#amy reade | Explore Tumblr posts and blogs

amyoffline · 2 months ago

Text

It's done! The outline for—

—is below the cut. The goal of this project is to explore the following phenomena with as much context and nuance as I can manage, tracing our history over the past 15 years:

What about us, and what about Dan and Phil, drew in and continues to draw in a very specific audience. If they are a ranch metaphor, we are a pizza metaphor 🥗🍕🫶🏻

Why we were Like That™, by which I mean so parasocially invested in them that we became, at times, the most annoying people on the internet. Much of that reputation is undeserved, and the videos on the phandom to date have been strongly negative. So, uh, I guess I'm going to put my face on camera and (mostly) defend us.

Reblog, share in your Discord servers, reply, or send me messages/anon asks with feedback or resources if you have any! Especially if your experience being in this fandom community has been dramatically different from mine. There are TIT spoilers near the end of the outline, but I'm not tagging because certain individuals seem to be lurking over there. Thank you!

Chapters:

Full outline:

introduction

cold open

felt personally attacked by jonathan haidt's last press tour

showed up to the phrenaissance 11 months late

had an unexpectedly strong response to their new content, needed to find out why

what the hell are we doing here?

- phenomenology (academics are professionally insufferable) - research question 1: what drew the audience in? - research question 2: why were we Like That™?

what we're NOT doing here

- a strict content analysis or "wow we sucked" video - providing sources for things best left uncirculated, thank you

reflexivity (personal biases)

- american zillennial in public health - in the youtube audience by spring 2010 - lurking in the phandom on tumblr 2013-2015, back* since 2019 - fan behavior i did and did not engage in

(----): truly necessary background information, i swear

(pop) cultural trends, tech, and their intersection

- nerd/geek identity and the first online weirdos - broadcast tv & the music industry vs the internet - defining "emo" - blogging & vlogging - early internet comedy

broader social/economic trends

- so the U.S. economy collapsed in 2007 - a decade that sucked except for rom-coms and square enix games - the flip/slide phone + digital camera + mp3 player loadout

(05-8): early youtube and early phil

youtube: a great video uploader without a clear purpose

the content on the website

- crossposts, corporations, and creative/social outlets - omg guys it's amazing phil - contemporary youtube-to-legacy success: justin bieber

the audience of "early adopters"

contemporary social media sites and forums

(2009): origin story

a wild dan appears… in the comments

the global constant that is teenagers being messy online

daring my old school district to sue me

- "one town's war on gay teens" (literal rolling stone headline!) - epidemiology 101: rates of… ugh… "unaliving" oneself - ways kids cope when it seems no adults will help them

the earliest days of dan & phil

- hello internet + pinof - a chronically overexamined timeline - file deleted ---* so how big WAS the audience at the time? ---* acceptable funny/edgy language was just different

contemporary youtube-to-legacy success: lucas cruikshank

omg it's meeeeeee

- how amy & friends were using youtube - ways i was just destined to end up here - being in social environments with peers 3-6 years older

(2010): is it "twenty-ten" or "two thousand ten?"

youtube is a platform about to explode in popularity

- the algorithm before it was The Algorithm™, lost site features - let's take a trip through the wayback machine :3c - actual dan & phil content in 2010 - the green brothers found vidcon - contemporary youtube-to-legacy success: darren criss

social media: also about to explode in popularity

- facebook was cool at the time, believe it or not - law of equivalent exchange: 2010 amy cringe compilation - the birth of instagram and pinterest - youtube slash livejournal (the first phanfics… sort of) - shockfic and its place in the overton window

the beginning of "the great rewiring" as haidt calls it

- ways social media is about to dramatically change - third spaces become online spaces - confounding variable: changing expectations of teens

(2011): the end of an era, the start of an age

a very long tangent on fandom and pop culture

cultural exchange

counterculture and teenagers as concepts

the first british invasion: the 1960s

- beatlemania and its descendents - moral panic about the virtue of tween/teen girls - tv/film/fashion trends being imported from the uk - in parallel, star trek births the modern fandom

the second british invasion: the 1980s

- synth/new pop that came out of the punk movement (hi, emo?) - confined mainly to music and fashion - cool britannia

it's harry freakin' potter

- absolute titan of pop culture influence - the rise of online fandom: examining the horrors ---* what is "wank" ---* flaming, sockpuppeting, and general cyberbullying ---* censorship: ffnet purges, boldthrough, & strikethrough ---* other fandom shenanigans of the time (yaoi paddles, anyone?)

harry potter's over. now what?

- for those who needed coming-of-age hero's journeys ---* twilight and YA dystopia waiting in the wings ---* some pretty iconic tv shows start or hit their stride ---* the mcu's phase one ---* takeaway: the rise of "geek culture" generally - for those who just wanted to go to hogwarts ---* doctor who & the wider world of bbc programming ---* british vloggers, you say? where? on youtube? brb--

end tangent, back to your regularly scheduled programming

dan & phil in the first half of 2011

- a continuation of 2010… for now - the videos - british pancakes as a case study of bad fan behavior

streaming and social media

- the birth of snapchat, twitch, and younow - netflix starts developing original programming - multi-channel networks (mcns) - digitour

dan & phil in the second half of 2011

- and they were roommates (omg they were roommates) - fantastic foursome - youtube glitches out - the super amazing project - the first proper baking video + wait, is that the bbc?

~ baking interlude 1: christmas cookies ~

the family sugar cookie (sorry, delia)

amy's 2011

(2012): why is anyone nostalgic for this

the transition from desktop to mobile

- massive growth in smartphone ownership 2011-2015 - things one might do on mobile one might not do on desktop - non-online ways smartphones changed being a youth™

what is tumblr and why is my child using it

- how the site is meant to work - fandom, memes, aesthetics, and SOME public figures - want to be anxious and depressed in peace? come to tumblr - this site seems a little……… gay ---* tumblr's very queer, very neurodiverse userbase ---* legacy media representation in 2012: bad! ---* actual academic research on tumblr users (yes, it exists) - the tumblr experience for non-native english speakers

amy becomes a vibrating mass of panic and paranoia

- in context of the above - additional rant about the american public school system

the growing dan & phil audience

- investigating the origin of the term "phannie" - more collaborations = more viewers - more video uploads = more /invested/ viewers - younow and interacting with fans - watch time replaces clicks in the algorithm

online etiquette, or lack thereof

- mid-transition from the 2000s to the 2010s - "professional internet celebrity" is still basically brand-new - lack of boundaries - various ways to be an asshole online - unsupervised kids simply do not engage in best practices

the end of 2012

- dan and phil move to london - wikipedia vandalism - tiptoeing around a top contender for the phandom's greatest sin - super amazing project DONE, now it's BBC RADIO TIME

(2013): arguably the most important year

- wait. what's that six-second video platform over there--

[amy's curated vine compilation]

- a new wave of internet comedians (read: future youtubers) - the zillennial lexicon - other platforms start emphasizing short-form video content - magcon

emo is BACK - well, sort of

- fob hiatus ends, mcr breaks up. my god. you had to be there - more open ties to nerd/geek culture than in the 2000s - these things once again intersect at dan and phil

dan and phil in the first half of 2013

- siri, what's a "sex symbol?" why are you booing me i'm right-- - d&p are everywhere - radio shows, interviewing, hosting - youtube uploads on their individual channels

rapidly changing cultural attitudes towards queerness

- gay marriage will be legal in places other than canada soon - a lot of assimilationist rhetoric though tbh - parallels to the pop feminism of the decade

hey kids, let's talk about compulsory heterosexuality!!

- what is it and why do people do it - academic, tumblr-level, and anecdotal research - the dannies, the phillies, and the phannies

amy

- the closet™ - mental health stigma - 2013 dnp posts from my main blog

dan and phil in the second half of 2013

- subscriber milestones, vidcon - joint content before the gaming channel - phandom starts having a major presence outside tumblr

(2014): achievement unlocked!

it's time to talk about rpf

- definitions (a chance to be annoyingly pedantic) - academic perspectives and fan discourse on the ethics - when the subjects clearly aren't fine with it - so… we can acknowledge "shipping phan" was different, right? ---* sometimes the subjects are fine* with it, actually ---* how dan and phil started to handle the shipping ---* obvious differences between phan and other rpf ships ---* sharing my favorite passages as a first-time phanfic reader

dan and phil in 2014

- wikipedia vandalism 2: electric boogaloo - bbc request show → internet takeover - the 7 second challenge - youtube content, subscriber milestones, rewind - cons and award shows

tumblr reaches the peak of its influence

- yahoo's attempts to monetize the userbase - buzzfeed and aggregators steal our jokes and bait our clicks - legacy media dangles carrots and uses us for free marketing - the legend of korra breaks TV precedent, almost out of nowhere - the tumblr user experience ---* on mobile, without xkit ---* on desktop, with xkit ---* 2014 dnp posts from my main blog

gamergate and its long shadow

- trolling, renewed and revamped - algorithms push increasingly extreme content - the broad conservative backlash conglomerate - increased normalization of conspiracism in general

my greatest sin [not clickbait] [very funny]

- so, circling back to comphet… - the actual story

anyway, let's talk about danandphilgames

- a star is born: dil howlter - different types of gaming content on youtube at the time - why did 17yo amy not subscribe? well…

~ baking interlude 2: chocolate cupcakes ~

make your own frosting. it freezes well

roasting myself further

(2015): it's not queerbaiting when it's real people

facebook "pivots to video"

- mark zuckerberg lied. water is wet - causes other platforms to REALLY double down on video - the birth of musical.ly - corporate-branded creators (read: future youtubers)

queerbaiting enters mainstream public consciousness

- academic origins - early fannish and acafan writing - johnlock, destiel, and sterek - statistics 101: type i error, type ii error, and queerbait

dan, phil, and the phandom

- bbc, cons, & the brits - danandphilcrafts - phan conspiracies ---* japhan ---* body language experts ---* timeline truthers ---* floor plan investigators ---* no but seriously imagine it - regular youtube uploads ---* solo content ---* joint content ---* subscriber milestones, rewind - tatinof uk and tabinof ---* on "selling out" ---* revisiting the statistics 101 lesson: now with real people! ---* never meet your heroes (unless they're dan and phil)

amy's (temporary) exit from the phandom

- it's legal adulthood with a steel chair!! - growing discomfort with some fans' behavior - 2015 dnp posts from my main blog - the closer: final fantasy vii

(2016): season finale

vine's imminent demise

- content platforms behaving badly - content creators behaving badly

youtube after "the great rewiring" (as haidt calls it)

- version 1.0 of the modern youtube algorithm ---* deep neural networks for dummies ---* what's holding creators accountable, or not - advertising and sponsorships ---* basically every child and youth™ is watching now ---* the battle for our attention ---* regulators start to crack down on undisclosed ads - the rise of drama/tea content (and later, channels) ---* youtubers are now seen as regular celebrities ---* dan and phil as the butt of other youtubers' jokes ---* baiting the phandom for engagement

tatinof us and aus

- a proven new model for live show tours - show & documentary released to youtube red (now premium) - [sigh] the tour bus

sea change in online fandom

- the newer, sometimes queerer media in korra's wake ---* better and more representation in live-action tv shows ---* voltron (i'm sorry!!!) ---* the mystic messenger craze ---* alice oseman & heartstopper - the new dynamics of #discourse ---* proship is to anti as phannie is to phanti ---* the bad behaviors of the 00s get a new coat of paint ---* new, though: fans harassing creators ---* a personal note on ace discourse

dan and phil presence off-tour

- the internet takeover ends - regular content, subscriber milestones

so. uh. current events.

- brexit - sorry the united states is a font of chaos - ripple effects

closing out the year

- amy finally gets an anxiety diagnosis and treatment! hurray! - dapgo, rewind - bbc radio awards & the boncas - gamingmas

(2017): time for a rebrand

tangent - sit down!!! buckle up!!! today's lecture is on PSIs & PSRs!!!

"parasocial" as defined by the current zeitgeist

- summing up youtubers' and laypeople's opinions (not dan's) - an unfairly negative stance overall, imo

older academic literature

- the 1956 paper (yes, 1956) - with traditional celebrities - with fictional characters

current academic literature

- with youtubers and other content creators - positive effects on the audience - negative effects on the audience - broader societal implications

fandom spaces as a parasocial experience

- parasocial and truly social interactions with each other - phandom as a supportive, welcoming space for oddballs - what research i can find about neurospicy folks, + anecdotes - me and everyone else on planet earth move to discord

inherent transactionality

- the nature of celebrity - positive effects on creators - negative effects on creators

reexamining early phandom through a parasocial lens

- the good, the bad, and the ugly - the role audience demographics played in all of this - entering, exiting, and remaining in the phandom

end tangent, back to your regularly scheduled programming

vine is well and truly dead

- some had prepared to become primarily youtubers (smart) - some move to musical.ly, insta, facebook, or snap (less so)

the sun sets on danisnotonfire

- i am very normal about dan's hobbit hair, i swear. - the last dnp content before the rebrand - new apartment, new floor plan investigations

adpocalypse now

- youtube has become the village elder of platforms ---* increased scrutiny, increased responsibility ---* some youtubers had been getting away with !#$!#@% - the scandals ---* pewdiepie + logan paul ---* elsagate and being "family- friendly" (read: ad-friendly) - censorship and monetization ---* adsense revenue goes down as advertisers pull out ---* the glory days of posting whatever and making bank are over

amazingphil and ~daniel howell~

- youtube & younow content - that week in march - vacations and conventions - conjoined baking and the concept of a "soft launch" - daniel & depression → dan as a mental health advocate - truth bombs, ii announcement, rewind

(2018): the phandom vs the hiatus they told us not to worry about

interactive introverts

- "giving the people what they want" - in hindsight… - let's talk about dnp fans from the global south

youtuber burnout

- it wasn't just dan: (more examples than header fits) - the old model was simply not sustainable - newer contributing factors - research on burnout, plus personal anecdotal experience

other dan and phil videos

- phil's solo videos - gay and not proud - hometown showdown - other joint videos - phil's #shorts (sounds normal in american english)

panini updates

- vaccines soon, uwu??? + entrenched misinformation - pros and cons of remote work - pros and cons of remote school - pros and cons of remote socializing

you will get through this night

- younger me really could have used this book too, dan - thoughts as a professional in a related field - reflecting on some of my more unique circumstances

daring my old school district to sue me (again!!)

- updates: racism and transphobia - updates: right-wing freaks take over the school board again - residents vote against improving mental health resources

(2022): dan returns (still not on fire)

hey so politics are um getting worse

- americans lose the right to reproductive freedom ---* the quickest of histories on where these freaks came from ---* this shit kills people. - trans kids become the punching bag of culture war discourse ---* fuck off! (gently) ---* fuck off! (i have a knife) ---* checking in on terf island

we're all doooooooooooooooomed

- dystopia daily my beloved - the style, the substance, the metatextual analysis-- - not everyone loved it, though. why? - the promo - dan on tour + sister daniel

amy's 2022

- i got covid - then i got long covid: brain fog, pots-like symptoms

some more news (i will work on my warmbo impression)

- dan joins tiktok + danisnotinteresting uploads - phil: uploading less, busy doing remote crisis management - twitter is acquired by an idiot jackass - heartstopper on netflix! ---* the show and what it means to people ---* drama (revisiting "real people can't queerbait") ---* why this has anything to do with the phandom

~ baking interlude 4: cinnamon rolls ~

- lovingly, recipe changes and corrections :) - if i have an opinion about anything, it's sweet yeasted breads

(2023): the phrenaissance

phil

- joins tiktok! - youtube uploads through september - what even is phannie tiktok. i've never used this app. help.

dystopia daily b-sides

- dan memes of 2022 - the 2023 dystopia daily episodes

amy: the doctoral candidacy process

- purgatory, privilege, poverty, and free pizza - checking in on what this is like outside the united states

pretending the panini is over

- complaining about post-adpocalypse censorship standards - honest take about "giving up" on covid - who gets the short end of the stick

the youtube algorithm is BAD and UNINTELLIGENT, actually,

- unhinged rant about not hearing about the gaming rephrival - because i was offline from other platforms. like, @amyoffline.

pov: you are a phannie (not me) on october 15th

- what i was doing on october 15th - saying goodbye forever, spooky week, and november - gamingmas - phil uploads through december

(2024): fifteen years of terrible, terrible influence

hey what the fuck is going on

- dan and phil ---* joint and phil videos ---* jokes they never would've made ten years ago ---* a collection of emotional posts about how far they've come ---* people want fun and silly content again. we'll get to why ---* nostalgia, hope, and other warm and fuzzy feelings - the phandom ---* ancient parasocial attachments, reactivated instantly ---* people are way more normal now. let's discuss why ---* tumblr vs twitter vs tiktok phandom

we're all doomed, youtube version

- my thoughts - thoughts on "dan should/shouldn't" do video essays - i can't objectively evaluate anything he makes bc [gunshots]

terrible influence tour

- legally phlonde - the concept: healing one's inner child / taking it back - we gotta talk about phannies in the global south again - no but seriously imagine it? ---*ogres are like onions, they have LAYERS ---* [placeholder for whatever does(n't) happen]

anglosphere current events once again

- the likely us tiktok ban - the tories get fired - [placeholder for whichever hell americans manifest] - witnessing genocide and feeling powerless

ffx full-circle moment to the intro of this video essay

- the night i found out they came back - why i am doing this, now with context - reflections on a nearly 15-year (parasocial) relationship

whatever youtube uploads we get during fall/december

AMY SEES TIT (nov 14)

- the vibes at the phamily reunion - buying merch to apologize for eternal ublock origin use - how much should i document?? (not during the show) - phanspiracies confirmed - atlanta confessions - favorite bits - the alternate universe where i went to tatinof and/or ii

(2025): the horrors persist, but so do we

whatever 2025 content is out while i'm still working on this

our parasocial social club

- let me be philosophytube for a second ---* every interaction has a parasocial element ---* what are we obligated to do as a phandom, actually? ---* as people who parasocially care about these two dorks? ---* what else should we be doing socially to be at our happiest? - "they're my gay uncles" vs "i'm a little in love, even now" ---* riffing about the boundary/overlap between these camps ---* sibling reads me for filth in a single text (sister daniel...) ---* at least we're all in this together

what's going to continue to draw people in

- grown adults drawing our cat whiskers back on - updates on queer/nd kids - updates on anxiety/depression rates - updates on tech and the broader environment of content - world still feels doomed

tangent - the "hard launch" and why people want it

what are people referring to, exactly

- general definition and other examples - when it comes to dan and phil - maybe they hard launched already and we just missed the memo

the ludonarrative of phandom

- if you got here early on - if you got here in the mid-2010s - if you got here after they came out - if you got here post-hiatus - final fantasy comparison: ffvii's chokehold over first-timers

a rom-com for the ages

- the tropes in play - brief tangent on the evolution of the genre - queer romantic comedies - final fantasy comparison: ffviii's plot and squall/rinoa

phriends… or…

- wholesome influence, slice-of-life - projection - final fantasy comparison: ffxv's gameplay loop, the chocobros

humans don't like ambiguity

- from a media perspective (narrative tension) - research from the hard sciences - final fantasy comparison: fanille ---* the first gay final fantasy characters, actually ---* ffxiii's character development process ---* fang and vanille in the text. brb, clawing at the walls ---* so, if anyone is looking for a phyuri au prompt…

tl;dr: reality is not fiction. make peace with not "knowing"

end tangent, back to your regularly scheduled programming

the phuture

- phil's big solo project when??? - dapg is just the joint channel now - youtube has changed since when dan last "regularly" uploaded - nothing lasts forever, and that's okay

~ baking interlude 5: ranch + pizza ~

- ranch propaganda and ranch metaphors - showing off my dough and sauce skills

conclusions

- a lot has happened in 15 years - [placeholders: don't write your conclusions before you do your research]

Proof this project can only be done in consultation with Tumblr: no other platform we're on could accommodate a post of this length and formatting detail lol

#dan and phil #phan #dnp #daniel howell #amazingphil #this took so long to format oh my god please read it and talk to me #except it's 1am in my time zone so i'm going honk mimimimi soon enough #amy writes

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