#and sometimes monetizing episode 1 is crucial
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thelaurenshippen · 2 months ago
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if I had one piece of, I think, pretty universal advice for audio drama creators, it would be to not have a preroll ad on your first episode. the first minute of your show is crucial to hook people aand even with the ability to skip, I think it's a good idea to avoid ads on episode 1 unless contractually obligated
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thepodcasthoard · 1 year ago
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How To Start a Podcast (Complete Step-by-Step Process)- Upwork
Part 1 l Part 2 l Part 3 l Part 4 l Part 5 l Part 6 l Part 7 l Part 8 l Part 9 l Part 10 l Part 11 l Part 12 l Part 13 l Part 14
The fifteenth article Sydney gave me is one by upwork.
The first step, as it has been with many of these articles, is to find your niche.
The article puts it really nicely- the listener gives you their attention, and you should make it worth their while so they keep tuning back in. Passion should drive the podcast, so make sure to choose a topic you enjoy. Expertise, unique perspective, adding value to the topic, possibility for guests if you choose to have any, monetization, and audience goal all come into play, but passion first and foremost.
Research on other podcasts is key here- you'll learn what people are talking about, how they're doing it, what they bring to the table, etc. This will help you decide how to can put your own spin on it. Make sure to ask yourself questions like: how big is the community? What do you personally like/dislike about the other podcasts? How do the hosts promote it? And, most importantly, how can you do better? Now, this may be worded like 'competitive' research, but to me it's all about expanding the community. So don't think about it being you versus them. You're entering a community with shared interests, and you should treat it almost like you're joining a club for that interest- don't bash the people that already are there.
2. Research your audience
This can be as specific as this article recommends, but it doesn't necessarily have to be. In my opinion, going into the community with an open mind and open arms will go a long way.
The article does suggest looking into demographics and something called 'psychographics,' which is focused on individual traits. This helps you know your audience so that you can better provide whatever you're providing. The article recommends looking at surveys and taking a close look at what the demographics break down into, interviewing people you think may be interested to get input, and diving into social media and the channels that pertain to your topic.
3. Start thinking about monetization early
As I've said before, it's not a bad thing to think about monetization, but just don't let it consume you until that's all that's driving the podcast.
Setting long-term goals and mile markers you can measure the progress with is a good idea for any endeavor, and podcasting is no different.
Key Performance Indicators (KPIs) are crucial in this step. The article recommends they be specific, measurable, attainable, relevant, and time-bound. If you make a KPI that follows those criteria, tracking the growth of your podcast is easy. The article lists a few possible KPIs for your podcast- number of listens/subscribers, time spent listening to each episode, how the audience spreads the word, and how much it takes to produce the podcast.
As far as actually monetizing, ads, subscription tiers, sponsorships, and merchandise are all ways to make money from your podcast.
4. Name your podcast
Make sure it's easy to understand, spell and pronounce
Optimize it for search
Make sure it's memorable
Relate it back to an existing brand if there is one
Make sure it'll last a while- no trend chasing
It's unique to your show
5. Prioritize brand assets
This is a fancy term for art, a website, and anything else that you want to be cohesive.
6. Format and Tone
Choose a format (solo, cohosted, interview, etc.) to start with. If you want, script your podcast. The pros of that are:
You have a clear plan for each episode
It keeps you from going on tangents
It can help with cleaner takes because there will be fewer mistakes.
The cons are:
They can sometimes sound unnatural if you're not used to reading scripts.
Script writing is a skill in and of itself, something you may not have yet.
Keep in mind not just the information you're presenting, but how you're doing it. The tone of your voice, how you react with the other people recording with you, and the words you choose all have an effect on how you come across to your audience.
7. Music
Music can really help set the mood you want for your podcast. Using music is a way to better separate any segments in your episode and emphasize your points if you do it right.
8. Episode length
It's normal for episodes to vary slightly in length, but keeping it fairly consistent helps let your listener know what to expect time commitment wise. A bunch of factors go into deciding what the length should be- the format, focus, how far you explored the topic, and what you personally can keep up with are all important.
9. Publishing schedule
A consistent schedule helps you build momentum and trust with listeners. The same factors from the length portion come into play.
10. Recording equipment
Essentials:
A microphone
A computer with the right software
a quiet place to record
This is my addition, but headphones should go in this category
11. Edit yourself or hire one
The article lists a few options for software, and also suggests hiring an editor if you're not confident doing it yourself.
12. Test
But whatever you do, don't say "Test, one two three." I'm kidding. Kind of. Use a short script, like your intro, when you test the equipment and software. That wasn't covered in the episode, I just thought I'd throw it in.
The article suggests finding a small test group if you can, then quizzing them about everything you have, from the name and artwork, to the style, to the topics, to the audio quality.
13. Podcasting host/submit to directories
Again, you need an RSS feed to submit to directories and get ears on your podcast. So find the host first, then submit through them.
14. Transcribe
Transcriptions make the podcast more accessible to more people, as well as make the episodes more search engine optimized.
15. Promote your podcast
Launch with multiple episodes so listeners can get an accurate feeling of the podcast.
Make and share audio clips on social media.
Take snappy lines from the episode and turn them into videos or images.
Partner with other podcasters in your niche.
Leverage your existing social media by creating a kind of 'kit' for any guests to use to promote the episode. Include all links, graphics, clips, etc. you'd want out there.
Share episodes in relevant groups online, like reddit and facebook. Here's my own advice: don't go in guns a-blazin'. Take time to get to know the community and naturally weave in that you run a podcast. Don't burst in yelling you have a podcast and how everyone should listen to it. Not cool.
Lean on friends and family to spread the word. They love you, they'll do it.
Put players on your website.
16. Review analytics
There are a few ways to measure success in podcasting.
Number of listeners/subscribers. Are they trending up or down? Are there times/episodes where they spike or plummet?
Episode performance. Do people listen all the way through? If they don't, when do they stop?
Behavior. When do listeners play your podcast? How do they tune in? Which episodes are they sharing?
17. Test, learn, grow, repeat
Keep tweaking your podcast as it grows, taking into account the data you're getting. Make time to survey your audience, maybe once a year, to see what they think.
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katatonicimpression · 4 years ago
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Neurodivergence in Generation X Part 4:
The Twist
Heads up I hate this.
As I said before, the Monet we see across Generation X is actually four different people. There’s the twins (Claudette and Nicole) who control the “Monet” we see up until #31, the real Monet and Penance, the red demon-like creature that Monet is trapped inside. In revealing this twist to the audience, the series makes some weird decisions so I guess I’ll have to talk about it.
This is also where I talk about the more serious ableism in this series. Hopefully it won’t get too heavy.
In a staggeringly unnecessary move, it is revealed that one of the twins, Claudette, is autistic and not Monet - "Monet"’s catatonic spells were apparently a manifestation of Claudette’s autism and had nothing to do with Monet at all. To this day, Monet is assumed to be neurotypical in canon.
So why do they do this? Well, honestly it’s because they think autism is a bad thing. The initial reveal that Monet might have autism is handled like it’s a goddamn horror movie.
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We’re supposed to think this is horrifying. And the idea of autism ultimately being a bad thing that can befall a person persists throughout the series.
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Now, it might seem obvious why this is ableist but I’m going to spell it out just in case. While ASD is (by most people’s reckoning) a disability, that is not the same as it being a “thing that is wrong with you”. It’s not wrong or right, good or bad, it’s just one of many things that might be true of a person. This attitude - the attitude that autism is some horrible tragedy - has horrific effects in real life. It leads parents to not get their kids tested because they think the label will ruin their lives, thus denying them the support they need. It leads parents to put their children through horrible, even abusive, treatments to “cure” them. It’s the driving force behind the anti-vaxx movement which has cost children their lives. It’s not a new attitude, and Generation X is hardly the most egregious example of it but it is something that should never go unchallenged.
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There’s also an unfortunate implication in how this manifests in the story because of the context. Monet is perfect. Her powers are perfect. She’s her dad’s favourite. Her brother envies her for this reason. Whether intentional or not, the implication here is that one of Monet’s “perfections” is that she’s neurotypical - that her sister has some flaw that she lacks. Now, if this story was being told from Claudette’s perspective maybe that’s something that could be interesting to explore, maybe use Claudette and Monet's relationship to challenge the idea that there’s something wrong with her. But that’s not the story they’ve told. They’re not even doing the “Look, Monet’s not perfect, she’s actually autistic.” route (I’m not saying that’s a good idea, but it’s at least an idea).
Instead, what they do is just leave that implication hanging there; That Monet is perfect in part because she’s neurotypical and Claudette is flawed because she’s autistic. Yay.
So I really don’t like this and part of me just doesn’t accept it. I have two reasons why.
1. The twins-controlled version of Monet still had her Personality and Intellect.
When operating “Monet”, the twins tap into her real powers - her strength, flight, telepathy and (crucially) her intellect. They clearly have some access to something that would normally be considered part of Monet's mind.
Most of the time we spend with Monet she doesn’t act like two children, but instead like herself. “Monet” does start acting childish right before her true nature is revealed. Between #25 and #31, “Monet” is immature, overly emotional and kind of dumb in a way that is a massive contrast to how she was before. Now, obviously the writers are spreading seeds of intrigue before the twist with her behaviour in these issues. But the thing that stands out to me is how much it implies that the twins were, at least initially, authentically recreating Monet’s personality.
It is made very clear that "Monet" is definitely more than simply the combination of the twins.
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This is subjective (ok all of this has been super subjective) but “Monet” starts to act more like the twins after dealing with Black Tom Cassidy which is, by no coincidence, exactly when Penance starts to come into her own (by just slashing the everloving shit out of that man). By my reading, when Monet starts to emerge within Penance, “Monet” starts to lose her Monet-ness and become more like the twins.
This is also supported by the fact that when we do finally meet Monet as herself, she acts very much like “Monet” did when we first met her.
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So - bear with me - if “Monet” is autistic and “Monet” has Monet’s personality and intellect, then why the hell isn’t Monet also autistic? Seriously, why wouldn’t she be? The writers have adopted a “autism is stored in the consciousness” approach and, like, I just don’t think that’s how brains work.
2. Monet still reads as Neurodivergent even if they didn’t intend it.
As I said, Monet’s personality remains pretty consistent once she’s restored to her own body, albeit without the catatonic episodes. So she’s still abrupt, bad at reading a room, self-conscious but somehow not self-aware - all of the things I’ve talked about that made me relate to her and see her as neurodivergent are still there.
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Also there’s Penance. Penance represents a lot of things, but the most obvious thing - the thing they keep hitting you over the head with in this series - is that Monet’s experience of being trapped inside the voiceless Penance is a direct parallel to “Monet’s” catatonic state. I don’t think I can express quite how obvious this is when you’re reading this: Penance is an extended metaphor for the way autism can rob you of your ability to communicate and how that leads you to be seen as (and even feel) other, less than normal, inhuman maybe.
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This is all deliberate, but the writers (due to the aforementioned ableism - the fact that they see autism as a flaw) don’t follow through with the conclusion the metaphor implies. The most natural reading of Penance is to conclude that Monet is autistic like Claudette.
Conclusion
In a way, if you feel represented by something, then you have been. I see a lot of myself and my own experiences in Monet and that really is enough. She is still subtextually autistic, even if she’s denied the label. From what I've seen, many people in fandom agree with me (tldr: the fan wiki says she's not autistic, tumblr says she is).
However, I do wish they would retcon the “don’t worry she isn’t actually autistic” vibe. Just a little moment in X-corp or something to confirm she is neurodivergent. No need to make a big deal over it - I certainly don’t want another horror-style reveal - but it would be nice to have textual confirmation.
I hope I’ve made it clear why I think Monet is a genuinely interesting example of autistic representation. She contains multitudes (sometimes literally) and goes beyond tired cliches. To see an autistic character like her - a layered and nuanced woman of colour - is really rare.
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Generation X is not good at talking about neurodivergence - in fact, it’s often kind of yikes - but I still found it interesting. Hopefully, if you’ve somehow read to the end of this, you did too.
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Part 1
Part 2
Part 3
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andreycoded · 4 years ago
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I’m gonna write a messy, short essay here about the spn finale. I know we’re all enjoying analysing and ripping it apart because, oh god, if you just look at all the pieces, all of us could’ve written so much better, and they all deserved so much better, and it hurts. but all in all i haven’t had that hard of a time forgetting about the finale, and the reason is that the minute that episode started I went. fuck. they really made a nostalgia episode for the last one.
i’ve got a really complicated relationship with nostalgia. i get high on nostalgia, like everyone else, that’s why all of us distanced spn fans went off the rails on november 5th. generally, i keep getting stuck on things that were good in the past and i love reliving those things by remembering. but not thinking about personal experience, i hate nostalgia. hate itttt. it ties so much into bad things these days and there’s two aspects in which it is relevant to the finale: firstly, how nostalgia is monetized, second, how white (cis? straight? i don’t know who specifically had a hand in writing the finale and i’m not gonna look it up for this, feel free to argue) males especially think of nostalgia. for example, disney owns our brains in the most crucial developmental phase, so the way they’re capitalizing on that childhood nostalgia is a good example of the bigger picture going on with it. right now, it’s really easy for all companies that have to do with entertainment to go the route of just evoking those sweet sweet memories. nostalgia has to do with emotion, emotion is a really easy way to persuade people to buy things, because invoking those familiar feelings is a way to instantly make you care. so if you think about ending your series (or beginning a sequel, looking at you the force awakens, actually probably the whole trilogy, whatever) what do you think is the surefire way to get that emotional punch out of people? now, we know that that surefire way is to do the work required, do a little original thinking and pick up the pieces of the narrative that still need completing. but if you were someone not privy to this understanding, if you were feeling lazy or if you possibly were someone thinking about things from a commercial point of view, you would most likely think oh! all the classic supernatural things, that’s what’ll make the people happy. and that probably did make a section of the fans happy! some people are happy with the endless churning out of remakes, as long as the industry is willing to do it (looking at you winx remake). i find it hard to blame them, especially when the future is sometimes looking really grim. but it’s also making me feel desperate, because we need to get out of the past to get original things, we need new stories, and the industry isn’t funding them because original ideas monetarily are a risk, a gamble. (now i’m rambling) so all of the things about the finale rang to me like remember this thing? remember this thing? remember this thing? the sympathies and narrative positions of the writers would factor into this and figuring out what they were thinking with all of this, like whether the last hunt or dean filling out a job form was supposed to feel (soul-crushingly) sad so that the death felt sad - idk, as i said i haven’t really looked into it and i don’t know the writers that well. now obviously, it’s hurting so much to think that in the end dean was that daddy’s blunt instrument, what with going on a hunt taken from john’s diary. but if you didn’t have a brain and were writing that, wouldn’t you maybe think that this is where it all started, it’s so emotional to remind everybody of that. bring back the hunt, the diary, the brother dynamic, that one vampire lady nobody remembers but it’s still a callback? i can’t remember what else there was but the ”plot” in the start of that ep was trying so hard to be season 1. and the pie. that’s nostalgic, that’s emotional. right? riiight. all of these cheap emotional cues left no room for actually dealing with anything that had been going on. (i don’t need to say that but i said it anyway: 101 of writing, there’s action and then there’s reaction, rinse and repeat.) not paying attention to the possible versions of the finale that there may have been before covid, even the decision to start everything as it started makes sense from this point of view, thinking about all the things from the earlier seasons that you could reference. oh my god, remember how sam wanted this in the beginning, always wanted to get out? and how dean said this is how he would go? how fitting! god this is way too long. ok so idk, i faintly remember that some of the writers have stated that they wrote the story for themselves. it might be a different writer than those who wrote the finale (i don’t know, sue me) but there’s definitely a pattern of white male writers lapsing into this nostalgia narrative. and supernatural was meant to be relatable to young white men, right? this time it’s not that kind of ”remember when everything was better” narrative that it usually is in politics, but definitely related to the question of ownership and entitlement. i think that personally a white man writing this (or star wars, or other things) might think of it like this is what was important to me. this is how it started, so many years ago and it’s so meaningful to me and reminds me of those years and feelings. this is my story and i want to end it on that emotional nostalgia that i feel. so to wrap this up somehow, i find it really hard to take the finale seriously when i think of the bigger picture. this is not to say that i don’t acutely feel everything about how dirty the characters were done, and i cherish and relate to every single post analysing that episode. I love to talk about it and debate it, but when it comes to being a finale denialist, it’s easy. after the primary reactions of laughing and then feeling angry when i thought about it, it just makes me feel flat. that was somebody elses personal version of a finale. that was a symptomatic, sad consequence of the larger theme going on, of men claming ownership to stories and/by taking into account only their own subjective experiences of it. and the fact that largely the entertainment industry is counting on everyone else doing the same right now. it was just a sad shortcoming that is entirely removed from the overarching story and plot (both pretty damn original and emotional) some of them were committed to doing. btw there’s a good article about how “originality is always traded for nostalgia” by writer khadejah jones. even though i’m high on that s1 rewatch nostalgia right now, let’s also remember to look for new things. i know a lot of you are going to be the ones creating those things and i’m looking forward to them, so let’s try to nudge the industry that way while we wait.
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cheswirls · 4 years ago
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we come from the ashes (we leave under fire)
aight so now that im fully immersed in psycho pass again its time to drop the different routes of the sa psycho pass au. i think sabo and ace are just enough complex characters with different drives that they could fit into multiple roles in a pp au, so this is jus a fraction based on whats spoken to me. also, theres like, a touch of popular fanon characterization here and there but instead of far-off fanon its could-be-implied-from-canon fanon. regardless this is entirely to my taste.
also these aren’t full scenarios so some of them will cut off at odd moments!! they arent intended to be like outlines, jus my rambling thoughts. ill put a read more under the first one, theres 4 in total rn
route 1: e!sabo (former i) and i!ace [i: ace, lami | e: sabo, law, rayleigh, monet] -sabo is an inspector before ace at a young age (before turning 20) -sabo ends up being a well-rounded member of the team and soon becomes crucial to the overall success of missions -something happens that forces sabo’s hue to take a nosedive, and every little upset pushes him deeper, until his crime coefficient is so high the bureau is forced to remove him from the line of duty -knowing sabo’s innate prowess for the job, he’s placed in protective custody and forced to undergo mental therapy; however, this has the opposite effect, spiking his crime coefficient to almost unseen numbers (600+) -he spends three months in custody under observation, but as the number fails to drop, two key things are observed: 1, sabo is eerily calm for the most part, remaining near emotionless on the outside as a result of a coping mechanism learned through the attempted therapy, and for the most part functions like normal, aside from his absent personality; 2, the most part is there because sabo has brief psychotic breaks, most lasting mere minutes, but the recoil has him down and out of it for almost a full day, like someone with intense manic depression after an episode -knowing they can’t afford to lose a talent like sabo, and understanding the risks, the bureau brings him back under their care as a latent enforcer; aside from his shift in personality, and his lack of authority, sabo enters back into the life he had known before his crime coefficient skyrocketed -enter ace, three years after sabo’s reinstatement -ace and sabo are relatively close in age, but unlike sabo who joined the bureau of public safety immediately upon graduation, ace has a few years more of life experience under his belt before becoming an inspector -no one knows his ambitions or motives, and ace is careful not to let it slip, that he’s striving to uncover the situation that led up to his little brother losing his life -on ace’s first case, lami pulls him aside to say she was taking law, and wanted him to handle sabo and circle around; she warns ace not to let sabo overstep, because the power went to his head; ace asks ‘what are you trying to say?’ and lami tells him if he loosened sabo’s leash, the chain would snap off -sabo and ace, despite being in each other’s care, don’t mesh well together at first; sabo is intent to do things his own way, and is constantly berating ace for doing what he thinks is a second-rate job; the last thing ace wants is a latent criminal constantly correcting his choices and challenging his authority, but he just can’t seem to win with sabo -the first time ace witnesses one of sabo’s attacks is the same night he breaks from lami’s advice, letting sabo separate from him and monet to box in their suspect, monet makes a noise of disapproval when she sees sabo moving away, but when ace asks why, she only eyes him critically and says he’d already made his choice -they continue forward when lami contacts them through the comms, noting their target dot had stopped on the map and asking if ace had them in custody yet; ace admits he and monet were still on their way, so it was probably sabo, and lami cuts him off with a ‘sabo is alone??’ -shit, lami says, and orders him to get a move on, and to remember that they needed this one alive to link the motive to a previous case; her and the two enforcers with her would meet them there, already heading to the fixed location -it’s a frenzy to race to their destination, and ace notices along the way that his baton was missing from his person; monet mentions sabo must have taken it without his knowing, and ace opens his mouth to deny it, but he doesn’t get the chance to when they come out in an open area and find sabo burying the stolen baton into their culprit’s stomach -it’s clear that sabo had taken his time in brutalizing the person already, an when ace shouts over, asking what he was doing, mentions that sibyl’s judgement wouldn’t be enough, so he was doing it his way; ace immediately has problems with this, but him and monet are on an incline, a wide space still separating them from sabo, and his options are limited to pointing his dominator when it’s clear sabo has no intention of stopping, and hoping for the best -except, the best doesn’t happen, because sibyl scans sabo’s crime coefficient at way over 500 and still rising, and before ace’s eyes transforms into a lethal eliminator; sabo looks up, as if sensing this, and freezes as he’s met with the sight, with the dominator trained on him; it’s enough for the person under him to start squirming to get free, and ace doesn’t want to kill sabo, that wasn’t his intention by any means, but it wasn’t like there was a safety feature on dominators, so there was nothing he could do -but he could, because there was still a trigger, and as their suspect claws their way halfway out from underneath sabo, ace makes a decision, quickly pointing the dominator down as he fires, so that it hits their target instead of the enforcer; the person combusts, sabo drops his makeshift weapon and collapses to his knees, and ace’s dominator reverts to its usual state without a target to lock on -sabo still looks haunted, and its worse now that he’s absolutely covered in blood; he starts gasping for breath, curling his arms around his stained suit jacket, and falls completely as his legs give out; his hands shoot out to catch himself, but they keep slipping on all the blood on the ground, and at that moment ace doesn’t see a latent criminal, he sees someone his age looking utterly terrified, so he holsters his dominator and makes to move to help -but monet holds him back with an arm over his chest, watching sabo with a stern expression; ace looks at her incredulously and she tells him to wait in a stern tone, holstering her own dominator to activate her comm and alert lami -sabo’s panic attack has dissolved from breathing at this point, and he’s crying hysterically, one hand clenched in his hair; ace stands still and watches as lami’s group appears on the same platform, level with sabo, and take in the situation very quickly; monet releases him but he doesn’t move forward, and down below, lami ushers for law to stand in front of sabo, holding her dominator level with his chest -the read on the enforcer forces the dominator into paralyzer mode, and law sidesteps just as lami fires, ‘its time to sleep now’, so that it hits sabo instead, cutting off his hysterics as he sags fully to the messy ground  -ace realizes then that there was a trick in the system, because when she had pulled off was not unlike what he had just done with his own dominator, delivering the judgement to a different target than the one scanned; lami later admits she’d learned it from the chief inspector upon insistence of the bureau head, for situations like these, because still in moments when it seemed like sabo was too far gone, the public safety bureau still considered him and asset they couldn’t afford to lose -ace isn’t suspended for his actions, but reiju makes it very clear he was on thin ice, and he and lami aren’t on speaking terms just yet; in the lull between cases, with their only lead splattered all over a back alley, ace opts to visit sabo in medical; he had a peculiar situation, the medic ward tells him, sabo up and about around 18 hours after being paralyzed, a little longer than usual, but not behaving like it by any means; sometimes he would fall unconscious, other times he was awake but completely listless, his eyes open but unseeing, his head refusing to rise off the pillows; the ward admits the enforcer would be like this for another half day, maybe longer, though his crime coefficient had dropped down by almost 150 points; when ace asks what that made it now, its with a chuckle he’s told sabo’s range is still exceedingly high, almost at 600 -ace keeps coming back, viewing sabo from behind the glass, until he starts to regain some function; when he responds to a question while having his iv changed, ace convinces the ward to let him take sabo the tea they were bringing in; sabo eyes him critically when he walks in, but ends up thanking ace when he reaches out to take the steaming mug; ace settles into the stool beside the medical cot and sabo lets him be, not questioning his presence, not until ace starts asking questions -but sabo’s anger at being asked why quickly dissipates, his body not able to keep up with the intense emotion, and he shrugs in lieu of an answer, drinks his tea; but ace isn’t leaving, and after a while and an empty mug, sabo admits he was trying to get their suspect’s crime coefficient to rise above 300, because he didn’t like the idea of bringing them in and locking them in a cell when there was a slim chance they could recover, after what they had done -ace is horrified by this, and it must show on his face, because sabo shrugs; that’s just how he is sometimes, he admits; his mind falls into a black pit, and he can’t escape, and when it’s finally over it takes forever to feel like himself again -ace admits lami had it out for him because he killed their suspect, and the laugh sabo produces in response is gruff; she’ll get over it, he says, she’s always like that, he says, she’s not a hard person to piss off, he says; ace asks suddenly why their relationship was so tense, and sabo shrugs, saying him and lami used to be tight, but then he became like this, and she no longer thought society had a use for him
route 4: e!sabo and e!ace (both former i) [i: ace, sabo | e: katakuri, kuzan, shinobu, rebecca] -this is the one i think would be the most fun, but ultimately wouldn’t advance anywhere, with both being latent criminals and being bound by what the position entailed -in this case ace, whose own emotions had always fluctuated and took a toll on his higher-than-average crime coefficient, falls first, driven to near despair when sabo is almost fatally injured during what was supposed to be a routine roundup -sabo had taken an enforcer and was forced into close-quarters combat, and before he could subdue whatever had caused the enforcer to rage, his crime coefficient dips enough for the stunner to paralyze him (thru the enforcer using their own dominator on sabo upon identifying his elevated psycho pass); left with very little option to struggle, sabo is lethally injured and left for dead before backup arrives -ace’s crime coefficient spikes when confronting the scene, and he doesn’t hesitant to kill the enforcer before rushing to sabo’s side; unfortunately, as sabo is rushed to emergency care, his absence does ruin to ace, whose number refuses to fall as his hue grows cloudier -when sabo wakes up, on a long road to recovery, ace is nowhere to be found, and the chief inspector reveals he had been arrested; sabo is frantic, only able to think of ace, and what he was going through now, and why this had to happen to ace of all people, and then of the small box he had nestled in a hidden space in their shared flat, something he would never get to use now -the bureau releases an inter-team statement that ace was not at fault for the enforcer’s demise, ruling it off with use of the dominator, but that didn’t excuse his crime coefficient from refusing to fall, and if he wanted to continue work for the bureau, had to be reinstated as an enforcer -the toll on their new life (ace living somewhere different, ace having a curfew, no longer having ace next to him every second of the day, no longer even to have him to hold at night) is heavy for sabo, and it doesn’t help that ace keeps saying it was expected, that he become just like his father after all -sabo grabs him by the cheeks and tells him to stop, please, bc that wasnt true and saying that would only make it worse, and didnt ace know how much he loved him for who he was already, and that ace was already perfect in sabos eyes; ace apologizes and promises to try better, and sabo breaks away, going on a mini tangent, saying how he couldnt handle it anymore and his hue was getting cloudy, and how ace had to do his best to get out, to stabilize, so that they could begin to return to some sort of sanity -ace promising to do that, and worrying over sabo’s declining mental state, because worrying over him shouldnt have been priority and yet sabo was fretting anyway, and sabo pulls back again to say this was the last time he would see ace for a while; when ace asks sabo admits he was getting institutionalized for treatment, bc it was the only thing he could think to do, and that he wanted ace to focus on getting out, even if he had to be demoted to an enforcer, bc at least he would be out in some sort of sense, and if sabo wasnt waiting for him then he would have to wait just a little longer -the realization of how much sabo was getting affected nearly kills ace, and the weight is heavy in his eyes, enough for sabo to see, and the ring box in his pocket is burning, and he doesnt even know why he brought it with him, bc its not like he could propose to a latent criminal anyway; ace knows what sabo going away means, and even if a thousand questions bubble in his mind, (what about the dog, what about the house, what about the bills, what ab-) he throws them all aside in favor of pulling sabo close, and holding him tight, and promising everything would turn out just fine, even if they would never live the way they used to before case x -(sabo goes home after being released to manage his and ace’s affairs, and ends up giving their dog away before fleeing to a mental facility) -sabo checks himself into a mental facility to deal with the sudden weight on his shoulders, sure that if he continued to suffer by himself he would end up in the same fate as ace -it doesn’t help, though; the facility sets him on a physical therapy track along with a stress recovery one, but the two don’t exactly work hand in hand, as sabo increasingly develops ptsd and more stress from the pt exercises -sabo spends an uncertain amount of time in the institution, and while he leaves nearly fully physically recovered, his psycho pass never regressed to where it was before he was injured -reiju, the chief inspector, comes to pick him up and bring him to the bureau; sabo asks what was going to happen to him on the car ride there, and reiju reveals she would give him a choice, and a handful of hours to think it over; once in her office, sabo finds ace waiting for him; reiju gives them a moment before settling, and tells sabo while he couldnt become an inspector again with his crime coefficient, he could settle for working as an enforcer for another division; she reveals more details re, he would be confined to the bureau’s tower, have restricted access, be limited regarding orders, be under someone’s strict command, etc etc; his other alternate was to undergo treatment in a cell in latent criminal housing, like ace had tried -sabo is given three hours to think it over, and reiju lets ace take him from the room; before ace can drag him far, he brings him to a sit-down with kuzan, shinobu, and one of the inspectors that had replaced them; its more of a reunion with the former two, with them sharing their experiences with the matter, and the new inspector saying it would be an honor to work with sabo, but would respect his decision either way, acknowledging that ‘becoming an enforcer wouldnt do anything to help his psycho pass, and was most likely going to make it worse’ -ace takes sabo to his room in the tower and they fall together on the couch; they have somewhat of a serious discussion about it all, because while ace would love to have sabo by his side, he knows it wouldnt be permanent like it used to be, because they would be on different divisions, they would most likely have separate living quarters, and their freedoms were greatly restricted; the other side is that sabo could potentially get better, and if his psycho pass recovered and was cleared, he could live on the outside again, he could be an inspector if he wanted, or he could do anything; he didn’t have to work for the bureau anymore if it was too much, whereas if his psycho pass was never fully cleared, he wouldnt have any sort of option, being confined to a cell -ace doesnt realize, but sabo has all but given up; hed spent so long in the hospital, and if that hadnt worked, how would being in a cell help any more?; he knows, logically, given enough time, things that hadnt worked before might begin to help, but he also knows that would be a long road to recovery, and right now he was only concerned with the short and easy; he dissuades ace in the gentlest way possible and reveals he would settle for an enforcer position, since the bureau would still have him, and this way he could be with ace again, as close to normal as they could get -ace doesnt know what to feel, because short term him feels gratified that he would have sabo back, but long term he knew sabo was giving up a shot at normal life again, and it killed him to acknowledge that; he doesnt react any one way or another, accepting sabos decision -reiju is much the same, taking his choice without any approval or disapproval; she makes a number of calls and system commands while sabo waits on the plush couch, and when she’s done sabo has an updated id card, badge, terminal access, a cleared desk with his confiscated items being moved to it, and funds for at least one suit; all the basics, along with one holo flipped to face his way, revealing a walkthrough diagram of a basic furnished apartment that had the potential to be his -when sabo questions the last part, reiju smiles, and puts two keys on the desk; one is the new apartment, and the other is a spare of ace’s; sabo is startled when he realizes the implications, and reiju’s smile turns knowing; she cautions him that he could always have a place of his own to escape to, but sabo doesnt hesitate to take the second key and hold it close -reiju tells him to retire for the night, and in the morning, he would report to his division’s staff room for the [evening/morning, trauma relive implications for evening, escapism for morning] shift, the same as ace’s timetable; if anything happened, he already knew standard protocol, and if anything didnt, it was more time spent unpacking to his desk and familiarizing himself with the team -ends (?) with sabo meeting sonia, who had joined the division during his absence, and lami, who he knew only in passing, and law, an enforcer he knew used to be an inspector like him; ends w sabo telling ace he hasnt given up, not just yet, but that he wanted to help people again in the meantime, even if that meant stretching out his recovery a little longer, and that ace better not have given up either, and ace affirming that he hadn’t
route 5: i!ace and i!sabo (turned e) [i: koby, sabo | e: rayleigh, law, izo, kuzan] [i: ace, sonia | e: sabo, law, ikkaku, izo] -for the most part, sabo and ace have life made; they’re married, they share a house, they’re partnered on the job in the same division, everything is as it should be -and then an incident occurs, and the first division is suddenly looking for a new inspector to replace the one that had lost, and to help close out the ongoing investigation -they end up choosing sabo, who is hesitant at first, but after getting debriefed on the case, jumps on the case; now things get a little rougher, longer hours for sabo, different timetables, multiple nights where he pulls all-nighters and resists the pull of his bed at home for his desk at work -ace becomes spiteful after being supportive for so long, almost unable to bear the stress of never seeing sabo for such long stretches of time; and their relationship becomes strained as a result, because sabo doesn’t want to move back down to a lower division now that he’s tasted the top -and then something goes wrong, and sabo comes home near dawn very awake and very afraid, and forgets that he and ace are mad at each other, and runs to him for comfort; ace stays awake with him until they both have to leave for work, never asking what was wrong, only being a soothing presence that ultimately amounts to nothing, when sabo is refused entry into the bureau for his bad psycho pass -(ace first noticing sabo’s hand shaking, and the fact that he could see his hand, that his gloves were off, was the first sign that something was very wrong. sabo lets ace hold him for a long time, try and work on getting him to breathe, and then calming him down, and then sabo bursts out crying, and ace quietly shushes him, drawing him closer, saying it was okay, whatever it was, it would be okay, they would move past it, together, because they did everything together and ace wasn’t going to leave him alone for this; this just makes sabo cry harder because he knows ace can’t follow, not with a clear mental hue, and its a big punch to the gut; ace stripping sabo of his suit jacket and holding him close, lying them on their bed, and finally as sabo’s cries become only harsh breaths, asks if he needed to skip work, take the day off; sabo doesn’t have to think long to know that was only delaying the inevitable, because his hue wasn’t going to change if he was home alone stressing or home with ace stressing -he knew what he’d been through was too much for either of them to handle by themselves, and being given one day to live in bliss and ignorance would only make the next day, when they had to return to the bureau, that much harder) -sabo and ace’s day-to-day lives are upheaved after this; sabo is stripped of his rank and authority, and suddenly instead of it being a rarity that him and sabo would cross paths at home, sabo is never home because he is not allowed to be -the bureau forces sabo to stay at a rehabilitation center and he does so for two long months, learning to control his emotions even as his crime coefficient never fully stabilizes below 100 again; after this time, before he’s released, the new division one inspector now partnered with ace pays him a visit and urges him to come back to div 1 with her, saying they could really use his help, that they still needed him, that he still had a purpose, and a chance, under sibyl -privately, sabo thinks to himself that the sibyl system is the entire reason his life is now in shambles; things would never go back to how they were, but at least if he rejoined the bureau as an enforcer, he could live at the psb and ace would be allowed to visit, as opposed to living in latent criminal housing in isolation -sabo accepts and ace tackles him they next time they meet at the bureau, nearly on the verge of tears, and their colleagues give them a minute to sort themselves; ace admits that he thought sabo still had a chance, that there was that story of an enforcer who had recovered and was able to rejoin society, and that he promised when sabo recovered enough to live on the outside again, they would both quit the bureau and live more peaceful lives; sabo has reservations about all these hopes, but he’s not in the mood for disappointing ace more than he already has, so he keeps his mouth shut -division 1 has almost been entirely restructured since sabo’s departure, but the case that had left the division devastated was still open-ended, much to his distress, but no new leads and a new distinct lack of things to follow up on leave the case virtually at a standstill; sabo vows to look into it on his own time, because it wasn’t something he was willing to let go just yet -ace catches him in the act, because ace is always watching him these days, but after sabo admits his intentions declares he wants to help too; seeing sabo willingly put himself into the line of fire again by opening the case back up does something to ace, makes him realize how much sabo is willing to push himself for others and for the sake of his job, and how that was a quality of his he’d always been in love with
route 6: i!sabo and e!ace [i: lami, sabo | e: ace, rebecca, monet, law] -in this one ace is a latent criminal with a high crime coefficient and is jaded from his past with roger, believing it to be his father’s fault and his father’s legacy that drove him over the edge -sabo is an upstart at the public safety bureau, and he has just recently transferred to the division ace serves in as an enforcer -ace is brash and uncompromising, not unlike other enforcers sabo had worked with but far more difficult (this is definitely the enemies to lovers route k? k) and the best advice sabo can get from his new coworkers are don’t even try with him -but it’s unlike sabo to give up without a challenge, and so he attempts to match ace, crazy stunt for stupid tactic for idiotic, rushed plan, enough so that after a bit ace goes from being annoyed to being slightly impressed sabo was willing to put himself through so much; not that he would ever admit it aloud, though -the turning point is sabo doing a daring move on a case that saves the life of another enforcer; ace turns the thought in his head, and decides he could respect sabo’s actions in that instance, because enforcers were replaceable and technically criminals with no futures, but sabo had put one before his own life anyway, and something about that touches ace in a way he hadn’t felt in a long time -their relationship evolves from that point, where ace will stop sabo from rushing in instead of letting the inspector risk himself for his own amusement, and generally tries to watch sabo’s back when the chance arises; it takes sabo a little while and a few prods from others to notice ace’s flip, but once he starts taking it in, his view of the enforcer changes little by little -because it’s not like ace is a bad person, per se; true, he was a brute and he could be vicious and he had a temper and a tendency to snap bones before asking questions, but he wasn’t always like that; he wasn’t like that to little rebecca, who was younger than him, or any of the victims they encountered on the scene that didn’t deserve the harsh sentiment; he didn’t have the energy to be nasty and self-serving all the time, and as sabo begins to watch for it, it shows more and more -it reaches a point, ace looking out for him, where when they’re on a dangerous scene confronted with the aftermath of something horrific, and sabo descends into a panic attack and nearly loses himself, it’s ace that stays by him the entire time and helps pull him from his mind, soothing him enough that his number drops to normal -from then on, the negative outlook they held of each other disappears near entirely; sabo still finds he struggles with the memories of that day, and ace more often than not is by his side when he’s consumed by thoughts, helping to ease him out -it happens late enough one night, with sabo hunched over his desk staring at his bright computer screen, pouring over scarce documents to a tough case, that he’s startled when he’s pulled from bad thoughts by a warm hand on his shoulder and an even warmer drink being pressed into his hand; ace convinces him, after an hour of fruitless effort of turning up anything new, to take a breather, at least until the sun was out; sabo agrees, almost too tired to function, and lets ace lead him from the room and into one of the spacious lobby areas, where they both collapse onto a couch; sabo doesn’t even notice ace running a hand through his light hair until he can fall asleep, or the way he’s caged in by ace’s legs, reclined against his front -when sabo wakes in the morning he is not alone, but ace is keeping distance; he’d waved around a mug of heavy espresso until the smell had sabo roused from sleep, crouched down in front of the couch, and sabo finds his head propped up by pillows that feel cold compared to . . he’s not sure what -monet enters into the lounge when sabo is sat up and a bit more awake, and pauses to eye him for a minute, until her mouth curves into a dangerous smirk; sabo asks but she shrugs, leaving without giving him a proper answer; later, in the office, sabo finds her and law hunched together, the two looking up at the same time to fix him with knowing looks that he doesn’t know how to respond to -sabo looks around and asks where lami was, since her shift just ended, and law tells him she was in his room several floors down, revealing when she needed rest but couldn’t afford to go all the way home for it (or stubbornly refused not to) then she had a spare key to his quarters so she could sleep without leaving the psb tower -sabo is mildly surprised by this, knowing the relationship between her and law but being unaware that inspectors entered into the rooms of enforcers, previously viewing the invisible boundary between the two as much more strict -but as he begins to observe more, he finds that maybe that wasn’t the case; and his own feelings regarding it all surface when rebecca has lunch with him one day, and admits that shes ‘never seen ace act the way he does with you with anyone before’
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dianeolsen · 5 years ago
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3 Things Most Bloggers Don’t Pay Enough Attention To – Pdatas Blog
This post is based on episode 161 of the ProBlogger podcast.
Are you limiting the potential of your blog by ‘forgetting’ a few things?
There’s a lot to think about when you’re blogging, and so it’s easy to forget (or know you should be doing them but never quite working out how).
But while not doing these three things won’t kill your blog (you can still carry on without them), it could seriously limit your blog’s potential.
And what are these three things?
Search Engine Optimization (SEO)
Email
The “big picture” of content
Let’s look at each one, and why bloggers often don’t pay enough attention to them.
#1: Search Engine Optimisation
At the ProBlogger event a couple of years ago, I asked a group of seven or eight bloggers two questions.
My first was, “Where do you put most of your attention in terms of building traffic?”
Their responses included Pinterest, Facebook, LinkedIn, guest posting, writing for Medium, paid advertising, and networking with influencers.
I loved the variety of answers. But I found it fascinating that not a single blogger (myself included) said their main focus for building traffic was search engine optimization.
My second question was, “Where do you get most of your traffic?”
This time, most of them said their number one traffic source was Google. (For most of them, number two was whatever they were putting most of their attention into.)
It’s great to focus on more than just SEO when building traffic. But what would happen if we put more attention into driving traffic from Google? Most of the full-time bloggers I’ve met say Google brings between 40% and 60% of their traffic.
Right now there’s a lot of attention on driving traffic with social media. But maybe we need to start focusing on search again.
So why do bloggers ignore SEO? I think many see it as being too hard or too technical. But even I’ve reaped the rewards of spending a bit of time on SEO every day. And I’m the most non-technical person I know.
And you don’t need to get obsessive about it either. Here are a few simple things you can do to increase your Google traffic.
Set up your blog the right way. At a minimum, use an SEO plugin. You might also want to check out episode 94 of the podcast: 5 Mistakes Bloggers Make with SEO and What to Do About Them.
Learn how to optimize your content. Learn how to use headings (and keywords within them).
Think about the keywords people would search for to find your content. What would someone type into Google if they wanted to read a post like yours?
Try to get extra links to your site from other sites. For one great way to do that, check out How to Build Hundreds of Links to Your Blog in 5 Minutes a Day.
A couple of years ago I realized I was spending several hours a day on social media and no time on SEO.
So I flipped it around and focused more on SEO. I spent five or ten minutes a day building links to my blog, and learned how to optimize my content to appear in Google’s featured snippets. The result? A big increase in my search engine traffic.
#2: Email
A lot of bloggers feel some sort of guilt around email. They know it’s important because everyone keeps telling them how powerful it is. Unfortunately, a lot of them get stuck in one of four places.
But before I talk about those four places, I want to make it clear how important email really is.
Email doesn’t drive as much traffic as search or social. But what it does do is drive traffic with intent. People click through on emails to read content, buy a product, or engage in a community discussion.
On ProBlogger and Digital Photography School (DPS) we use email to drive people to our Facebook group, our blog posts, our Facebook pages, and so on. It’s vital for building engagement on our sites.
And email is the ultimate sales source for our own products and affiliate promotions. If you want to monetize what you’re doing, it’s crucial.
It’s also great for building a brand. For readers who aren’t on Facebook every day (or who aren’t on Twitter or Pinterest or Instagram at all), email is the number one touch point they have with us.
But bloggers often don’t use email effectively (if at all) because they get stuck in one of four places:
Getting started. At first, building an email list can seem like a waste of time. When I started the DPS photography list I managed to collect 17 email addresses in the first week. (Well, 14 along with my own, my dad’s and my wife’s.) I remember thinking, “Is it really worth spending an hour putting together a newsletter for 14 people?” But I still did it, and the next week it was 30 people, and 45 the week after that. Now we have more than 700,000 subscribers. So choose an email service provider and make a start.
Collecting email addresses. Many bloggers just have a widget in the sidebar. But there’s a lot more you can do to get people to subscribe. You can have calls to action in your content, you can use a tool such as SumoMe or OptinMonster (which I covered in episode 68 of the podcast), or you could create a free opt-in to give away to people who sign up.
Sending emails. Some bloggers collect email addresses but never send emails. Even if you’re waiting to have something to sell, you should still get into the rhythm of sending emails. Create and send useful content to your subscribers at least once a month – more if you can. On ProBlogger and Digital Photography School we send a weekly newsletter that lists the content published on the blog in that week, and sometimes a bit of bonus content as well.
Automation. Many bloggers manually put together every email they send out. That’s fine, but you can achieve so much more with a little automation. Set up a sequence of emails to get your readers on board and introduce them to your site. If that’s something you’re interested in learning more about, listen to episode 70 of the podcast: How to Drive Traffic and Profit in Your Blogging with Autoresponders.
If you’re stuck in one of those four areas, I encourage you to push through it during the next week. Start that list, collect email addresses more effectively, send emails regularly, or build some automation into your list. It can really lift your blog.
#3: The Big Picture of Content
A lot of bloggers are really good at creating daily or weekly content. But their system of creating content is often very much in the moment. They sit down, think about what to write about, write it, and then publish it.
One way to bring life to your blog is to create a content calendar, or at least a list of content you want to produce over the upcoming weeks and months. This helps you to become more thoughtful with your content, and create content that takes readers on a journey.
I like to think of it as creating a pathway for your readers. What’s the path you want to take your readers on over the next few months?
In episode 11 of the podcast I ran through a simple exercise that can help with this: creating a “before” and “after” profile for readers of your blog.
When readers come to you they’re in a particular situation, and you want to help them change. What do they need to know? What changes do they need to make? How could you inspire them? How can you help them gain the skills or the confidence they need?
By mapping out the change you want to see in your readers, you can plan and create content that takes them on that journey. Rather than just creating content that helps readers in the moment, you can give them the sense that you’ll be creating content that builds on this. That’s the type of content people will want to get more of, and that will drive them to subscribe and to become a regular reader of your blog.
So most bloggers could put more time into:
Search Engine Optimization
Email
Creating a “big picture” for their content
I’d love to hear what you’ll be focusing on over the coming weeks. Let us know in the comments. And let us know what you think other bloggers should spend more time doing?
Image credit: Brooke Cagle
  By Pdatas Blog
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siliconwebx · 6 years ago
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12 Types of Blogs and When They’re Most Successful
When creating a blog, it’s important to choose the right type of blog. The type of blog shows the blog’s purpose and how it goes about reaching its goals. This helps you determine the right strategy to reach those goals. To help you choose the best type of blog for your needs, in this article, we’ll look at 12 types of blogs and when they’re most successful. As we go through them, you’ll notice that there is some crossover on some of these blog-types, and a blog can be a combination of them. To be successful, it’s best to focus on one type.
1. Personal Blog
The personal blog doesn’t focus on a specific topic or audience. Bloggers write about what interests them: their hobbies, beliefs, daily life, politics, sports, etc., and they attract the types of people that share the same interests. The writer just wants to make a difference and share knowledge or experience.
They’re the most successful when they find a like-minded audience and build a community around their common interests.
2. Personal Brand Blog
This blog focuses on the blogger as the brand. They’re used to build credibility for the blogger as a thought-leader, speaker, and teacher within a specific niche. It’s often used for coaching, consulting, guidance, personal development, spirituality, etc. They often provide free downloadable content such as e-books, checklists, guides, etc.
The focus is on building a relationship with the audience for lead-generation. This type of blog is successful when it empowers readers through to the call to action. Those with ads and affiliate sales will need to attract a large audience in niches that include lots of ad network and affiliate products. Those that sell their own products will either need a large audience or expensive products to sell. Those with the goal of being hired only needs a smaller audience, but they’ll need to build strong relationships with their audience.
3. Corporate Blog
The focus of this blog is the business itself- their own products or services with the purpose of increasing traffic for their business in order to gain customers. The topics are chosen in order to attract visitors that are interested in their specific industry. They’re run by corporations and could be called enterprise blogs.
Their goals focus on capturing leads for their sales funnel. This includes landing pages, calls to action, email lists, specialized contact forms, offers, etc. The idea is that visitors will be attracted by the content and then move through the sales funnel into the call to action.
4. Personal Services Blog
This blog discusses topics around the services that are offered. These are great for local services such as lawn care, babysitting, house sitting, dog walking, junk removal, etc. The blog can make some money through ads or affiliate links, but the primary goal of this blog is for the blogger to get hired to perform the services.
They’re successful when they reach the local audience since this is the audience that can follow through their call to action.
5. Repair Services Blog
This blog discusses topics around the services that are offered. These are great for local repair or maintenance service businesses such as lawn care, home repair, etc. Like personal services, the primary goal of this blog is for the blogger to get hired to perform the services.
They’re also successful when they reach the local audience that can follow through their call to action.
6. Niche Blog
A niche blog focuses on a specific topic. Some are extremely specific (such as fly-fishing in TN) while others “niche-up” one notch (such as fly-fishing in the USA) to appeal to a slightly wider audience. A lot of times these are hobby blogs and end up turning into small personal business blogs (and sometimes large-scale businesses).
Niches include anything someone is interested in and they’re usually more successful if the blogger is passionate about the topic. This passion keeps them going even with low traffic.
Popular topics include:
Finance
Sports
Business
WordPress
Food
Writing
Cars
Music
Games
Movies
Books
Fitness
Mom
Travel
Current Events
Entertainment
Fashion
Lifestyle
DIY
Politics
Parenting
Pets
They can also be created for the purpose of business. In this case, the blogger would need to analyze the audience, monetization opportunities, and competition before starting the blog and make adjustments to the idea for the best marketing strategies. They’re the most successful when they find a niche that isn’t too saturated.
7. Affiliate Blog
The content for this type of blog focuses on products. It’s usually in the form of product reviews or tutorials of using the products. The call to action is to purchase the product through the blog’s affiliate link.
Ranking for keywords around the products is crucial. In order to be successful, affiliate blogs need to find products with excellent affiliate programs and that are in demand. Email lists are a must as they provide a group to promote to.
8. Artist’s Blog
An artistic blog focuses on any type of art that the artist creates, such as paintings, drawings, sculpture, music, photography, writing, etc. They often include galleries, shops where you can purchase or commission work, articles that show the work, provide tutorials, podcasts, etc.
They’re successful when they build a following for their art. It might not require a large audience; just enough to support the artist.
9. The Counter-Culture Blog
This blog uses a marketing method that is divisive in its approach to content. Using the concept that all attention is good attention, it attempts to stand out from the crowd by being as polarizing as possible to the popular view. It’s difficult to get right. If not done well it can eventually be polarizing to those it attracts. Titles can seem more like clickbait. The key is not to be rude, but make bold statements against popular views.
It works best for services and affiliate blogs. It’s the most successful when it gets the balance right- attracting the right audience and keeping them. The counter-culture thought has to be more than the headline- carrying throughout the content itself. It will have a smaller audience, so it needs to turn that smaller audience into faithful followers. The blogger will need to be exceptionally knowledgeable in the topic.
10. Guest Blogs
The content for these blogs written by guest writers who are typically experts in the field. This is different from hiring writers. This is bringing in guest bloggers that already have a following of their own in order to grow the audience.
This leaves the blog owner free to manage and promote the blog while providing content that might even be beyond the blog owner’s expertise. The blog owner will sometimes write some of the content as well, but they’re not the primary authors.
This is successful when you get bloggers that can bring their audience to your blog. They will also help promote the content so the articles can have a larger reach than those written by the blog owner. The blog will need a good following in order to bring in guest bloggers that have a large audience. If you get good enough guest bloggers, you’ll have a variety of content and voices which can draw a larger audience.
11. Case Study Blogs
The case study blog (also, experimental or test blog) tries things out to see what works. They try different tools, techniques, strategies, etc., and report the results to the audience in order to provide insights into their fields. This essentially creates step-by-step guides that the audience can follow for success.
It’s successful when it has enough followers to make a strong case study that can lead into a call to action. Bloggers need to share what works, what doesn’t work, and why. This means the tests have to be relevant to the audience they’re trying to attract.
12. Podcast
The content for this blog includes the embedded podcast (usually audio or video or both, from whatever platform it’s supplied from) and includes a description, summary, or a transcript of the podcast, and links for the call to action. The posts are episodic. The podcast usually takes the form of a chat, webinars, interviews, training, etc.
It’s successful by having a large following that clicks through the call to action. It can be a course, book, software, service, downloads, etc.
Ending Thoughts
That’s our look at 12 types of blogs and when they’re most successful. Even though there will be some overlap, a blog should primarily focus on one type of post. This helps readers know what to expect and helps the blogger focus on their specialized content and meet the blog’s goals.
Even though some of these blog types are extremely different, they all have one thing in common: in order for any blog to survive it needs high-quality content that’s published often. High-value content keeps readers coming back and gives them a reason to share.
We want to hear from you. What is your favorite type of blog? Let us know in the comments.
Featured Image via Inspiring / shutterstock.com
The post 12 Types of Blogs and When They’re Most Successful appeared first on Elegant Themes Blog.
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mariemary1 · 8 years ago
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Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]
When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal.
Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses.
But Candice Galek, CEO and founder of Bikini Luxe (one of the world’s largest and most successful online swimwear collections) has seen first-hand how powerful LinkedIn marketing can be. We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.
Join us as we explore everything there is to know about LinkedIn marketing and how you can apply some of Candice’s proven strategies to your own business in this episode of The Science of Social Media.
A huge thank you to Candice for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to monetize and grow their business using LinkedIn.
How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS
This episode is available on:
iTunes
Google Play
Stitcher
Sound Cloud
In this episode, here’s what you’ll learn:
Candice Galek shares the specific LinkedIn marketing strategies she’s used to grow her business into one of the top online retailers for swimwear.  You’ll also learn tips like:
Why LinkedIn is Candice’s “little black book” of business contacts
Simple LinkedIn tips and tricks to get the word out about your business
How building meaningful, one-on-one relationships has been crucial
Oversight Marketing and what it means for your presence on LinkedIn
Why LinkedIn’s audience demographic is perfect for business growth
How to create a LinkedIn profile that stands out from the crowd
3 Key LinkedIn Marketing Takeaways for Marketers Looking to Grow Their Business
In Candice’s words…
1. You never know what someone has to offer
I was asked this question on Twitter: Is it really all about how many connections you have on LinkedIn – Is it quality over quantity? Something came to mind for me after I was asked that and it was that you never know what someone has to offer. And so it’s key to be really nice to everyone because there’s opportunity everywhere.
2. The amount of work you put in
The amount of work you put in is equal to the amount that you get out of LinkedIn. We talked about “rolling out the red carpet” and genuinely engaging with your audience all along so that they become loyal followers along the way. You have to put effort into it to get anything out of it.
3. Don’t be afraid to speak your mind
Don’t be afraid to speak your mind and let your personality shine through. It may be just a business network, but everyone on LinkedIn is looking for something – it might just be what you have to offer!
A Great Moment
“That’s the fun part about being an entreprenuer – making your own rules, crossing lines and boundaries, and figuring out what works.”
– Candice Galek
Awesome People and Stuff Mentioned in the Show
Candice Galek on LinkedIn
Buffer on LinkedIn
Bikini Luxe on LinkedIn
Bikini Luxe Homepage
Bikini Luxe on Pinterest
Forbes 30 Under 30 – Candice Galek
Inc. Author Profile and Articles – Candice Galek
Favorite Quotes
I noticed early on with LinkedIn that I was getting more engagement and more feedback. People were commenting and giving me their genuine opinion on the content that we were posting.
We get more than 2,000,000 hits per month on Pinterest, but it’s just different. People there are looking to collect and looking to buy, but they’re not necessarily looking to have a conversation with you.
The demographic of people actually using LinkedIn is something that stands out to me. They don’t spend a tremendous amount of time on social media in general. 83% of LinkedIn users don’t use Pinterest and 59% of them don’t use Twitter.
Using the “alert” feature within LinkedIn is a great way to notify your followers about anything and it also gives you an opportunity to start a conversation with potentially thousands of people.
I call my LinkedIn community my “little black book” because they’ve really become a network of business connections for me.
When turning contacts into real business connections it’s important to be straight forward with people. We’re all busy and we don’t have a lot of time to waste. Don’t be afraid to ask questions, ask for help, or ask for a favor.
Directly linking to products on LinkedIn and providing quick customer support was a great way to monetize our LinkedIn marketing efforts. But then also diversifying and focusing on my personal (Candice Galek) brand on the side was another way to monetize it.
A lot of people feel that way about LinkedIn. Everyone is so scared of standing out because it is a business website – you think you have to be on your best behavior, but that’s not necessarily true.
How to Say Hello to Candice (and us)
Candice Galek is making a major splash in the business world with her fast-growing company Bikini Luxe – recently earning her a prestigious spot in Forbes 30 Under 30.  If you’re looking for some awesome social media inspiration, you can say hello to Candice on LinkedIn here or over on Twitter here.
Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.
Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!
About the Show
The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!
The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.
Thank Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034] for first publishing this post.
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