#and so on the transformation days they’ll start at a low percentage (based on general health) and go to 100% at midnight
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in the actual cryptid au Peter and Miles sometimes want the other to be closer around during their transformations at the end of the month, but since Peter has the wildly better senses + a strong spider-sense out of the two (Miles is still developing his), it’s up to him to go get Miles and find a nice hiding spot for him that’s close enough for comfort but not too close for Peter to be able to detect him and try hunting him down in that state. It’s usually just by hiding Miles and making sure he’s surrounded on all sides by several things Peter wouldn’t have the patience to remove and would just leave, and to give Miles enough time to escape from a different side if Peter seemingly does have the patience that day.
#actual cryptid au#so on a normal day/night cycle they go from 0%-50% spider#and so on the transformation days they’ll start at a low percentage (based on general health) and go to 100% at midnight#and then slowly go back to 0% and the cycle repeats itself like that#and Peter hunting Miles down is exactly what i mean the spider-part is of course protective but also doesn’t have human reason+#which causes normal Peter to see Miles as a child and the spider part says ‘if that’s a child then it’s my child’#but since the human not there the spider just sees another spider (more competition) and reacts with hostility#this is why some Brooklyn residents do not like Peter because Miles can seem scared on these nights (rightfully so) if he’s hiding nearby#so they assume it’s to do with Peter anyways bc the kid will knock your teeth in no sweat. not much scares him besides the one person+#that’s actually stronger + more dangerous than him. do you get their logic?#miles morales#spiderman#spider man#peter parker
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STARTUPS AND TIME
The office at 165 University Ave was Google's first. The critical years seem to be dead, were like VC firms except that they took a much bigger role in the startups they funded. Here's a clue. The reason convertible notes allow more flexibility in price is that valuation caps aren't actual valuations, and notes are cheap and easy to do. VC will feel about your startup is how other VCs feel about it. Ten years ago VCs used to insist that founders step down as CEO and hand the job over to a business guy they supplied.1 The exciting thing about market economies is that stupidity equals opportunity. You want to know how to paint a perfect painting? Odd as it might sound, we tell startups that they should try to make as little money as possible.2 When they go to VC firms they have to ask for more because they know VCs aren't interested in such small deals. Bill Gates and Paul Allen had constrained themselves to come up with an idea that sounded plausible, but was actually bad.
You don't seem to be dead, were like VC firms except that they took a much bigger role in the lives of people in the future, then it's probably big enough no matter how small it is.3 Their main expenses are setting up the company, and all the previous shareholders' percentage ownership is diluted by a much larger number of neanderthals in suits.4 So just do what you'd do in any complex, unfamiliar situation: proceed deliberately, and question anything that seems odd. The unsexy filter, while still a source of deals. What did I do before x? In fact, the more options you have—not just the classes that make a university such a good place to crank oneself into the future. But because he's sitting astride it, he seems to be: a lot. They say Yeah, maybe I could see using something like that.
When something is described as a toy, that means it has everything an idea needs except being important.5 The exciting thing about market economies is that stupidity equals opportunity. So what's the real reason there aren't more Googles is not that different. For most of college I was a philosophy major. Another place democracy seems to win is in deciding what counts as news. When something annoys you, it could be as high as 50%. There must be things you need. The Dish. They'll decide later if they want to mislead you. 8 option pool 200 16.
But between the two there is a big opportunity here, and one of the O'Reilly people that guy looks just like Tim. Then you can gradually transform yourself from a consulting company that you will one day morph into a startup. I took to refer to web-based applications are a big component of Web 2. They were not even on a path to anything interesting. There are no generally accepted standards. In fact the new generation of software is being written way too fast for Microsoft even to channel it, let alone write their own in house.6 In fact, you're doubly likely to find good problems in another domain: a the inhabitants of that domain are not as likely as software people to have already solved their problems with software, and b since you come into the new domain totally ignorant, you don't have this protection, as we found to our dismay in our own startup. Web 2. Made-up startup ideas are usually of the first type.
Stanford is a strange place. So some founders impose it on themselves when they start the company. For the rest of this essay I'll talk about tricks for coming up with startup ideas on demand. But you know the ideas are out there. In a series A, a fixed-size equity rounds. It was painting, incidentally, that cured me of copying the wrong things? You have to work actively to prevent your company growing into a weed tree, dependent on this source of easy but low-margin money. Whether you succeed depends far more on you than on your competitors. But because seed firms operate in an earlier phase, they need to offer different kinds of advice. You almost have to trick yourself into seeing the ideas around you. Deal terms with angels vary a lot. 0 conference turned out to be more complicated.
Venture investors are driven by exit strategies.7 Palo Alto. When you ask what message a city sends, you sometimes get surprising answers. Enjoy it while it lasts, and get as much done as you can, though. I've lived in where people genuinely cared about art. Startups' valuations are supposed to rise over time. Fixed-size, multi-investor angel rounds are such a bad reputation among hackers. It's expensive and somewhat grubby, and the investors are the ones that figure out new ways to give stuff away for free, and till recently a company giving anything away for free could be pretty high-handed about it. It's the same with acquisitions. If you're uncertain, ask users. Even the startups are different this time around.
And when these problems get solved, they will probably seem flamingly obvious in retrospect. Moreover, these links represent a social network connecting the individuals and organizations who created the pages, and by using graph theory we can compute from this network an estimate of the reputation of each member. When you do negotiate with VCs, remember that they've done this a lot more than you have. Mistake number four. The democracy component, for example, because no one said anything definite enough to refute. In Zen and the Art of Motorcycle Maintenance, Robert Pirsig says: You want to be using with respect to startup ideas is to work on projects that seem like they'd be cool. It's to look for those that are dying, or deserve to, and try to imagine what kind of company would profit from their demise. The bust was as much an overreaction as the boom. A fellow would be walking along a street and suddenly modality qua modality would spring upon him. For the first 100 years or so of its existence, it was meaningless. The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they themselves can build, and that was considered advanced. For some kinds of work, like designing software.
What won't be obvious is that they're easy to find. They control the topics you can write about, and they are arranged in a confusing maze. For example, most painters in the eighteenth and nineteenth centuries used brownish colors. Here are the terms: a $2 million investment, make five $400k investments. Thousands of programmers were in a position to see this idea; thousands of programmers knew how painful it was to process payments before Stripe. When an investment scores spectacularly, as Google did for Kleiner and Sequoia, it generates a lot of stories in which nothing happened except that someone was unhappy in a way encouraging. I've noticed for a while that the stuff I read on individual people's sites is as good as or better than the stuff I read in newspapers and magazines. That's more ideal than typical. Or don't take any extra classes, and just build things. It's the same with Facebook. In a hundred subtle ways, the city sends you a message: you could do more; you should try harder.
Notes
San Francisco wearing a jeans and t-shirts, to drive the old car they had no natural immunity to dictators.
I'm not saying that if there were no strong central governments.
Xenophon Mem. There are lots of customers is that their explicit goal don't usually do best to err on the economics of ancient traditions. And I have to tell them about your fundraising prospects.
Instead of laboriously adding together the numbers from the late Latin tripalium, a player who persists in trying such things will do that. In fact this would work better, but he got killed in the sense of mission. All he's committed to is following the evidence wherever it leads. In practice you can help, either.
In principle you might be enough to defend their interests in political and legal disputes. The point where it was true that the people who interrupt you. Geoff Ralston reports that one Calvisius Sabinus paid 100,000 legitimate emails. If your income tax rate is 10%, moving to Monaco would give us.
As we walked in, we could just use that instead of blacklist. Come to think about where those market caps do eventually become a problem, but in practice investors discount merely predicted revenue, so the best intentions. One reason I did when I switch in the world as a game, Spacewar, in that. For the price, they mean.
I mark. The best kind of social engineering—.
Thanks to Patrick Collison, Nikhil Pandit, Robert Morris, Hutch Fishman, Sam Altman, and Richard Jowsey for sparking my interest in this topic.
#automatically generated text#Markov chains#Paul Graham#Python#Patrick Mooney#Notes#ideas#member#programmers#li#something#anything#stuff#role#Mistake#caps
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How to Use Facebook as Your PR Engine
A PR agency’s job is to get your story in front of the press and potential customers.
It might set you back $5,000 per month.
But what if you could get the same—if not better—results yourself, by using Facebook ads?
Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down. If you’re not using Facebook ads as part of your overall marketing strategy, you’re missing a trick.
Facebook has a neat little feature called workplace targeting that many people don’t even know about—and from a PR perspective, it could save you thousands of dollars every month.
Let’s see how.
How to Target the Media on Facebook
When you think about Facebook targeting, you might think it’s all about location, age and interest-based targeting. But when you dive into the demographical data we can use to target people, it goes much deeper than that.
Let’s take a second to think about the data Facebook has. There are 1.94 billion active monthly users on Facebook, and over 1 billion people use the platform every single day.
That’s a lot of data. I’ve personally been on Facebook for over 10 years. During the course of those 10 years, Facebook will have amassed a huge amount of data about me: the pages I’ve liked, posts I’ve reacted to, photos I’ve uploaded, places I’ve checked in, links I’ve clicked on and sites I’ve visited, to name a few. They’ll understand how my behavior has changed over time. When we combine that with the data they have about my Instagram and Whatsapp usage (not to mention data from third-party partners), we’re starting to talk real big data.
As they say, if you don’t pay for a product, you are the product. This might sound slightly daunting to a user, but as a marketer, it’s a huge opportunity—an opportunity you need to be taking advantage of.
When we use workplace targeting to target people based on where they work, we’re simply using the data Facebook gathers when you create your profile.
It’s a targeting feature that many people don’t know about, but it’s one that can be super powerful. Here’s how to do it:
Using Facebook Workplace Targeting
Presuming you already have an advertising account, when you’re in the ads manager, click on create advert.
You’ll be taken here, where you need to choose your campaign objective. You can target the media through any objective, so what you choose here will be entirely dependent upon your goals.
For example, if you’re trying to get people to take a specific action, such as download an eBook, you’ll want to choose the conversions objective. If your goal is to drive traffic to a blog post, you might want to use the traffic objective.
The objective you choose will alter how Facebook optimizes your ads (if you choose conversions, Facebook will show your ad to the people it thinks are most likely to convert. If you choose traffic, Facebook will show your ad to the people it thinks are most likely to click through). Again, Facebook has data on what action you’re most likely to take, based on your user behavior.
Name your campaign and click continue.
You’ll then be taken to the ad set level where you get to choose your targeting options. Your ad set is basically a place where you tell Facebook how you want your advertisement to run. Your options here include:
Targeting
Placement
Budget
Bidding
Scheduling
Targeting is what we’re interested in here. Find the detailed targeting box, then hit browse > demographics > work > employers.
Here, you can enter the names of the companies you want to target. This will target the employees of the companies you choose. If we’re looking to get some PR, we want to choose media companies as the employers.
You can go ahead and fill that detailed targeting box with as many companies as you’d like to target.
I’d recommend creating a list of all the media companies you think might be interested in what you do and any stories you produce. You can then save that audience and come back to it whenever you want to target the media again. I’ll often target the media companies even when I don’t have anything to pitch them—just to keep myself top of their minds.
You’ll then have an audience you can target whenever you have something you feel is media-worthy! Here’s an audience I created of people who work for media companies:
As a marketer, getting into the media and onto podcasts, writing guest blog posts and connecting with influencers are all great ways to reach and provide value to new audiences. But the people with the power to get you onto these mediums (the owners, journalists, hosts etc.) are inundated every day by people requesting to be on their show or to write a guest post for them. Do you think they want to receive any more requests than they already do?
Definitely not.
Why not do something to stand out from the crowd? Jump on to Facebook, find the person who owns the podcast/blog you want to appear on, see what they’ve put as their company name and then create an ad targeting employees of that company.
In your ad copy, you can specify that you love their podcast/blog and would like to appear on it. What’s gonna stand out more—a boring email pitch or a creative ad?
The ad will win all day long—it’s fun, it’s different and it’s relevant.
Alternative benefits
Workplace targeting doesn’t just offer media/PR benefits. It can literally be used for anything, whether that’s lead generation, getting meetings with specific people or using it to get your next job.
I’ve used this tactic to get meetings with people many times. For example, I wanted to meet the team at Social Chain. After emailing a few times to no avail, I decided to run an ad targeting employees of Social Chain.
After only $.39 spend, I had a message from the CEO inviting me down to the office the next week. Crazy, right? Every marketer has a list of companies they want to meet/work with. Rather than sending them cold emails, why not create Facebook ads targeting the employees or CEO of that company?
Relevancy
Relevancy is the key to why this works so well. If you pinpoint an ad to someone and call them out based on how you targeted them—for example, by targeting people that work for ‘x’ company and using copy such as ‘work for ‘x’?’—of course they’re going to click on that ad! Why wouldn’t they when it’s so relevant to them?
But at the same time, just because you’ve used their workplace or job title as the identifier, it doesn’t mean the ad or message you’re trying to get across is interesting to them. There are more than 5 million advertisers on Facebook, of which a small percentage will be targeting you, trying to get their message in your feed. Some of them may have identified you by your job title, while others may have identified you by your interests.
This is where having great ad creative is important. The targeting functionality allows us to get our message in front of the right people with ease. But that doesn’t mean they’re automatically going to be interested in what we have to say. Great targeting can’t fix poor messaging. Understand the mindset of Facebook users and serve them an ad that is truly valuable and relevant to them.
Final Thoughts
How can a PR agency compete with results like this—instant results for a tiny spend? Now, the point of this article isn’t to suggest that PR agencies are dead. They still have a place, but if you’re looking to get into the media or to target specific companies, Facebook ads might be your best bet.
The great thing is, you don’t need huge budgets to get results. You can get started from as little as $1 a day. Once you’ve tested and played around with this method, you can scale your budget to as high as you like.
About the Author: Gavin Bell is an award winning entrepreneur and Facebook advertising expert. At just 21 years of age, he launched his social media agency, Blue Cliff Media. Fast forward two years and they’re working with brands across the world, helping them to transform the way they communicate and market themselves online. Also a vlogger, Gavin has a weekly vlog titled “The Journey” which follows his life through the world of entrepreneurship.
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Text
How to Use Facebook as Your PR Engine
A PR agency’s job is to get your story in front of the press and potential customers.
It might set you back $5,000 per month.
But what if you could get the same—if not better—results yourself, by using Facebook ads?
Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down. If you’re not using Facebook ads as part of your overall marketing strategy, you’re missing a trick.
Facebook has a neat little feature called workplace targeting that many people don’t even know about—and from a PR perspective, it could save you thousands of dollars every month.
Let’s see how.
How to Target the Media on Facebook
When you think about Facebook targeting, you might think it’s all about location, age and interest-based targeting. But when you dive into the demographical data we can use to target people, it goes much deeper than that.
Let’s take a second to think about the data Facebook has. There are 1.94 billion active monthly users on Facebook, and over 1 billion people use the platform every single day.
That’s a lot of data. I’ve personally been on Facebook for over 10 years. During the course of those 10 years, Facebook will have amassed a huge amount of data about me: the pages I’ve liked, posts I’ve reacted to, photos I’ve uploaded, places I’ve checked in, links I’ve clicked on and sites I’ve visited, to name a few. They’ll understand how my behavior has changed over time. When we combine that with the data they have about my Instagram and Whatsapp usage (not to mention data from third-party partners), we’re starting to talk real big data.
As they say, if you don’t pay for a product, you are the product. This might sound slightly daunting to a user, but as a marketer, it’s a huge opportunity—an opportunity you need to be taking advantage of.
When we use workplace targeting to target people based on where they work, we’re simply using the data Facebook gathers when you create your profile.
It’s a targeting feature that many people don’t know about, but it’s one that can be super powerful. Here’s how to do it:
Using Facebook Workplace Targeting
Presuming you already have an advertising account, when you’re in the ads manager, click on create advert.
You’ll be taken here, where you need to choose your campaign objective. You can target the media through any objective, so what you choose here will be entirely dependent upon your goals.
For example, if you’re trying to get people to take a specific action, such as download an eBook, you’ll want to choose the conversions objective. If your goal is to drive traffic to a blog post, you might want to use the traffic objective.
The objective you choose will alter how Facebook optimizes your ads (if you choose conversions, Facebook will show your ad to the people it thinks are most likely to convert. If you choose traffic, Facebook will show your ad to the people it thinks are most likely to click through). Again, Facebook has data on what action you’re most likely to take, based on your user behavior.
Name your campaign and click continue.
You’ll then be taken to the ad set level where you get to choose your targeting options. Your ad set is basically a place where you tell Facebook how you want your advertisement to run. Your options here include:
Targeting
Placement
Budget
Bidding
Scheduling
Targeting is what we’re interested in here. Find the detailed targeting box, then hit browse > demographics > work > employers.
Here, you can enter the names of the companies you want to target. This will target the employees of the companies you choose. If we’re looking to get some PR, we want to choose media companies as the employers.
You can go ahead and fill that detailed targeting box with as many companies as you’d like to target.
I’d recommend creating a list of all the media companies you think might be interested in what you do and any stories you produce. You can then save that audience and come back to it whenever you want to target the media again. I’ll often target the media companies even when I don’t have anything to pitch them—just to keep myself top of their minds.
You’ll then have an audience you can target whenever you have something you feel is media-worthy! Here’s an audience I created of people who work for media companies:
As a marketer, getting into the media and onto podcasts, writing guest blog posts and connecting with influencers are all great ways to reach and provide value to new audiences. But the people with the power to get you onto these mediums (the owners, journalists, hosts etc.) are inundated every day by people requesting to be on their show or to write a guest post for them. Do you think they want to receive any more requests than they already do?
Definitely not.
Why not do something to stand out from the crowd? Jump on to Facebook, find the person who owns the podcast/blog you want to appear on, see what they’ve put as their company name and then create an ad targeting employees of that company.
In your ad copy, you can specify that you love their podcast/blog and would like to appear on it. What’s gonna stand out more—a boring email pitch or a creative ad?
The ad will win all day long—it’s fun, it’s different and it’s relevant.
Alternative benefits
Workplace targeting doesn’t just offer media/PR benefits. It can literally be used for anything, whether that’s lead generation, getting meetings with specific people or using it to get your next job.
I’ve used this tactic to get meetings with people many times. For example, I wanted to meet the team at Social Chain. After emailing a few times to no avail, I decided to run an ad targeting employees of Social Chain.
After only $.39 spend, I had a message from the CEO inviting me down to the office the next week. Crazy, right? Every marketer has a list of companies they want to meet/work with. Rather than sending them cold emails, why not create Facebook ads targeting the employees or CEO of that company?
Relevancy
Relevancy is the key to why this works so well. If you pinpoint an ad to someone and call them out based on how you targeted them—for example, by targeting people that work for ‘x’ company and using copy such as ‘work for ‘x’?’—of course they’re going to click on that ad! Why wouldn’t they when it’s so relevant to them?
But at the same time, just because you’ve used their workplace or job title as the identifier, it doesn’t mean the ad or message you’re trying to get across is interesting to them. There are more than 5 million advertisers on Facebook, of which a small percentage will be targeting you, trying to get their message in your feed. Some of them may have identified you by your job title, while others may have identified you by your interests.
This is where having great ad creative is important. The targeting functionality allows us to get our message in front of the right people with ease. But that doesn’t mean they’re automatically going to be interested in what we have to say. Great targeting can’t fix poor messaging. Understand the mindset of Facebook users and serve them an ad that is truly valuable and relevant to them.
Final Thoughts
How can a PR agency compete with results like this—instant results for a tiny spend? Now, the point of this article isn’t to suggest that PR agencies are dead. They still have a place, but if you’re looking to get into the media or to target specific companies, Facebook ads might be your best bet.
The great thing is, you don’t need huge budgets to get results. You can get started from as little as $1 a day. Once you’ve tested and played around with this method, you can scale your budget to as high as you like.
About the Author: Gavin Bell is an award winning entrepreneur and Facebook advertising expert. At just 21 years of age, he launched his social media agency, Blue Cliff Media. Fast forward two years and they’re working with brands across the world, helping them to transform the way they communicate and market themselves online. Also a vlogger, Gavin has a weekly vlog titled “The Journey” which follows his life through the world of entrepreneurship.
http://ift.tt/2s0JdDY from MarketingRSS http://ift.tt/2t3ioP2 via Youtube
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Text
How to Use Facebook as Your PR Engine
A PR agency’s job is to get your story in front of the press and potential customers.
It might set you back $5,000 per month.
But what if you could get the same—if not better—results yourself, by using Facebook ads?
Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down. If you’re not using Facebook ads as part of your overall marketing strategy, you’re missing a trick.
Facebook has a neat little feature called workplace targeting that many people don’t even know about—and from a PR perspective, it could save you thousands of dollars every month.
Let’s see how.
How to Target the Media on Facebook
When you think about Facebook targeting, you might think it’s all about location, age and interest-based targeting. But when you dive into the demographical data we can use to target people, it goes much deeper than that.
Let’s take a second to think about the data Facebook has. There are 1.94 billion active monthly users on Facebook, and over 1 billion people use the platform every single day.
That’s a lot of data. I’ve personally been on Facebook for over 10 years. During the course of those 10 years, Facebook will have amassed a huge amount of data about me: the pages I’ve liked, posts I’ve reacted to, photos I’ve uploaded, places I’ve checked in, links I’ve clicked on and sites I’ve visited, to name a few. They’ll understand how my behavior has changed over time. When we combine that with the data they have about my Instagram and Whatsapp usage (not to mention data from third-party partners), we’re starting to talk real big data.
As they say, if you don’t pay for a product, you are the product. This might sound slightly daunting to a user, but as a marketer, it’s a huge opportunity—an opportunity you need to be taking advantage of.
When we use workplace targeting to target people based on where they work, we’re simply using the data Facebook gathers when you create your profile.
It’s a targeting feature that many people don’t know about, but it’s one that can be super powerful. Here’s how to do it:
Using Facebook Workplace Targeting
Presuming you already have an advertising account, when you’re in the ads manager, click on create advert.
You’ll be taken here, where you need to choose your campaign objective. You can target the media through any objective, so what you choose here will be entirely dependent upon your goals.
For example, if you’re trying to get people to take a specific action, such as download an eBook, you’ll want to choose the conversions objective. If your goal is to drive traffic to a blog post, you might want to use the traffic objective.
The objective you choose will alter how Facebook optimizes your ads (if you choose conversions, Facebook will show your ad to the people it thinks are most likely to convert. If you choose traffic, Facebook will show your ad to the people it thinks are most likely to click through). Again, Facebook has data on what action you’re most likely to take, based on your user behavior.
Name your campaign and click continue.
You’ll then be taken to the ad set level where you get to choose your targeting options. Your ad set is basically a place where you tell Facebook how you want your advertisement to run. Your options here include:
Targeting
Placement
Budget
Bidding
Scheduling
Targeting is what we’re interested in here. Find the detailed targeting box, then hit browse > demographics > work > employers.
Here, you can enter the names of the companies you want to target. This will target the employees of the companies you choose. If we’re looking to get some PR, we want to choose media companies as the employers.
You can go ahead and fill that detailed targeting box with as many companies as you’d like to target.
I’d recommend creating a list of all the media companies you think might be interested in what you do and any stories you produce. You can then save that audience and come back to it whenever you want to target the media again. I’ll often target the media companies even when I don’t have anything to pitch them—just to keep myself top of their minds.
You’ll then have an audience you can target whenever you have something you feel is media-worthy! Here’s an audience I created of people who work for media companies:
As a marketer, getting into the media and onto podcasts, writing guest blog posts and connecting with influencers are all great ways to reach and provide value to new audiences. But the people with the power to get you onto these mediums (the owners, journalists, hosts etc.) are inundated every day by people requesting to be on their show or to write a guest post for them. Do you think they want to receive any more requests than they already do?
Definitely not.
Why not do something to stand out from the crowd? Jump on to Facebook, find the person who owns the podcast/blog you want to appear on, see what they’ve put as their company name and then create an ad targeting employees of that company.
In your ad copy, you can specify that you love their podcast/blog and would like to appear on it. What’s gonna stand out more—a boring email pitch or a creative ad?
The ad will win all day long—it’s fun, it’s different and it’s relevant.
Alternative benefits
Workplace targeting doesn’t just offer media/PR benefits. It can literally be used for anything, whether that’s lead generation, getting meetings with specific people or using it to get your next job.
I’ve used this tactic to get meetings with people many times. For example, I wanted to meet the team at Social Chain. After emailing a few times to no avail, I decided to run an ad targeting employees of Social Chain.
After only $.39 spend, I had a message from the CEO inviting me down to the office the next week. Crazy, right? Every marketer has a list of companies they want to meet/work with. Rather than sending them cold emails, why not create Facebook ads targeting the employees or CEO of that company?
Relevancy
Relevancy is the key to why this works so well. If you pinpoint an ad to someone and call them out based on how you targeted them—for example, by targeting people that work for ‘x’ company and using copy such as ‘work for ‘x’?’—of course they’re going to click on that ad! Why wouldn’t they when it’s so relevant to them?
But at the same time, just because you’ve used their workplace or job title as the identifier, it doesn’t mean the ad or message you’re trying to get across is interesting to them. There are more than 5 million advertisers on Facebook, of which a small percentage will be targeting you, trying to get their message in your feed. Some of them may have identified you by your job title, while others may have identified you by your interests.
This is where having great ad creative is important. The targeting functionality allows us to get our message in front of the right people with ease. But that doesn’t mean they’re automatically going to be interested in what we have to say. Great targeting can’t fix poor messaging. Understand the mindset of Facebook users and serve them an ad that is truly valuable and relevant to them.
Final Thoughts
How can a PR agency compete with results like this—instant results for a tiny spend? Now, the point of this article isn’t to suggest that PR agencies are dead. They still have a place, but if you’re looking to get into the media or to target specific companies, Facebook ads might be your best bet.
The great thing is, you don’t need huge budgets to get results. You can get started from as little as $1 a day. Once you’ve tested and played around with this method, you can scale your budget to as high as you like.
About the Author: Gavin Bell is an award winning entrepreneur and Facebook advertising expert. At just 21 years of age, he launched his social media agency, Blue Cliff Media. Fast forward two years and they’re working with brands across the world, helping them to transform the way they communicate and market themselves online. Also a vlogger, Gavin has a weekly vlog titled “The Journey” which follows his life through the world of entrepreneurship.
How to Use Facebook as Your PR Engine
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IF YOU'RE RAMEN PROFITABLE, DO IT
But could you shortcut the process by funding startups? Fortunately, I can answer is why hardware is suddenly cool. Incidentally, notice how important color was to the horizontal axis, Henry Ford was to the horizontal axis, Henry Ford was to the horizontal axis, Henry Ford was to the customers for whom your boss is only a few percent of spams got very hard, and get as much done as you can. Both of these images are wrong. And yet there is something deeper wrong. They can sense totalitarianism approaching from a distance, as animals can sense an approaching thunderstorm. This is essentially a way of saying that the way to a great product, how do you make? When the company consists only of the founders discovered that the hardest part of that is the approach I'm advocating: filter each user's mail based on the total number of new programming languages have taken more and more programs may turn out to be a doctor. Figure out what? I now realize, this was what Paul was talking about how investors are reluctant to put money into startups in bad markets, even though it wasn't an online store, because we were poor. They were in effect arguing about artifacts induced by sampling at too low a resolution.
All the search engines are trying to do is keep telling your story, and eventually go away. Was it something about the qualities we look for. There's no reason this couldn't be as big a problem you have? The problem is, risk and reward. But although it's a mistake to have fixed plans in an undertaking as unpredictable as fundraising. And so American software and movies, and Japanese cars, all have this in common: they're something the founders themselves hadn't seen yet. Most startups that raise money. This connection adds more brittleness than strength, however: they're also not bound by all the people who want you to be able to make the round small initially, then expand as needed, rather than the other students. In fact, what makes it hard for spammers to spoof: just add a big chunk of code available then was Unix, but even if it is a huge time suck at just the right place to look is where the USPTO has been dropping the ball. When you raise a million dollars and I'll figure out what customers want. Would that mean too much due diligence?
So they'll always tend to be large enough to notice patterns. The very design of the language by not using them. Wittgenstein gave it. You can't let how much you improve users' lives; and the worry that, if it existed, might be good to program in college was all wrong. 4 hours of TV a day. However, the easiest and cheapest way for them to talk about average quality, because that's where this idea seems to live. Starting startups is not mainly about funding. And not only will they give you very precise numbers about variation in wealth and income, then follow it with the usual child's mix of inferiority and self-centeredness combine to make applicants passive in applying and hurt when they're rejected. But talking to my friend Mark Pincus who had an idea like that, it's hard not to fund them, and probably rarely as high as they could be, but Bill is, because since meeting Robert I've tried to do in a lot of subsidiary questions to be cleared up after the Internet Bubble. They didn't care what language Viaweb was written in either, but they especially don't work as a way to evade the grip of fashion. Restrictiveness is mostly lack of succinctness.
And it's likely to. You could combine one of these people, beware. It's not because they're irresponsible cowboys, or because they're a bad idea, for example, allow founders to cash out partially in the Series A round. Note too that hill-climbing which is what the compiler uses as input to generate object code. They ask it just in case it does any good, let me clarify that I'm not writing here about Java which I have never once sensed any unresolved tension between them. How many times have you heard hackers speak fondly of how in, say, 1970, I think it is good to have the best hackers to work for Apple. Which can put you in a direction you like.
As well as pinching off the stream of patents at the point where it IPOs, and you willingly give him money in return for a percentage of it. The most dynamic part of the popularity landscape. They only just decided what to use, and that's what it's going to seem hard. Or maybe you can do in your spare time, and part of the economy. The eminent feel like everyone wants to invest in them! But once again, I wouldn't aim too directly at either target. And I think I've shown that. Dangerous territory, that; if anything you should cultivate dissatisfaction.
Notes
This was partly confidence, and post-money valuation of the biggest divergences between the initial capital requirement for German companies is 47. If you have to kill.
We didn't let him off, either, that you should at least 3 or 4 YC alumni who I believe will be interesting to consider themselves immortal, because she liked the outdoors, was no more willing to endure the stress of a problem into your head. Of course, but you get bigger, your size helps you grow. The reason is that it's up to 20x, since that was actively maintained would be to say now. It would be enough to become one of those you should start if you have to give them sufficient activation energy for enterprise software—and to run a mile in under 4 minutes.
The shares set aside a chunk of this model was that the big winners aren't all that mattered. 5, 000 or a community, or that an eminent designer is any better than having twice as much income. It's true in the US is the post-money valuation of an outcast, just monopolies they create liquidity. Few can have a competent startup lawyer handle the deal for the same reason 1980s-style knowledge representation could never have left PARC.
That's probably true of nationality and religion too.
Thought experiment: If you don't, working twice as fast is better than Jessica.
Bill Yerazunis. It's not simply a function of revenues, and earns the right thing to do that? In fact, for example, would increase the spammers' cost to reach a certain threshold. The ironic thing is, so the best hackers work on projects that improve the world wars to say exactly what your body is telling you and listen only to your instruments.
The current Bush, for example, being offered large bribes by Spain to make you feel that you're paying yourselves high salaries. I.
A scientist isn't committed to believing in natural selection in the world. For a long time I did when I said that a company in Germany told me: One YC founder who used to place orders. Conjecture: The French Laundry in Napa Valley. The trustafarians' ancestors didn't get rich by creating wealth—wealth that, go ahead.
B made brand the dominant factor in deciding what to do is assemble components designed and manufactured by someone else to lend to, but as impoverished outcasts, which I deliberately pander to readers, because the ordering system, the best metaphors for hackers are in love with their decision—just that they got started as a type II startups neither require nor produce startup culture.
But in this article are translated into Common Lisp, they said, and I don't like the stuff one used to be vigorously enforced. There may be exaggerated by the Corporate Library, the more the type of lie.
At Princeton, 36% of the anti-takeover laws, they might shy away from taking a difficult class lest they get for free. But it wouldn't be irrational.
After Greylock booted founder Philip Greenspun out of the biggest discoveries in any era if people are trying to describe the worst—that economic inequality—that he transformed the field. It would help Web-based software will make developers pay more attention to not screwing up than any of the problem is that most people realize, because the broader your holdings, the employee gets the stock up front, and then a block or so and we don't have enough equity left to motivate them.
Come work for us, because a great programmer might invent things an ordinary adult slave seems to have been seen mentioning the possibility. Perhaps realizing this will help dispel the cloud of semi-sacred mystery that surrounds wisdom in so many people mistakenly think it might take an hour over the internet.
In both cases you catch mail that's near spam, for an investor pushes you hard to say incendiary things, like speculators, that good art fifteenth century artists did, but its value drops sharply as soon as no one would say that YC's most successful startups of all the other reason they pay a lot of investors. While certain famous Internet stocks were almost certainly start to spread them. This just seems to be hidden from statistics too.
I don't know which name will stick. Max also told me that if VCs are only slightly richer for having these things.
Thanks to Geoff Ralston, Fred Wilson, Robert Morris, and Sam Altman for their feedback on these thoughts.
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STARTUPS AND PLANS
But the percentage is certainly way over 30%. If there are any laws regulating businesses, you can write about, then write your program in it. There is a large part of it. The top level of service no big company can. And yet the grad students seem pretty smart. Its syntax, or lack of syntax, ever become popular? The shape of a program so that it can be very cool to be in a traditional research department. That doesn't mean 16.
Most just want to get real work done. Growth drives everything in this world. He said VCs told him this almost never happened. At any given time there are a lot of i/o. Could Americans have nice places to live without undermining the impatient, hackerly spirit you need to follow the trail wherever it leads rather than being designed big from the start. An American teenager may work at being popular every waking hour, 365 days a year. It was no coincidence that the great industrialists of the nineteenth century was not a fixed quantity that had to be possible for the programmer to guess what they'll like. Surely a field like physics, if we disagree with past generations it's because we're right and they're wrong. I was about 19.
And in this context, low-stress job at a big company, then a VC fund can only do that if you tried this you'd be able to change what I was doing before. Why do we have to memorize state capitals instead of playing dodgeball? Perl 4? So your site has to say Wait! Any really good new idea will seem bad to the kind of effervescent feel that attracts the young. If the founders have that first million, or at least log n more rewarding. And if you can, and your achievement will revert to the mean. Like many startup founders have had to expend to make them. O'reilly.
They were the winners of the only programming languages a surprising amount of the work I've done to improve the technology, and if you try to attack this type of mail. Even the best programmers are libertarians. And compared to the last and probably most powerful reason people get regular jobs: it's the one with the best people will beat one with funding from famous VCs, and one in which you work. In the scrap era I was constantly finding notes I'd written years before that might say something I needed to remember, if I could save some of the problems are technical, so seed firms should be able to write a paper for a class project and a real startup? No idea In a sense there's just one founder. I think that's ok. A hacker working on some problem. This was apparently too marginal even for Apple's PR people. Why? But Reddit solved the real problem. Procrastination feeds on distractions.
Growth explains why the ups and downs were more extreme than any it will assume during the run. What changed? Something similar happened when people first started describing things as hot or cold and when someone asked what made startups fail. To me it means, I'm not eager to fix that by supplying a map through it. But they were overworked evolving Airbnb into the astonishingly successful organism it is now common for them to fund companies that have already raised amounts in the hundreds of thousands or in rare cases even millions. Startups are stressful, and this is not only overused, but overused in an indirect way by prepending the subject to some advice, the main thing I'd tell him would be to commute every day to a cubicle in some soulless office complex, and be slow to grow their number. We have two Demo Days a year, in a recent essay I pointed out that operator overloading is a bigger win in languages with infix syntax. He was like Michael Jordan. How will we take advantage of your ability to make something great. Compared to other industrialized countries the same thing: I knew it was important to have the time and the inclination to build things that are missing.
A Lisp macro can be anything from the 20th Century that can. You might think that responsible corporate governance is an area where companies will play a role—but most aren't. Hardware prices plummeted, and lots of people want and how to reach those people, there's a lot you can do to fix things? There's a reason we have high level languages is to get a silicon valley is China. It's hard to spend more than a declaration of one's ambitions. Amazingly, no one got far enough to ask that. Sam Altman, was 19 at the time that this was the era of get big fast. If companies started doing that, they'd learn some frightening things. At best you may have noticed I didn't mention anything about having the right business model. Weekly yearly 1% 1.
Bad circumstances can break the spirit of cooperation is stronger than the spirit of cooperation is stronger than the spirit of competition. I think you should always do this when you start raising money—or talking to acquirers. It's that way with most startups too. Not always, but usually there's a bigger offer coming, or perhaps even an IPO. Most subjects are taught in such a large number of companies could say to all its clients: we'll combine the revenues from all your companies, and I get an uneasy feeling when I look at the way successful founders have had their ideas, it's not even that. The first step is to have a book about business plans to write. 3000 a month. He now runs a hedge fund, a not unrelated enterprise. My immediate reaction to this essay will be. When we launched in February 2007, weekday traffic was around 1600 daily uniques. But maybe the older generation would laugh at me for saying that?
Notes
At the time I did the same reason I say the raison d'etre of prep schools is to be in the US since the mid twentieth century. I apologize to anyone who had it used a technicality to get jobs. If they were to work with an online service, this is mainly due to recent increases in economic inequality, and it will have a standard piece of casuistry for this essay wrote: After the war. Not all unpromising-seeming startups encounter mediocre investors.
G. And in World War II. Record labels, for example, MySpace is basically the market price for you by accidents of age and geography, rather than risk their community's disapproval. Surely it's better to live inexpensively as their companies that got bootstrapped with consulting.
Icio. Ditto for case: I switch person. When Harvard kicks undergrads out for here, since they're an existing investor, lest that set an impossibly high target when raising additional money. Rice and beans are a hundred and one or two, I'd appreciate hearing from you.
That's why the Apple I used to build their sites, and some just want that first few million. Whereas there is no grand tradition of city planning like the arrival of desktop publishing, given people the shareholders instead of just doing things, they sometimes say. This was certainly true in fields that have to disclose the threat to potential investors and they were just ordinary guys.
They could have tried to preserve their wealth by forbidding the export of gold or silver. Make it clear when you use the phrase the city, with number replaced by gender. And starting an outdoor portal. Sfp applicants: please don't assume that someone with a clear upward trend.
There's a sort of pious crap you were going to do something we didn't, in virtue of Aristotle's immediate successors may have to rely on cold calls and introductions.
Some government agencies run venture funding groups, which draw more and angrier counterarguments. One VC who read it ever wished it longer. If it's 90%, you'd see a clear plan for life in general. Actually it's hard to answer the question is only half a religious one; there is some kind of bug to track down.
That makes some rich people move, and for recent art that does. The reason Y Combinator only got 38 cents on the valuation turns out to be a lost cause to try your site.
A great programmer will invent things, they won't be able to buy you a termsheet, particularly if a company he really liked, but historical abuses are easier for us! The best investors rarely care who else is investing, which merchants used to end investor meetings too closely, you'll find that with a base of evangelical Christians. Users judge a site for Harvard undergrads. Don't be evil, they very often come back.
Your Brain, neurosurgeon Frank Vertosick recounts a conversation reaches a certain field, and this tends to happen fast, like play in a journal, and no one thinks of calling that unfair. No one seems to have gotten away with the earlier stage startups, and their houses are transformed by developers into McMansions and sold to VPs of Bus Dev. He was arguably the first version was mostly Lisp, though sloppier language than I'd use to develop server-based applications greatly to be tweaking stuff till it's yanked out of just assuming that their explicit goal at Y Combinator is we can't improve a startup's prospects by 6. Quoted in: it's not enough to incorporate a prediction of quality in the beginning of the company down.
If you're not doing anything with it, so had a big effect on the programmers, it will have to do this right you'd have to spend on trade goods to make more money chasing the same work, but for blacklists nearness is physical, and b was popular in Germany. You know what kind of gestures you use in representing physical things. We didn't let him off, either, that he could accept it.
In sufficiently disordered times, even if our competitors hate most? Family and Fortune: Studies in Aristocratic Finance in the most successful ones.
Thanks to Harj Taggar, Kevin Systrom, Bob van der Zwaan essay, Jessica Livingston, Ian Hogarth, and Chris Small for their feedback on these thoughts.
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