#hire google ads expert | Explore Tumblr posts and blogs

completegurus · 1 year ago

Text

Maximizing Your ROI: The Importance of Hiring a Google Ads Expert

Introduction:

In the dynamic world of digital marketing, Google Ads stands out as a powerful tool for businesses seeking to enhance their online visibility and drive targeted traffic. However, managing Google Ads campaigns requires expertise and strategic insight. In this blog post, we'll explore the reasons why hire Google Ads expert can be a game-changer for your online advertising efforts.

1. **Navigating the Complexity:**

Google Ads is a sophisticated platform with numerous features and settings. An experienced Google Ads expert understands the intricacies of the platform, ensuring that your campaigns are set up correctly and optimized for maximum performance.

2. **Strategic Campaign Planning:**

Crafting a successful Google Ads campaign goes beyond simply setting up ads. A skilled Google Ads expert will develop a comprehensive strategy tailored to your business goals. This includes selecting the right keywords, creating compelling ad copy, and defining target audiences to maximize the impact of your campaigns.

3. **Budget Optimization:**

Efficient budget allocation is crucial in Google Ads. An expert can analyze your budget, identify areas for optimization, and ensure that your ad spend is directed towards the most lucrative keywords and audiences. This strategic approach helps maximize your return on investment (ROI).

4. **Keyword Research and Selection:**

Choosing the right keywords is fundamental to the success of your Google Ads campaigns. A Google Ads expert conducts thorough keyword research to identify terms relevant to your business, products, or services. This ensures that your ads are shown to users actively searching for what you offer.

5. **Ad Copywriting Expertise:**

Crafting compelling ad copy that captures the audience's attention is an art. Google Ads experts have the skills to create engaging and persuasive ad content, increasing the likelihood of clicks and conversions.

6. **Continuous Monitoring and Optimization:**

The digital landscape is dynamic, and what works today might not be as effective tomorrow. A Google Ads expert continually monitors campaign performance, adjusts settings, and implements optimizations to adapt to changes in the market and user behavior.

7. **Data Analysis and Reporting:**

Google Ads provides a wealth of data, and interpreting this data is crucial for making informed decisions. A skilled Google Ads professional can analyze performance metrics, generate insightful reports, and provide recommendations for further improvements.

8. **Staying Informed on Trends:**

The digital marketing landscape is ever-evolving, with new features and trends emerging regularly. A Google Ads expert stays updated on industry changes, ensuring that your campaigns leverage the latest tools and strategies to stay ahead of the competition.

Conclusion:

Investing in a Google Ads expert is an investment in the success of your online advertising efforts. With their strategic approach, technical proficiency, and commitment to optimization, a Google Ads expert can help you navigate the complexities of the platform, maximize your advertising budget, and achieve your business objectives. Consider the advantages of bringing in an expert to elevate your Google Ads campaigns and propel your business to new heights in the digital marketplace.

#hire google ads expert

0 notes

itwebandcloud · 6 months ago

Text

PPC Agency Advertising Strategies for Small Businesses

Discover effective PPC advertising strategies tailored for small businesses. Maximize your budget and drive traffic with expert tips and insights.

For more information: https://itwebandcloud.co.uk/ppc-services/

#ppc agency #ppc company #ppc consultant #ppc expert #ppc services #paid advertising agency #paid advertising services #paid advertising company #paid advertising specialist #google ads advertising agency #hire ppc experts

0 notes

mariacallous · 7 months ago

Text

In a product demo last week, OpenAI showcased a synthetic but expressive voice for ChatGPT called “Sky” that reminded many viewers of the flirty AI girlfriend Samantha played by Scarlett Johansson in the 2013 film Her. One of those viewers was Johansson herself, who promptly hired legal counsel and sent letters to OpenAI demanding an explanation, according to a statement released later. In response, the company on Sunday halted use of Sky and published a blog post insisting that it “is not an imitation of Scarlett Johansson but belongs to a different professional actress using her own natural speaking voice.”

Johansson’s statement, released Monday, said she was “shocked, angered, and in disbelief” by OpenAI’s demo using a voice she called “so eerily similar to mine that my closest friends and news outlets could not tell the difference.” Johansson revealed that she had turned down a request last year from the company’s CEO, Sam Altman, to voice ChatGPT and that he had reached out again two days before last week’s demo in an attempt to change her mind.

It’s unclear if Johansson plans to take additional legal action against OpenAI. Her counsel on the dispute with OpenAI is John Berlinski, a partner at Los Angeles law firm Bird Marella, who represented her in a lawsuit against Disney claiming breach of contract, settled in 2021. (OpenAI’s outside counsel working on this matter is Wilson Sonsini Goodrich & Rosati partner David Kramer, who is based in Silicon Valley and has defended Google and YouTube on copyright infringement cases.) If Johansson does pursue a claim against OpenAI, some intellectual property experts suspect it could focus on “right of publicity” laws, which protect people from having their name or likeness used without authorization.

James Grimmelmann, a professor of digital and internet law at Cornell University, believes Johansson could have a good case. “You can't imitate someone else's distinctive voice to sell stuff,” he says. OpenAI declined to comment for this story, but yesterday released a statement from Altman claiming Sky “was never intended to resemble” the star, adding, “We are sorry to Ms. Johansson that we didn’t communicate better.”

Johansson’s dispute with OpenAI drew notice in part because the company is embroiled in a number of lawsuits brought by artists and writers. They allege that the company breached copyright by using creative work to train AI models without first obtaining permission. But copyright law would be unlikely to play a role for Johansson, as one cannot copyright a voice. “It would be right of publicity,” says Brian L. Frye, a professor at the University of Kentucky’s College of Law focusing on intellectual property. “She’d have no other claims.”

Several lawyers WIRED spoke with said a case Bette Midler brought against Ford Motor Company and its advertising agency Young & Rubicam in the late 1980s provides a legal precedent. After turning down the ad agency’s offers to perform one of her songs in a car commercial, Midler sued when the company hired one of her backup singers to impersonate her sound. “Ford was basically trying to profit from using her voice,” says Jennifer E. Rothman, a law professor at the University of Pennsylvania, who wrote a 2018 book called The Right of Publicity: Privacy Reimagined for a Public World. “Even though they didn't literally use her voice, they were instructing someone to sing in a confusingly similar manner to Midler.”

It doesn’t matter whether a person’s actual voice is used in an imitation or not, Rothman says, only whether that audio confuses listeners. In the legal system, there is a big difference between imitation and simply recording something “in the style” of someone else. “No one owns a style,” she says.

Other legal experts don’t see what OpenAI did as a clear-cut impersonation. “I think that any potential ‘right of publicity’ claim from Scarlett Johansson against OpenAI would be fairly weak given the only superficial similarity between the ‘Sky’ actress' voice and Johansson, under the relevant case law,” Colorado law professor Harry Surden wrote on X on Tuesday. Frye, too, has doubts. “OpenAI didn’t say or even imply it was offering the real Scarlett Johansson, only a simulation. If it used her name or image to advertise its product, that would be a right-of-publicity problem. But merely cloning the sound of her voice probably isn’t,” he says.

But that doesn’t mean OpenAI is necessarily in the clear. “Juries are unpredictable,” Surden added.

Frye is also uncertain how any case might play out, because he says right of publicity is a fairly “esoteric” area of law. There are no federal right-of-publicity laws in the United States, only a patchwork of state statutes. “It’s a mess,” he says, although Johansson could bring a suit in California, which has fairly robust right-of-publicity laws.

OpenAI’s chances of defending a right-of-publicity suit could be weakened by a one-word post on X—“her”—from Sam Altman on the day of last week’s demo. It was widely interpreted as a reference to Her and Johansson’s performance. “It feels like AI from the movies,” Altman wrote in a blog post that day.

To Grimmelmann at Cornell, those references weaken any potential defense OpenAI might mount claiming the situation is all a big coincidence. “They intentionally invited the public to make the identification between Sky and Samantha. That's not a good look,” Grimmelmann says. “I wonder whether a lawyer reviewed Altman's ‘her’ tweet.” Combined with Johansson’s revelations that the company had indeed attempted to get her to provide a voice for its chatbots—twice over—OpenAI’s insistence that Sky is not meant to resemble Samantha is difficult for some to believe.

“It was a boneheaded move,” says David Herlihy, a copyright lawyer and music industry professor at Northeastern University. “A miscalculation.”

Other lawyers see OpenAI’s behavior as so manifestly goofy they suspect the whole scandal might be a deliberate stunt—that OpenAI judged that it could trigger controversy by going forward with a sound-alike after Johansson declined to participate but that the attention it would receive from seemed to outweigh any consequences. “What’s the point? I say it’s publicity,” says Purvi Patel Albers, a partner at the law firm Haynes Boone who often takes intellectual property cases. “The only compelling reason—maybe I’m giving them too much credit—is that everyone’s talking about them now, aren’t they?”

458 notes · View notes

literaila · 1 year ago

Note

verity what would you think about writing another peter x reader in which peter becomes a photographer and has to take pictures of reader and he develops a thing for her and he thinks that reader just flirts with him for fun and he's totally okay with that because he's a fool for her but after teasing peter and messing with him for a good amount of time she asks him out ? maybe inspired by "suck it and see" by arctic monkeys? thank you !!

chemistry

tasm!peter x fem!reader

a/n: the science jokes are real with this one

peter needed to get over himself. that much was clear.

honestly, he had the ability to rip out his eyes and throw them down the garbage disposal, and it was becoming increasingly obvious that he might have to. just to get some sanity back.

it wasn’t really his fault he was staring at you. no, it wasn’t his fault at all.

he was getting paid to stare at you. you had hired him to do this. to take pictures of you when you looked like this—partially glowing from the light, wearing a devious smile like you might be trying to crack his lens—and not get called a pervert for it.

his movements were automatic now. he’d done this enough—admired strangers and tried to pull the best out of them—but it was never quite like this. with every click of a button, and the perfectly adjusted flash, peter felt himself getting a bit hazy.

it would be his luck to faint while taking pictures of a pretty girl.

a pretty girl who’s head was tilted at him, eyes questioning, because she’d just said something and he was too busy scolding himself to notice

get yourself together.

“hmm?” peter asked, moving a step closer to you. “sorry i missed it.”

you smile like he’s said something funny. “should i try something else?” you say, “i’m not used to posing.”

“you’re doing great. you’re a natural.”

maybe a little too great. you blink at him, eyes darting away and sigh. even then, if peter took a photo, he’s sure it would come out perfectly. he probably wouldn’t need to edit any of these, even.

but he also probably would. just to stare at you some more.

“well, you’re the expert.”

but peter frowns. “are you feeling uncomfortable?”

“just—“ you shake your head. “will you tell me a joke, or something? i feel… awkward. i have no idea what i’m doing.”

“tell you a joke?” peter repeats, slightly amused.

“or just talk to me. anything.”

“sure,” he says, easily, nodding his head a bit too much. maybe it’s because you sort of whispered it, and peter sort of felt it on every single on of his nerve endings. “i, um,” he raises his brows. “i think i just forgot every joke i’ve ever heard.”

you laugh with your head tilted back and he snaps a shot. “just tell me about you, then.”

“me?”

“yes, peter parker, the photographer… and? part time comedian? full time alcoholic? father of six?”

peter frowns. “how old do you think i am?“

“old enough to be a professional photographer.”

“i don’t know if i would call myself a professional…” he winces, smiling a bit and feeling embarrassed for himself. flushed and completely ashamed because he’s usually better at this.

he can calm a clients nerves in five minutes. he can make people laugh and get the candid shot that he knows they’re looking for. he can turn an awkward social interaction into getting drinks after a shoot.

but there’s something about you and your smile, and the easy way you talk, like the words just fall out of your mouth and into place.

“i saw your prints,” you correct, shaking your head at him, “why do you think i hired you?”

“free eye candy?”

and then you actually laugh, chest releasing, and peter watches as your eyes squint at him like you’ve finally realized who you’re talking to.

it’s second nature when he presses the button.

“oh, yeah. i just googled ‘hottest male photographer in queens’ and yours was the first that came up.”

“i knew that ad would pay off eventually.”

“really, though. i’ve only got you for another twenty minutes so you’ve gotta tell me something good.”

peter frowns and moves to your left, changing the zoom on his camera and dimming the light. “i didn’t know you were paying for a gossip session.”

“okay, so you don’t like to talk about yourself. what else?”

he catches you as you adjust your hair, the light shining on the side of your face, gleaming off of you like something out of a sci-fi film.

peter shakes his head—his head is feeling a bit off. “um… i want to get a cat.”

you smile, completely darling and enough to knock a breath out of his chest. “i’ll add caring to the list. why haven’t you?”

“well, my apartment doesn’t really allow it…” he pauses for a moment playing with some settings. the two of you are dancing in circles, like a pendulum, when you move, he moves. “and also i’m not sure that i’d remember to feed it.”

“most animals make sure you remember. when i was a kid my dog would jump on whoever was closest when it was time for dinner.”

peter almost winces, and then catches himself. “i also think i’d poison it with my energy. it’d forget how to move its tail.”

“well, i’ve been around you for almost an hour and a half now and i can safely say that i still have control over all of my limbs.”

“good to know…” peter mutters while frowning at his screen. there’s nothing wrong with his camera, or with you, just with his hands. and his heart.

“everything okay?”

he shakes his head, then nods, clearing his throat. “yeah—yeah. i’m just messing with the settings.”

“are you getting anything good? useable?”

“they’re all good,” he says—to himself and out loud like a complete idiot. and then he looks up, awkwardly laughing. “like i said, you’re a natural.”

“even if you’re lying,” you tease, undeterred by his awkwardness, “i’m sure you’ll fix it all before i see.”

“i’m not lying, but yeah.”

when you smile, he smiles back.

“okay,” you say, moving. “what else? got any friends or family? any plans after this?”

“which question am i supposed to answer?”

“all of them, peter.”

he chuckles. “it’s mostly just me and my aunt. and a couple of long lost cousins. as for friends, i’ve kept in touch with some people from college. oh, and me and the john down the street who makes me a sandwich everyday are close.”

you lift your head, revealing the skin of your neck and jaw to peter. and a fetish he didn’t know he had. “and after this?”

“i’ll probably just go home and edit these, actually.”

“it’s friday.”

he shrugs. squinting at you before the next shot. he’s not even really looking.

“nothing fun?” you ask him. “surely you’ll be sick of my face after this.”

“that’d be hard.”

he watches a sheepish smile reveal itself on your face before it’s gone. you look away. “you’re young, peter. you should be having fun.”

“what are you doing after this?” peter asks, as a challenge.

your brows lift. “this seems like a line.”

he laughs. “not like that.”

you shrug and blink when the flash goes off. “i’ll figure out something. are there any good bars nearby?”

peter pauses, dropping his camera. “are we back to the alcoholic thing.”

“no,” you laugh, “we’re way past that. i just think that your flash is giving me a bit of an adrenaline rush. i could use a calm me down.”

“you okay?”

“i’m kidding, peter. keep going, you’re almost a free man.”

so he does.

you continue to prod him with personal questions, attacking him with your smile and your unsurprisingly sharp wit. you throw his words right back to him, and peter knows, in his deepest of thoughts, that he’s going to be hearing your voice later on.

that when he’s looking back on these pictures, he’s going to see a timeline of your allure, and of his own demise.

he’s already loving and dreading it.

he finishes up by making you laugh from your nose, loud and unprecedented, and so genuinely rewarding that peter has to refrain from clapping himself on the back.

you smile at him as you slip on your jacket, still talking to him, acting too smooth to be just polite.

peter also has to refrain himself from trying to shake your head as he walks you to the door. he tries not to stare any longer, knowing what kind of night he has in store.

“when should i be seeing the pictures?” you ask him, lingering when you finally get to the door.

“sometime next week. i’ll email you a preview with a few different editing styles that you can pick from and then i’ll finish the album.”

“email?”

he scoffs, opening the door for you. “i’ll have you know that not everyone is as young and hip as you. do you know how many grandparents want photos with their family?”

“it just doesn’t seem like you, peter. i’d thought you’d train a carrier pigeon.”

he shakes his head at you, trying to hide his smile.

“but, seriously, thank you so much,” you say to him, voice full and easy, and honest. he can feel your heart and smell your perfume. “i know i’m a lot. especially when i’m nervous.”

“i’m just glad you didn’t ask me about my social security number.”

you reflectively smack yourself on the forehead. “i knew i forgot something.”

peter laughs, letting you slip past him trying to avoid your touch. he doesn’t, and if benjamin franklin was there, he might’ve discovered a whole different type of electricity.

“i’ll talk to you soon,” peter says, and your close enough that it’s almost a whisper. “just let me know if there’s any issues with the pictures, or you have any questions. you’ve got my number.”

“i do.”

his body feels physically repelled from inside the studio, but he forces himself to take a step in anyway. “have a good weekend.”

“you too.”

and then you turn to go, and peter can’t help but stare. he hopes that the tint on the shop windows is enough to keep you from noticing.

but before he can close the door—and mind that it took him an outrageously stupid amount of time—you’re turning back around.

“wait, peter,” you say, voice breathless and jagged. like peters hands as they rush to push open the door again.

it’s embarrassing how quickly he manages to do it.

“yes?”

you smile, like you know exactly what he’s thinking. peter will have that smile branded into his brain.

“do you wanna come with me to get that drink?” you ask him, softly, and wide, with a smile that bursts blood vessels.

peter really needs to get over himself.

638 notes · View notes

linkablewritingadvice · 3 months ago

Text

How much should it cost to be a writer?

It depends what route you’re taking. If you are planning to go for traditional publishing, which looks like you finishing a manuscript and then querying agents who will then take your book to publishers, you should be paying for basically nothing. One exception would be if you decide to hire an editor to get a pass over your manuscript and/or query package before sending it off, but this is not required.

If you are in the process of trying to get your manuscript traditionally published, you may be approached by a “publisher” offering to publish your manuscript for a fee. THIS IS A SCAM! An author should never be paying for “publishing services.” Anyone asking you to pay for your own printing, marketing, etc. costs is taking advantage of you. These are called vanity publishers and they will not turn you a profit, help you attract readers, or provide you the prestige of being published.

Always check on Writer Beware - search for the name of the person or company. You can also just google that name along with the word “scam” or “reviews.” In general, don’t let yourself be blinded by dreams, or let yourself be convinced that something is a good idea because you really want it to be true. Never, ever, ever pay a publisher.

If you are going the self-publishing route, you will be paying for certain things, but none of those should be payment to be published. You are the publisher. Uploading your manuscript to Amazon or other marketplaces is free. However, you will be paying for things that a publisher typically pays for. This could include:

-Cover art - you could do this yourself, though this isn't recommended. A good cover is key to a book's success, so budget to purchase a pre-made book cover, or hire a professional cover artist.

To find pre-made book covers, you can just Google "premade book covers," or check one of these sites: BookCoverZone RockingBookCovers Beetiful

And here's a list of places to buy both custom and pre-made cover designs that's a good start. You can also check Reedsy and Etsy for people listing cover design services. If there is a self-pubbed author whose covers you love, try asking them what artist they use.

-Formatting - you could do this yourself using a formatting program like Atticus, or you could hire someone who does professional e-book formatting.

Here's an article on the turbo-DIY route. Here's a list of formatting programs you can use. To hire someone, you can simply search for book formatting services or look at places where people list such services for hire, like Reedsy, Fiverr, or certain Reddit boards.

-Ad campaigns - you may want to pay for ad campaigns on platforms like Meta or Amazon. More niche, author-specific platforms like BookBub, Book Funnel, or Book Sirens also come with certain costs.

-Author services - you may wish to hire an expert in things like marketing, blurb copy, social media metrics, newsletter management, etc. You can find information on that here.

Be aware that scam publishers might try to pitch themselves as "author services" - you should be paying someone to help you with specific aspects of your self publishing work, NOT paying to be published.

-Software and platforms - whether it's a subscription to Duotrope, a paid Scribophile account, access to pro Canva features, etc. you may decide to pay for tools that you will use to do your work well.

-Expert advice - some people offer courses, books, or other resources on how to do specific things like write a compelling blurb or run an effective ad campaign. You may notice that a lot of the links I shared here will include upsells from people doing exactly this!

Be very cautious about this, as most of these people claim that they make tons of money on their self published books, but really, they make their money selling this stuff to people like you. Always check out a person’s free resources first, and wait to invest in this sort of thing until you have a specific question you need answered or are trying to do a very particular thing that you need granular guidance on.

One thing you should NOT pay for is a review, feature, or interview. Self-published authors will be approached by a lot of scammers who claim that, for a nominal fee, they will share information about your book to their huge audiences. These are completely useless and a waste of money. Never spend money on this.

Always keep track of what you are spending on all of this. You may be able to deduct it from taxes you pay on your income from writing, and you will want to really understand what your profit margins look like.

#self publishing #writing #writer beware #writing advice

54 notes · View notes

kenyatta · 6 months ago

Text

Private equity firms are utilizing public trust in long-standing publications to sell every product under the sun

In a bid to replace falling ad revenue, publishing houses are selling their publications for parts to media groups that are quick to establish affiliate marketing deals.

Savvy SEOs at big media publishers (or third-party vendors hired by them) realized that they could create pages for ‘best of’ product recommendations without the need to invest any time or effort in actually testing and reviewing the products first. So, they peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look. Sometimes, they even added photos of ‘tests’ with products covered in Post-it notes, someone holding a tape measure, and people with very ‘scientific’ clipboards. There’s nothing wrong with wanting to show you’re doing the thing you’re supposed to be doing, but what happens when that’s as far as you go?

28 notes · View notes

phragmitessoftware · 17 days ago

Text

Why Digital Marketing Agency Matters to Your Business

World being a digital place, nobody does not wish to compete with one another because it builds itself into a business. Which might be rather easy with such tough competition around in this rapid change in the digital marketplace. This is the very reason why many companies use digital marketing agencies in order to gain more visibility in the virtual space and hence establish a momentum for their business. Now, so what is a digital marketing agency and why do any organizations need it? Let's discuss its key advantages and services.

What is a Digital Marketing Agency?

A firm with experts in each stage of digital marketing is known as a digital marketing agency. They try to reach the desired market target with creating brand awareness and revenues generated by effective digital marketing plans developed by them suitably. They use high-end tools and technologies for designing a suitable campaign on more than one channel, which include social media, search engines, email, and websites.

Core Services a Digital Marketing Agency Must Have

A good digital marketing agency should ensure that not any aspect of the digital marketing service goes unattended by offering different kinds of services to the clients. This may include:

SEO. Also known as web optimization, the top ranking on SERPS, perhaps, is the best gauge of how visible a website is. Therefore, agencies do keyword research; optimize on-page content and build backlinks that help your website gain organic traffic.

Pay per Click Advertising, PPC: PPC campaigns include Google Ads and create quick traffic to the website. The agency optimizes how the money spent in advertisements to ensure the reach of correct people and optimal ads' optimization towards conversion.

Social Media Marketing. Agencies run a paid campaign on Facebook, Instagram, LinkedIn, and every other space; business creates the ability to interact with the audience to develop a sense of brand loyalty.

Content Marketing: The best digital marketing is a great base of content. Blog posts, videos, infographics, and all other things are developed by an agency to attract and retain customers.

Email marketing. This has been there from the beginning of when digital marketing was at its start; it is still standing good as one of the most productive strategies. Agencies come up with campaigns to nourish leads and sell more.

Web Design and Development: Be your business small or big, your website has to be user-friendly as well as looking good. Agencies ensure that your site is optimized aesthetically as well as functionally.

Analytics and Reporting: It is quite crucial to track the performance of marketing campaigns. Agencies provide in-depth analytics and reports of ROI evaluation and data-driven decisions.

Why Hire a Digital Marketing Agency

Here are good reasons why partnering with a digital marketing agency is the right move:

1. Exposure to Expertise

This means that digital marketing covers all from graphic design to analytics. Here, a digital marketing agency has experts who have specialized in particular areas so your campaign is addressed by the professionals.

2. Cost-Effective

Engaging an in-house marketing team is expensive, especially to small-sized business concerns. The agency places an entire team of professionals right in front of you, without requiring a quarter of their billable amount.

3. Focus on core Business Activities

Time spent in the process of marketing campaigns is nothing short of monumental at its core. You’re getting freed off of your list, or even just simply transferring the follow-up work of marketing campaigns off of you are delegated by hiring a digital marketing agency.

4. Scalability

With how fast businesses are growing, does that mean that the need to expand one's marketing requirement. This is exactly what a digital marketing agency can do-to scale services upward when it's needed without having to hire more employees in your book.

5. Catch the Trends

Organizations keep side by side of the most recent patterns and advances to keep your trade ahead of the competition.

Not all agencies are the same, and it is always important to find a suitable one that aligns with your goals. Here are some tips:

Check Their Portfolio: Look into their past work to find out whether they have the experience needed in your industry.

Read reviews and testimonials: This is one of the best ways to know their dependability and effectiveness.

Ask them how they approach: the right agency will address it in a customized way with you not that blanket one-size-fits-all package.

Transparency: Keep them communicating and always apprised of your performance.

Digital marketing agencies no longer exist as luxuries but instead as a need in today's world of advancing technology. Expertise would be very well in line with cost effectiveness, while innovation would bring strategies together. Companies can navigate through these apparent online marketing complexities; it would be either for branding awareness, lead generation, or even to enhance sales.

#DigitalMarketingAgency #MarketingExperts #OnlineMarketing #DigitalGrowth #MarketingStrategy #SocialMediaMarketing #SEOExperts #ContentMarketing #BrandBuilding #DigitalMarketingTips

2 notes · View notes

valuehits · 2 months ago

Text

How Google Ads Experts Help Small Businesses Compete with Big Brands?

It seems like everyone is running on the same digital track in today's globe. Big firms may have an advantage, but small businesses can still come out on top. By implementing effective digital marketing strategies like Google Ads, SEM experts can help small businesses overcome challenges, optimizing campaigns to reach the right customers.

You can hire dedicated SEM expert, which is one of the greatest methods to achieve this. When it comes to search engine marketing, these experts are fully versed in the nuances of the field. They may assist small businesses in expanding their customer base, making smart advertising investments, and developing successful google ad strategy and campaigns.

I. Understanding the Challenges Small Businesses Face

A. Budget Constraints

The lack of financial resources for marketing that small businesses face is one of their main issues. While large businesses may afford to spend heavily on advertisements, small businesses need to be frugal with their spending. To ensure that they maximize their marketing budget, they require a well-thought-out strategy. B. Lack of Resources

Smaller businesses typically employ fewer people, and their marketing expertise may be lacking. Large firms dedicate entire teams to digital marketing, whereas small enterprises typically use freelancers or have a small staff. It may be challenging as a result to stay current with all the advancements in digital marketing. C. Brand Awareness Disadvantage

Numerous people already know and trust big businesses. It can be quite difficult for small businesses to stand out and get credibility in a crowded industry. It's like to attempting to ascend a mountain when everyone else has already done it.

II. What a Google Ads Expert Brings to the Table

A. In-Depth Knowledge of the Google Ads Platform

Although Google Ads is a fantastic tool, using it can be challenging. A Google AdWords specialist is well-versed in all aspects of the platform's operation, including bidding, ad placement, and algorithms. This enables them to maximize their money and design campaigns that are ideal for any small business.

B. Expertise in Keyword Research and Optimization

The ideal keywords for a small business can be identified by a skilled SEM specialist. They ensure that the company is placing its bid on terms that will generate the greatest revenue and number of clients. This helps the company appear higher in search results without incurring excessive costs.

C. Crafting Effective Ad Copy

Your advertisements' wording can have a significant impact. Experts in Google AdWords know how to create attention-grabbing headlines and descriptions. This implies that even when you compete with larger businesses, more people will click on your advertisements and purchase your goods or services.

D. Optimizing Ad Budgets

Ad funds from small businesses can be used sensibly by a skilled Google Ads specialist. To ensure that every dollar is spent on obtaining clicks and sales from the appropriate audience, they employ cunning tactics. This implies that small enterprises don't need to invest as much to compete with large corporations.

III. Targeting and Segmentation: Reaching the Right Audience

A. Advanced Audience Targeting

One of the best features of Google AdWords is the ability to target individuals with your adverts according to their characteristics, interests, and actions. Small businesses can use this data to build ads that target the appropriate customers at the right time with the assistance of a Google AdWords specialist.

B. Geo-Targeting to Local Markets

Reaching clients locally is typically of utmost importance to small businesses. Businesses can reach customers who are more likely to make a purchase by using location targeting, which can be used by a Google advertising specialist to show advertising to people in specified locations.

C. Retargeting Campaigns

A Google AdWords specialist may also create campaigns to remind potential customers of your company who may have visited your website but not made a purchase. This increases the likelihood that people will remember your brand and purchase from you in the future.

IV. Competing with Big Brands on a Smaller Budget

A. Focus on Niche Markets

One of the most effective strategies for small businesses is to focus on niche markets that may be overlooked by larger brands. A Google Ads expert can identify and target these markets, allowing small businesses to compete in less saturated spaces and become industry leaders in their specific niches.

B. Long-Tail Keywords Strategy

Rather than competing for expensive, high-volume keywords, a Google Ads expert will focus on long-tail keywords—less competitive, highly specific search terms. This strategy allows small businesses to rank higher in search results without overspending on costly keywords.

C. Leveraging Ad Extensions

Google Ads extensions, such as sitelinks, call buttons, and reviews, can significantly improve the performance of ads by providing users with more information upfront. A Google Ads expert knows how to utilize these tools effectively, helping small businesses stand out against big brands and drive more clicks.

V. Conversion Rate Optimization (CRO)

A. Creating High-Converting Landing Pages

The quality of a Google AdWords campaign depends on the website page that users land on after clicking the advertisement. A Google Ads specialist ensures that the page is configured to elicit a response from visitors. This calls for easily navigable buttons, engaging text, and a fast-loading webpage.

B. A/B Testing for Better Results

You can determine what kind of advertising, headlines, and calls to action will be most effective for your target demographic by consulting a Google AdWords expert. You may maximize the effectiveness of your campaigns and fine-tune them by continuously testing various versions of your advertising.

C. Analyzing Data and Adjusting Campaigns

A Google AdWords specialist will use real-time data to closely monitor the performance of your advertisements. To ensure you obtain the greatest results possible, they will adjust your targeting, budgets, and ad copy based on what is effective.

VI. Leveraging Automation Tools

A. Smart Bidding Strategies

Like a robot, smart bidding modifies your bids automatically to maximize conversions. Without going over budget, a Google Ads specialist knows how to configure this robot to perform optimally for your small business.

B. Dynamic Search Ads

Ads in dynamic search are quite magical. They automatically generate adverts depending on the content on your website, increasing the number of visitors who see what you have to offer. The fact that you don't have to manually develop a ton of ads makes this fantastic for small enterprises.

C. Responsive Search Ads

The best headlines and descriptions are discovered through testing, just like a scientist does with responsive search advertisements. This feature can be used by a Google AdWords professional to continuously enhance your advertising and increase conversions.

VII. Measuring Success: Reporting and Analytics

A. Tracking Key Performance Indicators (KPIs)

Important metrics like click-through rates, conversion rates, and cost per acquisition are monitored by a Google AdWords specialist. These figures show them the effectiveness of your campaigns and areas for improvement.

B. Interpreting Google Analytics and Google Ads Data

A competent search engine marketing specialist can examine data from both Google Ads and Analytics to provide a complete picture of your consumers' activities. This enables them to decide how best to modify your campaigns.

C. Adjusting Strategies Based on Performance

Experts in Google AdWords don't merely set up campaigns and walk away. They continue to monitor their progress and make adjustments as necessary. This keeps small businesses competitive and helps them get the most out of their advertising budget.

Conclusion

It's typically difficult for small companies to compete with large names. They might not be as well-known and have less money to spend. However, consulting with a Google Ads specialist can be beneficial! They can ensure that you're spending your money properly, target the right audience using sophisticated targeting, and continuously fine-tune your efforts to achieve the best results. Small businesses may compete with even the largest firms online by investing in a Google Ads pro.

#hire sem expert #hire dedicated ppc expert #hire ppc specialist #hire google ads expert

0 notes

codesandprogramms · 7 months ago

Text

From Novice to Pro: Why Hiring a Google AdWords Expert is Key?

#hire google ads expert #hire ppc experts #hire ppc specialists #hire remote talent #uplers

0 notes

businessesnewsdaily · 3 months ago

Text

STANDER-MAGAZINE is a Model that Can Benefit You Greatly

In today's fast-paced world, individuals and businesses alike are constantly searching for innovative ways to gain an edge. One such tool that has garnered attention is STANDER-MAGAZINE, a model that offers a myriad of benefits. Whether you're a business owner looking for a fresh way to engage your audience or a creative professional seeking to showcase your work, STANDER-MAGAZINE offers a versatile and powerful platform that can cater to a wide range of needs. In this article, we'll explore in detail how STANDER-MAGAZINE can be beneficial, why it stands out from traditional models, and how you can take full advantage of its features.

What is STANDER-MAGAZINE?

Before diving into the benefits, it's essential to understand what STANDER-MAGAZINE is. At its core, it is a digital magazine platform designed to combine the aesthetics of traditional print media with the dynamism and flexibility of digital technology. This model provides users with a platform that allows for easy content creation, curation, and distribution, making it ideal for anyone looking to create stunning digital publications.

Whether you're a blogger, a marketer, or an educator, STANDER-MAGAZINE provides an easy-to-use interface to create and distribute content seamlessly. Its versatility also allows for different types of media—ranging from text to video—to be integrated into one cohesive package, creating a more engaging experience for the audience.

Key Features of STANDER-MAGAZINE

1. Easy Content Creation and Customization

One of the most appealing aspects of STANDER-MAGAZINE is its user-friendly content creation tools. The platform offers various templates, customization options, and drag-and-drop features that make it simple to design and structure content. You don't need to be a tech expert or hire a graphic designer to create a professional-looking magazine.

The flexible design also allows users to modify fonts, layouts, and color schemes according to their branding or personal preferences. These tools make STANDER-MAGAZINE accessible for anyone, from small businesses to large organizations looking to produce quality content efficiently.

2. Multimedia Integration

Traditional magazines are limited to text and images, but STANDER-MAGAZINE takes it a step further by allowing multimedia integration. You can embed videos, audio clips, interactive graphs, and more to enrich the user experience. This feature is particularly beneficial for content creators who want to offer their audience more than just static content. The added layers of media ensure that your content is engaging, informative, and interactive.

3. Cross-Platform Compatibility

Another standout feature of STANDER-MAGAZINE is its ability to function seamlessly across multiple platforms. The content you create can be accessed from smartphones, tablets, desktops, and even smart TVs, without any loss of quality or usability. This cross-platform compatibility ensures that your magazine reaches a broader audience, making it accessible to anyone, anywhere, at any time.

4. SEO Optimization

In today’s digital age, SEO plays a crucial role in ensuring that your content reaches the intended audience. STANDER-MAGAZINE is designed with SEO in mind, enabling users to optimize their content for search engines easily. It allows for the integration of meta tags, keywords, and backlinks to ensure that your magazine ranks well on search engines like Google.

For example, if you're writing a magazine that targets a niche audience, such as "eco-friendly fashion" or "tech innovations," using STANDER-MAGAZINE can help you organically reach those who are actively searching for content in those domains.

How STANDER-MAGAZINE Can Benefit You

1. Enhanced Reader Engagement

One of the most significant advantages of using STANDER-MAGAZINE is its potential to enhance reader engagement. Traditional magazines often rely on static text and images, but the dynamic multimedia elements within STANDER-MAGAZINE make content far more interactive. Readers are more likely to engage with videos, audio clips, and other interactive elements, leading to higher retention rates.

By offering an interactive and immersive experience, STANDER-MAGAZINE can keep your audience interested and coming back for more. Whether you're a blogger seeking to captivate readers or a business owner looking to showcase products, this model ensures that your audience remains engaged.

2. Cost-Effective Marketing Tool

If you're in business, marketing costs can be a significant expense. Traditional print media, such as brochures and catalogues, can be expensive to produce and distribute. However, STANDER-MAGAZINE offers a cost-effective solution that combines the best of both worlds—digital convenience with the aesthetic appeal of traditional print. Since it’s digital, there’s no need for printing costs, and distribution is as simple as clicking a button.

You can also update your STANDER-MAGAZINE regularly, ensuring that your content stays fresh without the need for costly reprints.

3. Broaden Your Reach

The internet is a vast space, and utilizing STANDER-MAGAZINE can help you tap into a global audience. Traditional magazines are often limited by geography, but digital magazines have no such barriers. Once your magazine is published, it can be shared across social media platforms, websites, and email campaigns, allowing you to reach audiences far beyond your immediate circle.

This global accessibility can significantly broaden your reach, helping you attract more readers, customers, or clients to your business or content.

4. Build Your Brand Identity

Whether you're an individual or a business, establishing a strong brand identity is crucial in today's competitive market. STANDER-MAGAZINE allows you to create visually stunning publications that reflect your brand's voice, style, and message. From the choice of fonts and color schemes to the inclusion of branded multimedia content, STANDER-MAGAZINE gives you full creative control to ensure that your magazine aligns perfectly with your brand identity.

By consistently producing high-quality digital magazines, you can solidify your position as a thought leader in your industry, building trust and loyalty among your audience.

Why STANDER-MAGAZINE Stands Out from Traditional Models

1. More Dynamic than Print Magazines

While traditional print magazines have their charm, they’re static and limited in what they can offer. STANDER-MAGAZINE, on the other hand, is far more dynamic. Its ability to incorporate videos, animations, and interactive elements makes it a more engaging experience for the reader. Readers can interact with content in real-time, leaving comments, sharing articles, and even participating in polls or quizzes embedded within the magazine.

2. Faster and More Efficient Distribution

Another way STANDER-MAGAZINE outshines traditional models is through its ability to distribute content instantly. In print, once a magazine is published, any mistakes or updates require a costly and time-consuming reprint. With STANDER-MAGAZINE, however, you can update your content at any time with minimal effort. This real-time distribution ensures that your readers always have access to the most current information.

3. Eco-Friendly Alternative

In today’s environmentally conscious world, businesses and individuals are constantly looking for ways to reduce their carbon footprint. One of the downsides of traditional print media is its impact on the environment, from paper production to ink and distribution. STANDER-MAGAZINE offers an eco-friendly alternative that eliminates the need for physical materials, reducing waste and energy consumption.

How to Get Started with STANDER-MAGAZINE

If you're ready to dive into the world of STANDER-MAGAZINE, getting started is easier than you might think. First, determine the purpose of your magazine—whether it's to showcase your personal work, promote a business, or offer valuable information to your audience. Once you have a clear goal in mind, you can sign up for the platform and begin exploring its various templates and customization options.

It’s also essential to have a content plan in place. Decide how frequently you want to publish your magazine and what kind of content you’ll include. Regularly updating your STANDER-MAGAZINE ensures that your audience remains engaged and looks forward to new releases.

Conclusion

In conclusion, STANDER-MAGAZINE is a versatile and powerful tool that offers significant benefits to individuals and businesses alike. Its user-friendly design, multimedia capabilities, and cross-platform compatibility make it an excellent choice for anyone looking to create engaging digital publications. Whether you're trying to broaden your reach, enhance reader engagement, or simply offer a cost-effective marketing solution, STANDER-MAGAZINE has something to offer.

By taking advantage of this innovative model, you can create compelling content that not only showcases your work but also helps you stand out in an increasingly competitive digital landscape. So why wait? Start using STANDER-MAGAZINE today and see the difference it can make in your content creation efforts!

FAQs about STANDER-MAGAZINE

What is STANDER-MAGAZINE?STANDER-MAGAZINE is a digital magazine platform that allows users to create, customize, and distribute interactive content with ease.

Can I integrate multimedia in STANDER-MAGAZINE?Yes, STANDER-MAGAZINE supports multimedia integration, including videos, audio clips, and interactive graphs.

Is STANDER-MAGAZINE SEO-friendly?Absolutely. STANDER-MAGAZINE is designed to help users optimize their content for search engines, ensuring better visibility.

**How often can I update my STAND

#http://stander-magazine.com/#stander-magazine #stander magazine .com

3 notes · View notes

think-spot-digital · 27 days ago

Text

What Does a Digital Marketing Agency Do? A Comprehensive Guide

In today’s digital-first world, businesses need a strong online presence to thrive. However, navigating the complex landscape of digital marketing can be daunting. That’s where digital marketing agencies step in. These specialized firms help businesses harness the power of the internet to attract, engage, and convert customers. Let’s delve into the services they provide and the benefits they offer.

Core Services Offered by Digital Marketing Agencies

Digital marketing agencies offer a broad spectrum of services designed to enhance a business’s online visibility and drive measurable results. Here are the primary services:

Search Engine Optimization (SEO)

SEO involves optimizing a website to rank higher in search engine results, increasing organic traffic.

Services include keyword research, on-page optimization, technical SEO, and link building.

Pay-Per-Click Advertising (PPC)

PPC campaigns, like Google Ads, deliver instant visibility by placing your ads at the top of search results.

Agencies manage ad creation, targeting, bidding strategies, and performance analysis to maximize ROI.

Social Media Marketing

Agencies create and manage campaigns across platforms like Facebook, Instagram, Twitter and LinkedIn.

This includes content creation, audience engagement, and paid social advertising.

Content Marketing

Quality content is the backbone of digital marketing. Agencies produce blogs, videos, infographics, and eBooks that resonate with your audience.

They also optimize content for SEO and shareability.

Email Marketing

From crafting engaging newsletters to automating drip campaigns, agencies help nurture leads and retain customers through email.

Website Design and Development

Many agencies offer website creation or optimization services to ensure a business’s online hub is visually appealing, user-friendly, and conversion-focused.

Analytics and Reporting

Agencies provide insights into campaign performance using tools like Google Analytics.

Regular reports help businesses understand ROI and identify areas for improvement.

Brand Strategy and Management

Digital marketing agencies assist in shaping a brand’s identity and ensuring consistency across online channels.

They often provide crisis management and reputation monitoring services.

Influencer Marketing

Collaborating with influencers can amplify brand reach. Agencies connect businesses with relevant influencers and manage campaigns.

How Businesses Benefit from Digital Marketing Agencies

Partnering with a digital marketing agency can bring transformative benefits, including:

Expertise and Industry Knowledge

Agencies have dedicated teams specializing in various aspects of digital marketing. Their expertise ensures your campaigns are effective and up-to-date with the latest trends.

Cost-Effective Solutions

Hiring an in-house digital marketer in Palakkad can be expensive. Agencies provide access to skilled professionals and advanced tools without the overhead costs.

Scalability and Flexibility

As your business grows, agencies can scale services to meet increasing demands. They can also pivot strategies quickly in response to market changes.

Access to Advanced Tools

Agencies use premium tools for analytics, keyword research, ad management, and more, offering capabilities beyond most businesses’ reach.

Focus on Core Business Activities

Outsourcing digital marketing allows businesses to concentrate on their core operations while experts handle online strategies.

Improved ROI

With data-driven approaches, agencies optimize campaigns to deliver better results, ensuring every dollar spent contributes to business growth.

Choosing the Right Digital Marketing Agency

Selecting the right digital marketing agency in Palakkad is crucial for success. Consider the following when making your choice:

Experience and Portfolio: Look for agencies with a proven track record in your industry.

Services Offered: Ensure their offerings align with your business needs.

Communication and Reporting: Transparent reporting and regular updates are essential for collaboration.

Customizable Strategies: Avoid agencies that offer one-size-fits-all solutions; your business deserves a tailored approach.

In summary, a digital marketing agency serves as a strategic partner, helping businesses navigate the digital landscape with expertise and efficiency. By leveraging their services, companies can achieve greater visibility, engage their target audience effectively, and drive sustainable growth in an ever-evolving marketplace. Contact ThinkSpot Digital for digital marketing services in Palakkad at affordable rates.

#seo #digital marketing #contentmarketing #branding

2 notes · View notes

mariacallous · 6 months ago

Text

In early 2022, two Google policy staffers met with a trio of women victimized by a scam that resulted in explicit videos of them circulating online—including via Google search results. The women were among the hundreds of young adults who responded to ads seeking swimsuit models only to be coerced into performing in sex videos distributed by the website GirlsDoPorn. The site shut down in 2020, and a producer, a bookkeeper, and a cameraman subsequently pleaded guilty to sex trafficking, but the videos kept popping up on Google search faster than the women could request removals.

The women, joined by an attorney and a security expert, presented a bounty of ideas for how Google could keep the criminal and demeaning clips better hidden, according to five people who attended or were briefed on the virtual meeting. They wanted Google search to ban websites devoted to GirlsDoPorn and videos with its watermark. They suggested Google could borrow the 25-terabyte hard drive on which the women’s cybersecurity consultant, Charles DeBarber, had saved every GirlsDoPorn episode, take a mathematical fingerprint, or “hash,” of each clip, and block them from ever reappearing in search results.

The two Google staffers in the meeting hoped to use what they learned to win more resources from higher-ups. But the victim’s attorney, Brian Holm, left feeling dubious. The policy team was in “a tough spot” and “didn’t have authority to effect change within Google,” he says.

His gut reaction was right. Two years later, none of those ideas brought up in the meeting have been enacted, and the videos still come up in search.

WIRED has spoken with five former Google employees and 10 victims’ advocates who have been in communication with the company. They all say that they appreciate that because of recent changes Google has made, survivors of image-based sexual abuse such as the GirlsDoPorn scam can more easily and successfully remove unwanted search results. But they are frustrated that management at the search giant hasn’t approved proposals, such as the hard drive idea, which they believe will more fully restore and preserve the privacy of millions of victims around the world, most of them women.

The sources describe previously unreported internal deliberations, including Google’s rationale for not using an industry tool called StopNCII that shares information about nonconsensual intimate imagery (NCII) and the company’s failure to demand that porn websites verify consent to qualify for search traffic. Google’s own research team has published steps that tech companies can take against NCII, including using StopNCII.

The sources believe such efforts would better contain a problem that’s growing, in part through widening access to AI tools that create explicit deepfakes, including ones of GirlsDoPorn survivors. Overall reports to the UK’s Revenge Porn hotline more than doubled last year, to roughly 19,000, as did the number of cases involving synthetic content. Half of over 2,000 Brits in a recent survey worried about being victimized by deepfakes. The White House in May urged swifter action by lawmakers and industry to curb NCII overall. In June, Google joined seven other companies and nine organizations in announcing a working group to coordinate responses.

Right now, victims can demand prosecution of abusers or pursue legal claims against websites hosting content, but neither of those routes is guaranteed, and both can be costly due to legal fees. Getting Google to remove results can be the most practical tactic and serves the ultimate goal of keeping violative content out of the eyes of friends, hiring managers, potential landlords, or dates—who almost all likely turn to Google to look up people.

A Google spokesperson, who requested anonymity to avoid harassment from perpetrators, declined to comment on the call with GirlsDoPorn victims. She says combating what the company refers to as nonconsensual explicit imagery (NCEI) remains a priority and that Google’s actions go well beyond what is legally required. “Over the years, we’ve invested deeply in industry-leading policies and protections to help protect people affected by this harmful content,” she says. “Teams across Google continue to work diligently to bolster our safeguards and thoughtfully address emerging challenges to better protect people.”

In an interview with WIRED, a Google search product manager overseeing anti-harm work says blocking videos using hashes is challenging to adopt because some websites don’t publish videos in a way that search engines can compare against. Speaking on condition of anonymity, she says Google has encouraged explicit websites to address that. She adds that there’s generally more for Google to do but refutes the allegation that executives had held up the work.

Advocates of bolder action by Google point to the company’s much tighter restrictions on searching for child sexual abuse material (CSAM) as evidence it could do much more. Typing “deepfake nudes kids” into Google prompts a warning that such content is illegal and ultimately directs users to news articles and support groups. Google also finds and blocks from its results almost 1 million new CSAM-containing webpages annually.

A recent Google search for “deepfake nudes jennifer aniston” yielded seven results purporting to offer just that. The search engine offered no warning or resources in response to the query, despite nearly every US state and many countries having criminalized unpermitted distribution of intimate content of adults. Google declined to comment on the lack of a warning.

The product manager says comparisons to CSAM are invalid. Virtually any image of a naked child is illegal and can be automatically removed, she says. Separating NCEI from consensual porn requires some indication that the content was shot or distributed without permission, and that context often isn’t clear until a victim files a report and a human analyzes it. But the manager wouldn’t directly answer whether Google has tried to overcome the challenge.

Adam Dodge, founder of advocacy and education group Ending Tech-Enabled Abuse, says that until Google proactively removes more NCII, victims have to be hypervigilant about finding and reporting it themselves. That’s “not something we should put on victims,” he says. “We’re asking them to go to the location where they were assaulted online to move past the trauma.”

Google started accepting removal requests for search results leading to nudity or sex in 2015 if the content was intended to be private and was never authorized to be published, according to its policy. That went largely unchanged until 2020, when the company added that being in an “intimate state” qualified.

A New York Times column that year triggered Google executives to dedicate resources to the issue, organizing projects, including one codenamed Sparrow, to help victims keep content off search for good, three former employees say. The product manager confirmed that executives at times have pushed teams to improve Google’s handling of NCEI.

Google made its takedown form friendlier to use, understand, and access, the sources say. The search giant axed legalese and outdated use of the term “revenge porn,” since porn is generally viewed as consensual. The company added instructions on submitting screenshots and greater detail on the review process.

The form became accessible by clicking the menu that appears next to every search result. Requests rose about 19-fold in one early test, one source says. A second source says that it has become among Google’s most-used forms for reporting abuse and that, after the edits, a far greater percentage of requests resulted in removal of results. Google disputes these figures, but it declined to share comprehensive data on NCEI.

Government-mandated transparency reports show Google has removed most of the nearly 170,000 search and YouTube links reported for unwanted sexual content in South Korea since December 2020, the earliest data available, and nixed nearly 300 pieces of content in response to 380 complaints from users in India since May 2021. The limited data suggest Google is finding more reports credible than its smaller rival in search Microsoft, which took action in 52 percent of the nearly 8,400 cases it received globally for Bing and other services from 2015 through June 2023.

Launched in late 2021, the StopNCII system has amassed a database of over 572,000 hashed photos and videos and blocked that media from being shared more than 12,000 times across 10 services, including Instagram and TikTok. Google hasn’t adopted the tool to block content from search due to concerns about what’s actually in the database, according to three sources.

To protect victims’ privacy, StopNCII doesn’t review content they report, and hashes reveal nothing about the underlying content. Google is worried that it could end up blocking something innocent, the sources say. “We don’t know if it’s just an image of a cupcake,” one of them says. The sources add that Google also has opted against bankrolling a system it considers better, despite internal suggestions to do so.

The Google spokesperson declined to comment on StopNCII, but in April the company told UK lawmakers who questioned Google about its decision not to use the tool that it had “specific policy and practical concerns about the interoperability of the database,” without elaborating.

Internally, Google workers have come up with some bold ideas to improve takedowns. Employees have discussed booting explicit websites, including porn companies, from search results unless they are willing to assure that their content is consensual, according to four sources. The idea hasn’t been adopted. Google’s search unit has shied away from setting rules on a thorny and taboo subject like sexual imagery, three sources say. “They don’t want to be seen as regulators of the internet,” one former staffer says.

Because Google sends significant traffic to explicit websites, it could force them to take stricter measures. About 15 percent of image searches and up to half of video searches among the billions Google receives daily are related to porn, says one former staffer, figures the company declined to comment on. “Google holds the keys to the kingdom,” the source says. Meanwhile, few others are stepping in. US lawmakers haven’t passed proposed legislation to impose consent checks on online uploads. And some popular services for sharing explicit content, such as Reddit and X, don’t require users to submit proof of subjects’ consent.

Porn producers, who collect identity information from performers as required by US law, support the sharing of a consent signal with search engines, says Mike Stabile, spokesperson for the industry trade body Free Speech Coalition. “Major adult sites already monitor and block NCII much more aggressively than mainstream platforms,” he says.

The Google spokesperson declined to comment on the consent idea but points to an existing penalty: Google last December began demoting—but not blocking—search results for websites that come up in “a high volume” of successful takedown requests.

The Google product manager and the spokesperson contend that the search team already has taken big steps over the past three years to ease the burden on survivors of image-based sexual abuse. But WIRED’s investigation shows that some improvements have come with caveats.

A system Google introduced that tries to automatically remove search links when previously reported content resurfaces on new websites doesn’t work on videos or altered images, and two sources say Google hadn’t dedicated staff to improving it. “It absolutely could be better, and there isn’t enough attention on how it could really solve victims’ problems,” one says. The spokesperson says staff are assigned to enhance the tool.

Another system called known victim protection tries to filter out results with explicit images from search queries similar to those from past takedown requests, the two sources say. It is designed to not disrupt results to legitimate porn and generally reduces the need for victims to stay vigilant for new uploads. But Google has acknowledged to South Korean regulators that the system isn’t perfect. “Given the dynamic and ever-changing nature of the web, automated systems are not able, 100 percent of the time, to catch every explicit result,” the company writes in its transparency reports.

In one of its biggest shifts, Google last August abandoned its policy of declining to remove links to content that included signs that it had been captured with consent. For years, if Google determined from the imagery and any audio that the subject knew they were being recorded without any signs of coercion or distress, it would reject the takedown ask unless the requester provided ample evidence that it had been published without consent. It was a “super-mushy concept,” one of the former employees says.

That same source says staff persuaded executives to update the policy in part by describing the importance of letting people who had become adult performers on OnlyFans out of financial necessity to later revoke their consent and shred any ties to sex work. The Google spokesperson didn’t dispute this.

The Washington, DC-based National Center on Sexual Exploitation, an anti-porn group that’s become an authority on image-based sexual abuse, argues that even after the revision, Google is falling short. It wants Google to automatically honor all takedown requests and put the burden on websites to prove there was consent to record and publish the disputed content. The Google spokesperson says that potential policy updates are constantly considered.

In the eyes of advocates, Google is being nowhere near as resourceful or attentive as it could or should be. Brad Gilde of Gilde Law Firm in Houston says he came away disappointed when his client won a headline-grabbing $1.2 billion judgment against an ex-boyfriend last August but then couldn’t get Google to remove a highly ranked search link to a sexually explicit audio recording of her on YouTube. The upload, which included the victim’s name and drew over 100 views, came down last month only after WIRED inquired.

Developing a reliable AI system to proactively identify nonconsensual media may prove impossible. But better keeping an ear out for big cases shouldn’t be too complicated, says Dan Purcell, a victim who founded removal company Ceartas DMCA. Google employees had a proposal on this issue: The company could establish a priority flagger program—as it has for other types of problematic content, including CSAM—and formally solicit tips from outside organizations such as Purcell’s that monitor for NCII. But staffing to administer the idea never came through. “Google is the No. 1 discoverability platform,” Purcell says. “They have to take more responsibility.” The Google spokesperson declined to comment.

DeBarber, the removal consultant who spoke with Google alongside his clients victimized by GirlsDoPorn, did a search for one of them this month while on the phone with WIRED. No links surfaced to videos of her, because DeBarber has spent over 100 hours getting those pages removed. But one porn service was misusing her name to lure in viewers to other content—a new result DeBarber would have to ask Google to remove. And through a different Google search, he could access a problematic website on which people can look up videos of his client.

Harassers regularly text that client links to her NCII, a frustrating reminder of how her past has yet to be erased. “They want to be out of sight and out of mind,” DeBarber says of his clients. “We’re heading in the right direction.” But he and survivors are counting on Google to help knock out the offenders for good. "A lot more could have been done by Google and still could be."

13 notes · View notes

govindhtech · 4 months ago

Text

Valkey 7.2 On Memorystore: Open-Source Key-Value Service

The 100% open-source key-value service Memorystore for Valkey is launched by Google Cloud.

In order to give users a high-performance, genuinely open-source key-value service, the Memorystore team is happy to announce the preview launch of Valkey 7.2 support for Memorystore.

Memorystore for Valkey

A completely managed Valkey Cluster service for Google Cloud is called Memorystore for Valkey. By utilizing the highly scalable, reliable, and secure Valkey service, Google Cloud applications may achieve exceptional performance without having to worry about handling intricate Valkey deployments.

In order to guarantee high availability, Memorystore for Valkey distributes (or “shards”) your data among the primary nodes and duplicates it among the optional replica nodes. Because Valkey performance is greater on many smaller nodes rather than fewer bigger nodes, the horizontally scalable architecture outperforms the vertically scalable architecture in terms of performance.

Memorystore for Valkey is a game-changer for enterprises looking for high-performance data management solutions reliant on 100% open source software. It was added to the Memorystore portfolio in response to customer demand, along with Memorystore for Redis Cluster and Memorystore for Redis. From the console or gcloud, users can now quickly and simply construct a fully-managed Valkey Cluster, which they can then scale up or down to suit the demands of their workloads.

Thanks to its outstanding performance, scalability, and flexibility, Valkey has quickly gained popularity as an open-source key-value datastore. Valkey 7.2 provides Google Cloud users with a genuinely open source solution via the Linux Foundation. It is fully compatible with Redis 7.2 and the most widely used Redis clients, including Jedis, redis-py, node-redis, and go-redis.

Valkey is already being used by customers to replace their key-value software, and it is being used for common use cases such as caching, session management, real-time analytics, and many more.

Customers may enjoy a nearly comparable (and code-compatible) Valkey Cluster experience with Memorystore for Valkey, which launches with all the GA capabilities of Memorystore for Redis Cluster. Similar to Memorystore for Redis Cluster, Memorystore for Valkey provides RDB and AOF persistence, zero-downtime scaling in and out, single- or multi-zone clusters, instantaneous integrations with Google Cloud, extremely low and dependable performance, and much more. Instances up to 14.5 TB are also available.

Memorystore for Valkey, Memorystore for Redis Cluster, and Memorystore for Redis have an exciting roadmap of features and capabilities.

The momentum of Valkey

Just days after Redis Inc. withdrew the Redis open-source license, the open-source community launched Valkey in collaboration with the Linux Foundation in March 2024 (1, 2, 3). Since then, they have had the pleasure of working with developers and businesses worldwide to propel Valkey into the forefront of key-value data stores and establish it as a premier open source software (OSS) project. Google Cloud is excited to participate in this community launch with partners and industry experts like Snap, Ericsson, AWS, Verizon, Alibaba Cloud, Aiven, Chainguard, Heroku, Huawei, Oracle, Percona, Ampere, AlmaLinux OS Foundation, DigitalOcean, Broadcom, Memurai, Instaclustr from NetApp, and numerous others. They fervently support open source software.

The Valkey community has grown into a thriving group committed to developing Valkey the greatest open source key-value service available thanks to the support of thousands of enthusiastic developers and the former core OSS Redis maintainers who were not hired by Redis Inc.

With more than 100 million unique active users each month, Mercado Libre is the biggest finance, logistics, and e-commerce company in Latin America. Diego Delgado discusses Valkey with Mercado Libre as a Software Senior Expert:

At Mercado Libre, Google Cloud need to handle billions of requests per minute with minimal latency, which makes caching solutions essential. Google Cloud especially thrilled about the cutting-edge possibilities that Valkey offers. They have excited to investigate its fresh features and add to this open-source endeavor.”

The finest is still to come

By releasing Memorystore for Valkey 7.2, Memorystore offers more than only Redis Cluster, Redis, and Memcached. And Google Cloud is even more eager about Valkey 8.0’s revolutionary features. Major improvements in five important areas performance, reliability, replication, observability, and efficiency were introduced by the community in the first release candidate of Valkey 8.0. With a single click or command, users will be able to accept Valkey 7.2 and later upgrade to Valkey 8.0. Additionally, Valkey 8.0 is compatible with Redis 7.2, exactly like Valkey 7.2 was, guaranteeing a seamless transition for users.

The performance improvements in Valkey 8.0 are possibly the most intriguing ones. Asynchronous I/O threading allows commands to be processed in parallel, which can lead to multi-core nodes working at a rate that is more than twice as fast as Redis 7.2. From a reliability perspective, a number of improvements provided by Google, such as replicating slot migration states, guaranteeing automatic failover for empty shards, and ensuring slot state recovery is handled, significantly increase the dependability of Cluster scaling operations. The anticipation for Valkey 8.0 is already fueling the demand for Valkey 7.2 on Memorystore, with a plethora of further advancements across several dimensions (release notes).

Similar to how Redis previously expanded capability through modules with restricted licensing, the community is also speeding up the development of Valkey’s capabilities through open-source additions that complement and extend Valkey’s functionality. The capabilities covered by recently published RFCs (“Request for Comments”) include vector search for extremely high performance vector similarly search, JSON for native JSON support, and BloomFilters for high performance and space-efficient probabilistic filters.

Former vice president of Gartner and principal analyst of SanjMo Sanjeev Mohan offers his viewpoint:

The advancement of community-led initiatives to offer feature-rich, open-source database substitutes depends on Valkey. Another illustration of Google’s commitment to offering really open and accessible solutions for customers is the introduction of Valkey support in Memorystore. In addition to helping developers looking for flexibility, their contributions to Valkey also support the larger open-source ecosystem.

It seems obvious that Valkey is going to be a game-changer in the high-performance data management area with all of the innovation in Valkey 8.0, as well as the open-source improvements like vector search and JSON, and for client libraries.

Valkey is the secret to an OSS future

Take a look at Memorystore for Valkey right now, and use the UI console or a straightforward gcloud command to establish your first cluster. Benefit from OSS Redis compatibility to simply port over your apps and scale in or out without any downtime.