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Cracking the Code: Manifesting Success with AI-Driven Marketing Strategies
As the domain of marketing technology continues to grow at a rapid pace and is driven by growth in artificial intelligence (AI) and personalization, marketers encounter exciting opportunities as well as daunting challenges. Adapting to these changes requires practical approaches that allow organizations to stay current, manage change effectively, and operate at scale.
In this article, we explore five practical tactics to help modern marketing teams adapt and thrive in this dynamic environment:
Embrace More 'Human' Customer Engagement Technology:
While chatbots have been around for decades, advancements in AI have significantly enhanced their capabilities. Today, AI-powered chatbots can engage with customers in a remarkably human-like manner, providing round-the-clock support and valuable insights.
Leveraging chatbots not only improves customer experience but also generates valuable data for outbound marketing initiatives. By analyzing customer queries and interactions, marketers can easily get valuable data that can enhance their marketing strategies.
Harness Customer Data Responsibly:
Customers willingly share personal information with companies, providing valuable insights into their preferences, behaviours, and sentiments. Marketers must mine this data responsibly and use it to deliver personalized experiences and targeted offers.
By leveraging predictive analytics and machine learning, marketers can analyze data faster and make informed decisions to enhance omnichannel marketing efforts.
Utilize Content Repurposing Tools:
Authentic content remains paramount in marketing, but creating content for various channels and platforms can be challenging. Content repurposing tools like Optimizely and Interaction Studio help marketers adapt long-form content into social media posts, videos, and other formats.
Expanding your content footprint not only enhances brand visibility but also allows for faster learning and adaptation to changing market dynamics.
Invest in Upskilling Your Team:
While AI-based tools offer significant automation potential, managing and mastering these technologies require skilled professionals. Marketers must invest in continuous learning and cross-functional collaboration to stay ahead.
Effective leadership and teamwork are essential for navigating the complexities of modern marketing. Encouraging knowledge sharing and collaboration across teams fosters a culture of innovation and growth.
Embrace Transformational Opportunities:
As AI continues to reshape the marketing landscape, traditional metrics of success are being redefined. Marketers must embrace the transformative potential of AI and other emerging technologies to serve their customers better.
When evaluating new ideas and technologies, marketers should prioritize customer value and align them with their brand and company values. By focusing on solutions that genuinely benefit customers, marketers can drive meaningful impact and success.
In conclusion, navigating the ever-evolving domain of AI-driven marketing requires a blend of innovative strategies and steadfast principles. By embracing more human-centric engagement technologies, responsibly harnessing customer data, utilizing content repurposing tools, investing in team upskilling, and embracing transformational opportunities, modern marketing teams can position themselves for success. The key lies in adapting to change while remaining true to customer-centric values, fostering collaboration, and prioritizing solutions that genuinely benefit the audience. With these practical tactics in hand, marketers can not only thrive but also lead the way in shaping the future of marketing.
#marketing#AI driven marketing#AI#AI-driven marketing#artificial intelligence#inteligĂȘncia artificial#ai technology#ai tools#chatgpt#marketing digital#digital marketing#branding#design#human-centric engagement#innovative strategies#customer-centric values#collaboration#content tools#Upskilling#automation#software#networking#innovation#efficiency#iot#'Human' Customer Engagement Technology#user generated content#content marketing#content creation#content creator
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Efficient content strategy with ChatGPT
Growing a monetizable audience is HARD.
But it doesn't need to be so time-consuming.
Here's how to make ChatGPT create an incredibly efficient content strategy for you:
đ Growth content (to get eyeballs)
This is the content that goes viral all the time.
It contains basic information, but thatâs why it works so well:
Because itâs beginner-friendly content that's applicable to everyone & promises a âquick fix.â
đ§ Knowledge content (to get fans)
This content educates your audience on specifics.
It teaches your readers 1 of 2 things:
How to get something they desire
How to avoid something they donât like
When you you solve peopleâs problems, they start liking you.
đȘ Authority content (to get rizz)
This makes your audience trust your expertise.
Because even if someone knows & likes you, they wonât buy from you unless they trust in your ability to help them.
You do this by sharing:
Testimonials
Achievements
Social proof
Copy-paste the prompt below into ChatGPT
Insert 3+ topics you write about
Press enter & watch ChatGPT spit out an amazingly relevant strategy!
Prompt: I want you to create a Content Strategy for me.
A Content Strategy is a document that describes a brandâs social media strategy so it know what to create content around - and what not.
Itâs like a North Star for the brandâs content: itâs specific enough to serve as a guiding and reassuring document, but vague enough to leave some room for intepretation.
The brand I want you to create a Content Strategy for is [GIVE CONTEXT],
To create a content strategy, I want you to imagine a Content Strategy Matrix with an x and y axis.
On the x axis, you have the 3 proven content types:
1 Growth content - to get eyeballs
This is the type of content that goes viral on social media all the time.
Itâs contains relatively basic information, doesnât provide any unique value, but thatâs precisely why it works so well:
Itâs beginner-friendly content that promises a âquick fixâ.
2 Knowledge content - to get fans
Knowledge content educates your audience on something specific.
This actionable and informational content teaches your reader one of 2 things:
a) How to get something they really desire
b) How to avoid something they really donât like
This content works because when you you solve peopleâs problems, they start liking you.
3 Authority content - to get rizz
Authority content makes your audience trust your expertise.
Because even if someone knows & likes you, they wonât buy from you unless they trust in your ability to help them.
Common ways to do this are:
Sharing testimonials
Sharing achievements
Sharing other social proof
Sharing extremely-specific knowledge content
on the y axis, you have my 3 content buckets, the things I talk about:
1 [TOPIC 1] 2 [TOPIC 2] 3 [TOPIC 3]
â
Now, I want you to create a Content Strategy by filling out the matrix.
Fill out the matrix by applying each of the 3 proven content formats from the x axis to the 3 content buckets on the y axis.
The output should be formatted in a table, so that each resulting matrix field has a bolded headline describing it, with 2 sentences below explaining the component of the content strategy.
đ If you want to get more prompts, go to https://godofprompt.ai
and supercharge your efficiency with ChatGPT đ„
#chatgpttips #chatgptprompt #chatgpttips #GodMode #ChatGPTChallenge #promptengineering #bestprompts #aitools #aitoolsforbusiness #aitoolsformarketers #aitoolsforsocialmedia #godofprompt
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Are you ready to take your content creation game to the next level? Look no further! I've compiled a list of the top 5 AI tools that will revolutionize the way you create captivating content. These tools are game-changers, and incorporating them into your workflow will give your creations an extra edge. Let's dive in!Â
Visit here: https://www.opennaukri.com/5-must-try-ai-tools-for-content-creators/Â
#OpenNaukri#AI tools#content creators#content writing#marketing#top 5 ai tools#artificial intelligence#WAIT ai tools
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#AI#video creation#tools#review#artificial intelligence#content creation#marketing#digital marketing#video editing#video marketing#online video#social media marketing#automation#technology#productivity
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Ocoya is a free AI content automation tool for creating and posting attractive social media content such as posts, captions, blogs, and hashtags.
Social Media Content 10x Faster!
Graphics
AI Copywriting
Scheduling
Analytics
Hashtags
Ecommerce
Link Shortener
Collaboration
Generate banners, videos or music for social media. Or put it on autopilot via API.
Over 10+ integrations.
Try FREE
#content marketing#content automation#artificial intelligence#ai tools#intelligenza artificiale#ai#inteligencia artificial#ai copywriting#social media scheduler#analytics#social media analytics#hashtags#ecommerce#link shortner#collaboration
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AI Content Marketing is simply giving you an unfair advantage over your competitors, there's already been a big shift to platforms like Copydash, time to jump onboard or you will be playing catch up!
#AI Content#Marketing#SEO#Seotips#DIYSEO#ai tools#tech#technology#ecommerce#copywriting#writing#services#saas#copy#copydashai#artificial intelligence#blog writing#google#shopify#wordpress#amazon#product description#articles#news#seotips#seo services#contentmarketing
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Is SEO Dead or Simply Evolving?
A Strategic Perspective on AI, Content Search, and the Future of Content Marketing Information Management and Knowledge Dissemination While it is difficult to provide a precise count, a simple Google search for âSEOâ yields millions of results, indicating the subjectâs extensive coverage. This abundance indicates the importance of SEO in digital marketing and the ongoing interest in optimizingâŠ
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#AI and SEO#AI tools like ChatGPT and SEO#Building an SEO strategy in the age of AI#ChatGPT impact on SEO#ChatGPT in SEO#Co-Pilot#Content engagement in AI age#Content quality vs. AI-generated content#Content Strategy Insights#Creating quality content for search engines with AI#Future of content marketing with AI#Gemini#Google SEO vs. AI content#How AI is changing SEO#How to create SEO content that stands out against AI#Human-driven SEO in AI world#Impact of AI on content strategy#Is SEO dead or evolving?#Search engine optimization with AI#SEO best practices with AI#SEO strategy in AI era#What is the future of SEO with AI tools like ChatGPT?#Will AI replace traditional SEO?
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Why AI is SEO Friendly for Writing?
Today, where content reigns supreme, mastering Search Engine Optimization (SEO) is essential for anyone looking to increase their online visibility. With the advent of Artificial Intelligence (AI), the writing process has undergone a significant transformation, making it easier to produce SEO-friendly content. This article delves into how AI enhances SEO writing, supported by examples andâŠ
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#AI#AI content generation#AI for content marketing#AI-driven SEO strategies#AI-powered keyword analysis#automated content creation#competitive analysis with AI#content personalization AI#data-driven SEO techniques#keyword research AI#machine learning for SEO#natural language processing SEO#predictive analytics in SEO#semantic search optimization#SEO#SEO optimization tools#voice search optimization
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đĄ AI Tools Made Simple! Get Closer to YouTube Monetization đ°đ€ Ready to turn your channel into a revenue stream? AI tools can help you create high-quality content, boost engagement, and grow your audience faster. From editing to analytics, these tools make it easy to level up your channel and get closer to monetization. Start creating smarter, not harder! đâš Click this link : https://tinyurl.com/fbhea698
#ai tools#youtube monetization#grow your channel#content creation#tech for creators#ai for success#boost engagement#youtube tips#digital tools#monetize your content#create smarter#ai editing#content growth#youtube growth#digital marketing#channel growth#tech tools#creator community#ai#digital#content strategy
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Future of Blogging: AI Tools to Watch in 2025
The latest Blog writing AI tools which will ensure your success in 2025. Have a lok and encash every opportunity.
The field of content creation is rapidly evolving. AI tools are now indispensable for bloggers, content strategists, and digital marketers. In 2025, advancements in AI will transform blog creation even further. They will offer smarter, faster, and more intuitive solutions. These advancements will deliver compelling content at scale. Hereâs a look at the top AI tools to reign supreme for blogâŠ
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PixelCloud AI Review â Get Unlimited Cloud Storage, File Hosting For Lifetime
Welcome to my PixelCloud AI Review. Did you know this? The most critical aspects of developing an empire are storing, hosting data, and maintaining an up-to-date backup. And for this, youâll need to use cloud storage services. However, services such as Dropbox, Google Drive, OneDrive, and Amazon Cloud levy recurring fees month after month. The technology of data storage in clouds has transformed the experience of storing, accessing, and managing data in business entities and for individuals. With a new day comes countless numbers of new pieces of content that need to be stored and in a safe, efficient, and affordable method, that is where cloud storage comes in. Introducing PixelCloud AI â the brand new generation of cloud storage services to satisfy the exigencies of the modern world with unbounded file storage, high speed, and only one payment as a form of get.
Here in this PixelCloud AI review, we will look at the various specifications, advantages, and costs of using this marvelous cloud storage solution in order to evaluate the offered Proposition. So, if you are interested in the cloud storage service provider that can provide convenience, security, and reasonable price, then letâs continue reading and determine whether PixelCloud AI is what you need.
What Is PixelCloud AI?
PixelCloud AI is a smart cloud storage solution that goes beyond storing files for users, it aims to serve the ever growing needs of users. It provides infinite storage for files, images, videos, and sounds while allowing a client to work with a speedy and efficient interface. In contrast to numerous other Cloud solutions, which set monthly or yearly price per the gigabyte of the Cloud space, PixelCloud AI provides an individual payment without any additional charges.
It uses artificial intelligence that makes work with files, their searching and sharing, fast and optimized across the devices and regions. Whether the user requires a place to store his or her documents, business, multimedia files or any memory that they cherish PixelCloud AI boasts of being the ultimate solution to all the need of any user.
PixelCloud AI Review: Overview
Product Creator: Laxman Singh
Product Name: PixelCloud AI
Launch Date: 2024-Oct-23
Launch Time: 11:00 EDT
Front-End Price: $17 (One-time payment)
Official Website: Click Here To Visit Official Salespage
Product Type: Tools And Software
Support: Effective Response
Discount: Get The Best Discount Right Here!
Recommended: Highly Recommended
Bonuses: YES, Huge Bonuses
Skill Level Required: All Levels
Discount Coupon: Use Code âPixel3â To Get $3 OFF!
Refund: YES, 30 Days Money-Back Guarantee
PixelCloud AI Review: Key Features of PixelCloud AI
Unlimited Cloud Storage At One-Time Fee For Life
Upload & Manage Unlimited, Images, Audios, and Videos
10TB Cloud Storage At LOW One-Time Fee
BackUp All Your Files So You Will Never Have Fear Of Losing Them Ever Again
100% protection of data with free End-To-End SSL Encryption
Enable embed code, forum code and link
Upload ANY File/Document/Folder â You Name It!
Simply Drag-N-Drop To Witness The Magic Unfold
Doubles-up as a cloud drive for easy use and collaboration
Auto-Storage Expansion as per usage
One-click third-party sharing enabled
Shareable Links To Share Anywhere
Log-in and access from anywhere in the world, at any device & at any time
100% Protection Of Data With Iron-Clad Data Protection & Advance Security
Upload Multiple Files At The Same Time & Even In The Background To Carry-Out Your Work Hassle-Free
Revolutionary Compression Algorithm Makes Upload & Download SUPER Fast And Storage a BREEZE
Download not only files but an entire folder as ZIP file
Preview Your File To Quickly Scan For The Info You Need Without Needing To Download It
24*7 Premium Support To Solve All Your Issues On-Time
Commercial Licence Included
PixelCloud AI Review: How Does It Work?
Store, Share & Backup All Your Business Files With 100% Security In 3 EASY Steps
Step #1: Login
To get started, grab your copy of PixelCloud AI & be on the fast track to success.
Step #2: Upload Documents
Now all you need to do is upload any(all) files, folders, and documents with zero hassles.
Step #3: Share, Publish & Profit
Now, youâre all set and done. Just sit back, and relax to share all your business files with 100% security in a cost-effective manner.
PixelCloud AI Review: Benefits of PixelCloud AI
Brand New Technology To Host Unlimited Files, Folders & Documents At Ultra Fast Speed
Host & Share Multiple Files With 100% Security In Just 3 Clicks
Revolutionary Compression Algorithm Makes Upload & Download SUPER Fast And Storage a BREEZE
AI-enhanced File Organisation enhance the organisation of your files and categorise your files, reducing the time required to look for the correct folder to place your files..
Unlimited Cloud Storage At One-Time Fee
Upload & Manage Unlimited, Images, Audios, and Videos
BackUp All Your Files So You Will Never Have Fear Of Losing Them Ever Again
100% protection of data with free End-To-End SSL Encryption
Upload ANY File/Document/Folder With Zero Security Hassles
Auto-Storage Expansion as per usage
One-click third-party sharing enabled
Kick Out Expensive & Money Sucking Third Party Cloud Storage Platforms Forever
AI-enabled Search â enables you to find any files with ease and youâll never lose your files again.
100% Protection Of Data With Iron-Clad Data Protection & Advance Security
Upload Multiple Files At The Same Time & Even In The Background To Carry-Out Your Work Hassle-Free
Easy To Use Software With Step By Step Video Training
Limited Time Commercial License Included To Provide High In Demand Services To Hungry Clients
Launch Special Deal ONLY- Get Fast-action Bonuses Worth $3,658
Iron Clad 30 Days Money Back Guarantee Included
PixelCloud AI Review: Who Should Use It?
Affiliate Marketers
Content Creators & Bloggers
Website Owners
Video Marketers
E-Commerce Marketers
Email Marketers
Course Creators & Coaches
Social Media Marketers
PLR (Private Label Rights) Sellers
Product Launchers
Freelancers & Consultants
Web Developers
Digital Agencies
Small Business Owners
Niche Marketers
Influencers
And Many Others
PixelCloud AI Review: OTOâs And Pricing
Add My Bundle Coupon Code âPIXELCLOUDAI30âłÂ â For 30% Off Any Funnel OTO Below
Front End Price: Pixelcloud AI ($17)
OTO1: Pixelcloud AI Premium ($47)
OTO2: Pixelcloud AI Unlimited Edition ($67)
OTO3: Pixelcloud AI Enhance Security Edition ($47)
OTO4: Pixelcloud AI DFY ($97)
OTO5: Pixelcloud AI Agency Edition ($197)
OTO6: Pixelcloud AI Reseller License ($97)
OTO7: Pixelcloud AI WhiteLabel Edition ($397)
Frequently Asked Questions (FAQâs)
Q. Is it easy to get started with PixelCloud AI?
Yes, all you got to do is just follow the 3 simple steps that weâve mentioned above, and get ready to kick out monthly charging loud storage platforms forever.
Q. Do I need experience or tech/design skills to get started?
PixelCloud AI was created keeping newbies in mind. So, itâs 100% newbie-friendly & requires no prior design or tech skills.
Q. Do you provide a money-back guarantee?
Absolutely yes. Weâve already mentioned on the page that youâre getting a 30-day no-questions money-back guarantee. Be rest assured, your investment is in safe hands.
Q. Is step-by-step training included?
YEAH- PixelCloud AI comes with step-by-step video training that makes it simple, and easy & guides you through the entire process with no turbulence.
Q. How are you different from available tools in the market?
This tool is packed with industry-leading features that have never been offered before. Also, if youâre on this page with us, it simply means you have checked out a majority of the available tools and looking for a complete solution. Youâll not get these features ever at such a low price, so be rest assured with your purchase.
Q. Does your software work easily on Mac and Windows?
PixelCloud AI is 100% cloud-based. You can use it on any Mac or Windows operating machine.
Q. Do you provide any support?
Yes, weâre always on our toes to deliver you an unmatched experience. Drop us an email if you ever have any queries, and weâll be more than happy to help.
Final Verdict: Is PixelCloud AI Worth It?
PixelCloud AI is a revolutionary cloud storage that offers a number of services for free with a one-time fee with the benefit of, ultimately, free and fast storage without limit. No matter if you own a business, create or share content, work freelance or even if you just need a safe place to store your files, PixelCloud AI is a perfect choice that wonât cost you a fortune. Because of the advanced technology, provided file encryption, and friendly design, PixelCloud AI brings convenience, speed, and affordability to cloud storage. If you are frustrated with paying every month for such an opportunity with the limited space in it, then it is time to choose PixelCloud AI: the cloud storage of the future.
>>For More Details About PixelCloud AI Click Here<<
Check Out My Previous Reviews: NicheBuildr AI Review, HeyBooks Review, MailPal Review, and Visionary AI Review.
Thank for reading my PixelCloud AI Review till the end. Hope it will help you to make purchase decision perfectly.
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Assaf Baciu, Co-Founder & President of Persado â Interview Series
New Post has been published on https://thedigitalinsider.com/assaf-baciu-co-founder-president-of-persado-interview-series/
Assaf Baciu, Co-Founder & President of Persado â Interview Series
Assaf Baciu has nearly two decades of experience shaping enterprise strategy and product direction for market-leading SaaS organizations. As co-founder and President of Persado, he drives the progression and advancements of Persadoâs growing product portfolio and oversees the companyâs customer onboarding, campaign delivery management, Center of Enablement programs, and technical services.
Persado offers a Motivation AI platform designed to enable personalized communications at scale, encouraging individuals to engage and take action. Several of the worldâs largest brands, such as Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, use Persadoâs platform to create highly personalized communications. According to the company, the top 30 Persado customers have collectively generated over $4.25 billion in additional revenue through the use of the platform.
Can you share the story behind the founding of Persado and how your previous experiences influenced its creation?
My co-founder, Alex Vratskides, and I founded Persado 12 years ago. We were at Upstream, and became fascinated with how text message response rates changed with even minor tweaks in the language. Given that the number of characters is limited for SMS, we started thinking about text messages as a mathematical problem that has some finite number of alternative messages, and with the right algorithm we could find the optimal ones. We evaluated some approaches and saw that there is a wayâŠand the rest is history.
Persadoâs Motivation AI Platform is highlighted for its ability to personalize marketing content. Can you explain how the platform uses generative AI to understand and leverage customer motivation?
GenAI, on its own, via a foundation model, cannot motivate systematically. Itâs a component with a stack of data, machine learning, and a response feedback loop.
Persado has been generating and optimizing language using various approaches for over 10 years. Weâve accumulated a unique dataset from one million A/B tests from messages, across industries, designed to connect with consumers and motivate action at any stage. We leverage this data to finetune a foundation model with Supervised Fine Tuning (SFT) and Reinforcement Learning from Human Feedback (RLHF). Weâve also adapted a second transformer model to be able to predict message performance based on language parameters. On top of that, our machine learning (ML) algorithms understandâin real timeâwhich language elements resonate with a given individual, then adjust the copy within the communication to that person or segment.
By continuously learning the most effective combination of message elements for each consumer, and dynamically creating the most engaging content, Persado-generated content is able to outperform human and other AI-generated copy 96% of the time.
How does Persadoâs Motivation AI Platform differentiate itself from other generative AI tools in terms of driving business results?
Persado is unique on many fronts.
Purpose-Built â Persado has the only models specifically trained and curated with 10 billion tokens of marketing enterprise communication, coupled with behavioral data.
Emotionally Intelligent â Our AI is designed to understand and generate language that elicits specific emotional responses from target audiences. This capability is grounded in advanced ML models trained on extensive linguistic and psychological data.
Precision â Our platform leverages the most powerful model architectures and is trained with statistically valid customer behavior data. We have executed the equivalent of more than 1M A/B tests, which enables us to generate the specific words, phrases, emotions, and stories that drive incremental impact 96% of time.
Knowledge Graph â Persado developed a representation of key concepts expressed via language and their relationship with the market vertical, type of communications, customer lifecycle journey, and channels. We use advanced NLP techniques to classify, identify, and make use of these concepts (emotions, narratives, structure of message, voice, and more) to generate and personalize better performing messages.
Predictive â We use predictive analytics to forecast the performance of different messages, empowering marketers to create content with a high probability of success. This predictive power is unique and offers customers a great competitive edge.
What are some of the key capabilities that Persadoâs AI platform offers to ensure a seamless integration with existing marketing technologies?
Our platform securely integrates with a brandâs existing tech stack to simplify marketing content generation so brands can easily generate the highest-performing digital marketing messaging they need to boost results. We combine custom, non-PII user attributes, and Persadoâs award-winning language generation models to more effectively communicate with every customer across channels, at any stage of their journey.
Motivation AI is compatible with over 40 martech solutions to ensure each brand can use their existing martech stack to generate the most relevant, personalized outputs for their customers.
Content Delivery Platforms â Our processes and tech enablers are designed to streamline the configuration of Persado-generated content in your deployment platform
Customer Data Platforms â The platform facilitates a regular update of non-PII data with Persado as an input for relevant and personalized content generation
Analytics Platforms â We provide processes and data flows to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilities
Can you describe the process of onboarding a new client and how Persadoâs AI helps in their campaign management and delivery?
Prior to formal onboarding, Persado ingests all relevant brand voice materials from its clients, such as style guidelines, information on segments, language restrictions, and more. This trains our model on how to write for a businessâs particular brand on day one. We hit the ground running with a partnership kickoff to define KPIs and campaign focus areas as well as to educate users on Persado Portal, our centralized platform where all content is generated, approved, and deployed. In addition to hosting weekly check-ins during onboarding, we close out onboarding with an executive business review summarizing performance thus far and next steps.
Our teams help brands get the tone or brand voice correct across channels by grounding all of their outputs in emotionâa key element of language that motivates customers to engage. By leaning into the emotions and narratives most likely to resonate with each customer, brands can create more effective, revenue-driving campaigns while staying true to the brandâs values.
Scalability is one of the biggest ways weâre able to help businesses with their campaigns. Personalization is a key tactic for marketers to reach key audiences and attract new customers. However, true personalization is challenging to achieve at scale. Using Persadoâs knowledge base of 1.5 billion real customer interactions, we help enterprises uncover which versions of a message resonate best with their customers, so they can personalize these messages in real-time at each stage of the customer journey.
Youâve worked with top banks and card issuers, driving significant revenue increases. Could you provide specific examples of how Persadoâs AI has enhanced marketing performance for these clients?
Yes, while we work with many industries, we have deep experience working with 8 of the 10 largest U.S. banks and 6 of the 7 top credit card issuers. Here are a few examples of impact:
Chase has used Persado to generate and optimize marketing messages for consumers in its Card and Mortgage businesses. They have been using Persado since 2019 to write personalized market copy by analyzing massive datasets of tagged words and phrases. In pilot tests run by Chase, Persado AI-generated ad copy delivered click-through rates up to 450% higher than copy created by humans alone.
Ally Bank uses Persado to enhance cross-sell opportunities. Our Motivation AI platform has helped Ally understand which marketing communications resonate well with their customers across key channels like email and web. By knowing the doâs and donâts related to targeted conversations with customers, the product marketing and CRM team are able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions.
How does Persadoâs AI ensure that generated messages remain on-brand and comply with industry regulations, particularly for highly regulated sectors like finance?
As you noted, because sectors like financial services are highly regulated, it can be challenging to implement AI across business functions. In financial services and beyond, brand and legal compliance are a major piece of the AI puzzle. Although compliance and establishing AI governance can seem daunting, whether youâre part of a large enterprise or small business, it shouldnât be a reason to not implement AI, or at least test it out.
To ensure copy is aligned with best practices and regulations, we ingest compliance and brand guidelines into Persadoâs model. Our built-in tools allow for easy compliance and brand review, feedback, and approval before deployment.
We adjust our approach to help financial services brands remain compliant. While we canât target specific demographics, such as age, for personalized marketing in financial services, we create high-performing narratives or emotional tones that resonate overall. From there, we observe which messages resonate with a bank or card issuerâs different segments.
What are some common challenges businesses face when trying to prove the value of AI, and how does Persado address these challenges?
There is a âopportunity lostâ cost of enterprise inaction. A few changes in word choice can mean the difference between a completed transaction, application or enrollment and money being left on the table.
Persadoâs impact is easily measured. We integrate with analytics systems and continuously evaluate success via automated A/B tests that show the performance of our more engaging, personalized content, vs what the brand initially created. And, we measure the difference via the conversion funnel. On average, Persado increases content performance 43%, compared to humans alone or another AI solution.
Our purpose-built AI is not only impactful, but easy to measure, which empowers business leaders to make better decisions about the technology investmentâand quickly prove its value.
Given the rapid advancements in generative AI, what steps is Persado taking to stay ahead of the curve and maintain its industry leadership?
Weâve been leaders in AI for over a decade; long before it became popular following the launch of ChatGPT. As GenAI curiosity has increased across industries, weâve been excited to bring and expand our marketing-specific capabilities among large enterprises needing a proven solution for creating high-performing, compliant messages at scale. We do this across channels as well: email, websites, social media, SMS/push notifications, and even IVR.
Our global product and customer success teams are continually listening to our customersâwho are among some of the earliest, and most successful adopters of AIâand shaping our roadmap to help them deliver a stellar digital customer experience that also drives increased sales, loan application completions, on-time, payments, or other actions.
For example, we recently released new pre-built audience segments to speed personalized content generation for marketers across financial services, retail, and travel. This feature helps brands increase engagement with specific groups of customers by making it even easier and faster to generate marketing content that will resonate with customers.
What is your vision for the future of marketing and AI?
The possibilities for AI in marketing are only expanding. AI can serve as a helpful asset for marketers to enhance experiences and reach audiences in new, more personalized ways. I think weâll see marketers shift from expecting (and using) GenAI to improve efficiency and productivity, to also ensuring AI tools deliver measurable increased performance.
Establishing AI governance and standards will also become more important as companies expand AI use cases with an eye on responsible AI. If theyâre not careful, brands can risk not being compliant with regulations.
Companies will need to be vigilant and use guardrails to ensure models can be tested to ensure they are free of biases, and that content outputs are accurate, relevant, and on-brand. Applied properly, AI has the potential to turbo-boost marketing performance and customer experiences, which generates the most valuable benefit for businesses: increased revenue.
Thank you for the great interview, readers who wish to learn more should visit Persado.
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Enhance Your Content Strategy with Writesonic AIâs Powerful Writing Tools
Most content creators will have a challenging time writing quality content day in and day out. They face writerâs block, looming deadlines, and the insatiable need for engaging, SEO-friendly content. Itâs something even experienced professionals know. But what if one could overcome all of them simultaneously? Writesonic AI is actually a powerful solution to streamline your writing process into creating some outstanding content. Be it a digital marketer, blogger, or copywriter, this AI tool is designed to create great content in the shortest possible time.
This blog is going to tell you what Writesonic AI is, its key features, how to use it, and why it is a must-have for professionals who want to up their game of productivity and creativity.
What is Writesonic?
Writesonic AI is the best writing assistant powered by artificial intelligence, which is intended to generate high-quality written content. It uses cutting-edge technology to automate the content creation process with blogs, product descriptions, ad copy, email marketing content, social media captions, and much more.
Key Features of Writesonic
1. Content Generation Tools
A user can generate various forms of content using this particular AI, such as blog posts, product descriptions, ad copy, or even email marketing campaigns. It almost encompasses every aspect of content creation, so your content will always be fresh and relevant.
2. AI-Powered Copywriting
Employs GPT technology, and Writesonic AI generates interesting and fresh content which readers like. This AI-based content is not only like your tone but also after your marketing goals.
3. Templates for Custom Content
Writesonic AI gives access to an array of templates that can be matched to varied content needs. Whether you need to create a social media post, an email newsletter or even a long-form article, Writesonic provides the appropriate template that will get you to the goal of content creation.
4. Multilingual Capabilities
What makes Writesonic AI special is the fact that it may be deployed to create more than one language at a time, so if you want worldwide content, itâs helpful. It can target either local or international audiences, and it can be created in more than 20 different languages.
5. Editing and Optimization
Besides generating contents, Writesonic AI also has editing and optimization tools in-built within it. It helps users improve their grammar and readability, even SEO in order to let every piece of content shine through to do well in search engines.
6. Real-time Assistance
Benefits of Using Writesonic
1. Saves Time
The time you will use brainstorming or drafting with the Writesonic AI is drastically lower. You would have spent all hours to do what the AI now does, and the rest will be used for other endeavours.
2. Cost Effective
Full-time writers or agencies are very costly to engage. Writesonic AI saves you a lot of money on high-quality content at a fraction of the cost.
3. Increases Productivity
For both business and individuals, Writesonic AI lets its users generate a high volume of content in a much shorter span of time. More productivity leads to greater engagement and more growth opportunities.
4. Creativity Spark
Having trouble writing due to writerâs block? WriteSonic AI will generate content, but it is also a creativity spark that will encourage you to come up with fresh ideas and angles that you would have otherwise never considered.
5. SEO-Friendly Content
How to use Writesonic effectively
So, Writesonic AI is extremely easy to use. Here is how to do that step by step:
Signed up or logged in: If you havenât signed up for the Writesonic platform yet, sign up; else, you can just log in into your account.
Choose a template for whatever you need: Whether you need a blog post, landing page or ad copy, choose the suitable template at the dashboard.
Insert the Necessary Details: Let you input major information such as words to be used, say âWritesonic AIâ, tone of voice, and the person youâre writing for.
Create Content: Click the button and create content thatâs been generated in real-time.
Edit and Optimise: Review the generated content, edit, or even optimize using tools from Writesonic.
Best Practices for an Ideal Outcome
Be specific and detailed in inputs so the output can be maximally relevant.
Try various templates and tone of voice to find out what really works best for an audience.
Use SEO optimizing tools to craft words which will rank better on the search engine.
Real-Life Applications and Case Study
Many businesses and professionals use Writesonic AI for better content creation. Digital marketing agencies, for instance, have used Writesonic to develop a whole ad campaign that has improved productivity and engagement at large. Bloggers increased their traffic using SEO-optimized blog posts. Most cases had reports of increased efficiency, better engagement, and massive cost savings.
Writesonic vs. Competitors
This is where Writesonic AI shines, especially when compared to competitors like Jasper and Copy.ai, given the vast array of templates, ease of use, and affordability. Lastly, there are inbuilt SEO optimization tools that ensure whatever content you get from it ranks well on the search engines; something the other tools miss.
Conclusion
Content writing in todayâs fast-paced digital world can be really hectic and time-consuming. But Writesonic AI has changed the game in the writing process for any individual interested in streamlining his or her writing processes. This is an AI writing assistant that can be so useful to any content marketer, blogger, or business owner in saving time, cutting costs, and improving the quality of content alongside boost in the SEO performance.
Interested in seeing it for yourself? Just start out with a free Writesonic AI today or dig into their paid plans to unlock the full power of this tool.
Live your future in content creation, Writesonic AI!
For more information, Visit now
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Boosting your SEO with AI, with rising costs on CPC, it is time to increase your organic traffic!
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