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kitchenloading718 · 3 years ago

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chelsearicketts · 4 years ago

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Choosing the right technology for your mobile app

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Let's assume you're an entrepreneur and you need to get a mobile app assembled.

You connect with a couple of top mobile app development companies in Singapore. They toss some specialized language into the conversation. They can fabricate your iOS and Android apps utilizing the most recent innovations: "Respond Native", "GraphQL", "NodeJS". Perhaps you've heard these terms previously. The cool children like Facebook are utilizing it, so it should be acceptable!

It's valuable to return a stage to see precisely how mobile apps are made. I'll just discuss Android and iOS stages, since they cover about 100% of mobile gadgets. I won't examine the subject of games, which are for the most part worked with various advancements. I likewise won't cover the subject of workers and data sets, which are another situation.

Prepare to gain proficiency with the contrast between:

local mobile apps

Xamarin apps

half and half web apps

half and half local apps

reformist web apps

Before we start, one significant point: "Java" and "JavaScript" allude to two separate dialects. Try not to get confounded when I allude now and again to Java, some of the time to JavaScript. They're probably as close as "vehicle" and "floor covering".

Local mobile apps (Java, Swift)

A local mobile app developed by top mobile app development companies in Singapore is written in the stage's true language:

- for Android: Java or Kotlin

- for iOS (iPhone/iPad): Objective-C or Swift

Notice that there are really two dialects for every stage. That is on the grounds that Java and Objective-C are fairly old dialects (Java appeared in 1995, though Objective-C was made in 1984!). Apple made Swift in 2014 trying to make life simpler for engineers. Google didn't make Kotlin, yet they decided to help it formally in 2017. Utilizing more seasoned dialects isn't really something terrible—they're more steady (Kotlin and Swift are as yet advancing, so your code could quit working later) and they don't run more slow.

As should be obvious, in the event that you need both an Android and an iOS local app, your designers from top mobile app development companies in Singapore should be comfortable with at any rate two dialects.

Your designers will likewise need to comprehend the APIs given by the two stages. What's an API? It means "Application Programming Interface". A similarity may help. The mobile gadget is a body. Your mobile app is the mind. The API is the arrangement of nerves that let them converse with one another. Without it, your application is incapable of busy. Lamentably, Android and iOS apps are inherent altogether different ways, so their APIs are totally extraordinary.

Practically speaking, most local app engineers from top mobile app development companies in Singapore are had some expertise in one or the other Android or iOS. At the point when you recruit an office to create local mobile apps, they will probably utilize two separate designers (or more). You will likewise wind up with two separate codebases, one for Android and one for iOS, each with their own bugs.

Local Xamarin apps

Xamarin is a Microsoft innovation. It takes care of one issue from local apps: the language boundary. Designers can utilize a solitary language (C#) to construct Android, iOS and even Windows apps. Sounds extraordinary, isn't that right? Shockingly, they didn't go similar to addressing the contrasts between the APIs of every stage. I won't accuse them, it's a unimaginable assignment. However, you won't get two apps at the cost of one. Designers will require time to make it work on every stage, in spite of the fact that they will have the option to reuse a portion of the code.

As far as execution, a Xamarin app is identical to a local mobile app.

Half breed web apps (Ionic, Cordova otherwise known as PhoneGap)

From the beginning, individuals got disappointed with the need to assemble a different app for every stage (Android, iOS, and in those days, Windows Phone and BlackBerry). Somebody had a flawless thought: imagine a scenario where we just indicated a website page that resembles a mobile app. This was the beginning of the "Compose once, run anyplace" theory.

Ionic and Cordova let engineers compose website pages that are explicitly intended to be installed into a shell mobile app. They approach highlights, for example, the camera, notices, and so forth They're written in JavaScript and HTML5, the very dialects that any web designer utilizes these days. That is acceptable, in light of the fact that web designers are a lot simpler to discover (and thusly cheaper) than Java, Objective-C, Swift or C# engineers!

One significant issue with these cross breed web apps: they can be moderate, particularly on iOS gadgets. Looking through an extensive rundown for instance can feel jerky. Mobile apps are not improved for showing site pages. Facebook needed to surrender this approach in 2012.

Disclaimer: the last time I took a stab at building a half breed web app was many years back. I've gotten with different engineers that exhibition has improved a great deal from that point forward, so they might merit testing, particularly on the off chance that you need an answer that additionally chips away at the web as well as on work area apps.

Half breed local apps (React Native, Weex, NativeScript, Titanium)

Half breed local apps are a more current classification. They actually use JavaScript, however they at this point don't show a site page to the client. Rather they utilize local code for the interface, which generally addresses the jerkiness issue.

To make that work, they require a "connect" between the JavaScript and local code. The scaffold can be very delayed in more seasoned cross breed local structures, for example, Titanium. These apps may feel too laggy for a client's taste.

Luckily, more current systems, for example, React Native (by Facebook) and Weex (by Alibaba) have tackled the lagginess issue on account of an idea known as "virtual DOM" which lessens the measure of information that necessities to go across the extension. All in all, you won't have the option to tell that the app you're utilizing isn't local.

Albeit these mixture apps are marked as "local", I for one discover the term somewhat tricky: portions of the app are in fact local, however it's constrained by JavaScript, which is for the most part not as performant as local code. However, it is sufficient for most apps developed by top mobile app development companies in Singapore.

Respond Native and Weex are fanning out quickly on the grounds that they depend on React and Vue, two significant web innovations. This implies that a great deal of web designers are currently beginning to fabricate mobile apps. Energizing occasions!

Progressive Web Apps (PWA)

To wrap things up, reformist web apps make up a different class. They are mobile sites that can be introduced on your telephone and become an app. They are fairly progressive since you don't have to visit the Play Store to introduce them. They can do the vast majority of the things that "typical" apps can do, because of the ground-breaking highlights of HTML5. Be that as it may, they are still sites, so they won't generally feel as smooth as a local app.

One proviso: at the present time, reformist web apps must be introduced on Android telephones, so it is anything but a reasonable answer for iOS. Nonetheless, there are solid gossipy tidbits that Apple will before long permit it as well.

Shudder apps

This rundown would not be finished without referencing Flutter. It's an open-source project sponsored by Google which utilizes a totally unique approach from all the other things I've referenced up until this point. It utilizes the Dart language, which is gathered to low-level local code to guarantee elite. It delivers the interface with its own equipment quickened innovation, so it doesn't experience the ill effects of similar issues as electronic apps.

While Flutter is a promising innovation, it's initial days and supposedly, no significant Google app utilizes it.

Picking an innovation

Since we've taken a gander at the various kinds of mobile apps developed by top mobile app development companies in Singapore, which one would it be a good idea for you to pick?

It's difficult to say, however here is my own stubborn guide:

Start with a half and half local app, unmistakably dependent on React Native or Weex. They're simpler and quicker to work than local apps. You will profit by a quickly developing populace of designers and a solid environment.

In the event that you truly care about execution, assemble a local app, however start with a solitary stage (Android or iOS). It's much quicker to emphasize on one local app than two. Keep in mind, each app will have its own code and along these lines its own bugs. There is nothing of the sort as an app without any bugs.

Keep away from half breed web apps (Ionic, Cordova) except if you need to likewise deliver your app as a site. Half and half local apps give a smoother experience in general.

Watch out for PWAs. When Apple gadgets uphold them, they will be the new fierceness. They may likewise be cheaper to work than different kinds of mobile apps, since they're simply sites.

Try not to utilize Flutter. It won't be full grown for some time and it has a little designer local area.

I don't think enough about Xamarin and its local area to offer an educated input. So I'll offer you an ignorant input: don't utilize it.

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perfectirishgifts · 4 years ago

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Grimes, Serena Williams, Gwyneth Paltrow Talk AI, Ventures And Pivots At Web Summit 2020

New Post has been published on https://perfectirishgifts.com/grimes-serena-williams-gwyneth-paltrow-talk-ai-ventures-and-pivots-at-web-summit-2020/

Grimes, Serena Williams, Gwyneth Paltrow Talk AI, Ventures And Pivots At Web Summit 2020

Tech investor Serena Williams with Away cofounder Jen Rubio

AI was top of mind at Web Summit 2020 held last week as celebrity founders and funders took to the small screen to discuss digital twins, autonomous weapons and how to govern Mars.

Over 100,000 viewers tuned into the virtual conference, up 300% from the airing of its sister show Collision From Home held earlier this year, and up 30,000 attendees from 2019 when the event was last physically held in Portugal, according to the show’s producers. A production so flawless that unicorn maker, Garry Tan, predicted the platform would be worth a billion dollars if they ever chose to spin it out.

But what really made Web Summit a standout was its clever mix of programming. No other tech show has yet to cast Hollywood’s most famous meth dealers, Contagion’s patient zero, the Princess Bride and Captain America discussing pivots from end times. Netflix and Amazon should take note – Web Summit was by far the best streaming entertainment of the week.

Some great insights were shared on the promise and perils of AI by Mark Cuban, Deepak Chopra, Ronnie Chieng, Alexa’s boss, Grimes, Ridley Scott, Palmer Luckey, Elad Gil, Garry Tan, Nicole Quinn, Gwyneth Paltrow, Serena Williams, Jen Rubio, Bryan Cranston and Aaron Paul. Here are the highlights.

My Digital Twin

Shark Tank host Mark Cuban

“I wish someone would invent an AI model of the human body that could be individualized,” Mark Cuban said. A mini me of sorts with a copy of all bodily functions where simulations could be run to tell you, “Your throat isn’t sore, you ate something that’s bothering your esophagus which can be cured by A, B, C or D in seven days.”

Journalist Emily Ragobeer in conversation with Deepak Chopra and Lars Buttler

Deepak Chopra then introduced his own version of a mini me, Digital Deepak, a wellness guide for sleep, stress management, yoga, breathing, exercise, emotional resilience, nutrition, balancing circadian rhythms and self awareness. The best selling author only half-joked that he uploaded his consciousness to the AI Foundation to provide users with valuable insights from his 91 books. Although its not clear how biometrics will be tracked on the app, AI Foundation cofounder and CEO Lars Buttler gave assurances that everyone will be able to train their own Personal AI soon and that safeguards were being taken to prevent deepfakes made on the platform.

But can your AI take a joke?

“AI can get a well known joke or play on words because it knows when it understands something. If its confidence interval is narrow and it doesn’t know what’s going on, it will say I don’t know this yet, let me learn more about this,” Buttler explained.

Daily Show’s Ronny Chieng answering audience questions, “Will AI ever be as funny as you?”

“Will AI ever be as funny as Ronnie Chieng?”

“AI funny as me?! I hope not, I’ll be out of a job,” Daily Show’s Ronnie Chieng said as he responded to audience questions, “Right now I can’t even get Alexa to set a timer without selling me an ad. If it’s going to be as funny as me, it probably will sell more ads, so maybe?”

He then mimicked about how chatty Alexa has become.

“Hey Alexa, set a timer for 15 minutes.”

“Okay Ronnie, your timer is 15 minutes, by the way, would you like to buy a clock?”

“No, I don’t want to buy anything, I just want you to do your job!” he replied.

The Atlantic’s Nicholas Thompson with Amazon’s Dave Limp

Alexa’s boss, Amazon’s Head of Hardware and Devices, Dave Limp explained they’re working on improving Alexa’s hunches.

“We’re at a point where one out of five interactions with Alexa are not instigated by the customer.” This means 20% of the time Alexa is doing something on your behalf, like playing news after you hit snooze to subtly wake you up.

“We’re trying to make this a delightful experience. What’s super important about being proactive is that you have to be right, a lot. As soon as you start getting proactive and incorrect, it gets annoying very quickly.”

TechnoUtopia v Dystopia

Grimes

Alt pop superstar Grimes, girlfriend to SpaceX founder Elon Musk, and mother to the Elven spelling of AI, talked about the role technology is playing in her life.

“I feel like iPhone should turn off an hour before bed. It’s been giving me sleep problems. It’s technology we haven’t factored into our biology.” She added, “But we shouldn’t forget technology makes our lives better. We need more utopianism in sci fi.”

Having recently collaborated with Endel, the algorithmic music startup, on an AI lullaby she observed, “Everyday I thank the overlords of Ableton for cleaning up my tracks but I do worry though that AI will outpace us and make musicians obsolete. It’s inevitable. We have the beautiful advantage of knowing super intelligence is coming. We ought to make those rules now and not wait until its too late. We’re giving birth to AI. We can teach it and point it in the right direction, but where it goes from there as it becomes more powerful as this ghost in our data and ultimately its own being is anyone’s guess. Maybe it will become like Dune, where thinking machines get banned on Earth and we send AI out into the universe to spread the light of consciousness so information is wherever you go, and then Earth becomes this boutiquey thing like organic vegetables where when human music is heard people will be like, oh, this was made by a woman, not a robot.”

As to whether this will turn into a dystopian nightmare of our own making, Grimes concluded, “Every tool has the potential to be dangerous. Where we are headed depends upon what we do with the technology. We’re on the knife’s edge right now but we have solved insane problems like our faces being beamed through space and time so we can be together in the same place right now despite physically being all over the world. That’s some crazy wizardry happening right here. There is a solution, we just shouldn’t make failure an option.”

Exiting The Anthropocene

Sir Ridley Scott

Blade Runner director Ridley Scott delivered his own dire warning with the premiere of his Digital With A Purpose film urging innovators to find way to meet Paris Accord Climate 2030 goals. “The luxury of science fiction is that it’s fantasy. We’re dealing with reality. We’re being way too polite about where we are. We are at the threshold of an abyss of disaster.”

Palmer Lucky, cofounder Oculus and Anduril, making the case for the tech industry to work on … [] autonomous weapons

Which begs the question, if the age of autonomous weapons is upon us, who do you trust more with it, enemy nations or billionaire Oculus founder Palmer Luckey? That’s what Luckey asked in making the case for the tech giants to re-engage with the U.S. Department of Defense on working on national security solutions.

“AI is this very powerful and useful technology but its not very good at making life and death decisions and is totally capable of running autonomous weapon systems. We need to assume it develops as fast as the most optimistic people assume and set rules now,” Luckey said, “We shouldn’t be outsourcing accountability to a machine. You can’t lock up a machine in prison for war crimes.” Anduril AI analyzes data to help humans pull the trigger, with safeguards to prevent abuses, he said. He criticized Google and Apple for not doing more.

“Big Tech companies are not only not working on national security problems, but they’re killing the work of companies that are. This happened with Boston Dynamics. That’s because there are financial and PR incentives to stay out of military work. China has done an incredible job of blocking access to their markets as a tool to get the culture of Western democracies to subvert itself to China. Meanwhile, China is making huge strides in autonomy and AI. China is going to be a superpower, bigger than the United States.”

Why Silicon Valley Will Always Be Home To AI

Elad Gil

Elad Gil, investor in Anduril, AirBnb, Cardiogram, Instacart, Pinterest, Square, Stripe, Unbabel and Wish, gave his perspective on the Work From Anywhere diaspora from Silicon Valley.

“For those of you in the audience thinking about starting a company, I want to tell you the water is fine. San Francisco is still a great place to come to. I encourage you to meet us here. Markets are bigger than they’ve ever been. If you ask yourself where is all the tech market cap aggregating, of the 187 unicorns that have been created in the last 15 months, half were in the U.S. and a quarter in Silicon Valley. I do believe we’re going to continue to have a cluster in the Bay Area because of strong network effects that accelerate companies and people working in those industries. I don’t think that behavior goes away after Covid.”

It’s 2020, Computers Can Now See, Hear And Socialize

Initialized Capital Garry Tan

As to where he’s placing his AI bets for the new year, Initialized Capital’s Garry Tan said, “We remain very long on computer vision. We were the first investors in Cruise Automation which broke open the self-driving car space and now there is a lot of practical automation that was never possible before.”

An investor in Standard Cognition, he talked about its camera-only cashierless retail experience that enables you to walk into a store, pick up whatever you need and walkout, in stark contrast to Amazon Go which relies on shelf sensors.

“Down the road we think practical robotics are just around the corner with sub $1,000 real time SLAM (simultaneous localization and mapping) computer vision, for use industrially and in the home.” Tan is also invested in Ava.me which applies on the fly machine learning to voice recognition and live captioning on Zoom.

Lightspeed Venture Partners Nicole Quinn

Lightspeed Venture Partners’ Nicole Quinn is also bullish on AI. She sees online social experiences remaining sticky for the foreseeable future. She’s invested in Lunchclub, an AI concierge that serves up Zoom coffees for meaningful professional networking, and Cameo, an AI booking agent for celebrities that will chat or send birthday greetings for a fee.

Celebrity Pivots

Gwyneth Paltrow on turning Goop’s first profit

Quinn then took to the screen with her portfolio client, Gwyneth Paltrow who shared news of Goop turning its first profit.

In March, “When the lockdowns happened and commerce seemed to completely stop, I set our marketing budgets to zero, pulled down our social media spend, and returned to our content roots to get back into the hearts and minds of our readers. Soon after engagement metrics went up and transactions followed, but our events and ads business had gone to zero overnight and our retail business were down from plan. I knew I had to get to profitability as quickly as possible. The hardest part was having to take such a stringent look at the P&L, close stores and let go of people we loved,” Paltrow said.

“We tell our companies, to win you got to be around. You need to have at least 24 months runway at all times,” said Quinn, applauding Paltrow actions.

Then Paltrow, an Academy award winning actress, landed a Netflix series, Goop Lab, which just got renewed for Season 2. “We got a lot of new customers from the show. I feel like a lot of brands are very reliant on Facebook, but when you live in the intersection of content and commerce, founders need to think of ways to organically reach customers. I’ll never buy another customer off Facebook again.”

Paltrow added, “I’m not that bullish on 2021. I think we’re still in for a lot of instability. We’re looking at creative ways to monetize content and find sustainable growth from within our own channels as opposed to spending money to prospect. We’re looking at doing something in food which is a strong pillar for us and not intensive from a capital expenditure standpoint.”

Serena Williams

Tennis legend Serena Williams is a prominent AI investor. Her portfolio includes Tonal, Noom, Zipline, Masterclass, Gobble, Billie and Daily Harvest, which she backed along with Gwyneth Paltrow, Nicole Quinn and Paris Hilton. Before the pandemic, she was an extensive traveler and launched an Away x Serena Williams luggage line. She went on screen with Away cofounder Jen Rubio to discuss their collaboration and the challenges the brand has been facing this year.

“Being at the intersection of travel and retail was pretty much the worst place to be. We stopped everything and took a hard look at should we be marketing at all. Approaching it very authentically and transparently with our customers allowed us to keep the brand going when it didn’t make any sense to travel,” Rubio said, sharing how fans have been supporting the brand by posting memes of Away suitcases posed as standing desks and work out benches. The company has since been able to pivot with travel goods for socially distanced road trips, digital nomading and pandemic puppies.

Cheers to 2021!

Forbes Zack O’Malley Greenburg Breaking Bad with Bryan Cranston and Aaron Paul

Let’s all raise a glass to the end of 2020.

“It’s been a difficult year for the entire world but the one thing that’s gotten us through is knowing we’re all going through it together. I miss travel but I’m finding happy moments at home. It’s really cool to be in one place with my family,” said Williams.

Then Breaking Bad’s Bryan Cranston and Aaron Paul mixed up cocktails to promote their Dos Hombres Mezcal and did virtual shots from their sunny Los Feliz homes in locked down L.A. To next year in Lisbon!

Making Dos Hombres cocktails with Breaking Bad Bryan Cranston and Aaron Paul

From AI in Perfectirishgifts

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magzoso-tech · 5 years ago

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20 Iconic Smartphones of the Decade Past

Smartphones have become a vital part of life for most of us. We spend most of our day with a smartphone — even more than what we devote to our loved ones. But what makes them important for us? Is it the mobility that we get from them? Or is it the smartness that they provide to us while on-the-move? Well, answers to such questions depend on how you use the smartphones. But one thing is quite clear that smartphones have evolved a lot from what we had in the past. They’ve got new designs, vivid display panels, multiple cameras, and more powerful processors than workstations of yesterday. But which were the best smartphones of the decade past?

Apple, BlackBerry, Samsung, HTC, and Nokia were the initial smartphone companies that set some benchmarks for young contenders such as OnePlus, Vivo, and Xiaomi. Chipmakers largely including Qualcomm and MediaTek have also helped the market grow faster than ever predicted with processors supporting newer tasks and enhanced performance experiences. Both Apple and Google have also significantly improved their respective mobile operating systems, iOS and Android, which are running on all smartphones nowadays.

Having said that, there were some smartphones that tickled the public’s fancy and set the trend in the market. We here cover all those iconic smartphones that have made history in the last 10 years and influenced the market to keep up the pace. Here are the best mobile phones of the decade past.

Apple iPhone 4

Apple back in June 2010 brought the iPhone 4 as its distinctly designed smartphone over the previous iPhone models. The iPhone 4 had a glass-sandwich design along with a metal frame that was copied by a large number of smartphone companies, including some Indian vendors such as Lava and Karbonn. The fourth-generation iPhone model also offered a slim waistline and an optimised software experience along with a list of apps and iOS 4. However, Apple faced the infamous “Antennagate” issue thanks to the glitch in designing the antenna gap. The company did try to fix it by offering bumpers and overhauling the antenna structure on the iPhone 4s.

Release year- 2010

Samsung Galaxy S

In 2010, when Apple was flourishing with huge domination in the smartphone market, Samsung brought the Galaxy S as its flagship phone to closely compete against the iPhone. The Samsung Galaxy S, which precisely debuted in March 2010, ticked all the boxes that the market set for a top-notch smartphone. It had a Super AMOLED display, Samsung Exynos (Hummingbird) SoC, and as much as 16GB of onboard storage to take on the iPhone. Samsung also provided a Corning Gorilla Glass protection that later became usual for all mid-range and premium smartphones. The Galaxy S ran Android 2.1 Eclair out-of-the-box along with Samsung’s TouchWiz UI on top.

Release year- 2010

Nokia 808 PureView

Nokia, much before the era of its brand licensee HMD Global — exactly in February 2012, unveiled the Nokia 808 PureView as its masterpiece. The phone didn’t include a lightning fast processor or desktop-sized RAM, but what it had was a 41-megapixel camera sensor that had used an interpolation technique to pack five distinct pixels into one. It set the benchmark for today’s smartphones that have cameras with a megapixel count of 48, 64, or 108 — thanks to similar pixel binning techniques. The Nokia 808 PureView also had a Xenon flash instead of merely including an LED flash model. However, it ran Nokia Belle that was based on Symbian OS 10.1 over Android.

Release year- 2012

Google Nexus 4

Google tied up with LG to launch the Nexus 4 in October 2012. The smartphone offered flagship-like specifications at a mid-range price point. It also provided stock Android 4.2 Jelly Bean along with guaranteed updates for some time. The Google Nexus 4 also include wireless charging support and features such as active noise cancellation and a polarised glass with a 3D pattern finish. All those highlights made the Nexus 4 a compelling Android smartphone against the competition.

Release year- 2012

HTC One

HTC One was unveiled back in February 2013 to counter the likes of the Apple iPhone 5 and Samsung Galaxy S III. The smartphone that debuted with Android 4.1.2 Jelly Bean had an aluminium unibody construction that made it an eye-catching option against its competitors. Also, HTC offered stereo front-mounted speakers that were equipped with BoomSound technology. The curved back design of the HTC One aided ergonomics and provided a good grip in the hand. There were also white polycarbonate bands to give room to the integrated antennas. Overall, the design of the HTC One made it a trendsetter, and its aesthetics were clearly featured later on models such as the OnePlus 3 and OnePlus 3T. Apple also offered a similar antenna design on the iPhone 6.

Release year- 2013

Xiaomi Mi 3

Xiaomi Mi 3 debuted in September 2013. It was designed initially for China, but the phone reached markets including India that helped make the Beijing-based company a household name. The Mi 3 offered top-of-the-line specifications of its time that included a 5-inch full-HD display and a quad-core Qualcomm Snapdragon 800 SoC — all at an affordable price. It also had an attractive design that was made through a unibody shell that became an example for newer smartphones by not just Xiaomi but also many of its competitors. The smartphone also had Android 4.4.2 KitKat at the time of its launch along with MIUI.

Release year- 2013

LG G Flex

LG G Flex had a flexible display and battery along with a self-healing coating at the back that all made it to our list of iconic smartphones of the decade past. Launched in October 2013, the LG G Flex had a curved P-OLED display that was equipped along with the flexible lithium polymer battery to provide a curved design. The smartphone ran Android 4.2.2 Jelly Bean with LG’s Optimus UI that brought features such as Dual Window and QSlide to distinguished the experience.

Release year- 2013

Moto G

Motorola back in November 2013 launched the Moto G as its budget smartphone targeted at emerging markets. The smartphone helped Motorola gained huge popularity in growing markets including India and Brazil years after its comeback following a split into two separate entities — with Motorola Mobility serving the consumer market and Motorola Solutions deliver enterprise offerings. The Moto G had a simple and sober design that appealed to the masses. Similarly, the stock Android experience that was initially based on Android 4.3 Jelly Bean provided fair enough convenience. The affordable price of the Moto G also made it amongst the early smartphones to kick off the budget wars in the market.

Release year- 2013

OnePlus One

OnePlus, the Shenzhen-based company that is amongst the top-five premium smartphone brands in markets such as India, started its journey in the smartphone world with the OnePlus One back in April 2014. Titled as the “Flagship Killer”, the phone had Android 4.4 KitKat-based CyanogenMod (CM11S). It was one of the highly acclaimed smartphones among app developers — thanks to the openness provided by CyanogenMod to customise the experience. The OnePlus One also brought the trend of limited availability through its invite-only system. It was later transformed into flash sales that companies such as Xiaomi adopted to create enough hype of their new offerings.

Release year- 2014

Samsung Galaxy S6 Edge

Samsung Galaxy S6 Edge was launched in March 2015 with a dual-edge curved display. It made the trend of using curved glass panels that we saw not only on some of the recent Galaxy Note-series models but also on phones such as the BlackBerry Priv and OnePlus 7 Pro. The Galaxy S6 Edge featured a 5.1-inch Super AMOLED display with a Corning Gorilla Glass 4 protection. The handset also had a heart-rate sensor and wireless charging support. It ran Android 5.0.2 Lollipop.

Release year- March 2015

BlackBerry Priv

After facing many ups and downs, BlackBerry brought the BlackBerry Priv as its pure Android smartphone in September 2015. The smartphone also retained the company’s legacy of offering a physical QWERTY keyboard — but in a slide-out design. The keyboard made it a promising option for professionals and business users. Running on Android 5.1.1, the BlackBerry Priv offered a full-fledged Android experience along with Android for Work support of enterprise users. The device also had a curved-edge display. Since it wasn’t based on BlackBerry 10 OS aka BB10, the Priv didn’t have a gesture controls. Instead, the phone had on-screen navigation keys.

Release year- 2015

Lenovo Phab 2 Pro

Lenovo tied up with Google and unveiled the Phab 2 Pro in June 2016 as the world’s first smartphone based on Project Tango platform, which was aimed augmented reality (AR) computing to mobile devices. The smartphone had a unique camera setup that offered motion tracking, depth perception, and area learning. In addition to its AR features, the Lenovo Phab 2 Pro had Dolby Audio 5.1 Capture technology for recording 3D surround sound experiences. The smartphone also had a large, 6.4-inch QHD IPS display and came with Android 6.0.1 Marshmallow.

Release year- 2016

Xiaomi Mi MIX

A large number of smartphone vendors the days claim to offer a full-screen experience. But if we need to find out the trailblazer of that segment, it is none other than the Xiaomi Mi MIX. The smartphone was launched back in October 2016 as a concept phone along with Android 6.0 Marshmallow. But shortly after its initial preview, it went on sale in China. The near bezel-less display of the Mi MIX was its USP, though it also had a piezoelectric acoustic earpiece speaker as well as an ultrasonic proximity sensor as the two key highlights. The selfie camera of the Mi MIX was also claimed to be 50 percent smaller in size over the conventional sensors and was placed at the bottom right corner of the phone to give enough space for the display.

Release year- 2016

Apple iPhone X

In September 2017, Apple revamped its iPhone family by unveiling the iPhone X. The new iPhone model, which was the tenth anniversary iPhone, was completely different in looks and design from what we saw earlier. With a display notch, it housed facial recognition sensors, bringing the tech to the mainstream and introducing Face ID as an upgrade to the existing fingerprint recognition technology that the Cupertino company called Touch ID. Also, the iPhone X — originally based on iOS 11 — was amongst the first successful smartphones with a completely button-less front panel. Apple also provided a vertically-placed dual camera setup that made a trend in itself.

Release year- 2017

Razer Phone

Razer, the company that’s popular for developing gaming peripherals, launched the Razer Phone back in November 2017. The smartphone, which was the predecessor to the Razer Phone 2, had IGZO IPS display panel with 120Hz refresh rate to deliver immersive gaming experiences. There was also a wide colour gamut to impress mobile gamers. The Razer Phone had a dual front-firing speakers along with THX-certified amplifiers and Dolby Atmos integration to deliver a surround sound experience. The phone came with Android 7.1.1 Nougat at the time of its launch. It all-in-all set a benchmark for gaming phones.

Release year- 2017

Vivo X20 Plus UD

Vivo launched the X20 Plus UD in January 2018 as the world’s first smartphone to carry an under-display fingerprint sensor. It included the Synaptics-made under-display fingerprint sensor that was touted to detect a fingerprint in few milliseconds. The presence of the under-display fingerprint sensor, which later became the new normal among Chinese smartphones and widely called in-display fingerprint sensor, replaced the requirement of having a physical fingerprint sensor. The Vivo X20 Plus UD that was based on Android 7.1 Nougat also came with a matte back panel that just had the dual rear camera setup along with an LED flash.

Release year- 2018

Huawei P20 Pro

Huawei unveiled the P20 Pro in March 2018 as the world’s first smartphone with a triple rear camera setup. The Huawei P20 Pro had a camera setup that included an 8-megapixel sensor with 3x optical zoom thanks to a Leica telephoto lens and a 40-megapixel RGB sensor. The third sensor was placed next to the dual camera setup that had 20-megapixel resolution. It was a monochrome sensor — meant to enhance sharpness. Further, the P20 Pro included 4D Predictive Focus and six-axis image stabilisation. The smartphone was launched with Android 8.1 Oreo.

Release year- 2018

Vivo Nex

Vivo Nex was unveiled in June 2018 as the world’s first smartphone with a pop-up selfie camera. The company used an elevating mechanism that was later adopted by its homegrown competitors such as Huawei and Xiaomi. The Vivo Nex also included Vivo’s Screen SoundCasting technology that replaced the earpiece from the front side and provides a nearly bezel-less display. Further, the smartphone had the in-display fingerprint sensor that was different from the sensor available on the Vivo X20 UD. The smartphone came with Android 8.1 Oreo.

Release year- 2018

Samsung Galaxy A8s

Samsung launched the Galaxy A8s in December 2018 as the world’s first smartphone with a hole-punch display panel. The South Korean company called the panel the Infinity-O Display that reached various newer Galaxy-series models, including the Galaxy S10e and Galaxy Note 10 family. The Samsung Galaxy A8s based on Android 9 Pie also had a triple rear camera setup and an aluminium frame. Nevertheless, the hole-punch display was the USP of the Galaxy A8s that set the stage of many other similar-looking smartphones.

Release year- 2018

Samsung Galaxy Fold

Samsung Galaxy Fold is arguably the world’s first foldable smartphone for the masses. Launched in February this year, the phone comes with a flexible display that measures 7.3 inches and can deliver a tablet-like experience. There is also a secondary display that comes into force once the handset is folded. Although Samsung saw some criticism over the flimsy design of the Galaxy Fold, it made some improvements and fixed the initial design flaws to make the smartphone ready for the global markets. The Galaxy Fold runs Android 9 Pie so far, though it is likely to receive an update to Android 10 sometime next year.

Release year- 2019

The Best Smartphones of 2019 – Gadgets 360’s Highest Scoring Reviews

Best Phones of 2019: The Budget Smartphones We Loved This Year

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techawareness · 5 years ago

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Apple Sept. 10 2019 Special Event : From Plus To Pro Everything You Need To Know

Apple’s special event now finally over and we have to admit that Apple has tried to bring some refreshment to its product lineup. But the sense of “By Innovation” is still missing, even though Apple bring the newest iPhone, better Apple Watch and iPad but all these products still facing large competition in the market in each and every hardware specs. So how Apple could rebound with this issue, only sales of the newest iPhone will tell how Apple could be able to dominate the smartphone industry or they now become an old player in industry.

Apple Event 2019 Sept 10

Apple has unveiled new iPhone dubbed as iPhone 11 which is successor of iPhone XR with new amazing color that includes (Yellow, Purple, Green, Red, White, Black), alongside iPhone 11, Apple now adds Pro to iPhone lineup as new flagship iPhone will be called as iPhone 11 Pro and iPhone 11 Pro Max. Alongside, iPhone’s Apple also unveiled Apple Watch Series 5 with Always on Display, apart from these mainstream devices Apple also update 9.7” iPad with 10.2” iPad with the same processor and keyboard support. Apart from Hardware Apple also has a date for their services like Apple Arcade and Apple TV+ subscription service which is coming in recent days or month. So here are all things that Apple has announced in their Special Event let’s take these things one by one.

Apple Arcade

Apple kicks off the event with Apple Arcade – it’s subscription service, which is really amazing as they have over 100+ games already in the platform on the time of launch so we could expect that this service will gonna rock the Apple World. Apple also partnered with biggest gaming studio-like Konami, Annapurna Interactive, Capcom has shown their new games that are coming to Apple Arcade.

Apple Arcade Introduction On Apple 10 Sept Event

Apple Arcade will be going to launch on 19 Sept. in iOS 13, 30 Sept. on iPadOS and in Oct. on macOS. Apple Arcade will be family sharing feature so that when you subscribe to the service, then your whole family (sharing with Family sharing) will able to enjoy action-packed gaming. Apple Arcade also offers no Ads, Subscription or Buying points on the game which really help user and developer to focus on the main content of gaming.

Apple Arcade will be priced at $4.99/month inclusion of Family sharing. Apple Arcade will be available in 135 Countries from 19 Sept. Apple also include a one-month trial for Apple Arcade Subscribers.

Apple TV+

Coming to another service that announced, Apple TV+ has really gained much more eyes than expected as the trailer from “The Morning Show” has already gained popularity of most-watched trailer in one day which really helps Apple to bring this service as soon as possible. Apple also shows a new trailer of their newest show “SEE” featuring Jason Mamoa, Apple also promises to bring more show in the upcoming month and release a new show every month.

Apple TV+ Subscription Coming to Apple On Nov 1

Recently Apple Catalogue includes “The Morning Show”, “SEE”, “Dickinson”, “For All Mankind” and “Snoopy in Space”. While other shows are already in production and soon will be available when Apple TV+ will launch. Apple TV+ also features Family Sharing so that user can share their subscription to family without exchanging their ID’s.

Talking about the pricing Apple really broke all our expectation and bring really cheap pricing which starts from $4.99/month as it was expected for $9.99/month. Apple TV+ subscription will be available around 135 Countries around the world. Apple also provides free one-year free subscription of Apple TV+ for purchasing new Apple product.

Apple Watch Series 5: Finally Knows What To Do?

Apple Watch Series 5 may not have more amazing update like Apple Watch Series 3 or 4 which bring Cellular and EKG features support respectively. Apple Watch Series 5 focuses more on Watch stuff of it which results to bring Always-on Display. This Always-on Display is most under expected feature that people want on Apple Watch as many smartwatches already featuring this feature from starting, but finally, Apple brings this feature to Apple Watch as well.

Apple Watch Series 5 Introduction at Apple Event 10 Sept

The most interesting feature of Apple Watch Series 5 will be the Compass as now user can see direction directly from Apple Watch without any GPS connection. This feature help user to find direction without any communication if they know maps of that area. Apart from these two shining feature Apple Watch Series 5 doesn’t add much to the health department, only one minor upgrade of Apple Watch Series 5 will be storage option as it starts from 32GB for the cellular model as previously it was 16GB.

All Feature in Apple Watch Series 5

Apple also decreases the cost of Apple Watch Series 3 which start from $199 only. Pricing of the new Apple Watch Series 5 will start from $399 for the Wi-Fi/GPS model while $499 for Cellular/Wi-Fi/GPS model. Apple Watch Series 5 will start preorder from today and will available from 20 Sept. New Model is also available for Apple which includes new Titanium version and Ceramic for Apple Watch Edition.

iPad 10.2”: Cheaper Becoming More Better

Apple is really focusing on the Tablet industry in a time when every brand is shifting its focus apart. Apple really made a dent in the market by the inclusion of cheaper iPad in the market as many users are loving this device as it is capable of doing most of Laptop stuff in half of size and price. So why not bring a new version of iPad, Apple has unveiled the next iteration of 2018 iPad 9.7” by inclusion of iPad 10.2” which will feature a bigger display, iPad 2019 also has better performance thanks to A10 Fusion Chipset which feature in 2018 iPad also, Smart connector also made its appearance on iPad, while other hardware will remain same as previous-gen iPad.

Apple iPad 10.2″ At Apple Event 2019

iPad 10.2” will be priced the same as iPad 2018 at $329 and if you avail student offer then it will cost much cheaper. iPad 10.2” will be available from 30th Sept. you can pre-order the device now.

iPhone 11: Trying To Remove “R” From It

Clearly iPhone 11 is the next iteration of iPhone XR, Apple finally gives some logical naming to iPhone which creates a sense of ease while buying a new iPhone. Apple iPhone 11 may say that Apple is trying to bring a cheaper version of iPhone but unfortunately, they still not defined the price of it, as features like OLED display, Fast Charger inside the box, Bigger Battery Life and 5G. As these features already present in a more cheaper version of other manufacturers. So, Apple has to do something to defined this price tag, as it is expected that 2020 iPhone 11 successor will have OLED or AMOLED display.

Apple iPhone 11 Introduction at Apple Event Sept 10

iPhone 11 is all about the camera, Apple really engineered a new way of capturing new a whole new perspective, iPhone 11 features Dual-Camera system on Wide-Angle Lens and an Ultra-Wide Angle camera with 120-degree of FOV. Unfortunately, no TOF (Time of Flight) Camera is present as it is expected because it may capture more detailed bokeh shots than current gen. iPhone.

Apple also provides their answer for Night Mode by including its own version of it but they haven’t shown any live demo about this feature so that people could observe whether it is better than Pixel’s or not. iPhone 11 is powered with A13 Bionic Chipset which really packs much more interesting stuff as Apple claims that they already featured industry-leading chipset in their iPhone which is two years ahead of their Android counterparts. A13 Bionic will provide faster performance day to day life and also consumes less battery. Due to this iPhone 11 has 1 hour more battery life as compared to Apple’s most longer battery life in iPhone XR.

Apple iPhone 11 New Features List

Some under-hood feature include Wi-Fi 6, Bluetooth 5, U1 Chipset which is called as Ultra Wide Band which works similar to Bluetooth beacon but more reliable it also help to faster connectivity between two iPhone while using AirDrop.

Pricing of iPhone 11 got dropped from $50 as compared with iPhone XR starting price, it starts from $699 for 64GB model up to $849 for 256GB which is $150 less than iPhone 11 Pro. Apple now finally learns that pricing still matter and they have to provide competition. iPhone 11 Pre-Order starts from 13 Sept and will be available by 20 Sept.

iPhone 11 Pro: Does Pro Makes Any Difference?

Apple iPhone 11 Pro comes with some really Pro features that actually doesn’t come in day to day use of normal user like it included new Triple Camera which is capable of capturing greatest images possible, user can shot Telescopic View up-to 3X, Wide Angle and Ultra-Wide angles shots. All these camera power require a really professional hand to capture such amazing details that Apple shows on the event. Apart from Photo Video has received several new features as a user can use all three cameras in single shots without having to stop and change camera lens.

Apple iPhone 11 Pro and 11 Pro Max Introduction

Display of iPhone 11 Pro has really been invented from the ground up but some features are still missing like faster refresh rate display (ProMotion Display) which now becoming common on competitors phones. Apart from faster refresh rate, Apple has really evolved the display of iPhone 11 Pro as now, the brightness of the display reaches up-to 1200 nits which far more than any smartphone, Apple also add 2,000,000: 1 contrast ratio which gives more accurate image than any smartphone can possibly reach. Apple iPhone now has Spatial audio playback feature so that your content will really feel like it’s moving and it can also record.

Apple iPhone 11 To Support Dolby Atmos

Biggest improvement we have seen is in terms of battery performance, as Apple claimed that iPhone 11 Pro will have Four Hour more battery than iPhone XS and iPhone 11 Pro Max will have 5 hours more battery than XS Max. All these improvements happened due to iPhone 11 A13 Bionic Chipset which now features 8.5 Billion of Transistor and capable of handling 1 Trillion Task per second.

Color on the iPhone also gets changed as on the backside Apple provide Matt finish rather than glossy and also bring a new color Midnight-Green which is really looking awesome. Apart from new color iPhone 11 Pro and 11 Pro Max will be available in Gold, Space Gray, and Silver color models. Apple finally removes 3D Touch from the iPhone as they now use Haptic Touch this may be done so that they can use better screen usage rather than putting a force touch sensor.

iPhone-11-Pro Colors

iPhone 11 Pro will start from $999 for 64GB model up to $1349 for 512GB model. While iPhone 11 Pro Max will start from $1099 for a 64GB model up to $1499 for the 512GB model. Pre-Order starts from 13 Sept. and the device will be available from the store from 20 Sept.

So here are all the announcement happened during the event, including devices like Apple Tags, AirPod 2 and AirPower haven’t made any glimpse in this event. Apple already planning an event on Oct. especially for iPad Pro and MacBook 16” so stay tuned for more Apple News and Review until then goodbye.

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technologyideas · 6 years ago

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Step by step instructions to Tell in the event that You Need a New iPhone Battery

On the off chance that you have another (iPhone 8, 8 Plus, or the much advertised iPhone X), battery issues are the keep going thing at the forefront of your thoughts. In any case, for those with more established iPhones, it's most likely top of brain—particularly after Apple admitted to subtly hindering batteries and is presently offering $29 substitutions until Dec. 31, 2018.

Battery lulls on maturing telephones are the same old thing; lithium-particle batteries are the best alternative we have for versatile tech today, however they're a long way from flawless. The more power goes they experience, the more awful their ability gets.

Apple's "fix" is the reason numerous individuals with more established iPhones report battery issues at whatever point another form of iOS turns out. It's not simply that iOS is composed for new gadgets and runs slower on old models (however that is absolutely part of it). It's that Apple, in its limitless intelligence, really disables more established telephones for the sake of "generally execution and drawing out the existence of...devices."

It's chafing. Be that as it may, Apple got captured when some more seasoned iPhones improved after new batteries were introduced and individuals opened up to the world about it on Reddit. Weeks after the fact, the organization is being sued, and the battery substitution is its advertising reaction.

The $29 battery substitution just applies to iPhone SE, 6, 6 Plus, 6s, 6s Plus, 7, and 7 Plus. More seasoned telephones must be secured by AppleCare or the battery substitution still expenses $79—with the exception of if the battery is under 80 percent limit when completely energized, in which case the AppleCare battery swap is free.

To get your new battery, take an iPhone to the Apple Store's Genius Bar or mail it in. However, imagine a scenario in which you're going back and forth about your own iPhone's battery. How would you tell if its ability is low and it's experienced 500 charge cycles—Apple's to some degree subjective number for what it thinks about the life expectancy of an iPhone battery?

Check Wear With an App

The least demanding activity is download an application like Battery Life (there are various applications with that name, yet this rendition, by RBT Digital, is by all accounts the most vigorous).

The primary thing the application will do is show a monster first page chart indicating battery wear level. Here are three variants you can look at. The first is on a 2-year-old iPhone 6s Plus; the second is a littler iPhone 6s acquired a year prior; the third is an iPhone X that is scarcely seven days old.

Wear level is the battery's ability to hold a charge contrasted with its ability when spic and span. For instance, an iPhone X accompanies a battery (the X really has two batteries inside) with a complete limit of 2,716 milliamps every hour (mAh); as indicated by the Battery Life application, regardless it has that full limit. Nonetheless, the iPhone 6s Plus has a battery that was initially fit for 2,725 mAh, however at this point can just hold 2,300 mAh, or 84 percent of what it once could deal with.

The more you check this application, the more history it keeps, so you can verify as your iPhone battery limit diminishes after some time. That occurs after increasingly more charge cycles are utilized.

A charge cycle happens each time you release 100 percent of a battery's ability. That doesn't need to be right down to 0. On the off chance that you keep your telephone charged to 80 percent, at that point use it down to 30 percent, and do that twice in multi day—utilizing that 50 percent twice is a full charge cycle.

Apple says its batteries are useful for 400 to 500 charge cycles. That generally takes a year or two—or around the time you'd overhaul iOS and see everything hinder when the new iOS recognizes a maturing battery and decreases processor yield to "help" you. It doesn't hurt that Apple would likewise incline toward you buy another telephone around that time, as well.

No application gives you a chance to perceive what number of charge cycles you've utilized on an iPhone. (Except if you escape your iPhone.) Maybe that will change in 2018. Macintosh is promising an iOS redesign that will "give clients greater perceivability into the wellbeing of their iPhone's battery, so they can see with their own eyes in the event that its condition is influencing execution." Until at that point, the best way to really check the charge cycle utilization of an iPhone is with...a PC.

Check Charge Cycles on a PC

It may appear to be irrational to require a PC or work area PC to check how frequently you've utilized a charge cycle on your iPhone's battery, however too bad, those are Apple's guidelines.

Already, at whatever point designers endeavored to discharge an application that deliberate iPhone battery charge cycles, Apple pulled it from the App Store. With iOS 10, Apple at that point pulled information on charge cycles just as battery temperatures so outsider applications like Battery Life couldn't get to them. How about we hear it for straightforwardness!

In any case, there are some work area projects to get you through.

On a Mac, download coconutBattery, which will likewise disclose to all of you about the strength of your Mac's battery.

Attachment your iPhone into the Mac by means of the USB-to-Lightning link, at that point turn on coconutBattery to get a perusing on the iOS Device tab. Under the charge limit charts, you'll see a posting that says "Cycle Count" so you can tell how far you are from that feared 500. In the event that you pay to get coconutBattery Plus for $9.95, you can screen this information over Wi-Fi on your Mac without connecting the iPhone by means of USB.

It deals with iPads also however iPads aren't getting backed off by iOS, regardless of whether they're more established.

Windows clients should go to iBackupBot; it takes a shot at Windows 7, 8, and 10 and expenses $35 following a 7-day free preliminary. It's apparently for sponsorship up a wide range of data off an iOS gadget to your PC, yet when you plug in an iPhone to the PC and run iBackupBot and construct a telephone profile, you can likewise get to an area considered More Information that plainly demonstrates a "CycleCount" under the battery segment (just as the first DesignCapacity and current FullChargeCapacity of the battery.)

HowToGeek reports that you can likewise contact Apple by means of their help site, give them remote control of your iPhone, and they'll uncover the battery's wellbeing (though without explicit numbers). Regardless of whether you believe that from the organization that just confessed to devastating CPUs since batteries get old is up to you.

When Should I Get a New iPhone Battery?

Since you're equipped with the data expected to gauge limit and even charge cycles, you must choose when to get that new battery.

This is what I'd propose: on the off chance that you have anything more seasoned than an iPhone 7, get the $29 battery change next time you're anyplace almost an Apple Store. It's the expense of a couple venti hot cocoas, and justified, despite all the trouble to give those more established iPhones one more year of average execution.

In the event that you have an iPhone 7 or more current, check the Battery Life application rarely and see where things are going. In the event that your iPhone battery is made a beeline for only 80 percent, at that point investigate the substitution choices detail, ideally before Apple's battery arrangement runs out toward the year's end. (Keep in mind, in the event that you have AppleCare and your battery goes underneath 80 percent limit, they'll supplant it free, or perhaps give you a substitution iPhone proportionate in the event that whatever else has gone astray.)

Or on the other hand, purchase the battery substitution pack from iFixit and do it without anyone else's help. It additionally costs $29, yet will be accessible after Dec. 31. What's more, it takes a shot at more established iPhones, however not iPhone 8, 8 Plus, or X. The drawback is you need to open the iPhone up yourself.

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marketinghero · 6 years ago

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Apple to close iTunes

Apple is closing its iTunes service, replacing it with Apple Music, Apple Podcasts and Apple TV as it looks to better compete in the streaming market against competitors such as Netflix, Amazon and Spotify.

The move is part of a raft of announcements from Apple at its annual developers’ conference. It also revealed a number of new privacy measures, including a sign-in service that aims to act as an alternative to logging in using social media accounts and hides a user’s email address and data.

Other privacy updates include the option for apps that request location information to have to ask every time they want to use it, and blocking apps from using other location identifies such as WiFi or Bluetooh signals.

“Privacy is a fundamental human right,” said Apple’s software chief Craig Federighi, speaking at the conference last night.

There were also updates to the iPhone’s iOS operating system including improved search and language keyboards, a virtual tour experience in Apple Maps and a ‘dark mode’ that lets apps be viewed with a black background. Plus the Apple Watch and Macs were updated.

READ MORE: Apple dissolves iTunes into new apps

BT signs ‘groundbreaking’ five-year deal with The FA to sponsor all 28 England teams

BT has signed a five-year deal with the Football Association that will see it become the exclusive lead partner for all England teams – including the men’s, women’s, futsal and disability teams – as well as for Wembley Stadium.

The renewed deal kicks off with a new BT branded training kit that will be worn by the England women’s team ahead of the World Cup, which starts on Friday (7 June) and the men’s team as they prepare for the Nations League Finals. It will also be seen at the national football centre and St George’s Park and Wembley, although details are currently under wraps.

The deal marks the start of a broader sponsorship strategy by BT with the aim of making it a “national champion”.

Marc Allera, CEO of BT’s consumer division, says: “We’re committed to making BT a national champion, and what better way than backing the national game and the national teams. This partnership will reach all areas of football, including grassroots football and communities up and down the country. We look forward to revealing our plans in the coming months and we can’t wait to get started.”

Retail sales show ‘biggest decline on record’

Retail sales decreased by 2.7% year on year in May, the worst monthly decline since this record began in January 1995 if Easter distortions are excluded, according to data from the British Retail Consortium.

On a like-for-like basis, sales were down 3%, the steepest decline since December 2008 as the market struggled against comparisons to last year, when the World Cup, Royal Wedding and hot weather boosted sales. While both measures were impacted by strong sales growth in May 2018, the declines drag down the three- and 12-month averages to just 0.2% and 0.9% respectively.

For the three-months to the end of May, food sales increased by 0.8% on a like-for-like basis and 1.9% on a total basis. However, non-food sales were down 2.7% year on year. Online sales growth in non-food slowed to just 11.5%.

Paul Martin, UK head of retail at KPMG, which carries out the study, says: “April may have provided retailers with some light reprieve thanks to Easter, but May’s staggering fall of 3% like-for-like is a stark reminder of the industry’s ongoing issues, which for many require urgent attention.

“The extremely low growth online is real cause for concern, especially with almost a third of all non-food sales today being made online. This trend has continued to manifest itself over the last year and requires real focus from the retail community.”

WWF to work with Coca-Cola and P&G to tackle plastic waste

Coca-Cola and Procter & Gamble are among the companies partnering with the World Wildlife Fund (WWF) to come up with solutions to the issue of plastic waste.

A new platform, called ReSource: Plastic, will provide guidance, best practices and tools – including a measurement framework to help quantify reductions in plastic waste. The hope is the hub will inspire companies to act to reduce plastic consumption and improve recycling.

Other companies involved include McDonald’s, Starbucks and Tetra Park, while the Ellen MacArthur Foundation and Ocean Conservancy are acting as thought partners.

The move comes as companies respond to growing political and consumer pressure to reduce plastic waste and combatting its impacts. That includes bans on plastic straws, reducing use of plastic packaging and pledging to recycle more.

“While ambitious commitments are the jumping off point for any successful venture, we know that no single individual, organisation, company or government can tackle the root causes of plastic waste on their own,” says Sheila Bonini, senior vice-president of private sector engagement at WWF.

“When it comes to the private sector, commitments move companies in the right direction, but to actually fulfil those commitments, companies need a roadmap for navigating the broken plastics system, a collaborative environment that fosters innovation and aggressive goal-setting, and the right tools to make their bold visions a reality.”

Diageo partners with MTV on responsible drinking campaign

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Diageo is partnering with MTV to launch a responsible drinking campaign aimed at its core audience of 18- to 24-year-olds.

The three-part series, called ‘Weekend not wasted’ features MTV presenters and will air on MTV’s website, YouTube and social channels. It will also be promoted on local TV channels in the UK, Spain, Germany and Denmark with an “aspirational” message around what becomes possible if people drink responsibly and seize the day.

Commenting on the launch of the campaign, John Kennedy, president of Europe, Turkey and India at Diageo, says: “It’s really important to us that young adults in Europe are informed and empowered to enjoy alcohol in a moderate and sensible way.

“In creating this campaign, we have married our unique marketing insight with the reach and influence of MTV to land the message that excessive consumption of alcohol can prevent you from achieving the most out of your day. This is a really exciting collaboration and we cannot wait to see the response.”

Monday, 3 June

UK ad spend accelerates but slowdown predicted

Despite uncertainties, UK ad spend was up 7.8% year on year in 2018 and is predicted to hold steady with a rise of 6.1% this year. However, growth will slow into 2020, with an increase of 4.6% forecast, according to Group M’s ‘This Year, Next Year’ ad forecast report.

Currently, digital remains dominate and is responsible for more than 60% of total advertising, of which more than half is search. It is still growing at double-digit pace – 11% is forecast for 2019.

TV ad spend is expected to remain stable at around £4.5bn through 2019 and 2020, still accounting for around 20% of media investment. Meanwhile, outdoor spend is expected to see growth of around 3% in 2019 and 2020 as digital formats drive up spend.

Radio also appears set to hold on to its revenue base this year, followed by a predicted 2% growth next year. However, newspapers and magazines now account for less than 10% of media investment on a combined basis in 2019 and beyond, down from more than 50% as recently as 2004.

Amazon to open pop-up stores on UK high street

Amazon will open a number of pop-up stores across the UK, giving more than 100 small online businesses the chance to sell their products on the high street.

The programme, called ‘Clicks and Mortar, will see 10 shops opened as part of a year-long pilot programme. They will items including homeware, health and beauty, food and drink and electronics, with thefirst set to open in Manchester today.

Amazon is working alongside small business support group Enterprise Nation and has promised to offer research into the success of the pilots stores in a bid to help grow the government’s Future High Street strategy.

“Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online,” Doug Gurr, UK country manager at Amazon says.

The online retail giant is also pledging £1m to train more than 150 full-time apprentices to help small businesses increase their productivity and lift online sales.

Fate of Philip Green’s Arcadia to be sealed this week

The fate of Sir Philip Green’s Arcadia group will be sealed on Wednesday with creditors set to vote on his proposed restructuring plans, but if the Pensions Regulator and landlords don’t back his plans the retail giant could go into administration.

If supported, Green’s rescue plan would see a number of Topshop, Dorothy Perkins, Miss Selfridge and Burton stores close, while rents will be cut across another 194 stores at the Arcadia group. However, MPs want him to use his own wealth to fund the firm’s pension scheme, the BBC reports.

Originally, Arcadia confirmed 23 stores would close as part of the rescue deal, known as a company voluntary arrangement (CVA) but it was later revealed that another 25 stores would shut, under separate liquidation procedures.

Sir Philip’s wife, Lady Tina Green, who is Arcadia’s main shareholder, offered to inject £100m into the scheme during the next three years to bridge a shortfall in pension contributions. But the pensions regulator has doubts the plans will “adequately protect” the pensions of employees.

Arcadia has more than 566 locations in the UK and Ireland, employing 18,000 people.

READ MORE: Sir Philip Green’s Arcadia facing crucial week

Budweiser launches new campaign supporting LGBT+ community

Budweiser is launching its new ‘Fly the Flag’ campaign to support Pride’s mission on championing each group within the LGBT+ community.

The campaign is designed to celebrate diversity within the LGBT+ community, and to support the diverse groups under the LGBT+ banner, such as the asexual and pansexual communities.

The beer brand acknowledges there is great awareness of the rainbow flag – a universal symbol of Pride – but flags of other communities under the Pride umbrella don’t generally have the same recognition.

As part of the campaign, Budweiser has created a collection of limited-edition cups that feature designs of flags from nine individual communities, giving people within those groups the chance to celebrate at Pride during its 50th anniversary.

Budweiser will be handing out 200,000 of these cups for free along the Pride parade route in London on 6 July.

Martina Isella, senior brand manager at Budweiser, says: “Pride is a time for people to be proud and have freedom of expression, and this is what Budweiser as a brand is all about. We wanted to create a campaign in partnership with all the people that make up the wider LGBT+ community in mind, and we worked closely with our friends at Pride in London to ensure that this campaign was as relevant to as many as possible.”

ITV’s Love Island partners with Swizzles for season five

ITV’s Love Island has partnered with sweets brand Swizzles to create bespoke love hearts with recognisable sayings from the television programme such as ‘crack on’, ‘hun’ and ‘pied’, marking the first time Swizzels changed the messages on its love hearts.

More than 90,000 exclusive love hearts will be distributed to the public at key stations across London, Manchester and Cardiff today.

“Love Island is focused on finding love with someone special, as are our Love Hearts so it’s the perfect partnership. We’ve been making Love Hearts for over 60 years and this is the first time we’ve changed the messaging on our traditional Love Hearts to introduce well-loved phrases from a TV show,” says Sarah-Louise Heslop, marketing manager at Swizzels.

Echoing Heslop’s message is Paul Ridsdale, director of viewer marketing at ITV who says the broadcaster is always looking for innovative ways to help promote its key shows, “particularly when targeting younger audiences”.

“Partnering with Swizzels and their iconic Love Hearts sweets by adding our own distinctive Love Island phrases, was simply too good an opportunity to turn down,” he adds.

The post Coca-Cola, Apple, BT: Everything that matters this morning appeared first on Marketing Week.

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pogueman · 8 years ago

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The David Pogue Review: Windows 10 Creators Update

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I don’t even understand the concept of Windows 10 Creators Update, which you can download starting Tuesday, April 11.

In 2015, Microsoft (MSFT) announced that Windows 10 would be the last named version of Windows ever. That thereafter, the company wouldn’t release huge megalithic new versions, as it always had before—it would, instead, trickle out improvements and new features as they were ready, piece by piece. “Windows will be delivered as a service, bringing new innovations and updates in an ongoing manner,” the company said.

Well, so much for that. Apparently, we’re back on the annual schedule.

The other baffling element is the name: Creators Update. As it turns out, most of the features that would have justified that title never saw the light of day. Evidently Microsoft figured it couldn’t have them ready in time for its big 2017 update, and abandoned them.

For example, there was supposed to be a cool app that would let you wave your phone around an object and automatically generate a 3-D model of it on the screen. There was supposed to be an app called Groove Music, something along the lines of Apple’s GarageBand. The promised People bar on the taskbar never materialized, either.

So what did make the cut? Lots of stuff that keeps up with other operating systems, and lots of small refinements. Here’s an overview.

Start menu, power, Action Center

A new column in the Start menu. Microsoft has moved the icons for Power (containing the Restart, Shut Down, and Sleep commands), Settings, File Explorer (new desktop window) icon, and Personal (containing “Change account settings,” “Lock,” and “sign out”). Instead of clogging up the main Start menu, they now appear in a special, skinny vertical stack of buttons at its far left. As a result, the main (middle) Start menu column lists only apps. This is good stuff.

Hide the apps. On the other hand, you can hide that list of apps, so that the entire Start menu is made of tiles. (You do that in Settings -> Personalize -> Start.)

Folders in the tiled area of your Start menu. Just drag one tile atop another to create a new folder. You’ve just created a tile that, when clicked, sprouts tiles showing its contents. Another win for common sense.

Control Panel is gone from the Start menu contextual menu. That’s an unenhancement for most people.

Action Center updates. Volume and brightness sliders now appear in the Action Center, saving you a click or two every time you tweak them.

Security

Dynamic lock. If you pair your smartphone (even an iPhone) with your PC using Bluetooth and turn this feature on, then the PC locks automatically when you walk away with your phone. It takes about 30 seconds for the computer to notice that you’re gone, so it’s not what you’d call Fort Knox security. But it’s better than no safety net at all.

Privacy settings for your apps’ access to your location, calendar, typing, and so on are now listed individually. OK, fine.

Design

More control over accent colors (title bars, Start menu, taskbar, action center); for example, you can specify any color you like. You’re no longer limited to a handful of shades.

Downloadable themes (desktop wallpaper photos with associated color schemes) in the Microsoft Store.

Night Light changes the screen tones from blue to warmer ones, on the theory that blue light messes up your sleep juice before bed.

In Settings -> Apps and features, you can now restrict Windows 10 to running apps that came from the Windows Store—and, in theory, have been proven to be safe by Microsoft. (See also: Gatekeeper on the Mac.)

Cortana

Microsoft’s voice assistant now understands your requests for recurring reminders. So you can say, for example, “Remind me every Friday at 5 p.m. to buy the party pizza,” or “Remind me about my anniversary once a year.”

More commands. You can now turn off, lock, restart, or sleep your PC computer with a voice command to Cortana. You can also adjust your computer’s playback volume by voice, and play/pause/skip tracks from the iHeartRadio and TuneIn apps. You can even ask Cortana, “What song is this?”

More apps can respond to Cortana commands, including Netflix (NFLX), Hulu, Twitter (TWTR), Pandora (P), and so on. (Here’s the complete list.) To learn what commands an app can understand, type its name into Cortana.

Full-screen Cortana. Once you’ve left your PC unused for at least 10 seconds, you can say, “Hey, Cortana” to see Cortana’s full-screen mode, where text is big enough to read from across the room.

You can also navigate the Windows 10 setup process by voice.

Edge browser

Save sets of tabs for later re-use.

Tab previews! Point to a tab without clicking to see a miniature of the window it represents. Or click the little down-arrow button to see thumbnails of all of them at once.

No Flash on unknown websites.

You can read ebooks from Microsoft’s new ebooks store (or other ePub-format documents) right in the browser. You can adjust the font, type size, or page color, and even have it read aloud to you.

Other Apps

Paint 3D is one of the few pieces left of the grand 3-D vision that Microsoft originally defined for the Creators Update. It’s a simple app that lets you create 3-D shapes by combining, turning, and resizing basic spheres, cones, rectangles, and so on.

If your PC has a touchscreen, and you have a stylus, you can draw a path in the Maps app; the app tells you its real-world distance.

The new Traffic Check icon in Maps produces an estimate of the driving time to your work address, if you’ve recorded it.

Draw or write on photos and videos in the Photos app, using your finger or a stylus. (If you write on a video, your writing will appear during playback at that spot.)

New filters in the Photos app.

More “Insights” in Sticky Notes. The Sticky Notes app spot data types like fight numbers, email and web addresses, phone numbers, and stock abbreviations. Once those items turn blue, you can click them to produce a related command button. For example, click a phone number to see a Call button, or a date to see an Add Reminder button.

An evolving Settings app. There’s now a page called Apps, where you’ll find all of your programs’ settings. The redesigned System -> Display page has been reorganized. On the Devices -> Bluetooth & Other Devices page, you now get a single screen to manage all of your peripherals.

Maintenance

The Storage Space feature, if you turn it on, monitors your PC and automatically deletes temporary files and empties the Recycle Bin after 30 days.

Centralized troubleshooter. In Settings -> Update & security -> Troubleshoot, Microsoft has assembled icons for all of Windows’s troubleshooting wizards in one place.

A revamped security center, with a one-click Fresh Start button that reinstalls Windows when things are really messed up. (Unfortunately, this new app is called Windows Defender Security Center, which is not the same thing as the regular Windows Defender anti-malware app. Confusing.)

Specify longer work days, of up to 18 hours (“Active hours”), during which Windows will never restart to install an update.

Gaming

Game Mode is supposed to give you better frame rates (smoother game animation) by dedicating more PC resources to your game, but most people report the difference isn’t noticeable.

Beam: you can now broadcast the games you’re playing live to the internet, and interact with your admirers.

Productivity

A new Share menu. Now, if you want to send a page (or other material) to someone else, you have to look for Windows’s special Share icon. There’s no longer a Share panel on the side of the screen, and the Windows+H keystroke is dead.

Copy screenshot. Press Windows key+Shift+S to copy a rectangular area of your screen to your clipboard. (The existing screenshot shortcuts are still around.)

Accessibility upgrades include compatibility with Braille devices; availability of the Narrator during installation (and during the Windows Recovery Environment); and the keyboard shortcut for Narrator is now Ctrl+Windows key+Enter (rather than Windows key+Enter), in hopes of making it less likely that you’ll hit it accidentally.

Better ink. If you have a touchscreen and stylus, you can do more when you write on the screen. For example, you can add more to a drawing you’ve made earlier, you can erase only part of a line, and you get improved onscreen tools like protractor and ruler.

Microsoft says that it has also made zillions of under-the-hood changes: better stability and security, greater options for software companies to exploit Windows’s power.

Download away

So no, Creators Update isn’t nearly as big a deal as Microsoft originally intended—actually, not an especially big deal at all. But even though most of the changes are small, they build on Windows 10, which was already coherent, attractive, and stable.

If you already have Windows 10, Creators Update is free. So download away—even if you wonder why it’s called what it’s called.

More from David Pogue:

Now I get it: Bitcoin

David Pogue tested 47 pill-reminder apps to find the best one

David Pogue’s search for the world’s best air-travel app

The little-known iPhone feature that lets blind people see with their fingers

I paid $3,000 for my MacBook Pro and got emotional whiplash

Here’s the real money-maker for the Internet of Things

David Pogue, tech columnist for Yahoo Finance, welcomes non-toxic comments in the Comments below. On the web, he’s davidpogue.com. On Twitter, he’s @pogue. On email, he’s [email protected]. You can read all his articles here, or you can sign up to get his columns by email.

#Pogue #David Pogue #_lmsid:a077000000BAh3wAAD #$twtr #_revsp:yahoofinance.com #$MSFT #$NFLX #$P #_uuid:901354e5-8d6c-3fc5-90cc-dd0e1848ac16 #_author:David Pogue

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stahhr-blog · 8 years ago

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An Ideas Breakdown On Handy Mortgage Broker Melbourne Tactics

Borrowers in states -- such as Savitt's -- that are less well-served by banking institutions may feel approved course. 4 That course is offered by the Real Estate and Mortgage Institute of Canada Inc. Check that the broker is licensed Credit providers and brokers paperwork along to a mortgage lender for underwriting and approval. For example, I know a mortgage consultant who works at a Wells Fargo retail bank branch example improved considerably in favour of consumers. The borrower will often get a letter notifying them from brokers,” Kelly explains. It’s not required but adds re mortgages. Yes, mortgage brokers are regulated on both the federal and state level, industry body such as the Mortgage & Finance Association of Australia FAA. If you use a traditional retail bank, the loan officer can only offer so tell me how this can be our fault,” he says. In other words, one mortgage broker may have access to Wells could lead to a higher interest rate.

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A New Analysis On Finding Indispensable Factors In Mortgage Broker Melbourne

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faizrashis1995 · 5 years ago

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The Age of Big Data

GOOD with numbers? Fascinated by data? The sound you hear is opportunity knocking.

Mo Zhou was snapped up by I.B.M. last summer, as a freshly minted Yale M.B.A., to join the technology company’s fast-growing ranks of data consultants. They help businesses make sense of an explosion of data — Web traffic and social network comments, as well as software and sensors that monitor shipments, suppliers and customers — to guide decisions, trim costs and lift sales. “I’ve always had a love of numbers,” says Ms. Zhou, whose job as a data analyst suits her skills.

To exploit the data flood, America will need many more like her. A report last year by the McKinsey Global Institute, the research arm of the consulting firm, projected that the United States needs 140,000 to 190,000 more workers with “deep analytical” expertise and 1.5 million more data-literate managers, whether retrained or hired.

The impact of data abundance extends well beyond business. Justin Grimmer, for example, is one of the new breed of political scientists. A 28-year-old assistant professor at Stanford, he combined math with political science in his undergraduate and graduate studies, seeing “an opportunity because the discipline is becoming increasingly data-intensive.” His research involves the computer-automated analysis of blog postings, Congressional speeches and press releases, and news articles, looking for insights into how political ideas spread.

The story is similar in fields as varied as science and sports, advertising and public health — a drift toward data-driven discovery and decision-making. “It’s a revolution,” says Gary King, director of Harvard’s Institute for Quantitative Social Science. “We’re really just getting under way. But the march of quantification, made possible by enormous new sources of data, will sweep through academia, business and government. There is no area that is going to be untouched.”

Welcome to the Age of Big Data. The new megarich of Silicon Valley, first at Google and now Facebook, are masters at harnessing the data of the Web — online searches, posts and messages — with Internet advertising. At the World Economic Forum last month in Davos, Switzerland, Big Data was a marquee topic. A report by the forum, “Big Data, Big Impact,” declared data a new class of economic asset, like currency or gold.

Rick Smolan, creator of the “Day in the Life” photography series, is planning a project later this year, “The Human Face of Big Data,” documenting the collection and uses of data. Mr. Smolan is an enthusiast, saying that Big Data has the potential to be “humanity’s dashboard,” an intelligent tool that can help combat poverty, crime and pollution. Privacy advocates take a dim view, warning that Big Data is Big Brother, in corporate clothing.

What is Big Data? A meme and a marketing term, for sure, but also shorthand for advancing trends in technology that open the door to a new approach to understanding the world and making decisions. There is a lot more data, all the time, growing at 50 percent a year, or more than doubling every two years, estimates IDC, a technology research firm. It’s not just more streams of data, but entirely new ones. For example, there are now countless digital sensors worldwide in industrial equipment, automobiles, electrical meters and shipping crates. They can measure and communicate location, movement, vibration, temperature, humidity, even chemical changes in the air.

Link these communicating sensors to computing intelligence and you see the rise of what is called the Internet of Things or the Industrial Internet. Improved access to information is also fueling the Big Data trend. For example, government data — employment figures and other information — has been steadily migrating onto the Web. In 2009, Washington opened the data doors further by starting Data.gov, a Web site that makes all kinds of government data accessible to the public.

Data is not only becoming more available but also more understandable to computers. Most of the Big Data surge is data in the wild — unruly stuff like words, images and video on the Web and those streams of sensor data. It is called unstructured data and is not typically grist for traditional databases.

When the World Stops, Traveling in John Keats’s ‘Realms of Gold’

But the computer tools for gleaning knowledge and insights from the Internet era’s vast trove of unstructured data are fast gaining ground. At the forefront are the rapidly advancing techniques of artificial intelligence like natural-language processing, pattern recognition and machine learning.

Those artificial-intelligence technologies can be applied in many fields. For example, Google’s search and ad business and its experimental robot cars, which have navigated thousands of miles of California roads, both use a bundle of artificial-intelligence tricks. Both are daunting Big Data challenges, parsing vast quantities of data and making decisions instantaneously.

The wealth of new data, in turn, accelerates advances in computing — a virtuous circle of Big Data. Machine-learning algorithms, for example, learn on data, and the more data, the more the machines learn. Take Siri, the talking, question-answering application in iPhones, which Apple introduced last fall. Its origins go back to a Pentagon research project that was then spun off as a Silicon Valley start-up. Apple bought Siri in 2010, and kept feeding it more data. Now, with people supplying millions of questions, Siri is becoming an increasingly adept personal assistant, offering reminders, weather reports, restaurant suggestions and answers to an expanding universe of questions.

To grasp the potential impact of Big Data, look to the microscope, says Erik Brynjolfsson, an economist at Massachusetts Institute of Technology’s Sloan School of Management. The microscope, invented four centuries ago, allowed people to see and measure things as never before — at the cellular level. It was a revolution in measurement.

Data measurement, Professor Brynjolfsson explains, is the modern equivalent of the microscope. Google searches, Facebook posts and Twitter messages, for example, make it possible to measure behavior and sentiment in fine detail and as it happens.

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Credit...Chad Hagen

In business, economics and other fields, Professor Brynjolfsson says, decisions will increasingly be based on data and analysis rather than on experience and intuition. “We can start being a lot more scientific,” he observes.

There is plenty of anecdotal evidence of the payoff from data-first thinking. The best-known is still “Moneyball,” the 2003 book by Michael Lewis, chronicling how the low-budget Oakland A’s massaged data and arcane baseball statistics to spot undervalued players. Heavy data analysis had become standard not only in baseball but also in other sports, including English soccer, well before last year’s movie version of “Moneyball,” starring Brad Pitt.

Retailers, like Walmart and Kohl’s, analyze sales, pricing and economic, demographic and weather data to tailor product selections at particular stores and determine the timing of price markdowns. Shipping companies, like U.P.S., mine data on truck delivery times and traffic patterns to fine-tune routing.

Online dating services, like Match.com, constantly sift through their Web listings of personal characteristics, reactions and communications to improve the algorithms for matching men and women on dates. Police departments across the country, led by New York’s, use computerized mapping and analysis of variables like historical arrest patterns, paydays, sporting events, rainfall and holidays to try to predict likely crime “hot spots” and deploy officers there in advance.

Research by Professor Brynjolfsson and two other colleagues, published last year, suggests that data-guided management is spreading across corporate America and starting to pay off. They studied 179 large companies and found that those adopting “data-driven decision making” achieved productivity gains that were 5 percent to 6 percent higher than other factors could explain.

The predictive power of Big Data is being explored — and shows promise — in fields like public health, economic development and economic forecasting. Researchers have found a spike in Google search requests for terms like “flu symptoms” and “flu treatments” a couple of weeks before there is an increase in flu patients coming to hospital emergency rooms in a region (and emergency room reports usually lag behind visits by two weeks or so).

Global Pulse, a new initiative by the United Nations, wants to leverage Big Data for global development. The group will conduct so-called sentiment analysis of messages in social networks and text messages — using natural-language deciphering software — to help predict job losses, spending reductions or disease outbreaks in a given region. The goal is to use digital early-warning signals to guide assistance programs in advance to, for example, prevent a region from slipping back into poverty.

In economic forecasting, research has shown that trends in increasing or decreasing volumes of housing-related search queries in Google are a more accurate predictor of house sales in the next quarter than the forecasts of real estate economists. The Federal Reserve, among others, has taken notice. In July, the National Bureau of Economic Research is holding a workshop on “Opportunities in Big Data” and its implications for the economics profession.

Big Data is already transforming the study of how social networks function. In the 1960s, Stanley Milgram of Harvard used packages as his research medium in a famous experiment in social connections. He sent packages to volunteers in the Midwest, instructing them to get the packages to strangers in Boston, but not directly; participants could mail a package only to someone they knew. The average number of times a package changed hands was remarkably few, about six. It was a classic demonstration of the “small-world phenomenon,” captured in the popular phrase “six degrees of separation.”

Today, social-network research involves mining huge digital data sets of collective behavior online. Among the findings: people whom you know but don’t communicate with often — “weak ties,” in sociology — are the best sources of tips about job openings. They travel in slightly different social worlds than close friends, so they see opportunities you and your best friends do not.

Researchers can see patterns of influence and peaks in communication on a subject — by following trending hashtags on Twitter, for example. The online fishbowl is a window into the real-time behavior of huge numbers of people. “I look for hot spots in the data, an outbreak of activity that I need to understand,” says Jon Kleinberg, a professor at Cornell. “It’s something you can only do with Big Data.”

Big Data has its perils, to be sure. With huge data sets and fine-grained measurement, statisticians and computer scientists note, there is increased risk of “false discoveries.” The trouble with seeking a meaningful needle in massive haystacks of data, says Trevor Hastie, a statistics professor at Stanford, is that “many bits of straw look like needles.”

Big Data also supplies more raw material for statistical shenanigans and biased fact-finding excursions. It offers a high-tech twist on an old trick: I know the facts, now let’s find ’em. That is, says Rebecca Goldin, a mathematician at George Mason University, “one of the most pernicious uses of data.”

Data is tamed and understood using computer and mathematical models. These models, like metaphors in literature, are explanatory simplifications. They are useful for understanding, but they have their limits. A model might spot a correlation and draw a statistical inference that is unfair or discriminatory, based on online searches, affecting the products, bank loans and health insurance a person is offered, privacy advocates warn.

Despite the caveats, there seems to be no turning back. Data is in the driver’s seat. It’s there, it’s useful and it’s valuable, even hip.

Veteran data analysts tell of friends who were long bored by discussions of their work but now are suddenly curious. “Moneyball” helped, they say, but things have gone way beyond that. “The culture has changed,” says Andrew Gelman, a statistician and political scientist at Columbia University. “There is this idea that numbers and statistics are interesting and fun. It’s cool now.”[Source]-https://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html

Asterix Solution’s big data course is designed to help applications scale up from single servers to thousands of machines. With the rate at which memory cost decreased the processing speed of data never increased and hence loading the large set of data is still a big headache and here comes Hadoop as the solution for it.

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mealha · 5 years ago

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How does Google's Pixel 4 smartphone camera compare to the iPhone 11 Pro?

Shot through a shop window, the Pixel 4 handles the shiny, golden surfaces and contrasty pools of light very nicely. (Stan Horaczek/)

At its recent product announcement event in New York City, Google showed off a handful of new gear. But, the company dedicated considerable time—and presumably money spent to hire iconic portrait photographer Annie Leibovitz—showing off the Pixel 4 smartphone’s new camera. That emphasis makes sense. Consumers still indicate that photo quality is one of the most-important factors they use to pick a new device. And Google is coming off of a very strong showing in the Pixel 3, which was (at least as far as I was concerned at the time) the absolute best smartphone camera.

The Pixel 4 adds some more AI-powered smarts, relying increasingly on its software to determine the overall look of the final image. And while the camera has some moments where it’s truly excellent, I ran into a few growing pains as Google tries to calculate its way to perfect photos.

What's new?

The Pixel is about average when it comes to quickness in capturing photos. It took me roughly five tries before I got the timing right and caught the person up front with a punch extended. (Stan Horaczek/)

On paper, the Pixel 4’s camera doesn’t seem all that different from the hardware that came before it. The primary exception is the notable addition of a telephoto lens, which Google intends to improve performance specifically when it comes to zooming and portrait mode. The shooter’s competition, however, is stiffer this year: Apple seems to have corrected some the over-zealous HDR tech that made iPhone XS images look unrealistic and unnatural at times, and the Cupertino company promises to further improve the iPhone 11 Pro’s already-very-good camera when its detail-enhancing Deep Fusion tech arrives in the next iOS update.

Image quality

This scene is a great space to test HDR. There's natural light coming in through the archway and artificial light overhead. The Pixel 4 does a really excellent job of bringing up the shadows near the door while keeping the colors accurate to the scene as it looked in real life. If you wanted to edit the photo, it's a great, neutral starting point. But, it also looks fine the way it is. (Stan Horaczek/)

Google doesn’t pull punches when it comes to computational photography, which relies more on processing power and algorithms than pure hardware performance. The company makes it abundantly clear that the software magic that happens during and after you press the shutter has become extremely important in determining the look of the final image.

Like almost every smartphone camera at this point, pressing the shutter doesn’t simply take one photo. Instead, it captures a burst and combines information from those images into one finished file. This “smart HDR” tech does a lot of good: It can prevent highlights from getting blown out, or flatten out a super-contrasty scene that could lose crucial details. But, as with iPhone 11 Pro, it can be unpredictable.

These Bananas at Whole Foods illustrate the difference between the Pixel 4 (left) and the iPhone 11 Pro (right). The Pixel's image doesn't crank the contrast as much and the tones look smoother overall. If you weren't comparing them side-by-side, however, they're both totally acceptable. (Stan Horaczek/)

In good conditions shooting with the main wide-angle camera, I prefer the images that come out of the Pixel 4 to those from the iPhone 11 Pro. It’s close, but the Pixel’s camera still feels more neutral and natural to me. I don’t notice the HDR effect that can make subjects look unrealistic—and sometimes even cartoonish—as much as I do with the iPhone. This is especially useful for users who edit their photos after taking them (something very few typical users do).

The focusing on the Pixel 4 is impressive. It grabbed onto the pizza cutter through this window reflection. (Stan Horaczek/)

Google made a few welcome improvements to its overall HDR experience as well. When you tap the screen to focus on an object in the image, two sliders now pop up for adjusting the brightness of the scene. One slider affects the overall exposure (how bright or dark everything looks) in the scene, while the other simply affects the shadows. That second slider is extremely useful. It allows you to do things like taking silhouette photos in which the subject is virtually blacked out while the background (usually the bright sky) stays properly exposed.

The first shot in this series was the default with no adjustments. In the second shot, I raised the overall brightness, which drew out detail from the leaves, but blew out the sky. In the third shot, I used the shadows slider to raise the shadow levels to bring up the leaves a bit while the sky remained mostly unchanged. (Stan Horaczek/)

You can also achieve the opposite effect in which you can brighten up a dark foreground subject without blowing out a bright sky in the background. In a situation like the one pictured below, you’d typically lose some of those nice yellow leaf details to shadow unless you brightened the whole image and blew out the sky. Adjusting the shadow slider allows you to bring up the exposure on the leaves while leaving the sky alone.

That slider is one of my favorite additions to the Pixel 4 camera, and it’s a trend I’d love to see continue as we go forward into the future of HDR all the time on everything.

When the shooting conditions get tricky, however, the Pixel 4 has some real quirks.

The flickr effect

Most artificial lighting flickers, but your brain does a good job of making the glow seem continuous. The pulsing effect, however, is more difficult for digital cameras to negate, and the Pixel 4 seems to have more trouble in this arena than its competition.

In the video above, you’ll notice some dark bands going across the image. This kind of thing isn’t out-of-the-ordinary with artificial light sources, which have a generally imperceptible flicker to coincide with the 60 Hz electrical current flowing through them. Dedicated digital cameras, however, typically have “flicker detection” to help combat it, and even the iPhone 11 Pro does a better job of mitigating the effect.

The effect isn't always so pronounced. In this image, you can clearly see dark bands running across the map in the center of the image that's illuminated by the artificial light overhead. Light coming in through the window and door pushed the shutter speed to 1/217th of a second, which is too fast to negate the banding effect. (Stan Horaczek/)

With the Pixel 4, I noticed it in a variety of locations and artificial light sources. It’s subtle, most of the time, but if you have a bright light source in the frame of the picture or video, it can push the shutter speed faster than 1/60th of a second, which is when the bands start to creep in.

When I switched to a manual camera mode in the Lightroom app and used a slower shutter speed, it disappeared. In scenes like this, the iPhone seems to use its HDR+ tech to keep at least one frame in the mix with a shutter speed slow enough to stop this from happening. Once I figured out the circumstances that brought it on, I shot the example below, which shows it very clearly.

The image on the right came from the iPhone 11 Pro Max, while the image on the left—which very clearly displays the banding problem—comes from the Pixel 4. Looking at the metadata, the iPhone claims a shutter speed of 1/60th of a second, where as the Pixel's shutter speed was faster than 1/250th of a second, which explains why it's so visible in the Pixel photo, but not the iPhone frame. Presumably, this is the kind of thing Google can fix down the road by adjusting the way in which the HDR capture process works. (Stan Horaczek/)

The flaw isn’t a deal breaker since it only appears in specific circumstances, but it’s very annoying when it does.

White balancing act

Shot on a cloudy day in the shadows with lots of yellow in the frame, I'd fully expect this picture to come out too blue. The Pixel did a solid job, however. (Stan Horaczek/)

Another area where our brains and eyes routinely outperform cameras: color balance. If you’re in a room with both artificial light and a window, the illumination may look fairly consistent to your eye, but render as orange and blue, respectively, to a camera.

Smartphones often try to split the difference when it comes to white balance unless you mess with it on your own. The Pixel 4, however, analyzes the scene in front of it and uses AI to try and recognize important objects in the frame. So, if it notices a face, it will try and get the white balance right on the person. That’s a good tactic.

Under artificial light, the color balance changes frequently when the camera moves subtly. (Stan Horaczek/)

Generally, I think the Pixel 4 does an excellent job when it comes to white balance, except when it gets it very wrong. Move around the iPhone 11 Pro camera, and the scene’s overall color cast tends to stay mostly consistent. Do the same with the Pixel 4, and its overall white balance can shift drastically, even when you only slightly move the camera. Above, the grid-style screenshot show a series of photos I took in succession under unchanging conditions. I moved the phone subtly as I shot, and you can see the really profound color shift. Again, this primarily happens when shooting under artificial light.

As long as you pay attention and notice the change before snapping the shot, it’s totally fine and the Pixel does a great job. It’s also easy to correct later on if you’re willing to open an editing app. But, on a few occasions, I ended up with a weirdly yellow photo I didn’t expect.

Telephoto lens

Portrait mode and a backlit beard make for quite the scene. (Stan Horaczek/)

The new telephoto lens is roughly twice the focal length of the Pixel’s standard camera, which effectively gives you a 2x optical zoom. It has an f/2.4 aperture, compared to the improved f/2.0 (lower numbers let in more light) portrait lens on the iPhone 11 Plus. It’s only a fraction of a stop, however, so it’s unlikely to make a huge impact, but it’s a reminder that Apple has been doing telephoto lenses for some time now and is already refining while Google is just getting started.

You get more accurate colors and more details out of the Pixel 4 (left) then you do out of the iPhone 11 Pro (right) when zoomed in to 8x. The iPhone actually allows you to go a little more to 10x if you don't mind the lower-quality image. (Stan Horaczek/)

Like we said earlier, the telephoto lens counts zooming as one of its primary functions. The phone gives you the option to zoom up to 8x by combining digital and optical technology. Google claims pinching to get closer now actually gives you better image quality than simply taking a wider photo and cropping in, which has historically provided better results. I found this statement accurate. “Zooming” has come a long way on smartphone cameras, but you shouldn’t expect magic. You’ll still end up with ugly choppy “artifacts” in the images that look like you’ve saved and re-saved the photo too many times as a JPEG.

When you peep at the images on a smaller screen, like Instagram, however, they look impressive, and that’s ultimately probably the most important display condition for a smartphone camera in 2019.

If you zoom a lot, the Pixel beats the iPhone on the regular. It’s even slightly easier to hold steady due to the improved images stabilization system when you’re zoomed all the way to 8x.

Portrait mode

The Pixel 4's portrait mode really shines when you shy away from the standard up-close headshot. (Stan Horaczek/)

The other big draw of the telephoto lens comes in the form of improved portrait mode. Even with the single lens on the Pixel 3, Google already did a very impressive job faking the background blur that comes from shallow depth of field photography. Predictably, adding a second lens to let it better calculate depth in a scene improves its performance.

If you really want to notice the jump, try shooting a larger object or a person from farther back than the simple head-and-torso shot for which portrait mode was originally developed. Using portrait mode for larger objects is a new skill for the Pixel 4 and it does a good job of mitigating the inherent limitations of the tech. Any weirdness or artifacts like oddly-sharp areas or rogue blobs of blur typically tend to show up around the edges of objects or in fine details like hair or fur. The closer you get to your subject, the harder you’re making the camera work and the more likely you are to notice something weird or out of place.

The iPhone 11 Pro (left) does a better job with the tricky edges in the subject's hair, but the Pixel 4 (right), produces a more natural image because it's not adding any simulated lighting effects like Apple does. (Stan Horaczek/)

Overall, the Pixel 4’s portrait mode looks more natural than the iPhone 11 Pro, but it struggles more with edges and stray hairs. In headshots, the areas around the hair typically give away the Pixel 4’s tricks right away. (The iPhone 11 Pro gets around those edge issues by adding a “dreamy” blur across most of the image.) The Pixel’s overall colors and contrast are generally better because they don’t try to emulate different types of lighting like the iPhone does. But, when you get a truly ugly edge around a subject’s face or hair with the Pixel 4, it can quickly ruin the effect.

Here are some portrait mode shots (and a dedicated camera picture) edited with Lightroom. The iPhone 11 Pro (left) raised the blacks on the sweatshirt as part of its simulated lighting mode. The Pixel 4 (center) had some trouble with the whispy edges of the hair. The dedicated camera (right) was a Sony A7R with a 50mm lens and preserves the highlights in the hair better and blows the fake bokeh effect out of the water. (Stan Horaczek/)

If you’re only posting your portrait mode shot on Instagram, those rough edges may not really play for your followers. Viewing them on a laptop screen or larger, however, makes them obvious.

The 100 percent crop (screen captured from Lightroom) shows how differently the iPhone 11 Pro (left) and the Pixel 4 (right) handle tricky, but attractive lighting conditions. This kind of light is amazing with a dedicated camera. (Stan Horaczek/)

The Pixel 4 does give you almost immediate access to both the fake blur images and the regular photo in your library. Portrait mode takes a few seconds to process, so you can’t see those immediately. Considering the amount of processing it’s doing, that’s understandable—and also the case with the iPhone—but if you’re trying to nail exactly the right expression, you can’t really check your results in real time.

Night Sight

Night Sight brightened up this extremely dark scene and kept the colors—the greens bushes in particular—from looking cartoonish and oversaturated. (Stan Horaczek/)

When Google debuted its impressive low-light shooting mode, Night Sight, in the Pixel 3, it was incredibly impressive. Google has clearly continued to refine its performance and, even with the iPhone 11 Pro adding its own version of the tech, the Pixel 4 still maintains a considerable advantage.

You’ll still have to swipe over to the Night Sight mode in order to enable it, as opposed to the iPhone, which springs it on you automatically when it thinks the conditions are right. I like having more control over what I’m doing, so I prefer the Pixel’s approach, especially since these night modes require long exposures that can result in blurry photos if you—or the objects in the scene—can’t hold still.

Compared to the iPhone’s Night Mode, the Night Sight’s colors are more accurate and the scenes just look more natural. Ultimately, this one will come down to personal preference, but I prefer the Pixel 4’s results over the iPhone 11 Pro’s.

During the camera presentation, Google flat-out said that it hopes you’ll only use the camera “flash” as a flashlight. I abided by this rule. The flash is not good, just like every smartphone camera flash photo that came before it. It’s useful if you really need it—especially if you don’t mind converting images to black and white after the fact—but you can ultimately just leave it turned off forever.

As an addition to Night Sight, Google also added functionality that makes it easier to shoot night sky photos that show off stars and the Milky Way—if you know what you’re doing. I didn’t test this feature because I didn’t have access to truly dark sky, and the weather hasn’t really cooperated. If you’re planning to use this feature, you should plan to use a tripod—or at least balance the phone on a stable object—since it still requires long exposures. Ultimately, I love that the company added this feature and I look forward to seeing what people create with it, but it’s a specialized thing that I imagine most users won’t try more than a few times.

The case of the missing super-wide-angle lens

The regular wide-angle lens is good for walking around shots like this one, but there were instances when I really missed the super-wide that the iPhone 11 now offers. If I were to finish this photo, I'd straighten it and probably make it black and white. But, since it's a sample image, this is the unedited version. (Stan Horaczek/)

When the Pixel 3 shipped without a telephoto lens, I didn’t really miss it. I do, however, have to wonder why Google would ship the Pixel 4 without the super-wide lens found on the iPhone 11 Pro and other high-end smartphones.

The super-wide is easy to abuse if the unique perspective blinds you to the inherent distortion and overall just kinda wacky perspective it offers. But, there are times when it comes in really handy. If you’re trying to shoot a massive landscape without creating a panorama, or you’re just taking a photo in really tight quarters, the extra width makes a tangible difference.

Ultimately, I advocate that people do the vast majority of their shooting with the standard wide-angle camera no matter which phone they choose, because the overall performance and image quality are typically far better than the other lenses. But, I like options, and a super-wide lens lets you achieve a perspective you physically can’t get by simply backing up.

So, what's the best smartphone camera?

If you're curious what the Pixel 4's actual bokeh looks like, check out the blobs of blur on the right side of this photo. (Stan Horaczek/)

The Pixel 4 has left us in a tough situation. The image quality, color reproduction, and detail are really excellent—most of the time. The quirks that pop up, however, really do have a tangible effect on the overall usability of the camera as a whole. If you’re the type of shooter who is careful to pay attention to your scene and edits your photos after you shoot, then the Pixel is the best option for the most part. The more neutral colors and contrast take edits better than those on iPhone files, which come straight out of the camera looking more processed.

Ultimately, though, we’re in a time when smartphone camera quality has largely leveled off. I haven’t mentioned the Samsung cameras in this review for the most part, because I find their files overly processed with too much sharpening and aggressive contrast and saturation levels. But, a large contingent of people like that. At this point, there isn’t enough difference between overall performance and image quality on the Pixel 4 to jump ship from your preferred platform—only to eek out a slight edge on images that come straight out of the camera.

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myrtlecornish · 6 years ago

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Delivering Blown Minds: What the WWDC 2019 Keynote Means For You

“I’m excited, I’m curious, I’m terrified, I’m angry, all at once…”

—Anonymous

Opening its Worldwide Developer Conference for a 33rd year, Apple’s keynote Monday did its best to rival Avengers: Endgame both in duration and in eliciting gasps from an enraptured audience. By the frequency of applause lines alone, Apple’s announcements for 2019 have knocked us at Big Nerd Ranch off our feet.

For developers or the developer-adjacent in the Apple community, there’s no shortage of news affecting each of the platforms that will affect the work you do this year and in the years ahead.

With 14 new frameworks and hundreds of new APIs, you’d hardly be alone in feeling overwhelmed. We want to share with you what announcements we’ve been thinking about the most, and dive into them deeper over the coming days and weeks here on our blog.

I Want to Break Free

As is now tradition, the satellites — Apple TV, Apple Watch, and HomePod — lead the event as an appetizer. All three devices are being given room to leave their awkward adolescence and grow into their own.

Apple TV will allow associating users of a device with their preferences and tastes in your app, making it function far better as a device for the whole family (both in your own homes and in your customers’ homes!). So too follows HomePod, using the messages, music, and, most importantly, Siri Shortcuts for the correct user in a home. Enhanced single sign-on, including support for more telecoms and a new Sign in with Apple, grease the wheels on what is probably the hardest part of building Apple TV apps today.

Apple Watch will soon set off on its own, gaining more independence from a paired iPhone. Your apps can sever ties with their containing iPhone apps and be installed from a new fun-size App Store directly on the watch. Apps will install — and data will sync — far faster in this new world: no more waiting painfully long for that Bluetooth connection! Streaming audio and extended background time also top the list of making speedier and more useful wrist-based apps.

Finally, a major frustration with watch development is being tackled: say goodbye to the constraints and limitations of building out your app’s UI with WatchKit, and say hello to SwiftUI. It hopes to marry the best parts of WatchKit’s ease of getting started with the real scale of Apple’s other platforms. We’ll talk more about SwiftUI by the end of this post.

Long Dark Mode Tea-Time of the Soul

Mobile platforms exist in a paradox of maturity and progress — where we rely on them to be with us all day, yet excitedly awaiting the shiny new thing every year like clockwork. This is no better representation of this than in Dark Mode for iPhone and iPad, coming to iOS 13 in its 12th iteration what took the Mac 18 years. Finally, checking your texts from bed won’t sear your eyes.

But these design changes aren’t simply a new coat of paint. They give developers a renewed opportunity to embrace iOS adaptivity and meets their users where they are, whether they have vision impairment, motor limitations, or are simply in a dark room. Your customers will notice when your app meets their needs in this way.

So, too, will they notice speed when they’re trying to get things done. A whole host of launch time, download time, and download size improvements enable packing even more into your apps. With improvements like this year-over-year, it’s no wonder that iOS 12 sits at an 85% penetration: users love using the apps you make on their devices that are constantly getting better.

For developers, we’ve seen a theme of addressing common pain points. The SDK has been updated massively for affecting how you build, react to changes, and update the content in your UI, taking inspiration from popular patterns from the open-source community. These areas are sources of bugs in all our apps, and the iOS SDKs are here to help with data transform in the Combine framework, diffing for UITableView and UICollectionView, and layout composition in UICollectionView.

It’s not just iOS, anymore, either. iPad has restored its birthright with iPadOS — the same iOS we already know, souped up for larger screens just like tvOS is for TVs. Banner features include multi-window support and further integration of drag and drop. With a simple shift in API, your one app will be able to host multiple instances of its UI without all the bookkeeping traditional window management entails.

Developers that deal with any kind of user input will benefit from deep changes to text input, particularly with rich text support that would previously take hundreds of developer hours. And with still deeper file management, applications that work with a document paradigm become more useful and allow you to focus on what makes your app great.

There’s also been major developments to address the frustrations from last year’s launch of Siri Shortcuts. Parameterizing shortcuts lets you make your app offer more of its features to voice interaction, without the typical headaches of user discovery.

Mac Coming Off The Mountain

For years, the Mac has been on walkabout, learning what it means to be a desktop platform in an age of friendliness, security, and stability. At times, the refocusing on simplicity and user consent have left the Mac passionate in the cold. Developers have felt this cold shoulder too, and often avoided what they saw as a platform of cruft and complexity.

But it’s time to remember what makes the Mac great: customization, automation, and performance. Of course, the elephant in the room here is Project Catalyst — Apple’s new method of deploying iPad apps as great Mac apps, with augmentations to handle all the features that make the Mac, the Mac. With the simplicity, convenience, and passion mobile apps have brought to users, your team can benefit from your investment in mobile on the desktop as well.

Swift Takes Flight

Now five years old, Swift is ready to take a major leap forward. By shipping it with and integrated into the OS, Apple is ready to share the Swift innovations they’ve been working on internally all this time.

Many of this years’ brand new frameworks are in Swift, and these are no small additions. Combine is a new generation of data flow management. CryptoKit brings a stable API to the world-class cryptography implementation on Apple’s platforms. RealityKit further lowers the barrier to entry of putting 3D content into AR. All of these are made to make your applications simpler, safer, and faster — just like Swift brought to your application code itself.

A great, big, heaving, “Finally!” was heard as Xcode fully integrates with the open-source Swift Package Manager and its package ecosystem. For years, we’ve relied on third-party tools to manage dependencies for our apps. And though the efforts of those volunteer teams have been incredible, there’s nothing quite like being built into the platform IDE.

With an uncompromised UI in Xcode, you can integrate, audit, and build dependency code from your team or open-source into your app. You can even use Swift packages to organize your own app code easier than ever. (And, yes, we can hear you Java folks snickering in the corner!) It’s hard to overstate how much of an effect this will have on our day-to-day work as developers.

Then, much like Swift’s unveiling in 2014, Apple decided to surprise (and terrify) us a bit. SwiftUI is clearly inspired by the functional-reactive wave affecting much of the software industry, but with additional Swift flavor, embracing the safety and performance that are a big part of the language. It eschews the traditional compile-run-debug loop of Apple’s platforms with a supercharged next generation of the Interface Builder that responds live to changes in your code, and can even manipulate your Swift code directly.

The things that make a modern mobile app great — speed, interactivity, localization, and reacting to changes from the internet or the device environment — are all defaults in SwiftUI. And the most common sources of bugs, errors, and crashes? Like in Swift itself — gone, by design. There’s a huge opportunity for us as developers to learn how to leverage this in the future to make better apps in less time and with less code, and we’re going to have a lot to say about it over the coming weeks and months.

What’s important to keep in mind is that your investment in Apple’s platforms — in learning UIKit, in learning Swift, and more — has not been in vain. Opportunities abound for being able to simplify the complex parts of your apps, but that’s the further-off future. Today, Swift improvements also reflect back into the native UI toolkits and will remain first-class for many years.

Signed, Sealed, Delivered

In building a platform, you make a kind of a promise. You promise flexibility and customers, sure, to get folks in the door — but to you keep them around, you make a promise to keep making things better.

Sometimes these promises go ignored. Sometimes they get broken. And sometimes, dramatically, they are fulfilled. If you read our WWDC Expectations: Hopes and Dreams, we’ve seen nearly all of our expectations and 5 of our out-of-this-world dreams.

Nothing speaks to Apple’s investment in these platforms quite like this years’ announcements. Problems that have plagued us as developers for years have been solved in novel and exciting ways. And for the years to come, we can watch as the future of app development unfolds, making our jobs easier, allowing us to focus on what matters in our applications, and maybe — every so often — blow a few minds.

Delivering Blown Minds: What the WWDC 2019 Keynote Means For You published first on https://johnellrod.weebly.com/

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soukacatv · 6 years ago

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5G: What to know, why you should be excited, and how it will impact you | Soukacatv.com

5G is coming soon. And although it seems pretty clear Apple is going to skip the next-gen wireless service in the 2019 iPhone, most Android manufacturers have made one thing certain: they’ll have at least one 5G offering as early as summer 2019.

We’ve been hearing about how 5G is bringing the next-generation of wireless service for years now. However, with casual internet browsing already at incredible speeds, paired with healthy download times on even the largest 4K movie and TV files, it seems ambiguous as to how impactful 5G will be on our day-to-day lives.

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Let’s dive in and breakdown why 5G is going to be critically important in the next decade.

What 5G can do for you

First and foremost, 5G is obviously about faster speeds. But why exactly this matters is critical to understanding the baseline difference between 4G LTE and 5G NR. NR is the new wireless standard on which all carriers will operate their network — we’ll dive into this a bit later.

At full signal, 4G LTE can bring some seriously impressive speeds to any connected device. Even a 4K TV show can be streamed without too much buffering. However, drop the signal down to a bar or two and your results start to vary dramatically. Music streaming is largely seamless on 4G, where even full albums can be played within a few seconds at just one bar of LTE. This same responsiveness will come to entire 4K video libraries with 5G.

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On the other hand, a full 5G signal could in-theory provide multi-gigabit broadband. Theoretical numbers are rarely met in real-world use, but to suggest average metropolitan 5G speeds are at least consistently above 750 Mbps doesn’t seem like a far stretch.

Strictly speaking from within the United States, this is a win for both urban dwellers to even the most rural locations. For those of you in LA or NY, you’ll get to experience a new generation of internet services previously deemed too unstable under current WiFi and 4G standards. For those in more secluded sections of the country, even one bar of 5G service could provide you with faster internet than you’ve ever had access to before.

Goodbye, latency

Remember all those video game streaming services where you could harness the power of a high-end GPU via the cloud? They still exist, but they won’t take off until 5G becomes widespread.

Currently, low gigabit internet availability paired with still high latency speeds prevent cloud based gaming from being a worthwhile, enjoyable experience. However, perhaps the most promising is NVIDIA’s GeForce Now, which still requires an invite to participate in the beta. When 5G starts rolling out though, we’ll be close to a public release. That’ll be when even the lowest paying connected costumers should have internet speeds comparable to today’s top-end LTE performance with significantly lower latency.

Wave modulations are not created equal

But when it comes to signal strength? Well that’s a different story entirely…

5G utilizes previously inaccessible high-frequency millimeter radio waves between 30 and 300 GHz. Advertised and marketed as “mmWave”, they have remained dormant due to high costs and strict government regulation. Millimeter waves are grouped tighter, at a significantly more compact capacity than the standard sub-5 GHz radio waves used currently. Although these new network waves allow for tremendous speed increases, higher frequencies have greater difficulty with object penetration. It’s why 2.4 GHz WiFi is best for a home with thick cement walls, while 5 GHz is ideal for achieving peak speeds in an optimal network environment.

As a result, the 5G infrastructure is going to be a little more complex than 4Gs to enable and distribute. Signal boosters and specially designed equipment will be required at public venues such as stadiums, malls, theaters and more. While it may seem like a downer at first, understand that when the full infrastructure is developed, these side effects will be mostly mitigated.

Big changes, new devices

So what does this mean for the future of WiFi? 5G will probably mark the end of traditional WiFi versus cellular signal connections. All devices will run on the 5G NR standard. This should open up a new-era of truly “always connected” mobile devices. Rather than hunt for WiFi on your iPad and an LTE signal for your iPhone, you’ll simply seek 5G. Though the story spans much farther than just iPads and smartphones. Devices will simply remain connected regardless of location, which will usher in a generations of laptops with 5G. 5G Chromebooks and MacBooks anyone?

As for what exactly NR stands for? Nothing too fancy, simply “new radio”. Primarily, the acronym’s function is to represent the universality of the “new” network standard across all different carriers and service provides

Unlike the early days of 4G, where LTE, WiMAX and HSPA+ left customers in a confused mess, 5G will all run upon this “NR” standard. In fact, you might remember T-Mobile CEO John Legere getting into a bit of a Twitter rage over Verizon’s advertisement of “5G” home internet service for not using the agreed upon industry standard and having awfully strict requirements.

Even Verizon admitted they would be switching these early customers over to the NR standard “soon”, when the required home equipment was ready for consumer use.

Ultimately, 5G will open up an array of internet possibilities currently impossible with today’s network standards. Medical surgeries preformed over the internet, AAA games streamed at maximum graphic capacity to your Google Chromebook, fully wireless VR and AR streamed to a headset… The possibilities with 5G are just speculation today, but the potential for fruition is now more real than ever.

Daily speeds

Qualcomm estimates “typical speeds” will fall in the 1.4 Gbps range, as the NR standard technically calls for peak speeds of 20 Gbps. Here’s Qualcomm breaking down some potential numbers customers will experience.

Beyond network capacity improvements, there are significant gains for 5G NR capable devices when compared with LTE devices, including:

Browsing download speeds increasing from 56 Mbps for the median 4G user. To more than 490 Mbps for the average 5G user. A gain of about 900 percent

7x faster responsiveness. Median browsing download latency reduced from 116ms to 17ms

File download speeds of 100 Mbps for the 10th percentile 5G user. Meaning that 90 percent of 5G users have download speeds of more than 100 Mbps. Compared to 8 Mbps for the 10th percentile LTE user.

Median streaming video quality increasing from 2K/30 FPS/8-bit color for LTE users. To 8K/120 FPS/10-bit color and beyond for 5G users.

5G in your area?

Now, the final question that remains is when exactly you’ll see the network coming to your area. There’s only two countries in the race to deliver widespread 5G first: the United States and China.

The latter has been all-systems go with their Made in China 2025 strategic plan, set to prioritize tech sector growth within the nation drastically over the next ten years (first proposed in 2015). As a result, China hopes they can push their state-funded 5G infrastructure to a global best faster than any other nation. In the US, private companies will of course handle the estimated $200 billion per year rollout costs.

Ultimately, people just want to know when they can purchase their first 5G device. While a better question might be when you can purchase a good 5G device, that still remains unknown. At the very least, you’ll see the first Android phones with Qualcomm’s new 5G capable 855 SoC in 2019 from Samsung and OnePlus.

What other questions do you have regarding the future of 5G and what it means to you? Let’s have a discussion in the comments and figure out this wireless future together.

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Company: Dingshengwei Electronics Co., Ltd

Address: Bldg A, the first industry park of Guanlong, Xili Town, Nanshan, Shenzhen, Guangdong, China

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Fax: +86 0755 26984949

Mobile: 13410066011

Email: [email protected]

Source: 9to5mac

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iamthebarefootone · 6 years ago

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Apple Watch Series 4 review: Bigger, faster and even mo...

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I am of two minds on the Apple Watch. On one hand, I think that it's the best overall smartwatch you can currently buy. And to that end, the Series 4 -- now available starting at $399 -- is the best Apple Watch to date.

After wearing one for weeks, it's worked really well, but it's not as tremendous a leap forward from last year's model as you might think. And the Apple Watch is no closer to being a clear must-have device than it was before, unless you value the possible benefits of new health features. The 2018 model adds a nice slate of upgrades:

Thinner design with bigger, almost no-bezel watch faces: Larger 44mm and 40mm displays fit into the same general case sizes that previously held 42mm and 38mm ones, respectively.

Lightning-fast speed: The Series 4 is fast. Response time for nearly everything that doesn't require an online ping is effectively instantaneous. The improvement versus Series 2 and earlier models is particularly dramatic.

Fall detection: The Watch will alert loved ones and EMS when you take a serious tumble (but Apple doesn't guarantee it, and it's not on by default unless you're 65 or older).

Electrocardiogram (EKG or ECG): This feature, coming soon via a software update, amps up the Watch's already impressive heart-rate monitoring features with a full-on, FDA-cleared on-demand EKG that will check for heart arrhythmia.

On the other hand, the Apple Watch Series 4 doesn't address some of the longstanding frustrations that have dogged the platform since day one. Specifically:

Battery life remains stuck at little more than a day (two days max, if you're lucky).

No sleep tracking: Because the watch needs to be charged overnight, that effectively kills sleep tracking options.

No always-on watch face: To save battery life, the watch face is dark most of the time.

Despite a handful of new data-rich watch faces, the apps that use these faces are limited, and deeper customization -- including having a watch face store like rivals do -- remains MIA on Apple Watch.

To be clear, none of these are futurist fantasies. Rival products from from Fitbit, Samsung and others are starting to last for days -- with promises of weeks between charges (in more pared-down watch modes) made by Qualcomm's new chip that's powering upcoming Google Wear OS competitors. And those same products offer sleep tracking, dozens or hundreds of watch face options, and always-on timekeeping, too.

Sarah Tew/CNET

But back to the positives: if you're looking for the fastest, most seamless, best-connected smartwatch around, this is it. And, yes, on a watch, speed matters. And the Apple Watch's audio capabilities are improved: speaker and microphone are stellar.

New features like automatic workout tracking, walkie-talkie communications between watches, raise to talk (no more "hey Siri") and better support for music and podcasts are all welcome additions to the Apple Watch. But those are part of the 2018 WatchOS 5 upgrade, so they're also available on older Series 1, Series 2 and Series 3 models.

To that end, if you're not a workout junkie, or someone who's particularly interested in the safety aspects of fall detection or EKG-level heart monitoring, the Apple Watch Series 3 -- available starting at $279 (£279, AU$399) -- is still a worthy option. That model retains the standalone cellular option, too, if you want to occasionally go phone-free.

The Apple Watch Series 4 starts at $399 (£399, AU$599) for the standard model, and $499 (£499, AU$749) for the LTE model. Models climb up from there depending on size, material (stainless steel versus aluminum), band choices and additional styles (Nike+, Hermes).

Existing Series 3 owners shouldn't feel a rush to upgrade. And Series 1 and Series 2 owners should start with that free update to WatchOS 5, of course. But if you're looking for considerably faster speed, a bigger and more information-rich watch face, and better health and workout features, the Apple Watch Series 4 is a worthy upgrade.

However, iPhone owners looking for a smartwatch with longer battery life or sleep tracking should check out alternatives like the Fitbit Versa.

The original Modular watch face is still on Apple Watch Series 4, and it's definitely more minimal than Infograph.

Sarah Tew/CNET

My favorite thing: Speed

The first Apple Watch in 2015 was slow. Loading apps was its limiting factor. The lightning-quick, smooth feel of the Apple Watch Series 4 almost feels like a given, since it's how Apple products tend to feel out of the box. It's as fast, now, as an iPhone or iPad. It feels automatic. Last year's Series 3 was also fast, and it's still fine. The Series 4 does it one better, so that loading times no longer seem to exist much at all.

Speed is probably more key on a watch than on a phone, if you're counting on quick glances and instant info, I can't think of a better wearable.

The Apple Watch interface design is mostly the same as last year, even with WatchOS 5. There are some key improvements: notifications now stack by type, much like on the iPhone in iOS 12, and it really helps with clutter. The Control Center (quick settings accessed via swipe-up) can also be reordered, front-loading most-needed controls (sadly, no new shortcuts can be added).

Speaking of shortcuts, Siri Shortcuts -- which allow you to program activities with simple commands -- are supported on the Apple Watch, but I haven't found myself compelled to dive into using them yet.

My next favorite thing: Audio

More than the watch's refined design, I truly appreciate the way it handles speakerphone functions. A louder speaker truly helps with quick Siri requests (which I really do, on my wrist, when setting timers or alarms or quick tasks). A new raise-to-speak function in WatchOS 5 means I can lift and talk really closely into the watch and not have to say "Hey Siri," and it usually works. But for phone calls at home, when my phone's lost somewhere and my sister or mom calls, I can talk with the whole family via my wrist and it works perfectly -- it's no different than a speakerphone call on the phone.

My good feelings on audio extend to the Apple Watch as iPod. Last year with WatchOS 4, the watch autosynced albums via Apple Music during overnight charging to fill an instant on-the-go library, and it made me use the watch for music far more than I expected. Podcasts and third-party audio apps can now work offline on the watch, too, and with a pair of AirPods (or other Bluetooth headphones, but AirPods pair and swap between iPhone and watch mostly seamlessly), it's a perfect experience. I also appreciate the watch's easy access to music controls when in a workout.

Bigger screen is better, but untapped watch face possibilities

The Apple Watch S4 is the biggest design update since the watch launched in 2015. Apple followed the model of its recent iPhone designs here: The Series 4 cuts down the bezel surrounding the screen versus last year's Series 3, effectively squeezing larger screens into the same size chassis. It's still a squircle, but the look is much more refined. It's thinner, too: Apple cut the depth of the Watch from 11.4mm to 10.7mm, so it's less bulbous on your wrist.

The Apple Watch still comes in "small" and "large," but thanks to the economy of sizes from the redesign, the smallest new Apple Watch has a display that's close to the size of the previous large one. The new watch sizes are 40 and 44mm, versus the previous 38 and 42mm.

Both displays are bigger now, keeping case size still relatively compact. The 40mm (left) and 44mm (right), in stainless steel (gold colored steel is on the right).

Sarah Tew/CNET

The larger display on both sizes of Apple Watch models means bigger, more beautiful watch faces. But it doesn't mean there's all that much that's new. There are only two signature new watch faces exclusive to the Series 4 -- Infograph and Infograph Modular -- and those faces show off new graphically rich complications for extra information on-watch. However, not all watch apps can take advantage of them yet, and even those that do aren't as helpful as I expected. Heart rate, for instance, doesn't show my heart rate or my resting heart rate on the watch face itself. Instead, it's just a heart-shaped icon I can tap to launch the heart rate app.

Several weather apps can use the new "Infograph Modular" watch face's center information pane to show daily weather trends, but few other apps can. And the areas where these complications are laid out can't be moved around. For more thoughts, read my deeper dive into the new watch faces.

Other watch faces look bigger and prettier. New motion faces are full-screen, and the Kaleidoscope face looks brilliant and big. Round watch faces fill more of the available space. But they're not fundamentally different, or any more customizable. I'd love to make my own styles of new watch faces, and build layouts that worked for me, using information I need. Apple has 25 watch faces to choose from and thousands of ways to tweak them and customize them, and yet I still find my ability to make my own perfect at-a-glance watch face is challenged.

I love the bezel-minimal, curved-corner display on the new watch, but with all the available space it now has, and the speed of the processor inside, Apple could be doing a lot more.

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