Full wireless piconetworking and scatternetworking capabilities. The technology is still not fully there. Wars rage in both the wireless and the e-book realms. Platforms compete. Standards clash. Gurus debate. But convergence is inevitable and with it the e-book of the future. G. The Archive Function The Internet is also the world's biggest cemetery: tens of thousands of deadbeat sites, still accessible - the "Ghost Sites" of this electronic frontier. This, in a way, is collective memory. One of the Internet's main functions will be to preserve and transfer knowledge through time. It is called "memory" in biology - and "archive" in library science. The history of the Internet is being documented by search engines (Google) and specialized services (Alexa) alike. 3. The Internet as a Collective Nervous System Drawing a comparison from the development of a human infant - the human race has just commenced to develop its neural system. The Internet fulfils all the functions of the Nervous System in the body and is, both functionally and structurally, pretty similar. It is decentralized, redundant (each part can serve as functional backup in case of malfunction). It hosts information which is accessible through various paths, it contains a memory function, it is multimodal (multimedia - textual, visual, audio and animation). I believe that the comparison is not superficial and that studying the functions of the brain (from infancy to adulthood) is likely to shed light on the future of the Net itself. The Net - exactly like the nervous system - provides pathways for the transport of goods and services - but also of memes and information, their processing, modeling, and integration. A. The Collective Computer Carrying the metaphor of "a collective brain" further, we would expect the processing of information to take place on the Internet, rather than inside the end-user’s hardware (the same way that information is processed in the brain, not in the eyes). Desktops will receive results and communicate with the Net to receive additional clarifications and instructions and to convey information gathered from their environment (mostly, from the user). Put differently: In future, servers will contain not only information (as they do today) - but also software applications. The user of an application will not be forced to buy it. He will not be driven into hardware-related expenditures to accommodate the ever growing size of applications. He will not find himself wasting his scarce memory and computing resources on passive storage. Instead, he will use a browser to call a central computer. This computer will contain the needed software, broken to its elements (=applets, small applications). Anytime the user wishes to use one of the functions of the application, he will siphon it off the central computer. When finished - he will "return" it. Processing speeds and response times will be such that the user will not feel at all that he is not interacting with his own software (the question of ownership will be very blurred). This technology is available and it provoked a heated debated about the future shape of the computing industry as a whole (desktops - really power packs - or network computers, a little more than dumb terminals). Access to online applications are already offered to corporate users by ASPs (Application Service Providers). In the last few years, scientists have harnessed the combined power of online PC's to perform astounding feats of distributed parallel processing. Millions of PCs connected to the net co-process signals from outer space, meteorological data, and solve complex equations. This is a prime example of a collective brain in action. B. The Intranet - a Logical Extension of the Collective Computer LANs (Local Area Networks) are no longer a rarity in corporate offices. WANs (wide Area Networks) are used to connect geographically dispersed organs of the same legal entity (branches of a bank, daughter companies of a conglomerate, a sales force). Many LANs and WANs are going wireless. The wireless intranet/extranet and LANs are the wave of the future. They will gradually eliminate their fixed line counterparts. The Internet offers equal, platform-independent, location-independent and time of day - independent access to corporate memory and nervous system. Sophisticated firewall security applications protect the privacy and confidentiality of the intranet from all but the most determined and savvy crackers. The Intranet is an inter-organizational communication network, constructed on the platform of the Internet and it, therefore, enjoys all its advantages. The extranet is open to clients and suppliers as well. The company's server can be accessed by anyone authorized, from anywhere, at any time (with local - rather than international - communication costs). The user can leave messages (internal e-mail or v-mail), access information - proprietary or public - from it, and participate in "virtual teamwork" (see next chapter). The development of measures to safeguard server routed inter-organizational communication (firewalls) is the solution to one of two obstacles to the institutionalization of Intranets. The second problem is the limited bandwidth which does not permit the efficient transfer of audio (not to mention video). It is difficult to conduct video conferencing through the Internet. Even the voices of discussants who use internet phones (IP telephony) come out (though very slightly) distorted. All this did not prevent 95% of the Fortune 1000 from installing intranet. 82% of the rest intend to install one by the end of this year. Medium to big size American firms have 50-100 intranet terminals per every internet one. One of the greatest advantages of the intranet is the ability to transfer documents between the various parts of an organization. Consider Visa: it pushed 2 million documents per day internally in 1996. An organization equipped with an intranet can (while protected by firewalls) give its clients or suppliers access to non-classified correspondence, or inventory systems. Many B2B exchanges and industry-specific purchasing management systems are based on extranets. C. The Transport of Information - Mail and Chat The Internet (its e-mail function) is eroding traditional mail. 90% of customers with on-line access use e-mail from time to time and 60% work with it regularly. More than 2 billion messages traverse the internet daily. E-mail applications are available as freeware and are included in all browsers. Thus, the Internet has completely assimilated what used to be a separate service, to the extent that many people make the mistake of thinking that e-mail is a feature of the Internet. The internet will do to phone calls what it has done to mail. Already there are applications (Intel's, Vocaltec's, Net2Phone) which enable the user to conduct a phone conversation through his computer. The voice quality has improved. The discussants can cut into each others words, argue and listen to tonal nuances. Today, the parties (two or more) engaging in the conversation must possess the same software and the same (computer) hardware. In the very near future, computer-to-regular phone applications will eliminate this requirement. And, again, simultaneous multi-modality: the user can talk over the phone, see his party, send e-mail, receive messages and transfer documents - without obstructing the flow of the conversation. The cost of transferring voice will become so negligible that free voice traffic is conceivable in 3-5 years. Data traffic will overtake voice traffic by a wide margin. The next phase will probably involve virtual reality. Each of the parties will be represented by an "avatar", a 3-D figurine generated by the application (or the user's likeness mapped and superimposed on the the avatar). These figurines will be multi-dimensional: they will possess their own communication patterns, special habits, history, preferences - in short: their own "personality". Thus, they will be able to maintain an "identity" and a consistent pattern of communication which they will develop over time. Such a figure could host a site, accept, welcome and guide visitors, all the time bearing their preferences in its electronic "mind". It could narrate the news, like the digital anchor "Ananova" does. Visiting sites in the future is bound to be a much more pleasant affair. D. The Transport of Value - E-cash In 1996, four corporate giants (Visa, MasterCard, Netscape and Microsoft) agreed on a standard for effecting secure payments through the Internet: SET. Internet commerce is supposed to mushroom to $25 billion by 2003. Site owners will be able to collect rent from passing visitors - or fees for services provided within the site. Amazon instituted an honour system to collect donations from visitors. PayPal provides millions of users with cash substitutes. Gradually, the Internet will compete with central banks and banking systems in money creation and transfer. E. The Transport of Interactions - The Virtual Organization The Internet allows for simultaneous communication and the efficient transfer of multimedia (video included) files between an unlimited number of users. This opens up a vista of mind boggling opportunities which are the real core of the Internet revolution: the virtual collaborative ("Follow the Sun") modes. Examples: A group of musicians is able to compose music or play it - while spatially and temporally separated; Advertising agencies are able to co-produce ad campaigns in a real time interaction; Cinema and TV films are produced from disparate geographical spots through the teamwork of people who never meet, except through the Net. These examples illustrate the concept of the "virtual community". Space and time will no longer hinder team collaboration, be it scientific, artistic, cultural, or an ad hoc arrangement for the provision of a service (a virtual law firm, or accounting office, or a virtual consultancy network). The intranet can also be thought of as a "virtual organization", or a "virtual business". The virtual mall and the virtual catalogue are prime examples of spatial and temporal liberation. In 1998, there were well over 300 active virtual malls on the Internet. In 2000, they were frequented by 46 million shoppers, who shopped in them for goods and services. The virtual mall is an Internet "space" (pages) wherein "shops" are located. These shops offer their wares using visual, audio and textual means. The visitor passes through a virtual "gate" or storefront and examines the merchandise on offer, until he reaches a buying decision. Then he engages in a feedback process: he pays (with a credit card), buys the product, and waits for it to arrive by mail (or downloads it). The manufacturers of digital products (intellectual property such as e-books or software) have begun selling their merchandise on-line, as file downloads. Yet, slow communications speeds, competing file formats and reader standards, and limited bandwidth - constrain the growth potential of this mode of sale. Once resolved - intellectual property will be sold directly from the Net, on-line. Until such time, the mediation of the Post Office is still required. As long as this is the state of the art, the virtual mall is nothing but a glorified computerized mail catalogue or Buying Channel, the only difference being the exceptionally varied inventory. Websites which started as "specialty stores" are fast transforming themselves into multi-purpose virtual malls. Amazon.com, for instance, has bought into a virtual pharmacy and into other virtual businesses. It is now selling music, video, electronics and many other products. It started as a bookstore. This contrasts with a much more creative idea: the virtual catalogue. It is a form of narrowcasting (as opposed to broadcasting): a surgically accurate targeting of potential consumer audiences. Each group of profiled consumers (no matter how small) is fitted with their own - digitally generated - catalogue. This is updated daily: the variety of wares on offer (adjusted to reflect inventory levels, consumer preferences, and goods in transit) - and prices (sales, discounts, package deals) change in real time. Amazon has incorporated many of these features on its web site. The user enters its web site and there delineates his consumption profile and his preferences. A customized catalogue is immediately generated for him including specific recommendations. The history of his purchases, preferences and responses to feedback questionnaires is accumulated in a database. This intellectual property may well be Amazon's main asset. There is no technological obstacles to implementing this vision today - only administrative and legal (patent) ones. Big brick and mortar retail stores are not up to processing the flood of data expected to result. They also remain highly sceptical regarding the feasibility of the new medium. And privacy issues prevent data mining or the effective collection and usage of personal data (remember the case of Amazon's "Readers' Circles"). The virtual catalogue is a private case of a new internet off-shoot: the "smart (shopping) agents". These are AI applications with "long memories". They draw detailed profiles of consumers and users and then suggest purchases and refer to the appropriate sites, catalogues, or virtual malls. They also provide price comparisons and the new generation cannot be blocked or fooled by using differing product categories. In the future, these agents will cover also brick and mortar retail chains and, in conjunction with wireless, location-specific services, issue a map of the branch or store closest to an address specified by the user (the default being his residence), or yielded by his GPS enabled wireless mobile or PDA. This technology can be seen in action in a few music sites on the web and is likely to be dominant with wireless internet appliances. The owner of an internet enabled (third generation) mobile phone is likely to be the target of geographically-specific marketing campaigns, ads and special offers pertaining to his current location (as reported by his GPS - satellite Geographic Positioning System). F. The Transport of Information - Internet News Internet news are advantaged. They are frequently and dynamically updated (unlike static print news) and are always accessible (similar to print news), immediate and fresh. The future will witness a form of interactive news. A special "corner" in the news Web site will accommodate "breaking news" posted by members of the the public (or corporate press releases). This will provide readers with a glimpse into the making of the news, the raw material news are made of. The same technology will be applied to interactive TVs. Content will be downloaded from the internet and displayed as an overlay on the TV screen or in a box in it. The contents downloaded will be directly connected to the TV programming. Thus, the biography and track record of a football player will be displayed during a football match and the history of a country when it gets news coverage. 4. Terra Internetica - Internet, an Unknown Continent Laymen and experts alike talk about "sites" and "advertising space". Yet, the Internet was never compared to a new continent whose surface is infinite. The Internet has its own real estate developers and construction companies. The real life equivalents derive their profits from the scarcity of the resource that they exploit - the Internet counterparts derive their profits from the tenants (content producers and distributors, e-tailers, and others). Entrepreneurs bought "Internet Space" (pages, domain names, portals) and leveraged their acquisition commercially by: Renting space out; Constructing infrastructure on their property and selling it; Providing an intelligent gateway, entry point (portal) to the rest of the internet; Selling advertising space which subsidizes the tenants (Yahoo!-Geocities, Tripod and others); Cybersquatting (purchasing specific domain names identical to brand names in the "real" world) and then selling the domain name to an interested party. Internet Space can be easily purchased or created. The investment is low and getting lower with the introduction of competition in the field of domain registration services and the increase in the number of top domains. Then, infrastructure can be erected - for a shopping mall, for free home pages, for a portal, or for another purpose. It is precisely this infrastructure that the developer can later sell, lease, franchise, or rent out. But this real estate bubble was the culmination of a long and tortuous process. At the beginning, only members of the fringes and the avant-garde (inventors, risk assuming entrepreneurs, gamblers) invest in a new invention. No one knows to say what are the optimal uses of the invention (in other words, what is its future). Many - mostly members of the scientific and business elites - argue that there is no real need for the invention and that it substitutes a new and untried way for old and tried modes of doing the same things (so why assume the risk of investing in the unknown and the untried?). Moreover, these criticisms are usually well-founded. To start with, there is, indeed, no need for the new medium. A new medium invents itself - and the need for it. It also generates its own market to satisfy this newly found need. Two prime examples of this self-recursive process are the personal computer and the compact disc. When the PC was invented, its uses were completely unclear. Its performance was lacking, its abilities limited, it was unbearably user unfriendly. It suffered from faulty design, was absent any user comfort and ease of use and required considerable professional knowledge to operate. The worst part was that this knowledge was exclusive to the new invention (not portable). It reduced labour mobility and limited one's professional horizons. There were many gripes among workers assigned to tame the new beast. Managers regarded it at best as a nuisance. The PC was thought of, at the beginning, as a sophisticated gaming machine, an electronic baby-sitter. It included a keyboard, so it was thought of in terms of a glorified typewriter or spreadsheet. It was used mainly as a word processor (and the outlay justified solely on these grounds). The spreadsheet was the first real PC application and it demonstrated the advantages inherent to this new machine (mainly flexibility and speed). Still, it was more of the same. A speedier sliding ruler. After all, said the unconvinced, what was the difference between this and a hand held calculator (some of them already had computing, memory and programming features)? The PC was recognized as a medium only 30 years after it was invented with the introduction of multimedia software. All this time, the computer continued to spin off markets and secondary markets, needs and professional specialties. The talk as always was centred on how to improve on existing markets and solutions. The Internet is the computer's first important application. Hitherto the computer was only quantitatively different to other computing or gaming devices. Multimedia and the Internet have made it qualitatively superior, sui generis, unique. Part of the problem was that the Internet was invented, is maintained and is operated by computer professionals. For decades these people have been conditioned to think in Olympic terms: faster, stronger, higher - not in terms of the new, the unprecedented, or the non-existent. Engineers are trained to improve - seldom to invent. With few exceptions, its creators stumbled across the Internet - it invented itself despite them. Computer professionals (hardware and software experts alike) - are linear thinkers. The Internet is non linear and modular. It is still the age of hackers. There is still a lot to be done in improving technological prowess and powers. But their control of the contents is waning and they are being gradually replaced by communicators, creative people, advertising executives, psychologists, venture capitalists, and the totally unpredictable masses who flock to flaunt their home pages and graphomania. These all are attuned to the user, his mental needs and his information and entertainment preferences. The compact disc is a different tale. It was intentionally invented to improve upon an existing technology (basically, Edison’s Gramophone). Market-wise, this was a major gamble. The improvement was, at first, debatable (many said that the sound quality of the first generation of compact discs was inferior to that of its contemporaneous record players). Consumers had to be convinced to change both software and hardware and to dish out thousands of dollars just to listen to what the manufacturers claimed was more a authentically reproduced sound. A better argument was the longer life of the software (though when contrasted with the limited life expectancy of the consumer, some of the first sales pitches sounded absolutely morbid). The computer suffered from unclear positioning. The compact disc was very clear as to its main functions - but had a rough time convincing the consumers that it was needed. Every medium is first controlled by the technical people. Gutenberg was a printer - not a publisher. Yet, he is the world's most famous publisher. The technical cadre is joined by dubious or small-scale entrepreneurs and, together, they establish ventures with no clear vision, market-oriented thinking, or orderly plan of action. The legislator is also dumbfounded and does not grasp what is happening - thus, there is no legislation to regulate the use of the medium. Witness the initial confusion concerning copyrighted vs. licenced software, e-books, and the copyrights of ROM embedded software. Abuse or under-utilization of resources grow. The sale of radio frequencies to the first cellular phone operators in the West - a situation which repeats itself in Eastern and Central Europe nowadays - is an example. But then more complex transactions - exactly as in real estate in "real life" - begin to emerge. The Internet is likely to converge with "real life". It is likely to be dominated by brick and mortar entities which are likely to import their business methods and management. As its eccentric past (the dot.com boom and the dot.bomb bust) recedes - a sustainable and profitable future awaits it.
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