#and just completely changed Roy fundamentally

[televisionlassie]

As much as I love the young justice show it did terrible things for how pretty much all of the characters are now portrayed by the fandom.

[eastgaysian]

okay here's one post i have to make. Finally racism confirmed real in succession. other people have talked about this before but it is a huge blind spot of the show not to acknowledge the intersection between racism and capitalism, and the excuse that the characters are the 1% and the 1% are vastly white is pretty weak. the fact that the show sidelines its existing characters of color while every now and then broadly gesturing towards race makes this worse, especially as the show more directly focuses on fascism and just Doesn't bring race into it. like i don't even think race is totally absent as a concern of the writers but it's clearly not a priority. i think a lot about how mo's widow is a filipino woman

anyway. ken and rava's conversation in this sense doesn't really qualify as, like, revolutionary in terms of succession's commentary on race esp since it's a discussion between two white parents about their brown daughter without her present. the point of interest to me really is that kendall completely fails to recognize racism as a systemic issue, much less that he works for and is trying to sustain a company that actively works to perpetuate that hegemony. his questions are why was sophie on the street? why wasn't rava there? in the same episode where he calls matsson homophobic for saying the numbers are gay. socially aware king

it's not particularly revelatory to say that a rich white man doesn't grasp the concept of systemic racism LOL but i do think it's more than that for kendall, and i also think this trait is something his siblings don't share. it's like how he doesn't realize he's in a position of power over anna and she was pressured into attending the recny with him, and his adoption of a faux-feminist stance in s3 while continuing to treat women like shit. kendall's whole concept of Everything, including systemic social issues, goes back to logan. there's no system outside of dad. the doj doesn't find the cruises evidence compelling? that's because they're scared of logan. logan's the source of the evil in the world, therefore opposing him is inherently progressive, leaving kendall with even less of a coherent moral framework after his death. and he's completely unable to process the idea that he could be participating in and benefiting from the greater racist or sexist system, because that's fundamentally incompatible with his logan-based idea of his own identity.

i don't think roman or shiv or even connor share this particular nearsightedness. roman 'we do hate speech and roller coasters' roy knows what's going on but he doesn't really care and he doesn't believe it can be changed (or, maybe more accurately, that there's any point in trying). he doesn't buy into fascism on the ideological level, exactly, but the spectacle appeals to him and he does believe it's profitable to align with it, so he's perfectly happy to do so. i think he's the most similar to logan in this regard. and shiv and connor have actual political ideologies, even if they're far from being meaningfully opposed to fascism, which requires a base awareness of the fact that We Live In A Society and That Society Has Systems In It. for kendall it really boils down to logan and logan alone

[crypt1dcorv1dae]

I never see anybody talk about how at one point in the comics gar was canonically an addict like can we talk about this can we explore this more???????

And like, the thing is it is absolutely something you need to do your research on and actually try to UNDERSTAND if you're going to do anything with it, but it's also something that I feel... Genuinely makes... A lot of sense for his character, and should be an aspect included in more of his stories. I feel like more people are understanding and acknowledging he's a fundamentally traumatized and mentally ill character and you really can't divorce him from that without changing him entirely and giving NO reason for Why He's Like This aside from ... Idk... Immaturity, but I feel like a reliance and addiction to drugs, specifically sleeping pills in the comics and the YJ cartoon, is something that.. fits, very clearly, into the other patterns of Who He Is.

Like, he's experienced non stop trauma since an extremely young age, he's been a victim of abuse, which means he almost DEFINITELY has nightmares like probably every other hero out there. he canonically has anger issues he tries REALLY HARD to keep under control but his inner monologue and when he's alone he gets very negative, and sometimes lashes out at people who, usually, just want to help. he's depressed, he seems to struggle to make genuine connections with people even tho he desperately needs closeness and affection (probably part of why he acts so flirty, he wants physical closeness but lacks the stability to really let himself get close emotionally, his goofy nature is also a way to keep people at a distance without pushing them away completely. He wants them close, but not close enough to see who he actually is), he canonically jokes all the time because otherwise he would be depressed, so he's always running from his real feelings by putting on a mask and pretending to be something he's not, or at least a different version of himself that isn't totally genuine (it's an aspect of him, sure, he is genuinely a fun loving silly guy, but most of the time it's also just... A self defense mechanism from reality and HIMSELF) and so much more like. Idk man.

All of that adds up to a very traumatized person with avoidant tendencies who actively tries not to think about anything bad, sad, upsetting, and... That's all stuff that often leads people towards dependence and addiction of various kinds. You see it in other characters like Roy Harper for all the same reasons, tbh... They're actually pretty similar dudes depending on what versions you're looking at. Same w Dick Grayson, tho afaik he's never had a drug problem, Im p sure he HAS has alcohol problems.

All of them were just silly ass kids who got into the hero business way too young, had awful shit happen to them before and/or during, and did what they had to do to try to cope.

If anything I've said about Roy or dick is incorrect, pls correct me! I don't know their lore quite as well as I know my Dear Boy, Garfield's... But I do think that despite the difference in age (which rlly isn't much, especially once they're all adults) these three could all probably get a lot out of like. Just. Talking to each other. Mask off, literally, no sugarcoating, they all know how shit REALLY works, they could be honest with each other, ykno? But also I think gar and dick should fist fight in a Denny's parking lot at 3 am. Does that make sense?

(also btw most references I make to "canon" are what was true prior to all the retcons, so anything from 1960s-2011 I believe? Bc everything they did with him since then except for a few things more recently have been absolute trash garbage, they're only in the last few years actually taking the character seriously again and still haven't really... Normalized ? To like... A consistent level of seriousness and consistent lore and shit. So I'm not taking any of that into consideration for this particular analysis/exploration, plus I haven't actually READ most of it so I can't rlly speak on more than just small details I know to be true like: canon healing factor WOOO this boy is HARD TO KILL, BABYYYY GIVE IT UP FOR ANIMAL DNA KEEPING HIM ALIVE DESPITE IT ALL)

[royboyfanpage]

https://www.tumblr.com/big-gay-apocalypse/732547558666289152?source=share

how do these pannels make you feel. they make me feel sad

Hi anon!

For context these are the panels Anon sent me-

For starters, it's totally understandable that these panels make you feel sad! That's clearly what they were written to do.

However.

I can't take it seriously because it's RUDY WEST. Rudy West is not comparable to Oliver Queen! Rudy West is absolutely not a better father than Ollie!

I mean, aside from the fact that it's pretty hard to be a worse father than Rudy West and Roy would absolutely not be "a better person" if he was raised by the Wests, like. Ollie and Roy didn't have that much of a bad relationship when Roy was a teenager. Obviously Snowbirds happened and that changed their dynamic and created a whole lot of tension they had to work through, but this is clearly pre-Snowbirds, and since Ollie still has money+Queen Industries it's also presumably pre-Hard Traveling Heroes, which is where the idea of Ollie not being around stems from. Was there conflict? Sure! But not to the extent that the Teen Titans would be blaming Ollie for how Roy is (actually, the "its not his fault the way he was raised" angle is more accurate for Dick than Roy, but I'm not gonna get into that). And I am doing a lot of explaining and defending for a man who's competition is Rudy West.

Fundamental misunderstanding of Ollie and reducing him to "Batman with arrows" my beloathed.

Also another big issue is the fact that Roy's meant to be some spoilt rich brat, which doesn't really make sense?? I mean, Roy grew up on a reservation, and at this point he's living with Ollie who, based on this panel, is implied to still be at least kinda socialist in this timeline. He's not gonna be some disconnected nepo-baby who shames Wally for his parents' financial status, even at his most insecure, which I guess is the angle they're taking here.

And also why is Garth the one defending Roy? Garth doesn't care about Roy at best at this point, and actively dislikes him at worst. Especially considering Roy's treatment of Garth is arguably worse in this than in the original Teen Titans run. Idk, it feels like it's trying to make Garth into the quiet emotionally mature kid in this scenario, which i don't feel is very accurate to who Garth actually is (I'll admit I'm only recently getting into Aqua comics so I don't have a complete grasp of Garth's character, but I get the impression that he's definitely not as much of a pushover as this comic presented him as- in the original Teen Titans run he was bantering as much as the others were, and he did have moments where he'd get aggressive, such as when the Titans refuse to help him because of their 'vow')

I'm not gonna say I hate this comic. There are some parts of it I really love, like

These panels are cute as fuck and I adore them. I think that the comic really works as its own story outside of the main Teen Titans continuity, with its own interpretations of the characters and their stories. But if you try and apply it to the original Teen Titans series, it does get kinda messy.

So yeah, in conclusion, the panels are sad if you look at them within the story, but I just can't take it seriously in a broader scope because y'know. Rudy West. I'm not even that big of a Flash fan and I still know Rudy West is the worst guy.

[tomwambsgans]

tom's upbringing was so fundamentally different from the roys' in so many ways BUT i would say a huge thing that he had in common with them all is that his parents fucked him up. his parents didn't have the will nor the capacity to fuck him up nearly as much as logan and caroline did to their kids, but they still, clearly, did. it's a bit of a dark mirror to the whole theme of "love was there, it didn't change anything, but love was there." it's almost exactly what that therapist said: parents just fuck you up. they do not (always) mean to, but they do. sometimes the cycle of abuse is this monstrous evil thing, and sometimes... it's genuinely completely unwitting, simply bc what's being done to the kid is so normalized and/or there's no way to know who will be fine and who will be fucked up by it.

[frociaggine]

do you see any RJK / artashipatrick parallels? ive been thinking about it a lot lately and wanted to get ur viewpoint

hi hi hi! I actually saw this opinion a couple of times in Ted Lasso fandom, but personally I don't share it. I AM very curious about your reasoning for it because I love looking at ships from different angles and seeing what people take from them.

my tldr is that I don't think RKJ has anything in common with the Challengers trio, beyond the fact that they're about two men ostensively fighting over a girl while also engaging in the kind of simmering homoeroticism that permeates elite men's sport. (this Marylin Frie quote says it better) I get why this can seem a parallel by itself but, to me, it's just a function of both ships being set in a Sports Media canon. When it comes to characters and their dynamics, these ships are built very differently IMO.

relative to each other:

the Challengers trio all start out as peers, both in age and in relative success level of their careers. They're all finalists in the Junior US Open when they meet. RKJ as a dynamic is absolutely hierarchical in comparison: you have Roy being a Legacy kind of Big Name in the sport, Jamie as the talented up-and-comer who idolised him growing up, and while he has promise, there's non guarantee he can come even close to the kind of career Roy's implied to have had. And then there's Keeley, who's absolutely an outsider in their world, and on a systemic level is much lower down the pecking order. I think Ted Lasso, especially in S1 and S2 does a great job giving an overview of, like, how transactional footballers/wags relationships inherently ARE, even to people who aren't already familiar with the context — not just the financial asymmetry and stark difference in career and life prospects but just, like. She's the girl peeking into the changing room and saying, Hi Boys. Jamie makes a joke about oogling her ass because they are both in on the joke that they fulfil a very specific stereotypical relationship dynamic.

Even if on a personal level both Roy and Jamie really respect and admire Keeley, she Does Not Belong in their hyperfocused sport-as-sexually-charged-rivarly world. Art and Patrick want to fuck Tashi first and foremost because she's a tennis phenomenon, they value her athletic abilities and coaching insight. That's a whole completely different dynamic from what's going on between RKJ. Compare Art and Patrick complimenting Tashi's performance at the US Open to Roy and Jamie "fighting over her" in 3x12 where it's all about who she likes more. As someone who actually liked the bar fight because I think it shows a very realistic ugly side to these characters (*) it's just. two men fighting over a girl. vs two athletes being so impressed by someone who is a girl and also a star athlete in her own right.

(*) asterisk because I absolutely loathed so many writing choices in S3, like, even if I like some seeds of plots I hate how they were executed. Oh my god typing this out is making me want to completely AU S3 of TL. anyway; I have beef with the pacing and stuff around that scene but I like the existence of the scene itself.

Keeley and Tashi couldn't be more different

Tashi is just. Her personality is most similar to Roy's, imo. She lives and breathes tennis. She needs to be around that world to live; she struggles to fill the void left with coaching (and living vicariously through Art to an extent). Keeley, meanwhile, makes fun of Roy feeling like the world is ending when he finally admits to himself that he can't go on any longer. Mind, I think that lighthearted "it's not the end of the world" attitude was precisely what Roy needed to hear at that point, because he takes himself too seriously and needed someone to tell him that he can live without football, actually — but the fact that Keeley just Doesn't Get It on a fundamental level, again, marks her as an outsider to the kind of all-encompassing elite athlete attitude Roy and Jamie share. She doesn't even like football! She's occasionally flighty (good for her). She's turning 30 and doesn't know where her life is going (SO valid). She's a completely different personality than the kind of single-minded all-or-nothing attitude you NEED to make it as a pro athlete. Again: her dynamic with the two men who are into her couldn't be any different than Art/Tashi/Patrick, BECAUSE she's a completely different personality. If she was in Challengers, she'd be one of the normie Stamford kids Patrick and Tashi make fun of.

IDK. I think any similarity between Tashi and Keeley starts and ends at "they're both women". Maybe I'm being uncharitable here! I'm someone who thinks that Keeley's portrayal in fanon flattens her a bit (in the way female characters in the periphery of a m/m ship are often put on a pedestal and shoved off the way) so I'm definitely bringing some of my own baggage here; that's why I'd love to know what parallels others see. But I think she and Tashi have very different neuroses. THAT SAID. If I was writing a crossover Ted Lasso / Challengers fic, I really think Tashi/Keeley would be my ship of choice

[he-came-home]

Change Your Area: Crucial Home Improvement Tips for Every House owner

Home renovation is greater than simply a trend; it's an essential part of keeping and boosting the convenience, worth, and aesthetic charm of your living area. Whether you're aiming to take on tiny do it yourself tasks or considering larger renovations, understanding the fundamentals of home improvement can cause considerable advantages. From refreshing a room with a new coat of paint to upgrading your kitchen area or restroom, each task can not just improve your home's functionality yet additionally enhance its market price. With the best technique, even the easiest adjustments can develop a considerable impact.As you start

your home renovation journey, it is necessary to prioritize your tasks based on your demands, budget, and the possible roi. Beginning by assessing which areas of your home call for interest or might gain from an upgrade. Take into consideration energy-efficient enhancements, such as installing brand-new windows or insulation, which can save you money over time while making your home more comfortable. Don't neglect to research and plan each job completely, guaranteeing you have the needed devices and materials. With cautious preparation and an innovative way of thinking, home renovation can be a fulfilling experience that transforms your space right into the desire home you have actually always wanted.

Read more here https://about.me/cleansimplelifestyle

[because-katiedid]

Change Your Room: Vital Home Renovation Tips for Every Property owner

Home enhancement is even more than just a fad; it's an important part of preserving and boosting the comfort, value, and visual charm of your living area. Whether you're aiming to undertake little DIY projects or taking into consideration larger improvements, comprehending the fundamentals of home enhancement can lead to considerable advantages. From revitalizing a room with a new layer of paint to updating your cooking area or restroom, each project can not just improve your home's functionality yet likewise increase its market value. With the ideal technique, also the simplest adjustments can develop a substantial impact.As you start

your home renovation trip, it is necessary to prioritize your projects based on your needs, spending plan, and the possible roi. Beginning by examining which locations of your home call for attention or can take advantage of an upgrade. Take into consideration energy-efficient improvements, such as setting up new home windows or insulation, which can save you cash in the lengthy run while making your home a lot more comfy. Don't fail to remember to research study and strategy each task completely, guaranteeing you have the essential tools and products. With careful preparation and a creative attitude, home renovation can be a gratifying experience that changes your space right into the dream home you have actually constantly wanted.

Read more here https://sites.google.com/view/cleansimplelifestyle/home

[yoogeswaran]

Unlock Your Future: Why Alto’s Edu Hub Is the Smartest Move for Career-Focused Learners in 2025

In today’s ultra-competitive world, the difference between getting noticed and getting left behind often comes down to one thing: skills. Not just any skills — but verified, in-demand, industry-recognized skills. That’s exactly where Alto’s Edu Hub comes in.

This modern education platform is designed to bridge the gap between traditional learning and real-world career success. Whether you're a student, working professional, or business owner, Alto’s Edu Hub is the online learning companion that delivers results.

🚀 What Is Alto’s Edu Hub?

Alto’s Edu Hub is an innovative e-learning platform offering professional development, certification programs, and training designed to meet today’s job market demands. The platform focuses on career-building, not just course completion.

Key Highlights:

100% Online, flexible learning

Programs in high-demand fields like business, tech, soft skills & more

Expert instructors with real industry experience

Affordable pricing with maximum ROI

Alto’s Edu Hub is tailored for:

📘 Students preparing for the workforce

🧑‍💼 Professionals looking to upskill or pivot careers

👨‍🏫 Educators enhancing digital teaching

🏢 Companies seeking scalable training solutions

📚 Top Courses That Change Lives

Some of the most impactful programs include:

Digital Marketing & Branding

Business Communication & Leadership

Data Analysis & Decision Making

Project Management Fundamentals

Interview Prep & Resume Building

Check it out here → https://www.altoseduhub.com

[wecreatys]

The Canvas of the Digital World: Performance Marketing

Just as artists need a canvas to express their emotions and thoughts, in the digital marketing world, our canvas is the campaigns through which we showcase the performance of our brand. These campaigns offer a space where we apply our strategies, reach out to our customers, and shape their behaviors. However, the vibrancy of the colors on this canvas—meaning the impact of the campaigns—is directly related to ROI (Return on Investment). So, how can we paint this canvas most effectively? In this process, where strategy, measurement, and optimization come together, how do we achieve success?

Strategy: The First Step to Success

Every artist has a plan; they mentally sketch a draft before starting a painting. Similarly, in performance marketing, the first step is to plan a campaign that aligns with your brand’s goals and the customer journey. But this is not just about preparing a plan. Strategy involves deeply understanding your target audience. Who are we targeting? What are the needs and expectations of these people? What messages will move them to action?

When crafting a strategy, it’s essential to draw a path that reflects your brand’s values and identity. Just as an artist reveals their unique style with every brushstroke, you must showcase your brand’s uniqueness with every marketing move. However, this uniqueness is not just an aesthetic choice but also a critical factor in boosting performance. Because a well-crafted strategy can increase your ROI by delivering the right messages to the right audience at the right time.

Strategic Inquiries: Who Is Your Target Audience?

There are some fundamental questions you must ask when defining your target audience:

What is your customer profile? Demographic characteristics, interests, habits...

At what stage of the customer journey are they? Awareness, consideration, decision-making stages...

What problems are they looking to solve? How does your product or service address these problems?

The answers to these questions form the cornerstone of your strategy. But it’s not enough to stop here. Regularly reviewing your strategy, noticing changes in your target audience, and taking new steps accordingly is essential.

Measurement: The Compass on the Road to Success

After completing their work, a painter takes a step back and examines what they’ve done. This step is crucial for understanding what went right and what needs improvement. In digital marketing, this step is analysis. That is, measuring every step of your campaign and seeing which strategies yield results.

But what should we measure? There are many metrics in the digital marketing world: click-through rates, conversion rates, costs, customer acquisition cost (CAC), and, of course, ROI. However, not all of these metrics are equally important. Determining which metrics are crucial for you is a critical step in measuring the success of your campaign.

What to Question in Measurement?

Which channels provide the highest return? Social media, search engine ads, email campaigns...

What are the conversion rates? Are visitors converting into customers?

How are the costs? Is the customer acquisition cost (CAC) low? What steps should be taken to increase ROI?

To get answers to these questions, you need to prioritize data collection and analysis processes. Tools like Google Analytics, social media analytics, and advertising platforms can assist you in this. However, while using these tools, you must avoid focusing only on surface-level data. A deep analysis will help you develop and optimize your strategy.

Optimization: Making Success Continuous

Optimization is like the final touches an artist adds to their work. A painting may not be perfect in the first stage. Some colors can be made brighter, some details more pronounced. The same process applies in digital marketing. After launching your campaign, you should monitor the results and make the necessary adjustments.

Optimization means continuously updating and improving your campaign in light of the data. This not only helps you achieve better results but also allows you to use your marketing budget most efficiently. Remember, everything in the digital marketing world can be variable. Your target audience, market conditions, your competitors’ strategies... Considering all these dynamics, you must constantly optimize your campaign.

What to Question in Optimization?

What do A/B tests reveal? Which messages perform better?

Are your ad expenses optimal? Are you using your advertising budget most effectively?

How can you increase conversion rates? Website design, user experience, the attractiveness of offers...

Asking these questions is the key to success in performance marketing. However, another important point to pay attention to during the optimization process is to continuously use the trial-and-error method. This is one of the most effective ways to learn in the marketing world. Every trial offers you an opportunity to achieve better results.

Thinking with Impact: The Path to Success in Performance Marketing

Thinking with impact is the key to success in performance marketing. But this mindset is not limited to being result-oriented. It also means considering the long-term effects of your brand and campaigns. In other words, you must consider not only today’s return but also tomorrow’s opportunities.

Questioning Impact: What Do You Want in the Long Term?

Is your priority to increase brand awareness? Or is it more important to boost sales in the short term?

Is increasing customer loyalty your goal? That is, ensuring your customers repeatedly shop from you?

Is expanding into new markets your focus? Reaching different audiences and growing your business?

The answers to these questions will determine the long-term impact of your campaigns. To succeed in performance marketing, you need to balance both your short-term and long-term goals.

An Inspiring Journey: Unleash Your Creativity on the Canvas of the Digital World

In the digital marketing world, every campaign is a new canvas. On this canvas, with the colors of strategy, measurement, and optimization, you can create masterpieces. However, in this journey, being as inquisitive as you are creative is essential. What steps should I take? What paths should I try? And most importantly, how can I differentiate myself in this journey?

Performance marketing is not just a technical process; it is also an art. The foundation of this art lies in continuous learning, being open to innovation, and quickly adapting to change. At every step, don’t be afraid to try new things. Because success often lies outside your comfort zone.

In the canvas of the digital world, unleash your creativity. Every brushstroke, that is, every marketing move, can bring you one step closer to success. But in this process, you must continue to learn and grow, always staying one step ahead. Because in the digital marketing world, one thing is constant: Change.

So, in this wind of change, which sails will you raise? What new strategies will you try? And most importantly, how will you leave your mark on the digital world? The answers to these questions will be the key to your success in performance marketing.

Are you ready for this inspiring journey? Begin to create wonders on your canvas in the digital world with a creative and inquisitive mind. At every step, discover ways to take both yourself and your brand further. And remember, performance marketing is not just a job; it’s a work of art. It’s up to you to paint this masterpiece with the brightest and most vibrant colors.

https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDIxfHxwZXJmb3JtYW5jZSUyMG1hcmtldGluZ3xlbnwwfHx8fDE3MjQxNzE4MDF8MA&ixlib=rb-4.0.3&q=80&w=2000

TYS Digital Performance Video Production Ltd

[zov911]

Title: Mastering Digital Marketing: The Ultimate Guide for Self-Employed Contractors For the self-employed contractor, an effective digital marketing strategy can mean the difference between a thriving enterprise and a struggling business. In an era where everyone is online, mastering the ins and outs of digital marketing is more than a skill - it's your superpower. This ultimate guide aims to take contractors down the conversion-driving, client-attracting and SEO-optimized path to digital marketing mastery. Keyword: Self-employed contractors Self-employed contractors occupy a unique sector of the construction industry, where hands-on skills are equally as valuable as networking and client relationships. However, in an increasingly digital world, the importance of a robust online presence cannot be overstated. Understanding the Digital Marketing Landscape Digital marketing is a vast, ever-changing landscape, but don't let that intimidate you. By educating yourself on the fundamentals - Search Engine Optimization (SEO), content marketing, social media and email marketing - you can leverage these tools to propel your contractor business to new heights. Harness the Power of SEO SEO is the backbone of your online visibility. As a self-employed contractor, focusing on local SEO can help you target clients within your service area more effectively. Facets of SEO, such as optimizing your website for relevant keywords (like “general contractor,” “professional construction,” and “quality home remodeling”), can drive organic traffic to your site, connecting you with potential clients without advertisement costs. Content is King But what is SEO without compelling content? Rich, informative blogs, infographics, and videos go hand in hand with optimized keywords in enhancing your site’s visibility. By creating content that resonates with your target audience (homeowners, fellow contractors, etc.), you're not just marketing your services - you're building a rapport, conveying your expertise and establishing credibility. Social Media for Contractors Social media platforms like Facebook, Instagram, and LinkedIn not only allow you to connect with your customer base but also offer platforms to showcase your work. According to a recent survey, a staggering 90% of consumers make buying decisions based on online reviews – making these platforms invaluable for self-employed contractors. Email Marketing: Your Ticket to Retention Email marketing lets you directly communicate with potential and existing clients, keeping them informed about new offerings, discounts, or exciting completed projects. With personalized and automated email campaigns, you can sustain customer relationships, improve retention, and drive ROI. Final Thoughts In the contracting industry, digital marketing represents an increasingly essential tool for self-employed contractors to stay competitive, attract a loyal clientele, and drive their businesses forward. With a strong grasp of SEO, content marketing, social media, and email marketing, contractors can harness the power of the digital world to expand their reach and amplify their success. Carving out your online presence can seem overwhelming, but remember: digital marketing is not a sprint, it's a marathon. Equip yourself with the right knowledge, apply it patiently and consistently—and watch your contracting business flourish. Case Study: HandyMate's Success with Digital Marketing HandyMate, a self-employed contractor specializing in home repairs and remodeling, had been reliant on word-of-mouth and local advertisements to acquire new business for years. However, with the encroachment of national chains and a growing reliance on online search among consumers, their traditional methods started to prove less effective. Deciding to change the tune, they decided to invest their time and resources into mastering digital marketing and the results were phenomenal. Before venturing into digital marketing, HandyMate first established their main objectives.

They wanted to increase their local customer base, build a robust online presence, and position themselves as a trusted and reputable contractor service provider in their city. Their Step by Step Course to Digital Marketing Success: 1. Identify the Target Audience: HandyMate began by identifying their target market, primarily homeowners seeking home repair and improvement services. They considered the age group, income levels, location, and common problems these users face to create their customer persona. 2. Build an Effective Website: They built a user-friendly website with clear information about their services, past projects, and customer reviews. Understanding that 40% of users abandon websites that take longer than 3 seconds to load, they ensured their site was well-optimized for speed and mobile use. 3. Local SEO: HandyMate understood the value of local SEO to maximize visibility among local consumers. They focused on local keywords and phrases, registered on 'Google My Business' and encouraged happy clients to leave positive reviews. 4. Utilize Social Media: They created accounts on platforms popular among their targets, such as Facebook, Instagram and LinkedIn. HandyMate used these platforms for showcasing their work, sharing tips on home improvement and engaging with their audience. 5. Email Marketing: By creating well-crafted newsletters with tips, offers, and new service announcements, they kept their service in the minds of customers, even when they didn’t have imminent repair or remodeling needs. 6. Paid Ads: HandyMate utilized Google AdWords for targeted local ads - another powerful way to increase visibility among their audience. They prioritized high intent keywords related to immediate repair needs to attract prospective clients. Results: After a year of implementing these digital marketing strategies, HandyMate saw drastic improvements. Website traffic increased by 75%, and there was a noticeable spike in service inquiries and bookings. Their customer base grew by 60%, and perhaps most importantly, HandyMate's reputation as a trusted local service provider solidified among the community. HandyMate's story exemplifies the potential of digital marketing for self-employed contractors. By understanding their audience, building a user-friendly website, optimizing for local SEO, engaging with their targets on social media, maintaining a consistent email marketing campaign, and utilizing paid ads, HandyMate not only boosted their bottom line but also solidified themselves as leaders in their community. "Ready to level up your contracting business with groundbreaking digital marketing strategies? Embrace the future of advertising. Don't wait - Check out your Ultimate Guide to Mastering Digital Marketing today and discover how you can reach more clients and boost your profits!" Start Your Digital Transformation Now! "According to a recent survey by Statista, about 70% of self-employed contractors reported a significant increase in leads and job prospects after implementing a comprehensive digital marketing strategy, clearly showing the impact of digital marketing in enhancing their visibility and job prospects in their industry."

[fusion5aus]

Key Features to Look for in an ERP System

Choosing the right Enterprise Resource Planning (ERP) software can make or break a company. It's a system that joins and regulates main operations. A well-picked ERP adds up to good work output, saves time, and improves company results. This tutorial points out what to look for in ERP Software. It'll help you find the best fit for your group.

Linking Ability: A good ERP system ought to link up well with your company's current software and applications. 

APIs and Connectors: The ERP should be able to sync with your current systems like CRM, HR, and finance software. 

Centralized Information: A single database that enables immediate data sharing across various departments is crucial.

Adapting and Shifting: Each company has its way of doing things. 

A good ERP system brings Tailor-made Steps: You can change the steps to fit how your business works. 

Building Block Design: If your business changes or gets bigger, you can add or subtract parts.

Important Elements to Consider Include: Growth Handling As your venture grows, your ERP setup should be adaptable. 

User Growth: Accommodating more users without serious quality loss. 

Operational Growth: Enhancing functions by adding new components or features.

Real-Time Data and Analytics: Current Info and Stats Knowing current info and stats is key to smart choices. 

Dashboards and Reports: These can be set up just for you with big-picture tools.

Business Intelligence(BI): This includes fancy stats using prediction and seeing data in images.

Easy-to-Use Interface: An understandable and straightforward interface boosts user engagement and effectiveness. 

Simplicity: Streamlined and user-friendly design. 

Guidance: Ready access to teaching materials and user care to assist in joining.

Easy Use of Phones: Today, we use our phones for everything. So, ERP systems need certain good phone features. 

Mobile Apps: These could be either natural or internet-ready apps. They let us reach our ERP system on phones or tablets.  

Responsive Design: This is a user interface that responds to different screen sizes and devices.

Safety Elements: Keeping data safe is key in any ERP system. 

Access Limits: Role-driven access controls to limit data reach based on user duties. 

Data Coding: Coding of data when it's still and moving. Rules Following: Meets industry rules and protocols, like GDPR, HIPAA, and ISO benchmarks.

Ponder over Cloud or On-Premises Deployment: Consider what perfectly matches your company's requirements. 

Cloud-Based: It's flexible, scalable, and cuts down IT workload. Plus, it offers ongoing updates without high starting expenses. 

On-Premises: You'll have more control over everything. This could be the better choice if you need to follow certain rules.

Customer Support and Vendor Reputation: You need a trustworthy provider and solid customer service for your ERP system's lasting success.

Support Services: Round-the-clock customer help, understandable guides, and your account manager. 

Vendor Trustworthiness: Good feedback, success stories, and a well-established history in your field.

 Price and ROI: Look at the complete ownership cost (TCO) and possible return on investment (ROI).

Initial and Continuing Costs: Think about license charges, implementation expenses, and upkeep fees. 

Worth Proposition: Examine the possible gains, like better workflow, lower operation costs, and upgraded decision-making skills.

Conclusion:

Picking the correct ERP system is crucial. It can vastly better how your business works. Concentrate on these fundamentals integration options, adjustments, growth potential, live data and analytics, a simple interface, ease of use on mobile, safety measures, choices of implementation, client support, and pricing. By doing that, you can be sure that your ERP system fits your company's now and future demands. The money you put in the right ERP fits perfectly to back up growth, effectiveness, and competitive edge in today's energetic business world.

[thinknexttraining]

https://blog.thinknexttraining.com/search-engine-marketing-course-in-chandigarh/

Are you ready to dominate the digital landscape with the power of Search Engine Marketing (SEM)? Welcome to Chandigarh's premier SEM course, where we unleash the full potential of this dynamic marketing strategy.

In this comprehensive program, you'll delve deep into the intricacies of SEM, learning how to leverage search engines like Google to drive targeted traffic and maximize your online visibility. Led by seasoned industry professionals with years of hands-on experience, our course covers everything from keyword research and campaign optimization to bid management and ad copywriting.

Through a blend of theoretical knowledge and practical exercises, you'll gain a solid understanding of SEM fundamentals and advanced tactics. Discover how to create compelling ad campaigns that resonate with your target audience and generate measurable results. Harness the power of Google Ads and other advertising platforms to reach customers at every stage of the buying journey.

But our SEM course is more than just theory – it's about real-world application. That's why we provide ample opportunities for hands-on practice, allowing you to create and manage your own SEM campaigns under the guidance of industry experts. Whether you're a marketing professional looking to enhance your skill set or a business owner aiming to boost your online presence, our SEM course equips you with the tools and knowledge you need to succeed.

But it doesn't stop there. We understand that SEM is a constantly evolving field, which is why our course curriculum is regularly updated to reflect the latest industry trends and best practices. Stay ahead of the curve with insights into emerging technologies, algorithm changes, and consumer behaviors, ensuring that your SEM strategies remain effective in today's competitive landscape.

Moreover, our SEM course goes beyond just technical skills – it also focuses on strategy and analytics. Learn how to develop data-driven SEM campaigns that deliver tangible results and drive business growth. Dive into the world of analytics tools and metrics, gaining valuable insights into campaign performance and ROI measurement.

But perhaps the most valuable aspect of our SEM course is the networking opportunities it provides. Join a community of like-minded professionals and entrepreneurs, and collaborate on projects, share insights, and build connections that can propel your career or business to new heights.

Whether you're a complete beginner or an experienced marketer, our SEM course in Chandigarh caters to all skill levels. With flexible scheduling options and personalized attention from instructors, you can learn at your own pace and focus on the areas that matter most to you.

So if you're ready to take your digital marketing efforts to the next level, enroll in our SEM course today and unlock the full potential of search engine marketing. With the right skills and knowledge, you can drive targeted traffic, increase brand visibility, and achieve your business goals with confidence.

[ipropertymanagement]

10 tips for smart real estate investments

Entering the real estate market can be both an exciting and daunting prospect. With the potential for substantial returns, the allure of investing in property is evident for many. Be that as it may, the way to a productive venture can be mind-boggling, especially for newbies to the field. To guarantee that you pursue sound financial decisions and streamline your real estate, the following are ten essential tips for smart property investments.

Tip #1: Align Investments with Personal Goals

Before you start combing through property listings, take a step back and consider your objectives. Whether you're looking to create a passive income stream, build equity, or prepare for your retirement, your investment strategy should reflect these long-term goals. Understanding your 'why' will direct your navigation and assist you with keeping on track amid the whirlwind of chances.

Tip #2: Know Your Market Inside Out

Each real estate market is unique, with its own set of trends, regulations, and local economic factors. Turn into a neighborhood master in the areas you're thinking about for investment. Pursue the directions, go to nearby property sales, and network with experts in the industry to acquire a complete comprehension of the market conditions that will influence your investments.

Tip #3: Investigate Potential Surprises

Real estate is no stranger to unexpected expenses. A smart investor conducts thorough due diligence to identify potential drawbacks before making a purchase. This can incorporate getting various examinations, exploring the property's set of experiences, and monitoring any impending improvements that could influence the worth or use of the property.

Tip #4: Diversify Your Portfolio

Just as with stocks and bonds, diversification can work in your favor. By investing in different types of properties or in various geographical locations, you spread your risk. An enhanced portfolio likewise offers the adaptability to change your interests because of changes on the lookout or your circumstances.

Tip #5: Calculate Your Finances Wisely

The success of a real estate investment is often determined at the point of purchase. Be sure to calculate all the foreseeable costs, from your down payment and mortgage payments to closing costs and property taxes. Leveraging financial tools like a mortgage calculator or working with a knowledgeable financial advisor can ensure that you're making informed financial decisions.

Tip #6: Understand the Legal Landscape

Real estate is heavily regulated and the legal framework can significantly impact your investment. Each state and municipality has its regulations regarding property possession, tenant agreements, and landlord-tenant relationships. Staying informed and working with legitimate experts when important is fundamental for exploring the lawful intricacies of real estate.

Tip #7: Evaluate the Property’s Potential Returns

An attractive property may not necessarily be a lucrative investment. Calculate the potential return on investment (ROI) by considering the rental income, your projected expenses, and any potential for property appreciation. If the numbers don't add up, it's likely not the right investment for you.

Tip #8: Prioritize Property Management

The success of a rental property often hinges on its management. Whether you choose to deal with the property yourself or recruit an expert, legitimate support, inhabitant screening, and prompt issue goals are basic parts of safeguarding and improving the value of your investment.

Tip #9: Build a Reliable Network

Real estate is a people business. Developing an organization of dependable experts including real estate agents, property managers, contractors, and different investors can offer important help and assets. A decent organization can offer bits of knowledge, and associations, and assist you with taking care of issues all the more.

Tip #10: Practice Patience and Keep Learning

Real estate investing is a marathon, not a sprint. Be patient and don't be rushed into a decision. With any investment, there will be lessons to learn. Continuously educate yourself by reading industry publications, attending seminars, and learning from your experiences to refine your investment strategy over time.

By diligently following these ten tips, you are more likely to make informed decisions and build a successful real estate portfolio. Remember that 'smart' in 'smart investments' isn't about luck or being overly cautious, but about being savvy and strategic in your approach to the market. And always enlist the help of professionals when you need expert advice. If you are in search for a reliable estate advisor, make sure to look for the best property brokers in Indore, like those at our partner firm. Happy investing!

[pixenite]

The Age Of Performance Marketing – Why It Should Be On Every Brand’s 2024 Playbook

Imagine spending tons of money on fancy marketing, but over half of it reaches the wrong people. That’s the problem with traditional online ads. Even on social media, where people spend tons of time, ads get buried and ignored.

But hold on, performance marketing is here to help. It’s not about how many people see your ad (vanity metrics), but about getting the results you want, like sales or sign-ups. It’s like paying only when someone buys something after seeing your ad, not just looking at it.

Here’s why it’s super important for 2024:

-> People are tired of irrelevant ads. They want value, not just to be sold to.

-> Competition is fierce. Businesses need to be smarter with their marketing money.

-> Data is king! We can track what works and what doesn’t, so ads get better and better.

Defining Performance Marketing

Performance marketing is like paying for results, not just appearances. It uses data to track what really matters – things like sales, sign-ups, or app downloads – instead of just likes and shares that don’t actually help your business.

Performance marketing and traditional digital marketing differ fundamentally in their orientation and measurement. Traditional formats use broad targeting focused mass brand awareness goals. But performance marketing spotlights qualified traffic and revenue returns. Activities get evaluated through microscopic conversion tracking instead of superficial engagement monitoring alone. Overall accountability shifts left towards tangible ROI from cost centers pushing reach.

For example Using Facebook ads that track how many people buy something after seeing your ad. Else creating Instagram posts that encourage people to sign up for your newsletter.

Performance Marketing The MVP In 2024

So, why is performance marketing the MVP in 2024? Buckle up, because we’re diving into the top reasons:

1. You’re The Boss Of Your Budget:

Remember that party analogy? It applies here too. With performance marketing, you have complete control over where your money goes. No more guesswork, no more wasted ad spend on people who are just passing by. You only pay for the actions you care about, making your marketing budget work harder than ever before.

2. Data Drives Decisions, Not Hunches:

Forget relying on gut feelings and crossed fingers. Performance marketing is all about data-driven decision making. Every click, every purchase, every interaction is tracked and analyzed, giving you clear insights into what’s working and what’s not. This real-time feedback allows you to constantly fine-tune your campaigns and maximize your return on investment (ROI).

3. Hello, Mr. Right Audience:

Gone are the days of shouting your message into the void. Performance marketing lets you target your ideal customer with laser precision. Whether it’s demographics, interests, online behavior, or even purchase history, you can tailor your campaigns to reach the people who are most likely to convert. It’s like having a secret handshake with your perfect customer.

4. Flexibility Is Your Friend:

The marketing landscape is constantly changing, and performance marketing is built to adapt. Unlike traditional methods that might be locked into long contracts, performance marketing allows you to quickly adjust your strategies based on results. See something not working? Change it! See something working great? Double down! This agility keeps you ahead of the curve and ensures your marketing dollars are always working for you.

5. It’s A Measurable Marathon, Not A Sprint:

Remember, marketing is a journey, not a destination. Performance marketing lets you track your progress every step of the way. You can see exactly how your campaigns are performing, identify areas for improvement, and celebrate your successes. This data-driven approach helps you build a sustainable marketing strategy that delivers long-term results.

But wait, isn’t performance marketing complicated? Not necessarily! While it involves data and tracking, the basic principles are simple. And guess what? There are plenty of tools and resources available to help you get started, even if you’re a marketing newbie.

So, are you ready to join the performance marketing revolution? Here are some simple steps to get you started:

Define your goals: What do you want to achieve with your marketing? More website traffic? More sales? Increased brand awareness? Knowing your goals will help you choose the right performance marketing channels and metrics to track.

Get to know your audience: Who are you trying to reach? What are their interests and needs? The more you understand your target audience, the better you can tailor your campaigns to resonate with them.

Explore different channels: There are many performance marketing channels to choose from, like search engine marketing (SEM), social media advertising, content marketing, affiliate marketing, and email marketing. Experiment to see what works best for you and your audience.

Track, analyze, and adapt: Don’t just set it and forget it! Regularly monitor your campaign performance, analyze the data, and make adjustments as needed. Remember, performance marketing is all about continuous improvement.

Concluding

Frustrated with marketing that doesn’t deliver? Pixenite cracks the code on growth. We’re your performance marketing heroes, weaving results into every campaign across all channels. Ditch the wasted ad spend and vanity metrics, we focus on what matters: conversions. Our data-driven, integrated framework optimizes every dollar, maximizing your ROI. Don’t wait for chance, spark your growth with Pixenite’s agile, accountable team. Ready to turn marketing into a conversion machine? Contact us today!

Article Source -  https://www.pixenite.com/the-age-of-performance-marketing-why-it-should-be-on-every-brands-2024-playbook/

[completegurus]

Maximizing Your ROI: The Importance of Hiring a Google Ads Expert

Introduction:

In the dynamic world of digital marketing, Google Ads stands out as a powerful tool for businesses seeking to enhance their online visibility and drive targeted traffic. However, managing Google Ads campaigns requires expertise and strategic insight. In this blog post, we'll explore the reasons why hire Google Ads expert can be a game-changer for your online advertising efforts.

1. **Navigating the Complexity:**

   Google Ads is a sophisticated platform with numerous features and settings. An experienced Google Ads expert understands the intricacies of the platform, ensuring that your campaigns are set up correctly and optimized for maximum performance.

2. **Strategic Campaign Planning:**

   Crafting a successful Google Ads campaign goes beyond simply setting up ads. A skilled Google Ads expert will develop a comprehensive strategy tailored to your business goals. This includes selecting the right keywords, creating compelling ad copy, and defining target audiences to maximize the impact of your campaigns.

3. **Budget Optimization:**

   Efficient budget allocation is crucial in Google Ads. An expert can analyze your budget, identify areas for optimization, and ensure that your ad spend is directed towards the most lucrative keywords and audiences. This strategic approach helps maximize your return on investment (ROI).

4. **Keyword Research and Selection:**

   Choosing the right keywords is fundamental to the success of your Google Ads campaigns. A Google Ads expert conducts thorough keyword research to identify terms relevant to your business, products, or services. This ensures that your ads are shown to users actively searching for what you offer.

5. **Ad Copywriting Expertise:**

   Crafting compelling ad copy that captures the audience's attention is an art. Google Ads experts have the skills to create engaging and persuasive ad content, increasing the likelihood of clicks and conversions.

6. **Continuous Monitoring and Optimization:**

   The digital landscape is dynamic, and what works today might not be as effective tomorrow. A Google Ads expert continually monitors campaign performance, adjusts settings, and implements optimizations to adapt to changes in the market and user behavior.

7. **Data Analysis and Reporting:**

   Google Ads provides a wealth of data, and interpreting this data is crucial for making informed decisions. A skilled Google Ads professional can analyze performance metrics, generate insightful reports, and provide recommendations for further improvements.

8. **Staying Informed on Trends:**

   The digital marketing landscape is ever-evolving, with new features and trends emerging regularly. A Google Ads expert stays updated on industry changes, ensuring that your campaigns leverage the latest tools and strategies to stay ahead of the competition.

Conclusion:

Investing in a Google Ads expert is an investment in the success of your online advertising efforts. With their strategic approach, technical proficiency, and commitment to optimization, a Google Ads expert can help you navigate the complexities of the platform, maximize your advertising budget, and achieve your business objectives. Consider the advantages of bringing in an expert to elevate your Google Ads campaigns and propel your business to new heights in the digital marketplace.